Video Marketing Secrets | Simple Strategies for Outrageous ROI: Recent Episodes
The Draw Shop
Welcome to Video Marketing Secrets: Simple Strategies for Outrageous ROI - a podcast by The Draw Shop. Here, you will learn the most creative and cutting-edge video marketing strategies to help you attract, nurture, and convert your ideal customers throughout your sales funnel. Hosted by Summer Felix-Mulder.
In this episode of Video Marketing Secrets, Leo Falkenstein, Co-Founder and Executive Producer at Consume Media, joins Summer Felix-Mulder to share B2B video marketing nuggets of wisdom regarding video creation strategies, why video impacts your overall marketing strategy, and the best platforms to share your content on.
In this episode of Video Marketing Secrets, Christina Skillman, CEO and Creative Director of Skillman Video Group, joins Summer Felix-Mulder to share video content strategies to grow your business using Google's updated video indexing tool.
In this episode of Video Marketing Secrets, Kate Bradley Chernis, Co-Founder and CEO of LatelyAI, joins Summer Felix-Mulder to discuss how Artificial Intelligence can help you turn long-form content into evergreen social media gold.
In this episode Video Marketing Secrets, David Lisowski, Owner of Foxal, shares how small business owners can attract more clients and gain their trust with video content and how to perfect it when you're uncomfortable on camera.
Today we have a special episode of Video Marketing Secrets. Though each episode is unique, this guest is absolutely fantastic, and his wisdom might become a game-changer for you and your brand. Brandon T. Adams, a 2X Emmy Award-Winning Producer, host of the TV Series Success in Your City, Podcaster, Speaker, Inventor, Advisor, Crowdfunding Expert, Media Expert, and serial Entrepreneur, shares his best-in-class insights to help you leverage the power of video marketing to grow your business.
If you want people to see your brand as the authority in your industry, it feels like testimonials are the only way and the only path to making that happen. But what if you are a brand new company? What if you are a total startup with a brand new offer, and you just haven't had the opportunity to rake up those dozens of great testimonials?
Leverage alternative marketing tools to position your company as the go-to expert in your niche. Today, we discuss five of them you can use to grow your business.
Video marketing is about promoting each video you create for maximum ROI, getting as many views on your video content as humanly possible, or maybe even going viral so your message can touch thousands of people. But you also want to produce videos that only one person will ever get to see, which are essential to your business's success.
In this episode, Summer Felix-Mulder shares her top three types of videos that will help you implement personalized and nurturing videos in your marketing strategy, make you stand out, and convert more customers.
Live videos are probably the best way to engage and connect with your audience given that the majority of people are visual learners. Though it might be awkward for you, showing up on camera and communicating with people can do wonders for your business.
To help you get the most from live video marketing, Gary Cassady, the Co-Founder at BizCommander, joins Summer Felix-Mulder to discuss how to live stream, how to present yourself on camera, what you should be talking about, and even how to interact with your audience.
Video marketing produces insane business results, including more leads and ROI. B2B marketing videos are more than another advertising resource, but more a tool to educate your audience, create connections and build the face and personality of your brand.
Tyler Lessard truly believes in that. Considering his experience, we agree with him. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the Chief Feeder of Sales Feed, and the Author of The Visual Sale book.
Tyler is a marketing and sales expert that works with businesses to help them integrate video content into their marketing and sales strategies. Today, he shares what makes video marketing so impactful, how sales teams can use videos in the buying process, and how to grow your business using video marketing.
Digital courses can be massively useful when it comes to growing your business. It gives you the opportunity to take all your expertise and use it to impart real value to other people. But many people still hesitate for various reasons. They might feel uncomfortable sharing their insider knowledge, insecure about their talking skills, or simply believe they have nothing to say. That is not the case. As long as you have achieved some results in your personal or professional life, you can create a digital course.
Just listen to Amy Porterfield, a successful marketer, and digital creator expert. Amy joins the Video Marketing Secrets podcast to share the game-changing value of a digital course for your business, how to choose a topic for your course, and how to overcome the struggle associated with filming yourself.
Here at the Draw Shop, we believe that there is no one-size-fits-all solution. Period. If you treat all of your prospects the same and construct cookie-cutter funnels, your business is likely to suffer. Your prospect should be met where they are on their journey, this is how you convert and close deals. In order to generate leads for your business, we want to make your business a lead magnet so that people will pounce on it. Find out how by listening to the latest episode, right here on Video Marketing Secrets!
