The Fit Pros Business Show Podcast: Recent Episodes
Kelly Coulter
Let me teach you how to build your: - fitness business, - health coaching business, - wellness coaching business, - personal training business…
I think you get the picture.
This is where I teach you step by step how to get your first clients, or your next clients. It’s where we cut through the bulls#!+ tactics taught by the ‘gurus’ and get real about what you need to do first, next, and all along the way.
This is the Fit Pros Business Show for professional fitness and health coaches. This is where I teach you step-by-step how to get your first clients, or your next clients, so you can build a massively profitable business doing what you love.
I’m Kelly Coulter. I’ve been a fitness instructor as well as an online marketing geek since the 90s, and I bootstrapped two multi-six-figure businesses in under 5 years. I have helped thousands of fit pros bootstrap their businesses quickly and easily while creating profit from day one.
As pros we all have a unique mix of experiences, expertise, and personality that makes us perfect to serve a specific audience. It’s my job to help you find and serve that audience so you can step away from the gym, serve clients you love, and make a real living doing it.
Are you ready to make a real impact in the lives of others while creating the life you dream of for yourself and your family? Let’s get started…
IMPORTANT!‼️
Make sure you are in the Grow Your Fitness Business for Instructors, Trainers, and Coaches group on Facebook. This is where I show up most often to educate, entertain, and engage with you. LINK : https://facebook.com/groups/fitnessprosideas
Ready to kickstart your new or stagnant business? My Fitness Business Kickstart is the very best way for instructors, trainers, and health coaches to start by starting - I will teach you how to make more sales to the RIGHT client ✳right away✳. And then keep that momentum going with my ACTIVATED MARKETING techniques.
Have you ever wondered why business coaching is expensive?
It can be frustrating when you know you need the help, but sometimes that price point feels out of reach.
Let’s talk about the return on your investment, and the investment itself.
We’ll talk about how business coaches like me determine the price point, what you can expect to get out of hiring a business coach, and what your commitment should be going into a coaching relationship.
Join me as I talk about Why Business Training Costs So Much.
(This week’s show is a replay of one of our most popular podcasts.)
After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!
While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.
In business, mindset is everything. Your mind uses your beliefs to confirm or reject everything around you, and this will inevitably determine your results in your business.
There are 3 mindset shifts I teach my paid clients that are imperative to building a profitable business that you love running. These are the thoughts that will determine your actions going forward.
Let me walk you through these shifts in order to empower your business-building efforts.
This isn’t just whoo-whoo fluff stuff. This is no BS actionable intel, and the real science behind it.
So join me for some big shifts that will move you. You will be glad you did!
After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!
While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.
Are you using challenges, masterclasses, workshops, or webinars to generate leads and enroll new clients? It’s one of the best ways for us coaches to gain exposure and market our own unique brand.
But without the proper guidance, we aren’t always sure if we’re doing it right. How many people do I need registered? Should I charge or do it free? How long should it last?
I have run my signature marketing event over 20 times over the last 3 years. Great news for you because on my show this week, I am about to share all the lessons I learned.
Join me as I open the curtains on metrics, structure, content, and more.
This information will empower you to get better results from your next event!
After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!
While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.
Changing lives gives you life - AMMI right!? Create and leverage the program your clients are begging to buy from you WHILE feeding your passion for health – using my coaching business model that teaches you how to create your first 6-figure year.
You are now the empowered CEO of your own company. No one is coming to save you, so you better save yourself and your company. Covid taught us that there is no employer, company, or organization in the world that will value your well-being over their own.
We make the mistake of modeling our businesses after big box/Peloton. They rely on a volume-based business model because of the financial commitment in each program - they have a dialed-in sales process and have to reach very high volume.
Stop saying you don’t have a program. You do, whether you realize it or not.
A defined-end program promises a specific result in a specific timeframe. Your program will fit into one of these three types: Subscription commitment, series/challenge, transformational.
If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.
Make sure you follow this podcast so you always get my new episode in your feed.
When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.
This episode features a special sneak peak inside my Serve, Lead, Sell Challenge that wrapped up last week. That special live event showed coaches how to create and leverage your special and unique “program,” price it appropriately, and create your strategy for selling it to your perfect future buyers without giving all your best stuff away for free on social media.
Today’s show is the Monday session of that live event. If you would like more information or would like to grab the recordings, go to learn.fitprosconnect.com/sls. Your registration will get you all three daily lessons, plus three implementation sessions where you will see me coach real students toward real results, PLUS all the bonus sessions – and even a 1:1 next-steps coaching session with me.
This week’s video is a recording of a webinar I did for FitBodies, Inc. I was joined by Anna Colosimo and Suzelle Snowden.
I have some ideas on how to Create Streams of Revenue Outside of the Gym.
Set up individual events, or series of events. Partner with a local business for a wellness day. Partner with organizations such as a local company that wants on-site or virtual classes for their employees, or approach apartment complexes or retirement communities.
Create memberships with monthly subscription commitments. Lead workouts in real life or online. This could include lecture or accountability discussions. Get monthly subscription RENEWAL commitment, so client doesn’t need to make the decision each month to resubscribe.
Add on premium-level services to your monthly subscription. You can double or triple your monthly income if you do this.
Offer longer-term, higher-ticket transformational coaching. Find out what your potential clients’ pain points are. YOU know how to develop the exercise and nutritional approaches to help your client reach their goals. Consider what your true passion is, what your expertise is and what your experience is so you can offer the very best results for your clients. THIS is how you can really start making an amazing income.
Assess the value of offering a retreat for your clients. This allows you to share your passion and skills in the environment of your choice. A FitBodies resort is the perfect environment to hold your retreat!
If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.
Make sure you follow this podcast so you always get my new episode in your feed.
When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.
Whether you're a personal trainer, a group fitness instructor, a yoga instructor, certified and licensed to teach Zumba, come and travel with FitBodies, because they promise it's going to change your world. And you're gonna love sharing your passion with resort guests all across the globe.
