What The Teck?: Recent Episodes
Rolando Rosas
This What The Teck podcast where we talk about business and office technology and put our 20 years of expertise to discussing trends and issues impacting the workplace.
Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform enabling brands to predict the optimum price for every product. He has built several successful companies, including the Prosper Show, Think Crucial, and Skubana, which was acquired by 3PL Central. As a speaker and world-class Amazon expert, Chad gives presentations about e-commerce, SaaS, and Amazon at global conferences and webinars. He is also the co-author of the Amazon bestseller Cheaper Easier Direct.
In this episode… Online businesses face shrinking profits, rising costs, and competition from global brands. Consumer spending has dropped while brands are pressured to lower prices. How can companies adapt and stay profitable in a crowded and volatile market?
According to e-commerce expert and AI innovator Chad Rubin, brands must rethink traditional pricing strategies by using data-driven insights and AI-powered tools. Pricing should be dynamic, not fixed, allowing businesses to capture more value while meeting consumer demand in real time. Chad highlights the importance of leveraging data as a core business asset, adopting AI to automate cognitive tasks, and embracing experimentation rather than clinging to outdated practices.
In the latest episode of What The Teck?, Rolando Rosas and Dave Kelly welcome Chad Rubin, Founder and CEO of Profasee, back to discuss AI-powered pricing in e-commerce. Chad shares how dynamic pricing can drive profitability, the dangers of false AI claims in the marketplace, and how to train AI with personal content.
Dr. Mike Perko, PhD, is the Founder of 500 Fist Bumps, an initiative that promotes trust, connection, and well-being among youth. He is also a Professor of Public Health Education at the University of North Carolina at Greensboro (UNCG). In 1994, Dr. Perko developed the Survey to Predict Adolescent Athlete Dietary Supplement Use, which is used by researchers worldwide. As a highly rated speaker and authority figure in public health, he has authored over 200 articles on health and fitness and written three books.
In this episode… Many people underestimate how early-life habits and social environments influence their health, mobility, and mental well-being in later years. Declining physical activity, limited community connection, and preventable chronic conditions are increasing healthcare costs and diminishing quality of life. How can we build healthier, more connected communities that improve longevity and daily function?
According to public health educator and researcher Dr. Mike Perko, preventative healthcare must start before adulthood. Low-cost, accessible actions like daily walks and groundwork for bone strength can sustain physical health, while fostering social connections can improve mental well-being. Dr. Perko urges community leaders to reintroduce physical education in schools, address social determinants of health, and encourage corporate investments in community health.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly welcome Dr. Mike Perko, Founder of 500 Fist Bumps, back to discuss building healthier communities and preventing chronic illness. Dr. Perko discusses the value of early intervention in developing healthy habits, the impact of walking and physical movement on longevity, and the role of social determinants in shaping overall well-being.
Steve Cadigan is a Talent Advisor at Cadigan Talent Ventures, which helps top organizations and leaders build compelling talent solutions for the digital era. As a keynote speaker on the future of work, he has been at the forefront of global talent strategy and company culture for the past 30 years. Steve was LinkedIn’s first Chief HR Officer, having scaled the company's talent from 400 to 4,000 in 3.5 years.
He is the author of Workquake and has been recognized as an exceptional world-class performer in culture by The Wall Street Journal, Fortune magazine, and other publications. In 2021, Steve was recognized as being among the top 200 Global Thought Leaders in the world of people and talent.
In this episode… As artificial intelligence takes over the workplace, many professionals and students are questioning the value of traditional education and wondering how to prepare for a future that seems increasingly unpredictable. With AI disrupting both blue- and white-collar jobs, and universities lagging behind in adapting to the digital age, how can individuals stay relevant?
Former HR executive Steve Cadigan urges professionals to become students of AI, develop uniquely human skills like empathy and communication, and prioritize adaptability over pursuing specific career paths. While AI is currently being used to cut jobs and costs, the real opportunity lies in creating new value and guiding others through the transition. Additionally, countries like China are accelerating AI-backed development through state-backed efforts and massive educational investments, graduating more AI-trained professionals than any other nation. This should prompt professionals in the US to accelerate innovation.
