Simplified Solutions: Recent Episodes
Kristina Stubblefield
Welcome to 'Simplified Solutions' – your essential podcast for small business owners and entrepreneurs. I'm your host, Kristina Stubblefield. In this weekly podcast, I’m here to provide straightforward advice, innovative strategies, and easy solutions for your business, marketing, and tech needs. Our goal is simple: to help you unlock your business's full potential, boost your online visibility, and make smart decisions.
Join us as we demystify the complexities of business and share actionable insights. Whether you're a seasoned pro or just starting, 'Simplified Solutions' has something for everyone.
You used to get the calls. The work used to come in on its own. Now it feels like you've gone invisible on Google, and you're not even sure when it happened.
In this episode, Kristina walks through the seven most common reasons service businesses aren't showing up on Google in 2026, what's actually causing each one, and what to do about it. She covers the profile that was set up once and never touched again, a wrong or single primary category, business info that doesn't match across the web, reviews that go unanswered, photos that are years old, the post feature almost no one uses, and a service area set up wrong. Then she narrows it to the three things that move the needle most, and shares how a longtime home service business got its calls back within 90 days by fixing just three of these.
If people used to find you and now the phone has gone quiet, this is the episode that tells you where to look first, and why you should start with one thing, not all seven.
Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/not-showing-up-on-google
To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me
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The work used to come in. The inquiries used to show up. Then somewhere along the way it got quiet, and you are not even sure when it happened or why.
In this episode, Kristina walks through what actually changed for service businesses in 2026, and why a quiet phone is almost never the one thing you think it is. She covers the handful of things that tend to drift at the same time, how people search and decide now, a stale Google Business Profile, an aging website, and leads that leak out without any follow-up, and why the fix is finding the one or two things actually costing you calls instead of trying to repair everything at once.
If your phone has slowed down and nothing looks obviously broken, this is the episode that tells you where to look first.
Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/why-your-phone-stopped-ringing
To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me
Send us Fan Mail
It costs far less to keep a customer than to find a new one, yet retention is the piece most businesses overlook.
In this Revisiting episode, Kristina shares practical ways to turn one-time clients into loyal, repeat customers, from thoughtful follow-ups and simple perks to staying top of mind without overwhelming anyone.
If you've been so focused on finding new clients that you've overlooked the ones you already have, this conversation is still incredibly relevant.
Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield
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You work hard to bring in leads, so the last thing you want is to lose them in a messy inbox.
In this Revisiting episode, Kristina talks about how a CRM or all-in-one system helps you track leads, organize your information, and follow up consistently, and how to get past the tech fear that keeps so many business owners stuck.
If you've been running your business out of your email inbox and watching good leads slip through the cracks, this conversation is still incredibly relevant.
Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield
Send us Fan Mail
If your website isn't working the way you want, you probably don't need to start over. You need to improve a few key things.
In this Revisiting episode, Kristina shows how to use AI as a thinking partner to spot what's weak on your website and strengthen your messaging, headlines, calls to action, and trust signals, one page at a time.
If your website feels off but a full rebuild sounds overwhelming, this conversation is still incredibly relevant.
Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield
Send us Fan Mail
Your Google Business Profile is one of the most powerful free tools for getting found, and most businesses are barely using it.
In this Revisiting episode, Kristina walks through how to claim, optimize, and actually use your Google Business Profile, from photos and posts to keeping your information current, so you show up when people are searching for you locally.
If you've been pouring money into ads and social media while overlooking this free tool sitting right in front of you, this conversation is still incredibly relevant.
Want more conversations like this? Find Kristina on YouTube:
www.youtube.com/@kristinastubblefield
Send us Fan Mail
AI can be an incredible tool for businesses, but human connection still matters most.
In this Revisiting episode, Kristina talks about how to use AI in a way that supports your business without losing your voice, your personality, and the human side of your marketing.
If you’ve been trying to figure out how AI fits into your business while still sounding authentic and building real connection, this conversation is still incredibly relevant.
Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield
Send us Fan Mail
Consistency matters more than most businesses realize.
In this Revisiting episode, Kristina talks about how showing up consistently for your marketing helps build trust, improve visibility, create momentum, and lead to long-term business growth.
If your marketing feels inconsistent or overwhelming right now, this conversation is still incredibly relevant for service-based businesses today.
Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield
Send us Fan Mail
In this Revisiting episode, Kristina talks about the role your website should actually play in helping your business grow — from building trust and improving visibility to guiding potential clients toward taking action.
If your website feels outdated, unclear, or like it’s not really working for your business, this conversation is still incredibly relevant.
Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield
Send us Fan Mail
Marketing your business without a strategy often leads to frustration, inconsistency, and wasted time.
In this Revisiting episode, Kristina talks about why service-based businesses need a clear marketing strategy, how random marketing tactics can hold businesses back, and why visibility and consistency matter more than ever.
If your marketing feels scattered or reactive right now, this conversation is still incredibly relevant.
Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield
Send us Fan Mail
Marketing is changing fast, but the foundational things that help service-based businesses grow are still the same.
In this Revisiting episode, Kristina talks about some of the biggest reasons marketing efforts fail, including unclear strategy, inconsistent visibility, trying to market everywhere at once, and spending time in the wrong places online.
If your marketing feels frustrating or inconsistent right now, this conversation is still incredibly relevant.
Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield
Send us Fan Mail
Feel like you’re doing everything right—but still not getting found in AI search?
In this episode of AI Simplified, we turn everything we’ve covered into simple, actionable steps you can use right away. Learn how clarity, consistency, and clear services help your small business show up when customers ask AI for recommendations. We’ll walk through how to align your messaging, improve your visibility, and even use AI as a tool to refine your content so it actually works for you.
Join the free AI Simplified Facebook Group:
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If AI doesn’t understand your business, it simply won’t recommend you.
In this episode of AI Simplified, we break down why so many small business owners are being skipped in AI-driven search - and it’s not about effort, it’s about clarity. You’ll learn how AI interprets your messaging, why vague language hurts your visibility, and how to make simple shifts so your business connects to real customer questions. This is where AI, small business visibility, and clear marketing all come together in a way that actually works.
Join the free AI Simplified Facebook Group:
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Ever wonder why your business isn’t showing up when people ask AI for recommendations?
In this episode of AI Simplified, we unpack how AI scans for answers—and why clarity is the difference between being seen or skipped. If your website, content, or messaging isn’t clearly explaining what you do, who you help, and how, AI can’t connect the dots. You’ll learn how this impacts your visibility, why “being online” isn’t enough, and what small shifts can help your small business start showing up in AI-driven searches.
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What if your customers are already finding businesses through AI—and you don’t even know it?
In this episode of AI Simplified, we break down how AI is quietly changing the way people search, choose, and connect with small businesses. Instead of scrolling through Google, customers are asking conversational questions and getting direct recommendations. You’ll learn why clarity matters more than ever, how AI decides who to recommend, and what simple shifts can help your business show up.
Join the free AI Simplified Facebook Group:
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If your website isn’t performing the way you hoped, you might assume it’s time for a complete rebuild. But in many cases, your small business website doesn’t need to be replaced, it just needs clearer messaging and a few focused improvements.
In this episode of AI Simplified, learn how to use AI as a thinking partner to evaluate and strengthen your website without turning it into a massive project. We walk through practical ways AI can help you improve headlines, calls to action, trust signals, and overall clarity so your site better supports your business.
If you’ve been feeling stuck or overwhelmed by your website, this episode will show you how small AI-guided improvements can create real momentum.
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Most business owners review their website with insider knowledge. But your customers arrive with fresh eyes and one simple question: “Am I in the right place?”
In this episode of AI Simplified, learn how to use AI as a thinking partner to review your website the way a first-time visitor would. You’ll discover how AI can help you identify confusion, friction points, unanswered questions, and weak calls to action so your website better supports your small business.
Walk away with a simple process for evaluating one page at a time using AI, helping you strengthen clarity, improve customer experience, and make smarter updates without rebuilding everything.
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Your website might look good, but is it actually helping your small business move forward?
In this episode of AI Simplified, we explore what your website should really be doing behind the scenes and how AI can help you evaluate it with fresh eyes. Learn the five key roles your website should play, from helping visitors understand your business and answering questions to building trust, guiding action, and supporting your visibility online.
If your website feels more like a digital brochure than a business tool, this episode will help you identify the gaps and start making smarter improvements without starting from scratch.
Join the free AI Simplified Facebook Group:
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Your website might look nice, but is it actually helping your small business grow?
In this episode of AI Simplified, we walk through a simple AI-powered website check to help you evaluate whether your site is doing its job. You’ll learn how to use AI as a thinking partner to review your website for clarity, trust, action, and visibility, four essential elements that help visitors understand your business and take the next step.
If your website feels more like an online placeholder than a true business tool, this episode will help you spot what’s working, what may be missing, and where to start improving without rebuilding everything.
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Feeling behind on content even when you’re doing great work? For many small business owners, the real issue isn’t effort, it’s carrying visibility alone.
In this episode, I share how Custom GPTs are helping service-based businesses turn real conversations into content, reduce mental load, and stay visible without forcing consistency. You’ll learn how focused AI assistants support everyday tasks like emails and content planning, making AI feel practical, human, and actually helpful.
This is about support, not shortcuts, and using AI in a way that fits how your business really works.
Join the free AI Simplified Facebook Group:
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Ever feel like AI gives you “fine” results that still need a lot of fixing? That usually happens when AI doesn’t actually know your business yet.
In this episode, I walk through what changes when you stop using blank AI chats and start working with AI assistants that understand your business, your voice, and the people you serve. You’ll learn how Pre-Baking the Oven and using focused AI support can reduce mental load, improve content consistency, and make AI feel organized instead of random.
This is about collaboration, not automation, and finally getting real support in your small business.
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If content feels like one more thing you’re failing to keep up with, it’s not because you’re doing it wrong, it’s because you’re doing the whole process alone.
In this episode, I break down what it actually looks like to have AI support your content week after week without burnout. We’ll talk about how small business owners can use AI to move ideas forward, clarify messaging, and stay visible with more consistency, without forcing creativity or adding to your workload.
This is about support, not shortcuts, and making content fit into your workflow instead of fighting against it.
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Think using AI means handing over your thinking or losing your voice? In this episode, I’m pulling back the curtain on how I actually use AI in my small business, and it’s not about automation for everything.
I share what intentional, human-centered AI support really looks like, including how focused AI assistants help me save time, protect my energy, and communicate more clearly without sounding robotic. You’ll learn how AI can support your workflow, strengthen consistency, and still keep your business authentic and fully yours.
If AI has felt heavy or overcomplicated, this will help it finally feel useful.Join the free AI Simplified Facebook Group:
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Feeling overwhelmed every time you open ChatGPT instead of supported? If AI feels like it’s adding noise instead of saving time, this episode will help you reset.
We’re talking about why using AI for everything actually slows down small business owners, and how giving AI one clear, focused job can make content, decisions, and consistency feel lighter. You’ll learn a more intentional way to use AI as real support, without more tools, tech stress, or overthinking.
If you want AI to work with you instead of against you, this shift changes everything.
Join the free AI Simplified Facebook Group:
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If people are visiting your website but not reaching out, the problem is rarely your expertise - it’s usually clarity. In this episode, we talk about why websites often confuse visitors and how AI can help small business owners simplify their message without starting over.
You’ll learn how to use AI to clarify what you do, guide visitors to a clear next step, and align your website with your content and follow-up. This is about creating a website that supports authentic marketing, builds trust, and actually helps convert interest into inquiries.
Join the free AI Simplified Facebook Group:
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Posting consistently can feel exhausting when you’re juggling everything else in your small business - especially when the results don’t show up right away. In this episode, we talk about why inconsistency is usually a systems problem, not a motivation problem, and how AI can help you show up without burning out.
You’ll learn how to use AI to support your content workflow, reuse what you already have, and stay aligned with your message so your audience actually sees you. This is about building consistency, trust, and visibility using AI in a way that still feels authentic and sustainable.
Join the free AI Simplified Facebook Group:
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Getting inquiries but watching leads quietly disappear can be discouraging - especially when follow-up feels awkward or uncomfortable. In this episode, we talk about why most leads go quiet and how small business owners can use AI to follow up in a way that feels natural, supportive, and human.
You’ll learn how to create calm, professional follow-up messages, build simple systems you can reuse, and stay consistent without sounding salesy or pushy. This is about using AI to support authentic marketing, improve workflow, and stop letting good leads slip through the cracks.
Join the free AI Simplified Facebook Group:
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Showing up online but still not getting clients can feel discouraging - especially when you’re doing “all the right things.” In this episode, we talk honestly about why your online presence might not be converting and what’s actually missing behind the scenes.
You’ll learn the three most common breakdowns for small business owners - unclear messaging, lack of direction, and inconsistent visibility - and how to use AI as real support instead of another thing to manage. This is about building clarity, workflow, and consistency without losing your authentic voice.
Join the free AI Simplified Facebook Group:
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Worried that using AI to create more content in 2026 will make you sound generic-or worse, like everyone else? In this episode, we’ll talk about how to scale your marketing with AI while still sounding fully like you.
You’ll learn what authenticity really means online, how to set up simple “voice guardrails,” and how to build a small voice library so AI can support your content workflow without stealing your personality. We’ll wrap up with a quick “human pass” checklist you can use before anything goes live.
Join the free AI Simplified Facebook Group:
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If your brain feels like it has 47 tabs open any time you need to make a decision in your small business, this episode is for you. Instead of spinning on “Is this the right offer?” or “Which platform should I choose?”, we’ll walk through a simple way to use AI as a calm thinking partner, not the boss.
You’ll learn which decisions AI can actually help with, how to use a reusable decision-making prompt for planning and authentic marketing, and a lightweight “decision log” workflow so you overthink less and move forward with more confidence.
Join the free AI Simplified Facebook Group:
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If your marketing swings between “I’m everywhere” and “Oops, it’s been three weeks,” this episode will help you build a visibility habit you can actually keep. Instead of relying on willpower, we’ll create a simple floor-and-ceiling system for your small business so you know what “good enough” consistency looks like in any season.
You’ll learn how to set a realistic visibility rhythm, protect your energy with healthy boundaries, and use AI as a gentle accountability partner—not a source of pressure—so your authentic marketing stays sustainable all year long.
Join the free AI Simplified Facebook Group:
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If you’ve ever started a new year vowing to show up consistently online and then fizzled out by February, this episode is for you. We’ll map out a realistic visibility plan for your small business that fits your actual life, not a 24/7 hustle.
You’ll learn how to define what consistency means for you, refresh your Pre-Bake foundation, and build a simple weekly content workflow with AI as your teammate. We’ll also set easy guardrails so your authentic marketing still feels human, grounded, and sustainable.
Join the free AI Simplified Facebook Group:
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In 2026, small businesses aren’t just learning AI, they’re going to use it to show up smarter, faster, and more consistently. The gap between “trying AI” and “using AI well” is closing for those who build clear, repeatable systems.
Get a preview of what’s next for small business marketing this year, including how Custom GPTs and AI Agents can help you stay visible, protect your voice, and simplify your content without losing your authenticity.
Join the free AI Simplified Facebook Group:
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AI isn’t just a shiny tool, it’s a competitive advantage when you use it consistently. Most business owners don’t struggle because AI doesn’t work; they struggle because they haven’t built a habit around it.
Learn how to make AI part of your daily workflow without adding more to your plate. You’ll walk away with a simple framework to turn AI into a repeatable system that saves time, reduces stress, and builds confidence in your business.
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The businesses winning with AI aren’t chasing the next big tool, they’re doubling down on who they are.
Discover why the most successful small businesses start with clarity, not technology, and how to use AI to amplify your story, strategy, and voice. Learn how to build a strong foundation that AI can enhance - so your marketing feels authentic, consistent, and unmistakably you.
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While many small businesses are still wondering if AI is worth the effort, others are already using it to save hours, follow up faster, and launch new offers. The gap between those using AI and those who aren’t is widening every day.
Discover what the “AI gap” really is, why it matters for your business, and how to close it without feeling overwhelmed. You’ll learn simple ways to work smarter, stay relevant, and let AI support your human connection- not replace it.
Join the free AI Simplified Facebook Group:
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Worried AI is making your business message sound a little too polished, or worse, like everyone else? You’re not imagining it.
Learn how to use AI in your business as a support tool that amplifies your authentic voice instead of replacing it. Walk away with simple ways to keep your content human, consistent, and unmistakably you.
Join the free AI Simplified Facebook Group:
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Kristina shares how to use AI (the right way) to answer client questions faster without sounding like a robot. You'll learn how to turn your most-asked questions into reusable, on-brand responses, and repurpose those into blogs, captions, and emails that save time and build trust.
This isn’t about automating everything. It’s about showing up with consistency and personality, without starting from scratch every time.
In This Episode:
- How to identify repeat questions that make great content
- Prompts for writing helpful, human-sounding answers
- How to repurpose replies into blog posts, emails, and social captions
- Why “Pre-Baking the Oven” makes AI sound like you
- How to create a time-saving FAQ content library
Download the Free Quick Start Guide:
https://bit.ly/Pre-Bake-Quick-Start-Guide
Join the Free Facebook Group:
AI Simplified: AI for Small Business Marketing
facebook.com/groups/aisimplified
Send us a text
If content creation feels like a never-ending to-do list, this episode will help you simplify everything.
Kristina shares the AI-powered workflow she uses to help small business owners create smarter, not harder, turning one idea into multiple pieces of content using clear, strategic prompts. You’ll learn how to brainstorm, write long-form content, and repurpose it into social posts, emails, and more… all in a fraction of the time.
Whether you're burned out or just want a better system, this repeatable process will help you stay visible without the stress.
In This Episode:
- How to use prompts to plan content (without overthinking)
- Turning one idea into a blog, email, or video script
- How to repurpose content into captions and posts fast
- Why “Pre-Baking the Oven” makes everything run smoother
- How to reuse your best prompts to save even more time
Download the Free Quick Start Guide:
https://bit.ly/Pre-Bake-Quick-Start-Guide
Join the Free Facebook Group:
AI Simplified: AI for Small Business Marketing
facebook.com/groups/aisimplified
Send us a text
Now that you know how prompts work, it’s time to put them into action. In this episode, Kristina shares 5 of her favorite AI prompts, ready-to-use, totally tweakable, and designed to save you serious time.
Whether you're answering client questions, repurposing old content, or struggling to show up online consistently, these prompts are your shortcut to clearer, faster, and more on-brand AI support.
In This Episode:
- 5 prompts for content, captions, and more
- How to use AI to answer FAQs (without sounding robotic)
- A plug-and-play formula for brainstorming ideas faster
- Tips for tweaking prompts to match your tone and goals
- Why these only work after you Pre-Bake the Oven (and what that means)
Download the Free Quick Start Guide:
https://bit.ly/Pre-Bake-Quick-Start-Guide
Join the Free Facebook Group:
AI Simplified: AI for Small Business Marketing
facebook.com/groups/aisimplified
Send us a text
Kristina breaks down what a prompt really is, why it matters more than ever, and how to write one that actually gets results. Whether you're writing social captions, emails, replies, or brainstorming content, this episode will help you stop winging it, and start prompting with purpose.
You'll also hear how to “Pre-Bake the Oven” (yes, that matters before you write a single prompt), and learn the 4 essential parts every prompt needs to sound strategic, clear, and like you.
In This Episode:
- What a prompt actually is, and what it’s not
- Why ChatGPT gives vague answers (and how to fix it)
- The 4 parts of a powerful, on-brand prompt
- Real examples you can tweak and use right away
- Why “Pre-Bake the Oven” is non-negotiable if you want better results
Download the Free Quick Start Guide:
https://bit.ly/Pre-Bake-Quick-Start-Guide
Join the Free Facebook Group:
AI Simplified: AI for Small Business Marketing
facebook.com/groups/aisimplified
Send us a text
Customer reviews are pure gold, but most business owners either don’t ask for them… or don’t use them once they’ve got them. In this episode, I’ll show you how to change that using ChatGPT.
We’re walking step-by-step through:
• How to ask for reviews in a way that feels natural and confident
• How to turn a single glowing review into 5+ pieces of marketing content
• How to respond to negative feedback with professionalism and brand consistency
Whether you’re brand new to collecting reviews or have a folder full of them gathering dust, this episode will help you turn your customers’ words into content that builds trust and drives conversions.
Download the Free Quick Start Guide:
https://bit.ly/Pre-Bake-Quick-Start-Guide
Join the Free Facebook Group:
AI Simplified: AI for Small Business Marketing
facebook.com/groups/aisimplified
Send us a text
Got a blog post? You’ve got a week of content.
In this new Watch Me Use AI episode, Kristina shows you how to stretch one blog post into five powerful, on-brand social media posts, without spending hours creating from scratch.
You’ll follow along as she builds posts for the fictional Radiant Roots Hair Studio, showing you her exact prompts inside ChatGPT, plus tips for making the captions sound like you.
Whether you’re a business owner, social media manager, or content creator, this episode will help you simplify your content strategy and finally stay consistent without burning out.
