The Media Weekly: Recent Episodes
PHD Media
PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.
After over 75 episodes in which we’ve hotly discussed, debated and explored the media and marketing agenda, PHD’s Media Weekly podcast in its current form is coming to an end. So, what better way to go out with a bang than to bring you the best bits from this year!
We’ve got some great memories coming up in our Media Weekly time machine, from the fabulous behavioural science guru Richard Shotton, to Cannes PR President Jo-Ann Robertson, to CMO-turned-effectiveness-guru, System 1’s Jon Evans, so do yourselves a favour, grab a coffee (or whatever is your tipple of choice), and settle in for a great show!
In today's episode, we have a fascinating chat with Louise Johnson, Global CEO of Fuse. With the FIFA Women’s World Cup starting next week, Louise will be revealing her tips on how to score in sports marketing – specifically women’s sports sponsorships - the challenges, the opportunities, and how to really nail this space.
Listen as we discuss: * What it’s like being the only female CEO in the UK sports marketing industry * Levelling the playing field in women’s sports marketing * How to get sports sponsorship right
We are back this week for part two of our special Media Weekly Cannes 2023 wrap, where we will be continuing our chat with Luke Southern, CEO of Drum.
In this episode he’ll be talking through the main themes of the festival, highlighting some of his favourite PHD award-winning campaigns, and answering the thorny question: is Cannes still relevant? Tune in to find out his answer...
Listen as we discuss: * The key themes * The stand-out work from this year * Is Cannes still relevant?
Missed Cannes? Don’t worry! In part 1 of a special 2-part Media Weekly Cannes 2023 wrap, we’ll be having a chat with Luke Southern, CEO of Drum. He’s just returned from the south of France, where he sat on the jury for the Entertainment for Music Lions. He’ll be taking us through his highlights and favourite campaigns of the week and talking to us about the panel he chaired, #ForTheWin, which explored the awesome brand partnership between CUPRA, Xbox and Forza.
Listen as we discuss:
• Behind-the-scenes of the Entertainment for Music Lions jury
• How Muhammad Ali inspired a Grand Prix winner
• The watchouts for brands who want to win big in the gaming and virtual worlds
In today's episode, we are joined by Philippa Brown, CEO of PHD Worldwide, and former jury president at the Cannes Lions International Festival of Creativity. With Cannes kicking off next week, Philippa is here to share her insights, and predictions for this year's festival.
Listen as we discuss: * Why the Lions are still relevant * Philippa's behind-the-scenes insights * A sneak peek at Omnicom's plans for the event
In this episode of the Media Weekly, we're joined by CMO turned effectiveness guru, Jon Evans. Not only is Jon the Chief Customer Officer of global marketing research and effectiveness company, System 1, he’s also the host of the popular Uncensored CMO podcast.
Listen as we discuss: * Building brands through creativity * The impact of AI on advertising * Whether the Cannes Lions are losing their effectiveness bite
In this episode of the Media Weekly, we're joined by Aparna Sundaresh, former Global Chief Marketing and Digital Officer at ekaterra. Tune in to hear how Aparna has managed to create an engaged and high-performance culture of creativity.
Listen as we discuss:* How to balance effectiveness with efficiency
* What marketers can do to be more creative
* How 'purpose marketing’ can be an effective way to drive brand growth
In this episode of the Media Weekly, we're joined by Matt Prentis, Head of Planning at PHD Global. Tune in as Matt talks about his popular blog, "The A to Z of Media Planning", which he created to help young media professionals (and non-media specialists) navigate the industry.
Listen as we discuss:* The huge gap in media training which led him to found the “A to Z of Media Planning”
* Whether there’s a crisis of creativity in the industry
* Tips to help marketers and media planners become more creative
This episode is a Media Weekly special, coming from Advertising Week Europe 2023, where some of the greatest minds from brands, agencies, media and technology — as well as from wider pop culture — have gathered this week in London to debate the biggest issues that are shaking and shaping our industry.
Chris Stephenson, Global Head of Strategic Engagement at OMG, is joined by Mike Fletcher, Founder and Director of content agency Slippy Media, to discuss the highlights from the conference this week.
Key topics include:* The complex space of Connected TV
* Data-driven decision making
* The impact of Generative AI on the industry
What are three key questions marketers need to ask to unlock the power of teams? Find out in this week's episode, where we're joined by Charlotte May, Senior Strategy Director, PHD UK.