Mix your passion with paradise and check them out now at https://fitnessprotravel.com/.
Their business model was always “digital first,” so they’ve always distributed their content to a smartphone from the initial launch of their product. Since they have been in the format-delivery business for a while now, and focused on building a sense of community among instructors, they have built and still have a really strong community.
Will has a background at Les Mills and Beachbody. Both of those companies had legacy business models that weren't necessarily working in the past 5 or 6 years. They had some older distribution methods such as copying all their notes, putting the video onto a videotape, and then sending it out.
Will then came up with the “digital first” idea, which is extremely low-cost compared to other similar products on the market. Listen to this very interesting story of how SH1FT was born to meet a real market need, and how it has had to evolve along with the market as technology continues to change.
If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.
Make sure you follow this podcast so you always get my new episode in your feed.
When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.
I'm in the middle of leading my Serve, Lead, Sell Challenge. So, that's a 3-day challenge. It's taught inside a private pop-up group, you register at https://learn.fitprosconnect.com/sls, you still have time to register.
It's a $47 investment. And that's less than dinner and drinks. It's going to change your darn career and get you making some real money and changing a bunch of lives.
What would happen if you had a pool of the right potential clients ready to buy at any time? How simple would it be to grow your business if you had an engaged audience eager to listen whenever you post?
Social media groups are the absolute best way to build an engaged, vibrant community of the exact people you want to serve. But most of us are doing it all wrong. Here are the keys to building communities that foster sales WITHOUT wasting time and money on Facebook ads, chasing leads, or learning a single TikTok dance.
By creating community via your social media content and tools, you can serve perfect future buyers and current clients. Treat your social audience as a community, and treat your product as the topic they are gathered around. Use your content to engage, educate and nurture, and create sales.
One more thing before we go… The Serve, Lead, Sell Challenge is happening November 14 - 16. Change more lives, never “sell” again, and make the money you deserve doing it.
Click this link to learn more: https://learn.fitprosconnect.com/sls.
Today is a really special day, because I am announcing something for the first time on this show that I have been working on for a really long time.
I haven’t done a live training for you guys in a while. June was the last one. And that is because I took a step back to re-examine some things.
I wanted to get super clear on what I can do to serve you guys best.
What I know about my audience -- fitness instructors, personal trainers, wellness coaches, nutritionists, and even some healers and intuitives – is that you live to change lives. That is what you're here for. And because you are servant-leaders I became obsessed with finding the method of marketing and sales that works for you and me. And I'm happy to tell you I've cracked the code.
You are likely at a place in your life where you are ready to do what you love and make a real living doing it. You live to get in the weeds with your clients and really help them, and change their lives. You also want to make money -- full-time income while working part-time hours
What that means is that the business trainings that I create for you are different.
I've spent the last three years of my life obsessed with figuring out exactly how to make the coaching business model work for you, so that you're onboarding the right new clients and changing lives while making a real living.
So, stay till the end today, because I am going to give you all the information you need to decide whether or not this new training I have created is right for you. PLUS I will even give a special early bird discount code just for listeners.
If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.
Make sure you follow this podcast so you always get my new episode in your feed.
When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.
One more thing before we go… The Serve, Lead, Sell Challenge is happening November 14 - 16. Change more lives, never ‘sell’ again, and make the money you deserve doing it.
Click this link to learn more, https://learn.fitprosconnect.com/sls
Ever had this experience? There you are, enjoying a peaceful little social media break, scrolling through pictures of puppies, babies, and yoga poses. Congratulating friends on fun accomplishments and milestones in their lives. Gentle smile on your face. When WHAM!
Out of the blue you get hit with a direct message from a total stranger who is sending you 5 paragraphs that attempt to:
- Introduce themselves to you
- Establish affinity (e.g., I see you have 2 kids, I have kids as well! OR, I see your birthday is coming up - happy birthday!)
- Educate you on their amazing ground-floor opportunity in athleisure wear, protein shakes, supplements, nail art, etc.
Maybe you have even been the sender on some of those (no shame - we have ALL done it!).
This is what I call “Outreach that is CRINGE or CRINGEY!”
Creating relationships with your perfect future buyers and perfect future affiliates and business partners IS necessary when you are building a business. But so many of us give up because we do it wrong, get rejected, or hate the process.
So let’s talk about having conversations that actually get responses, feel helpful and caring, and create real relationships with the people we want to work with.
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Links :
- Client Creation Kickstart
- Self Coaching 101 by Brooke Castillo
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If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.
Make sure you follow this podcast so you always get my new episode in your feed.
When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.
One more thing before we go… If you are ready for the next level of support and growth with me I invite you to take my Client Creation Kickstart. It’s a wealth of learning, coaching and support contained in a mini-course that you can complete in just a few days in your spare time.
If you show up and do the work in the course, I WILL show you how to gain 5 clients or more. I have had kickstarters leave that mini-course having made $5K in the span of a few days.
And even better, your registration includes a 1:1 custom next-steps call so we can ensure you complete the course and are prepared to take the right next steps based on your unique business.
It’s under $50 right now, but that price isn’t going to last - so head over to FitProsConnect.com/kickstart and get registered before the price goes up!
To get something different you have to do something different.
Here on my podcast, we talk a lot about doing what you love. I am the first to say an unhappy journey will never lead to a happy ending. And that is a fact.
But there is another truth we need to talk about today. Let’s talk about the difference between ensuring you love your business, and enduring discomfort so you can stretch yourself as a person.
Because I will also be the first to tell you that your business will grow as much as you do.
As humans we look for ways to stay in our comfort zone. Our primitive brain wants to keep us safe, and it conspires with our logical brain in the form of thoughts to keep us in that safe little comfort zone.
When you start to venture out of your comfort zone your logical brain will offer you thoughts specifically around convenience, preferences, and intuition and/or logic to keep you stuck in the comfort zone.
