Authentic Online Marketing: Recent Episodes
Linda Barutha
In the ever-changing online business space now more than ever people are craving authenticity. But how do you incorporate that into your marketing? Each week I speak with business owners I consider authentic and we talk about what's working for them.
Preparing to enter the complex and unique world of online business? Then, what’s better than learning from one of the best in the field? In this week’s podcast, we have Laura Berman Fortgang to teach us the ins and outs of being in the biz. Laura’s professional life is anchored by her international reputation as a pioneer and 25-plus-year veteran in the personal coaching field. Only one expression of her years supporting people to find meaning, purpose and satisfaction in their lives, Laura is also a best-selling author, sought-after speaker, TV personality (Oprah and All National Morning Shows), corporate spokesperson, interfaith minister and performer. Her TedX talk currently boasts over 1.7 million views. Laura’s five books are now published in 13 languages. She has addressed public and corporate audiences in many parts of the world on topics such as Reinvention, Career Satisfaction and Change as well as bringing coaching to diverse clients ranging from homemakers, celebrities and Fortune 500 companies to NASA and the Army Corps of Engineers. She’s best known for her unique career transition “Now What?®” methodology and The A-List Coach Business Mentoring Program which supports coaches and consultants to mine their own methodology to grow their income and impact. Achieve your dream online business today with BeTru2You! Links: Six-Steps from Practitioner to Sensational Brand
https://www.thealistcoach.com/six-steps
How to connect with Laura: https://www.instagram.com/LauraBFortgang
https://www.linkedin.com/in/laurabermanfortgang/
https://www.facebook.com/groups/250652099970950
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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What does it take to write for another person? And how does one start a career in ghostwriting? Today, we have Shari Reinhart to open our doors to this industry and how it may even bring us to the Oprah Winfrey Show. Shari Reinhart is a ghostwriter, developmental editor for all nonfiction categories and podcast host of The Metamorphosis Monologues. When Shari was picked up to read from her personal journals on an episode of the Oprah Winfrey Show, she took that validation and ran with it. Shari is a full-time creative nonfiction writer and works with people to help them get their truth and excellence out into the book they dream of writing and publishing. There is real power in writing, storytelling. So if you’re on a personal transformation journey and you want to write about it, do it! Do you have the passion for writing? Start the journey today by listening to this week’s episode of BeTru2You! How to connect with Shari: https://www.facebook.com/shari.reinhart/
https://www.facebook.com/TheMetamorphosisMonologues
https://www.linkedin.com/in/sharireinhart/
https://www.instagram.com/themetamorphosismonologues
https://podcasts.apple.com/ca/podcast/the-metamorphosis-monologues/id1524512709
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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Tap Into the Magic of LinkedIn for Business Success: Utilize one of the most powerful tools to achieve success in your business. In this week’s episode, we have Jennifer Corcoran to enlighten us on the magic of LinkedIn. Jen Corcoran aka the ultimate super connector helps small businesses to grow on LinkedIn. She helps introverted, empathic and highly sensitive female coaches, consultants & solopreneurs attract their ideal client to reach that next level of revenue without having to pay for ads or do awkward cold outreach. Jen helps entrepreneurs to increase their confidence on LinkedIn by teaching them how to super-boost their LinkedIn profile and connect with finesse in order to raise their brand, attract more clients and make more money in a holistic and human way. She is one of the UK's most successful LinkedIn Trainers and helps thousands of people thrive through her online courses, consulting and workshops. In 2020 she won the title of the #1 Trusted Marketing Advisor in the UK with Enterprise Nation. Discover LinkedIn’s magic and use it to your advantage. Take a listen to this week’s episode of BeTru2You! Links: Sign up to Jennifer’s emailing list at www.mysuperconnector.co.uk to get 5 days of LinkedIn tips.
How to connect with Jennifer: https://www.linkedin.com/in/jen-corcoran-mysuperconnector/
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
Want to be in the know whenever I've got new content, freebies, and classes? Sign up for my email list.
