Fortis Baseline: Recent Episodes
Rafael & Melinda Colon of Fortis Brands, LLC
Founders of FortisOBM, Melinda and Rafael Colon are Married to Problem SolvingEvery other Wednesday Fortis Baseline provides you with a valued inside in the world of AEC and CRE marketing. From proposal development, strategic planning, and digital marketing to tips on managing up and keeping a pulse on the industries happenings - you won’t want to miss. Your hosts are the founders of FortisOBM, a marketing agency serving the AEC and CRE industries with converting content. Got a question? Email us at hello@fortisobm.com Support this podcast: https://anchor.fm/fortisbaseline/support
In this special episode, be part of Melinda's 'live audience' as she presents how valuable it is to niche down and make more money by implementing the 'Heart and Head' selling method. Learn how attracting the targeted few (rather than the larger and generalized masses) can lead to massive results by implementing this powerful method!
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Learn More About The Challenge https://bit.ly/3KXVAa4
Free Resources and Tools https://bit.ly/47T1eV6
Website: https://bit.ly/3PfAO8z
Instagram: https://bit.ly/3PhChvh
Facebook: https://bit.ly/3Pjdmre
LinkedIn: https://bit.ly/3OXJCid
YouTube: https://bit.ly/3Z8qFOe
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Get in touch with Melinda's team at melinda@melindacolon.com
Support the show
The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.
Learn more about Melinda
In this episode, Melida shares her personal journey of prioritizing self-care and establishing boundaries. The challenges of putting yourself last and not setting boundaries, and how it affects your well-being. Melinda provides tips on how to avoid doing everything at once, customizing your self-care routine, and using a calendar to block out time for your self-care. Learn how to make self-care a non-negotiable part of your routine!
Learn More About The Challenge https://bit.ly/3KXVAa4
Free Resources and Tools https://bit.ly/47T1eV6
Website: https://bit.ly/3PfAO8z
Instagram: https://bit.ly/3PhChvh
Facebook: https://bit.ly/3Pjdmre
LinkedIn: https://bit.ly/3OXJCid
YouTube: https://bit.ly/3Z8qFOe
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Get in touch with Melinda's team at melinda@melindacolon.com
Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.
Learn more about Melinda
In this episode, Melinda shares her tips and experiences on bootstrapping a business. She discusses the importance of starting small and lean, creating a minimal viable product, and building a transferable skill stack. By focusing on client delivery, validating one's audience, and utilizing one's website as a revenue-generating platform, achieving success through your startup phase becomes not only possible but profitable.
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Learn More About The Challenge https://bit.ly/3KXVAa4
Free Resources and Tools https://bit.ly/47T1eV6
Website: https://bit.ly/3PfAO8z
Instagram: https://bit.ly/3PhChvh
Facebook: https://bit.ly/3Pjdmre
LinkedIn: https://bit.ly/3OXJCid
YouTube: https://bit.ly/3Z8qFOe
===================================================
Get in touch with Melinda's team at melinda@melindacolon.com
Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.
Learn more about Melinda
At its core, the challenge is centered around a simple yet profound concept: to empower business owners to transition from the unpredictable feast or famine cycle to a place of security and freedom, where the assurance of consistent cash flow becomes a reality.
Learn More About The Challenge https://bit.ly/3KXVAa4
Build a profitable business that you love on purpose so you can earn $10k+/mo, consistently by discovering a perspective in reach of your dream business.
Free Resources and Tools https://bit.ly/47T1eV6
Website: https://bit.ly/3PfAO8z
Instagram: https://bit.ly/3PhChvh
Facebook: https://bit.ly/3Pjdmre
LinkedIn: https://bit.ly/3OXJCid
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Get in touch with Melinda's team at melinda@melindacolon.com
Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.
Learn more about Melinda
On this episode, I address common questions about how to price services and products, emphasizing the importance of considering expenses and profit margins. I also highlight the significance of understanding your target clients and their needs when determining pricing. By the end, you will have a better understanding of how to strategically price their offerings to ensure profitability and success.
Shared in this Episode
Marketing & Communications Support > FortisOBM.com
Strategy & Coaching for Marketers > ThriveBuildAEC.com
Strategy & Coaching for Decision Makers > MelindaColon.com
Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.
Learn more about Melinda
Melinda Colón is a Strategic Marketer, Mentor, Coach, Consultant, and Speaker. In this video, Melinda shares strategies for scaling your business! Melinda walks you through how to barter your services or products so you can build an advocate for your brand.