When most entrepreneurs wanna get the most out of their marketing funnel, their go-to solution is putting more into it. So more traffic, ad spend, emails, leads, and on a certain level, it makes sense. Chasing more traffic and customers is a simple path. But it only brings linear returns. That is nice. But if you want exponential growth, start pursuing quality over quantity. The results might double, triple, or even quadruple your funnel's performance. In this episode, we will explore a few strategies to create those improvements and five types of videos you can plug right into your existing marketing funnel that will boost your conversions and sales.
Video marketing is a huge trend today. People are watching more videos than ever, and marketers feel very optimistic about the ROI they bring, as videos generate massive traffic, leads, and sales. Nonetheless, many are still scared to push the play button, record, and upload their videos. Why is that happening? How can you approach video marketing successfully, and why is video flow important?
To learn some of the best video marketing hacks, we invited George B. Thomas, a HubSpot Helper, and Owner of George B Thomas Company. George has more than thirty years of sales and marketing experience. His true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success.
George helps companies streamline and grow using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. He utilizes his graphic design, web development, and HubSpot expertise to partner with, teach, and develop solutions for companies looking to build their businesses and increase revenue. Moreover, George is the creator of the HubEd Helper YouTube channel, HubEd Helper podcast, and HubEd Helper blog. He is also a professional speaker on marketing, sales, and videos.
Storytelling through video content is challenging at best, but telling stories that make people feel smart is an entirely different story. I share the story of how my business partner and I first created video content in a garage and the origin of The Draw Shop. We also cover the art of making over $100,000,000 for clients through stories.
Marketing your business is more challenging than ever, and entrepreneurs have a hard time growing their businesses. That is because many assume that online marketing is the same as it was ten years ago.
In the first episode of the Video Marketing Secrets | Simple Strategies for Outrageous ROI podcast, I will share how online marketing has changed, create compelling content your audience will love, generate tremendous ROI from your marketing campaigns, and many more.
Summer Felix-Mulder is the Founder and CEO of The Draw Shop, an advertising agency that creates video content marketing. Throughout her entrepreneurial career, Summer built and sold several successful businesses and helped multiple clients leverage their marketing strategies.
For more than a decade, she has been helping entrepreneurs to multiply their revenue and become industry leaders through the power of video. Summer decided to bring those same game-changing secrets to her new podcast, Video Marketing Secrets | Simple Strategies for Outrageous ROI.
In the following episodes, Summer will share the strategies, tactics, and lessons proven with over 7,000 clients across dozens of industries, like Joe Polish, Amy Porterfield, Arianna Huffington, Todd Herman, and others.
Welcome to Video Marketing Secrets | Simple Strategies for Outrageous ROIs, a podcast by The Draw Shop. To help you convert more leads into customers, we have in-depth discussions with video marketing experts and professionals. We discuss the most creative and cutting-edge video marketing strategies out there. Subscribe to Video Marketing Secrets today!
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Charles Palleschi reveals how you can automate your business to generate more revenue faster. in less time, and with fewer resources!
Eric Brotman, author of “Retire Wealthy” shares his advice for teaching your kids about money, ‘graduating into’ retirement, and building a financially healthy business.
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Carl Gould has built 3 multi-million dollar companies before he turned 40. In this interview, he shares his best advice for growing your business.
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IP attorney and marketer Bobby Klinck reveals how to protect your business from legal troubles – no expensive lawyers necessary!
Tom Poland reveals how to drive huge demand for your business – with no cold calls, ads, or any other nonsense.
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David Stein hosts an investing podcast with 6+ million downloads. In this interview, he shares investing advice for entrepreneurs.
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Selling = sleazy? Not so fast! In this podcast interview, celebrated sales leader Stan Way will teach you proven scientific ways of selling with integrity.
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Stop spending money on Facebook ads - at least until you have a strategy. Because let’s face it: there’s a ton of misinformation online. Most of it is costing you time and money on Facebook that you can’t afford to waste.
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Fast Inc. Network is exclusively for entrepreneurs ready to catapult their business to the next level. Our mission is to empower the entrepreneur with resources by committing to curating connections and giving intimate access to industry experts to...
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Andrew O’Brien (The Publicity Guy) is a master at getting major media coverage without knowing anyone. He has built a media empire and on this episode, he reveals the strategies he uses to help his clients get media exposure in Forbes, Inc,...
Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated...
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Joy Houston is the Co-Founder at Launchr Inc., the agency that got its start crafting high converting funnels for bestselling authors including Dr. Daniel Amen, Dr. Sara Gottfried, JJ Virgin and more. In partnership with her husband Travis Houston,...
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Kevin Rogers spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. Kevin’s unique background as a...
Jack Dell’Accio is the CEO and founder of Essentia, makers of the only natural memory foam mattress in the world. Named the world’s healthiest mattress, Essentia produces the only mattress that addresses the 6 key elements of physical and whole...
Scott Duffy is an entrepreneur and business growth expert. He began his career working for best-selling author and speaker, Tony Robbins, and went on to work for several big media brands like CBS Sportsline, NBC Internet, and FOXSports.com. Next, he...
Gary Ware, founder of BreakthroughPlay.com a site that helps professionals level-up their confidence, creativity, and happiness using play. To do this Gary incorporates techniques that professional improvisers use to create amazing experiences with no...
Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile. Despite his challenges, he took a stand for a quality of life that has inspired...
Connor Blakley is a serial entrepreneur, speaker, and youth brand/marketing strategist. Connor helps personal brands and companies position themselves to better connect with GenZ in order to create lifelong brand loyal consumers. Connor...
Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing optimization firm that has...
Neil Moore is the Founder and Executive Director of Simply Music, the largest playing-based music education institution in the world (www.simplymusic.com). He is also the creator of the Simply Music educational philosophy and methodology. Neil...
Dr. Angela E. Lauria is the founder of The Author Incubator™ and creator of the Difference Process™ for writing a book that matters. She host of the popular Book Journeys Radio and ^Page UP^ podcasts. Helping people free their inner author since...
Troy Howard’s passion for combining technology and marketing has been a driving force in his life, leading him from selling yellow page ads to an executive of a publically traded company, and ultimately an entrepreneur and champion of small...
Steve Sims is the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional...
Nicholas Kusmich is best known as the leading FB Advertising Strategist in the world. He works with top entrepreneurial thought-leaders of our day, including A-List clients like Joe Polish, and a division of the Tony Robbins Group and has the...
AJ Mihrzad is the author of the best selling book, “The Mind Body Solution: Train your Brain for Permanent Weight Loss.” He studied Exercise Science and Nutrition due to his passion for health and earned a Master's degree in Psychology due to his...
Chris and Lindsay are founders of The Longhairs, a global fraternity whose mission is to advocate, educate and celebrate men with long hair. They publish hair knowledge, advice, and tips for guys with locks, celebrate mens’ long manes with...
Jeff personally knows the journey to championship as a sprint cyclist on the 1972 US Olympic cycling team. As the team doctor to 6 winning cycling teams in the Tour de France, generally recognized as the most grueling, challenging and life-affirming...
Some of us show our entrepreneurial unrest early, Cadey Charfen was no exception. She was the only person on her debate team who attended meetings in her cheerleading uniform. She wore princess dresses, usually to chase frogs. Like many...
Dr. Angela E. Lauria is the founder of The Author Incubator™ and creator of the Difference Process™ for writing a book that matters. She host of the popular Book Journeys Radio and ^Page UP^ podcasts. Helping people free their inner author since...
Jessica writes and sends emails to over 1 million HubSpot leads & prospects per month. In addition to that she promotes HubSpot content across social paid social media platforms to drive lead generation for the HubSpot campaigns team. As a side...
Internationally recognized speaker and business consultant, Alex Charfen has helped tens of thousands of entrepreneurs grow their business through his insights from consulting for billionaires, the Fortune 500 and some of the most successful people in...
In 2006, Ari was diagnosed with Crohn’s disease. Chron’s is an incurable inflammatory disease of the digestive tract. His case was severe and required over a dozen daily medications and several hospital visits. After reaching a personal low point...
Dave Asprey is the founder of Bulletproof and author of New York Times bestseller The Bulletproof Diet, is a Silicon Valley investor and technology entrepreneur who spent two decades and over $300,000 to hack his own biology. Dave lost 100...
Joel Weldon’s international reputation for his seminars has earned him repeated invitations as well as accolades. For 30 years, he has been sought after as an Idea Consultant and seminar leader by many of the world’s leading organizations and...