Tune in as Charlotte tells us about her coaching business 'Your Future Space', and the importance of nailing your team vision.
Listen as we discuss:* Why having a team vision is just as critical as having a brand vision
* How marketers can build effective teams
* How having a team vision can impact your bottom line
This week, we're back again with Jo-ann Robertson, CEO Global Markets for PR agency Ketchum, and the upcoming president of the PR jury at Cannes.
In part-two of this Media Weekly special, Jo-ann is going to be talking about safety in brand and influencer partnerships, and why brands should get involved in this space
Listen as we discuss:* The playbook for getting partnerships right * How to mitigate the risks of getting them wrong * What’s next in this space
This week, we're joined by Jo-ann Robertson, CEO Global Markets for PR agency Ketchum, and the upcoming president of the PR jury at Cannes.
In part one of a special two-part Media Weekly special, Jo-ann gives us the lowdown on what goes on behind the closed doors of a Cannes jury room and what to expect from 2023’s creative crop.
Listen as we discuss:* What’s exciting about this year’s contenders
* Exactly what the PR jury will be looking out for
* Her top tips for cracking Cannes
This week, we’re joined by PHD Global’s Chief Strategy Officer, Rohan Tambyrajah, who’ll tell us about his predictions about the headwinds buffeting the ad industry in 2023. This follows his fantastic keynote appearance at the Contagious Live Radar event a few weeks back.
Listen as we discuss:* The main challenges facing the ad industry in 2023 * The role AI will play moving forward * The emerging technologies predicted to have a real impact
Today is part two of our 2-part interview with the brilliant Richard Shotton. If you missed it last week, his new book The Illusion of Choice: 16½ psychological biases that influence what we buy has already been an Amazon Best Seller and is getting rave reviews online.
Listen as we discuss:
💭 In a cost of living crisis, what biases can we use to help consumers choose our brand
💭 What advice is there for marketers who want to make the most of the increasing retail media opportunity
💭 From a behavioral science POV, do consumers really care about brand purpose? Does it impact their purchasing decisions to the extent marketers think it does?
This week, we are joined by Richard Shotton – acclaimed author of The Choice Factory, and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.
Tune in to hear Richard talk about his hot off the press new book, The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy, the #1 Best Seller in Sales & Marketing books on Amazon.
Listen as we discuss:* Richard’s behavioural science ‘playbook for marketers’
* How cognitive biases impact media channel choice and the implications for media placement
* How biases differ across regions and local markets
This week, we are joined by James Buckle, Chief Digital Officer at PHD Global, and Amy Tocock, Director of Investment Strategy at PHD UK, to talk about the rise of connected TV. Tune in and discover how brands can use CTV effectively to reach the right audiences.
Listen as we discuss:* What are the main opportunities for brands in the CTV space? * What are the main challenges with CTV and how can they be solved? * What are the biggest CTV trends emerging over the next few years?
Today is a very special show in celebration of Women's History Month, hosted by Emma Flaxman, PHD Marketing Wellbeing & DEI Partner. Tune in as we break down the week's media agenda, making some leaps into what it means for communications and marketing.
Our guests this week include Nicola Dhanjal, Client Partner, PHD UK; Louise Twycross-Lewis, Head of Insight, PHD UK; and Imogen Bourke, Head of Strategy APAC.
Listen as we discuss;
💭 How brands are connecting with women through advertising
💭 Subverting gender stereotypes
💭 Best-in-class examples of women’s depiction in ads
In today's show, Gianluca Baroni chats all things Generative AI with Sofia Pires, PHD Global Strategy Director. Sofia is also a winner of the IPA’s President’s Award for her work on the impact of technology on people’s decision making and how it affects marketing.
Listen as we discuss:* The impact of generative AI on marketing
* The collapsing gap between human and artificial intelligence
* How generative AI is changing how we communicate with consumers
In this week's Media Weekly, we continue our conversation with Jamie Lyons, Head of Digital Product Development & Gaming at PHD, to explore safety in Web3 and the Metaverse.
Listen as we discuss:* What brands should watch out for
* How agencies can help with brand safety
* The benefits and opportunities
In this week's Media Weekly, we're joined by Jamie Lyons, Head of Digital Product Development & Gaming at PHD, to discuss safety and regulation within Web3 and the Metaverse.
