Marketing Trends: Recent Episodes
Mission
He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload.
Ryan Sullivan joins Marketing Trends to share how …
Monster trucks, skeletons, and a CMO who doesn’t think about cost analysis very often.
In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade …
What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?
Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she’s redefining brand storytelling in one of …
If you’re still optimizing for traditional SEO, this one might sting. But if you’re ready to win the AI search wars, welcome to your new bible.
Michael Walrath (CEO of Yext) is not sugarcoating our new AI-dominated environment that has …
How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.
Stephanie Postles sits down with Amber to unpack how …
What happens when your top-performing SEO strategy becomes obsolete in just 90 days?
In this special “fire drill” edition of Marketing Trends, host Stephanie Postles teams up with guest host Lacey Peace to tackle the urgent question every marketer is …
Harmony Anderson didn’t wait 90 days to make an impact at superhuman — she launched a major campaign in her first five weeks.
Harmony Anderson, Head of Marketing and Growth Product at superhuman, breaks down why moving fast (and strategically) …
What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?
An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is the mastermind …
What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?
Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is …
Think LinkedIn is the place to reach technical buyers?
Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros who dodge sales emails like it’s …
On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-obsessed CMO and leveraging data and analytics to drive customer-centric strategies. She also emphasizes the power of personalized …
On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr leverages real-time data and AI to provide organizations with valuable insights for decision-making and risk …
On this episode, Udi Ledergor, Chief Evangelist at Gong, discusses the use of AI in marketing and sales and highlights the utility of AI in the C-suite, particularly in analyzing sales pitches and measuring their impact on business metrics. Udii …
On this episode, Jim Jackson, the CMO of HPE, discusses the importance of teamwork and collaboration in marketing and sales and he details how to use data to target and engage customers. Jim also highlights the value of traditional media …
On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique …
On this episode, Joe Cano, the Chief Marketing, Chief Merchandising, and Chief Growth Officer at Zappos, discusses the company’s culture, use of AI, and customer experience. He highlights the importance of Zappos’ customer obsession and the strong emotional connection they …
On this episode, Carla Piñeyro Sublett, the former CMO of IBM, discusses her transformational path from corporate leadership to starting her own company focused on connecting and optimizing human potential. Carla shares insights into modern leadership, authenticity, and the importance …
On this episode, Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte and Deloitte’s US CMO, dives into what it means to be a marketing leader at such a high level. Plus, she discusses the role of data and insights …
On this episode, Lena Waters, Chief Marketing Officer at Grammarly, discusses the company’s transition from a consumer brand to an enterprise-ready solution and how AI has played a role from the beginning. She emphasizes the importance of providing value to …
On this episode, Carrie Grapenthin, CMO of Lincoln International, discusses the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasizes the need for marketers to be agile and adaptable, especially in a competitive and fast-paced industry. Carrie also …
On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all …
On this episode, Brad Nelson, the Chief Marketing Officer at Sotheby’s International Realty, discusses the changing consumer demographics and the intergenerational transfer of wealth in the real estate market. He emphasizes the importance of connecting with different generations of clients …
On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying …
On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the …
On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI’s impact on software development and …
The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers …
Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company’s focus …
In the marketing world, you have to evolve or get left behind. On this episode, Anthony Kennedy, CMO of ION, discusses how to stay ahead and digs into the importance of building a high-performing marketing team, and he emphasizes the …
There are so many factors that go into being a great marketer. Angela Stelle has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, …
In today’s world, marketing and customer experience go hand in hand. At least, that’s what Johann Wrede believes. On this episode, Johann, the Chief Experience Officer at Emburse, takes us into how he has blended the marketing and customer …
On the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions Alex Woods faces every day. On this …
Every brand dreams of having passionate customers around the world. StockX has reached that goal, but keeping that customer base happy takes effort, especially as a marketplace for buying and selling popular lifestyle products. In this episode, Deena Bahri explains what it takes to succeed globally, how to lean into the passion of your consumers, and what it means to be a successful CMO today.
Tune in to learn: * Deena’s background (1:30) * What is StockX? (4:00) * Expanding into international markets (6:38) * Fostering a good relationship with customers (11:55) * Understanding and working with different demographics (16:00) * What it takes to be a successful CMO (22:50) * Where trust comes into the equation as a CMO (26:10) * What it takes to work at a hyper-growth start-up (30:00)
About the Guest:
“Deena Bahri is StockX’s first-ever chief marketing officer. She has deep experience building consumer brands and scaling marketing teams at high-growth companies, having held marketing leadership roles at companies like Helix, Birchbox, Gilt Groupe, and Reebok.
Deena holds a BA from Swarthmore and an MBA from Harvard Business School. She is a New Jersey native, recent Detroit transplant, and a mother of three. When she’s not spearheading StockX’s marketing initiatives, Deena is a dedicated home chef, fitness fiend and bookworm.”
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Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Kohl’s has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, Christie Raymond, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve.
Tune in to learn: * What’s on deck for Kohl’s right now? (1:50) * How Kohl’s continues to evolve (4:30) * Rolling out a major partnership (6:20) * Revamping your loyalty program (9:30) * Why you need to keep things simple (12:00) * The role of AI and machine learning at Kohl’s (13:00) * What does experimentation and innovation look like at Kohl’s? (14:30) * Building teams and developing leaders (18:00) * Balancing the need to move fast but stay focused (21:30) * What it means to be a modern-day marketing leader (26:10) * The importance of being an empathetic leader (30:00)
About the Guest:
“As Kohl’s Chief Marketing Officer, Christie is responsible for Kohl’s marketing and customer service organizations – including the overall marketing strategy, brand and creative, media and personalization, credit and loyalty, customer insights and analytics, corporate communications, and philanthropic efforts. In her role, Raymond leads the company's focus on driving customer engagement through data-driven personalization, leadership in loyalty and rewards, accelerating customer traffic and continuing to build the Kohl's brand.
Raymond joined Kohl’s in 2017 as Senior Vice President, Media and Personalization and was promoted to Executive Vice President, Customer Engagement, Analytics & Insights in June 2020.
With nearly 15 years of marketing and retail industry experience, Raymond has previously served in marketing, new business and strategic planning leadership roles at The Walt Disney Company and Aspen Club Technologies.”
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Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Morgan Norman has been on quite a journey in his career, and his experience has taught him how to adopt technology, lead teams, and bring more artistry into marketing. In this episode, Morgan, now the CMO of Dialpad, digs into these topics and more. Plus, he explains why he believes anyone can be a CMO.
Tune in to learn: * Morgan’s marketing chops (2:45) * How AI took hold (6:30) * The next wave of AI (8:30) * A unique approach to marketing (13:25) * Tapping into artistry in marketing (16:30) * How to make velocity work in your playbook (21:00) * Using your differences as a superpower (25:30) * Why anyone can be a CMO (29:10) * Doing more with less (35:00) * Navigating cultural nuances for diverse audiences (41:20)
About the Guest:
“Morgan is the Chief Marketing Officer at Dialpad. Prior to Dialpad, Morgan was the Global VP of Corporate, Brand, Growth Marketing at RingCentral. Morgan is returning to Dialpad where he led go-to-market and global marketing as CMO from 2015 to 2017. Prior to Dialpad, he held Marketing Executive roles at Copper, Zuora, NetSuite, and Microsoft.”
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“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Internet shopping is old hat these days, but Whatnot is becoming a household name in the market by leaning into live selling and propping up the enthusiasts who turn into successful sellers. Andy Tu is the VP of Marketing for Whatnot, and in this episode, he explains how he’s taking the lessons he learned while working at Postmates and Uber Eats to the team at Whatnot and what marketing strategies they are using to scale up the platform.
Tune in to learn: * How Andy got into marketing (2:00) * Leading a brand going through an acquisition (10:30) * The evolution of live commerce (20:45) * Understanding the enthusiast community (23:00) * Recruiting the right people to your platform (30:35) * Creating major partnerships that are cohesive with your brand (34:55) * Expanding your customer base (40:15) * Measuring success and metrics that matter (41:30)
About the Guest:
Andy Tu currently serves as the VP of Marketing for Whatnot. Prior to joining Whatnot, Andy was the Head of Marketing for Postmates, and the CMO of DEFY media, among other marketing roles. He has a degree in journalism from Iowa State University and currently lives in Oakland, California.
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“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
By now, everyone has heard of ChatGPT and most have tested out the AI tool. But the company beyond the technology wants you to know that there is more to the story than just artificial intelligence. James Dyett, Head of Strategic Partnerships at OpenAI, joins Marketing Trends to take us behind the scenes of this rocket ship of a company and let us know how OpenAI is continuing to expand.
Tune in to learn: * What is OpenAI? (2:20) * What makes OpenAI different? (5:18) * How OpenAI’s branding message has changed or not (9:00) * Exploring the use cases for ChatGPT (17:30) * Rolling out an app (22:55) * Staying differentiated (24:20) * Measuring the success of OpenAI (28:30) * Expanding to new countries and territories (30:50) * Communities that form around AI technology (37:20)
About the Guest:
James Dyett currently serves as Head of Strategic Accounts at OpenAI. Prior to joining OpenAI, James served as Head of Strategic Accounts, Americas for Stripe, and was Chief of Staff / Product Manager for Castlight Health. He also served on the National Economic Council for the White House.
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“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Going to the dentist is nothing more than a chore for most people, which makes being a marketer in the dental industry a bit difficult. Jonathan Kaufman is the Senior Vice President and CMO of Sage Dental, and on this episode of Marketing Trends, he breaks down how he approaches this challenge. Jon explains some of the things that work and some of the surprising successes he’s seen. Plus, he digs into the tools and technology like AI that has helped elevate the work he and his team does.
Tune in to learn: * What is Sage Dental? (2:45) * The evolution of dental marketing (8:00) * Managing the stages of growth (14:30) * The tools and technology that helps deliver for customers (21:30) * Establishing relationships with your leadership team (24:20) * Implementing AI in your approach (29:25)
Mentions: * Thinking Fast and Slow * Forbes Article
About the Guest:
“As Chief Marketing Officer at Sage Dental, Jonathan Kaufman actively guides the mission and vision of the rapidly growing dental support organization (DSO). Over the past 15 years, he has worked in a variety of industries, always with an emphasis on adopting cutting-edge technology to bring the best solutions to his company’s target market. At Sage Dental, he has fostered AI integration across the patient care journey at each practice. He prioritizes effectively leveraging his companies’ technological edge in marketing initiatives focused on forward-looking goals, positive brand messaging and innovative personas.”
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“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Being a modern-day CMO has its challenges. On this episode of Marketing Trends, Denise Persson, CMO of Snowflake, and Stephanie Dobbs Brown, CMO of ICE, discuss how they approach the job, what they do differently, and how they build and maintain a culture of innovation.
Tune in to learn: * Bringing the Snowflake + ICE partnership to life (3:50) * What it means to be a modern-day CMO (5:55) * How to build trust with stakeholders (10:50) * Blending human efficiencies with AI (17:00) * Unique ways in which to operate (23:00) * Maintaining a strong company culture (30:20) * Positioning your company in the market (35:45)
Mentions: * Stephanie’s first appearance on Marketing Trends * Insights Discovery
“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”
Growing as a business leader means being able to adapt and innovate with the times. Stacey Epstein, the CMO of Freshworks, has been able to do that throughout her long career. On this episode, Stacey shares some of the lessons she’s learned, how she leads, what it takes to find product-market fit, and how new tools like generative AI are being put into practice.
Growing as a business leader means being able to adapt and innovate with the times. Stacey Epstein, the CMO of Freshworks, has been able to do that throughout her long career. On this episode, Stacey shares some of the lessons she’s learned, how she leads, what it takes to find product-market fit, and how new tools like generative AI are being put into practice.
Tune in to learn: * How to stay up-to-date and on top of your game (2:25) * What it means to do value propositioning properly (5:45) * The evolution of a leader (7:35) * How to manage conflict within your team (10:05) * How being an athlete relates to being a CMO (12:20) * The evolving relationship with growth (16:35) * How to determine product-market fit (20:00) * What it takes to handle the stress of a high-powered position (22:20) * Sustainably building trust with those around you (29:00) * The role of ChatGPT as a supportive tool (34:30) * How AI is being used at Freshworks (38:15)
About the Guest:
“Stacey Epstein is the Chief Marketing Officer at Freshworks, and an acclaimed enterprise software leader having helped build, grow, and exit iconic SaaS brands. She started and led the marketing functions through 6 years of triple digit growth at both SuccessFactors and ServiceMax. She went on to serve as CEO of Zinc, a real-time communication app for field service workers, which was acquired by ServiceMax in 2019, returning her to the CMO post there. Stacey currently serves on the board of Litmus and CircleCi, and she holds a B.A. in English from Emory University, where she was a four-time all-conference soccer player.”
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“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Being a modern-day CMO has its challenges. On this episode of Marketing Trends, Denise Persson, CMO of Snowflake, and Stephanie Dobbs Brown, CMO of ICE, discuss how they approach the job, what they do differently, and how they build and maintain a culture of innovation.
Tune in to learn: * Bringing the Snowflake + ICE partnership to life (3:50) * What it means to be a modern-day CMO (5:55) * How to build trust with stakeholders (10:50) * Blending human efficiencies with AI (17:00) * Unique ways in which to operate (23:00) * Maintaining a strong company culture (30:20) * Positioning your company in the market (35:45)
Mentions: * Stephanie’s first appearance on Marketing Trends
- Insights Discovery
About the Guest:
Stephanie Dobbs Brown is the Chief Marketing Officer at Intercontinental Exchange (ICE), a Fortune 500 data and technology company and they are the parent company of the New York Stock Exchange. She was on our show back in 2022 and we talked about many things including her role in leading all aspects of ICE’s rebrand and repositioning. She has spent her career building brands and global enterprises. For over two decades, she has led marketing, branding and PR across various fintech and data companies.
Denise Persson has 20 years of technology marketing experience at high-growth companies. Prior to joining Snowflake, she served as CMO for Apigee, an API platform company that went public in 2015 and Google acquired in 2016. She began her career at collaboration software company Genesys, where she built and led a global marketing organization. Denise also helped lead Genesys through its expansion to become a successful IPO and acquired company. Denise holds a BA in Business Administration and Economics from Stockholm University, and holds an MBA from Georgetown University.
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“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Carol Carpenter is used to leading the way at fast-growing companies. Today, she’s serving as the CMO of Unity, a leading software development company that specializes in developing tools and technologies for creating interactive, real-time 3D and 2D content. Ont his episode, she discusses how she’s approached this new world, and the ways she’s approaching marketing with influencers, AI, and more.
Tune in to learn: * What is Unity? (2:25) * Assessing and enacting your approach when joining a fast-growing company (5:30) * Managing growth at a rapidly-scaling company (11:00) * The role of AI in marketing and workflows today (19:10) * Going deep into the ethical use of AI (26:40) * How to select influencer partners (30:40) * A new approach to ABM (35:00) * Building buzz around product launches (37:55) * Lessons learned about growth and expansion (41:20)
Mentions: * ChatGPT * Unite Conference * Jasper.ai
About the Guest:
“Carol Carpenter is the current Chief Marketing Officer at Unity. Carol has also served as the Chief Marketing Officer at VMware, Google Cloud, ClearSlide, and Trend Micro. In addition, they have been the CEO of ElasticBox and the VP of Marketing at Tumbleweed Communications. Carol started their career as a product manager at Apple.
Carol Carpenter has a BA in Economics from Stanford University and an MBA in General Management, Marketing, and Technology from Harvard Business School.”
