Featured Interviews Archives - Small Business Big Marketing: Recent Episodes
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In case you need reminding, you’re standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry’s spokesperson? Become the face and voice of your industry. Today, thanks to Media Stable’s Nic Hayes, you’ll discover exactly how. It’s an opinion-leading episode 622 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Media Stable’s Nic Hayes …Following positive feedback to my recent interview with Joshua Del Pozo, the Chief of Staff for The Today Show, I figured you guys are keen to learn more about how to become a media spokesperson for your industry, which of course requires some media training.
And who better to give it to than Nic Hayes, the founder of Media Stable, a business he started in 2012 that connects media with experts and which has become the preferred source of media talent in Australia. Media Stable is also the leading resource for business owners who want to become media savvy and get exposure for their business along the way. Nic is also the founder of Expert Registry, an online media training resource.
To provide real life case studies of business owners who’ve been through and benefited from Nic’s training, we’re also joined by financial planner Sarah Wells and Online Agency owner Nicole Jamieson.
If free media exposure for yourself and your business appeals, then grab a notebook, as this really is a masterclass. Topics covered include:
- Why is becoming a media spokesperson smart marketing?
- Who’s it suited to?
- Where are the media opportunities in 2023 and beyond?
- How to generate stories the media want to cover
- How to manage a media opportunity
I started off by asking Nic to define the media in 2023.
Resources mentioned in this episode of your favourite marketing podcastBecome a Patron – Get exclusive content by supporting the work Timbo’s doing for small businesses around the world
Media Stable’s official website
Expert Registry – Get media trained online with Nic and his team of media training experts
(Email me for a discount code – tim(at)timreid(dot)com(dot)au
Sarah Well’s official website
Nicole Jamieson’s Dark Horse agency website
Last Week’s Episode of The Small Business Big Marketing PodcastSuper simple marketing lead to steady growth for this dog poo bag business | #621
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Book marketing speaker and conference emcee Tim Reid to speak at your next event or conference
Thanks for tuning in. May your marketing be the best marketing.
The post How (and why) to be the face and voice of your industry | # 622 appeared first on Small Business Big Marketing.
Oh Crap! It’s OK, I didn’t do something stupid (for once!) … Oh Crap is actually the name of my guest’s business. Can you guess what they do? Plumber? Toilet manufacturer? Anger management consultant? Maybe! What I can tel you is they use super simple marketing to grow exponentially. It’s a shitty episode 621 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Oh Crap Co-Founder Henry Reith …Henry Reith started his entrepreneurial journey when he was 16, starting a dry stone wall business in the UK. From there, he went on to run business networking events around the world, and started a media company along the way.
Now he manufactures and sells fully compostable dog poo bags as the co-founder of the Oh Crap brand! You gotta love a good pivot or two!
Using his deep understanding of marketing, Henry exploded the company’s growth, leading Oh Crap! from a small family business to revolutionising the dog poop bags industry in Australia, with the Oh Crap Family (that’s what he calls his customers) now having saved 32 million dog poop bags from landfill.
Appearing in the Australian Financial Review’s Fast Start list in 2021, and with just four employees, Oh Crap is on a mission to save the world, one dog poo at a time.
I started off by asking Henry how he came to part own dog poo bag company … a question you don’t get to ask every day of the week!
Resources mentioned in this episode of your favourite marketing podcast Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won’t find anywhere else
StudioHawk’s amazing offer to my listeners – https://studiohawk.com.au/Timbo/
ChatGPT – Put aside a few hours!
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing Podcast2023 SEO Best Practice With Harry Sanders (incl. a deep dive in to ChatGPT) | #620
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Book marketing speaker and conference emcee Tim Reid to speak at your next event or conference
Thanks for tuning in. May your marketing be the best marketing.
The post Super simple marketing has lead to steady growth for this dog poop bag business | # 621 appeared first on Small Business Big Marketing.
SEO best practice for 2023 from Australia’s most-awarded SEO expert Harry Sanders … that’s what we’re talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT* has occupied far too much of my time these past two weeks! It’s an artificially intelligent episode 620 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about SEO Expert Harry Sanders …*You’ve met today’s guest, SEO expert Harry Sanders twice before.
First time was in episode 520 where he shared his rags to riches story of founding Australia’s most successful SEO agency.
Then in episode 521 where he kindly answered about 32 of your most pressing SEO questions.
For those of you who are wondering “Who the hell is Harry Sanders?!”, well, he’s the founder of StudioHawk, Australia’s largest dedicated SEO agency. He’s been named in the Forbes 30 Under 30, named B&T’s Entrepreneur of The Year, has starred on UK TV, and won the Australian Business Award for Marketing Innovation, plus he’s been awarded the Best Large SEO Agency at the Global Search Awards in 2021.
All this by the ripe old age of 25.
And now he’s back to share his top 5 tips for getting on page 1 of Google in 2023 and beyond.
I was bursting to do this interview, as one of his top 5 tips is all about AI … and over the break I got completely lost in ChatGPT. So that … is exactly where we started!
Resources mentioned in this episode of your favourite marketing podcastStudioHawk’s amazing offer to my listeners – https://studiohawk.com.au/Timbo/
ChatGPT – Put aside a few hours!
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing PodcastHow to use creativity to grow your business | #619
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Book marketing speaker and conference emcee Tim Reid to speak at your next event or conference
Thanks for tuning in. May your marketing be the best marketing.
The post 2023 SEO Best Practice with Harry Sanders (incl. a deep dive into ChatGPT) | # 620 appeared first on Small Business Big Marketing.
I’m about to say one of the scariest (and I think) most exciting words in business. Are you ready? Creativity. You see, when you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his super power. It’s a scary episode 619 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid. A little more about Sydney restaurateur Howin Chui …Firstly, a quick rant on creativity.
Having spent the first half of my career in the Account Service department of large advertising agencies looking after big brands like Gillette, Yellow Pages & Dulux, I quickly learnt about the power of creative thinking. About the power a big idea can have on a business’s growth and success.
In fact, sitting at the top of every client invoice was a cost centre titled Concept Development. This was the amount the client paid for their Creative Team to sit around and come up with ideas in response to a brief.
And despite working in agencies where there were entire floors dedicated to Creative folk – art directors, copywriters, graphic designers – I also learnt that every single one of us is creative. You don’t need to be in the Arts to be creative.
Whether you’re an accountant, a builder, or you run an eCommerce store, you just need to find the time, regularly, to think differently about all aspects of your business. How you market it. How you employ. How you entertain. How you manage the finances.
Make this part of how you do business, and you’ll be in the successful minority of business owners who’ve cracked the creative code to standing out from the crowd, and creating a business people love to deal with.
Entrepreneur Howin Chui is in this club. He’s the quirky restaurateur behind Ni Hao Bar, Kowloon Cafe and Stir Fry King … very hip, very sought after Sydney-based eateries.
As Howin says, ““The food world isn’t just about the food quality; you need to create a feeling, a sensory experience .. you need to think differently. It’s about your customers wanting to be a part of an experience they can talk about to friends and share online.”
Now, Howin’s slightly nervous at the start of our chat, but trust me when I say persevere, as he shares some absolute gold about his respect for creativity in business, and most importantly, how he does it.
And just when you think he’s nothing more to share, near the end he shares his next business venture, which is absolutely genius!
Resources mentioned in this episode of your favourite marketing podcastInterview with Melbourne restaurateur Guy Grossi
Interview with Killer Innovations founder Phil McKinney
Interview with music producer turned real estate agent Peter Lorimer
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing Podcast6 Ways To Use Chatbots To Grow Your Business | #618
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Book marketing speaker and conference emcee Tim Reid to speak at your next event or conference
Thanks for tuning in. May your marketing be the best marketing.
The post Why creativity in business is so important with restaurateur Howin Chui | # 619 appeared first on Small Business Big Marketing.
Are you keen to discover how to use chatbots in your business? Artificial intelligence has finally infiltrated its way into small business marketing in the form of chatbots; that annoying software that has you thinking you’re chatting with a human … but you’re not! Fortunately, chatbots have come a long way in the past 12-months, and today they can be used in a myriad of ways from increasing sales, to effectively servicing your customer base and at the end of the day, growing your business. It’s a futuristic episode 618 of The (13 year-old, award-winning) Small Business Big Marketing podcast. Special Chatbot offer to all listenersGrab Amber’s exclusive offer to all Small Business Big Marketing listeners
A little more about chatbot expert Amberlea Henriques …Righto, it’s time you and I got our heads around the whole Chatbot thing.
You know those annoying interactions you have on websites and social media, where you think you’re chatting with a human, but in fact you’re conversing with a bit of AI software, that in my experience generally ends in tears.
Usually, the last thing I type in to a chatbot (normally in capital letters) is “Get me a fucking human to speak to!!!”
So as you can see, I’m going into this interview with a healthy amount of skepticism.
Fortunately though, we’re joined by one of Australia’s leading Chatbot experts, Amber Henriques, who’s also the founder of Perth-based marketing agency, AdSocial.
Amber is a trailblazer when it comes to futuristic marketing technologies across the Meta suite (Facebook, Instagram, Messenger, WhatsApp), with a focus on interactive marktech, namely Chatbots and artificial intelligence.
We’re also joined by two of her clients who share how they’ve successfully deployed chatbots inside their businesses.
Like last week’s episode, this is another one that’s more a workshop than an interview as we get into the nitty gritty of how chatbots work, how they can be used to cut costs, streamline customer service, qualify leads, build lists and so much more.
And be sure to hang around until the end as Amber makes a very generous offer that you’d be silly not to take up!
Righto Chatbots … Here we come!
Resources mentioned in this episode of your favourite marketing podcastAraluen Botanical Gardens website
Floreat Form website
Interview with Janene Liston – The Pricing Lady
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing PodcastHow to generate national TV coverage for your business | #617
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Book marketing speaker and conference emcee Tim Reid to speak at your next event or conference
Thanks for tuning in. May your marketing be the best marketing.
The post 6 Ways To Use Chatbots In Your Business (No Matter Its Size Or Industry) | #618 appeared first on Small Business Big Marketing.
Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Joshua Del Pozo, The Today Show’s Chief-of-Staff …Joshua Del Pozo is the Chief-of-Staff for The Today Show, one of Australia’s most watched current affairs and news-based programs, watched by hundreds of thousands of Aussies every week.
Basically, he’s the guy responsible for the show’s content, the topics covered, and the guests that appear either as special comment providers or as news stories in their own right.
So if the idea of getting yourself or that beautiful business of yours on national TV appeals, then stop what you’re doing and focus as Josh steps us through exactly how to get free national TV coverage.
He even gives out his personal email address!
Oh, a quick point on any limiting beliefs you may carry around this topic even if The Today Show’s not your cup of tea, or maybe you think that social media is where you need to focus your marketing attention, please don’t underestimate the flow on effects for you or your business being featured on prime time TV.
Yes you’ll get national coverage, build brand awareness, and maybe even make some sales … but who knows what else may happen? Another media outlet may want to cover your story, a potential strategic partner may contact you, or your Mum will just be super proud of her golden child!
I started off by identifying the elephant in the room …
Resources mentioned in this episode of your favourite marketing podcastInterview with Beer Cartel founder Richard Kelsey on how a survey got him national media coverage
Interview with Rebecca Derrington of Source Bottle
Interview with Tina Tower on how to get free publicity
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing PodcastHow to use email marketing to grow your business | #616
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Book marketing speaker and conference emcee Tim Reid to speak at your next event or conference
Thanks for tuning in. May your marketing be the best marketing.
The post The Today Show’s Chief-of-Staff Joshua Del Pozo on how to get free national TV coverage for your business | #617 appeared first on Small Business Big Marketing.
Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about retention marketing expert Adam Robinson …Adam Robinson is the founder of Retention.com, a company laser-focussed on solving the #1 problem marketers and eCommerce brands face today: growing, engaging, and re-activating their email database.
In just two and half years, and with zero funding, Adam has grown Retention from zero to $14M in annual recurring revenue. Trust me, he knows what he’s doing!
We cover plenty of marketing ground including:
- Why you need an email database and how to build one
- If you have built an email database, you’ll discover how to best engage with it
- The role polarisation plays in attracting and retaining customers
- Plus Adam shares some great case studies covering all of the above
Now, I intended to kick things off by asking Adam how he became a retention expert, but we were quickly side-tracked when he mentioned just how much he paid for his business’s domain name!
Resources mentioned in this episode of your favourite marketing podcastInterview with email marketing expert Shane Tilley (Email marketing tips)
Interview about Sports Illustrated’s email marketing strategy
AI generated copywriting with Jasper
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing PodcastInterview wit h Jay Baer | #615
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Book marketing speaker and conference emcee Tim Reid to speak at your next event or conference
Thanks for tuning in. May your marketing be the best marketing.
The post How to use email marketing to grow your business with Retention’s Adam Robinson | #616 appeared first on Small Business Big Marketing.
If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book (he’s written six), every research study he’s commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It’s an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about small business marketing expert Jay Baer …OK, so if I asked Jay Baer to introduce himself, here’s what he’d say:
“The world’s most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. And, lover of all things plaid!”
I agree with all of the above, plus here’s my own two bobs worth.
You see, Jay is a marketing hero of mine who I’ve been following for over ten years. He first appeared way back in episode 296 where he spoke about his then new book Hug Your Haters.
