Straight Talk – an ISSA Podcast: Recent Episodes

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Straight Talk, an ISSA podcast, presents a curated playlist of the hottest topics facing the cleaning industry today—from health and safety to infection prevention to innovative products to business development and much more. ISSA, the worldwide cleaning association, brings together the top experts and decision makers give our listeners and members the most up-to-date information for their businesses.

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Sustainability is no longer limited to environmental responsibility. For today’s professional cleaning organizations, it is increasingly connected to efficiency, customer value, risk management, regulatory readiness, and long-term business resilience.

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Laura Craven joins ISSA as Vice President of Marketing and Communications, bringing years of industry leadership and a passion for building strong member relationships.

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Insurance has always been about managing risk, but many restoration professionals believe the claims process has become increasingly difficult to navigate.

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For decades, the restoration industry has played a critical role in helping property owners recover from water damage, fire losses, mold contamination, storm events, and other disasters. Yet despite its specialized expertise, restoration has never had its own dedicated federal industry classification. That may soon change.

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Artificial intelligence isn't just changing how service companies operate. It's changing how customers buy. Companies that rely on outdated sales tactics or slow follow-up may lose business before they even know they were being considered.

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Growth is exciting. More customers, more employees, more trucks on the road all look like success. But behind that growth, many building service contractors are discovering a harder truth: revenue doesn't automatically translate into profit.

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As ISSA President, Laurie Sewell has had the opportunity to connect with professionals from every corner of the cleaning and facility solutions industry.

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AI is transforming the workplace, but is it also changing the way employees think?

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At just 12 years old, Olivia Haynes accomplished something few people in the restoration industry can claim: She has earned dual IICRC certifications in Water Damage Restoration (WRT) and Applied Structural Drying (ASD).

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What does it take to build a cleaning company that thrives for more than 40 years? See how KB Building Services made it all work.

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Disaster preparedness doesn't begin when the storm arrives—it starts long before the first warning is issued.

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In this episode, Allen Rathey, founder and executive director of the Indoor Exposure Index (INDEX), discusses why ISSA's leadership role within the Healthy Buildings Workgroup through WELL could help elevate the cleaning industry's influence in the broader conversation about occupant health, wellness, and building performance.

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How much does your facility really spend on cleaning—and are you measuring real costs?

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Can AI really help cleaning companies hire better employees—or is it just another overhyped technology?

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What does it take to build a restoration company that stands the test of time?

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What does it take to build a restoration company that scales across multiple states while maintaining a strong culture and family foundation?

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Krystie Reeves, the owner of BioteamAZ, shares the story behind the company’s growth from a family-owned startup to a statewide provider of biohazard remediation, trauma cleanup, and specialty restoration services.

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Artificial intelligence is no longer the shiny new toy it was a year or two ago. Most business owners have experimented with it, many use it daily, and some are already building AI-powered workflows into their operations. As adoption has matured, so have the mistakes.

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But they won't save a business that doesn't know its numbers.

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What does it take to keep one of the nation’s largest university facilities and housing systems running smoothly?

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Most organizations invest significant time and effort into winning new customers, but far fewer focus on what happens after the contract is signed.

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America turns 250 years old this year, but according to today’s guest, one thing hasn’t changed: Small businesses still carry the water.

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Experience can be a powerful advantage—but it can also become a liability when professionals stop adapting.

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The conversation about the labor shortage in cleaning and facility services usually sounds the same: “Nobody wants to work anymore.” Add to that, “Turnover is at an all-time high.” But what if the real issue is that cleaning companies are competing against entirely different industries, POWERFUL industries, for the same people—and losing?

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What does it take to prepare a cleaning company for long-term success? In this episode, Paul Greenland, CEO of Ikigai Management Consultants and an ISSA Consulting partner, discusses how organizations can strengthen leadership, improve operational performance, prepare for CIMS certification, and build systems that support sustainable growth.

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The future of facility management is becoming increasingly connected, automated, and data-driven. To help cleaning and facility professionals navigate this changing landscape, ISSA has partnered with Smart Building Bootcamp to provide practical education focused on smart buildings, artificial intelligence, robotics, workplace technologies, cybersecurity awareness, and more.

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In this conversation, Derek Oliveira, ISSA's Associate Director of Education, Training, and Field Services, shares insights from a career dedicated to professional development, industry advancement, and supporting cleaning professionals at every stage of their journey.

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As the world prepares for the largest FIFA World Cup in history, the focus extends far beyond the stadium gates. With 48 teams, millions of fans, and thousands of support personnel moving through hotels, airports, training facilities, transportation hubs, and public venues across North America, cleanliness, infection prevention, and operational resilience will be critical to the tournament's success.

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Grassroots advocacy is no longer just a conversation happening in Washington—it’s happening at the state level, and restoration professionals are being called to participate.

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Most companies believe they have a hiring problem. In reality, many have a hiring process problem.

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Steve Ashkin, founder of The Ashkin Group, discusses the key themes from his article about advocacy and sustainability.

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Just how smart is artificial intelligence these days? It depends on whom you ask. And when it comes to resilient flooring, AI may not be as smart as some people think.

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Autonomous cleaning is everywhere right now—but what actually works in the real world? In this episode, Chris Ford, EVP of Robotics and Innovation with KBS, shares a grounded, provider-side perspective on how robotics and AI are being deployed in cleaning operations today.

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Laurie Sewell, president of ISSA, shares insights and strategies for C-Suite professionals.

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Most business owners have experimented with AI—but many walked away frustrated by generic answers, weak output, and complicated prompts. In this conversation, Dean Mercado explains why the problem usually isn’t the AI tool itself. It’s the missing foundation behind it.

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A great proposal should build confidence—not confusion. In this conversation, we explore why clarity often outperforms complexity in cleaning and restoration proposals, how overloaded estimates can hurt sales, and what business owners can do to create proposals customers actually understand and trust.

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What does it take to develop effective enzymatic detergents for today’s healthcare environments? In this episode, we explore how detergent manufacturers validate cleaning performance, differentiate their products, and support healthcare facilities searching for safer, smarter cleaning solutions.

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Winning a contract is only half the battle—executing a smooth transition is where the real pressure begins. In this episode, Randy Burke and Jason Little at DCS Global break down one of the biggest hidden challenges in the cleaning and facility services industry: transition anxiety.

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What happens when a university engineering project turns into a global technology company helping major facility service organizations digitize operations?

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Biohazard incidents can happen anywhere—schools, offices, healthcare facilities, public spaces, transportation hubs, and commercial buildings. When cleaning professionals encounter blood, bodily fluids, infectious materials, or other potentially hazardous contaminants, the stakes climb well beyond routine cleaning. For ISSA members and the global cleaning and facility services industry, knowing how to properly respond to biohazard situations is about safety, risk reduction, worker protection, compliance, and public health.

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A great-looking website doesn’t always mean great results. In this episode, we explore why so many cleaning company websites fail to convert—and what you can do about it.

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Over 55% of cleaning industry new hires quit within the first 60 days—and many companies are asking the wrong question about why. In today’s program, we explore what separates cleaners who stay from those who leave almost immediately. From onboarding breakdowns and poor communication to scheduling instability, training gaps, and workplace culture, this conversation uncovers the hidden reasons behind early employee churn in the cleaning industry.

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Most business owners in the cleaning and facility solutions industry are good at what they do. They know how to run a crew, manage a job, and keep clients happy. What they're less comfortable with—and what could be costing them real money—is a deeper kind of client conversation. Not a check-in. Not a quick follow-up call. A strategic business review.

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In this episode, we take a closer look at insurance fraud in the restoration industry—from every angle.

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Tim Miller has seen the inside of a lot of restoration companies. After more than 30 years in the cleaning and restoration industry—starting at a mom-and-pop janitorial supply house, moving through specialty chemicals, a decade at Jon-Don, a construction company in New Mexico, and eventually founding Business Development Associates (BDA)—he has developed what he calls a body of knowledge that keeps growing with every client. This is his story.

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A new alliance between two well-known industry organizations is opening the door for home inspectors to expand into indoor air quality assessment—and the timing, both groups say, couldn't be better. NORMI (National Organization of Remediators and Microbial Inspectors) and InterNACHI (International Association of Certified Home Inspectors) have formalized a partnership designed to bring together the disciplines of home inspection, indoor air quality science, and healthcare into a unified training and certification pathway.

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If your sales team isn’t hitting its numbers, the instinct is often to blame the people. But what if the real problem is the system they’re operating in?

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There's a growing movement in the restoration industry—one that says independent contractors don't need a franchise or a TPA to build a thriving business. Trusted Restorer has been making that case for years, and under its recently refreshed identity, the platform is reaching more contractors than ever with a simple but powerful message: you can scale, compete, and win on your own terms.

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If your cleaning business feels harder to run right now, you’re not imagining it. Rising costs, labor challenges, and constant uncertainty are putting pressure on every part of the operation. But what if the answer isn’t working harder—it’s working smarter with better data? In this episode, Steve Ashkin breaks down why sustainability reporting is no longer just a compliance exercise—it’s a practical business tool.

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You had a great year. Revenue is up. The phone kept ringing. So when you call a broker and float the idea of selling, you expect excitement on the other end of the line. Here is why that may fall flat.

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Growth should feel like progress—but for many businesses, it creates more problems than it solves. In this episode, we take a closer look at the leadership decisions that determine whether growth actually scales or simply adds stress, complexity, and constant fires.

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What does it take to lead—and succeed—at the highest levels of the cleaning industry? In this episode, we sit down with three dynamic women leaders in manufacturing and distribution to explore the real drivers behind their success.

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Are you using ChatGPT for everything? You might be slowing yourself down without even realizing it. In this episode, we break down a smarter way to use AI: matching the right tool to the right job. From writing and research to strategy, numbers, and visuals, we walk through real-world use cases that show where different AI tools shine—and where they fall short.

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Why do ethics matter in restoration? Because trust is everything. In this conversation, Saima Hedrick, CEO of the Restoration Industry Association, and Justin Woodard, the RIA President Elect, discuss why ethics are not just a talking point, but a business issue that affects credibility, claims, partnerships, professionalism, and the future of the industry.

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Indoor air quality and mold are no longer just operational concerns—they’re central to guest experience, brand reputation, and long-term building health. In this conversation, Doug Hoffman of NORMI and John Greenwell of EcoLife Asia share how global hospitality brands are approaching IAQ and mold in smarter, more strategic ways.

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What happens in Washington, D.C., doesn’t stay in Washington—it impacts every corner of the cleaning and restoration industry. In this conversation, we explore the IICRC Legislative Fly-In, where industry professionals meet directly with Congressional offices to advocate for the work of inspectors, cleaners, and restorers—and for the standards and certifications that protect consumers and communities.

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A small change to a software setting… with a big impact. In this conversation, we break down the updated labor efficiency settings in Xactimate and what they mean for disaster restoration professionals.

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Robotics is reshaping the cleaning industry—but the real story goes beyond machines. In this episode, we explore how automation is addressing labor shortages, improving consistency, and introducing new ways to manage cleaning operations through data and connected systems.

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Robotics is reshaping the cleaning industry—but the real story goes beyond machines.

In this episode, we explore how automation is addressing labor shortages, improving consistency, and introducing new ways to manage cleaning operations through data and connected systems.

From managing fleets of robots across multiple facilities to redefining the role of frontline workers, the conversation highlights both the opportunities and challenges of integrating robotics into everyday cleaning.

If you’re trying to understand where the industry is heading—and how to balance technology with people—this discussion offers a practical, forward-looking perspective on what’s next.

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About ISSA:

ISSA membership provides unparalleled opportunities to improve your operations, boost your profits, and make valuable connections. Learn more about the benefits that are in store for you as an ISSA member: https://go.issa.com/issa-membership-form

CleaningIndustry #Robotics #FacilityManagement #Automation #FutureOfWork

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What does it take to deliver consistent, high-quality cleaning at scale—while also meeting growing demands for sustainability?

