The Daily CTA: Recent Episodes
The Daily CTA
With so much amazing content about digital marketing being produced every day by our favourite newsletters, blogs, and podcasts, it's almost impossible to stay on top of happenings, trends, and opportunities and overall just being with it.
So we had the idea to take some time every weekday every morning to summarize all the most important news items, content pieces, and knowledge bombs and serve them on this beautiful point form platter - easy for your consumption.
👺 Elon Musk's Twitter Purge May Free Up Coveted Usernames | TechCrunch
🧪 LinkedIn Experiments with AI-Generated Posts, Prompting Concerns About Authenticity | Social Media Today
🍼 Oatly Offers Free Advertising to Milk Sellers Who Disclose Their Carbon Footprint | Marketing Dive
👜 Lyst's Q1 Hottest Brands and Products Index Reveals Mix of Affordable and Luxury Brands in High Demand | Retail Brew
🚀 Amazon Launches Inspire, a TikTok-like Shopping Feature on its Mobile App | TechCrunch
🤔 Meta Unveils New Ad Enhancements at IAB 2023 Newfronts Event | Meta
✉️ Gmail Introduces New Ad Format to Pump Up User Engagement | The Verge
😎 Instagram Rebrands Branded Content Ads as Partnership Ads | Search Engine Land
😅 Federal Judge Dismisses FTC Lawsuit Against Data Broker Kochava | Marketing Brew
🙊 Google to Remove Four Attribution Models from Ads and Analytics | Search Engine Journal
💻 Microsoft's AI-Powered Image Generator Now Available on Desktop Edge Browser | The Verge
🤔 Companies Turn to TikTok and Social Media Influencers for Employee Recruitment | Forbes
😳 4 Tips to Optimize Your Landing Pages for Better Conversion Rates | Search Engine Land
🐦 Twitter and Substack Clash Over Link-Sharing | Social Media Today
🤝 Experts as Influencers is the Key to Nailing Your Health and Beauty Marketing Game | Ad Age
🏋️ Experts Weigh in on the Pros and Cons of ChatGPT and Generative AI in Marketing | Adweek
✍️ Lessons Learned from the Collapse of Silicon Valley Bank for the Ad Industry | Digiday
🇩🇪 Germany Could Fine Twitter for Failing to Comply with Hate Speech Takedowns Law | TechCrunch
🤖 How AI is Disrupting Influencer Marketing in the Retail Industry | Modern Retail
😆 Brands Take the Risk with April Fools' Day Campaigns Despite Past Blunders and Covid Hiatus | Marketing Brew
🍃 How Brands Can Win Over Purpose-Driven Consumers | Adweek
🔒 Western Digital Confirms Data Breach Following Network Security Incident | TechCrunch
🥲 Twitch's Growing Pains: CEO Exit, Layoffs, and the Changing Nature of Community | Digiday
✅ Twitter's Chaotic Execution of Winding Down Its Legacy Verified Program | The Verge
👣 The Importance of Tracking Social Media ROI for Businesses | Adweek
💸 Lawsuit Seeks £3.4B Compensation from Google for Lost Publisher Revenue | BBC
🍋 ByteDance’s Backup Plan | TechCrunch
👓 Google Announces The New Ads Transparency Center | The Keyword
♾️ Meta Launches New Reels Ad Options | Social Media Today
🔐 Microsoft Introduces AI-Powered Security Copilot | Microsoft
📓 Zoom Introduces Zoom IQ as Your New Assistant | Mashable
🤖 Bing to Remove Waitlist for GPT-Powered Chat | TechCrunch
📝 LinkedIn Adds Generative Profile Summaries and Job Listings | Social Media Today
🏆 Anthropic Releases OpenAI Competitor | Rappler
📣 Outlook’s Critical Email Exploit | Forbes
📷 Snapchat Introduces Content Moderation in the Family Center | Snap
Open AI Release GPT-4 | OpenAI
Microsoft Lays Off Ethical AI Team | Platformer
TikTok Adds a STEM Feed to Boost Discoverability | TikTok
Meta Backs Down from NFT Project | Social Media Today
Meta Plans to Cut 10,000 More Jobs and Cancel "Lower Priority Projects" | TechCrunch
Short and Not-So-Sweet: YouTube Shorts Monetization Leaves Creators Unimpressed | Digiday
Twitter's API Pricing Changes Could Limit Marketers' Access to Valuable Data | Wired
Google Workspace to Launch AI-Powered Features for Docs, Slides, and Gmail | The Verge
TikTok Takes on Google and Microsoft with New Search Ads Platform | Search Engine Land
Spotify Unveils New Features and Advertising Products at Stream On Event | Adweek
Report Reveals Drop in Engagement Rates Across Top Networks | Search Engine Journal
Third-Party Twitter Apps Facing Closure Due to Big Increase in API Access Costs | Social Media Today
Silicon Valley Bank Collapse: What Led to the Crisis and What Comes Next? | Global News
🦆 DuckDuckGo Launches Beta of New AI Search Feature | TechCrunch
🐥 A New Vision for Twitter | Social Media Today
🤖 Mirosoft’s Future of Working with AI | Microsoft
✉️ Outlook is Free for Mac | Ars Technica
📱Snapchat Releases My AI | Search Engine Journal
Google Ai Search Ads: https://support.google.com/google-ads/answer/13352636?hl=en
TikTok Audio Catalog: https://www.adweek.com/programmatic/tiktok-audio-catalog-caters-to-small-businesses/
Twitter Distractions: https://www.bloomberg.com/opinion/articles/2023-02-28/sorry-twitter-elon-musk-found-his-next-shiny-object#xj4y7vzkg
Google’s Cookie Delays: https://adage.com/article/digital-marketing-ad-tech-news/googles-post-cookie-test-sparks-warning-more-delays/2476081
Ad Spend Growth: https://digiday.com/marketing/quarterly-ad-spending-recap-green-shoots-of-ad-spending-growth-will-take-time-to-bloom/
First Party Data Marketing: https://www.marketingbrew.com/stories/2023/02/24/incorporating-first-party-data-collection-into-experiential-marketing?cid=30671304.198975&mid=e1d7f937723a00040e6ca03dd95b44a6&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
Snap AI: https://www.theverge.com/2023/2/27/23614959/snapchat-my-ai-chatbot-chatgpt-openai-plus-subscription
Cold TikTok Ban: https://www.bloomberg.com/news/articles/2023-02-27/canada-joins-us-and-eu-in-banning-tiktok-from-government-phones
Stock Market Looking Scary: https://www.forbes.com/sites/jonathanponciano/2023/02/27/stock-market-at-critical-level-and-braced-for-high-risk-of-collapse-in-march-heres-what-investors-should-know/
FBI Ad Warning: https://www.marketingbrew.com/stories/2023/02/24/incorporating-first-party-data-collection-into-experiential-marketing?cid=30671304.198975&mid=e1d7f937723a00040e6ca03dd95b44a6&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
New LinkedIn Targeting: https://www.linkedin.com/business/marketing/blog/linkedin-ads/introducing-interest-targeting
Twitter Cuts: https://www.socialmediatoday.com/news/twitter-cuts-more-staff-as-revenue-trails-expectations/643585/
Fixing Keyword Cannibalization: https://searchengineland.com/keyword-cannibalization-seo-guide-393596
📈 Walmart Ad Sales: https://www.marketingdive.com/news/walmart-retail-media-ad-sales-earnings/643268/
🙊 Youtube Dubbing Feature: https://techcrunch.com/2023/02/23/youtube-launches-a-multi-language-audio-feature-for-dubbing-videos-previously-tested-by-mr-beast/
📹 Agencies and Live Shopping: https://digiday.com/media-buying/how-agencies-are-testing-live-shopping-while-seeing-potential-in-accelerating-conversions/
📉 Canadian Inflation Slowing: https://www.bloomberg.com/news/articles/2023-02-21/inflation-in-canada-slows-to-5-9-leaving-room-for-rate-pause?srnd=premium-canada#xj4y7vzkg
Tumblr Paid Verification: https://techcrunch.com/2023/02/21/tumblr-ios-revenue-increased-125-since-launching-its-parody-of-paid-verification/
Bing Chatbot: https://www.socialmediatoday.com/news/microsoft-discusses-coming-ads-in-bing-chatbot-experience/643086/
Walmart Expectations: https://www.bloomberg.com/news/articles/2023-02-21/walmart-wmt-tumbles-as-profit-outlook-signals-another-rocky-year?srnd=premium-canada
Microsoft x PrestaShop: https://about.ads.microsoft.com/en-us/blog/post/february-2023/prestashop-partnership-looks-to-drive-growth-in-digital-commerce?feed=blogposts
Work From Home Issues: https://adage.com/article/agency-news/ad-agencies-succession-hurdles-challenges-promoting-employees/2474171
Section 230: https://www.theverge.com/2022/12/1/23487958/supreme-court-gonzalez-google-twitter-taamneh-section-230
Meta Verified: https://www.socialmediatoday.com/news/meta-announces-initial-test-of-meta-verified-paid-verification-scheme-on/643128/
TikTok Creator Monetization: https://newsroom.tiktok.com/en-us/unlocking-even-more-opportunities-for-creators-with-the-creativity-program-beta
Insert Media Is Back: https://www.marketingbrew.com/stories/2023/02/15/why-inserts-aka-the-ads-slipped-into-packages-are-having-a-moment
❤️ Valentine’s Day Trends: https://www.socialmediatoday.com/news/google-reveals-key-search-trends-around-valentines-day/642749/
📸 The Decline of Photo AI: https://techcrunch.com/2023/02/13/the-ai-photo-app-trend-has-already-fizzled-new-data-shows/
👜 No More Live Shopping: https://gizmodo.com/instagram-online-shopping-meta-influencers-ads-1850113601
🤑 Growing Retail Sales: https://www.theglobeandmail.com/business/international-business/us-business/article-us-retail-sales-jump-in-january-as-americans-defy-inflation-and-rate/
🪣 Privacy Sandbox: https://mobilesyrup.com/2023/02/14/google-privacy-sandbox-beta-android-13/
🐥 Twitter’s Ad Lifespan: https://digiday.com/marketing/once-its-brand-safe-again-despite-a-surge-in-super-bowl-ad-dollars-twitters-ad-rehab-is-a-work-in-progress/
🤑 TikTok Revenue Share: https://www.socialmediatoday.com/news/tiktok-plans-to-creator-revenue-share-program-as-user-growth-stalls/642653/
👩⚖️ Podcasts and FTC: https://www.marketingbrew.com/stories/2023/02/13/navigating-the-slippery-slope-of-personal-endorsements-in-podcast-ads?cid=30539420.71762&mid=e1d7f937723a00040e6ca03dd95b44a6
🎓 Pinterest Academy: https://newsroom.pinterest.com/en/post/pinterest-launches-its-latest-edition-of-pinterest-academy-to-help-advertisers-maximize-their
👋 Amazon Third-Party Fees: https://www.bloomberg.com/news/articles/2023-02-13/amazon-amzn-takes-half-of-each-sale-from-2-million-small-businesses#xj4y7vzkg