Listen as we discuss:* The overall risks in these new online environments
* Children's safety within the metaverse
* Regulation and governance
In this week's Media Weekly, we're joined by Malcolm Devoy, PHD Worldwide Chief Planning Officer, as he discusses how brands can be a force for good in the evolving Metaverse, and the opportunities for those contemplating a presence in virtual worlds.
Listen as we discuss:* Opportunities for brands in the Metaverse
* Safety in digital spaces
* Sustainability in a virtual world
This week's Media Weekly is a Super Bowl special! We’re joined by John Anselmo, PHD US Chief Innovation Officer, to discuss his perspective on how the Super Bowl played out culturally and in marketing this year, and to share some key learnings that marketers can take away.
Listen as we discuss;* What it takes to make a Super Bowl ad
* What sort of data is a marker of success
* Key macro trends/themes that were prominent
In this week's Media Weekly, another Shift Sessions special, we chat with Carlos Matriano, Head of Innovation and eCommerce, at PHD Singapore. Tune in to understand the increasing importance of ‘Creator Portfolio Producers’, whose role is to help brands find the right creators to work with, co-create successfully, and build long-term partnerships.
Listen as we discuss;* How to tap into creators’ audiences.
* How to measure the success of creator partnerships.
* How CPMs use existing third-party companies and technology to create portfolios of influencers/creators.
In this week's Media Weekly, another Shift Sessions special, we're joined by Indranil Datta, Head of Technology Services at Annalect EMEA, to discuss how to get started with first-party data management, explore how Data Clean Rooms are helping advertisers collect and analyse data from third parties safely, and outline how to build innovative and future-facing data partnerships.
Listen as we discuss; How to stay customer-obsessed in a world where customers are obsessed about not being tracked. * How Clean Rooms work and why they are important (and why you shouldn’t worry about GDPR). * How to own your data*, and how to create innovative and future-facing data partnerships.
In this week's Media Weekly, in another Shift Sessions special, we chat with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service, to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.
Listen as we discuss; How shopping behaviours are changing, and how this is creating new demands within marketing teams. * How to build a successful eCommerce Business Plan (and the skills/roles you need in your teams to activate them). * Best Practice eCommerce Activation examples*.
In this week's Media Weekly, a Shift Sessions special, we chat with Jamie Lyons, Head of Digital Production Development at PHD UK, about all things Metaverse – the virtual world that lets users explore fully functioning, immersive environments.
Listen as we discuss;* How the Metaverse is developing (and the opportunities for marketers) * How to get involved at this early stage * What skills you need to thrive in this space
Coming up on this week's Media Weekly, the first episode of 2023, we are looking into the future of marketing with Phil Rowley. Phil is the head of futures at Omnicom Media Group UK and it’s always a treat to have him on the show.
In the episode he shares five signals shaping the future of marketing, detailed in his ‘At The Edge’ report, which explores the big forces shaping the marketing agenda over the next decade.
Plus we discuss LinkedIn's new job search features, NFTs, and... of course... ChatGPT.
In our last Media Weekly of 2022 we're revisiting some of the conversations that have inspired us throughout the year. PHD's Liz Donaldson discusses with HP's Ian Mundorff what it takes to build a future-facing agency model, James Hurman shares his perspectives on why brands need to create future demand, Richard Shotton discusses the role behavioural economics plays in the campaign planing process, Rohan Tambyrajah explores what lies ahead for media and marketing in 2023, and Marilyn Ali, Sarah Sutton and Diana Sukopp join us from the French Riviera to debate what the ad industry can learn from Ryan Reynolds.
Enjoy our festive box of Media Weekly delights. We'll be back next year for more.
We live in uncertain times.
In the wake of the global pandemic, ways of working are changing, consumer behaviours are evolving, and the global economy is in flux.
In response, many organisations are being forced to change too, reorganising to better serve the shifting – and sometimes, contradictory – needs of their customers, employees, and shareholders.
But how do you get organisational change right?
Find out in this week's episode of The Shift Sessions, the PHD podcast for future-facing marketers.
This Media Weekly, we have the second of a two-part special-edition. As we approach the end of 2022, we're looking to the year ahead with perspectives from our senior leadership across the network and around the world.
