Ipsos Views: Recent Episodes
Ipsos Knowledge Centre
Interviews with and insights from leading experts across Ipsos - brought to you by the Ipsos Knowledge Centre.
Jacqueline and Guilia are joined by Brooke Bosley, Ph.D., Design Researcher at Microsoft Education and Alyssa Sheehan, Research and Innovation Director, Ipsos UX. Brooke’s research draws from Black feminism and Afrofuturism and offers an approach to help Human-Computer Interaction (HCI) researchers and designers create more reflective products and experiences.
The guests also talk about how to apply social justice to UX research and how brands and companies can implement inclusive and equitable designs.
Hazel and Chris are joined by Ravleen Beeston, the Regional Vice President for Microsoft Advertising in the UK. Ravleen is a seasoned digital marketing professional and has overseen the expansion of the Microsoft Advertising business, which is fundamental to Microsoft’s core strategy. She also sits on the board of the Interactive Advertising Bureau UK and supports key Diversity and Inclusion initiatives through her board level work with Media Trust and Media for All (MeFA).
Ravleen shares startling statistics around ethnic and minority attitudes to the advertising industry and highlights the importance of DEI for businesses. She also offers inclusive behaviours businesses can adopt to help underrepresented groups thrive in the advertising business.
This is the last episode in the series but not necessarily the last you’ll hear from Chris and Hazel. Thank you for listening and continue to share. Talk soon!
In this first episode of Ipsos' new podcast series "Healthcare Uncovered," Pieter De Richter, a regional lead within our Global Syndicated Services team, joins us to take an in-depth look into the challenges and intricacies of cancer treatment and shares his insights into oncology's complexity.
You can also stay updated with the latest breakthroughs in cancer research and gain more valuable insights from Pieter's most recent white paper, "Mastering Complexity."
In this episode we’re joined by Tom Roach, VP of Brand Strategy at Jellyfish – a digital marketing agency. If you read Tom’s blog you’ll see he has over 20 years’ experience as a strategist in the world’s best marketing and communications agencies – AMV BBDO, Leo Burnett, BBH, adam&eveDDB – working with amazing brands including McDonald’s, The BBC, Mercedes-Benz, Deloitte, Tesco, Barclays and John Lewis. Tom has worked with the ‘Godfather of Effectiveness’ Les Binet, as well as sitting on the IPA’s effectiveness advisory board and being a columnist for Marketing Week.
Tom is an expert in all thing’s digital effectiveness. Hewalks us through some recent examples of campaigns he found interesting and how they were effective at growing the brand. Stay tuned till the end for wise words from a pro.
In this episode, our hosts Chris and Hazel, are joined by Josy Paul, the Chairman and Chief Creative Officer of BBDO India. Josy is an expert at the art of building effective advertising campaigns and brand movements. He has been the creative force behind award winning campaigns like P&G’s Touch the Pickle, which gave women a voice to challenge period taboos in India. He also recently won at Cannes Lions International Festival of Creativity for Ariel’s Share the Loadcampaign.
Josy has had a fascinating journey to where he is now. Listen to how his experiences help him develop meaningful and impactful stories for brands.
Is our world really as polarised as some commentators imagine? What kind of shape are we in to face the challenges of 2024? Could the polycrisis actually help to bring us together?
To accompany the new Ipsos Almanac, we invited Phil Tinline (author of "The Death of Consensus") to join us in discussing the defining events, themes, and trends of the year just gone - and to consider what they all mean for the year to come.
If you're on Spotify, this episode is also available as a video - the "Director's Cut" of the version you can watch on YouTube.
In this episode, our hosts Chris and Hazel, are joined by Enrique Cornish, who is currently the head of marketing for BBVA in Mexico. His career in brand management and strategic planning covers a balance of CPG and services categories: he’s worked for Colgate, Coke, Kraft/Mondelez and Danone.
Enrique is an expert at brand-building by way of experiential brand management. He goes in-depth as to what this means and the challenges one might face along the way.
Listen to the end for some sound advice on how to manage your brand building as well as your career.
This episode features Radhecka Roy (Global Service Leader: Strategic Curation) in conversation with Parijat Chakraborty (Group Leader Public Affairs, India) and Sally Braidwood (Corporate Reputation Service Line Leader, Australia) about the importance of culture in understanding people’s priorities, attitudes and behaviours, particularly where these concern our relationship with nature, our personal agency, and what we find rewarding.