In the latest episode of What The Teck?, Rolando Rosas welcomes Steve Cadigan, Talent Advisor at Cadigan Talent Ventures, back to discuss the impact of AI on education, work, and society. Steve talks about economic growth in super cities, concerns surrounding AI’s power and influence, and the ethical concerns of AI exposing personal data during the hiring process.
Helen Polise is the Owner, Director, and Executive Producer of Muthership Productions, a company specializing in storytelling, lifestyle, healthcare, fashion, and testimonials. She is also the Founder and CEO of Socialize, a community for social media creators. As a professional director and interviewer, Helen has worked with notable brands like Blistex, Conair, and NFL Alumni to create engaging, cross-channel videos. As a video content creator and self-proclaimed social media guru, she is known as the TikTok Teacher, sharing her learnings via tutorials on TikTok.
In this episode… The social media landscape is flooded with millions of daily uploads, so creators often struggle to stand out, connect meaningfully with their audiences, and earn a sustainable income. Many aspiring influencers follow trends and expert advice with limited engagement or long-term followers. With such a saturated and fast-paced environment, how can creators find their voice, build trust, and turn passion into profit?
According to social media educator Helen Polise, content creators can build a loyal following by leaning into their authentic purpose. She emphasizes the value of educational content, stating that videos offering tangible value drive deeper engagement and long-term follower growth. Helen recommends investing years in building trust before monetizing content and encourages creators to explore indirect income streams like speaking gigs and brand partnerships. Influencers can also structure content with compelling hooks and deliver on promises to sustain viewer attention and inspire action.
In this episode of What The Teck?, Helen Polise of Muthership Productions and Socialize returns to talk with Rolando Rosas about building a lasting presence as a TikTok content creator. Helen explains how she found her niche through teaching, why she prioritizes community over quick monetization, and how she leverages production expertise on commercial sets.
René Rodriguez is a renowned keynote speaker, leadership advisor, and the best-selling author of Amplify Your Influence, which offers practical strategies to enhance communication and leadership skills. With over 27 years of experience, he has applied behavioral neuroscience to address leadership, sales, and change management challenges. René created the AMPLIFII™ course, a methodology that has trained over 100,000 professionals worldwide.
In this episode… In today’s hyperconnected world, the constant barrage of notifications, digital content, and virtual interactions has left many struggling with shortened attention spans, weakened interpersonal connections, and difficulty staying present. As more professionals transition to remote and hybrid work, how can we reclaim focus, foster meaningful connections, and lead effectively?
According to behavioral neuroscience expert René Rodriguez, storytelling, social media, and virtual communication impact how the brain processes and stores information. To reclaim focus, he suggests reducing social media consumption and replacing it with activities that stimulate creativity, such as puzzles or focused time blocks for thinking. Through attention-narrowing exercises, like staring at a single point to build concentration and the “40 for 30” technique — giving someone 40 volts of full attention for 30 seconds — leaders can foster meaningful interactions. René also recommends employing narrative storytelling techniques and upgrading your virtual setup to enhance presence, engagement, and communication.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly sit down with René Rodriguez, who talks about the neuroscience behind influence and communication. René explores the effects of doom scrolling, how leaders can counter negativity bias through storytelling, and how to maintain an optimal tone during interactions.
Andrea Sullivan is the CEO of vYve by Vayner, a high-performance accelerator program for entrepreneurs and C-suite executives. She is also a Professor in the Masters in Branding program at the School of Visual Arts and serves as a board member at Creative Spirit, the Ad Council, and the United Nations Association of New York. Before joining vYve by Vayner, Andrea was the Chief Marketing Officer at VaynerX, where she built C-suite communities and managed Gary Vaynerchuk’s marketing programs.
In this episode… Today’s leaders are facing pressure like never before. With rapid changes in technology, cultural dynamics, and social media, CEOs and entrepreneurs are feeling the heat, and many admit that this stress impacts their decision-making and overall well-being. How can leaders rise above the chaos and create brands that resonate in today’s market?
