Amplified Intelligence: Recent Episodes
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Attention measurement specialists. Amplified Intelligence was founded by Dr Karen Nelson-Field who knew that the research foundations built by Andrew Ehrenberg could be combined with machine learning and innovative human minds to answer questions that had never been answered before.
Are you using attention-adjusted reach curves in your media planning? Discover more about the power of attention in reach-based planning here
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In her latest WARC article, Dr Karen Nelson-Field dissects the expectation-reality gap when it comes to attention efficiency in media. Read more.
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What are the key components to an effective human attention ecosystem? Dr Karen Nelson-Field dives into detail in this Forbes Council article
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The Shape of Attention is the backbone of prediction.
Author: Karen Nelson-Field. First published by Mediatel News on 16 February 2022..
Professor Karen Nelson-Field explains there is more to active attention seconds, with more complex shapes and patterns that impact outcomes.
Growing Brands with Attention.
It’s hard to build a brand without Mental Availability (MA). And it’s not just us saying it. If you have any doubts, read the work of Peter Field and/or Rob Brittain. MA is a competitive metric that assumes there is a finite number of brands competing for space in your memory. Which means, if one rises in the ranking, one must fall.
2022 will be the Year of Attention, but let’s go deeper.
Author: Karen Nelson-Field. First published by Mediatel News on 12 January 2022..
Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.
Attention data: the gift that keeps on giving.
Author: Karen Nelson-Field. First published by Mediatel News on 14 December 2021..
Mediatel News and Amplified Intelligence promised a revolution and we hope we have delivered.
How to choose the best attention measurement to optimise your advertising campaign. What do gold standard attention metrics look like?
How will you choose the best attention measurement to optimise the advertising spend for your brand? What does gold standard attention measurement look like?
In November 2020, the Irish National Lottery was the first northern hemisphere brand to subscribe to Amplified Intelligence’s attentionTRACE Media Planner, which plants them firmly ahead of the Early Adopter curve. We keep saying it (and the superstars at Irish National Lottery were clearly listening) but decisions based solely on short-term volume metrics do not […]
5 myths about attention in advertising.
The attention economy is on everyone’s lips, and with good reason..
Whether we measure it or not, there is one fundamental truth: advertising doesn’t work without attention.
Fast attention facts for optimising creative and buying media.
Reality Check 1: Humans all over the world are going about their day looking and not-looking, buying and not-buying. They just don’t love advertising the way marketers do.
5 things you need to know about attention in advertising.
Legacy metrics no longer paint a useful picture. It’s easy to talk about ‘disruption’ and ‘rule-bending’ while we wait for our Uber Eats, without truly considering the level of disruption affecting media and advertising at the moment. It seems ludicrous to accept this level of change, yet still expect legacy metrics to tell s what we need to know.