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Learn more about Melinda
Website: www.melindacolon.com
Instagram: www.instagram.com/melindacolon_
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About Melinda: An award-winning marketing powerhouse.
With twenty years of business and marketing experience, Melinda Colón gets real results for her clients that impact their ROI to the tune of BILLIONS of dollars secured.
Now she's helping business build profitable consistent cashflow businesses through her program Consistent Cashflow for Creatives to help people have freedom and flexibility in their lives. Her career took her from corporate to becoming a business owner with a five-figure month consistently since month 1!
Join the Challenge today! https://www.melindacolon.com/
Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.
Learn more about Melinda
The number one reason businesses fail is due to a lack of consistent cashflow. In this solo episode, Melinda invites listeners to learn about how they can achieve consistency as they grow a highly profitable business.
Shared in this EpisodeDiscover how to take your service-based business and grow it into multi-six figures a year without having to hire a team or integrate complex strategies. Take the Consistent Cashflow for Creatives Challenge. https://www.melindacolon.com/
Marketing & Communications Support > FortisOBM.com
Strategy & Coaching for Marketers > ThriveBuildAEC.com
Strategy & Coaching for Decision Makers > MelindaColon.com
Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.
Learn more about Melinda
In this solo episode, Melinda shares her journey about being a multi-passionate entrepreneur and serving her FortisOBM.com, ThriveBuildAEC.com, and MelindaColon.com coaching and consulting clients with excellence while deciding to pivot to serve leadership make an impact that benefits the team.
Shared in this Episode
Thrive Build AEC, a solution for marketing professionals in the AEC industry. The AEC Marketing Accelerator is now on-demand. Go to www.thrivebuildaec.com to learn more.
The Marketer’s Refresh > www.thrivebuildaec.com
Thrive Build AEC YouTube Channel
Recommended BooksGrit
Ideal Team Player
Marketing & Communications Support > FortisOBM.com
Strategy & Coaching for Marketers > ThriveBuildAEC.com
Strategy & Coaching for Decision Makers > MelindaColon.com
Support the showThe Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.
Learn more about Melinda
In this episode join Melinda talks to customer relationship management (CRM) system expert Lindsay Diven. Tune in as they discuss the upfront challenges but the fruitful rewards of executing and implementing a well-oiled and maintained CRM system. Share in the anecdotes & practical tips and tricks that can give your business that streamlined edge you might be looking for.
Connect with Lindsay
For more than 17 years, Lindsay has worked with architecture and engineering firms to build sales and marketing strategies that resulted in increased revenue growth and profit. This included serving as a Marketing Director and Principal for a 300-person A/E firm. In that role, she was a member of the executive team responsible for leading the firm’s marketing and business development strategy, oversaw six market lines with a team of 16 sales and marketing professionals.
Now, she is the marketing and sales manager for Full Sail Partners. She oversees marketing campaigns to position the firm as a leading provider of Deltek Vantagepoint and Blackbox Connector software solutions and business consulting for A/E/C firms.
She is also the founder of Marketers Take Flight, an A/E/C-industry specific marketing and business development training company, hosts a podcast by the same name, and is the creator of The Proposal Pro and Content Marketing Clarity Courses.
Outside the office, she is married to an amazing man, has two kids, and a labradoodle; attempts to work out regularly; and enjoys a glass of wine. She’s addicted to real estate investing and her beloved Florida Gators.
Website: https://www.marketerstakeflight.com/
LinkedIn Personal Profile: https://www.linkedin.com/in/lindsaydiven/
LinkedIn Page: https://www.linkedin.com/company/marketerstakeflight/
Instagram: https://www.instagram.com/lindsaydiven
Facebook Page: https://www.facebook.com/MarketersTakeFlight
Facebook Group: https://www.facebook.com/groups/marketerstakeflight
YouTube Channel: https://www.youtube.com/channel/UC4-mVGlmYmigkpnrOLBxPfw
CRM Workflow Webinar - https://www.marketerstakeflight.com/crm-workflow-webinar
CRM Podcast Episode - https://www.marketerstakeflight.com/selecting-best-crm
Support the showFortis Baseline is brought to you by FortisOBM, a marketing and communications agency providing branding, proposal development, and digital marketing services for AEC and CRE firms. We are a marketing partner dedicated to growing your firm while you focus on the rest of your business.
