A Different Practice: Recent Episodes

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How do I build a law practice that doesn’t lead to burnout? How do I break free of the traditional, one-size-fits-all idea of being a lawyer? How do I create a practice that’s creative, innovative, fulfilling, and profitable?

If you’re ready to free yourself of the legal profession’s antiquated approach and optimize your law practice for growth and enjoyment, this podcast is for you.

A Different Practice Podcast is a business and well-being podcast for solo and small firm lawyers. We share actionable, practical tips to help you build a practice that you love.

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In this inspiring episode, Lauren sits down with Phil Telfeyan, founder and executive director of Equal Justice Under Law. Phil shares his unconventional journey from Harvard Law School to founding a nonprofit dedicated to ending inequality in the justice system.

Listeners will gain insight into:

  • The challenges and rewards of running a nonprofit law firm

  • How to maintain work-life balance in a demanding profession

  • Unconventional approaches to disconnecting from technology

  • Redefining success as a lawyer beyond just financial metrics

Phil offers a refreshing perspective on finding fulfillment in legal work while making a meaningful impact. His unique lifestyle choices and commitment to integrity both in and out of work provide food for thought for lawyers seeking a different path. No matter where you are in the profession, this episode offers valuable wisdom on creating a sustainable and purpose-driven practice.

Listen now!


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We’re delving into cybersecurity for solo and small law firms with guest Dylan Evans. The conversation explores the real-world threats of cybercrime that even smaller legal practices face, dispelling the myth that only large corporations are at risk.

Dylan provides eye-opening insights into how cybercriminals operate as an industry, targeting law firms of all sizes due to the sensitive nature of client information they hold. He emphasizes that while achieving perfect security is impossible, firms can significantly reduce their risk by implementing some critical practices.

The episode covers:

  • Why law firms are particularly vulnerable targets for cybercrime
  • The principle of not needing to be "bulletproof" but more secure than other easy targets
  • The importance of identifying and protecting the most critical business processes
  • The value of outsourcing certain security functions
  • A practical recommendation for improving personal and business security

Lauren and Dylan discuss the challenges of staying up-to-date with rapidly changing cybersecurity best practices and the limitations of traditional "defensibility" approaches. The conversation aims to empower solo and small firm lawyers with actionable steps to enhance their cybersecurity, balancing the need for protection with the realities of running a small business.

This episode provides a starting point for lawyers to think critically about their firm's cybersecurity practices and offers resources for further learning and implementation.

Listen now!


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Peek behind the curtain as Lauren gives you a behind-the-scenes look at her law firm's financial transformation. Learn how she went from struggling with negative profit margins to consistently achieving healthy profits using a simple yet powerful system. Lauren breaks down her monthly financial routine, sharing practical tips on implementing the Profit First method for law firms. This episode offers invaluable insights on taking control of your finances, enjoying the fruits of your labor, and building a sustainable practice. Discover how a few fundamental changes could revolutionize your firm's financial health and give you peace of mind. Don't miss this game-changing discussion on mastering your law firm's finances!

Listen now!

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In this illuminating episode, Lauren sits down with financial expert Sarah Webb to demystify the often-intimidating world of law firm finances. Sarah shares invaluable insights on implementing the Profit First method, a game-changing approach to managing business finances that can transform how attorneys view their firm's monetary health. From breaking down essential financial statements to discussing common pitfalls and smart strategies for growth, this conversation is packed with practical advice for lawyers at any stage of their career. Whether you're a seasoned practitioner looking to optimize your firm's financial performance or a new solo just trying to keep your head above water, this episode offers a roadmap to greater financial clarity and success. Tune in to learn how to take control of your firm's finances, plan for the future, and even find ways to celebrate your hard-earned success.

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Lauren chats with analytics expert Philippa Gamse about the importance of website analytics for law firms. Philippa explains website analytics, how they work, and the valuable insights they can provide into things like your content's effectiveness, traffic sources, and potential new product opportunities.