According to leadership development and branding expert Andrea Sullivan, leaders can navigate these challenges by embracing vulnerability, self-awareness, and authenticity. She emphasizes the importance of leading from the heart, connecting with culture, and creating safe environments where people feel seen. Additionally, prioritizing organic storytelling over high-production messaging can foster deeper engagement and lasting brand loyalty. Leaders must also be willing to let go of their egos, build trust across teams, and maintain continuous introspection to evolve.
In today’s episode of What The Teck? Rolando Rosas and Dave Kelly chat with Andrea Sullivan, the CEO of vYve by Vayner, about building authentic leadership in a digital-first society. Andrea explains the role of emotional intelligence in brand building, the importance of vulnerability, and how to build a dynamic culture from the top down.
Derek Gaunt is a Negotiations Trainer and Coach at The Black Swan Group, a consulting firm specializing in negotiation strategies rooted in hostage negotiation principles. With 29 years of law enforcement experience, including 20 years leading hostage negotiation teams in the Washington, DC, area, he has trained organizations globally on applying hostage negotiation principles to business and leadership. Derek is also the author of Ego, Authority, Failure©.
In this episode… Closing deals and winning negotiations can feel like an uphill battle, especially when clients are hesitant, defensive, or unresponsive. Many business professionals unknowingly create resistance by using the wrong approach, like pushing for a "yes" too soon, failing to address unspoken objections, or relying on email instead of in-person communication. How can you use proven negotiation techniques to turn difficult conversations into fruitful deals?
According to former hostage negotiator Derek Gaunt, business professionals can close more deals by applying hostage negotiation techniques to their pitches. He advises beginning with an “accusations audit,” which acknowledges potential objections up front to reduce resistance from prospects. Rather than trying to secure the deal too soon with questions requiring a “yes” response, you can ask “no-oriented” questions phrased like “Would you be against…?” to make clients feel in control and more willing to engage. Derek also suggests testing verbal agreements at least twice to ensure commitment and prevent last-minute roadblocks in negotiations.
In this episode of What The Teck?, Rolando Rosas interviews Derek Gaunt, Negotiations Trainer and Coach at The Black Swan Group, about applying hostage negotiation strategies to business deals. Derek explains why emotions dictate responses in negotiations, how to identify manipulation, and the role of the amygdala in facilitating difficult conversations.
James Thomson is the Managing Partner at Equity Value Advisors, where he advises brand executives and investors on accelerating e-commerce revenues and aligning distribution and pricing strategies. He serves on the boards of and invests in companies such as Mamenta, Davinci Micro Fulfillment, and MAVI.io. Previously, James was the Chief Strategy Officer at Buy Box Experts, a managed services agency that assists brands in optimizing their online sales channels as well as investors of businesses selling on Amazon. Before Buy Box, he served as the Business Head of Amazon Services, the division responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace, and he was the Senior Manager for Fulfillment by Amazon (FBA).
In this episode… Amazon has evolved beyond just a marketplace; it is now a data-driven company that leverages first-party consumer insights to dominate digital advertising. As generative AI reshapes online shopping, Amazon uses its vast data resources to enhance customer experiences, refine search results, and expand its advertising reach. How can retail-first brands break into this competitive space?
While Walmart remains a major player in retail, its e-commerce strategy differs significantly from Amazon’s. Rather than directly competing, Walmart focuses on converting its in-store shoppers into online customers, leveraging its physical presence to drive digital growth. However, many traditional retail brands struggle to adapt to Amazon’s algorithm-driven marketplace, where competitor brands thrive by optimizing keywords, pricing competitively, and constantly innovating. According to Amazon veteran James Thomson, brands that invest in data-driven decision-making, continuously refine their product listings, and adapt to Amazon’s evolving algorithms can increase visibility and outperform competitors.