🙄 $1,000 Checkmark: https://www.socialmediatoday.com/news/Twitter-Looking-to-Charge-1000-Per-Month-for-Gold-Checkmark/642022/
👀 Amazon Beats Facebook: https://www.cnbc.com/2023/02/10/amazon-is-the-latest-threat-to-facebook-as-ad-targeting-suffers.html
✍️ Loyalty Over Acquisition: https://www.marketingdive.com/news/marketing-budgets-optimism-inflation-economy/642512/
🤖 The Surge of AI: https://digiday.com/marketing/marketing-startups-try-to-profit-as-tech-giants-battle-over-generative-ai/
📈 TikTok Promotion: https://newsroom.tiktok.com/en-us/introducing-more-ways-to-boost-your-organic-content-with-promote
😱 The Decline of Crypto: https://adage.com/article/digital-marketing-ad-tech-news/inside-crypto-advertising-collapse-social-media/2469856
🧮 Getting Publisher’s First-Party Data: https://www.adweek.com/programmatic/marketers-get-more-access-to-publisher-first-party-data-thanks-to-permutive-xandr-tie-up/
🔎 Google’s Multisearch: https://techcrunch.com/2023/02/08/googles-a-i-powered-multisearch-which-combines-text-and-images-in-a-single-query-goes-global/
🏅 Pinterest’s Comeback: https://drive.google.com/file/d/1oYR1lP7KT9g99KLk_E9_w1jeU4UEdbzj/view
🥄 Super ChatGPT: https://digiday.com/marketing/giant-spoon-picks-the-super-bowl-to-test-chatgpts-marketing-chops/
🤯 Amazon Breaking Records: https://adage.com/article/datacenter/amazon-ad-and-promotion-spend-topped-20-billion-2022-new-record/2468861
🥣 Super Bowl Outsider: https://www.adweek.com/creativity/brands-feed-off-super-bowl-energy/
🐦 - Twitter API for Bots: https://techcrunch.com/2023/02/04/elon-musk-says-twitter-will-provide-a-free-write-only-api-to-bots-providing-good-content/
😪 - Big Boys Take on AI: https://adage.com/article/digital-marketing-ad-tech-news/generative-ai-how-meta-google-and-snap-will-use-ai-tools/2468261
👛 - Cost-Effective Strategies: https://www.forbes.com/sites/forbesagencycouncil/2023/02/06/12-cost-effective-marketing-strategies-for-b2b-bootstrapped-startups/?sh=62a4ed9f36bc
🤝 - Twitter Revenue Split: https://www.searchenginejournal.com/twitter-ad-revenue-sharing/478519/
🙄 - Twitter APIs: https://www.socialmediatoday.com/news/Twitter-Shuts-Down-Free-API-Access/641818/
💵 - Ai Algorithms: https://www.adweek.com/programmatic/with-ai-based-custom-algorithms-marketers-wring-more-value-from-the-open-web/
📈 - Meta Reports: https://adage.com/article/marketing-news-strategy/meta-earnings-facebook-growth-ad-demand-fuels-revenue/2467361
🤯 - Digital Marketing Trends: https://www.thedrum.com/profile/bloomreach/news/what-will-be-the-top-3-digital-marketing-trends-of-2023-1
👻 Snapchat Gains, Snapchat Loses: https://www.socialmediatoday.com/news/snapchat-adds-12-million-users-in-q4-posts-lower-than-expected-revenue-res/641693/
🤝 Netflix Account Sharing: https://techcrunch.com/2023/02/01/netflix-lists-rules-and-exemptions-to-prevent-account-sharing-outside-household/
❤️ V-Day Marketing: https://about.ads.microsoft.com/en-us/blog/post/january-2023/5-key-insights-for-your-valentines-day-campaigns-in-2023
📊 Super Bowl Ads: https://www.marketingbrew.com/stories/2023/01/31/responses-from-our-super-bowl-reader-survey
💰 Twitter In-App Payments: https://www.socialmediatoday.com/news/Twitter-Registers-for-Payment-Licenses-in-US-States/641545/
👀 Meta Reports: https://www.cnbc.com/2023/01/30/meta-earnings-report-will-provide-hint-at-how-online-ads-are-doing.html
👛 Product Affordability: https://www.modernretail.co/marketing/brands-are-promoting-affordability-in-their-marketing-amid-inflation/
🤩 Super Bowl Ads: https://www.marketingbrew.com/stories/2023/01/30/about-three-quarters-of-people-who-plan-to-watch-the-super-bowl-said-they-re-excited-for-the-ads-research-says?cid=30401387.66930&mid=e1d7f937723a00040e6ca03dd95b44a6
👂 Marketing the Right Way: https://www.bloomberg.com/news/newsletters/2023-01-29/spotify-shifts-podcast-strategy-after-layoffs
💪 Spotify Changes: https://www.marketingbrew.com/stories/2023/01/27/budget-woes-getting-marketers-down-make-the-most-of-it-experts-say?cid=30381031.69615&mid=e1d7f937723a00040e6ca03dd95b44a6
💰 Make Money Marketing: https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/30/how-to-increase-the-visibility-of-your-marketing-team/?sh=72aee3962605
📅 Twitter Calendar: https://www.socialmediatoday.com/news/Twitter-2023-Marketing-Calendar/641452/
📈 Facebook is Back?: https://www.socialmediatoday.com/news/Reports-Show-that-Facebook-Usage-is-Rising/641447/
🎶 AI Music: https://www.theverge.com/2023/1/28/23574573/google-musiclm-text-to-music-ai
😫 DOJ AntiTrust: https://digiday.com/media/marketers-weigh-the-cons-of-working-with-google-ad-manager-amid-justice-departments-new-lawsuit/
🧭 How to Navigate the Love-Hate Of AI: https://adage.com/article/opinion/generative-ai-how-marketers-should-navigate-consumer-distrust/2466391
😬 - What’s Next For TikTok’s Pulse Program: https://www.socialmediatoday.com/news/TikTok-Pulse-Providing-Low-Payouts-to-Creators/641108/
🤨 - Google Trouble: https://techcrunch.com/2023/01/25/google-to-ease-agreement-with-phonemakers-allow-third-party-billing-in-india-in-major-business-revamp/
🕹 - Twitch Ads: https://www.theverge.com/2023/1/25/23569990/twitch-2022-review-2023-roadmap-ads
🤝 - Clean Rooms: https://www.marketingbrew.com/stories/2023/01/24/more-advertisers-are-using-clean-rooms-but-not-to-their-full-potential-research-says?cid=30348615.64677&mid=e1d7f937723a00040e6ca03dd95b44a6
🏃 - Ai Vs. Web3: https://adage.com/article/digital-marketing-ad-tech-news/how-ai-and-web3-marketing-will-compete-ad-dollars/2464701
🇺🇸 Google is in Big Doo Doo: https://www.cnn.com/2023/01/24/tech/doj-google-lawsuit/index.html
🔎 TikTok’s Search Function: https://digiday.com/marketing/marketing-briefing-tiktok-is-making-search-a-bigger-focus-but-marketers-agency-execs-say-its-early-days/
👔 Return of the Office: https://adage.com/article/fletcher-marketing/marketing-lessons-2023-including-back-office/2464821
🛸 Big Brain Disney Moves: https://www.adweek.com/convergent-tv/disney-is-bringing-tech-used-for-the-mandalorian-to-its-advertising/
💸 - Microsoft Is Doubling Down: https://techcrunch.com/2023/01/23/microsoft-invests-billions-more-dollars-in-openai-extends-partnership/
😔 - Spotify Job Cuts: https://adage.com/article/digital-marketing-ad-tech-news/spotify-cut-about-6-jobs-chief-content-and-advertising-business-officer-leaves/2464511
🤥 - Apple Privacy Policies: https://adage.com/article/digital-marketing-ad-tech-news/apples-privacy-policies-under-fire-ad-tech-industry/2464456#:~:text=Apple%20has%20been%20criticized%20for,the%20same%20veracity%20as%20before
👀 - Programmatic Ad Spend: https://www.adweek.com/programmatic/unattributable-programmatic-ad-spend-is-decreasing-claims-isba-report/
🤔 - Meta’s New Terminology: https://www.socialmediatoday.com/news/Meta-Updates-Terminology-for-Accounts-Reached-with-Ads/640899/
🤖 - Media Spending Ai: https://www.marketingbrew.com/stories/2023/01/20/horizon-created-an-ai-tool-that-it-says-can-help-optimize-retail-media-spend?cid=30314588.71878&mid=e1d7f937723a00040e6ca03dd95b44a6
🔎 - Disney x Hulu: https://techcrunch.com/2023/01/23/paypal-germany-fco-proceeding/
🤝 - Paypal Trouble: https://digiday.com/future-of-tv/disney-plans-to-extend-hulus-ad-targeting-options-to-disneys-ad-tier/
🚫 - TikTok Ban: https://www.bloomberg.com/news/articles/2023-01-19/tiktok-must-follow-coming-eu-rules-or-face-ban-official-says#xj4y7vzkg
🎤 Open Ai CEO Talks: https://techcrunch.com/2023/01/17/that-microsoft-deal-isnt-exclusive-video-is-coming-and-more-from-openai-ceo-sam-altman/
😟 Referral Traffic: https://digiday.com/media/publishers-lament-the-removal-of-twitter-moments-as-referral-traffic-dips/
🔥 Discord Acquisition: https://www.adweek.com/media/discord-adds-gas-to-its-tank/
🤝 Inflation Slowing: https://www.bloomberg.com/news/articles/2023-01-17/inflation-slows-to-6-3-in-canada-opening-door-to-rate-pause?srnd=premium-canada
🚫 TikTok Transparency Updates: https://www.socialmediatoday.com/news/TikTok-Discusses-Algorithmic-Insight-in-Negotiations-with-US/640454/
🤖 Microsoft Ai: https://venturebeat.com/ai/microsoft-azure-openai-service-now-generally-available-with-chatgpt-on-the-way/
👩⚖️ Getty Images Lawsuit: https://www.theverge.com/2023/1/17/23558516/ai-art-copyright-stable-diffusion-getty-images-lawsuit
📈 TikTok Profits: https://digiday.com/marketing/ad-spending-on-tiktok-defies-advertising-slowdown/
📝 Twitter Posting Tips: https://www.socialmediatoday.com/news/planning-for-2023-twitter-posting-tips/640446/
🤫 New Budget Amazon: https://techcrunch.com/2023/01/14/amazon-prime-lite-membership-india/
👩⚖️ Supreme Court Vs. Internet: https://www.wsj.com/articles/google-says-supreme-court-ruling-could-potentially-upend-the-internet-11673553968?mod=djemalertNEWS
📀 The History Of Netflix: https://www.theverge.com/2023/1/16/23557244/netflix-streaming-15-anniversary-dvds-competition-land-of-the-giants
🐦 Twitter Third Party Ban: https://techcrunch.com/2023/01/16/twitters-third-party-client-issue-is-seemingly-a-deliberate-suspension/
☠️ Twitter Alternatives: https://digiday.com/marketing/considering-leaving-twitter-heres-a-roundup-of-alternatives/
🤔 Twitter Free Ads: https://www.wsj.com/articles/twitter-offers-free-ads-to-brands-that-advertise-on-its-platform-11673654556?mod=djemalertNEWS
🥰 Ai and Advertisers: https://www.marketingbrew.com/stories/2023/01/12/as-new-ai-tools-are-released-some-agencies-seem-eager-to-try-them
⏰ - Social Apps Highs: https://www.socialmediatoday.com/news/new-report-shows-that-time-spent-using-social-apps-rose-to-new-highs-in-202/640073/
⚠️ - EU Shots Fired: https://techcrunch.com/2023/01/12/meta-ads-gdpr-decisions-edpb/