The conversation covers critical metrics to consider, the power of search engine traffic vs. social media ads, video engagement tracking, and tips for getting started. For law firms looking to optimize their online presence and revenue, this episode provides an accessible introduction to the vast potential of website analytics.

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Are you ready to build a more inclusive legal profession? In this must-listen episode, Lauren sits down with Alexi Freeman, a diversity, equity, and inclusion thought leader. Alexi breaks down DEI in a refreshingly candid way, sharing practical tips for solo attorneys and firms to get involved and drive meaningful change. You'll learn the barriers keeping the legal profession from true inclusion, how to avoid missteps, and metrics to track progress. Whether you're just starting your DEI journey or want to take it further, this conversation will leave you inspired to be an active ally. Press play and get ready to be part of the solution!


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Want to learn how to make your law practice stand out and attract more clients? In this episode, Lauren sits down with business consultant Rick Watson to talk about growth strategies for lawyers. Rick shares his expert insights on creating your own branded language to differentiate your services and connect better with potential clients. He explains why using story is critical to being memorable. You'll also hear Rick's tips on building a robust referral network, leveraging effective follow-up to convert more leads, and having those crucial "difficult conversations" that truly serve your clients' needs. Plus, Rick dives into the four components of an "awesome business conversation" that can transform your client relationships.

Whether you're just starting out or looking to take your practice to new heights, this info-packed episode will give you fresh ideas for marketing yourself, closing more business, and providing outstanding client experiences. Don't miss these proven tactics from a master at helping professionals uplevel their businesses!

Listen now!


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Implementing value-based pricing can be a game-changer for your law practice - more profits, happier clients, and less stress. But are you undermining your own success with these common pricing pitfalls?

In this episode, Lauren reveals the top 3 mistakes lawyers make when transitioning to value-based fees. You'll learn:

  • The #1 reason your pricing strategy is falling flat (and how to fix it)
  • A crucial number you need to know to price profitably
  • The website update that's driving clients away (and what to do instead)
  • How to avoid an unintended "race to the bottom" on fees
  • Why "affordable" services don't have to be cheap

Whether you've already implemented value-based pricing or are just getting started, this is a must-listen on optimizing your law firm's finances. Tune in for practical pricing wisdom that could revolutionize your practice.

Listen now!


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Ever feel like your law practice is running your life instead of the other way around? In this candid episode, Lauren pulls back the curtain on how she built a solo 6-figure practice while only working 4 days a week.

Lauren shares her daily routine and the practical strategies she uses to fiercely protect her schedule and align her life with what really matters - being present for family, maintaining wellness, and building a business she truly loves.

You'll get a rare behind-the-scenes look at how a successful lawyer balances it all, from scheduling priorities like uninterrupted work blocks to outsmarting the legal profession's toxic culture of burnout. Lauren opens up about the difficult "no" muscle she had to develop, investing her limited time in what energizes her rather than just checking boxes.

Whether you want to optimize your schedule, ditch outdated billable hour expectations, or simply live more on your own terms, this transparent episode offers a refreshing blueprint for taking back control of your calendar and designing the lawyer life you really want. Pull up a chair for an honest, encouraging pep talk on making your practice fit your lifestyle - not the other way around.

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Get ready to level up your law practice efficiency with just a few keystrokes! In this episode Lauren shares how a simple software has transformed her business.

Lauren explains the many ways she's incorporated TextExpander snippets and shortcuts into her daily workflow - from auto-filling legal terms, email templates, billing links, and more. She breaks down specific examples across each stage of the client journey to show how a few preset phrases can shave hours off repetitive tasks.

Whether you're drafting court documents, communicating with clients, or tracking your time, Lauren demonstrates how TextExpander can help you work smarter, faster, and more accurately. Even if you think you're already efficient, she explains why it's the small changes that end up making the biggest impact over time.

If you're looking for actionable tips to systematize and streamline your law practice without a huge time investment, this podcast episode will give you plenty of ideas to try. Lauren makes a compelling case for how a simple $40 per year software can pay for itself many times over in boosted productivity and reduced frustration.