In this conversation with ABM, one of the world’s largest facility solutions providers, we explore how ISSA’s Cleaning Industry Management Standard (CIMS) is helping define operational excellence across the cleaning industry.

From customer-focused service delivery to sustainability initiatives aligned with LEED and environmental stewardship, this discussion highlights what it really means to lead in today’s cleaning landscape.

We also take a closer look at the role of Earth Day in our industry—and why cleaning professionals are at the center of creating healthier buildings and a more sustainable future.

Learn more about ABM: https://www.abm.com

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About ISSA:

ISSA membership provides unparalleled opportunities to improve your operations, boost your profits, and make valuable connections. Learn more about the benefits that are in store for you as an ISSA member: https://go.issa.com/issa-membership-form

ISSA #CIMS #ABM #Sustainability #EarthDay #CleaningIndustry #FacilityManagement #GreenCleaning #Leadership

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RJ Schinner is a behind-the-scenes force in the cleaning industry supply chain, serving distributors across janitorial and sanitation, foodservice, paper, and other commercial markets.

In this ISSA member spotlight, Jeff Cross sits down with Ken Schinner, CEO of RJ Schinner, for an inside look at the company’s history, redistribution model, what makes it stand out, and the strategies that keep it competitive in a fast-changing marketplace.

The conversation also explores leadership lessons, challenges overcome, what’s next for the organization, and how ISSA membership supports ongoing growth and connection across the industry.

Learn more about RJ Schinner: https://www.rjschinner.com

ISSA #RJSchinner #JanSan #CleaningIndustry #Distribution #SupplyChain #FacilitySolutions #Leadership #ISSAShow #B2B

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In this powerful and heartfelt conversation, Richard Leaton shares a deeply personal story about compassion, service, and the full-circle impact of Cleaning for a Reason.

After years of giving back through her work as a Navy oncology nurse and founder of HeavenlyScent Cleaning, Karen Leaton found herself on the receiving end of that same kindness during her battle with cancer. Through donated cleanings from Minit Maids, her home remained a place of peace, comfort, and dignity during an incredibly difficult time.

Richard reflects on what those moments meant to their family, the legacy Karen leaves behind, and the ripple effect that happens when businesses choose to serve with purpose.

This is a story about more than cleaning—it’s about community, humanity, and showing up when it matters most.

Learn more about how you can support Cleaning for a Reason here: https://cleaningforareason.org

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Success isn’t built on big moments—it’s built on consistent habits. In this conversation, we explore how disciplined habits in preparation, communication, and follow-through can transform performance and build long-term credibility. From showing up prepared to closing the loop on every commitment, these small actions create a foundation for trust, reliability, and growth.

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Most sales problems aren’t actually sales training problems—they’re structural. In this conversation, we introduce “The Navigator’s Chart,” a four-layer framework for building a successful sales organization.

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If you’ve hired in the past few years, you’ve probably experienced it: A promising candidate applies, interviews well, maybe even accepts the job … and then disappears. No call. No email. Just silence. Here's how to avoid all of this.

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Most cleaning business owners are focused on one thing: the next job. But what if the real opportunity for growth isn’t in constantly chasing new customers—but in maximizing the value of the ones you already have?

In this conversation, we explore the customer lifetime value and why it’s one of the most important—and often overlooked—strategies in running a successful cleaning business. Instead of thinking transaction by transaction, this approach shifts the focus to long-term relationships, repeat work, and consistent service delivery.

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What does it take to deliver award-winning cleanliness in one of the busiest environments imaginable—an airport serving millions of passengers each year?

In this episode, ISSA Media Director Jeff Cross sits down with Derrick Deadwiler, Senior Vice President of Operations at Flagship Aviation Services, and Benjamin Robins, Vice President of Operations at Tampa International Airport, to discuss their collaborative success in earning ISSA’s Spotless Spaces Award.

At Tampa International Airport, cleanliness isn’t just a task—it’s a key driver of the passenger experience. With more than 25 million travelers moving through the airport annually, maintaining a consistently clean, welcoming environment requires precision, planning, and a deeply engaged team.

Deadwiler and Robins highlight what truly sets their operation apart: partnership. Rather than operating as separate entities, the airport and Flagship function as one unified team, working side by side to continuously improve performance and elevate standards. From leadership walking the floors together to frontline teams taking pride in their work, this alignment creates a culture of accountability and excellence.

The conversation also explores how training, long-tenured staff, and smart use of data and technology help manage the scale and complexity of airport operations. Just as important, both leaders emphasize recognizing and rewarding employees—because when teams feel valued, they perform at their best.

For facility managers and service providers alike, the takeaway is clear: Strong partnerships, consistent processes, and a shared commitment to the end-user experience are what turn good operations into award-winning ones.

Learn more here: https://www.issa.com/spotless-spaces/tampa_international_airport/

FacilityManagement #ISSA #SpotlessSpaces #AirportOperations #CleaningExcellence #CustodialLeadership #JanSan #OperationalExcellence #Teamwork

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What does it take to maintain a world-class facility that welcomes millions of visitors each year—without missing a beat on cleanliness?

In this conversation, ISSA Media Director Jeff Cross visits with Michael Freshour, the Facility Manager at the American Museum of Natural History in New York to discuss what it means to deliver excellence at scale. Freshour’s team was recognized with the Tork Think Ahead Facility Excellence Award, part of ISSA’s Spotless Spaces program, honoring organizations that set the standard for cleanliness, consistency, and operational performance.

With daily traffic ranging from 10,000 to 30,000 visitors—and nearly 5 million annually—the stakes are high. Freshour shares how his team balances heavy foot traffic, after-hours events, and the preservation of a historic, iconic facility, all while ensuring a seamless experience for every guest who walks through the doors.

At the core of their success is a commitment to continuous training. From an intensive onboarding program to ongoing development throughout an employee’s first year and beyond, Freshour explains how consistency, professionalism, and attention to detail are built into the culture—not left to chance.

He also highlights the importance of pride and purpose. When teams understand the significance of the space they maintain—and the impact they have on each visitor’s experience—they elevate their work from routine to meaningful.

For facility managers looking to raise their standards, this conversation offers a clear takeaway: Invest in your people, stay consistent in your processes, and never lose sight of the experience you’re delivering.

Learn more here: https://www.issa.com/spotless-spaces/american_museum_of_natural_history/

FacilityManagement #ISSA #SpotlessSpaces #Tork #CleaningExcellence #CustodialLeadership #Museums #JanSan #OperationalExcellence

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Facility managers are being asked to do more with less—tight budgets, rising expectations, staffing challenges, and increasing pressure around health, safety, and sustainability. It’s a tough balancing act, and the demands aren’t slowing down.

In this conversation, Jeff Cross, ISSA Media Director, sits down with Brant Insero, Chief Engagement Officer at ISSA, to explore how the association is helping facility managers shift from reactive problem-solving to proactive leadership. Insero breaks down the tools, standards, and initiatives designed to help professionals defend their budgets, define what “clean” really means, and build consistency across their operations.

From the Value of Clean framework and CIMS certification to workforce development through the Cleaning Management Institute, this discussion highlights practical ways to elevate performance and strengthen your impact. Insero also shares insight into key ISSA initiatives like Emerging Leaders, the VEO program, the Spotless Spaces Competition, and the Sustainability Committee—each designed to support growth, recognition, and long-term success across the industry.

Whether you’re focused on professional development, team training, or simply looking for ways to stay ahead in a changing landscape, this conversation offers actionable takeaways and a clear path forward.

Ready to take the next step? Visit https://www.issa.com to get connected, explore membership, and start engaging with the ISSA community.

FacilityManagement #ISSA #CleaningIndustry #Leadership #ProfessionalDevelopment #Sustainability #ValueOfClean #CIMS #WorkforceDevelopment #JanSan

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Learning to lead is a lot like learning to swim. You can stand at the pool's edge, listen to an instructor explain the strokes, understand the mechanics in your head, and then jump in and flounder anyway. The knowledge is one thing. The daily practice is another.

This same issue is often seen in business and operations today.

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What does it mean to leave a meaningful impact on the next generation? In this episode, we explore leadership through the lens of legacy—focusing on integrity, mentorship, and the quiet influence of leading by example.

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For decades, outside salespeople were the backbone of B2B selling—driving from customer to customer, building relationships face-to-face, and growing business through personal connections. But in today’s changing sales environment, many leaders are asking a difficult question: Is the traditional outside salesperson still necessary?

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Artificial intelligence is changing how business gets done—but success in the age of AI isn’t just about adopting new tools.

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In healthcare, the conversation around cleanliness often focuses on protocols, products, and compliance—but what about the people on the front lines making critical decisions every day? It's time for the cleaning industry and healthcare to make this a team sport.

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When technicians walk into an IICRC-approved class, they see a manual, a schedule, and an instructor at the front of the room. What they don't see is the years of industry experience, the hours of preparation, the careful classroom choreography, and the deep personal investment that go into delivering training at the highest level. This is the story of how three educators give their all.

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Thomas Brennan wasn't planning a career in cleaning and restoration. He was just a high school kid looking for a way out of class early. Like most high school kids. But he had an escape plan. Here is his story that launched 30 years in business.

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Listen to their story and how they now live their entrepreneurial dreams.

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There is more to sustainability than what one might think. This new terminology might add some perspective.

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In this President’s Message, Laurie Sewell, the CEO of Servicon and the president of ISSA shares her take on the words and phrases she’s ready to retire.

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Listen to business coach Dean Mercado dig into the issue of being busy - but maybe not profitable.

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Listen to Jeff Carmon outline growth strategies for commercial cleaning companies.

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Listen to ISSA president Laurie Sewell describe her vision for EVS.

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Listen to Will Tygart share marketing strategies to help any company keep up with the competition.

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Listen to Debbie Sardone describe her unique journey to this prestigious honor.

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Listen to Troy Harrison describe best strategies to turning incoming leads into revenue.

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Listen to two industry experts discuss how COIs and insurance audits can protect companies.

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Listen to how Sofidel is leading the industry by embracing sustainability as a competitive advantage.

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Listen to business coach Jeff Carmon outline what commercial cleaning companies should do with customer feedback.

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Listen to two industry pros describe what 'clean' means to them and those they serve.

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Listen to Dean Mercado describe how to turn AI from villainous to something great.

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Listen to RIA leadership describe the state of the industry right now.

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Listen to entrepreneur Shivek Gupta describe what he is looking for in acquiring a building service contracting company.

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Learn how a leading cleaning industry distributor has become a regional powerhouse.

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Listen to Mitch Brunette describe the City Wide Facility Solutions approach to caring for vendors and clients.

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Listen to Troy Harrison describe strategies in your quest to sales excellence.

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Listen to how cleaning industry leaders are shaping policy to help the industry advance.

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Listen to Dean Mercado describe real-world AI strategies.

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Listen to industry veteran Mark Presho describe the life of a manufacturer rep.

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Listen to ISSA President Laurie Sewell describe her vision for cleaning for health.

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Listen to the experiences and leadership strategies of Dean DiSibio.

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Listen to Roy Deleon describe issues surrounding subcontracting in the cleaning industry.

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Listen to Bee-Clean's Philippe Mack describe strategies every building service contractor can use.

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Learn from three flooring pros the biggest floor fail issues in the industry today.

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Listen to Chuck Violand's final comments on his book "Forging Dynasty Businesses."

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Listen to sales coach Troy Harrison outline how to use LinkedIn for business growth.

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Listen to Dave Kahle outline strategies to keep your top clients from the competition.

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Listen to Excel Dryer's Joshua Griffing analyze a global survey that focuses on restroom cleanliness.

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Listen to Acme Paper and Supply Company's Ron Attman discuss ongoing tariff issues impacting the cleaning industry.

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Listen to Iris Verdi discuss what it takes to clean health care facilities correctly.

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Listen to IICRC Director of Government Relations Robbie Bradshaw explain the importance of advocacy work for the cleaning and restoration industries.

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Listen to Helge Alt discuss important topics to the industry - and those close to her heart.