🍪 - Cookie Replacements: https://digiday.com/media-buying/how-to-pick-an-identifier-to-navigate-the-ad-industrys-cookieless-future/
📈 - Twitter Down and Everyone's Up: https://adage.com/article/digital-marketing-ad-tech-news/twitter-ad-sales-plunged-46-while-tiktok-pinterest-gained-following-musk-takeover/2462956
📺 - YouTube Short Monetization: https://www.socialmediatoday.com/news/YouTube-Shorts-Monetization-Begins-in-February-2023/640087/
🤖 - Open Ai Upgrade: https://techcrunch.com/2023/01/11/openai-begins-piloting-chatgpt-professional-a-premium-version-of-its-viral-chatbot/
🧠 - High-Quality Hires: https://adage.com/article/agency-news/ad-job-recruiters-are-preaching-more-flexible-roles-2023/2462811
🤔 - Google Ads Recommendations: https://searchengineland.com/reassess-google-ads-recommendations-391025
🛒 - Where's Instagram Shop?: https://www.facebook.com/help/instagram/541982071188223
🤖 - ChatGBT Clones: https://www.macrumors.com/2023/01/09/chatgpt-app-store-apps/
🤖 - Adobe’s AI Woes: https://helpx.adobe.com/manage-account/using/machine-learning-faq.html#CanIturnoffoptoutofmachinelearning
👨👩👧👦 - Meta Teen Policy: https://www.bloomberg.com/news/articles/2023-01-10/meta-to-stop-letting-advertisers-target-teens-by-gender?srnd=technology-vp&leadSource=uverify%20wall
⚖️ - An AI Legal Assistant: https://www.newscientist.com/article/2351893-ai-legal-assistant-will-help-defendant-fight-a-speeding-case-in-court/
🤖 - More Microsoft AI Integrations: https://www.theverge.com/2023/1/9/23546144/microsoft-openai-word-powerpoint-outlook-gpt-integration-rumor
🔖 - Twitter’s Bookmarks: https://twitter.com/ehikian/status/1611456618633527296
📺 - Hashtag Help for YouTube Shorts: https://www.digitalinformationworld.com/2023/01/youtube-helps-shorts-creators-get-more.html
🪟 - Microsoft’s Plans for ChatGPT: https://www.socialmediatoday.com/news/Microsoft-Plans-to-Integrate-ChatGPT-into-Bing/639636/
📐 - New Cross-Platform Measurement Product: https://www.marketingdive.com/news/nielsen-cross-platform-measurement-ratings-streaming/639608/
📸 - Instagram’s Priorities: https://www.searchenginejournal.com/instagram-chief-lists-top-3-priorities-for-2023/475526/
👜 - Shopify Cancels Meetings: https://www.cbc.ca/news/canada/toronto/shopify-cancels-meetings-2023-1.6703187
😓 - Amazon Layoffs: https://techcrunch.com/2023/01/05/amazon-to-cut-18000-jobs-as-tech-layoffs-continue/
💸 Meta Faces Large Fines: https://techcrunch.com/2023/01/04/facebook-instagram-gdpr-forced-consent-final-decisions/
🤖 Chat GBT For SEO: https://www.searchenginejournal.com/chatgpt-examples/474937/
🧠 Outsmart not Outspend: https://digiday.com/marketing/caution-conservative-budgeting-to-dominate-q1-2023-as-marketers-look-to-outsmart-rather-than-outspend/
🐦 How To Thrive During Twitter Change: https://www.adweek.com/social-marketing/marketers-weathering-twitters-maelstrom/
💨 TikTok’s Future: https://www.theverge.com/2023/1/4/23538658/tiktok-spying-us-government-ban-threat-biden-china
🎰 CES Takeaways: https://adage.com/article/special-report-ces/ces-2023-tiktok-netflix-and-web3-everything-brands-need-know/2461481
🤖 ChatGBTs Open Source Step Bro: https://techcrunch.com/2022/12/30/theres-now-an-open-source-alternative-to-chatgpt-but-good-luck-running-it/
💰 Big Ticket Pause: https://www.bloomberg.com/news/articles/2023-01-03/inflation-watch-rising-prices-force-canada-consumers-to-postpone-big-purchases
🎧 Podcast Advertising: https://www.marketingbrew.com/stories/2023/01/03/the-2023-podcast-advertising-landscape-as-predicted-by-several-industry-execs
🏈 Sports Betting: https://www.adweek.com/brand-marketing/sports-betting-women-womens-sports/
🔮 In-Game Advertising: https://techcrunch.com/2023/01/02/what-to-expect-from-the-creator-economy-in-2023/
🤝 Future of the Creator Economy: https://adage.com/article/agency-news/warner-bros-discovery-will-offer-nielsen-currency-alternative/2461636
👾 Recent Ad Deals: https://digiday.com/marketing/as-metaverse-hype-subsides-in-game-advertising-companies-are-focusing-on-their-gaming-roots/
💃 Effective "About Us" Pages: https://searchengineland.com/effective-about-us-page-examples-390207
🇺🇸 The Ban of TikTok: https://economictimes.indiatimes.com/tech/technology/india-has-set-an-important-precedent-in-banning-tiktok-us-official/articleshow/96666862.cms
🚫 - TikTok Is Banned: https://techcrunch.com/2022/12/28/house-bans-tiktok-lawmakers-phones/
🍻 - Food & Bev: https://www.retailbrew.com/stories/2022/12/21/three-takeaways-from-the-food-and-bev-world-in-2022
🤔 - Four Growing Skill Sets: https://www.forbes.com/sites/jenamcgregor/2022/12/07/the-four-fastest-growing-and-most-rapidly-spreading-skill-sets-in-the-job-market/
🏈 - Amazon Sports: https://www.engadget.com/amazon-reportedly-creating-standalone-sports-app-173434609.html
🔮 - Twitter’s Future: https://techcrunch.com/2022/12/27/there-is-no-next-twitter-and-thats-ok/
😓 - 2023 Concerns: https://adage.com/article/year-review/6-big-marketer-predictions-and-concerns-heading-2023/2458841
🕵️♂️ - TikTok Spies: https://www.forbes.com/sites/emilybaker-white/2022/12/22/tiktok-tracks-forbes-journalists-bytedance/?sh=56795cab7da5
🤝 - Publisher Vs. Platforms: https://digiday.com/media/what-publishers-want-from-platforms-in-2023/
📺 - Why Attention Measurement: https://www.thedrum.com/opinion/2022/12/23/why-2023-will-be-the-breakout-year-attention-measurement
In this episode, we'll discuss some major shakeups at Twitter, Google's foray into the CBD market, New Balance's partnership with Snap for augmented reality campaigns, YouTube's big win with the NFL's Sunday Ticket, and Google's new "Search in Video" feature.
If you're interested in checking out any of our sources we used today, they are all provided down below .👇
🤝 - The New Twitter CEO: https://digiday.com/marketing/who-might-become-twitters-new-ceo-if-elon-musk-actually-steps-down/
💨 - Google’s Smokin: https://adage.com/article/marketing-news-strategy/google-allow-limited-cbd-ads-policy-change/2461151
👟 - New Balance Running AR: https://www.marketingbrew.com/stories/2022/12/21/how-snap-and-new-balance-used-ar-for-a-holiday-campaign
🏈 - Youtube NFL Deal: https://www.theverge.com/2022/12/22/23522535/youtube-nfl-sunday-ticket-bundle-subscriptions
If you're interested in checking out any of our sources for our content today, all the links are provided down below. 👇
☎️ - Elon On Call: https://www.youtube.com/watch?v=UcXXQr28MXs
🤖 - 3D AI: https://techcrunch.com/2022/12/20/openai-releases-point-e-an-ai-that-generates-3d-models/
🎄 - What Platforms Want This Holiday Season: https://digiday.com/marketing/what-the-platforms-would-wish-for-this-holiday-season/
📲 - TikTok Action: https://www.cnbc.com/2022/12/19/how-tiktok-influences-users-to-spend-money.html
📬 - Direct Mail Comeback: https://adage.com/article/marketing-news-strategy/dtc-brands-invest-catalogs-amid-apples-data-crackdown/2461156
In this episode, we are covering Meta's plans to showcase their VR technology at an upcoming conference, the settlement between Amazon and the EU over antitrust cases, Twitter's Adjacency Controls for advertisers, the possibility of a replacement for Elon Musk as CEO of Twitter, and Kim Kardashian's new ad campaign for her skincare brand using QR codes. Tune in to learn more!
If you're interested in checking out any of our sources everything is provided down below 👇
🤖 - Metaverse Investments: https://www.socialmediatoday.com/news/Meta-Will-Continue-to-Invest-Big-in-the-Metaverse-in-2023/639122/
🤝 - Twitter Ads: https://techcrunch.com/2022/12/20/amazon-and-eu-settle-two-antitrust-cases-including-one-focused-on-merchant-data-abuse/
🐦 - Twitter Ads: https://business.twitter.com/en/blog/adjacency-controls-third-party-measurement.html
🐺 - CEO Hunt: https://www.theverge.com/2022/12/20/23518663/elon-musk-twitter-ceo-replacement-search
📲 - Kim K QR: https://digiday.com/marketing/why-kim-kardashian-is-sold-on-qr-codes-for-skkn-by-kim/
If you're interested in checking out any of the sources we used today, all the links are provided down below 👇
🎮 - Fortnite L: https://adage.com/article/digital-marketing-ad-tech-news/fortnite-maker-epic-games-pay-520-million-childrens-privacy-case/2460226
👾 - Virtual Brands: https://www.adweek.com/commerce/how-virtual-brands-attract-real-customers/
🤔 - Amazon Cyber 5: https://www.digitalcommerce360.com/2022/12/19/amazon-takes-largest-share-of-cyber-5-sales/
👟 - Cariuma Podcast Ads: https://www.marketingbrew.com/stories/2022/12/19/how-sustainable-sneaker-brand-cariuma-aims-to-become-part-of-the-dna-of-the-podcasts-it-sponsors
💃 - Fashion Trends: https://www.retailbrew.com/stories/2022/12/19/fashion-s-biggest-happenings-in-2022?cid=30024158.138352&mid=e1d7f937723a00040e6ca03dd95b44a6
If you're interested in checking out any of our sources, all the links are provided down below 👇
🚫 - The Banning of TikTok: https://digiday.com/marketing/a-bill-to-ban-tiktok-is-gaining-traction-in-congress-and-with-some-marketers/
🤝 - 2023 Marketing Mix: https://www.adweek.com/media/publishers-platforms-ad-spend/
😢 - Musk Sadness: https://www.forbes.com/sites/siladityaray/2022/12/19/musk-asks-twitter-users-if-he-should-step-down-as-ceo-and-most-voters-are-saying-yes/?sh=2601ade64702
📝 - Google Ads: https://www.practicalecommerce.com/what-to-expect-from-google-ads-in-2023
In this episode of The Daily CTA, we discuss the recent drop in the Dow Jones and its potential impact on retail. We also talk about this years ANA B2B conference. We discuss the retail industry's "Super Saturday" and what it means for consumers and marketers. Plus we look at consent forms and how they can be a huge data saver. Finally, we explore the controversy surrounding Netflix's advertising. Tune in for these stories and more on this episode of The Daily CTA.