What You'll Learn:
- How to turn one blog post into 5 unique social media posts
- The prompts Kristina uses to make ChatGPT write in your voice
- Tips for caption tone, formatting, and platform tweaks
- How to use blog content to map out a month of marketing
- Why repurposing = sustainable visibility
Download the Free Quick Start Guide:
https://bit.ly/Pre-Bake-Quick-Start-Guide
Join the Free Facebook Group:
AI Simplified: AI for Small Business Marketing
facebook.com/groups/aisimplified
Send us a text
Ever wish you could create blog content without sounding like a robot, or spending hours doing it?
In this behind-the-scenes episode of Watch Me Use AI, Kristina shows you exactly how she goes from a blank page to a polished blog post using ChatGPT, without losing her voice, tone, or personality.
Using the fictional Radiant Roots Hair Studio as an example, Kristina shares her step-by-step workflow, including:
✅ How to “Pre-Bake the Oven” so ChatGPT writes in your voice
✅ 3 ways to brainstorm blog post ideas tailored to your services
✅ How to turn one blog into many pieces of content (hello, repurposing!)
✅ Tips for creating titles that are both clickable and SEO-friendly
✅ Real-time screen shares + prompt examples you can copy and use today
Whether you’ve tried AI before or you’re still AI-curious, this episode breaks it all down in a simple, stress-free way that any business owner can follow.
Download the Free Quick Start Guide:
https://bit.ly/Pre-Bake-Quick-Start-Guide
Join the Free Facebook Group:
AI Simplified: AI for Small Business Marketing
facebook.com/groups/aisimplified
Send us a text
In this first episode of the “Watch Me Use AI” series, Kristina walks you through how to use ChatGPT to write optimized content for your Google Business Profile, so you can show up where it matters most: on Google.
You’ll learn how to set up ChatGPT using Kristina’s Pre-Bake the Oven method, create client-attracting posts in minutes, and repurpose them across your marketing. No tech stress, no guesswork, just real, doable AI support for your business.
What You'll Learn:
- Why Google Business Profiles matter more than ever in 2025
- How to “pre-bake” ChatGPT to match your voice and brand
- The 5 types of posts every local business should publish
- Copy-paste prompts you can use today
- A simple way to repurpose one post into many
Resources & Links:
Download the Free Quick Start Guide:https://bit.ly/Pre-Bake-Quick-Start-Guide
Join the Free Facebook Group:
AI Simplified: AI for Small Business Marketing
facebook.com/groups/aisimplified
Send us a text
Your audience is already telling you what to post—they’re asking questions.
Kristina shows you how to turn those FAQs into content that’s helpful, on-brand, and incredibly easy to produce using ChatGPT. You’ll walk away with a system you can reuse anytime you need fresh ideas that directly serve your audience.
🔗 RESOURCES & LINKS:
📍 Download the Pre-Bake the Oven Guide
→ aisimplifiednow.com/get-pre-bake-the-oven
Send us a text
Your About page and bios are some of your most powerful marketing tools—when they actually reflect your voice and values.
Kristina walks you through how to use ChatGPT to write bios and brand stories that feel clear, confident, and human. Whether you're DIYing your website or updating your social presence, this episode will help you finally say what you mean.
🔗 RESOURCES & LINKS:
📍 Download the Pre-Bake the Oven Guide
→ aisimplifiednow.com/get-pre-bake-the-oven
Send us a text
You don’t have to be a “video person” to make Reels work for your brand.
Kristina walks you through a simple ChatGPT method to write Reel scripts fast—no acting skills required. These prompts help you craft short-form videos that speak directly to your audience, build trust, and convert views into followers (and clients).
RESOURCES & LINKS:
📍 Download the Pre-Bake the Oven Guide
→ aisimplifiednow.com/get-pre-bake-the-oven
🎥 Use the prompts to film your first Reel this week!
Send us a text
Captions don’t have to take hours- or feel like pulling teeth.
Kristina walks you through a 10-minute ChatGPT prompt that helps you generate 5 smart, on-brand captions—fast. Whether you’re promoting, nurturing, or simply staying visible, this system keeps your content fresh, focused, and effortless.
🔗 RESOURCES & LINKS:
📍 Grab the Pre-Bake the Oven Guide
→ aisimplifiednow.com/get-pre-bake-the-oven
💬 Join the AI Simplified Facebook Group
→ facebook.com/groups/aisimplifiednow
Send us a text
What if content planning didn’t take hours—or guesswork?
In this episode, Kristina walks you through a repeatable ChatGPT workflow that helps you plan a full month of posts in just 60 minutes. You’ll learn how to set up your prompts for success, align your content with your goals, and walk away with a ready-to-use strategy for Instagram, Facebook, email, and more.
This isn’t about churning out generic posts. It’s about showing up with clarity, personality, and purpose.
🔗 RESOURCES & LINKS:
📍 Download the free Pre-Bake the Oven Guide → aisimplifiednow.com/get-pre-bake-the-oven
👥 Join the Facebook Group → facebook.com/groups/aisimplifiednow
✨ Like, share & subscribe if this helped simplify your content plan!
Send us a text
Blogging doesn’t have to be overwhelming or time-consuming. In this episode, we’re diving into my exact ChatGPT blogging workflow that helps you go from a blank page to a finished blog post, and all the content that comes with it, in under an hour.
This episode wraps up our month-long deep dive into blogging, showing you how to streamline your process and save time while staying consistent. From generating blog ideas to repurposing your content for social media, I’ll show you how to get more from every post you create.
Free Pre-Bake the Oven Guide: Download it to make sure ChatGPT gets your brand voice every time: aisimplifiednow.com/get-pre-bake-the-oven
Join the AI Simplified Facebook Group: For more tips, support, and community: facebook.com/groups/aisimplifiednow
Send us a text
That blog post you just wrote? It's not the end—it's just the beginning.
In this episode, we're walking through a fast, simple system for turning one blog into 10 pieces of strategic content using ChatGPT. You’ll learn how to repurpose your blog in a way that’s aligned with your brand, speaks to your audience, and saves you hours of brainstorming and content creation.
No fluff—just a clear, repeatable workflow to build out your content calendar from one single idea.
Grab the Free Resource:
Download the Pre-Bake the Oven Method and make ChatGPT sound like you.
→ aisimplifiednow.com/get-pre-bake-the-oven
Join the Community:
Need feedback or have questions? Join the Facebook Group:
→ facebook.com/groups/aisimplifiednow
Send us a text
Tired of spending hours trying to write a blog post that actually sounds like you?
In this episode, we walk through exactly how to use ChatGPT to draft a blog post in under 10 minutes—while keeping your authentic voice front and center.
You’ll learn:
- Why “Pre-Baking the Oven” is essential to getting great results
- What to say to ChatGPT to get a clear, structured draft
- How to tweak the content with real-time edits that reflect your opinions and personality
Whether you’re a seasoned blogger or just starting out, this method helps you save time, reduce overwhelm, and create blog content that builds trust and connects with your audience.
RESOURCES & LINKS
Download my free worksheet: The Pre-Bake the Oven Method → aisimplifiednow.com/get-pre-bake-the-oven
Join the Facebook Group:
Get support + tips → www.facebook.com/groups/aisimplifiednow
Send us a text
Content creation doesn’t have to be hard—or time-consuming. In this episode, we’re making blogging easy again. You’ll learn how to use ChatGPT to instantly generate blog post ideas that align with your voice, audience, and brand goals. Whether you’re stuck in content paralysis or just want to stop guessing what to write, this simple system will help you uncover topics that resonate and get your blog working for your business again.
Download my free worksheet:
👉 The Pre-Bake the Oven Method → aisimplifiednow.com/get-pre-bake-the-oven
Join the Facebook Group:
💬 Get support + tips → facebook.com/groups/aisimplifiednow
Send us a text
If your content is falling flat or bringing in the wrong audience, it’s time to focus on who you’re actually trying to reach.
In this episode, we cover Step Four of my Pre-Bake the Oven method—training ChatGPT to understand your ideal client. Because once AI knows who you’re speaking to, it can help you create content that connects and converts.
You’ll learn:
- The three things ChatGPT needs to know about your dream clients
- How to use this data to make your content sharper and more targeted
- Two powerful before-and-after examples that show the impact of audience clarity
Download my free worksheet: The Pre-Bake the Oven Method → aisimplifiednow.com/get-pre-bake-the-oven
Join the Facebook Group:
Get support + tips → facebook.com/groups/1289603729261166
Send us a text
Ever read something from ChatGPT and thought, “This just doesn’t sound like me”? You’re not alone—and the fix is easier than you think.
In this episode, we cover Step Three of my Pre-Bake the Oven method: training ChatGPT to sound like you. This is the step most people skip—and why they end up rewriting everything.
You’ll learn:
- What voice, tone, and keywords you should feed ChatGPT
- How to get AI to analyze and mirror your writing style
- A real before-and-after to show the difference voice training makes
Download my free worksheet: The Pre-Bake the Oven Method → aisimplifiednow.com/get-pre-bake-the-oven
Join the Facebook Group:
Get support + tips → facebook.com/groups/aisimplifiednow
Send us a text
If you want content that sounds like you and not everyone else, you have to teach ChatGPT what makes your business different.
In this episode, we’re walking through Step Two of my Pre-Bake the Oven method—how to train ChatGPT on your services, products, and offers so it creates content that’s accurate, relevant, and actually supports your business.
You’ll learn:
- Why so many people get stuck with vague or incorrect AI content
- What to feed ChatGPT so it reflects what you actually sell
- A simple process for getting clearer on your own offers in the process
Download my free worksheet: The Pre-Bake the Oven Method → aisimplifiednow.com/get-pre-bake-the-oven
Join the Facebook Group:
Get support + tips → www.facebook.com/groups/aisimplifiednow
Send us a text
If you’ve ever opened ChatGPT, typed a prompt, and thought, “This doesn’t sound like me,” you’re not alone. That disconnect usually starts with one missing piece: context.
In this episode, I’m walking you through Step One of my Pre-Bake the Oven method—the foundation that helps ChatGPT actually understand who you are and what you do, so every future response feels more aligned, more authentic, and more useful.
You’ll learn:
- Why ChatGPT isn’t “broken”—it’s just undertrained
- What details to give ChatGPT so it knows your business
- How to create a reusable business intro that saves time and improves results
🔗 Grab the free Pre-Bake the Oven worksheet
Get step-by-step guidance to help you set up ChatGPT to sound like you.
👉 aisimplifiednow.com/get-pre-bake-the-oven
Whether you’re a creative entrepreneur, small business owner, or totally new to AI—this is where you start.
Send us a text
If you’ve been feeling behind when it comes to AI—like everyone else already knows what they’re doing and you don’t even know where to start—this episode is your reset button.
Kristina breaks down exactly what AI can do for your business, what it can’t, and why she rebranded the show to AI Simplified. No overwhelm. No complicated tech talk. Just real talk about how AI can help you save time, show up consistently, and simplify your marketing.
What you’ll learn:
- Why AI isn’t just for “tech people” or big businesses
- How to use AI as a time-saving tool (not another to-do list)
- What “Pre-Bake the Oven” means—and why it changes everything
- Why this podcast is now called AI Simplified (and what that means for you)
Download my free worksheet: The Pre-Bake the Oven Method → aisimplifiednow.com/get-pre-bake-the-oven
Join the Facebook Group:
Get support + tips → www.facebook.com/groups/aisimplifiednow
Send us a text
Consistency is key in marketing, but what do you do when your to-do list is already packed? In this episode, I’m showing you how I use ChatGPT to stay consistent across all my platforms — even during my busiest weeks.
You’ll learn the exact 3-step system I use to repurpose, write, and post content faster with AI — all while still sounding like me. No burnout. No overwhelm. Just visibility that works, even when time is tight.
Grab my free resource:
🟣 Pre-Baking the Oven: Customize ChatGPT to Sound Like Your Brand
This quick-start guide walks you through setting up ChatGPT so your content sounds just like you — and saves you hours every week.
Connect with me:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Does your brand sound totally different depending on where you're showing up? Your Instagram might be fun and friendly — but your proposals or emails sound stiff and robotic. That inconsistency is costing you trust, leads, and time.
In this episode, I’ll show you how to get ChatGPT to sound like you across every platform — using one simple setup trick I call “Pre-Baking the Oven.” When you train ChatGPT with your voice, your audience, and your tone, you can finally stop rewriting and start repurposing — with confidence.
👉 Grab my free guide: Pre-Baking the Oven — Customize ChatGPT for Your Brand
Send us a text
Frustrated that ChatGPT doesn’t sound like you? You’re not alone — but it’s not the tool’s fault. Most small business owners unknowingly hand off creative control to AI without giving it what it needs to actually help.
In this episode, I’ll show you how to flip the script and take charge of the process so AI delivers content that sounds like you and supports your brand. This isn’t about being tech-savvy — it’s about leading the way with clarity and strategy.
🎁 Don’t forget to grab your free resource: Pre-Baking the Oven – Customize ChatGPT for Your Brand
Download it here
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
If content creation feels like a constant uphill battle, this episode is for you. I’m sharing my exact behind-the-scenes process for using ChatGPT to plan, write, and polish content faster — all without losing your voice or drowning in overwhelm.
You’ll learn:
- Why "pre-baking the oven" is the secret to better results with ChatGPT
- How I go from idea to draft without ever facing a blinking cursor
- The 4-part workflow I use every week to create emails, reels, social posts, and more
🎁 Grab the free guide that supports everything in this episode:
Pre-Baking the Oven: Customize ChatGPT for Your Brand
👉 Download here
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Ever used ChatGPT and thought, "Well, this doesn't sound like me at all"? You're not alone. In this episode, Kristina walks you through how to transform robotic, off-brand content into magnetic messaging that truly reflects YOU. You'll learn how to guide ChatGPT like a teammate, use her "Pre-Baking the Oven" method, and apply three simple tweaks that instantly improve any AI-generated copy.
What You’ll Learn:
- Why your ChatGPT content feels generic or flat
- The "Pre-Baking the Oven" strategy that changes everything
- 3 easy prompts to make content sound more like you
- How to fix AI-written content without starting from scratch
Grab the free guide to Pre-Baking the Oven and start getting better ChatGPT results: https://bit.ly/prebakingtheoven
🔗 Connect with Kristina: Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
If AI still feels like “one more thing” on your to-do list, this episode will change your mind. I’m sharing the exact ways I use ChatGPT to save over five hours a week in my service-based business—no tech degree required.
You’ll learn:
- 3 easy, repeatable tasks to delegate to ChatGPT
- How to get results that actually sound like YOU
- Why "Pre-Baking the Oven" makes AI faster and smarter for your brand
Don’t forget to grab the free guide that helps you set this all up:
👉 Download Pre-Baking the Oven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
If you ever feel like you're constantly scrambling for what to post, this episode is for you. I’m showing you how I use ChatGPT to generate personalized, relevant content ideas that actually make sense for your brand. But here’s the real secret — it’s not about one magic prompt. It’s about setting up ChatGPT the right way so your ideas aren’t generic.
I’ll walk you through:
- Why most people get bland, robotic content ideas
- How my “Pre-Baking the Oven” method helps ChatGPT sound like YOU
- 3 prompts I actually use to brainstorm blog, social, and email content
By the end of this episode, you’ll know exactly how to keep your content flowing — even when inspiration runs dry.
🎁 Grab the free handout: Pre-Baking the Oven
It’ll help ChatGPT generate content in your voice — in 10 minutes or less.
👉 Download it here
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Staring at a blank screen with no clue what to write? Whether it’s a blog post, social caption, email, or client reply — the hardest part is often getting started.
In this episode, I’m showing you how to finally beat the blank page using ChatGPT — without getting generic, robotic results. You’ll learn how to “pre-bake the oven” so ChatGPT knows your voice, your goals, and your audience. Once that’s in place, it’s like having a content assistant who actually sounds like you.
I’ll walk you through real prompts, share the setup I use myself, and show you how this simple shift can save you HOURS every month — even if you don’t consider yourself a writer.
🔗 Grab the Free Download:
Pre-Baking the Oven: Train ChatGPT to Sound Like Your Brand
Download it here → https://bit.ly/prebakingtheoven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Still thinking AI is just for tech giants or big-budget companies? Think again. In this episode, we’re breaking down exactly why small businesses can’t afford to ignore AI anymore — and how it can help you save time, boost productivity, and grow your brand without burning out.
I’ll share how tools like ChatGPT are helping real business owners simplify marketing, write faster, and stay competitive — even if they’re not “techy.” Plus, I’ll tell you how to stop getting robotic results and actually train AI to sound like you.
If you’ve been overwhelmed by AI or unsure where to start… this is your episode.
Grab my free download:
Pre-Baking the Oven: Customize ChatGPT for Your Brand
→ https://bit.ly/prebakingtheoven
Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Email marketing doesn’t have to take forever—or feel overwhelming. In this episode, I’m sharing how to use ChatGPT to write emails faster without losing your voice or value.
You’ll learn how to prompt ChatGPT for subject lines, email copy, and even newsletter ideas that actually connect with your audience. If you’ve been stuck on what to send, this episode is for you.
🎁 Grab my free download: Pre-Baking the Oven Worksheet to help ChatGPT generate content that sounds like YOU.
Download here - https://bit.ly/prebakingtheoven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
What’s the point of content if it doesn’t lead people to take action? Whether it's booking a call, joining your email list, or checking out your offer, your CTA matters more than you think.
In this episode, I’ll show you how to use ChatGPT to craft calls-to-action that actually convert. We’ll talk prompts, placement, and strategy—so your content drives results, not just views.
🎁 Grab my free download: Pre-Baking the Oven Worksheet to help ChatGPT generate content that sounds like YOU.
Download here - https://bit.ly/prebakingtheoven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Want to grow your email list with content you’ve already created? This episode is for you. I’m showing you how to use ChatGPT to turn blogs and tips into downloadable checklists, guides, and freebies that your audience actually wants.
If you’ve been repurposing content (like we talked about in March), this is the next step—turning value into leads.
🎁 Grab my free download: Pre-Baking the Oven Worksheet to help ChatGPT generate content that sounds like YOU.
Download here - https://bit.ly/prebakingtheoven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Feel like your content is falling flat—even after using ChatGPT? You’re not alone. Creating content is just the beginning. If it’s not optimized for search or social, you’re missing major opportunities.
In this episode, I’ll show you how to take the content you already created with ChatGPT and optimize it for SEO, visibility, and shareability. From blog posts to Instagram captions, we’re making your content work harder so you don’t have to.
🎁 Grab my free download: Pre-Baking the Oven Worksheet to help ChatGPT generate content that sounds like YOU.
Download here - https://bit.ly/prebakingtheoven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
What if I told you that one blog post could fuel your entire content strategy? In this episode, I’ll show you how to take a single blog post and turn it into at least 10 different content pieces using ChatGPT—without extra work.
From social media posts to videos, emails, and even lead magnets, you’ll learn how to maximize every blog you write so you never run out of content ideas again.
📥 Grab my FREE Pre-Baking the Oven Worksheet to make sure ChatGPT creates content that fits your brand: https://bit.ly/prebakingtheoven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Struggling to write blog posts consistently? What if I told you that you could create a high-quality, engaging blog post in under 10 minutes—without staring at a blank screen? In this episode, I’ll show you my exact step-by-step process for using ChatGPT to speed up your content creation while keeping it personalized and effective.
If you’re ready to stop wasting time and start publishing content that works, hit play now!
📥 Grab my FREE Pre-Baking the Oven Worksheet to make ChatGPT’s content sound more like you! Download it here: https://bit.ly/prebakingtheoven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Are you using ChatGPT for content creation but finding that your posts still feel generic or off-brand? You’re not alone! Many business owners make the same mistakes when using AI, which leads to bland, forgettable content.
In this episode, I’m breaking down the five biggest mistakes people make when using ChatGPT—and, more importantly, how to fix them. From vague prompts to copy-pasting without editing, I’ll show you simple strategies to get better, more customized AI-generated content that actually sounds like YOU.
💡 Want to make sure ChatGPT works for YOUR brand? Download my free guide, Pre-Baking the Oven: Customize ChatGPT for Your Brand to train AI to write in your voice. Grab it here 👉 https://bit.ly/prebakingtheoven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Are you using ChatGPT for content creation but finding that your posts still feel generic or off-brand? You’re not alone! Many business owners make the same mistakes when using AI, which leads to bland, forgettable content.
In this episode, I’m breaking down the five biggest mistakes people make when using ChatGPT—and, more importantly, how to fix them. From vague prompts to copy-pasting without editing, I’ll show you simple strategies to get better, more customized AI-generated content that actually sounds like YOU.
💡 Want to make sure ChatGPT works for YOUR brand? Download my free guide, Pre-Baking the Oven: Customize ChatGPT for Your Brand to train AI to write in your voice. Grab it here 👉 https://bit.ly/prebakingtheoven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Struggling to come up with fresh content ideas? You’re not alone. Whether you’re a small business owner, a non-profit leader, or an entrepreneur, figuring out what to post can feel overwhelming. But what if you could generate 100+ content ideas in minutes?
