Mint Measure: Recent Episodes
Mint Measure
Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert!
Find us at MintMeasure.com
Scott shares 5 things to think about in preparation for 2024 planning:
- Use zero-based planning
- Do real research
- Plan to test & learn
- Get ready for a cookie-light world
- Contextual > Behavioral
Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution atdemo.mintmeasure.com
Scott sits down with Adam Heimlich, CEO of Chalice Custom Algorithms, to talk about some of the latest news in AdTech and and ad fraud.
Lots of agencies get stuck doing tactical work that's commoditized and is highly replaceable. Scott shares how you can start to position your agency and career as a more strategic thinker and build long-term value.
Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution atdemo.mintmeasure.com
We talk about how attribution should fit into the conversation around attribution and why perfect accuracy probably shouldn't be your goal.
Are you looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
Scott breaks down a new study showing Youtube's ad fraud and how the industry can solve for these issues.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
We explain what's coming with Apple's announcement of iOS 17 blocking click tracking out of the mail and messages app as well as incognito browsing and discuss Google's Antitrust lawsuit in the EU and what that means for the US and 3rd party cookies.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
It seems like every team is being asked to do more with less - a marketer's favorite task! We break down a framework and a few best practices on how to make this a reality.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
In this episode, Scott answers questions about attributing organic content, our proprietary iCPA, evaluating MMMs, and developing an analytical mindset.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
We interview Sam Leung, VP of Search & AdTech from the Aber Group, an independent agency that serves non-profit clients. We discuss all things adtech and get a few of Sam's controversial takes on hot topics.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
In this AMA we covered questions about:
- What are metrics vs KPI's
- Getting started in data analytics and whether a master's degree is worth the money
- Scaling to upper-funnel tactics
- Measuring B2B advertising
- Managing unreasonable clients
- Influencer marketing frustrations
We also had Anthony Baum from Chief Media chime in on a few answers to offer his unique perspectives.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
Scott and Brandon discuss how to measure the success of campaigns aimed at nurturing your 'consideration' audience, how to allocate budgets across channels, the hype cycle we saw with MTA, and benchmarking.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
Scott gives an overview of the attribution landscape covering what are the different types of advanced attribution, when they should be used, and questions marketers should ask when picking a tool.
In our Q&A we discuss:
- a criticism of Multi-Touch Attribution
- how to change team culture around campaign goals
- optimization frequency
- how skilled in analytics do digital marketers need to be?
- the future of identity for advertising
- adding value as an in-house 'agency manager'
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
This was our first-ever AMA live podcast episode and we think you're really going to enjoy this episode. Scott covers:
- how in-app tracking works
- how DCM is impacted by 3rd party cookies
- privacy updates happening this year and HIPPA
- do mobile ads work?
- is a career in digital marketing worth pursuing?
- how footfall data works
- what programs an analysts should know
- how to pivot from a career in traditional media to digital
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
We talk about getting incrementality data without testing, how case-specific your measurement methodology need to be, how to retarget better, and how to make sure campaigns don't fall through the cracks.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
Scott shares what new data sources agencies can use to help clients get a broader view of performance plus a framework to help clients be more receptive to change.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
Have you ever wanted a masterclass in agency strategy from someone who's an absolute expert in the ad industry? Alfred Van Hoven (VP of Media Strategy and Client Services at Camelot) joined the podcast to share his insights on agency strategy, positioning, managing clients, and future proofing your agency and career.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution atMintMeasure.com
There's a lot of disagreement on the 'correct' window for attribution lookbacks. We share how brands should determine their custom attribution window to best suit their business.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com
How should agencies and marketing teams think about attributing results back to traditional media like print or radio? Can you approach these the same way as digital channels? We talk about measurement strategy across a varied media mix as well as how to balance performance and brand marketing, and if there's really such thing as Top of Funnel or Bottom of Funnel advertising.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com
Scott breaks down his take on Google getting sued and why we don't think 3rd Party cookies are going anywhere.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com
Scott shares a framework for how to get clients to invest more in ads and how you can get the ball rolling, no matter what your title is. We also discuss the importance of 'sequence' in advertising.
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com
We're back, recharged, and ready to take on 2023. In this episode we discuss if media buying and attribution are 'dead, new media metrics, and how attribution needs change as businesses grow.
Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com
How will cookie deprecation affect my attribution and analytics? We break down new privacy laws in 5 states and how cookie deprecation will affect each type of attribution methodology.
Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com
Analytics is a thing that many companies do, but often the impact of analytics isn't tied to what's driving the business forward. We recorded this episode so you can change that.
If you want to learn how to get better at analytics, check out episodes 10 & 17 for more tactical advice on how to become a great marketing analyst.
Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com
We cover 7 mistakes that marketers fall for far too often:
- Over-reliance on Incomplete Platform Data
- Using Google Analytics for Cross-Channel Decisions
- Agencies with Internal Multi-Touch Attribution Tools
- Ad Platforms that offer Cross-Channel Measurement
- Holy Grail Solutions
- Ignoring Internal Benchmarking and Incentives
- Upcoming Changes to Identity and 3P Data Practices and Regulations
Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com
If you were to list out all the possible ways you could improve an ad's performance, there would be a large range of all the different things you could do. You would want to do some of those activities several times each week and others only a few times a year. In this episode, we talk about the different levels of optimization you can use to improve performance and why level 2 is the biggest opportunity that most marketers are missing out on.
Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com
In this Mint Measure Live we discuss how to get clients to see their marketing efforts differently. We talk about optimizing how you approach client communications and a simple framework you can use to guide productive discussions about how to persuade clients on change.
Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com
Johnathan Dick, Group Director of Programmatic and Ad Operations at INNOCEAN Worldwide joins us to discuss what makes a great programmatic campaign, how to improve your programmatic media buys, and how to think about building your marketing career.
Most of the work in adding new channel happens before you ever launch the new tactic. If you don't: set expectations and timelines, define success metrics, get the right technology in place, and decide what happens after the test, then what happens in the test won't actually matter that much because you haven't done the work up front to align with your client.
We discuss all the bad things that happen when advertisers don't do 2 things: invest in quality measurement and optimize frequently enough. Scott gives a new framework on how to think about optimizing campaigns starting by explaining why measurement matters and then diving into the power of frequent, small optimizations.
Key Insight: Performance Improvement = Data Quality x Optimization Frequency
Inspired by a recent blog post by Avinash Kaushik, we talk about how marketing and finance have traditionally thought about incrementality and how for 98% of brands, this makes absolutely no sense.
We sit down to discuss the difference between direct measurement and statistical modeling when it comes to attribution and why this may be the most important factor you consider when it comes to getting attribution data. We then dive into why Bi-Modal Attribution is the best methodology for producing actionable insights that allow you to optimize media performance.
In this recording of our Mint Measure Live, Scott shared frameworks on how to approach analytics and how to move from data dumping into producing insights and action. We also cover different types of data sources (ad platforms, ad servers, MTA, BMA) and how to work within each.
We sit down with Chris Piper of Scribe Media to hear about how bad attribution data mislead his marketing efforts and what he did to get things back on track. Chris also shares some amazing tips and thinking around gathering customer insights that make this one of our favorite episodes yet.
Scott explains a 3-step process to continually optimize ad spend: cutting waste and then reallocating for scale and efficiency. We cover the benefits of Bi-Modal Attribution for making optimizations and tactics you can use to improve your return on ad spend. If you want to learn more about Bi-Modal Attribution, visit mintmeasure.com
In this episode, we talk about three different ways to measure and evaluate ad platforms. We start with a discussion of the most common metrics and how they're used. Then we move on to comparing platform reports and web analytics tools. Finally, we discuss some more advanced methods that you might want to try if your business has a lot of money to spend on new ads or if it's particularly important for you to get better results from your campaigns.
You've heard of third-party cookies, but what about first-party cookies?
First-party cookies are stored by the brand itself, and they can be used for from anything from improving targeting on ad platforms to generating rich audience segments. In this episode of Mint Measure, we recorded live and took listener questions as we discussed how brands can generate their own first-party cookies and use them to better understand their customers and improve their marketing.
Reach us at MintMeasure.com to get your brand started with First-Party Cookies!
Facebook and Google have changed the way your ads are shown on their platforms. You can no longer target specific users or businesses, and in some cases, you can't even reach your own audience. But there's a way to get back to what worked before—and it's easy!
In this podcast episode, we talk about how advertisers can return to pre-iOS14.5 for Facebook and Google. We'll share our insights on why this was such a problem in the first place, how it affected businesses on both platforms, and where we think things will go from here.
We hope you enjoy listening!
Scott leads this episode discussing how the death of 3rd party cookies and other privacy updates will impact media teams. We cover: what are 1st vs 3rd parties, the ultimate fate of Google Analytics, targeting in a world without third-party cookies, and how to start leveraging first-party data.
We talk about the history of advertising performance measurement and where we think the industry is headed as we enter the 3rd Wave of marketing analytics.
Welcome to this episode of the Mint Measure podcast! Scott and Brandon sat down to talk about a problem lots of marketers face - proving the effectiveness of brand advertising tactics. We share 4 specific strategies you can use to show clients and leadership that you're doing the right things.
You can learn more about Mint Measure at mintmeasure.com