Marketing Like a Mother

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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is a science-meets-spirituality system that reveals your energetic blueprint and helps you live authentically. Adriana explains how understanding your Human Design can impact your day-to-day life, including your relationships and decision-making. She emphasizes the importance of embracing your uniqueness and surrounding yourself with like-minded individuals who lift you up.

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard.

Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she’s helped over 23,000 students learn how to do business the easy, fun, and profitable way.

In this episode, Lizzy shares her insights on how low-cost offers can transform your business. She also talks about her personal experience as a mompreneur and how she manages her business while raising two young children. Elizabeth also discusses her chronic fatigue syndrome and ADHD diagnosis and how she balances her energy levels while navigating the challenges of childcare.

Lizzy and Michelle also discuss:

The benefits of low cost offers
Utilizing Voxer for coaching
When to add a $9 offer to your business
Whether to start with a freebie or low-ticket offer
And more!

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca.

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator.
If you've ever been curious about web design, this episode will take you on a comprehensive journey through Paige's story, the world of web design, and how you can tap into your creativity to build a profitable business.

They discuss:
- Finding Opportunity in Unexpected Places
- Overcoming Challenges when starting out
- Embracing being a Non-Designer Web Designer
- Coding Myth Busted
- Ideal Candidates for Web Design
- Realistic Income Expectations
- Embracing simplicity
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors.Never miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

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We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Never miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

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This week on the Marketing Like a Mother podcast, Olivia interviews Ashley Carlson, founder of Elevate Virtual Business Solutions, about the topic of delegation for mompreneurs. Ashley shares her experience and insights on the need for delegation, the challenges faced by business owners, and the benefits of delegating tasks. She emphasizes the importance of identifying tasks that don't have to be done by the business owner, documenting processes through tools like Loom videos, and finding areas where delegation can bring more joy and efficiency. The conversation highlights the need for mompreneurs to give themselves grace, let go of perfectionism, and focus on what truly matters in their businesses and personal lives.

In this episode, we're talking about:
- Importance of delegation for mompreneurs
- Challenges faced by business owners in delegating tasks
- Benefits of delegating tasks in business and personal life
- Identifying tasks that don't have to be done by the business owner
- Documenting processes through tools like Loom videos
- Finding areas where delegation can bring more joy and efficiency
- Letting go of perfectionism and focusing on what truly matters
- And more!

Learn more about AshleyAshley Carlson is an entrepreneur with more than a dozen years of experience in admin, operations, and sales. With the ability to look through both lenses, Ashley knows what business owners are looking for inoperational support and how both parties can be setup for success. Being a business owner can be stressful and delegating can feel scary, but Ashley has built a company that successfully solves that problem! In under two years, Elevate has become one of the most highly sought-after Operations Support teams, having provided support to over 50 clients & their businesses.

Visit Ashley's website hereNever miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

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This week on the Marketing Like a Mother podcast, we’re getting really honest about how we keep things going business-wise when life gets messy and stress.

We’re talking about:
- The unique challenges of running businesses with little kids underfoot
- The importance of flexibility and adjusting expectations when life take a front seat
- How important it is to acknowledge and process your emotions
- Our thoughts on deadlines and aligning them with personal values
- Focusing on self-care and support systems
- And more!Never miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

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This week on the Marketing Like a Mother podcast, we're answering your (and our!) questions about closing our joint business.

In the episode, we're chatting about:
- Our decision process for ending our joint business
- Reflecting on the positive experiences and our strong partnership
- How communication and understanding played a role in our business
- How important it is to find the right business partner
- The logistics of closing the business
- Honoring commitments and transparent communication
- Our solo ventures moving forwards
- And more!Never miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

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This week on Marketing Like a Mother, we have some big news... We're closing our joint business BUT we're still friends and will definitely be keeping this podcast going.

In this episode, we talk about:
- Why we decided to close our joint business
- How we came to this decision and how we're navigating closing the joint business while keeping our solo businesses and podcast
- Maintaining our friendship and supporting each other through this process
- How we're actually closing the business
- Transitioning the podcast to Substack for show notes and emails!
- And more!Never miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

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This week on Marketing Like a Mother, Olivia is talking with Avril Anderson a fellow mompreneur who is sharing her journey as an entrepreneur and offering her signature strategies to streamline your systems for more time & energy!

In this episode, we talk about:
- Avril's entrepreneurial journey: starting in 2015, facing challenges while raising her daughter.
- Shifting focus to mentoring and coaching female entrepreneurs.
- The importance of streamlining processes and automating tasks to save time and energy
- Recommended software tools: CRM systems, project management tools, and automation platforms.
- Emphasizing the need to build a business that prioritizes your life and makes space for family time.
- And more!

Learn more about Avrilwww.avrilanderson.comwww.instagram.com/avrilanderson_
https://www.facebook.com/avril.anderson.capacity.coachNever miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

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This week on Marketing Like a Mother, Michelle is chatting with course creator and curriculum design expert Vix Meldrew. Vix shares her journey from being a teacher to becoming an online educator and mentor, and how she discovered her passion for helping fellow entrepreneurs improve their teaching skills.

In this episode we talk about:
- How Vix transitioned from being a teacher to an online educator and mentor
- Why she's so passionate about helping fellow entrepreneurs improve their teaching skills
- The importance of focusing on the desired outcome for learners
- Suggestions for creating offers that fit well with a flexible motherhood lifestyle, such as passive selling and active delivery
- And more!

Learn more about Vix Meldrew:https://www.vixmeldrew.com/Watch Vix's Free Masterclass:https://raveresults.co/masterclassNever miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

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This week on Marketing Like a Mother, we're chatting about setting & sticking your goals and boundaries as a business owner. Because sometimes it's hardest to stay accountable to your own goals, right?!

In this episode we talk about:
- Importance of self-accountability and setting boundaries
- Challenges of staying motivated and overcoming procrastination
- Breaking down goals into actionable steps
- Finding the right balance between external and internal accountability
- Aligning goals with personal values and making adjustments to fit individual circumstances
- And more!Never miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

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This week on Marketing Like a Mother, Michelle sits down with Customer Journey & Buyer Experience expert Stacey Cole to deep dive into creating compelling experiences for your customers.
In this episode, we talk about:
- The need to align the customer journey with business goals
- Crafting high-end experiences for your audience
- Post-purchase experiences play a vital role in nurturing the audience and building relationships
- Continuously evaluating and refining your customer journey to ensure it meets your audience's needs and expectations
- And more!

Learn more about Stacey:www.workplacelemonade.com
www.workplacelemonade.com/pillars-roadmap
https://www.instagram.com/workplace_lemonade/
https://fruitsaladsummit.com/
https://fruitsaladpodcast.com/Never miss an episode when you subscribe to our Substack!

Learn more about Michelle here and about Olivia here.

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This week on Marketing Like a Mother, Olivia is chatting with Willie Whittle - our first-ever Dadpreneur on the podcast! Willie Whittle, a single dad, podcast host, and entrepreneur, shares his journey of becoming a widowed father and his commitment to helping his five children reach their goals.

In this episode we're talking about:
- Balancing work, family, and personal goals
- Prioritizing life events and being selfish with self-care
- The importance of taking breaks and reconnecting with nature
- Focusing on embracing authenticity and pursuing passions
- Highlighting the power of sharing personal experiences through platforms like podcasts>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people.
In this episode we're talking about:
- Using terms like neurodivergent and neurospicy in your marketing
- Highlighting the need for mindfulness and respect when using these terms
- Sharing personal experiences as neurodivergent individuals
- Our discomfort with less thoughtful or considered uses of these terms
- Emphasizing the importance of education, research, and empathy in marketing
- Encouraging understanding of the specific needs and perspectives of the target audience
- And more!>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches.
In this episode we're talking about:
- Laura's journey as a business mentor and coach for health and life coaches.
- Building successful businesses without the pressure of social media
- Creating a flexible work-life balance
- The importance of experimentation and trying new strategies in business
- Focusing on search-based platforms like blogging, Pinterest, and YouTube vs social media
- Clear communication & setting boundaries with clients to manage work and family responsibilities effectively
- And more!

Learn more about Laura:wholeheartedlylaura.com
https://wholeheartedlylaura.com/system
https://www.instagram.com/wholeheartedlylaura/
https://www.youtube.com/c/LauraAgarWilsonWH
https://www.pinterest.co.uk/lauraagarwilson/

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This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching.
They discuss:
- Choosing and Pursuing a Book Idea
- Breaking Free from Structure
- The Art of Writing Books for Children
- Encouraging Creativity in Young Authors
- Traditional Publishing vs. Self-Publishing
- Embracing Creativity in Motherhood
- And more!

Learn more about Heidi:
helloheidifiedler.com
https://www.instagram.com/heidifiedler/
https://heidifiedler.substack.com/ >> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive journey through Paige's story, the world of web design, and how you can tap into your creativity to build a profitable business.

They discuss:
- Finding Opportunities in Unexpected Places
- Overcoming Challenges when starting out
- Embracing being a Non-Designer Web Designer
- Coding Myth Busted
- Ideal Candidates for Web Design
- Realistic Income Expectations
- Embracing simplicity
- And more!

Learn more about Paige:https://www.paigebrunton.com
Youtube: https://www.youtube.com/c/paigebrunton

Sign up for Paige's free Web Designer Bootcamp here (with Michelle's affiliate link):
https://michellejanepontvert--paigebrunton.thrivecart.com/checkout/62de7e23c3706/

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We're at 100 episodes!!

And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years.

In this episode we're talking about:
- How fun this podcast has been to create and why we think it's stayed fun all these episodes later
- How shocking it's been to see how far the podcast has reached
- Lessons learned around managing our energy levels and not overbooking interviews
- Our desires to dive deeper into personal journeys and the human side of business
- And how grateful for the podcast's success and how excited we are for the next 100+ episodes!
- And more!>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider.

Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm.

They discuss:- How Hailey fell in love with LinkedIn for lead generation

Networking vs content creation
How to send non-sleazy connection requests
Lead generation strategies for LinkedIn
Bio optimization tips
And more!

Learn more about Hailey:https://www.haileyrowe.com
https://haileyrowe.kartra.com/page/time
Free Time Management System You Can STICK With: https://haileyrowe.kartra.com/time
Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup
Website: https://www.haileyrowe.com/home
Instagram: www.instagram.com/hailey_rowe
Podcast: https://anchor.fm/health-coach-nation
Linkedin: https://www.linkedin.com/in/haileyr
Tik Tok: https://www.tiktok.com/@hailey_rowe/
Pinterest: https://www.pinterest.com/coachhaileyrowe/
YouTube: https://www.youtube.com/haileyrowe
Book your FREE Business Growth Audit here: https://calendly.com/haileyrowe-coach/30min

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This week we're doing things a little differently over on the Marketing Like a Mother podcast!
We sent out a call for your burning questions and we're sharing our honest answers to things like:

How we're really juggling all these businesses
Transitioning from service provider to digital products
How to get clients to embrace Voxer
Niching down as a multi-passionate entrepreneur
And planning for maternity leave...
Oh and we're sharing a very big surprise life announcement from Olivia...>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights!

They discusss:- From Mental Health Clinician to Mompreneur
- Transitioning from Social Work to Product Business
- Leveraging ADHD in Business
- Working in the Business vs. Working on the Business
- The Four Key Components of Business Success
- The Importance of Rest
- And more!

Learn more about Angela:https://www.angelahenderson.com.au/>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This week on Marketing Like a Mother we're facing our fears and diving into the challenging waters of handling rejection.

As much as we might wish it weren't so, rejection is a normal and necessary part of business. But that doesn't make it easy to deal with it!

In this episode, we talk about:
- The real challenges of dealing with rejection in business
- Strategies for dealing with rejection in client situations and for receiving criticism
- Rejection is not personal
- Setting healthy boundaries and being authentic in marketing and visibility efforts
- Cleaning your email lists and understanding the benefits of unsubscribes
- And so much more>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This week on Marketing Like a Mother, Olivia is talking with Melissa Llarena, author of the Amazon bestseller Fertile Imagination: A Guide for Stretching Every Mom's Superpower for Maximum Impact. Melissa shares her insights on how to harness your imagination and create a thriving business while staying sane as a mompreneur.

They discuss:- Waking Up Your Imagination
- Playing with Your Imagination
- Stretching Your Imagination
- The Power of Boredom and Stillness
- Bringing Your Child Along for the Ride
- and more!