What I really like about Jay is that he has an engaging way of identifying and uncovering the fun side of marketing, that always produces results for those who action his teachings.
Jay’s second book Youtility is in my top 3 marketing books of all time.
In terms of achievements, it’s an impressive roll call. He’s:
- One of less than 200 living members of the Professional Speakers Hall of Fame
- An inductee into the Word of Mouth Marketing Hall of Fame
- An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500
I encourage you to get your journal out for this one, as we cover so much marketing gold it verges on embarrassing! Topics include:
- The importance of speed in business
- How to create an unforgettable customer experience
- How to create effective marketing on a limited budget
- Jay shares his #1 secret to getting a return from your social media
- We touch on word-of-mouth marketing
- And plenty more …
I started off by asking Jay Baer to share his favourite definition of marketing …
Resources mentioned in this episode of your favourite marketing podcastInterview with Jay Baer on Hug Your Haters
Interview with another marketing great in Seth Godin
Interview with Queen Cherry Bomb
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing PodcastDemystifying online business with Paul Waddy | #614
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Book host Tim Reid to speak at your next event or conference
Thanks for tuning in. May your marketing be the best marketing.
The post Word of mouth marketing hall of famer Jay Baer on creating marketing that gets results | #615 appeared first on Small Business Big Marketing.
Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It’s an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Selling Online for Dummies author Paul Waddy …Paul Waddy is an eCommerce expert and strategic advisor to some of Australia’s most successful online retailers including ShoPo, The Horse and Oz Hair and Beauty.
In 2021 Paul was named Number 2 in the Top 50 People in eCommerce, and in 2022 he received the Industry Recognition Award at the Online Retail Industry Awards.
He’s such an expert in the eCommerce space that he’s just released Selling Online For Dummies and Shopify For Dummies, designed to give business owners (just like you) the expertise to transform your eCommerce ideas into a profitable reality.
As an aside, I couldn’t help myself … I Googled what are the strangest titles for
For Dummies books, and the top 3 are:
- Anger Management for Dummies (Step 1 is don’t get angry when someone calls you a dummy!)
- Near Death Experiences for Dummies (Step 1 is go towards the light. Step 2 is … not that close!)
- And the third one is Procrastination for Dummies, although no one gets around to reading this one!
Enough stupidity. This is serious stuff!
So settle in as Paul Waddy covers:
- How a clever eComm play can recession-proof your business
- The various ways of integrating eComm in to an existing business
- What you’d need to do to clear $5,000 a month after three months of starting an eCommerce business
- How to get traffic to your online store
- And plenty more.
Paul starts by explaining what he loves about eCommerce …
Resources mentioned in this episode of your favourite marketing podcastInterview with Power Planter founder (eCommerce store)
Interview with Snotty Nose’s founder (eCommerce store)
Interview with eBike ecommerce store founder John Murphy (eCommerce store)
Interview with Stu Heinecke on getting that meeting
Interview with Steve Simms on how to get Elton John as a client
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing PodcastWorld Surfing Champion Shaun Tomson on how to find your purpose | #613
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Studio 1 Design – High converting website designers
Fun Escapes – Proven customer attraction ideas
Hawk Academy – DIY SEO training (discount code Timbo20 for 20% off)
Thanks for tuning in. May your marketing be the best marketing.
The post Selling Online for Dummies author Paul Waddy demystifies online business | #614 appeared first on Small Business Big Marketing.
Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world surfing champion Shaun Tomson has to share. It’s time to paddle out into big surf on episode 613 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about The Code’s Shaun Tomson …Shaun Tomson has an impressive CV. He’s a world surfing champion, an inductee in the Jewish and South African Sport’s Hall of Fame, the US Surfing Hall of Fame, and Surfer Magazine described him as one of the greatest surfers of all time and one of the most influential surfers of the 20th century. Shaun is a past board member and ambassador for Surfrider Foundation, the world’s largest environmental group dedicated to protecting the world’s oceans.
He started, managed and sold two multi-million dollar clothing brands – Instinct and Solitude (co-founded with his wife Carla). He’s worked alongside Patagonia founder Yvon Chouinard.
He is the author of the best-selling books The Surfer’s Code: 12 Lessons for riding through life and The Code: The Power of I Will, and most recently The Sage and the Surfer.
In his books and from stages around the world, Shaun talks about the influence of positivity on success in life and business, based on his own experiences of overcoming seemingly insurmountable challenges, in and out of the surf.
So, if you’re wanting a little reset (especially post all the COVID madness), if you want a little nudge in helping you get back to what you truly stand for in business and in life, then you’ll love what Shaun has to share as we go deep on how to write your own life’s code, how to be mission-driven, the power of ‘Yes!’ in business and how to hustle. Shaun is a great hustler!
BTW, Shaun has lived quite the life and we do touch on a topic or two that may trigger for some of you. So remember, please talk to someone if you’re feeling low, or you can always call Lifeline in Australia on 13 11 14.
Here’s Shaun sharing how we came to meet!
Resources mentioned in this episode of your favourite marketing podcastWrite your own personal code on Shaun’s website
Interview with Canva founder Melanie Perkins
Shaun’s surfing movie … Bustin’ Down The Door
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing PodcastPowderfinger’s Jonno Coghill on the business of music | #612
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Studio 1 Design – High converting website designers
Fun Escapes – Proven customer attraction ideas
Hawk Academy – DIY SEO training (discount code Timbo20 for 20% off)
Thanks for tuning in. May your marketing be the best marketing.
The post World Surfing Champion Shaun Tomson on how to find your purpose | #613 appeared first on Small Business Big Marketing.
What on earth can us business owners learn from Jono Coghill, a member of Powderfinger* … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock ‘n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Powderfinger’s Jono Coghill …Jono Coghill was the drummer for Powderfinger*, one of Australia’s biggest rock bands of the 90s and naughties.
Their achievements include 18 ARIA awards, the third highest behind Silverchair and John Farnham, including Best Group, Album of the Year and Highest Selling Album.
They’ve sold millions of albums, and accumulated well over 1.5 billion downloads on Spotify alone.
Their anthems These Days and My Happiness were ranked #1 on the Triple J Hottest 100 in 1999 and 2000, and 21 other Powderfinger tracks have ranked on this list in other years.
They’ve toured with ColdPlay, Crowded House and Silverchair, and have had their music feature in Hollywood blockbusters including Mission Impossible and Two Hands.
Now, at this point I can hear you yelling down your speaker “Hey Timbo, what’s all this got to do with small business marketing?”
Everything! This is a deep dive with one of Australia’s rock ‘n roll royalty about the business of music. Afterall, Powderfinger went from an idea to a small business to a very fucking big one. So sit back as we cover branding, the creative process, income streams, band dynamics, dealing with both fame and failure, the importance of mentors, the annoyance of yes men, and so much more.
Oh BTW, you might have picked up there’s a language warning on this episode, so lock the kids up if you need to! Righto, let’s go and meet Cogsy …
Resources mentioned in this episode of your favourite marketing podcastPowderfinger’s official website
Interview with Jeff Bezos’s shadow
Interview with Janene Liston – The Pricing Lady
Interview with Alexandra Watkins on business names
Register free for Timbo’s upcoming Effective Outsourcing Webinar
Interview with John Murphy about getting to the top of Google for free
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing PodcastHow to create a culture of care in your business with a 4th generation business owner | #611
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Studio 1 Design – High converting website designers
Fun Escapes – Proven customer attraction ideas
Hawk Academy – DIY SEO training (discount code Timbo20 for 20% off)
Thanks for tuning in. May your marketing be the best marketing.
The post Powderfinger’s Jono Coghill on the business of music | #612 appeared first on Small Business Big Marketing.
Ball chain. Three million feet of ball chain every week. That’s what today’s guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How’s that for a pivot!? Two vastly different products connected by a business owner who cares deeply for all aspects of his business. It’s a loving episode 611 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Ball Chain’s Bill Taubner …Today’s guest owns and runs two businesses.
One manufactures and sells three million feet of ball chain each week, and was started in 1938 by his great, great, great grandfather. I can already hear you asking what the hell is ball chain. Sit tight, you’re about to find out!
The other is a hygiene mask business that was started in 2020 in direct response to the pandemic, and in just two years has become the most trusted mask provider in the US.
His name is Bill Taubner and whilst he doesn’t sell the sexiest products in the world, he is a business owner that cares deeply for his customers, his staff, his suppliers and his local community.
He’s also a business owner that’s crystal clear on his values and ensures they’re evident in all his, and his 100+ staffs’ business dealings.
And that’s where today’s big learning is for us all.
As you’ll hear Bill say on more than one occasion, great businesses should be a reflection of who you are and what you stand for.
Now Bill can get on a bit of a roll, making it challenging for this timid little podcaster to get a word in … but do persevere as he shares some business and marketing gold once he builds up a head of steam.
I started off asking Bill how it feels to be at the helm of a fourth generation business …
Resources mentioned in this episode of your favourite marketing podcastBall Chain website
Bonafide Masks website
Shimmer Screen website
Register free for Timbo’s upcoming Effective Outsourcing Webinar
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
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(They built this website – take this simple quiz and see where yours needs improving)
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Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing PodcastLeading economist Christopher Joye on getting business-ready for 2023 | #610
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Studio 1 Design – High converting website designers
Fun Escapes – Proven customer attraction ideas
Hawk Academy – DIY SEO training (discount code Timbo20 for 20% off)
Thanks for tuning in. May your marketing be the best marketing.
The post How to create a culture of care in your business with a 4th generation business owner | #611 appeared first on Small Business Big Marketing.
With so many media outlets hawking bad economic news to improve their ratings, you’d be excused if you thought the entire world’s economy was on the verge of collapse. So I thought it was time to get a well-balanced, well-researched view. To that end, I knocked on the door of Christopher Joye, one of Australia’s most respected economists and fund managers. It’s a slightly scary episode 610 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Coolabah Capital’s Christopher Joye …Last week I had the pleasure of hearing today’s guest speak about the state of the Australian economy and what the coming 12 months looks like from a business and investment perspective.
His name is Christopher Joye, and he’s one of Australia’s leading economists.
- He’s the founder of Coolabah Capital, a funds management business
with $7B under management - Prior to starting Coolabah in 2011 he worked for Goldman Sachs in London, and for the Reserve bank of Australia.
- In 2008, the Australian Government invested $15 billion behind a policy proposal he personally developed
- He was invited by the Rockefeller and MacArthur Foundations to advise the Obama Administration on the US housing crisis
- And he writes a weekly column for the Australian Financial Review
Now, in the spirit of total honesty, the economy is a topic that I’m no expert on. I scraped through year 12 Economics, and was glad to see the end of it.
So this was a hard interview to prep for, and there were times when I simply didn’t know what I should ask next.
I’ll now take my dunce hat off and say with hand on heart, that despite my ignorance, Chris comes through with the goods. He has an uncanny way of (most of the time) making the complicated beautifully simple.
The first part of the chat is all about his current business, then we get into the heavy stuff. So, put your big pants on as Chris gives us his deeply researched insights into what we can expect economically in 2023 and beyond, and what we can do as business owners to prepare for it and ensure as smooth a ride as possible.
And I know it goes without saying, but I’ll say it anyway. Chris’s advice is of a general nature, not specific to your business. So please do your own research before acting on anything he suggests.
Here’s Chris describing Coolabah Capital …
Resources mentioned in this episode of your favourite marketing podcastCoolabah Capital’s official website
Predicting War website
LiveWire Markets
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing PodcastSuccessful medical entrepreneur John Neilson loves getting the business fundamentals right | #609
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Studio 1 Design – High converting website designers
Fun Escapes – Proven customer attraction ideas
Hawk Academy – DIY SEO training (discount code Timbo20 for 20% off)
Thanks for tuning in. May your marketing be the best marketing.
The post Leading economist Christopher Joye on getting business ready for 2023 | #610 appeared first on Small Business Big Marketing.
Do you ever look at some business owners and wonder how they do it all? How they take on so much, yet seem to hit home run after home run? How do they find the necessary time and energy to build empire after empire? Today’s guest is one of those unique entrepreneurs (some would call him a unicorn), and he’s kindly agreed to share his secrets of success with us today. It’s a mind-expanding episode 609 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Doctors On Demand founder John Neilson …Righto, let’s meet today’s business superstar, or as he likes to refer to himself … an old fossil!
John Neilson is a qualified pharmacist with 49 years industry experience.
Over that time he’s opened 26 pharmacies, ran a pharmacy broking business as well as a medical centre.
For a time he owned and operated Koala Beach, a business selling sunglasses, hats, sunscreens, cosmetics and fragrances to pharmacies across Australia. The company had 14 sales representatives and at one stage was the largest hat importer in the country.
John’s also been actively involved in several major property developments in Queensland.
If all that’s not enough, he’s the co-founder of Doctors On Demand … a 24/7 Telehealth Service providing online doctors appointments, medical certificates and prescriptions.
Oh, and he’s also one of my ocean swimming buddies.
That’s a seriously impressive CV!
I started by asking John what drives him.
Resources mentioned in this episode of your favourite marketing podcastDoctors On Demand official website
Services every business owner needs that Timbo recommendsHow to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing Podcast100 Cold Calls a Day For One Year Created This $15 Million Business | #608
Businesses that make this podcast possible (please support them)DELL Technologies – Small business solutions
Studio 1 Design – High converting website designers
Fun Escapes – Proven customer attraction ideas
Hawk Academy – DIY SEO training (discount code Timbo20 for 20% off)
Thanks for tuning in. May your marketing be the best marketing.
