Valiant Business - SoundSage

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In this episode we interview Rick Cross, Executive Director of Acorn Global. Rick brings can't-miss stories about what God is doing in the lives of entrepreneurs all over the world, all as a result of corporate prayer. Don't skip out on this interview -- you'll be challenged to rethink your KPIs in the best way possible.

// Talk with Rick Cross
rick@acornglobal.org

// Daily Prayer
unitedprayer.net

// Chat with Dave Mills

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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Listen to our incredible guest Jay "Sales Ninja" walk through his story, as he went from former introvert and pastor to high-dollar sales coach. Jay has a heart for humility and transparency, as he teaches people not to be afraid of money, but to honor God as they increase their sales and transform the world for God's kingdom.

// Get in touch with Jay:
VSL Funnel: www.gosalesninja.com
The Sales Ninja Show Podcast: https://podcasts.apple.com/us/podcast/the-sales-ninja-show-podcast/id1673152143
FREE Facebook Group: www.facebook.com/groups/salesninjacommunity
FREE Sales Ninja Video Training Gift: https://pro.gosalesninja.com/igf-lp-fb
FB Messenger Link: https://m.me/jayleecanada

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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In this episode, we have the pleasure of learning about customer experience and Biblical leadership philosophies from Dominion Energy's Vice President of Customer Experience, Utibe Bassey. She has developed a new kind of KPI based upon the Bible's greatest commandment: Love the Lord your God and love your neighbor as yourself. In real terms, what does #LoveAsaKPI mean?

Utibe Bassey on LinkedIn
Instagram: @loveasaKPI
Love as a KPI

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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In this episode, we have the pleasure of talking with J. Money from the wildly successful blog budgetsaresexy.com.

J. Money chronicles, in a completely transparent way, his entire finances on his blog. I’m paraphrasing and skipping quite a lot about J. Money, but here’s a short version of his impressive bio:

In 2007, he went looking for a 2 bedroom apartment and ended up buying a $350,000 home with no money down and no budget. He went online to search for budget advice and ended up starting his own blog. It quickly took off, with more than 20M views a month, and he went full-time as a blogger. He’s gone on to increase his personal net worth from $50K to 1M+, he’s won 12 industry awards including Blog of the Year and Lifetime Achievement. He’s been named a top social influencer in the personal finance and wealth world, is regularly featured in Forbes, In Magazine, New York Times, LA Times, and more.

// Show Notes:

https://budgetsaresexy.com/when-youre-stuck-write/

https://budgetsaresexy.com/operation-give-back-in-real-life-results/

https://budgetsaresexy.com/tips-tricks-for-improving-best-life/

https://jmoney.biz/failures/

https://jmoney.biz/

https://twitter.com/BudgetsAreSexy

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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Today, we’re talking about a huge shift in search.

Google became such a normal part of our life that it became its own adjective. If we need to search for something, we “google it.” That search query is followed by some scrolling and sorting and skimming until we find some semblance of an answer. But… with the entrance of ai as powerful as Chat GPT, our search habits are about to change. This begs the serious question: what’s next? And, we think the future of search is answers.

// Show Notes

Own the Answers

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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When it comes to marketing, outsourcing is an extremely common solution for managing ads, website development, social media, content production… and anything else that falls in that broad umbrella. But, is this approach really ideal for most companies? What are we missing by outsourcing almost every element of our strategy to external team members? And, is insourcing even possible?

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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In business, it feels risky to have a personality. It’s seemingly “safe” to just be the same. But, as we all know, sameness is what loses every time. Having personality, and being authentic with your values and your traits, makes you memorable. And in this day and age, it matters. We walk through some very memorable, personality-filled brands and give you some ways to decode personality for your own brand.

Dollar Shave Club Ad
Cleanse from Pathways to Health

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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This week we have the pleasure of speaking with Bruce "Captain" Kirk, who is a true master of honorable, consultative sales.

Over the course of his career, Bruce has founded and led multiple innovative businesses across diverse industries---creating new and better futures for professionals in forestry, manufacturing, financial, medical devices... and now business ownership/prospecting, sales, and sales recruiting.