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Links :
- Client Creation Kickstart
- Self Coaching 101 by Brooke Castillo
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If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.
Make sure you follow this podcast so you always get my new episode in your feed.
When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.
One more thing before we go… If you are ready for the next level of support and growth with me I invite you to take my Client Creation Kickstart. It’s a wealth of learning, coaching and support contained in a mini-course that you can complete in just a few days in your spare time.
If you show up and do the work in the course, I WILL show you how to gain 5 clients or more. I have had kickstarters leave that mini-course having made $5K in the span of a few days.
And even better, your registration includes a 1:1 custom next-steps call so we can ensure you complete the course and are prepared to take the right next steps based on your unique business.
It’s under $50 right now, but that price isn’t going to last - so head over to FitProsConnect.com/kickstart and get registered before the price goes up!
Your marketing, and especially your social media marketing, is like a bank account. Every time you create content, you're creating a deposit, or you're making a withdrawal. We’ll call it the Bank of Social Capital, because you're creating capital within your audience.
When you give your audience what they came for, you make a deposit.
And when you make an offer to your audience – when you ask them to do something or you give them information about something they could purchase from you – you're making a withdrawal from that Bank of Social Capital.
Both things are good. Banks are useful for deposits AND banks are useful for withdrawals. But you have to keep your deposits higher than your withdrawals to stay in good standing at the bank.
Learn five foundational, sustainable social media strategies.
Get ready to take lots of notes, sketch a few drawings, and re-listen to this episode a few times. This episode contains SO MUCH gold. 80% of what I teach my clients about social media is touched on in this episode.
So be ready and just know that you are getting a lot here. Of course, there is more to learn, and each strategy has a number of tactics to implement the strategies. But this will get you further than your competitors.
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Links :
- Client Creation Kickstart
- Self Coaching 101 by Brooke Castillo
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If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.
Make sure you follow this podcast so you always get my new episode in your feed.
When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.
One more thing before we go… If you are ready for the next level of support and growth with me I invite you to take my Client Creation Kickstart. It’s a wealth of learning, coaching and support contained in a mini-course that you can complete in just a few days in your spare time.
If you show up and do the work in the course, I WILL show you how to gain 5 clients or more. I have had kickstarters leave that mini-course having made $5K in the span of a few days.
And even better, your registration includes a 1:1 custom next-steps call so we can ensure you complete the course and are prepared to take the right next steps based on your unique business.
It’s under $50 right now, but that price isn’t going to last - so head over to FitProsConnect.com/kickstart and get registered before the price goes up!
Your thoughts create your feelings,
Your feelings create your actions,
And your actions create your results.
This is the basis of the Self-Coaching Model by Brooke Castillo, which is a powerful tool for results-oriented behavior change. It teaches us that we can control our outcomes by controlling the thoughts and reactions we have about current circumstances.
Most of us operate every day from the place of action, without intention around the thoughts or the feelings.
But in very real ways your thoughts and feelings create the mood and temperature of your public-facing presence. Your vibe attracts your tribe, and that vibe is built from your thoughts and feelings. And that tribe is your pool of potential buyers.
So your vibe will either attract perfect future buyers, or something else. And the choice is yours.
Today we are going to talk about the thoughts you and I have about our potential buyers. What are the stories you are telling yourself about your industry, your customer pool, and your marketing? What assumptions are we making? And, how are those assumptions serving or not serving us?
Let’s talk about the five controls you have in any situation in life that you can adjust in order to effect change. Adjusting one of these controls will affect the others. They're all interrelated.
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Links :
- Client Creation Kickstart
- Self Coaching 101 by Brooke Castillo
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And if you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.
Make sure you follow this podcast so you always get my new episode in your feed.
When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.
One more thing before we go… If you are ready for the next level of support and growth with me I invite you to take my Client Creation Kickstart. It’s a wealth of learning, coaching and support contained in a mini-course that you can complete in just a few days in your spare time.
If you show up and do the work in the course, I WILL show you how to gain 5 clients or more. I have had kickstarters leave that mini-course having made $5K in the span of a few days.
And even better, your registration includes a 1:1 custom next-steps call so we can ensure you complete the course and are prepared to take the right next steps based on your unique business.
It’s under $50 right now, but that price isn’t going to last - so head over to FitProsConnect.com/kickstart and get registered before the price goes up!
Grow Your Fitness Business for Instructors, Trainers and Coaches group is my Facebook group for coaches building direct-to-consumer businesses. At this point it has well over 8600 members. And, I asked every single one of them the same question when they joined:What is your biggest struggle in your business?
Overwhelmingly, they say their biggest struggle is in bringing in new clients.
Now that's not surprising, because that's the struggle of an entrepreneur. But there's a little caveat here because we are fitness and wellness coaches, which means we are passion-based entrepreneurs. We are running passion-based businesses that serve consumers directly.
So the way we find and sell to our perfect future buyers has to feel very authentic, honest and service-based to us or else we are just not going to do it.
Today, I'm going to talk to you about a group of tactics we tend to default to, and why it’s the wrong first move. Plus, I will outline the only five ways you will ever bring in a new client, and tell you how and when to leverage each in order to bring in your perfect future buyers.
I’m also going to give you my best suggestions on how to use each of these tactics with authenticity and honesty so that you can lead your ideal clients to success working with you while quenching your thirst to serve.
Will you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!
While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.
One more thing before we go… If you are ready for the next level of support and growth with me I invite you to take my Client Creation Kickstart. It’s a wealth of learning, coaching and support contained in a mini-course that you can complete in just a few days in your spare time.
If you show up and do the work in the course, I WILL show you how to gain 5 clients or more. I have had kickstarters leave that mini-course having made $5K in the span of a few days.
And even better, your registration includes a 1:1 custom next-steps call so we can ensure you complete the course and are prepared to take the right next steps based on your unique business.