Know what it's like to be successful and still feel stuck. Almost three years ago, Catherine Arkema hit a wall when she had reached a high level of success in my business, but it was still not where she wanted to be. Working harder wasn't the option, and her confidence and happiness started to slip. Something had to change, and she knew it all started on the inside. Today, Catherine guides female entrepreneurs and professionals through a transformative program to create the life and business of their dreams by teaming with one of the world's best at unlocking human potential and success, the Proctor Gallagher Institute and becoming certified in Neuro-Linguistic Programming, Time Line Therapy, and Hypnotherapy. What she teaches are the exact skills she uses to reach every next level of personal and professional success because all success starts on the inside! Tune into this week’s episode with Catherine Arkema! Links: How to connect with Catherine: www.catherinearkema.com
https://www.instagram.com/catherinearkema/
FG Group: From Stuck to Unstoppable
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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Living in the Hustle Culture, the grind never stops, which in turn, leads to burnout almost all the time. Everyone experiences overwhelm and burnout at some point, but what can we do to avoid reaching our draining point? To help us with this, we have Cory Zacker to discuss the key to eliminating overwhelm and burnout. Cory Zacker is a business consultant and strategist, as well as a certified Positive Psychology coach. She helps brilliant, female service providers grow, nurture, and manage their business with personalized growth strategies and business mindset coaching. With over 20 years of entrepreneurial experience, Cory uses her business wisdom plus her warmth and humor to help entrepreneurs align with their core values, simplify their systems, and manage and grow their teams all while reducing the stress and overwhelm of growing their thriving business. Keep your fire burning and get the motivation you need with this episode of BeTru2You! Links: Crazy to C.A.L.M. - Tips & Tools to Get You Out of the Overwhelm in Your Business and Your Life
https://bit.ly/coryzackercrazytocalm
How to connect with Cory: https://www.instagram.com/coryzackerconsulting/
https://www.facebook.com/coryzackerconsulting
https://www.linkedin.com/in/coryzacker/
https://www.coryzacker.com/
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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Learn how the power of video podcasting leads to business expansion: In business, nothing is constant. You must always adapt and innovate; hence, it’s important to branch out and expand your business through various strategies and systems. In this week’s episode, Jocelyn Montemarano joins us to tell us more about video podcasts and how it can be a powerful tool for business owners like us. Jocelyn Montemarano is the founder, award-winning content strategist, dedicated tea drinker, and outdoor enthusiast of Connect Through Content. In the digital marketing world of trends, algorithms, and pressure to be online 24/7, Jocelyn is known for empowering experts to simplify their marketing and show up online in a more purposeful way. She supports rising thought leaders create a video podcast show so you can stand out, connect with more of the right people, and generate consistent organic leads and sales with ease — without stressing about the latest Instagram algorithm or iOS updates. Using her Profitable Content Ecosystem™, you get a strategy that’s designed to position you as a sought-after thought-leader, cultivate an engaged online community, and provide you with a consistent and diverse source of traffic, leads, and sales, so you can scale sustainably and build a lasting brand. When she’s offline, you can find Jocelyn spending time in nature, whether that’s on a hike, on a SUP, or snowboarding. If she’s not there, she’s curled up on the couch with her rescue pup, Tucker, and the latest book from Reese Witherspoon’s book club or rewatching Schitt’s Creek. Take a step forward for your business and head over to lindabarutha.com to listen to the latest episode! Links: Insights and Guidance on How to Create the Authority, Visibility, and Connections
https://view.flodesk.com/pages/61ea30d96114df05454c32a7
How to connect with Jocelyn: https://www.instagram.com/connectthroughcontent/
https://www.connectthroughcontent.com
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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A Fresh Take on Starting an Online Business: As business owners, we’ve dug up every article, every book, and every tip there is to help us achieve success. And most of the time, it’s all the same 3 to 5 advice rephrased and modified. If you’re looking for a fresh take on how to start your online business, then April Porter has got you covered in this week’s episode of BeTru2You! April Porter is a business growth strategist and advisor to hundreds of franchisees and the CEO of Ask April Porter, where she helps franchise owners accelerate their growth and profits in record time. As an award-winning entrepreneur with a proven record of success in growth strategy, April has experienced first-hand the joy of building a business that creates a dream life. Now, she is fulfilling her mission of teaching franchisees how to fill the gap between the franchise model & the executive-level know-how needed to increase revenues, build a reliable team, & scale to multiple locations. Ready to take on the online business industry with a set of fresh eyes? Then, take a listen to today’s podcast! How to connect with April: https://www.instagram.com/askaprilporter/
https://www.linkedin.com/in/aprilporterbrands/
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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HECK YES! Single, Repeatable & Sustainable Marketing System: Looking for new strategies for your business? Well, BeTru2You got you! In this week’s episode, Melissa Mitchell discusses video systems that can effectively market your business. Melissa Mitchell is a YouTube expert and owner of Wandermint Creative. She specializes in helping online entrepreneurs and coaches build organic lead generation machines with YouTube. She offers a variety of video services including helping you produce 6 months of specifically written, filmed, and targeted videos that will bring you leads on autopilot (Yep! Even when you’re sleeping). Her goal is to help you take back time in your business by creating single, repeatable and sustainable video systems that make content creation and lead generation a breeze! She is sharing some of her best tips and strategies to use video marketing for your business. Take a listen! Links: You can sign up for her free masterclass to learn the 3-phase video lead machine method here:
https://lindabarutha--wandermintcreative.thrivecart.com/power-of-youtube/
How to connect with Melissa: https://www.youtube.com/wandermintcreative
https://www.instagram.com/wandermintcreative
https://www.facebook.com/wandermintcreative
https://www.facebook.com/groups/youtubeorganicleadmachine
https://www.tiktok.com/@wandermintcreative
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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From No Voice to LeadHERship: As an entrepreneur, whether you like it or not, you are a leader. You have to know how to manage teams and you also got to have the big picture for your business. To help us become the leaders that we aspire to be, we have Renee Dominguez in this week’s episode of the podcast. She shares her journey to becoming a LeadHERship mentor and how important it is to empower women in business. Renee is a business strategist, leadership consultant, strategist, workshop facilitator, speaker, mentor, and motivated professional who believes in sharing her enthusiastic work ethic and life experiences with other like-minded people. From being a high school dropout to obtaining degrees from private colleges, she has experienced imposter syndrome, hardships, and self-doubt along the way but has overcome obstacles to earn success. Renee has curated a career as the CEO of Empowered LeadHERship, where she mentors and empowers others to step into the workforce with confidence, resilience, and an open mind to everything they can accomplish. She has spent most of her career in leadership roles empowering women by teaching them not only to claim a seat at the table but to create the table for themselves.