The conversation is a deeper dive into the topics previously raised in our paper ESG Across Borders.
This is second half of our interview with Jody Bilney, one of the most experienced and knowledgeable brand strategists in the world today. Jody was kind enough to share her rich history and show how her skills in consumer experience and marketing within boardrooms remain fundamental.
Jody talks about how she joined Humana, an established health insurance company, and used her experience from the restaurant sector to revitalise their consumer journey.
She also talks about Generational Equity Transfer: how to ensure that long-standing organisations can stay relevant for future generations. Stay to the end for some real jewels of wisdom – especially if you’re a marketer!
In this episode, Chris and Hazel talk to Jody Bilney, currently on the board of Chuy's, Planet Fitness, Masonite, Cracker Barrell, Alignment Healthcare and Confluent Health, who has in the past also been the CMO, CBO, and CCO at Verizon, Schwab, Bloomin’ Brands and Humana.
One of the themes of Brand Talk is the challenges brand leaders face as they navigate the realities of the board room. Jody has been on both sides of that exchange, and has so much experience to share.
Indeed, the conversation was so rich that we had to split it into two parts, of which this is the first.
Launched this year, the Ipsos ESG Council brings together senior level executives - all of whom have responsibility for sustainability and the development of ESG best practice - from some of the most respected corporations in the world.
Our guest on this episode is James Allen, Associate Director in Ipsos Corporate Reputation, who helps us to unpack some of the key insights from this new and unique study.
The full report can be found on our website.
In this episode we talk to Neeraj Kalani, Global Head ofCommercial and Medical Excellence at Moderna. Neeraj has had a unique career story, from brand strategy to marketing operations, digital transformation andoverall brand experience management at some of the biggest companies out there.
Listen as he shares some of the lessons he learned along theway and what it’s like running insights and brand-building in one of the biggest pharma firms in the world. A great listen for any budding brand strategist.
To accompany our recent white paper, we spoke to its three authors to find out more about the key elements of the new Ipsos Emotions Framework, which was built in collaboration with academic partners and on insights gleaned from decades of research within cognitive sciences and neuroscience.
This innovative framework is designed to capture emotional responses across different cultures and languages, and has three essential dimensions:
- Valence: which shows whether an emotional response is positive or negative.
- Arousal: which defines the intensity of an emotional response.
- Control: which reveals the degree of influence a person feels they possess in a particular situation
So you've heard from some of our clients and partners - but what about us? How are we transforming our own operations, and what are we doing to make ourselves a stronger force in the global ESG agenda?
Let's hear from Lauren Demar, our Chief Sustainability Officer and Global Head of ESG at Ipsos, to find out about her achievements to date, her vision for the future, and what she thinks about the power of good research to drive positive change...
In the third episode of the series we talk to John Livanos, Lead Brand Strategist for Harman International, who started his career in Insights but now leads a number of important functions– including Marketing Transformation, Global Creative/Advertising, Insights and Analytics.
Our hosts chat to John about his role and focus on the challenges brand leaders face as they attempt to navigate a portfolio of brands through a constantly shifting contextual backdrop.
We talk to Holly Weaver and Jean-Francois Damais about their recent white paper “Embedding ESG In Experience”, which focusses on the key role Customer Experience plays in driving business value from ESG commitments.
In this episode of Ipsos’ Brand Strategy podcast our hosts Chris Murphy and Hazel Freeman are joined by Lee Rolston. Lee is the Chief Growth Officer for Jones Knowles Ritchie (JKR), a creative design agency.
Together they discuss the dos and don’ts of distinctive brand asset management and the collaborative work JKR produced with Ipsos: Be Distinctive. Everywhere.
Ipsos’ Brand Strategy podcast is back and focusing on the fundamentals of brand success. In this first episode in the new series, David Robson, author of the Expectation Effect: How your mindset can transform your life, joins the podcast to discuss the importance of reinforcing and shaping expectations as a brand leader.
Our new 33-country study of attitudes towards equality asked what it means to people, who are we most worried about, and how much do we care about it? This episode features experts from Canada, Ireland, Poland, and South Africa looking at the findings from those countries, and we also speak to the author of Multiracism - a unique examination of this particular prejudice in a truly global context.