In this episode of What The Teck?, James Thomson, the Managing Partner at Equity Value Advisors, joins Rolando Rosas to discuss the shifting dynamics of Amazon’s online marketplace. He explains Amazon’s evolving role in social commerce, how Amazon uses first-party data to influence customer experiences, and the importance of blocking out your calendar for family time.
Ellen Frank-Miller, PhD, is the Founder and CEO of WORC (Workforce & Organizational Research Center), an applied research and evaluation consultancy creating an inclusive economy for worthwhile jobs. She has spent her 30-plus year career collaborating with employers, investors, national advocates, and community-based organizations to enhance jobs and make them more accessible.
As an organizational scholar, Ellen spent 15 years in human resource consulting, creating evidence-based programs and policies. Before launching WORC, she founded and led the Workforce Financial Stability Initiative at Washington University’s Social Policy Institute.
In this episode… Decades of research have shown that higher-paying jobs and profit-sharing programs for frontline workers lead to increased engagement and retention and a healthier bottom line for organizations. Yet, many companies hesitate to implement these incentives, not recognizing their widespread value. How can frontline managers effectively communicate the advantages of these initiatives to executives while aligning them with company goals?
According to workforce researcher Ellen Frank-Miller, companies that align employee ownership programs with performance observe frontline workers taking responsibility for their contributions. These incentives encourage employees to pursue professional development opportunities and further their careers. Ellen advises frontline supervisors to communicate openly with their team and collaborate with them to solve problems. They can then convey the results to executives to foster a dialogue about profit-sharing and employee ownership plans. While implementing these incentives into larger corporations may involve legislation, smaller, locally owned businesses can integrate them into their succession plans.
Welcome back to What The Teck? as Ellen Frank-Miller, PhD, Founder and CEO of WORC (Workforce & Organizational Research Center), returns to talk with Rolando Rosas about how employee ownership programs benefit companies and workers. Ellen explains how to align employee incentives with organizational goals, her research into human capital management and value creation, and how to invest in frontline employees and give them opportunities.
Kaila Uli is an e-commerce business builder and the Founder of Puffie Slippers. She also founded Brillies.co, a vintage and retro sunglasses brand she lost in a cyber attack. As a TikTok content creator, Kaila educates entrepreneurs on building their businesses.
In this episode… Some small business owners believe they’re safe from cyber attacks because of their size. Yet, 50% of attacks occur against small businesses since attackers aren’t always after just revenue. How can online business owners mitigate these threats and recover their companies?
After multiple failed business ventures, content creator and online entrepreneur Kaila Uli was confident her next company would prosper. However, an unexpected cyber attack from a competitor caused her to lose everything. The attackers flooded her site with bots, overwhelming the servers and kicking her offline. Kaila recommends investing in services like Cloudflare, which can limit excessive traffic directed at a network or server during an attack and ensure your business remains online. You can also purchase cyber insurance to secure personal information and pixel data.
In today’s episode of What The Teck?, Rolando Rosas speaks with Kaila Uli, the Founder of Puffie Slippers, about how she navigated a cyber attack and rebuilt her online presence. Kaila also talks about generating sales from viral content, how to acquire capital for a new business venture, and firsthand insights into multilevel marketing schemes.
Steven Schneider is the Co-founder and CEO of TrioSEO, which helps SaaS and B2B brands create content that generates high-intent organic traffic. Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and helped scale a collection of brands by 500% to seven figures in three years.
In this episode… In a digital world overflowing with content, how can businesses ensure they stand out and capture audience attention? With nearly 95% of online content receiving no clicks, it’s not enough to create content arbitrarily. What strategies can marketers employ to improve their visibility and engage their target audience?
Rather than trying to fit as many keywords as possible into one piece of content, SEO master Steven Schneider suggests conducting in-depth keyword and customer research to develop a central topic. This allows you to create high-intent, ROI-focused content to achieve brand goals. Additionally, building backlinks is an evergreen SEO strategy that can boost you to the first page of search results by generating credibility and authority.
Welcome back to What The Teck? as Rolando Rosas and Dave Kelly invite Steven Schneider, the Co-founder and CEO of TrioSEO, to discuss SEO strategies for e-commerce brands. Steven talks about maintaining caution when employing AI for content generation, how Amazon has gained trust in the marketplace, and how to build customer trust.
