The Optical Foundry Podcast: Recent Episodes
The Optical Foundry
In this engaging episode, we sit down with David Duralde, the Creative Chief Officer of OGI Eyewear, to explore the dynamic partnership between independent eyewear companies and optical shops. David shares insights into what makes OGI Eyewear the perfect partner for independent optical shops. We delve into the unique value independent brands bring, the importance of innovation in product development, and the transformative impact of dedicated marketing support.
Hey OGI Team, buckle up for some insider scoop from Sales Reps Shari Kuntz and Shamar Collier about their epic time at Vision Expo East 2024 in the Big Apple! On our podcast, they spill the beans on all the cool stuff they saw and learned. Get ready for some real talk about why teamwork rocks and how to up your sales game like a pro. It's gonna be a wild ride packed with tips and stories you won't wanna miss, so grab your headphones and join us for the fun!
This month, we are joined by SCOJO New York Brand Manager Suraiya Pillai-Khan. Suraiya shares her insights on what sets SCOJO apart in the ready-to-wear readers market, and how she approaches working with accounts to stock their shelves with our top notch products.
Join us in this captivating podcast episode as we dive into the world of exquisite eyewear with David Duralde, the Creative Chief Officer at OGI Eyewear. Discover the allure behind two distinctive capsule collections, Seraphin Shimmer and Red Rose, as David shares insights into the inspiration, design philosophy, and the creative journey that brought these exclusive eyewear lines to life. From the subtle glamour of Seraphin Shimmer to the modern minimalism of Red Rose, each frame tells a unique story that transcends fashion trends. Gain a deeper understanding of the craftsmanship and innovation that set OGI Eyewear apart in the industry. 🎙️🕶️ #OGIEyewear #SeraphinShimmer #RedRose #EyewearFashion #PodcastInterview #DavidDuralde
Join us for an insightful year in review as Rob Rich, CEO of the Optical Foundry, shares his perspectives, milestones, and the exciting developments shaping the optical landscape. Get ready for an engaging discussion on the triumphs and challenges of the past year in the world of independent eyewear and optical practices.
Hello Optical Foundry crew! This month we are starting something new with our podcast, we are bringing reps into the conversation to share their insights and vision with all of us.
Today, we have Danielle Stevens, OGI Eyewear and Article One Account Executive to share her success tips on sales and digital engagement.
Article One Founder, Wes Stoody, stopped by to share his excitement for the new fall release, Vision Expo West, and what's to come for Article One in the new year.
Oh Hey There! This is your OGI Eyewear podcast, the hot spot for insights into what we’re up to at OGI! Today we have Chief Creative Officer David Duralde with us to spill all the details on the Fall collections, and what’s hot for Vision Expo West.
Let's Get Together!
Wes discusses his vision for the new Active x Optical Collection. Learn more about what makes the collection unique and who the ideal Active x Optical customer is.
Learn more about the OGI Eyewear Dealer Level Program. Our Customer Relations Manager, Sally, and Account Executive, Danielle discuss how to best utilize the Dealer Level Program in 2023.
Learn more about the new additions to the Article One Active Collection and how to describe them while in the field. Stay until the end to hear more about the future of Article One's product assortment.
Luke Brown discusses his extensive experience with OGI Eyewear and how things have changed since he started. Learn all about the current information systems that make up OGI Eyewear, with a sneak peek at where OGI 2.0 is heading next. Stay until the end to learn about Luke's favorite collection and biggest tech pet peeve!
Sally Anton is a certified optician and OGI's Customer Relations Manager. First, she discusses her experience in the optical field. Then, the discussion shifts to the Customer Relations team and what they do on a daily basis. Lastly, Sally discusses the feedback from the rep survey.
David Duralde discusses the latest release for OGI Eyewear, the Spring 2022 Release. First, some questions are asked regarding the overall release. Next, listen in for a deep dive into each major collection as well as frames to keep an eye out for.
Zac discusses his own sales philosophy as well as his goals for the sales team as 2021 wraps up and 2022 begins.
Wes Stoody discusses Article One and his vision for the brand and its new releases.
Topics Covered:
- 1:00- Pitching Article One to someone who's never heard of it before
- 6:34- Pitching Article One to someone who's on the fence
- 15:23- How joining The Optical Foundry has helped Article One
- 23:09- Wes' inspiration for Article One product
- 26:41- What aspects of the product to cover when meeting with an account
- 30:00- What luxury means to Article One
David Duralde discusses OGI Eyewear and his vision for future product releases and marketing initiatives.