What’s Next in UX is back!
User Experience is essential for brand success, but it can be hard to measure due to its subjective nature. So how does a brand or a business know if they are providing an excellent experience and how can they compare to competitors? This is where Ipsos’ UX Score comes in.
The Ipsos UX Score is a proprietary tool to help clients objectively assess their user experience. The UX Score correlates with Net Promoter Score (NPS) – a widely used customer loyalty metric – and can accurately predict a brand’s equity. It can also be used as a benchmark for offline and online experience for physical and digital products.
Jacqueline Hull, Senior Vice President, UX USA, is joined by Giulia Stefani, UX Director for Switzerland, to interview Yana Beranek, Global Head of UX, and Janina Schoenebeck, Senior Research Executive, IUU Germany. Together they discuss the Ipsos UX Score and its capabilities.
Generative AI is an incredibly hot topic this summer, with business, governments, public services and individuals all trying to understand what it means for them and for their future. Ipsos is no different, as we explore the undoubted potential of this new technology and how to harness it to improve our processes, power our data collection and analysis, and sharpen our delivery - all while managing the risks and ensuring our work remains secure and reliable.
Michel Guidi (our COO) and Rich Timpone (Head of our Global Science Organisation) jointly authored the Ipsos Views white paper Exploring the Changing AI Landscape, and they join us on this episode to walk through these questions.
You can also read about the implications of Generative AI for qualitative research in our second Ipsos Views paper in the series: Conversations with AI.
Our Global CEO Ben Page is joined by Martin Wolf, renowned journalist and author of The Crisis Of Democratic Capitalism for a discussion of the macro challenges of our current age, and what the threats and disruptions to the existing world order mean for policymakers and business. Using data from the latest Ipsos Global Trends study, Ben and Martin consider whether the diagnosis of "polycrisis" is an accurate one, and remind us not to under-estimate the resilience of cultures and institutions that have been built up over many, many years.
We talk to Rebecca Crosby and James Tarbit from Ipsos Karian & Box, our leading employee engagement agency. Rebecca is the lead author of a new white paper that examines the importance of ESG to how employees and potential employees view organisations, and we find out what makes employees satisfied with their organisation’s efforts around sustainability, how great ESG credentials impact pride and advocacy, how important sustainability is in attracting new talent, and the best ways to communicate with employees about sustainability.
You can read the white paper here.
This episode features experts from Thailand, Brazil, Australia, and Singapore reflecting on the findings from our latest annual Earth Day survey, which examines public attitudes around the world to the threat posed by climate change, and considers whether our focus on the issue is slipping as other concerns compete for our attention.
We also welcome Professor Lorraine Whitmarsh and Dr. Katherine Steentjes of CAST (the Centre for Climate Change and Social Transformations) as they address global climate justice and fairness.
In the latest instalment of our monthly series on the ESG challenges characterising the 2020s, Nicola Kemp (Editorial Director for Creative Brief) speaks to Ipsos' Samira Brophy (Senior Director, Creative Excellence) about how to make advertising more inclusive and more compelling as cultural and social attitudes change.
Join Jennifer Hubber (Chief Client Officer and Head of the Ipsos Global Client Organisation) in conversation with Anneleen Waterloos (Vice President of Consumer Insights & Analytics at Philip Morris International) as they discuss how the role of an insights professional is changing. If you're using Spotify, you can also enjoy this episode as a video!)
Find out more about this series on our website.
Julia Gillard, Chair of the Global Institute for Women's Leadership, talks to Sue Phillips, President of the Ipsos Gender Balance Network, to reflect on the findings of our latest study into gender equality around the world, and to consider what we can do to push positive change.
Trust is the lubricant that allows modern societies to flourish, and advanced economies to perform. And we sometimes hear that it is in crisis, or that it is disappearing from our world. But our research has found that these claims just aren't true - there is nothing new about the fact that trust is low in many aspects of our lives, and there are actually some signs of a slight recovery in some places. You can find more detail in our Global Trustworthiness Monitor - and the full report contains articles from the two guests on this episode: Carl Phillips (Director of our Global Reputation Centre) and Sally Braidwood (Leader of our Corporate Reputation Service Line in Australia)
Join Jennifer Hubber (Chief Client Officer and Head of the Ipsos Global Client Organisation) in conversation with Seth Minsk (Global Lead, Consumer Experience Insights at Sanofi) as she finds out how the transformation of the insights industry is presenting new challenges and opportunities to one of our key research partners.