Joining us in the Media Weekly studio are James Hawkins, PHD APAC CEO, and Catherine Sullivan, CEO of PHD US. James and Catherine share the key leaps they think marketers will need to make to get ahead in 2023. We discuss the importance of putting people and talent development at the heart of 2023 marketing plans, as well as the ensuring that marketing investment is protected during times of economic uncertainty.
Enjoy this episode of the Media Weekly... we'll be back next week for one last time this year - with our 2022 highlights special.
Commerce is changing.
Behavioural shifts during the pandemic pushed more people online and ecommerce saw ten years of growth in ten months.
To catch up, companies digitised 20-25 times faster in 2021 than the year before, and the fight to win consumers online – and in the real world – is now fiercer than ever.
But what can brands do to get commerce right? Is there a one-size-fits all approach? And how will commerce change in the future?
To find out, we spoke with Steve Mader, Global Head of Commerce at PHD Global Business.
This media weekly we have the first of a two-part special-edition. As we approach the end of 2022, we're looking to the year ahead with perspectives from our senior leadership across the network and around the world. Joining us in the Media Weekly studio are PHD Worldwide CSO Mark Holden, CEO of PHD Canada Karine Courtemanche, and Toby Hack, CEO of PHD EMEA. They share the key leaps they think marketers will need to make, to get ahead in 2023.
We unpack the need to think about organisational design and how to structure for marketing success; the purpose of purpose following on from the big debates around the topic we've seen this year; and the increasing importance of marketing approaches to ESG as we face up to the challenges and opportunities of the year ahead.
The leap into 2023 starts now ... enjoy the Media Weekly.
In this episode, we speak with Tony Bailey, Head of Technology at DAS, Omnicom’s Diversified Agency Services group – a web3 maven, who is helping brands around the world prepare for this new world.
Key talking points include:
- What Web3 really is (and it’s not the metaverse)
- How web ownership will change (and what this means for brands)
- What consumers will expect from brands in the future (and how to get ready now)
This Media Weekly, with the Football World Cup kicking off in Qatar, we are joined by Luca Allam, CEO of PHD MENA, to discuss the big trends shaping marketing across The Middle-East and North Africa (MENA). We unpack what brands looking to expand into this diverse, growing, and future-facing region should consider, in order to connect authentically and effectively with MENA audiences.
Plus, we unpack the arrival of new social media platform Post, delve into Crocs' latest moves in gaming, and discuss what the selling out of Taylor Swift tickets can teach us about getting customer experience right. Enjoy the episode!
This Media Weekly, we're joined by Rohan Tambyrajah, the CSO for PHD Global Business, who breaks down the big topics currently impacting the marketing agenda as we swing into effectiveness retaking centre stage. We discuss the reunification of marketing around the consumer, decentralisation across a long tail of media, and the collapsing of experience into single unified touch-points.
Plus we unpack what Belvedere Vodka eschewing a traditional ad agency, in favour of giving creative license to Daniel Craig and Taika Waititi, tells us about the growing role of creators and influencers in marketing. Enjoy the episode!
In this episode, we speak with Liz Donaldson, PHD’s Chief Agency Development Officer and Global Business Lead, to discuss the idea of using an ‘Agency as a Platform’, what a typical relationship looks like, and how to maximise outcomes.
Key talking points include:
- How traditional client/agency relationships are evolving
- Key considerations and learnings from clients that are already working this
- The impact on pricing structures and billings
This media weekly we speak with Lucy Barbor, CSO of PHD UK on the myth of the rockstar planner; why we need more diverse voices, experiences, perspectives and – frankly – mindsets, in strategic planning.
We discuss what’s shaping the strategic planning agenda right now, where it's going in the future, and how marketers can get better outcomes from their strategic planner partnerships.
Plus ads are now live on Netflix, COP27 asks brands what they can do for their planet, and - yes -Twitter! Get everything you need to make the leap with this episode of the Media Weekly.
In this episode, we speak with James Buckle, Chief Digital Officer at PHD – an experienced ‘MarTech Missionary’ who has helped global brands choose and develop technology strategies across their businesses.
Key talking points include:
- Why we are about to enter the golden age of Marketing Technology
- How to choose the right MarTech tools for your team
- How to set the right KPIs to maximise returns on investment
In this very special edition of the Media Weekly, it's our digital question time episode with PHD Global Business' Chief Digital Officer James Buckle. He answers some of the many questions that you've been mailing to maketheleap@phdmedia.com... including what the new ownership of Twitter means for advertisers. We also discuss the implications of Apple taking 30% of the revenue from promoted or boosted posts, and the pressure on Meta's share price following the Q3 earnings results.