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“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Amanda Elam has taken an unconventional route to her role as CMO of Bloomreach, but she’s learned some important lessons along the way. On this episode of Marketing Trends, Amanda discusses her unique approach to hiring, how to identify metrics that matter, and why we need to embrace and work alongside AI. Tune in to learn:* What is Bloomreach? (2:30) * How AI is impacting marketing and business (5:20) * Why companies not building with AI will be left in the dust (10:00) * The metrics that matter the most (13:50) * Can being too focused on metrics be detrimental? (17:55) * The importance of having a strong marketing team (24:10) * Aligning marketing and sales together (26:08) * How to spot potential in unconventional ways (30:35) * Being a mom and a CMO (33:10) * Preparing for the next steps of growth (40:45)
Mentions:* Jasper.ai
About the Guest:“Amanda serves as Chief Marketing Officer, leading the execution of the Company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the Company’s senior vice president of global marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.”--“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Helping a growing brand stay on its upward trajectory is a big job, but it’s one that Jessica Gilmartin was excited to take on as the CMO of Calendly. On this episode of Marketing Trends, Jessica explains how she approached her first 90 days, what she was doing to define goals, and how she has been developing a plan to bring the company to the next level.Tune in to learn:* What to be excited about right now (2:30) * A strategy for the first 90 days (6:50) * How to get people to see and work toward a unified vision (14:00) * Understanding both simplicity and complexity at scale (19:08) * Defining a new category in technology (24:30) * Lessons learned from Asana’s IPO process (30:30) * The role of AI in marketing strategies today (37:00)
About the Guest:“Jessica Gilmartin is the CMO of Calendly. She leads marketing for Calendly, a powerful yet simple automated scheduling platform that takes the work out of connecting with others so you can accomplish more. Millions of users benefit from an enjoyable scheduling experience, more time to spend on top priorities and flexibility to accommodate individual users and large teams alike. Calendly works with Google, Office 365 and Outlook calendars and apps like Salesforce, Stripe, PayPal, Google Ana--“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Weather is more than just a topic for small talk. It’s a major factor in a number of industries, and impacts business every day. Tomorrow.io is making it possible to gather better, more advanced weather data that is allowing for a revolution in transportation and other industries. Dan Slagen, CMO of Tomorrow.io, explains how on this episode of Marketing Trends. Tune in to learn:* What is Tomorrow.io? (2:30) * Learning to communicate with your CEO (3:40) * Leading through high growth periods (10:00) * How lead gen has evolved throughout the years (15:00) * Creating a cohesive strategy (19:10) * How Tomorrow.io competes in its category? (25:00) * How Tomorrow.io can change the role of a meteorologist (30:35) * Fun partnerships and customer stories (36:20) * Looking forward and understanding trends (41:00) * Why marketing matters at the C-level (46:00)
Mentions:* Understanding Start-Up CEOs
--“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
The pet category is the second-most emotional in the eyes of consumers, behind only children. So as the CMO of PetSmart, Will Smith has a daily challenge to elevate his brand while connecting with the hearts and minds of customers. On this episode of Marketing Trends, Smith explains how he does this, including through strategies of expanding services both in-store and online and building more trust with consumersTune in to learn:* Where did Will’s journey to marketing start? (4:35) * The education you get at P&G (6:30) * How working at PetSmart is different than other marketing roles (8:20) * How PetSmart successfully handled the shifts and pivots of the last few years (12:30) * The importance of leadership and mentoring (18:00) * The challenges of branding in 2023 (25:05) * Where ecommerce comes into play in the pet products world (32:30) * How to elevate the retail store experience (38:00) * Understanding customer obsession (40:00) * Ensuring a good culture (44:30)
Mentions:* BECA
About the Guest:Will Smith joined PetSmart as Senior Vice President and Chief Marketing Officer in Sept. of 2019. Most recently, he served as the Chief Marketing Officer of Abercrombie & Fitch, where he led the global marketing efforts for the company’s iconic lifestyle brands – Abercrombie & Fitch, Hollister and Abercrombie Kids.Will also formerly held the Chief Marketing Officer role at Caleres, a company previously known as Brown Shoe Company. During his tenure there, he drove the strategic repositioning of Famous Footwear, upgraded the in-store communications and design, led the brand’s foray into digital and social media, accelerated e-commerce sales and traffic and contemporized all customer contact strategies and tactics.Earlier in his career, Will gained strong retail, wholesale, and brand building experience having worked in senior brand management positions for iconic packaged goods companies such as Kraft Foods and Philip Morris USA, in entertainment as Vice President of Marketing for Urban Music at Atlantic Records, and as GM for Blackground Records, and in fashion apparel as group vice president of marketing for Kate Spade/Liz Claiborne Retail.Will earned a Bachelor of Arts in Psychology from Cornell University as well as an MBA from Duke University’s Fuqua School of Business.--Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
There is nothing like coming together for a concert, a speech, or a community festival. The camaraderie and joy that these events bring to those who attend is an essential part of our lives and Eventbrite is helping to make accessing these events easier than ever. On this episode, Tamara Mendelsohn, the CMO of Eventbrite, explains how the company has grown and how the team unifies behind a mission and data in order to bring events to people everywhere.Tune in to learn:* What is Eventbrite? (1:15) * Some of the shifts we’re seeing in the events industry (3:44) * Being an executive for now and of the future (11:00) * Creating some structure around silliness (26:20) * Finding balance (34:25) * What data to prioritize (37:10) * Why the entire team needs to be on the same page (40:00)
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Finding love is happening more and more online and through dating apps, and the field is only getting more crowded. Michael Kaye, the Director of Brand and Communications at OKCupid, explains how data, automation, and creating personalized experiences are helping separate OKCupid from the competition.Tune in to learn:* Michael’s role with OKCupid (1:30) * How the dating space evolve and how OKCupid markets itself as the app for everyone (4:00) * The different customer personas that OKCupid talks to (8:00) * Understanding the wealth of data OKCupid has accumulated (11:00) * How ChatGPT and OKCupid have come together (15:00) * Measuring performance (18:00) * What’s important in the influencer marketing world right now? (22:00) * Exciting things to look forward to (30:00)
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
With all the recent growth of AI, data, and automated tools, marketing teams have had to evolve to not only implement these developments, but also maximize their value. And that – even in 2023 – still comes down to having the right people for the job. In this episode, Jim Habig, VP of Marketing at LinkedIn Marketing Solutions, discusses some exciting insights from LinkedIn’s Jobs on the Rise 2023, and gives his take on some of the recent tech developments that teams need to harness to stay competitive. Tune in to learn:* Jim’s take on the state of marketing in 2023 (4:00) * The LinkedIn rising jobs report (7:40) * The many facets of LinkedIn (13:50) * ChatGPT and its use in marketing (22:30) * Using data to understand a build trust (31:10) * How to best support yourself and your team (39:55)
Mentions:* LinkedIn’s latest Jobs on the Rise list for 2023
After 100+ years of insurance excellence, no one would blame Liberty Mutual’s marketing team for playing it safe with its customer outreach. Instead, the company continues to defy its century-old origins by bringing new, exciting (and even outright funny) ideas to the table. In this episode, Jenna Lebel, CMO of Liberty Mutual, explains how implementing new approaches has only helped to widen the company’s target audience, and reinforce a trusted, proven brand identity. Tune in to learn:* What it’s like to be a modern-day CMO (2:31) * The unique challenges of brand identity (6:15) * Understanding the Liberty brand (8:40) * Digging into the role of mascots (16:05) * Liberty Mutual’s major partnership strategy (23:35) * Balancing growth and integrity (30:20)
After 111 years of history, building a remarkably consistent outdoors brand, L.L. Bean might not seem like a company centered on evolution. But after pulling back the curtain with CMO Nick Wilkoff we see that the company’s focus on transparency, inclusion, customer, and community positions L.L. Bean as a timeless example of how to keep a brand relevant and forward-thinking. Tune in to learn:* The consistency and evolution of the L.L. Bean brand and how it measures up to competitors (16:20) * Making the outdoor experience more inclusive and connecting people with the outdoors (24:30) * The alignment / transparent culture of L.L. Bean executive leadership (30:00) * L.L. Bean’s initiatives for community, diversity, equity, and inclusion (35:00)
Mentions:* [11:37] Forrester Research * [16:39] Leon Gorman - Grandson of L.L. Bean founder * [19:41] Nordstrom * [19:41] Zappos Shields * [30:21] L.L. Bean / Todd Snyder Collaboration * [33:33] Mental Health Awareness Month * [33:54] Partnership with Mental Health America * [34:53] Gracie Wiener / Partnership * [39:39] Stephen Smith, L.L. Bean CEO
About the Guest:BIO: “Nick Wilkoff is the Chief Marketing Officer at L.L.Bean. He previously worked as the Senior Analyst at Forrester Research. Nick attended Middlebury College.”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
Machine learning evolves from patterns. Deep learning evolves from people. In this episode, Jana Jakovljevic of Cognitiv shares her thoughts on how her company’s technology learns from context and generalization to bring intelligence to advertising, through AI that affects human lives. Listen in to hear Jana’s journey, from her early experiences with AI systems, to helping take a company from idea to IPO.Tune in to learn:* Jana’s perspective on ChatGPT (3:45) * The gaps that Cognitiv is solving for (8:15) * The type of marketing team required for optimizing AI and Deep Learning (22:50) * How does the tech affect Cognitiv’s growth (28:30)
Mentions:Jana Jakovljevic featured on AdWeekRubicon Project / Magnite Inc.Jeremy Fain CEO of CognitivAbout the Guest:“Jana started her career way back in 2003 while working for a record label in Australia. Realizing her passion was more digital media rather than music she moved to London in 2005 and began her humble digital media career as a campaign trafficker for one of the largest social networking sites. In 2009 she worked at Magnite where she was employee number 3 in Europe. She oversaw the international demand team and played a foundational role in Magnite’s journey from start-up to IPO. In 2015 she moved to NYC to oversee the launch of programmatic solutions at Spotify. She joined Cognitiv in 2018 and leads the Client Success team as well as sources and manages the vendor and data partnerships.”
For marketing teams to succeed, there needs to be a companywide consensus and understanding. This requires active communication and education across teams to ensure all departments not only understand the end goals, but the roles each team play in getting there. Shamir Duverseau, Co-Founder of Smart Panda Labs, shares his thoughts on how his company helps organizations balance data and know-how to achieve unique digital outcomes.Tune in to learn:* (02:18) The origins of Smart Panda Labs * (09:33) Shamir’s perspective on actionable data * (13:05) The biggest disconnects between marketing and IT * (20:26) Key advice for CMOs
About the Guest:Shamir is responsible for business management, marketing, and business development. He has worked across a number of industries, from travel to entertainment to technology, working with brands like Southwest Airlines, The Walt Disney Company, and NBC Universal. During his last 15 years in marketing Shamir has held leadership roles, overseeing everything from product management to digital strategy, including user experience design, web development, testing and web analytics. Prior to Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International’s Vacation Club Division.Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
Evolving your company’s approach to marketing and customer experience is required to stay ahead of the competition, even for the most established pillars of business. In this episode, Lauren Gerstner, Head of Marketing, MassMutual Financial Advisors, details how the centuries-old institution continues to adapt to meet changing expectations while maintaining the authority and customer trust it has established over 171 years.Tune in to learn:* (10:18) Opportunities from MassMutual’s partnerships, including the Boston Red Sox * (16:00) How advisors need to engage with marketing * (18:57) How Lauren views artificial intelligence for driving growth * (22:01) MassMutual’s unique “Awkward Silence” campaign
About the Guest:BIO: “As a global multi-channel marketing executive with experience creating the strategic direction to execute multi-segment marketing and branding campaigns, I drive revenue growth, customer acquisition, and brand equity for the companies I support. I have built and scaled the digital marketing vision, infrastructure, and operational plan from the ground up and have worked across several verticals, including mobile tech, consumer tech, and financial services. My integrated marketing expertise encompasses global brand strategy, digital and social marketing, customer experience design, customer segmentation, and content strategy and I have launched the inaugural formalized social media presence for three Fortune 500 companies.”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
For many companies, social media is a promotional or research tool, and is typically given to young team members to handle. But considering social often represents a customer’s first touchpoint for brand awareness, recognition, and sentiment, it deserves a more prominent place in the workflow. Hear Shiraz Siddiqui, former Global Social Lead at Twitter, explain how authentic social media engagement can produce invaluable insights for any consumer marketing team. Tune in to learn:* Perspectives on changing consumer behaviors (4:14) * Doing more with less through social media (12:10) * The importance of authenticity in social marketing (26:08) * What metrics marketing leaders should be monitoring (29:19)
Mentions:* Mentions: * 16:38 Google / Google Plus * 16:57 Vine * 19:09 Wendy’s * 25:39 Tweet it into existence * 34:33 Google Glass * 35:30 CES * 35:53 Pokemon Go * 47:04 Campbell Soup Company Episode
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
How can a marketing leader inspire their teams? Sarah Acton, CMO of BILL, claims making an impact comes from listening to your teams to learn what drives them as well as diving deep into the company’s mission to understand how to involve and improve customer’s experience. Listen to the episode to learn how Sarah created a rebrand for BILL in her first year as CMO. Tune in to learn:* When Sarah found her love for SMBs (4:40) * About Sarah’s part in the BILL rebrand (16:01) * How to build relationships with other executive leaders (21:49) * What Sarah has to say to aspiring marketing leaders (29:21)
Mentions:* Renè Lacerte, CEO of BILL * Chief | LinkedIn
About the Guest:LinkedIn BIO: “I am a marketer through and through.I am fortunate to have built a 25+ year career in a discipline that is constantly changing. I find the science and analytics combined with the art of storytelling and creative development very invigorating.I think consumers and customers are fascinating and the way in which people around the globe interact with brands is evolving at an unprecedented rate. I have had the opportunity to work on both digital and physical products and on both the client and advertising side of the house. I've worked for some amazing companies and power brands: LinkedIn, Yahoo!, Coca-Cola (Sprite), The Home Depot, Frito-Lay and with clients like eBay and more.In addition to being in a discipline I love, I've been fortunate to work with and build amazing global teams. I've learned a ton from them (and hopefully they've learned a bit from me) and it's been a truly rewarding experience. And each day brings something new!”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Teradata, urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata’s strong commitment to diversity, her reverence for authenticity, and why she believes the popular analogy comparing data to “new oil” is somewhat misleading. Tune in to learn:* What sets Teradata apart from its competitors (03:55) * Teradata’s commitment to diversity, equity, and inclusion (10:28) * Teradata’s partnership with the New York Giants (28:05) * The importance of authenticity and embracing one’s heritage (30:57)
Mentions:* Steve McMillan, CEO, Teradata * “The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast; Episode 349) * “Teradata Showcases New World of Cloud Analytics at AWS re:Invent 2022” (Teradata press release; November 28, 2022 via Business Wire) * Jacqueline’s website * “The Power of Unity With Jerri DeVard, Founder, Black Executive CMO Alliance” (Marketing Trends podcast; Episode 329) * Melissa M. Proctor - Executive Vice President & Chief Marketing Officer, Atlanta Hawks
About the Guest:BIO: “Energetic, proven leader, noted for growing global businesses using innovative brand strategies to develop customer-centered programs focused on revenue optimization. Track record of building partnerships (direct, indirect, and online) and unifying business functions (sales, marketing, operations) into cohesive teams to accelerate growth. Consistently delivers results for B2C and B2B portfolios across the following industry sectors: Public, Communications, Financial Services, Distribution and E-Commerce, Technology and Services.My body of work includes senior roles in commercial and consumer based Fortune 500 enterprises. Skilled collaborator with LOB leaders and C-Suite teams, enabling organizations to achieve their strategic goals through the implementation of transformational customer engagement models that I design to improve loyalty, grow share and increase revenue.”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
In a market focused on revenue and notoriety, how can modern businesses find the right footing to make an impact? Rachel Konrad, Chief Brand Officer at The Production Board, claims that by focusing on the mission that matters, companies can make a positive impact on the world around them. Tune in to hear how Rachel aims to help prepare the next generation of business leaders by pushing to fix the current climate change issue. Tune in to learn:* How Rachel approaches companies to build their brand (6:53) * What lessons were learned while Rachel worked at Tesla in the company’s infancy (15:35) * Why Rachel never had an ‘aha’ moment about sustainability (22:46) * About advice for upcoming business leaders (33:45)
Mentions:* Morgan Stanley, Alice Milligan Episode * Molson Coors, Marcelo Pascoa Episode * Cana Beverage Machine * Dave Friedberg, Founder and CEO of Production Board * The Climate Corporation * Mark Washington, Founder and CEO of Supergut * Supergut * Tiny Wins * Rachel Konrad’s LinkedIn Bio * Al Gore, “Earth in the Balance” * Elon Musk * Brookings Institute * “The Population Bomb” Book By Dr. Paul R. Ehrlich * Norman Borlaug
About the Guest:LinkedIn Bio: “ Reputation management, brand position, go-to-market, comms, content creation and overall narrative strategy for world’s most disruptive businesses -- and to their visionary, radical, brilliant leaders. Really. Post-national guerrilla warrior with demonstrated track record for creating the friends, enemies and evangelists who fuel global, mainstream, mass-market movements on the right side of history.* Unapologetic exploiter of capitalism to solve humanity's biggest problems: global warming, biodiversity collapse and our public health crisis.”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
In today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices.Tune in to learn:* Why Eric thinks marketing has never been more exciting (02:31) * About Meta Prosper (13:11) * Eric’s thoughts on marketing leadership and the employee experience (34:41) * Why economic constraints can be a good opportunity for marketers (38:45)
Mentions:* “'My People Are Dying in Silence—and I’m Here With a Megaphone'” (Adweek article by Eric Toda; February 11, 2021) * Meta Prosper - Asian and Pacific Islander Community Hub * Meta Elevate - Black and Latinx & Hispanic Community Hub
About the Guest:BIO: “I’m a marketing executive, angel investor, and active advocate for the Asian American community. I’ve held previous brand and digital marketing leadership roles at Stitch Fix, Gap Inc, Airbnb, Snapchat, and Nike and my work has been awarded by Cannes Lions, Webbys, Clios, amongst others for combining purpose, creativity, and business results. As an Investor at Hyphen Capital and an independent advisor I have been very grateful to help build disruptive brands like Yumi, Wardrobe, Upaway, Fyllo, amongst many others.The most proud work I've done is for my community. I proudly sit on the Board of Directors for Reimagine and LAAUNCH (Leading Asian Americans to Unite for Change), the advisory council for TAAF (The Asian American Foundation), the advisory board of directors for the Smithsonian Asian Pacific American Center, and most recently I’ve been using my voice and platform for the #StopAsianHate movement in the business world to speak up for those that look like me. I launched my advocacy in Adweek earlier this year by writing a piece called: “My People Are Dying In Silence — And I’m Here With A Megaphone” calling out the marketing and advertising industry not just to care, but to act. My work for the community has been featured on NBC News, CBS, FOX, The Wall Street Journal, and CNBC. I was one of the first 100 executives to sign the StandWithAsianAmericans letter in the Wall Street Journal.”This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.