It’s under $50 right now, but that price isn’t going to last - so head over to FitProsConnect.com/kickstart and get registered before the price goes up!
When I was in college I lived in a house with five other students. It was like a constant slumber party with your best friends + weekend disco dance parties. I loved it.
Until I didn’t.
One day I realized I was 3 years into my college education, taking on student loan debt as fast as they would hand it out, and not even close to graduation.
Unless I wanted to live with 5 roommates forever, I had to take a hard look at what was really going on with my life.
So I transferred schools and moved across the country by myself.
Today’s show is a bit more ‘mindset-ish’ than I normally do. And here’s why - business building takes more energy than you have ever devoted to anything. You are building something that does not currently exist, and most of us are doing that from little or no resources.
It’s super important to recognize that building your business requires you to conserve certain amounts of whitespace around your schedule and your energy because if you don’t then it just won’t happen.
So I want to talk today about the skill, the art, the science, of being able to do something that is new or unknown or unpopular. Most of us just don’t run in a circle of people who are running successful businesses, so being able to do something that is different than the people around us is crucial to an entrepreneur.
You have to identify yourself as a person who does the things that a successful business owner does if you want to have a successful business. The way you spend your time and energy are different than non-entrepreneurs.
If it were convenient, or easy, or intuitive to build a successful business, then everyone would have it.
I really hope this information served you today.
And if it did, will you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND the feed my soul as well!
While you’re at it please make sure you follow this podcast so you always get my new episode in your feed.
Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.
One more thing before we go… If you are ready for the next level of support and growth with me I invite you to take my Client Creation Kickstart. It’s a wealth of learning, coaching, and support contained in a mini-course that you can complete in just a few days in your spare time.
If you show up and do the work I WILL show you how to gain 5 clients or more. I have had kickstarters leave that mini-course having made $5K in the span of a few days.
And even better, your registration includes a 1:1 custom next steps call so we can ensure you complete the course and are prepared to take the right next steps based on your unique business.
It’s under $50 right now, but that price isn’t going to last - so head over to FitProsConnect.com/kickstart and get registered before the price goes up!
"Hello and welcome life changing coaches! Today I am coming to you with a special episode. I felt so strongly that you needed this message today that I actually came out of my self-imposed exile from content creation in order to create this message. I have been off for the months of July and August taking some time for my family and for myself. And during that time I have just been doing enough work to keep my business nurtured and growing. Which is why you haven't seen any new podcast episodes from me. But as you will hear during this episode, I posted a reel during that time that struck a cord with lots of people. So Sunday, August 7 I went live in the Grow Your Fitness Business group on Facebook to talk a bit more on the topic. The audio on this might be a little grainy, and you might hear me get a little out of breath at times, because I literally recorded it while on a hike in the mountains. But the content is pure gold, so be sure to stay all the way to the end. Today we are talking about entrepreneurial poverty. It's what happens when you are paying your bills in your business, but you aren't making enough to take home a decent stable salary. In this episode I will walk you through what to do if you are experiencing entrpreneurial poverty, and the most important actions you can take in order to get yourself out of it. -------------------------- And one more thing before we get started. The term entrepreneurial poverty isn't something I came up with. I actually got it from Mike Michaelowiscz, the author of Profit First. Profit First is a system of accounting that empowers small businesses to allocate the right amounts of money to profit, owner's pay, taxes, and operating expenses. For more on Profit First there is a video inside the Grow Your Fitness Business Facebook group by Jon Briggs, author of Profit First for Microgyms. Email me at kelly@fitprosconnect.com to get a copy of that video.
Today I am talking to you about the infamous 'S' word. The one we all dread. The one that makes us sweat in our leggins and shake in our Barre socks.
I know most of you would rather lead your workouts for free than even think about sales conversations. But what if I told you it doesn't have to be like that. What if it's not all convincing language and sales psychology? What if you could make sales without making them your fake BFF first?
What if it really is just like having a conversation with the person next to you in line at the Target checkout?
I am about to walk you through the sleazy mistakes we have all been on the receiving end of - and most of us have even made ourselves - that have us wanting to throw the baby out with the bathwater when it comes to sales.
Stay to the end because you are going to learn :
- the key mindset set up you need to ensure you are having comfortable, empowering, relationship based conversations around your program
- how to avoid coming off like a sleaze or a pest
- how to have conversations with potential clients that start and end with service
LINKS :
- Client Creation Kickstart : https://www.fitprosconnect.com/kickstart
- Ready to automate, delegate, and move faster? Let's talk. Grab a meeting with me at https://calendly.com/kelly-coulter/diagnose
This episode was originally recorded June 28, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
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Today we are talking about how to pull the ox out of the ditch when your event is looming and registrations are low. Here are the exact steps we take internally as a team at Fit Pros Connect when we aren't seeing the numbers we want for an event.
Recently I accidentally went past my advertising budget BY MORE THAN DOUBLE because I was panicking. Not only did I commit too much money, but I ended up doubling down on a strategy that clearly wasn't working.
We all have a tendency to panic. You guys are constantly coming to me with things like :
- "I posted and it was crickets" or
- "I don't know where I am going to find the people"
And that's when we do something rash...
In panic, energy and decision making capacity is low. Fight or flight is never the right time to make a big decision. Because your brain is not capable of higher level thinking when you are in stress - it is programmed to keep you safe and alive during times of stress. We are all just animals at the end of the day.
So stay to the end today because we are going to talk about
- Ways to avoid panic.
- Keeping your energy up and dialed in.
- Getting granular and scrappy. And,
- Looking for the helpers.
At the end of the day we have to remember business building is not easy or comfortable. This is why support is so important, especially during the first $100K. So often the intuitive solution is the wrong one. And we need exposure to our own thought loops and panic.
This episode was originally recorded June 21, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
businesscoach
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fitpreneurship
onlineFitnessBusiness
Hey there life changing coaches! Today we are talking about something very timely - we are talking about why and HOW to start. If building a direct-to-consumer business has ever been something that interested you I want to empower you to get started.