The post Successful medical entrepreneur John Neilson loves getting the fundamentals right | #609 appeared first on Small Business Big Marketing.
Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
The post 100 cold calls a day for a year created this $15 million dollar business | #608 appeared first on Small Business Big Marketing.
Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
The post Inside Releaf, Australia’s largest medicinal marijuana clinic | #607 appeared first on Small Business Big Marketing.
Looking for a new business idea? Maybe a new revenue stream is appealing? Or are you searching for a cheeky little side hustle? One with minimal set-up costs and requires you to hold no stock. If you answered “Hell yeah!!” then drop everything, as you’re about to discover the ins and outs of dropshipping with one of Australia’s best. It’s a ship-hot episode 606 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
The post How to create a lucrative dropshipping business with minimal outlay | #606 appeared first on Small Business Big Marketing.
Right off the bat, today’s guest made a critical business decision. To launch Australia’s biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went real big from day one. It’s a game-on episode 605 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
The post Going big (versus playing small) from day one set Fortress Melbourne up for success | #605 appeared first on Small Business Big Marketing.
Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding …
5 proven (inexpensive) marketing ideas lead to Lawpath becoming Australia’s leading online legal platform | #604 Read More »
The post 5 proven (inexpensive) marketing ideas lead to Lawpath becoming Australia’s leading online legal platform | #604 appeared first on Small Business Big Marketing.
How to price anything is tough. And something every business owner doesn’t want to get wrong. So I thought I’d get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Janene Liston …
How to price anything with The Pricing Lady Janene Liston | #603 Read More »
The post How to price anything with The Pricing Lady Janene Liston | #603 appeared first on Small Business Big Marketing.
Hey business owner. That’s you … Yeah, you! Today’s guest has one bit of advice for us all … ‘Live and breathe only what you love’. Heard it before? Me too! Thought it was a bit unrealistic? Me too! Afterall, we’ve all got to make a quid. Well, we’re about to be proved wrong. And …
NightQuarter’s Michelle Christoe lives and breathes only what she loves | #602 Read More »
The post NightQuarter’s Michelle Christoe lives and breathes only what she loves | #602 appeared first on Small Business Big Marketing.
In 2013, industrial designer Alfred Boyadgis had (in his own words) a seriously lucky motorcycle accident. Whilst recovering from a banged-up knee, he conceptualised the idea of a smart helmet; one that could help riders foresee what’s up ahead. Now all he needed was an army or riders to help him perfect it. Forcite Helmets was born and to this day, has a cult-like following. It’s a super smart episode 601 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
The post How to build a cult-like following for your business with Forcite Helmet’s Alfred Boyadgis | #601 appeared first on Small Business Big Marketing.
Imagine you’re dying with a secret. Something you’ve never had the courage to tell your friends or family. Or a last wish – a task you need carried out before you can rest in peace. Now imagine there’s someone who can take care of all that, who has little respect for the living, but will …
Bill Edgar AKA The Coffin Confessor gives the dead their final say | #600 Read More »
The post Bill Edgar AKA The Coffin Confessor gives the dead their final say | #600 appeared first on Small Business Big Marketing.
If you think the idea of that beautiful business of yours expanding overseas is a pipe dream, then think again. International business strategist and lawyer, Cynthia Dearin, may just change your mind. It’s a far-reaching episode 599 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
The post How (& why) to take your business global with international lawyer Cynthia Dearin | #599 appeared first on Small Business Big Marketing.
In January 2021, COVID forced serial entrepreneur Wayne Hamlet’s event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, Wayne launched an idea with huge potential. In fact, if you’re a business owner, then you need it. It’s as simple as that! It’s a ridiculously inspiring episode 598 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
The post Serial entrepreneur Wayne Hamlet’s motto is ‘Never, ever give up’ | #598 appeared first on Small Business Big Marketing.
Today, we meet Dare Jennings, the founder of not one, but two, iconic Australian brands. Mambo. And Deus ex Machina. Drop the mic! It’s a wonderfully Aussie episode 597 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Mambo & Deus ex Machina founder Dare Jennings … I’m …
Deus ex Machina founder Dare Jennings attributes understanding local cultures to his global business success | #597 (PodFerence) Read More »
The post Deus ex Machina founder Dare Jennings attributes understanding local cultures to his global business success | #597 (PodFerence) appeared first on Small Business Big Marketing.
John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he had to figure out how to drive traffic to his business’s website. He did. And his six figure annual turnover quickly went to seven, with the majority of his sales coming from organic traffic. John shares his secret sauces with us today. It’s a stop-relying-on-Facebook-and-Google-ads episode 596 of The (13 year-old, award-winning) Small Business Big Marketing Podcast.
The post How to seriously increase your website’s traffic without paying for ads | #596 appeared first on Small Business Big Marketing.
Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy. It worked! Now she’s sold 70,000 Belly Bands and absolutely loves building a business that’s making such a difference to her precious customers’ lives.
The post People first, profit second built Belly Bands’ Carol Brunswick a very caring business | #595 appeared first on Small Business Big Marketing.
Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her beautifully slow business journey along with why and how to slowly build a business you’ll love.
The post Lord of the Fries is a fast food business built deliciously slowly | #594 appeared first on Small Business Big Marketing.
I love Gelato Messina. I love their products. The restraint shown when it comes to their branding. Their unapologetic, and quite noisy customer experience. Their alternative approach to running a business. And so much more. And between you and I, I’m pretty sure their Hokey Pokey flavour is made in Heaven! It’s a deliciously creamy episode 593 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Update] Gelato Messina’s Declan Lee on creating Australia’s best gelato experience | #593 appeared first on Small Business Big Marketing.
No matter what industry you're in, challenge the way things get done, because more often than not, there’s always a better way. That’s certainly the experience of Steffan Van Lint, the founder of Quiz Meisters, one of Australia's largest (and certainly most fun) pub trivia companies. It’s a trivial episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post Challenging everything lead to creating Quiz Meisters, Australia’s leading pub trivia brand | #592 appeared first on Small Business Big Marketing.
From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to find that out; but it was worth the wait. Let’s go and meet Tom Griffith in a very juicy episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post Emma & Tom’s co-founder Tom Griffith on how to build a global brand people love | #591 appeared first on Small Business Big Marketing.
I’ve always thought us business owners can learn so much from the hospitality industry, around customer service, customer experience, local area marketing and so much more. That’s why, when I heard about multi-million dollar publican, Stephen Hunt, who started his 7 hotel empire from his parents’ backyard, I just had to get him on the show. It's episode 590, full of one-percenters, of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post From $100 beer garden to $100 million pub empire with Australia’s most innovative publican Stephen J Hunt | #590 appeared first on Small Business Big Marketing.
This simple, inexpensive, proven system enables you to generate more leads in to your business (and convert them) than you could ever imagine. Listen in as The Institute of Wow's John Dwyer explains how with podcast host Tim Reid.
The post Exploit this simple client attraction strategy to grow sales exponentially with The Institute of Wow’s John Dwyer | #589 appeared first on Small Business Big Marketing.
I'm guessing you've got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But I’m also guessing some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A relatively new industry that’s growing by the minute. And who better to explain it to us than Australia's leading expert on the topic. It's a very equitable episode 588 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post How to use Equity Crowdfunding to grow your business with Birchal’s Matt Vitale | #588 appeared first on Small Business Big Marketing.
Keen to know how to use Tik Tok to grow your business in 2022? Excellent. Then there’s no better person to show us how than donut aficionado Phillip Kuoch, whose Melbourne bakery has one of the biggest Tik Tok followings of any Australian business with 680,000 followers and a gazillion likes! It's a head-scratching episode 587 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post Discover How TikTok Can Change The Direction of Your Business with Phillip Kuoch | #587 appeared first on Small Business Big Marketing.
The School of Hard Knock Knock's co-founder Morry Morgan has taken a rather interesting, brave and very funny approach to marketing his business. He's created a six-part professionally produced TV series that's gaining ground on YouTube. Join me as Morry explains why and how he did it.
The post School Of Hard Knock Knock’s co-founder Morry Morgan on creating a TV series to promote his business | #586 appeared first on Small Business Big Marketing.
Black Hops Brewery co-founder Dan Norris has more business failures than he’d like to admit. Then one of his ideas hit pay dirt and was quickly snapped up by a large multinational. But, instead of finding the closest hammock, he started a brewery. Six years on Black Hops is valued at $65M. It's a thirst-crushing episode 585 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Update] Exactly How Black Hops Brewery’s Dan Norris Built a $65M brand in 6-years | #585 appeared first on Small Business Big Marketing.
Today we meet a successful business founder who’s not in the sexiest of industries, but who has a marketing mindset that I personally wish many more had. He loves marketing. Respects it. Plays with it. And guess what … he sees the fruits of his marketing labours time and time again. It's a high-growth episode 584 of The (12 year-old, award-winning) Small Business Big Marketing podcast with founder and host Tim Reid.
The post One simple mindset shift can take you from busy to profitable with Jason Spaull of Coastal Asbestos | #584 appeared first on Small Business Big Marketing.
Today is the day you stop questioning the power of marketing, and discover just how powerful it can be in building a business you love. And it’s all thanks to avid listener Bob N Wheeler who implemented a bucket load of ideas from this podcast and saw a 2,500% increase in monthly turnover in just two years. And if you think that’s interesting, wait until you hear what his business does! It's a mind-boggling episode 583 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post How to successfully market your small business | #583 appeared first on Small Business Big Marketing.
If obscurity is a major marketing challenge of most small businesses, then I have a very tailored solution for you. Get yourself on podcasts that have the attention of people you’d love to sell to. Yes, I want you to stick your head above the trench and be interviewed. It's a podcasty episode 582 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post Take your business out of obscurity by being interviewed on relevant podcasts | #582 appeared first on Small Business Big Marketing.
Here's 5 secrets to creating a high converting website with one of Australia’s leading website producers who shares how to design a website to boost conversions in any niche. It's episode 581 (promising big returns) of The (12 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.
The post 5 Secrets Of High-Converting Websites with Greg Merrilees of Studio 1 Design | #581 appeared first on Small Business Big Marketing.
Luxury Escapes co-founder Adam Schwab seems unable to put a foot wrong when it comes to launching and building profitable businesses. Businesses that generate (in a matter of years) millions and millions of dollars. And right now … you’re about to find out how he does it. It's a luxurious episode 580 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post How Luxury Escapes co-founder Adam Schwab built Australia’s most loved travel brand | #580 appeared first on Small Business Big Marketing.
Stephanie Scheller owns a marketing agency in Texas that teaches clients the not-so-subtle art of disruption. And guess how she does it? With a violin, of course! Yeah, with a squeaky little violin called Honey! It's a wacky episode 579 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post 4 ways the violin can help us create a marketing impact with Stephanie Scheller | #579 appeared first on Small Business Big Marketing.
In 2017, Lachy Doley did something most business owners would never do. He emailed his adoring fans to tell them, in no uncertain terms, that he was "more broke than ever and seriously this close to giving up and finding a real job." Four years later and he’s about to embark on a global tour with Pink Floyd’s Roger Waters. It's a not-so-dark-side-of-the-moon episode 578 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post How Pink Floyd’s Roger Waters became Lachy Doley’s biggest client | #578 appeared first on Small Business Big Marketing.
Hands up if you’ve walked past a young homeless person and avoided eye contact. Maybe you wanted to give them a few bucks only to realise you don’t carry notes anymore. Or maybe you wanted to stop and help them but you didn’t know how. Well, today’s guest has felt all those emotions … so much so that he was compelled to do something about it. So, he started a social enterprise with a marketing and sales bent … and he’s never looked back. It's a heart-warming episode 577 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post Streetwear brand HoMie is changing the retail environment for the good (and forever) | #577 appeared first on Small Business Big Marketing.
Today’s guest happens to have captained the mighty Hawks, the Aussie Rules Football team I’ve supported all of my life. And sure … there may be the odd fanboy moment during our chat. But, he’s also the founder of a disruptive wine brand that’s laser-focussed on removing one billion plastic bottles from our oceans by 2030. It's episode-on-a-mission,o 576 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post AFL legend Richie Vandenberg’s wine brand aims to remove 1 billion plastic bottles from our oceans | #576 appeared first on Small Business Big Marketing.
Today we chat with Dr. Phil. Nope. Not that Dr. Phil. Our Dr. Phil is a Florida-based heart surgeon who’s doing everything he can to keep patients OFF his operating table. In other words, he doesn’t want any clients! It's heart-stopping (maybe that should be starting?!) episode 575 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post Dr. Phil is doing his best to keep people off his operating table | #575 appeared first on Small Business Big Marketing.
Our regional Queensland business showcase wraps up this week on the Gold Coast where we meet two giants business - Zarraffa’s Coffee founder Kenton Campbell, and Nutrition Warehouse founder Grant mayo. And you’ll never guess what he was before becoming an entrepreneur! It’s a curious episode 574 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Regional Queensland Special #8 – Gold Coast] Zarraffa’s Coffee founder Kenton Campbell & Nutrition Warehouse’s Grant Mayo | #574 appeared first on Small Business Big Marketing.