What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market. Tune in to learn:* Why being comfortable with being uncomfortable is part of being a marketer (5:35) * How Alice prepared for the IHS Market and S&P Global merger (12:55) * What S&P Global did to create a new culture with the merger (19:20) * About the Seek and Prosper campaign (27:05)
Mentions:* Sylvan Learning * IHS Markit * Douglas Peterson, President, CEO, S&P Global * CERAWeek * State of Marketing Report * Shannon Duffy Episode * Seek and Prosper Campaign
About the Guest:LinkedIn BIO: N/A Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
In an uncertain and rapidly changing world, how can leaders stay relevant for the long term? What skills are needed to tackle the big issues we face around employee retention and DEI disparities? Marguerite Soeteman-Reijnen, Chairman Executive Board, Aon Holdings, shares her expert perspective and her leadership journey.
Tune in to learn: * Cultivating the ability to adapt (07:26) * Marguerite’s thoughts on employee retention (12:45) * Aon Holding’s efforts regarding diversity, inclusion, and mental health (15:11) * How to stay relevant as a leader (21:00)
Mentions: * + Aon’s 2022 Executive Risk Survey + Jack Welch + Daniel Goleman + Douglas Conant (Former CEO, Campbell’s Soup) + G-20 Netherlands + Kelp Blue + Nancy McKinstry, CEO and Chair Executive Board at Wolters Kluwer
- Tuesdays with Morrie, book by Mitch Albom
- Katharine Hepburn
About the Guest:
BIO:
Trusted thought leader and experienced (non-)executive director with an international strong track record of successfully leading the execution of transformational strategies to drive business growth in profit and not-for-profit. Competencies range from financial services, marketing, business development, enterprise risk management, management consultancy, ESG, transformation, tech, digital, data, analytics & insights and board effectiveness.
Passionate believer in people. Skilled at building cohesive high performing teams. Promotor of Diversity and Inclusion.
This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.
With the holiday shopping season in full swing, how are businesses handling the busiest commerce period of the year? On this special crossover episode, the hosts from Mission.org podcasts, Up Next in Commerce, Marketing Trends and IT Visionaries join forces for the first time ever to discuss all things retail. Tune in to hear Stephanie, Jeremy, and Albert share their thoughts and expertise about the latest shopping technology, holiday cyber threats, and whether shifting consumer attitudes will make Black Friday a thing of the past.
Tune in to Learn: * Has in-store Black Friday shopping become a thing of the past? (03:55) * Cybersecurity’s role in Black Friday and Cyber Monday (12:37) * Is there consumer optimism in today’s uncertain market? (17:10) * End capping its evolution into ad-buying (26:56) * The Mission hosts share about their podcasts (38:47)
Mentions: * + “Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Episode 359) + “How The Simple P&L Statement Can Be Key To Long-Term Success” (Up Next In Commerce podcast; Episode 33) + “Not Dumbing It Down: DECIEM and the Art of Straightforward Marketing with Jordanne Dyck” (Up Next In Commerce podcast; Episode 197)
- “Flipping Ecommerce on its Head” (Up Next In Commerce podcast; Episode 90)
- Common Thread Collective
- “Where ‘Credit’ Is Due with Randy Kern, CTO, Marqeta” (IT Visionaries podcast; Episode 417)
- Stephan Pretorius - Chief Technology Officer - WPP
- “Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.” (Marketing Trends podcast; Episode 341)
- American Giant: American Made Clothing & Activewear
- Danny Fields - EVP Engineering and Chief Technology Officer - Avalara
- “Why Liquid Death Didn’t Water Down Its Marketing Strategy” (Up Next In Commerce podcast; Episode 262)
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
What do Balenciaga, McLaren’s race team, and CNBC’s Mad Money have in common? They’ve all collaborated with ICE to expand their brands and build exposure for their companies. Tune in to learn from Stephanie Dobbs Brown, CMO at ICE, about how partnerships can benefit building brands to reach wider audiences through creating bold relationships and excellent employee experiences.
Tune in to learn: * About balancing brand and market (9:39) * How to look for high-performance leaders (19:22) * What to learn from failures and successes (29:39) * How to climb the marketing ladder (39:04)
Mentions: * ICE’s first commercial * Andrea Brimmer MT Episode - https://bit.ly/3BW75ux * McLaren Race Team, Extreme E * NBC’s Mad Money * ICE’s Partnership with Fashion House Balenciaga
About the Guest:
LinkedIn BIO: “Stephanie Dobbs Brown is the Chief Marketing Officer at Intercontinental Exchange (ICE), a Fortune 500 data and technology company and parent company of the New York Stock Exchange. At ICE, Dobbs Brown is responsible for all components of marketing and brand management, inclusive of digital, creative, advertising, events, and technology and operations.
In 2022, Dobbs Brown led all aspects of ICE’s rebrand, a cohesive repositioning that links the company’s global expertise in designing, building, and operating digital marketplaces and networks that connect people to opportunity. As part of the rebrand, she launched ICE’s commercial campaign and facilitated strategic partnerships with McLaren Racing and CNBC’s Mad Money. She also forged a partnership with fashion house Balenciaga to debut its spring 2023 collection on the trading floor of the New York Stock Exchange, an unexpected move to reach new audiences and further cement its place at the heart of the cultural zeitgeist.
Dobbs Brown has spent her career building brands and global enterprises. For over two decades, she has led marketing, branding and PR across various fintech and data companies. Prior to joining ICE, she held leadership roles at Dow Jones where she led corporate marketing, and at Thomson Reuters where she was Head of Brand and Public Relations Strategy. She graduated with a degree in Public Relations from the University of Tennessee.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
With budgets constraining and customer expectations at an all-time high, how can industry leaders rise to overcome today’s unique marketing challenges? Shannon Duffy, EVP of Cloud and Industry Marketing at Salesforce, joins us to discuss the latest findings from the company’s 8th annual State of Marketing Report, and shares how marketers can leverage Salesforce’s cutting-edge technology to gather insights and drive customer satisfaction.
Tune in to learn: * Shannon’s biggest takeaway from Salesforce’s State of Marketing Report (02:49) * The importance of real-time customer engagement (9:18) * About Shannon’s Forbes piece on changing customer attitudes (18:38) * How Salesforce Genie is revolutionizing marketing (20:32)
Mentions: * State of Marketing Report, 8th Edition - Salesforce * Pepper Evans, SVP of Marketing, Optum * “Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Ep. 359) * Salesforce Genie - Turn Data Into Real-Time Customer Magic * Humana * L'Oréal * Einstein Intelligence - Salesforce * Salesforce+ * Salesforce TeamEarth * “The Future Of Commerce: How Brands Can Stay Ahead Of The Curve” (Forbes article by Shannon Duffy; February 24, 2022)
About the Guest: Professional Bio From LinkedIn:
Professional Bio From Forbes Article: “Shannon Duffy, EVP, Marketing at Salesforce, guides messaging, experiences, and go-to-market strategy for the flagship Salesforce products.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
How do brands curate success with customers? Marcelo Pascoa, VP of Marketing at Molson-Coors, claims that being environmentally and emotionally conscious builds a brand that inspires loyalty with consumers. Listen to the episode to hear more about how Marcelo and Molson-Coors make social and environmental efforts to build on their 150 year legacy that connects with customers and creates brand success.
Tune in to learn: * What Molson-Coors has to offer (2:07) * How Marcelo saw different challenges while working around the globe (8:45) * Dealing with cultural nuance in marketing (13:40) * About Molson-Coors’ campaign with Tide (23:31) * Responding to economic headwinds (35:30)
Mentions:
19:39 The Whopper Detour
23:31 Coors Light and Tide Campaign
28:49 - Cannes Lion International Festival of Creativity
31:52 - The Art of Branded Entertainment, collection of essays - Marcelo was featured as a co-author
36:40 - Chill-Boards, Coors Light’s eco-and-social campaign
About the Guest:
BIO: “I believe brands can play a relevant role in people’s everyday lives. I believe in seeing people as human beings rather than consumers. I believe creative work can be a source of real change, generating exponential growth, while making the world a better, simpler, more interesting place.
My goal is to lead projects that will explore uncharted territories, expanding the possibilities of our industry as a significant part of popular culture.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
With data restrictions becoming more prevalent, how can advertisers reach customers without first party data? Melinda Han Williams, Chief Data Scientist at Dstillery, claims that successful advertising can be done without any form of ID. Listen to hear more about AI marketing strategies and reaching consumers through a comfortable privacy setting.
Tune in to learn: * About Melinda’s journey from a career in physics to data science (04:21) * How data is losing availability (09:53) * Ways to reach customers through Dstillery’s ID-free approach (14:24) * What trends are emerging in AI marketing (26:30)
Mentions: * (23:17) Mark Papermaster - https://www.linkedin.com/in/mark-papermaster-66914925/ * (27:42) Article in Forbes - https://www.forbes.com/sites/stephendiorio/2022/06/06/its-time-for-people-facing-ai/?sh=635c6eb922de
About the Guest:
BIO:
Melinda Han Williams is the Chief Data Scientist at Dstillery, where she leads research and development for current and future AI-based audience solutions. She is at the leading edge of applying machine learning and big data to drive extraordinary business outcomes in marketing and advertising, supervising the development of a new generation of targeting solutions to address brands' evolving needs in a post-cookie world. As an industry thought leader on data-driven marketing, Melinda is a frequent speaker at advertising and marketing industry events, and a sought-after advisor to the world's largest media agencies and most innovative brands. Before joining the ad-tech industry, Melinda worked as a physicist developing third-generation photovoltaics and studied electronic transport in nanostructured graphene devices. Her peer-reviewed journal publications have been cited over 9,000 times. Melinda holds bachelor's degrees in Applied Math and Engineering Physics from the University of California at Berkeley and earned her Ph.D. in Applied Physics with distinction from Columbia University, where she held a National Science Foundation Graduate Research Fellowship.
COMPANY BIO: Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences.
Our premier product, Custom AI Audiences, is built by just-for-your-brand Custom AI models that deliver the ideal combination of accuracy and scale. Because Dstillery rescores candidates in and out of audiences every 24 hours, our audiences are always up-to-date and on-target. That’s why brands across Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech rely on Dstillery’s audience solutions for branding and direct response initiatives to thrive.
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How can consumer insights help build a successful marketing strategy? Linda Lee, CMO of Campbell’s Soup Company, claims her own curiosity allowed her to lead with influences from the consumer’s perspective. Listen to hear more about using a consumer’s lens to analyze competitors’ strategies and understand the impact media consumption has on a brand.
Tune in to learn: * How to build trust with stakeholders (8:50) * About the relationship between CMO and CFO (16:10) * Why the consumer lens is vital for analyzing strategy (30:59) * How to think on your feet with new marketing opportunities (34:24)
Mentions: * 15:53 Jenn Kretchmar, Chief of Merchandising and Digital at Build-A-Bear * 24:22 Sean McVay, Rams head coach: Chunky Soup Advocate * 26:02 Save the Snow Day * 35:06 Beeple, Mike Winkelmann NFT Designer * 37:22 Climate Protesters Throw Soup On Van Gogh Painting
About the Guest:
BIO from LinkedIn: “Diverse experience in competitive industries and record of achievement in leading large-scale operations for blue chip companies to unprecedented growth. Proven excellence in P&L Management, Strategic Planning, Change Management, Brand Building, Innovation, and Demand Generation. An innovator with broad leadership expertise within startup, turnaround challenges and rapid growth situations.
Background includes 20 years of experience building the world’s favorite brands. Passion for creating growth opportunities rooted in consumer, brand, and market insights, cultural foresights, and digital initiatives. Resilient and adaptable in delivering high-value solutions that drive the attainment of enterprise goals.
An entrepreneurial and inspirational leader who thrives in highly ambiguous situations while driving action and results, as well as finding new ways to unlock business challenges. Create, inspire, and enable organizations to think Big and act Small by bridging the strategy, insights, and processes of Big with the passion, decisiveness, and scrappiness of Small. Proven ability to lead culture and organizations, inspire ideas, bring about transformative change, and produce industry-leading fiscal results. Bilingual: Fluent in English and Mandarin Chinese. Conversational Spanish. ”
This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.
Is it possible that the hottest health drink on the market isn’t a green juice or kombucha, but a delicious fizzy soda? Coca-Cola and Pepsi are two of the biggest and most enduring brands of all time, but there’s now a healthier alternative that’s fizzing up in the soda industry. David Lester is the Co-founder of the healthy beverage company OLIPOP, which makes tasty carbonated drinks and delicious sodas enriched with fiber and prebiotics to help with gut health. On this episode, David explains the science behind the product and recounts the trying journey he and his co-founder Ben Goodwin went through in order to make OLIPOP the fastest-growing refrigerated beverage in the country.
Tune in to learn: * The stages of OLIPOP’s growth (04:02) * The science behind the gut microbiome (11:27) * David’s thoughts on what makes a strong co-founder relationship (16:56) * What David makes of the growing “functional soda” category (22:52)
Mentions: * Ben Goodwin (Co-founder, OLIPOP) * Obi Probiotic Organic Soda * Justin Sonnenburg * Monogram Capital Partners / Jared Stein * Floré by Sun Genomics * Diageo * Squint Consulting * Joseph Petrosino, Ph.D.