Learn more about Melissa:https://www.melissallarena.com/
https://www.facebook.com/CareerOutcomesMatter
https://www.instagram.com/melissallarena/

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This week Michelle is sitting down with the delightful Dolly Delong to geek out about all things systems and workflows for busy entrepreneurs.

They discuss:- How having solid systems helped Dolly build her flourishing photography business
- Why business owners need solid systems and workflows
- Example of a freelancer's contact page workflow and you can wow your future clients
- Tips for getting started with systems and workflows

Learn more about Dolly:https://dollydelongphotography.com/automate
https://systemsandworkflowmagic.com/%20and%20https://dollydelongphotography.com/systems-workshop
https://www.instagram.com/dollydelongeducation/
https://dollydelongphotography.com/podcast

Michelle's affiliate link for Dolly's Sytems & Workflow Magic Bundle: Launch Edition: https://dollydelong.mykajabi.com/a/2147779125/apeuzhmC

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This week Olivia is chatting with Lindsay Dollinger about embracing being a multi-passionate entrepreneur, especially as mothers.

They discuss:- The struggle of balancing being a parent, holding down a job and trying to build a business
- The importance of embracing the messy journey of doing business around other priorities
- Lindsay's best tips for staying focused and productive
- Creating powerful systems to support you
- Leaning into the plus sides of being multi-passionate

Learn more about Linsdsay:www.lindsaydollinger.com/freebies
www.instagram.com/lindsaydollinger
www.facebook.com/lindsdollinger
https://www.youtube.com/@lindsaydollinger
https://podcasts.apple.com/us/podcast/the-purpose-and-pixie-dust-podcast/id1520173460

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This week on Marketing Like a Mother we're diving in head-first into the often controversial world of sales!

Between the two of us, we've sold a LOT. And have a LOT of thoughts on what makes a good sales experience - and what doesn't!

In this episode we're talking about:

What selling is really about as business owners
Selling how you like to buy
Sales mindset
Sleazy traps to not fall into
And so much more!

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This month we’re doing a lookback series of some of the best of the best episodes - both the fan favorites and our personal picks - to help you start this new year on the right foot. In this final episode in the series, we’re bringing back "Scheduling strategies to do it all without losing your mind”. This is THE fan-favourite episode from the past 2 years of the podcast! In this episode, we go behind the scenes and talk about our own personal strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses and balancing the urgent and immediate tasks of raising a family.

This week on the Marketing Like a Mother podcast, we’re taking an ongoing conversation we’ve been having offline and bringing it into the light: we’re talking about our own strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses with the urgent and immediate tasks of raising a family.

We discuss:
- Our own personal scheduling habits
- Planning systems - what we’ve tried and what we liked
- How to use your natural energy flow throughout the day
- What to do with tasks that you just can’t seem to finish
- How to “package the broccoli”
And more!>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?”. This is one of the episodes we’ve actually gotten the most feedback about because it’s not necessarily something you’d think about but understanding how your brain actually works can make the difference between trying to fit yourself into processes that kinda work or finally tapping into your true potential.

As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁)
Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects.

On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things.

Both approaches have their pros and cons, and it's important to understand which one works best for you and your business.
In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes.

Timestamps
- 00:27 Olivia explains top-down thinking
- 01:53 Michelle explains bottom-up thinking
- 02:32 The pros and cons of each method
- 05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes
- 09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives
- 10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking
- 11:37 Starting with the lowest resistance tasks
- 13:14 Picturing the end goal and indulging in the creative side
- 13:33 Breaking down the milestones and focusing on the first few tasks
- 14:38 Crossing off tasks and quantifiable checks
- 16:56 Losing willpower along the way
- 19:14 Managing multiple projects
- 21:10 The importance of understanding the end goal and how it fits into the bigger picture
- 21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances
- 22:17 The benefits of externalizing your process and finding a community for accountability
- 23:57 Finding a safe and seen community to externalize your process and spot your weaknesses
- 26:20 Leaning into what comes easily to you and adjusting to that>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Navigating Neurodivergence In Business: How Our Unique Brains Affect Our Work”. This is one of our personal favourite episodes because embracing the way our unique brains work has been pivotal in now only growing our businesses but actually enjoying what we do day in and day out.

In our latest episode of Marketing Like a Mother, we delve into the fascinating and rather deep topic of neurodivergence and its profound influence on business. Join us as we explore the ways our unique brains affect our work, from accommodation and sensory processing disorders to dyslexia and innovative business strategies. In our conversation, we attempt to shed some light on the challenges faced by neurodivergent individuals and how they can harness their strengths for success.

We discuss:
- Our different brands if neuro-spiciness
- How our neurodivergence shows up in our businesses and lives
- Balancing energy cost and financial gain as a business owner
- The potential of neurodivergence in driving innovative business strategies
- Various alternative approaches to connect with diverse audiences

Timestamps:
00:03 - Exploring Neurodivergence: How Our Brains Impact Our Businesses
02:45 - Neurodivergence and Accommodation: A Transformative Conversation
07:15 - Unlocking Insights: Michelle's Experience with Dyslexia
08:50 - Sensory Processing Disorder: Unveiling Adult Diagnosis Challenges
10:43 - Neurodivergence in Business: A Dialogue with Michelle and Olivia
14:27 - Establishing Boundaries: The Role of Neurodivergence in Business
17:50 - Embracing Neurodivergence and Driving Innovative Business Strategies
21:15 - Implementing Alternative Strategies to Reach Diverse Audiences
23:01 - Exploring Non-Zoom Options for Membership Programs
23:53 - Balancing Energy Cost and Financial Gain as a Business Owner>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own.

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.
They discuss:
The different kinds of collaborations
How to get over “collaboration FOMO”
The importance of knowing yourself
Testing what works
Collaboration tools we love
How we turned barriers into assets
How to get started with collaborations>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This week on Marketing Like a Mother we're excited to be sharing a behind-the-scenes peek at our annual planning processes and goal-setting strategies to hopefully spark some meaningful, and maybe out-of-the-box, ideas as you do the same.

In this episode we talk about:
- Our planning processes for our individual businesses and the joint business
- Scheduling strategies for the year including planning for holidays, launches and more
- Setting goals vs projects
- Our words (or intentions!) of the year
- Picking the right shiny ideas AND accommodating yourself as you chase your shiny ideas
- Looking for places to streamline, optimize and simplify our businesses
- Focusing on how you want to feel throughout the year
- And more!

We also mention our brand new group program Simplify which is currently open for the founders round that kicks off on January 8th!

And announce the Lookback Series for the podcast coming in January where we'll be reairing some of our favorite episodes from the past 2 years.

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This week on the Marketing Like a Mother podcast, we're taking a look back at the year and sharing our honest thoughts on what went well, what didn't and our biggest lessons learned. And since we love this season for reflecting on our businesses we're also sharing some of our favorite prompts to help you look back at how things went for you in your own business 😘
In the episode, we chat about:
- The biggest lessons learned and how we've grown (in all the ways) over the past year.
- Some of the more memorable moments from 2023
- Our key takeaways and insights gained from challenges and successes.
- Plus our favorite tips for actually implementing lessons learned in the upcoming year
And more!>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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Welcome to Marketing Like a Mother! A podcast made for mompreneurs by mompreneurs. Each week we're diving into Mom-approved business and marketing strategies to help you grow a profitable AND family-friendly business.

This week Olivia is talking with Jenna Hermans about:- Addressing the common misconceptions and clichés surrounding self-care.
- Discussing the importance of prioritizing self-care basics for overall well-being.
- Highlighting the key elements of self-care, including sleep, nutrition, hydration, and movement.
- Providing practical tips and suggestions for incorporating self-care into a busy schedule.
- Emphasizing the long-term benefits of self-care and how it contributes to a more grounded and calmer life.
- And encouraging readers to prioritize their own self-care and find joy in the simple acts of self-nurturing.

Jenna Hermans is a busy mom of 4, entrepreneur, HR boss lady, coach, and author. She used to be perpetually overwhelmed by work and life, but made a commitment to herself a long time ago to show up as her most grounded self. Her purpose in life is to help other people 'keep their shit together' and achieve their most audacious goals by finding their calm. As seen in Forbes, The Sun, Entertainment Tonight, Yahoo, and more, Jenna takes an intentional and inclusive approach to developing life hacks that help others go from 'Chaos to Calm,' which doubles as the title of the momtrepreneur's debut book that launched on May 2, 2023.

Learn more about Jenna here:https://instagram.com/jennazhermans
https://www.facebook.com/ChaosToCalmBook
https://jennahermans.com/chaos-to-calm-blog/
https://www.linkedin.com/in/jennahermans>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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About this Guest:Amanda Hofman is the Co-Founder and CEO of Go To Market, where their mission is to create beautiful and sustainable branded merchandise. She lives in NYC with her husband, two kids and rescue pup. Go To Market is her third company and she's an entrepreneur because she's bossy (ha). She loves running and am aiming for the NYC Marathon later this year.

Episode Summary:In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors.

Learn more about Amanda here:http://www.gotomarket.studio
http://www.instagram.com/gotomarketstudio
https://www.linkedin.com/company/go-to-market-custom-branded-merchandise/ >> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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About The Guest:
Brittany Verlenich is a content strategist, social media manager, and the host of the Social Media Magic podcast. She specializes in helping teacherpreneurs and mompreneurs leverage social media to grow their email lists and increase sales.

Summary:

In this episode, Olivia Radcliffe interviews Brittany Verlenich, a content strategist and social media manager. Brittany shares her expertise in helping teacherpreneurs and mompreneurs leverage social media to grow their email lists and increase sales. She emphasizes the importance of understanding the goals of each social media platform and tailoring content to fit those goals. Brittany also discusses the concept of a static feed strategy and how it can be effective for certain types of businesses. She provides insights into understanding social media algorithms and how to work with them rather than against them. Brittany also offers advice on creating content when feeling stuck and shares strategies for converting followers into clients.

Key Takeaways:

- Tailor your social media content to fit the goals of each platform.
- Consider using a static feed strategy for certain types of businesses.
- Understand social media algorithms and work with them rather than against them.
- When feeling stuck, focus on your core beliefs and values to create content.
- Build connections and nurture relationships to convert followers into clients.

Learn more about Brittany here:https://veritymediamarketing.com
https://brittanyverlenich.lpages.co/strangers-to-subscribers/
https://www.instagram.com/brittanyverlenich/
https://www.facebook.com/groups/204615617878568
https://open.spotify.com/show/0YjSV4jlwScjyTikIVBdkt

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About The Guest(s):
Michelle Pontvert and Olivia Radcliffe are co-hosts of the "Marketing Like a Mother" podcast. They are both mumpreneurs and founders of the Shiny Squirrel Chaser’s Club, a membership community for multi-passionate neurodivergent entrepreneurs.

Summary:
Michelle and Olivia discuss the recent changes they made to their membership community, the Shiny Squirrel Chaser’s Club. They explain how they centralized all the resources into one platform to make it easier for members to access. They also decided to stop doing monthly master classes and instead focus on accountability and support through "get it done" sprints. The hosts emphasize the importance of aligning the membership with its original purpose and adjusting as needed to better serve the members. With this behind-the-scenes peek, they help share valuable insights into how to take your own offers from 1.0 to 2.0 status (and beyond).

Key Takeaways:
1. Centralizing resources into one platform can make it easier for members to access and engage with the content. 2. Providing focused accountability and support can be more valuable than overwhelming members with new content every month. 3. Adjusting and refining an offer is not a failure but an opportunity for growth and improvement. 4. It's important to consider your own schedule and energy when designing and delivering an offer. 5. Talking to your audience and getting live feedback can help you understand their needs and make necessary adjustments.

Learn More About Michelle at https://www.michellepontvert.com/ Learn More About Olivia at https://www.thebluebellgroup.com
Learn More About the Shiny Squirrel Chaser’s Club here: https://www.likeamothermovement.com/shiny-squirrel-chasers-club>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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This is the fifth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes. We cover:

How to take your offer to the next level
The steps to take to properly evaluate your success
What to focus on to go from 1.0 to 2.0
And more!

And if you're listing before Black Friday 2023, we're going to have an AMAZING deal on our membership, The Shiny Squirrel Chaser's Club.

