eCommerce Uncovered: Recent Episodes

Matt Lady

Matt hosts casual conversations with experts, enthusiasts, and operators in the eCommerce and DTC space to learn more about customer acquisition, financial management, product launches, customer retention, hiring and more.

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In this episode of Ecommerce Uncovered, Ezra Firestone (CEO/Co-founder of Boom, Smart Marketer, and Zipify Pages), dives into his decade long history in E-commerce, from his days selling gift baskets on the Yahoo store in 2005 to the multi-million dollar earner we know today. He talks about playing poker for a living with gangsters, selling Elvis wigs, growing up in a hippie commune, and how he traded poker lessons for SEO, webinar and landing page knowledge. Ezra explains his Love Demo Love process for creating ads, his competition with Wayfair, the testimonial sandwich, and strategies to take advantage of in 2023. Lastly they get into the importance of listening to customer feedback, how to balance stress managing a 180 employee team, running unconventional ads and the ones that worked for him.

πŸ‘‘ Huge thanks to our sponsor SheerID.

Go to www.sheerid.com/shopify to start your free trial TODAY!

πŸ‘‘Check out our other podcast Brand Builders

Watch or listen to it here!

πŸ’œ Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟒 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383

πŸ“Ή Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH EZRA FIRESTONE

🌐 Website: https://smartmarketer.com/

🌐 Website: https://zipify.com/

🌐 Website: https://www.boombycindyjoseph.com/

🐦Twitter: https://twitter.com/ezrafirestone/

πŸ“Έ Instagram: https://www.instagram.com/ezrafirestone/

πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/ezrafirestone/

πŸŽ₯ Youtube: https://www.youtube.com/@TheSmartMarketer

πŸ’œ Leave a review on Apple Podcasts

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Thanks for watching!

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In this episode, Matt Lady and Sarah Levinger dive into IOS 14.5 and its effects, why she said media buying is DEAD, the creative state of Facebook and how she integrated her psychology knowledge into paid acquisition. Sarah explains the importance of creative design, language & copywriting, her process writing copy plus her final steps before you get the new creative. She gives her experience doing UGC ads, working with UGC creators and the differences between marketing to Gen Z vs Boomers. They finish with how to create a system for creating creatives and why you should build your brand/product around how people use your products and not how you think people should use it.

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

πŸ‘‘Check out our other podcast Brand Builders
Watch or listen to it here!

πŸ’œ Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟒 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
πŸ“Ή Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH SARAH LEVINGER
🌐 Website: https://www.hgperformancecreative.com/
🐦Twitter: https://twitter.com/SarahLevinger
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/sarahlevinger

πŸ’œ Leave a review on Apple Podcasts
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Thanks for watching!

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In this episode, with Black Friday just DAYS away and the end of the year around the corner, Matt Lady and Jason Wagg discuss the end of year wrap up, what went wrong, what went right and what can be improved. They recap 2022 to look into 2023, the importance of planning in advance, the power of the basics, how to deal with crisis, loss revenue, missed opportunities and successes. Jason talks about how to be a good Founder/CEO, the importance of your core message, how to delegate, why you should celebrate the things you did right plus how to systemize & recreate them for the future. They finish off with why you should be stingy with your time and how asking your top 5 customers what they think is more valuable than selling to 1000s.

πŸ‘‘ Huge thanks to our sponsor SheerID.

Go to www.sheerid.com/shopify to start your free trial TODAY!

πŸ‘‘Check out our other podcast Brand Builders

Watch or listen to it here!

πŸ’œ Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟒 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383

πŸ“Ή Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH JASON WAGG

🌐 Website: https://www.effigy.agency/

🐦Twitter: https://twitter.com/jtwaggy

πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/jason-wagg/

πŸ’œ Leave a review on Apple Podcasts

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🟒 Leave a rating on Spotify

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In this episode, Matt Lady and Kat Garcia (Founder of Email Science), discuss retention strategies using email marketing, how they’ve changed in the last 5 years, the importance of having a community and her thoughts on Black Friday & Cyber Monday. Kat dives into how she’s helping her clients get ready for both, if you should do it at all and how it affects revenue for Q3, Q4 and even Q1. They also discuss bundles, bogos, free gifts, buy one get one free, what to do during the sales period of Black Friday, mistakes to avoid and what to do after Black Friday (when the magic happens). Lastly they talk about how she uses flows vs campaigns, best practices, welcome sequences, thank you emails, asking for reviews, when to re-engage customers and much more!