About the Guest:
BIO:
“David Lester is the Co-founder of OLIPOP, working alongside business partner Ben Goodwin to develop the first clinically-backed consumer beverage combining the flavors of classic soda with ingredients scientifically proven to support digestive health. David brings to OLIPOP nearly two decades of experience in the beverage industry--having started his career at Diageo, the world’s largest global spirits manufacturer.
Following a decade with Diageo and assignments in Sydney, Australia, and Sao Paulo, Brazil, David left the drinks giant and headed to Northern California to pursue an entrepreneurial career. In 2013, David collaborated with Ben (his current business partner and OLIPOP co-founder) to launch Obi Probiotic Soda, a line of water kefir-based sodas. Following the sale of this business, David and Ben took the learnings they’d gained and embarked on their second venture together: OLIPOP.
A strategic thinker with a passion for disruptive innovation, David is on a mission to provide an
affordable, delicious alternative to soda that delivers cutting-edge health benefits to mainstream
consumers. Exercising the “break one rule, and break it hard” approach, he’s helped OLIPOP forge new territory as retailers and consumers identify prebiotics and fiber as the next big thing in digestive health.
Born and raised in England, David graduated from the University of Nottingham and currently resides in Atlanta, Georgia, with his wife and two children.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
Despite the industry’s phase-out of third-party cookies, the debate continues over how to find the right balance between personalization and privacy in advertising. Rohini Sen, Head of Global Solutions at the advertising technology company Quantcast, suggests that respect for the consumer should always be at the center of the conversation. Tune in to hear how her team is helping clients cut through the complexity in their advertising experience and why she is a champion of consumer choice.
Tune in to learn: * About Quantcast and Rohini’s role there (2:25) * When Rohini’s interest in data and analytics began (7:44) * An early win during Rohini’s first year Quantcast (12:55) * Rohini’s thoughts on cookies and the future of personalization (20:27)
Mentions: * “Rebranding a Century-old Business with Kevin Warren of UPS” (Business X Factors podcast; Episode 8)
About the Guest:
BIO:
“Strategic leader who excels in translating big data into actionable insights for clients across numerous industry verticals. Helps clients align their vision/direction with the appropriate audience, data, analytics and measurement strategies.
Expertise in audience development, integrating 1P, 2P, 3P data by leveraging adtech & martech, business optimization, forecasting, modeling, Market Mix Modeling, Digital Analytics, marketing research, and project management.
Analyzes quantitative and qualitative data to provide meaningful results, insights, and action items to clients.
Significant global experience driving growth and increased efficiency for client by unlocking the power of data, tech, and analytics.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
How do you connect with potential customers before their attention is pulled away? Chris West, CEO of Verbal Identity, contends that “radical brevity” in branding is essential in modern marketing and failure to adapt will be detrimental to business. On this episode, Chris explains the importance of language, succinct writing and aligning your team behind a brand identity.
Tune in to learn: * The importance of radical brevity (06:08) * A good example of radical brevity (14:31) * How businesses can prepare their employees for succinct writing (17:01) * The importance of aligning your teams through your brand (25:37) * Why should companies train their writers? (32:47)
Mentions: * Strong Language The Fastest, Smartest, Cheapest Marketing Tool You're Not Using (Book by Chris West) * Revolut
About the Guest:
BIO:
“Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. He still works closely with our clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile.
Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party.
In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, ‘How Words Work’, was recognised at the 2017 D&AD Awards.
Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote “A Little Worm” which won Best Film at the Barcelona Film Festival.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
One wouldn’t think that freeing up workers’ time spent on menial tasks so they could focus on more important things would be a hard sell for businesses. But when it comes to adopting automation in the workplace, some companies still need convincing. That’s where today’s guest comes in. Xuan Liao is the CMO for the Americas region at the automation services company Roboyo. Tune in to hear Xuan’s unique journey into marketing, and learn why this self-proclaimed evangelizer of automation is so fired up about getting companies to join the “robo-lution.”
Tune in to learn: * Roboyo’s approach to “evangelizing automation” (02:20) * The need for automation education (05:18) * The distinction between RPA and Hyper Automation (07:18) * The point at which a company engages with Roboyo (10:36) * The Banking Industry being behind when it comes to automation (13:02) * Xuan's marketing journey (15:42) * Xuan's experience being raised in Colombia (18:02) * What verticals have been quick to adopt automation (19:28) * What Xuan was experiencing when she wrote her article on automation (20:52) * Mediums Roboyo utilizes to bring in new clients (23:28) * The thought process behind employing organic SEO (25:15) * Building rapport with Roboyo clients (27:49) * Areas in which clients most need automation (30:58) * Insights into Roboyo’s marketing team (34:52) * Some of Roboyo's notable use cases (37:49) * A crucial moment in Xuan's career (39:38) * Lightning round, presented with Salesforce (43:12)
Mentions: * “The Time to Automate is Now” (article by Xuan Liao) * “Sapiens: A Brief History of Humankind” (book by Yuval Noah Harari)
About the Guest:
BIO:
“A strong believer in passion, persistence, and continuous growth; three of the essential drivers in both my personal and professional life.
With a multicultural and entrepreneurial background and vast professional experience working in international organizations, I have built a unique profile that caters to fast-paced, rapid-growth global enterprises.
My core expertise revolves around B2B marketing, with a heavy emphasis on the technology domain.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
Can one marketing team make an impact on a category as time-tested as banking? Andrea Brimmer, Chief Marketing and PR Officer at the digital financial services company Ally, says that all it takes is a bit of bravery. Tune in to hear Andrea discuss her bold approach to the company’s rebrand, her team’s innovative use of gamification to increase financial literacy, and her strong commitment to elevating diversity and equality through marketing.
Tune in to learn: * About the gamification strategies at Ally (3:37) * The approach used to the rebrand at Ally (27:05) * How marketing can be used to promote diversity (33:33)
Mentions: * “The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends; Episode 349) * Moguls in the Making: An Entrepreneurial Competition * Thurgood Marshall College Fund
About the Guest:
BIO: “Andrea Brimmer is the chief marketing and public relations officer of Ally Financial Inc. She joined Ally in 2006, spearheading the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace. Under her direction, Ally emerged with a strong reputation as a “different” kind of financial services company, dedicated to solving customer pain points that traditional institutions ignored.
Brimmer was named chief marketing officer in 2015. In 2016, she launched the company’s first unified brand campaign, “Do It Right”, highlighting Ally’s unique focus on doing the right thing for customers. The campaign not only aligned the full scope of the company’s product offerings under one mantra, it also reflected the company’s internal culture and core values. “Do It Right” became a point of pride for Ally and resulted in the highest consumer brand sentiment and awareness in company history.
Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders. Among her many honors and accolades include being named to the Business Insider list of Most Innovative CMOs in 2022 and a winner of Adweek’s 2020 Brand Genius award. She has been named three times to Forbes’ list of World’s Most Influential CMOs and a two-time honoree of 100 Leading Women by Automotive News.
Prior to joining Ally in 2006, Brimmer spent 20 years on the agency side in Detroit, where she led the Chevrolet account and launched the iconic American Revolution campaign. She sits on the Professional Advisory Board of the College of Communication Arts and Sciences at Michigan State University, Glamour’s Women of the Year Advisory Board and the Board of Directors for eHealth, Effie Worldwide and the Ad Council. She earned her bachelor’s degree from Michigan State University, where she also played varsity collegiate soccer for four years.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
As new technologies change the healthcare landscape, how are marketing leaders in the field keeping up? Andrew Greenwood is the Senior Director of Corporate Marketing & Communications at the healthcare management consulting and technology firm ZS. On today’s episode, Andrew discusses the unique challenges that the healthcare industry presents and why it is poised for a digital transformation.
Tune in to learn: * How ZS is helping healthcare companies take the lead in today’s digital world (8:35) * Challenges of overseeing both marketing and communications (17:40) * Data and metrics to prioritize (30:02)
About the Guest:
“WHAT I DO * I’m passionate about elevating the impact Marketing and Communications makes in an organization. At ZS, I’ve transformed what was once a reactive function, primarily in “support mode”, to a modern day, award-winning, business-to-business (B2B) marcomm customer experience and revenue-generating machine. * Every day I work with the best teams and colleagues imaginable to embrace customer obsession and shape the brand – to deliver highly relevant customer experiences to achieve sustained growth. * I architect new operating models for Marketing and Communications functions, rewiring organizations to heighten collaboration in ways that align the right skills and behaviors to drive growth.
WHERE I'VE BEEN * For the past 20 years, I’ve lived and breathed B2B marketing and communications – leading global, regional and corporate teams for management consulting, IT services, software, and technology firms. I’ve worked at start-ups as well as huge, multi-national Fortune 100 firms. I’m articulate, open, and I easily engender trust with both external customers and internal management teams. * Before that, I served as a U.S. Naval Officer. Serving in the military helped me develop vital teamwork and leadership skills, which I frequently draw upon to build and shape high-performing teams. After I left the service, I joined Accenture as a technology consultant, where I worked directly with clients to digitally transform core business processes and create new revenue streams.
WHAT'S IMPORTANT TO ME * I love working with teams that have an outside-in mindset – that appreciate how great customer experiences drive business growth. And I enjoy bringing together both internal groups and outside partners to collaborate, enabling entire organizations to align on the brand vision and curate experiences to achieve that vision.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
How can marketers navigate “the blessing and the curse” of an overwhelming number of opportunities? Lauren Weinberg, Global Head of Marketing and Communications at Square, discusses her focus on strategic prioritization and burnout prevention. She shares her evolution as a leader over the past five years and provides insights into how the leadership team collaborates.
Tune in to learn: * Balancing opportunity with burnout prevention (5:05) * How to evolve as a leader (11:30) * Balancing function and emotion in campaigns (24:40)
Mentions: * SoFi Stadium
About the Guest:
BIO:
“Experienced and goal-oriented Chief Marketing Officer with ~20 years of experience in digital media. Built and managed high-performing teams of 100+ members that service internal and external clients. Expert in directing research methodology, finding insights in data and using them to drive strategic plans. Seasoned speaker and regular participant in industry committees. Exceptional communicator with proven ability to develop strong cross-functional relationships. Change agent who inspires teams to drive business results. Mobile Marketing Association Board Member and AdWeek Executive Mentor.
Skills include Marketing Strategy, Brand Strategy and Positioning, Media Planning, Content, Social, SEO, Ad Effectiveness Research, Consumer Insights, Analytics, Market Research, Consumer Segmentation, Marketing Effectiveness, SEM, CRM, Performance Marketing, Media Buying, Agency Relationships, Marketing Technology, Ad Serving Solutions, Attribution, DMP, Data Engineering and Data Sciences.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
Amidst headlines about the demise of malls, how can a brand that is steeped in the mall experience continue to thrive? Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop, discusses digital transformation at Build-A-Bear and its record-breaking results. She also dives into her holiday marketing predictions and her team’s strategy this year.
Tune in to learn: * The focus on digital transformation (2:46) * Build-A-Bear’s bifurcated business model (11:16) * Why to have an agnostic view regarding points of customer engagement (18:16) * Insights into holiday marketing (37:28)
Mentions: * Build-A-Bear After Dark * Andrea Brimmer, Head of Marketing, Ally Financial * Count your Candles, Pay your Age * Build-A-Bear Entertainment * Honey Girls (Build a Bear Entertainment Movie) * Build-A-Bear Radio * Mace Security International * Lindsay Roy, SVP of Consumer Experience and CMO, Hallmark + Lindsay’s Marketing Trends Episode * Build-A-Bear Foundation * Salesforce Loyalty Cloud
About the Guest:
“Jennifer Kretchmar joined Build-A-Bear Workshop in August 2014 as Chief Product Officer and Innovation Bear. In March 2016, she became Chief Merchandising Officer and, effective June 2020, she now holds the title of Chief Digital and Merchandising Officer. Ms. Kretchmar serves on the Board of Directors of Mace Security International, Inc., a publicly traded personal security company. Prior to joining the Company, Ms. Kretchmar was Senior Vice President of Product and Brand 37 Management with the Stride Rite Children’s Group of Wolverine Worldwide, Inc. where since 2004 she was responsible for the global product creation strategy for a diverse portfolio of children’s footwear brands, including Stride Rite, Sperry Top- Sider®, Saucony®, Keds®, Merrell®, Robeez®, Jessica Simpson® and Hush Puppies®. Before joining Stride Rite, Ms. Kretchmar held positions of increasing responsibility at The Timberland Company, Goldbug, and the United States Department of Agriculture Foreign Service.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
What methodologies should a marketing leader implement during a time of rapid growth? Rebecca Johnston-Gilbert, the Head of Marketing Ops at Postman, has seen the API platform’s usership skyrocket from 6 million to more than 20 million people during her three-and-a-half years there. Tune in to hear why, despite the company’s tremendous success, she has stuck with tried-and-true marketing fundamentals in her approach.
Tune in to learn: * Welcome to Marketing Trends (00:00) * What Postman is and what Rebecca does there (02:00) * Where the Marketing Spark started for Rebecca (03:30) * Rebecca's approach to product growth at Postman (04:27) * Did Rebecca study product growth models of other companies? (08:44) * Marketing to developers (10:55) * Strategies for users driving users (16:06) * Lessons learned from working with 3 different Founder / developers (17:28) * Thoughts on Rebecca's teaching experience (20:33) * Rebecca’s strategies to avoid marketing burnout (24:15) * How is culture at Postman tied to Rebecca's role? (29:44) * Rebecca’s perspective on marketing during a time of growth (32:10) * How did Postman's product lead growth skyrocket? (34:16) * What are some exciting things that Rebecca is looking forward to? (38:32) * About Postman’s innovative approaches to B2B marketing (40:23)
Mentions: * Dropbox * Run In Postman Button (Postman feature)
- “The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)
- Accenture
-
"The Great Marketing Declutter" (report by Accenture)
-
“API-First World” (a Postman Inc. graphic novel)
- “The Go-Giver” (book by Bob Burg and John David Mann)
About the Guest:
BIO: “Leads marketing teams at Postman including user acquisition, content, creative, brand, programs, and marketing engineering.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
The healthcare industry is notoriously slow to adopt new marketing trends. But can one organization’s innovative approach usher the field into the modern age? Andrew Chang is the VP of Marketing at the multispecialty medical group Summit Health and urgent care provider CityMD, which merged in 2019 to form a combined company that covers a wide range of healthcare needs. Tune in to hear Andrew explain how the organization’s unique business model and data-collection strategy are helping unlock the true potential of healthcare marketing.
Tune in to learn: * How Summit Health is revolutionizing healthcare marketing (9:10) * Earning trust from stakeholders (20:00) * How some marketing trends are impacting the healthcare industry (30:02)
Mentions: * “What Can Brown Do For SMBs?” (Marketing Trends interview with Kevin Warren) * “Supercharging customer service with AI” (Deloitte article by Andy Haas, Michelle McGuire Christian and Ravouth Keuky)
About the Guest:
“Andrew Chang is Vice President, Marketing at Summit Health and CityMD, a combination of the nation’s premier multispecialty medical groups and the leading urgent care provider in the New York metro.
Prior to this role, Andrew was Executive Director, Marketing and Physician Outreach at Piedmont Healthcare, and held similar roles at Stan Johnson Company, UPS, and AirTran Airways.
Andrew currently serves on the Board for the Children’s Museum of Atlanta as Board Chair, WABE/Public Broadcasting Atlanta as Board Treasurer, the Atlanta Convention and Visitors Bureau, and the Central Outreach and Advocacy Center. He also served on the board for Dad’s Garage Theatre Company (Board Chair), Leadership Atlanta, VOX Atlanta, The Alliance Theatre, the Atlanta Asian American Chamber of Commerce, the Asian American Heritage Foundation, the Metro Atlanta Arts and Culture Coalition and (co)lab Atlanta. Andrew is a graduate of LEAD Atlanta (‘07), and served as co-chair for the Class of 2010 and co-founded the Alumni Association, and Leadership Atlanta (’19). He is also a graduate of the Arts Leaders of Metro Atlanta program and Outstanding Atlanta.