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Listen to Brian Suggs and Dr. Gavin Macgregor-Skinner discuss cutting edge technology in mold testing.

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Listen to ISSA President Laurie Sewell discuss three important topics close to her heart.

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If you’ve ever wondered how the restoration industry will attract and train its next wave of leaders, Middle Tennessee State University (MTSU) is working on an answer—and it might just change everything.

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Listen to business coach Dean Mercado outline five strategies to successfully scale a company.

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Listen to Erik Bunaes outline a game plan for business owners create their own digital playbook.

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Listen to Chuck Violand describe a plan to use local opportunities to promote your company.

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Sales leadership expert Troy Harrison breaks down what may be the most powerful—and most overlooked—technique in effective sales management: Just being nice.

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Listen to sustainability expert Steve Ashkin discuss this key environmental and business issue.

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Listen to business coach Dean Mercado share his thoughts on using artificial intelligence to the full.

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Short Memories, Lasting Knowledge: Training Strategies for Retention & Recall.

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Listen to Jordan Tong, a successful commercial cleaning business entrepreneur, describe strategies for the industry.

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Listen to restoration industry veteran Mitch Byrom discuss how AI is impacting the work of contractors.

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Listen to how you can improve cleaning or restoration business and marketing operations with the power of artificial intelligence.

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Listen to NORMI's Doug Hoffman describe the impact an indoor air quality solution can have on families.

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Listen to Julio Badin, the executive director at Gathering Place in Tulsa, Oklahoma, describe his facility and why it is in pristine condition.

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Listen to John Nothdurft, the ISSA Director of Government Affairs, welcome attendees to the 2025 ISSA Clean Advocacy Summit and describe why it matters.

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Listen to Esssity's Matthew Urmanski discuss the Spotless Spaces competition and what it means for the industry.

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Listen to Essity's Matt Urmanski outline strategies for the cleaning industry.

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Listen to Anthony Morales discuss marketing strategies for cleaning and restoration business owners.

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Business coach Dean Mercado breaks down AI into usable formats for any cleaning or restoration company to use right now.

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Listen to Chuck Violand share business strategies that lead to better employees and a stronger company.

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Listen to business coach Troy Harrison provide strategies for commercial cleaning companies who are looking to land more contracts.

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Listen to Betco CEO and President Brad Betz describe his company's journey over 75 years.

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Listen to John Shoffner, the president of Avision, as he describes the company's journey that has been made possible by the very best people in the industry.

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Listen to business broker JT Kraai discuss some of the seemingly minor issues that can have a big impact on the sale of a company.

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Listen to business coach Dean Mercado provide the strategies you need to make the most of your AI tool of choice.

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Listen to how water damage restoration has evolved over the years and where we are right now.

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Listen to Jeff Carmon with Frantz Building Services describe a strategy proven to resonate with clients.

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Listen to 2025-2026 WSA President Elena Wuchner discuss her role and the state of the industry as competition continues to impact dealers.

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Listen to Troy Harrison outline strategies to find the very best salesperson, despite what applicants might claim they bring to the table.

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Listen to Dr. Gavin Macgregor-Skinner outline what the U.S. withdrawal from the World Health Organization (WHO) can mean for the cleaning industry.

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Listen to Dr. Gavin Macgregor-Skinner outline concerns and solutions for cleaning for health concepts.

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Listen to ISSA Director of Government Affairs John Nothdurft share details about this important annual event.

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Listen to the story behind SAFEguard Pro, a revolutionary solution designed to transform how businesses and industries tackle snow and ice.

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Listen to a digital marketing expert outline what forward-thinking entrepreneurs need to do right now to drive more revenue.

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Listen to business coach Dean Mercado outline 10 strategies for cleaning and restoration companies to implement in 2025.

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Listen to Chuck Violand outline an employment strategy concept than many might be aware of.

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Listen to Dave Kahle describe how to stay on the ethical path when it comes to selling products or services.

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Listen to how the newly-formed Making Safer Choices program, a collaboration with ISSA and two universities, will transform the way the cleaning industry uses products.

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Listen to Erik Bunaes with Endorphin Digital Strategies share email marketing tips for anyone selling cleaning services.

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Listen to sustainability expert Steve Ashkin describe strategies for companies who are looking to make real change.

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Listen to Troy Harrison describe powerful strategies to reviewing résumés to find top talent.

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Jeff Carmon with Franz Building Services outlines strategies for making that initial connection with potential clients.

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Learn how business pros need to plan their use of artificial intelligence.

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Listen to Steve Toburen's unique take on how to reward employee efficiency.

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Get the tips and strategies you need for your pay-per-click marketing campaigns.

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Listen to three IICRC-approved instructors explain what industry pros and homeowners need to know about the categories of water losses.

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Listen to Nate Cisney, a partner with Restoration Made Simple Consulting, outline strategies that anyone in restoration looking to add a mold division needs to consider.

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Listen to Steve Toburen focus on the power of a smile for techs who interact with customers.

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Listen to industry fabric care expert Tim Damroth describe his approach to cleaning silk.

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Listen to Chuck Violand outline strategic management ideas to help develop your growing company's team.

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Listen to advice from two industry professionals on how to navigate the challenges of devastating storms.

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Listen to Joe Burnich explain how to maximize a company's backlink strategy for their websites.

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Learn how an innovative air cleaning system can make all the difference to the air in your facility.

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Listen to how employers can tap into a labor pool eager to work and one that demonstrates excellence each and every day.

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Listen to Walt Dethlefsen describe the honor given to him by the ISSA board of directors.

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Listen to John Carroll describe his reaction and how he feels about his work in the cleaning industry.

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Listen to how Tork, an Essity brand, is making a real difference with health and hygiene now and looking at the future.

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Cleanfax sits down with Kyle Kluth with Pinnacle Eco Clean and digs into strategies to make the best first impression on first-time customers.

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Listen to Reckitt's Brian Leafblad describe scenarios all cleaning and facility management pros need to understand.

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Listen to Carey Jaros describe her reaction and appreciation for winning the Jack D. Ramaley Distinguished Service Award.

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Listen to how to maximize your website to provide a better customer experience, all automated.

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Listen to the saga of Konstantin Ekelman and how his family was his driving force.

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Listen to Laurie Sewell describe her vision and plans for ISSA in the coming year.

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Listen to Troy Harrison go through the steps needed to win back lost clients.

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Listen to Lee Zimmerman describe how his company succeeds by focusing on the client first and foremost.

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Learn how Kevin Kluth and Pinnacle Eco Clean delivers what customers want each and every time.

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Listen to Jeff Moore and Kevin Kluth on their journey to business excellence.

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Learn what drives Matt Pentecost to succeed with a company focused on unique service offerings.

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Listen to how CoreLogic is changing the way restoration professionals embrace AI.

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Listen to business expert Dean Mercado share his strategies for getting the most out of ISSA Show North America 2024.

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Listen to Dave Kahle describe the top habits of the most successful salespeople.

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Listen to Dr. Leslye Kornegay describe her journey and what's next.

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Listen to serial entrepreneur Rob Anspach talk about his inspiration and journey.

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Listen to PDI's Jullie Nakos discuss the ramificctions of this new study that was recently released.

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Listen to Manuel Cardoza describe the DMS Facility Services journey to excellence.

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Jeff Carmon with Frantz Building Services shares tips on how to create a fair and empowering compensation strategy for field operational leaders.

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Listen to Chuck Violand describe how a company can prepare for the inevitable when it comes to staffing issues.

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Listen to three IICRC-approved instructors share tips and strategies for effective odor control procedures.

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Whether you're a seasoned cleaning contractor or just starting out, mastering the art of bidding is crucial to winning profitable contracts and growing your business. This program will provide the key elements of what you need to do to create a winning bid and land more market share in the commercial cleaning industry.

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Listen to Troy Harrison share strategies to get the attention of potential clients who might just ... delete everything you send their way.

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Listen to Alexander Ruggie discuss how to take advantage of weather-related events in the disaster restoration industry.

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Listen to John Clendenning share marketing strategies that empower cleaning companies to drive revenue.

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Listen to Raj Manickam describe his personal and business philosophy on creativity and innovation.

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Listen to how the Healthy Green Schools & Colleges program impacts schools and the students attending them.

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Listen to the journey of Slavitza Demaine, who came to the United States ready for new adventures.

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Listen to Robbie LaRocca, the senior sales engineer at DDI System, discuss supply chain issues and solutions needed to overcome them.

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Listen to four industry pros describe their IICRC Certified Firm journey.

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Listen to Dean Mercado discuss his favorite content strategies to get new clients.

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Listen to Chuck Violand explain the value of all three of these essential business strategies.

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Learn from Ian Wist, owner and general manager of Wist Business Supplies & Equipment, about a company leaving a strong legacy with an eye on the future.

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Listen to Dave Kahle describe a critical personality trait for salespeople that cannot be taught or coached.

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Listen to Troy Harrison describe this challenging journey of sales prospecting in a modern age.

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Listen to Precision CEO Mark Jackmore describe how his company is positioned to help clients go to the next level of success.

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Listen to two industry professionals discuss how a critical partnership has helped overcome challenges in cleaning.

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Dr. Gavin Macgregor-Skinner, the senior director of GBAC, describes this issue as it relates to the cleaning industry.

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Listen and discover who is the honoree for 2024.

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Listen to how Sofidel is rising to the challenges facing the global paper manufacturing industry today.

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Listen to industry professional Alexander Ruggie describe the impact of bonding, licensing, and insurance for your company.

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Listen and get the truth behind some of the more common misconceptions in cleaning.

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Listen to Chuck Violand share strategies on how to maximize company growth.

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Listen to Jeff Carmon share strategies to get the most out of sales team efforts.

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Listen to how one Florida family suffered from mold contamination, and what the experts say can be done to prevent this from happening to you.

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Get all the information you need to attend ISSA Show North America 2024.

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Listen to the top 10 reasons why a company struggles and sometimes fails.

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Listen to three industry professionals discuss the new ISSA Technology and Innovation Committee.

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Listen to how forward-thinking entrepreneurs can craft a future-ready company.

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Listen to how any company can tap into the next generation of sales professionals.

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Listen to Jill Frey explain her own business strategy to prevent cyber attacks and learn what you can do right now to protect yourself.

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Learn how CoreLogic's CRM is the tool every restoration contractor needs today.

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Listen to how developing and using a company dashboard can make all the difference.

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Learn what you can do to streamline operations and drive revenue growth.

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Learn what it takes for a business owner to focus and better run a company.

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Listen and learn how to remove the toughest stains from carpet.

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Listen to Alex Duta with Albiware describe entrepreneurial strategies for restoration companies.

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Do you use all that is avaialble with today's AI? Listen and learn about options you can use right now.

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Listen to Steve Ashkin describe the ISSA Sustainability Committee's work and how there is no finish line to this type of effort.

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Chuck Violand explains the critical next step after the new employee has joined your company.

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Listen to how you can create and publish great content, creating a journey for clients to buy from you.

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Listen to Todd Jones with Office Pride Commercial Cleaning Services describe industry improvements.

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Listen to Dave Kahle explain the value of looking at biblical principles and your business practices.

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Listen to how the new DOL overtime rule will impact both employers and employees.

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Listen and learn how many businesses and organizations are skipping search engines and using AI technology.

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Learn how to minimize turnover and engage in staff retention best practices.

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Learn what three IICRC-approved instructors do to provide their very best to their students.

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Learn how restoration companies can be ready for an intense hurricane season.

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Listen to the strategies to how a restoration professional can excel and advance in the industry.

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Listen and learn about this new industry innovation for water damage restoration field techs.

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Listen and learn what it takes to build a benefits package aimed to building a stronger team.

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Learn how cleaning or restoration companies can embrace automation and do more with less.

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Listen and learn from Nia Pearson, a business-savvy marketing expert sharing the secret sauce of success.

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Listen to Kevin Barton with Flagship Facility Services comment on the FTC ban on noncompete clauses.