FortisOBM is uniquely equipped to bridge the gap between owner-run marketing and a full marketing department. And if you have a marketing department, we assist with overflow projects so you avoid backlog and submit more proposals without burning out your team.
Need marketing help? Contact us today.
In this special episode, Melinda shares how you can automate using Adobe InDesign. She will use a business card as an example, but the steps are the same if you create project sheets, resumes, etc.
- Get the steps
- Build a robust process
Support the showFortis Baseline is brought to you by FortisOBM, a marketing and communications agency providing branding, proposal development, and digital marketing services for AEC and CRE firms. We are a marketing partner dedicated to growing your firm while you focus on the rest of your business.
FortisOBM is uniquely equipped to bridge the gap between owner-run marketing and a full marketing department. And if you have a marketing department, we assist with overflow projects so you avoid backlog and submit more proposals without burning out your team.
Need marketing help? Contact us today.
In this episode (with special guest Karen Kurta), we delve into optics and professional photography's role in the A/E/C space. As a professional photographer, Karen provides her many years of experience with us and its role in branding in both the business and personal spheres. The image difference and quality that is sometimes subtle but is nevertheless crucial to give your business brand a professional edge beyond the norm.
Guest Info & Links:
- Website
- https://www.karenkphoto.com/
- Connect on LinkedIn
- https://www.linkedin.com/company/karenkphoto
- Connect on Instagram
- https://www.instagram.com/karenkphoto/
- Connect on Facebook
- https://www.facebook.com/KarenKurtaPhoto
Support the show
Getting back to a baseline for growth improves your success in achieving goals and accomplishing tasks. Hosts, Melinda and Rafael provide their method of reimplementing company, marketing, and BD goals to keep sight of purpose and intent. They share how they audit marketing efforts and use SWOT analysis to help the audience hone in on their client’s pain points and challenges while elevating valuable solutions strategically.
Support the show
Adobe has been (and will continue to be) an integral part of the professional marketer’s repertoire. Find out how we genuinely feel about Adobe’s line of software and what their recent acquisitions may mean to marketing and business development.
Support the show
On this ‘king-sized’ episode we have come back resolute and ready to strategize and plan. We share our current personal and business goals, the "specific" theme for the year, concrete goalposts, and what it means to be an ideal team player. Stay humble, hungry, and smart as you start this New Year!
Support the show
As 2022 comes to a close join us as we look back at this momentous year through our AEC & CRE lenses. Whether it was thought leadership, Value adds, or insights along the way reminisce as we prepare for the fast-approaching new year!
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Foundry Commercial’s very own Maria Lombardi shares her practical tips to get comfortable with using social media for business and professional development. Getting comfortable with the uncomfortable, there are many winning strategies in developing a successful plan. Get ready to build that social media strategy muscle with help from our special guest.
Guest Info & Links:
- Website
- https://www.foundrycommercial.com/
- Connect on LinkedIn
- https://www.linkedin.com/in/maria-lombardi-msre-4b5960151/
- Connect on Instagram
- https://www.instagram.com/orlandooffice/
- Connect on Twitter
- @Orlandooffice1
Support the show
#NetworkingGoals! In this episode we discuss how we pre and post-prep networking events while overcoming lingering hesitations we may have as introverts. Let's get the most out of these crucial industry events and be a resource for others. Don't just be a lurker, follow us and give us a listen!
Support the show
The importance of being authentic to your mission, having a clear vision, and engaging your potential audience with storytelling are some insights you will get in this week's episode with special guest Wendy Roundtree. Communication is a creative science so get your juices flowing as we dive into topics like knowing who you are and what you stand for as a company and not being afraid of the b-word, 'boundaries.'
Guest Info & Links:
- Website
- https://www.jarelcommunications.com/
- Connect on LinkedIn
- https://www.linkedin.com/in/wendygustama/
- Connect on Instagram
- https://www.instagram.com/wendy__jarel/
- Connect on Twitter
- https://twitter.com/WendyJarel
Support the show
Tune in as Melinda sits down with Maisha Christian, owner and head coach at Beauty and the Boss, a professional development and career coaching service that helps women strategically position themselves for promotion or career growth.
Guest Info & Links:
- Website
- https://www.bosslady.coach/
- Connect on LinkedIn
- https://www.linkedin.com/in/maishachristian/
- Speaker Inquiry
- https://zr4e0v64.pages.infusionsoft.net/
- Coaching Assessment
- https://8s0vjl00.pages.infusionsoft.net/
Support the show
Tune into WIIFM which stands for “What’s In It For Me”. Learn ways to effectively and consistently promote and up-level your brand and your firm’s services. Build connections from easy-to-do networking tips and the power of following up with colleagues.