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This is the fourth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes. We cover:

How to fit actionable time into your already booked schedule
Simple ways to stay on track with your goals
Tips for how to tap into how your brain works to make the most progress, fast
And more!

And if you're listing before Black Friday 2023, we're going to have an AMAZING deal on our membership, The Shiny Squirrel Chaser's Club.

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This is the third episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes. We cover:

How to plan chasing your shiny idea so it's not overwhelming
Introduction to the MVP method
The secret to making quick progress if you happen to be a "perfectionist"
And more!

And if you're listing before Black Friday 2023, we're going to have an AMAZING deal on our membership, The Shiny Squirrel Chaser's Club.

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This is the second episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes. We cover:

Why assessing your idea is a crucial step before you get started
How to ultimately save yourself time and money
Some helpful tips on what to focus on when assessing your idea
And more!

And if you're listing before Black Friday 2023, we're going to have an AMAZING deal on our membership, The Shiny Squirrel Chaser's Club.

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This is the first episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes.

We cover: * The secret sauce that will really make your business stand out * Why being multi-passionate is a GOOD thing * How to handle all of your shiny ideas without dropping the ball on your other responsibilities * And more!

And if you're listing before Black Friday 2023, we're going to have an AMAZING deal on our membership, The Shiny Squirrel Chaser's Club. >> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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About The Guest(s): Olivia Radcliffe and Michelle Pontvert are co-hosts of the "Marketing Like a Mother" podcast. They are both mompreneurs who share mom-approved business and marketing strategies to help other moms grow profitable and family-friendly businesses.Summary: In this episode, Olivia and Michelle discuss Black Friday and how to prepare for it as both a consumer and a business owner. They share strategies for consumers, such as creating a shopping list, setting a budget, and taking advantage of lifetime deals and annual plans. They also discuss the different types of offers businesses can make during Black Friday, including sales, bonus bundles, and selling something new. Olivia and Michelle emphasize the importance of not being shy about selling during this time and offer tips for managing overwhelm as both a consumer and a business owner.Key Takeaways:
* Black Friday is a major sales period in the United States and is becoming popular in other countries. * Consumers should create a shopping list, set a budget, and take advantage of lifetime deals and annual plans. * Businesses can offer sales, bonus bundles, or sell something new during Black Friday. * Don't be shy about selling during Black Friday and make it easy for people to opt out if they're not interested. * Transparency and clarity in marketing and sales can help manage overwhelm for both consumers and business owners.

Learn More About Michelle at https://www.michellepontvert.com/
Learn More About Olivia at https://www.thebluebellgroup.com
Learn More About the Shiny Squirrel Chaser’s Club here: https://www.likeamothermovement.com/shiny-squirrel-chasers-club>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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About The Guest(s):
Adriana Keefe is a Human Design Coach and motivational speaker. After experiencing burnout and anxiety in her previous career, she embarked on a journey of self-discovery and spirituality. Now, she helps high-achieving women create harmony in life and business without sacrificing their goals. Adriana is a 4/6 Manifesting Generator, wife, and mother to three children. She is also the host of the podcast, "The No BS Human Design Podcast."

Summary:
Adriana Keefe is a Human Design coach and motivational speaker who helps high-achieving women find harmony in life and business. Human Design is a system that combines astrology, the Kabbalah, the Chinese I Ching, the chakra system, and quantum mechanics to reveal an individual's energetic blueprint. By understanding their Human Design, individuals can align their actions and decisions with their true selves, leading to greater fulfillment and success.

Adriana shares her personal journey of burnout and anxiety in her previous career and how she found her purpose through spirituality and Human Design. She explains that Human Design helps individuals recognize their natural strengths and live authentically, rather than conforming to societal expectations. By understanding their energetic blueprint, individuals can make decisions and take actions that align with their unique design, leading to greater fulfillment and success.

Adriana discusses the impact of Human Design on day-to-day life, including how it can help individuals find balance and make decisions that are in alignment with their energy. She emphasizes the importance of integrating Human Design into daily life and offers tips for doing so. Adriana also shares how she has implemented Human Design in her own life, including how it has influenced her work and relationships.

Adrian highlights the importance of understanding one's type and strategy in order to make decisions and take actions that are in alignment with their Design. Adriana also discusses the concept of authority in Human Design and how individuals can tap into their body's wisdom to make decisions.

Adriana shares how understanding Human Design can improve communication and deepen relationships. By recognizing and honoring each other's designs, individuals can better understand and support one another. Adriana also emphasizes the importance of surrounding oneself with like-minded individuals who lift them up and support their goals.

Key Takeaways:
* Human Design is a system that combines astrology, the Kabbalah, the Chinese I Ching, the chakra system, and quantum mechanics to reveal an individual's energetic blueprint. * Understanding one's Human Design can help individuals make decisions and take actions that are in alignment with their true selves. * Integrating Human Design into daily life can lead to greater fulfillment and success. * Each individual has a unique design and should honor their own strengths and desires, rather than conforming to societal expectations. * Surrounding oneself with like-minded individuals who support and uplift them is crucial for personal and professional growth.

Learn More About Adriana Here:
www.AdrianaKeefe.com
Get Your FREE Human Design Chart Here

https://thenobshumandesignpodcast.buzzsprout.com/

instagram.com/@adrikeefe

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About The Guest(s):Cat Griffin is a social media expert, event organizer, travel influencer, and teacher based in South Korea. She has a passion for organizing events and has grown her Instagram following to over 100,000. Cat also teaches at a university in South Korea and enjoys teaching others how to grow their own Instagram accounts.

Summary:In this episode of "Marketing Like a Mother," host Michelle Pontvert interviews entrepreneur extraordinaire Cat Griffin. Cat shares her journey of accidentally entering the business world and how she started organizing events and growing her Instagram following. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat also provides insights into the differences between free and paid events and offers advice for those interested in hosting their own events.

Key Takeaways:1. Hosting events can lead to audience growth and networking opportunities. 2. Free events, such as bundles, can attract a larger audience, while paid events may attract a more targeted audience. 3. Participating in events before hosting your own can provide valuable insights and experience. 4. Being prepared and making it easy for the event organizer can increase your chances of being accepted. 5. Checklists and organizational resources are popular offerings in bundles, while niche-specific courses can attract a more targeted audience.

Learn more about Cat here:https://catgetssocial.com/FREE Resourceshttps://www.facebook.com/CatGetsSocialhttps://www.instagram.com/catgetssocial/

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About The Guest(s):
Sarah Miskelly is a successful real estate investor and entrepreneur. She grew up in the real estate industry and has sold over $55 million in real estate in just four years. After the birth of her two children, she decided to shift her focus to investing full-time and helping other high-performing women generate passive cash flow and build wealth through real estate investing.

Summary:
Sarah Miskelly joins Olivia Radcliffe on the "Marketing Like a Mother" podcast to discuss real estate investing for moms. Sarah shares her journey from being a successful realtor to focusing on investing full-time and creating investment opportunities for other women. She emphasizes the importance of aligning your money-making activities with your priorities as a mom and offers insights into different real estate investing options. Sarah also highlights the need for women to gain confidence in investing and provides guidance on getting started in real estate investing.

Key Takeaways:
1. Shifting priorities as a mom can lead to reevaluating money-making activities and finding ways to achieve goals while being present for your family. 2. Women often have different ways of managing wealth and money compared to men, focusing on financial assistance during life events. 3. Real estate investing offers various strategies, including active investing (managing properties) and passive investing (investing with others). 4. It's important to assess your financial capabilities and determine if you want to invest in your local market or explore other markets. 5. Real estate investing requires education, confidence, and a willingness to start with one strategy before expanding.

Learn more about Sarah here:
www.hyleecapital.com
https://www.linkedin.com/in/sarah-miskelly

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About The Guest(s):
Emma Johnson is a business-success strategist and the founder of Emma Johnson And Co. She has been an entrepreneur for over 20 years and is passionate about helping others achieve their potential in business. Emma specializes in systems, automation, and delegation to help business owners streamline their operations and create a flexible and profitable business.Summary:
Emma Johnson, a business-success strategist and founder of Emma Johnson & Co, shares her expertise in systems, automation, and delegation to help business owners streamline their operations and create a flexible and profitable business. Emma emphasizes the importance of protecting your time and being organized to maximize efficiency. She advises business owners to assess their daily tasks, identify income-producing activities, and prioritize their time based on what moves the needle forward. Emma also encourages entrepreneurs to create passive and semi-passive income streams to provide flexibility and freedom. By packaging existing resources and services into bite-sized products, business owners can reach a wider audience and generate additional income. Emma's approach focuses on automating, delegating, and ditching tasks that can be done more efficiently or eliminated altogether.Key Takeaways:
1. Protect your time and be organized to maximize efficiency. 2. Assess your daily tasks and prioritize income-producing activities. 3. Create passive and semi-passive income streams to provide flexibility and freedom. 4. Package existing resources and services into bite-sized products to reach a wider audience. 5. Automate, delegate, and ditch tasks to streamline operations and increase productivity.

Learn More About Emma Here:
https://emmajohnsonandco.com/FREE: Automate, Delegate, Ditchwww.instagram.com/emmajohnsonandcowww.facebook.com/emmajohnsonandco>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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About The Guest(s):Laura Sinclair is a marketing and business mentor for ambitious women and the CEO of the boutique social media marketing agency, the LJ Social Agency. With over a decade of experience in building digital marketing strategies for major brands, Laura now focuses on teaching female entrepreneurs how to adapt Fortune 500 strategies for their own businesses. She is also the host of the "This Mother Means Business" podcast.Summary:In this episode, Olivia Radcliffe interviews Laura Sinclair, a marketing and business mentor for ambitious women and CEO of the LJ Social Agency. Laura shares her insights on social media strategy and marketing for mompreneurs. She emphasizes the importance of authenticity and storytelling in content creation, as well as the need to focus on converting followers into customers. Laura also discusses the challenges of balancing motherhood and entrepreneurship and offers tips for overcoming visibility issues.Key Takeaways:1. Focus on converting your existing followers into customers rather than obsessing over gaining more followers. 2. Authenticity and storytelling are key to creating engaging content on social media. 3. It's important to prioritize your safety and well-being when it comes to visibility and online marketing. 4. Selling is helping, and it's important to approach sales from a place of service and value. 5. Building a successful business takes time and consistency, so be patient and focus on what feels good for you.

Learn More About Laura Here:https://www.laura-sinclair.comFREE: How to Make More $$ On Social Media https://thismothermeansbusiness.buzzsprout.com/Find Laura on Social!: @itslaurasinclair >> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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About The Guest(s):Michelle Pontvert is an entrepreneur and business owner who started her own business four years ago. She has a background in film and theater, with a master's degree in film from USC film school. Michelle is also a mother and has a passion for helping other entrepreneurs navigate the challenges of running a business while balancing family life.Summary:Michelle Pontvert, an entrepreneur with a background in film and theater, shares her journey of starting her own business and the challenges she faced along the way. After being let go from her job during maternity leave, Michelle decided to pursue her passion for creativity and set design. However, she soon realized that the film industry was not a good fit for her as a mother and decided to make a change.Michelle moved to France with her husband and started exploring different career paths. She eventually found her way into the marketing world and started working on projects that allowed her to use her creativity and organizational skills. However, as her son's needs became more demanding, Michelle realized that she needed to make another shift in her business.She decided to pivot her business and focus on creating resources and education for other entrepreneurs who are looking to streamline their businesses and make running a business easier. Michelle also realized the importance of aligning her business with her own personality and needs, rather than trying to fit into a traditional mold.Key Takeaways:* Michelle's journey as an entrepreneur started when she was let go from her job during maternity leave. * She realized that the film industry was not a good fit for her as a mother and decided to explore other career paths. * Michelle found her way into the marketing world and started working on projects that allowed her to use her creativity and organizational skills. * As her son's needs became more demanding, Michelle decided to pivot her business and focus on creating resources and education for other entrepreneurs. * She realized the importance of aligning her business with her own personality and needs, rather than trying to fit into a traditional mold.

Learn more about Michelle at www.michellepontvert.com>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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About The Guest(s): Olivia Radcliffe is a serial entrepreneur and the founder of the Bluebell Group, a business coaching and consulting company. She specializes in helping female entrepreneurs, particularly moms, find balance and success in their businesses and lives.

