The Next Generation of Energy: Recent Episodes
RoseWater Energy Group
Welcome to The Next Generation of Energy, with RoseWater Energy Group. Traditionally, power availability has been the overriding objective for home automation, but 21st century advances have shifted this paradigm - it's no longer a question of power availability. The real question is, "how good is your power?" Our podcast explores this shifting paradigm to educate our listeners on the importance of power quality, the foundation upon which premium home automation is built.
Energy integrators play are essential in the modern home of automation and energy efficiency. On “The Next Generation of Energy” podcast, hosted by Bobby Brill, Joe Piccirilli, the CEO of RoseWater Energy, examines how energy integrators work in today’s homes. This episode provides a comprehensive overview of how energy integrators revolutionize people’s thoughts about power and electricity in living spaces.
Piccirilli explains the evolution of home energy systems, highlighting the shift from traditional electrical setups to sophisticated, integrated solutions that ensure consistent power supply and optimize energy usage. With the increasing demand on the grid and the advent of smart home technologies, the need for specialized energy integrators has become apparent. These integrators manage the seamless operation of various energy sources, including solar and battery backups, to ensure homes can handle the demands of modern appliances and technologies without interruption.
The discussion emphasizes the importance of a holistic approach to home energy planning, where every component, from generators to microprocessors, works in harmony. This synergy is crucial for maintaining power quality and preventing outages that can disrupt daily life. As homes become more connected and reliant on technology, the role of the energy integrator becomes indispensable in creating resilient, efficient, and smart living environments.
In this dynamic discussion, MarketScale host Ben Thomas engages with Joe Piccirilli, the CEO of RoseWater Energy, unraveling the intricacies of residential power management. They shed light on the evolving landscape of energy needs, emphasizing the vital role of renewables, batteries, and generators in stabilizing power supply. Joe Piccirilli's insights illuminate the pathway towards microgrids as a potential solution for localized, efficient power management. The conversation showcases the need for a holistic approach to energy integration, setting the stage for a future where diverse energy sources are harnessed for optimal efficiency and sustainability.
Highlights:
- Complexity of Residential Power Management: The discussion underscores the evolving complexity of residential power management beyond batteries, tackling expanding homes, a growing population, and intricate renewable integration.
- Microgrids as a Solution: The conversation highlights microgrids as a potential localized solution, combining renewables, batteries, generators, and grid connectivity to ensure efficient energy use within communities.
- Diverse Energy Sources for Efficiency: Efficiency takes the spotlight as the dialogue advocates for leveraging diverse energy sources, emphasizing cost-effective utilization, including solar, nuclear, and other forms of energy.
RoseWater Unscripted delves into the crucial distinctions between power conditioning, a continuous process, and battery backup, activated during power outages. Host Bobby Brill and RoseWater Energy Managing Director Joe Piccirilli discuss how RoseWater products mitigate external power fluctuations, ensuring stable energy output, which is essential for protecting sensitive electronics from voltage sags and surges, especially in regions prone to natural disasters.
The conversation also touches on integrating renewable energy systems with battery backup solutions, emphasizing the importance of continuous power supply even during grid failures. They further explore large-scale battery backup as an emerging alternative to traditional generators, highlighting the need for accurately sizing inverters to meet power draw requirements. Through this enlightening discussion, the episode sheds light on the evolving landscape of energy management and the role of power conditioning and battery backup in ensuring reliable and sustainable energy solutions.
Piccirilli also breaks down the technical aspects of solar energy conversion and the significance of inverters in managing the transition from direct to alternating current. He stresses the importance of having an adequate battery backup to harness solar energy efficiently, especially during power outages. This episode is a valuable resource for anyone looking to understand the intricacies of modern energy management and the innovative solutions RoseWater Energy offers.
When people think of microprocessors, computers are the first thing that comes to mind. Yet, all the PCs, Apple desktops, engineering workstations, and supercomputers comprise less than 1% of the microprocessors sold yearly. So, where are all these microprocessors hiding? Well, they are in all the devices people use every day.
Today’s homes contain hundreds of microprocessors. Microprocessors make living a lot easier, from wiring to home entertainment systems, lighting, and other smart home devices. What makes all these devices run? Power. And to ensure those devices used to keep a home operating, it isn’t enough to have a reliable power supply; a proper power plan is critical.