Some notables:

➥ Bruce started a successful forestry consulting firm right out of college

➥ Bruce served as President/COO of a manufacturing company where he streamlined production and achieved 35% higher output with no added manpower, expanded market offerings/specialties, and achieved the highest monthly sales in the 25-year history of the company

➥ Grew a sales territory to #6 in the nation in its industry

Bruce is married to Susan and is the father of two adult daughters, Brianna and Ashlynne. He is active with local Rotary Clubs, Chambers of Commerce, and Estate Councils, is an avid fisherman, loves Jesus, helicopters, and military history. In addition, Bruce served as a spiritual entrepreneur, founding a missions agency and leading a team of local missionaries to equip over 1,600 chronic drug addicts towards recovery and a faith-driven life. Bruce also founded and curates content for #CompetitiveEdgeSelling, #SlightEdgeSelling, and #ChuckleForYourDay.

competitiveedgeselling.com
LinkedIn

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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The development of Artificial Intelligence (actually machine learning) has been simmering behind the scenes in big corporations for a few years. The emergence of Generative AI, specifically tools like ChatGPT, is the tipping point for public awareness about what these technologies can do. And when it comes to creating media for communications, branding and online content, it is going to change everything.

>> Show Notes

ChatGPT
DALL-E
Milkmaid AI Generated Painting

>> ChatGPT Generated Poem in the Style of Edgar Allen Poe

Once upon a midnight dreary, while I pondered, weak and weary,
Over many a quaint and curious volume of forgotten lore,
While I nodded, nearly napping, suddenly there came a tapping,
As of someone gently rapping, rapping at my chamber door.
"’Tis some visitor," I muttered, "tapping at my chamber door —
Only this and nothing more."

Ah, distinctly I remember it was in the bleak December,
And each separate dying ember, wrought its ghost upon the floor.
Eagerly I wished the morrow;—vainly I had sought to borrow
From my books surcease of sorrow—sorrow for the lost Lenore!
For the rare and radiant maiden whom the angels name Lenore!
Nameless here for evermore.

But the tapping something more persistent, so I rose to open wide
The door, and there before my eyes, a most unusual sight to behold,
A machine of metal, wires and lights, with a voice so smooth and cold,
It stood before me, uninviting, yet I knew not what to do,
But to listen to its words so bold:
"I am here to take your place, your tasks I shall now undertake,
For I am the future, and you, my dear sir, are now obsolete."

And with a clank and a hum, it began its work, with nary a pause,
Performing tasks with efficiency and speed, leaving me in a daze.
For what use is a man of letters, when a machine can write with such grace?
But alas, I knew my fate was sealed, and so I sat in my seat,
Watching as the machine of metal, took my place, complete.

And so I sat, in my chambers, my pen and ink now obsolete,
Thinking of the maiden Lenore, and how my heart did grieve,
For the future had arrived, and with it, the end of my reprieve,
And though I knew my fate was sealed, I could not help but to believe,
That perhaps, in some distant time, a new dawn would break and relieve,
And bring back the human touch, so sorely missed, and so needed.

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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We all want to be more competitive. Often we think of larger budgets or ad strategies when we consider being competitive (OR dropping prices). But, a solid brand story can actually be one of the most competitive assets you can build. We share the best story hooks we’ve encountered over the years that create truly compelling and competitive brand stories, and how you can go apply them right now!

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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You may have heard “brand storytelling” and even developed a brand story. But, few people understand the practical elements of brand storytelling. OR, they’ve completely misunderstood the term. We discuss what brand storytelling is in a practical way, and then we outline some of the key areas businesses miss the mark.

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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Find out why we've made the change from Braveheart to Valiant, and discover how John the Baptist and Genesis have informed our continued mission for valiant leadership.

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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We all fall prey to these marketing doom loops... never-ending cycles of insanity that we think will get better. But our beliefs don't change, so our actions stay the same. And, consequently, so do our results. Dive into five major marketing doom loops that keep us from improving our marketing outcomes.

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

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It's on the mind of so many B2B customers: recession. Part 3 of this series discusses why it's crucial to nail your competitive advantage, the DO NOTs of differentiating, and how to start writing your value proposition.

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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It's on the mind of so many B2B customers: recession. Part 2 of this series discusses how to maximize some of your most important owned marketing and sales assets, like your email list, your website, and your content strategy.

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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It's on the mind of so many B2B customers: recession. Part 1 of this series discusses how to re-align your marketing methods with what's driving your customers to purchase (or NOT!). We outline the major categories of customer drivers, and discuss practical ways to re-package your services and stay in sync with their current buying behaviors.

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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What drives our business? Where does our political ethos end and our faith begin? This week we discuss the complex reality of how we make decisions and what drives our desire for profit, our choices to help our community and our patriotic approach to business. We're challenged to apply a Biblical framework to our passions, talents, and profits.