Andrew received his Bachelor’s from U.C. Berkeley and his M.B.A. from Wake Forest University. He currently resides in Buckhead with his wife Aileen, two children Adelyn and Austin, and cat and dog.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
What can a CMO at a multinational conglomerate still have to learn about marketing? Milena Oliveira, Senior Vice President and Chief Marketing Officer of the Transportation and Electronics Business Group at 3M, suggests that a marketer’s growth does not stop once they earn that CMO title. Tune in to hear Milena describe 3M’s global marketing approach and why maintaining a curious mindset has been vital to her success.
Tune in to learn: * About 3M and Milena’s role there (2:20) * About 3M’s emphasis on R&D and how that affects its marketing (7:25) * About the global marketing strategy at 3M (19:38) * What Milena is currently learning about marketing in her leadership role (30:07)
Mentions: * “Season 7. Episode 8: Work Your Way: Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group” (CMO Insights podcast, hosted by Jeff Pedowitz) * Vayner3 (Web3 consultancy) * Gary Vaynerchuk (Chairman of VaynerX and CEO of VaynerMedia)
About the Guest:
BIO: “Transformational, customer-centric business leader with proven, consistent track record of results. Strong experience in developing and executing strategic, operational, business and marketing plans that have resulted in profitable growth in emerging markets and product portfolios. Divisional, corporate, international and global experience in a wide range of roles, markets and locations. Demonstrated success in leading, aligning, and developing multi-functional/cross-cultural teams.
Diverse background includes experience business management (P&L), marketing (product/segment/marketing excellence), digital marketing and demand generation, strategy, business development, new business integration and Six Sigma.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
It can be difficult enough for a marketer to raise awareness about a brand, but what about a whole new territory? Tyrone Miller is the former Head of Media at the investment firm Sfermion, which focuses on NFTs — a promising world still being explored. On this episode, Tyrone talks about the potential of the novel NFT market and how his gaming industry experience strengthened the storytelling skills he uses to connect with clients.
Tune in to learn: * Welcome to Marketing Trends (00:00) * About Sfermion and Tyron's role (02:21) * Tyrone's perspective on how tech has evolved (05:48) * What Tyrone thinks marketing leaders should know about NFTs (10:49) * Lessons Tyrone learned working for game companies (14:07) * What is Tyrone’s approach to storytelling in the NFT investment world? (18:50) * In what companies does Sfermion invest? (21:53) * Tyrone’s thoughts on big brands entering the NFT space (25:01) * How can marketers make a human connection in an increasingly digital world? (27:10) * Lightning Round, brought to you by Salesforce (29:54)
Mentions: * "Halo: Combat Evolved" (video game published by Microsoft Game Studios) * "Tom Clancy’s Splinter Cell" (video game published by Ubisoft) * "Call of Duty" (video game published by Activision) * "Brothers In Arms: Road to Hill 30" (video game published by Ubisoft) * Zima Red (podcast by Andrew Steinwold) * "Axie Infinity" (video game published by Sky Mavis) * Bored Ape Yacht Club (NFT collection) * CryptoPunks (NFT collection) * “2022 Global Marketing Trends” (report by Deloitte Insights, section titled “Elevating the hybrid experience”)
About the Guest:
BIO: “Develop and execute strategic marketing and publicity campaigns to increase brand awareness and drive storytelling.
I welcome new connections with like-minded professionals.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
What is the best path forward for a CMO suffering from burnout? On this episode, accomplished marketing leader Kelly Hopping reveals why she chose to take a six-month sabbatical before accepting her current role as Chief Marketing Officer at the backup-as-a-service company HYCU. Tune in to hear what she accomplished during her time away from work and why she believes other CMOs could benefit from taking a well-timed break.
Tune in to learn: * About Kelly’s marketing journey (4:00) * About CMO burnout and Kelly’s thoughts on the benefits of taking a sabbatical (26:30) * About Kelly’s time at Harvard (42:25)
Mentions: * “Competition, Cooperation, and Creative Contention with CTO of AMD, Mark Papermaster” (Business X Factors podcast episode) * Dr. Lisa Su (Chair and CEO, AMD) * Carla Piñeyro Sublett (Former CMO, Rackspace) * “#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health” (DemandGen Radio podcast episode) * "Legally Blonde" (movie)
About the Guest:
“I am passionate about building world class teams, empowering up-and-coming future leaders to thrive, growing quality brands, and leading businesses through change and acceleration. As an experienced business executive and marketing leader, I have had the opportunity to develop multiple marketing and business strategies across both IT and consumer packaged goods.
I pride myself on strategic thinking, results-driven determination, operational efficiency, and effective cross-functional management. I believe that in the absence of product knowledge or expertise, brands are a surrogate for quality and that our job as marketers is to make products accessible to customers.
Personally, I am inspired by strong women in business and entrepreneurs who have a story to tell. I am also an advocate for managing a well-rounded life, not just a job, as I think that is the rising tide that lifts all boats at home and in the workplace. I believe the rat race of go-go-go is not sustainable and often interferes with the best ideas. I am a die-hard achiever who is learning that taking a minute to think can exponentially increase the efficiency of achievement!”
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How should a marketing leader choose which brand to devote their time and talent toward? Alice Milligan has worked for some well-known operations like AT&T, American Express, and Citi before her current role as Chief Marketing Officer at the financial services company Morgan Stanley. On this episode, Alice discusses the values that have guided her extraordinary marketing journey and the fascinating approach she took during her first 90 days as Morgan Stanley’s CMO.
Tune in to learn: * What drew Alice to work at Morgan Stanley (3:20) * Alice’s philosophy on choosing where to work (16:10) * How Alice thinks the marketing landscape has shifted over the years (19:20) * About a critical moment in Alice’s career (30:20)
Mentions: * E*TRADE (financial services company acquired by Morgan Stanley) * “Marissa Mayer: Stories from Silicon Valley, Stanford, Google, Yahoo, and Lumi Labs” (The Mission Daily podcast episode) * “The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast episode) * THE PLAYERS Championship * Cheyenne Woods (professional golfer) * Justin Rose (professional golfer) * Leylah Annie Fernandez (professional tennis player) * Climate Forward London (The New York Times event presented by Morgan Stanley) * “Econ 101: Navigating the Economy” (The Washington Post series sponsored by Morgan Stanley) * Miele (appliance company)
About the Guest:
BIO: “Visionary marketer with a proven track record of driving results through collaboration. Strategic thinker who is able to develop comprehensive strategies and break them down into tactical and executable plans. Exceptional leader with strong followership and ability to recruit and retain talent. Experienced and successful across several management disciplines including marketing, digital marketing, digital experience/design/product, operations, product management, commerce, and technologies. Successfully lead strategies, organizations, and change globally. A positive and dynamic leader with a reputation for driving and managing change and innovation.”
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What is the secret to growing a brand? Suresh Raj, the Global Chief Growth Officer at Vice Media Group’s creative agency Virtue Worldwide, suggests that keeping a thumb on the pulse of the culture is essential for a company’s growth. Tune in to hear how his incredible “boy band” background has prepared him for his current role and for some advice on how to pitch ideas to clients.
Tune in to learn: * About Suresh’s experience in the music industry (2:10) * About Virtue Worldwide and what Suresh’s role is there (11:50) * Suresh’s approach to storytelling (21:55) * Suresh’s thoughts about the importance of diversity (38:45)
Mentions: * “The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode) * “Three ideas. Three contradictions. Or not.” (TED Talk by Hannah Gadsby) * Defy Logic (platform by Logitech)
About the Guest:
BIO: “Senior marketing and business development operator with over 20 years experience in the marketing communications industry. My real passion is in nurturing and inspiring teams to new business success, developing trusted relationships with clients to get under the skin of their pressing business needs, and bringing together the best talent to deliver creative inspiring work. I love building a results driven new business culture across the agency. In my worldwide role, I particularly focus on multi-country, multi-region, integrated opportunities. Added to this, I champion equality and diversity in and outside the marketing communications industry.”
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How vital are authentic customer connections to growing a business? David Stewart, Executive Vice President and Chief Marketing Officer at Sweetwater, suggests that the focus on customer experience is the “magic” behind the company’s massive success. Tune in to learn how David’s lifelong passion for music has fueled a 30-year career at one of the world’s leading musical instrument and audio equipment retailers.
Tune in to learn: * How David’s love of music led him to Sweetwater (08:57) * About Sweetwater and how it started (13:49) * About David’s evolution into a marketing leader (26:01) * About a crucial moment in David’s career (34:34)
Mentions: * “Boston” (Album by Boston) * “Growing Better, Not Bigger with Steve Robinson, Former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc.” (Marketing Trends podcast episode)
About the Guest:
“Although I did play in bands in my youth, my heart is more in the technical side of music-making. I studied electronics at the University of Louisville and spent the mid-1980s touring as a live sound engineer. I experimented with whatever equipment I could afford, including “programming” a synthesizer using a small Radio Shack computer (with 2.5K of memory). I loved the control of producing music and bringing the essence of the artist to the audience. By 1987, I had acquired enough equipment to start recording my own music, but I found myself spending more time recording other bands instead. I stopped touring and ran DSL Studios full time.
Then I got a phone call offering me a position at Sweetwater. I moved to Fort Wayne in 1992 to become Sweetwater employee #20! I moved from Sales to Service, to Marketing, and then co-managed a growing team of hundreds of Sales Engineers until taking on the CMO role in 2016. Along the way, I developed the Service Department into an authorized service center for most of Sweetwater’s product lines; expanded the Sales department to over 400 Sales Engineers; developed Sweetwater University, which is a training program for new Sales Engineers; and helped create Sweetwater’s first catalogs and website, the latter of which has now expanded into a full-blown digital enterprise.
But I haven’t forgotten my technical roots: I continue to be involved with my Louisville recording studio, and I’ve been an instructor in live sound production in the music technology program at Purdue University Fort Wayne. And of course, I still play the bass every chance I get. Besides music and sound, some of my passions include travel, auto racing, photography (another technical art form), aviation, cycling, basketball, tennis, and volleyball.”
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With a number of major brands taking a more comprehensive marketing approach, are the days of the CMO numbered? Michael Diamond, the Academic Director and Clinical Assistant Professor at NYU School of Professional Studies offers his take on whether the role of the Chief Marketing Officer is disappearing or simply evolving.
Tune in to learn: * Michael’s take on the current state of PR and marketing (2:45) * About ways that CMOs can source innovation (10:30) * If the CMO position is becoming obsolete (24:50) * About Michael’s marketing journey and his love of language (37:15)
Mentions: * Keith Weed, Former CMO, Unilever * Jawad Bisbis, Global VP Marketing & Partnerships, Ball Corporation * Mohanbir Sawhney, Associate Dean, Digital Innovation, Northwestern University * Todd Kaplan, Chief Marketing Officer, Pepsi * “Grow: How Ideals Power Growth and Profit at the World's Greatest Companies” by Jim Stengle * “Ogilvy on Advertising” by David Ogilvy * “Good Strategy Bad Strategy: The Difference and Why It Matters” by Richard Rumelt * “Thinking, Fast and Slow” by Daniel Kahneman * “The Human Stain: A Novel” by Philip Roth
About the Guest:
“Marketing and Strategy thought-leader with deep experience in researching, testing, and applying the disciplines of marketing science to business opportunities. Marketing professor, operational business executive, and consultant with experience in leveraging consumer insights and data analytics to grow revenue profitably and build brand equity for media, entertainment, and technology companies. Integrates leading academic research with business practice.
Highly regarded industry panelist and keynote speaker on marketing, pricing, business intelligence and consumer insights. Clinical assistant professor and Academic Director at NYU, with experience as adjunct faculty at Yale University and CUNY/Baruch College, and as a presenter and guest lecturer at Columbia University and Georgia Tech/Revenue Analytics. AACSB Accreditation for Practitioner Faculty, and Fellow of the Chartered Institute of Marketing.”
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With so many ways that people can consume sports content, what role does marketing play in bringing fans together? Emeka Ofodile is Vice President of Sports Marketing at ESPN, a network that over the years has become closely associated with sports fandom. On this episode, Emeka shares how innovative strategies from his marketing “playbook” have helped ESPN adapt to the modern-day sports fan and unite the fan experience.
Tune in to learn: * About Emeka’s background and marketing journey (5:00) * About the evolution of the sports consumer (10:45) * About the diverse culture at ESPN (25:00) * Emeka’s take on how to grow at a company (41:30)
Mentions: * “The Last Dance” (documentary series) * “Black Panther: The Album” (album by Kendrick Lamar)
About the Guest:
BIO: “My passion lies in rethinking the ways in which businesses tell their brand stories. These stories—told in the right way, through the right mediums, and to the right audiences—can deliver breakthrough gains in brand love, revenue, customer loyalty, and overall business impact. Ultimately, smart marketing and brand strategies fuel real change and transform how companies compete in the global marketplace.
With a focus on ROI, I bring a consumer-centric lens to the business—creating compelling, cross-platform narratives that rise above the noise, earn media, and connect with consumers in new ways. Notably, I am known for integrating sports into the larger cultural conversations through innovative strategic platforms, groundbreaking music strategies, co-marketing partnerships with top non-sports brands, and award-winning campaigns.
As a former soccer player, I truly believe in the power of a team. I work every day to empower my teams to take ownership, lead with confidence, and make decisions to reach the ultimate shared success: brand and company growth.”
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What does it take to work your way up from an entry-level position at a major organization to eventually becoming a leader in its marketing department? That’s Brooke Mlsna’s experience at Fastenal Company. Brooke joins us to talk about her inspirational rise through the ranks at the industrial supplies and solutions behemoth.
Tune in to learn: * About Fastenal Company (3:15) * About Brooke’s 14-year journey at Fastenal (8:50) * Brooke’s secret to maintaining her role as VP of Marketing (17:30) * About a crucial moment in Brooke’s marketing career (38:50)
Mentions: * Eric Tosi, Chief Marketing Officer at Foley Entertainment Group/Vegas Golden Knights * “LinkedIn Launching Free Tool For B2B Professionals” (Search Engine Journal article by Matt G. Southern)
About the Guest:
Below are some highlights from Brooke’s LinkedIn page. She: * Has worked at Fastenal for 14 and a half years * Has been Vice President of Marketing since April of 2015 * Has also held the titles of Materials and Training Coordinator and Customer Research Manager * Attended Winona State University in Winona, MN
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What do Coldplay, Jason Momoa, and the 2022 Stanley Cup champions, the Colorado Avalanche, have in common? They all partner with Ball Corporation to build a better future. Our guest today is Jawad Bisbis, the Vice President of Marketing at Ball Corporation. Tune in to hear Jawad’s thoughts on marketing for positive environmental change.
Tune in to learn: * How Jawad sees the role of the marketer (9:30) * How to build good marketing team culture (23:00) * Personalizing the product and connecting customers to the brand (30:00) * Jawad’s advice for marketers (52:10)
Mention: * “Party Like Jason Momoa With the Ball Aluminum Cup™!”
About the Guest:
BIO: “Innovative, versatile and entrepreneurial global marketing and commercial leader with robust multi-country and multi-industry experience in marketing, branding, portfolio / brand strategy, innovation, commercial and merchandising. Highly skilled at developing, launching, scaling, and turning around brands in large multinational and mid-size companies across CPG and retail.
Employs interpersonal, leadership and organizational skills to thrive in corporate and entrepreneurial environments. Analytical and strategic thinker who takes calculated risks to challenge the status quo and deliver exceptional results. Relentless focus on developing high-performing teams through relationship building, aligned shared vision, and performance-based management.”