Support the show
In this ‘Open Letter’ to Marketing Managers, Melinda speaks to the marketer on the reality of a work/life balance, listening first and practicing radical empathy and mindfulness. As a mentor and committed partner, she shares her thoughts on what marketers need to do to seek and find passion in the day-to-day.
Support the show
Let’s get ready for a Fall cleaning of our digital assets! Join us in this episode where we share often missed opportunities for organization and clarity that can add up to big-time savings, especially as Marketers for the AEC industry. What you put in is what you get out, so 'put in' a listen to this week's content-rich episode to learn valuable ways to uplevel your productivity.
--- Support this podcast: https://anchor.fm/fortisbaseline/support
Melinda is back! And in this episode, she goes to the ' Heart' of the A|E|C industry -- proposals. Join us in this episode where we share how to make proposals stand out by utilizing the ‘Heart and Head’ methodology for standard and SF330 proposals!
--- Support this podcast: https://anchor.fm/fortisbaseline/support
Flying solo this week, Rafael shares his 'knee-deep' experience in the industry and how he views the industry today. From 'niches to riches' and the 'aesthetic' factor that comes from the engineering and building of structures, learn his thoughts on this short but illuminating episode.
--- Support this podcast: https://anchor.fm/fortisbaseline/support
Social media has played a key role within our industry to connect, engage, and build quality relationships with partners, clients, and future industry leaders. In this episode, we discuss ways to avoid being a 'Bob' stuck in the past, and how to embrace social engagements, be a leader of innovation, and share projects, teams, and your excitement about your impact on the industry and community. Listen to this episode of Fortis Baseline to learn from Melinda and Rafael as they go over ways to use social media for marketing and business development.
// Check out our blog! Go to www.FortisOBM.com/blog
// Send questions and topic ideas to hello@fortisobm.com with the subject line “Podcast”
// Follow us on social media: LinkedIn, Facebook, Instagram @FortisOBM
// About Us: FortisOBM provides coaching and consulting services to A|E|C and CRE industry firms. Our consulting team helps you strategize, develop, and execute eye-catching and high-converting marketing, all while focused on increasing win rates. Our coaching services help marketing and business development leaders make thoughtful decisions and onboard new talent to their marketing department. To learn more about our coaching and consulting services, go to www.FortisOBM.com
// Let’s Work Together: Book a complimentary discovery call https://www.fortisobm.com/contact-us
--- Support this podcast: https://anchor.fm/fortisbaseline/support
The retail industry has been transitioning and adjusting to the volatile demand in the market. As industry professionals, we are keeping tabs on changes that impact how the A|E|C industry designs and builds. In this episode, we gaze through our ‘A|E|C and CRE crystal ball’ to provide insight into what the landscape may look like in our immediate future. Listen as we impart our years of industry knowledge on how and where new builds are likely to be placed and their effects on the surrounding communities.
// Check out our blog! Go to www.FortisOBM.com/news
// Send questions and topic ideas to hello@fortisobm.com with the subject line “Podcast”
// Follow us on social media: LinkedIn, Facebook, Instagram @FortisOBM
// About Us: FortisOBM provides coaching and consulting services to A|E|C and CRE industry firms. Our consulting team helps you strategize, develop, and execute eye-catching and high-converting marketing, all while focused on increasing win rates. Our coaching services help marketing and business development leaders make thoughtful decisions and onboard new talent to their marketing department. To learn more about our coaching and consulting services, go to www.FortisOBM.com
// Let’s Work Together: Book a complimentary discovery call https://www.fortisobm.com/contact-us
--- Support this podcast: https://anchor.fm/fortisbaseline/support
In today's episode, we are discussing the value of a go/no-go process and the benefits of utilizing the tool to improve BD and marketing efforts. At FortisOBM, our go/no-go process is pretty stringent, effectively validating our value to the organization and our commitment to quality and a return on investment. This process has proven to be one of the things that make FortisOBM one of the top marketing agencies solely focused on supporting A/E/C + CRE firms. Tune in to learn more about how a go/no-go process standard can support your organization’s business development and marketing initiatives.