In ‘Conquering Branded Content’, the first episode of The Shift Sessions, we speak with Luke Southern, CEO of DRUM, Omnicom’s branded content and entertainment agency, to discuss the importance of branded content, which has become an invaluable part of the marketing landscape.
In this 25-minute episode, Southern explains why there’s never been a better time to invest in branded content, how to design an effective branded content strategy (and what makes content ‘stick’), and how to maximise returns on investment when working with ‘Branded Content Orchestrators’.
In this Media Weekly, we speak with Catherine Aylward from PHD Global Business about HP's campaign targeting the COP 26 event in Glasgow. The campaign used some super-smart and super-low carbon impact media to reach delegates attending the conference, and engage them in stories of how HP is making a difference by reducing its climate impact across its products and services.
We also hear how PHD is working with marketers and partners to measure, reduce, and offset carbon throughout the media supply chain. Plus in the week's media news we talk Apple taking a cut of media spend on its apps, Pizza Hut delivering slices of cheesy goodness, and why Uber is the latest brand to turn to advertising as a revenue stream. It’s another non-stop Media Weekly, enjoy the episode!
In this Media Weeklywe have the second part of our conversation with James Hurman. We discuss the state of marketing effectiveness, James gives us his definition of a brand, and we talk about the crucial role of the briefing process in driving marketing outcomes. Plus we talk new TikTok formats, vegetarian vampires and why Netflix is reporting viewing data via BARB. It's another non-stop Media Week. Enjoy the episode and remember to share your comments and thoughts at maketheleap@phdmedia.com. A big thank you one again to James for joining us on the media weekly podcast. To buy James' book Future Demand head to www.previously.co, hit up Amazon to buy the ebook by searching for Future Demand, or alternatively the audio book is available for free as an audio book wherever you get your podcasts.
In this Media Weekly, the first of a two-part special, we chat with James Hurman, author of new book ‘Future Demand’, to explore how start-ups can grow beyond their eager early users, engage much larger groups of customers, and, ultimately, keep selling into the future.
This Media Weekly, we’re joined by Jake Bogert, Global Co-creation Director at PHD, to discuss how and why the sound of contemporary music is changing, what this tells us about evolving consumer tastes and behaviours, and how markers should respond.
In this Media Weekly, the second part of our APAC commerce special, we explore the scale of commerce in the region, explain implications for marketers, and consider how to capitalise on the latest commerce trends. Plus we discuss the current role of influencers in the social commerce space and the type of content that consumers are now expecting in it.
This week’s speakers include PHDers from the APAC region; Imogen Bourke, Strategy Director; Carlos Matriano, Head of Innovation & eCommerce; Scindya Datt, Strategy Director; and Sen Lin, Head of Strategy.
In this Media Weekly, the first part of a two-part special, we explore the social commerce landscape in Asia-Pacific, consider what makes the region unique, and share advice for marketers looking to grow in this space.
Guest speakers include: Imogen Bourke, Strategy Director; Carlos Matriano, Head of Innovation & eCommerce; Scindya Datt, Strategy Director; and Sen Lin.
In ‘Creativity & Going All In’, the final episode of Creativity Unwrapped, we hear views on how the industry toolkit is broadening, with new perspectives and skill sets from ever widening and diverse teams of collaborators; and we gather thoughts on how to stand up and stand out in the battle for attention.
In this Media Weekly, we talk challenger thinking – from reviewing Contagious’s Mavericks and Mischief Makers event (which celebrated left-field ideas and right-brain creativity) to reflecting on the key challenger strategies outlined in PHD’s leadership publication, Overthrow II. Guests include PHD’s Clare Deacon, Strategy Director; George Henry, Digital Planner; Mandy Cross, Media Director; and Malcolm Devoy, EMEA CSO.
In this third episode of Creativity Unwrapped, ‘The Role of Technology and Creativity’, PHD CMO Chris Stephenson hears from industry leaders as they share their views on how creativity and technology work together.