Sounds interesting? Take a listen to this week’s episode of BeTru2You!
How to connect with Renee: https://www.instagram.com/empoweredcoach/
https://www.facebook.com/empoweredleadhership
https://www.linkedin.com/in/empoweredcoach/
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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Understanding how Visuals affect the way Customers see your Business: Have you ever had your website audited? It’s important to get your sites audited to find resolutions to issues that you didn’t even know existed. To help us make sure we effectively cater to our customer's wants and needs, we have James Hipkin for this week’s episode. Since 2010, James Hipkin has built his clients’ businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach. “James explains the ins and outs of digital marketing in ways that make sense.” Take a listen to BeTru2You’s first episode of Season 2 now!
Links: Book a FREE Six Seconds or Less website UX audit
https://sixsecondsorless.com
How to connect with James: james@red8interactive.com
https://inn8ly.com/expert-podcast-guest/
https://www.linkedin.com/in/jameshipkin/
https://twitter.com/jhipkin
https://www.facebook.com/inn8ly
https://www.instagram.com/inn8ly/
https://twitter.com/inn8ly
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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Don’t drive your business blind! Numbers and data may be overwhelming, but it’s vital to your business, so don’t overlook them. In this week’s episode of BeTru2You, Donna Dube discusses what we need to know about data and how measuring them helps our business grow. Donna Dube is the founder of Productivity Plus and provides operational excellence to 6-figure entrepreneurs through an ongoing strategic partnership. Donna helps the CEO reach their full potential without the burnout and stress that comes with managing a growing and scaling business. She believes that ease and efficiency in small business comes directly from making data-driven business decisions. As Donna likes to say, data helps you stop leaks, find opportunities and boost your revenue. Know your numbers, grow your business!
Head on to BeTru2You and take a listen to today’s podcast to start utilizing your data correctly today!
Links: 10 KPIs You Can Measure Today
https://www.producthttps://www.productivityplusva.ca/10-kpis-you-can-measure-today
How to connect with Donna: https://www.facebook.com/donna.dube.96/
https://www.linkedin.com/in/donna-dube/
https://www.instagram.com/productivityplusva/
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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How do you turn conversations into sales? What do you say? What are conversations that convert? Elizabeth Yang has the answers for you, and it’s human connection. In this week’s episode, Elizabeth shares how to lead conversations with sales. Elizabeth Yang is an online business strategist and monetization expert helping purpose-driven, diverse entrepreneurs grow their leadership and elevate their message to turn premium customer YESES into happy sales online. She’s the founder of Inclusive Social Selling and the CEO of Better With Company, a high-touch business coaching and training agency. She specializes in the customer mindset to charging more, high flow performance, leadership, and talent & team optimization. She has 10 years of experience in innovation and product marketing with Fortune 10 companies. Others describe her as an energetic and passionate speaker, trainer, mentor, and powerhouse. Most recently she was called the "Monetization Queen" thanks to her ability to help clients charge 2X-25X more creating premium brands.
Elizabeth is the creator of the Customer YES! Lab, a 12-month online business mentoring accelerator that helps diverse entrepreneurs launch online to diversify their income streams with in-person and online services to maximize their income and impact. She’s also the founder of Hmong Women Take on the World, a Global Online Leadership Summit that brings hundreds together to globally celebrate women and girls across 8 countries.
She's helped clients and companies become better leaders, build winning teams, and achieve sales growth with better customer experiences, relationship marketing, and product communities. She's trained in Neuro-Linguistics Programming (NLP), Tiny Habits, Gallup's Builder Profile 10 Talents, and Predictive Index.
She lives in Minneapolis with her family. She enjoys reading, music, traveling, and hula hooping. Hearty laughs are what's most incredible in her life and network. Connect with her at TalkWithElizabeth.com.
Sounds interesting? Go ahead and take a listen to this week’s episode of the podcast.