Summary: In this episode, co-host Michelle Pontvert interviews Olivia Radcliffe, the founder of the Bluebell Group. Olivia shares her journey as an entrepreneur and how she found her niche in working with moms. She discusses the challenges she faced in the corporate world and how starting her own business allowed her to embrace her true self. Olivia also talks about the importance of healing past wounds and finding happiness in both personal and professional life.

Key Takeaways:
* Olivia's entrepreneurial journey started at a young age, and she found her niche in working with moms. * Balancing business and life as a mom requires setting healthy boundaries and embracing one's true self. * Healing past wounds and focusing on happiness are essential for personal and professional growth.

Quotes:
* "Sometimes chasing something is not the best way to get it. Sometimes you have to let people come to you." - Olivia Radcliffe * "You don't have to be liked by everybody. Embrace who you are and speak your truth." - Olivia Radcliffe * "Tap into what feelings you want to experience and integrate them into your daily life." - Olivia Radcliffe

Learn more about Olivia here:
www.thebluebellgroup.com
Get your FREE No BS Guide to Achieving Any Goal>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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About The Guest(s):Jenny Suneson is the founder of Savvy Podcast Agency, a podcast management and marketing agency. She helps entrepreneurs launch and grow their podcasts, turning listeners into leads. Jenny started her business in 2016 and pivoted to podcast management because it offered more flexibility and a family-friendly schedule. She is passionate about helping her clients create high-quality episodes and optimize their audio, as well as implementing effective marketing strategies to grow their shows.

Summary:
In this episode of "Marketing Like a Mother," host Olivia Radcliffe interviews Jenny Suneson, the founder of Savvy Podcast Agency. Jenny shares her journey of transitioning from social media marketing to podcast management and explains how podcasting offers more flexibility for entrepreneurs. She discusses the importance of creating high-quality content and optimizing audio, as well as implementing effective marketing strategies to grow a podcast. Jenny also emphasizes the mindset aspect of podcasting and encourages aspiring podcasters to overcome their fears and take action. She shares insights on podcast statistics and highlights the importance of defining success based on individual goals.

Key Takeaways:
1. Podcasting offers flexibility and a family-friendly schedule compared to social media marketing. 2. Start with free offers to promote on your podcast and gradually introduce paid products or programs. 3. Don't let mindset issues hold you back from starting or growing your podcast. 4. Success in podcasting is subjective and depends on individual goals and audience engagement. 5. Survey your listeners to understand their preferences and improve your podcast.

Learn more about Jenny here: www.savvypodcastagency.comwww.instagram.com/jenny.suneson FREE Podcast Launch BlueprintFREE Podcast Guesting Guide>> Get our FREE Shiny Squirrel Tracker here <<
Learn more about Michelle & Olivia at likeamothermovement.com

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About The Guest: Meg Burrage is the founder of Collaboration Station, a platform that helps entrepreneurs grow their businesses through collaboration strategies. She is an expert in Kajabi and has a passion for helping others succeed in the online business world.

Summary: In this episode of "Marketing Like a Mother," host Michelle Pontvert interviews Meg Burrage, the founder of Collaboration Station. They discuss the power of collaboration in growing a business and share insights on how to effectively collaborate with others. Meg shares her personal journey of starting her online business and how she found her passion for helping others through collaboration strategies. She also provides valuable tips on finding the right collaboration partners and setting clear expectations for successful collaborations.

Key Takeaways: Collaboration strategies, such as bundles and virtual summits, are effective ways to grow your email list and reach a wider audience. When collaborating with others, it is important to find partners who align with your objectives and have proven experience in their field. Clearly communicate your expectations and desired outcomes to ensure a successful collaboration. Trust your instincts and be selective when choosing collaboration partners to avoid potential red flags. Timestamps 00:02 Introduction to the podcast and guest, Meg Burrage 01:12 Meg's online business journey and transition to collaboration strategies 02:45 Meg's unexpected move to the Netherlands 05:41 How Meg has been able to manage her business while moving and having a family 08:40 The importance of starting with services before creating online courses 10:59 Different types of collaborations, such as bundles and summits 15:29 The benefits of collaborating with others and finding the right partners 19:35 Entry points for collaboration, even with time zone constraints 22:40 Tips for finding good collaboration partners and avoiding red flags 29:00 The importance of setting clear expectations in collaborations 32:14 Balancing work and family life, including the use of childcare 35:07 Meg's plans to delegate tasks and hire a virtual assistant 37:35 How to connect with Meg and join the Collaboration Station community

Learn more about Meg here https://www.megburrage.com/ https://www.facebook.com/KajabiMeg/ https://www.instagram.com/meg.burrage/

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In this episode, Olivia and Productivity Consultant Debbie Rosemont talk about what it takes to create work-life harmony while being wildly productive.

Here's some of what you'll learn:

The definition of REAL productivity
How multitasking actually affects your brain
How to maximize productivity with limited time (without compromising your free time)

Contact Debbie: www.itssimplyplaced.com Contact Olivia: www.thebluebellgroup.com

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When you think about your business and the hurdles you face, what comes to mind? For the majority of entrepreneurs - especially entrepreneurs who are also juggling other priorities like raising kids - time is almost always on that list.

In this episode of the Marketing Like Mother podcast, Olivia is joined by time strategist and productivity consultant, Jaimee Campanella.

Jaimee mentors and guides parents, professionals, and entrepreneurs to take control of their time. She is the creator and principal facilitator of the Time Power program which gives people the essential tools and strategies to avoid overwhelm and tame chaos so that they can regain control of their time for good.

In this episode, Olivia and Jaimee explore: Why trying to use a “template” to plan your time doesn’t work The downfall of multitasking and what to do instead How some unknown limiting beliefs could be holding you back A simple exercise to shift your mindset and change how you see time And more!

Timestamps 01:23 The common challenge for mompreneurs 03:12 The importance of not living in guilt and regret for missing important moments with family. 04:53 Work-life balance may look different than expected, but it is possible. 05:13 Time management and productivity are not one-size-fits-all solutions. 06:08 The importance of shaping time around desired experiences rather than trying to fit into a template. 07:26 The hustle culture mentality leads to constantly adding more tasks and setting unrealistic expectations. 08:04 Band-aid solutions, such as adding more apps or outsourcing, do not address the root issues of time management. 10:34 The Time Power Program focuses on four pillars: audit, vision, structure, and plan. 12:15 When to outsource. 13:14 Clarity and vision do not have to be grandiose; they can be practical and personalized. 16:22 Multitasking can lead to context switching and anxiety, hindering productivity. 16:43 Shifting the mindset around time is crucial for taking control of one's time. 18:05 Time should be treated as an active choice, not something that happens to you. 19:28 Limiting beliefs about time can be overcome through mindset shifts and intentional living. 20:06 A simple exercise to shift mindset is to change the way you speak about and treat time. 21:34 Money and abundance rarely discussed in relation to time, but time is more valuable than money. 21:59 Language shapes our thoughts and interactions with the world, so stop saying "I don't have time." 24:14 Releasing blame on time allows for empowerment and the ability to make desired changes. 26:07 True success is having time for freedom and space, not just filling up every moment. 28:07 Shifting away from the hustle culture and embracing a healthy relationship with time.

Learn more about Jaimee here: https://www.jaimeecampanella.com FREE 3 Shifts to Take Control of Your Time https://www.linkedin.com/in/jaimeecampanella/ https://www.facebook.com/jaimeecampanellaco https://www.instagram.com/jaimeecampanellaco/

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In this episode of the Marketing Like Mother podcast, Olivia is joined by time strategist and productivity consultant, Jaimee Campanella.

In this episode, Olivia and Jaimee explore:

Why trying to use a “template” to plan your time doesn’t work
The downfall of multitasking and what to do instead
How some unknown limiting beliefs could be holding you back
A simple exercise to shift your mindset and change how you see time

And more!

Timestamps 01:23 The common challenge for mompreneurs

03:12 The importance of not living in guilt and regret for missing important moments with family.

04:53 Work-life balance may look different than expected, but it is possible.

05:13 Time management and productivity are not one-size-fits-all solutions.

06:08 The importance of shaping time around desired experiences rather than trying to fit into a template.

07:26 The hustle culture mentality leads to constantly adding more tasks and setting unrealistic expectations.

08:04 Band-aid solutions, such as adding more apps or outsourcing, do not address the root issues of time management.

10:34 The Time Power Program focuses on four pillars: audit, vision, structure, and plan.

12:15 When to outsource.

13:14 Clarity and vision do not have to be grandiose; they can be practical and personalized.

16:22 Multitasking can lead to context switching and anxiety, hindering productivity.

16:43 Shifting the mindset around time is crucial for taking control of one's time.

18:05 Time should be treated as an active choice, not something that happens to you.

19:28 Limiting beliefs about time can be overcome through mindset shifts and intentional living.

20:06 A simple exercise to shift mindset is to change the way you speak about and treat time.

21:34 Money and abundance rarely discussed in relation to time, but time is more valuable than money.

21:59 Language shapes our thoughts and interactions with the world, so stop saying "I don't have time."

24:14 Releasing blame on time allows for empowerment and the ability to make desired changes.

26:07 True success is having time for freedom and space, not just filling up every moment.

28:07 Shifting away from the hustle culture and embracing a healthy relationship with time.

Learn more about Jaimee here:

https://www.jaimeecampanella.com

FREE 3 Shifts to Take Control of Your Time

https://www.linkedin.com/in/jaimeecampanella/

https://www.facebook.com/jaimeecampanellaco

https://www.instagram.com/jaimeecampanellaco/

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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Collaboration has always been a part of business, but in recent years, there seems to have been a shift towards collaboration in the online business world. Networking groups and communities focused on collaboration have popped up, and more and more entrepreneurs are looking for ways to collaborate with others.

But not all collaborations are created equal - nor successful.

In this episode of Marketing Like a Mother, we’re taking a deep dive into the secrets behind successful collaborations, whether just a one-off collaboration like a freebie swap or a full-fledged business partnership.

We also touch on:

How to handle international collaborations
Collaborating with someone you’ve never met before
The importance of a trial period
Where to go to find collaborators that will match your goals and drive

And more!

Timestamps 03:29: The rising trend of people looking for besties to collaborate with, from sharing freebies to creating multiple business partnerships

04:30: Olivia shares her experience of trying to collaborate with a non-business friend and why it didn't work

06:38: The importance of personality matches and having the same style of working and rhythm of working when collaborating

08:03: Michelle and Olivia's origin story and how their good conversations led to the creation of the "Marketing Like a Mother" podcast and eventually a business partnership

08:54: The importance of a trial period to test communication styles, goals, and compatibility before committing to a collaboration

09:37: The benefits of being in a similar place in life, such as having young children, when collaborating

10:18: The importance of not being afraid to ask for a collaboration and the benefits of doing so

10:54: The benefits of testing collaboration through small projects before committing to a larger collaboration

12:17: The extra layer of logistics when collaborating internationally and how it forced Michelle and Olivia to start a business quickly

13:05: Michelle and Olivia's unique collaboration story of never meeting in person and how they make communication work through tools and project management

15:03: The importance of identifying each collaborator's strengths and interests to create a balance of competencies and tasks

18:24: The importance of defining combined morals, values, and missions for the collaboration

19:23: The importance of defining boundaries and knowing what's appropriate to talk about as a business

20:21: The value of holding space for each other's weaknesses and strengths and having constant communication for change of plans

21:52: The importance of compassion, empathy, and respect for the other person in collaboration

23:48: The importance of surrounding yourself with people who have similar goals and values when looking for a collaboration, and the benefits of starting small and testing compatibility before committing to a larger collaboration

25:07: The importance of being open to meeting new people and trying them out for a collaboration, and the importance of feeling a spark and having a good rapport before committing to a collaboration

27:51: Michelle and Olivia's collaboration has gone beyond business success to create a lifelong friendship that provides support and companionship in the often-lonely world of entrepreneurship.

Additional links:

Episode #1: The Origin Story

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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Launching a product can be a daunting task, but with the right guidance and support, it can also be an extremely rewarding experience. As a product-based business owner, you may have a brilliant idea for a product, but bringing it to market can be overwhelming. From coordinating with manufacturers, understanding legalities, building a website, and ensuring product-market fit and profitability… the list of tasks can seem endless.

This week on Marketing Like a Mother, Olivia is talking with The Product Doula herself, Christina Vanacore.

Christina is a Certified Launch and Growth Strategist for product-based business owners and the owner of Agape Professional. She coordinates the logistics for bringing a product to market as well as helps established businesses get their operations in order to get to the next level.

