Let's Talk MKTG: Recent Episodes
Jessie Behar
Let's Talk MKTG (short for Marketing) is a virtual community and discussion forum for all things marketing including - brand strategy, digital marketing, targeting, product development, social media and much more. We aim to evolve marketing one conversation at a time, created for marketers and non-marketers alike. A forum connecting OG marketing basics to the mass, in an easy-to-understand (and implement) language. It's an outlet to share and discuss marketing and branding tactics that work (and don't). An educational business tool for those new to marketing and a trend-watching channel for those continuing to evolve their marketing expertise with the ever-so-changing times. #LetsTalkMKTG
The holiday season is not only the merriest time of the year - it’s also the BUSIEST time of the year! With these 6 steps, learn how to leverage marketing during the holidays to make this holiday season your best business season yet! Create a Holiday Marketing Plan to establish special seasonal moments, attract new customers, build loyal clientele and enhance your overall shopping experience! #LetsTalkMKTG
Social Media has become one of the most important marketing channels in our world, so it's no surprise that establishing a social media strategy should be at the top of your priority list as a business owner! In Episode 15, I walk you through 3 pieces of advice you should take into consideration to create an EFFECTIVE social media strategy that drives customer engagement & ultimately leads to more conversions & sales. #LetsTalkMKTG
Do you have an idea for a product or service but aren't sure how to translate it into a profitable business? Working through a Business Plan can help flesh out product concepts and ideas - and give you directional next steps to help you bring your idea into fruition! On this episode of Let's Talk MKTG, I walk you through the 7 sections of a Business Plan, how to start writing it, what questions you should ask yourself, and how long you should spend on it. What are you waiting for?! #LetsTalkMKTG
Marketing & Sales are the heart and soul of any business. But how should they play together in order to create the most effective content and convert customers to loyal purchasers? In Episode 13, we talk about how Marketing & Sales can (and should!) work together to curate content for each stage of the Customer Journey funnel - from awareness all the way through to loyalty.
Instead of dedicating a full episode to talking about one marketing topic, Episode 12 kicks off the "School of Iconic Brands" series where I dive into ONE iconic brand and discuss what driving factors have continued to make it iconic - generation through generation. If a brand has been around for 25+ years, then it MUST be doing something right! So let's learn from these iconic brands and translate their wins into our strategies for the future. On Episode 12, we tap into what factors make Nike... NIKE - the athletic-wear powerhouse!
In this episode, I confess the top 8 Marketing mistakes I've made! We discuss how you can learn from them for your business and avoid making them at all costs. We're all about the #MarketingMovement, learning from each other and working smarter. This is a Marketing Confessional you won't want to miss!
Let's Talk MKTG Episode 10 is all about how to create a marketing strategy with intention. Intentional Marketing materializes when you have a cohesive marketing plan, where all of the pieces of your marketing strategy are intentional, or deliberate - they work together and support one another. The epitome of marketing is intentional marketing. Every marketer or business owner should want their marketing strategy to embody intentional marketing. Listen to this episode to learn 3 steps on how to start marketing with intention today!
On episode 9 of Let’s Talk MKTG, we discuss how to conduct market research for a small business. If you’re a business owner or looking to launch a business/product - this one is for you! Market Research is a vital pillar of marketing, it’s how you can learn directly from your target audience about their preferences, likes/dislikes and patterns. Listen through 4 quick, easy and cost effective steps to help you conduct market research to better understand your audience to curate your marketing and/or innovation strategies accordingly. Listen & learn! #LetsTalkMKTG
In this episode, we’ll be addressing the infamous question, “Why are my Facebook and Instagram Ads NOT working?” We’ll dissect two major issues that are typically overlooked, which might be causing your digital marketing campaigns to FAIL. Then we’ll dive into how you can resolve these issues and set up your campaigns to reach new target customer segments and (most importantly) optimize your digital ad spend.
In this episode we cover Steps 9 and 10 of the 10 Steps to Create a Marketing Strategy! We’ll discuss how to choose what channels and platforms to engage in based on where your target audience is active. Then we’ll dive into how to create a marketing calendar, brand-specific campaigns and then finally - launch your initiatives. #LetsTalkMKTG
In this episode we cover Steps 7 and 8 of the 10 Steps to Create a Marketing Strategy! We’ll discuss how to create smart marketing goals & objectives that are relevant for your business with effective call to actions. Then we’ll dive into how to craft your brand messaging to help you reach your goals, give your brand a personality and communicate with your target audience successfully.#LetsTalkMKTG
In this episode we cover Steps 5 and 6 of the 10 Steps to Create a Marketing Strategy! Primarily, we’ll discuss how you should price your product or service. You’ll learn the ultimate pricing formula and assure that you’ve accounted for all of your cost of goods and that you account for profitability. Pricing is how your business will generate revenue, so this step is key to your business’s success! #LetsTalkMKTG
In this Let’s Talk MKTG episode, we cover Steps 3 & 4 of the 10 steps to Create a Marketing Strategy! We discuss how to conduct and analyze competitive industry research AND how to use that to identify YOUR point of difference. You’ll learn step-by-step how to conduct a thorough industry analysis, how to create a brand perception map & how to use these tools to identify how YOUR business will stand out from the rest of the industry.
Step 2 of 10 in Creating Your Marketing Strategy! In this episode we discuss how to identify your target audience, meaning the people who are most likely to purchase your product/service. I challenge you to define your target audience by more than just demographic statistics; get into the mindset of your target consumer by understanding their behaviors and attitudes.
Step 1 of 10 in Creating Your Marketing Strategy! In this episode we dive into identifying & defining your product/service(s), laying the foundation to build a strong brand. What are you selling and why? We'll discuss how you can create your 1-minute product pitch, dive into the problem your product is solving on an emotional level and define your key product details. #LetsTalkMarketing
In this episode of Let's Talk Marketing, learn how to create a Marketing Strategy curated for your brand, product or service in just 10 steps. Do you even need a Marketing Strategy? The short answer is, yes. A Marketing Strategy is essential for any business owner, freelancer, consultant or human trying to monetize their products/services. It provides a plan for how you will talk, engage and exchange with your customers/target audience across relevant channels. Where do you start? Start by listening to this episode!
Let's Talk MKTG (short for Marketing) is a virtual community and discussion forum for all things marketing including - brand strategy, digital marketing, targeting, product development, social media and much more. We aim to evolve marketing one conversation at a time, created for marketers and non-marketers alike. A forum connecting OG marketing basics to the mass, in an easy-to-understand (and implement) language. It's an outlet to share and discuss marketing and branding tactics that work (and don't). An educational business tool for those new to marketing and a trend-watching channel for those continuing to evolve their marketing expertise with the ever-so-changing times. #LetsTalkMKTG