The first episode of 2023 features Francesca Francione, Business Insights and Analytics Manager at Tetra Pak, in conversation with Samira Rhoods, Senior Consultant, Trends & Foresight Practice at Ipsos). Francesca tells Samira about some of the things a world-leading food processing and packaging solutions company is doing to make their business more sustainable, from supply chains, through internal operations, to satisfying customers' intensifying demand for sustainable produce and packaging.
The second episode in our series features Pip Mothersill and Katelyn Faulks-Hall (Directors of UX in Ipsos) demystifying the Metaverse, asking whether our current expectations for it are realistic, and setting out the key design principles that are needed to develop more compelling and immersive experiences.
Our first episode of 2023 is also the first ever Ipsos Views video podcast! It centres on our interview with Global CEO Ben Page as he discusses the themes that defined the last year and considers what the implications might be for 2023. Reflecting on the impact of inflation, the long shadow of COVID, the return of war to Europe, and the unfolding climate emergency, we look at how citizens and consumers around the world are responding to this era of apparent "polycrisis".
A great variety of morbid symptoms? Perhaps, but it might also mean that new opportunities are emerging... check out the Ipsos Almanac on our website for a deeper look at all these issues and more.
In this special end of year edition, we meet colleagues from around the world to discuss the defining themes of 2022 and consider what their implications might be for 2023. Featuring our Global CEO Ben Page, together with colleagues from China, Ukraine, the US, and Brazil - we reflect on the impact of inflation, the long shadow of COVID, the return of war to Europe, the unfolding climate crisis, and how citizens and consumers around the world are responding to this era of apparent "polycrisis". A great variety of morbid symptoms perhaps, but that might mean that new opportunities are emerging...
The third episode of the series features Dr Pippa Bailey (Head of Ipsos Climate Change & Sustainability Practice) in discussion with John O'Brien MBE (Founder of Anthropy) as he discusses his vision for inspiring change by bringing together senior leaders from all different sectors of business, government, and non-profit.
The first episode of this new series focussing on the future of UX (user experience) features Thomas Carpenter, UX Research Manager at John Deere, one of the world's leading manufacturers of agricultural machinery. With artificial intelligence and automation starting to play a significant role in agriculture, we probed John Deere's experience to find out what's required to design successful automation, and how is it possible to create an emotional connection with an automated system?
The 16 Days of Activism against Gender-Based Violence (GBV) is an annual campaign that begins on 25 November, the International Day for the Elimination of Violence against Women, and runs until 10 December, Human Rights Day.
This podcast is part of our contribution to that campaign, and it brings together voices of colleagues around the world adding their own perspectives to the research we have done around the topic this year.
The second episode of the series features Samira Brophy (Senior Director in Creative Excellence) in discussion with Stuart Templar MBE (Director of Global Sustainability) and Thomas Nagy (Consumer Insights Lead), both representing our partners at Volvo Cars. Stuart and Thomas tell us why Volvo are prioritising Sustainability, and how they are making it a key priority that runs through every part of their business. Although Volvo want to be a fully electric car company by 2030, that's just one part of the story...
It feels like we are living in an age which is beset by crisis. Organisations that are able to respond quickly and appropriately to crisis will naturally be best positioned to recover and thrive after the peril has passed. This episode features two of our Corporate Reputation experts - Trent Ross (EVP) and Milorad Ajder (Global Service Line Leader) - discussing the approaches that businesses can take to bounce back quickly from turbulence and existential threats.
In the first of our new series where we interview other brands and businesses on all things sustainability, Dr Pippa Bailey (Head of Ipsos Climate Change & Sustainability Practice) interviews Elizabeth Eaves (Senior Sustainability Engineer for EMEA at Mattel), and hears about the strides Mattel are making on both environmental and social fronts within their business. We also learn about how the superpowers of Barbie, the World’s best selling doll, are being used to educate a future generation on everything to do with the environment and topics related to diversity and inclusion.