Mina Elias is the CEO of MMA Nutrition, a seven-figure Amazon dietary supplement brand. With the expertise he gained from growing his supplement brand, he founded PPC University, where he serves as the Head Instructor to other Amazon sellers. Mina is also the Founder of Trivium Group, an agency dedicated to helping brands scale profitably on Amazon.
In this episode… Is Amazon worth the investment? As digital marketplaces continue to evolve, many brands wonder if Amazon remains the unrivaled platform for sellers, especially when facing competition from platforms like TikTok and Walmart. With changing market dynamics and seller challenges, what makes Amazon the most attractive option for entrepreneurs?
According to MMA fighter turned seven-figure Amazon seller Mina Elias, Amazon is the most frequented online retail store for consumers. Although most Amazon sellers only reach approximately $100,000 in annual sales, you can scale to multiple millions by understanding customer preferences and market dynamics. Mina emphasizes innovating your products consistently to remain relevant among similar products. You must also develop strategic pricing structures, ensuring you price products within the standard ranges for your category.
Tune in to this episode of What The Teck? as Rolando Rosas speaks with Mina Elias, the CEO of MMA Nutrition, about competing for profitability on Amazon. Mina talks about Amazon’s partnerships with social media platforms, Amazon’s global dominance in the market, and the factors influencing profitability on its platform.
Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.
In this episode… Pouring your money into Amazon Advertising only to find your products on the last results page can be frustrating. Experimenting with various SEO and PPC strategies is crucial for adapting to Amazon’s algorithm and marketplace changes. Once you’ve employed these strategies, how can you measure the results?
Seven-figure Amazon brand owner Colin Raja says that by grouping, assigning, and placing keywords appropriately, you can increase your rankings and reduce CPC costs. The search query performance page allows you to view your keyword rankings, click shares, and competitor data to evaluate conversion rates and make adjustments accordingly. Colin recommends monitoring performance continuously to determine ranking progressions, sales attributions, and budget appropriately.
In the final installment of the What The Teck? Amazon product ranking series, Colin Raja, the Owner of RIMSports, joins Rolando Rosas to talk about measuring the results of your advertising efforts. Colin shares examples of high-performing PPC campaigns, the importance of experimenting with various campaign tactics, and how to assess brand analytics through search query performances.
Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.
In this episode… Before launching products on Amazon, you must identify the keywords required to rank and generate optimal sales. How can you optimize your keyword rankings on the backend of your site to maximize conversions and sales?
Having tested various keywords in his Amazon business, Colin Raja recommends identifying your competitors’ keyword strategies to stay ahead consistently. Each keyword consists of scores like relevancy, sales, item type, rating, and review. To enhance your site's performance, it's essential to identify which competitor brands ranked in the top 10 and then individually prioritize your keywords based on their supporting words. Deconstructing keywords separately allows you to perform higher in your category.
In the second installment of the What The Teck? series on improving product rankings, Rolando Rosas welcomes Colin Raja, the Owner of RIMSports, back to discuss his keyword ranking strategy. Colin describes how to prioritize keyword types to improve your rankings, how to boost conversions and sales with high-performing keywords, and the keyword discovery process.
Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.
In this episode… Investing thousands of dollars into an Amazon product launch only to watch it fail can be disheartening. Yet more sellers have experienced this following Amazon’s algorithm changes, which reconfigures SEO rankings. How can you navigate these updates to boost your product rankings?
With Amazon’s new keyword update, brands have noticed that even the most basic keywords aren’t ranking, and their products aren’t performing to previous standards. Data-driven Amazon seller Colin Raja explains that Amazon requires brands to assign their keywords to specific categories and subcategories to compete against those with similar products. This entails restructuring your SEO strategy on the backend of each product to align with Amazon’s categories and browser nodes. You can then relaunch your products by linking keywords to social ads like TikTok and Instagram.