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Learn how to capitalize on the exploding trend of video content. In this episode, Lauren discusses why video is only growing in popularity and the tangible benefits lawyers can gain by incorporating more video into their practice.

You'll discover over a dozen actionable ways to use video for client communication, marketing, legal products, and staff training. From welcome videos to testimonials to video SOPs, Lauren provides creative ideas to help you stand out and connect with potential clients.

Video content makes legal concepts more digestible and allows lawyers to convey empathy and compassion. Don't get swept away by this tidal wave of video - start riding the wave now. Tune in to pick up video tips that are guaranteed to grow your business.

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Stop wasting money on ineffective marketing! In this episode, learn 3 budget-friendly tactics to create high-converting materials.

Forget fancy production companies and expensive ads. By focusing on your ideal client, clearly defining their problems, and explaining your solutions, you can achieve better results without spending a dime.

Lauren shares how to leverage videos, blogging, and email lists to get your message in front of qualified leads. You'll also discover the common mistakes that make legal marketing fall flat.

Whether you're just starting out or want to amplify existing efforts, this episode will help you maximize ROI. Save your money and sanity. With a few tweaks, your marketing can attract and convert even more of your perfect clients.

Press play now to get tangible tips to improve your website content, social media, and more. Take control of your messaging and stop leaving sales on the table. It's time to get the right leads knocking down your door!

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Are you losing potential clients during the intake process? Many attorneys overlook this critical step. In this episode, I’ll share five easy ways to transform your intake flow and start every new client relationship off on the right foot.

From providing helpful info upfront to streamlining your engagement agreement, optimizing intake sets your clients up for an amazing experience while also saving you time and headaches. Implement just one tip from this episode and you'll notice more qualified leads signing on with your firm.

Tune in to get the step-by-step on building rapport and trust from the first interaction. You'll also discover how to create consistency and follow through without having to lift a finger. Say goodbye to fumbled handoffs and drawn-out back and forth. A smooth intake process means more time practicing law, not chasing paper.

Press play to level up your intake game and stop leaks in your sales funnel. Your future clients are waiting to work with you - don't keep them hanging!

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Happy New Year! We’re kicking this year off with lessons learned and how they are shaping our goals for the next year.

Lauren shares her accidental word of the year and what it means to her. Find out why what she’s prioritizing in 2024 is an act of rebellion.

Jess discusses what skill we need more of in the profession and the one person she hopes to work with to dig deeper into the economics of law and access to justice issues.

While we love a big goal, we explore how small tweaks can be equally impressive. We explore embracing the gray, finding fulfillment over chasing accomplishments, and being open to where the year ahead will lead.


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We’re looking back on the last year and some of the most impactful books, articles, and other resources we used.

Lauren discusses the best book she read this year that explores how everyone has untapped talents and abilities that can be cultivated in the right environment and how the legal profession can better support all of us. She also talks about using the Enneagram to cultivate greater compassion professionally and personally.

Jess highlights an article on the legal accessibility challenges rural communities face. She explains the intersection of geography, technology, and other barriers that prevent equal access to justice based on where someone lives. Jess also shares the team communication platform she’s been using to cut down on email.

Finally, Jess provides a sneak peek of an exciting new project launching in 2024 – the Above the Line Network. This community of legal professionals across North America will focus on improving legal services for the underserved middle class.

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Not many law firm owners take a business-first approach. Today we’re chatting with someone who does.

Attorney Daniel Hernandez discusses his journey to starting his firm, NextLevel Law, right out of law school, driven by his interest in business and entrepreneurship. He shares details on his firm's pricing models, including how he uses an algorithm to determine the monthly flat fee system, as well as his approach to excellent client service, drawing from his banking background. Daniel also touches on when and why he has expanded his team over time, his current role split between CEO and lawyer responsibilities, and how he keeps his team aligned through clearly defined core values. Other topics include how he came up with the firm name, goals for the future like franchising, and why he defines success as pride in personal growth.

Tune in to hear Daniel's thoughtful perspectives on running a profitable, client-focused law firm like a business.


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Thank you for being a listener. We appreciate you and can't wait to see what the next year of ADP brings!