It is extremely difficult to make accurate predictions, but that has never stopped us from trying. Even people with deep subject matter expertise have mixed forecasting records - so we should be very wary of the projections that are offered to us. But it still makes sense to prepare for what might be coming towards us, and to make ourselves resilient to a range of possibilities. In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
You can also watch Ben talking about a similar subject here.
Milorad Ajder, the Global Leader of our Corporate Reputation service line discusses some of the key findings from, and implications of, our latest Reputation Council Report. Across this 12 minute conversation, we cover the emergence of stakeholder capitalism, whether ESG is here to stay, and how corporations need to be clear not just about their sense of purpose, but how they convey it.
Trixie Cartwright (Global Head of Diversity & Inclusion, Total Operations) discusses her new paper in the International Journal of Market Research (IJMR) called "A Question of Gender - Gender Classification in International Research" which advances the conversation about how to accurately and sensitively capture data on respondents' gender across multiple markets, where cultural attitudes can be extremely varied.
Hear Chris Bonsi and Brigitte Biteau, two of the authors of the Ipsos Views "Future of Insights" white papers, in conversation about how the insight function is transforming and how our clients and partners can get more value from it.
You can read the three white papers here.
The role of social data and AI in building brands -Allen Bonde, CMO at Synthesio, an Ipsos company, joins Douwe Rademaker and Chris Murphy to discuss how social data and AI can help in building brands. To learn more about what is discussed in this podcast and about AI consumer intelligence, read Allen’s recent paper on the topic here.
Why do many of us hold ideas in our minds that seem so self-contradictory? What does this tell us about how our opinions, attitudes, and values relate to one another? And what should we do with this knowledge to better understand societies and markets? The latest Ipsos Views podcast features our Global CEO, Ben Page, exploring the term "Cognitive Polyphasia" and its relevance to the world of market research.
In this episode, host Leah McTiernan is joined by Alex Bogdan, Associate Director, Public Affairs, Ipsos in the UK, Annie Weber, Executive Vice President, Public Affairs, Ipsos in the US, and Jim Bernier, Senior Vice President, Public Affairs, Ipsos in the US, to discuss Ipsos’ knowledge panel capabilities, our propriety probability-based access panel. Learn more about our knowledge panels in the US and the UK.
The role of Brands in an eCommerce World - Alison Chaltas, Global Leader of Shopper and Omnichannel at Ipsos, joins Douwe Rademaker and Chris Murphy to look at the role of brands in the time of convergent commerce. How has this changed consumers’ relationship to brands and has it fundamentally changed the consumer shopping journey for most categories? To learn more about this topic, read Convergent Commerce: Navigating the fragmented world of emerging channels and shoppable touchpoints
Brands in Latin America – Andre Galiano, business director, Strategy3, Ipsos in Brazil talks to hosts Douwe Rademaker and Chris Murphy about brands in Latin American and how inflation is affecting consumer behaviour in the region.
How brands can roll with the punches - Brands can take hits from many different angles, whether it’s from the category in which it sits, its competitors, or even consumers. In this episode, hosts Douwe Rademaker and Chris Murphy welcome back to the podcast Seth Traum, Managing Partner, Strategy 3, Ipsos in North America, to discuss how brands can respond to sudden market disruptions.
Managing your brand in a volatile world – As we begin the third series of Getting It Right, Douwe Rademaker and Chris Murphy are joined by Oscar Yuan, global leader and CEO of Ipsos Strategy3, and Josh Samuel, Chief Analytics Officer, Brand Health Tracking, Ipsos.
Our guests go back to basics by discussing managing and measuring the strength of your brand as well as the role of expectations in brand management.
To accompany his new white paper "Conquering Complexity: The ongoing revolution in oncology biomarker testing", Pieter de Richter (Regional Head of Syndicated Healthcare in MENA & APAC) discusses how new and emerging technology may soon be improving for cancer patients around the world.
Brand Empathy – In the last episode of the second series, April Jeffries, President, Global Ethnography and Immersion, Ipsos, joins Douwe Rademaker and Chris Murphy to discuss how brands can be more empathetic. To learn more about what is discussed in this podcast, read April’s paper Empathy Awakened: The power of an empathetic organisation
Our first Ipsos Views podcast of 2022 features new Global CEO Ben Page discussing the findings from our latest Global Trends Study. In this interview, Ben covers the impact of the pandemic on our attitudes and values, including the effect on the global public's views toward medical science, technology, and racism, as well as examining expectations for the future.