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Is it best to grow your career by staying in one industry? George Hammer, the Global Head of Marketing of Tripadvisor, suggests that traveling to different industries and jobs is the way to learn more. Tune in to hear from George about how marketers ought to have an interdisciplinary approach and how marketing leaders should make out-of-the-box hires.
Tune in to learn: * How George’s entrepreneurial roots shaped his career choices (10:30) * Lessons George learned from working at previous companies (13:15) * What combinations of skills are needed by today’s marketers? (21:30) * George’s leadership style and about the importance of team diversity (28:07)
Mentions: * + Brooke Mlsna, Vice President of Marketing at Fastenal Company
- Deloitte Insights ”2022 Global Marketing Trends” report and the article “Authentically inclusive marketing”
About the Guest:
BIO: “Award-winning global marketing executive and digital transformation leader who builds brands that customers love, the world needs, and shareholders applaud.
I started my career as a strategy consultant at Deloitte. While there, I learned the power of diverse thinking in building growth strategies across industries. I also learned adaptive leadership skills through working for multiple clients at once. Most of all, I mastered the art of turning data into real customer insights to create strategies that work.
Upon graduating from the Executive MBA program at the University of Chicago, I helped launch a startup and led my first marketing team. As CMO of the largest K-12 professional networking website, I learned how to create a brand from scratch and bring it to the market. We pioneered digital business and marketing to lower acquisition costs and increase LTV of customers.
I exited the startup world, in the middle of the credit crisis, and I joined Mindshare. There I learned how large enterprises use paid media to drive growth. I believe that focusing on what’s in the impressions matters so I went to Discovery to learn from the best content creators and marketers in the world.
Digitas provided the opportunity to be a leader at the hottest digital creative agency at the time. I was given the mission to drive the emerging practices of Social, Mobile and Content. I was fortunate to be nominated, attend and graduate from the Publicis Executive Development Program. As SVP of Marketing I led initiatives for American Express, bringing a DTC streaming platform to market for NBC, launching a new Google phone, building a social studio for Diageo and custom content campaigns for L’Oreal. Our team won a Cannes Lion for Taco Bell and the Grand Prix Lion for AstraZeneca.
At IBM, I’ve done a lot. So rather than talk about it here, want to chat?”
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Historically, have some companies underestimated the importance of product marketing for their bottom line? Lubor Ptacek, Vice President of Product Marketing at the fleet management and software development company Motive, shares why he believes modern metrics are finally shining a light on the true “value” of the product marketing department. Tune in to learn from Lubor about the versatile communication skills that every product marketing leader should have.
Tune in to learn: * About Motive and Lubor’s role at the company (4:10) * About Motive’s major rebrand (7:15) * What marketing trends Lubor is following (28:45) * What metrics Motive takes into account (40:00)
Mentions: * “Subscription Fatigue and the Need for Meta-Subscriptions” (Lubor on Tech blog post by Lubor Ptacek)
About the Guest:
BIO: “I am a marketing executive with experience building and leading teams of 5-50 members, strong technical background, and a proven ability to execute. In my current role at KeepTruckin, I am responsible for all aspects of Product Marketing, including the company's expansion from SMB to the enterprise as well as vertical diversification.
Previously, I worked at Zuora, ServiceMax, OpenText, Documentum, Vignette, and Novell and I have experience in Fleet Management, Subscription Billing and Revenue Recognition, Field Service Management (FSM), Enterprise Content Management (ECM), Business Process Management (BPM), Customer Experience Management (CXM), Internet of Things (IoT) and Networking markets. I am experienced with marketing strategies for application and infrastructure software addressing the needs of both IT and business buyers.
I am well versed in the latest marketing approaches including account-based marketing (ABM), digital marketing, content marketing, and influencer marketing. From 2010-2015, I also have served as a board member of AIIM (Association for Intelligent Information Management), a global industry association.”
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Are some marketers losing sight of their department’s primary function? Mariana Prado Cogan, the CMO at the revenue operations and intelligence platform People.ai, suggests that leaders in the field bring the focus “back to the people.” Mariana joins us to explain what CMOs need to prioritize to maximize their tenure and connect with customers. She also recounts her formative years in Mexico City and Japan, and how both cultures have influenced her personal and professional outlook.
Tune in to learn: * About Mariana’s unique upbringing in Mexico City (7:32) * The biggest challenge of being a CMO (21:20) * About the importance of inclusivity and what Mariana calls “sponsorship” (26:55) * Why some companies struggle to integrate new technologies (34:02)
Mentions: * “Becoming A Quota-Carrying Leader May Extend Your Tenure As CMO” (Forbes article by Mariana Prado Cogan) * Teresa Barreira, CMO, Publicis Sapient * “How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas” * “Today’s Enterprises Have A Complexity Problem: Their Profits, Productivity And Security Depend On Solving It” (Forbes article by Ev Kontsevoy) * “Why AI Customer Journeys Need More Friction” (Harvard Business Review article by Renée Richardson Gosline)
About the Guest:
BIO: “Latinx woman leader in the tech industry: marketing and digital transformation. I drive the intersection of marketing strategy, business development, and agile execution to accelerate revenue growth.
I currently work as a Digital Transformation leader leveraging MarTech to increase marketing performance. By driving branding, connecting prospects with a purchasing intent to solutions through multi-channel campaigns (SEO, marketing automation, nurturing campaigns and value-led content). Combined with a Digital Experience that is customer-centric to achieve product-usage expansion that produces a healthy SaaS renewals environment towards ARR growth.
My data-driven approach identifies opportunities and inefficiencies to rapidly re-allocate resources. Known for building strong alignment with Sales. In my tenure at PTC, I have transformed a conventional business unit into an award-winning Digital Marketing Strategy & Operations.
I'm a committed advocate to diversity inclusion, and founded the Hispanic ERG resulting in building the best teams and bringing a different lenses to the C-suite.”
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What is the true value of a tight-knit work environment? Paul Stoddart, the CMO of Customer Success and Growth at Salesforce, joins us to discuss his first six months at the CRM software provider. Paul shares why the company’s “family” culture and hyperfocus on customer experience contribute to its overall success.
Tune in to learn: * About Paul’s first six months at Salesforce (5:35) * About the culture of “ohana” at Salesforce (8:50) * Salesforce’s approach to messaging (25:20) * Paul’s perspective on Web3 (32:50)
Mentions: * “Paul Stoddart, CMO of Epicor, Emphasizes Developing Meaningful Relationships with Peers and Consumers alike as the Key to Maximizing Effectiveness in Marketing”
About the Guest:
BIO: “I'm a senior strategic and entrepreneurial leader with proven capability in digital transformation and revenue growth. I bring over 20 years of industry experience and P&L ownership, inspiring teams and driving organizational development through a combination of operational rigor and visionary leadership. Increasingly, I am using my background and voice to infuse new thinking into the art and science of effective marketing.
I have extensive, global experience building strong, diverse business and teams in business development, inbound and outbound sales, business strategy, product development, digital strategy and marketing. Demonstrated track record of mapping the customer journey, hiring and developing strong leaders, and driving success and growth at scale across B2C and B2B industries and verticals.
Fueled by competition, I have a highly innovative spirit and hold a high bar for my teams to ensure they're developing professionally while driving a significant positive impact to the bottom line. I am a firm believer that team and organizational culture is critical to long-term, sustainable success. As a Chief Marketing Officer and Executive leader, I have developed a set of original principles which have galvanized the groups I oversee and ensure that business achievement and growth does not come at the cost of personal and professional development and satisfaction.
As a full stack marketer, my expertise spans the growth continuum from product to brand and marketing through to inside sales and business development. I have particularly deep subject matter expertise in Business Development, Marketing Management, Product Management, Product Marketing, Digital Marketing, Marketing Strategy, Positioning & Messaging, Brand Development, Strategic Partnerships, Business Development, Advertising, online Advertising, Digital Marketing (Search Engine Optimization (SEO), SEM, Lead Generation), PR and Communications.
I concurrently am a co-founder of a web3 startup, and undertake advisory roles to executive teams considering business and marketing transformations, and will consider further advisory or board positions if you wish to contact me at paul_stoddart@outlook.com to discuss.”
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How does one go from being a young marketing coordinator at a company to spearheading its international marketing campaigns as CMO? Susan Vitale, the Chief Marketing Officer at the talent acquisitions company iCIMS, joins us to discuss her unique 17-year marketing journey there. She shares how her early days at iCIMS helped prepare her for the CMO role and offers valuable advice on overcoming self-doubt when stepping into a new position.
Tune in to learn: * About Susan’s journey from marketing coordinator to CMO at iCIMS (5:00) * About what it’s like to have a global marketing directive at iCIMS (18:30) * About the importance of experimentation in marketing (23:10)
Mentions: * “Freakonomics” by Steven D. Levitt and Stephen J. Dubner * “Women's History Month | An Interview with iCIMS CMO, Susan Vitale”
About the Guest:
“As chief marketing officer, Susan Vitale is responsible for the iCIMS brand and for driving company growth. Vitale joined iCIMS in 2005, rising up through the ranks to the C-suite and helping build iCIMS into the world’s leading talent cloud company that empowers organizations to attract, engage, hire and advance the right talent.”
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In the relationship between people and technology, which side is really transforming the other? It is a question that Jordan Rost, Head of Ad Marketing at the streaming provider Roku, Inc., has been exploring throughout his career. Tune in to hear Jordan’s thoughts on how marketers are adapting to new technologies in the TV space and why some traditional TV advertising practices have remained relevant during the streaming revolution.
Tune in to learn: * Jordan’s thoughts on the modern day marketing leader (06:10) * How TV marketing has adapted to the streaming world (10:40) * Jordan’s take on the state of marketing and advertising (25:20) * What is the future of TV (41:45)
Mentions: * “WPP partners with Epic Games to boost metaverse offering” (Marketing Dive article, 05/05/22)
About the Guest:
BIO: “I use data-driven insights to create more compelling marketing strategies and new business opportunities”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
When a CMO joins a well-established company, how can they effectively gain the confidence of the other executives? Siddharth Taparia, the Global Chief Marketing Officer at the real estate services company JLL, boils the answer down to just a few crucial components. Tune in to hear his take on why building trust as a marketing leader requires a careful balance of both humility and assertiveness.
Tune in to learn: * How did Siddharth cultivate a culture of collaboration with his team? (10:40) * How Siddharth builds trust with the other executives (18:40) * Siddharth’s thoughts on the resurgence of office and retail (30:40)
Mentions: * “CMOs ‘sanguine’ in face of inflation, global turmoil as budgets recover”
About the Guest:
BIO: “A transformative Chief Marketing Officer (CMO) highly regarded for driving stellar revenue growth, building differentiated brand awareness and delivering innovative digital experiences with global scale. Currently the Global Chief Marketing Officer for JLL, a Fortune 200 company (NYSE: JLL).
Proven expertise in collaborating with cross functional teams to develop and execute marketing strategy and deliver market share expansion. Extensive experience building and scaling of businesses in the B2B SaaS/technology industry through analysis of complex and rapidly changing market trends, guiding all aspects of campaigns, advertising, brand, sponsorships, events, digital and social media, demand generation and P&L management. Excellent communicator who builds high-performance teams and embraces a customer first-mentality.”
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Memorializing a lost loved one is a longstanding human custom. But how is that tradition changing in today’s digital world? Lachlan Davidson is the Head of Digital and Marketing for Memories Group Limited, a leader in the burgeoning digital legacy industry. Lachlan joins us to discuss how technological innovation is opening the door to new possibilities in the memorialization space and shares the joys and challenges of growing a category as a marketer.
Tune in to learn: * Memories Group Limited’s services (4:20) * Creating and growing a new marketing category (21:50) * The technology that exists that will enhance how Memories Group serves customers (36:20)
About the Guest:
BIO: “I am a commercially focused customer and marketing leader who starts with people and data before moving to creative outputs. I am energized by building teams that deeply understand customer and business problems, and pride myself on enabling individuals through my leadership across multiple customer experience and marketing skill sets, including technology and data. I like to put the fun into driving great results for customers and a business and I am best known for my people and leadership capabilities combined with my commercial approach.”
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The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.
Tune in to learn: * How Eric entered the sports marketing field (6:00) * How to raise brand awareness in a city full of brands (17:50) * The future of sports marketing (32:50) * About Foley Entertainment Group’s offerings (48:00)
Mentions: * Henderson Silver Knights * Vegas Knight Hawks * City National Arena * Lifeguard Arena * Dollar Loan Center * Black Walnut Inn & Vineyard * Hotel Les Mars * Hotel Californian * Whitefish Mountain Resort * Rock Creek Cattle Company * “Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly) * "Dark Mode” by Lil Baby, Starring Ja Morant I Beats by Dre * Le Castle Vania - John Wick Mode * “LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn) * “Hard Knocks” * “Behind the B” * “The Last Dance” * “Man in the Arena: Tom Brady” * “Formula 1: Drive to Survive” * Roblox
About the Guest:
“Since December 2016, Eric Tosi has served as the vice president of communications and content for the Vegas Golden Knights and was part of the executive team that helped launch the franchise. He oversees the club’s digital/social media, public relations, media relations, external communications, and broadcasting. He spent the previous ten seasons with the NHL’s Boston Bruins in a similar capacity and was the executive producer, writer, and director of the Bruins' award-winning television shows, Behind the B and Bruins Academy, which have combined to win three regional Emmys for Best Sports Series and Best Children’s/Youth program. Tosi co-authored the Bruins official Stanley Cup Championship book published in 2011 and was an editor/writer of the Vegas Golden Knights inaugural season book published in November 2018. Tosi worked in a communications role for three different professional sports leagues with stints with the NFL (New York Jets), NHL (Boston Bruins and Vegas Golden Knights), and MLS (Red Bull New York). A native of Beverly, MA, Tosi graduated from the College of the Holy Cross with a degree in political science.”
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What does a genuine customer-first marketing approach look like in practice? Narine Galstian, the Chief Marketing Officer SADA, a Google Cloud Partner, asserts that when the company gains a client, “that’s just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow.
Tune in to learn: * About SADA and about Narine’s role as CMO there (03:30) * About SADA’s “customers-for-life” philosophy (17:40) * What inspires Narine’s leadership style (32:30) * How Narine’s immigrant experience has shaped her team-building work at SADA (38:30)
Mentions: * “Diversity In The Channel: No Longer Just A Compliance Play” (CRN article) * “3 Ways To Understand Growth Marketing” (Forbes article)
About the Guest:
BIO: “Results-oriented Senior Marketing Executive with 20+ years of experience focused on integrated marketing strategies, branding and communications, product marketing, consumer acquisition, online marketing and lead generation, ecommerce, public relations and social media, and events.
Accomplished in global brand development, market research, corporate identity, project management, global launch campaigns, online initiatives and advertising campaigns for various industries including technology, fashion, real estate, manufacturing and consumer goods.
Enterprising marketing generalist with comprehensive experience driving marketing strategies and campaigns, generating revenue growth online and in channel, while efficiently managing global marketing budgets and maximizing ROI. Excellent management skills to lead and build highly effective marketing teams.
Over 12+ years of experience helping build tech startups from early stage funding to revenue generating, profitable firms. Focused on SaaS solutions and services transforming how people work and live.
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As society becomes more virtualized, how can people make real, substantive connections in the business world? Brianna Haag, the Director of Demand Generation for the events platform Hopin, shares how technology is opening the door to new possibilities in the events landscape. Tune in to hear why she’s claiming that “events will never be the same” again.
Tune in to learn: * Why it is an exciting time for the events industry (4:20) * About Hopin’s platform and Brianna’s role at the company (12:25) * About the challenges of hybrid events (14:48) * Where there is room for growth in the events industry (21:05)
Mentions: * “Remote interpreting can take hybrid events to global heights” * “Peloton races to revitalize brand with help from star instructors”
About the Guest:
BIO: “B2B/B2C marketer with a passion for events and knack for leading integrated marketing campaigns that drive business impact. Skilled in planning, promoting, and executing experiences that result in net-new sales opportunities, accelerate existing opportunities and deepen customer relationships. Recognized by cross-functional stakeholders for strong communication skills, a positive attitude, and a solution-oriented approach.”