If you're interested in checking out any of our sources, all the links are provided down below 👇
📉 - Dow Drop: https://www.forbes.com/sites/jonathanponciano/2022/12/15/stock-market-selloff-dow-plunges-700-points-after-retail-sales-post-biggest-drop-in-nearly-a-year/?sh=4652b44a7e4f
🚀 - Super Saturday: https://www.retaildive.com/news/national-retail-federation-expects-160-million-holiday-shoppers-super-saturday/638737/
📺 - Netflix Ads: https://digiday.com/future-of-tv/netflix-lets-advertisers-take-their-money-back-after-missing-viewership-targets/
🤝 - Consent Forms: ://www.thedrum.com/opinion/2022/12/15/what-are-consent-management-platforms-heres-how-use-them-reduce-data-loss
🧐 - ANA Conference: https://www.adweek.com/brand-marketing/5-major-takeaways-from-this-years-ana-b-to-b-marketing-virtual-conference/
In this episode, we delve into the ongoing US vs. TikTok saga and explore what it means for marketers. We also discuss Elon Musk's recent troubles and how it could impact Twitter. Plus, we look what the role of CMO might look like in 2023 and how to navigate the tricky world of targeting in the digital age. And last but not least, we ask the question: is Web3 still worth marketers' time and attention?
If you're interested in checking any of our sources all the links are provided down below 👇
💃 - US Vs. TikTok: https://www.socialmediatoday.com/news/US-Lawmakers-Call-for-Full-Ban-of-TikTok/638701/
💩 - Elon's In Trouble: https://techcrunch.com/2022/12/14/elon-musk-twitter-forced-ads-europe/
🧐 - CMO 2023: https://digiday.com/marketing/marketers-will-focus-on-community-building-virtual-worlds-retention-incentives-and-more-in-2023/
🎯 - Tricky Targeting: https://www.thedrum.com/opinion/2022/12/14/how-targeting-evolving-digital-out-home
🤖 - Web3: https://www.marketingbrew.com/stories/2022/12/13/have-we-seen-the-peak-of-a-branded-web3
In this episode, we'll be discussing the recent controversy surrounding Google's demolition of cookies and what it means for consumers and businesses alike. We'll also be looking at how you should be planning for 2023. Plus how businesses can prepare for potential economic challenges, such as inflation. And, we'll be sharing some tips for building customer loyalty and keeping your customers coming back for more!
Interested in checking out any of the links we chatted about today? They are all provided down below 👇
📈 Trendy Commerce: https://www.adweek.com/commerce/4-biggest-commerce-trends-defined-2022/
🍪 Google Cookies: https://adage.com/article/digital-marketing-ad-tech-news/google-urges-advertisers-test-post-cookie-solution-it-updates-privacy-sandbox/2458981
📅 2023 Planning: https://searchengineland.com/5-ways-to-optimize-your-ad-campaigns-in-2023-390040
😑 Inflation: https://www.forbes.com/sites/baldwin/2022/12/13/is-cpi-inflation-really-coming-down-four-reasons-to-be-worried-about-the-next-ten-years/?sh=fa25ecc2767e
🤝 Customer Loyalty: https://www.entrepreneur.com/growing-a-business/heres-what-really-builds-customer-loyalty-in-the-b2b/439430
Hey there, digital marketing mavens and advertising adventurers! In this week's episode of our not-so-serious podcast, we tackle the big, bad recession elephant in the room. We'll also talk about the latest companies hopping on the TikTok bandwagon and how Airbnb is shaking things up with its marketing. Plus, we'll cover how to give your Facebook a much-needed makeover and discuss the ins and outs of pod bidding. Tune in now for all the juicy details!
If you're interested in checking out any of the sources we used, check out the links provided down below 👇
🐘 - Recession Elephant: https://www.marketingbrew.com/stories/2022/12/09/many-people-are-struggling-with-inflation-should-brands-address-it-in-ads
🚂 - TikTok Bandwagon: https://www.marketingdive.com/news/amazon-mobile-shopping-social-tiktok/638436/
🏆 - Airbnb’s Marketing: https://searchengineland.com/airbnb-search-marketing-shift-390069
💆 - Freshening Up Facebook: https://www.searchenginejournal.com/facebook-marketing-tips-boring-page/473242/
🏘 - Pod Bidding: https://digiday.com/future-of-tv/wtf-is-pod-bidding/
Hey there, social media and advertising enthusiasts! In this week's episode of our cheeky podcast, we're dishing on all the latest Twitter news. We've got you covered from their oh-so-controversial verification process to their shiny new features. We'll also discuss streaming ads and give you the scoop on end-of-year ad spend updates. And as if that wasn't enough, we'll be taking a deep dive into Disney+ and what it means for the future of streaming. Don't miss out on the fun - tune in now!
If you're interested in checking out any of the sources, they are all provided down below 👇
🐦 - A Bunch Of Twitter News: https://www.reuters.com/technology/twitter-introduce-new-controls-ad-placements-email-2022-12-09/
📈 - Streaming Ads Year End: https://adage.com/article/year-review/year-ad-supported-streaming/2457151
🤔 - Ad Spend Updates: https://digiday.com/marketing/ad-spending-forecast-cloudy-with-a-chance-of-recession/
🍿 - Disney+ Takeaways: https://www.adweek.com/convergent-tv/our-top-takeaways-after-using-disneys-new-ad-tier/
In this episode, we dive into the AI tool taking the marketing world by storm and discuss how it can improve your audience targeting efforts. We also delve into the world of Disney ads and explore how the direct-to-consumer brand, Yeti, has been achieving success. Plus, we share tips on how to avoid stale content. Tune in to learn all the latest news, trends and strategies in digital marketing. Plus, if you're interested in checking out any of the topics we covered today, all the links are provided down below 👇
🛠 - The Ai Tool Everyone Is Talking About: https://www.forbes.com/sites/ariannajohnson/2022/12/07/heres-what-to-know-about-openais-chatgpt-what-its-disrupting-and-how-to-use-it/?sh=43a143ab2643
🎯 - Audience Targeting: https://www.socialmediatoday.com/news/Meta-Adds-Instagram-Audience-Targeting-for-Ads/638249/
👸 - Disney Ads: https://techcrunch.com/2022/12/08/disney-launches-its-ad-supported-tier/
🏆 - DTC Success: https://digiday.com/marketing/how-yeti-is-marketing-like-a-dtc-brand-on-social-media-and-in-the-outdoors/
🧐 - Stale Content: https://searchengineland.com/optimize-underperforming-content-389465
Happy lil Friday (Thursday). Hope everyone is having an excellent week so far! If you're interested in taking a deeper dive into any of the content that we covered today, all the links are provided down below👇
👆- FTC’s Marketing Probe: https://adage.com/article/digital-marketing-ad-tech-news/ftcs-crypto-marketing-probe-could-spell-trouble-ad-agencies/2457621
🔒 - Privacy Priorities: https://www.theverge.com/2022/12/7/23496982/snapchat-ar-lens-purchases-creator-monetization-lensfest
🏔 - Peak Nostalgia: https://www.marketingbrew.com/stories/2022/12/07/have-we-hit-peak-nostalgia
😣 - Publisher Problems: https://www.searchenginejournal.com/meta-us-news-jcpa/473266/
If you're interested in checking out any of the articles referenced in this Pod, check out the links provided down below 👇
📅 - Instagram Schedule: https://business.instagram.com/blog/schedule-content-instagram
📺 - YouTube’s Best Ads: https://www.marketingdive.com/news/YouTube-top-ads-2022-Amazon-Apple-Netflix/637847/
💸 - eCommerce Sales: https://www.entrepreneur.com/growing-a-business/13-ways-to-increase-your-ecommerce-sales-this-holiday-season/438987
📈 - Lift Studies: https://www.searchenginejournal.com/google-ads-conversion-lift-tutorial-for-advertisers/473042/
🧢 - Company Merch: https://www.marketingbrew.com/stories/2022/12/06/are-companies-second-guessing-branded-swag-as-gifts
Hey! If you're interested in diving deeper into any of the content, everything is provided down below 👇
🤔 Consumer Decisions: https://www.socialmediatoday.com/news/Meta-Guide-on-Key-Factors-Influencing-Consumer-Decisions/637992/
🎧 Podcast Ads: https://www.marketingbrew.com/stories/2022/12/05/data-suggests-brand-awareness-ads-could-be-getting-more-popular-in-podcasting-but-direct-response-still-dominates
💸 eCommerce Strides: https://www.digitalcommerce360.com/2022/12/05/nestle-projects-ecommerce-will-be-25-of-sales-by-2025/
🏆 Long-Form Content: https://searchengineland.com/create-long-form-content-389834
💪 Marketing Moves: https://www.adweek.com/sponsored/4-new-years-resolutions-for-the-ad-tech-industry
🎣 - Who’s Biting Twitter’s Hook?:https://news.sky.com/story/big-advertisers-including-amazon-returning-to-twitter-says-report-12761312
🤔 - PPC Campaigns: https://www.searchenginejournal.com/google-ads-strategies-optimize-evergreen-ppc-campaigns/472367/
💪 - Ad Tech M&A: https://www.adweek.com/programmatic/yahoo-paid-zero-cash-for-its-25-stake-in-taboola/
🌎 - Global Ad Market Outlook: https://adage.com/article/agency-news/why-groupm-lowering-its-global-ad-market-outlook/2456506
🛠 - YouTube Tools: https://www.socialmediatoday.com/news/YouTube-Updates-Monetization-Guidelines-Adds-Mobile-Analytics/637902/
Happy Friday! 🎉After Spotify Wrapped was released the other day, which had us wondering... What are some of the most powerful marketing/advertising people are listening to? Send us an email team@read.dailycta.com and let us know who your most-listened-to artist is!
🏆 - Creator Rewards: https://techcrunch.com/2022/11/30/pinterest-shuts-down-its-creator-rewards-program/
✂️ - November Job Cuts: https://www.forbes.com/sites/brianbushard/2022/12/01/46000-laid-off-in-november-alone-as-job-cuts-grow/?sh=307f407c48d4
📺 - Youtube Shorts: https://www.marketingbrew.com/stories/2022/12/01/how-advertisers-are-approaching-youtube-shorts
🎶 - Spotify Wrapped: https://digiday.com/marketing/why-spotify-makes-wrapped-its-annual-marketing-moment/
🤔 - Twitter EU Concerns: https://www.theverge.com/2022/12/1/23487746/twitter-digital-services-act-elon-musk-takeover-thierry-breton
Hello everyone! 👋
If you're interested in taking a deeper look into any of the stories we covered today, they are all provided down below 👇
🐦 - Twitter Campaigns: https://www.socialmediatoday.com/news/Should-Advertisers-Pause-Their-Twitter-Ad-Campaigns/637532/
😳 - Meta Prices:https://www.adweek.com/programmatic/during-the-holiday-shopping-weekend-meta-ad-prices-returned-to-earth/
🤖 - Bots at Thanksgiving: https://digiday.com/marketing/amid-record-breaking-thanksgiving-weekend-e-commerce-growth-there-is-an-uninvited-guest-bot-traffic/
🧐 - Email Marketing: https://www.searchenginejournal.com/email-marketing-tips-to-know/465297/
🍪 - Cookie Replacement: https://www.marketingbrew.com/stories/2022/11/29/how-google-is-trying-to-help-advertisers-and-publishers-link-their-data
Hello everyone! Happy Wednesday! Sounds like Twitter is taking on Apple. Mr. Elon isn't a huge fan of all the pressure Apple puts on Twitter advertisers. Is Elon fighting the good fight, or are these just empty words? Tune in!