// Check out our blog! Go to www.FortisOBM.com/news
// Send questions and topic ideas to hello@fortisobm.com with the subject line “Podcast”
// Follow us on social media: LinkedIn, Facebook, Instagram @FortisOBM
// About Us: FortisOBM provides coaching and consulting services to A|E|C and CRE industry firms. Our consulting team helps you strategize, develop, and execute eye-catching and high-converting marketing, all while focused on increasing win rates. Our coaching services help marketing and business development leaders make thoughtful decisions and onboard new talent to their marketing department. To learn more about our coaching and consulting services, go to www.FortisOBM.com
// Let’s Work Together: Book a complimentary discovery call https://www.fortisobm.com/contact-us
--- Support this podcast: https://anchor.fm/fortisbaseline/support
It is no secret that acquiring talented marketers in the industry is no easy feat. In this episode, we discuss the knowledge we have in the industry and a thoughtful shift to hiring and maintaining quality talent through a personal touch – regardless if you have a hybrid working environment. Listen to this episode and gain new ideas on how to nurture your team and how FortisOBM is here to help.
// Check out our blog! Go to www.FortisOBM.com/news
// Send questions and topic ideas to hello@fortisobm.com with the subject line “Podcast”
// Follow us on social media: LinkedIn, Facebook, Instagram @FortisOBM
// About Us: FortisOBM provides coaching and consulting services to A|E|C and CRE industry firms. Our consulting team helps you strategize, develop, and execute eye-catching and high-converting marketing, all while focused on increasing win rates. Our coaching services help marketing and business development leaders make thoughtful decisions and onboard new talent to their marketing department. To learn more about our coaching and consulting services, go to www.FortisOBM.com
// Let’s Work Together: Book a complimentary discovery call https://www.fortisobm.com/contact-us
--- Support this podcast: https://anchor.fm/fortisbaseline/support
In this very special episode, we shine a spotlight on Melinda Colon - Strategic Marketer, wife, and fur mom -- unpacking who she is, her vision for the future, and her journey from starting FortisOBM to running a marketing agency solely focused on serving A|E|C + CRE firms. Tune in and discover new insights and possible parallels.
// Check out our blog! Go to www.FortisOBM.com/news
// Send questions and topic ideas to hello@fortisobm.com with the subject line “Podcast”
// Follow us on social media: LinkedIn, Facebook, Instagram @FortisOBM
// About Us: FortisOBM provides coaching and consulting services to A|E|C and CRE industry firms. Our consulting team helps you strategize, develop, and execute eye-catching and high-converting marketing, all while focused on increasing win rates. Our coaching services help marketing and business development leaders make thoughtful decisions and onboard new talent to their marketing department. To learn more about our coaching and consulting services, go to www.FortisOBM.com
// Let’s Work Together: Book a complimentary discovery call https://www.fortisobm.com/contact-us
--- Support this podcast: https://anchor.fm/fortisbaseline/support
In this special episode from the North End of Boston, we share highlights from our business trip and discuss the value of face time with partners, clients, and associates. The invaluable experience of 'having boots on the ground' and seeing completed projects up close, all while celebrating the wins we can accomplish as collaborative and trusted partners.
// Check out our blog! Go to www.FortisOBM.com/news
// Send questions and topic ideas to hello@fortisobm.com with the subject line “Podcast”
// Follow us on social media: LinkedIn, Facebook, Instagram @FortisOBM
// About Us: FortisOBM provides coaching and consulting services to A|E|C and CRE industry firms. Our consulting team helps you strategize, develop, and execute eye-catching and high-converting marketing, all while focused on increasing win rates. Our coaching services help marketing and business development leaders make thoughtful decisions and onboard new talent to their marketing department. To learn more about our coaching and consulting services, go to www.FortisOBM.com
// Let’s Work Together: Book a complimentary discovery call https://www.fortisobm.com/contact-us
--- Support this podcast: https://anchor.fm/fortisbaseline/support
The 2022 SMPS South East Regional Conference (SERC) has come and gone but its impact on the industry is likely just beginning. Find out what inspirations a veteran and a first-time conference attendee took away as highlights and connections are discussed.
FortisOBM provides ongoing and seasonal marketing and communication support to A|E|C and CRE industry firms. We help develop eye-catching and high-converting marketing content, increase win rates, and engage and attract using digital marketing.
podcast #smps #serc #commercialrealestate #aecmarketing #aecindustry #strategicmarketing#cremarketing #amplifyaec
--- Support this podcast: https://anchor.fm/fortisbaseline/support
Post-COVID, working full-time in the office is a thing of the past…or is it? In this episode, we talk about the data we found around hybrid and remote working environments, and how it impacts professional service industries.