Part 7 of our regional Queensland business showcase takes us inland to Toowoomba, where we meet a globally-recognised wallpaper manufacturer, and a third generation family jeweller. It’s a bespoke episode 573 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Regional Queensland Special #7 – Toowoomba] Wallpaper aficionado Bryce Capp & 3rd gen family jeweller Lachlan Hogan | #573 appeared first on Small Business Big Marketing.
Part 6 of our regional Queensland business showcase takes us to the Sunshine Coast, where we meet one of Queensland’s leading restaurateurs, along with the co-founder of an entirely new yoghurt category! It’s a tasty episode 572 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Regional Queensland Special #6 – Sunshine Coast] – Spirit House’s Acland Brierty & CoYo’s Sandra Gosling | #572 appeared first on Small Business Big Marketing.
Part 5 of our series showcasing successful regional Queensland business founders take us to sunny Bundaberg, where we go inside two vastly different businesses. It’s episode 571, set amongst the sugar kane, of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Regional Queensland Special #5 – Bundaberg] Seair’s Pete Gash & Kalki Moon’s Rick Prosser | #571 appeared first on Small Business Big Marketing.
Part 4 of our series showcasing successful regional Queensland business founders, has us catching up with two female entrepreneurs that are making a serious dent in their respective industries. It’s a get-out-of-the-way-I’m-on-a-mission episode 570 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Regional Queensland Special #4 – Rockhampton] Know Your Knockers’ Kat Haughton & Queen Cherry Bomb’s Leah Samson | #570 appeared first on Small Business Big Marketing.
In Part 3 of our Regional Queensland series, we catch up with two national-award winning business owners from Airlie Beach and Mackay who are doing big things in their respective industries. It’s a slightly troppo episode 569 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Regional Queensland Special #3 – Mackay] Red Cat Adventures Asher Telford & Wolloom Constructions Craig Percival | #569 appeared first on Small Business Big Marketing.
In Part 2 of our Regional Queensland series, we catch up with two business owners from Townsville who are doing big things in their respective industries. It’s a balmy episode 568 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Regional Queensland Special #2 – Townsville] Giovanni Spinella (Explore Property) & Daniel Condon (Polar Industries) | #568 appeared first on Small Business Big Marketing.
Today we head to Cairns in Far North Queensland, to kick off an 8-part series showcasing amazing businesses in regional Queensland. In these special episodes you’ll meet not one, but two inspiring business owners. And today’s two businesses couldn’t be more different from each other… Australia's largest aquarium. And one of regional Australia’s largest publishers. It’s a tropical episode 567 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Regional Queensland Special #1] Cairns Aquarium founder Daniel Leipnik & PakMag founder Bree James | #567 appeared first on Small Business Big Marketing.
To support business owners everywhere who are struggling right now, I’ve teamed up with one of Australia's leading mindfulness experts for a much needed episode 566 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [Emergency Episode] Mindfulness techniques for business owners to navigate these crazy times | #566 appeared first on Small Business Big Marketing.
Steve Trinder is a failed actor who’s tried multiple things in order to find his true purpose which finally became crystal clear 10 years ago. Since then, he’s sold 70 million of just one product. It’s a fake it ‘til you make it episode 565 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post How a failed actor built a multi-million dollar nutrition business | #565 appeared first on Small Business Big Marketing.
Erika Cramer generated $400,000 in sales from Instagram over the past two years. But that’s not the most interesting thing she's done in business. Intrigued? Excellent … so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post Making $400,000 on Instagram is the least interesting part of Erika Cramer’s amazing business journey | #564 appeared first on Small Business Big Marketing.
The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless. So how do you ensure a steady flow of repeat business? The secret is in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post How to create recurring business revenue with The Automatic Customer’s John Warrillow | #563 appeared first on Small Business Big Marketing.
At one point, business owner Briney Kennedy had a credit card and overdraft debt of $500,000, and was doing everything she could to make her business succeed. Then she implemented a marketing idea she should have done long ago, and today her multi-million dollar business is thriving. It’s a not-for-the-faint-hearted episode 562 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post Huge credit card debt plus a smart marketing idea turned Adorn Cosmetics into a multi-million dollar online business | #562 appeared first on Small Business Big Marketing.
You are standing on a mountain of knowledge … about something. And there’s never been a better time to turn that knowledge into an online course and make a million bucks! Today’s guest did just that. It’s a get-rich-quicker-than-you-think episode 561 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post How to Turn your Knowledge into a Million Dollar Online Micro Business | #561 appeared first on Small Business Big Marketing.
Today we speak to someone who, on a daily basis, tells millions and millions of us where to go and what to do. It's Karen Jacobsen … The original voice of Siri, in a mind-twisting episode 560 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post [UPDATE] The voice of SIRI, Karen Jacobsen, on building a personal brand you love | #560 appeared first on Small Business Big Marketing.
Imagine launching a business that seems too good to be true, looks scary, and that many of us need, but few of us understand. It’s a marketer’s dream (or nightmare) depending on how you look at it, on episode 559 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post How to market a difficult business with SpeedFit’s Matej Varhalik | #559 appeared first on Small Business Big Marketing.
If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you're in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The post How to build a deeply engaged community for your business with Andrew Griffiths | # 558 appeared first on Small Business Big Marketing.
If you'd like to know how to use live streaming to grow your business then take a listen to how Ruby Noosa has done just that as well as grow her personal brand on episode 557 of The Small Business Big Marketing Podcast.
Leave Timbo a question or your feedback by calling +61480015150
The post How to use live streaming to grow your business | #557 appeared first on Small Business Big Marketing.
E-commerce stores are leaving money on the table if they’re not selling via the plethora of online marketplaces available to them. Today’s special guest Shaun latham shares with host Tim Reid exactly how to do this.
The post How to Scale Your E-Commerce Business via Marketplaces | #556 appeared first on Small Business Big Marketing.
Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny.
The post Hype markerketing tips from the world’s greatest propagandists | #555 appeared first on Small Business Big Marketing.
If choosing a name for your business, brand, product, service, even promotion, is proving challenging, then take a listen to what world-leading naming expert Alexandra Watkins has to share with host Tim Reid. Her process is fun, simple and mighty effective in identifying a name that sticks.
The post How (& why) to choose a perfect business name | #554 appeared first on Small Business Big Marketing.
Building a community is a great way to differentiate that beautiful business of yours. So in this episode, host Tim Reid chats with Fit Dad Lifestyle founder Leroy Faure about how he’s built a community of 4,000 motivated and engaged men who are all on the same journey of fatherhood.
The post Fit Dad Lifestyle’s Leroy Faure is big on community building | #553 appeared first on Small Business Big Marketing.
Kate Reid’s business journey has all the makings of a Hollywood thriller. It involves behind-the-scenes of Formula 1 racing, a memorable visit to Monaco , a life-threatening illness, huge disappointment, truckloads of passion along with the best croissant in the world!
The post F1 aerodynamicist, Kate Reid, makes the world’s best croissant | #552 appeared first on Small Business Big Marketing.
Sleepbus founder Simon Rowe's mission to provide a safe nights sleep to any Australian who needs it is tracking along beautifully thanks to a strong brand and never-say-die attitude. Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on +61480015150
The post [Update] Sleepbus founder Simon Rowe thanks a strong brand for getting him through COVID | #551 appeared first on Small Business Big Marketing.
Celebrity chef and Australia’s most celebrated restaurant owner Guy Grossi talks customer experience, we hear from a listener who contacted the Hotline plus I’ve got some big news for all you Pink Floyd fans amongst us! Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on +61480015150
The post Guy Grossi on creating a memorable customer experience | #550 appeared first on Small Business Big Marketing.
Perry Cross is unstoppable. He founded Accessible Homes Australia, he’s an in-demand keynote speaker and the founder of the Perry Cross Foundation on a mission to cure paralysis. He’s also a fully aspirated quadriplegic. Host Tim Reid chats with this incredible human being about business and life. Got something you'd like to share with me and thousands of business owners around the world? Leave me a message on the Hotline +61 480 015 150.
The post The Inspiring Story of Entrepreneur & Quadriplegic Perry Cross | #549 appeared first on Small Business Big Marketing.
How to launch and run a business on a shoestring is the focus of this episode with Andrew MacDonald, founder of Aussie clothing brand Ringers Western.
The post How to launch and run a business on a shoestring | #548 appeared first on Small Business Big Marketing.
Joseph Wilkins produces funny sales videos proven to generate millions of views and dollars for his clients. Today he shares his 8-step process for doing just that. Call the 24-hour Hotline +61 480 015 150 and let me know what you loved about this episode, or maybe you'd like to share a marketing idea that's working for you.
The post How to make funny sales videos proven to generate millions of dollars in sales | #547 appeared first on Small Business Big Marketing.
Calvin Klein lingerie model Ingrid Bonnor talks with host Tim Reid about building a luxury sleep and bridal wear business based on the lessons she picked up modelling for Kelvin Klein, as well as the customer feedback she’s constantly getting and acting on. Tell me what you thought by leaving a message on the Hotline on +61 480 0 15 150.
The post Calvin Klein lingerie model Ingrid Bonnor on building a global brand | #546 appeared first on Small Business Big Marketing.
Host Tim Reid chats with ex mortgage broker turned environmental warrior Will Davies who’s built his Car Next Door business in response to human kinds’ unnecessary use of the motor vehicle.
The post How to find your purpose with Car Next Door’s Will Davies | #545 appeared first on Small Business Big Marketing.
All your cryptocurrency questions answered (and not just about Bitcoin!) by one of Australia's leading experts in Caroline Bowler of BTC Markets.
The post Cryptocurrency (not just Bitcoin) for small business – All your questions answered | #544 appeared first on Small Business Big Marketing.
Shufflrr's James Ontra shares how to turn your slide decks in to invaluable assets.
The post How to transform your business’s slide decks into its valuable asset with Shufflrr’s James Ontra | #543 appeared first on Small Business Big Marketing.
Sacking her distributor enabled Laura Klein to take her Snotty Noses business to a whole new level … along with some very smart marketing. Host Tim Reid chats with her all about it.
The post [UPDATE] Sacking her distributor was the best move ever for Snotty Nose’s Laura Klein | #542 appeared first on Small Business Big Marketing.
If you love hearing from eccentric, passionate, incredibly smart business owners about how they made a million bucks then you’re going to love this inspiring update from past guest and Flow Hive founder Cedar Anderson.
The post [UPDATE] Flow Hive’s Cedar Anderson on business growth through these challenging times | #541 appeared first on Small Business Big Marketing.
Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff!
The post The hidden ways marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540 appeared first on Small Business Big Marketing.
Colin Bryar was Jeff Bezos’s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon’s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready!
The post Jeff Bezos’s shadow Colin Bryar on how ideas are brought to life inside Amazon | #539 appeared first on Small Business Big Marketing.
Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he’s managed to be awarded the world’s best gin not once but twice … in fact, two years in a row!
The post [UPDATE] Four Pillars Gin has been named the world’s best gin 2-years running. Founder Stu Gregor shares what they’re getting right | #538 appeared first on Small Business Big Marketing.
Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia’s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it.
The post This monthly subscription business model saved Australia’s artisan cheesemakers (and it can save other industries) | #537 appeared first on Small Business Big Marketing.
Bellroy founder Andy Fallshaw chats with host Tim Reid about how one word (in fact, one made-up word!) continues to influence all aspects of this iconic Aussie brand.
The post Bellroy founder Andy Fallshaw attributes just one word to his brand’s success | #536 appeared first on Small Business Big Marketing.
Clever marketing ideas like looking after even the smallest of clients (“small fish are sweet!”) have led to The Branding Office turning over $2M in Year 3. Join host Tim Reid as he chats with owner Justin Veivers.
The post Clever marketing ideas have built The Branding Office in to a nice little earner | #535 appeared first on Small Business Big Marketing.
Weight-loss algorithm creators Jade Spooner and Amal Wakim share how their side hustle has become a multi-million dollar weight loss empire. This week’s Monster Prize Draw winner likes to have lunch with me down by the beach! Plus I’ve got some big news on a big guest who’ll be joining us in a few week’s time.
The post Besties reveal how losing a combined 50KG lead to a multimillion dollar weight loss empire | #534 appeared first on Small Business Big Marketing.
Brenton Ward’s business serves a very specific niche. It cost him $3,000 set-up, and generates $100,000 in recurring monthly income, with few overheads, and it runs without him. Nice niche!
The post How to find your niche in business with Wize Mentoring’s Brenton Ward | #533 appeared first on Small Business Big Marketing.
Host Tim Reid has a passion for seeing small businesses grow. So, with the help of his listeners, here’s 32 ways that we, as consumers, can help small businesses grow.
The post 32 Ways Consumers Can Help Small Business Grow | #532 appeared first on Small Business Big Marketing.
In 1936, Madam Bache launched the Ella bache skincare brand. Today, it’s a global empire, run by her great niece Pippa Hallas who shares her amazing business journey with host Tim Reid.
The post Ella Bache’s 3rd generation owner Pippa Hallas on making bold moves & unexpected decisions | #531 appeared first on Small Business Big Marketing.
200% annual growth (year-on-year) is what podiatrist turned product entrepreneur Rachael Ferguson is currently experiencing. Host Timbo Reid finds out how she’s doing it.
The post Podiatrist turned product entrepreneur Rachael Ferguson on achieving 200% annual growth (year-on-year) | #530 appeared first on Small Business Big Marketing.