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

πŸ‘‘Check out our other podcast Brand Builders
Watch or listen to it here!

πŸ’œ Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟒 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
πŸ“Ή Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA

Subscribe to Kat’s Newsletter: https://www.katgarcia.com/newsletter

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH KAT GARCIA
🌐 Website: https://www.emailscience.com/
🌐 Website: https://www.katgarcia.com/
🐦Twitter: https://twitter.com/heykatgarcia
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/katggarcia/

πŸ’œ Leave a review on Apple Podcasts
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🟒 Leave a rating on Spotify
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In this episode, Matt Lady and Menachem Ani discuss his background running Google ads for 19 years, common misconceptions about Google ads and how to use it to grow a brand. They dive into the importance of KPIs, best practices for your site & Google feed columns plus Menachem’s process when doing an audit for a brand. Matt also asks the biggest overlooked mistakes everyone is making as well as all the pros and cons for Performance Max VS Smart Shopping Google Ads. They finish by getting into brand search, long tail keywords, broad match and exact match keywords plus Menachem’s strategy for Black Friday using Google Ads and what to do when Black Friday and Cyber Monday is over.

πŸ‘‘ Huge thanks to our sponsor SheerID.

Go to www.sheerid.com/shopify to start your free trial TODAY!

πŸ‘‘Check out our other podcast Brand Builders

Watch or listen to it here!

πŸ’œ Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟒 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383

πŸ“Ή Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH MENACHEM ANI

🌐 Website: https://www.jxtgroup.com/

🐦Twitter: https://twitter.com/MenachemAni

πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/menachemani/

πŸ’œ Leave a review on Apple Podcasts

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🟒 Leave a rating on Spotify

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In this episode of Ecommerce Uncovered, Matt Lady and Zoe Kahn dive into the biggest misconceptions about customer service and customer experience, how to improve each by listening to pain points like return process & brand voice and how to handle returns in general. They also touch on the importance of automation & organization including the most overlooked things to automate, analytics to pay attention to plus how to use them to improve. At the end, Zoe talks about changes in the customer service industry over the years from Phone calls to Instagram DMs, importance of internal communication and how to prepare your customer service team for Black Friday.

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH ZOE KAHN
🌐 Website: https://agavezoe.com/
🐦Twitter: https://twitter.com/_zoekahn_
πŸ“Έ YouTube: https://www.youtube.com/channel/UCTuJhZSmJJG797BXDwpovAA
🎡 Tiktok: https://vm.tiktok.com/Tic.toc.zo
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/zoe-kahn-5b61aa129/
πŸŽ₯ Twitch: https://www.twitch.tv/agavezoe

πŸ’œ Leave a review on Apple Podcasts
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🟒 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI…

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In this episode of Ecommerce Uncovered, Matt Lady and Matthew Gattozzi talk about why your ads SHOULD be UGLY and how that increases conversions. They dive into why your TikTok ads should be different from your Facebook ads, why following others isn’t always the best method for growth, how the algorithm works and how to communicate to your customers on different platforms. They also discuss the power of being a smaller brand, misconceptions on TikTok organic, how he audits brands before he works with them plus his thoughts on Q4 and Black Friday.

πŸ‘‘ Huge thanks to our sponsor SheerID.

Go to www.sheerid.com/shopify to start your free trial TODAY!

Subscribe to Matthew’s newsletter: https://yourcontentshouldsell.beehiiv.com/

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/

🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH MATTHEW GATTOZZI

🌐 Website: https://www.goodostudios.com/

🐦Twitter: https://twitter.com/MatthewGattozzi

πŸ“Έ Instagram: https://www.instagram.com/matthewgattozzi

πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/matthewgattozzi/

πŸŽ₯ Watch this episode on Youtube:
https://youtu.be/XSW1Aip7dYM

πŸ’œ Leave a review on Apple Podcasts

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🟒 Leave a rating on Spotify

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In this episode of Ecommerce Uncovered, Matt Lady and Tim Aton discuss Tim's DTC journey from working with multiple clients to working in-house at Range Leather, how he increases revenue, handles shipping, engages with customers & ideas to be more interactive with your own customers. He also jumps into goal setting, how inventory works at a leather brand, their repeat customer rate, his decision making process and his outsourcing process.