Power quality and reliability are two parts of a power plan residential homeowners must understand to keep those microprocessors running efficiently. So, how do people create a proper power plan?
On this epsiode of The Next Generation of Energy, Bobby Brill spoke with the man himself, Joe Piccirilli, CEO of RoseWater Energy, to get those answers and find out what comprises a sound power plan.
Brill and Piccirilli cover the following in their discussion:
- The growing need for sophisticated home medical devices requiring a reliable energy supply
- Forming a power plan that consists of the correct type of alternative power storage to assist with power grid load changes and other issues
- Understanding power conditioning to provide consistent voltage to a home
“The output of a RoseWater power conditioner is always 120 volts,” Piccirilli said. “There is no transfer time involved. Its very function is to make sure that the residents of this critical load panel are always being fed 120 volts. That’s what the primary purpose of this device does.”
About Joe
Joseph Piccirilli is an accomplished consultant, strategist, and speaker with four decades of experience in the consumer electronics, systems integration, and energy industries. In his current capacity at RoseWater Energy Group, he oversees the manufacturing, sales, and distribution of leading new technology for residential power storage and handling efforts. Piccirilli received his BA in Engineering from the University of Michigan.
When people think of microprocessors, computers are the first thing that comes to mind. Yet, all the PCs, Apple desktops, engineering workstations, and supercomputers comprise less than 1% of the microprocessors sold yearly. So, where are all these microprocessors hiding? Well, they are in all the devices people use every day.
Today’s homes contain hundreds of microprocessors. Microprocessors make living a lot easier, from wiring to home entertainment systems, lighting, and other smart home devices. What makes all these devices run? Power. And to ensure those devices used to keep a home operating, it isn’t enough to have a reliable power supply; a proper power plan is critical.
Power quality and reliability are two parts of a power plan residential homeowners must understand to keep those microprocessors running efficiently. So, how do people create a proper power plan?
On this epsiode of The Next Generation of Energy, Bobby Brill spoke with the man himself, Joe Piccirilli, CEO of RoseWater Energy, to get those answers and find out what comprises a sound power plan.
Brill and Piccirilli cover the following in their discussion:
- The growing need for sophisticated home medical devices requiring a reliable energy supply
- Forming a power plan that consists of the correct type of alternative power storage to assist with power grid load changes and other issues
- Understanding power conditioning to provide consistent voltage to a home
“The output of a RoseWater power conditioner is always 120 volts,” Piccirilli said. “There is no transfer time involved. Its very function is to make sure that the residents of this critical load panel are always being fed 120 volts. That’s what the primary purpose of this device does.”
About Joe
Joseph Piccirilli is an accomplished consultant, strategist, and speaker with four decades of experience in the consumer electronics, systems integration, and energy industries. In his current capacity at RoseWater Energy Group, he oversees the manufacturing, sales, and distribution of leading new technology for residential power storage and handling efforts. Piccirilli received his BA in Engineering from the University of Michigan.
Joe Piccirilli from Rosewater Energy discusses load shedding in the latest episode of Rosewater Unescripted. Load shedding is the automatic process of turning off selected breakers in your panel during a power outage to match the available power capacity. It ensures that the power demand doesn't exceed the capacity of the battery system. Load shedding also helps increase battery run time by reducing the load on the batteries. However, Rosewater products don't include load shedding because they are designed to protect critical infrastructure continuously, without compromising lifestyle and security.
The average home has become more automated and continues to advance technologically every year, much of it due to increasing power quality. With these improvements comes drawbacks in the form of reliability of devices, power consumption, and expectations of consumers. What is the difference between power quality and power reliability, and how do they intersect?
On today’s episode of The Next Generation of Energy, host Daniel Litwin and co-host Carl Kasalek, talk with Joe Piccirrilli, CEO of RoseWater Energy, about power quality and the future of electricity.
Joe Piccirrilli is the CEO and Managing Director of RoseWater Energy. He was a founder of Sound Advice, an upscale HiFi shop that grew to 25 locations. Piccirrilli was also helped create AVAD, a national distribution company, before founding RoseWater Energy with partners Mario Bottero and Marco Lorenti in 2010.