Wanting to dive into the content we chatted about today? All the links are provided down below 👇
🙄 - Elon being Elon: https://www.socialmediatoday.com/news/Elon-Musk-Challenges-Apple-Over-App-Store-Policies-Ad-Spend/637410/
😱 - Black Friday Nightmare: https://adage.com/article/marketing-news-strategy/amazon-ads-reporting-outage-leads-black-friday-mess-brands/2455316
📈 - PPC Trends: https://www.searchenginejournal.com/microsoft-makes-3-predictions-for-ppc-trends-in-the-new-year/472578/
💸 - Amazon Money: https://gizmodo.com/amazon-prime-ads-revenue-beats-video-music-audible-1849826048
🥔 - In-Home Marketing: https://digiday.com/marketing/away-from-tactical-media-buying-advertisers-are-shifting-their-in-housing-efforts/
How was everyone's Cyber Monday? Big wins? Small wins? Learning experiences? Would love to hear from you folks. Let us know what some of the biggest takeaways were this year on Black Friday and Cyber Monday.
If you're interested in checking out any of the content we chatted about today, all the links are provided down below 👇
🎧 - Brand Podcasts: https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast
📧 - Email Marketing: https://www.adweek.com/performance-marketing/email-marketers-seek-new-standards-for-authentication/
📺 - CTV Returns: https://adage.com/article/media/why-brands-pg-and-loreal-are-investing-more-ctv-help-retail-media-networks/2454241
📈 - Google Trends: https://www.searchenginejournal.com/google-trends-seo-content-marketing/461076/
Good morning folks! This weekend, some huge news is coming from Twitter, as now owner Elon Musk released a "roadmap" for Twitter's future. Interested in what's in store for advertisers on the platform? Tune In!
If you're interested in taking a deeper dive into the content we chatted about today, check out the links provided down below 👇
🐦 - Twitter Outlines: https://www.socialmediatoday.com/news/Elon-Musk-Shares-Roadmap-for-Twitter/637340/
👨⚖️ - Meta Penalties: https://techcrunch.com/2022/11/28/facebook-gdpr-penalty/
🧐 - Privacy Predictions: https://adage.com/article/opinion/consumer-privacy-predictions-how-marketers-will-be-affected-2023/2454106
🏆 - Ad Rookie Of The Year: https://searchengineland.com/microsoft-is-planning-to-double-the-size-of-its-ad-business-to-20-billion-389796
📈 - Black Friday Records: https://www.cnbc.com/2022/11/26/black-friday-online-sales-top-9-billion-in-new-record.html
🐦 - Twitter’s New Colors: https://twitter.com/Cryptoking/status/1596051766768197632ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1596053664338440192%7Ctwgr%5E99b527732cfabe3d3d39243779ebfce614542f51%7Ctwcon%5Es2_&ref_url=https%3A%2F%2Ftechcrunch.com%2F
📅 - Scheduling on LinkedIn: https://techcrunch.com/2022/11/24/linkedins-rolling-out-a-new-feature-that-lets-you-schedule-posts-for-later/
👨⚖️ - Auction Houses: https://www.cbc.ca/news/canada/calgary/auction-houses-returns-1.6661638
😅 - Don’t Worry About Losing to Amazon: https://www.retailbrew.com/stories/2022/11/21/two-day-shipping-is-a-solution-for-a-problem-that-probably-doesn-t-exist
🔮 - The Future of DTC: https://www.youtube.com/watch?v=gR1UcfRXWnw
🧐 - Google Products: https://shopping.google.com/m/holiday100/
💰 - Monetizing Engaged Users: https://searchengineland.com/google-is-testing-new-rewarded-ad-gate-beta-program-for-publishers-389762
💸 - Double Your Revenue: https://www.adweek.com/media/id-vice-revenue-commerce-social/
📺 - YouTube Roll Out: https://www.searchenginejournal.com/youtube-brings-photo-editing-quizzes-to-community-posts/472104/
🤔 - Social Media Ain’t Social: https://www.socialmediatoday.com/news/social-media-tiktok-is-entertainment/637087/
Chris Riedy, Twitter's former vice president for Europe, Middle East, and Africa region, assumed the company's top advertising role this weekend following Musk's firing of Robin Wheeler on Friday. If you're interested in reading more about the stories we featured today, all the links are provided down below 👇
🐦 - Big Twitter Plays: https://www.businessinsider.com/who-is-chris-riedy-twitter-ad-sales-chief-2022-11
💥 - Inspiration To Action: https://www.adweek.com/sponsored/3-tactics-to-turn-curious-shoppers-into-customers/
✍️ - TikTok Is Mandatory: https://digiday.com/marketing/were-mandating-its-use-estee-lauder-turns-to-tiktok-marketing-after-reach-on-instagram-stalls/
🔒 - Data Privacy: https://www.forbes.com/sites/garydrenik/2022/11/22/how-to-make-data-privacy-changes-work-for-your-digital-marketing-strategy/?sh=2edba2782878
📈 - Streaming Stats: https://www.marketingbrew.com/stories/2022/11/14/streaming-stats-year-end-edition
We've done 50 episodes! Crazy to think we've hit half a century. Time does fly when you're having a blast! Thank you all for listening to us chat about the news every day! We love being a part of your daily routine and hope to continue improving our structure and voice in the future!
If you're interested in checking out any of the stories we covered today, all the links are below! 👇
📅 Scheduling Social Media: https://www.practicalecommerce.com/comparing-social-media-scheduling-tools
💥 Will Twitter Crash: https://www.socialmediatoday.com/news/Will-Twitter-Crash-Due-to-Staffing-Cuts/637080/
👻 Snapchat Issues: https://digiday.com/marketing/despite-snapchats-efforts-creators-still-dont-see-it-as-a-priority/
💸 Ad Spend Strength: https://adage.com/article/digital-marketing-ad-tech-news/fewer-brands-cutting-ad-spend-amid-economic-downturn/2453051
👔 Recommerce: https://www.marketingbrew.com/stories/2022/11/21/how-recommerce-is-taking-on-the-holiday-gift-market
This weekend Elon Musk reinstated Donald Trump, who has quite a history on the app. This progression is very interesting as Elon recently agreed to develop a content council, which is supposed to appease advertisers and their wants. Let's dive into it!
Interested in checking out any stories we covered today? All the links are provided down below 👇
🐦 Is Twitter Over?: https://www.socialmediatoday.com/news/Elon-Musk-Reinstates-Trumps-Twitter-Account/637005/
🤖 Virtual Stores: https://adage.com/article/marketing-news-strategy/how-holiday-virtual-stores-are-delivering-data-and-consumer-connections-brands/2453026
🤔 Bad Clients: https://www.searchenginejournal.com/signs-to-fire-bad-client/449719/
👾 Livestream Shopping: https://www.marketingdive.com/news/twitch-livestream-holiday-shopping-marketing-pog-picks/637018/
📈 TV Spend: https://www.marketingbrew.com/stories/2022/11/15/television-fall-ad-spend
Seriously what doesn't TikTok do? TikTok will be dipping its toes into podcasting, and you know advertisers will be absolutely loving this opportunity.
Interested in taking a deeper read into the articles mentioned today? They're all provided down below 👇
🤖 Google AR: https://techcrunch.com/2022/11/17/google-new-features-across-maps-search-shopping/
🎤 TikTok Podcasts: https://twitter.com/brettdash_/status/1592569160147800064UGC
🤭 Social Media Disclosures: https://hashtagpaid.com/banknotes/social-media-endorsements-brands-and-dtc-influencers-play-hide-and-seek-with-disclosures
🎯 Target Audiences: https://www.searchenginejournal.com/what-is-a-target-audience-and-how-do-you-find-it/467926/
👻 Snapchat Data: https://adage.com/article/media/kroger-makes-data-available-snapchat-targeting-performance-measurement/2452471
Technology is neither good nor bad inherently, it can either connect us to new experiences and unleash our best selves or pull us into discord and despair. With the current state of the economy, it's incredibly important to embrace optimism and chart your own course for your brand. Today we chat about navigating social media, especially as some platforms begin to stray away from our idea of a brand-safe environment.
Interested in diving deeper into any topics we covered today? All the links will be provided down below 👇
💸 Making Your Dollars Count: https://www.adweek.com/commerce/economic-slowdown-marketers-digital-advertising/
🏷 YouTube Tags: https://www.socialmediatoday.com/news/YouTube-Tests-Product-Tags-for-Shorts-New-Music-Options/636626/
💼 Amazon Layoffs: https://techcrunch.com/2022/11/16/amazon-begins-layoffs-as-economic-woes-mount/
👷 Social Media Safety: https://adage.com/article/fletcher-marketing/why-brands-need-rethink-social-media-brand-safety/2452421
🧐 Where is Twitter Money Going?: https://digiday.com/marketing/where-exactly-are-twitters-lost-ad-dollars-going/
Happy Wednesday, Folks! What are your thoughts on Web3 and crypto? Many people make the mistake of counting out some very useful Web3 tools due to their invisible ties to the crypto economy. These tools include AR, VR, gaming, and so many exciting ways to connect to new audiences! From the sounds of it, education may be what's lacking between brands and the tools of the "future".
Interested in diving into the topics we covered today? If so, we have them all linked down below 👇
💥 Crypto Crash: https://www.adweek.com/brand-marketing/what-the-ftx-collapse-and-crypto-crash-mean-for-marketers/
🔎 Google Analytics 4: https://www.marketingbrew.com/stories/2022/11/14/pay-transparency-is-now-required-in-nyc-but-many-companies-seem-to-be-playing-wait-and-see
📈 Future of eCommerce: https://support.google.com/analytics/answer/10089681?hl=en
📖 What’s Your Story: https://blog.hootsuite.com/tiktok-ecommerce/
🤭 Pay Transparency: https://marketinginsidergroup.com/marketing-strategy/marketing-trends/
Interested in taking a deeper dive into the content we briefed today? All the links will be provided down below 👇
🗳 - Midterm Madness: https://techcrunch.com/2022/11/12/what-the-midterm-madness-means-for-startups/
🤭 - Layoff Playbook: https://www.marketingbrew.com/future-social/stories/2022/11/09/social-tips-for-finding-jobs-after-a-lay-off
🐦 - Twitter Risk: https://digiday.com/marketing/never-been-critical-twitters-ad-boycott-is-starting-to-look-like-a-long-goodbye/
📈 - Google Metrics: https://www.searchenginejournal.com/google-analytics-4-metrics-optimize-google-ads/466379/
🎁 - Holiday Experience: https://www.marketingdive.com/news/brands-holiday-marketing-retail-strategy-social-media/636321/
If you're interested in diving into any of the stories that we briefed today, the links will all be provided down below 👇
🍏 - Apple Lawsuit: https://gizmodo.com/apple-iphone-privacy-analytics-class-action-suit-1849774313
🐦 - Phony Twitter Accounts: https://adage.com/article/digital-marketing-ad-tech-news/fake-twitter-accounts-are-latest-brand-safety-concern-advertisers/2450671
🔎 - New Instagram Explore Ads: https://www.searchenginejournal.com/meta-announces-instagram-explore-home-ads-placement-via-marketing-api/471006/
💸 - TikTok eCommerce: https://searchengineland.com/tiktok-has-launched-an-in-app-ecommerce-feature-389575
🍃 - Sustainable Marketing: https://digiday.com/media/will-sustainability-efforts-introduce-a-green-levy-into-the-ad-tech-tax/
Seems like Twitter may run into some trouble as the Federal Trade Commission begins to crack down on a security agreement signed back in 2011 that Twitter is not honouring. But why and how? 🤔
Interested in taking a deeper dive into any of the articles we referenced today? No fret! All the links are provided down below 👇
🤔 - Elon's Twisted Method of Madness: https://www.socialmediatoday.com/news/Elon-Musk-Meets-with-Twitter-Advertisers-to-Calm-Concerns/636214/
🐦 - Twitter Departures: https://techcrunch.com/2022/11/10/twitter-lea-kissner-departs/
💸 - TikTok Marketplace: https://www.marketingbrew.com/stories/2022/11/09/tiktok-wants-to-be-a-marketplace
🛠 - Youtube Tools: https://blog.google/products/ads-commerce/a-new-way-to-control-and-optimize-frequency-on-youtube/
✍️ - Tips on Starting A Business: https://www.forbes.com/sites/jodiecook/2022/11/01/your-4-first-moves-when-starting-a-business/?sh=4b9d67404478
If you all are interested in checking out any articles that we referenced today, all the links are provided down below👇
🐦 - Twitter’s Gray Checkmark: https://www.socialmediatoday.com/news/Twitter-Adds-Official-Account-Checkmark-for-Verified-Accounts/636095/
🏀 - Sports Podcasts: https://www.marketingbrew.com/stories/2022/11/08/why-sports-podcasts-could-be-a-slam-dunk-for-advertisers-who-know-how-to-navigate-the-in-demand-space
📲 - Twitter Alternatives: https://adage.com/article/digital-marketing-ad-tech-news/why-mastodon-isnt-twitter-alternative-brands/2450026
📈 - Inflation Opportunities: https://digiday.com/marketing/advertisers-see-marketing-opportunity-amid-inflation-pricing/
💸 - Winning Black Friday: https://www.entrepreneur.com/growing-a-business/the-ecommerce-guide-to-winning-black-friday-and-cyber/437125
So what's next for Twitter? A lot is up in the air, but we look to some larger companies and agencies to see what they think of the situation.