You can also read the full report here.
Welcome to this podcast mini-series from Ipsos and Tetra Pak on the "rewired consumer". In three short discussions, our researchers discuss recent trends in food and beverages and the findings from the 2021 Tetra Pak Index, with in-depth global research conducted by Ipsos.
In this third episode Ipsos packaging expert Laurence Brillault joins us to talk about the key packaging trends today and some of the things that consumers care most about, from clear labelling to sustainability and even connected packaging.
Welcome to this podcast mini-series from Ipsos and Tetra Pak on the "rewired consumer". In three short discussions, our researchers discuss recent trends in food and beverages and the findings from the 2021 Tetra Pak Index, with in-depth global research conducted by Ipsos.
In this second episode, we go deeper into what is driving attitudes and behaviour in our food choices when it comes to our home habits, health, and the environment. Jame Ferrand Gutierrez from Ipsos shares insights from our qualitative research to illustrate.
Welcome to this podcast mini-series from Ipsos and Tetra Pak on the "rewired consumer". In three short discussions, our researchers discuss recent trends in food and beverages and the findings from the 2021 Tetra Pak Index, with in-depth global research conducted by Ipsos.
In this first episode, Lena Gilchrist from Ipsos and Michela Vallalta from Tetra Pak introduce us to the research project and the most important themes.
This is the second episode of the Operational Angle podcast on the topic of trust and advocacy in research. Whereas the previous episode took a closer look at the role of public affairs, and specifically Ipsos' polling practice, in fostering familiarity and trust with respondents, this episode looks at the practices that market researchers can take to encourage long-lasting participation and motivation among trusting panelists and respondents.
Operational Angle host Leah McTiernan speaks to Cristina Mihoc, President of Global Access and Panels, about this topic and the findings of a recent Research on Research study among Ipsos panelists.
NOTE: The sound quality deteriorates at around 6 minutes but it does pass - please persevere! Apologies for the inconvenience.
Predictive Brand Growth Metrics
In this episode hosts Douwe Rademaker and Chris Murphy are joined Fiona Moss, Head of the CX Global Analytics Team, Customer Experience at Ipsos, to discuss predictive brand growth metrics and how to choose the right KPI for your brand. To learn more about this, read Fiona’s paper The Key To Your CX Success: Finding the right customer experience KPI for your business
A Christmas Special, review of the year!
In this episode hosts Douwe Rademaker and Chris Murphy look back at the previous 14 episodes and the key insights that we’ve learned along the way.
What does the changing world of mobility mean for automotive brands?
Few industries are seeing such disruption as car manufacturers with the shift towards electric vehicles. Douwe Rademaker and Chris Murphy are joined by Oscar Yuan, head of Strategy3, Ipsos in US, and Alexandre de Saint-Leon, global head of mobility at Ipsos, to look at what the transformation of the industry means for automotive brands and what brands from outside the category can learn from this change. To learn more about what was discussed in the podcast email gettingitright@ipsos.com
This 10 minute interview with Sunny Sharma (DIrector of Global Health at Ipsos MORI) is a special release to help mark World AIDS Day, and focusses on the work that we've been doing to help support the fight against the HIV/AIDS pandemic, particularly across Southern & Eastern Africa.
The new retail – social commerce and Livestreaming in China – Jannet Wang, Executive Director, Ipsos in China, joins Douwe and Chris to discuss eCommerce in China and what the emergence of social commerce and livestreaming means for brands. To learn more about what was discussed in the podcast read our paper Convergent Commerce: Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints or email gettingitright@ipsos.com
To accompany the new Ipsos Views white paper, we interview two of its authors and hear why user experience is so important for online retailers, what the main obstacles to success are, and how UX research can help to overcome them.
What does the declining global population mean for brands?