Links: Decision Tree: How to Know If It's Premium Worthy
https://freebie.elizabethyang.biz/premium-offer-decision
How to connect with Elizabeth: TalkWithElizabeth.com
https://www.facebook.com/elizabethyang.biz
https://www.facebook.com/coachelizabethyang
www.elizabethyang.biz/group
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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Being our authentic selves does not solely focus on who we are when no one is looking, but also, on who we are when we connect with others. Through collaboration, we are able to highlight our personalities and complement those we collaborate with. To learn more about this, Mariah and I discuss the importance of collaborations to authentic marketing and why it should be a part of your marketing strategy. Mariah is an SEO Visibility Strategist & Intuitive Marketing Coach that helps online business owners get found, get noticed, and get booked by their ideal clients without stressing about social media or paid ads. Since 2015, she’s been supporting entrepreneurs in transforming their organic marketing strategies from a never-ending to-do list to being simple, practical, and powerful. She believes that increasing visibility and growing your business doesn’t have to be difficult or overwhelming. When you show up online in a way that’s authentically aligned with YOU and your natural strengths, your marketing has no choice but to become magnetic. She’s been quoted on Forbes.com, interviewed on USA Weekly, and was a Keynote Speaker in the Honeybook UPWRD Accelerator Program. When she’s not creating magic online, she’s hanging out in Buffalo, NY ordering americanos at local coffee shops, learning something new in a workshop class, or testing out new recipes in the kitchen. Are you thinking of working with other passionate individuals? Head on to this week’s episode of BeTru2You to get ready for your next collaboration! Links: https://mariahmagazine.com/roadmap
How to connect with Mariah: https://www.mariahmagazine.com
https://www.instagram.com/mariahmagazineco/
https://www.youtube.com/c/MariahMagazine
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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Our wardrobe is not only a determinant of our outer self but of our inner self as well. It expresses our character and personality, in turn, boosts our confidence. Imogen Lamport talks about appearance and our perception of ourselves relating to clothes. Imogen Lamport is an international industry award-winning Image consultant, international speaker, personal styling trainer and author of 4 books as well as the online encyclopaedia of colour and style – Inside Out Style. With over 18 years as an image consultant and image trainer, Imogen is passionate about helping expert visionary women express their brilliance that’s in alignment on the outside with who they are on the inside to create authentic inspirational personal brands.
If you want to dress the part of a CEO or just bring out the true authentic you, head on to BeTru2You and listen to today’s podcast episode.
Links: Discover Your Core Personality Style – Take the Quiz and get your Personality dressing style guide
https://insideoutstyleblog.com/personal-style-quiz
How to connect with Imogen: https://www.facebook.com/InsideOutStyleBlog/
https://www.instagram.com/insideoutstyleblog/
https://www.youtube.com/c/ImogenLamportInsideOutStyle
https://www.pinterest.com.au/imogenlamport/
https://insideoutstyleblog.com/
Imogen@bespokeimage.com.au
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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Visibility is not always about always speaking up and being loud and proud. It's also about the simplicity of observing other people and taking action in how you can help them. Susan Barber talks about this and shares her experience with visibility as an introvert. Susan M Barber, Author, Former Fortune 500 Director, turned Executive Coach helps business leaders to play bigger, increase their visibility and finally, shine a light on their leadership strengths so they can elevate their position in the workplace. She brings a depth of business knowledge to her coaching from her 25+ years of leadership experience at Kraft Heinz. As the author of The Visibility Factor, she is creating a visibility movement for leaders to show their value and be seen for their true talent. Susan is married with three children and lives in the Chicago area. If you’re also having troubles with visibility, take a listen to this week’s episode of BeTru2You, so you’re invisible no more! Links: Here is a summary of Susan’s book, The Visibility Factor.
https://susanmbarber.com/wp-content/uploads/2022/02/Visibility-Factor_book-summary_20210925.pdf
How to connect with Susan: https://www.linkedin.com/in/susanbarbercoaching/
https://www.facebook.com/susanmbarber29
https://susanmbarber.com
https://susanmbarber.com/thevisibilityfactor
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
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There are many things that can help business owners improve their businesses, but one of the most important ones is the client’s feedback and experience. It allows business owners to reflect on the products and/or services they offer and improve from that. To understand this concept better, we have Alicia Lozano in this episode helping us in all aspects of our business. Alicia Lozano is a Business Operations Consultant that supports emerging agencies elevate their business processes to match their agencies value. Her company's party trick is that they give emerging agencies a personalized action plan for systematizing their backend operations so that they can increase revenue and make more impact. You can find her strategizing about how to best streamline your business and then rolling up her sleeves to do the work it takes to bring your vision to life. You were born a visionary and she was born to integrate. She is the creator of The Business FLOW framework, a Business-Design framework she uses to transform the operations of your business. Her credentials include a graduate degree in Organizational Development and Leadership, seven years of Human Resources, corporate coaching, consulting, and training. Alicia is a wife, dog-mom to four rescue pups, and enjoys a good enchilada plate! Alicia is on a mission to make entrepreneurship more sustainable for the CEOs who dream of freedom and have the grit to get it done. Like what you’re hearing? Then, head on to BeTru2You and take a listen to today’s episode. How to connect with Alicia: www.themotivatedco.com
https://themotivatedcocommunity.ck.page/a127d3d35f
https://hello.themotivatedco.com/public/form/view/61fec9d6097aa4d60d721f6a
https://my-store-c4758b.creator-spring.com
https://www.instagram.com/iamalicialozano/
https://www.linkedihttps://www.linkedin.com/in/aliloz/n.com/in/aliloz/
https://linktr.ee/themotivatedgrl
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
- Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen!
- Rate and review the podcast on Apple Podcasts.
- Tag me @lindabarutha on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!
Interested in learning more about working with me? Click here to learn more about how we can work together.
Want to be in the know whenever I've got new content, freebies, and classes? Sign up for my email list.