--

Want to learn exactly what Lauren does to work part-time and earn $250k in revenue a year?

Join the Law Firm Growth Mastermind! Lauren will teach you the exact steps to take to earn more while working less with focused workshops throughout the year that will improve every part of your practice.

Seats are limited - sign up today at ⁠adifferentpractice.com/mastermind⁠.


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In this episode of A Different Practice, Lauren chats with Laurie Gilbertson, communications coach, about the importance of communication skills for lawyers. Laurie discusses how being a good communicator means focusing on your audience and tailoring your message for them. She explains that confidence is crucial for good communication, and offers tips for building confidence such as quantifying your skills, getting feedback, and practicing daily communication mindfully.

Laurie emphasizes the significance of listening, not just talking, for effective communication. She suggests actively listening by making eye contact, being fully present, and asking thoughtful questions to show interest. Lauren discusses how improved listening helped her better understand the opposing party’s goals in negotiations. We explore how strong communication abilities can improve client service, marketing, and overall lawyering skills.

Laurie offers excellent insight into leveling up communication abilities in our profession where talking and listening are vital everyday tasks.

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We're diving into the 2023 Clio Legal Trends Report! Looking at the latest data on billable rates, utilization rates, and more, we uncover opportunities for growth and improvement in law firms today.

Key takeaways:

  • Lawyers are working harder for less - billable hours are up 25% but revenue is stagnant at an average of only 2 hours a day

  • There's a disconnect between what lawyers think about billing and payments versus what clients are saying

  • The data doesn't lie: the traditional law firm model focused on billable hours isn't working anymore for lawyers or clients

See why we believe the data shows that lawyers need to move away from antiquated approaches and find new ways to structure and run their firms. A huge opportunity exists for those willing to make a change.

If you feel stuck on the billable hour treadmill and are ready for a new model, join us in our new Law Firm Growth Mastermind in 2024. Learn exactly how to earn more while working less. Seats are limited - sign up today at adifferentpractice.com/mastermind.


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This week, we sit down with Josh Fitch, co-founder of Troxel Fitch, and discuss his blueprint for building a thriving law firm through partnership.

Join us as we explore why Josh chose to embark on this journey with a partner rather than going solo. Discover the qualities he looked for in the perfect business partner and how a strong friendship laid the foundation for success.

We don't shy away from the tough topics here. Josh shares the biggest challenge he's faced in his partnership and how he and his business partner effectively address disputes, giving you an inside look at the world of law firm owner collaboration. Find out how responsibilities are divided and the strategies they employ to maintain a harmonious working relationship.

But that's not all – Josh reveals how his own experiences have shaped his counseling approach with clients, offering invaluable insights into the world of the business of law.

PLUS…listen to the end to hear the recent lesson Josh learned about running a law firm that you’ll never see coming.

Join us for this inspiring and energetic episode. It will leave you ready to change the world!

Don't miss out—listen now!


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Join us as we venture into the world of law firm finance with a true industry expert, Brooke Lively, Founder and CEO of Cathcap. We explore the essential financial insights that every law firm owner needs, including:

  1. The key numbers every law firm owner should know

  2. The ideal composition of your financial team, including the one indispensable role that no law firm owner should ever go without.

  3. The three forward-looking and two backward-looking financial indicators you should track to keep your business on the right track

  4. The simple yet effective method to gauge whether your law firm is on a growth trajectory or headed in the wrong direction.

  5. The Rule of Thirds and how it can maximize your law firm's financial stability and growth potential.

  6. Practical tips and strategies for streamlining the process of collecting money owed to your law firm, ensuring you get what you're rightfully owed.

PLUS…As a special treat for our listeners, Brooke unveils a free tool that will empower you to boost your profits right away. Tune in to discover where you can access this invaluable resource and take control of your law firm's financial future.

Don't miss this enlightening episode filled with actionable advice and expert insights that can transform your law practice's financial health. Join us as we navigate the world of law firm finance only on A Different Practice.