In this episode of What The Teck?, Colin Raja, the Owner of RIMSports, joins Rolando Rosas for the first segment of a three-part series about improving your product rankings. Colin talks about social signals, keyword linking, and how Amazon’s keyword ranking updates impact future product launches.
James Morrison is the Senior Director of Security Programs at Intelisys, a hybrid technology distributor owned by ScanSource. For more than 20 years, he was a Computer Scientist for the FBI, where he served as a local tech expert to Special Agents and Task Force Officers, assisted in computer intrusion investigations, and reverse-engineered software to determine the source and purpose of malignant codes. James was also a UNIX/Database Administrator with the US Air Force.
In this episode… The internet’s rapid growth has fueled elaborate and sophisticated cyber attacks using AI, which can hack into company software systems at alarming speeds. With the rising rate of threats and attacks, companies struggle to identify vulnerabilities, and 71% of organizations lack knowledge of proper cybersecurity measures. How can you cross-collaborate with internal teams to build a robust cybersecurity program for your business?
Having successfully managed major cyber threats to the FBI, computer scientist James Morrison understands firsthand the dangers of relying solely on insurance companies to mitigate damage caused by attackers. The companies often don’t reimburse everything, and they can’t cover reputational damages or devastation resulting from individuals exploited by the attackers. Instead, companies must take a proactive approach by advocating for robust security measures. This involves separating IT from security efforts, aligning these efforts with organizational goals, obtaining external expertise, and communicating company threats in a universal language.
Welcome back to What The Teck? with Rolando Rosas, who interviews James Morrison, the Senior Director of Security Programs at Intelisys, about the importance of security in protecting your company from growing cyber threats. James delves into the sophistication of modern attacks, the cyber threats that plague the FBI, and why companies struggle with cybersecurity.
Sharon K. Gillenwater is a SaaS startup advisor, mentor, and coach for aspiring tech entrepreneurs. As a tech startup founder and executive, she built, scaled, and sold Boardroom Insiders — an award-winning Inc. 5000 SaaS business intelligence platform — for $25 million in 2022. Sharon recounts this journey in her book Scaling With Soul. After gaining experience in the tech and marketing space in San Francisco, she became an independent consultant working for major tech companies, including Cisco, Microsoft, Oracle, Adobe, Sun Microsystems, and Google.
In this episode… Founding a business with investments from venture capital may make the process easier initially, but when it comes time to sell the company, you may not receive your fair share of the equity. How can bootstrapping your company lead to greater returns upon exiting?
SaaS advisor and founder Sharon K. Gillenwater founded her VC-backed email newsletter company during the peak of the dot-com bubble. When the bubble burst, her investors dropped her business as a portfolio company despite Sharon’s attempts to restructure the business model. With this valuable lesson, she bootstrapped her next company, scaling it fast until she was approached by a private equity firm that offered to purchase the business. The exit process was grueling, but Sharon walked away with $9 million after a final sale of $25 million, a significantly higher personal return than if her company had been backed by VC. Bootstrapping your business allows you more control over each step of the process, from scaling to selling.
Join Rolando Rosas and Dave Kelly in the latest episode of What The Teck? as they interview SaaS startup advisor and founder Sharon K. Gillenwater about selling her bootstrapped tech company. Sharon discusses the rising number of bootstrapped tech companies, how bootstrapping differs from venture capital, and how to integrate your team into an exit by offering them a portion of the equity.
Julian Ghadially is the Founder of Margin Geek, an AI-driven company that automates product decision-making for distributors and wholesale-driven e-commerce sellers. As a former strategy consultant, he spent his career helping large companies develop growth and enterprise initiatives. Julian holds a master’s degree in machine learning from the University of Texas at Austin.
In this episode… AI is expected to surpass human intelligence in the coming decades, raising ethical questions about its role in job functions. How can you leverage AI in your business while considering its potential, dangers, and limitations?