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

Check out Range Leather: https://www.rangeleather.com/
USE CODE: TIMSFRIEND for 15% OFF

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TIM
🌐 Website: https://www.rangeleather.com/
🐦Twitter: https://twitter.com/Tim_Aton
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/timaton

πŸ’œ Leave a review on Apple Podcasts
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🟒 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI...

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In this episode of Ecommerce Uncovered, Matt Lady and Dennis Hegstad goes into Dennis's history on how he first started off just selling gaming servers & T-shirts, how he ran ads for FashionNova, how he built Vigilance.io and his advice to new bootstrap founder. Dennis also jumps into how to quickly launch a brand, recapturing customers, his delegation practices, his experience having LiveRecover getting acquired, and how he's stopping large company hackers from stealing your Shopify store discount codes.

Dennis Hegstad on Marketing Advice, Stopping Online Hackers, and More - Ecommerce Uncovered EP.33

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH DENNIS
🌐 Website: https://www.vigilance.io/
🐦Twitter: https://twitter.com/dennishegstad
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/dennishegstad/
πŸ“Έ Instagram: https://www.instagram.com/dennishegstad/

πŸ’œ Leave a review on Apple Podcasts
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🟒 Leave a rating on Spotify
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In this episode of Ecommerce Uncovered, Matt Lady and Rishi Rawat go through the psychology behind your Shopify store website when it comes to getting your customer to buy. They also touch why the product page matters, why having customers rush to add to cart isn't the blessing you think it is and why your description and sales copy is much more important than you think. They also dive into the psychology in conversation and how to use it to sell more to your customers, retain your current ones and even get those customers to recommend your brand to get even more customers.

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

Join Rishi's PRIVATE newsletter: https://frictionless-commerce.com/join

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RISHI
🌐Website: https://www.frictionless-commerce.com/
🐦Twitter: https://twitter.com/BetterRetail
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/rawatrishi/
πŸŽ₯ Youtube: https://https://www.youtube.com/channel/UC8scU3gi4UKCCEohGWnDUCA

πŸ’œ Leave a review on Apple Podcasts
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🟒 Leave a rating on Spotify
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In this episode of Ecommerce Uncovered, Matt Lady and Alex Greifeld discuss her long history in fashion ecommerce and how much everything has changed compared to back when she just started. They also discuss TikTok as a new advertising channel, pricing your products based on your audience, your customers' psychology when it comes to buying, knowing your audience and how to scale via product expansion or variation. They also take a dive into what good marketing looks like, merchandising and events to promote a sale.

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH ALEX
🌐Website: https://nobestpractices.co/
🐦Twitter: https://twitter.com/heyitsalexP
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/alexandra-greifeld-18507411/

πŸ’œ Leave a review on Apple Podcasts
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🟒 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKI...

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In this episode of Ecommerce Uncovered, Matt Lady sits down and has a chat with Isaac Medeiros about how he founded his brand 8 Figure brand Mini.Katana. They discuss where he got the idea from, how he built the brand from scratch along with the ups and downs of the daily processes of running the brand. He also dives into his MASSIVE success with TikTok, Youtube Shorts & Instagram Reels, as well as his in-depth strategy that he's used to grow them all!

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

πŸ‘‘ Special thanks to our sponsor Checkoutlinks
Go to www.checkoutlinks.com/matt to get your DISCOUNT today!

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH ISAAC
🌐Website: https://minikatana.com/
🐦Twitter: https://twitter.com/theisaacmed

πŸ’œ Leave a review on Apple Podcasts
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In this episode of Ecommerce Uncovered, host Matt Lady speaks to Founder & CEO of Morphology Consulting, Katharine Mckee, about her intensive and exciting 15 years in digital marketing. She goes into how she started off, her ups and downs, what got her to start a consulting business, tips & strategies she uses to be profitable and how times have changed compared to when she just started. All that and more in today's episode!

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

πŸ‘‘ Special thanks to our sponsor Checkoutlinks
Go to www.checkoutlinks.com/matt to get your DISCOUNT today!