“The industrial world is far ahead of the residential world on the importance of keeping this product running and your microprocessor running,” said Piccirrilli. “People don’t think about an MRI machine, which I think is a great example. People think ‘wow, that’s an expensive machine’. Well no, if it’s been down for two days, you’ve just lost a lot of money.”
Key Points:
1.How the average person engages with power use and what this means for future devices and products
2.The differences between industrial and residential power use, such as noise and lighting
3.Why a higher quality device requires a cleaner, pure energy to be fed to it
Energy storage is on the rise in nations around the world as a result of the global energy crisis caused by the Russian invasion of Ukraine. But even before this event, energy storage was on the rise as more homes, companies, and governments turn their focus on power-quality to meet the needs of sensitive electronics throughout the facility. As awareness of issues with power-quality grow, how is this changing the energy market for 2023 and beyond?
On this new episode of The Next Generation of Energy, host Tyler Kern chats with CEO of RoseWater Energy, Joe Piccirilli, about the future of the energy given the recent spike in attention to power-quality. Kern and Piccirilli go over…
1)How the market is expanding with power-quality at center stage
2)What a look ahead to 2023 will bring for RoseWater Energy as more and more households start to pay attention to energy-reliability in their areas
3)New marketing strategies that RoseWater will implement for end-users and dealers for growth into the future at RoseWater U.
4)Which new products are in the works and what they might bring to the table
“We are quite optimistic about RoseWater for 2023, and we think even if the market contracts, our market will expand because it is now becoming much more of a focal point in a home. It is becoming, ‘Wow, in order for me to enjoy the benefits of everything else I’ve put in my home, I’ve got to guarantee the power is good,’...so, we’re projecting significant growth despite possible economic downturn,” said Piccirilli.
Piccirilli has been with RoseWater Energy Group for nearly twelve years. Prior to his role with RoseWater, Piccirilli was the Managing Director of AVAD LLC. He is a graduate of the University of Michigan with a Bachelor’s degree in Engineering.
Energy storage is on the rise in nations around the world as a result of the global energy crisis caused by the Russian invasion of Ukraine. But even before this event, energy storage was on the rise as more homes, companies, and governments turn their focus on power-quality to meet the needs of sensitive electronics throughout the facility. As awareness of issues with power-quality grow, how is this changing the energy market for 2023 and beyond?
On this new episode of The Next Generation of Energy, host Tyler Kern chats with CEO of RoseWater Energy, Joe Piccirilli, about the future of the energy given the recent spike in attention to power-quality. Kern and Piccirilli go over…
1)How the market is expanding with power-quality at center stage
2)What a look ahead to 2023 will bring for RoseWater Energy as more and more households start to pay attention to energy-reliability in their areas
3)New marketing strategies that RoseWater will implement for end-users and dealers for growth into the future at RoseWater U.
4)Which new products are in the works and what they might bring to the table
“We are quite optimistic about RoseWater for 2023, and we think even if the market contracts, our market will expand because it is now becoming much more of a focal point in a home. It is becoming, ‘Wow, in order for me to enjoy the benefits of everything else I’ve put in my home, I’ve got to guarantee the power is good,’...so, we’re projecting significant growth despite possible economic downturn,” said Piccirilli.
Piccirilli has been with RoseWater Energy Group for nearly twelve years. Prior to his role with RoseWater, Piccirilli was the Managing Director of AVAD LLC. He is a graduate of the University of Michigan with a Bachelor’s degree in Engineering.
Population density and aging infrastructure are harming North America's power quality. One man’s problem is another man’s opportunity. In 2012 the RoseWater team set out to build a device that would guarantee perfect power. The highest quality, most complete residential and light commercial power management available.
“At the beginning, we saw energy storage as a huge growth opportunity,” said Mario Bottero, Founder/Director of RoseWater Energy. Unfortunately, the concept and product didn’t hit the ground running. The team worked on prototypes for four or five years to find an acceptable product. It took some time because only the best would do. “We didn’t want to value engineer this. We wanted to build the best product. And people kept giving us products with compromises,” said Joe Piccirilli, CEO of RoseWater Energy.