Guests including Paul Kemp-Robertson, Co-Founder of Contagious; Philippa Brown, CEO at PHD Worldwide; Tiina Salzberg, CSO at 180 Amsterdam; and Kate Osborne, Global Business Lead at Omnicom Media Group, who explore the ways in which technology and creativity shone through at this year’s Cannes Lions Festival and scored Grand Prixes with the judges.
Key discussion points include: * The role of technology to drive creativity * How the industry is getting to grips with the metaverse, and perspectives on how technology connects us all * Proof points of how creativity is supporting technology in new and innovative ways
This Media Weekly, we have a great conversation with John Thomson, Group Strategy Director at PHD, all about Marketing Science and effectiveness. Against the economic backdrop of the rising cost of living and the tightening of consumer spending, we are continuing to explore the ways that marketers need to plan their communications in order to cut through and be effective.
In this episode, we address the current state of play in marketing science, the big debates that are going on, and where attention planning fits into the more established marketing science world.
In ‘Creativity and Business Impact’, the second episode of Creativity Unwrapped, the PHD podcast that explores the role of creativity in marketing, PHD CMO Chris Stephenson and guests discuss the ways in which creative ideas can supercharge business performance.
This Media Weekly, tune in for our fascinating conversation with Sean Knight-Braniff, Analytics Account Director at Annalect, in Adelaide, Australia. Sean discusses where clean rooms are right now and how he sees the technology developing going forward.
Listen in to discover the role clean rooms are going to play in advertisers' future strategies and the importance of aligning measurement planning.
In this episode of Creativity Unwrapped, Stephenson and guests discuss the role of brand purpose, how creativity can bring that purpose to life, and the importance of maintaining credibility.
This Media Weekly, listen to our conversation with Louis Schulze, Business Development Manager of Founders Foundation and B2B tech conference Hinterland of Things. In the episode, we discuss what Web3 really means for marketing, exploring the implications for businesses going forward, and the business ecology we might see in the future.
This Media Weekly we check in with APAC Head of Strategy Imogen Bourke and Drum Managing Partner Aimee Nicholls, who is in Singapore this week talking trends, insights and opportunities in the world of content.
We discuss the key role that content plays across the comms planning mix, and we hear about SXSW's plans to head to Sydney for an APAC event next year.
Plus why Ryan Reynold's Cannes comments on the need for content to move with the pace and tone of culture were music to Drum's ears.
This Media Weekly, we have an awesome conversation with the brilliant Richard Shotton – the author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.
We discuss the role behavioural science plays in marketing and comms, which cognitive biases are under-used in marketing, and the role behavioural science can play in how marketing steps up in the midst of the cost of living crisis now engulfing many markets around the world.
As ever we love your feedback. If you have any thoughts or comments on the Media Weekly please do get in touch.
What are the key challenges and opportunities impacting marketers today? In this interview, we hear from Michelle Taite, Chief Marketing Officer at Intuit Mailchimp.
This interview was first broadcast on Radio Omnicom, live at Cannes 2022.
In this Media Weekly, we're joined again by Pollyanna Ward, Social Account Director at PHD Manchester, to discuss social measurement. Listen in to learn what social KPIs are, why they matter, and how to set the right ones for your campaigns.
In this Media Weekly, we're joined by Katie Cook, Global Planning Director at PHD, and Tom Darlington, Global Group Strategy Director at PHD, to review this year’s Cannes Grand Prix winners. In this chat, we consider what these winners tell us about media and communications right now, explore the impact for marketers, and discuss how to reapply key learnings.
What are the key challenges and opportunities impacting marketers today? In this interview, we chat with Dan Salzman, Global Head of Marketing, Media Analytics and Insights at HP, to find out.
This Media Weekly we get the latest on everything social with PHD’s Pollyanna Ward. We discuss the rise of TikTok, the role contemporary social plays in the comms mix, and how to develop marketing solutions that work across a range of social platforms. Plus Pollyanna shares her top three tips for getting social right (and they are really good!)
Plus PHD Global Business’ James Buckle pops by the MW studio to share his thoughts on the announcement that Netflix has chosen Microsoft to power its new ad-supported service offering. It’s another leap-filled media week – we hope you enjoy the episode.
In this podcast we reference a great post from PHD Global Business strategist Tom Darlington on why we should think of media not as channels, but as layers - you can check out his post here.
What are the key challenges and opportunities impacting marketers today? In this interview, we chat with Catherine Crevels, VP of US Marketing, QuickBooks Online Services at Intuit, to find out.
