Expert Perspective: Recent Episodes
Martin Gawlak Company
Having one of the most unique professional experience sets in the country, Martin Gawlak has toured the country, built his own profitable internet businesses, help start multi-million-dollar healthcare centers, and even grow a small citrus company from $1.5 million to more than $2.2 million. He may or may not have been a mid-level dope dealer. Martin's slept on more couches than your favorite podcaster, and he's turned down more money than all of your colleagues combined. His favorite pastimes are coaching youth boxing and Little League Baseball. And in his content, he definitely pulls no punches.
https://martingawlakcompany.com
From security updates to general functionality, a website rescue can open a flood gate to getting more business.
websitetips #websitedesign #smallbusiness
Expert Perspective - Season 1: Episode 43
https://martingawlakcompany.com/expert-perspective
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Facebook is a platform, but so is the newspaper. This is how to think of platforms in a way that will be meaningful for your customer.
platforms #smallbusiness
Expert Perspective - Season 1: Episode 41
https://martingawlakcompany.com/expert-perspective
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Is web development more than having a fancy video at the top of your website? If you want to actually accomplish something, then the answer is yes.
webdevelopment #smallbusiness
Expert Perspective - Season 1: Episode 40
https://martingawlakcompany.com/expert-perspective
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Search engines are now unnoticeable, but steer your life every day. This is how they got so good at helping people.
searchengine #seo #searchengineoptimization #google
Expert Perspective - Season 1: Episode 39
https://martingawlakcompany.com/expert-perspective
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The more interested in the customer journey you are, the better you are equipped help sell more. Here is the best route.
customerjourney #smallbusiness
Expert Perspective - Season 1: Episode 38
https://martingawlakcompany.com/expert-perspective
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If branding was just a $300 logo you bought from Fiverr or a local, underpaid graphic designer then everyone would have a successful business. This is what branding really is.
branding #smallbusiness
Expert Perspective - Season 1: Episode 37
https://martingawlakcompany.com/expert-perspective
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Quick overview on how attention is so important and the best means to acquire said attention.
attention #smallbusiness
Expert Perspective - Season 1 Episode 35
https://martingawlakcompany.com/expert-perspective
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Discussing the role of optimization to help break up the enormous task of generating sales.
optimization #smallbusiness
Expert Perspective - Season 1: Episode 34
https://martingawlakcompany.com/expert-perspective
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The greedy want to scale, and ad spend is a quick way to do it. Here is how to look at your ad spend correctly.
adspend #smallbusiness #ads #facebookads #googleads
Expert Perspective - Season 1: Episode 33
https://martingawlakcompany.com/expert-perspective
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What are benchmarks and how can you use them like us to build your business.
benchmarks #smallbusiness
Expert Perspective - Season 1: Episode 32
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Quick overview of how to use analytics on your digital marketing to build your business at a rate that won't let it get swallowed by competitors.
analytics #smallbusiness
Expert Perspective - Season 1: Episode 31
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Even though you're probably hooked on view counts, there's a lot of great ways to actually use data to drive business and not your ego or fear.
data #smallbusiness
Expert Perspective - Season 1: Episode 30
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In marketing, "creative" is often referred to in the noun form. This is why it is important to understand what it is and how to find it.
creative #marketing #smallbusiness
Expert Perspective - Season 1: Episode 29
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Increasing customer lifetime value (LTV) is an economically efficient way to increase profits in most cases. Here is a way to look at it in a way that anyone can use.
ltv #profit #smallbusiness
Expert Perspective - Season 1: Episode 28
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Cost per acquisition helps tune marketing costs for small businesses and big ones. The acquisition can be email address or paying customer.
cpa #costperacquisition
Expert Perspective - Season 1: Episode 27
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Cost per thousand (CPM) is a traditional way to charge advertisers for attention space. The "M" stands for "thousand."
cpm #smallbusiness #ads
Expert Perspective - Season 1: Episode 26
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Pay per click (PPC) helps you control your advertising costs, but you need to make sure you're overall cost to get new customers or clients is controlled.
ppc #payperclick #googleads #smallbusiness
Expert Perspective - Season 1: Episode 25
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Stop copying your competitors. You haven't even been looking at all of them.