From creating scroll-stopping content and improving sales team performance to detecting early-stage cancers, AI has countless use cases. It can streamline these functions by personalizing customer experiences through tailored recommendations and using predictive analytics to forecast trends and customer behaviors. Yet since AI is still in its infancy, the data may not be completely accurate. AI pioneer Julian Ghadially advocates for an integrated approach in which humans collaborate with AI to enhance business processes. This involves testing and learning various models by consistently refining prompts and data for usage.
In today’s episode of What The Teck? Rolando Rosas sits down with Julian Ghadially, the Founder of Margin Geek, to talk about the future of AI in business processes. Julian shares how AI can augment human work, its impact on operational efficiency, decision-making, and innovation, and how to avoid costly mistakes when implementing the technology.
Dolf de Roos is a real estate expert who teaches professionals to generate passive income and wealth by investing in real estate. With over 40 years of experience in the field, he has published 11 best-selling books, including Real Estate Riches,and has worked with Robert Kiyosaki to write the Rich Dad’s Advisors series on real estate. Dolf also teaches at events and institutions in over 16 countries, including Tony Robbins’ Wealth Mastery. He has been featured on over 5,000 global radio stations, and in 2003, he became a Visiting Professor of Real Estate at the University of North Texas.
In this episode… Real estate has become a popular avenue for generating wealth as people stray away from traditional employment. Yet volatile markets, depreciated properties, and vacant spaces have made it challenging for people to establish recurring revenue and achieve long-term success. What strategies can you employ to create passive income and live the life of the wealthy?
After obtaining his PhD, real estate investor and coach Dolf de Roos realized that traditional education wouldn’t make him wealthy. He studied the habits and strategies of upper-class professionals and began leveraging his degree as a problem-solving tool for creative wealth generation. Dolf maintains that while many are hesitant to request a loan from the bank, you can develop a partnership with these institutions by offering them a stake in your investment. Additionally, the number of vacant and abandoned properties has increased since people began working from home, so observing market trends and behaviors allows you to convert these properties into value-generating investments.
Tune in to this week’s episode of What The Teck? as Rolando Rosas and Dave Kelly invite real estate expert Dolf de Roos to speak about leveraging real estate to generate wealth. Dolf shares his strategies for identifying lucrative properties, his role in Rich Dad Poor Dad and the book’s cultural resonance, and why he recommends restructuring traditional financial strategies in real estate.
Neil Patel is the Co-founder of Neil Patel Digital, where he helps companies grow through innovative digital strategies. His clients include renowned companies like Amazon, Microsoft, Airbnb, Google, NBC, and SalesForce. As a New York Times best-selling author, Neil has been named a top influencer on the web by The Wall Street Journal and one of the top 10 marketers by Forbes. President Obama has recognized Neil as a top 100 entrepreneur under 30, and the United Nations recognized him as a top 100 entrepreneur under 35. He has spoken at over 310 global conferences and hosts the Marketing School podcast.
In this episode… The digital marketing space is inundated with complex algorithms, an endless sea of competitors, and content that seems to evaporate unnoticed. In the digital world's hustle and bustle, how can the average creator navigate through the noise and leave a lasting impression?
According to industry-trusted digital marketer Neil Patel, AI has overpowered the content creation space, so content creators must test and learn various AI-driven platforms to remain competitive in the rapidly shifting landscape. Yet many industry professionals overestimate AI’s capabilities, so recognizing its limitations and integrating personal creativity into the process is crucial. Additionally, content creators often overlook less popular platforms like Facebook or Pinterest, focusing exclusively on Instagram and TikTok. Demand Sage has reported that the average consumer spends two hours and 27 minutes a day on social media and uses 6.6 social media networks. Digital marketers can reach a wider audience by expanding content creation to diverse social platforms.
In today’s What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Neil Patel, the Co-founder of Neil Patel Digital, to discuss the evolution of content creation and the digital marketing landscape. Neil addresses the effectiveness of lead generation, the value of a podcast for digital marketing, and how to increase sales on Amazon.
Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode… Are you struggling to keep your Amazon products in the spotlight and ahead of the competition? A strategic approach to Amazon sponsored ads can make your brand visible and increase sales. What role do sponsored display ads play in this process, and how can you incorporate them into your strategy?