If you're interested in reading further into any articles we covered, all the links are provided down below 👇
🛠 - Instagram Rollout: https://techcrunch.com/2022/11/08/instagram-scheduling-tool-all-professional-accounts/
🤖 - Reddit NFTs: https://adage.com/article/digital-marketing-ad-tech-news/what-reddits-nft-success-can-teach-brands-about-web3-marketing/2448951
🐦 - Twitter Expectations: https://www.marketingbrew.com/stories/2022/11/04/everything-we-know-about-what-s-happening-with-advertisers-on-twitter
🧐 - Who’s Doing What?: https://www.marketingdive.com/news/Marketing-budget-cuts-recession-US-UK/635919/
🖐 - Canonical URLs: https://www.searchenginejournal.com/what-is-a-canonical-url/469636/
Hello everyone! You know the feeling when the Holidays are over, the adrenaline starts to wear off, and the numbers start to drop? Don't just hop off the wave when you're told to! In this episode we got some tips on how to ride that holiday wave as long as possible 🏄♀️
∞ - Huge Meta Layoffs: https://www.cnn.com/2022/11/07/tech/meta-layoffs/index.html
📺 - Youtube Shorts Takes TV: https://www.cnn.com/2022/11/07/tech/meta-layoffs/index.html
👀 - SEO and Content Marketing: https://searchengineland.com/seo-content-marketing-388978
🔎 - Etsy Search: https://www.retaildive.com/news/etsy-rolls-out-image-search-function-google-pinterest/635891/
🎄 - Christmas Promotions: https://www.practicalecommerce.com/5-tips-for-after-christmas-promotions
We have some good news and some bad news today folks. Unfortunately, according to reports, Elon has made massive cuts to Twitter's staff. When he first signed on to Twitter as owner/CEO, Elon claimed that he'd be making these cuts as soon as he joined. He, unfortunately, wasn't lying... Good news? You have to tune in and find out!
Twitter Cuts: https://www.socialmediatoday.com/news/Elon-Musk-Cuts-Jobs-at-Twitter/635848/
Ad Employment: https://adage.com/article/datacenter/ad-employment-rebounded-october-solid-gain/2448571
Netflix Ads: https://www.marketingbrew.com/stories/2022/11/04/brands-advertising-on-netflix-include-louis-vuitton-subway-and-duracell
Landing Pages: https://www.nik.co/
Long-Form Content: https://www.searchenginejournal.com/long-form-content-guide/468653/#close
Any guesses on which brand is raking in a whopping $10M A DAY in online sales? Plus, a yearly income of $2B. I can promise it's not who you're expecting. So how do they do? What do they prioritize in their online business model? Listen to today's podcast and find out!
If you're interested in checking any of the articles referenced today, the links are provided below👇
🛠 - New Meta Monetization: https://www.socialmediatoday.com/news/meta-announces-new-creator-monetization-tools-including-subscriptions-on-i/635532/
🚀 - Fastest-Growing Brands: https://adage.com/article/marketing-news-strategy/microsoft-tesla-and-chanel-are-interbrands-fastest-growing-brands-2022/2447946
🐦 - Twitter Verification: https://www.thestar.com/business/2022/11/02/elon-musks-plans-to-charge-8-a-month-for-verification-on-twitter-is-receiving-backlash.html
🧐 - Productivity Hacks: https://blog.hubspot.com/the-hustle/tiktok-productivity-hacks-entrepreneurs
🤯 - Who’s Bringing In 10M Daily?: https://www.digitalcommerce360.com/2022/08/10/how-caterpillar-sells-10-million-in-dealer-online-parts-daily/
The age-old question, 🧐 well maybe not that old, but a question that has lingered in the minds of advertisers and marketers alike. What is brand authenticity? An even more important question that arises when pondering "authenticity" is why it is so important to consumers.
If you're interested in checking out any of the articles referenced today, the links are all provided down below 👇
🧐 - What Is Brand Authenticity?: https://digiday.com/marketing/marketers-continue-to-chase-authenticity-but-what-is-it/
👻 - Snapchat Shopping: https://www.socialmediatoday.com/news/Snapchat-BigCommerce-social-shopping/635502/
👨⚖️ - Digital Markets Act: https://appleinsider.com/articles/22/11/01/europe-confirms-its-digital-markets-act-will-go-after-apples-app-store
💸 - Black Friday Prep!: https://www.searchenginejournal.com/tips-shopify-store-bfcm-sales/468854/
The mouse is now dipping his toes into the world of eCommerce! Disney+ announced that they would be opening up an eCommerce store! Their strategy has a surprising backbone...
If you're interested in checking out any of the articles we used as references, the links are provided below! 👇
🐭 - Disney+ eCommerce Entrance: https://variety.com/2022/digital/news/disney-plus-early-access-shopdisney-exclusive-merchandise-1235418708/
📺 - Netflix Ads: https://financialpost.com/telecom/media/netflix-streamers-advertising
🤯 - Shopify Acquires Remix: https://techcrunch.com/2022/10/31/shopify-acquires-remix-to-bolster-its-storefront-design-tools/
💸 - The Cost of TV Ads: https://adage.com/article/media/tv-commercial-prices-advertising-costs-2022-23-season/2437106
Hello everyone! 🖐 Thanks for tuning in today. We're going to be covering a few up-and-coming predictions for social media platforms in 2023, plus we'll take a quick look into what Twitter's new Blue subscription looks like and how it will affect advertisers!
Everything we talk about today will be provided down below 👇
🤯 - Social Media Predictions: https://www.socialmediatoday.com/news/32-predictions-for-social-media-marketing-in-2023/635297/
📲 - SKAN 4.0: https://digiday.com/marketing/how-apples-skadnetwork-4-0-release-could-affect-mobile-app-measurement/
✔️ - Twitter Blue: https://techcrunch.com/2022/10/31/twitter-blues-troubles-twitters-app-has-only-generated-6-4m-in-consumer-spending-to-date/
🗞 - Hard News Ads: https://www.marketingbrew.com/stories/2022/10/31/audiences-say-advertisers-shouldn-t-avoid-hard-news-like-war-or-covid
HAPPY MONDAY 🖐 Elon has officially taken Twitter, and it did not take much time for him to make some massive changes to the company. Today we cover what changes were made to the exec suite and how that might impact the company moving forward!
If you're interested in checking out any of the articles we featured, the links are provided down below! 👇
✂️ - Twitter Cuts: https://www.socialmediatoday.com/news/elon-musk-takes-control-of-twitter-cuts-several-execs/635197/
🍪 - Cookie Redemption: https://adage.com/article/digital-marketing-ad-tech-news/google-ads-data-hub-creates-data-clean-rooms-audience-targeting-and-measurement/2446691
👀 - Free Samples: https://www.marketingbrew.com/stories/2022/10/26/why-the-benefits-of-samples-could-outweigh-the-costs-for-dtcs?__cf_chl_tk=uk4UTA3HZ.z_p5hS6rL7xahMO4chIzEOMaP7thkZmIQ-1667234551-0-gaNycGzNDr0
📈 - Amazon Ad Revenue: https://www.marketingdive.com/news/amazon-Q3-earnings-holiday-forecast-advertising/635227/
HAPPY FRIDAY! 🚀 Elon just wrote a beautiful love letter to Twitter advertisers, ensuring that the platform will suitable for advertisers. Plus he highlighted a few of his intentions with the platform, which we dive into today!
If you're interested in checking out any of the articles we referenced today the links are provided below! 👇
❤️ Elon's Love Notes: https://techcrunch.com/2022/10/27/elon-musk-tells-advertisers-that-twitter-cannot-become-a-free-for-all-hellscape/\
📝 Meta’s Plan After A Tough Q4: https://www.socialmediatoday.com/news/Meta-Outlines-Plan-to-Reignite-Revenue-Growth/635077/
📹 Amazon Video Ads: https://www.marketingdive.com/news/amazon-unboxed-video-advertising-ad-tech/635043/
👀 Google Bumper Ads: https://www.searchenginejournal.com/googles-bumper-ad-creation-tool-is-broadly-available/469121/
Happy Thursday! Huge news coming from Twitter and Elon, it seems like the deal will be officially closed this Friday! There has been a lot of buzz around this story, and searching through all of Elon's tweets and other surrounding news has made it difficult to speculate accurately. But this seems incredibly legit... and the spirits of employees at Twitter are at an all-time low.
If you're interested in checking out any of the articles we referenced today, the links are provided down below 👇
🐦 Elon’s Twitter: https://www.socialmediatoday.com/news/Elon-Musk-Plans-to-Close-Twitter-Deal-by-Friday/634948/
👀 Keyword Research Tools: https://www.marketingdive.com/spons/which-keyword-research-tools-should-your-business-use-in-2022/634322/
🕵️ TikTok Investigation: https://www.forbes.com/sites/emilybaker-white/2022/10/25/bytedance-tiktok-investigation-global-chief-security-officer-roland-cloutier/?sh=fd84ed766408&
💸 Venmo x Amazon: https://www.adweek.com/commerce/soon-youll-be-able-to-venmo-your-amazon-purchases/
Hello folks, big news coming from Adidas as they announced that they would be cutting ties with Kanye West. This follows a tirade of anti-Semitic comments made by West in a podcast episode hosted last week. The right move for Adidas, but the company will face massive financial blows in the coming fiscal terms.
Interested in checking out any of the articles we mentioned? All the links are provided down below 👇
👟 Adidas Drops Kanye: https://www.socialmediatoday.com/news/Meta-Performance-5-Improve-Ad-Performance-Amid-Privacy-Changes/634750/
😀 Meta Insights: https://adage.com/article/marketing/adidas-gap-are-caught-ye-kanye-west-brand-trap/2445331
🛠 Creator Tools: https://www.modernretail.co/technology/why-retailers-are-rushing-to-build-tools-for-creators/
🤯 Facebook Groups: https://www.searchenginejournal.com/meta-rolls-out-updates-to-facebook-groups/468784/
Hello everyone! 🖐 Thanks so much for tuning in today! We've been following this Elon x Twitter story for some time now, and it has gotten heated. Elon has stated that he wants to make massive cuts to Twitter's staff which, as you can assume, has upset a lot of Twitter's employees.