Mobile Tyre Shop’s Travis Osborne shares the strategies that have led to his extraordinary business growth. This week’s Monster Prize Draw winner feels guilty as a result of a killer idea picked up from a recent episode!
Plus I let you in on an upcoming guest who’s used her medical qualifications to create a product that many of us really can’t do without.
The post [UPDATE] These smart decisions led to Mobile Tyre Shop growing exponentially | #529 appeared first on Small Business Big Marketing.
Host Timbo Reid’s business has been hacked four times in the past few months. So he decided it’s time to pull in the big guns and find out how all business owners can avoid this. So join Timbo as he chats with cyber security expert Bastien Treptel of the CTRL Group.
The post Avoid business closure with these cyber security tips with cyber security expert Bastien Treptel | #528 appeared first on Small Business Big Marketing.
Jeremy Fleming has built stages for some of the biggest events and acts to ever come to Australia. Then COVID hit … and he was left without a business. But, thanks to an extraordinary pivot, business has never been so good. It’s a fully staged episode 527 of The (11 year-old, award-winning) Small Business Big Marketing podcast.
The post Another business success story inspired by COVID-19 with IsoKings Jeremy Fleming | #527 appeared first on Small Business Big Marketing.
In March of this year (2020), music schools all over the world closed. Some forever. Some moved across to Zoom. Then there was the one music school owner out of New York who made what turned out to be the greatest business decision of his life.
The post COVID-19 inspired music teacher Mike Grande to build his own proprietary teaching platform | 526 appeared first on Small Business Big Marketing.
Over 100,000 pairs of Budgy Smugglers are sold each year globally. Owner Adam Linforth talks to host Tim Reid about how he’s in no rush to build this iconic (and fun) Australian brand.
The post Budgy Smugglers owner Adam Linforth on building an iconic Australian brand | #525 appeared first on Small Business Big Marketing.
Host Tim Reid chats with third generation business owner Johnny Kapos (AKA Chocolate Johnny) of Perfection Chocolates who’s embraced social media in a very big way to grow his chocolate shop and wholesaling business.
The post Smart social media usage grew this third-generation chocolate shop | #524 appeared first on Small Business Big Marketing.
Host Tim Reid chats with TradeMutt founders Ed & Dan about how a personal tragedy led to the creation of a workwear business that’s making big inroads into workplace discussions around men’s mental health.
The post Personal tragedy inspired the launch of TradeMutt | #523 appeared first on Small Business Big Marketing.
Lawyer Joanna Oakey took her team away, wrote one confronting question on a whiteboard and spent the next few hours answering it. The results led to 25% growth year-on-year.
The post Answer this one confronting question and grow your business | #522 appeared first on Small Business Big Marketing.
How to generate big marketing ideas (and why you damn well should) is the topic of this insightful chat between Thankyou’s Daniel Flynn and host Tim Reid.
The post [BONUS EPISODE] Big marketing ideas is what Thankyou’s Daniel Flynn thrives on. appeared first on Small Business Big Marketing.
Your most challenging SEO questions are answered by Australia’s leading SEO expert Harry Sanders. We cover keyword selection, getting backlinks, verbal search, website security, negative SEO and plenty more.
The post How to get your business on page 1 of Google | #521 appeared first on Small Business Big Marketing.
At age 13 Harry Sanders discovered his love of SEO. By age 17, he was homeless, when he started his own SEO business. And just this past year, aged 22, that business turned over $4M and won SEO Agency of the Year! It’s an inspiring episode 520 of The (11 year-old, award-winning) Small Business Big Marketing podcast.
The post SEO Agency of the Year winner Harry Sanders was homeless when he started his business | #520 appeared first on Small Business Big Marketing.
Host Tim Reid goes deep with Arrianne Sackville who’s built Bell & Bone, her premium dog food brand, from the ground up. This all encompassing discussion covers branding, pricing, distribution, marketing and plenty more business growth insights. A great episode on how to build a strong, healthy brand.
The post Building a product brand from scratch with Bell & Bone’s Arianne Sackville | #519 appeared first on Small Business Big Marketing.
Host Tim Reid chats with hospitality entrepreneur Rami Ykmour of Rashay’s about how and why running a heart-centered business is his preferred style for growing businesses and people he loves.
The post Running a $200M heart-centered business with Rashay’s Rami Ykmour | #518 appeared first on Small Business Big Marketing.
Telco founder Mark Fazio shares how and he and his identical twin brother have created a customer happiness business that just so happens to sell telecommunications! It's called Mate | This week’s motivated listener is (in her words) leaps and bounds ahead of where she was a few weeks ago thanks to an idea she picked up on episode 508 | And I let you in on next week’s guest who’s 30 location restaurant business is booming during COVID-19.
The post A customer happiness business that happens to sell telecommunications | #517 appeared first on Small Business Big Marketing.
Young Josh Apitz joins us from the sunny Gold Coast to share why and how he launched Seagull Milk, when most young people his age are surfing, studying and scrolling. Mainly scrolling! | This week’s motivated listener is benefitting hugely from customer reviews thanks to a tip picked up on this show.
The post Teen entrepreneur Josh Apitz is on a mission to save Aussie lives | #516 appeared first on Small Business Big Marketing.
We catch up with leading social influencer and founder of I Heart Bargains’ Chelsea Thomas, who recently closed her burgeoning online empire at the height of its success | This week’s motivated listener explains how she was inspired to make her brand more consistent.
The post Closing a hugely successful business with I Heart Bargains’ Chelsea Thomas | #515 appeared first on Small Business Big Marketing.
Retired Australian navy officer Anthony Richardson is responsible for one of the most successful pieces of fitness equipment to come out of Australia … which was inspired by the suspension system of a tank! Oh, and one of his first clients ... was The Pentagon!
The post Landing The Pentagon as a customer lead to this business being valued at $7M in just 4-years | #514 appeared first on Small Business Big Marketing.
Today’s guest has recently achieved a moderate level of success. Nothing major, just some moderate success which has made him a very happy business owner. And he joins us to share the 10 steps that got him there. It’s a moderately compelling episode 513 of The (11 year-old, award-winning) Small Business Big Marketing podcast.
The post 10 steps to moderate business success with Hotwire Heating’s Luke Chant | #513 appeared first on Small Business Big Marketing.
Law graduate turned property entrepreneur Colin Fragar is doing some very smart marketing - we’re talking Trust Boxes, Magalogues and some other funky marketing ideas | This week’s motivated business owner is an expat who’s customer satisfaction levels have skyrocketed thanks to an idea they picked up from tuning in.
The post 4 smart marketing ideas grew this niche business exponentially | #512 appeared first on Small Business Big Marketing.
Business networking specialist Matt Alderton shares how to grow your business through effective networking; he also shares his learnings from owning 10 businesses! | A motivated listener shares the marketing idea that gives them the biggest ROI | You'll find out about next week's guest who absolutely over-delivered!
The post Business networking tips & tricks with Bx Networking’s Matt Alderton | #511 appeared first on Small Business Big Marketing.
Husband and wife team Andy & Angela Smith, and owners of the cleverly named plumbing business Dr. Drip, share their roller coaster journey of how they built a successful business only for it to crumble | This week’s Monster Prize Draw winner is very cleverly using scarcity to grow their business | Timbo let's you in on next week’s guests who, at their peak owned 10 businesses, but has now got that down to one that they absolutely love.
The post Turn your struggling business in to one you love | #510 appeared first on Small Business Big Marketing.
Licensing expert Jeff Lotman explains why more businesses (of all sizes) should be making use of brand licensing agreements … or invisible marketing, as he likes to call it | This week’s Monster Prize Draw winner has absolutely nailed their pitch | And I let you in on next week’s guests whose successful plumbing business hit rock bottom, only to rise from the ashes to the point where founder Andy works one hour a week!
The post How Invisible Marketing drives brand discovery with Jeff Lotman of Global Icons | #509 appeared first on Small Business Big Marketing.
We meet pop-up store expert Michelle Young | This week’s Monster Prize Draw winner implemented one idea from this podcast which has proved "a game-changer” for her business | I let you in on next week’s guest who’s got his back up about invisible marketing!
The post How your business can benefit from having a pop-up store | #508 appeared first on Small Business Big Marketing.
We meet the great, great, great grandson of retailing giant David Jones, who’s gone on to create his own little retail empire | This week’s Monster Prize Draw winner is taking action like there’s no tomorrow | And I let you in on next week’s guest who’s popping up all over the place!
The post Creating an iconic brand, product or service? | #507 appeared first on Small Business Big Marketing.
We meet personal trainer now 7-figure business owner Jason Clarke who’s roller coaster journey proves that we should follow our passions | This week’s MPD says he’s never sought to escape the cubicle, but I’ve inspired him to start his own business. I’m confused! | And I let you in on next week’s guest who’s great, great, great Grandfather was the legendary department store founder David Jones.
The post A never-say-die attitude turned a $400K loss into a booming new business with Perform-360’s Jason Clark | #506 appeared first on Small Business Big Marketing.
We meet an incredible fellow who accidentally created a business that’s meant he’s never had to work a day in his life! | This week’s MPD winner says he’s got a great face for radio and the vocab of a grade-schooler, yet has embraced video marketing for some amazing results! | And I let you in on next week’s guest who lost $400K in his first business venture, which he puts down to a very expensive MBA!
The post How a friend’s death inspired a global movement (& business) with 100 Things’ Sebastian Terry | #505 appeared first on Small Business Big Marketing.
Cham Tang of Authentic Education is back to share 6 new marketing ideas that are working for him right now | This week’s MPD winner has implemented a client-retention idea that has led to a solid increase in revenues | I let you in on next week’s guest who I’m rather excited to share with you!
The post 6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education’s Cham Tang | #504 appeared first on Small Business Big Marketing.
Teneese gardener turned eCommerce specialist Bryan Clayton joins us to share how he’s created the Uber of lawn care | This week’s MPD winner shares how he’s grown his barber shop thanks to ideas from this podcast | Timbo let's you in on next week’s guest.
The post Gardener Bryan Clayton has created the Uber for lawn care (and he’s cleaning up) | #503 appeared first on Small Business Big Marketing.
Bikini connoisseur Rebecca Klodinsky shares how she’s built a $7M bikini brand whilst navigating two rebrands | This week’s MPD winner wins over $1,000 worth of goodies.
The post How to successfully rebrand without alienating your customers with bikini connoisseur Rebecca Klodinsky | #502 appeared first on Small Business Big Marketing.
COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they’ve never done before. Today’s guest fits into that category.
The post How to adapt your marketing during Coronavirus (COVID-19) with Ben Newsome of Fizzics Education | #501 appeared first on Small Business Big Marketing.
"If you had only 20-minutes a day to market your business, what would you do?"
"Who's been your favourite guest, and why?"
"What's something your friends don't know about you?"
These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0)
The post Your most asked small business marketing questions answered by Timbo in this milestone episode | #500 appeared first on Small Business Big Marketing.
How Outland Denim's James Bartle, a Year 10 dropout, saw a film that changed the entire direction of his career … in fact, of his life. Plus this week's Monster Prize Draw winner is on to a very big idea.
The post Outland Denim’s James Bartle on how one movie changed the entire direction of his life | #499 appeared first on Small Business Big Marketing.
Today, our special guest Mario Hasanakos, the co-founder of Spriggy talks about how the idea for Spriggy started and how they’ve been able to gain a foothold in the market because of their transparency and genuine desire to help people.
The post Taking on the big banks and winning with Spriggy co-founder Mario Hasanakos | #498 appeared first on Small Business Big Marketing.
Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing.
The post The art AND science of standing out in this ridiculously crowded marketplace | #497 appeared first on Small Business Big Marketing.
Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.
The post Boost sales & bust customer churn with this stupidly simple (and fun) customer-engagement hack | #496 appeared first on Small Business Big Marketing.
Marx Acosta Rubio shares his rags to riches to rags to riches experience and how he did it. Plus, a bonus strategy he uses in hiring his employees which he has proven to be highly effective.
The post Marx Acosta Rubio made a fortune hiring a cocaine addict (twice) | #495 appeared first on Small Business Big Marketing.
Tony Knight joins us to talk about his startup journey in chronicling other people's lives through film. He also shares the marketing strategies he uses in reaching out to potential clients.
The post This is My Life’s Tony Knight hated business until he found his passion | #494 appeared first on Small Business Big Marketing.
Building your online presence and expanding your reach takes hard work and knowledge of your target market. Beverly Hills real estate agent and content marketing ninja Peter Lorimer is here to tell us all about it.
The post Netflix star & Beverly Hills Realtor Peter Lorimer shares his 666 Rule for growing a remarkable business | #493 appeared first on Small Business Big Marketing.
Marketing Hall of Famer Seth Godin believes marketing should go deep into what your customers believe in, identify as, and the narrative they tell themselves when they purchase your product or service.
The post Seth Godin on how to develop a solid marketing mindset to create a remarkable business | #492 appeared first on Small Business Big Marketing.
Successful door-to-door selling takes more than having an excellent product. It involves the clever use of psychology, persuasion, and social cues, all working together to help you close the deal. The master door-to-door sales expert Chandler Smith knows this well and has all the secrets you need to know.
The post Selling Secrets of Master Door-to-Door Salesman Chandler Smith (These Can Be Used Anywhere) | #491 appeared first on Small Business Big Marketing.