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Can a long-established medical premise actually be a new trend? Avi Kulkarni, Senior Vice President of Health Sciences at the IT services and consulting company Cognizant, says the patient needs to be “the center of the universe” and also describes how innovation and risk-taking are “cold, hard business logic.” Tune in for Avi’s straightforward healthcare and business assessment.
Tune in to learn: * What makes Cognizant such a healthcare innovator (11:30) * The role marketing plays in healthcare advancement and expansion (13:25) * The challenge of risk tolerance (23:10) * What healthcare will look like in five years (39:33)
Mentions: * “Why Tech Marketing Leaders Are Racing To Sponsor Formula 1” * “Preventive Healthcare Compliance Monitoring Is A Risk Change Agent”
About the Guest:
BIO: “Dr. Kulkarni is based in Silicon Valley. Avi's focus is on capabilities-led transformation of life sciences companies. He has extensive experience in drug and diagnostics product development, mergers and acquisitions, and commercialization processes. He has helped the world’s leading biotechnology companies develop cell and gene therapies, build precision medicine capabilities, and diversify into new businesses and markets. His thirty-year career includes management consulting at IQVIA and Booz & Co.
Avi spent a decade away from Booz to join the biotechnology industry around Stanford University, including building three biotechnology start-ups: CareDx/XDx (CDNA), Lumen Therapeutics, and Aviir.
Avi obtained his MBA degree from Stanford University, Ph.D. and MS degrees in Pharmaceutics from Temple University, and BS degree in Pharmacy from the University of Bombay.
Avi brings a leadership view that integrates four pillars: strategy, operational performance, entrepreneurship, and scientific experience and scholarship.
Functional expertise: strategy; business development; research and development; and commercial operations. Strong technical background in diagnostics and drug development. Experienced senior general manager.”
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What tone should an incoming CMO hope to set in their first few months on the job? Jeff Winter, the Chief Marketing Officer at Duck Creek Technologies, says that building a “team culture” was a top priority when he joined the insurance software provider last year. Tune in to hear Jeff’s takes on how a marketing leader can help build a great team.
Tune in to learn: * How Jeff built a “team culture” at Duck Creek (8:00) * Jeff's approach to aligning marketing with sales (26:41) * Why Jeff is not a fan of spreadsheets (22:25) * About Jeff’s experience as a professional basketball player in Israel (25:30)
Mentions: * Salesforce * “MarTech Interview With Jeff Winter, CMO at Duck Creek Technologies” * “Insurance Technology: Aon and Paypal, Applied Systems, and iink Address Digital Payments”
About the Guest:
BIO: “Passionate marketing leader with more than 20 years in high tech, B2B marketing. I focus on building and transforming teams, creating new capabilities and programs to drive quantitative business results. Looking across the entire customer / buyer journey, I leverage the full breadth of marketing and communication to drive the business: awareness / brand, pipeline creation and acceleration, Analyst Relations, Public and Media Relations, and retention marketing. With deep expertise in channel, I partner with all functions to build a sustainable, marketing capability - at scale.
Currently CMO at Duck Creek Technologies; previous CMO at Rocket Software, with prior divisional CMO/VP level roles at Pitney Bowes, SAP and IBM.”
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What do childhood, motorcycling, and marketing have in common? Saar Shwartz, the CMO at the IT solutions and consulting company BMC Software, says they all embody the idea of limitless possibility. Tune in to hear the longtime marketing leader share how growing up in Israel, becoming an officer in the army, and developing a passion for motorcycles have all helped him on his path to becoming the CMO of a multinational, multibillion-dollar company.
Tune in to learn:
Tune in to learn: * The importance of curiosity in marketing (13:40) * Why does Saar prioritize “impact” over “authority?” (18:20) * The future of marketing and humanizing the BMC brand (43:50) * Saar’s advice for startup founders (50:20)
Mentions: * “May was the worst month for startup layoffs since the start of the pandemic” (Quartz article, written by Nicolás Rivero)
- “What Hugging Face and Microsoft’s collaboration means for applied AI” (The Next Web article, written by Ben Dickson)
- "The Social Dilemma"
About the Guest:
BIO: “I am a seasoned Marketing & Engineering executive and a believer that in business people matter most. Success starts and ends with empowering brilliant people to act on big ideas, ideas that last well beyond the temporary nature of trends and buzzwords. Ideas that move markets, ideas that inspire and motivate people to believe in and trust what your company stands for.”
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Are marketing leaders operating under outdated assumptions? Teresa Barreira, CMO of the digital consulting company Publicis Sapient, says it’s time for marketing executives to rethink some of their traditionally held beliefs. Tune in to hear Teresa’s transformative leadership philosophies and why she thinks now is the best time to be in marketing.
Tune in to learn: * About Teresa’s background and journey into marketing (00:00) * Teresa’s leadership philosophies (12:19) * Why Teresa thinks now is the best time to be in marketing (41:47) * Teresa’s thoughts on the importance of diversity and opportunity (49:14)
Mention: * Teresa Barreira’s Website
About the Guest:
“Transformational leader with a passion to innovate and think differently. Named one of the Top 25 Women Leaders in IT Services of 2020 by the IT Services Report, and a 2019 recipient of the Silver Stevie Award for Female Executive of the Year. Teresa embraces the unknown and operates with fearlessness. Teresa’s creative thinking coupled with her ability to make the complex simple enabled her to break the mold of traditional marketing in Technology and Service companies. She is currently the Global CMO at Publicis Sapient where she has reinvigorated the brand, repositioning the company to drive profitable growth and become a leader in digital business transformation. Under her leadership, marketing-influenced revenue has more than tripled. She created an agile operating model focused on speed, data & innovation and built a multi-disciplinary, multicultural global team that fosters diversity, equity and inclusion. Teresa is a proud Hispanic and native of Portugal who is focused on advancing DE&I in leadership and at all levels of the workplace. She’s lived and worked in the US, Canada, and Europe, and spent most of her career leading teams and companies through transformation, launching new brands or lines of business, and cultivating a culture of experimentation and learning. Formerly CMO for Deloitte Consulting LLP, Teresa has held numerous leadership positions with technology companies including IBM and Accenture and startup software organizations such as Lotus.”
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“I am betting on the democratization of commercial real estate.”
Should commercial real estate investment be more attainable? Dustin Cohn, the Chief Marketing Officer of Cadre, makes a case for “the democratization of commercial real estate.” Tune in to hear Dustin getting the word out about the potential opportunity.
Key Insights What Is It Like To Join a Blossoming Company After Working at a Larger One? Going from a large company to a smaller one can mean sacrificing many resources. But in exchange, you are likely to find a hearty opportunity for growth and experimentation. Cohn explains that CMOs entering these sorts of blossoming companies need to take a simultaneous, two-pronged approach:
“You have to parallel path in this environment — building the foundation that you know is necessary to get the organization to the next level while also looking for those quick wins and quick hits.” What is “The Democratization of Commercial Real Estate?” Cohn describes the steps Cadre is taking to further “the democratization of commercial real estate.” Cadre is lowering the “minimums” it takes to invest, reducing fees, and creating an opportunity for investors to have increased opportunities for “liquidity.” How Should Marketers Consider Raising Awareness and Building Brands? Most marketers’ first thought when raising awareness is to find and highlight the differentiator. Cohn believes that in a category like commercial real estate, which is underrepresented, you instead need to first educate the consumer on the category as a whole. The implication from his take is that category penetration needs to come first, then education, then differentiation.
“I believe that the awareness building… of Cadre will come from educating consumers on the category and, believe me, there's enough growth for us and our competitors.”
Mentions: * The Art of Possibility
About the Guest:
“Dustin Cohn is the Chief Marketing Officer for Cadre, overseeing the firm’s brand strategy, performance marketing, content, and communications efforts. Over decades of industry experience, Dustin has built brands, educated consumers, and led data-driven strategy for several premier global companies. Prior to Cadre, Dustin served as Head of Brand and Marketing for Marcus, Wealth Management, and Asset Management at Goldman Sachs. He led the development of the Marcus brand, personally naming it, launched the firm’s first-ever consumer advertising campaign, signed the firm’s first-ever athlete endorsement, and was key to the growth of Goldman’s first-ever consumer business. Prior to Goldman Sachs, he served as CMO for Jockey International where he led fully integrated consumer marketing campaigns. Before that, he served as CMO for Optimer Brands, a Sterling Partners private equity portfolio company. Dustin also spent several years at PepsiCo as Marketing Director for Gatorade and Propel where he was responsible for advertising, national promotions, retail and consumer marketing, entertainment marketing, and product innovation. Dustin holds a B.B.A. from the University of Wisconsin-Madison and L.D.P Certification from Harvard Business School.”
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Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
“Everything is fast. It's becoming more immersive… I think there [are] a whole load of developments [that are] going to happen in video, which is truly exciting to me as a marketeer too.”
In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith, the CMO at Brightcove, suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industry can step up their game!
Key Insights
Why Is Storytelling So Important in Marketing?
“If you think about your best show or your movie that you've watched and you come away and you are emotionally connected with it. You’re connected to those characters. There's a villain. There's a hero. That's what we all have to create too, because that's how we can break through. And we can let our audiences really understand about what we deliver versus somebody else.”
Jennifer draws a distinction between the early days of tech marketing, which were more product-focused, and the story-driven marketing of today.
What Can CMOs Learn From Media Companies?
“When I look at our media companies and what they're doing with content, it's so precious to them because it's revenue. Every person that goes onto their site and consumes a piece of content is a dollar value of revenue, or tens of dollars… Everyone they lose is a revenue decline. And everyone they can upsell and retain is a revenue increase. We don't think about customers like that in the B2B world.”
Working closely with numerous media clients at Brightcove, Jennifer has absorbed valuable insights that she applies to her marketing mentality: “Every time I can attract somebody, keep them, convert them, and grow them, and act more like a media company, then I'm satisfying my ROI more, but I'm also satisfying the audience…”
What Is a Common Mistake That Companies Make Regarding Video?
“They think that they don't have video. I actually had a conversation with somebody today that said, ‘How can you help me create more video?’ And so my question was, “You’re creating brand videos, correct?’ ‘Yes.’... ‘Have you held any webinars or virtual events recently?’ ‘Yes.’ And I said, ‘How many?’ We talked about the number of hours. ‘Then you've got hours of video… You've actually got more video in your company than you know, but you just need to be able to manage it, reutilize it, and repurpose it, and then get everybody using it.’”
With the pervasiveness of video across the entire business landscape, Jennifer sees an opportunity for companies to connect with their clients in more personal and meaningful ways than ever before.
About the Guest:
“Jennifer leads the marketing organization at Brightcove, encompassing product marketing, demand generation, and marketing communications, and is responsible for operational execution on a global level. Smith is an international marketing executive who brings more than 20 years of experience in global technology companies to Brightcove. She is recognized for her leadership skills in go-to-market strategy and has a proven track record of making improvements across product, sales, and marketing for public and private companies. Most recently, she served as CMO at Alfresco Software (recently acquired by Hyland), where she led the transformation of the company’s positioning from technology vendor to platform solution provider, managing all aspects of marketing.
Prior to joining Alfresco, Smith was CMO of Software AG, an enterprise software company with more than 10,000 customers in over 70 countries. Prior to that, she served as the CMO of Globoforce, and as Senior Vice President and CMO of Avid Technology and Progress Software. She also held senior marketing roles at Information Builders, PeopleSoft and Microsoft.”
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“Many of us lead a quiet life of helping others through mentorship, through advice, through guidance, [and] through championing their growth. And you can do that on an individual basis, but when you unite — when the scale of all vectors [are] pointing in one direction, [it] is very powerful.”
Despite so much diverse talent, a lack of Black representation in the C-suite has persisted in the marketing industry. This disparity is what led marketing leader Jerri DeVard to found BECA, the Black Executive CMO Alliance. Listen and learn how the organization is uniting, elevating, and opening doors for Black business leaders while inspiring a change in the marketing world that is long overdue.
Mention: * “Rebranding a Century-old Business with Kevin Warren of UPS” (“Business X factors” podcast)
Key Insights What Sparked Jerri To Create BECA?
“Going through the pandemic and… reading a lot more trade magazines than I normally had and looking at a lot more main stage speeches that were virtual that I couldn't travel to, I saw a lot of great work on display from marketers. But [in] every kind of roundup of the best, many of the articles where they were quoting the top trends in marketing, many of the main stage presentations I saw, I didn't see anyone that looked like me… I didn't see the people that I knew, [and] I thought, ‘Well, something's wrong here.’”
With BECA, Jerri sought to create a space for Black marketing leaders to empower one another and boost representation in the C-suite.
How Is the “BECA Playbook” Used To Empower Black Leaders?
“We talk to our future leaders about how they leverage the power of being different, because it's not about a cultural ‘fit.’ It's about a cultural ‘add.’ How does your voice and your experience of being othered, of being the ‘lonely only,’ [and] of being in the minority help expose people to wider, better, bigger, broader thinking? Because I can guarantee you their customer and consumer base is just as wide and broad.”
Leaders at BECA are encouraged to bring their unique life experiences and perspectives to the table — not just for the sake of their own personal and professional growth but also to benefit those around them.
How Can Business Professionals Outside of BECA Support Its Cause?
“You don't have to be Black to ask the question. You don’t have to be BIPOC to ask the question. Ask the question, ‘Why?’ ‘Why don't we have more Blacks in our C-suite?’ ‘Why don't we have anybody Black on our board?’ ‘Why don’t we have representation in our communications and our advertising and not just in front of the camera but behind the camera.’ You may not have the power to change it, but everyone has the power to ask the question.”
About the Guest:
BIO: “Accomplished Chief Marketing Officer/Business Executive and Independent Director with 30+ years experience in building diverse global brands and serving on corporate boards. Particularly adept at leveraging, digital marketing, branding, advertising and consumer insights to drive top and bottom line growth. Laser focus on building, motivating and inspiring great teams.”
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Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose, the Chief Marketing Officer at the data storage developer Pure Storage, relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is more when organizing a marketing strategy.
Tune in to learn: * How Jason’s product marketing experience helps him in his current role (9:30) * About the importance of simplification (18:55) * About improving customer experience (29:30) * What role AI is playing in marketing right now (39:55)
Mentions: * “$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization” * “Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)”
About the Guest:
Jason joined Pure Storage in 2020 as Chief Marketing Officer. He oversees all aspects of Marketing globally, including Pure’s brand, communications, solutions, and demand-generation efforts.
Before joining Pure, Jason was a member of SAP's Marketing Leadership team and held positions including CMO for Customer Experience and SVP of Digital Experience and Social Channels.
Prior to SAP, Jason was the CMO at Gigya, the leader in customer-identity management. During his tenure, he helped Gigya create the Customer Identity Management category and place Gigya in the#1 position. His team led the development of a new brand narrative and sales momentum that led to the company’s acquisition by SAP in 2017. He has experience in marketing technology platforms and applications for both start-ups and large enterprises.
Jason loves spending time in Lake Tahoe paddleboarding, kayaking, swimming, mountain biking, and skiing with his three boys, three dogs, and lovely wife Yelena. Jason holds a bachelor's degree in Business Administration from Wilfrid Laurier University and is a Certified Professional Accountant.”
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“In the nineties… it didn't matter what your legacy media business was – you could be a newspaper, radio station, magazine, local TV station – you became a digital business too… So, I feel in the [two-thousand] twenties, streaming is analogous to that. Whatever your other media business is, if you're a mid-to-large publishing or media company, you will also be a streaming media company.”
With Netflix reportedly expecting to lose subscribers for the second quarter in a row, is the oversaturated streaming market finally doomed? Not according to Navdeep Saini, the Co-Founder and CEO of DistroScale, Inc. Listen to learn how the company is giving publishers back the power by providing video as a service, and why audiences should be excited about the future of media.