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Do you have a plan to increase customer loyalty? Listen and learn strategies that work.

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Spartan Chemical Company is paving the way by partnering cleaning with sustainability.

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Listen to what one human resources professional has to say about the recent FTC ban on non-compete clauses.

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Listen and learn how rug washing has evolved over the years and what it takes to succeed today.

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Learn how sales "coaching" should be viewed as just as important as sales "training."

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Listen and learn what it takes to succeed in business and as an entrepreneur.

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Learn how you can use compensation as a larger business strategy than simply paying your people well.

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Listen and learn how you can empower your sales team by avoiding this one big mistake that everyone seems to make.

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Listen to this important podcast version of Straight Talk!, focusing on strategies to improve the air we breathe.

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The path to purchase can take many different routes. In this podcast episode of Straight Talk!, learn what sales teams can do to make doing business with them easier on the customer.

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All you need to know about ants that get into homes and offices and then wreak havoc that can be expensive to repair.

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Ben Looper is the president of the Restoration Industry Association (RIA). In this episode of Straight Talk!, he describes the state of the industry with the RIA right now and what he sees in the near future and beyond.

From an uptick in certification to the IICRC partnership and even bringing in younger professionals to the industry, Looper has a vision that will help the RIA continue to grow and thrive and positively impact all who work in the disaster restoration industry.

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Ed Cross is an attorney who works closely with the Restoration Industry Association (RIA) and has been diligent with working as a mediator between restoration contractors and the insurance industry. With a focus on customized pricing and overcoming the challenges of restoration pricing software, Cross has been able to bring to the table the constituents that can make a difference with real change now and in the future.

In this episode of Straight Talk!, Cross describes current affairs and what he sees as possibilities with restoration pricing. He also describes what he sees as viable solutions for all parties involved: Both restoration contractors and insurance companies.

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In this episode of Straight Talk!, Jerred Attanasio, the director of building service contractors at Spartan Chemical Company, tells us how you can level up your training efforts with CleanCheck in your company.

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This special episode is from our guest program, "Unscripted".In this episode of Unscripted, Jeff Cross, media director for ISSA/Cleanfax, interviews The Helios Group's Joseph Hoffman and Leon Walker-Metts to spotlight the benefits of this program and how easy it is for Certified Firms to take advantage of it.
The Institute of Inspection, Cleaning, and Restoration Certification (IICRC) recently partnered with The Helios Group to create a comprehensive global business insurance program for Certified Firms. The program offers needed benefits small business owners are always looking for, including group health insurance, voluntary benefits, property and casualty coverage, and more.

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A positive company culture fosters a sense of belonging and purpose among employees, leading to higher levels of engagement and job satisfaction. When employees feel valued and connected to their workplace culture, they are more likely to stay with the company for the long term.

Chuck Violand is the founder of Violand Management Associates and has authored a book entitled "Forging Dynasty Businesses: The Competitive Edge of Enduring Teams." In this episode of Straight Talk!, Violand discusses company culture, shares details of two companies that he spotlights in his book, and provides several strategies cleaning and restoration company owners can embrace to create the very best culture in their organizations.

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Standard Operating Procedures. SOPs. It's a simple concept, yet many companies are missing out and by not taking care of the basics in business means losing out on success and growth. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, digs into his favorite top five SOPs that every cleaning company should embrace. And don't miss his "honorable mentions" as well.

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This special episode is from our guest program, "Unscripted".

In this inaugural episode of Unscripted, Jeff Cross, media director for Cleanfax, an ISSA publication, welcomes and interviews Mili Washington, the IICRC Standards Director. She shares insights on how the Standards are developed, how the industry uses them, and more.

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Innova NanoJet Technologies Limited is a Glasgow UK based fast-growing technology and product company at the forefront of innovations. The company develops and commercializes breakthrough platform technologies in ultrasonic and ultra-fine nano-scale droplet sprays - the NanoJet Technologies.

Learn more from CT Wang, president of Innova Nanojet, in this episode of Straight Talk!

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Test to see if your team has what it needs to succeed with this online tool.

In this episode of Straight Talk!, Ed Marsh, the founder and principal of Consilium Global Business Advisors, digs into the details of sales enablement and how that can take any organization's sales team to the next level. Connect with Ed Marsh on LinkedIn.

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Becky Kaufold is the manager of government affairs and sustainability at Spartan Chemical Company, and the chair of the Floor Care Products Division with the Household & Commercial Products Association, or HCPA. In this episode of Straight Talk!, she joins Chris Donohue, senior managing consultant at Ramboll, to share tips on proper floor care practices in healthcare facilities, with a focus on using disinfectants.

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There is one issue facing virtually every company in our industry: Finding, onboarding, and keeping good workers. But going beyond that, helping them advance to make a real difference in company culture and growth. Chuck Violand is the founder of Violand Management Associates and has authored a book entitled "Forging Dynasty Businesses: The Competitive Edge of Enduring Teams." In this episode of Straight Talk!, Violand discusses everthing from climbing the corporate ladder to how to maximize the impact of an organization chart and more.

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When you have a service to sell, you have a need for someone to buy. In this episode of Straight Talk!, business coach Dean Mercado describes how to revolutionize marketing by diving into the three key stages of the buyer's journey, understanding the mindset of potential clients, and how to use this psychology to grow your company.

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Sales professionals are always looking for strategies that will land them valuable clients. One strategy proven to work but, at the same time, one that some may hesitate to use is entertaining. Not simply taking a client out to lunch but something more strategic. Dave Kahle, the owner of Kahle Way Sales Systems, explains it all in this episode of Straight Talk!

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The details matter, and what your potential clients do in their quest for products and services can give you the information you need to sell to them. Their online activity, how they search, and much more is all available to you in the form of "intent data"

In this episode of Straight Talk!, Ed Marsh, the founder and principal of Consilium Global Business Advisors, describes the types of intent data available to marketing and sales teams and what they can do with it.

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When running a business, figuring out how to succeed is an ongoing challenge because with time comes changes. Those changes may be with consumer habits, corrections in the marketplace, or emerging technology. But have you ever focused on recipes for FAILURE in your quest to succeed? You need to know what they are and how to avoid them.

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Cockroaches can invade and take over a home or commercial building and cause all kinds of havoc, and it can happen quickly. How they survive and thrive is important to understand when dealing with this type of pest. This topic is a must-watch if you are a facility manager, commercial cleaner, or residential cleaner.

In this episode of Straight Talk!, get the pest removal strategies you need from Rob Fernback, the director of sales and franchise development at Complete Pest Solutions.

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Garret Gray is the President of Protect Insurance Solutions with CoreLogic. In this episode of Straight Talk!, he shares his vision for the restoration industry and how to work together to turn ongoing challenges into solutions for working with insurance companies, bringing both sides together to better serve the insured.

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Most know the reference to David and Goliath and how what seems weak can take on and conquer the strong. The same applies in the world of commercial cleaning and building service contracting. With the right strategies in place, a smaller cleaning company can compete against larger companies and scale their businesses with lucrative contracts.

In this episode of Straight Talk!, Chris Arlen, the president of Revenue-IQ, assesses the industry and notes that the landscape has changed over the years, opening up opportunities for smaller companies.

Brian Cradock, division president of IFS Group, a Kleen-Tech Services company, has grown a small cleaning company into the success it is today and shares strategies he used over the years, along with suggestions for companies today to embrace and implement in their entrepreneurial journey.

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Learn what Lysol Pro Solutions is doing to help facilities to cope with winter illnesses, including the flu, RSV, and COVID-19. For more information, visit Lysol Pro Solutions.

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Chuck Violand is the founder and principal of Violand Management Associates and has authored a book entitled "Forging Dynasty Businesses: The Competitive Edge of Enduring Teams." In this episode of Straight Talk!, Violand digs into the essential elements of building a strong team, based on the first chapter entitled "Making Room for High-Performing Team Members."

Learn about the motivation behind his book and explore the strategies for attracting high-performing A-players to your organization. Discover how to evaluate your current team and make tough decisions when needed. This discussion is a must-watch if you want to enhance your leadership skills and create a powerhouse team.

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Open communication, achievable goal setting, and a positive work environment can help sales professionals meet targets without resorting to punitive measures, ultimately fostering sustainable growth.

Dave Kahle, the owner of Kahle Way Sales Systems, explains it all in this episode of Straight Talk! After watching, learn more about how to help your sales force sell better.

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If you own, operate, or manage a cleaning company, you value those occasions when a prospective client reaches out to you and asks for a bid or quote for your services. How you respond to a request for proposal (RFP) is critical. And when the time comes around to renegotiate a contract, you do all you can to renew the contract so it is a win/win for both the contractor and the client served.

Randy Burke is the founder and CEO of DCS Global, a firm that works with both cleaning companies and facilities to bring everyone together with successful contract negotiations. In this episode of Straight Talk!, he shares strategies business owners need to succeed in a competitive marketplace.

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Bat bugs are similar to bed bugs but differ in how they enter and infest structures. While bed bugs can infest a home or commercial building, such as a hotel, by attaching to people, hiding in luggage, and other transfer methods, bat bugs come in by what their name implies: On bats.

In this episode of Straight Talk!, get the pest removal strategies you need from Rob Fernback, the director of sales and franchise development at Complete Pest Solutions.

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With a new year comes new ideas, and an honest reflection of how business has been in 2023 can help plan what is in store for you in 2024. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares the importance of embracing a new mindset when planning what is next with your entrepreneurial journey.

See this interview on a related topic for planning marketing and sales strategies in 2024.

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In the world of marketing, timing is everything. To get the best results, you need a plan.
Most are familiar with outbound and inbound marketing strategies, but a relatively newer strategy is "nearbound marketing."

Nearbound marketing emphasizes delivering the right message to the right audience at precisely the right moment. By leveraging your existing relationships, you can tailor your messages to resonate with your audience on a deeper level. This personalization increases the likelihood of your message being received positively.

Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight Talk!, he discusses nearbound marketing and the value of partnering with like-minded but non-competitive companies and organizations that can help generate leads and new business.

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Sustainability reporting is a powerful tool used by those who are looking to do business with an organization, and a strong comparison can be made to how one might read and use a CARFAX report. In this episode of Straight Talk!, learn how Steve Ashking, founder of The Ashkin Group, come up with this unique analogy and its application to the cleaning industry.

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Setting up a business to succeed in 2024 requires a forward-thinking and adaptable approach. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares three specific strategies that business owners can use as they look at a new year with new challenges. Mercado shares ideas on positioning, relationships, and a unique look at marketing.

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The MSD of Decatur Township Student Custodial Program is a shining example of how education can extend beyond textbooks and classrooms. It's about nurturing potential, instilling responsibility, and preparing students for a brighter future. As Faust said, "Our students are very ‘Decatur Proud’ of our Student Custodial Program," and with good reason. They are building not just their school communities but their promising careers.

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If you are in business and value leads that generate revenue, you want a lead-generation management system that works. Because a lead is one thing, but managing that lead to get the maximum value is another.

Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight Talk!, he discusses the types of leads that organizations typically pursue, but also how to grade them and maximize the lead pipeline to ensure all efforts drive revenue.

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Dr. John McKeon is a medical doctor and the CEO of Allergy Standards and the principal of iAIR Group. ISSA and its Global Biorisk Advisory Council® (GBAC) division have partnered with Allergy Standards to help businesses improve indoor air quality (IAQ) and the well-being of building tenants and guests. In this episode of Straight Talk!, Dr. McKeon joins Jeff Cross, ISSA Media Director, and discusses the current state of affairs with indoor air quality post-pandemic, and what it will take to make real improvements for the future of those who spend most of their time indoors.

Learn about an exciting course for the industry entitled "Healthier Buildings Awareness with ISSA, GBAC & ASL".

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Matt Schenk is the CEO and president of Midlab, and is now also serving as the president of ISSA, the worldwide cleaning industry association. He joins Jeff Cross, media director for ISSA, in this exclusive interview from the trade show floor at ISSA Show North America.