Interested in checking out some of the articles we covered today? Links are all provided down below 👇
💁♀️ Moms On Twitter: https://www.practicalecommerce.com/market-to-moms-on-twitter
🏠 Out-Of-Home Buys: https://www.marketingbrew.com/stories/2022/10/21/marketers-are-increasingly-pairing-data-with-out-of-home-buys
🙅 Twitter Plans: https://www.socialmediatoday.com/news/Musk-Plans-Massive-Staff-Cuts-at-Twitter/634663/
✌️ Saying Good Bye to Instagram and Youtube: https://digiday.com/marketing/agencies-move-away-from-creating-content-for-instagram-youtube-to-prioritize-tiktok/
Hello 🖐 Hope you had a great weekend! Today we cover Snapchat's recent earnings release, which held some mixed reviews. Snapchat is a pretty interesting marketing platform, especially as its Spotlight feature seems to be taking off. Unfortunately, by the looks of the numbers, they haven't fully figured out an effective way to garner advertising dollars.
Interested in any stories we covered? Links are all provided below 👇
Snapchat Earnings: https://www.socialmediatoday.com/news/Snapchat-Posts-Mixed-Results-in-Latest-Earnings-Update/634660/
Influencer Connections: https://adage.com/article/special-report-advertising-week/5-creator-economy-lessons-advertising-week/2444626
Discovery Ads: https://www.searchenginejournal.com/b2b-lead-generation-discovery-ads/466913/#close
Ad Spend Updates: https://www.marketingdive.com/news/ad-spend-declines-fourth-consecutive-month-september-report-finds/634699/
Hello everyone, happy Friday! 😀 Uber ads don't have to seem like an anomaly. We're going to be updating you as the information rolls out! If you're interested in checking out the articles we used to source our content, the links are down below 👇
A Deeper Look Into Uber Ads: https://gizmodo.com/uber-ads-ride-share-uber-eats-1849678092
How To Market To Frugal Consumers: https://adage.com/article/opinion/marketing-inflationary-times-4-ways-brands-reach-frugal-consumers/2443976
Instagram's New In-App Scheduling: https://techcrunch.com/2022/10/20/instagram-is-testing-an-in-app-post-scheduling-tool/
My Ad Centre: ://digiday.com/media/google-trust-in-digital-experiences-has-declined/
Have a great weekend! 🖐
Hello everyone 🖐 Some awesome new announcements from Youtube and Uber. Plus, we take a quick look into what streaming services users have been saying about in-stream ads! Anyways folks, if you're interested in checking out any stories mentioned, the links is provided down below 👇
New YouTube Ad Options: https://www.socialmediatoday.com/news/YouTube-Announces-Moment-Blast-Ads-Expanded-Audio-Placements/634418/
Uber Ads Launch: https://techcrunch.com/2022/10/19/dont-worry-uber-will-find-a-way-to-advertise-to-you/
User's Thoughts on Streaming Ads: https://adage.com/article/media/streaming-viewers-are-unsatisfied-ads-dont-want-pay-more/2443526
Amazon Prime Day The Sequel: https://digiday.com/media/amazons-second-prime-day-sale-brings-mixed-results-for-publishers%ef%bf%bc/
See you all tomorrow 😀
Hello everyone! 🖐 In today's podcast, we look into Facebook's New Content Tag options, which will streamline brand/influencer partnerships. Also, How Liquid Death defies all critiques of how a beverage company stays afloat. We also are checking out how large food brands have been killing the TikTok game, and finally, a quick update on Netflix and their ad tier!
If you're interested in checking out any of the stories we talked about today, check out the links provided below 👇
Happy Hump day!
Facebook Content Tags: https://www.socialmediatoday.com/news/meta-makes-branded-content-tags-available-to-all-facebook-reels-creators/634293/
How Liquid Death Will Stay Afloat: https://www.fastcompany.com/90795680/flush-with-cash-why-liquid-death-is-looking-at-a-future-far-beyond-canned-water
TikTok Food Brands: https://adage.com/article/marketing-news-strategy/how-food-brands-can-win-tiktok/2442711
Checking In on Netflix Ads: https://www.marketingdive.com/news/Netflix-ad-supported-tier-launch-Nielsen-ratings/634085/
Thanks for Listening 😀
Hello Everyone! Today's episode is mostly tool-heavy. We have some new additions to Pinterest as they strive for a shoppable platform. Plus, new updates from Google and TikTok. If you're interested in more information, all the links are provided below 👇
Pinterest’s Measurement Tool:https://adage.com/article/special-report-advertising-week/pinterests-new-measurement-tool-takes-apples-data-changes/2442896
Display Formats: https://www.socialmediatoday.com/news/google-updates-search-display-formats-to-provide-more-context-to-users/634207/
TikTok Showtime Ad Format: https://www.marketingdive.com/news/tiktok-ad-formats-social-commerce-holidays/634049/
Online Groceries: https://www.digitalcommerce360.com/2022/10/14/the-24-6-billion-kroger-and-albertsons-deal-would-remake-the-online-grocery-industry/
Good Morning, and happy Monday! Kanye West has had a very interesting week. We don't want to dive into the controversy surrounding him... There's a lot. What we do cover is his newest interest in the acquisition of a social media platform. If you're interested in checking out any stories covered today check the links down below 👇
Kanye West's Social Media Platform: https://www.cnbc.com/2022/10/17/kanye-west-is-buying-conservative-social-media-platform-parler-company-says.html
A Conversation with a Cofounder Counselor: https://blog.hubspot.com/the-hustle/five-questions-answered-by-a-co-founder-counselor
PayPal Rewards Program: https://techcrunch.com/2022/10/17/paypal-debuts-a-new-rewards-program-that-combines-honeys-discounts-with-other-ways-to-earn/
Bad Start To The Metaverse: https://www.wsj.com/articles/meta-metaverse-horizon-worlds-zuckerberg-facebook-internal-documents-11665778961
How is it Friday already? 🤔 Today's news is pretty tool/knowledge-heavy. This episode is jammed pack with some vital tools that we're dropped that will make our lives easier. Interested in hopping into any articles covered today they are all linked down below 👇
Twitter Professional: https://techcrunch.com/2022/10/13/twitter-professional-accounts-link-spotlight-button/
Apple TV Ads: https://digiday.com/media/apple-is-quietly-pushing-a-tv-ad-product-with-media-agencies/
Microsoft AI: https://www.socialmediatoday.com/news/Microsoft-Designer-AI-Art-Generation-for-Marketing-Campaigns/633998/
Google AdSense: https://www.searchenginejournal.com/google-adsense-first-party-cookies-now-support-personalization/467822/
Hello everyone! It's baby Friday (aka Thursday)! Thanks so much for tuning into today's podcast. It is a 🔥 one, I can assure you. Some crazy news coming from TikTok that will change eCommerce forever... Amazon is shaking in their boots. If you're interested in reading more about the stories the articles are provided below👇
eCommerce Will Never Be The Same: https://www.axios.com/2022/10/11/tiktok-chases-amazon-fulfillment-centers
Privacy Restrictions: https://www.marketingbrew.com/stories/2022/10/11/how-cmos-are-thinking-about-new-privacy-restrictions
Elon’s Twitter: https://www.socialmediatoday.com/news/how-will-twitter-change-under-elon-musk/633767/
Google Ranking Factor: https://www.searchenginejournal.com/ranking-factors/mobile-friendliness-ranking-factor/
That's your Daily CTA! See ya'll tomorrow 🖐
Happy hump day! 💃 If you are interested in checking out any of the stories mentioned today, check out the links provided below! 👇
Instagram is Falling Off: https://www.marketingbrew.com/stories/2022/10/11/for-influencer-marketing-instagram-isn-t-the-only-show-in-town-anymore
Apple Ads: https://www.itbrew.com/stories/2022/10/07/move-over-meta-and-google-apple-s-coming-for-ads
TikTok Drama: https://digiday.com/marketing/advertisers-arent-steering-clear-of-tiktok-despite-its-geopolitical-dramas/
eCommerce Financing: https://www.practicalecommerce.com/financing-options-for-smb-ecommerce-merchants
Hello Everyone! I hope you all had a fantastic weekend! We missed you yesterday! It was Canadian Thanksgiving, so I was too busy eating turkey and drinking cheap beer. Happy to be back! If you're interested in diving into any topics, they are all linked below! 👇
Athletic Green’s Podcast Strategy: https://www.marketingbrew.com/stories/2022/09/15/athletic-greens-gives-us-the-scoop-on-its-podcast-advertising-strategy
Transatlantic Privacy Concerns: https://www.stackedmarketer.com/54m/
New Youtube Handles: https://www.socialmediatoday.com/news/youtube-launches-short-handles-for-channels/633740/
Brand Ambassadors: https://adage.com/article/marketing-news-strategy/why-brand-ambassadors-should-be-part-your-marketing-strategy/2436491
Hello everyone! It is FRIDAY! 🤯 I can only assume that you all killed it this week. Today, we took a look at the Crypto.com meltdown. How an entirely new creative team had been let go within months of getting the job. It's all a learning experience for those within the industry, so it's worth a read, and a listen. You can read any of the articles highlighted today by clicking on the links below! 👇
Google Ads Tagging: https://blog.google/products/ads-commerce/strengthen-measurement-with-tagging/
Log-In Theft: https://www.socialmediatoday.com/news/meta-detected-400-apps-stealing-facebook-login/633232/
Marketing Meltdown: https://adage.com/article/digital-marketing-ad-tech-news/inside-cryptocoms-marketing-meltdown-layoffs-cuts-sponsorship-deals/2435076
Data Privacy Legislation: https://www.thedrum.com/opinion/2022/10/04/4-failings-today-s-data-privacy-legislation
Thanks for listening! 😀
Thursday! Does anyone else feel like this week is zipping by? Some huge news came out yesterday on the Elon Musk x Twitter situation. This has been a bit of an ongoing slap fight between Musk and Twitter. We checked out some of the tweets from employees, and the morality seems quite low... We're hoping Twitter's employees come out unscathed.
If you're interested in checking out any of the stories we briefed today check the links down below 👇
Microsoft Performance Max: https://about.ads.microsoft.com/en-us/blog/post/october-2022/performance-max-import-and-other-product-updates-for-october?feed=blogposts
Limited Time Offers: https://adage.com/article/opinion/limited-time-offer-marketing-strategy-what-brands-need-do-fall/2437181
Musk’s Twitter Bid: https://www.socialmediatoday.com/news/Musk-Re-Issues-Twitter-Takeover-Bid-to-Avoid-Court-Battle/633322/
Walmart’s Event: https://techcrunch.com/2022/10/05/walmart-sales-event-rival-amazons-prime-early-access-sale/
GOOOOD MORNING! HAPPY WEDNESDAY. Hump day is always a great little feeling 😀 Thanks so much for tuning into today's podcast! It's an interesting one, that's for sure. I'm sure some of you probably know Kim K. Well, she got herself into some deep doo-doo recently, and unfortunately, it could negatively affect the way you operate influencers. Take a listen!