As a strategic business leader, Crevels is chartered with building out and growing the portfolio of tools small businesses need to run their business, including banking, lending payments, and human capital management. As a leader accountable for revenue growth across her business lines and growing exceptional talent, she's passionate about products and helping organisations sell what they make and make what they sell.
This interview was first broadcast on Radio Omnicom, live at Cannes 2022.
You can read the Q&A here.
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This week, PHD’s Chris Stephenson and Gianluca Baroni, have a great conversation with Phil Rowley, lead author of OMG’s latest report, The Future of Wellbeing. The report covers everything – from diets of the future and mental health, to ageing population and climate change - and most importantly what brands need to do to prepare for the coming decades.
In this episode, we will learn about the key considerations and actions that brands can take to speak to the consumer of the future.
As an industry, it is key that we try to get ahead of the change and stop simply responding to it. To think long term. To start building the future, right now. This is the ambition of Shift.
In this second one-hour radio show special, hosted by Vicky Bloyce, Shift’s lead author, Mark Holden is joined by Max Orgeldinger, Managing Director at TLGG. Together they discuss the role AR plays in the broader Web3 landscape – and the roles required to drive it forwards.
As an industry, it is key that we try to get ahead of the change and stop simply responding to it. To think long term. To start building the future, right now. This is the ambition of Shift.
Gemma Dawkins (National Head of Digital in APAC) was joined by the great mind behind the masterpiece in this interview with Shift’s lead author, Mark Holden (CSO at PHD). Alongside Marco Bertozzi (President EMEA at Whaler) and Max Koziolek (Co- Founder of Spectrum), they discussed the marketing roles of the future and how the concepts can transform their businesses, reimagining the future with Shift.
This is the Cannes Daily! All week, we're reporting on the key events from the Cannes Lions Festival of Creativity -- as heard from the Omnicom Cabana next to the Palais theatre. Listen to our recap of all the talking points from day 4: Thursday 23 June 2022.
This is the Cannes Daily! All week, we're reporting on the key events from the Cannes Lions Festival of Creativity -- as heard from the Omnicom Cabana next to the Palais theatre. Listen to our recap of all the talking points from day 3: Wednesday 22 June 2022.
This is the Cannes Daily! All week, we're reporting on the key events from the Cannes Lions Festival of Creativity -- as heard from the Omnicom Cabana next to the Palais theatre. Listen to our recap of all the talking points from day 2: Tuesday 21 June 2022.
This is the Cannes Daily! All week, we're reporting on the key events from the Cannes Lions Festival of Creativity -- as heard from the Omnicom Cabana next to the Palais theatre. Listen to our recap of all the talking points from day 1: Monday 20 June 2022.
This week, PHD’s Chris Stephenson and Gianluca Baroni, have a great conversation with Helen Beecher, Group Digital Development Director and Lauren Kavanagh Senior Strategist, both from OMG Ireland. They discuss the ability of OOH to deliver on both brand and performance goals, and what the future holds for this broadcast medium. Exploring the evolution and latest opportunities within the medium of OOH and how it’s being planned towards attention as a metric.
This week Chris is joined once again by Gianluca Baroni in the co-hosting chair for a great conversation with Ian Mundorf, Head of Global Media at HP, and Liz Donaldson, Chief Agency Development Officer at PHD. They spoke about HP and PHD’s shared and collaborative journey to create a best-in-class hybrid media relationship model. Listen as they explore the ambition behind the journey, how they got there, and what other advertisers can learn from this.
This week Chris is joined by Gianluca Baroni in the co-hosting chair as they talk with Bhavin Balvantrai from Omnicom Media Group UK about their recent Media Theme-onomics publication. The report lays the foundations for the themes OMG UK believes will dominate advertising discussions over the medium-term. From the shift of audiences to streaming, consumer focus on ESG, or the emergence of the metaverse - the impact of change on marketing is speeding up. Bhav offers Chris and Luca his advice for marketers on staying ahead and making the leap with their communications and media thinking.
This Media Weekly we have a real treat – a conversation with the one and only Karen Nelson-Field, the Founder and Executive Director of Amplified Intelligence and Professor of Media Innovation at The University of Adelaide, Australia.