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In this special episode of Straight Talk!, from outside the ISSA Show North America 2023 trade show floor, Jeff Cross, media director for ISSA, interviews the three finalists for the Cintas Custodian of the Year competition.

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Spartan Chemical Company is the industry's one-stop supplier for everything cleaning and maintenance professionals need. In this episode of Straight Talk, hear from Bryan Mangum, the vice president of sales with Spartan, on what the company is currently doing with innovative products and what it has planned for the future.

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At ISSA Show North America 2023 in Las Vegas, Jeff Cross, media director for ISSA, visited with Ken Sweder, now the CEO and chairman of both BradyIFS and Envoy Solutions. Both companies recently finalized a merger of their organizations, and Sweder shares some details and his vision moving forward.

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When selling products or services, how effective is your sales process? And does one process fit all organizations? Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight Talk!, he discusses the sales process, methodology, pipeline management, and forecasts and how it all comes together if a company has a solid plan in place.

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Dave Kahle is the owner of Kahle Way Sales Systems and works with business-to-business sales professionals. In this episode of Straight Talk!, he shares tips and strategies about a topic all too familiar to sales professionals: How to deal with rejection.

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Chad Howell is the vice president of product management with TRUCE Software. In this episode of Straight Talk!, he is joined by Amy Landers, best known as the TikTok star "BossLady Cleaning Hacks". She describes her own scary experience on a cleaning job. Together, they discuss situations where employees can be in real danger, especially when working alone, and how TRUCE Software has developed a solution to keep them safe.

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If there is one absolute truth in business today, it's that search engine optimization is constantly changing. What you did last year, last month, and maybe even last week could now be outdated. What should a business owner or marketing manager focus on moving forward? Dean Mercado, the CEO of Online Marketing Muscle, outlines strategies business owners can use right now and into 2024.

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Pacific Floorcare has been a loyal member of ISSA for nearly 70 years, and is developing innovative products consistently to provide the cleaning industry the equipment it needs to maintain clean, healthy floors. In this episode in the ISSA Impact series, Pacific Floorcare president Bill Fisher discusses the history of the company, how it has overcome challenges, what it does to compete in the marketplace, and much more.

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Michael Wilson is the president and CEO of AFFLINK, a member-based organization that provides solutions to independent distribution companies. AFFLINK is celebrating 50 years in the industry and is stronger than ever, and values its partnership with ISSA, the worldwide cleaning industry association. This is the AFFLINK story.

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Annette Houston is the managing director of FM Services Group in Ireland. Her company is Europe's first building service contractor to achieve CIMS GB Advanced by GBAC certification. This is the story of the company's journey.

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How are you at small talk at networking events? Do you struggle at times? This episode of Straight Talk! has the solutions you need, specifically how to master the three crucial phases for networking success. Dean Mercado, the CEO of Online Marketing Muscle, shares his favorite strategies in this episode of Straight Talk!

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Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight Talk!, he digs into how to use data, statistics, and processes to find the best salespeople for your organization. By implementing his ideas, you can consistently hire top talent. Add to that great training, sales management, accountability, and coaching; you have the best recipe for success.

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Janet Kaiser is the owner and CEO of Ex-Cell Kaiser Manufacturing and Design, located in Franklin Park, Illinois. She is the third-generation owner in the family business, which was started 90 years ago by her grandfather. In this episode of Straight Talk!, she discusses the history of her company and how they compete in a challenging marketplace.

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Dave Kahle is the owner of Kahle Way Sales Systems, and works with business-to-business sales professionals. In this episode of Straight Talk!, he shares one specific tip: The "ONE THING" that will make a difference in revenue and sales for those involved in B2B sales efforts.

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Queen's University is a stellar example of how an organization can identify challenges and then embrace solutions that work. The experts that are part of the leadership team for keeping Queen's University clean and healthy discuss how ISSA's CIMS-GB certification has helped them reach their goals and not lose the momentum they know they must maintain. Learn how you can also benefit from CIMS certification.

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Jorge Villalobos, the founder of The Best Restoration in Gainsville, Florida, is the 2023 Ralph Bloss Humanitarian Award recipient. Villalobos, a banker by profession who fled his home country of Columbia in 1999 due to security issues, found his new home in the United States and was quickly drawn to the cleaning and restoration industries. Since then, and with the founding of his cleaning and restoration company, he has demonstrated a stellar example of giving to his community and those in need, even to those who consider him competition in the industry.

Learn more about the Ralph Bloss Humanitarian Award and view a list of past winners.

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Steve Toburen is the founder of Home Front Success and is known for presenting a seminar entitled Hiring the Very Best! In this episode of Straight Talk!, he shares what he calls "negative moments of truth" when technicians engage with customers.

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As you engage in growing your company, what is your marketing and sales integration strategy? This is an important question because, at times, the marketing and sales teams run independently, supporting each other, of course, but perhaps losing out on opportunities. Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight Talk!, he outlines several concepts and strategies that will enhance any marketing/sales integration program.

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Rehan Staton is a recent graduate of Harvard Law School. Not too many years ago, he was hanging on the side of a sanitation truck, unsure what to do with his life. While getting into Harvard changed him, in many ways, it did not. Here is his story.
Learn more about Rehan's non-profit organization: https://www.thereciprocityeffect.org

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If you are involved in sales of any type, for any segment of the industry,  you can’t ignore the impact that sales and marketing automation campaigns can do for you. These powerful catalysts can earn you the results you need for your cleaning or restoration company. Dean Mercado, the CEO of Online Marketing Muscle, shares his favorite strategies in this episode of Straight Talk!

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How a sustainability program can give your company or corporation a competitive edge.

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This video interview supplements the Cleaning & Maintenance Management article on the same topic, to be published in the September/October 2023 issue. The issue will be in mailboxes soon.

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We live in a world of hacking, cybercrime, and digital attacks. It affects us personally and professionally, and some of the main targets of cybercriminals are companies and organizations like yours, which have a huge payoff if the effort is successful. That payoff for criminals means you will suffer, and even be shut down for a time, or even forever. 

ISSA now offers a security protection program for its valued members. This program is in partnership with Cyber Controls, powered by Elpha Secure. Learn more at issa.com/cybersecurity. 

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Becky Kaufold is the manager of government affairs and sustainability at Spartan Chemical Company, and the chair of the Floor Care Products Division with the Household & Commercial Products Association, or HCPA. In this episode of Straight Talk!, she shares strategies for educational facilities to consider as they tackle challenging hard floor care issues.

Learn about the first article and video on the topic of creating shiny floors effectively and safely shared by the HCPA here.

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Lead generation is crucial to company growth as it fuels the sales pipeline with potential customers who have expressed interest in the products or services offered. By capturing and following up on leads, businesses can build a steady stream of qualified prospects, ultimately driving revenue. That all sounds easy, but we know describing it is not doing it. Dean Mercado, the CEO of Online Marketing Muscle, discusses getting leads that turn into revenue.

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Everything you need to manage the custodial operations of your company or facility is inside the CompuClean platform. Learn more in this episode of Straight Talk!, sponsored by Spartan Chemical Company.

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In this episode of Straight Talk!, learn about the tools you need to measure the results of your sales force. With proper tools, such as a CRM system, among others, you know exactly how your team is performing and what you can do to empower them to improve. Today's guest is Ed Marsh, a growth and strategy consultant and the founder & principal of Consilium Global Business Advisors.

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Dr. Gavin Macgregor-Skinner is the senior director of GBAC, a division of ISSA, and in his travels, he has seen and experienced situations that should just not happen, such as blood on a plane. In this ISSA/GBAC Alert, he digs into a global issue with contamination situations on airplanes and what the industry needs to do about it right now. For any cleaning or disinfecting questions or concerns, use this form.

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Diversity, equity, and inclusion, or DEI, are three words that most embrace as an important concept, but many aren’t sure how to truly implement and onboard an effective DEI strategy.

Marcela Sztainberg is the head of human resources at Essendant, and Amie Kromis is the DEI director at Essity North America. Together, they team up on this episode of Straight Talk! to describe what they do with their own organizations regarding DEI programs and initiatives. Both embrace the ISSA Hygieia Network to maximize the effectiveness and impact of DEI.

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From building relationships to landing new business, networking can be a valuable marketing tool for those attending events. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares a three-phase system that if implemented will work for anyone looking to maximize networking opportunities. 

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There are many reasons why ESG can be confusing to individuals and company leadership, but when you break it down, it's easy to see the importance of knowing the components and embracing them. 
Randy Burke is the CEO and founder of DCS Global, and in this episode of Straight Talk! he discusses what the acronyms really mean when you analyze how to run a company or organization. He also lists the pitfalls some may encounter when trying to comply.

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Steve Ashkin is the founder of The Ashkin Group, and has created a new paradigm for the industry to consider. In this episode of Straight Talk!, he presents his thoughts and invites others to consider joining the ISSA Sustainability Council. All that information is here.

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Ed Marsh is a growth and strategy consultant and the founder & principal of Consilium Global Business Advisors. He believes the operational mindset can do more than drive workplace productivity and quality. In this episode of Straight Talk!, he digs into the concept of using the same type of system to drive revenue for companies.

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Technology is evolving. Innovation is rampant and can’t be ignored. And at the top of the food chain with innovation is autonomous floor cleaning equipment. Increasing productivity without sacrificing quality is the goal of all working in the cleaning industry, and it is now possible with the products produced by Kärcher. 

Gary Ashurst is the Executive Vice President of the Institutional and Aftersales Business Unit at Kärcher North America Inc. In this episode of Straight Talk!, he discusses what Kärcher is doing right now to help with the challenges building service contractors and in-house facility operations are facing, and what’s coming next with autonomous equipment.

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Jason Welch is a microbiologist with Spartan Chemical Company, and has been involved in formulating approximately 100 products during his tenure. In this episode of Straight Talk!, he describes how cleaners and degreasers work, the pH component of cleaning, the science behind the chemistry, and much more. All of this so that you, as a cleaning industry professional, have the information you need to make educated decisions on products for your company or facility.

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Does the rapid growth of artificial intelligence alarm you? Or perhaps it intrigues you? Either way, AI is here to stay and the use of this type of technology might benefit your company. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares three specific strategies you need to know to stay ahead of the competition.

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Dave Kahle is a leading sales consultant who works with sales teams to help them succeed. In this episode of Straight Talk!, he explains how to handle chronic whiners and complainers and strategies to address the issue before it becomes a larger concern. Get your copy of "How to Kreate Kahle’s Kalculation of Sales Productivity".

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In this episode of Straight Talk!, Dr. Felicia Townsend, the program director of the ISSA Hygieia Network, discusses what the organization is doing now and what it plans for the future. The various programs, events, and opportunities offered by the Hygieia Network continue to grow and help those connected to it.

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Johnathan Tal is the CEO of TAL Global, an international security consulting and risk management firm. In this episode of Straight Talk!, he shares strategies to stay as safe as possible when traveling overseas and some unique situations that travelers may not think about when away from home.

This video complements the articles on the following ISSA media sites on CMM & Cleanfax.

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Jim Ryerson is the founder of Sales Octane and is a well-known public speaker and sales trainer. His passion is helping others with their professional growth and development. Yet there was a time in his own career when a single negative review of one of his presentations derailed his plan to pursue public speaking. This is his story.

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Do you have a Google Maps listing? And do you actually show up in your marketplace? If you have any type of Google Maps challenges with your company, this episode of Straight Talk! is for you.  John Clendenning is the founder and CEO of Carpet Cleaner Marketing Masters and in this episode, he lays out the strategies you need to maximize your Google Maps listing.

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Greg Cabot is the sales and marketing manager with Ameripolish, and is an expert when it comes to cleaning and maintaining any type of concrete flooring material. In this episode of Straight Talk, he provides the technical details anyone involved with concrete cleaning and maintenance needs to do their work, from processes to products. Plus, learn more about the SmartFloor system. 