Today we are going to talk about starting a business. What are the perceived and actual first steps, and how you can differentiate yourself quickly by avoiding the business building mistakes your competitors are going to make.
This episode was originally recorded June 7, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
businesscoach #groupfitness #fitnessinstructor #onlineFitness #onlinefitnesscoach #fitnessbusiness #fitnessindustry #wellnesscoach #fitnessInstructorLife #fitnessbusinesscoach #fitpreneur #fitpreneurship #onlineFitnessBusiness"
You need clients now, but you keep hearing that have to have a big audience, and you have to give away your best stuff for free as a coach before you can sell.
What if that just wasn't true?
Let's talk about what really works to bring in new clients as a micro-business in the fitness industry. Some things we will cover :
- Making sales into a positive experience for all involved
- My best advice for bringing in new clients like TODAY
This episode was originally recorded May 31, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
businesscoach
groupfitness
fitnessinstructor
onlineFitness
onlinefitnesscoach
fitnessbusiness
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fitnessbusinesscoach
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fitpreneurship
onlineFitnessBusiness
Starting a business is hard, and it’s critical to realize that everything you do during your journey to your first $100K is being done by you for the first time. So every single thing you do feels scary and hard.
So today I want to give you a gift.
Let's review the biggest issues you will face as you get your business going.
Every time I do the Kickstart Weekend two distinct types of coaches emerge:
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Those who continue to place tasks and hurdles between themselves and the business they want to build. And,
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Those who move forward despite any perceived obstacles.
Of these two types of Kickstarters, which 👆 do you think made thousands of dollars last week following the Kickstart Weekend?
The truth is there will always be a reason NOT to move forward. The work is in figuring out which reasons are real, and which are coming from fear. Fear of failure. Fear of success. Fear of all the things you are going to be doing for the very first time on your road to the first $100K. I
want to help you recognize and dispel the most common (and most harmful) myths that keep us from moving our businesses forward.
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This episode was originally recorded May 24, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
businesscoach
groupfitness
fitnessinstructor
onlineFitness
onlinefitnesscoach
fitnessbusiness
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wellnesscoach
fitnessInstructorLife
fitnessbusinesscoach
fitpreneur
fitpreneurship
onlineFitnessBusiness
Hey there life changing coaches! Today we are going to talk about my experience completing the 75 Hard program by Andy Friselli. I want to walk you through the mental and physical transformation that I have been through because I chose to intentionally remove my vices WHILE making my life extra difficult over the course of 75 days.
As many of you know coaches have coaches. As a matter of fact I would go as far as to say if you are considering working with a coach and that person is not actively working with a coach I would seriously question whether or not that person is actively living what they preach. Because when you are working toward leveling up you always need support, and if you aren't leveling up then what exactly are you doing? I don't think anyone wants to work with someone who has stagnated in their life.
So in January I was at an event for a coaching program that I participate in, and everyone was talking about 75 Hard. As part of MY personal leveling up I have decided that I will do lots of things that scare me this year, and hearing them talk about this program I knew it scared me. It would have been easy for me to tell myself it was no big deal, but I was also feeling that knot in my stomach that told me it scared me - which means of course that I had to do it.
So stay with me today - I want to tell you all about my experience in the program - the ups and downs, and my recommendation on whether or not you should give it a go.
LINK : https://www.fitprosconnect.com/kickstart
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This episode was originally recorded May 17, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
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75hard
Hey there life changing coaches! Today we are going to learn two things :
1st : How it is possible that you are out there charging $45 or $65 for a session, or even just a few bucks per class, which means you are STILL making below minimum wage per hour when you add up all your time WHILE there are coaches out there making multiple 6 figures working part time hours. The difference is not education, or experience, or even charisma. I am going to tell you what it is today...
2nd : I am going to answer all your questions around the Fitness Business Kickstart Weekend happening this weekend and let you know exactly what you will get out of participating and why you need to be there.
Back when I worked for someone else I remember thinking if I could ONLY get to these certain numbers I will be set. When I was making $35K right out of college I thought if I could only get to $50K. When I was making $50K I thought if I could only get to $75K.
Then right as I was leaving my last job in corporate/government organizations I was offered WELL over six figures to head up a website team for a very large library system and I finally realized - the money doesn't matter. When I am this unhappy the money is not going to be the thing that makes it right.
I had the education and the experience and the leadership skill and potential. That will get you the $ in a J.O.B., but that $ wasn't going to change my experience of having a career that I was no longer passionate about. It wasn't going to fit this square peg into that round hole.
Many of you have had that same experience - working to get just that far ahead and then realizing that just that far ahead is the same place as behind was.
So stay right here, because I am about to give you some new ways to look at your work so that you can get out of that loopback and stop trading slices of your life for a check. There is more for you.
The Kickstart weekend is 2 days to get your business going without learning new tech skills, wasting money on ads, or performing a single TikTok dance. Limited to the first 100 registrants - podcast subscribers get first dibs! https://www.fitprosconnect.com/kickstart
How Tenya went from teaching for donations to creating a six figure business from her home with 3 kids in tow. This story will inspire even the most worn-down and over-worked fit pro! It's a story about taking the right skills and turning them into gold for yourself and your family.
Listen in as we talk about yoga, business, mindset, and Maui.
We will also talk about the Fitness Business Kickstart, happening again May 14 & 15. Register at fitprosconnect.com/kickstart
This episode was originally recorded April 26, 2022 as a Facebook Live in the Grow Your Fitness Business for Instructors, Trainers, and Coaches group on Facebook. (https://facebook.com/groups/fitnessprosideas)
Christine Conti (@get_contifit) and Karli Taylor (@thinkfitness_kar) discuss how the language we use in the fitness industry can have far-reaching effects on the mindset and behaviors of those struggling against #eatingdisorders .