In this episode, I’m breaking down how to use ChatGPT to brainstorm content ideas tailored to your industry. Plus, I’ll share how to refine those ideas so they align with trending topics and audience interests—helping you create content that actually gets engagement.
🎁 Grab my free download: Pre-Baking the Oven Worksheet to help ChatGPT generate content that sounds like YOU.
Download here: https://bit.ly/prebakingtheoven
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Consistency is more than just a buzzword—it’s the secret to building trust, growing your audience, and driving results. In this episode, we explore the incredible ripple effect that showing up for your marketing every week can have on your business. Whether you’re struggling to stay consistent or don’t know where to start, this episode is packed with actionable strategies to help you build momentum and see real results.
What You’ll Learn in This Episode:
- The importance of consistency in building trust and engagement.
- How small, consistent steps can lead to significant business growth.
- Simple strategies to help you stay consistent without feeling overwhelmed.
📂 Free Resource:
Download my free guide, ‘The 5 Best Social Media Posts to Save Time and Boost Results’. It’s your go-to resource for staying consistent and simplifying your marketing strategy.
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Send us a text
Feeling overwhelmed by marketing? You’re not alone—but there’s good news! In this episode, we’re diving into how AI can transform your marketing strategy, simplify your workflow, and save you valuable time each week. From creating content to analyzing data, AI tools like ChatGPT are game-changers for small business owners looking to do more with less stress.
You’ll learn:
- How AI-powered tools can eliminate the blank page struggle and boost creativity.
- The benefits of using all-in-one scheduling tools to streamline your social media posting.
- Simple ways to repurpose high-performing content and make it work harder for you.
- How to use AI to understand your analytics and make smarter decisions.
Whether you’re just getting started with AI or looking for new ways to enhance your strategy, this episode is packed with actionable tips to simplify your marketing and get better results.
Resources Mentioned in This Episode:
🎁 Free Download: The 5 Best Social Media Posts to Save Time and Boost Results
📌 Visit my AI Resource Hub: KristinaStubblefield.com/AI-Resource-Hub
🔗 Connect with Kristina:
Website:kristinastubblefield.com
Instagram:@kristinastubblefield
YouTube:Simplified Solutions Playlist
Send us a text
Are you feeling stuck with your marketing efforts despite putting in the time, energy, and even money? You’re not alone—and the problem might not be what you think! In this episode, we’re breaking down the common barriers that hold business owners back from seeing results in their marketing efforts. Spoiler: It’s not about doing more; it’s about doing the right things.
From addressing mindset blocks to simplifying your approach and tracking results, I’ll give you actionable steps to finally make your marketing work for you—without burning out. 🎯
Resource Mentioned:
👉 Download the The 5 Best Social Media Posts to Save Time and Boost Results
Take control of your visibility strategy today and watch your business thrive!
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Does marketing feel like an endless cycle of starting strong, getting overwhelmed, and then stopping altogether? You’re not alone—most business owners struggle with consistency in their marketing. In this episode, I uncover the root causes behind this challenge and, more importantly, share simple strategies to break the cycle for good.
You’ll walk away with actionable steps to make marketing not just manageable, but something you can sustain and even enjoy. Plus, I’ll introduce you to a free resource that will help you save time and boost your results.
What You’ll Learn in This Episode:
- The biggest reasons why business owners struggle with marketing consistency
- How overwhelm and misinformation can sabotage your efforts
- Why starting small and staying consistent leads to big results
- A simple planning method that takes just one hour a month to stay on track
Resource Mentioned:
👉 Download the The 5 Best Social Media Posts to Save Time and Boost Results
https://bit.ly/5SocialMediaPosts
Take control of your visibility strategy today and watch your business thrive!
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Your online presence isn’t just a nice-to-have—it’s the foundation of your business’s success in 2025. In this episode, we dive deep into why maintaining and optimizing your online presence is more crucial than ever. From outdated information to missed opportunities, I’ll uncover the risks of neglecting your digital storefront and show you how to turn things around.
What You’ll Learn in This Episode:
- The cost of neglecting your online presence.
- Common mistakes businesses make and how to fix them.
- Simple steps to keep your website, social media, and profiles fresh and relevant.
- Why consistent updates and engagement build trust and credibility.
- Actionable tips to ensure your business stays visible and competitive.
Resource Mentioned:
👉 Download the Ultimate 2025 Visibility Checklist here: https://bit.ly/2025Visibility
Take control of your visibility strategy today and watch your business thrive!
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Creating fresh, engaging content for your business doesn’t have to be a time-consuming struggle. In this episode, I’ll share how to use ChatGPT, a powerful AI tool, to simplify and supercharge your content creation process. Whether you need ideas for social media, blog posts, or email campaigns, ChatGPT can help you save time, stay consistent, and stand out online.
What You’ll Learn:
- How ChatGPT works and why it’s a game-changer for content creation.
- Practical examples of using ChatGPT to brainstorm, write, and repurpose content.
- Key tips for providing ChatGPT with the right information to ensure authentic, high-quality results.
- How to turn one piece of content into multiple formats for different platforms.
Resource Mentioned:
👉 Download the Ultimate 2025 Visibility Checklist here: https://bit.ly/2025Visibility
Take control of your visibility strategy today and watch your business thrive!
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Discover the five most common mistakes businesses make online that might be holding them back. Learn how to fix outdated profiles, improve your website’s mobile performance, and build real connections with your audience. These actionable tips will set your business up for online success in 2025.
What You’ll Learn:
- The top 5 mistakes businesses make online and how to avoid them.
- Simple ways to optimize your Google Business Profile.
- Why mobile optimization can make or break your website’s performance.
- How to prioritize engagement over followers for real results.
- The importance of consistent content creation for building your presence.
Resource Mentioned:
👉 Download the Ultimate 2025 Visibility Checklist here: https://bit.ly/2025Visibility
Take control of your visibility strategy today and watch your business thrive!
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Building a strong online presence doesn’t have to feel overwhelming. This episode breaks down the foundational steps to get your business noticed in 2025. Whether you’re just starting out or need to refresh your strategy, these actionable tips will help you create consistency, save time, and connect with your ideal audience.
💡 What You’ll Learn:
- The biggest misconception about online visibility and how to fix it.
- How to perform an online presence audit to identify gaps and opportunities.
- Free tools like Canva, Google Business Profile, and ChatGPT to help you stand out without a big budget.
- The importance of planning and repurposing content for maximum impact.
👉 Download the Ultimate 2025 Visibility Checklist here: https://bit.ly/2025Visibility
Take control of your visibility strategy today and watch your business thrive!
🔗 Connect with Kristina:
Website: kristinastubblefield.com
Instagram: @kristinastubblefield
YouTube: Simplified Solutions Playlist
Did you know retaining customers is five times cheaper than acquiring new ones? In this episode, Kristina Stubblefield dives into practical strategies for turning one-time leads into loyal, repeat customers. Discover actionable tips to boost retention, encourage referrals, and build lasting relationships that are the foundation of business success.
**FREE DOWNLOAD
Customer Retention Planner**https://bit.ly/RetentionPlanner
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Did you know that 78% of consumers prefer hearing from businesses via email over social media? The secret to turning those inbox interactions into meaningful relationships lies in crafting effective email sequences. In this episode of Simplified Solutions, host Kristina Stubblefield breaks down the key stages of a successful email sequence and shares actionable tips to nurture leads, build trust, and drive conversions.
Whether you’re a seasoned entrepreneur or just starting out, you’ll discover:
- The essential stages of an email sequence, from welcome messages to follow-ups.
- How to write emails that connect, engage, and inspire action.
- Common email mistakes to avoid (and how to fix them).
- Recommended tools to simplify your email marketing efforts.
Plus, don’t miss out on Kristina’s free Email Sequence Builder PDF, designed to help you create sequences that deliver real results.
FREE DOWNLOAD
Unlocking the Power of Email Sequences: A Step-by-Step Guide
https://bit.ly/EmailPowerGuide
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Did you know that a single phrase can determine whether a visitor clicks "Buy Now" or leaves your page? That phrase is your Call to Action (CTA)—a powerful yet often overlooked marketing tool. In this episode of Simplified Solutions, host Kristina Stubblefield dives deep into the art of crafting CTAs that actually convert.
You’ll learn:
- The five essential elements of a high-converting CTA, including clarity, urgency, and value.
- Common mistakes to avoid, like being too generic or overwhelming your audience.
- Real-world examples of CTAs that drive results, tailored for websites, social media, and ads.
Kristina also shares actionable tips to help you optimize your CTAs for mobile users, align them with your audience’s needs, and test their effectiveness with A/B testing. Whether you're creating CTAs for your website, social media, or email campaigns, this episode will provide the tools you need to turn clicks into conversions.
FREE DOWNLOAD
CTA Formula Guide
https://bit.ly/CTAfreeguide
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Did you know that a poorly designed landing page might be the reason your website visitors aren't converting into customers? In this episode, Kristina Stubblefield breaks down the essential components of a high-converting landing page. From crafting compelling headlines to creating clutter-free designs, we explore how to turn clicks into conversions.
Whether you're in e-commerce, a service-based industry, or B2B, you'll learn:
- The 5 must-have elements for landing page success.
- Common mistakes that hurt your conversions (and how to avoid them).
- Real-world examples of effective landing pages from different industries.
FREE DOWNLOADLanding Page Optimization Checklist: bit.ly/LandingPagesChecklist
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Tired of hearing that Facebook and Instagram are the only platforms where your business should advertise? In this episode of Simplified Solutions, we’re exploring the world beyond Meta ads to help you unlock untapped advertising opportunities.
Join me, Kristina Stubblefield, as I dive into the unique strengths of YouTube, LinkedIn, and Pinterest ads. You’ll learn:
- Why diversifying your ad strategy is crucial for long-term success.
- How YouTube’s powerful video-based platform can elevate your brand storytelling.
- Why LinkedIn is the ultimate choice for reaching decision-makers and professional audiences.
- How Pinterest’s visually driven user base makes it a goldmine for e-commerce and lifestyle brands.
Plus, I’ll share practical tips to create ads that convert on each platform, and you’ll get access to my free Advertising Platform Comparison Guide to help you decide which platforms are the best fit for your business goals.
If you’re ready to stand out from the competition, expand your reach, and connect with new audiences, this episode is for you. Don’t forget to subscribe and tune in next week as we tackle optimizing landing pages for maximum conversions!
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In this episode of Simplified Solutions, host Kristina Stubblefield simplifies Pay-Per-Click (PPC) advertising for small business owners eager to boost their visibility on a budget. Kristina covers the basics of PPC—what it is, how it works, and why it’s a powerful tool for reaching customers already interested in what you offer. She explains key benefits like immediate visibility, targeted reach, budget control, and the ability to track every dollar spent, making PPC an ideal choice for businesses that need fast results.
Addressing common myths, Kristina reassures listeners that PPC doesn’t have to be overly complicated or expensive. She shares practical steps for setting up campaigns with as little as $5-10 a day, plus tips on optimizing your ads for the best performance. Learn how PPC fits into a broader marketing strategy to drive traffic, attract new customers, and support long-term growth goals.
If you’re ready to explore PPC but aren’t sure where to start, Kristina has you covered. Listen in to gain confidence, clarity, and actionable steps to get your business seen online!
In this episode of Simplified Solutions, host Kristina Stubblefield breaks down Instagram’s promotional tools to help small business owners make smart choices for growth. Learn the differences between boosting posts and running full-fledged Instagram ads, and discover which approach best fits your business goals and budget. Kristina shares practical tips for maximizing engagement, choosing the right content to promote, and using Facebook’s Ads Manager for advanced targeting. Whether you’re new to Instagram promotions or ready to refine your strategy, this guide offers everything you need to maximize your reach with ease. Tune in and start boosting your visibility today!
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In this episode of Simplified Solutions, host Kristina Stubblefield breaks down the critical differences between boosting a Facebook post and running a full Facebook ad campaign. If you've ever spent money on a boost expecting major results, only to be disappointed, this episode is for you! Kristina explains when a boost is effective (and when it's not), and reveals how to get more from your marketing budget with Facebook ads. Learn about advanced targeting options, strategic ad placements, and the importance of setting clear objectives to drive real engagement, traffic, and sales. Tune in to stop wasting your budget and start maximizing your ROI with the right Facebook advertising approach.
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Are you posting on social media but not seeing the results you want? Do you wonder if running ads might make a difference? In this episode of Simplified Solutions, host Kristina Stubblefield breaks down the essential differences between organic social media posting and paid ads to help you decide which strategy is best for growing your business.
Kristina dives into the pros and cons of each approach, showing how organic posts are great for engaging your current followers but may not reach new audiences effectively. In contrast, ads offer targeted visibility that puts your brand in front of your ideal customers—without relying on the algorithms to do the heavy lifting. Whether you’re a small business owner on a tight budget or ready to invest more in your marketing, this episode will guide you on when to use each strategy and why a balanced approach can help you maximize results.
If you’re ready to rethink your social media strategy and unlock new growth, this episode is packed with practical insights and easy-to-implement advice. Plus, learn how to start making the most of social media ads—even if you’re completely new to paid advertising.
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In this episode of Simplified Solutions, Kristina Stubblefield uncovers one of the most common mistakes businesses make—marketing without a strategy. Whether your business is struggling to get leads or you’re riding a wave of success, the key to sustained growth is having a solid marketing plan in place.
Kristina dives into:
- Why relying on reactive, last-minute marketing efforts can lead to wasted time and money.
- How a proactive strategy can help you stay visible, maintain momentum, and grow your business in the long run.
- The essential components of a successful strategy, including setting clear goals, understanding your audience, using resources efficiently, and continuously tracking and adjusting.
- A real-world example of how working with a strategist turned a potential failure into a marketing win.
If you’ve ever felt like your marketing efforts aren’t paying off, or you’re unsure how to maintain your business’s current success, this episode will show you how the right strategy can make all the difference.
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Is your website secretly driving customers away? In this episode of Simplified Solutions, Kristina Stubblefield breaks down why keeping your website updated isn’t just nice to have—it’s crucial for your business's success. Discover how an outdated or unresponsive site can cost you credibility, hurt your SEO, and lead to missed opportunities, despite your best marketing efforts.
Kristina shares real-world examples of businesses losing leads because of broken websites and provides actionable tips to start improving your site today. Whether it’s a simple refresh or a complete overhaul, learn how even small updates can make a big impact on your digital presence.
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Are you pouring money into digital ads and social media posts, but still feel like something’s missing? You might be overlooking one of the most impactful free tools available for your business: your Google Business Profile. In today’s episode of Simplified Solutions, Kristina dives into why optimizing your Google Business Profile could be the key to boosting your local visibility and getting more traffic—without spending a dime.
Kristina shares real-world examples of business owners who saw significant increases in their local search visibility simply by updating and regularly posting to their profiles. From refreshing photos to adding posts, she explains how even small, consistent tweaks can make a huge difference.
Download our free Google Business Profile Checklist here:
https://bit.ly/OptimizeGBP
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Are you pouring all your marketing efforts into one platform and not seeing the results you expected? You might be falling into the one-channel trap! In this episode of Simplified Solutions, Kristina Stubblefield breaks down why relying on a single marketing channel can be detrimental to your business and how it could be costing you valuable opportunities. Learn how to build a smarter, multi-channel strategy that maximizes every marketing dollar and reaches a broader audience without overwhelming yourself.
Tune in as Kristina shares real-world examples, including a recent project where shifting from a digital-only approach to a diversified strategy made all the difference for a local organization. You’ll also discover actionable tips to repurpose content, pair digital with traditional strategies, and layer your marketing efforts for maximum impact.
Key Takeaways:
- The risks of putting all your marketing eggs in one basket
- How to identify and reach new audiences with multi-channel marketing
- Practical steps to start diversifying your strategy today
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In this episode of Simplified Solutions, host Kristina Stubblefield dives into the transformative power of AI-powered writing tools and how they can revolutionize content creation for small business owners and entrepreneurs. Kristina explores why high-quality content is essential for SEO, building authority, and engaging customers, and discusses the challenges of maintaining a consistent content flow.
She highlights AI tools like Jasper, Copy.AI, and WriteSonic, which help streamline the writing process, enhance creativity, and generate polished content efficiently. Kristina also covers editing and optimization tools like Grammarly, Hemingway, and Surfer SEO that can improve clarity, style, and search engine rankings.
In addition, she discusses the importance of considering factors like content quality, ease of use, and data security when choosing the right tools. Whether you're crafting a blog post, social media updates, or emails, this episode provides actionable insights on how to save time and elevate your brand through AI-driven content solutions. Tune in and discover how to simplify your content creation process and unlock your business’s full potential.
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In this episode of Simplified Solutions, host Kristina Stubblefield dives into the growing power of audio content and how it can be a game-changer for businesses looking to connect with their audience and amplify their brand. With the rise in popularity of podcasts, audiobooks, and other audio formats, now is the perfect time to explore this medium as a part of your marketing strategy.
Kristina breaks down the benefits of audio content—its convenience, its ability to build trust, and its unique potential to engage listeners on a personal level. She also shares her top recommendations for tools that make creating, editing, and enhancing audio content accessible to everyone, from beginners to seasoned pros.
Kristina also explores the exciting role of AI in audio content creation, showcasing how these innovative tools can save time and enhance audio quality, from leveling sound to creating unique voiceovers and music.
Whether you're new to audio content or looking to refine your current strategy, this episode is packed with actionable insights and practical advice to help you elevate your brand through the power of audio.
Check out all our favorite audio tools:
https://kristinastubblefield.com/software-%26-tools
Forbes Article:
https://www.forbes.com/sites/bernardmarr/2024/04/26/unleashing-ai-sounds-the-best-tools-for-music-voices-and-effects/
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In this episode of Simplified Solutions, host Kristina Stubblefield dives into one of the most powerful marketing tools available today: video content. With video expected to account for over 88% of all internet traffic by the end of 2024, there’s no better time to start leveraging it to grow your business. Whether you’re a beginner or a seasoned video creator, this episode covers the best tools to help you create high-quality, engaging videos that can boost your brand's visibility and drive more conversions.
Whether you're just getting started with video marketing or looking to upgrade your current strategy, this episode provides the insights and tools you need to elevate your content and grow your business.
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In this episode of Simplified Solutions, host Kristina Stubblefield dives into a critical issue for small businesses—losing valuable leads. If you’ve ever felt like potential customers are slipping through the cracks, this episode is for you. Kristina explains how a CRM (Customer Relationship Management) system can be a game-changer for managing and converting leads, ultimately helping you grow your business.
Kristina shares practical tips on how to choose the right CRM, get started with the basics, and overcome any tech fears that may be holding you back. Whether you’re currently managing leads through your email inbox or using multiple tools that don’t quite do the job, this episode will show you how a CRM can streamline your processes and ensure no lead is left behind.
Links & Resources:
- Visit KristinaStubblefield.com for more resources on lead management and CRMs.
- Check out our recommended CRM tool, HoneyBook, www.honeybook.com/invites?code=kristinas
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In this episode of Simplified Solutions, host Kristina Stubblefield dives into the powerful impact AI can have on your marketing efforts. Discover how AI tools can help you compete with larger brands by automating tasks, optimizing content, and personalizing customer engagement. Kristina shares practical insights on integrating AI into your marketing plan, from content creation to analytics, and how these tools can save you time and boost your results. Whether you're just starting or looking to scale, this episode provides actionable advice to help you leverage the AI advantage in your business.
Tune in and learn how to upgrade your marketing strategy with the power of AI!
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In this episode of Simplified Solutions, host Kristina Stubblefield breaks down the art of communicating with AI tools like ChatGPT to achieve tailored and effective results. Whether you're new to AI or looking to refine your approach, Kristina shares practical tips on providing the right context, crafting specific prompts, and avoiding common pitfalls. Tune in to learn how to make AI work for your business, and discover strategies that will help you unlock the full potential of AI in your marketing and operations. For more resources and in-depth guides, visit our AI Resource Hub.
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In this episode of "Simplified Solutions," host Kristina Stubblefield dives into the exciting world of Artificial Intelligence (AI) and its transformative potential for your business. AI can enhance customer experiences, improve marketing strategies, automate repetitive tasks, and drive overall business growth. However, with the plethora of AI tools available, it can be daunting to know where to start and how to integrate them into your existing workflows effectively.
Kristina also shares her personal experiences with AI tool selection and implementation, providing real-world examples and actionable insights. Whether you're just starting with AI or looking to optimize your current use, this episode offers valuable guidance to help you navigate the AI landscape effectively.
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In this episode of "Simplified Solutions," Kristina Stubblefield addresses common fears about artificial intelligence (AI) and showcases its potential as a powerful business tool. From enhancing customer service to streamlining operations, Kristina explains how AI can provide valuable insights and efficiency. She shares practical advice on overcoming AI-related apprehensions, highlighting the technology's benefits for content creation and other business processes.
Kristina encourages listeners to view AI as a valuable asset for their businesses, capable of unlocking new opportunities for growth and innovation. To assist businesses on their AI journey, she introduces an AI resource hub on her website, offering tools and guidance for effectively integrating AI.
