The Marketer’s Guide: Recent Episodes
Samuel Cheong
Hello, I'm Samuel Cheong and this is the Marketer's Guide — a humble little podcast for growth-minded marketers. Marketing can be confusing sometimes, but I believe that marketing is figureoutable. Each episode is going to cover topics related to marketing, people and interviews with marketing people — like you. The Marketer’s Guide aims to guide you on your path to be the best marketer you can be.
Eden Bidani is a Conversion Copywriter and Acquisition Specialist with her own company Green Light Copy.
In this conversion, we talk about copywriting, how to begin with writing good copy, the importance of talking to the customer and how to become a good copywriter.
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Ashley Faus is the Content Strategy Lead, Software Teams at Atlassian, a software company based in Sydney that builds collaborative tools for project management like Trello and Jira. She describes herself as a marketer, writer, speaker by day. And actor, singer, actor, fitness fiend by night.
In this conversion, we talk about thought leadership, the 4 pillars of thought leadership framework and how we can become thought leaders.
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Srdjan (Serge) Popovic is the Chief Marketing Officer at Crossrope, a fitness brand on a mission to inspire millions of people to discover a new way to get fit. He's also a writer at theeffectivecmo.com, with the aim to help marketers grow to be more effective and productive.
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Xin-Ci Chin, or Xinch, is the Head of Marketing at StoreHub, a Southeast Asian tech startup serving retail and F&B businesses. She's worked for companies like Mindvalley, founded her own startup and also teaches digital marketing through NextAcademy. In this episode, we talk about how she stumbled into marketing, but quickly found a passion for it. We talk about building marketing teams in startups/scaleups, serving the needs of the customer and the marketer of the future.
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Eric Melchor is the Partnership Manager at Bonjoro — a video engagement platform and Host of the Innovators Can Laugh Podcast.
In this episode, we talk about pursuing side hustles and passion projects, how to learn new things, building community to increase customer lifetime value and changing a company culture from within.
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Laura Erdem is an Account Executive with DreamData.io a b2b revenue attribution platform. In this episode, we talk about journey in enterprise and start up sales, how she grew on LinkedIn and marketing and sales alignment.
I believe marketers must learn sales and work collaboratively — so this is a good episode.
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George Coudounaris is co-host of the The B2B Playbook, a podcast that helps b2b businesses grow with a simple framework. In this episode, we talk about his journey from law to marketing and his journey as a marketer. Learn about the 5 Be's Framework and how you can apply it in your small business.
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Aaron Lynn is a business systems consultant and coach. He runs his business AaronLynn.com from Bangkok, Thailand, helping 6, 7 or 8-figure business owners gain more time back. In this episode, we talk about starting businesses and the 5 types of business systems.
Other topics we cover include productivity, working remotely and solopreneurship.
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Joseph Lewin is the Director of Demand Generation at Proofpoint Marketing. In this episode, he shares his unconventional and downright audacious journey to becoming a marketer, from chimney sweep to installing security cameras. Joseph is a risk-taker and you'll learn how that led him to start a podcast and open new opportunities for himself.
Other topics we cover include demand generation, building relationships at scale and how to grow on LinkedIn.
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Florian Decludt is a Growth Marketer at Reddot. In this episode, he shares his story of how he got started on LinkedIn that led to opportunities in marketing. We discuss the systems and strategies he used to grow to 17,000 followers on LinkedIn and some advice on how to get started.
Other topics we cover include the problem solving, finding your niche, and how to post on LinkedIn.
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Mason Cosby is Marketing Director at Mojo Media Labs and Host of The Marketing Ladder Podcast. He shares his story of how he got his start in marketing, launching his first podcast by accident and what it takes to grow your career as a marketer.
Other topics we cover include the T-shaped marketer, problem solving as a business skill, passion projects and more. Subscribe for new episodes at samuelcheong.com/podcast
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Welcome to the Marketer's Guide — we believe that marketing is figureoutable and we are on a mission to decode marketing.
I'm your host and guide, Samuel Cheong.
Learn what this podcast is about and what we will cover in each episode. Thanks for tuning in!