In this episode, Christina shares her expertise on bringing a product to market. She discusses the importance of having a brand that people are aware of and familiar with and the strategies she uses to help business owners achieve their goals. Christina also talks about the benefits of founding member launches, establishing social proof, and scaling strategies for business owners.

Olivia and Christina also discuss:

The steps to take when launching a product
How products fit into the overall customer journey
Understanding product-market fit for digital products
Protecting a physical product with a patent or trademark
Launch strategies for physical and digital products

And more!

Timestamps

07:09 The challenges of bringing a product to market

09:50 Proven strategies that Christina uses to help business owners achieve their goals

10:54 Steps to take when launching a product

11:14 Protecting a physical product with a patent or trademark before launching

11:22 Understanding product-market fit for digital products

12:02 Considering where the product fits in the overall customer journey

14:33 Launching digital products such as templates

15:15 Launching products through events

15:45 The benefits of pre-selling a product launch

16:12 Finding manufacturers and sourcing materials for physical products

18:00 Launch strategies for physical and digital products

18:44 The benefits of having a waitlist for physical products

19:18 Authenticity in marketing and the importance of being real with your audience

21:30 Founding member launches and the benefits of establishing social proof

24:21 Scaling strategies for business owners, including understanding profitability and investing in marketing

27:00 Setting goals and breaking them down into steps to get there

Learn more about Christina here:

https://www.agapeprofessional.com

https://www.facebook.com/theproductdoula

https://www.instagram.com/agapeprofessional

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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"Email marketing combines two things that people really tend to hate, which is writing and sales, and we put them both together!" 🤣😅 Writing effective emails that engage your audience and drive sales can be challenging, but it's a skill that can be learned. With the right mindset and strategies, you can use email marketing to grow your business and connect with your audience.

This week on Marketing Like a Mother, Michelle is chatting with Kate Doster, host of the Do The Brave Thing Podcast and creator of the Love Your List 2.0 email marketing mega course.

In Kate’s own words, she believes you “don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.”

In the episode, Michelle and Kate talk about

How to overcome the fear of sending emails
Making email easy
Collaborating with others to grow your audience
Tools to make it even easier

And more!

Timestamps 02:02 Why people get hung up on emails

03:14 How to overcome the fear of sending emails

04:36 The importance of building a relationship with your email list

05:17 The skill of writing effective emails

05:50 The importance of practicing and building new habits

09:06 The constraints of being a mom and optimizing your time

09:19 The trap of beating yourself up for not having more time

10:14 The importance of email marketing for busy people

10:31 Using email to build relationships and engage with subscribers

10:45 Making email easy and not putting pressure on one email

11:15 Using tools to make email easier, including voice-to-text and video

12:43 Emails should be casual and conversational

13:38 Building connections with like-minded people

18:14 Kate shares her personal journey of starting a business while on welfare and raising two young children

23:11 The benefits of minimalism for busy moms

27:43 Building your visibility before launching products

28:35 Collaborating with others to grow your audience

32:20 How to stand out when pitching collaborations

34:28 The benefits of hosting a free or paid bundle

40:14 Starting with manageable projects

Learn more about Kate here:

https://www.katedoster.com

FREE 2 Years of Planned Out Email Ideas

https://www.pinterest.com/thekatedoster/_created/

https://www.instagram.com/kate_doster/?hl=en

https://www.facebook.com/katedostercommunications/

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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As a business owner, you know that marketing is essential to your success. But with so many different strategies and tactics out there, it can be tough to know where to focus your efforts. One approach that's often overlooked is the power of case studies.

In the latest episode of Marketing Like a Mother, Olivia and guest Andrea Haschart explore the benefits of case studies and how they can help you connect with your audience, build trust, and ultimately grow your business.

Andrea specializes in helping B2B owners, coaches, and consultants improve their sales and conversions by writing powerful case studies that increase the know, like, and trust factor and shorten the sales cycle.

In the episode, Olivia and Andrea discuss:

The difference between a case study and a testimonial
Andrea’s framework for creating effective case studies
How to repurpose case studies
How to incorporate case studies into your marketing strategy
And more!

Timestamps

01:28 The importance of case studies in marketing

01:42 Difference between a testimonial and a case study

02:28 Businesses that can benefit from case studies

03:15 Tips for incorporating case studies into marketing strategy

04:25 Andrea's framework for creating effective case studies

06:11 Repurposing case studies for maximum return on investment

06:42 Identifying the best person to participate in a case study

07:15 Tips for getting buy-in from participants and ensuring their approval

07:47 Importance of sharing existing case studies with potential participants

12:28 Mistakes to avoid when creating a case study

12:55 Doing a case study without interviewing the customer

13:24 Asking the wrong questions or not asking the right questions

14:17 Repurposing case studies in social media and on a website

18:10 Benefits of evergreen content and high return on investment

21:28 Designing a case study for maximum impact

Learn More About Andrea Here:

https://andreahaschart.carrd.co/

FREE copy of How to Repurpose Your Case Studies

https://www.linkedin.com/in/andreahaschart/

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects.

On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things.

Both approaches have their pros and cons, and it's important to understand which one works best for you and your business.

In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes.

Timestamps

00:27 Olivia explains top-down thinking
01:53 Michelle explains bottom-up thinking
02:32 The pros and cons of each method
05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes
09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives
10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking
11:37 Starting with the lowest resistance tasks
13:14 Picturing the end goal and indulging in the creative side
13:33 Breaking down the milestones and focusing on the first few tasks
14:38 Crossing off tasks and quantifiable checks
16:56 Losing willpower along the way
19:14 Managing multiple projects
21:10 The importance of understanding the end goal and how it fits into the bigger picture
21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances
22:17 The benefits of externalizing your process and finding a community for accountability
23:57 Finding a safe and seen community to externalize your process and spot your weaknesses
26:20 Leaning into what comes easily to you and adjusting to that

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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This week on Marketing Like a Mother, Olivia is talking with Danielle Levy, a much sought-after business coach who helps six and seven-figure business owners expand with clarity and efficiency.

In this episode, Olivia and Danielle focus on the importance of cultivating your unique CEO mindset; different CEOs may have different approaches to their work, but it is important for the CEO to be supported and for their business to enhance their life in a way that they are enabled to authentically and consistently show up for their audience.

They discuss:

The steps to grow a business
CEO responsibilities
Authentic branding strategies
When to hire in your business
The importance of being “mom” first

And more!

Timestamps

03:12 Embracing Different Needs and Steps to Grow a Business

04:57 CEO Responsibilities and Authentic Branding Strategies

06:45 Building Trust and Consistency with Audience and Team Members

09:34 When to Hire for Your Business

11:15 Busy Mom and Entrepreneur on Navigating Business Growth

13:18 Prioritizing Yourself and Finding Success

19:35 The Importance of Being a Mom First and Acknowledging Life's Circumstances

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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This week on Marketing Like a Mother, Olivia is chatting with entrepreneur, Julie C. Butler.

Julie supports female entrepreneurs to live a life by design, and has created a business to help them achieve this with simplicity and ease.

With over 15 years of experience, she can help solopreneurs design and build the life of their dreams so that they can spend more time with their family and have all the abundance they desire.

In this episode, Olivia and Julie delve into the power of turning creative ideas into well-crafted, irresistible offers such as a masterclass, mini-course, workshop, or bootcamp and start selling them…within hours.

We discuss:

Creating an offer in hours
Creating a successful workshop
Repurposing for increased revenue
Utilizing upsells
Creating Mini-offers

And more!

Timestamps

00:03 Creating an Offer in Hours

02:19 Creating a Profitable Offer in a Matter of Hours

03:55 Creating a Successful Workshop Offer: A Case Study

05:54 Exploring Minimally Viable Product Strategies for Quick Cash

09:29 Creating a Reusable and Repurposable Offer for Increased Revenue

11:03 Leveraging Testimonials and Simple Marketing Strategies for a Successful Workshop Launch

15:10 Utilizing Upsells to Enhance Customer Journey

18:49 Creating Mini Offers to Build a Library of Products

20:41 Creating and Selling Offers

24:58 Conquering Perfectionism: How to Let Go and Move Forward in Your Business

26:45 The Benefits of Letting Go and Releasing Your Offer

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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Sometimes, taking a break from business activities can actually feel stressful for entrepreneurs. In this episode of Marketing Like a Mother, we delve into the challenges of preparing for sick days and other times away from your business.

To help ease the burden and create a buffer for those inevitable sick days, we want to emphasize the value of planning in advance. In the episode, we offer practical strategies such as batch-creating content, scheduling posts, and laying the groundwork for future marketing efforts.

The conversation also touches on the benefits of creating evergreen content – content that remains relevant over a longer period of time – and the flexibility to incorporate timely elements when possible. But, while having a plan in place is crucial, we also want to stress the importance of embracing spontaneity and recognizing that certain moments are best captured live, in the moment.

Join us as we dive deeper on these topics, as well as:

Creating a content schedule for effective marketing
Collaboration and networking as a marketing strategy
Strategies for managing health, energy, and productivity

And more!

Timestamps

00:04 Preparing for Sick Days: How to Manage a Business and Family Life Simultaneously

02:37 Creating a Content Schedule for Effective Marketing

04:30 Collaboration and Networking as a Marketing Strategy

06:04 Discussion on Rescheduling and Relying on Support Systems During Difficult Times

13:54 Requesting Accommodations for Child Care

14:55 Exploring the Importance of Asking for Help in Parenting

15:17 Adapting to Life's Natural Cycles: Strategies for Managing Health, Energy, and Productivity

21:39 Embracing Life's Challenges and Relinquishing Control

23:37 Balancing Business and Personal Life

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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Motherhood is a transformative journey, filled with moments of joy, challenges, and self-discovery. While many women are fortunate to have the love and guidance of their own mothers, some embark on this path without that invaluable support system. In the latest episode of Marketing Like a Mother, Olivia engages in a captivating conversation with Melissa Reilly, a psychologist, author, speaker, and coach dedicated to empowering mothers who lack the presence of a nurturing mother figure in their lives.

Melissa's passion lies in helping these women transcend feelings of insecurity, isolation, and overwhelm, and guiding them toward a place of confidence and fulfillment as they navigate their roles as mothers. Drawing from her extensive experience as a psychologist and her personal journey as a mother without her own mother, Melissa sheds light on the unique challenges faced by motherless daughters and the transformative power of healing.

In the episode, Olivia and Melissa discuss:

The 4 types of people we need in our lives
The importance of having a supportive community
Finding your niche and place in business
Exploring different coaching avenues

And more!

Timestamps

00:03 Conversation between Olivia Radcliffe and Melissa Riley on Mama Marketing Strategies for Mompreneurs

05:38 Exploring the Unique Challenges of Being a Mom Without a Mom

07:46 Conversation on Becoming a Mom and Finding Support

09:57 Conversation on the Four Types of People We Need in Our Lives

12:12 Discussion on the Importance of Having a Supportive Community in Entrepreneurship

16:36 Exploring Different Coaching Avenues

18:49 Conversation Summary: Starting a Business and Learning About Marketing

21:12 Exploring the Journey of Starting a Wellness Coaching Practice

26:12 Conversation on Finding a Niche as a Wellness Coach

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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In the fast-paced world of marketing, finding a balance between a thriving career and personal life can be a daunting task. In the latest episode of Marketing Like a Mother, Michelle talks with inspiring copywriter and market mentor, Laura Robinson. Laura's journey is a testament to the power of resilience, adaptability, and the pursuit of a business that harmonizes with life's complexities.

Laura is a marketing mentor for people who sell their expertise online as services, courses, programs, memberships, and more. She often works with people who need to shape their business around Life Stuff (and as a neuro-ambiguous, spoonie, mum to two boys that were home-educated, she has plenty of experience doing that for herself!)

In this episode, Michelle and Laura discuss:

How Laura started her business when life got nuts and nothing else would work
Creating a business that feels comfortable and not striving for more
Laura's experiments with urgency and pricing
Shaping your business with intentional experimenting
Figuring out what works for you and respecting your own boundaries

Timestamps

00:02 Marketing Strategies for a Family-Friendly Business

02:16 Reflection on Corporate Career and Family Life Challenges

03:40 The Journey to Becoming a Successful Entrepreneur

05:01 Navigating a Decade of Business Adaptations: From Blogging to Mentorship

07:18 Exploring Adaptability and Self-Awareness in Business

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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In the fast-paced world of digital marketing, establishing a strong online presence is crucial for business success. However, finding the balance between consistency and intentionality in content production can be challenging, especially for busy entrepreneurs.