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Have you thought about life after law? In this thought-provoking episode, we sit down with Victoria Collier, a seasoned seasoned entrepreneur with over 20 years of experience in the legal industry, who, in addition to building and selling her own 7-figure law firm, has been coaching lawyers since 2008 on how to add value to their law firms.

We cover everything from preparing your law firm for a successful sale now - even if you’re nowhere near selling, navigating the treacherous cliffs of entrepreneurship, and understanding the one number that is key to accurately valuing your law firm.

Victoria shares invaluable insights into the crucial mindset required to set your business on the path to success. Her perspective will transform the way you approach your firm's future, including Victoria's #1 piece of advice for setting your business up to sell successfully. It's a game-changer for any legal professional with aspirations beyond the daily grind.

As the episode unfolds, you'll hear Lauren's personal reflections on her own firm’s future change. Her story will resonate with anyone who has contemplated taking the leap into the unknown, and you won't want to miss her candid insights.

Join us for a conversation that doesn’t happen enough in the legal profession. Explore new ideas for law firm success, the art of selling, and the exhilarating prospect of leaping off the cliff into a world of limitless possibilities. Victoria’s wisdom will inflate your parachute – tune in now and get ready to soar!

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Running your own firm can often feel isolating, leaving practitioners questioning whether they're on the right track or simply going through the motions. But fear not, because we dive into resources and strategies to lean into to navigate this journey.

We explore the different avenues for creating community, talk about how we found inspiration in other industries, and share our own stories of struggling with the traditional narrative about what it means to be a lawyer.

Join us in this episode as we explore the challenges, strategies, and mindset shifts needed for solo and small firm lawyers to thrive in an entrepreneurial landscape that’s not easy. Whether you're looking for a supportive community, fresh perspectives, or ways to differentiate your practice, this episode has something for every lawyer on their journey of growth.

Listen now!

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BIG NEWS! Jess has officially joined us as a co-host! Whoo hoo! We’re so excited to have her on board.

In celebration of her arrival, we’re having some fun and laughing about the exasperating and head-scratching moments we’ve had as members of the legal profession. Basically, we’re talking about all the things that make us go “Ick!”

In this hilarious yet relatable episode, we delve into the zany side of lawyering that often goes unnoticed by everyone other than us lawyers. Get ready to laugh out loud as we recount being ghosted by opposing counsel before they've even said hello, being called “the new Lauren” at your new job, and the WTF-inducing receipt of a letter attached to an email. We talk about needing to say “Yes, and…” more and better ways we can combat imposter syndrome. Plus, we get into engagement letters vs. agreements, and why there might be more there than meets the eye.

Tune in to this episode of A Different Practice for a cathartic session of camaraderie and laugh out loud while we embrace some of the quirks that make being a part of the legal profession so uniquely maddening yet endlessly entertaining all at the same time.

Listen now!

Did we miss an ick?! Leave us a voice memo using the link below and let us know your biggest pet peeve.


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What you measure matters. In this episode, we dive into the three specific data points Lauren tracks to boost efficiency and profitability - plus one bonus idea! Join us for a hands-on conversation as we go through the details of how she knows exactly the number of consultations to book per week to hit her yearly revenue goal, how she tracks whether she’s being efficient, and the one number that was a gamechanger when it came to building a profitable practice. Whether you're a seasoned practitioner or just starting your legal journey, this episode will give you specific tools to make informed decisions and thrive in your practice. Tune in and take your law firm to new heights with these data-driven strategies.

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In this illuminating episode, we dive into the fascinating world of data-driven growth strategies for law firms. Join us as we sit down with Kerri Coby White to explore how lawyers can leverage the power of data to supercharge their practices and achieve greater success.

We delve into a range of topics, including the fundamental importance of data in running a law firm, identifying and analyzing key performance indicators, and implementing effective data collection systems. Our discussion highlights the ways in which lawyers can use data to enhance client acquisition, streamline operations, and improve overall client satisfaction.

Whether you're a seasoned attorney or a new practitioner seeking to unlock the untapped potential of data, this episode offers a treasure trove of practical advice and actionable steps to propel your law firm forward. Tune in to gain a competitive advantage, harness the power of data, and chart a path toward sustainable growth and success.