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH Katharine KATHARINE MCKEE
🌐Website: https://www.morphologylabs.com/
🐦Twitter: https://twitter.com/Katharine_Mckee
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/katharine-mckee

πŸ’œ Leave a review on Apple Podcasts
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In this episode of Ecommerce Uncovered, Matt Lady and Deborah Mecca dive into secret tips and strategies to help you increase your marketing efforts. They also discuss increasing customer lifetime value, shopify apps and marketing for shopify apps, the processes and procedures of running a SaaS (Software As A Service), live shopping and how to handle your mental health for the craziness of Black Friday.

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

πŸ‘‘ Special thanks to our sponsor Checkoutlinks
Go to www.checkoutlinks.com/matt to get your DISCOUNT today!

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH DEB MECCA
🌐Website: https://ko-fi.com/debmecca
🐦Twitter: https://twitter.com/DebMecca
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/debmecca/

πŸ’œ Leave a review on Apple Podcasts
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HighKeyGeek #Podcast #Ecommerce

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In this episode, Matt Lady, Founder & CEO of HighKeyGeek (this show's host) discusses his own ecommerce journey, starting the media brand that you know and love, ups and downs of running a media brand, how he dipped his hands in a T-shirt business as well as how he got started freelancing. He also goes into how he got started working at StumpTown Mattress along with his plans for the future of HighKeyGeek.

πŸ‘‘ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!

πŸ‘‘ Special thanks to our sponsor Checkoutlinks
Go to www.checkoutlinks.com/matt to get your DISCOUNT today!

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

πŸ’œ Leave a review on Apple Podcasts
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🟒 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=bc4c4f92babd403c

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In this episode of Ecommerce Uncovered, Matt Lady and Courtney Alexander go through tips and strategies for paid ads and their different platforms including Facebook Ads, Google Ads, TikTok and so much more. They also discuss Courtney's experiences and background in digital marketing, her start with paid ads and what it's like being a social media free agent. All this and more on episode 26 of Ecommerce Uncovered.

πŸ‘‘ Huge thanks to our sponsor SheerID.Β 
Go to www.sheerid.com/shopify to start your free trial TODAY!

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/mattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH COURTNEY
🐦 Twitter: https://twitter.com/courtfalexander
πŸ’’Website: https://www.alexandermarketing.co/
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/courtneyfalexander/

πŸ’œ Leave a review on Apple Podcasts
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🟒 Leave a rating on Spotify
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In this episode Matt Lady and Elliott Davidson discuss multiple topics under the ecommerce umbrella including scaling and getting your Shopify store organized to sell or be acquired, hiring a order management specialist or having a order management system, setting up a proper inventory warehouse, when to pay more attention to data, hiring staff for the season and how to build a team that functions without you.

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CONNECT WITH MATT
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CONNECT WITH ELLIOTT DAVIDSON
🐦 Twitter: https://twitter.com/elliottdavidson
πŸ’’Website: https://contrast.digital/
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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
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CONNECT WITH ELLIOTT DAVIDSON
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πŸ’’Website: https://contrast.digital/
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In this episode Matt and Joel discuss the different methods of marketing and how to achieve sustainable growth through every channel. The go over paid search, email marketing, direct response, paid social including Facebook Ads, TikTok Ads, Instagram Ads, Snapchat Ads, Google Search, Google Shopping, Bing Search, and Bing Shopping advertising. With all of this along with his experience being a partner and Head of Operations at Homestead Studio, this is an episode you won't want to miss.

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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
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CONNECT WITH JOEL PADRON
🐦 Twitter: https://twitter.com/joelpadronn
πŸ’’Website: https://homesteadstudio.co/

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In this episode, Matt Lady and Corey chat about Everything you NEED to Know About Tiktok in 45 Minutes, including TikTok organic growth, TikTok ads, how to grow your TikTok page, how to grow your Shopify brand store with TikTok, how to get Shopify sales with TikTok and so much more. You won't want to miss this one.

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CONNECT WITH MATT
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CONNECT WITH COREY NICHOLSON
🐦 Twitter: https://twitter.com/coreynceo
πŸ’’YouTube: https://www.youtube.com/c/ecomstreet

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In this episode, Matt Lady and Gina Perrelli talk about customer retention, sales strategies, getting repeat buyers and her role as the Co-founder of Retextion. All this and tons more about the DTC space, you won't want to miss this one.