Marketing is more than just putting your brand out to the world. It’s doing in-depth research on your market and establishing your brand’s purpose. To help with this, Mikaela Bolling shares how she and her sister provide quality marketing services to their clients. Mikaela is the co-founder of Brilliant Marketing, a marketing and branding consultancy for brands reimagining the world. She has a background in environmental sustainability and is currently finishing up her Executive MBA at the University of Hawai'i. She loves helping purpose-led businesses and nonprofits grow through gaining clarity on why they matter through research, messaging, and a conscious marketing approach that aligns a brand's marketing activities with their higher purpose. Living in Hawai'i but originally from Alaska, Mikaela is always ready for an adventure! Are you a marketing agency owner, starting a business with a sibling, or just wanting some tips for your business? If so, take a listen to this week’s episode of BeTru2You!
Links: Sign up for our monthly marketing tips:
https://share.hsforms.com/1Hvb82bdnR5-gCVIvp4dvvgbquaf
DM us at:
https://www.instagram.com/brilliant.marketing/
How to connect with Mikaela: https://www.instagram.com/brilliant.marketing/
https://www.linkedin.com/company/18984342/
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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Visibility tips from Social Media Love with Angélique Binet: With the Internet, all of the tools that we need to mark our brand are just at our fingertips, and it’s on us on how we use it. Will you use it to reach a bigger audience? If yes, then Angélique Binet’s tips on this week’s episode will surely help you. Angélique Binet is a social media marketing consultant specialized in paid traffic and client acquisition for women entrepreneurs & speakers, founder of Social Media Love. She was a French newspaper journalist and Canadian TV reporter. Raised on a farm in France, Binet is a graduate of La Sorbonne University in Paris, and King's College University in Nova Scotia (Canada). In the podcast, she talks about visibility and playing the long game. If this intrigues you, take a listen to the episode now! Links: 10 Ideas To Repurpose Your Signature Content
socialmedialovebonus.com
How to connect with Angélique: https://www.linkedin.com/in/angeliquebinet/
https://socialmedialoveab.com/blog/
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We believe that being a successful entrepreneur is 5% mindset and 95% strategy. However, not everyone can make this happen because of being not equipped to recognize who truly they are in business and life.
Sharing her journey to sell and serve at their highest level without burning out, we have Nicole Laino in today’s episode of BeTru2You. Nicole is a startup Founder, Business Strategist & Master Alignment Coach. She's also the host of the Limitless Entrepreneur Podcast and a self-proclaimed "Type-A Hippie". Her Practical Manifesting Framework uses Human Design and tools like The Rapid Relief Technique and NLP. Unlike other mindset coaches who focus only on the energetics of business, Nicole uses her background in corporate, entrepreneurship, and the start-up world to advise her clients on developing their sustainable multiple 6-figure business strategy while opening up to abundance.
In this episode, she shares different modalities to succeed in having the right mindset and how tapping your emotions and energies are interconnected. So, take a listen to the podcast and learn more!
Links: Ditch Your Money $hit course
https://www.nicolelaino.me/offers/kGmUCBL5?coupon_code=LINDA
Her course is usually $222 but if you use the code LINDA, you’ll get it for FREE!
How to connect with Nicole: https://www.nicolelaino.me/
https://www.instagram.com/nicolelainoofficial/
https://www.facebook.com/groups/innerceo/?ref=share
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The Journey from Burnout to Sustainable Business with Mimika Cooney: We believe that to be successful, we always have to be ready to “Go! Go! Go!” However, that’s not necessarily true because this would most likely lead you to a burnout, something that we all don’t want but happens to the best of us. Sharing her journey from burnout to sustainability, we have Mimika Cooney in today’s episode of BeTru2You. Mimika Cooney is a leading faith-based Mindset Metacog Trainer and High Performance Coach. Known as the "Personal Trainer for your Mind", she empowers ambitious Christian women to unstick their minds, develop emotional resilience, and unlock peak performance by teaching them how to rewire their brain. In this episode, she reveals how she recovered from her burnout and how she’s helping others to avoid this and/or to recover from it as well. So, take a listen to the podcast and learn more!
Links: Get my 3 Step Mind Reset Challenge Training
https://www.mimikacooney.com/live/
How to connect with Mimika: https://www.mimikacooney.com
https://www.linkedin.com/in/mimikacooney
https://www.facebook.com/themimikacooney
https://youtube.com/c/mimikacooney
https://www.instagram.com/mimikacooney
https://www.amazon.com/Mimika-Cooney/e/B0052GNJGY
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Meet Riah: A Perfect Example of Being True to You! with Riah Gonzalez Everybody messes up sometimes, and that’s okay! We don’t always have to be perfect and poised to achieve success. We can mess up and still be successful. Embrace yourself for all that you are and celebrate your small wins by appreciating yourself more. To help us with this, we have Riah Gonzalez in this week’s episode. Aside from being a riot to hang out with and an excellent friend, Riah Gonzalez is people-centric and heart-based. As Founder and CEO of Linq Consulting Solutions, she takes pride in her passion for service-led leadership combined with a large splash of business strategy. Riah's commitment to efficiency at the intersection of humanity with technology has earned her multiple sales and outstanding customer service awards. Her first book, "Successful as F*ck," is slated for publication in September 2022 through New Degree Press. It discusses the unconventional success that we as regular people achieve and fail to recognize in our busy and beautiful lives. Listen to the podcast today and re-learn how to appreciate yourself better in order to BeTru2You!