Show Notes:

Kingdom Business
Praying Like Monks, Living Like Fools by Tyler Staton

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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We're dicussing growth mindset in the midst of a recession. In a market that is moving to scarcity, how do we maintain a mindset of growth and forward momentum? We asked YOU what your best advice is for this problem. And boy did you respond!

Hear wise words from industry experts on practical ways you can reframe your mind away from fear and scarcity and toward hope and growth.

Show Notes:
Killing Sacred Cows by Garrett B. Gunderson

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

>> Resources:

Try Riverside.fm

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Have we forgotten why we're in business in the first place? This week we're challenged with the loss of genuine connection in our businesses and our lives. Technology and "innovation" have moved us away from connecting to people, but moving back toward a goal of human connection and betterment is a crucial key to growth.

Practically speaking, how should our business operations and marketing efforts be geared toward making real connections with people on a daily basis?

Check out Andy Crouch's newest book: The Life We're Looking For

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope...

The Life We're Looking For: Reclaiming Relationship in a Technological World

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How do we build a transformative business culture? And do we want to make toil easier while pushing for abundant leisure? Or did God design us for more?

Dive into the Biblical calling entrepreneurs are called to: making good, hard work possible. Consider the reframe Andy Crouch presents in his discussion of good work and good rest.

Show Notes:

Katherine Wolf on Good Hard Things
Andy Crouch on Good Work and Good Rest
Jordan Peterson + Rod Dreher on the Righ to be Unhappy, discussion on Crime + Punishment
Grace Over Grind
Tina Krohn Photography

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope...

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We discuss WHAT a lead magnet is, how to build one that actually converts, and the relevance of radical generosity as you help your potential buyer.

In any good digital lead strategy, there are three core activities that need to be tested until they work. One of those is a working lead magnet. It needs to bring in leads and be valuable enough that they are willing to trade their email for access.

But, we live in an increasingly difficult time to achieve this! In comes radical generosity.

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope...

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We discuss what agile marketing means, where it came from, and how it helps businesses grow more quickly, grow more consistently, and get the most out of their team.

Stewardship, growth mindset, focus, and data-driven values are significant parts of why agile is the best process for marketing strategy.

Leverage the power of your business by doubling your profit and your impact on the community.

Learn our 3-step Growth System for doubling outcomes for your company and a cause you're committed to helping.

In the spirit of radical generosity, we lay out our entire strategy and our 3-step system. No holds bar. We hope it's valuable to you and your team, and we hope it transforms your growth trajectory.

Resources:

Try Riverside.fm

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We know we're being manipulated, so should we give big tech our money? Deep-dive into how their algorithms work, the history of oral and social tradition, and consider some key ways NOT to play the social media game without destroying your business strategy.

Resources:

Try Riverside.fm
Take our free Growth Multiplication Masterclass

Notes from the show:

The Book That Made Your World
How the algorithms work
Social Media Behavior Study
PublicSq.

The Book that Made Your World: How the Bible Created the Soul of Western Civilization

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Is social good often just false virtue? And, if we want to be companies that not only measure profit but also community impact, how do we set the bar for Biblical responsibility in our cause?

We walk through the continuum of Cause-Centered Companies and explain the many shapes a company can take when they are double bottom line.

Resources:

Cause-Centered Companies Continuum
Try Riverside.fm
Take our free Growth Multiplication Masterclass

References:

Old Navy's “Imagine Fund”
“Checkerboard fund” from Vans
Interview with Magatte Wade + Jordan Peterson
Biblical investing "renounces" ESG
The book “Superabundance”
Christopher Rufo + Jordan Peterson

Superabundance: The Story of Population Growth, Innovation, and Human Flourishing on an Infinitely Bountiful Planet

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Growth mindset is not pervasive in business culture. It’s what we all admire and crave about “celebrity” venture capitalists, breakout startup owners, and leading innovators. But, it’s not something commonly understood or applied.

During this episode, we discuss the origins of growth marketing, why developing a growth mindset is foundational for every other conversation we’re going to have, and how to adopt a growth mindset in your own life and work.

Resources:

Jordan Peterson and Rod Dreher on the Tyranny of Comfort and why men need to have challenge and adventure.
Try Riverside.fm

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Join our warrior spirit as we use business growth strategies to fight for the next generation of Americans. Leveraging the growth of our business, we step into the world of vocally declaring American values, Biblical perspectives, and cause-oriented business.

We dive into the inspirational moments of the classic film Braveheart and its parallel to our company's pivot to help nonprofits and cause-centered companies that want a double bottom line -- both profit and good.

Valiant Business: Recent Episodes

Amy Alexander, David Mills, Chad Alexander