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In this episode of Simplified Solutions, host Kristina Stubblefield explores how to transform casual website clicks into valuable leads using effective Calls to Action (CTAs) and lead management tools. Learn how clear and compelling CTAs can guide visitors to take specific actions, converting them into leads or customers. Kristina discusses the strategic placement and design of CTAs to ensure they are seen and clicked, boosting your website's engagement and sales.
Discover the benefits of integrating lead management software, CRMs, and all-in-one business solutions to streamline your operations. Kristina shares key features to look for in these tools, such as lead tracking, automation, and digital forms, and provides real-life examples of businesses that have successfully implemented these strategies to increase their sales and efficiency.
Tune in to hear Kristina’s tips for continuously evaluating and improving your CTAs to maximize conversions. Stay connected with Kristina for more insights and resources by visiting her website, joining the Simplified Solutions Facebook group, and subscribing to her YouTube channel.
Remember, effective CTAs and an integrated lead management tool are essential for your business's digital success. Join us and simplify your path to success!
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In this episode of 'Simplified Solutions,' host Kristina Stubblefield and videographer Dave Carroll explore the five essential types of videos every business website needs. Discover how homepage videos, product demos, service videos, testimonials, and about videos can transform your online presence, boost engagement, and improve SEO. Learn practical tips for creating impactful videos, whether you’re starting with your smartphone or investing in professional production. Plus, get insights on case studies and how-to videos to further enhance your video strategy. Don't miss this valuable guide to leveraging video content for business success.
Free Download: 5 Essential Videos You Must Have on Your Website
https://lp.constantcontactpages.com/sl/S7duzne
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In this episode of "Simplified Solutions," host Kristina Stubblefield delves into the importance of a well-optimized homepage for small business owners and entrepreneurs. Learn essential tips for creating a strong first impression, including how to highlight key services, use above-the-fold content effectively, build credibility with trust signals, and ensure accessible contact information. Kristina also discusses the significance of a clean design, engaging multimedia, and mobile optimization. Avoid common mistakes by ensuring valuable content is easily accessible and reviewing your homepage from a potential client's perspective.
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In this episode of Simplified Solutions, Kristina Stubblefield shares the five essential elements every website needs to boost user experience and drive business success. From social proof to clear navigation, Kristina provides actionable insights and practical tips to optimize your website. Learn how to enhance your online presence, improve your SEO, and make your website a cornerstone of your business strategy. Whether you're a seasoned pro or just starting, these key elements will help you unlock your website's full potential.
Key Topics Covered:
- Social Proof: Building trust and credibility with testimonials, reviews, and case studies.
- FAQs: Enhancing user experience and improving search engine rankings.
- Clear Navigation: Creating a user-friendly design that helps visitors find what they need quickly.
- Quality Updated Content: Keeping your website fresh and relevant with a consistent content strategy.
- Contact Information & CTAs: Making it easy for visitors to contact you and take action.
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In this episode of "Simplified Solutions," host Kristina Stubblefield delves into the critical role your website plays in your digital presence. Kristina highlights the importance of having a strong, secure, and well-maintained website as the cornerstone of your online strategy. She offers valuable advice on choosing reliable hosting services, securing domain ownership, and implementing essential website features such as clear navigation, fast loading times, and mobile responsiveness.
Through real-life stories and practical examples, Kristina underscores the potential pitfalls of neglecting your website and provides actionable tips to avoid them. She shares insights on conducting a thorough website review, keeping your content updated, ensuring regular backups, and monitoring performance with tools like Google Analytics.
Whether you're a seasoned pro or just starting, this episode equips you with the knowledge to build and maintain a robust digital foundation. Tune in to learn how to strengthen your website and enhance your online presence for lasting success.
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In this episode of 'Simplified Solutions,' host Kristina Stubblefield dives into the transformative power of AI for small business owners. Discover how AI can save you time and money by automating routine tasks, generating fresh content ideas, and repurposing existing content across various platforms. Learn practical applications of AI tools like ChatGPT to enhance your content creation and improve customer engagement. Plus, Kristina shares exciting news about four free AI training sessions to help you get started. Tune in to unlock your business’s full potential with AI-powered strategies!
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In this episode of 'Simplified Solutions,' Kristina Stubblefield explores how social media scheduling tools can revolutionize your social media strategy. Discover how these tools can save you time, keep you organized, and ensure your content reaches your audience at the optimal times. Kristina breaks down the key features to look for in a scheduling tool, the benefits they offer, and how to choose the right one for your business. Plus, learn about the comprehensive So In Social Suite, designed to meet all your social media scheduling needs. Tune in to simplify your social media efforts and maximize your business’s online presence.
Learn more about my favorite social media scheduler:
https://soinmediagroup.com/so-in-social-suite
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In this episode of "Simplified Solutions," Kristina Stubblefield explores the essential tools that can transform your small business operations. Dive into the world of CRM software and all-in-one business management tools to understand their key features, benefits, and differences. Learn how to choose the right tool for your unique business needs, streamline your workflow, and boost your productivity. Whether you're managing customer relationships or integrating multiple business functions, this episode will help you make informed decisions and maximize your business's potential. Tune in to discover what your small business really needs!
Check out my favorite Tech Tools your business needs
https://kristinastubblefield.com/software-%26-tools
Learn More about Tech Tools
https://www.youtube.com/playlist?list=PL2ZXRxB0Wjt8DG5ZTO_N4vkdxW80qYyCI
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In this episode of "Simplified Solutions," Kristina Stubblefield explores how embracing technology can transform the way small business owners manage their tasks, save time, and reduce stress. As the summer season brings a desire for more leisure and personal time, Kristina highlights essential tech tools that can automate routine tasks, streamline operations, and enhance productivity. From CRM software to social media scheduling tools, AI innovations, and repurposing content tools, she provides actionable insights and practical examples to help business owners enjoy more of their summer while keeping their business running smoothly. Tune in to discover how these tech solutions can help you achieve a healthier work-life balance and unlock your business's full potential.
Learn More about Tech Tools
https://www.youtube.com/playlist?list=PL2ZXRxB0Wjt8DG5ZTO_N4vkdxW80qYyCI
In this special 200th episode of Simplified Solutions, host Kristina Stubblefield is interviewed by her good friend and client, Jason Kerner from Perfect Pitch Events and Entertainment. Together, they celebrate the podcast's milestone and discuss the importance of acknowledging wins, both big and small. Kristina shares insights on maintaining a fresh and relevant content strategy, the value of audience feedback, and the crucial role of digital marketing in business growth. They also explore the impact of AI in business processes, the significance of having a solid strategy, and the benefits of repurposing content across various platforms. Reflecting on the journey, Kristina emphasizes the importance of relationships, continuous improvement, and staying true to one’s mission of helping small businesses thrive. Tune in to gain valuable tips on business, marketing, and personal growth from Kristina and Jason's engaging conversation.
GUEST
Jason Kerner
Perfect Pitch Events and Entertainment
https://www.perfectpitchdj.com
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Are you overwhelmed by the endless chase for more followers and likes?
You might be focusing on the wrong metrics, missing out on creating genuine connections.
It's time to switch gears—let's explore how emphasizing quality over quantity in your content can lead to real business growth.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
- How shifting focus from quantity to quality can enhance your social media impact.
- Why building trust and establishing thought leadership are more valuable than high follower counts.
- Practical tips to develop a content strategy that prioritizes meaningful engagement over mere numbers.
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your Instagram stories, and tag me, @kristinastubblefield_!
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In this episode, Kristina Stubblefield and Nick Demos delve into the power of storytelling as a means to connect with your audience. They discuss the importance of authenticity, vulnerability, and personal connection in storytelling, emphasizing the impact it can have on building relationships and trust. From sharing personal stories to embracing imperfections, they explore how storytelling transcends marketing strategies to create genuine human connections. Tune in to discover actionable insights on using storytelling to engage and resonate with your audience.
MEET NICK DEMOS
https://www.thenickdemos.com/
https://www.instagram.com/thenickdemos/
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In this episode of 'Simplified Solutions', host Kristina Stubblefield delves into the often-overlooked yet essential aspect of business success: having a strategic marketing plan. She provides her audience with a roadmap to create one. Recognizing the common challenges faced by business owners—like feeling overwhelmed by marketing options or experiencing burnout from inconsistent efforts—Kristina emphasizes the need for clarity and direction. By sharing three essential tips, she guides her listeners towards building a solid foundation for their marketing endeavors.
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In this insightful episode of "Simplified Solutions," host Kristina Stubblefield is joined by Mike Gaddie, a seasoned professional in the event planning industry, to discuss the transformative power of online scheduling tools. Dive deep into Mike's journey from skepticism to success as he shares how integrating an online scheduling system has not only streamlined his operations but also saved him an impressive 10-12 hours per week.
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Join host Kristina Stubblefield on this enlightening episode of 'Simplified Solutions,' where she welcomes Tracy Otsuka, a seasoned ADHD coach and advocate, to demystify ADHD and explore its unique advantages, especially for entrepreneurs. Tracy shares her personal journey with ADHD, shedding light on how understanding and leveraging this condition can transform it from a perceived limitation into a formidable entrepreneurial asset. Dive into a discussion filled with practical tips, heartfelt advice, and innovative strategies designed to help business owners embrace their neurodiversity, optimize their productivity, and harness their inherent potential. Whether you're an entrepreneur with ADHD or someone interested in innovative business strategies, this episode offers valuable insights into turning ADHD into a superpower for business and personal growth.
MEET TRACY OTSUKA
https://adhdforsmartwomen.com/
Find her book, ADHD for Smart Ass Women
https://adhdforsmartwomen.com/book2
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In this episode, we discuss the concept of a tech stack for your business. It’s a collection of software tools utilized by businesses to operate efficiently but sometimes small businesses aren’t maximizing their tech to actually work with their business.
We often end up with too many tools, causing headaches and wasting money. Kristina explains how to do a "tech audit" to figure out which tools are really necessary and how to make the most of them.
By simplifying your tech setup, you can save time, effort, and money, while making your team more effective. Tune in to learn how to streamline your tech stack and make your business run smoother.
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In this episode, host Kristina Stubblefield chats with Emily Rochotte, a social media strategist and TikTok expert, about leveraging TikTok for small businesses. Emily shares valuable insights on optimizing short-form video content, engaging with audiences authentically, and navigating the TikTok platform effectively. From debunking myths about TikTok to providing practical tips for creating engaging content, this episode is packed with actionable strategies for small business owners looking to harness the power of TikTok. Whether you're new to TikTok or looking to refine your approach, this conversation offers valuable guidance and inspiration.
MEET EMILY ROCHOTTE
Social Media Manager/Content Writer/Speaker
http://emilyrochotte.com/
https://tiktok.com/@emilyrochotte
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Join our private Facebook Group
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In this episode Kristina Stubblefield is joined by special guest and new occasional co-host Michael Gaddie, owner of Lloyd's Florist. Together, they discuss the intricacies of crafting a comprehensive social strategy for businesses. Reflecting on the ever-evolving landscape of social media platforms, they explore the importance of diversifying marketing efforts beyond popular platforms like TikTok to foundational elements such as Google and website optimization. By emphasizing the value of educational content, repurposing strategies, and staying ahead of trends, they provide actionable insights for businesses seeking to maximize their online presence and engage with diverse demographics. Tune in to gain valuable perspectives on navigating the digital marketing landscape and unlocking your business's full potential.
LEARN MORE ABOUT MICHAEL GADDIE
https://lloydsevents.com/
https://www.instagram.com/lloydsflorist/
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In this episode, we dive into the world of video marketing and explore how it can transform the way businesses tell their stories. Join us as we unravel the power of authentic storytelling and its impact on connecting with audiences on a deeper level.
Discover the secrets behind crafting compelling narratives that resonate with viewers and elevate your brand's presence in the digital landscape. From showcasing your mission to forging genuine connections, learn how video content can revolutionize your business strategy and unlock new opportunities for growth.
Tune in as we uncover practical insights, expert tips, and real-life examples that illustrate the transformative potential of video in shaping authentic business narratives. Whether you're a small business owner, entrepreneur, or marketing enthusiast, this episode is packed with valuable wisdom to help you harness the full power of video storytelling.
Don't miss out on this enlightening discussion that will inspire you to craft meaningful connections and captivate your audience like never before. Join us as we explore the art of "Crafting Connections: How Video Transforms Business Stories."
Connect with Dave Carroll
One Stop Media
https://onestopmediaky.com/
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This week Kristina Stubblefield discusses the recent global social media blackout and its impact on businesses. She emphasizes the need to diversify marketing strategies beyond social platforms, and provides practical insights for mitigating risks during disruptions.
You will discover strategies for building resilient marketing approaches that ensure continuity and success, even in the face of social media downtime. Tune in to learn how to overcome the fear of social media blackouts and thrive in the digital landscape.
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Join host Kristina Stubblefield and a group of seasoned marketing professionals as they delve into the intricate puzzle of business success. In this episode, we explore the critical components necessary for thriving businesses.
From staffing with the right people to leveraging cutting-edge technology and crafting strategic client experiences, every piece plays a vital role in shaping the trajectory of a business. Through insightful discussions and real-world examples, listeners gain actionable insights to optimize their operations and enhance their business's growth potential.
Tune in as our guests, the Marketing Mavens share their expertise, offering invaluable advice and strategies to help businesses navigate the ever-evolving landscape of entrepreneurship. Whether you're a seasoned entrepreneur or just starting out, this episode equips you with the tools and knowledge to unlock your business's full potential.
Meet our Guests:
Amy Torres
https://directorofmarketinginc.com/
Brittany Murphy
https://bloomconsultingfirm.com/
Christy Smallwood
https://ChristySmallwood.com
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Episode Summary:
In this episode, Kristina Stubblefield dives into a scenario every business owner dreads: your website crashing and emails bouncing back.
She shares invaluable insights on the importance of having full access to your domain, website hosting, and email server to prevent these digital disasters.
Kristina offers step-by-step guidance on securing your digital assets, ensuring you're prepared for any online emergency. This episode is a must-listen for entrepreneurs looking to protect their online presence and maintain their business's lifeline to the world.
LINKS MENTIONED
Download our Domain Checklist Here
https://bit.ly/controlyourdomain
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Join our private Facebook Group
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Episode Summary:
In this episode, Kristina addresses the pervasive issue of email overload that plagues many business owners. She shares personal experiences and client stories to highlight the detrimental impact of inbox chaos on productivity and mental well-being.
Kristina offers practical insights and actionable strategies to revolutionize your approach to email management. From assessing the depth of email issues to leveraging technology and implementing strategic cleanup methods, Kristina provides a comprehensive roadmap for listeners to reclaim control over their digital workspace.
Join Kristina as she guides you through the journey from chaos to clarity, empowering you to streamline your email processes, prioritize crucial communications, and ultimately, reclaim precious time for focusing on business growth and client satisfaction.
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Episode Summary:
In this episode, host Kristina Stubblefield reveals the single most important step you can take to enhance your business's online presence: optimizing your Google Business Profile. She explains why your Google Business Profile is your business's digital storefront on the world's largest search engine and how it can significantly impact your visibility, all at no cost to you. Kristina discusses the key elements of a successful profile, including controlling information, enhancing SEO, showcasing products and services, and encouraging customer engagement through reviews. She emphasizes the importance of regular updates and provides insights on analyzing your profile's performance. Tune in to discover how mastering your Google Business Profile can be a game-changer for your business.
LINKS MENTIONED
Join us in Boost Online Visibility
https://kristinastubblefield.com/boost-online-visibility
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Join our private Facebook Group
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Episode Summary:
In this episode, Kristina Stubblefield explores the analogy of building a sleek, modern house on a shaky foundation to emphasize the importance of having a robust and up-to-date website as the cornerstone of your digital presence. She delves into the crucial role of websites in digital marketing and highlights common pitfalls that can turn your website into a liability. Kristina provides actionable tips for website maintenance, stressing the need for proactive management to ensure a solid online foundation. She also introduces a valuable website audit checklist and invites listeners to share their own experiences with website updates. Additionally, Kristina previews an upcoming free webinar on leveraging AI, specifically ChatGPT, for a powerful online presence in 2024. Tune in to discover how to make the most of your website to boost your business's visibility and success in the digital landscape.
LINKS MENTIONED
Sign up for a FREE Website Audit
https://bit.ly/FreeWebsiteAuditfromKristina
Free Webinar - Leveraging ChatGPT for a Powerful Online Presence in 2024
https://bit.ly/LeveragingChatGPT
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Join our private Facebook Group
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In this episode, Kristina Stubblefield explores the pivotal role of online presence for businesses in 2024. She emphasizes that online presence is no longer an option but a necessity, with statistics underscoring its significance. Kristina defines online presence as more than just a website, encompassing various elements like social media, content, and reputation. She highlights the importance of self-assessment and alignment with business values, and then delves into the key elements that shape a strong online presence.
LINKS MENTIONED
Free Webinar - Leveraging ChatGPT for a Powerful Online Presence in 2024
https://bit.ly/LeveragingChatGPT
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Join our private Facebook Group
https://bit.ly/SimplifiedSolutionsFacebookGroup
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In this episode of "Simplified Solutions," host Kristina Stubblefield discusses five major online presence mistakes that businesses should avoid. These mistakes include neglecting consistency, ignoring analytics, neglecting social media engagement, underestimating the power of SEO, and not monitoring online reputation. Kristina highlights the importance of these aspects and offers actionable tips to improve online presence. The episode also teases an upcoming program, "Boost Online Visibility," designed to enhance online presence further. Overall, it's a valuable resource for small business owners and entrepreneurs looking to succeed in the digital world.
LINKS MENTIONED
Defining Your Consistency: Creating a Plan that Works for You
https://youtu.be/omRlrVim5G4?si=QHkOenBHbU4HUE05
Learn More about Boost Online Visibility Program
https://kristinastubblefield.com/boost-online-visibility
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Join our private Facebook Group
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Tired of the generic advice on social media consistency? Join Kristina Stubblefield in this episode as she demystifies the concept of consistency and shows you how to tailor it to your unique needs. Say goodbye to one-size-fits-all schedules and hello to a personalized approach. Discover the secrets to establishing a strong online presence without burnout. Learn to define your consistency plan, make technology work for you, overcome overcommitment, set boundaries, and evolve your consistency as your business grows. Don't miss this empowering episode that will change the way you approach online consistency.
LINKS MENTIONED
Let me be your Marketing Coach
https://kristinastubblefield.com/
So In Social Suite
https://soinmediagroup.com/so-in-social-suite
Learn More about Boost Online Visibility Program
https://kristinastubblefield.com/boost-online-visibility
Kristina’s YouTube Channel
https://bit.ly/KristinaonYouTube
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Join our private Facebook Group
https://bit.ly/SimplifiedSolutionsFacebookGroup
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https://instabio.cc/KristinaStubblefield
In this engaging episode host Kristina Stubblefield embarks on a unique journey as she hands the reins to AI software to interview her about the vital topic of online presence. Through five thought-provoking questions generated by the AI, Kristina delves into the essentials of online presence, highlighting its multifaceted components, strategies for efficient management, the significance of a well-planned social media strategy, and the pivotal role of analytics and metrics. Listeners gain invaluable insights into harnessing the power of online presence as Kristina provides expert advice and personal experiences, making this episode a must-listen for anyone seeking to enhance their digital footprint and boost their business's visibility in today's online-driven world.
LINKS MENTIONED
Try the AI Tool that Interviewed Me
https://www.aivia.ai/?via=kristina
Learn More about Boost Online Visibility Program
https://kristinastubblefield.com/boost-online-visibility
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Join our private Facebook Group
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Are you letting the fear of technology hold your business back? In this episode of Simplified Solutions, host Kristina Stubblefield breaks down barriers and shows you how technology is the key to working smarter, not harder. Don't risk being left behind; your competitors are already using it to grow. Tune in to discover how embracing technology is a necessity for staying competitive and how it can streamline processes, improve efficiency, and enhance customer experiences. Kristina also addresses common concerns about the cost and complexity of technology, reassuring listeners that there are affordable and user-friendly options available. Embrace technology as a powerful tool to enhance your business, connect with your audience, and stay ahead of the curve.
LINKS MENTIONED
Check out our favorite CRM System, HoneyBook
https://www.honeybook.com/app/home
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Join our private Facebook Group
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In this episode host Kristina Stubblefield welcomes listeners to the first day of the new year, 2024, with a fresh perspective on business goals and online presence. She introduces So In Media Group, a digital marketing agency dedicated to helping small businesses and entrepreneurs succeed.
The episode emphasizes the importance of setting online presence goals for the year ahead, such as starting or enhancing social media profiles and creating a Google Business profile. Kristina highlights the agency's own journey of implementing these strategies and the positive impact on their online presence, emphasizing the importance of connections and reach.
Exciting news is shared about the upcoming Boost Online Visibility program, designed to give businesses a strong online foundation.