How to connect with Riah: riah@linqcs.com
www.linqcs.com
https://www.facebook.com/riahgonzalez.author
https://www.instagram.com/riahgonzalez_author/
https://www.linkedin.com/in/riahgonzalez
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When Life Throws You a Curve with Cathlyn Melvin: Life is really a roller coaster. Sometimes, we plan to follow one path, but it leads us to another; and no one is an exception. Everyone is bound to face it someday. But if you’re facing it right now in your life, well, Cathlyn Melvin is here to reassure you that it’s not the worst thing in the world. Cathlyn Melvin is a messaging expert whose insight has been featured via TEDx, Thrive Global, Much More Media, Captivate + Convert, She Built This, and other outlets. With a degree in theatre performance and over a decade as an actor, writer, editor, and educator, Cathlyn draws on her diverse experiences to help mission-driven experts design and deliver their life-changing messages through TEDx coaching and done-for-you copywriting services. As a speaker and writer, Cathlyn seeks to shape our collective understanding of what it means to be mission-driven—and why values and impact are the ultimate personal and business compass. And just as they say, “when life gives you lemons, make lemonade.” So, make some lemonade today by listening to this week’s episode of BeTru2You. How to connect with Cathlyn: https://www.facebook.com/cathlyn.rightcatcreative/
https://www.facebook.com/rightcatcreative
https://www.instagram.com/cathlynmelvin/
https://www.linkedin.com/in/cathlynmelvin/
https://twitter.com/cathlynmelvin
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The Leader is Inside of You with Wesley Reece: We often ask ourselves whether we’re a leader or a follower. What we don’t realize is that we’re all born leaders and that all we have to do is to invest in ourselves and fuel the leader inside of us. To help us with this, we have Wesley Reece in this week’s episode. Wesley is a Six-Figure Success Coach helping successful female entrepreneurs achieve their next level of income & impact without the forced hustle. She is the creator of the E.L.E.V.A.T.E. formula and offers a unique approach for her clients blending healing with coaching to fast track results. You experience a new presence about yourself. Showing up in your day as powerful, magnetic, and feeling like you can be all of you without holding back from the world. You can be the best version of you - woman, wife, partner, mom, CEO - without sacrificing what matters most. Yes, it is possible! If you're looking for support to advance to your next level with grace and ease & BE a New You in 2022, I urge you to reach out to Wesley. Spark the leader inside of you today by listening to BeTru2You’s most recent episode! How to connect with Wesley: https://www.linkedin.com/in/iamwesleyreece/
https://linktr.ee/iam.wesleyreece
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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When Repurposing and Book Marketing Collide with Sally A Curtis: Every day we absorb new content from various creators and sources, but what if I tell you that you don’t need to produce fresh new content daily. In this episode, we discuss “repurposing,” its benefits, and how it can help you widen your reach throughout different platforms and mediums such as books and social media. With that, today, repurposing and book marketing will collide with the help of Sally A Curtis, a Content Repurposing Wiz, helping you turn your existing content & collateral into new profits. An example is turning your book or articles into 2 years worth of bitesize content for social media to save you time and energy by giving you a library of re-useable brand assets. Her mission is to Amplify Your Voice, Your Message & Your Impact across all the services she offers. She creates leverage for you by maximising your visibility, saving you time & accelerating your speed to market. So, sit back and listen to this week’s episode of BeTru2You! Links: Ebook - The 3 Easy Steps to Turn Your Book into 2 Years of Content
https://tinyurl.com/2p8c87vf
How to connect with Sally: https://www.sallyacurtis.biz
linkedin.com/in/sallyacurtis
https://www.facebook.com/imsallycurtis/
https://www.instagram.com/sally.a.curtis/
https://www.facebook.com/groups/successsecretsshowcommunity
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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There are several factors that are taken into account in a business, may it be the services you offer or the customers that you cater to, but one of the most essential one’s YOU. What do you bring to the table? Where do you fit into the equation on the job? Today, helping us with this is Tracy Borreson. She is all about supporting people in creating authentic human experiences. With 15 years of experience in corporate marketing, as an employee and leader, Tracy helps leaders bring their authentic brand voice into their leadership strategies, companies bring their authentic brand voice to life for clients and employees, and entrepreneurs build a business based in who they authentically are; building amazing human experiences all the way. Tune into this week’s episode of BeTru2You! Links: Personal Brand Campfire Audio Experience
https://www.tlbcoaching.com/personal-brand-campfire
How to connect with Tracy: https://www.linkedin.com/in/brandsthatspeak/
https://www.instagram.com/tracyborreson11/
https://www.youtube.com/channel/UClPHMpKPG27OvQKGqBMU4nA
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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Elizabeth Ruth: Understanding Online Marketing When You Have a New Business Having a new business means new learnings, explorations, and lessons on various aspects of the industry. One thing to note is the importance of online marketing to your new business. In this week’s episode, Elizabeth Ruth discusses passion projects and how to face the journey of having a new business head on. Elizabeth is the Owner and Chief Copy Writer for ER Marketing Services. The agency empowers business owners to attract incredible clients, connect with their audience, and establish their industry authority. Elizabeth and her team specialize in designing marketing strategies and writing content for websites, blog posts, social media, and emails or newsletters. Let’s all go back to our “why” by listening to BeTru2You’s episode this week! Links: What Digital Marketing Should You Do Next For Your Business? https://ermarketingservices.com/quiz