Darrell Bricker, Global Head of Public Affairs at Ipsos, joins Douwe and Chris this week to discuss demographic changes and what impact of global population decline and an ageing population means for brands. To learn more about what was discussed in the podcast read Darrell’s paper Emptier Planet: Are we ready for the shock of global population decline? or email gettingitright@ipsos.com
April Jeffries, President of Global Ethnography and Immersion, discusses her new white paper and explains why researchers need to develop a strong sense of empathy to look underneath into real-life experience and deeper motivations and emotions. In this podcast, she talks about the collision of human emotion with artificial intelligence, the expectations of Generation Z, her own shift from engineering into ethnography, taking qualitative research to the next level, and how empathy is a vital pre-requisite for embedding change...
And like all good storytellers, she ends with a love story.
Applying an empathetic lens can transform an insight from a detached observation that produces predictable solutions to one that meets both a consumer’s functional and emotional needs. Effective empathy takes you out of your world and into the world of another to see and experience the tensions that inform relevant insights and decisive action.
In this new Ipsos Views podcast, the authors of "Creating A Sense Of Presence" come together for a deeper exploration of its key themes, including their own expectations of how new immersive technologies will transform the market research industry in the coming years. More and more of us are spending increasing amounts of time online and it's not just younger people who are becoming acculturated to the "metaverse"...
In this episode Douwe and Chris are joined by Laurent Dumouchel, Chief Growth Officer, Brand Health Tracking, Ipsos to look at premium brands. Premium brands have thrived during the pandemic and this podcast discusses how to premiumise, the geographical differences in the popularity of premium brands and whether the popularity of premium brands is here to stay. To learn more about what was discussed in the podcast read Laurent’s paper Trading Up: How has the pandemic impacted the positive momentum of premium brands or email gettingitright@ipsos.com
In this episode of The Operational Angle, our host Leah McTiernan speaks to Darrell Bricker, Global CEO of Ipsos Public Affairs, about trust and advocacy in market research. Their discussion focuses on how public affairs at Ipsos help to provide a public face to citizens and consumers. This familiarity with Ipsos as an organisation conducting meaningful social and political research in turn encourages participation in surveys and studies around the world. Read more on the topic in our recent Ipsos Views paper "Trust in Research".
Brand Sustainability – In this episode, Douwe and Chris are joined by Greg Clayton, Head of Market Strategy and Understanding for Ipsos in the UK, to discuss brand sustainability, highlighting times when brands have got it right and got it wrong. To learn more about sustainability visit our homepage on the topic.
Notre premier podcast en langue Français met en vedette Marie-Paul Bayol et Aude Dugast en conversation avec Mathieu Doiret à propos du nouvel article d’Ipsos Views « Aligner Promesse Et Experience »
Brand moments, Routines and Rituals
In the first series of Getting It Right the focus was on the foundations of brand strategy, while in the season two hosts Douwe Rademaker and Chris Murphy will look more at brand activation. Oli Sweet, Head of Ethnography for Ipsos in the UK, and Colin Strong, Head of Behavioural Science for Ipsos in the UK, are the guests this week where the discussion looks at routines and rituals, and how ethnography and behavioural science can help us uncover, and give meaning to, hidden insights.
Offline, or face-to-face, fieldwork is an integral pillar of market research data collection. Ipsos conducts over 6 million face-to-face interviews each year, with capabilities in 150 markets. In this episode, host Leah McTiernan speaks to Ipsos experts from the UK, India, and Sub-Saharan Africa about iField, Ipsos’ best-in-class integrated fieldwork management system, and how it can ensure quality and consistency of data collected for a range of surveys.
In the final episode of the series, Steven Naert joins hosts Douwe and Chris this week to discuss brand consciousness and brands doing good for society.
in this 40 minute conversation, Darrell Bricker - the author of the Ipsos Views paper Emptier Planet - explains why "demography is destiny" and what impact he thinks the COVID pandemic will have on the underlying trends. In a wide-ranging discussion with Aynsley Taylor of the Ipsos Knowledge Centre, Darrell covers the implications for geopolitics, the economy, party politics, society and culture.
Episode 7: Back to Basics: Brand Positioning – In this episode, Douwe and Chris are joined by Laura Hurst, Associate Partner, Strategy3, Ipsos in the UK, to discuss brand positioning and the power of simplicity.
Listen to three of the authors of the new Ipsos Views white paper "Time To Decide" in conversation around the key issues, and why having an understanding of consumers' response times is so important to innovation and to brand growth.