Today, the RoseWater device prevents residents from suffering from surges or sags. The zero transfer inverters are on all the time, maintaining the infrastructure and security of smart homes across the US. “We always had a philosophy of ‘be the best.’ We stuck to that, and we continue to stick to that,” said Bottero. “Mario, Marco, and I refuse to compromise. If it’s not the best, we don’t want to do it,” said Piccirilli.
Year after year, the team would take the product to home shows. Early on, they struggled to effectively get the message of how RoseWater was different and why it cost so much more. Each year, they would return with an improved product. “Part of our resolve is what convinced people in the long run,” said Picirrilli.
Since the launch of RoseWater in 2012, a lot has changed. “Ten years ago, it was kind of a coastal problem,” said Piccirilli. Today energy surges and sags are impacting the entire country. Each season brings new weather issues to challenge the grid, and it’s in the news more than ever. RoseWater’s future is bright but protected from lightning and power surges. “It’s the best product on the market right now, but how do we make it better? We’re always looking at that. We always want it to be the best product,” said Bottero.
Listen to the podcast wherever you get your podcasts, Spotify, Apple Music, or otherwise.
Population density and aging infrastructure are harming North America's power quality. One man’s problem is another man’s opportunity. In 2012 the RoseWater team set out to build a device that would guarantee perfect power. The highest quality, most complete residential and light commercial power management available.
“At the beginning, we saw energy storage as a huge growth opportunity,” said Mario Bottero, Founder/Director of RoseWater Energy. Unfortunately, the concept and product didn’t hit the ground running. The team worked on prototypes for four or five years to find an acceptable product. It took some time because only the best would do. “We didn’t want to value engineer this. We wanted to build the best product. And people kept giving us products with compromises,” said Joe Piccirilli, CEO of RoseWater Energy.
Today, the RoseWater device prevents residents from suffering from surges or sags. The zero transfer inverters are on all the time, maintaining the infrastructure and security of smart homes across the US. “We always had a philosophy of ‘be the best.’ We stuck to that, and we continue to stick to that,” said Bottero. “Mario, Marco, and I refuse to compromise. If it’s not the best, we don’t want to do it,” said Piccirilli.
Year after year, the team would take the product to home shows. Early on, they struggled to effectively get the message of how RoseWater was different and why it cost so much more. Each year, they would return with an improved product. “Part of our resolve is what convinced people in the long run,” said Picirrilli.
Since the launch of RoseWater in 2012, a lot has changed. “Ten years ago, it was kind of a coastal problem,” said Piccirilli. Today energy surges and sags are impacting the entire country. Each season brings new weather issues to challenge the grid, and it’s in the news more than ever. RoseWater’s future is bright but protected from lightning and power surges. “It’s the best product on the market right now, but how do we make it better? We’re always looking at that. We always want it to be the best product,” said Bottero.
Listen to the podcast wherever you get your podcasts, Spotify, Apple Music, or otherwise.
Joe Piccirilli, CEO of RoseWater Energy Group joins Chris Matthews, President of Acoustic Designs Group (ADG), to discuss all things RoseWater. Piccirilli presents the RoseWater controller, which displays energy usage from various devices. Matthews points out that at ADG, to keep their business running, they use a lot of gear, and still, the RoseWater device shows that ADG is at 50% of their energy usage. Additionally, the controller can show backup batteries during power outages. RoseWater devices make aware of the stress of needing to maintain and plan on energy usage. "We've had clients tell us in the past that they have never noticed it… and all of a sudden, they go there was a power outage, and I didn't even know… that's why you want a RoseWater," said Piccirilli.
Joe Piccirilli, CEO of RoseWater Energy Group joins Chris Matthews, President of Acoustic Designs Group (ADG), to discuss all things RoseWater. Piccirilli presents the RoseWater controller, which displays energy usage from various devices. Matthews points out that at ADG, to keep their business running, they use a lot of gear, and still, the RoseWater device shows that ADG is at 50% of their energy usage. Additionally, the controller can show backup batteries during power outages. RoseWater devices make aware of the stress of needing to maintain and plan on energy usage. "We've had clients tell us in the past that they have never noticed it… and all of a sudden, they go there was a power outage, and I didn't even know… that's why you want a RoseWater," said Piccirilli.