This week on Marketing Like a Mother, Olivia is chatting with Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the BE SEEN Method. Britney helps established multi-six-figure business owners craft evergreen content that nurtures their audience between launches.

In the episode, Olivia and Britney review valuable insights and strategies to nurture audiences and create evergreen content, including:

Generating Visibility for Family-Friendly Businesses
Balancing Consistency and Intentionality
How much you REALLY should be posting
Analyzing Content Performance
Creating an Evergreen Content Strategy

And more!

Timestamps 00:03 Generating Visibility for Family-Friendly Businesses

02:12 Content Production Strategies: Balancing Consistency and Intentionality

03:58 Creating an Evergreen Content Plan for Your Business

07:45 Conversation on Social Media Marketing Strategies

09:06 Analyzing Content Performance to Reach Best Clients

12:22 The Benefits of Long-Format Content for Lead Generation

14:50 Long Format Content for Building Trust with Potential Clients

18:27 Understanding Audience Engagement During the Pandemic

21:41 Creating an Evergreen Content Strategy

23:28 The Benefits of Having a Centralized Asset Location

25:00 Finding and Organizing Content for Your Business

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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We discuss:

Our different brands if neuro-spiciness
How our neurodivergence shows up in our businesses and lives
Balancing energy cost and financial gain as a business owner
The potential of neurodivergence in driving innovative business strategies
Various alternative approaches to connect with diverse audiences

Timestamps:

00:03 - Exploring Neurodivergence: How Our Brains Impact Our Businesses

02:45 - Neurodivergence and Accommodation: A Transformative Conversation

07:15 - Unlocking Insights: Michelle's Experience with Dyslexia

08:50 - Sensory Processing Disorder: Unveiling Adult Diagnosis Challenges

10:43 - Neurodivergence in Business: A Dialogue with Michelle and Olivia

14:27 - Establishing Boundaries: The Role of Neurodivergence in Business

17:50 - Embracing Neurodivergence and Driving Innovative Business Strategies

21:15 - Implementing Alternative Strategies to Reach Diverse Audiences

23:01 - Exploring Non-Zoom Options for Membership Programs

23:53 - Balancing Energy Cost and Financial Gain as a Business Owner

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at https://www.likeamothermovement.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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Are you a bit burned out with the social media hamster wheel? 🐹 This one’s for you!

This week on Marketing Like a Mother, Michelle and I are discussing our favorite marketing strategies that DON’T focus on social media.

In the episode, we discuss:

What we DO do on social
Our favorite alternative marketing strategies
How the different strategies play to our different strengths
The #1 component to truly excellent marketing (in our opinion 😉)

And more!

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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This week on Marketing Like a Mother, Michelle is talking with UX copywriting expert Susan Reoch about all things user-friendly when it comes to your website, emails, funnels (and basically any other copy you use in your business!).

Susan has spent the last 10 years writing razor-sharp web and sales copy for everyone from local bookkeepers to Booking.com. She’s been featured in Copyhackers, Writers in Tech, Proceed with Passion and The Content Byte.

In this episode, Susan and Michelle talk about:

What User Experience (UX) is
How copywriting and UX are an unlikely match made in heaven
Susan's best advice for getting started using UX copywriting in your business
Using Design Thinking in your business to improve your results

And a whole lot more!

Timestamps

00:03 Exploring UX Copywriting

02:24 Role of UX and Copywriting in Enhancing User Experience

04:11 Conversation on the Benefits of UX in Digital Marketing

05:54 Marrying UX and Copywriting

07:47 The Merging of UX Writing and Conversion Copywriting

09:11 Conversation on UX and Copywriting Techniques

10:44 Exploring UX Copywriting for Small Businesses

16:42 Exploring User Journeys for High Ticket Services

19:19 Conversation on UX Testing and Evaluating User Experience

21:12 Using Data to Improve Business Success: Tips and Tricks for UX Design

24:15 Exploring Design Thinking and UX Principles for Online Businesses

26:00 Exploring UX Copywriting

27:26 Heading: UX Design Tips for Busy Business Owners

Connect with Susan Here:

http://susanreochcopywriter.com/

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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This week on Marketing Like a Mother, Olivia is talking with bestselling author and business development consultant, Danielle Mendoza. Danielle believes that many women have amazing ideas that unfortunately get left on the table… so she has made it her mission to help them bring these ideas to life and elevate their businesses by becoming published authors.

In the episode, they discuss:

How to leverage your stories to grow a business
Strategies for writing a book quickly
The benefits having a published book can have for your business
The publishing process…and how much to budget for it
How to leverage your book to increase visibility and revenue

And more!

Timestamps

0:00:03 Helping Brilliant and Busy Women Scale Their Businesses

0:02:48 Conversation on Leveraging Stories to Grow a Business

0:03:59 Exploring Strategies for Writing a Book Quickly

0:05:44 Exploring the Mindset of a "Heck Yes" Client and the Publishing Process for a Book Launch

0:10:45 The Benefits of Leveraging a Published Book for Women Entrepreneurs

0:13:39 Creating a High-Ticket Offer Through a Multi-Author Book

0:15:24 Exploring the Benefits of Writing a Multi-Author Book for Women Entrepreneurs

0:18:14 The Benefits of Investing in Quality Book Publishing

0:20:01 Leveraging Your Book to Increase Visibility and Generate Revenue

0:23:14 How to Write a Successful Book and Grow Your Business

How to Connect with Danielle

www.ConfidentConcept.com

FREE! How to Write Books that Actually Make Money

https://www.linkedin.com/in/danielle-mendoza-3059788a/

https://www.instagram.com/confident.concept/

https://www.facebook.com/danielle.dietlinmendoza

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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This week on the Marketing Like a Mother podcast, we explore the challenges of being an entrepreneur and a solo mom, particularly in the context of not having access to traditional support systems like childcare or a partner to help.

Internal support systems are crucial for any entrepreneur, but especially for those who don’t have other forms of traditional support. When traditional support systems such as childcare or a partner are not available, it can be incredibly challenging to balance the demands of parenting and running a business. (This is where the internal support systems come in…)

Internal support systems are the resources, both emotional and practical, that we draw upon from within ourselves and our communities to help us navigate difficult situations. One of the key benefits of internal support systems is that they can provide a sense of validation and belonging. When you’re an entrepreneur and a solo mom, it can be easy to feel isolated and alone, and it is important to have the right systems in place to help you gain a sense of connection and belonging that can help you stay motivated and focused on your goals.

In this episode, we discuss:

Our own internal support systems
Being a solo mom and running a business
Non-traditional support systems
And more!

Timestamps

00:01 Exploring Internal Support Systems for Family-Friendly Businesses

02:22 Conversation on Single Motherhood and Business Ownership

05:55 Conversation on Non-Traditional Support Systems for Solo Parents

07:08 Exploring Strategies for Balancing Parenthood and Work

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This week on the Marketing Like a Mother podcast, host Michelle Pontvert is talking with Nadie Nethery, Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight, and retain their dream customers.

Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty, and surround you with keen brand advocates who happily do the word-spreading for you.

Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups, and industry-disrupting service providers the words to shine and strategies to build a sustainable business long-term.

In this episode, Michelle and Nadine discuss:

How to use market research to boost your marketing strategy
The benefits of data-driven copywriting
How to create a system to help you use (and reuse!) your market research
Nadine’s journey as an entrepreneur, balancing family and work
Modeling entrepreneurship for the next generation
And more!

Timestamps

02:27 Exploring Audience Intel for Businesses: A Conversation with a Copywriter

04:31Gathering Valuable Insights from Market Research to Streamline Your Marketing

09:05 Exploring the Benefits of Strategic Copywriting Resources

10:56 Exploring the Benefits of Data-Driven Copywriting

12:44 Exploring the Journey of Becoming a Freelance Copywriter and Translator

17:42 Creating a Structured Business to Balance Family Life

22:55 Exploring How to Nurture a Child's Interest in Entrepreneurship

24:33 Conversation on Nurturing the Next Generation of Entrepreneurs

26:27 Conversation with Can Do Content: Balancing Life and Business as an Entrepreneurial Mom

Learn more about Nadine here:

https://www.candocontent.com

FREE - 10 Strategic Survey Questions

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This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is chatting with Business Growth Strategist Julia Hickman. Julia specializes in podcast coaching and helps heart-led experts launch and run podcasts that help them to elevate their voice, impact, and bottom line.

In the episode, Olivia and Julia discuss:

The convenience and effectiveness of podcasting
How podcasting can help, depending on your specific audience
How to use podcasts as a tool in your marketing strategy
Adding audio in other areas of your business
And more!

Timestamps

02:34 The Benefits of Launching a Podcast to Reach Your Ideal Audience

04:44 The Benefits of Multitasking with Podcasts

06:03 Conversation on Authentically Marketing Premium Programs Through Podcasting

11:08 Using Podcasts as a Tool in Your Marketing Strategy

13:58 Exploring the Benefits of Paid vs. Free Podcasts

18:59 Conversation on Balancing Work and Family Life

20:24 Starting and Growing a Podcast

Learn more about Julia here:

https://www.juliamhickman.com

Free - Which podcast format is for you?

The Elevated Femmes Movement Podcast

Instagram

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This week on Marketing Like a Mother, we’re tackling the question of just what is “enough” in our businesses

When it comes to money, number of clients, how much you work, how many offers you have, etc…there’s a lot of talk about setting your goals and deciding what you want out of your business and life. It can get really easy to get swept up in the big picture numbers and dreams that get thrown around that have become an industry standard of sorts.

But, ultimately, if you want to feel happy and fulfilled with your business, it’s important to touch base with your own vision of success and what “enough” looks like to you.

In this episode, we discuss:

Our own personal visions for success in our business
How to balance perfectionism and working smart
Showing up for yourself and taking messy action
The one thing that we think actually makes a business stand out
And more!

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On the latest episode of the Marketing Like a Mother podcast, host Michelle Pontvert talks with Erin McCarthy, Ph.D. Erin is a Unified Mindfulness Certified Coach and Trainer, IMTA Certified Mindfulness teacher, APPA Certified Philosophical Counsellor, award-winning professor, author, and mama of twin teens.

She is the Director of Humanities for the International Society for Contemplative Research and a Mind and Life Research Fellow. A long-time meditator, Erin came to teach mindfulness and self-compassion through her interest in and scholarship on Contemplative Education and Buddhist Philosophy. An educator for over two decades, she now works as a Mindfulness Coach and uses evidence-based techniques to work with women to help them live a life of flourishing.

With thousands of hours of training in a variety of mindfulness modalities, she knows first-hand the transformative power of mindfulness and self-compassion to help heal from stress, anxiety, and trauma, be it physical, emotional, or mental. In her classes and with her 1:1 coaching clients, she uses a trauma-informed approach to help people heal and become their most calm, confident, and capable selves.

Michelle and Erin talk about including simple mindfulness practices in our (busy) daily lives.

In the episode they cover:

How Erin transitioned from her tenured job as a university professor to entrepreneurship
What Mindfulness ACTUALLY is
How including Mindfulness practices into your day can help you manage stress and be more present
Exercises on noticing the good moments of life that can slip by
How these practices can also make running your business a lot easier
And more!

Timestamps

02:16 Conversation on Starting an Entrepreneurial Journey

03:59 Conversation Journey from Academia to Mindfulness Coaching

05:35 Reflection on Starting a Mindfulness Coaching Business

10:51 Conversation on Mindfulness and Parenting

17:27 Conversation on Practical Mindfulness for Working Moms

19:09 Conversation on Mindfulness and Meditation for Busy Moms

20:36 Building Mindfulness Skills Through Sensory Clarity Practice

24:45 Practicing Mindfulness and Acknowledging Positive Moments

26:14 Exploring the Benefits of Mindfulness in Motherhood and Business

27:55 Conversation on Resourcing Yourself Throughout the Day

32:52 Practical Strategies for Managing Stress and Overwhelm as a Parent and Business Owner

36:05 Mindfulness and Stress Management

37:40 Exploring Mindfulness Practices for Moms

39:00 Mindfulness Practices for Busy Moms with Businesses

Learn more about Erin here:

https://www.erinmccarthymindfulness.com/

Download Erin's free guide here

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This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is talking with Canva Verified Expert, Brenda Cadman.