Some major themes :
- naming classes, programs, and challenges without triggering
- why participants really come to class (HINT : it’s rarely about losing weight)
- how to start the conversation around eating disorders when you suspect one in a client
LinksInside this discussion we referred to a few resources :
- “You Look Great”, a short film by Justin Andrew Davis (@justinandrewdavis)
- The ‘Eating Disorders: What Fitness Professionals Need to Know’ course by Christine and Karli available at MedFitClassroom.org
Please comment with your biggest ‘Aha’ moments and continue the discussion in the comments.
This episode was originally recorded as an Instagram Live on April 21, 2022. You can find the video at https://www.instagram.com/tv/CcoDNpllKx6/?utm_source=ig_web_copy_link
Life-changing coaches! Why are you still struggling to pay your bills and keep the lights on?
What is keeping you from making the money that matches the impact you make with your clients?
(HINT : It's YOU!)
Today we examine the mistakes we make and the stories we tell ourselves that keep us BROKE as a joke. And I am going to tell you how to change that ISH right now.
HERE'S THE STORY
A while back I got my ass handed to me business-wise in an unexpected way. A competitor was poaching my clients by following me on Facebook and contacting everyone that I interacted with. Not only was what she did nasty, but it did effect my bottom line, AND negatively impacted a few of my clients.
Without going in to all the nastiness and drama I want to tell you what I learned.
As I dug in I realized a few things :
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The clients she was able to 'steal' were never really bought in in the first place - and that's on me
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BECAUSE Most of them were clients I had offered discounts to in the beginning
This episode was originally recorded April 19, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
businesscoach #groupfitness #fitnessinstructor #onlineFitness #onlinefitnesscoach #fitnessbusiness #fitnessindustry #wellnesscoach #fitnessInstructorLife #fitnessbusinesscoach #fitpreneur #fitpreneurship #onlineFitnessBusiness
The Fitness Business Kickstart weekend is your one-stop-shop for business quick-start learning, coaching, and collaboration!
May 14 & 15 (recordings available for 9 days) we are going to :
- Fill your program with the eager, motivated clients that you WANT to work with.
- Learn to market and sell without ever feeling sales-y or sleazy.
- Get your new business started, or your stagnant business kickstarted.
I am about pull back the curtain on my strategic and scrappy system for creating TONS of revenue and reducing your weekly to-do list.
Early bird pricing ends SUNDAY! SO get registered at https://fitprosconnect.com/kickstart
At the very end of one of my first Fitness Business Kickstart weeks I was sitting on the couch communicating via direct message with some participants who were still on the fence about joining the full Accelerator program while my Dad and my husband watched sports. Before I went to bed I made an off hand remark about how I had just made $10K by having those extra conversations.
And then I saw it...
The look on my Dad's face.
Shock, disbelief, doubt.
Then came the questions - ""well I don't understand, how can you make that much money just sitting here on the couch?"", ""How do they make their money back?"", and ""Is what you are doing legal?"
If you were raised in a family like mine your parents were working people who lived pretty much paycheck to paycheck. The thought of making $10K extra in a night while sitting on the couch just isn't something most people can wrap their brains around. It literally blows their brain up.
And I think this is what keeps a lot of us from charging appropriate prices for our transformational programs. The thought of asking someone to hand over a substantial sum of money as the first step in their commitment to their health blows our brains up.
Today we are talking about transformational programs, how they change lives, and why price is a big part of that transformation.
Listen in to learn :
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Why the method we normally use to determine price is DEAD wrong
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How to develop your confidence around offering your program to the right people
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How to serve at the highest of your ability without compromise
If you are ready to talk to me about your business make an appointment with me at https://calendly.com/kelly-coulter/diagnose OR learn more first at https://www.fitprosconnect.com/meet
This episode was originally recorded April 12, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
businesscoach #groupfitness #fitnessinstructor #onlineFitness #onlinefitnesscoach #fitnessbusiness #fitnessindustry #wellnesscoach #fitnessInstructorLife #fitnessbusinesscoach #fitpreneur #fitpreneurship #onlineFitnessBusiness
Many of you have heard me talk about some negative experiences I had in the corporate world (prior to starting my marketing agency in 2014). I like to refer to mysef as 'fundamentally unemployable' because I truly am a born entrepreneur and coach. Which does mean that some of those I can attribute some of those negative experiences to my own self. That being said, as I prepared for this talk I kept coming back to some of the times when, as a leader, I really needed guidance from my leaders, and wasn't able to find it. Hindsight being 20/20 it's easy for me to look back and see how much some of those specific situations would have benefitted from MY finding the right mentor or coach. What have you tried to help you build your business into a profitable and enjoyable venture?? A true coach is someone who will step up with honest and transparent guidance to help us leverage our strengths, see opportunities for improvement, and make course corrections when necessary. It is a fact that we can all speed up results and improve outcomes when we have guidance from the right mentor. Someone who has done what you are trying to do and can help you avoid the mistakes. People don't like to guess at the issues if they don't have to. Having an open, honest, compassionate, and relyable coach to guide us, stretch us, recognize and call us out on our thought loops, and cheer us on the whole way can save us year in our business building experience. So why don't we all have one? Some fear the risk, some don't know if they are ready, and some wonder if it really works. Today's talk is for those who are coach-curious, but not exactly ready to take the plunge. The Four Main Characteristics are : - Ready to get uncomfortable - Resourceful AF - Invest in the vision - Interested in and excited about taking messy action that is guided by strategy and experience - Not a special snowflake that doesn't need to follow the system - Willing to make mistakes quickly and move on to the next mistake
Dr. Maria Cristina of Sheehan Health and Wellness started her second act after retiring from a career in higher education. She is a personal trainer for women over 50, a health coach, and a natural body fitness competitor, winning several international medals. She started the Flourish with Age FB group which has grown organically to over 500 members.