How to connect with Elizabeth: https://www.facebook.com/ermarketingservices
https://www.instagram.com/ermarketingservices/
https://www.linkedin.com/in/elizabeth-ruth/
https://www.pinterest.ca/ermarketingservices/
https://twitter.com/elizabethruthva
https://www.tiktok.com/@marketingminutewithe
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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Samantha Bradshaw: The Legalities an Online Business Owner Needs to Know Owning an online business is not all glitz and glam. There are several technicalities involved such as the legal aspect of owning a business. To help us with this, we have Samantha Bradshaw in this week’s episode. She is a perpetual immigrant, small business and IP lawyer, cat mom, and founder of Inline Legal, the only 100% virtual Virginia licensed law firm focused on keeping creatives out of courtroom and in the studio with chief legal officer services. It’s her mission to help 500 biz owners make it to year 5 by 2025 by protecting their businesses from PITA clients, their dad’s boss’s lawyer friend, and ‘borrowed contracts’ from the internet. Currently bouncing between Brasilia, Brazil and Hampton Roads, VA, as long as there’s internet, she’s teaching entrepreneurs how to protect their money makers while living the expat life. Want to know more? Then, tune in to this week’s episode! Links: Put a cap on website troubles: Free Clause Template
https://www.inlinelegal.com/website
How to connect with Samantha: www.inlinelegal.com
www.instagram.com/inlinelegal
www.facebook.com/inlinelegal
www.tiktok.com/samanthab.esq
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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Michael Griffiths: How Our Brain Chemicals Can Improve Our Referral Networking Subconsciously, we connect with people that are similar to us. We don’t know why, but we just do. To teach us about the chemicals in our brain that lead to this and to the success of our referral networking, our guest this week is Michael Griffiths. Impact driven coaches, consultants & professional service providers hire Michael to get a flood of referrals, keep their clients longer and have better engagement, while creating more word of mouth opportunities than ever before, so they can fast track their business growth and make more money. Michael shows them how to tap into the Limbic part of the brain, which controls all human behaviour by evoking brain chemicals that will accelerate someone’s profound loyalty, overwhelming trust and deep emotional bonds towards you. The bottom line is… it’s the moments that people remember when you make them feel a particular way, that truly quadruples your referrals guaranteed! If this sounds interesting and you want to dive more into this tropic, listen to this week’s episode of BeTru2You!
Links: Getting 100 new clients in the next 12 months with no ad spend
www.100in12.com
How to connect with Michael: www.instagram.com/michael_referralguru
www.facebook.com/groups/michaelgriffiths
www.michaelgriffiths.com.au
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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New in the Online Business Career? Don’t know where to start or what to do next? Well, we have Alina Scarcella in today’s episode to help you in your online business journey. She helps entrepreneurs scale their online businesses through operational excellence, visibility-boosting content, and bespoke web design. She provides resources and done-for-you services to integrate memorable and branded experiences through systems that do much of the heavy lifting in the back office so her clients can gain back their time to do what they love most. So, take a listen to today's episode and learn more!
How to connect with Alina: https://alinascarcella.com/
https://www.instagram.com/alina.scarcella/
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The beauty of owning your own business means you have the luxury of changing your mind. Sometimes that looks like adjusting your work schedule. Today, for me, it’s about changing the name of my podcast right after I launched it.
Yep, I get to make the rules so here goes one of those times. I’ve decided to change the name of Authentic Online Marketing and today I’m here to tell you why.
I’d like to start by telling you the backstory if you don’t mind.
I do a ton of calls with people. And sometimes those calls lead to brand new opportunities. Like a call I had with my friend Donna Brown. In getting to know Donna I found out that she has authored and co-authored quite a few books. I was so intrigued when she told me of her latest work co-authoring a book called Invisible No More: Stepping into the Spotlight. So Donna graciously introduced me to Hollis Citron, her publisher. As it turned out, Hollis and I had quite a few things in common and the result of our conversation ended with me signing up to be a co-author in the book.
Now, writing a book (or chapter of a book) was something I’d always been attracted to but didn’t think I had anything good enough to share. But the title of the book alone really lends well to getting you thinking. Thinking deep. As I pondered what it was I would write about, my memories went to an experience I had back when I was just 9 or 10 years old.
I’m not going to give away the premise of my part in the book – if you are interested the book will be released starting with Kindle April 8th.
But I can speak to the experience of writing for this book. In recounting that childhood memory, I actually tapped into what truly inspires me. Something that truly lights me up. This observation turned into a realization that had me not only changing the name of this podcast, but making some big adjustments in my business. Even my daily life.
The lesson I took away from this experience made me realize the exact message I want to get out into the world. I thrive when I am given the ability to empower others. It’s what truly lights me up. And I want to live each and every day doing it.