In this episode of The Operational Angle, we turn to the all-important issue of online respondent data quality in market research. We discuss how Ipsos is working to minimise unengaged or fraudulent respondents who do not provide meaningful answers to surveys. Joining Leah McTiernan this week are Cristina Mihoc, Jen Weitz and Cecile Carre.
Shaping 2025 and Beyond – On this episode, Sarah Castell, Head of Futures for Ipsos in the UK, and Philip Ryan, Partner, Strategy3, Ipsos in the US, join hosts Douwe and Chris to look at plausible, thought-provoking scenarios of what the next five years may bring. To learn more about what is discussed in this podcast, read the Shaping 2025 and Beyond report.
Episode 5: Dancing with Duality – On episode five of the podcast, Gillian Drewett joins host Douwe and Chris to discuss how brands can achieve growth in a mindful and mindless world. To learn more about the topic read Gillian’s paper, Dancing with Duality.
The Art of More – in the fourth episode of this series, hosts Douwe and Chris are joined by Gesina Gudehus-Wittern, who heads up Ipsos’ insights consultancy Strategy3 in Germany. They discuss Gesina’s idea of The Art of More, which looks at how large and legacy brands too often have a warfare mindset and miss the market-shaping potential of their own brand assets.
In this episode of The Operational Angle, we are entering the world of research panels with Frank Kelly as our guide. He outlines the building blocks of quality panel research, Ipsos’ strength in this area of data collection, and the future possibilities of panel research.
Read more on this topic in our Ipsos Views paper "The Power of Research Panels”.
Episode 3: Distinctive Brand Assets – Douwe and Chris discuss new thinking on distinctive brand assets with Hazel Freeman, Global BHT Service Line Offer and Design Director at Ipsos, and Adam Sheridan, Global Head of Products and Innovation, Creative Excellence at Ipsos. To learn more about unlocking the power of distinctive brand assets read Adam’s paper on the topic.
In episode two, our hosts, Douwe Rademaker and Chris Murphy, speak to Daan Versteeg, Country Manager of Ipsos in the Netherlands, about consumer consciousness, the new data-driven consumer centricity framework and its impact on brand building.
To learn more about this topic read Douwe and Dan’s paper, Consumer Consciousness: A new survival strategy in an increasingly volatile world, and if you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered, contact GettingItRight@Ipsos.com
In the first episode of The Operational Angle, our host Leah McTiernan talks to Ipsos colleagues Adele Bearfield, Andrew Cleary, Andrew Green and Nik Reynolds about their experiences of carrying out social, audience measurement and product testing research through a Mixed Mode design. They discuss how they have overcome the challenges of 2020 as well as the benefits that Mixed Mode offers their research programmes.
This podcast is a companion to the recent Ipsos Views white paper: Embracing Mixed Mode
Getting It Right aims to inspire listeners to think differently about brands, brand strategy and brand growth. In this first episode, our hosts, Douwe Rademaker and Chris Murphy, welcome Seth Traum, Managing Partner of Strategy 3, Ipsos North America, to discuss dynamic brand strategy.
If you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered, contact GettingItRight@Ipsos.com
In this episode, we bring together the four authors of Dancing With Duality: Achieving Brand Growth In a Mindful and Mindless World which unveils Ipsos' new framework for understanding how to grow brands.
The authors come from different specialisms within Ipsos, and explore the key themes of the paper - particlularly our understanding of how people make decisions and how brands can influence consumer behaviour as a result. Our point of view is based on the latest scientific thinking about how decisions arise along a continuum, where multiple cognitive processes ranging from more mindful to more mindless are operating at the same time.
As part of our ongoing series of interviews with experts, we talked to Colin Strong and Tamara Ansons, Behavioural Science Leads at Ipsos MORI. Colin and Tamara told us about how, in this era of intense disruption to our lives and routines, the challenge was not just to understand behaviour, but to understand how it can be changed.
You can also read more in the white paper on our website.
This half-hour podcast features the two authors of the Ipsos Views paper "The Sustainability Imperative" exploring some of its main themes - including:
- public views on the seriousness of the climate crisis
- who is expected to show leadership in addressing the challenges and
- the effects that the COVID-19 pandemic is having on attitudes and behaviours across the world