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Julie Dumais-Nakos is the Director of National Accounts – JanSan/EVS, at PDI. In this episode of Straight Talk!, she shares important information about cleaning and disinfecting products, processes, and more that the industry needs to enhance their cleaning systems in facilities. From better cleaning and disinfecting strategies to products proven to protect staff and occupants, she focuses on real solutions that work.

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In this episode of Straight Talk!, learn how the Association of Residential Cleaning Specialists International (ARCSI) is undergoing a rebranding as it enjoys its 20th anniversary in 2023.

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Dean Mercado is the CEO of Online Marketing Muscle and knows the value and importance of building a strong company brand. In this episode of Straight Talk!, Mercado provides five key strategies every company needs to analyze and implement in order to compete and succeed in business.

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Sandy Hanberry is the president and CEO of Colker Janitorial Supplies in Pennsylvania. Her company, an ISSA member since 1979, is celebrating 50 years in the industry. In this episode of Straight Talk, she describes her company's journey, how Colker Janitorial Supplies has thrived through the years, and what's exciting to her about the future.

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ServiceMaster Clean®; ISSA, the worldwide cleaning industry association; and the Global Biorisk Advisory Council® (GBAC), a Division of ISSA, have partnered to certify nearly 400 ServiceMaster Clean franchises across the United States and Canada to the ISSA Cleaning Industry Management Standard (CIMS) Advanced by GBAC certification.

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Dean Mercado is the CEO of Online Marketing Muscle, specializing in digital marketing coaching. In this episode of Straight Talk!, he shares strategies and concepts that will help any company in the cleaning industry, from small residential cleaning firms to larger building service contractors, to create a strategic business plan.

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Randy Burke is the CEO and Founder of DCS Global, and one of his specialties is helping facilities deal with management issues, and with the pandemic winding down, that includes low occupancy cleaning strategies. In this episode of Straight Talk!, he discusses how building owners and managers can do to handle the low occupancy issue and create a plan that works.

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In this episode of Straight Talk!, an online marketing expert shares strategies on how to deal with, sometimes remove, and ultimately avoid negative reviews.

Dean Mercado is the CEO of Online Marketing Muscle. His strategies for cleaning and restoration companies focus on driving growth and revenue, and one component of that are online reviews, whether on Google, Yelp, social sites, and others.

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Jennie Romer is the deputy assistant administrator for pollution prevention at EPA. David Widawsky is the division director with the office of chemical safety and pollution prevention with the EPA. Together they describe the U.S. EPA's Safer Choice program and what it means to the cleaning industry.

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Becky Kaufold is the manager of government affairs and sustainability at Spartan Chemical Company, and the chair of the Floor Care Products Division with the Household & Commercial Products Association, or HCPA. In this episode of Straight Talk!, she shares details all cleaning professionals need to know to clean and maintain hard floors, with a goal of the perfect shine that is safe to walk on. In addition, she shares tips for seasonal cleaning and how to overcome challenges facing today's facility managers.

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As originally covered on the Cleaning & Maintenance Management news website (links below), Packers Sanitation Services has allegedly employed minors as young as 13 years of age, in meat packing plants across the United States. These minors have been working in potentially dangerous situations, and as a result some have been injured on the job. The work was often in the middle of the night. Now the company is paying fines because of these child labor law violations.

Dr. Gavin Macgregor-Skinner is the senior director of GBAC, and in this episode of Straight Talk! he discusses the issue and the need for ongoing discussions and viable solution to prevent this from occurring in the cleaning industry.

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In this episode of Straight Talk!, sponsored by Spartan Chemical Company, learn about hard floor care best practices, the products you need, tips on creating a shiny floor with the proper floor finish, how to remove salt buildup during and after cold, winter months, and much more. Andrew Wolfe, a research chemist with Spartan, shares his expertise with the industry.

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Fabio Vitali is the vice president of marketing with Sofidel America. In this episode of Straight Talk!, he describes the company's mission and accomplishments and the Sofidel pursuit to a more sustainable planet.

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As a cleaning contractor, do you know when your proposals are reviewed carefully and when they might be tossed into the trash? Chris Arlen is the founder of revenue-IQ and has some ideas for you to consider. In this episode of Straight Talk!, Arlen shares what proposals must contain - and not contain - in order to get action.

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Randy Burke is the CEO and founder of DCS Global. In this episode of Straight Talk!, he describes facility audits and how they can be used to improve, enhance, and ensure cleaning and maintenance is accomplished. 

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Learn about how cleaning for health can become real for residential cleaning companies, and how the Rethink Clean campaign can benefit your business. Visit https://arcsi.org/rethinkclean for more information.

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Debbie Sardone is the founder of Cleaning for a Reason, an ISSA Charities program. It all started with a simple phone call from a cancer patient in need. Since then, the program's 1,200 volunteer companies have helped nearly 50,000 cancer patients in their direst moments in time by giving them a little peace of mind that comes with a nice, healthy, clean home. Learn more about Cleaning for a Reason and join the cause today!

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ARCSI, the residential arm of ISSA, the worldwide cleaning industry association, is dedicated to improving the standard of professionalism in the residential cleaning industry. How ARCSI got its start and the history behind the association dedicated to house cleaning professionals is the focus of this episode of Straight Talk!

Listen and learn from Debbie Sardone, the president of Bucket & Bows Maid Service in Texas, owner at Speed Cleaning, and founder of Cleaning for a Reason, along with Tom Stewart, the CEO of Castle Keepers House Cleaning in South Carolina, and founder and CEO of MaidCentral Software. Both are founding members of ARCSI.

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Dr. Gavin MacGregor Skinner, the senior director of GBAC, along with Scott Vogel, the chief operations officer with Emergi-Clean in New Jersey, discuss the methamphetamine contamination issue facing facilities today and what you need to know right now.

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Mike Sawchuk runs Sawchuk Consulting and is an expert assessing cleaning operations and determining where improvements can be made. In this episode of Straight Talk!, he digs into why cleaning operations assessments are so important, how they differ from benchmarking, what a proper assessment looks like, and how the process works from start to finish.

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There is a new "bait and switch" issue in the cleaning industry that is taking hold of some companies, at times creeping in unexpectedly. 

In this episode of Straight Talk!, Jim Pemberton, the president of Pembertons in McKeesport, PA, discusses his observations and how critical it is that business owners and managers recognize the signs there companies may be engaging in a different type of bait and switch practice. Pemberton offers suggestions that, if implemented, will benefit both the cleaning company and its clients.

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Dean Mercado is the CEO of Online Marketing Muscle and has years of experience coaching both residential and commercial cleaning companies on how to market their services and land clients. In this episode of Straight Talk!, Mercado lays out what all business owners need to know to ensure they are targeting with the proper messaging and advertising platforms.

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Chris Arlen, the founder of revenue-IQ, "invites" Jeff Cross to his own program and asks some tough questions.

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Dave Kahle is a leading sales consultant who helps sales teams to connect the dots to customers. In this episode of Straight Talk!, he explains the value of sales managers visiting customers, and why both the sales manager and the sales person having a solid working relationship with customers.

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Justin Douglas is the Co-CEO of Corvus Janitorial Systems. In this episode of Straight Talk!, he shares thoughts on what it takes to build a successful cleaning company.

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Luke Hansen is the founder and CEO of CompanyCam, a cutting-edge software company focused on the restoration industry. CompanyCam provides everything you need to document your jobs, provide proof of completion, store and share photos and videos, and more. When it comes to dealing with any insurance challenge you face as a restoration company, CompanyCam has it all, packaged and ready to go, easy to use.

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Brock Tully is a vice president of Bunzl Cleaning & Hygiene and serves as the Canada Director for ISSA, his first term on the board of directors. In this episode of Straight Talk!, he discusses the industry, the impact of ISSA on cleaning, and the special milestone of ISSA's 100 year anniversary in 2023.

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Tom Friedl is the president and CEO of Hospeco Brands Group, and serves on the ISSA board of directors as the executive officer.  Friedl knows the value of milestones, as Hospeco as a company reached its centennial in 2019. In this episode of Straight Talk!, he discusses ISSA's 100 year anniversary in 2023.

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Kimberly Thomas, MPA, CEFP, is recently retired as the senior director of services, facilities management, at the University of Georgia. In this interview on Straight Talk!, she outlines her career path, what motivated her, how ISSA and especially CIMS certification, helped her to fulfill her dreams and ambitions. Along the way, she came to tremendously value her staff and university executives who helped empower her team to do the job right, each and every time.

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In this episode of Straight Talk, sponsored by Core America, get the strategies you need for workloading the cleaning and maintenance programs for your facility. Tony Maione, president, along with Carl Keil, associate vice president, share concepts and the science behind doing more with less but also keeping the quality of cleaning and maintenance high.

Core America is available for consulting and to answer your questions. Visit https://www.coreamerica.com to start your journey to facility cleaning and maintenance excellence.

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The Restoration Industry Association (RIA) has released a position statement on the cost of doing business, a common exclusion claim made by some insurance adjusters. In this episode of Straight Talk!, Ed Cross, an attorney who works closely with the RIA, explains the details and provides important guidance to the restoration industry.

RIA Position Statements are an exclusive RIA member benefit. They can be incorporated into verbal and written communications as powerful tools to overcome common collections challenges restorers face.

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In this first of several planned episodes concentrating on improving indoor air quality in buildings, learn important details about IAQ terminology that relates to technology. Dr. Gavin Macgregor-Skinner, the senior director of GBAC, along with Doug Hoffman, the executive director of NORMI, team up in this episode of Straight Talk! and discuss details you need to know about right now.

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Peter Crosa, AIC, RPA, is an active independent insurance adjuster and works closely with the restoration industry. He knows the struggles and understands the ongoing hostile restoration and insurance landscape. In this episode of Straight Talk!, Crosa shares critical details that any restoration professional can use in their company.

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Robert Kravitz is the president of AlturaSolutions Communications, and specializes in connecting people and companies and is a thought-leader who knows the building service contracting industry inside and out. He shares some important business building strategies in this episode of Straight Talk!

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Mark Warner, the national sales manager of The Bullen Companies, has teamed up with expert industry consultants to address a concern about the "custodial closet" and what needs to happen in the industry to create a proper area for provisioning cleaning equipment, tools, products, and all that is required by cleaning and facility maintenance staff.

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The number one way owners and managers of building service contractors think they differentiate themselves to clients to win contracts may not be the complete picture. Chris Arlen with Revenue-IQ offers some insight into how BSCs can open doors and win contracts with a multi-faceted approach.

The survey referenced in this episode of Straight Talk is the 2022 Building Service Contractor Benchmarking Survey Report, sponsored by Aspire. You can access the survey in digital format here.

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Jill Frey is the president and CEO of Cummins Facility Services and in 2022 she served as one of the judges of the ISSA Innovation Award program. She shares the experience as a judge, and how she values it, in this episode of Straight Talk!

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Renue Systems is a company that specializes in the hospitality industry, providing deep cleaning of any type of surfaces. David Grossman, the CEO and president, is proud of how responsive his franchisees are to customer requests and how success has empowered Renue to expand across borders, opening international locations. This is the Renue story.

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Andy Clement is the Chief Customer Officer at Kimberly-Clark Professional. In this episode of Straight Talk!, he joins Jeff Cross in discussing how KCP has impacted the industry over the years and how the company has reached a 150 year milestone. ISSA is celebrating 100 years as an association in 2023, and both Clement and Cross reflect on what this means for the industry.

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contracting company in Texas that has enjoyed tremendous success over the years, in part due to its partnership with ISSA, the worldwide cleaning industry association. One component of EPSI's success is implementing the ISSA’s Cleaning Industry Management Standard (CIMS) certification.

Watch and learn from Saia as he describes his company's journey and how a focus on employees must be an integral strategy for owners and managers.

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Robert Tillis is the Chairman of Imperial Dade, a distribution company that is rapidly acquiring companies across the industry but doing so strategically with a focus on all employees involved. In this episode of Straight Talk!, taped at ISSA Show North America 2022, Tillis describes the journey and how much Imperial Dade values ISSA as the association enters its 100th year in 2023.