If you want a deeper dive into our covered topics, check down here! 👇
What Would Kim K Do?: https://digiday.com/marketing/after-kim-kardashians-sec-settlement-influencers-working-with-brands-could-face-more-scrutiny-and-fines/
TikTok Turnover:https://www.ft.com/content/d8dea314-7984-4ee0-8dda-3fdb4dbbd3ee
Instagram’s Ad Load:https://techcrunch.com/2022/10/04/instagram-to-increase-ad-load-as-meta-fights-revenue-decline/
Internal Podcasts: https://www.marketingbrew.com/stories/2022/10/04/your-company-might-one-day-have-its-own-internal-podcast-here-s-why
It's Tuesday! Thanks for tuning in today! 😀 If you're interested in taking a deeper dive into any of the topics we covered today, the links are below! 👇
Meta Account Switching: https://www.socialmediatoday.com/news/Meta-Adds-New-Account-Switching-and-Cross-App-Alert-Tools/632684/
TikTok Tracking: https://www.consumerreports.org/electronics-computers/privacy/tiktok-tracks-you-across-the-web-even-if-you-dont-use-app-a4383537813/
LinkedIn Pages:https://www.linkedin.com/business/marketing/blog/linkedin-pages/new-features
Google Business Profile: https://searchengineland.com/google-business-profile-revenue-generating-channel-388207
And we are back! How was the weekend? I hope all is well! 😀 Thanks for giving today's podcast a listen. If you're interested in taking a little dive into the content I covered today, the links are provided down below.
TikTok Live Shopping: https://www.theverge.com/2022/10/1/23381828/tiktok-live-shopping-planning-talkshoplive-us-north-america
Amazon Affordable Shopping: https://techcrunch.com/2022/10/03/amazon-hub-affordable-shopping-options/
Instagram Reels Is Real: https://www.socialmediatoday.com/news/Brands-Driving-Higher-Reach-and-Engagement-via-Instagram-Reels/632817/
New Youtube Feature: https://www.searchenginejournal.com/youtube-shorts-voice-narration/466728/#close
See you tomorrow! 🖐
HAPPY FRIDAY 🖐 The weekend is here! Be sure to take some YOU time. ❤️ You deserve it!
A New Prime Day: https://www.digitalcommerce360.com/2022/09/23/amazon-plans-prime-day-like-sales-event-next-month/
New Facebook Ad Calls: https://www.google.com/url?q=https://www.facebook.com/business/news/using-call-ads-to-grow-your-business&sa=D&source=docs&ust=1664554147400955&usg=AOvVaw1CfFIpdY9rWvP3tF41CKE8
Google’s SearchOn Event: https://www.socialmediatoday.com/news/Key-Marketing-Updates-from-Google-SearchOn-2022/632919/
What are the big channels with Gen Zs: https://www.adweek.com/commerce/brands-gen-z-like-more-than-millennials/#
Happy Thursday folks! 🥳 Thanks for tuning in today! If you're interested in giving these stories I highlighted in the podcast, the links are provided down below! 👇
How to Lock Down YouTube Influencers: https://www.similarweb.com/corp/blog/marketing/affiliate-marketing/finding-youtube-influencers/
Shoppable Video: https://adage.com/article/digital-marketing-ad-tech-news/why-brands-are-taking-livestream-shopping-facebook-and-tiktok/2433426
More on Netflix’s Ad-Supported Tier: https://www.marketingdive.com/news/netflixs-ad-supported-subscription-Gen-Z-viewers/632864/
Instagram’s New Text Feature: https://www.theverge.com/2022/9/28/23376406/instagram-notes-feature-messages-status
Happy Wednesday everyone! 🎉 Hope you all are having a great start to your week! If you're interested in diving deep into any articles mentioned today, links are provided down below👇.
TikTok Ban: https://www.socialmediatoday.com/news/TikTok-Continues-to-Work-Through-US-Data-Security-Deal/632696/
Shopping Tab: https://techcrunch.com/2022/09/27/new-instagram-test-removes-shopping-tab-from-home-feed/
Shopify Retailers: https://ca.finance.yahoo.com/news/shopify-targets-physical-retailers-overly-130024292.html
eCommerce Snippets: https://www.searchenginejournal.com/ecommerce-rich-snippets/465106/
Hello everyone 🖐 Thanks so much for tuning in to The Daily CTA Podcast! If you're interested in diving into some of the topics provided today, the links are provided down below 👇
TikTok Fines: https://techcrunch.com/2022/09/26/tiktok-faces-29m-fine-in-uk-for-failing-to-protect-childrens-privacy/
Game Advertising: https://adage.com/article/digital/3-reasons-why-advertisers-should-be-getting-game/2430736
Boozy Ad Solutions: https://www.marketingdive.com/news/drizly-ads-media-network-delivery-alcohol/632499/
Gen Z Search Engine: https://www.nytimes.com/2022/09/16/technology/gen-z-tiktok-search-engine.html
Happy Monday! 🥳 Hope everyone had an awesome weekend! Today we just covered everything you missed over the weekend! If you're interested in diving into any of the articles mentioned, we got them linked below.
TikTok’s longer Video Descriptions: https://www.socialmediatoday.com/news/TikTok-Announces-Increase-Video-Descriptions-Search-Discovery/632586/
The early kick-off of Holiday Marketing: https://adage.com/article/marketing-news-strategy/holiday-marketing-has-record-early-start-retailers-brace-economic-hit/2432786
Instagram Stories: https://techcrunch.com/2022/09/23/instagram-stories-under-60-seconds-no-longer-broken-up/
Apple Pay Later: https://www.theverge.com/2022/9/25/23371100/apple-pay-later-bnpl-reportedly-facing-technical-engineering-issues-gurman
Let's kick this weeks a**
Hello everyone! 🖐 HAPPY FRIDAY! 🎉 We're hoping you have some exciting weekend plans! If that's either grabbing a drink with friends or binging your favourite series, either way, your Call To Action is to take this weekend and do whatever YOU need to do 😊.
If you're interested in diving deeper into the content we covered today, the links will be provided down below! 👇
How To Get Seen On Facebook: https://www.facebook.com/creators/how-to-get-your-content-seen-on-facebook
TikTok’s New Rules: https://www.socialmediatoday.com/news/tiktok-implements-new-rules-to-further-restrict-political-ads-and-donations/632370/
How Platforms Turn Boring: //www.theverge.com/2022/9/22/23365781/tiktok-youtube-bootleg-ratio-social-platforms-original-content
Roku's New Sponsorship Spots: https://www.marketingbrew.com/stories/2022/09/22/looking-for-something-to-watch-roku-and-its-sponsors-would-like-to-help
Thanks again for tuning in! Have a great weekend!
Hello Folks! 🖐 Thanks so much for tuning in. If you have any feedback on the podcast or newsletter, feel free to contact us. Plus, if you're looking for a deeper dive into the topics that we covered today, the links will be provided down below.
Creative Entrepreneurs - https://www.stackedmarketer.com/shorts/
Creator Economy - https://adage.com/article/marketing-news-strategy/how-brands-should-navigate-creator-economy/2429691
QR Codes - https://www.forbes.com/sites/forbesagencycouncil/2022/09/21/marketing-with-qr-codes/?sh=140889db73bf
Collaborative Ads - https://www.facebook.com/business/news/introducing-collaborative-ads-for-local-delivery
Thanks again! I hope you all have a great Thursday! 🤩
Hello everyone! 🖐 Thanks so much for tuning into today's episode. If you're looking to dive deeper into any stories we covered, the links are all provided down below👇
Who Running The Advertising Industry Now? : https://finance.yahoo.com/news/300bn-google-meta-advertising-duopoly-173941235.html
Walmart Connect Expansion: https://www.marketingbrew.com/stories/2022/09/20/walmart-connect-expands-with-tiktok-snap
Tips On Keyword Research:https://www.searchenginejournal.com/ecommerce-guide/keyword-research-for-ecommerce/
Product Reviews Update:https://searchengineland.com/google-releases-september-2022-product-reviews-update-387293
Anyways, happy humpday 🐪 and I'll see you all tomorrow!
Hello everyone! 🖐 Thanks again for tuning in. If you are interested in diving deeper into the topics, we covered today the links are provided below!
Google’s Post-Cookie: https://adage.com/article/digital-marketing-ad-tech-news/googles-post-cookie-ad-tech-tests-face-skepticism/2430111
What's Next For Patagonia: https://www.marketingdive.com/news/how-patagonias-shakeup-challenges-marketers-to-act-on-sustainability/632014/
Algorithm Updates: https://searchengineland.com/algorithm-update-traffic-patterns-387959
Facebook Reels API: https://techcrunch.com/2022/09/19/facebook-is-launching-a-reels-api-for-developers/
Hope you all have a great week! 🤩
Hello everyone! Thank you so much for tuning in to The Daily CTA! If you're interested in taking a deeper look into the stories covered, we provide the links below.
Amazon's Big News: https://twitter.com/ddzimPPC/status/1570485201918369792
TikTok and DTC: https://adage.com/article/marketing-news-strategy/tiktok-ranks-most-valuable-platform-dtc-brands-study-finds/2429616
Youtube Shorts Monetization: https://www.socialmediatoday.com/news/youtubes-looking-to-provide-direct-monetization-for-shorts-a-big-shift-in/632096/
Adobe Buys Figma: https://www.searchenginejournal.com/adobe-buys-figma-for-20-billion/464617/#close
Happy Monday Folks!
Hello! Thank you so much for tuning in to today's podcast. If you enjoyed the content today, feel free to share it with a friend, give us a rating, or hell, email us and let us know! If you're interested in diving deeper into the topics covered today, the links are provided down below.
Today We Covered:
A Different Type of Capitalism With Patagonia: https://www.patagonia.com/ownership/
How To Build An Audience on TikTok: https://www.linkedin.com/posts/alex-lieberman_building-an-audience-on-tiktok-is-daunting-activity-6976192713436061697-lxO0/?utm_source=share&utm_medium=member_desktop
Netflix Bingeability Isn't Something to Rave About: https://adage.com/article/media/why-netflixs-binge-watching-model-could-impact-its-advertising-prospects/2429046
Google's New Core Update: https://searchengineland.com/google-releases-september-2022-broad-core-update-387857
Again thank you so much for listening. We will see you Monday!
Hello everyone! Thanks so much for listening to today's podcast! If you're looking to read further into the articles I mentioned today, we'll link them below.
Today we are covering:
Google’s New Search Console Reports: https://developers.google.com/search/blog/2022/09/merchant-listings
Microsoft’s Multimedia ads : https://about.ads.microsoft.com/en-us/blog/post/september-2022/get-noticed-across-markets-with-multimedia-ads?feed=blogposts
How to improve your eCommerce Websites Search Presence: https://www.youtube.com/watch?v=YIUQolZDecM
Apple’s new app store ads: https://www.cnbc.com/2022/09/13/apple-plans-new-spots-for-ads-in-app-store-by-the-end-of-the-year.html
Also, if you've stumbled upon our podcast, we recommend checking out our newsletter! The Daily CTA Newsletter!
Hello folks, thanks for tuning in to the second episode of The Daily CTA Podcast! If you're interested in reading further into the topics we covered, they will be linked below.
Today we are covering Instagram and Facebook's big short-form content flop, the never-ending rise of DTC, Meta giving us a helping hand on data loss, and How to Use Twitter to Boost Google Search Visibility
This is our very first episode of The Daily CTA Podcast we are so excited to get this project going. Send us an email at team@read.dailycta.com If you have any feedback for us, we would love to hear what you think!
Today we're covering YouTube's new analytic features, the new Roku and Walmart collab, Google's new cyber security acquisition, and finally, Microsofts latest ad updates!
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