After spending more than two decades supporting businesses with their website development needs, Brenda now focuses on teaching entrepreneurs how to use Canva more effectively and efficiently.

Brenda has taught thousands of small business owners through her courses, and in particular, she loves to help business owners tame their hot mess Canva accounts by creating an organizational system that ensures they can spend less time in Canva and more time doing what they love.

The conversation discusses Canva, a popular online platform used by businesses to create content such as graphics and images for their online presence. Brenda and Olivia discuss some of the common mistakes - and how to avoid them!

Listen to the episode here or on your favorite podcast platform!

Timestamps

02:38 Exploring the Benefits of Canva for Business Owners

05:06The Benefits of Creating a Brand Kit for Your Business

06:29 Organizing Content with Canva

08:05 Organizing Your Canva Home Screen for Maximum Efficiency

09:33 Organizing Your Canva Account for Maximum Efficiency

11:58 Organizing Canva Accounts: A Step-by-Step Guide

13:37 Conversation on the Benefits of Being Organized and Using Canva

15:06 Hot Tips for Streamlining Your Design Workflow

16:49 Best Practices for Creating Brand Templates in Canva

20:35 Exploring Canva's Team-Sharing Functionalities and Tips for Efficiency

25:29 Creating an Effective Canva Filing System

Learn more about Brenda here:

https://www.BrendaCadman.com

Get FREE access to the Canva Filing Cabinet Challenge!

Facebook

Instagram

YouTube

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This week on the Marketing Like a Mother podcast, Michelle Pontvert and Olivia Radcliffe discuss the concept of multi-passionate, neurodiverse chasing of shiny objects. If you’re a multi-passionate entrepreneur who has a seemingly endless stream of ideas, goals, and dreams, it can be tempting to try to jump in and pursue them all at once.

In the episode, Michelle and Olivia dive into their unique framework for chasing new ideas and projects…without derailing or dropping current priorities.

They discuss:

Some key steps that a lot of entrepreneurs miss when starting a new project
The importance of accountability and collaboration
The secret sauce for their own success in chasing new ideas
How to stay focused and productive while still allowing yourself to be inspired by new ideas
And more!

Timestamps

00:03 Chasing the Shiny Things: A Discussion on Multi-Passionate Entrepreneurship

02:34 Conversation on Productively Chasing Ideas and Prioritizing Projects

04:28 Exploring Strategies for Managing Multi-Passionate Brains

06:05 Exploring the Benefits of Evaluating a Shiny New Idea

07:55 Exploring the Benefits of Taking a Step Back Before Chasing a Shiny Idea

11:34 Conversation on Fear of Success and Planning for Success

13:13 Conversation on the Benefits of Planning and Prioritizing Projects

18:13 Iterative Approach to Product Development

19:38 Conversation Summary: Evaluating and Refining Goals and Plans

21:16 Exploring the Benefits of Shiny Squirrel Chasing

22:42 Joining the Shiny Squirrel Chase's Club

Other Links in this Episode:

The Shiny Squirrel Chaser’s Club

Exploring Shiny Ideas As Multi-Passionate Entrepreneurs

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This week on the Marketing Like a Mother podcast, hosts Olivia Radcliffe and Michelle Pontvert discuss being multi-passionate entrepreneurs in a business world that often encourages focus in one area.

The co-hosts explain that pursuing multiple ideas can actually be beneficial to a business when done strategically, and cite their own experiences of success and growth as evidence for this. They encourage multi-passionate entrepreneurs to explore this approach and use it to their advantage.

In the episode, Michelle and Olivia walk through how to be productive and strategic when chasing shiny things. It’s a fine line to walk between being distractible and creatively and productively pursuing multiple passions. They agree that having an experimental approach and checking in with oneself throughout the process is important for being sure that values are aligned and that goals are being met.

Timestamps

00:03 Exploring the Benefits of Being a Multi-Passionate Entrepreneur

02:02 Exploring Productive and Strategic Pursuits in Business

03:57 Exploring Creative Experiments: A Discussion on Chasing "Shiny Things"

05:42 Reflection on Chasing a Shiny Object: The Podcast Experiment

09:53 Conversation on the Benefits of Following Your Passion and Staying True to Yourself

11:43 Conversation on Multi-Passionate Pursuits and Membership Formats

15:15 The Power of Chasing the Right Ideas: A Conversation on Intuition, Goals, and Values

16:47 Exploring Your Business Beyond the Prescriptive Guidelines

Other Links in the Episode:

https://www.likeamothermovement.com/squirrels

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This week on the Marketing Like a Mother podcast, Michelle Pontvert is joined by Brandi Mowles, founder of Serve Scale Soar® and Conversions for Clients™.

Brandi is also a wife, mom, self-proclaimed taco snob, podcast host, and online marketing expert. She transformed her family’s life by building a 7-figure business in just two years, giving them more choices and freedom than she ever could have imagined. Now, she’s obsessed with helping women take more action and earn more so that they too can create a life of more choices.

In the episode, Michelle and Brandi discuss:

Going from 6-figures as a service provider to reaching 7-figures a year by adding courses, digital products, affiliates, and more.
How Brandi is preparing for maternity leave in her business
Hiring a team plus the 2 questions you want to ask on your applications for perfect-fit hires
And more!

Timestamps

00:03 "Exploring the Transition from Service Provider to Digital Product Creator with Brandy Mals"

02:01 Exploring Multiple Revenue Streams for a One-on-One Service Provider

03:47 Preparing for a New Baby While Running a Business

05:31 Scaling a Business During Pregnancy

09:22 Building a Successful Team

12:47 Hiring Quality Contractors and Employees

14:20 Lawyer-Turned-Marketer on Developing a Marketing Minutes Strategy

17:07 Practical Tips to Help Service Providers Scale Their Business

Learn more about Brandi here:

https://brandimowles.com/

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This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is talking with online health and fitness coach, Molly McNamee.

Molly has been in the fitness industry for 10 years. She believes everyone should feel confident and empowered by their fitness routine, instead of overwhelmed and exhausted.

In the episode, Molly and Olivia touch on the challenge of making time for personal wellness while having so many other priorities to also focus on as well as helpful tips for how to incorporate exercise simply and easily into your busy lifestyle.

They also discuss:

The physical benefits of conscious movement throughout the day
The little ways they both intentionally fit exercise in their packed schedules
The first step to improving physical well-being
How to break out of the yo-yo cycle with habits
And more!

Timestamps

02:07 Conversation on Finding Time for Self-Care in a Busy Schedule

03:33 Incorporating Exercise into Everyday Life

05:54 The Benefits of Physical Fitness for Mental and Physical Wellbeing

09:23 Benefits of Movement and Sustainable Wellness Routines

11:41 Conversation on Breaking Out of the Yo-Yo Lifestyle and Making Small Changes for Sustainable Habits

16:38 Exploring Self-Care and Wellness

18:32 Simplifying Wellness and Self-Care for Busy Moms

Learn more about Molly here:

https://mollymcnamee.com/

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If you’re a mom, you’ve probably been given the advice at one point or another to “sleep while the baby sleeps.”

And, as busy entrepreneurs, we’ve had the importance of self-care and taking a break drilled into our heads.

But how can you find time to pause and recharge when it seems like everything you’re doing is an urgent and important priority?

In this latest episode of the Marketing Like a Mother podcast, Olivia Radcliffe and Michelle Pontvert discuss how to take a break from work as a busy entrepreneur. They shared their own experiences with fatigue and exhaustion, particularly as parents with young kids.

The two mompreneurs discussed how the idea of being busy has become a source of pride and status in society, but that it is not necessarily indicative of productivity.

But is it possible to be busy without feeling so stressed and frazzled?

Timestamps

00:00 "How to Take a Break and Prioritize Self-Care as an Entrepreneur"

02:25 Exploring Strategies for Managing Fatigue During Difficult Seasons

04:13 Heading: Dealing with Fatigue: Strategies for Managing Mental and Physical Exhaustion

05:48 Conversation on Overcoming Mental Blocks to Productivity

08:40 Conversation on Strategies for Managing Mental Fatigue and Finding Time for Self-Care

13:37 Heading: The Challenges of Balancing Business and Personal Life on Social Media

14:55 Exploring Strategies for Maintaining Boundaries and Self-Care in the Digital Age

22:02 Conversation Summary: Strategies for Building Habits and Visual Cues

23:59 Work-Life Balance for Solopreneurs: A Conversation with [Name]

25:43 Exploring Balance in Life and Work: A Conversation on Mode Switching and Compassionate Space

29:13 Conversation on Balancing Open Tabs and Achieving Life-Work Balance

31:09 Heading: The Importance of Taking Time to Rest and Be Present in the Moment

32:51 Modeling Emotions for Children: Benefits of Demonstrating the Full Experience of Emotion

36:32 Conversation on Managing Mental Load and Setting Boundaries

37:37 Conversation Summary: Strategies for Productive Time Management for Busy Moms with Businesses

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This week on the Marketing Like A Mother podcast, we’re sharing a behind-the-scenes look at our first experience hosting a bundle.

We wanted to host a bundle for a number of different reasons, including to connect with contributors, grow our email lists, get our offers further out in the world, and to have a unique platform to share about our joint business, the Like a Mother Movement, on a different level than just selling.

We were highly motivated to create a bundle that was geared towards helping moms with businesses (or anyone with limited time) grow their businesses with less time and less stress. And thus the Ready, Set, Grow! Bundle was born.

In this episode, we share our biggest takeaways from our experience as well as the actual stats from the cart-open period, including the conversion rate and number of purchases.

If you’re thinking about running a bundle, this episode is for you!

Other links in this episode:

15% discount on all products with code LIKEAMOTHER until December 30, 2022

Free productivity blueprint for female entrepreneurs https://calendly.com/ponderlily/coaching-bespoke-personal-productivity-blueprint

Free productivity archetype assessment https://ponderlily.com/pages/quiz?_pos=1&_sid=0b9b1b8e1&_ss=r

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In this episode, Olivia is joined by the amazing Suzanne Clarke. Suzanne is a Leadership and Well-being coach, as well as a yoga and meditation teacher, based in Ireland.

Suzanne helps women prioritize themselves, manage stress and overwhelm, and live their best life.

In this episode, you’ll learn:

How to know your energy and recognize stress in your body (even when it’s become “normal”)
How to introduce a pause time throughout your day
The easiest way to be as productive as possible without becoming depleted
How to eliminate stress and overwhelm
What self-care really is (and what it’s NOT)
How Suzanne left a corporate job to become a yoga teacher and coach

Other links in this episode:

https://www.suzannejoyclarke.com/

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In this episode, Michelle and Olivia have an honest chat about "niching down."

They discuss:

The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs
How they're navigating niching within each of their 3 businesses
How niches can change over time
What to focus on when creating a niche
How your niche affects your marketing and sales messaging
And more!

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In the latest episode of the Marketing Like a Mother podcast, Olivia sits down with multi-award-winning website creation coach, Vicky Etherington.

Vicky has been supporting entrepreneurs in their online marketing and with their websites since 2003, working with coaches, course creators, and people transitioning into entrepreneurship. She teaches how to grow an online business and create your own client-winning websites through her signature Rock That Website program.

Vicky’s work is all about helping people who aren’t comfortable with marketing and technology to understand how to create a website that is fully focused on growing their impact and their business.

In this episode, you’ll learn:

How to avoid burnout
How Vicky transitioned from done-for-you and 1:1 services to group
How to overcome mindset blocks around raising prices
How to set boundaries…and stick to them
All about how Vicky handled running a business with a husband often gone with the military, annual house moves, and two young kinds
How to create a sustainable busines model

Other Links in the Episode:

Facebook: https://www.facebook.com/thewebsitementor/

LinkedIn: https://www.linkedin.com/in/vickyetherington/

Instagram: https://www.instagram.com/thewebsitementor/

Pinterest: https://www.pinterest.co.uk/thewebsitementor/

YouTube: https://www.youtube.com/c/VickyEtheringtonTheWebsiteMentor

https://en.wikipedia.org/wiki/Pomodoro_Technique

https://thewebsitementor.com/

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Today on the Marketing Like A Mother 🎧 Michelle is chatting with Camera Confidence Coach Julia about the power of video and how you can overcome your camera-shyness to boost your business.