Today, it’s a wet-behind-the-ears episode 490 of The (award-winning) Small Business Big Marketing Show as Brenton Ford of Effortless Swimming is here to talk about using multiple revenue streams to increase your business’ traffic and eventually help you earn more.
The post Multiple revenue streams have created a 7-figure business for swimming coach Brenton Ford | #490 appeared first on Small Business Big Marketing.
We're back with Mark Livings of Lyre's Spirit Co, whose mission is to change the way the world drinks. Since the previous interview with Mark, Lyre's has reached tremendous success locally and internationally, racking up 21 distributors across the globe. Today, he's here with us to talk about the challenges in scaling, as well as the most effective growth and marketing strategies.
The post Proven business growth strategies from one of Australia’s best founders | #489 appeared first on Small Business Big Marketing.
Flora & Fauna founder Julie Mathers takes us inside the largest (and quite possibly) the fastest growing 100% Vegan store in the world | This week’s Monster Prize Draw winner has sold millions of dollars (in part thanks to this show) of something I’d never consider buying | And I’ve got some very exciting news about an upcoming guest two initials … SG!
The post eCommerce person of the year, Julie Mathers, on how she’s built a $15M empire in just 5-years | #488 appeared first on Small Business Big Marketing.
Lumber Punks Tyson McMillan shares how a love of axe-throwing lead to the love of his own small business | A listener shares how they’ve added a new revenue stream thanks to a recent episode | And I’ll give you an insight in to next week’s episode … who has a particular dislike for bacon!!
The post Backyard axe-throwing lead to the launch of Lumber Punks | #487 appeared first on Small Business Big Marketing.
Customer experience expert Jonathan Barouch explains how to make our businesses incredibly easy to deal with | And I’ll give you an insight in to next week’s episode … but basically it involves axe throwing!
The post Simple (and effective) ideas to improve your customer experience with Local Measure’s Jonathan Barouch | #486 appeared first on Small Business Big Marketing.
Rockstar Lachy Doley shares the ups and downs of making a living in the music industry | I give a listener some advice they won't be expecting | This week’s Monster Prize Draw winner? Well, there isn’t one | And I’ll fill you in on next week’s guest.
The post Jimmy Barnes’s keyboard player Lachy Doley on how to make a living from the cut-throat music industry | 485 appeared first on Small Business Big Marketing.
Business book publisher Lyda Mclallen explains how having a book can scale your business | This week’s Monster Prize Draw winner pretty much implements something from every episode | News on next week’s rockstar guest!
The post How publishing a book can scale your business, with business book publisher Lyda Mclallen | #484 appeared first on Small Business Big Marketing.
Ammon Arrave sheds some light on how he invented a simple product which didn’t exist until just a few years ago | This week’s Monster Prize Draw winner has been asked to speak at a seriously big conference | News on next week’s guest who’ll show you how to write and publish your first book
The post Ex-toilet cleaner turned product developer Ammon Arrave on how he came to invent the One 80 Light | #483 appeared first on Small Business Big Marketing.
Wall Street Journal cartoonist and the father of contact marketing, Stu Heinecke on how you can get a meeting with absolutely anyone | This week’s Monster Prize Draw winner has has seen a 40% increase in revenues | News on next week’s guest who’s an ex-teacher turned product development expert
The post How to get a meeting with anyone – Insights from Wall Street Journal cartoonist Stu Heinecke (his process is mind-blowing!) | #482 appeared first on Small Business Big Marketing.
Shane Yeend is the guy you need to speak to if you want to use an image of the famous Hollywood sign in anything! | A motivated listener wins big in this week’s Monster Prize Draw for listening to 10 hours of me each and every day!
The post The rights to the Hollywood sign are owned by an Australian | #481 appeared first on Small Business Big Marketing.
KeepCup founder Abigail Forsyth takes us behind-the-scenes of the brand she created back in 2009 when she was just a simple inner-Melbourne cafe owner | Another motivated listener wins big in this week’s Monster Prize Draw | I’ll let you in on next week’s guest, who amongst other amazing achievements, attended Michael Jackson's 40th birthday at his Neverland home.
The post KeepCup creator Abigail Forsyth on building a business around reusing (not recycling)| #480 appeared first on Small Business Big Marketing.
Cooper Silk, fellow podcaster and recent attendee of the world’s biggest podcast event Podcast Movement in Orlando Florida, talks podcasting best practice | This week’s Monster Prize Draw winner has implemented ideas from this show which have enabled her to make more money working four hours a week than she was when working 24-hours a week! | News on next week’s guest who’s saving the world one coffee cup at a time
The post Podcasting tips for 2020 and beyond with RadioHub founder Cooper Silk | #479 appeared first on Small Business Big Marketing.
Flow Hive’s Cedar Anderson on how he created one of the world’s most successful crowdfunding campaigns ever | Another motivated listener wins big in this week’s Monster Prize Draw | News on next week’s guest who’s saving the world one coffee cup at a time
The post This record-breaking crowdfunding campaign changed Flow Hive’s Cedar Anderson’s life forever | #478 appeared first on Small Business Big Marketing.
Masseur to the stars, Kym Power, attributes being on-purpose to her success | Another motivated listener wins big in this week’s Monster Prize Draw | News on next week’s guest who’s run one of the world’s most successful crowd-funding campaigns ever!
The post Being on-purpose is masseur to the stars, Kym Power’s secret success formula | #477 appeared first on Small Business Big Marketing.
Gun surfer Mick Slattery is on a mission to build a global surf brand | Another motivated listener wins big in this week’s Monster Prize Draw | News on next week’s guest whose clients include Kylie, Sir Richard & Tony Robbins
The post A crippling illness hasn’t stopped Surefire Boards’ founder Mick Slattery from wanting to build a global surf brand | #476 appeared first on Small Business Big Marketing.
The Breathe Project’s Bodhi and Kat run a business teaching kids to breathe! | Another motivated listener wins big in this week’s Monster Prize Draw | News on next week’s guest who nearly went bust!
The post Imagine making a living from teaching breathing … The Breathe Project’s Bodhi & Kat do! | #475 appeared first on Small Business Big Marketing.
It’s taken Scott Hunt 20 methodical years to build Australia’s biggest mobile personal training business | Another motivated listener wins big in this week’s Monster Prize Draw | I take a big breath as I announce next week’s guests!
The post The secret to building Australia’s largest personal training business with Fitness Enhancement’s Scott Hunt | #474 appeared first on Small Business Big Marketing.
Video marketing specialist Geoff Anderson shares 30 ideas to get any video your create noticed … often! | Another motivated listener wins big in this week’s Monster Prize Draw | Big news about next week’s guest
The post How to get your business videos seen with Sonic Sight’s Geoff Anderson | #473 appeared first on Small Business Big Marketing.
Cubicle escapee Conor Reynolds has decided that the blueberry muffin just wasn’t cutting it as a mid-morning snack | A motivated listener who sells sexy toys wins big in the Monster Prize Draw | Big news about next week’s guest who solves the major problem for any business owner who’s ever produced a marketing video.
The post Snackwize founder Conor Reynolds on building a healthy business | #472 appeared first on Small Business Big Marketing.
Top 20 ranked online poker champ Chris Sparks is all about high performance | Timbo announces next week’s guest | Another motivated listener shares their ideas that have made a “measurable difference”
The post World poker champ Chris Sparks’ secrets to high performance in business | #471 appeared first on Small Business Big Marketing.
32 year-old Melanie Perkins shares what’s made Canva such a valuable brand | Timbo announces an amazing gest for next week’s episode | Another motivated listener wins over $1,000 worth of prizes
The post Canva’s Melanie Perkins on how she’s built a brand valued at $3.6 billion | #470 appeared first on Small Business Big Marketing.
Timbo answers some of your most pressing marketing questions | He’s also rather excited about next week’s guest | Another motivated listener wins over $1,000 worth of prizes
The post Timbo answers your most pressing marketing questions | #469 appeared first on Small Business Big Marketing.
Will and Bear founders Loz and Alex slowed things down and watched their little hat empire experience triple-digit growth year on year | Timbo announces a new podcast he’s hosting and producing | Another motivated listener wins over $1,000 worth of prizes
The post How to slow down and build an empire, with hat entrepreneurs Loz and Alex | #468 appeared first on Small Business Big Marketing.
The E Myth’s Michael Gerber shares what extraordinary business owners are getting right | Steve Sims helps WOW! your precious clients | A motivated listener wins over $1,000 in prizes
The post The E Myth’s Michael Gerber on how to build an extraordinary business | #467 appeared first on Small Business Big Marketing.
Author and cubicle escapee Jeff Swystun has written a very clever book titled Why Marketing Works | Steve Sims helps WOW! your precious clients | A well-read listener wins over $1,000 in prizes
The post Why marketing works | #466 appeared first on Small Business Big Marketing.
Naturopath Katherine Maslen no longer charges by the hour | Steve Sims helps WOW! your precious clients | A sharing listener wins over $1,000 in prizes | Timbo gives a new cafe owner some launch ideas | Big news on next week’s guest who proves marketing works (phew!)
The post This world-first healthcare membership model puts an end to charging by the hour | #465 appeared first on Small Business Big Marketing.
Round beach towel creator Victoria Beattie takes us inside The Beach People’s crazy success | Steve Sims is back to help WOW! your precious clients | A smart listener wins over $1,000 in prizes | Big news on next week’s guest who’s saving lives
The post 120,000 round beach towels later, co-creator Victoria Beattie shares her secrets to running a very chilled business | #464 appeared first on Small Business Big Marketing.
Temando founder Carl Hartmann on how to scale any business effectively | A smart listener wins over $1,000 in prizes. Hell yeah! | Big news on next week’s guest who’s invented something so ridiculously simple!
The post Serial entrepreneur Carl Hartmann on how to successfully grow and scale any business | #463 appeared first on Small Business Big Marketing.
Charcuterie Robbie Bell shares how he brings 5-star restaurant service to his wholesale business | A smart listener wins over $1,000 in prizes. Hell yeah! | Big news on next week’s guest. Woop woop!
The post Bringing 5-star restaurant service to a wholesale business with City Larder’s Robbie Bell | #462 appeared first on Small Business Big Marketing.
Facebook Certified Professional Planner Cham Tang reveals his top 10 tips | A smart listener wins over $1,000 in prizes. Hell yeah! | Big news on next week’s guest. Woop woop!
The post 10 Facebook advertising tips for small businesses on a tight budget | #461 appeared first on Small Business Big Marketing.
Mark Livings shares how he’s created what looks and tastes like a hit range of non-alcoholic spirits. I drank an entire bottle of his Gin prior to going on-air and was absolutely fine! | A smart listener wins over $1,000 in prizes. Hell yeah! | Big news on next week’s guest. Woop woop!
The post How a small, bootstrapped business is conquering the world with a range of non-alcoholic spirits | #460 appeared first on Small Business Big Marketing.
Come behind-the-scenes of the Sendle phenomenon | A lucky listener wins over $1,000 in prizes! | A funny listener makes us laugh | Big news on next week’s guest
The post How to make a boring service interesting with Sendle founder James Chin-Moody | #459 appeared first on Small Business Big Marketing.
Business manager turned podcaster shares how podcasting is a major marketing channel for his business | Another simple way to make your clients go WOW! | Another listener wins $1,000 worth of prizes | Big news on next week’s guest
The post How a podcast contributed to 10X growth for a small solar energy business | #458 appeared first on Small Business Big Marketing.
Vintage watch geek Christian Zeron loves personalised content marketing | Another simple way to make your clients go WOW! | Another listener wins $1,000 worth of prizes | Big news on next week’s guest
The post Extremely personalised online marketing helps a 24 year-old vintage watch geek turn-over $2.3M per annum | #457 appeared first on Small Business Big Marketing.
Ex DJ turned entrepreneur Ray Good on why we need to be more mindful | Another simple way to make your clients go WOW! | Big news on next week’s guest
The post How mindfulness changed Ray Good’s business (and personal) life for good | #456 appeared first on Small Business Big Marketing.
Tradie’s underwear creator Ben Goodfellow on how he built an iconic brand | Another simple way to make your clients go WOW! | Big news on next week’s guest
The post How to make your brand a household name with Ben Goodfellow of Tradie Underwear | #455 appeared first on Small Business Big Marketing.
Epic marketing tips to get your beautiful business booming | A lucky listener wins over $1,000 in prizes! | Big news on next week’s guest
The post Consumer futurist Amanda Stevens on how and why epic marketing is the way to go | #454 appeared first on Small Business Big Marketing.
Sophie Lovejoy shares how she got the Kardashians to wear her pyjamas | This week’s jingle of the week will stay stuck in your head for a week! | Big news on upcoming guests
The post How to get the Kardashians to endorse your product with Sant and Abel’s Sophie Lovejoy | #453 appeared first on Small Business Big Marketing.
Steve Sims’ explains how Elton John became a client of his business | And another listener shares what marketing is floating their boat
The post How to get Elton John as a client | #452 appeared first on Small Business Big Marketing.
Snotty Noses founder Laura Klein is building a fortune thanks to snot! | Another listener shares what marketing is helping their business boom | Elton John plays a role in next week’s episode
The post Snot! Yes snot! That’s what Laura Klein is building her empire on | #451 appeared first on Small Business Big Marketing.