Join us for this compelling conversation with Kerri Coby White on how lawyers can utilize data to transform their law firms. It's time to embrace the data and revolutionize the way legal professionals approach their business strategies.

Listen now.


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Imagine having to appear at a remote hearing from a hospital conference room while your infant daughter is admitted in the other room.

In a follow-up to the last episode, Lauren shares going through this experience and how it made her realize that something needed to change in the way she approached work. By being intentional about her time, focusing on what's important, and increasing productivity, Lauren details the three habits that transformed her work life, including:

  • Fiercely protecting her calendar
  • Centralizing tasks
  • Remembering the humanity

Join Lauren as she discusses practical strategies that can be implemented today to bring about positive change.

Feeling inspired? Share the episode with someone else who may benefit and follow for more!


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In this captivating episode, join our host, Lauren Lester, as she opens up about a pivotal moment in her life as a lawyer that almost made her quit her legal career entirely. Despite her business soaring to new heights, Lauren considered walking away from it all. It’s a tale of personal struggle, self-discovery, and the ultimate triumph of resilience.

Lauren gets vulnerable, recounting the exact moment when she felt the weight of doubt and frustration threaten to crush her passion for the law despite living out her dream of having her own firm. She reveals the one thing that caused her to seriously consider quitting and the moment she realized she might be doing it all wrong.

With refreshing honesty, Lauren reflects on the disheartening reality that her legal practice had become, leaving her feeling resentful of the very people she initially set out to help. Tune in as she reveals the meaningful steps she took to create a practice that better integrates purpose and well-being.

Join us for an inspiring episode that will resonate with anyone who has ever questioned their place in the legal profession and whether it was time to quit.

Listen now.


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In this second of our two-part conversation with Mathew Kerbis, we share tips and insights for solo lawyers looking to build and grow their practice.

Lauren and Mathew discuss different website platforms that can work for your goals and what to consider when choosing one. Starting out as a solo lawyer can be tough, so we share some tips on how to supplement your income and build your reputation. We talk about how to find freelance work, take on pro bono cases, and build your network.

Your brand is how people perceive you and your practice, and it's important to create a strong, consistent brand image. We discuss simple ways to start building your brand and stand out from the competition.

Video is a powerful marketing tool that many lawyers are not taking advantage of. We talk about the benefits of using video to connect with potential clients, showcase your expertise, and build trust.

Your website is often the first impression potential clients have of your practice, so it's important to make sure it's optimized for lead generation. We share the simple change you can make to your website today to increase leads and grow your business.

Listen now!


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Have you been thinking about opening your own law firm? Are you a solo lawyer looking to level up your practice? Well, have we got a treat for you! In this first episode of our two-part series, Lauren sits down with Matthew Kerbis, the Subscription Attorney, to discuss their experience as two solo lawyers running their own firms.

We start off by exploring the advantages of virtual practice, including the flexibility it offers, the ability to reach a wider market, and the reduced overhead costs. We also share the specific accounting strategies we use and the tech we’ve found helpful in managing the finances of our practices.

Next, we dive into entity considerations and how to plan for the possibility of scaling your business. We offer some practical advice on how to set your business up now so that it can one day work without you, while also sharing the one thing we wish we had done differently when we first started our own firms.

So, if you’ve been curious about what it’s like to run your own law firm, be sure to tune in to this episode. You won’t want to miss out on the wisdom shared!


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In today’s episode, we’re chatting with Amanda Carey, the founder and managing partner of the Carey Center for Justice, a non-profit law firm in Illinois dedicated to providing access to justice for those with criminal and family law situations. The Carey Center provides predictable pricing and limited scope options for those who need it most and a different way to practice law. 

In building her firm, Amanda has stayed true to the core belief that lawyers are here to serve and solve a client’s problem effectively and efficiently. During our conversation, we discuss the benefits and challenges of a non-profit law firm, staying true to the core belief of your firm especially when opposing counsel makes it difficult, how we practice more artistically than we might realize, and the key to success that’s rarely talked about in law school. 