RoseWater tracks power outages in the area, and similar to what customers have said, the seamless designs leave clients not knowing when outages occur, thus allowing for productivity to continue. "Our team continues to monitor this device," said Piccirilli Additionally, employees are monitoring the systems around the clock to provide checks on clients' systems. RoseWater includes a diligent record-keeping system to help the client and Rose Water monitor when energy is too high and monitor the device's health. "I wanted to point out just how granular the detail we can garner from our controller, and it makes us unique, and this is one of the things that makes RoseWater the most complete energy solution on the market," said Piccirilli.
Host of The Next Generation of Energy, Tyler Kern, spoke with Joe Piccirilli, CEO of RoseWater Energy, about power plans for specific projects – what they are and how they are implemented.
The conversation opened with a discussion of microprocessors and the importance of the electronic devices having consistent access to energy. Britannica defines a microprocessor as “any of a type of miniature electronic device that contains the arithmetic, logic and control circuitry necessary to perform the functions of a digital computer’s central processing unit.”
Whether we realize it or not, microprocessors permeate daily life. For instance, in the home, they can be found in a variety of devices, including washing machines, microwaves, dishwashers, refrigerators, hairdryers, electric toothbrushes and much more.
Piccirilli also noted the importance of consistent energy to ensure proper functionality of microprocessors. “As we continue to automate homes and businesses, we are loading them up with microprocessors,” he explained. “And, microprocessors want consistent voltage, consistent current — so consistent power in general. They certainly do not like power outages.”
Why does this matter? Sags and surges in energy can compromise longevity or cause complete failure altogether. Microprocessors impact virtually every aspect of our lives, so when they don’t work, the quality of life is severely impacted. The solution – power plans designed to meet the growing needs of advanced technology as well as the growing number of devices in our lives.
Cost and value are the two determinants when making a product or service decision. Joe Piccirilli, CEO of RoseWater Energy, knows this as both a consumer and dealer in the energy sector. Piccirilli shared his perspectives with Host Tyler Kern about how dealers and consumers can approach these determinants for energy products.
One main reason integrators may be unwilling to discuss RoseWater products is because they fear losing a project by giving the impression that products may add high costs. Piccirilli explained that dealers must reassess their duty to the client by asking themselves, “How can I present a series of facts to the client so that client can make an appropriate value judgement?”
The client also needs to realize that products with more expense hold value. This is challenging, because the client personally defines value, and many might think, “How much is it worth if that equipment functions properly at all times regardless of what utilities it provides?” This is not the salesperson’s job.
“We are the aggregator of information. We have to present that information in a cogent fashion so that our clients can allocate an appropriate budget,” Piccirilli explained. “If I’m an expert in this field, the only way I can prove my expertise is to let people know that I know every product available. I know what the very best is and I know how you can get by for very little money.”
RoseWater Energy offers information about product categories and specifications, including video clips and articles on how to present products. Content should be completed by the end of December. Piccirilli also welcomes comments from dealers and clients, which shape future podcast topics. You can contact him at joepic@rosewaterenergy.com.
Cost and value are the two determinants when making a product or service decision. Joe Piccirilli, CEO of RoseWater Energy, knows this as both a consumer and dealer in the energy sector. Piccirilli shared his perspectives with Host Tyler Kern about how dealers and consumers can approach these determinants for energy products.
One main reason integrators may be unwilling to discuss RoseWater products is because they fear losing a project by giving the impression that products may add high costs. Piccirilli explained that dealers must reassess their duty to the client by asking themselves, “How can I present a series of facts to the client so that client can make an appropriate value judgement?”
The client also needs to realize that products with more expense hold value. This is challenging, because the client personally defines value, and many might think, “How much is it worth if that equipment functions properly at all times regardless of what utilities it provides?” This is not the salesperson’s job.
“We are the aggregator of information. We have to present that information in a cogent fashion so that our clients can allocate an appropriate budget,” Piccirilli explained. “If I’m an expert in this field, the only way I can prove my expertise is to let people know that I know every product available. I know what the very best is and I know how you can get by for very little money.”
RoseWater Energy offers information about product categories and specifications, including video clips and articles on how to present products. Content should be completed by the end of December. Piccirilli also welcomes comments from dealers and clients, which shape future podcast topics. You can contact him at joepic@rosewaterenergy.com.