UK jeweller Stuart Stanley explains how he avoids competitor anxiety| Steve Sims reveals another way to wow your precious clients | And another listener shares what marketing is helping their business boom
The post How to ignore your competition … even when you’re completely surrounded by them | #450 appeared first on Small Business Big Marketing.
AFL star Matthew Pavlich is making it easy for anyone to book a sporting star| Steve Sims reveals another way to wow your precious clients | A concerned listener shares why Google unexpectedly took down her Google My Business page
The post Sporting legend turned entrepreneur Matthew Pavlich is disrupting a very antiquated industry | #449 appeared first on Small Business Big Marketing.
Digital nomads Nat Thomas and Niv Nobacht run serious businesses from wherever they are in the world | Steve Sims reveals another way to wow your precious clients | We hear about a couple of exciting upcoming guests
The post Is running a location independent business for you? | #448 appeared first on Small Business Big Marketing.
Some business owners seem to have the Midas Touch. Janet DeNeefe is one of them. Living in Bali, her empire includes beautiful cafes and restaurants, a homewares store, a cooking school, a luxurious hotel, an experiential tours business and the list goes on. Listen in as she reveals how she’s built her Balinese empire.
The post Janet DeNeefe’s Midas touch has enabled her to grow a business empire she loves on the beautiful island of Bali | #447 appeared first on Small Business Big Marketing.
We find out how Bernard Uechtritz sold a property for $994 million | This week’s jingle of the week congratulates Aussie mums | And you get another sneak peek into a new segment called WOW!
The post Imagine selling a property for $994 million … Real estate agent Bernard Uechtritz did – Here’s his sales tips | #446 [Revisited] appeared first on Small Business Big Marketing.
We go behind-the-scenes of a burgeoning male strippers agency | Partnerships are the winning marketing strategy for this week’s Monster Prize Draw winner | I drop a couple of hints about an exciting new segment launching in February
The post Male stripper Sam Priestley & wife Hannah are working hard (and smart) to corner the Australian Hen’s Party market | #445 appeared first on Small Business Big Marketing.
We go behind-the-scenes of a burgeoning little toy empire competing with Mattel | My personal experience with a local business that quickly went sour | I drop hints about next week’s saucy guest.
The post Stay-at-home mum turned toy manufacturer is winning in an over- saturated market | #444 appeared first on Small Business Big Marketing.
How Arrivederci Pizzeria became the #1 pizza shop on Uber Eats in Brisbane | Another Monster Prize Draw winner announced | Some exciting upcoming guests revealed
The post David Silvestri may well be Brisbane’s most passionate business shop owner | #443 appeared first on Small Business Big Marketing.
The decision to pivot and not shut down saved Jeremy Chen from business disaster | Monster Prize Draw winner announced | This week’s jingle of the week is most timely as we head into the Aussie Summer
The post It was do or die for tie store owner Jeremy Chen when people stopped wearing ties | #442 appeared first on Small Business Big Marketing.
Join me for an inspiring story of business perseverance and marketing innovation with full time student, bakery owner and now donut franchisor Phillip Kuoch
The post Full-time student and bakery owner Phillip Kuoch has just launched a donut franchise as well! | #441 appeared first on Small Business Big Marketing.
Sub-mariner now fishing tackle store owner, Peter Wells, is building an iconic local business | Past guest Brendan Torazzi shares the upside from being on this show | I’ve got an update on a video series I’ve recently appeared in | And I apologise upfront for this week’s Jingle of the Week!
The post Sub-mariner now retailer Peter Wells on building an iconic local business | #440 appeared first on Small Business Big Marketing.
KickPoint’s Dana Di Tomaso answers all your SEO questions to ensure small business websites knock it out of the park in 2019 and beyond | And that’s it!!
The post Even more of the best SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #439 appeared first on Small Business Big Marketing.
KickPoint’s Dana Di Tomaso answers all your SEO questions to ensure small business websites knock it out of the park in 2019 and beyond | And that’s it!!
The post Best SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #438 (Part 1) appeared first on Small Business Big Marketing.
Leanne Faulkner experienced the highest of highs and lowest of lows when building Billie Goat Soap | Timbo gets found out by listener Michael | This week’s jingle of the week is absolute madness!
The post A business-triggered breakdown inspired Billie Goat Soap founder Leanne Faulkner to help other small business owners | #437 appeared first on Small Business Big Marketing.
Mick Spencer shares his secrets to averaging 100% growth year-on-year | Listener Ty shares one simple marketing ideas that’s working for him| This week’s jingle of the week would probs make the Beach Boys vomit!
The post Young entrepreneur Mick Spencer has built ‘On The Go Custom Apparel’ in to a multi-million dollar global powerhouse | #436 appeared first on Small Business Big Marketing.
Ethical butcher Sam Caning on why and how he’s disrupting a vert stayed industry | Listener Danni shares what marketing’s working for her| This week’s jingle of the week probably wouldn’t get made in today’s PC world.
The post Ethical butcher, Sam Canning, used to be a vegetarian … Now he runs six fancy butcher shops in Melbourne’s most affluent suburbs | #435 appeared first on Small Business Big Marketing.
Lifestyle entrepreneur Brendan Torazzi explains why lifestyle businesses are the go | Listener Robert shares what marketings working for him| This week’s jingle makes me nauseous!
The post Lifestyle business owner Brendan Torazzi only ever works on, not in, his four lifestyle businesses | #434 appeared first on Small Business Big Marketing.
Platinum Electricians Joshua Nicholls has designed a knock-out 21-step customer manifesto | I rant about a negative customer experience I had recently | This week’s jingle will send you bananas
The post How to create a highly profitable customer manifesto with Platinum Electricians Joshua Nicholls | #433 appeared first on Small Business Big Marketing.
Saya Skincare founder Saya McDermott on why and how she launched her own skincare brand | UK listener Tony Roger shares what marketing is working for him | This week’s jingle is for anyone who’s Dad ‘picks the fruit’ ;0)
The post Ex-pilot Saya McDermott thanks social media for her skincare brand’s success | #432 appeared first on Small Business Big Marketing.
Barber Harrison Mallory on how he’s organically grown Scumbags Barber Shop | Listener Cameron gets and gives some marketing advice | This week’s jingle is for hungry little human beans!
The post Scumbags Barber Shop is a polarising brand … but for those that love it, they wouldn’t go anywhere else | #431 appeared first on Small Business Big Marketing.
Adventurer James Castrission on why risk-taking is good for business | Listener Suman is ready to shut up shop | This week’s jingle is in Greek! | Exciting news on upcoming guests
The post Crazy adventurer (or is he?) James Castrission on why and how we need to take more risks | #430 appeared first on Small Business Big Marketing.
Comedian Marty Vids on how he uses comedy to build businesses people love | Listener Daniel shares what marketing is working for him | This week’s jingle is for those who like it lite on the fizz | Exciting news on upcoming guests
The post How a stand-up comedian used comedy to build two million dollar mortgage-broking businesses (and had a breakdown in between) | #429 appeared first on Small Business Big Marketing.
Andrew Banks on how we can do better in business (and life) | A podcast success from a UK Listener | This week’s jingle is for Aussie kids who grew up in the 80s | and exciting news on upcoming guests
The post Shark Tank shark Andrew Banks on how to build an empire … and which rockstar he’d love to be! | #428 appeared first on Small Business Big Marketing.
What’s your dream job? I’ve got a few, but one is selling ice-creams on the beach. Like I mean … Right. On. The. Beach! Well, today’s guest does exactly that, and he’s been doing it for 48 years!!
The post This iconic Australian business has been quietly keeping customers happy for 48 years | #427 appeared first on Small Business Big Marketing.
A marketing mindset hack | How to get your helpful content found online | Another listener wins big | And an advertising jingle to get you coughing and spluttering!
The post A marketing mindset hack I’ve been using for 9-years +++ plenty more marketing G.O.L.D. | #426 appeared first on Small Business Big Marketing.
How to nail your business pitch | How to attract more customers when you're a new business | The key criteria when selecting a marketing agency | Another listeners wins big in the Monster Prize Draw | And a classic old Jingle of the Week
The post How to successfully pitch your business +++ plenty more marketing G.O.L.D. | #425 appeared first on Small Business Big Marketing.
Saddleback Leather’s Dave Munson is a master storyteller | Another motivated listener shares a marketing idea that’s working for them | This week’s Jingle of the Week puts a rose in every cheek!
The post Storytelling is Dave Munson’s secret weapon when it comes to converting his prospects into customers | #424 appeared first on Small Business Big Marketing.
Challenging all aspects of doing business makes Mountain Bikes Direct a very successful business | Another motivated listener shares a marketing idea that’s working for them | And this week’s advertising jingle is for those with a hard-earned thirst!
The post Being an unconventional business underpins Mountain Bikes Direct’s massive success | #423 appeared first on Small Business Big Marketing.
Beer Cartel’s clever use of an online survey | Another motivated listener shares a marketing idea that’s working for them | And this week’s advertising jingle will do amazing things for your system!
The post A $1,500 online survey lead to a 34% sales increase for Beer Cartel (and that’s just one of five amazing outcomes) | #422 appeared first on Small Business Big Marketing.
Carolyn Creswell has built a serious business whilst maintaining a great work / life balance | Another motivated listener shares a marketing idea that’s working for them | And this week’s Jingle of the Week is Timbo’s favourite. Ever!
The post Carman’s Muesli founder Carolyn Creswell strikes the right balance between work and play | #421 appeared first on Small Business Big Marketing.
sleepbus founder Simon Rowe shares why he’s on a mission to give homeless people a safe night’s sleep | Another motivated listener shares a marketing idea that’s working for them | We go back in time to a famous advertising jingle from 1989 (think shampoo ;0)
The post sleepbus founder Simon Rowe escaped a comfortable corporate cubicle to live his life’s purpose | #420 appeared first on Small Business Big Marketing.
Gun copywriter Joanna Wiebe explains how to write great marketing copy | Another motivated listener shares what’s working for them
The post How to write effective marketing copy that converts with Copy Hackers Joanna Wiebe | #419 appeared first on Small Business Big Marketing.
Michelle Bridges shares how to build a strong personal brand | Some amazing marketing ideas shared by listener Laura | A past guest gets some TV coverage
The post Michelle Bridges has built a strong personal brand on the back of #JFDI | #418 appeared first on Small Business Big Marketing.
A highly profitable conference speaking strategy for small business owners | Some amazing marketing ideas shared by listener Lindsey | A positive response from a listener to the Instagram episode
The post This simple (yet scary) conference speaking strategy generated $150K in new business | #417 appeared first on Small Business Big Marketing.
Discover how practising compassion in your business can lead to more success | This show wins big at the 2018 Australian Podcast Awards | Two more motivated listeners share their marketing tips and win big
The post Ex-Buddhist Monk turned entrepreneur Clarke Scott on why compassion is a critical success factor in business | #416 appeared first on Small Business Big Marketing.
Ex-Lawyer makes a massive life change (for the better!) | I respond to a listener’s critical feedback | Two more motivated listeners win big
The post How to start a business in a foreign country, with ex-Lawyer Michael Philippou of The Frozen Fruit Co. | #415 appeared first on Small Business Big Marketing.
How to grow a business using Instagram | Two more motivated business owners share what marketing is working for them
The post Instagram superstars Stephanie Claire-Smith & Laura Henshaw explain how they use Instagram to grow multiple businesses | #414 appeared first on Small Business Big Marketing.
Feminine-hygiene Moxie’s Mia Klitsas on growing a strong brand in a marketplace dominated by global players | Two more motivated business owners share what marketing is working for them
The post How to turn a grudge purchase in to a purchase women love to make with Moxie’s Mia Klitsas | #413 appeared first on Small Business Big Marketing.
How to do email marketing successfully | Tom O’Toole update from somewhere remote | More prizes given away to smart listeners | Big news re the Australian Podcast Awards
The post Sports Illustrated was the inspiration for this clever email marketing strategy that lead to a 7-figure business sale | #412 appeared first on Small Business Big Marketing.
A new way to use video to market your small business | Why you need to be updating your CMS and plug-ins (how geeky!) | More prizes to give away
The post A new way to use video to market your small business with Video Hero’s Jules Watkins | #411 appeared first on Small Business Big Marketing.
How loving and listening to your customer leads to rapid growth | More prizes are won in the Monster Prize Draw
The post Rapid growth attributed to an unwavering respect for and understanding of the customer with Prospa’s Beau Bertoli | #410 appeared first on Small Business Big Marketing.
How to work smarter not harder | Why too much content may not be a good idea | Tom O’Toole takes off on a crazy road trip | More prizes are won in the Monster Prize Draw
The post The secret to working smarter not harder with Your Empire’s Chris Gray | #409 appeared first on Small Business Big Marketing.
Motor racing legend Steve Richards on growing his business | One simple hack to get Google on your side | More amazing business wins shared by motivated listeners
The post Motor racing legend Steve Richards nearly bought a fast food franchise before honouring his true business calling | #408 appeared first on Small Business Big Marketing.
How to overcome adversity in business | The power of multiple traffic sources | Some amazing business wins shared by listeners
The post How to overcome adversity in business with double cancer survivor and instant noodle maker Damien Lee of Mr. Lee’s Noodles | #407 appeared first on Small Business Big Marketing.
How do I become an opinion leader in your industry | The power of a good backlink | Deep Dive Mastermind update | Monster Prize Draw giveaways
The post How to become an opinion leader in your industry with teacher, author, keynote speaker and media darling Sharon Witt | #406 appeared first on Small Business Big Marketing.