BeTru2You is about encouraging you to figure out what lights you up. We will talk business, marketing and MINDSET. Because honestly, every aspect of my life has improved since including mindset work into my daily routine. I want to empower you to figure out what it is you are destined to do in this world and help you with tips and tools to make it happen.
I think you can now see why I needed to change the title of this podcast. We will still cover authentic online marketing, but I truly didn’t want to be limited to just this topic. BeTru2You encompasses the full picture.
I’m so excited to be sharing this journey with you! So I hope you will be tuning in each week. And don’t be a stranger! Leave me a comment and tell me how I’m doing. Let me know if there is a particular speaker or topic you’d love for me to cover as we carve the way to Being True 2 You.
Nicole Batey: What Do Boy Bands Have to Do With Authenticity When boy bands are mentioned, we usually think of music, fame, and pop culture. You might think “what do boy bands such as NSYNC and Backstreet Boys have to do with my business?” Well, what if I told you that boy bands can actually help you and your business be more authentic, in turn, be more successful. If you’re looking to create a high vibe virtual experience for your group coaching program, then consider Nicole Batey your new biz girlfriend. Nicole and her Team helps female online coaches host live virtual events and retreats that leave their prospects and clients in awe of their experience. From guest management to live video production, she makes it easy for you to be yourself and attract all your best prospects to your group coaching program. And the Party doesn’t stop after the Event is over. You’ll get your time and energy back to crush it for your new clients - all the while Nicole and her Team keep the momentum going by building consistent content through repurposing and creating intimate virtual retreats that’ll leave your clients enchanted by your program. When not she’s not producing 5 (and 6 figure) Virtual Events, you’ll find Nicole sitting VIP at a Backstreet Boys concert (post COVID, of course) or handing a hammer and nails to her awesome husband during another home renovation project. Are you a boy band fan and a business owner at the same time? Then, take a listen to this week’s episode of Authentic Online Marketing. How to connect with Nicole:* hello@fempreneuronline.com facebook.com/fempreneuronline
instagram.com/fempreneuronline
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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There are various ways we can widen the reach of our business, may it be through social media, email, or traditional marketing strategies. In today’s episode, we are introduced to another marketing medium – books. To help us reach our target market through books, we have Vince Warnock. He is an award-winning author, marketing and visibility coach, and host of the Chasing the Insights podcast. Previous founder of high growth tech startup Common Ledger, Chief Marketing Officer at Cigna Insurance and listed by Adobe as one of the top 50 marketers in the world. Start your journey to becoming an award-winning author now by listening to today’s episode. Links: Get a FREE 30-minute Strategy Call with Vince
https://chasingtheinsights.com/free-strategy-call/
How to connect with Vince: https://www.facebook.com/groups/chasingtheinsights
https://twitter.com/vdub01
https://www.instagram.com/chasingtheinsights/
https://www.linkedin.com/in/vdub01/
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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Believe it or not, many businesses are overlooking the easiest way for people to find them online. Tracy and I talk about this and more. As a business/sales coach, Tracy enjoys helping small business owners untangle the parts of their businesses that are no longer working, and get them back on track. She is a public speaker, a published author, has been featured on top business podcasts, and is a regular contributor on one of her hometown’s premier tv shows. She is the creator of her 6 week signature course “Be A Confident Entrepreneur”, designed to MOVE your income needle. Links: Social Media Content Made Easy: Create 90 Days Of Content In Only 30 Minutes https://www.tracybeavers.com/social Social Links: https://www.facebook.com/groups/1029969944188688 https://www.tracybeavers.com/blog If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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Each and everyone of us have our own personal saboteurs, may it be a pleaser, a high achiever, or anything that stops us from making decisions that would bring us personal or business success. To help us change our mindset and to overcome our personal saboteurs, we have Lindsay A White in this week’s episode. Lindsay is a sought-after leadership coach and people strategist who believes that every business, no matter how small, deserves three things - great leadership, an impactful people strategy, and a culture that inspires. First, and foremost, Lindsay is passionate about guiding female entrepreneurs in creating the work & life blend they long for, and a leadership brand that is authentic and grounded in their own values and purpose. Her powerful coaching style leverages her extensive background coaching senior leaders and executives, empowering small business CEOs as they develop and embrace their personal leadership practice. Lindsay also utilizes her 15 years in strategic talent management to guide these incredible leaders in creating culture and developing the people strategy that is often missing from their business plans. Knowing when amazing teams are connected by purpose, programs and processes that add value, they create amazing results. If you want to change your life today, take charge and give our podcast a listen. Links: The Definitive Guide To Creating Culture https://highvoltageleadership.ck.page/34b1179002 How to connect with Lindsay: https://www.linkedin.com/in/lindsay-white-high-voltage/ https://www.facebook.com/highvoltageleadership
https://www.instagram.com/highvoltleadership/
If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:
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Join me when I get the chance to talk with Dallas Piana. She's an online business coach that specializes in teaching people how to find success using Facebook to grow their online businesses. It's not often that you'll hear about the use of social media for success on my podcast, but Dallas is the real deal and her clients are having success.