No Excuses - with Chris George: Recent Episodes
Chris
Nearly 33% of Americans are signed up for a retail subscription. With countless subscription box companies out there, how do you STAND OUT?No Excuses is a show dedicated to sharing best practices and innovative strategies for acquisition, retention, and operations. Learn from one of the industry's leaders, Chris George as he sits down with a different SubBox owner each episode.These are quick, digestible conversations with a that troubleshoot the subscription growing pains that are familiar to all SubBox owners. In addition to co-founding SUBTA & SubSummit, Chris George also co-founded Gentleman's Box and has consulted dozens of subscription companies as they launch, grow, and scale. Don't miss your chance to grow your business! Listen to No Excuses.Source: Emarsys
Tune in as Chris George answers frequently asked questions from our SUBTA slack and FB groups.
subscriptionbox #growyourbusiness #subscriptions #eCommerce #DTC #SUBTA #subscriptionbusiness
Our 2021 Pitch Finalist, the Alaskan Seafood Guys, are back for more in this episode of No Excuses.
Tune in to see what advice Chris has for them as they are diversifying their offering and looking to embolden their subscription components.
📈 Grow your subscription knowledge & network.
Become a SUBTA member:
https://subta.com/join/
📝 Read subscription brand tips & tricks:
https://subta.com/blog/
▶️ Like this content? Subscribe to our channel & watch other videos:
https://www.youtube.com/subtastudios
💻 Follow us
Facebook: https://www.facebook.com/SUBSCRIPTIONTRADEASSOCIATION/
Instagram: https://www.instagram.com/subtastudios/
LinkedIn: https://www.linkedin.com/company/subta
Twitter: https://twitter.com/subtastudios
subscriptionbox #growyourbusiness #subscriptions #eCommerce #DTC #SUBTA #subscriptionbusiness
Back Again!
This week we are excited to be hosting Travelista Box! Last we spoke with Ansley, she had recently launched her subscription box and was excited to learn more.
With seven months more under her belt (an eternity in sub-box time), Ansley is ready to ask her most burning questions.
Learn what Chris about cash flow management, marketing, and more.
subscriptionbox #growyourbusiness #subscriptions #eCommerce #DTC #SUBTA #subscriptionbusiness
SHOW LESS
Focusing on acquisition and conversion tactics is crucial for growing your business.
This episode Chris George chats with the director of The Business Box, Lauren Prentice, who started her subscription box in 2020. Like many in our SUBTA community she is focusing on continuing to grow her subscriber base.
Tune in as Chris and Lauren workshop acquisition and conversion strategies.
subscriptionbox #growyourbusiness #subscriptions #eCommerce #DTC #SUBTA #subscriptionbusiness
In this episode SUBTA Chairman, Chris George, will discuss marketing channels and conversion tactics with PK’s Gift Closet Owner, Amy Rowell.
Get tactical tips to implement into your subscription startup immediately.
subscriptionbox #growyourbusiness #subscriptions #eCommerce #DTC #SUBTA #subscriptionbusiness
It seems like everybody has a different opinion! Ads v organic, Facebook v Google ads, organic, influencers, TikTok, blogs, email lists, referral programs, and it goes on and on as you know!
You simply cannot do everything all at once.
Entry Envy just launched in October, and the founder, Jennifer, is ready to grow. This week on No Excuses, Chris George will help inform Jennifer’s decisions on where she should invest her time & money.
0:00 Intro & Explanation of Entry Envy
6:28 Question 1 - What marketing channel to focus on?
12:40 Question 2 - Alternative acquisition channels
17:30 Question 3 - Product design advice
22:20 Question 4 - Marketing Angle - Should I sell it as a product or a subscription?
30:50 Closing
subscriptionbox #subscriptionindusty #subscription #growyourbusiness #SUBTA #DTC #subscription #ecommerce #startup #startups
Startup phase is where you lay the foundation for your growth phase.
The first year(s) of your subscription business is all about developing GOOD product, good reviews, good customer relationships. The growth phase is about ensuring you have a sustainable, profitable business.
This week on No Excuses, Chris George helps the CEO of Wildlife Outdoor Adventure, Jenelle Peterson, troubleshoot those exciting growth phase challenges.
How do you broaden your #BrandAwareness without spending a ton of #marketing dollars?