On this episode of The Next Generation of Energy, Host Tyler Kern talked with Joe Piccirilli, CEO at RoseWater. They dug into some of the lessons Piccirilli and RoseWater have learned throughout the years regarding installing products among other things. They also drill into the market forces in the current energy industry.
“When RoseWater began, products that were considered power products were really based in recs,” Piccirilli explained. “They were really small and had really small capacity. We at RoseWater were convinced that ‘now is the time to build something that was substantial that could back up a panel.’”
In the beginning, they thought a 100 amp panel would be enough to back up critical loads. This was bigger than anybody else was offering, and everyone thought they were crazy. They started with a 100 amp and 200 amp product. Most services for a very large home start at 400 amps, so the 200 amp would cover half the house.
They thought the 100 amp would be their leading seller, but they discontinued the product after six months. The 200 amp ended up being their sweet spot because it allowed a subpanel of critical loads that people wanted to protect.
“Once we started convincing people that it wasn’t just backup power … but it was about power quality,” Piccirilli said.
Listen to hear more from Piccirilli and insights on the energy industry.
Jim Sanfemio from Wicked Smart Homes in Sarasota, Florida, joined Rosewater Energy Group’s Joe Piccirilli and Next Generation of Energy host, Tyler Kern, to get down into the nitty-gritty of the issues that cause home power issues.
“First and foremost, the problems that you have with network equipment in homes is the sensitivity level that those components have to any type of freaky power situation be it a sag or a surge,” Sanfemio said. Lightening is a significant concern in terms of power outages. And for today’s clients, making sure they have continual access and availability to the internet is a primary concern over all other power needs in their homes.
Piccirilli and Sanfemio know all the potential power issues plaguing homeowners. They’ve experienced all the situations, but explaining these issues in a way that makes sense to customers can still prove challenging.
“I get asked the question all the time, how do you explain it,” Piccirilli said. “It is not an easy answer.” Sanfemio believed the situation is getting better as customers understand the relationship between power needs and power issues.
“That conversation can be taken further because you ask them, okay, you have a power surge device but do you’re still losing connectivity, and their answer would be yeah, how do we reboot now,” Sanfemio said. “We have conversations about the eventuality that you need some way to be further protecting your critical loads.”
One piece of the education process Piccirilli said is that homeowners don’t need to think in terms of power backup systems to power a home for a week. Solutions such as this are not only cost-prohibitive, but they are also unrealistic and often unnecessary. People often want solutions that can keep essential home power needs operational during shorter outages. In this space, Rosewater Energy provides solution options that make sense and work within the realities of a homeowner's budget.
There are a lot of power issues popping up on the grid, including rolling brownouts and blackouts, storms and outages. With these dangers on the horizon, it's essential to have a backup option for your home or business.
Today, we're taking a look at several backup energy options, like generators, solar panels and other tools. We're going to discuss the nuances of all of them and some of the positives and some of the negatives. Giving insights to host Tyler Kern on this episode of The Next Generation of Energy by RoseWater Energy is Joe Piccirilli, CEO, RoseWater Energy.
It's pretty obvious, but there are significant differences between generators, solar panels and
battery backups. A generator is a device used for power backup in a home and is the same type of device utility companies use to provide energy to the entire country. There is a motor that turns and puts out continuous voltage. What it can't do is deal with a load change, so if an air conditioner gets turned on, the generator will sag. When the air conditioner gets turned off, the generator is still producing the same amount of energy, and that creates a spike.
"There is no way for a generator to anticipate that load, so it can create power anomalies through sags and surges," Piccirilli said. "But, a generator will back up your home for as long as you have fuel, so for a long-term power backup, it is a very good option."
Each power source has its downsides. Generators also don't produce enough power for a home because homeowners don't choose a device robust enough for their homes. This can be alleviated with a power conditioning device, according to Piccirilli.
Listen to hear more about the different types of power backups for the home.
Power quality is gaining recognition as a fundamental piece of the overall energy puzzle. To create a full solution, it is no longer enough to have power going into residential and commercial applications; that power quality must be clean.
Joe Piccirilli, Founder and CEO of RoseWater, and Chris Walsh, Director of Global Sales and Marketing for Powervar, understand this need for clean power and spoke to Tyler Kern about moving away from the old power paradigm in these residential and commercial applications and paving a new road with an emphasis on power quality.