How to take on a massive brand like Pringles | How to claim your Google My Business page | Timbo launches his Deep Dive Mastermind | Plus there’s loads of prizes to be won
The post Look out Pringles, Matthew Parry of The Good Crisp Company is coming after you! | #405 appeared first on Small Business Big Marketing.
How to launch a product on a tight budget | How to win prizes from Timbo! | How to create the right content for the right customers
The post How to launch a product (or service) on a tight marketing budget with Tom Maclean of Sofi Spritz | #404 appeared first on Small Business Big Marketing.
Why you should consider using a spokesperson in your marketing | Why to avoid those emails offering cheap SEO | A listener shares a very personal story
The post How using a spokesperson in their marketing has proved invaluable for Terrain Tamer 4WD | #403 appeared first on Small Business Big Marketing.
Behind-the-scenes with 24 year old entrepreneur Robbie Ball | How to create authority content | How to get more clients to a massage business
The post Behind-the-scenes with serial entrepreneur Robbie Ball of Uncle Jack Watches and Athletikan sneakers | #402 appeared first on Small Business Big Marketing.
How a holiday idea became a ragingly successful business | Why suburb pages help you rank well | A great partnership idea | Plus I help a listener buy an online business
The post ‘Shi* The Bed’ creator Renae Bunster left a career in journalism to create what is fast becoming Australia’s leading hot chilli sauce brand | #401 appeared first on Small Business Big Marketing.
How to sell fresh air (and other weird products) | Why I want to giveaway stuff | How to optimise your website for humans (and not Google)
The post How to sell fresh air. Seriously! Troy Paquette from Vitality Air cans and sells fresh air! | #400 appeared first on Small Business Big Marketing.
How to up your local area marketing using notice boards | How to capture more emails on your website
The post How community notice boards can improve your local area marketing efforts | #399 appeared first on Small Business Big Marketing.
How a side-hustle became a serious business | Timbo has an idea for a regular meet up | How to get more sales from your website
The post Hunting For George started as a sidehustle for sisters Jo & Lucy … seven years on it’s turning over $5M per annum | #398 appeared first on Small Business Big Marketing.
Why having a business purpose is mission critical | The simplest way to find customers | We revisit my interview with Steven Bradbury
The post A genuine business purpose enabled Riz Syed to open 30 brow threading bars (and he’s only just begun) | #397 appeared first on Small Business Big Marketing.
How a young entrepreneur is mastering the toy importing business | How to stand out against a giant competitor | A simple SEO tip to get people staying on your website | Plus we revisit a past episode on how to nail product demonstration
The post 15 year-old entrepreneur Will Deeth made $70,000 selling toys last Xmas | #396 appeared first on Small Business Big Marketing.
How to motivate your employees | How to get influencers to guest blog post | Timbo’s discovered a new podcast | How a small business get attention globally
The post How to motivate employees in 5 easy steps with Jenn Lim of Delivering Happiness | #395 appeared first on Small Business Big Marketing.
How Customer Relationship Management (CRM) software creates amazing customer experiences | Tips for creating an effective business voicemail greeting | Why sex sells
The post How to create amazing customer experiences using customer relationship management (CRM) software with Salesforce’s Jeremy Smith | #394 appeared first on Small Business Big Marketing.
How to create radio ads that cut through and sell | Why you need a welcome email strategy | How to conduct a great interview
The post Radio advertising guru Dan Presser on how to create radio ads that cut through and sell | #393 appeared first on Small Business Big Marketing.
How to conduct great interviews | How to become besties with your brand influencers | How to raise funds through crowdfunding
The post Richard Stubbs on how to conduct a world class interview for your content marketing | #392 appeared first on Small Business Big Marketing.
I’ve just come across this video that’s gone viral - it involves a guy out of the States who’s created what looks like a TV commercial for a luxury car, but is actually helping to sell his girlfriend’s beaten up old Honda on eBay!
The post Joke eBay video selling girlfriend’s old Honda goes viral | #391 appeared first on Small Business Big Marketing.
Four Pillar’s Stu Gregor on building a premium brand | How to create a flagship blog post | How Steve Vallas used Twitter to grow Honey Bar
The post Four Pillars Gin creator Stu Gregor on how to build a premium brand (without spending a fortune) | #390 appeared first on Small Business Big Marketing.
How to turn a small blog into a big business | How to effectively get an idea across | How to move customers from like to love
The post How a small blog turned into a $20 million toxin-free beauty business with Nourished Life’s Irene Falcone | #389 appeared first on Small Business Big Marketing.
A clever way to market everyday products and services | How to get your first 153 email subscribers | A business that grew from big boobs!
The post Will It Blend viral video star Tom Dickson has turned an everyday product into a global YouTube sensation | #388 appeared first on Small Business Big Marketing.
How to create a happy business | How to get free publicity | How to introduce humour into your business
The post How to create a happy business that thrives with retired “crazy” dentist Paddi Lund | #387 appeared first on Small Business Big Marketing.
Tips on growing a retail business | How to get customers coming back for more | Plus we revisit one of my most shared and talked about episodes
The post Must-know tips to grow your salon business (or any retail business really) with Zing’s Lisa Conway | #386 appeared first on Small Business Big Marketing.
Imagine if you had an idea that required say $30,000 to get off the ground. So you start a campaign on a Crowdfunding site to raise the money. Imagine if people loved the idea so much that you ended up with just over a million bucks in 30-days. That’s exactly what happened to OrbitKey inventor Rex Quo.
The post How to have a successful crowdfunding campaign (in fact, one that raises 3,000% more than its target!) | #385 appeared first on Small Business Big Marketing.
Today we literally go behind-the-scenes with BBQ chicken store owner Wally Khawli whose simple Facebook video strategy has saved his fledgling business from going under.
The post This simple Facebook video strategy saved a fledgling BBQ chicken shop from going under | #384 appeared first on Small Business Big Marketing.
How to turn a podcast into a business | Ramping up the human side of your business | How to get increase the popularity of your podcast or blog
The post Turning a podcast into a business is the key focus for the hosts of The Outer Sanctum podcast | #383 appeared first on Small Business Big Marketing.
How to successfully market a restaurant (or anything!) with culinary king Chris Lucas | Where to look for original marketing ideas | Why your brand’s personality is so important to understand
The post King of casual dining, Chris Lucas, on how to successfully promote a restaurant (or anything else!) | #382 appeared first on Small Business Big Marketing.
Chemist Warehouse founder Jack Gance is Australian retailing royalty, with a personal wealth of $319M. Listen in as he reveals how he (and other family members) have built the empire.
The post Chemist Warehouse Founder Jack Gance on how he’s built a retail empire | #381 appeared first on Small Business Big Marketing.
Today we’re joined by SEO doyon, Rand Fishkin from Moz, who’ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google.
The post Rand Fishkin on how to optimise your podcast show notes so you rank on page 1 of Google | #380 appeared first on Small Business Big Marketing.
Dr. Lior Rauchberger talks about his futuristic business MyDNA | How to create an insanely helpful email course | High performance coach Mark McKeon talks about our Go Zone
The post My DNA’s Dr Lior Rauchberger is succeeding at simplifying a complicated business | #379 appeared first on Small Business Big Marketing.
Channel 9‘s Peter Hitchener on social media | A simple Exit Interview strategy | How to create quick mock-ups for your marketing materials | And so much more on Australia’s #1 business marketing podcast
The post How to use social media marketing to build loyal fans with Channel Nine’s Peter Hitchener | #378 appeared first on Small Business Big Marketing.
Serial entrepreneur Dan Norris talks business success & failure | Cut your video viewing time in half | A high-converting sales tactic | Big news on some big name upcoming guests | And so much more on Australia’s #1 business marketing podcast
The post Serial entrepreneur Dan Norris built a million dollar recurring income in 2-years then sold it to GoDaddy | #377 appeared first on Small Business Big Marketing.
How to start an eCommerce business and turn-over $1.8M in your first 10-months | How to use video to collaborate | Secrets to conducting a memorable podcast interview | A blogging strategy to make you look good | And plenty more on your favourite marketing podcast.
The post How to start an eCommerce business and turn-over $1.8M in your first 10-months with Power Planter’s Brian Chapman | #SBBM 376 appeared first on Small Business Big Marketing.
How to use promotional products effectively | Create templated marketing videos from your iPhone | Get a little celebrity lovin’ | A self-publishing success story | And plenty more on your favorite marketing podcast ...
The post 375 – How to effectively use promotional products to market your business with Arid Zone’s Clive McCorkell appeared first on Small Business Big Marketing.
Ex Science teacher turned entrepreneur Ben Newsome reveals the marketing ideas that helped him build an empire| The secret to finding anyone’s email address | How to never run out of solid content ideas | How a little black dress lead to a big idea.
The post 374 – Mad Scientist Ben Newsome on how being entertaining is the best way to educate appeared first on Small Business Big Marketing.
Nick Holloway is the co-founder of Nu Nu, an idyllic restaurant in Palm Cove, Far North Queensland. He’s a passionate foodie, so much so that he was chosen to be a guest chef on the top-rating reality cooking show Masterchef for the past two years.
The post 373 – Guest Masterchef Nick Holloway of Nu Nu on how he’s built an iconic Australian restaurant appeared first on Small Business Big Marketing.
Peter Baines is an international speaker on leadership, change management and corporate social responsibility - and has proven that all businesses can do good by doing good.
The post 372 – How your business can do good by doing good with Peter Baines of Hands Across The Water appeared first on Small Business Big Marketing.
In 2005, Radek Sali started working at a small business called Swisse Multivitamins. In 2015, as part owner, he sold it for $1.7 billion. (Oh, and just 9-months prior, he’d knocked back an offer of $30 million). Wanna know how he did it?
The post 371 – Celebrity endorsement helped Radek Sali sell Swisse Multivitamins for $1.7 billion appeared first on Small Business Big Marketing.
Melissa Westcott applied one simple marketing idea that doubled her business in the past 12-months. It’s a strategy that you could implement in a heartbeat. In fact, if you’re not doing it already, you’re very naughty!
The post 370 – How one simple marketing idea doubled Melissa Westcott’s Big On Shoes business in just 12-months appeared first on Small Business Big Marketing.
Does the idea of getting your beautiful business in front of hundreds, if not thousands more of your ideal customers excite you.
No need to answer that … of course it does!
Then join Dale Beaumont and I are we detail the 7 steps to creating highly effective partnerships.
The post 369 – Dale Beaumont’s 7 (ridiculously simple) steps to creating highly profitable business partnerships appeared first on Small Business Big Marketing.
Effective marketing doesn’t have to be expensive. In fact, some of the best marketing ideas I’ve seen to help small businesses grow, have been incredibly cheap. Sometimes all they cost is a little effort on behalf of the owner.
The post 368 – Low Cost (Yet Effective) Marketing Ideas For Small Business With Jasky Singh From K2AV appeared first on Small Business Big Marketing.
Kara Lauder works in a mine up in Western Australia’s Pilbara region. She’s also in the very early stages of what she hopes to be Australia’s best cowboy boots company. And boy oh boy, is she putting in place some solid marketing strategies. Yee-hah!
The post 367 – Genius product launch ideas (including getting featured in The Oscars) with Kara Lauder from The Kader Boot Co. appeared first on Small Business Big Marketing.
The iconic UGG Boot brand was founded by surfer Brian Smith in 1978 - it’s now a billion-dollar brand, but don’t be fooled … the early days were tough, until Brian made one small pivot.
The post 366 – UGG Boot’s founder Brian Smith shares how this iconic brand began. appeared first on Small Business Big Marketing.
Does selling freak you out? Well, you’re not alone. It used to freak me out until I spoke with today’s guest, who shares 5 keys to closing every sale. And boy oh boy, they're not what I expected!
The post 365 – 5 Game-Changing Selling Tips To Close More Deals With Sales Expert Nicholas Lynch appeared first on Small Business Big Marketing.
Mark Phillips infuriates me. He calls himself a digital nomad, running six-figure business as he travels the world. He did this interview from his office, which involved sitting on the beach overlooking the Great Barrier Reef. Oh boy, hasn’t the world changed?!
The post 364 – Digital Nomad Mark Phillips lives in a tent and runs a six-figure business appeared first on Small Business Big Marketing.
Kate Morris was selling make-up at the Clarins counter of a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia’s largest online retailer of beauty products.
The post 363 – How to build an empire by identifying a gap in the market with Kate Morris of Adore Beauty appeared first on Small Business Big Marketing.
Barefoot Cinema founder Julian Grant explains how he ensured year one of the business was a huge success.
The post 362 – How Barefoot Cinema’s first year was a huge success with founder Julian Grant appeared first on Small Business Big Marketing.
Hands up who’s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you’re doing something about it. Today’s guest acted on his side hustle and it’s now turning over close to ten million bucks a year.
The post 361- This side hustle now turns over $10M, with TinyMe’s Mike Wilson. appeared first on Small Business Big Marketing.
Today’s guest, Glenn Azar from the Adventure Professionals has some very harsh but fair advice for us all. He says, “We’re all trying to get to death as safely as possible!” So, if you’re a risk averse business owner, then I think you’re going to love the advice he has to share.
The post 360 – A ridiculously simple idea brought tough-guy Glenn Azar back from the brink of bankruptcy. appeared first on Small Business Big Marketing.