That is a crucial piece of the puzzle!
Tune in to our No Excuses Live to hear SUBTA Chairman, Chris George, give his advice on how to best create brand distinction on a tight budget to this week's guest, Puzzle Culture Box.
Standing out from your competition is a crucial piece of defining your value prop, and it’s also about clearly defining your target audience.
subscriptionindusty #subscription #growyourbusiness #subscriptions #subscriptionbox #businessTips #eCommerce #DTC #puzzles #puzzling #subscriptionbusiness
This week’s guest, Victoria Marie, has just shipped out her second round of boxes and is looking forward to Chris' insights.
📈 Grow your subscription knowledge & network.
Become a SUBTA member:
https://subta.com/join/
📝 Read subscription brand tips & tricks:
https://subta.com/blog/
▶️ Like this content? Subscribe to our channel & watch other videos:
https://www.youtube.com/subtastudios
💻 Follow us
Facebook: https://www.facebook.com/SUBSCRIPTION...
Instagram: https://www.instagram.com/subtastudios/
LinkedIn: https://www.linkedin.com/company/subta
Twitter: https://twitter.com/subtastudios
subscriptionbox #subscriptionindusty #subscription #growyourbusiness #SUBTA #DTC #subscription #ecommerce #startup #startups
This week Chris George will be answering some questions curated by our SUBTA community. We want to make sure no subscription question goes unanswered.
Questions include:
What is the best use of ad money to get more eyes on a brand/product for immediate sales?
At what point do you decide you need to hire help?
What do you do when you receive negative feedback about your product?
What is a good pay structure for an affiliate program?
What should I send influencers who are promoting my product?
Comment your questions in the chat now to have them answered by the SUBTA founder who has helped hundreds of subscription businesses. Jump on the live and hear your questions answered.
0:00 Introduction
1:33 Best use of ad money
3:15 When to hire additional staff
4:50 Pay structure for an affiliate program
6:36 Working with influencers
7:33 Receiving negative feedback
9:10 What is SUBTA?
11:00 Closing
Did you know that 70% of adults identify as lactose intolerant?
That’s a massive potential target audience.
Leaving lactose is a business looking to strengthen their subscription component, and figuring out how to best locate, grow, and nurture their subscriber base is paramount to their success.
Chris George will help them strengthen their acquisition strategy on this episode of No Excuses.
subscriptionindusty #subscription #growyourbusiness #subscriptions #subscriptionbox #businessTips #eCommerce #DTC #lactosefree #lactose #lactoseintolerant #subscriptionbusiness #subscribeandsave
Like many companies this year, BeneFITSports Box, a nutrition and supplement box for college/high-school athletes, had to make a pivot in #marketing tactics. With schools being virtual and many sports leagues being canceled, Jason and his co-founder had to get creative.
Lear about #growing and #scaling your #subscriptionbox business. Navigating customer #acquisition strategies, early stages of #influencer marketing, and social media management.
📈 Grow your subscription knowledge & network.
Become a SUBTA member:
https://subta.com/join/
📝 Read subscription brand tips & tricks:
https://subta.com/blog/
▶️ Like this content? Subscribe to our channel & watch other videos:
https://www.youtube.com/subtastudios
💻 Follow us
Facebook: https://www.facebook.com/SUBSCRIPTION...
Instagram: https://www.instagram.com/subtastudios/
LinkedIn: https://www.linkedin.com/company/subta
Twitter: https://twitter.com/subtastudios
Growing your subscription business takes a long-term strategy. But the larger the subscriber base you have, the better prices, products and services you have access to.
It’s the proverbial cart and horse situation. This is the case for PurpleBundle. A digital bundling service that gives customers access to discounted rates.
📈 Grow your subscription knowledge & network.
Become a SUBTA member:
https://subta.com/join/
Growing your #subscriber base with a small #marketing budget is possible!
It’s a gradual process that involves a mixture of scrappiness, tenacity, and tactfulness. This episode of No Excuses is chalked full of tactical #advice from SUBTA Chairman, Chris George.
📈 Grow your subscription knowledge & network.
Become a SUBTA member:
https://subta.com/join/
📝 Read subscription brand tips & tricks:
https://subta.com/blog/
▶️ Like this content? Subscribe to our channel & watch other videos:
https://www.youtube.com/subtastudios
💻 Follow us
Facebook: https://www.facebook.com/SUBSCRIPTION...