LINKS MENTIONED
Learn More about So In Media Group
https://soinmediagroup.com/
Strategy Sessions with Kristina
https://soinmediagroup.com/strategy-session
Join the Waitlist for Boost Online VIsibility
https://kristinastubblefield.com/boost-online-visibility
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Join our private Facebook Group
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This episode is about reflecting on the year 2023 before moving forward into 2024. Kristina encourages listeners to take a moment to review the past year, celebrating their achievements, learning from challenges, and gaining valuable insights. She discusses the significance of reflecting on personal and business experiences, shares her own reflections from 2023, and provides a downloadable worksheet to guide listeners in their own reflection process. We emphasize the importance of using these insights to set clear intentions for the upcoming year and offes support and engagement with the podcast's community.
LINKS MENTIONED
Download the Year End Reflection Worksheet
https://bit.ly/YearEndReflectWorksheet
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Join our private Facebook Group
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In this episode of "Simplified Solutions," host Kristina Stubblefield engages in a dynamic conversation with Dr. Christine Li, a renowned procrastination coach and psychologist. They uncover the roots of procrastination, emphasizing the critical role self-doubt plays in holding us back. Dr. Li shares actionable mindset shifts that can unlock your potential, urging listeners to focus on goals and competence instead of limitations. Practical tips to conquer procrastination are discussed, offering valuable insights as we approach a new year. Tune in to gain the tools and inspiration needed for personal and professional growth.
[LINKS MENTIONED]
Connect with Christine Li
https://www.procrastinationcoach.com/
Christine's Free Resource Library
https://procrastinationcoach.mykajabi.com/freelibrary
[CONNECT]
Join our private Facebook Group
https://bit.ly/SimplifiedSolutionsFacebookGroup
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In this episode of Simplified Solutions, host Kristina Stubblefield introduces an exciting opportunity to kickstart your business in the new year: the January Jumpstart Challenge.
This challenge is designed specifically for small business owners and entrepreneurs looking to enhance their online presence. With quick and manageable 5 to 15 minute tasks, participants can seamlessly integrate these exercises into their busy schedules. By completing the challenge, you'll set the stage for a successful year ahead, making significant improvements to your online presence.
Each week of the challenge focuses on different aspects of your online brand, from enhancing your website to refreshing your social media profiles, creating engaging content, and boosting your online reputation. The tasks are straightforward yet impactful, such as confirming website contact information or sharing team photos online.
To get involved, download the daily task checklist and follow Kristina on Instagram for updates. Subscribe to the email list for additional tips, resources, and support throughout the challenge. Join the community and use the hashtag #JanuaryJumpstart2024 to connect with fellow participants and showcase your progress.
Whether you're a seasoned pro or just starting out, this challenge offers a fantastic opportunity to boost your brand and connect with a supportive community. Don't miss this chance to simplify success in the digital world and set the tone for your online success in 2024.
[LINKS MENTIONED]
Download the January Jumpstart Challenge Checklist
https://bit.ly/JanuaryJumpstart2024
Follow me on Instagram
https://www.instagram.com/kristinastubblefield_
Join our Email List
https://bit.ly/JoinKSEmail
[CONNECT]
Join our private Facebook Group https://bit.ly/SimplifiedSolutionsFacebookGroup
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In this episode of "Simplified Solutions", the focus is on leveraging the new year to revamp and reinvigorate your business. Kristina introduces the concept of "New Year, Reintroduce You" as a way to connect with your audience and refresh your online presence.
We explain the importance of connecting with your audience in the digital age, highlighting how it builds trust, sets expectations, creates a unique brand identity, and fosters loyalty.
The episode offers practical insights on where to introduce yourself online, with a strong emphasis on the website's "About" section and social media bios. Kristina encourages consistency across all online platforms to reinforce your brand identity.
We share how ChatGPT is a helpful tool for crafting compelling copy. Explaining how ChatGPT can assist in rewriting content, creating new descriptions, and crafting Instagram bios, Facebook bios, and video scripts.
In conclusion, Kristina emphasizes the importance of reintroducing yourself to your audience in the new year and encourages businesses to embrace the power of reintroduction.
[LINKS MENTIONED]
Watch my FREE ChatGPT101 Training
https://bit.ly/ChatGPT101Free
[CONNECT]
Join our private Facebook Group
https://bit.ly/SimplifiedSolutionsFacebookGroup
Connect with us on all the Socials
https://instabio.cc/KristinaStubblefield
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In this episode of Simplified Solutions, host Kristina Stubblefield dives deep into the transformative power of business systems. Designed for small business owners and entrepreneurs, this episode is a treasure trove of practical advice on how to streamline operations and achieve success with simple, innovative strategies. Kristina begins by defining what business systems are and their role as the backbone of efficient business operations. The episode then navigates through various types of systems, such as CRM, accounting software, and social media management tools, highlighting their benefits in saving time, money, and effort.
Links Mentioned
Try HoneyBook Today
https://www.honeybook.com/invites?code=kristinas
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Join our private Facebook Group
https://bit.ly/SimplifiedSolutionsFacebookGroup
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In this episode, we explore the art of content repurposing to help you maximize your content efforts.
Content creators often struggle with consistently creating new content. Content repurposing goes beyond reposting; it's about extracting valuable elements from long-form content, such as blog posts or videos, to create engaging snippets for social media.
Starting with a solid foundation of long-form evergreen content, like blog posts or videos, is crucial. These pieces offer timeless information and serve as the basis for effective repurposing.
Learn how to turn a single blog post into multiple unique content pieces using ChatGPT. We'll explore various content types, including social media posts, email newsletters, videos, ebooks, podcasts, quizzes, and online courses.
Video content is powerful for businesses, and we'll discuss how long-form video content can be a cornerstone of your content marketing efforts. We'll introduce Descript, a versatile video editing tool that streamlines the creation of short-form video clips for easy repurposing.
As we conclude, we'll summarize the key takeaways and promote a free ChatGPT training session. Embracing AI tools can streamline your content creation processes and save you time, money, and effort.
Links Mentioned
Watch my FREE ChatGPT101 Training
https://bit.ly/ChatGPT101Free
Try Descript for yourself
https://www.descript.com/?lmref=lTIFcQ
Check out Canva
https://www.canva.com/pro/
The Power of Blogging: Why My Business Needs a Blog
https://youtu.be/BHcna9g8QPg?si=AZFfXBfl-7VX3X7A
Why Your Business Needs a YouTube Channel
https://youtu.be/gGC9J3KqTq4?si=lFLS8JcMmlPugnVX
Connect with usJoin our private Facebook Group
https://bit.ly/SimplifiedSolutionsFacebookGroup
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In this episode of "Simplified Solutions with Kristina Stubblefield," we guide you through four essential steps to prepare your business for a successful start in 2024. We emphasize the critical role of your online presence in attracting, connecting with, and converting customers.
First, we highlight the importance of regularly assessing your online presence by Googling your business. This ensures your business information remains accurate and consistent.
Second, we stress the need to thoroughly review your website, focusing on functionality and content. A well-functioning and engaging website is crucial for leaving a positive impression.
Next, we discuss the significance of setting up or revisiting your Google Business profile. This acts as your online business card and should be complete with accurate information, customer reviews, and regular updates.
Lastly, we explore the importance of evaluating your social media channels. Tailoring your presence to your target audience, maintaining consistency, and engaging with your followers are key strategies for success.
By following these steps, you can kick off 2024 with a strong online presence and set the stage for a successful year. Additionally, Kristina introduces the "Boost Online Visibility" program for those seeking further assistance. Remember, your online presence is where everything starts, so invest the effort needed to make it shine.
Sign up for a FREE Website Audit from Kristina
https://bit.ly/FreeWebsiteAuditfromKristina
Learn More about our Boost Online Visibility 6 week program - https://bit.ly/BoostOnlineVisibility
Join our private Facebook Group
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In this episode of Simplified Solutions, Kristina Stubblefield emphasizes the importance of having a blog on your website for small businesses. She dispels the misconception that blogs are outdated and highlights their continued value for lead generation, brand awareness, and SEO.
Kristina outlines four key benefits of having a blog: keeping your website updated with fresh content, boosting search engine rankings, deepening connections with the audience, and maintaining ownership and control over your content.
She provides practical tips on what to blog about, including addressing customer pain points, sharing success stories, and staying current with industry trends.
Kristina also emphasizes the power of incorporating videos into blog posts to enhance engagement. The episode concludes with a reminder of the significance of blogging for small businesses and an invitation to download a free resource containing 10 blog post ideas.
Download Your Free 10 Blog Post Ideas
https://bit.ly/10PostIdeas
Learn More about our Boost Online Visibility 6 week program - https://bit.ly/BoostOnlineVisibility
Check out Kristina’s Blog
https://kristinastubblefield.com/blog
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We have an exciting bonus episode in store for you today. I recently hosted a free training called "Online Presence Unwrapped: Essentials Explained," and the response was so incredible that I felt the need to share it with all of you. Many of the attendees were blown aways by the valuable tips shared during the training. Some even expressed that the content addressed exactly what they've been struggling with, making this training an ideal starting point for them.
So in today's bonus episode, I'll be sharing the replay of that training, packed with valuable insights about your online presence, why it’s important, and how dedicating time to improve it can greatly benefit your business. I encourage you to stay turned, and afterward, let's continue the discussion in our private Facebook group, where we can delve deeper into online presence and its positive impact on your business.
Learn more about Boost Online Visibility - https://bit.ly/BoostOnlineVisibility
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
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In this episode, Kristina Stubblefield explores in-depth the critical role that a website plays in building and enhancing your online presence. With over two decades of experience in website development, Kristina shares invaluable insights on how a well-structured website serves as the digital home for your brand. She discusses the importance of an organized layout, intuitive navigation, engaging visuals, and resonating content, all playing their part in capturing the audience's attention. Kristina also emphasizes the power of video content, testimonials, and calls to action, highlighting the impact they have on conversion rates. Lastly, she introduces the idea of adding a blog to your website, promising a more detailed discussion in the next episode. If you're looking to strengthen your online profile or learn about the key elements of a successful website, this episode is a must-listen. Don't miss out on Kristina's expert advice and unique insights gained from years in the field.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Sign up for for the Free Website Audit from Kristina
https://bit.ly/FreeWebsiteAuditfromKristina
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Loved this episode? Click here to leave me a rating and review!
In this informative episode, seasoned business and marketing strategist Kristina Stubblefield dives deep into the crucial topic of online reputation. Kristina defines online reputation, emphasizing its importance in the digital age as it influences trust, credibility, and consequently, business growth. The discussion further explores the significant impact of online reputation on businesses, underlining the power of positive reviews and digital footprints in attracting customers. Kristina shares practical tips for managing and improving online reputation, including routine monitoring, professional response to reviews, and accurate online content. The episode serves as an essential guide for entrepreneurs and small business owners on harnessing the power of online reputation for business success. Tune in to gain valuable insights and learn effective strategies for managing your digital footprint.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
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In this episode, Kristina Stubblefield is diving into the complex yet crucial topic of search engine optimization, or SEO. She breaks down what SEO is, why it is important, and how you can leverage it to boost your online visibility. Discover how SEO can help your business thrive in the digital age, where consumers rely heavily on online searches to make purchasing decisions. Get ready to learn how search engines like Google crawl and index websites, using algorithms to determine search result rankings. Learn how to choose the right keywords, optimize your website for local searches, and provide a positive user experience. Explore valuable tools and resources like Google Analytics and Google Search Console that can enhance your SEO strategy. Join us as we demystify SEO and provide actionable steps to improve your online presence. Remember, SEO is a marathon, not a sprint, but the rewards are well worth the effort. Let's dive in!
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In this episode, Kristina Stubblefield explores various aspects of social media and its impact on online presence. The points discussed include understanding the audience, creating engaging content, building brand identity, the power of collaborations, the role of SEO in social media, monitoring and improving strategy, and a case study on the effectiveness of consistent content creation.
Key Discussions:
- Understanding Your Audience: Learn how to leverage tools like Facebook Insights, Twitter Analytics, and Instagram Insights to gain valuable knowledge about your audience's demographics, interests, and online behaviors.
- Creating Engaging Content: Discover the importance of not just consistent, but high-quality content that attracts and retains followers. Understand the power of visual elements and compelling captions in enhancing your content's appeal.
- Building Brand Identity: Learn how to establish and solidify your brand's identity on social media. Understand the importance of consistency in your brand's voice, visuals, and message.
- Power of Collaborations: Explore how collaboration marketing can significantly amplify your brand's reach and credibility.
- Role of SEO in Social Media: Understand how SEO isn't just for websites but plays a critical role in social media marketing as well.
- Monitoring and Improving Strategy: Realize the importance of constant monitoring and tweaking in social media marketing.
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In today's episode, we're diving into the world of YouTube and how it can revolutionize your business. I know that not everyone is a fan of being on camera, but trust me, there's so much potential in leveraging YouTube for your business. From understanding what makes YouTube a game-changer to harnessing its power to expand your reach and promote your products and services, we've got you covered. And guess what? Our very own host, Kristina Stubblefield, has started her own YouTube channel and will be sharing her experiences and insights along the way. So get ready to explore the second largest search engine that is YouTube and discover how it can take your business to new heights. Don't forget to hit that subscribe button as we dive into the phenomenon that is YouTube!
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Today's episode takes a deep dive into the crucial topic of online presence. Host Kristina Stubblefield speaks from the heart, delivering powerful insights. Your online presence is YOUR responsibility, and Kristina emphasizes its importance for your business success. She has faced challenges in this area but recently made it a priority, seeing results in just 30 days. Kristina shares her top three tips for improving your online presence, with a special focus on the ever-important Google. Get ready to take your online presence to new heights with this engaging episode.
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In this episode, we have two special guests - Christy Smallwood and Britney Murphy (now Britney Nagy). These marketing professionals, along with our host, Kristina Stubblefield dive into a discussion about accountability and taking action in business. They share their personal experiences and offer valuable insights on the importance of not just planning and strategizing, but actually implementing and moving forward. Join us as we explore the concept of "messy action" and how it can lead to success in your business. Stay tuned for an engaging and enlightening conversation with these marketing mavens.
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Christy Smallwood
Eagle Eye Strategies, LLC
Website: https://christysmallwood.com/
Brittany Nagy (Murphy)
One Thing Marketing
Website: https://www.onethingmarketing.net/meet-brittany-murphy/
In this episode, we'll be discussing the 30 reels in 30 days challenge that I took on and successfully completed. I'll be sharing the highs, the lows, and the invaluable takeaways from this incredible journey. Get ready to learn about the secret sauces that made this challenge successful, including batch recording and the importance of having a plan. We'll also talk about the hurdles I faced along the way, such as losing my voice, and how having a team and the right tools helped me overcome them. Stay tuned as we explore the power of teamwork and the numbers behind this challenge. If you're a wedding professional looking for strategies and solutions, you won't want to miss this episode.
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In this episode, Kristina Stubblefield welcomes special guest Cathy MacRae, who will be sharing her experiences and insights on using artificial intelligence (AI) in her wedding business and beyond. We will be diving into the world of AI, specifically focusing on ChatGPT, a powerful machine learning model. Throughout the episode, we will explore the benefits of using ChatGPT, how it can save time and enhance communication, and its applications in the wedding industry. Additionally, we will provide valuable resources, including a free class and a PDF, to help wedding professionals get started with using ChatGPT. So whether you're intrigued by the limitless possibilities of AI or looking for ways to streamline your business, this episode is for you. Let's jump right in and uncover the power of AI with Cathy on WedPro Business Solutions!
To access PDF download: https://wedpro.newzenler.com/f/quickguidetochatgpt
To access free Beginner’s AI class: https://courses.wedprosolutions.com/courses/beginner-s-guide-to-using-free-ai-tool-for-your-wedding-business
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Website: http://somedayconsulting.ca/
Instagram: https://www.instagram.com/iamcathymacrae/
TikTok: https://www.tiktok.com/@iamcathymacrae
YouTube: https://www.youtube.com/@thecathymacraemarketingins4412
Facebook: https://www.facebook.com/iamcathymacrae
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Get ready for an episode you won't want to miss! In this episode, host Kristina Stubblefield sits down again with now-newly-married guest Brittany Murphy to share some incredible insights and practical advice for wedding pros like you.
One of the major highlights of this episode is the importance of effective communication between vendors and clients. Brittany opens up about her frustration with one-sided meetings, where her concerns and preferences often go unheard. This lack of understanding left her disappointed and unsure if they would have her back on her big day.
We all know that unexpected challenges can arise on the wedding day. Brittany shares a personal story of waking up to a stomach bug on her wedding day. However, she shows us how effective communication and adaptability can salvage the situation. In fact, she even planned a surprise first look for her groom with his best friend wearing her grandmother's wedding dress! It's a testament to how vendors can help manage unexpected situations and relieve stress.
Reviews and testimonials are a vital part of the wedding industry, according to Kristina. She believes vendors put their heart and soul into events and deserve recognition. Brittany encourages couples to leave reviews for vendors, as it benefits future couples and clients.
When it comes to business practices, Kristina stresses the importance of implementing effective systems and tools. Relying solely on email can lead to messages getting lost and a skewed sense of time. She recommends using tools like an all-in-one system to manage leads and projects.
This episode of WedPro Business Solutions is jam-packed with valuable insights and personal anecdotes from Brittany. If you are a vendor looking to enhance your client relationships, you won't want to miss out on this wealth of information.
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Facebook: https://www.facebook.com/wedprosolutions/
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In this episode, we dive deep into the world of marketing and online presence in the wedding industry. Our guest, Brittany, is a passionate marketer who is eager to help wedding professionals enhance their online visibility and increase their bookings. Join us as we explore the ever-evolving landscape of the wedding industry and discover the importance of adapting to the times. From essential tips on improving online presence to the power of video marketing, host Kristina Stubblefield and Brittany share valuable insights and actionable steps to take your business to the next level. Don't miss out on this enlightening episode filled with practical advice and strategies that can revolutionize your wedding business.
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Kristina Stubblefield is back for part two of the conversation with Brittany Murphy. We dive deeper into the challenges and triumphs of navigating the ever-changing wedding industry. From the importance of personalized experiences to the power of video testimonials, Brittany shares valuable insights and advice for both vendors and brides alike. We also discuss the significance of proactive communication, the need for clear and efficient processes, and the impact of online presence in the sales cycle. Join us as we uncover the secrets to success in the wedding industry and discover how to create memorable and stress-free experiences for all involved. Let's jump right in!
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In today's episode, Kristina Stubblefield has a special guest joining the podcast - Brittany Murphy, a bride-to-be who also happens to be a savvy marketer. Brittany shares her personal experience and frustrations while searching for wedding vendors, providing valuable insights for both brides and business owners in the wedding industry. From the importance of building trust through blogging and showcasing behind-the-scenes details, to the power of SEO and creating comprehensive websites, Brittany's journey as a bride sheds light on the key aspects that can make or break a wedding professional's success. This episode is 1 part of a now 4 part series, 3 parts each unraveling different layers of Brittany's wedding planning experience and the final part sharing her wedding day revelations. So, if you are a wedding vendor looking to enhance your business strategies, stay tuned for an episode (and series) filled with actionable tips and inspiration.
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In this episode, Kristina Stubblefield discusses the challenges faced by wedding vendors when choosing business and marketing classes. She emphasizes the importance of finding reputable instructors with wedding industry experience and provides tips for evaluating classes. Stubblefield encourages research, seeking recommendations from fellow vendors, and trusting one's instincts. She also highlights the need for courses that align with specific needs and goals, cautioning against classes that promise overnight success. Kristina concludes by emphasizing the importance of continuous learning and staying informed in the ever-changing wedding industry.
WedPro Classes and Courses: courses.wedprosolutions.com
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On this episode of WedPro Business Solutions, host Kristina Stubblefield dives into the topic of content creation for wedding professionals. With a focus on being visible online and differentiating from competitors, Kristina shares her secret method for generating content ideas. As she discusses the struggles many in the industry face when it comes to figuring out what to post, she encourages listeners to jot down ideas and conversations as bullet points for content creation. Kristina emphasizes the advantage that wedding professionals have in terms of readily available content sources, such as meetings with engaged couples, vendor discussions, and events.
Offering practical advice on note-taking and exploring popular topics, Kristina provides strategies for building a stronger connection with potential clients through engaging and resonating content. She addresses common challenges like overthinking and perfectionism, encouraging listeners to embrace "messy action" and utilize available software and tools to transform ideas into content for various formats. By establishing a deeper connection with clients and utilizing popular topics effectively, wedding professionals can attract the right audience and book more events. Tune in to this episode to gain valuable insights and inspiration for your content creation journey.
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Join Kristina Stubblefield and her special guests, Kacie Bryant and John Crespo, as they delve into the secrets of building a strong foundation for your business from day one. They emphasize the power of thorough research, getting the necessary licenses and registrations, and creating an effective brand. Discover the value of surrounding yourself with the right team and seeking guidance from experienced mentors or coaches. By following these steps, you can steer clear of costly mistakes and position yourself for long-term success. Don't miss these key takeaways:
- Dive into detailed research to understand the industry, regulations, and costs before starting your business.
- Lay a solid foundation by obtaining the proper licenses and registrations.
- Invest in professional branding to save time and money down the road.
- Build your business as if you're planning to sell it, ensuring a strong foundation and fostering goodwill.
- Connect with the right people, mentors, and friends to set yourself up for success.
Join My Free Facebook Group for Wedding Professionals:
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Learn more about Kacie Bryant & John Crespo at The Business Project:
https://www.thebusinessproject.com/
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Wedding vendors looking to grow their businesses and stay ahead in the competitive market should consider attending industry conferences. The power of networking is one of the most significant advantages of attending these conferences, as it allows vendors to connect with fellow professionals and create alliances and partnerships. Attending conferences also helps vendors stay updated on industry trends, learn from industry experts, and enhance their skills and processes. Additionally, some conferences offer opportunities to showcase brands and generate leads. Investing in oneself and attending conferences can lead to personal and professional growth in the wedding industry.
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Are you a wedding vendor constantly juggling client demands, deadlines, and high-stakes events? Do you find it challenging to make time for yourself amidst the whirlwind of weddings and events? Well, buckle up, because on this episode of WedPro Business Solutions, host Kristina Stubblefield is about to drop some truth bombs about the importance of self-care for wedding professionals! Kristina knows firsthand the pressures and stresses that come with creating unforgettable moments for clients. She's been there, feeling torn between her passion for serving others and neglecting her own well-being. But today, she's here to reveal a secret that will revolutionize your approach to work and life: taking care of yourself is the key to taking care of others!
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Wedding vendors can connect with engaged couples and promote their services effectively on YouTube, which has billions of active users each month. In this episode, Kristina Stubblefield highlights the importance of utilizing YouTube in marketing efforts, emphasizing the need for a clear purpose when creating a YouTube channel and developing a content strategy that includes consistent posting. To optimize videos for increased reach and website traffic, vendors should make their videos public and use keyword research tools like Google Keyword Planner and TubeBuddy. The videos should be engaging and position the vendor as an authority in the industry. Repurposing video content for other platforms, such as a website or social media, is also encouraged. Collaboration with other wedding vendors and engaging with the audience by responding to comments, thanking viewers for their feedback, and encouraging subscriptions, likes, and shares can help expand reach and build credibility within the industry. Monitoring analytics and adjusting content strategy based on audience demographics, watch time, and engagement level is also important. In summary, YouTube is the second largest search engine and should not be left out of a wedding vendor's marketing strategy as engaged couples use this platform to find inspiration, information, research, and discover vendors for their special day.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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Resources: https://wedprosolutions.com/resources
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In this episode, Kristina Stubblefield discusses vendor relationship marketing and how wedding vendors can implement it effectively. She highlights that vendor relationship marketing is a crucial aspect of the wedding industry that is often overlooked. By identifying ideal vendor partners, building and maintaining relationships, and collaborating effectively, wedding vendors can tap into a network of support, referrals, and growth opportunities.
Kristina's insights and tips provide valuable guidance for vendors seeking to strengthen their connections with other professionals in the industry. Continuing education and networking, keeping lines of communication and support open, and working together as a team are all effective strategies for building strong vendor relationships. By fostering these relationships, vendors can not only help engaged couples but also contribute to the growth and success of the wedding industry. As Kristina notes, even small amounts of time invested in cultivating relationships can pay off in the long run.
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Facebook: https://www.facebook.com/wedprosolutions/
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In this episode of WedPro Business Solutions, host Kristina Stubblefield shares insights from her recent conversations with engaged couples at a wedding show in Louisville, Kentucky. She discusses the importance of short form video in connecting with engaged couples, and how it is becoming increasingly important for wedding vendors to have a strong presence on platforms like TikTok and YouTube. She shares insights from her conversations with engaged couples about their research habits and the channels they use to find vendors, and emphasizes the importance of being authentic and true to oneself in creating content that resonates with potential clients.
Kristina reminds wedding vendors to be present on the channels where their clients are spending their time, including Google, TikTok, and YouTube. As the wedding industry continues to evolve, it is crucial for businesses to adapt and embrace new technologies and platforms in order to stay visible to their ideal clients.
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In this episode of WedPro Business Solutions, host Kristina Stubblefield shares her expertise on the tools and techniques she uses for short-form video content creation. Kristina is an experienced entrepreneur and business owner who has a passion for helping others develop their marketing strategy which includes video content. With her IT background and marketing expertise, she has developed a deep understanding of the importance of video in marketing and branding. Kristina provides a list of free or low-cost software tools and resources for creating video content, including Splice, InShot, Descript, CapCut, SnapTik, TikDownload, and Story Cutter. She also recommends using AI tools like Chat GPT and Jasper.ai for generating video ideas and organizing content. Additionally, Kristina suggests using Google Keep or your favorite note app for jotting down ideas and LastPass for securely sharing usernames and passwords with team members. She encourages entrepreneurs and business owners to not get hung up on producing content every day and to instead focus on creating quality content that resonates with their target audience. Overall, Kristina tips and tools provide a helpful guide for anyone looking to enhance their short form video content creation.
Software/Apps mentioned in episode:
- Splice app
- InShot app
- Descript
- CapCut app
- SnapTik app
-TikDownload app
- Story Cutter app
- Chat GPT
- Jasper.ai
- LastPass
For links to these softwares/apps and additional tools, click here
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In this episode of WedPro Business Solutions, Kristina Stubblefield explores the significance of setting goals in the wedding industry. With a focus on planning ahead and being proactive, she highlights the unique nature of the industry and provides valuable insights on making adjustments to pricing and packages based on inquiries, leads, and booked events.
The Importance of Early Planning:
- Kristina emphasizes that setting goals early in the year enables wedding professionals to stay ahead of the game and achieve their desired outcomes.
- By planning ahead, businesses can avoid unnecessary stress and seize opportunities that arise throughout the year.
- The wedding industry's long lead times for bookings make it crucial to make necessary adjustments in pricing and packages in a timely manner.
Reflecting on Past Achievements:
- Kristina stresses the significance of reflecting on past achievements to gain insights and keep track of progress toward goals.
- Identifying successes and areas for improvement helps professionals stay motivated and develop strategies for future growth.
Setting SMART Goals:
- Kristina emphasizes the need to set SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound) for effective planning.
- Breaking down goals into actionable steps helps professionals focus on achievable targets and measure their progress accurately.
Celebrating Success:
- Kristina highlights the importance of celebrating milestones along the way.
- Recognizing and rewarding accomplishments not only boosts morale but also provides motivation to keep striving for success.
Making Adjustments and Staying Focused:
- Kristina advises to review progress regularly and make adjustments if needed.
- Staying focused on overall goals while being flexible enough to adapt to changing circumstances is key.
Setting goals in the wedding industry is essential for success. By planning early, reflecting on past achievements, setting SMART goals, celebrating milestones, and staying focused, wedding professionals can navigate the challenges of the industry and make informed decisions to achieve their desired outcomes. Start your goal-setting journey now and pave the way for a thriving and fulfilling business in the wedding industry.
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YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
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In this episode, Kristina Stubblefield dives into the benefits of incorporating technology into business and how it can revolutionize operations. With her background in IT and marketing, Kristina shares her expertise in helping businesses implement systems and processes to save time, energy, and money. She addresses reservations people may have about using software or tools and emphasizes that technology doesn't have to completely change the business.
Importance of Embracing Technology
- Kristina emphasizes the importance of embracing technology in managing a business and the positive impact it can have on efficiency and productivity.
- She discusses the need to open up to using technology for managing client data, leads, and inquiries, and how it can streamline communication.
Selecting the Right Tools
- Kristina encourages business owners to seek help in choosing and setting up the right software or tools for their specific business needs.
- She shares her IT background and how it can assist businesses in implementing technology to save time, energy, and money.
Enhancing Efficiency in Wedding Planning Businesses
- Kristina focuses on the importance of using technology to improve efficiency and convenience in wedding businesses.
- Kristina emphasizes the benefits of using a CRM or all-in-one business software to manage your wedding business and discusses how implementing such software can improve communication, increase revenue, and save time for wedding professionals.
- Kristina mentions digitals contract, online payments and online booking systems.
Social Media Scheduling and Online Presence
- The conversation explores the significance of using social media scheduling tools to maintain a strong online presence.
- Kristina highlights the time-saving aspect and the importance of adapting to changes in the digital landscape.
In conclusion, Kristina emphasizes the need for wedding professionals and business owners to embrace technology to enhance efficiency, convenience, and growth. From digital contracts and CRM systems to social media scheduling tools and online booking software, implementing technology can make a significant impact on the way businesses operate. By starting with one tool at a time and finding the right fit, business owners can revolutionize their operations and achieve their goals.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
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If you're a wedding professional looking to establish credibility and build trust with your potential clients, then you can't afford to miss this episode. Today, Kristina Stubblefield highlights the numerous benefits of blogging for wedding businesses. She explains how blogging can help improve website traffic, attract ideal customers, optimize content, and enhance credibility. By consistently creating valuable content, wedding professionals can improve their search engine rankings and drive more traffic to their website.
Kristina also covers what to write about, how to promote your blog, and how to measure results. Ideas for blog content are discussed, including real weddings, planning tips, trends, and personal stories. She emphasizes the importance of promoting blog posts on social media and utilizing email marketing, guest blogging, and collaboration to reach a wider audience. Finally, she highlights the significance of measuring the effectiveness of your blog using website analytics and social media engagements.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
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Are you feeling overwhelmed with all the tasks involved in running your business? Do you find yourself neglecting important tasks while juggling multiple hats? If so, you're not alone. In this episode, Kristina Stubblefield shares her own experience and insights on how to build a team to help grow your business and achieve work/life balance.
Kristina emphasizes the importance of identifying tasks that can be delegated to team members. She highlights the types of team members that can be brought on board, such as bookkeepers, accountants, admins, event assistants, and virtual assistants. By delegating tasks, you can alleviate your workload and focus on high-level tasks that move your business forward. Kristina provides insights on how to find the right team member or virtual assistant and options for seeking feedback from peers or business coaches.
Kristina also talks about the benefits of automation and how it can help eliminate pain points and increase productivity. In conclusion, Kristina emphasizes the importance of not letting the challenges of wearing multiple hats hinder business growth and urges listeners to start considering building or adding to their dream team.
Timestamps:
00:01 - The Challenges of Wearing Multiple Hats
03:57 - The Importance of Delegating Tasks for Business Growth
05:27 - Building Your Team: Steps to Identify What Your Business Needs
11:39 - Strategies for Identifying Tasks and Delegating Responsibilities in Business
14:47 - Helping Wedding Professionals Delegate and Automate for Business Success
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
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In this episode of WedPro Business Solutions, host Kristina Stubblefield delves into the top five benefits of having a business coach for wedding professionals. From developing a solid business plan to gaining clarity on goals and direction, a coach can provide personalized support to help level up a business and encourage growth.
Kristina emphasizes the importance of having a coach who can provide accountability, support, and guidance in areas such as time management, prioritization, and digital marketing. With the ever-changing landscape of the wedding industry, a business coach can help wedding professionals adapt to changes and overcome challenges.
The conversation highlights the benefits of gaining a new perspective on the business by looking at it from a 10,000-foot view, as well as the increased confidence that comes with being able to show up authentically in marketing efforts. A business coach can identify areas of improvement and provide the necessary resources and tools to achieve those improvements, saving time and money in the long run.
Ultimately, a business coach can provide the strategy and guidance needed to achieve business goals and take a wedding professional's business to the next level. So, if you're a wedding professional looking to grow your business and show up with more authority and confidence, consider working with a business coach to help you achieve your dreams.
Book a free discovery call with Kristina: https://kristinastubblefield.com/book-discovery-call
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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Website: https://www.wedprosolutions.com
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YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
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Are you a wedding professional relying solely on TikTok to get your name out there? In this episode, Kristina Stubblefield has a warning for you: don't put all your eggs in one basket. With the uncertainty surrounding the future of TikTok, it's more important than ever to diversify your social media presence.
Yes, managing multiple platforms can be frustrating, but having a backup plan is crucial in case a platform disappears. Stubblefield recommends having a marketing plan and strategy in place before jumping into any new platform. And while TikTok may be popular now, its algorithm is unpredictable, so it's wise to repurpose content for other platforms to save time.
But social media shouldn't be your only online presence. You need a website to establish your brand and show potential clients what you can offer. And don't forget about email marketing – owning and properly segmenting an email list is a powerful tool. Just make sure to use an email marketing program that makes it easy for recipients to unsubscribe.
And let's not overlook the power of Google. Keeping your Google business profile updated is essential for increasing visibility and becoming an authority in the industry.
But perhaps the biggest opportunity for wedding professionals is on YouTube. Not only is it the second largest search engine, but some have found better results from YouTube shorts than Instagram reels or TikTok. So why not take advantage of this platform and start creating content that will showcase your skills and expertise?
In short, if you want to succeed as a wedding professional, you need to diversify your social media presence and embrace other online tools like email marketing, Google, and YouTube. Don't let the uncertainty of one platform's future put your business at risk – be proactive and establish a strong online presence today.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
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In this episode of WedPro Business Solutions, host Kristina Stubblefield interviews Veronica Foster, Vice President of Association of Bridal Consultants USA, and Shelby Tuck-Horton, ABC Director of Education for the US and Canada, about the importance and benefits of being a member of an industry organization for wedding professionals.
Shelby highlights how education is the foundation of ABC, and how networking with members from different states and countries is a big benefit as they can help with problem-solving and introductions to vendors in new areas. The conversation emphasizes the importance of being a part of an organization that provides educational opportunities and curated information, and the benefit of sharing information and building relationships with other professionals in the industry to eliminate competition and help to build up businesses. The diversity and cultural exchange at the annual conference are also noted as a valuable experience for members.
Veronica shares the variety of educational opportunities that ABC offers for its members, including not just wedding planners but also other professionals in the wedding industry. The conversation continues discussing the benefits of being a member of ABC, including corporate memberships and upcoming educational plans. State managers are available as a resource for understanding how to use benefits, and local meetings are recommended.
The conversation also highlights the hotel division of ABC, which allows members to receive monthly checks that can cover the cost of their membership and more! While education, hotel room blocks, and travel divisions are popular benefits, the greatest benefit is the relationships and friendships made through the organization.
Overall, the episode emphasizes the many benefits and opportunities available through ABC membership, including education, networking, and resources for building successful wedding businesses.
Association of Bridal Consultants
https://www.abcweddingplanners.com
https://www.facebook.com/ABCAssoc
https://www.instagram.com/ABCAssoc
Shelby Tuck-Horton, ABC Director of Education and ABC State Manager for Maryland/DC.
https://ceremoniesbyshelbytuckhorton.com/
https://www.instagram.com/ceremonies_by_shelby/
Veronica Foster, VP & Head of ABC USAhttps://www.behindthescenesinc.com/
https://www.instagram.com/ncplanner/
https://www.facebook.com/BehindTheScenesInc/
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with Kristina:https://instabio.cc
In this podcast episode, Kristina talks about the benefits of using the free tool ChatGPT in business and marketing. As someone with a background in the wedding industry, Kristina understands the importance of maintaining a strong online presence and how it can affect a business's reputation. She believes that ChatGPT can help wedding professionals save time, effort, and money by improving their online presence and maintaining consistency with their marketing.
Kristina emphasizes the significance of perception and how it can impact a business's reputation. She shares her personal and professional experiences with ChatGPT, including better communication with clients and team members. Kristina encourages listeners to embrace technology to improve their business and get out of their own way.
Kristina highlights the benefits of using ChatGPT in business, including generating social media posts, call-to-actions, event descriptions, blogs, and emails. She also shares the results of research with a group of wedding professionals who have used the tool, which showed an increase in traffic, engagement and leads, as well as better communication.
To help business owners get started with ChatGPT, Kristina offers a free webinar that covers an introduction to the tool and eight ways to use it in a wedding business. Additionally, she provides a four-week program called Effortless Business Promotion with ChatGPT's Content System, which offers step-by-step processes and strategies for taking advantage of this free tool immediately. If you are interested in learning more about these opportunities, visit the link https://instabio.cc/kristinas.
Timestamps:
[00:10] The Benefits of ChatGPT in Business: An Exploration of AI Technology
[03:00] The Significance of Online Presence for Wedding Professionals
[04:35] Better Communication and Business Growth with ChatGPT
[11:49] AI's Role in Idea Generation and Content Creation
[19:27] Saving Time, Effort, and Money in Your Wedding Business with Chat GPT
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
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In this episode, Kristina shares tips and resources on how to show up on multiple platforms consistently. She acknowledges how difficult it can be for wedding professionals to post content on various platforms during the busy wedding season. She emphasizes the importance of focusing on the platforms where your ideal clients spend their time, rather than feeling like you have to show up on every platform. Kristina reminds businesses to make sure they are adding their content to Google Business Profile and how to use the same content across different social media platforms. She also suggests recording videos in portrait mode for easy formatting on platforms like reels and stories. Kristina discussion the option of recording in landscape mode with extra space on the sides to allow for trimming into a 9x16 size. An important tip is the need for a plan and advises scheduling tools like Meta Business Suite for posting content on Facebook and Instagram. Overall, this episode provides useful strategies for maximizing content across various platforms.
For a list of resources including software and tools, visit:
https://wedprosolutions.com/repurposing-videos
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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Website: https://www.wedprosolutions.com
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YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
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In this episode, Kristina Stubblefield discusses the topic of artificial intelligence (AI) and emphasizes that it is a powerful tool to have in one's toolbox, not a replacement. She shares how she has witnessed AI help wedding professionals and has conducted research and development with a beta group to see results. She also notes that people often make decisions about AI based on what they hear, but many have likely used AI without realizing it. Kristina encourages listeners to stay tuned to learn more about the benefits of integrating AI into business and marketing strategies.
Artificial intelligence (AI) is present in everyday life, such as maps and navigation, facial recognition or detection, and autocorrect. Kristina emphasizes the importance of considering the benefits of AI in business, especially in the wedding industry where online presence is crucial for engagement with potential clients. She believes in the power of AI to save time, money, and resources in marketing for businesses.
In the wedding industry, content is key to reaching new clients and generating leads, but creating new content can be a challenge for professionals in the industry. Artificial intelligence (AI) can be a valuable tool for enhancing content creation and reaching a wider audience. With a free AI tool like ChatGPT, wedding professionals can generate content quickly and effectively, allowing them to post more frequently on platforms to their target audience. AI serves as a tool to enhance human writers, allowing for improved communication of products, services, events, and experiences. A free webinar is available to learn more about using AI in the wedding industry and generating more leads for businesses.
Free Live Webinar
Monday, April 3, 2023 12pm EST
Learn more and register here: https://mysoin.lpages.co/wedpro-ai-free-webinar/
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
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YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
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In this episode, Kristina is discussing the importance of social media engagement and how it relates to the success of vendors, venues, and businesses. She believes that social media should be social, and one way to be socially engaged is to like, comment, and share the different businesses' posts that you work with on social media.
Kristina emphasizes that liking a post is just a starting point, but it's essential to take the extra step and comment on the post to show support and camaraderie. The conversation emphasizes that engagement is crucial for wedding professionals to increase their presence and attract potential clients. Kristina stresses that community over competition is important and spending just a little bit of time on engagement can make a significant difference.
Kristina invites listeners to follow her on their preferred platform, and she will do the same in return. So, whether you are a vendor, venue, or business, take the time to be socially engaged on social media. Remember, by lifting the tide, we can all benefit and foster positive relationships. Allocate a small amount of time to engage on social media by liking, commenting, sharing posts, and being active in groups.
Remember, together we elevate each other in the world of social media!
Timestamps:
00:00:00 Leveraging Relationships with Vendors and Venues
00:02:00 Working Together to Elevate Each Other
00:04:00 Engaging with Social Media
00:13:00 Connecting with Others on Social Media Platforms
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
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Procrastination and work avoidance can feel like insurmountable obstacles that are hard to overcome - but it doesn't have to be this way! Tune into this episode as Kristina talks with Dr. Christine Li, a psychologist and procrastination coach, about how we can break through our own barriers of self-doubt. They explore simple techniques for managing distraction from the pandemic's ongoing impact on the wedding industry so that professionals in this field stay nimble. Tune into Dr. Li's peaceful yet powerful advice for getting out of your head, moving forward productively, and creating meaningful change today!
If you are someone who struggles with procrastination and work avoidance, then joining Dr. Christine Li's upcoming FREE Power of Productivity Bootcamp is an opportunity you do not want to miss. You will learn simple and effective techniques to help you get out of your own way and make progress towards your goals. By signing up for this bootcamp, you are taking a step towards a more fulfilling and productive life. Don't let procrastination hold you back any longer, sign up today.