Grab a cup and join us for this inspiring conversation. Then send us a voice memo sharing the essence of your firm at https://podcasters.spotify.com/pod/show/adifferentpractice/message.


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In this episode, we dive into lawyers and their value proposition. Law firms are businesses that offer legal services to clients, but what sets one firm apart from another? How do clients measure the value they receive from a law firm?

We go through the sections of The Pricing Toolkit about value and explore the different ways that law firms can create value for their clients, including expertise, efficiency, and cost-effectiveness. We discuss the importance of understanding clients' needs and priorities, and how law firms should think about tailoring their services to meet those needs.

Whether you're a lawyer looking to better understand value or a law firm wanting to differentiate yourself, this episode provides valuable insights into how to define value and how to communicate it to potential clients.

Listen now.


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Sales doesn’t have to be a four-letter word, but it often can feel that way in the legal profession. Today, we’re exploring how it can instead be seen as an act of service. We discuss what successful business development actually looks like and why the unfair standard we often measure ourselves against is putting us at a disadvantage.

Our guest, Holly Barocio from GrowthPlay, helps lawyers leverage their business development strengths and find authentic approaches to improve their sales performance. Holly shares practical tips for how to drive more predictable revenue from authentic relationship building, create an intentional client experience that fosters loyalty, and feel empowered to invest your time in business development how you want to - not how you think you should.

During our conversation, we cover:

  • How to implement the Platinum Rule into your practice
  • How to identify whether you are fungible or indispensable to your clients
  • How to start investing in existing relationships to cultivate loyalty
  • How to get out of the professional friend zone to drive revenue
  • How to stop committing random acts of marketing

Listen now.


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When I talk to lawyers about optimizing their law firm for growth and enjoyment, the first follow-up question I am usually asked is, “But how do I get clients?”

This is essentially asking “How do I market and sell my services?” which is a wide and deep topic to explore. We’ll break down this massive topic into digestible parts, starting with today’s topic: TikTok.

Now, you might be thinking, "TikTok? That's just for dancing teenagers!" But trust me, there's a lot more to this social media platform than meets the eye. I’ll share some stats that might surprise you, describe what the platform is all about, explain why it’s a powerful free marketing tool, and give you five tips on how to get started.

Because it provides a unique opportunity for lawyers to connect with a new audience and build their brand in an engaging and creative way, TikTok can be a powerful marketing tool for lawyers if used effectively.

Listen now.


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We’re talking about something you don’t hear about enough in the legal profession: personal connection. Specifically positive personal connection. The bond that’s created when we reach out and honestly share our experience with another person who compassionately listens and empathizes. I know, you might already be feeling a bit uncomfortable, but that’s why this conversation is so important.

We have a wellness deficit in our profession because we’ve been trained and conditioned to be uncomfortable when it comes to not only connection but many aspects of health and wellness - particularly mental health.

Our guest today is Martha Knudson, the Executive Director of the Utah State Bar’s Well-Being Committee. In addition to her J.D., Martha holds a master’s degree in Applied Positive Psychology. She’s a frequent speaker on well-being topics and publishes articles related to well-being and the legal profession. Basically, she knows her stuff.

Join us as we discuss why positive connection is so important, why it’s harder for solo and small-firm lawyers to find it, and what simple things we can do today to cultivate well-being in our practice.

Listen now.


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A good Engagement Agreement is the bedrock of a positive client relationship. It sets expectations upfront and helps ensure you and your client are on the same page. And when you’ve done a great deal of work determining the value you provide in solving the client’s problem and how that value translates into your pricing, it’s important to properly memorialize those components in a comprehensive engagement agreement.

In this episode, we’ll cover six common mistakes made in engagement agreements and how to fix them - including the EXACT language I use in my templates. That way, you can keep open a clear line of communication with your client, get paid for all of the work you’re doing, and most importantly, avoid falling into the resentment trap.

Listen now.


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Today we’re diving into something many of us as lawyers struggle with: perfectionism. 