Mentions: * “Navdeep Saini. DistroTV.” (“Up Next with Gabriella Mirabelli” podcast) * “The Netflix Bubble Is Finally Bursting” (“The Atlantic” article)
Key Insights
What’s Unique About How DistroScale Deals With Publishers and Content Creators?
“I think the key differentiator of our model is we do all of these things for publishers, but we take a cut off the advertising revenue essentially. So we provide the entire platform – infrastructure, hosting, building the channel, syndicating the channel – [and] all of that at no up front or fixed costs to the media company.”
According to Navdeep, the pervasiveness of streaming across the entire media landscape will shift the market away from the traditional subscription-based model and toward the ad-supported approach he has implemented at DistroScale and its streaming service, DistroTV™: “I think in the next five to ten years… ad-supported streaming is going to be a much bigger ecosystem than the subscription-based streaming ecosystem.”
How Has Connected TV Impacted Marketing and Advertising?
“From an advertising perspective, this makes media buying and advertising a lot more addressable, right?... When you buy advertising on a website, you can see engagement on all that. And TV advertising has traditionally been more like, at least the impact has been — is calculated using estimates or surveys… But now, essentially every impression that is delivered, you can actually track... So it becomes a lot more addressable. You're essentially buying TV advertising the same way as you would be buying any other digital advertising.”
Is There Room For Free Ad-Supported Streaming TV Services in What Many Think Is an Oversaturated Market?
“Subscription-based streaming services… are essentially, the way I look at it as sort of… like [the] big studios now… and they can bring you great content. So, they can bring you a lot of original content… If they become more like big studios, there will always be independent creators too… And the people who don't get bought by the big studios, now where do they go? So that's where I think FAST platforms [come in]...”
Since subscription-based streamers have come to so closely resemble traditional television studios, Navdeep has seized upon an under-tapped market: “You have to have an avenue for independent creators and other content to have the maximum reach to audiences, right? That's where I feel we have the opportunity.”
About the Guest:
“Navdeep Saini is a co-founder and the chief executive officer of DistroScale, a content marketing platform and marketplace for delivering, managing, and measuring native content across websites, mobile web, and apps. Previously, he was the senior vice president of ad products and engineering at Glam Media.
During the course of his career, Saini was a vice president at both DoubleClick and Yahoo!, all before he was a lead engineer at Med-link Technologies. He was also a co-founder and the chief technology officer of Buysight.”
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“I think all of us feel – especially companies like Emburse that are getting back to meeting with customers in person – that there's no substitute for the human connection — to be able to be in three dimensions, talk to somebody, [and] relate to them on a personal level…”
For business leaders, what's the right balance between competing and caring? Grant Johnson, the Chief Marketing Officer at the expense management company Emburse, claims that a “human connection” remains crucial for success. Tune in for some valuable marketing insights from Grant about leadership, empathy, and “humanizing work.”
Mentions: * “The Five C’s of Marketing with Emburse’s Grant Johnson”: on the Marketing Today podcast. * Grant’s Company Bio on the Emburse Leadership Page
Key Insights
What Excites Grant About the Spend Optimization/Management Mission at Emburse?
“I think it's been a constant focus in my career… connecting with customers, and we are trying to humanize work. Our mission is one of the primary reasons that I joined Emburse. We want to help eliminate the time-consuming and tedious tasks that get in the way of doing more important work, or giving back to your community, or spending more time with your family. So, it's a very noble mission.”
Throughout his highly accomplished professional career, Grant has made it a priority to treat his clients as people first, and customers second. That mentality harmonizes well with Emburse’s mission to “humanize work,” which aims to help clients use their time in more meaningful ways.
Has Grant’s Sports Background Influenced His Leadership Methods?
“I love the drive to win, to excel, [and] to be number one, but it has to be moderated by humanizing work and being authentic with your staff, and being compassionate.”
A longtime competitive tennis player, Grant’s drive to succeed has helped him excel in the marketing field. He warns, however, not to let the competitive fire swallow up other key principles: “We have [what] we call the ‘SEE IT’ core values — [the] executive team, we came up with: Sincerity, Empathy, Empowerment, Individuality, and Teamwork… They're all important, but you have to be empathetic, especially in these times.” How Does Grant Use Storytelling To Connect With Customers? Growing up with dreams of becoming a film director, Grant has leaned on his storytelling skills to communicate with customers impactfully.
“So for me, it's trying to connect on a human level [and] in authentic fashion, something that's meaningful to the audience. I learned, even though I started in a pretty technical role in product management, product marketing, that what it does is important, [but] what it means is more important… Customers want outcomes. They don't want your technology. They want to solve a problem. And if you can describe the outcomes, the future state, [and] the goodness of being a partner with your company and… adopt your solution, then I think you're a long ways to connecting.”
About the Guest:
BIO: “As chief marketing officer, Grant leads global marketing for Emburse, overseeing marketing strategies, programs and tactics designed to increase market leadership, generate demand and enhance customer advocacy.
Grant has a storied history working in senior marketing roles for some of the best-known brands in technology, including FileNet/IBM, Symantec and Toshiba. Before joining Emburse, Grant was CMO of cybersecurity company Cylance (acquired by BlackBerry). Prior to that, he was the CMO of Kofax and CMO of Pegasystems.
Grant holds a B.A. in Political Science from the University of California, Santa Barbara, and an M.B.A. from Pepperdine University.”
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“I think a lot of what I was trying to do prior to starting DataGrail is watch other founders, other CEOs, other executives, and try to observe where they’ve hit potholes.”
Data is not going away, nor are users’ demands for privacy. Daniel Barber, CEO & Co-Founder of DataGrail, explains how businesses must understand the personal data they hold and then strive to be transparent to necessary parties. Learn more about how Daniel prepared for success by studying business potholes. Key Insights
Why Should CMOs Strive for Transparency?
“We've entered this age of privacy, but really what we're seeing is a sense of skepticism of how businesses are using our information. And the modern CMO is going to continue to struggle with that because ultimately they need to be transparent with their consumer or employee or whoever the constituent may be that they're looking to target because if they're transparent, ultimately that leads to trust for the consumer… “ What Lessons Did Daniel Learn From His Experience in Japan? Daniel shares a company value: “One of our values is ‘iterate and evolve.’” He connects this value to a book that is provided to all employees at DataGrail, “The Lean Startup,” and then to a mentality he came to appreciate in Japan.
“But If you think about “The Lean Startup,’ that concept is really from Kaizen — the Japanese concept of continuous improvement. And so I think the Japanese figured that out [and] that it was very effective. It's built into their cultural DNA as well about incremental change.”
Daniel suggests those in the US could benefit from this notion of “incremental change.” Perhaps in the states we are too concerned with immediate results. Substantial change often takes time and is won through many successive, small steps. What’s the Value of a Shared Entrepreneurial Journey? Daniel expresses the helpfulness of having two other co-founders by his side at DataGrail.
“And I think most founders need a partner. That is very important. At least one, to go through the journey together because it's hard. There's no doubt about it… For us, what was interesting Is we all came from backgrounds of third-party applications and had seen these challenges.” How Are Businesses Addressing Data Privacy Across Borders? “What I can tell you that we're seeing though, which is interesting, is DataGrail customers, and most businesses we speak with, are honoring the rights that you and I have no matter where we are. So the right to have control of our information is being honored by most businesses, no matter what location you live in. So, there's becoming a global standard of rights that you and I have because businesses just have no other choice.”
It’s fascinating to consider that even though there is no uniform worldwide privacy policy, companies are starting to come up with a certain standard across boundaries. Is this the best people should hope for in terms of the protection of data privacy?
About the Guest:
BIO: “Australian-born US citizen with professional and academic experience in the United States, Canada, the Netherlands, Germany & Japan.
Daniel has been covered on the topic of privacy and security by major television and media outlets such as CNBC, TechCrunch, USA Today, Fast Company, Fortune, and Barron’s.
His insights in the field have also been distributed in security and privacy publications such as IAPP, CPO Magazine, Consumer Affairs, CIO Dive, and Dark Reading.
Specialties: Intercultural communication, business development, market strategy, survey formulation, data analysis, management consulting and consumer behavior.”
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“I think the old model of a linear development or a linear approach, it's all gone right? Now, we quickly put something out there, we create MVPs, we co-create it with customers, [and] we test it out… That really, really excites me because we are getting to solutions to problems in the fastest possible way.”
Key Insights
Will Augmented Reality Lead to Big Changes in Marketing?
Regarding augmented reality (AR), Arun believes that “marketing will obviously go through a lot of change once AR and the whole aspect of [the] metaverse comes into a little bit more reality. I think even the function of marketing is going to go through a massive change.”
Is ABM a Natural Progression in Marketing?
“Segmentation was our first attempt to make some sense out of the market out there. So ABM is, to me, a fine tuning over the years of that segmentation approach. The segments got smaller and smaller and smaller and smaller as we became more and more client-centric in our approach in our go-to-market. So, in that sense, I think ABM is a logical evolution.”
How Can Marketers Stay Client-centered in This Rapidly Changing Landscape?
“... Build your own relationships within the client organizations independent of the sales relationships. Because, obviously, a sales relationship is, in many ways, a little bit of a transactional relationship. You as a marketeer can transcend that short-term nature of the transactional relationship... Building your personal relationships is probably the best place to start.”
As the old adage goes: ‘The more things change, the more they stay the same.’ There is no replacing the fundamental value of client relationships for marketers. In fact, the importance of knowing your customer only grows as consumer demands become more specialized. As Arun puts it when he explains the value of ”field marketing”: “Start with the customer and getting to start with the customer requires us to understand the customer, understand their needs, and then work backwards, working with the rest of the organization to make the magic happen.”
About the Guest:
BIO: “Arun Cavale is a multiple award-winning Marketing and Communications leader with over 22 years of extensive experience in implementing a long-term vision and driving significant demand and revenue growth across multiple markets and businesses.
Arun has demonstrated excellence in managing a company’s growth; through metrics like revenue, social ROIs, employee, and customer engagement. He has also been successful in aligning Marketing closely with the business, becoming a trusted advisor and driving overall long term business agenda.
Arun is seasoned and dynamic in building reputation with executive management, key clients, and employees with excellent communication and interpersonal skills. He is passionate about client-centricity and sees his role as the champion for clients' interests within the organization.
Arun was listed in Forbes as one of the "50-Best Marketing & Communications leaders in Asia" based on an extensive survey by White Page International; He was also awarded “The Most Influential Global Marketing Leader 2018” by CMO Asia and the World Marketing Congress. In addition, he is also a sought-after public speaker, an international Badminton player, former Guinness world record holder, cryptocurrency enthusiast, investor/ advisor for several tech startups, and a 100% hands-on father to his teen daughter.
Arun has an MBA from the S P Jain Institute of Management &Research, Mumbai (a top-10 b-school in India) and a Bachelors degree in Engineering from BMS College of Engineering, Bangalore.”
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“[With] startups or turnarounds… almost always there it's a breach of the basics. And I had this theory that in order to get to the next level of growth or the next platform for growth… it's all about simplification.”
What’s the most effective way a marketing team can help its company grow? The answer may be simpler than you think. Roy Ritthaler, the Chief Product and Marketing Officer at Flexera, talks about his first eight months at the IT solutions company and why getting back to the basics is essential for growth. Tune in to learn how to take your marketing team to the next level! Key Insights What Was Roy’s First Priority as the New CMO at Flexera?
“I don't walk into any situation with an agenda… I have a plan. I have an idea. I want to move the ball forward, but you first have to — you really actually have to assess it.”
Before making any major changes to Flexera’s marketing approach, Roy explains that he first worked to understand the situation and to bring his team together. He shares that his first wins were people-oriented. Roy describes team building accordingly: “Everybody on the team has to know that you have their back.”
What Does Getting Back to the Basics Look Like in Practice?
“You have to look at what you have. What are your fundamentals? How does sales work with marketing? How do leads flow? How does advertising connect with anything else you do?... How are the people interacting? How does engineering connect with it?... What's the basic map? If you can't draw it on one page, you should be able to.”
Focusing on the basics creates a solid foundation so that a team can flourish.
What’s the Power in Being Authentic?
“When you're talking to prospects, I think it's all about authenticity. You take what you have from your customer base and you translate it into the market… It's not the razzle dazzle it used to be. You have a little sizzle. You’ve got to have a vision. You have to give them a place they're going, but you do it in a really authentic way.”
Roy has found being authentic to be a central asset in both attracting customers and creating a great team. In fact, he notes “candor” as his “favorite” cultural point at Flexera: “The idea of being out there, being real, not being offensive, but being real and being transparent… putting it on the table. That's really hard to do for people, and we encourage it a lot.”
About the Guest:
BIO:
“Roy is responsible for defining the strategy and overseeing the development of Flexera’s portfolio of solutions, and for shaping Flexera’s relationship with prospective and current customers. An experienced product and marketing leader who is both analytical and creative, Roy has led high-achieving engineering, strategy and go-to-market teams.
Roy’s passion lies in delivering long-term value and helping customers succeed with the solutions they buy and deploy. He’s instinctively collaborative and adept at making connections and building bridges across an organization.
Prior to joining Flexera, Roy was Vice President of Go To Market for Cloud Management at VMware. Before that, he was with Hewlett-Packard and MicroFocus as the head of product marketing for its IT operations software business, which spanned the cloud, data center and IT.
Roy began his career as an electrical engineer at IBM in Toronto after graduating from Canada’s McMaster University. He and his wife have five children, some of whom are at home and some out in the world.”
Mention: * “Following the Money With Jim Ryan, President and CEO of Flexera”
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“I think the marketing role needs to be a bit of a scientist and a bit of an artist, and I don't think that's going to change. I think it's going to get even more [like} that type of a role.”
Is marketing both art and science? If so, will that still be the case in the future? Monica Ho, the Chief Marketing Officer of SOCi, has the answer to these marketing questions and more. SOCI supports the marketing efforts of businesses with multiple locations. Therefore, Monica offers a wide-ranging perspective on the current marketing landscape and what moves to pay attention to. Listen to learn what’s marketing smoke and what could become marketing fire. Key Insights
How Does the CMO Position Change as a Company Grows? “The evolution of the marketing role is interesting. I think it's very different when you're in a marketing role and you’re in the seat in a fast-moving startup. And I think one of the reasons why some marketers are short-lived in that seat is because they don't realize that every stage of growth you're actually playing a different role.”
Here are a couple of ways Monica sees the role changing as a company scales: “But as your company is scaling from say 10 million to 50 million that role is very different, You've got to be very hands-on. You've got to be part of building your team. And it's very tactical from 50 to a hundred million, for instance…” How Should Companies View Selling Products on Social Media? “We love our brick and mortar stores, but those businesses that are successful moving forward are going to recognize that social is an extension of that shopping experience.”
Monica sees the value in brands' creating content and ads digitally and on social media. But she also believes creating communities where customers can create content and interact with a brand's product can be beneficial. She suggests there may be an increased trust factor if customers see other consumers interacting favorably with a product. Are Influencers Effective? (34:16) “I am not a big believer in this influencer trend. I think that especially the younger consumers… they're not believers of celebrities being influencers. I think they question it a lot. They understand that a lot of them are sponsored. I do believe in the very micro-influencer, the community influencer…”
About the Guest:
BIO: “Driven enterprise SaaS executive with a proven history of creating and implementing strategic branding and marketing initiatives that successfully boost sales and profits. Solid experience in building high performance teams and leading start-up businesses from early to late stage development. Highly adept at collaborating with cross-functional groups and working in both small and large teams. Extremely versatile and adaptable leader with a strong business vision and a talent for seeing that vision through to completion. Seasoned public speaker with experience presenting at top industry and marketing events like the Mobile Marketing Association's CMO Summit, the Coca-Cola Data Summit, and eMarketer Attention.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments