Martial arts leader John Graden, author of "The Truth About the Martial Arts Business," shares his rants, raves and reviews on the current landscape of the professional martial arts world.
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Martial Arts Teachers' Association Director John Graden interviews Roland Jackson on how he has been able to have his school recognized as an "approved vendor" in 12 public schools.
John Graden describes his new Quantum Leap Program and interviews world taekwondo champion Kathy Marlor on planning for 2006 and how to increase revenue and retention with musical forms.
Martial Arts Teachers' Radio Hosted by John Graden
We specialize in helping teachers who would like more students in their school or class, but feel stuck. If you love to teach the martial arts, we will help you attract many more students, enroll them and keep them for a long, long time without sacrificing student quality.
The focus of this program is the new landscape for selling martial arts products in your pro-shop.
John Graden, founder of NAPMA, ACMA and Martial Arts Professional presents... Martial Arts Teachers' Radio
Show 1 - Trial vs. Non-Trial Lesson Enrollment Strategies
www.martialartsteachers.com
The Truth About the Martial Arts Business by John Graden
The Table of Contents
Foreword by Brian Tracy Preface Introduction: What is a Martial Arts Professional?
Section One: The Core Dynamics Chapter One: The Control Factor Chapter Two: Finding Your Own Voice Chapter Three: Value What You Do Chapter Four: Clarity of Purpose Chapter Five: Black Belt Eyes
Section Two: What Works Chapter Six: Positioning Your School for Success Chapter Seven: Your Most Important Negotiation Chapter Eight: Trial vs. Non-Trial Enrollment Strategies Chapter Nine: How to Teach a Trial Lesson Chapter Ten: A Bakers Dozen of Revenue Streams Chapter Eleven: How to Set Your Tuition Chapter Twelve: What It Costs to Get a New Student Chapter Thirteen: Agreement vs. Non-Agreement Student Plans Chapter Fourteen: How to Make Cash Outs Work Chapter Fifteen: How to Determine Your Retention Chapter Sixteen: How to Improve Renewals and Retention Chapter Seventeen: Curriculum Design: The Recipe Book for Your School Summary: A School Full of Pooh Bears
Appendix Section Appendix I: Owner Questionnaire