In this episode, Julia and Michelle dive into:

⭐️ Building your confidence to show up on camera

⭐️ The power of video for your business from filming lives and running sales calls to hosting webinars and creating course content

⭐️ Building up to showing up "live" with strategic rehearsals that prime you for the “real thing”

⭐️ And a masterclass in using your voice to share your message more compellingly

⭐️ ... and so much more!

Other Links in the Episode:

https://www.juliamyles.com/

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In this latest episode of the Marketing Like a Mother podcast, Olivia is joined by Wellbeing Coach Sandra Lindholm. Sandra helps female entrepreneurs transform from just surviving to thriving by creating a healthy business with simple strategies that they feel excited to show up for (and that will get sustainable results).

In this episode, you’ll learn:

How to create a healthy business and go from surviving to thriving
Why it’s so important to take are of your own wellbeing as a female entrepreneur
The 3 success pillars
How to make a difference in the world, WHILE taking care of yourself, AND having the time to spend with your friends and family
How to deal with the fear of visibility and show up authentically

Other Links in the Episode:

https://www.sandralindholm.fi/

https://www.facebook.com/sandralindholmstrategy

https://www.instagram.com/sandralindholmstrategy/

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In this episode, Michelle sits down with Award-Winning Mindset Coach & Business Strategist, Jenni Donato.

Jenni is the host of The Mindset and Method Podcast, Creator of The Mind Spa Business Accelerator Programme, and joint host of The IGNITE Business Hub. She helps female entrepreneurs to blast through mindset blocks to create a business that makes them the money they want from doing what they love - in the time they have!

Michelle and Jenni discuss:

3 things to focus on for business success: belief, simplify and scale
The science of mindset and how mindset is 95% of success
Harnessing the success psychology of the most successful people to improve your business
How self-care is the best investment we can make as women and business owners
Advice for selling that pushes past our desire to serve and please but actually empowers
A crash course in contrast marketing and how to be careful not to accidentally down-sell everyone to your lowest ticket offer

Other links in this episode:

https://www.jennidonato.com/growth-audit/?fbclid=IwAR2uY9mySHD3-F325N7pil3x9nA8M28YSBqNATewB7yeA5lLGGIPlNyWE94 - A 30-Min 'Do-It-Yourself' Business Growth Audit

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In this episode of the Marketing Like a Mother podcast, Olivia is chatting with the Integrated Success Coach herself, Laura Ellera.

Laura is an award-winning, top-ranking podcaster, speaker, neuroscientist in training and ICF accredited Integrated Success Coach™️ whose sole purpose in life is to help female leaders connect deeply to themselves, their message, and their audience by releasing their subconscious resistance to success so that they can lead with integrity and grace.

In this episode, Laura and I discuss:

Lessons from a “flopped” launch
How connecting deeply with your audience is the key to success
How that connection starts with first connecting with ourselves
The steps to take to establish that connection
Balancing the science and the woo
How Laura balanced motherhood, life, and a business after being diagnosed with PND two days before her husband left for Afghanistan for two years, and how training and competing in an Ironman helped her

Other Links in the Episode:

https://amzn.to/39flMgR

https://www.findthatpause.com/

https://www.instagram.com/find_that_pause/

https://www.facebook.com/findthatpause

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In this episode, Michelle sits down with lead generation and email funnel strategist, Allison Hardy. Allison helps busy mompreneurs stay in part-time hours by scaling their businesses by selling more of their course or membership.

She teaches her clients how to implement her proprietary email funnel framework that introduces habit-based automation into the email funnel, so that your lead is qualified for the pitch, and you’re never a sleazy slimeball in someone’s inbox ever again.

Michelle and Allison talk about:

What are email funnels?
Her signature system for setting up habit-based funnels for better engagement, nurturing and conversions
When is the right time to introduce funnels into your business?
How she built her program around her role as a mother
Advice for implementing education and trainings to actually get results
How she runs her business around her family + her origin story for focusing specifically on Moms
The importance of living out your brand values in your business and how values are the best way to identify your ideal clients

Other links in this episode:
https://www.allisonhardy.com/

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In this episode, Olivia is joined by Life and Mindset Coach Jenny Baird. Jenny specializes in Communication and Performance and spent the last 20 years performing as a singer/songwriter, communicating and presenting professionally, coaching in multiple settings…

…not to mention doing the intense personal work required to dig her way out of who she was “supposed” to be and discover the power and freedom that comes from finding her voice and living as her authentic self..

In this episode, you’ll learn:

How to build confidence and break through anxiety, especially in public speaking/performance settings
How to find your authentic voice and message and communicate from that grounded place
How to process negative thoughts that trigger anxiety before a big event
How to be confident and grounded, no matter what audience you’re in front of and no matter what reaction you’re getting from that audience.

Other Links in the Episode:

http://jennybaird.com/

https://www.instagram.com/jennybairdmusic/

https://twitter.com/jennybairdmusic

https://www.facebook.com/jennybairdmusic

https://www.youtube.com/channel/UCBiNJaYZCjPXenRbgX56Ing

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In this episode, Michelle sits down with Kajabi specialist Jaimee Claxton. Jaimee is the Founder & Creative Director at Website Restyle, as well as a double Olympian, mum of three, and a coffee loving Kiwi living in France!

Jaimee supports female entrepreneurs, online coaches and course creators by removing their tech stress and allowing business owners to focus on what they love - their business!

In this episode Michelle and Jaimee chat about:

Scaling with digital products and how she's nurturing her dream clients earlier in their business journey with smaller investment items so they know / like / trust her when they're ready for 1:1 support
Finding the right audience and offers for your business that light you up and fit your life, and let go of the rest!
How investing in support, mentorship and education unlocked things for her business
Networking & marketing on a human scale with Facebook groups, where she plants seeds of value and becomes top of mind for the right people
And leaning into your mum instincts in business to empathize, support and encourage your community

Links in the episode:

https://www.websiterestyle.com/Kajabi-templates

For a 10% discount on any of my Kajabi templates, email Jaimee at jaimee@websiterestyle.com and tell her that you listened to this amazing podcast!

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In this episode, Olivia chats with financial coach Victoria Sexton. Victoria is also the bestselling author of Effortless Money: How to Align Your Wealth and Your Woo and is the host of the Don’t Play With Trash podcast.

In this episode, you’ll learn:

Why women should iinvest more than men
What your beliefs, values, and mindset have to do with your financial situation
What you can do NOW to improve your financial situation
What you can do now in this economic and political climate to ensure your future financial success?
Why women shouldn't delegate their money to their man

Other Links in the Episode:

Effortless Money: How to Align Your Wealth and Your Woo

https://victoriasexton.com/

https://www.linkedin.com/in/victoriarsexton/

https://www.facebook.com/VictoriaFinancialCoach

https://www.instagram.com/victoriafinancialcoach/

https://www.pinterest.com/VictoriaFinancialCoach/

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In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.

They discuss:

The different kinds of collaborations
How to get over “collaboration FOMO”
The importance of knowing yourself
Testing what works
Collaboration tools we love
How we turned barriers into assets
How to get started with collaborations

Other links mentioned in the show:
Join the Simplify waitlist: https://oliviaradcliffe.mykajabi.com/simplify-waitlist
If you need help finding collaboration opportunities, contact us at info@marketinglikeamother.com

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In this episode, Michelle sits down with Lee Midlane. Lee has built her business around the goal of making video more accessible and less scary for women, and getting them more visible in their businesses.

In this episode, Lee and Michelle dive into:

Helping women overcome the mindset of being on camera and video and purposefully desensitizing yourself to seeing your face on screen
How Lee grew her business out of a gap in the market, being the only woman in her field and business
How she balances all the different sides of her business with 3 kids on the spectrum
How her family operates as a team like her business and how she’s leaning into doing business her way
... and so much more!

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In this latest episode, Olivia sits down with high-performance neurocoach Heather J. Crider.

Heather is also the host of the Go Reflect Yourself podcast and a leading expert on brain-based growth, thought transformation, stress reduction, and burnout recovery.

In this episode, you’ll learn:

How to create a joyful, fulfilled life of your dreams - even when you feel like it can’t happen for you
How to use practical evidence-based neuroscience to help with the process
How Heather involves her teenagers in her business and teaches them valuable life lessons
Heather’s top tips for balancing running a business with kids

Other Links in the Episode:

https://heatherjcrider.com/

https://www.instagram.com/heatherjcrider/

https://www.facebook.com/HeatherJCriderHighPerformanceGrowth

https://www.linkedin.com/in/heatherjcrider/

https://twitter.com/heatherjcrider

https://goreflectyourself.com/

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In this episode, Michelle sits down with the lovely Carla Shohet to talk about the importance of community and empowering mothers to shape their own future.

In this episode you’ll learn:

Why Carla is so passionate about helping mothers create their own financial independence
What contributes to forming your identity as a mother
The benefits behind finding a community as a mother
The concept of Matrescence
How to find a business concept that works with YOUR lifestyle

Other links in this episode:

https://www.nicolekepic.com/

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This week on the Marketing Like a Mother podcast, Olivia is sitting down with business mentor, marketing strategist, entrepreneur, and author Tiffany Barry. Tiffany is incredibly passionate about helping women - especially moms - in business.

In this episode, Tiffany and I talk about:

Holistic marketing strategies
How to worry less about your marketing and focus on your other goals
How to redefine what your “rules” are in your business and create the lifestyle business of your dreams
How what Tiffany has learned in motherhood has translated into how she works in her business

Other Links in the Episode:

Virtual Simplicity, LLC

Carrie’s Facebook

Carrie’s Instagram

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This episode is about all things systems and productivity! Michelle sits down with Mahnaz Sharif, owner of Xcel with Mahnaz. Mahnaz focuses on helping you grow your wellness business without sacrificing your time or values.

In this episode you'll learn:

What life/work balance really means
Advice for working mothers to find their own sense of balance
Harnessing systems and tools to increase your productivity
Finding the right systems for your business
Using your “Mum” superpowers in your business

Other links in this episode:
https://www.subscribepage.com/sustainablebusinessquiz
https://xcelwithmahnaz.com/
https://www.michellepontvert.com/converts

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In this episode, Olivia and Michelle sit down and talk about the tech tools that they've used at the different stages in their businesses.

They review their MUST HAVE tools they can't function without today, as well as a few they've tried and gotten rid of over the years.

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In this episode, Olivia sits down with author and EFT Master Trainer Tamara Donn to discuss how practicing EFT, even for just 5 minutes a day, can help release overwhelm. Perfect for super busy mompreneurs!

In this episode, you'll learn:

What is EFT
What it can help with
How it works (scientifically speaking)
How even the busiest mom can fit this in their schedule
How it affects your business

Here is the link to the video demo mentioned in the episode: Video link to EFT demo
Here's a link to download a free chapter of Frazzled to Fabulous in 5 Minutes a Day: Link to download free chapter

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Connecting with clients is key to any business and one of the most powerful ways we can connect with potential clients and customers as entrepreneurs is through the words that we write. Those words that we use to market and sell our offers, otherwise known as copy, are key to building trust and helping draw the right people through your sales process.

In this episode, Michelle sits down with Connection Copywriter Rosie Di Lecce to talk about all things copy and how we can harness the power of connection in our businesses. She also shares her expert advice on writing your own copy, when to invest your time and money in copy and how to deal with language and culture in your copy.

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In this episode, Olivia and Productivity Consultant Debbie Rosemont talk about what it takes to create work-life harmony while being wildly productive.

Here's some of what you'll learn:

The definition of REAL productivity
How multitasking actually affects your brain
How to maximize productivity with limited time (without compromising your free time)

Contact Debbie: www.itssimplyplaced.com
Contact Olivia: www.thebluebellgroup.com

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In this episode, Olivia and Michelle talk about different launch strategies they've tried in their businesses.

They share what worked, what didn't work, and the 3 main components to keep in mind when choosing your own launch strategy.
BONUS: To share our appreciation for YOU, we want to give you a little something ;) For the first week after airing, listeners can visit https://www.michellepontvert.com/podcast-launch-giveaway for a couple special surprises from us, that you currently cannot get anywhere else! Only available 5/29/22-6/5/22, so act fast!

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Meet Olivia Radcliffe and Michelle Pontvert, two moms with businesses in two different countries coming together to share their tried and true business and marketing tips.

Marketing Like a Mother: Recent Episodes

Olivia Radcliffe & Michelle Pontvert