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Roger Berry is a founder and the CEO of Sudoc, a different kind of chemical company. In this episode of Straight Talk!, Berry describes cutting-edge technology specifically with two products, and shares details about emerging innovations. From mold remediation to pet odor removal and more, Sudoc is creating solutions to challenges that have baffled the industry for years.

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Laura Craven is the vice president of marketing and communications with Imperial Dade, and an industry professional who serves as a distributor director with ISSA, the global cleaning industry association. 

As Imperial Dade grows and ISSA celebrates its 100 year anniversary in 2023, Craven recognizes the valuable partnership as a member company with ISSA and looks to the future of the industry. She discusses the cleaning industry, what she values the most with ISSA, and more in this episode of Straight Talk!

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Nicole Goulet is the vice president of marketing with Diversey, and has been a longtime supporter of ISSA. 

As an incoming board member, she looks forward to advancing clean and driving innovation with ISSA as both the association and Diversey continue to work together on common goals, now and in the future. She shares thoughts on current and emerging programming and also the milestone of ISSA's 100 years as an association.

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Saji Daniel is the chairman of the board and Mike White is the senior vice president of sales with Vanguard Safety. Together, they describe the journey of Vanguard Safety, PPE trends, employee safety tips, the relationship between manufacturers and distributors to ensure PPE is readily available to all in in the industry, and more.

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Jennifer Gordon knows bugs. She’s an entomologist with Bug Lessons Consulting and in this episode of Straight Talk!, she discusses clothes moths and how they can be a cause of damage to rugs, clothing, and fabrics. Every cleaning professional should be aware of what clothes moths can do and how a cleaning program can help eliminate the risk.

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Randy Burke, CEO of DCS Global, an international custodial advisory company. In this episode of Straight Talk!, he describes the industry that has increased frequency of cleaning and the need to validate everything cleaning professionals do for their facilities. He also describes the value of GBAC STAR accreditation and how it can help facilities to keep a hyper-focused view on their cleaning and disinfecting goals.

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Larry Dietz is the general counsel for Tal Global Corporation, a firm specializing in security consulting and risk management. In this episode of Straight Talk!, he discusses ongoing issues and concerns with cyber security, hacking, malware, ransomware, and more. 

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Matt Vonachen, CEO of the Vonachen Group, is the incoming ISSA president for 2023. In this special episode of Straight Talk!, Vonachen shares his insights, his vision, and some personal observations about the global cleaning industry and ISSA.

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James Tole is an IICRC-Approved Instructor with decades of practical industry experience behind him. In this episode of Straight Talk!, Tole explains the value behind a planned maintenance program and the impact that increasing the frequency of cleaning has on the life of carpet, health of those in homes and facilities, and the proven financial savings.

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Mark Saiger is the owner of Saiger's Steam Clean and Saiger's Sauce, and has made an impact on the lives of dozens if not hundreds of cleaners across the country. When someone needs help, Mark is there for them. This is his story.

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Micah Green is the founder and CEO of Tailos, a cutting-edge technology company that specializes in robotics and automation. 

One such specialty is "Rosie the Robot" - a fully-functioning autonomous cleaning device that many in the industry are embracing. In this sponsored episode of Straight Talk!, Green discusses not only the technology behind Rosie but also his passion with automation and the vision he has for what's to come in the near future.

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Mike Sawchuk with Sawchuk Consulting knows how a clean, pristine, and organized custodial closet should look like. What he often sees when he visits facilities is not always in the best shape. In this segment of Straight Talk!, Sawchuk explains how cleaning professionals can create, maintain and ensure their custodial closets are in good shape.

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Dr. Deborah Birx, M.D., is a noted and recognized expert in the development of diagnostics, therapeutics and vaccines for improved health, disease prevention and health security.

In this special video presentation from the GBAC Air Considerations Symposium in Chicago on August 17, 2022,, Dr. Birx shares her expertise on how we responded to the COVID-19 pandemic, what we learned, and cautions we can't ignore.

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John Lowe, PhD, is the Assistant Vice Chancellor for Health Security at the University of Nebraska Medical Center. His presentation, which opened the GBAC Symposium 2022 Air Considerations event in Chicago on Tuesday, August 16, 2022, spotlighted indoor air quality issues related to the pandemic, what the industry faces post-pandemic, and much more. Lowe's analysis of several studies and statistics proved that more attention and resources must be given to monitoring and improving IAQ in the global scene.

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What are you doing to embrace and promote true sustainability efforts in your organization? While many in the industry are sincere, some engage in what can be called "sustainability theater". This happens when sustainability claims are nothing more that performance art, doing little to reduce the risk of harm to the environment, people and future generations.  

In this episode of Straight Talk!, green cleaning and sustainability expert Steve Ashkin digs into the issue of sustainability theater and what we need to know right now about claims that may sound good but actually have no substance to them..

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Peter Kwestro is the global business development director with Gausium, a leading robotics engineering and manufacturing company. In this episode of Straight Talk!, he describes the company's mission, what it is doing to fill the gap created by a worker shortage, how automation increases productivity, and much more.

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Nate Gaubert is the Manager of Research & New Product Development at Spartan Chemical Company, Inc. As a formulator, Gaubert has brought more than 45 products to Spartan’s product catalogue and is a subject matter expert for this topic.

In this episode of Straight Talk!, sponsored by Spartan, Gaubert discusses critical aspects of hand hygiene, government compliance, development processes, and practical guidance to keep personal and public health top of mind for everyone.

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Russ Kendzior is the founder and the executive director of the National Floor Safety Institute (NSFI) and has been involved in more than 1,000 litigation claims in his 20+ years in the industry. Industry assets that have helped him are "standards" such as produced by NSFI, among other organizations.

In this episode of Straight Talk!, Kendzior describes the journey of creating standards to how they should be used and the impact they have for professionals who work in the industry.

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The living wage program is starting to get more and more recognition by companies and organizations, and building service contractors can benefit competitively by embracing the concept, according to the experts in this episode of Straight Talk! Details such as the cost of the program, how to include the program in proposals, dealing with unions, and much more is featured.

Guests in this episode include Chad Cordaro, president at Heritage Building Maintenance; Michelle Murray, the CEO of Living Wage for US; and Chris Arlen with Revenue-IQ.

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The economic environment is always changing, shifting. Just look at the past few months as examples. We have gone from rapid growth and a flourishing economy to one that is in doubt. Some even say a recession is likely, which will put added stress on the sales process.

Added to this is the shift in how salespeople approach prospects. Gone are the days of visiting current and potential clients with an armful of donuts and sitting at a conference table and chatting about what solutions the salesperson has. The strategy now must include tightening up the sales agenda and focusing on techniques that work. Everyone is busy and many now work remotely, abandoning the office setting. What those strategies include are topics Kahle discusses in this episode of Straight Talk!, an ISSA program.

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Some in political circles and in mainstream media say there are many signs that are indicating a possible recession. Some say it is coming. Regardless of how you feel or what your own prediction is, being ready for what may happen is smart. 

Core America is a consulting and technology firm that helps cleaning industry professionals and organizations achieve cleaner, healthier, and safer buildings. In part, Core America provides a state of readiness, being prepared for what is coming in the near future and beyond. 

Anthony Maione is the president, and Tony Maione is the founder of Core America. Together, they join Jeff Cross, the media director for ISSA, in this segment of Straight Talk! to discuss several key strategies that building service contractors and in-house facility professionals can embrace right now to prepare for a possible recession. 

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Johnathan Tal is the CEO of TAL Global Corporation, an international investigative and risk-consulting firm. He is an expert with building risk assessments and determining what it will take to make a building secure against all types of threats, including active shooters.

In this segment of Straight Talk!, Tal shares strategies all building owners and managers need to know right now to make their facilities safer. From schools to hospitals and more, security is a top-of-mind topic that can be challenging to accomplish. 

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The Consensus Group is an ISSA member organization, and it prides itself on being game changers in hygiene, health, hospitality, and happiness. As both Frank Laurentius (father) and Glenn Laurentius (son) describe their company in this edition of Straight Talk!, it is their mission to provide this and future generations a cleaner and healthier world. The entire Consensus Group team is behind the company mission.

Learn how the Consensus Group got its start, how the company has found its pathway to success, and what it plans for the future. As an added bonus, get a preview of some emerging innovation both Frank and Glenn are proud of. And along the way, ISSA, the worldwide cleaning industry association, has been part of this success story.

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With flooring, oil build-up can be an issue, creating slippery situations. Then, if claims are filed, insurance premiums go up. They rarely go down. Understanding what causes slippery floors and then working to avoid them is critical considering both protecting people along with the cost of litigation.

Russ Kendzior is the founder and the executive director of the National Floor Safety Institute (NSFI) and has been involved in more than 1,000 litigation claims in his 20+ years in the industry. In this segment of Straight Talk!, he outlines what it takes to control insurance premiums and, with some effort, even get insurance companies to lower premiums for companies and facilities.

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As told by Debbie Sardone, the founder of Cleaning for a Reason, an ISSA Charity program, Tyler Perry is a comedian and actor she has never seen in a television show or movie, yet she loves him for his giving attitude. 

In this episode of Straight Talk!, learn how Tyler Perry paid off lay-a-ways for families in need and how Debbie focused in on how a giving attitude can be infectious. The story she shares is inspirational to anyone who wants to give to others.

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The majority of Americans say either they or someone in their immediate family have been diagnosed with cancer at some point in their lives. Cancer has no bias, and attacks anyone. How can the cleaning industry help when cancer attacks? That's where Cleaning for a Reason, an ISSA Charity program, comes into play. More than a thousand professional house cleaning companies have come together to help families who have been affected by cancer, offering free cleanings to them. 

In this episode of Straight Talk!, Alicia Scheel, the owner of Eco Cleaning Ohio, discusses how her company is involved in the Cleaning for a Reason program, what it means for her and her employees, and how much the cleaning industry can have a positive impact on those who need help the most.

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Robert Kravitz is the founder of AlturaSolutions Communications and is a recognized thought leader for the cleaning industry, a frequent author of articles and content for ISSA publications, and engages in working with clients to promote their products and services. 
In this episode of Straight Talk!, Kravitz describes what a thought leader is, how they specialize in a particular field or niche, the impact they have on an entire industry, their influence on trends and habits, and much more.

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Some may balk at paying more for workers, as BSCs try to stay competitive, but the living wage program is alive and well in many industries, and has value that is hard to ignore.
Learn how to work a living wage program into your proposals, how to identify potential clients that are a good fit with this type of program, and other critical details to make this program work for both the cleaning contractor and the clients it serves.

For this program, host ISSA Media Director Jeff Cross welcomes Biko Nagara, the chief program officer with Living Wage for US, along with New York Metro area Bravo! Building Services leaders' Karen Martinez, president, and Frank Wardzinski, chief operating officer. 

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Russ Kendzior is the founder and chairman of NFSI, and in this episode of Straight Talk! he discusses the testing methods and protocols the industry uses to see just how slippery and how potentially dangerous a floor may be. Surprisingly, he discloses that some want to put their head in the sand and not know how potentially dangerous their floors are, and some want to hide the data if it comes back negative.

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David Kahle is a noted and in-demand keynote speaker, author, and expert business coach who concentrates his efforts on helping wholesale distribution companies to succeed. In this episode of Straight Talk!, he offers several solutions that can help any organization involved in sales, but especially those in distribution.

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Daigle Cleaning Systems, based in Albany, NY, is an ISSA member company and takes advantage of ISSA programs, such as the Cleaning Industry Management Standard (CIMS) certification. The company offers virtually every type of cleaning service, such as home maid services, post-construction cleaning, pressure washing, office cleaning, carpet cleaning, water damage restoration, and more.

Derek Foster is the president and CEO, and in this ISSA Impact feature of Straight Talk!, he discusses what his company is doing to compete and to grow in a competitive marketplace.