Striving towards the highest standard has served a lot of us well. There are positives to perfectionism that make many of us good at our jobs and have gotten us to where we are. As the years have gone by, however, and I’ve seen how much perfectionism robs me of energy, truly celebrating wins, and keeping a healthy perspective, I’ve looked for ways to make a change. In this episode, I share the five tactical ways I’ve loosened the grip of perfectionism.

Listen now.


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Join my conversation today with one of the most approachable, kind people in our profession, Justice Melissa Hart of the Colorado Supreme Court. As you’ll hear her talk about, at her core, she is a problem solver. She approaches issues with thoughtfulness, empathy, and an undying commitment to making things better. We talk about bridging the justice gap, the role that every member of the profession plays in solving it, and why providing affordable, accessible legal services through for-profit firms is public interest work.


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The question I am asked most often about providing predictable, flat-fee pricing in my law firm is "How do you deal with the variables?" It’s a fair question because every case that walks through the door is going to have something unique about it. Humans are humans after all. But accounting for variables when it comes to predictable pricing isn’t as difficult as you might think, as long as you’re willing to put in the work to identify them.

In this episode, we’ll cover three ways to handle variables with flat-fee pricing to ensure you are paid for the work you do - whatever may come up.


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Today I’m talking with one of my favorite people. Truly. When Jess and I first started putting together the episodes for this podcast, I immediately knew who I wanted the first guest to be. Ryann Peyton is the Director of the Colorado Attorney Mentoring Program (CAMP) and Legal Entrepreneurs for Justice (LEJ), which are both lawyer professional development programs of the Colorado Supreme Court.

Ryann is an introvert and as they mention in our conversation, an “accidental lawyer”. Ryann has been a lighthouse for me and many others, flashing their light to remind us to show up as we are, not as the profession wants us to be. That’s why I’m so glad we’re having this conversation about the importance of authenticity in the profession and how to be in alignment with our integrity.


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Oftentimes, law school gives us our first real taste of the law. Not the law of tv dramas or best-selling novels, but the law of stare decisis and nuanced, technical arguments that were drawn out of page after page of court opinions. In my experience, there are several things law schools do well. They teach us to be students of the law and, of course, to think like a lawyer among others.

As much as I enjoyed law school, leaving the confines of the classroom and stepping out into the real world left me feeling a bit unprepared. There were lessons I had to learn in real time because they were either not taught in law school or the approach was limited.

In this episode, I reveal the five lessons I wish I learned in law school. Some of them you might agree with. Some might surprise you.

Listen now.


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Don’t you love when life takes you on an unexpected journey? In 2015, I attended a committee meeting of the women’s bar association here in Colorado. Little did I know, it would be the first step on the path to this podcast. In this inaugural episode, I’m discussing the journey that got me where I am today. I cover how the traditional archetype of a lawyer doesn't serve most of us, the exact moment I chose to build a different type of law practice, and the lessons I had to learn (and unlearn) along the way.


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How do I build a law practice that doesn’t lead to burnout? How do I break free of the traditional, one-size-fits-all idea of being a lawyer? How do I create a practice that’s creative, innovative, fulfilling, and profitable?

If you’re ready to break free of the legal profession’s antiquated approach and optimize your law practice for growth and enjoyment, this podcast is for you.

The A Different Practice Podcast is a live workshop-style business and wellbeing podcast for solo and small firm lawyers with actionable, practical tips that will help you personally define success and build a practice you love.

Hosts Jessica Bednarz and Lauren Lester bring you business strategies, well-being tips, and inspirational stories that will help you design your dream law firm. Jess and Lauren share tangible, practical advice they’ve used to build and support law firms that take a different approach, including their own. They’re sharing everything that’s helped them navigate life as a lawyer who’s created a practice optimized for growth and enjoyment.

The movement of lawyers building A Different Practice is growing every day. Now it’s your turn to hear from the experts, get inspired, and build the law firm of your dreams.

The ADP Podcast launches on January 3, 2023. Subscribe now so you don’t miss a thing.