// Check out our blog! Go to www.FortisOBM.com/news
// Send questions and topic ideas to hello@fortisobm.com with the subject line “Podcast”
// Follow us on social media: LinkedIn, Facebook, Instagram @FortisOBM
// About Us: FortisOBM provides coaching and consulting services to A|E|C and CRE industry firms. Our consulting team helps you strategize, develop, and execute eye-catching and high-converting marketing, all while focused on increasing win rates. Our coaching services help marketing and business development leaders make thoughtful decisions and onboard new talent to their marketing department. To learn more about our coaching and consulting services, go to www.FortisOBM.com
// Let’s Work Together: Book a complimentary discovery call https://www.fortisobm.com/contact-us
--- Support this podcast: https://anchor.fm/fortisbaseline/support
Are you ready for IIJA? Industry leaders are talking about it, but how can we help you pre-plan for the coming workload and connect with clients before the RFPs hit? Listen to our latest episode about the IIJA plan, our perspective on how to attack it, and tips to share with your marketing and BD team.
// Check out our blog! Go to www.FortisOBM.com/news
// Send questions and topic ideas to hello@fortisobm.com with the subject line “Podcast”
// Follow us on social media: LinkedIn, Facebook, Instagram @FortisOBM
// About Us: FortisOBM provides coaching and consulting services to A|E|C and CRE industry firms. Our consulting team helps you strategize, develop, and execute eye-catching and high-converting marketing, all while focused on increasing win rates. Our coaching services help marketing and business development leaders make thoughtful decisions and onboard new talent to their marketing department. To learn more about our coaching and consulting services, go to www.FortisOBM.com
// Let’s Work Together: Book a complimentary discovery call https://www.fortisobm.com/contact-us
--- Support this podcast: https://anchor.fm/fortisbaseline/support
In this episode, Melinda & Rafael delve into the nuances and often overlooked aspects when putting together an effective and on-target proposal. Along with these insights, how does a smart marketing strategy dovetail with the overall process? Find out today!
FortisOBM provides ongoing and seasonal marketing and communication support to A|E|C and CRE industry firms. We help develop eye-catching and high-converting marketing content, increase win rates, and engage and attract using digital marketing.
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline #ValuebeforeService
--- Support this podcast: https://anchor.fm/fortisbaseline/support
In this episode, Melinda & Rafael explore and discuss how expert marketing planning and decisions can lead to sales that convert!
Keywords: Value before Service, AEC Industry, CRE Industry, MARCOM Solutions, Convert
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline #ValuebeforeService
--- Support this podcast: https://anchor.fm/fortisbaseline/support
In this episode, Melinda & Rafael take a dive into what a Thought Leader is and what they can bring to an organization. A leader whose expertise can be disseminated and build-upon upon as new challenges appear. Join us in cultivating and spotlighting these indispensable individuals.
Keywords: Value before Service, AEC Industry, CRE Industry, MARCOM Solutions, Thought Leader, Thought Leadership, Proposal Process, Team Experience, Industry Experts
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline #ValuebeforeService
--- Support this podcast: https://anchor.fm/fortisbaseline/support
In this episode, Melinda and Rafael speak about the opportunities that come with hiring a marketing consultant for your firm. Listen to both an insider and outsider perspective. Let's start 2022 right with re-commitments and forward momentum.
Keywords: Value before Service, AEC Industry, CRE Industry, MARCOM Solutions, Trust, Synergy, Client Focused, Niche
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline #ValuebeforeService
--- Support this podcast: https://anchor.fm/fortisbaseline/support
In this 11th episode, Melinda and Rafael emphasize the importance of client feedback and how to successfully use the gathered data set to adjust future business plans.
Keywords: Value before Service, AEC Industry, CRE Industry, MARCOM Solutions, Surveys, Feedback, Constructive Criticism, Template.