Where did the understanding that power quality was an issue people needed to pay attention to begin? Joe Piccirilli, CEO of Rosewater Energy Group, said it was mission-critical environments where power quality problems first became an issue. Piccirilli and Mario Bottero, COO of Rosewater Energy Group, dove into the topic of power quality, focusing on why it’s so essential in today’s world of multiple devices and IoT.
Once upon a time, Joe Piccirilli, CEO, and Mario Bottero, COO of RoseWater Energy saw an opportunity to invest in home energy solutions. There is a need for a reliable and efficient power conditioner, power backup and surge protector for homes.
“Unlike the products we saw out there,” Bottero said, “which was a lot of companies working backward, and saying they need to sell a product, but it can only cost 25 grand, and what can we build for that money, we looked at the problem and said we need to sell a product that’s going to work.”
But the journey to that solution wasn’t short. It took four and a half years before Piccirilli and Bottero had a product worthy of selling and solving the power problems people were having.
“People thought the next generation of energy was going to be solar and a battery, and that was going to cure the ills of the grid,” Piccirilli said. “From the very beginning, our perspective was we weren’t sure that approach was helping anything, and it may be making the grid even worse.” While many said they were crazy, Piccirilli and Bottero stuck to their guns to make their solution a reality.
Piccirilli said RoseWater looked at creating solutions the made sense for all of the players, including both the consumer and the utility company.
“The question is, what does energy look like not just tomorrow, but five years from now, 10 years from now? You can’t just say we’re going to take down the grid. That’s not going to happen,” he said.
And RoseWater’s mission to keep solving energy problems for people will evolve with a constant focus on what they can improve in the future.
Joe Piccirilli, Managing Director at RoseWater Energy Group, has always spoken about four pillars of energy design: perfect power quality, protection against lightning, battery backup and renewable integration. Now, he’s added a fifth.
“After a few years of dealing with misconceptions about what batteries and renewals are capable of doing, I’ve added a fifth pillar,” he said. “That fifth pillar is intelligent design.”
For instance, a number of people who Troy Morgan CEO of PantTech Design, has worked with recently think they can power their whole house on battery backup for nearly an endless amount of time. Others think if they have solar panels, their house will stay powered even if the grid goes down. Not so – unless a battery is involved.
That’s why Morgan and Piccirilli think educating the public on energy issues is so important. That includes consumers who simply want to make sure their power stays on at their home, but also builders and contractors responsible for designing the systems
“The traditional design principles have required contractors to pre-define (a complicated energy plan), know all this up front and then, more importantly, design the system in such a way that there’s a separate energy panel that the battery powers. So, all the things the battery powers go in that and everything else is in a completely separate load center,” he said. “With Adapt Energy, you don’t have to think about it like that anymore, but you do still have to know up front what can the battery power and what can’t the battery power.”
A dropped Zoom call here. A brief internet outage there. When millions more Americans were working from their offices, it would’ve gone unnoticed. Now, with so many more working from home because of the coronavirus pandemic, people are waking up to their power quality issues.
“We didn’t really notice power quality issues, because we weren’t home,” said Joe Piccirilli, CEO of RoseWater Energy. “During the day, when we’re normally at work, is when our electrical system is taxed the most. Anything that went on in the home, there was nobody there to notice. Now, during the COVID era, for the last … 16 weeks to 20 weeks at this point, people have begun to notice.”
While the bulk of RoseWater’s focus has been on residential clients, more and more businesses are coming aboard as they enter a digital era in which they need documents instantly and can’t wait for a transition to a backup in the case of a power outage – something RoseWater’s product eliminates via battery technology always powering the inverter.
“We’ve noticed that now law offices, doctors’ offices – anybody who is storing digital information where secure, always available information has to be there – have become a great deal more interested in our product,” Piccirilli said. “Because our product guarantees perfect power. It is not just a battery backup. It is not something that just an enabler for a renewable. Our product guarantees that the power output of our device feeding your home is always perfect, regardless of input.”
That’s needed as the pandemic has more and more people working from home, something that most thought leaders agree will be more frequent even in a post-COVID world after the pandemic provided something of a proof of concept for many businesses. None of that works, however, if the devices we utilize don’t get the juice they need or get it in a good enough quality to make sure we can work our best.