Karen is a thought-leader on driving positive change in what she terms a ‘broken media ecosystem'. She describes Amplified Intelligence as an attention technology business which cares about the marketing industry. To that end, she has pioneered the development of tech to answer the big questions on human attention, and to create attention data which is now leveraged in planning systems around the world.
A globally acclaimed researcher in media science, her work has been covered by the Wall Street Journal, Forbes, Fox Business, Bloomberg Business, AdAge, Mashable, The Drum UK, Financial Review, The Telegraph UK, CNBC, and now the PHD Media Weekly podcast.
This week we're back with PHD UK’s Head of Digital Product Development Jamie Lyons, for part two of our special edition; Lots of Change in the Metaverse of Madness. Listen in as we explore how marketers can get the most from the emerging metaverse opportunity.
This week and next week in the PHD Media Weekly podcast we have a two-part special edition. We're joined by PHD UK’s Head of Digital Product Development Jamie Lyons to explore Lots of Change in the Metaverse of Madness. See what we did there!?
Listen in this week for another strategist special! We chatted with PHD Global Business Head of Planning, Matt Prentis and Group Strategy Director Tom Darlington, about how PHD is keeping marketers ahead of a rapidly changing media ecosystem with some super smart thinking and planning.
What is the attention conversation and why is it at the top of the marketing agenda right now? In this Media Weekly, Malcolm Devoy, CSO for PHD EMEA, shares his thoughts. We also catch up with Ben Hovaness, SVP for Marketplace Intelligence at OMG North America, to discuss Future Signals, the ongoing education series dedicated to changes in the media.
Get ready for Earth Day by exploring how agencies, media platforms, and marketers are investing in the planet. Listen to our discussion with PHD’s Tom Mackenzie, Global Innovation Director at Global Business, Stephanie Helen Scheller, Head of Sustainable Solutions for Omnicom Media Group and Catherine Aylward, Strategist at PHD UK, to learn how we can all fight climate change.
This week we’re joined by the inspiring journalist and author Tim Burrowes, who is the award-winning founder of Australian marketing industry platform Mumbrella. In this episode, we discuss what motivated Tim to write his first book, Media Unmade, and Australia’s media during the disruptive decade of 2010 to 2020.
This week: We head to Australia to hear what the introduction of Google Analytics 4 means for marketers. And back in London, we learn more about Web3 and the metaverse -- with key takeaways from Contagious magazine's 'Worlds Collide' event.
Campaign Magazine announced publication announced that it was high time it shone a spotlight on the role of media planners and buyers, and what makes their work special.
This week we sit down with PHD Global Business’s Head of Planning Matt Prentis, and Group Strategy Director Tom Darlington, to discuss how PHD is keeping marketers ahead of a rapidly changing media ecosystem with some super smart thinking and planning.
Our conversation references new research on the role of media placement versus creative in driving Attention, which you can view here.
A year on from the introduction of tracking opt-outs on iOS 14.5, we get the lowdown on what marketers need to know as the cookie continues to gradually crumble. We also have an exclusive excerpt from PHD’s most recent book Shift, where we hear how media exploded during the long decade of 2007 thru 2002, and how marketers, and marketing, responded.
This week we catch up with PHD US’s Clara Flikstein and Stacy Chan on the key themes from SXSW. After a pandemic-shaped absence, South By (as it’s known to insiders) was well and truly back. We get the lowdown on the best from the fest. Also, this week we speak with PHD Australia’s Stevie Douglas-Neal who shares her perspectives on the journey to create a new better normal in the big return to the office.
PHD UK decided to interview some allies from across the business to see their take on what we can all do going forward to ensure we break the bias.
We talk to Claire Baker, the Group Creative Director of Omnicom’s content and entertainment agency Drum, about what marketers are looking for right now in the world of content, and the current trends driving content innovation and ideas. And as Condé Nast signs a deal that will see brands like Vogue and GQ creating content for TikTok, we ask PHD US Director of Digital & Social Caren Axelrod what this tells us about the social platform’s plans and how marketers can get the most from the world of TikTok.
Learn about China's virtual magazine -- MO Magazine -- an immersive VR afforded environment and how SVOD is changing the screen planning mix in episode 03 of PHD's Media Weekly.
Who won this years advertising’s battle at the NFL 2022 Super Bowl LVI, Sparks & Honey talk Business Bets and as Amazon is crowned the biggest advertiser of all time.