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Are all cleaning products the same? Are they better than conventional cleaning products? And can you find "good" green cleaning products manufactured by "bad" companies?

Stephen P. Ashkin is the founder of The Ashkin Group, and has strong feelings for the cleaning industry and especially when it comes to corporate responsibility. Whether it is specific products being used, the labor force tapped to create the products or use them in the service sector, Ashkin wants the green pathway to be paved responsibly. 

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Fleas are a nuisance, but they do more than itch. They can cause all types of issues beyond discomfort and can quickly invade and infest a home or even a commercial facility.

In this episode sponsored by ARCSI, a division of ISSA, urban and medical entomologist Jennifer Gordon shares her thoughts on what the cleaning industry and others need to know about the flea, what it eats, how it infests structures, what it means for public health, and what can be done to eradicate a flea infestation.  

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Mike Atkins is the assistant vice president of facility management services with SOAR365. The facility services company, an ISSA member organization, partners with families and creates life-fulfilling opportunities for individuals with disabilities, tapping into a labor pool willing to work... and work hard.

In this ISSA Impact interview, learn how SOAR365 has evolved and found success, and has tapped into the resources offered by ISSA, the worldwide cleaning industry association.

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Mosquitoes are a pest that can be both an irritant but also a source of disease. There are many details and misunderstandings about this type of insect.

In this episode of Straight Talk!, urban and medical entomologist Jennifer Gordon digs into the details about the mosquito, how it lives, what it eats, how it affects people, and more.

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Russ Kendzior is the chairman and founder of the National Floor Safety Institute (NFSI) and is called to be an expert witness for legal issues, for both plaintiffs and defendants. In this episode of Straight Talk!, he outlines what those involved in litigation should know and offers three solid tips that building service contractors can embrace to stay out of the courtroom.

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Clean Advocacy Summit, part of National Cleaning Week, was a success, if you ask any who were involved with the event. In this episode of Straight Talk!, John Nothdurft, the director of government affairs with ISSA, explains how advocacy efforts brought some 60 ISSA members to the political battlefield known as Washington, D.C., and how took advantage of networking and presenting ideas and thoughts to lawmakers, politicians, business leaders, and more.

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As a disaster restoration contractor, you need tools to get the job done quick, efficiently, and profitably. Some may not be keeping up with available technologies in restoration. Some are. And the ones who are keeping up are winning in a competitive marketplace. In this episode of Straight Talk!, industry veteran Josh Bachman, a business development advisor with Violand Management Associates, shares some thoughts on what all restoration business leaders need to do.

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A new version of the omicron variant is starting to get the attention of scientists, health professionals, and the cleaning industry. Known as "BA.2" or the "stealth" strain, there are concerns about this genetic mutation and how it may become a health issue especially with certain demographics.

In this episode of GBACtv's BioTalk, hear from Patty Olinger,  GBAC executive director, and John Cordier, CEO and co-founder of Epistemix, on what you need to know right now as information emerges on this variant.

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Mike Sawchuk is a business coach and uses his expertise to help business owners and facility managers in the cleaning industry to succeed. This special edition of Straight Talk! is in partnership with his article "Effectively Tackling Workforce Challenges" in the March/April 2022 issue of ISSA Today, which is to be published the third week of March. 

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Anyone who works with floor maintenance and cleaning wants the absolute best appearance, and for some floors, that’s to create what we call “the wet look” or shiny finish. When you achieve that, you are pretty pleased and proud of yourself or your crew. Besides the appearance, there’s more to consider. Russ Kendzior, chairman and founder of the National Floor Safety Institute (NFSI), explains real-world scenarios that highlight the litigation that can emerge from a simple spill.

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In this episode of BioTalk, a GBACtv production, learn how the cleaning industry can respond to an increased risk of indoor air contamination and how building sciences is identifying critical issues and addressing them. John Cordier, Epistemix CEO, and University of Colorado's College of Engineering’s Mark Hernandez share thought-provoking solutions for improving indoor air quality while addressing cleaning and contamination issues.

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Steve Ashkin is the founder of The Ashkin Group and the father of green cleaning. One day he cherishes in his mission is Earth Day, held every April 22. Earth Day is a way for everyone to celebrate protecting the environment. In this episode of Straight Talk!, Ashkin discusses what the cleaning industry can do to showcase what industry professionals are doing for their facilities to reduce environmental impacts and protect health.

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Russ Kendzior is the founder and chairman of the National Floor Safety Institute (NFSI) and knows there are no winners in litigation that is estimated at approximately $150 billion annually. 

In this episode of Straight Talk!, Kendzior describes the state of the industry regarding floor safety, slips, trips, and falls, and how both ISSA and NFSI can team up to bring awareness of important issues.

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Dr. Gavin Magregor-Skinner, a senior director with GBAC, a division of ISSA, has been following emerging studies that impact what we know about infectious diseases and transmission of them, and how we can best protect ourselves. In this GBAC industry alert, he describes three studies and concentrates on breaking news regarding the Javits Center, a GBAC STAR accredited facility. 

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Joe Lepore is the founder and chairman and Domenico Lepore is the general manager of LCS Facility Group, serving clients across the United States. They have grown their company into a success story by tapping into and utilizing the benefits of ISSA. This is the story of their journey and how they are worthy of imitation.

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Employers want to pay their workers a wage that is competitive and provides them with a decent quality of life for working families. The solution to this can be implementing a “living wage” program. Chris Arlen teams up with Michelle Murray from Living Wage for US, a non-profit organization that helps employers navigate the nuances of a living wage program. 

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John Downey calls himself a "formerly important person" but he is far from hanging up his hat and retiring. The founder of Cleanfax is busy with his work as the executive director of CIRI, the Cleaning Industry Research Institute. In this special on-location interview, Downey discusses his work and what he is doing to help promote the value of cleaning.

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Jon Isaacson is the host of The DYOJO Podcast and is known as The Intentional Restorer. In this episode of Straight Talk!, Jon proves to be a challenging guest but an entertaining one at the same time.

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Both Pete Consigli and Cliff Zlotnik are dedicated, passionate industry advocates and have spent decades as  the industry’s watchdogs. In this segment of Straight Talk!, they discuss how the industry has evolved and the work they have done to help the modern restorer.

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Stephen P. Ashkin is the founder of The Ashkin Group and is extremely interested in the state of schools and educational opportunities for students, especially regarding how the built environment impacts learning. In this episode of Straight Talk!, Ashkin describes the huge gap in funding that is growing annually and the need to do something about it.

In his comments, he references an important document and encourages everyone to download their own copy. Get the "2021 State of Our Schools" document.

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Saul Strain is the owner and president of ABC Sales & Services in St. Thomas, United States Virgin Islands. He believes in and uses the many resources offered by ISSA, the global cleaning industry association. This is his story about the company's journey using resources offered by ISSA and strategies that should be embraced by any company or organization.

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Termites are known as the silent destroyers of homes or facilities because they chew and eat their way through wood and cellulosic materials. They cause billions of dollars in property damage each year.

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John Schauff is the director of government services and training with Spartan Chemical Company, and has spent years on a myth debunking journey. Schauff explains the myths and misinterpretations related to cleaning and disinfection and sets the record straight on what you need to know right now and in the future. Learn how these four disinfection myths affect you and your company or organization, and how to hone your technical expertise with knowledge and science. 

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Brant Insero is the senior director of education, training, certification, and standards with ISSA. In this episode of Straight Talk!, he explains how cleaning education and certification is critical to fostering confidence in school settings. 

While most judge their surroundings by sight and smell, when you enter a building, how clean and safe it is goes much deeper. Insero discusses four key components all facility managers, cleaning professionals, and industry leaders should embrace: Transparency, accountability, visibility, and partnerships.

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Chris Arlen is the president of Revenue-IQ and is an expert craftsman with RFPs, or requests for proposals. 

Anyone can respond to an RFP... but to get a valuable contract and build your company, your RFP response needs to be persuasive, and tell a story, rather than simply quoting a price. In this Straight Talk! webcast, Arlen explains what every cleaning contractor needs to know in order to benefit from the time spent responding to an RFP.

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In this episode of BioTalk, a GBACtv production, hear what went well and what didn't go so well in 2021, and what we learned as an industry. We dig into the science and the layered support when it comes to cleaning, disinfection, and air purification. Then get the thoughts on predicting the end of the pandemic, offered by both infection prevention experts: Patty Olinger, the executive director of GBAC, and Dr. Paul Meechan, the former head of safety with the CDC and who now serves on the GBAC scientific advisory board. Finally, while some feel the new omicron variant is more like a common cold, learn why that can be a dangerous position to take. Get more information from our sponsor, Breezy.

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In this episode of Straight Talk!, we check in with Howard Partridge, a business coach and best-selling author and owner of Clean as a Whistle and Phenomenal Products. He discusses success during the pandemic and what his company has done to grow despite ongoing challenges facing small businesses.

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Working in and maintaining safe and healthy facilities in what we call the built environment is confusing and challenging, even more so in the past two years.  Chris Arlen, the president of Revenue-IQ and the author of "Rebuilding Trust in the Built Environment", published in ISSA Today magazine, discusses current conditions, where we are now, and what facility owners and managers can do as workers return to the office.

Read the original article here, the follow-up article "Rebuilding Trust in the Built Environment in 2022" here. Join the ISSA LinkedIn group, follow and contribute to thought-leadership topics.

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SARS-CoV-2 outbreaks in nursing homes have been devastating during the pandemic, and have led to the creation of coronavirus disease 2019 (COVID-19) units within nursing homes to care for affected patients. Until now, the frequency and persistence of SARS-CoV-2 environmental contamination in these units have not been studied.

Patty Olinger, the executive director of GBAC, along with Jeff Cross, ISSA media director, analyze the details of a recent study by the Journal of the American Geriatrics Society. Olinger provides seven critical steps based on a recent article she authored on the coronavirus and COVID-19. To access the study, follow this link. To access Olinger’s article entitled “The Virus Doesn’t Care”, follow this link.

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Jennifer Gordon is an urban and medical entomologist who understands that even the most common and what might seem harmless insect can still become an issue in a home or office, even a potential health hazard. In this Straight Talk! broadcast, she explains the impact of fruit flies and gnats and what the cleaning industry needs to know about these pests.

For professional support and help with any entomology issue, including project work, speaking and training, and more, visit the Bug Lessons website.

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The COVID-19 pandemic caused new and unique circumstances that led to demand for personal protection equipment outpacing supply very rapidly. The pandemic’s massive and urgent needs caused chaos in supply that forced U.S. importers to quickly identify new sources for PPE. That urgency combined with restricted travel forced some companies to modify or abandon their normal due diligence processes for vetting new suppliers. And that led to some serious fraudulent activities.

Get involved and help with this anti-fraud and recovery effort. Join the PPE Fraud Coalition LinkedIn Group here.

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This episode is not only about the details of an insect, but it’s a psychology lesson as well. Bed bugs are named for where you usually find them, where you hope you would normally be comfortable and safe. When you have a bed bug infestation, it can lead to all types of psychological effects. In this episode of Straight Talk!, Jennifer Gordan, an urban and medical entomologist with Bug Lessons Consulting, shares details not many might be aware of when it comes to bed bugs, the impact on public health, why they invade, and how to get rid of them.

Learn more about pest and rodent control topics here.

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Douglas Stein is the CEO of PPE Advantage and has been deeply involved with several aspects of the global issue of PPE fraud, an unfolding drama documented by ISSA Media. Here is his story.

Get involved and help with this anti-fraud and recovery effort. Join the PPE Fraud Coalition LinkedIn Group here.

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Both ISSA, the worldwide cleaning industry association, and IFMA, the worldwide association for facility management professionals, created and implemented strategies to not only serve, but to empower their members to navigate the challenges of the COVID-19 pandemic. Don Gilpin, the president and CEO of IFMA, along with John Barrett, the executive director of ISSA, share their thoughts, how they responded, and their view of the future of the industry.