competitors #smallbusiness
Expert Perspective - Season 1: Episode 24
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
You need an SSL certificate on your website or else Google and web browsers will label your site dangerous and not let people see it.
webdesigntips #sslcertificate
Expert Perspective - Season 1: Episode 23
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Make sure you're podcast is consistent and is available everywhere it's possible. It's very easy.
podcasts #podcasttips
Expert Perspective - Season 1: Episode 22
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
SEO is changing, but here is its origin story. All you really need to know is to do whatever you can to make the website visitor happy.
seo #searchengineoptimization
Expert Perspective - Season 1: Episode 21
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Here is what marketing channels really are and how to figure out how to make them all work together.
marketingchannels #digitalmarketing #smallbusinesstips
Expert Perspective - Season 1: Episode 20
https://martingawlakcompany.com/expert-perspective
If something has critical thinking and using feedback to improve, then we call it a project. It can be ads, development, or hiring for a new department.
project #projectmanagement #projectmanagementtips
Expert Perspective - Season 1: Episode 19
https://martingawlakcompany.com/expert-perspective
Just a good start to how to look at #DigitalMarketing from a management perspective. It's the data that makes it special.
digitalmarketing #digitalmarketingtips #onlinemarketing
Expert Perspective - Season 1: Episode 18
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Don't let marketers try to impress you with easy customer acquisition cost (CAC) metrics. Use the bottom line to start.
customeracquisitioncost #CAC #customeracquisition
Expert Perspective - Season 1: Episode 17
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Customer acquisition is another thing ruined by marketers. Use this definition to retool your business efforts, save money, and make more of it.
customeracquisition #customers #customer #customerretention #acquisition
Expert Perspective - Season 1: Episode 16
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
The way to look at customers at a high level to make more sales and drive word-of-mouth without spending more money.
customers #customerretention
Expert Perspective - Season 1: Episode 15
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
How tracking the correct leads and metrics will save you time and money while producing more sales when you make the correct adjustments.
leads #leadgeneration #leadgen
Expert Perspective - Season 1: Episode 14
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
A look at how to look at your content if you want it to influence your audience on multiple platforms.
content #contentmarketing
Expert Perspective - Season 1: Episode 13
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Often overlooked, customer targeting is where marketing development starts. It saves money and converts more people into paying customers and clients.
customertargeting #audiencetargeting
Expert Perspective - Season 1: Episode 11
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Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
How does YouTube Remarketing Ads work and save you so much money.
youtubeads #youtuberemarketingads
Expert Perspective - Season 1: Episode 10
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Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Google remarketing ads are less expensive and more effective than regular Google Ads. Here's how it works.
googleremarketing #googleremarketingads
Expert Perspective - Season 1: Episode 9
https://martingawlakcompany.com/expert-perspective
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
How to put ads on Google Search and scale Google Search Ads for small to medium sized businesses.
googleads #googlesearchads
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Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
The things you need to know when depending on Google Ads to drive most your business.
googleads #searchads
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Talking about YouTube Ads and how to use them effectively.
YouTubeAds #youtube
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When you should use more Instagram Ads and why you should use more human faces with genuine reactions on Instagram.
instagramads #instagram
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Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This overview of Facebook Ads is meant to correct your course.
facebookads #remarketing
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How to look at your future website from a business perspective.
Expert Perspective Season 1 Episode 2
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Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Getting started on how to get your email marketing out of spam folders and straight into the Primary folder. Ask us how to set it up.
Expert Perspective™ Season 1 Episode 1
Performance Marketing Hacks
https://martingawlakcompany.com/performance-marketing-hacks
Click here to reach one million people this year:
https://martingawlakcompany.com/millionaires-society
Pay us to do your email marketing:
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Reach 1,000,000 people in 1 month for $11,111:
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Use our $150 website builder setup and get $500 in Google Ads free:
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© 2022 Martin Gawlak Company
Branding is based on your voice: How you talk to customers/clients, how you provide your service/product, and how you want customers to feel before and after buying. To get into more detail just email us for one-on-one games.
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What do you need to start a business? You need something to sell, and you need to get a sale. Not necessarily in that order. No need to even listen to this episode. That's how you start a business. Don't let anyone tell you any different.
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