FREE Power of Productivity Bootcamp: procrastinationcoach.com/kristina
Connect with Dr. Christine Li:
Instagram: https://instagram.com/procrastinationcoach
Twitter: https://twitter.com/christineliphd
Facebook Group: procrastinationcoach.com/facebook
TikTok: https://tiktok.com/@procrastinationcoach
Guest: Dr. Christine Li, Psychologist and Procrastination CoachDr. Christine Li is a clinical psychologist in New York for the past 20 years and who has been online as “Procrastination Coach” for the past 10 years. She helps people who are struggling with underperforming at work and at home to work smoothly and with high levels of productivity. Her unique coaching process is a blend of mindset strategy, time and emotion management tips, and a deep belief in the power we each have when we treat ourselves with love and good self-care. Dr. Li is the author of the book “5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Your Goals” and the host of the podcast “Make Time for Success.” Follow Dr. Li to learn how to ditch the guilt, judgment, and self-sabotaging and unhelpful habits so that you can feel focused and fulfilled in your life!
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
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In this podcast episode, Kristina discusses the key ingredients that should be present in a website, such as having a clear purpose, being informative and engaging, being mobile-friendly, having an easy-to-navigate design, and having contact information available. She highlights the importance of having a website design that looks great on both desktop and mobile devices. Visitors are increasingly staying on the homepage, so it is important to include enough information on the homepage to provide an overview of the website and its content. Kristina emphasizes essentials elements including a call-to-action, experiences, photos, videos, and testimonials. A call-to-action helps visitors know what to do next, while experiences and visuals showcase the business's offerings. Testimonials are crucial for building trust and showing potential clients the results of the person’s work.
Tune into this episode offering valuable insights and tips for businesses looking to improve their website's effectiveness. Remember, regularly reviewing and updating a website is crucial for ensuring that it accurately reflects the business's brand and attracts potential clients.
Timestamps:
00:01:57 Reviewing Your Website
00:04:58 Optimizing Your Website for Mobile Devices
00:06:41 Creating a Call to Action and Sharing Experiences to Build Trust with Potential Clients
00:11:35 Essential Ingredients for a Website That Converts Traffic into Leads
Resources:Website Essentials Checklist
https://mysoin.lpages.co/wedpro-website-essentials/
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions: Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me: Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
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Kristina Stubblefield shares insightful advice on maximizing the reach of your creative content - if you want to expand beyond one platform, repurpose your content! The algorithms work differently on each platform which means the feeds usually aren’t the same. What does that mean for you? That a post seen on Instagram probably won’t show up on the same person’s Facebook feed. The opportunities to reshape and refresh material can open new avenues for audiences across multiple platforms like TikTok and IG.
Consistency is key for success on digital platforms, and Kristina offers good tips to help you stand out from the crowd. Investing in a phone holder or tripod makes it easier to record video content that can be repurposed across all of your channels – no need to film twice! And if editing isn’t your thing don't worry – there are plenty of great software tools, editors and creators who can help make sure what you post looks perfect without compromising its authenticity.
Ever heard of batching content? It's the perfect way for wedding pros who have an endless supply of experience, tips and information to keep their followers interested - and coming back for more. Batch your photos or videos then schedule them out over time: it's a smart, efficient strategy that helps you make sure no-one misses out on any of your great solutions, services, or products.
Timestamps:
00:01:40 Creating Consistent Content Across Multiple Platforms
00:03:41 Repurposing Content for Social Media: Tips for Saving Time and Money
00:09:13 Tips for Consistent Social Media Content Creation
00:11:19 Creating a Content Library: Tips Your Online Presence
00:13:18 Repurposing Content for Maximum Reach
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
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Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
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Couples planning a wedding have more options than ever before, but it's essential for businesses to make sure they're seen. Studies show that Google dominates search engine usage - if your business isn't in the top of those results, you won't be considered by engaged couples! Don’t miss out on opportunity: ensure an up-to-date presence across all platforms – especially on Google – so potential customers can find you quickly and easily when researching their big day. Because no matter how unique or amazing your services may be -- if nobody sees them, there’s little chance of connecting with new clients who need what you offer.
With a complete and up-to-date Google business profile, you can show customers why they should choose to do business with you instead of competitors. Maximize credibility by regularly adding fresh photos and posts every seven days. For an extra boost, seek reviews on Google from past clients, vendors and others in your industry for added assurance that leads will be impressed when browsing online profiles. Make sure your business stands out from the crowd!
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
In this episode, Kristina is discussing the importance of consistency. Not with social media or content (although it's very important), but with your client experience. She believes that anyone in any stage of their business can benefit from utilizing processes to create the same experience for their clients. Kristina encourages business owners to provide each client the same amazing experience by having uniform processes and delivery.
From sales process, onboarding process, workflow process to an offboarding process, having these processes mapped out and in place can save time and money with each client. Kristina suggests starting with breaking down the journey of a client into stages, starting with the sales process. This can help ensure that all areas of the business are running smoothly and efficiently. She shares, it doesn't have to be a complicated process, and that you can even start with a piece of and a pen.
There are software and automation tools that can help you manage the process across multiple clients and events. The takeaway from this episode is that having a system and process in place is key to making sure clients have a uniform experience with your business. This will help business owners run their business with the least amount of time, energy and effort and allow them to focus on what they love.
Timestamps:
03:12 Exploring the Benefits of Establishing Business Processes
04:49 Creating a System for Your Client Journey
10:18 Systematizing Your Business to Increase Referrals and Save Time
13:20 Streamlining Your Business for a Smoother Client Experience
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
This episode is about how to pull more information out of yourself to share with the world, your community, and your ideal clients. To do this, it is important to take a step back and look at the solutions you provide for your clients. It is also important to think about what have you been asked from potential clients in the last week, or what have you had conversations about in the past few months. Writing down these things will help you to come up with content to share. Don’t forget about your experiences and knowledge when jotting down ideas for content. Additionally, it is important to be consistent with the content you share. Doing this will help to build the know, like and trust factor with potential clients. Remember, it may take time to develop and execute this process, but focusing and allowing yourself the space to establish habits will be beneficial in the long run.
Kristina encourages business owners to remember consistency is key and will produce results. It may not happen over night but implementing a process will help you develop good habits for delivering content long term.
Timestamps:
00:00:00 Creating Consistent Content
00:01:28 Creating Content Through Brain Dumps
00:03:51 Your Knowledge and Experience
00:10:48 The Benefits of Consistency
00:12:34 Implementation for Success
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
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Wedding professionals are often overwhelmed by the amount of inquiries, leads, and existing clients that they must manage. This can be referred to as a juggling act. Kristina Stubblefield, host of the WedPro Business Solutions podcast, has been discussing with professionals how to tackle this difficult task. To help wedding professionals, Kristina suggests using an all-in-one business software to track inquiries, leads and booked events. This software can help streamline processes, such as following up with leads, sending out proposals, and onboarding new clients. With the right software, wedding professionals can have a better pulse on their business and tackle the juggling act with ease.
This conversation discusses the difficulty of managing the different stages of the customer relationship process. It begins with the challenge of determining which inquiries are true leads and which should be treated differently. It then delves into the overwhelming task of managing inquiries, active leads, proposals, newly booked events, and existing book of business. The conversation suggests that an all-in-one system can help keep track of all of these stages. The conversation concludes with the goal of saving people time and money, and the importance of enjoying the work you love.
TIMESTAMPS
00:00:00 "Navigating the Juggling Act of Wedding Professionals: How to Streamline Your Business Processes"
00:01:23 "The Benefits of Utilizing an All-in-One System for Managing Leads and Inquiries"
00:03:24 Exploring the Benefits of Utilizing an All-in-One System for Wedding Professionals
00:09:00 "Exploring Software Solutions to Enhance Your Wedding Business"
00:11:51 "Navigating the Booking Process for Event Professionals"
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Listen in as I talk about how to protect your business from cyber threats with security solutions.
Let’s be honest, the thought of taking extra time of using complex passwords is not appealing. If you’re like most, you set a password and may think, “I’ll change it later.” The next thing you know, years have passed, and you now use that same password for multiple accounts. This may not be one of the sexiest topics in business, but it is one of the most important.
"Security should be at the top of the list because everything has gone online, and it may be an extra step, but I am here to tell you your business depends on it."
In this episode, I discuss:
1. What is the best way to make sure your business information is secure?
2. What are the benefits of using two-factor authentication?
3. Why should use a VPN when using Wi-Fi in public places?
Chapter Summaries:
[00:00:02]
How many of you use the same password across different platforms, different websites? In the grand scheme of business, security should be at the top of your list. Your business depends on it.
[00:02:19]
In public places, you should have a VPN turned on your laptop and devices that you use.
[00:09:18]
Some small businesses that get hacked or their data gets breached, don't survive. To have a more secure password is so worth it. Pay for a subscription for software that is encrypted to store that information.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
If you're feeling frustrated with your current appointment scheduling process and are looking for a more efficient way to schedule appointments or venue tours, then this episode is for you!
In this episode, you will learn:
1. How online appointment software work
2. How it helps wedding professionals
3. Other tips to help make appointment scheduling easier
"With scheduling appointments, follow up meetings, tours - online, it is a win-win for pros and their potential clients."I've been working with wedding professionals to help them get set up with online appointment software. It's important that it syncs with Google Calendar and/or iCal and allows you to customize it based on your specific needs. This software is useful for venues, wedding planners and vendors. On average, they are saving 3 to 5 hours a week on scheduling appointments. I love being able to help people utilize technology to save time and money. With this software, wedding professionals can program it to work for them, almost like an assistant.
Online Appointment Software: WedPro Appointments:https://appointments.wedprosolutions.com/
Join My Free Facebook Group for Wedding Professionals:http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
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BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND video testimonials are not only great for organic SEO but they are key for helping potential new customers make a decision to choose you for their wedding!
Overview:
1. 79% of consumers report they have watched a video testimonial to find out more about a company, product or service.
-
64% of consumers report that a video testimonial left about a product or service has helped them make their decision to purchase that product or service.
-
Video testimonials resonate more than written words as they are authentic and can convey feelings or emotions and what that client experienced with your business… and since as a wedding professional, you are selling an “experience,” video testimonials are priceless!
-
Help your potential customers make their decision to choose you by sharing video testimonials on your website and social channels.
Resources:
WedPro Testimonial Software
https://testimonials.wedprosolutions.com/
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
By nurturing and following up with your leads, you will increase conversions and book more events. Most of the focus is on generating leads and little to no attention on follow up or staying in contact with prospective clients. In this episode, you will learn:
- How you can nurture leads to convert more into booked events.
- The importance of following up and staying in contact with prospects.
- Why to consider using a system and having a process in place for leads.
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Chapter Summaries:
[00:00:02] - Kristina Stubblefield is the host of WedPro Business Solutions podcast. She wants to talk about the importance of nurturing and following up with leads.
[00:02:24] - There are many ways to increase your leads in the wedding industry, but let's talk about the importance of following up on the leads you get. If you don't have a process to follow, you might miss out on the opportunity to convert leads into sales or booked events.
[00:05:57] - When a potential client comes in, you should always respond to them within a certain amount of time. If they message you on Facebook, if they DM you in Instagram or message you in TikTok, don't reply with a message that says, contact me by email. Take time to reply using the platform they messaged in. Don't overcomplicate it.
[00:09:39] - Don't just follow up once with leads, set a reminder and continue to follow up and stay in contact. There is software you can use to track leads and conversions. But if you don't want to take the step right now to implement software, one way is to set a reminder in Google Calendar or a paper calendar. If you take the time to nurture leads, you will see results.
[00:14:12] - Kristina is passionate about the importance of following up on your leads. So much of the focus is on generating leads and not in the funnel process which produces higher conversion rates. She invites you to join her free Facebook Group, where she shares additional tips and resources.
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
In this podcast episode, Kristina is sharing one of her best year end tips with wedding professionals everywhere… and it revolves around your client’s journey! Listen in as she shares how to stand out from your competition, how consistency of systems & processes will book more business and ultimately how nurturing your current clients is just as important as nurturing new leads!
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
At any given moment, are you able to see a full snapshot of your business? Where you are with inquiries, booked events, past events, money coming in, expenses going out? Think of how time saving it would be to have something that simplified and automated all your processes and helped you keep an accurate pulse on what’s going on in any aspect of your business! Tune in to this episode to hear Kristina get vulnerable about how and why she avoided doing this for her own business for such a long time and how those software’s & systems that are now in place have made an indescribable difference in her business.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Are you now or have you ever been on the edge of burnout? Are you consistently accommodating everyone else’s needs and neglecting yourself and your own business? Tune in to this thought-provoking episode to hear Kristina review and reflect on her and her team’s accomplishments over the past 12 months, being grateful about the autonomy and control that comes with business ownership, why we need to celebrate what we’ve achieved, and how setting boundaries will help us find balance and much needed down time.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
In this episode Kristina shares the secret sauce recipe needed to achieve the goals you set for your business. How do you keep your plan in motion? Tune in to hear what Kristina discovered works for her and her team. From breaking your checklist of items down into simple, actionable steps and purposefully allotting time in your calendar to work on your business to respecting yourself and your business enough to set boundaries and realistic expectations, this episode will help make your allotted work time sacred and show you that prioritizing your business first will keep you moving towards success.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Do you take time to set goals for your business?Have you considered what you want to accomplish in 2023? In this episode Kristina is talking about strategic goal setting and why it is not only important to consider what you want for your business… but how writing it down and placing it where you can see it every day will help give you direction and guide you to the desired result. Listen in as Kristina explains how goal setting will keep you accountable by creating actionable steps, why it helps maintain your motivation and above all why it supports you in remaining focused on the result you desire.
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Free Strengthen Your Online Presence Challenge - click here
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Join Kristina for the FREE Strengthen Your Online Presence Challenge starting November 28th. Click here to register
In this episode Kristina is talking about how your mindset is the culprit keeping you from restructuring, refining, and growing your business and all that overthinking you’re so good at is keeping you from sharing your talents and solutions with the world! Tune in to hear an outpouring of motivational morsels that will help you push fear and doubt out of the way and embrace showing up online for your business and into the spotlight you so deserve… so you can be seen, heard, make an impact and above all else - be found in the digital space!
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:
Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Join Kristina for the FREE Strengthen Your Online Presence Challenge starting November 28th. Click here to register
If you tuned in to last week’s 3-part episode series, you are probably starting to understand the importance of being found online! And you certainly recognize that engaged couples are researching you, your social channels, your Google listing, your website and more before they ever have a conversation with you.
Q: Where do you even start to ensure your online presence and social channels are accurate and impressive representations of your business?
A: You start with your social channels and the FREE downloadable social media self-audit checklist that Kristina is sharing in this episode!
Tune in to hear the actionable steps you can take to strengthen your social media and overall online presence.
Resources:
Social Media Self Audit Checklist - Click here
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions: Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with Kristina: Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
We are back for part 3 of my energetic and information packed interview with bride-to-be and marketing business owner, Brittany Murphy, to discuss her less than desirable experience of searching for wedding vendors. The information that came to light in our chat was so jam packed with eye-opening information vital to all wedding businesses that we had to split it up into 3 episodes! Listen in to hear her frustrations and insights to ensure you aren’t making the same mistakes in your business.
In part 3, Brittany and I direct our attention to the sales process… down to the smallest of details that can make it feel like a luxury experience your clients will talk about for years to come. I think this sound clip from Brittany summarizes this episode well! "The sales process starts before you are ever, ever thought of the minute we get engaged, the minute our hands go to the online world to find resources, so if you are not there if you're not prioritizing it, you are missing out on the beginning of the sales cycle." - Quote from Brittany - WOW! Doesn’t that say a lot? All the honest… raw… unfiltered information discussed in this episode is not rocket science and I can assure you if you embrace the power of the pause during your slow season to implement just a couple of these solutions we offer, your sales will flourish!
Resources:
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
We are back for part 2 of my dynamic interview with bride-to-be and marketing business owner, Brittany Murphy, to discuss her less than desirable experience of searching for wedding vendors. Our chat was so jam packed with information vital to all wedding businesses that we had to split it up into 3 episodes! Listen in to hear her frustrations and insights to ensure you aren’t making the same mistakes in your business.
In part 2, Brittany and I dive deep into COMMUNICATION, setting expectations and the systems and processes you can easily put in place. I can pretty much guarantee you a direct advantage over your competition just by listening to and implementing a couple of the things discussed in this episode! I think my biggest take-away from this segment of our interview was that “each wedding client should be more than a transaction… it’s a working relationship and it is your job as the wedding vendor to make it personal!
Resources:
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Today's episode was such a gold mine of information and contained so many eye-opening moments for wedding vendors that I am splitting it up in 3 parts! I sat down with bride-to-be Brittany Murphy, who also happens to be a marketing business owner, to discuss her less than desirable experience of searching for wedding vendors. Listen in to hear her frustrations and insights to ensure you aren’t making the same mistakes in your business.
In part 1, Brittany and I discuss how a wedding vendor search is a reactive process due to getting engaged, having a set of problems that need to be resolved and looking for solutions to those problems through online searches… and today’s savvy searchers aren’t just looking at reviews, photos, videos, your website information, and social media presence, they are looking at the whole picture! These savvy searchers also have limited time to do their research. Are you making their experience easy? This first experience they have of you and your online presence needs to give them the know, like and trust factor or they will get bored, give up and move on! I hope you’ll tune in to this “POWERBALL” of an episode! It will change your thinking about the way you are… or aren’t marketing your business!
Resources:
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Follow WedPro Business Solutions:Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions
Connect with me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Monica Richard, Master Wedding Planner™, has learned that the most important client is not the one paying the bill, but rather the guests who will be attending the event. This is because the goal is to create an event that will be remembered and talked about long after it is over. Listen in to understand why Monica is selective about the events she takes on to ensure each gets the attention it deserves. We also discuss boundaries with clients, appropriate service pricing and creating unforgettable events.
In this episode, you will learn the following:
1. The importance of considering the guests when planning events, instead of just the client.
2. The similarities between a wedding and a sports event, and how understanding this can help event planners.
3. The importance of setting boundaries in event industry, both for the planner and the event.
Resources:
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Guest Information:
Monica Richard
Mon Amie Events, Inc was founded over 10 years ago by Monica Richard, MWP ™. Her strength lies in making her clients’ experience less stressful and more magical. This stems from her background at Walt Disney World. By focusing on logistics, Monica’s goal is to make each of her clients feel as though they are guests at their own events, while allowing them to step into a fantasy beyond their wildest expectations.
While awards and accolades have come from a number of industry magazines, blogs and organizations, including being named to the Indianapolis Business Journal 2015 Class of 40 Under 40, Monica is also proud to be part of the faculty for Indiana University. She is seen as the preeminent leader in social special event planning, so has served as an adjunct instructor at her alma mater Indiana University. (both in Bloomington, IN and at their Indianapolis campus.) Monica also has joined the exclusive ranks, being one of the first fifty people in the world who has earned the distinction Master Wedding Planner™
Click here to learn more about Monica and connect
Connect with Kristina Stubblefield:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
This episode was recorded at Hotel Carmichael, Autograph Collection located at
1 Carmichael Sq, Carmel, IN 46032.
In this episode, Kristina Stubblefield talks about why marketing plans are essential for all businesses. A marketing plan is a strategic roadmap that can help you set goals, stay consistent, stick to a budget and keep you motivated. An effective marketing plan can help you achieve your business goals.
"Having a plan of action for marketing your business allows you to get the most out of your marketing dollars."In this episode you will learn:
1. What is a marketing plan?
2. Why is it important to have a marketing plan?
3. What are some things to consider when creating a marketing plan?
Resources:
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Schedule A Free Discovery Call
https://bookme.name/soinmediagroup/15-minute-discovery-call
Chapter Summaries:
[00:00:01] - Kristina Stubblefield is talking about marketing plans. She believes everyone should have a marketing plan, no matter what the size of their marketing budget.
[00:00:40] - A marketing plan is a strategic roadmap that businesses use to organize, execute and track their marketing strategy over any given period. Having a plan of action for marketing your business allows you to get the most out of your marketing dollars. Marketing your business is important because it needs to be divided out throughout the whole year.
[00:06:39] - In the digital landscape, you have to be consistent to stay visible. Having a marketing plan can help you and your business with getting your name out there.
[00:09:45] - Having a marketing plan can help you reach your goals and book the number of events you want to book. If you don't have the knowledge or experience or don't feel completely comfortable with coming up with a plan on your own, reach out to me or someone to help you.
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage Loved this episode? Click here to leave me a rating and review!
You can quickly waste a lot of time (that you don’t have) and cause yourself additional stress by working out of your email inbox. If you are searching for emails from leads so you can follow up or if you are trying to find that one email for an upcoming event in a crowded inbox, you will want to tune into this episode.
"It can cause unnecessary stress in your business."
Many wedding professionals spend a lot of time in their email inbox instead of working on their business or focusing on what they love, events. There are several hidden dangers that might not be obvious when depending on your inbox for running your business including distractions that can suck time out of your day. There are tools available to help you manage your inbox and they can provide immediate relief. However, I recommend listening to this episode as I discuss the importance of having a business software to manage events, leads, communication and so much more.
In this episode, you will learn the following:
1. Tips on how to work out of your email inbox without getting overwhelmed
2. A tool that can help you keep your focus on the emails that are already in your inbox
3. How having all the information regarding an event stored in one place can save time, money and stress.
Resources:
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Boomerang
https://kristinastubblefield.com/resources
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Tune in to this episode to hear Kristina explain about the website updates that need to happen to showcase your work and the solutions you provide to your clients. A website powered by up-to-date content will keep it fresh, relevant, and working for you as one of the sharpest tools in your marketing toolbox.
"Your website is a powerful tool to have in your marketing toolbox."
I'm Kristina Stubblefield, host of WedPro Business Solutions. I've been doing websites since the AOL community – a long time. I think people forget about updating their websites Time passes quickly and your services, pictures and videos can become out of date. Your website is the foundation of a business. Engaged couples do a lot of research on the Internet - Google, social media platforms, etc and before they pick up the phone, email, schedule a meeting or an appointment, the likelihood that they end up on your website is pretty good. Wedding professionals should update their websites at least once a month to make sure they have the most recent events and experiences.
In this episode, you will learn the following:
1. The importance of updating your website regularly
2. The role of video content on your website
3. The power of testimonials in marketing your business
Resources:
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Chapter Summaries:
[00:03:34] - Wedding professionals should update their websites at least once a month to make sure they showcase their most recent pictures and videos of events. They also need to review their calls to action and make sure their links work. Kristina talks about the importance of having a good website with video content and why she thinks it's important to include testimonials. Remember, seven or eight out of ten people use mobile devices, so it must work correctly and look good on all platforms.
[00:15:05] - The biggest takeaway from this episode is keeping your website up to date. Your website is a powerful tool to have in your marketing toolbox. You have traffic coming to your website and you want the most up-to-date information to help people consider you as a vendor for their special day.
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Kristina Stubblefield reveals the power of email marketing in this episode, which can not only help nurture client relationships but also establish you as an authority in your industry.
"Email marketing is 40 times more effective than social media in helping your business acquire new customers."
With over 14 years of being an email marketing software partner, Kristina Stubblefield, has seen firsthand the effectiveness and how much it has evolved. Email marketing is a great way to build the know, like and trust factor with potential clients and allows for substantial brand recognition. According to 80% of professionals, email marketing drives customer acquisition and retention. With email marketing, it's important to use a software that tracks the number of people who open the email and click on the links. To get the most out of your efforts, businesses should have a strategic marketing plan that incorporates email marketing.
In this episode, you will learn the following:
1. Email marketing is 40 times more effective than social media in helping your business acquire new customers.
2. According to 80% of professionals, email marketing drives customer acquisition and retention.
3. Email marketing can be used to build relationships and brand recognition for the future.
Resources:
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Software & Tools: https://kristinastubblefield.com/resources
Chapter Summaries:
[00:00:02] – Kristina Stubblefield is talking about email marketing on WedPro Business Solutions. She has been a partner of email marketing software since 2008. Email marketing is 40 times more effective than social media in helping your business acquire new customers. According to 80% of professionals, email marketing drives customer acquisition and retention.
[00:05:25] - Most of the time, businesses don't follow up with the list they got from wedding show or any existing client or lead lists. It's important to use an email marketing software that tracks the number of people who open the email and click on the links. Kristina explains how to use email marketing to build relationships and brand recognition for the future. She advises people to create a strategic marketing plan for their business and follow up on their leads with a follow-up emails.
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
If you are feeling frustrated with your current appointment scheduling process and you are looking for a more efficient way to schedule appointments or venue tours, then this episode is for you!
In this episode, you will learn:
- How online appointment software work
- How it helps wedding professionals
- Other tips to help make appointment scheduling easier
"With scheduling appointments, follow up meetings, tours - online, it is a win-win for pros and their potential clients."
I've been working with wedding professionals to help them get set up with online appointment software. It's important that it syncs with Google Calendar and/or iCal and allows you to customize it based on your specific needs. This software is useful for venues, wedding planners and vendors. On average, they are saving 3 to 5 hours a week on scheduling appointments. I love being able to help people utilize technology to save time and money. With this software, wedding professionals can program it to work for them, almost like an assistant.
Online Appointment Software: WedPro Appointments:https://appointments.wedprosolutions.com/
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
In this episode Kristina is talking about the value of video testimonials from happy clients and how they are outranking and out-performing written testimonials... And getting them is a whole lot easier than you think! Turn your happy clients into spokespeople for your business.
Tune in to this episode to hear more!
BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND video testimonials are not only great for organic SEO but they are key for helping potential new customers make a decision to choose you for their wedding!
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79% of consumers report they have watched a video testimonial to find out more about a company, product or service.
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64% of consumers report that a video testimonial left about a product or service has helped them make their decision to purchase that product or service.
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Video testimonials resonate more than written words as they are authentic and can convey feelings or emotions and what that client experienced with your business… and since as a wedding professional, you are selling an “experience,” video testimonials are priceless!
-
Help your potential customers make their decision to choose you by sharing video testimonials on your website and social channels.
Resources:
WedPro Testimonial Softwarehttps://testimonials.wedprosolutions.com/
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Onboarding can help your business in more ways than you might think! You'll learn about onboarding, setting expectations with clients, and streamlining your onboarding process.
"In the grand scheme of things with efficiency and saving time and money, it's a lot easier to have a software that automates some of these steps for you."
I'm Kristina Stubblefield, and today we're talking about onboarding. Over the years, I've been very fortunate to to work with many wedding professionals, all different types of vendor categories. And one of my favorites is with systems and processes. As busy wedding professionals, really putting in place systems and processes can help you save time and money, but it can also help you define your client experience and build better relationships with clients. This in turn can help you with referrals down the road. So, onboarding is a critical part for any wedding professional. Regardless if you're just getting started as a wedding professional or you've been in the wedding game for many, many years, you should have an onboarding process that is duplicatable.
In this episode, you will learn the following:
1. Onboarding: what is it and why is it important?
2. Great time to set expectations with clients
3. Streamlining your process: how to simplify
Resources:
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Chapter Summaries:
[00:00:01] - Today on WedPro Business Solutions, Kristina Stubblefield is going to talk about onboarding. Kristina has worked with a lot of wedding professionals over the years and she believes that putting in place systems and processes can help you save time and money as well as define your client experience.
[00:00:55] - Onboarding is a critical part of any wedding professional's onboarding process. It's not going to be the same for everyone. Depending on what industry you're in, he shares some tips on how to do it for your own business. For more information on Onboarding, visit her website, www.kristinastubblefield.com.
[00:02:09] - Engaged couples want convenience. The easier and more efficient the process, the better for both the client and the business owner. It will save you time, energy, effort and money.
[00:04:31] - Share with your client the steps of the booking process. Make a welcome email and a confirmation email. Set the boundaries and let them know how best to communicate with you. Let them know your hours. It's about building a relationship with your client and keeping the lines of communication open.
[00:11:44] - Kristina shares her advice on how to set up an effective onboarding process for your business. She encourages people to evolve their business and their processes.
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
By nurturing and following up with your leads, you will increase conversions and book more events. Most of the focus is on generating leads and little to no attention on follow up or staying in contact with prospective clients. In this episode, you will learn:
- How you can nurture leads to convert more into booked events.
- The importance of following up and staying in contact with prospects.
- Why to consider using a system and having a process in place for leads.
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Chapter Summaries:
[00:00:02] - Kristina Stubblefield is the host of WedPro Business Solutions podcast. She wants to talk about the importance of nurturing and following up with leads.
[00:02:24] - There are many ways to increase your leads in the wedding industry, but let's talk about the importance of following up on the leads you get. If you don't have a process to follow, you might miss out on the opportunity to convert leads into sales or booked events.
[00:05:57] - When a potential client comes in, you should always respond to them within a certain amount of time. If they message you on Facebook, if they DM you in Instagram or message you in TikTok, don't reply with a message that says, contact me by email. Take time to reply using the platform they messaged in. Don't overcomplicate it.
[00:09:39] - Don't just follow up once with leads, set a reminder and continue to follow up and stay in contact. There is software you can use to track leads and conversions. But if you don't want to take the step right now to implement software, one way is to set a reminder in Google Calendar or a paper calendar. If you take the time to nurture leads, you will see results.
[00:14:12] - Kristina is passionate about the importance of following up on your leads. So much of the focus is on generating leads and not in the funnel process which produces higher conversion rates. She invites you to join her free Facebook Group, where she shares additional tips and resources.
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
If you don't know where your domain, website, and email are located, you could lose access to them forever. In this episode you will learn:
1. The importance of knowing where your domain is registered
2. Making sure you have login information for your domain, hosting and email account
2. Why you need an SSL certificate for your website
"I cannot tell you the number of times that someone has been referred to me or someone has found me because their website is not working. Whether their domain did not auto renew, they're not receiving emails, or someone hacked into their website. However, they don't know any login details."
I want to make sure you have access to your domain, website, and email login information. I can't tell you how many times I've been contacted by a business owner in a panic because they can't access their website or email. It's really important to have this information on hand so that you can quickly resolve any issues that come up. I've put together a checklist to help you make sure you have all the information you need. I hope it helps you avoid any stressful situations in the future!
Resources:
Click here to access my Domain, Email & Website Tips, Terms & Definitions PDF
Chapter Summaries:
[00:00:01] - Kristina has been involved with websites, domains and e-mail servers for more than 20 years. Kristina believes it's important for business owners to know how to log in to manage their domain, website and emails accounts.
[00:02:56] - There are a few different parts to having a website. You have to pay for hosting (your space out there on the internet). Most websites that people come out with now have SSL certificates built in. It is critical that not only your website functions correctly as well as your domain, but also your email.
[00:07:34] - People don't realize their options when it comes to their domain names. They should know what company has their domain and if they have login information for that, their domain for their business should be in their name. If not, they have an uphill battle to figure out what to do.
[00:09:29] - In the show notes where you're catching this video, or on my website. You can get access to WHOIS SC. If you don't know whose name your domain is or where the domain is, I've got a solution for you. In the middle, there's three sections with contact information. You want to make sure you either see your information there, or what we recommend is domain privacy for almost every one of our clients.
[00:13:14] - Kristina explains to her clients how to set up their domain, their email, their website, their social media access, their content and security.
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
If you're not on TikTok, you're missing out on the highest social media engagement rates per post and the chance to be found by engaged couples who are using the platform to do their research for wedding professionals. Short form video allows for creativity and visibility!
I’m discussing the mind-blowing TikTok statistics you can not ignore!
Here's a breakdown of what is covered:[00:00:02] - It’s not just a dancing or lip-syncing platform
[00:01:36] - Facts and figures that blow people away
[00:04:14] - Wedding talk and #weddingtok
[00:12:39] - Don’t miss the opportunities for brand awareness and visibility
Show Notes:"I'm not one that immediately hops on a bandwagon and shares with all my clients, oh, you should do this. And it really took me a little while to experience it on my own and with my coaches, to open my eyes on the benefits of on this platform”
In this episode, you will learn the following:1. TikTok has high engagement rates per post, meaning that your content is more likely to be seen and interacted with on this platform than on others.
2. TikTok is being used by more and more people for wedding research, so if you're not on the platform, you could be missing out on potential customers.
3. There are strategies you can use to make your TikTok content more visible, even if you're not a dancing chicken on screen.
Resources:Visit www.kristinastubblefield.com for upcoming workshops.
Chapter Summaries:[00:00:02] - Kristina Stubblefield is talking about TikTok in today's episode of WedPro business Solutions. She didn't start off being a fan of TikTok, being in the digital marketing space and living through many digital ages. Now she's convinced by her own experience and working with her own coaches.
[00:01:36] - TikTok has over 1 billion monthly active users. It's been installed 3 billion times. 167,000,000 Tik tok videos are watched in an internet minute. It has the highest social media engagement rates per post. This is good news for wedding professionals.
[00:04:14] - TikTok is a social media app that is centered around short form video. #weddingtok has over two 4 billion views. Wedding professionals are using TikTok to share tips, inspiration and best practices. It's a trend that is not going to change in the future. TikTok is a useful tool for business owners looking for ideas for their marketing strategy. The first step is signing up for an account and browsing the platform. Next, make sure your profile is filled out and narrow down your messaging. Make sure you connect your Instagram account to your TikTok account.
[00:12:39] - Kristina Stubblefield explains the importance of having a TikTok account and how to use it as part of your marketing strategy. Engaged couples are using TikTok to do their research and find wedding professionals. Kristina is doing some in person classes in the Louisville, Kentucky and Southern Indiana area. Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
I had so many people ask me about systems and processes. So I want to just take a few minutes on this episode to really explain it. Most people don't realize I have an IT and marketing background. And I say to people that I specialize in systems and processes as well as online visibility, content creation, they kind of look a little puzzled. So I found a really good explanation that I like, and that is a system is the core element that you want to have or implement in your business. It's something that helps your business run. The processes are the things you do in order to make this system work most efficiently.
In this episode, you will learn the following:
1. How systems and processes can help streamline your workflow and save you time and money
2. How to document your own business processes in order to analyze and improve them
3. How automating certain business processes can free up time and energy
"You use systems and processes to run your business more smoothly."
Resources:
Click here to access my resources mentioned in this episode.
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Chapter Summary:
[00:00:02] - Kristina Stubblefield explains the difference between systems and processes on this episode of WedPro Business Solutions.
[00:03:18] She explains how to write down the steps you have for onboarding a new client and how to make it easier to work with a client. It took her a long time to get to where she has core systems that she uses and documented processes for different services.
[00:07:26] A business owner needs to figure out the main steps in his or her business that have to be done and how they can be streamlined. Most of the time, people that he or she works with, over half of the steps can be combined and or automated automation can save time and money.
[00:08:13] Kristina explains to her clients how to improve their business processes. She explains to them how to document their processes and how to fine tune them to save time and money.
[00:18:32] Kristina encourages her clients to join the Facebook group to get feedback on this episode and explain the processes. Start documenting and I cannot wait to hear how it's going.
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Do you want to learn how to set boundaries and expectations with clients without feeling guilty? In this episode, I'm sharing a solution of using an auto responder.
"When we start to see results, we're like, oh, wait a second, what else can I do?"
In this episode, I'm ready to share one hack that you can start using immediately to help you with boundaries and setting the expectations. Now, you may be thinking to yourself, what is she talking about? Well, it's something that everyone should have access to with their current email. I'm talking about auto responder and sharing a tool I use for more focus called Boomerang.
In this episode, you will learn the following:
1. How an autoresponder can help you with boundaries and setting expectations
2. How I use Boomerang for Gmail to pause your inbox and better focus on what you're doing
Resources:
Click here to access my resources mentioned in this episode.
Chapter Summaries:
[00:00:02] - Boomerang is an auto-responder for Gmail that Kristina uses to help her with setting boundaries and managing expectations. Boomerang is an email app that stops the inbox and allows you to focus on what you're doing. You can setup an autoresponder for all emails while your inbox is paused.
[00:11:30] - Kristina shares another productivity tip of using do not disturb on your phone. This eliminates constant interruptions including calls and notifications. It's been a help to cut down on the number of times she picks up her phone.
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Do you feel like you're spinning your wheels when it comes to marketing your wedding business? You're not alone. Many wedding professionals have been told to do things that just don't work, and it can be frustrating. If you're ready to learn how to market your business effectively tune into this episode to learn:
- The importance of target market research in order to simplify marketing efforts
- How to create a marketing message that resonates with your target audience
- The value of utilizing technology and social media in marketing
It's so easy to overcomplicate marketing today, but if we're going to be successful, we need to find ways to simplify it. One of the very first fundamentals of marketing is target audience. And I can tell you from working with many wedding professionals, when I have even a brief conversation about target audience, most of the time they just say "engaged people." But not everybody that's engaged is going to be an ideal client for you.
Chapter Summaries:
[00:00:01] - Tim Fitzpatrick of Rialto is a marketing marketing coach and consultant. It's easy to overcomplicate marketing today. So if we want to be successful, we need to find ways to simplify it.
[00:00:54] - Tim explains how to narrow your target audience and focus on your ideal clients. He suggests asking yourself three questions to find out who is your ideal client. Psychographics is when We Get Into People's heads and Find Out Who they are and what they Are looking for, it Gives us an idea of who These people are. So that If I Just Handed That Piece Of Paper To somebody, they Would Go, oh, I know somebody You Should talk To.
[00:06:49] - In the wedding industry. People are overwhelmed, and there's no better time to funnel down and hone in on your exact ideal. Client life and business are so much better when you know exactly who you intend to work with.
[00:09:17] - Once you understand who you want to work with, you can create a list of potential clients. Then you can focus on how to communicate what you do. Less is More when it comes to marketing, people talk too much about themselves in their marketing messages. People don't need to know about all the details. They just want to go to their wedding and enjoy it. People are leery about technology and automations.
[00:21:47] - Kristina advises business owners to have their own onboarding process. She also advises them to listen to their clients, the wording that they're looking for, to describe their products or services to use for other people to buy them.
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Connect with My Guest:Tim Fitzpatrick, Rialto Marketing
www.rialtomarketing.com
Resource: growthmarketingplan.com
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
Are you a wedding professional looking for more marketing opportunities? In this episode, I'm sharing strategies on how to market yourself before, during, and after a wedding show!
You will learn:
1. What opportunities are there for marketing and promotion leading up to, during, and after a wedding show?
2. What are some tips for making the most of a wedding show, including maximizing content opportunities?
3. How can you stay top of mind with potential clients after a wedding show, even if they're not ready to book your services yet?
"The key is follow up. Staying top of mind."
I was just at a wedding show and I realized there are so many opportunities for marketing leading up to the show and after. I encourage anyone participating in a wedding show to take advantage of the opportunities to market their business before and after the show. You can use social media platforms like TikTok and Instagram to promote that you're going to be at a show and also to post about your experience at the show. It's also important to collect email addresses so you can send a follow up email blast after the show with information about your business. And finally, don't forget to stay top of mind by posting regularly on social media and sending out quarterly or monthly newsletters.
Resources:
Email Marketing - Click here to access my resources mentioned in this episode.
Chapter Summaries:
[00:01:04] - If you are participating in a wedding show, you need to promote that you're going to be at the upcoming show. You could send an email blast to your database with the details of the show and a video message.
[00:03:50] - On the show day, wedding pros should get set up as quickly as possible. They should use the opportunity to take pictures, videos, maybe selfies and videos of their booth. They can also do videos of themselves to use on their social media into the future. If they work with other vendors, they should take a selfie with them and tag them.
[00:05:30] - Kristina shares some tips on how to promote your business at a wedding show. Before the show, put up a story on social media platforms and tag the location of the event. Send a follow-up email to the list of the attendees. After you send an email, make sure you have plenty of content that you can use for a few days, a few weeks, or even a few months down the road to build a content library. Follow up is key for a successful marketing strategy. Follow-up is a good way to build relationships and trust.
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
If you're a wedding professional looking for ways to increase your visibility online, then this episode is for you. This episode goes through the free solution, Google My Business that can help get you the result you're looking for.
"I firmly believe you should have a process in place to follow for better consistency."
I'm Kristina Stubblefield and in this episode of my podcast, I'm talking about one of my favorite topics - Google My Business. I love Google My Business because it is a powerful tool that is free to use. With Google My Business, you can post right inside your listing on the first page of Google. This is important because 90% of searches are done on Google. Your post will show up right in the Google Knowledge Panel, which is on the right hand side when you do a Google search. This is a powerful tool because when you have things going on with your business, you have a new product, a new service, or a new video, you want that information to be easily accessible to potential customers. The best part is that it doesn't cost you anything to.
In this episode, you will learn the following:
1. The importance of having a Google My Business profile for visibility, and how to set one up if you don't already have one.
2. The importance of consistency and posting at least once a week on your profile.
3. The importance of photos and videos on your profile, and how often to update them.
Resources:
Click here for the Google My Business Checklist
Chapter Summaries:
1) In this episode of Web Pro Business Solutions, Kristina Stubblefield explains how to create a Google My Business profile to increase visibility for your business. It's free and it's easy to create. Consistency is key with social media platforms like Facebook, Instagram, Pinterest and Twitter. Google. My business is a powerful tool. It's the number one search engine, and 90% of searches are good. It doesn't cost you to be on it if you don't have one. You can go through the steps to set up an account.
2) Most Google my business accounts will have an option to verify their account by text message or email. Wedding professionals need to update their profile regularly to keep it up to date with their business. Google is the number one search engine and 90% of the searches are done there.
3) Kristina has put together a cheat sheet of the important things to make sure your Google My Business profile has and you can get that information in the show notes or below this video. Make sure you're in Kristina's free Facebook group and get a link to join.
Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/
Connect with Me:Website: https://kristinastubblefield.com/
Instagram: https://www.linkedin.com/in/kristina-stubblefield-057074a/
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage
Loved this episode? Click here to leave me a rating and review!
The weekly WedPro Business Solutions Podcast offers systems and process solutions as well as marketing tips to increase your visibility in the digital space, so you scale your wedding business and see a higher return on your investment. For over 16 years, Podcast Host, Kristina Stubblefield has served as a marketing strategist and business coach. She was also once a wedding vendor. In these easily digestible and informative podcast episodes, Kristina will provide business solutions and marketing information that can be immediately implemented to make an impact on your business.
Connect with Kristina Stubblefield:
Website: www.kristinastubblefield.com
Facebook: https://www.facebook.com/kristinastubblefieldpage
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/