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline #ValuebeforeService
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In this special episode, we highlight Melinda's article "Making Sense of Social Media" found in the latest issue of The Grove (SMPS of Central Florida's Winter Newsletter). See what takeaways you glean from this short but insightful piece.
https://smpscentralflorida.org/news.php or https://smpscentralflorida.org/downloads/the_grove_newsletter_winter_2021.pdf
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// About Us: FortisOBM provides coaching and consulting services to A|E|C and CRE industry firms. Our consulting team helps you strategize, develop, and execute eye-catching and high-converting marketing, all while focused on increasing win rates. Our coaching services help marketing and business development leaders make thoughtful decisions and onboard new talent to their marketing department. To learn more about our coaching and consulting services, go to www.FortisOBM.com
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In this episode, Melinda and Rafael speak about how to win by Social Media through LinkedIn. They urge their listeners not to underestimate the power of LinkedIn as it has some hidden potential for Businesses beyond its directory function. Potential for connections abound, stay tuned!
Keywords: Value before Service, Connections, Interconnectivity, Sharing Wins, RFP, Coordination, AEC Industry, CRE Industry, MARCOM Solutions
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline #ValuebeforeService
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In this episode, Melinda and Rafael speak on the need for timeliness and proactive planning when it comes to updating project descriptions. Having relevant and up-to-date information that can be easily shared and accessed can make all the difference in the business world and they both have anecdotal snippets to share.
Keywords: Value before Service, Project Description, Resumes, Relevance, Key Demographics
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline #ValuebeforeService
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Fall begins and before you know it Thanksgiving, Christmas, and the Winter Holidays are upon us! In this episode, Melinda and Rafael discuss some creative gift-giving ideas that both remind and also show appreciation to your business associates. In this new hybrid work/home scenario, what are some challenges and opportunities that can arise?
Keywords: Gift Giving, Holidays, Christmas, Winter, Fall, Budget, Nurturing Relationships, Value before Service
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline #ValuebeforeService
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In this episode, Melinda and Rafael discuss the touchy subject of customer service. Our experiences, recent downturns, expectations, and what we strive to deliver. Listen in as we opine on this multifaceted topic.
Keywords: Automation, Reputable business, People Skills, Time and Money, Training and Education, Level of Customer Service, Its ok to not know, Positive Culture, SOPs, Value before Service
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline #ValuebeforeService
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In this fifth episode, Melinda and Rafael relate past experiences dealing with being On-Line Ready! How ready can one truly be? find out their thoughts and advice in this information-laden episode.
Keywords: Business, Marketing, Clients, Solopreneur, expectations, growth.
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline
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In this fourth episode, Melinda and Rafael talk about an important but often overlooked aspect of business relations, which is Setting Expectations! setting expectations.
Keywords: Business, Marketing, Clients, Solopreneur, Work, Rebranding, boundaries, expectations, time management, startups, brand, experience, growth.
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline
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In this third episode, Melinda and Rafael discuss the headaches that multiple passwords and logins can cause. From all that logging in and out, to the sharing of sensitive information with others, discover some helpful tips and tricks to better optimize this necessary but often frustrating business experience.
FortisOBM provides ongoing and seasonal marketing and communication support to A|E|C and CRE industry firms. We help develop eye-catching and high-converting marketing content, increase win rates, and engage and attract using digital marketing.
Keywords: Business, Marketing, Clients, Solopreneur, Work, Rebranding, Systematize, Graphic Design, startups, brand, experience, growth, LastPass, Tools We Use.
FortisOBM #FortisMarketingAndDesign #BeBeyondYourNorm #FortisBasline
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Successful Solopreneuring takes time, patience, and perseverance, and in this second episode, Melinda and Rafael talk about themselves and the road they are still taking as successful online professionals. So sit back, relax and listen to how ‘iron [can]sharpens iron’ (Prov 27:17) in a collaborative partnership and gain insights that can lead to that needed spark to sustain and grow your online business.
Keywords: Business, Marketing, Clients, Solopreneur, Work, Rebranding, Systematize, graphic design, startups, brand, experience, growth.
FortisMarketingAndDesign #BeBeyondYourNorm #FortisBaseline #ValueBeforeService
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Rafael and Melinda talk about taking risks in trusting someone with an inch of your business, how to build trust for your business, and seeks ways to build trust with your virtual team.
FortisOBM provides ongoing and seasonal marketing and communication support to A|E|C and CRE industry firms. We help develop eye-catching and high-converting marketing content, increase win rates, and engage and attract using digital marketing.
Keywords: business, clients, product, virtual, marketing, personality, trust, decision, conversation, hire, brand, professionalism, connections. ‘You can't return a service, you can’t return an experience.’
--- Support this podcast: https://anchor.fm/fortisbaseline/support