Instagram: https://www.instagram.com/subtastudios/
LinkedIn: https://www.linkedin.com/company/subta
Twitter: https://twitter.com/subtastudios
SubscriptionBusiness #ecommerceBusiness #entrepreneur #startup #growyourbusiness #businessMotivation #businessTips #SubscriptionBox #SUBTA #DTC
When you are in the early stages of your subscription, you have an abundance of questions! That's where Chris G comes in.
Ansley recently launched the Travelista Box, a quarterly seasonal subscription box. This episode covers everything from CAC and marketing, to personalization and curation. And for those wondering about their next hire, they strategize that as well! This episode is chalked full of some of the most important questions every subscription box has when scaling and growing.
Customizing your subscription offering can create high acquisition and retention, but can be time-consuming and costly. Knowing when and how to offer customization is crucial to #SubscriptionBusiness success.
Kiwi EcoBox is featured this week on No Excuses as they troubleshoot their growth trajectory and their current customizations.
As #subscription #entrepreneurs, your companies are in a constant state of change. How can you keep moving forward while you #change everything?
There are so many possibilities to go after and problems to solve, that it can feel overwhelming. Maybe you're moving to a new e-commerce platform, rebranding, expanding distribution channels, creating new content, all while still serving your existing customers and daily workload. The #hustle is real!
In this episode of No Excuses, Chris George will sit down with Jon from Wild Alaskan Seafood Box to troubleshoot the many opportunities in front of their unique #subscriptionbusiness
Like many business owners in the pandemic, Jill Lodato had to get creative. That’s why she pivoted her brick-and-mortar business to a monthly subscription model.
Jill is ready to take Kids Baking Club to the next level and is looking forward to some direct feedback from SUBTA Chairman, Chris George.
📈 Grow your subscription knowledge & network.
Become a SUBTA member:
https://subta.com/join/
📝 Read subscription brand tips & tricks:
https://subta.com/blog/
▶️ Like this content? Subscribe to our channel & watch other videos:
https://www.youtube.com/subtastudios
💻 Follow us
Facebook: https://www.facebook.com/SUBSCRIPTION...
Instagram: https://www.instagram.com/subtastudios/
LinkedIn: https://www.linkedin.com/company/subta
Twitter: https://twitter.com/subtastudios
subscriptionindusty #subscription #Subscriptionbox #businessTips #Subscription #womenEntrepreneurs #WomenBusinessOwners #ecommerce #DTC
How do you plan for #subscription Expansion?
If you are a #subscriptionbox that wants to #scale your business but you are not sure how to take it to the next level, you are not alone. Chef Farrell, the founder of Marshmallow of the Month Club, joins Chris G to troubleshoot those growing pains.
How to ship on a consistent schedule, where to focus #adspend , and how to best navigate #brand partnerships. These are all questions that will be addressed on this episode of No Excuses with Chris G
ecommerceBusiness #entrepreneur #startup #growyourbusiness #businessMotivation #businessTips #SubscriptionBrands #SUBTA
On this episode of No Excuses, Chris chats with inspiring #entrepreneur, Trudy Armand, about her #subscription box #startup and how to #grow to the next level.
They dive into #conversion rates, #affiliate #marketing #surveys , checkout processes, and much more.
The grind is hard for solo-entrepreneurs!
Doing it all yourself is not easy, nor is it sustainable in the long run. In this episode of No Excuses, Elizabeth Nguyen from the #startup #subscriptionbox TreatCrate will fire questions at SUBTA Chairman, Chris George.
Chris will help Elizabeth with managing inventory with fluctuating numbers of subscribers and identify what key metrics to look at for guidance.
ecommerceBusiness #entrepreneur #startup #growyourbusiness #businessMotivation #businessTips #SubscriptionBrands #SUBTA
How do you find your target audience, and when you find them, how do you market to them? Go where their attention is! Don't shy away from marketing opportunities.
As subscription companies, we need to find audiences who want to be repeat customers. Truly knowing your targeting audience is invaluable. In this episode of No Excuses, Chris George chats with the founder of Flyer Gaming about how to best leverage marketing dollars to spread the word about their custom gaming sets.