Alicia Duque is the Creator of ConfiDANCE Studios! ConfiDANCE Studio provides workouts and workshops in-person and virtually. Alicia uses social media to spread the word about ConfiDANCE to help people move into their confidence for LIFE.
This episode was originally recorded March 29, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
businesscoach #groupfitness #fitnessinstructor #onlineFitness #onlinefitnesscoach #fitnessbusiness #fitnessindustry #wellnesscoach #fitnessInstructorLife #fitnessbusinesscoach #fitpreneur #fitpreneurship #onlineFitnessBusiness
What if I told you there are ways to use your current skill set to make more money right away EVEN IF you don't want to run your own business or hustle for new clients?
"How to double your income this week without starting a business or hustling for new clients." I know that's a big promise. but if you know my personal story you know I can deliver the goods. I have built two multi-six-figure businesses from the ground up, and I teach my clients to do the same.
So many fitness pros are doing the time-for-money merry-go-round - tearing their bodies up for some dollars and feeling stuck without options. If you are watching it's probably because you are feeling the strain.
We get used to the idea that the only way to make more money is to work more - trade more hours for more dollars. But the one thing we NEED to learn as service providers (and we can borrow this from the world of entrepreneurialism) is that time is the MOST expensive commodity. It's the only thing we can't get back or make more of. Time is our most precious resource.
And that is even more true in professions where our body is a major part of the service delivery mechanism. We simply can't afford to spend more time leading workouts that wear us down mentally and physically. So stick around, because I am about to give you 3 ways to create more income doing what you love. Let's get started.
This episode was originally recorded March 28, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group. #businesscoach #groupfitness #fitnessinstructor #onlineFitness #onlinefitnesscoach #fitnessbusiness #fitnessindustry #wellnesscoach #fitnessInstructorLife #fitnessbusinesscoach #fitpreneur #fitpreneurship #onlineFitnessBusiness
Joella Hopkins, VP of Group Exercise at EOS Fitness distributes all the gold nuggets on how to keep your #groupexercise schedule fresh by opening your mind to the possibilities.
Some key takeaways :
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- Don’t let the past dictate the future. Be open to new ideas and ways of thinking.
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- Perception is reality. If it helps them feel like they had a better workout or more fun, be open to it (as long as nobody loses an eye!)
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- Give pre-formatted classes the same importance and gravity as freestyle within your program.
Watch the full video at https://www.instagram.com/tv/Cbf6rXnle0Q/?utm_medium=copy_link check the comments for a discount code for FitnessFest (FitnessFest.org/Arizona) and be sure to get registered - it happens the weekend of April 23 in Tempe!
Angela Mosley was ready to get started. But with four little ones at home, finding the time was a challenge. She joined the Accelerator Program to make sure that every second she spends working on her business is well guided and supported. Listen in to hear her experience in the first 90 days.
This episode was originally recorded March 22, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group. (https://facebook.com/groups/fitnessprosideas)
businesscoach #groupfitness #fitnessinstructor #onlineFitness #onlinefitnesscoach #fitnessbusiness #fitnessindustry #wellnesscoach #fitnessInstructorLife #fitnessbusinesscoach #fitpreneur #fitpreneurship #onlineFitnessBusiness
Debbie Bellenger has a storied career history in fitness and wellness. NOT ONLY has she been a well respected presenter, speaker, and master trainer for Reebok AND TRX.
But she also led major corporate systems in creating wellness programming for their employees and clients.
So when she decided to leave her corporate job to start a company she had a lot of work to do.
Listen in as Debbie recounts her beginnings and her first 90 days in business. She was able to get her program up and running WHILE securing 3 consulting clients. That's a lot of work, and she's well on the way to replacing that corporate salary.
Full disclosure : her first step was to join my Accelerator program. And she has never looked back.
LINKS :
The Fitness Business Kickstart - https://fit-pros-connect.mykajabi.com/SOYO22
This episode was originally recorded on Tuesday, March 15 in the Grow Your Fitness Business for Instructors, Trainers, and Coaches group in Facebook.
Ever walk into the gym with that feeling? You know the one - dread, resentment, exhaustion? The feeling that this is all just too much and you aren't sure if you can do it even one more time?
Burnout is real, and is something that effect many front line workers, including those in fitness and wellness.
Just because we do something we absolutely love, and in many cases would do for free, that doesn't make us immune from burnout.
The good new is : it means you are a high performer. You care so much that it has just become too much. Burnout is the symptom, the problem is that the weight of your caring is greater than your capacity for doing. Today we are going to talk about recognizing the symptoms, nipping it in the bud before it starts, and coming back from it once it has set in.
Stay with me to the end because we are going to cover :
- how to stop it before it starts
- recognizing and nurturing a sustainable work plan
- How to come back once it has happened.
LINKS :
The Grow Your Fitness Business for Instructors, Trainers, and Coaches group : https://facebook.com/groups/fitnessprosideas
The Activate Your Marketing Workshop : https://fit-pros-connect.mykajabi.com/activate
Today's episode includes the audio of an Instagram Live I created with Alexis Perkins to talk about grassroots marketing, and about our new workshop, Activate Your Marketing.
If you don't know Alexis she is the powerhouse behind ChairOne Fitness and the most brilliant guerrilla marketer I know. Plus she is funny as heck.
Listen in for some GOLD NUGGETS about :
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building your business fast
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bootstrapping a fitness business from the ground up
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marketing vs. sales
And to register for the Activate Your Marketing workshop go to https://fit-pros-connect.mykajabi.com/activate
By now you are convinced that you need social media for your business, but if you aren't posting the right content at the right times for the right people you are just spinning your tires.
Further, if you are getting traction but not making sales you are leaving your audience unserved and your bank account unfulfilled.
What is the purpose of your social media?
We all know how to post on social media, but that doesn't mean we know how to really make it work for our businesses. The good news about that is this : its not you. It's just a gap in your skill set.