πŸ‘‘ Huge thanks to our sponsor SheerID.
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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
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CONNECT WITH GINA PERRELLI
🐦 Twitter: https://twitter.com/ginaperrelli
πŸ’¨ Retextion: https://retextion.com/
πŸ’¨Lunar Solar Group: https://twitter.com/lunarsolargroup

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In this episode, Matt Lady, Mandi Moshay and Cherene Aubert spend 1 hour discussing all things Retention and Business Strategy. This is the only podcast you'll ever need to listen to on the topic.

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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
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CONNECT WITH MANDI
🐦 Twitter: https://twitter.com/MandiMoshay

CONNECT WITH CHERENE
🐦 Twitter: https://twitter.com/ChereneAubert

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In today's episode of Ecommerce Uncovered, Matt and Kanika talk about her brand Beda Beda Growth, the importance of landing pages, CRO, on-site SEO, descriptions, copywriting, funnels and more!

Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt

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CONNECT WITH KANIKA
🌐 Website: https://bedabedagrowth.com/
🐦 Twitter: https://twitter.com/kanika_misra

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🐦 Twitter: https://twitter.com/mattlady
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In this episode, David Rekuc gives us the DEEP dive into all things money & finances in regards to DTC, ecommerce and running a business in general.

Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt

CONNECT WITH DAVID
🌐 Website: https://bambuearth.com/
🐦 Twitter: https://twitter.com/DaveRekuc
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/davidrekuc/

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In this episode, Matt and Bailee Cooper talk about brand launches and why they are integral to a company's success.

Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt

CONNECT WITH BAILEE
🌐 Website: https://www.sharmabrands.com/
🐦 Twitter: https://twitter.com/baileecooper
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/baileecooper/

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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
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In this episode, we talk about everything from depression to DTC with Meredith Erin and how making your brand personal can turn a profit.

Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt

CONNECT WITH MEREDITH
🌐 Website: https://www.boredwalk.com/

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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
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In this episode, Matt has a talk with Alexa Kilroy about what goes into building the Triple Whale brand and why your brand image matters.

Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt

CONNECT WITH ALEXA
🌐 Website: https://www.triplewhale.com/
🐦 Twitter: https://twitter.com/AlexaKilroy
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/alexakilroy/

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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

πŸ“Ή Watch this episode on YouTube
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In this episode we sit down with Abir and talk about his journey from an accountant to DTC / Ecom operator and his perspective as both a CPA and marketer.

Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt

CONNECT WITH ABIR

πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/abir-syed/?originalSubdomain=ca

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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

πŸ“Ή Watch this episode on Youtube
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In this episode, we dive into how Lexi does Klayvio audits and why email marketing is good for brands.

Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt

CONNECT WITH LEXI
🐦 Twitter: https://twitter.com/thelexiebennett
πŸ“Έ Instagram: https://www.instagram.com/thelexiebennett/
🌐 Website: https://www.lexiebennett.com/

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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

πŸ“Ή Watch this episode on YouTube
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In this episode, Matt and Saman Izadiyar (Founder & CEO of Oddit) discuss all things bookkeeping and finances in the DTC/ecommerce world as well as why you SHOULDN'T bookkeep in-house.

Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt

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CONNECT WITH SAMAN
🌐 Website: https://ottit.com/
🐦 Twitter: https://twitter.com/samanizadiyar
πŸ–‡οΈ LinkedIn: https://www.linkedin.com/in/saman-izadiyar/

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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/
🎡 TikTok: https://www.tiktok.com/@mrmattlady

πŸ“Ή Watch this episode on YouTube
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In this episode, Matt sits down with Shaun Elley. Shaun Elley is President at Blue Ox Digital and a digital marketing expert. The two discuss all things PPC, eCommerce, the origins of Blue Ox, how to have positive conversations with clients, and much more! This is a must listen if you want to up your PPC and marketing game!

CONNECT WITH Shaun
🌐 Website: https://www.blueoxdigital.com/
🐦 Twitter: https://twitter.com/selley2134

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

🎡 TikTok: https://www.tiktok.com/@mrmattlady

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In this episode, Matt talks with RaΓΊl Galera. RaΓΊl Galera is a Partner Manager at ReferralCandy and an expert in all things referral marketing. The two break down referral marketing, partnerships, diversifying your marketing channels, setting up referral programs people will ACTUALLY USE, and much more! This is a great episode for anyone looking to up their referral game!

Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt

CONNECT WITH RAÚL
🌐 Website: https://www.referralcandy.com/

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

🎡 TikTok: https://www.tiktok.com/@mrmattlady

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In this episode, Matt talks with Tony Christensen. Tony is Head Of Marketing at Brick Social. Tony is an expert in Facebook marketing and other social elements. The two discuss the main things people get wrong about Facebook ads, copywriting, "do the things that don't scale", and much more. If you want to improve your online marketing this is a must-listen!

Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt

CONNECT WITH TONY
🌐 Website: https://www.tonydoesads.com/links

🐦 Twitter: https://twitter.com/tonydoesads

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

🎡 TikTok: https://www.tiktok.com/@mrmattlady

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In this episode, Matt talks with Samar Owais. Samar is an email conversion specialist and has a wealth of knowledge on everything related to email strategy. They two discuss email, retention, optimizing your use of iOS, how to work with an email strategist like herself, and much more. If you are looking to up your email game this is a much listen!

Thanks to our sponsor Nextdoor: https://nextdoor.com/matt

CONNECT WITH SAMAR
🌐 Website: https://samarowais.com/

🐦 Twitter: https://twitter.com/samarowais
πŸ“ΈInstagram: https://www.instagram.com/samarowais/

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

🎡 TikTok: https://www.tiktok.com/@mrmattlady

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In this episode, Matt talks with Andrew Faris, the CEO of 4x400. They discuss how to find GOOD advice, taking advantage of Black Friday, not falling victim to assumptions, and much more!

Thanks to our sponsor Nextdoor: https://nextdoor.com/matt

CONNECT WITH ANDREWΒ 
🌐 Podcast: https://open.spotify.com/show/0Oqz3VJTYOVHjlp7pqV0IB?si=fd654b86f33e4a1a

🐦 Twitter: https://twitter.com/andrewjfaris

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

πŸ“Έ Instagram: https://www.instagram.com/mrmattlady/

🎡 TikTok: https://www.tiktok.com/@mrmattlady

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On episode 006 of the eCommerce Uncovered podcast, Matt picks the brain of Brad Hoos. Brad is the Chief Growth Officer at Out Loud Group and an expert in influencer marketing! The two discuss the foundation of good influencer marketing, the best tools to measure your success, and much more!

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On the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry!

In today's episode, Matt sits down with Daniel Graham of Mint Performance Marketing.

Matt and Daniel deep dive into amazing marketing insight, including common mistakes in the beginning of building a brand, successfully setting yourself up for brand exit acquisitions, making promotions ACTUALLY work, avoiding becoming a "dead" brand, and much more! Make sure to tune into this episode!

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On the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry!

In today's episode, Matt meets with Joel Beckett of The Outloud Group.

Matt and Joel discuss the biggest mistakes brands make with influencer marketing, how to truly solve customer problems, being authentic, working with brand ambassadors, and so much more!Β  You don't want to miss this episode!

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On the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry!

In today's episode, Matt talks with Rabah Rahil, the Chief Marketing Officer at Triple Whale. Rabah has a wealth of knowledge in the industry, and any founders or eCommerce players need to hear what he has to say if they want to be successful!

Matt and Rabah deep dive into eCommerce metrics and how to make them work for you, Triple Whale and why it works, working as a single founder with short time, the power of communication, hiring, and much more!

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On the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry!

In today's episode, Matt sits down with Ian Leslie, the Editor in Chief of Banknotes. On top of Banknotes, Ian has worked for Bolt and founded multiple eCommerce companies. Ian provides a wealth of knowledge that listeners will want to absorb!

Matt and Ian discuss Ian's extensive experience in eCommerce, working at Bolt, tips for early founders, how to hire great help, what to do once you gain traction, and much more! This episode is a must-watch!

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On the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry!

In today's episode, Matt sits down with Danavir Sarria. Danavir is the founder of SupplyDrop, "The Email Marketing Agency 8 Figure Brands Recommend." Danavir has founded multiple eCommerce companies, and provides a TON of value to those who are looking to improve their brand, or just get started!

Matt and Danavir discuss Danavir's experience in the space, tips for copywriting, marketing for complete beginners, email campaigns, and much more! You can not afford to miss this episode.