Mastering Metail

Want to learn everything there is to learn about ecommerce and have fun at the same time? Then look no further. Mastering Metail is a podcast masterclass series brought to you by Ascential Digital Commerce that will provide the knowledge needed to win across three of the largest ecommerce platforms - Amazon, Walmart, and Instacart. Our host, Emma Irwin, will guide you through the most important areas of focus with an emphasis on retail and media functions … hence the name, Mastering Metail. This series is suited for anyone looking to learn more about ecommerce as well as manufacturers looking to grow their business on Amazon, Walmart and Instacart. To learn more about Ascential, visit Ascential.com for more information about our digital commerce brands.The editor for this podcast is Claus Cancel and sound designer is Ines Cetenji.Season 1: This season we focus on Amazon. You’ll get to hear suggestions for how to win and explanations of those foundational ecommerce concepts from leaders across Ascential’s brands. We’ll cover common ecommerce mistakes, media (search/display and DSP), retail, building a digital commerce team, content, supply chain, and retail/media data.COMING IN AUGUST - Season 2: For season 2, we cover winning on Walmart. Our experts at Whytespyder, an Ascential Company, guide us through understanding Walmart as on omnichannel retailer, how to think about catalog management, differences between paid and organic search and what needs to be done on the supplier side, and how to navigate Walmart Marketplace, all recorded in Walmart Country in NW Arkansas.COMING IN SEPTEMBER - Season 3: For season 3 of Mastering Metail, we cover everything you need to know in order to win on Instacart. We’ll dive into how Instacart works, how Instacart disrupted traditional grocery shopping, the impact of COVID-19 on shopping behaviors, advertising, content, and more. Instacart isn’t just for grocers - so tune into this season to get up to speed on Instacart and leave ready to win on this ecommerce giant.