If you are like so many of my clients you most likely feel like you're banging your head trying to engage new customers. What if there were some simple strategies you could implement right away to make social media work for you?
Let me show you the basic how to's of social media for business sales and growth so you can start seeing a return on the time you spend on your business social media.
This episode was originally recorded March 8, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
businesscoach
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onlinefitnesscoach
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fitpreneurship
onlineFitnessBusiness
When it comes to mistakes made by new business builders, there are about four that just about everyone makes at one point or another.
And these 4 are the mistakes that cause new business owners to spin their tires, lose momentum, and eventually fail or quit.
What do you THINK your biggest problem is?
Here's the thing (this is going to be long, but I have a point). Over the last 40 years the traditional fitness industry model successfully marginalized and alienated millions of people.
The modern fitness industry came to being in the 70's and 80's. Back then In-person gyms, with all the beauty and drama that comes with them, were created to serve a general population, and then marketed by selling youth, beauty, and 6 pack abs to anyone and everyone.
Then came the at-home classes taught by gorgeous celebrities and superstar instructors. (Remember when the video store had an exercise video section?)
The offerings skewed heavily toward those who were already in shape. And the concept of fitness became intertwined with beauty and youth. This is why aunt Betty says she will go to the gym AFTER she loses 15 lbs.
But we know fitness is NOT all about beauty, youth, or 6 pack abs. We have so much more to offer. Fitness is measured on a continuum, not a scale. Meaning that what we offer can be quantified by each individual client or participant.
As fitness pros we each come with our own authenticity (passion + personality). We have the opportunity to serve fitness to the masses in a new way. We have the unique opportunity to serve the exact people that we work with best in a way that is more personal and seeks to serve clients who are eager to participate in the programs we offer.
So, if you have thought about serving your program directly to consumers so that you can serve then you are starting a business. Before you do, let’s talk about the biggest mistakes fitness professionals make when starting a fitness business so you can avoid them right from the start.
LINKS :
- Fitness Business Kickstart : https://fit-pros-connect.mykajabi.com/SOYO22
- The Activate Your Marketing Workshop with Kelly Coulter and Alexis Perkins : https://fit-pros-connect.mykajabi.com/activate
I Hate Selling for the Fitness Professional with Ryan McKenzie.
This episode features a live interview with Ryan McKenzie dropping gold nuggets about relationship building, product refinement, and selling!
Ryan wrote the book on selling without being ‘sales-y’ or slimy, and the title sums it up. I Hate Selling for the Fitness Professional. It’s available on Amazon, Audible, and anywhere you buy books.
This audio was originally recorded as an Instagram live on February 25, 2022.
So many business coaches, so many promises. Not all of them work out. Maybe you feel burned by a coach or a program that didn't deliver. Fact is the right coaching program will help you shave hours off your weekly to-do list and years off your business development timeline WHILE giving you back your sanity. It can be helpful to do an internal check-in to really evaluate why the relationship wasn't a win-win for you. Here are the top reasons coaching relationships don't result in a win, and the steps you can take to salvage your investment and get your business producing the results you were looking for in the first place. Listen to the end to learn : - How to use your fears and limiting beliefs to propel your business growth. - How to recognize when you are sabotaging your own progress, even if you don’t think you are, and turn it around FAST! - What happens when business coaching isn’t all about business. LINKS : Fitness Business Kickstart : https://fit-pros-connect.mykajabi.com/SOYO22 Want a free 15 minute call with me? https://calendly.com/kelly-coulter/diagnose This episode was originally recorded as a live show on February 22, 2022.
I have a belief that may seem shocking when you first hear me say it. But let me give it a shot… I believe your dreams and desires actually tell you the things you are MEANT to be and do in this world. That those desires are not just lofty aspirations - they are your spirit whispering your highest self into your current reality, and asking you to take action. This can be hard to conceive of because we sometimes dismiss our dreams as 'hopes' or tell ourselves 'everyone wants a million dollar business and a Tesla'. But the truth is NOT everyone wants a Tesla. I want a Tesla, but my husband is a Lexus guy. Your dreams are uniquely yours, and I believe you are meant to go after them. Now in order to do that you have to embrace a few truths and adopt a new mindset. So today we will walk through the science behind future based decision making, as well as some every day action steps you can make to start creating a real map to your future. AND ... If you are ready to start creating the vision I have something for you. The Fitness Business Kickstart is where I will walk you through, step-by-step, my system for starting or kickstarting your business. LINK : https://fit-pros-connect.mykajabi.com/SOYO22 This episode was originally recorded on February 15, 2022 as a Facebook Live on the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
Picking out caskets wearing Wonder Woman underpants, switching careers in your 40’s, and not giving a flying f#%$ what anyone thinks.
Author Christine Conti talks about her new book, Split Second Courage and how fitness pros and coaches can look at their fears as being the key to their dreams.
This episode was originally recorded as an Instagram Live on Thursday, February 10, 2022.
This interview with Tamilee Webb from Buns of Steel was recorded live on Instagram in December 2021. I spoke with Tamilee about everything from shooting on VHS to taking care of our knees. It's a great watch or listen for instructors and trainers who are in the game for the long haul. Find Tamilee at WebbWorkouts.com and TamileeWebb.com.
Facebook is dead, right?
Depends...
Service-based businesses, especially coaches like us, are finding that Facebook is the the best place to create community, position themselves as the expert, and create a springboard to sales. And, they are doing it using Facebook groups.
This episode will cover :
- Facebook vs. Instagram for fitness entrepreneurs;
- The difference between your Facebook Business Page and a Facebook Group,and why groups get more reach;
- Why and HOW groups work to create a profitable sales funnel;
- PLUS you will find out exactly how to set up your Facebook Group to ensure maximum engagement.
This is the the audio-only version of a Facebook Live session originally recorded on August 3, 2021 in the Grow Your Fitness Business for Instructors, Trainers, and Coaches group on Facebook.