Having worked at the helm of Amazon sponsored ads, former executive Nick Gezzar understands the secrets behind influential sponsored ads strategies. He emphasizes the value of a tiered approach, beginning with sponsored products, followed by sponsored brands, and employing sponsored display ads as the finishing touch. Sponsored display allows you to position your products above your competitors by promoting category bestsellers and upselling similar products. For instance, leading companies like Black & Decker and HP have acquired significant real estate on the platform by positioning their products strategically to appear on competitors’ PDPs. This ensures instant visibility and potential sales.
Join Rolando Rosas for the final installment of the What The Teck? Amazon sponsored ads series with Nick Gezzar of Gezzar Consulting. In this episode, Nick talks about optimizing sponsored display ads. He also touches on product positioning, defensive advertising strategies to keep competitors at bay, and the common sponsored display myths.
Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode… While sponsored products promote visibility on the first page of Amazon’s search results, sponsored brands build exposure and awareness. What is the secret to profitability with sponsored brands?
Sponsored brands give Amazon sellers a pervasive presence on the platform and other sites, ensuring your products appear first in your selling category. Former Amazon Ads executive Nick Gezzar advocates for a unified Amazon Ads strategy that integrates both sponsored brands and products. Each tactic for sponsored ads should align with your overall approach and goals, so creative campaigns must be deliberate and calculated. A comprehensive strategy also entails structuring your Amazon storefront to feature top-selling products first, leading to more clicks, views, and purchases.
In the third installment of the What The Teck? Amazon Ads series, Rolando Rosas continues his discussion with Nick Gezzar about maximizing the impact of Amazon sponsored ads. Nick talks about practical examples of sponsored brand campaigns, how to place ads and bid on keywords, and sponsored brands’ new vertical video feature.
Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode… When it comes to the digital landscape, why do some products sell while others rarely receive traffic? It all comes down to visibility, especially on a vast marketplace like Amazon, where appearing on the first page is key. What's the secret to landing that coveted spot, and can sponsored products really make a difference?
According to ex-Amazon employee Nick Gezzar, sponsored products can make or break your sales, and developing a calculated strategy ensures consistent relevance. When capitalizing on this advertising strategy, prioritize your top-selling products to maximize sales and ROI. Additionally, Amazon’s search algorithm boosts high-rated products, so bidding on relevant keywords related to these products enhances visibility in search results. Your keyword strategy should be targeted toward your customers and contain related search terms from competitors.
In this episode of What The Teck?, Nick Gezzar of Gezzar Consulting LLC returns for the second installment of the sponsored product series. Nick explains why brands must dominate the first page of Amazon’s search results, how to bid on specific keywords, and how category searches can target customers with granularity.
Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode… 90% of shoppers never venture beyond the first page of search results, so gaining immediate visibility is crucial for Amazon brands. How can you ensure your products make it onto the first page while maintaining profitability?
With deep insights into Amazon’s search algorithms, Nick Gezzar says that sponsored ads are foundational to a brand’s visibility on the platform. He suggests beginning with sponsored products to establish a solid framework for your ad strategy before gradually implementing sponsored brands and display ads for broader exposure. While running campaigns, you can target misspelled versions of common keywords to capitalize on consumer search behavior and attract additional traffic at a lower cost, ensuring first-page visibility. By allocating your budget equally between sponsored products, brands, and display ads, you can maximize coverage and profitability.
Today on What The Teck?, Rolando Rosas chats with two-time guest Nick Gezzar of Gezzar Consulting LLC about the new age of Amazon advertising. Nick shares the intricacies of Amazon’s search algorithms, why sponsored ads are mandatory, and how sponsored ads boost organic search results.
Blake Lawson is a Fractional COO at FullViz, where he provides operations leadership to growth-stage companies. With a track record of scaling businesses and building teams, he's worked in operations and product development roles with industry giants like Target, Amazon, and SAP. Blake's insights stem from firsthand experience in cutting-edge retail practices and transformation strategies.
In this episode… With inflation on the rise, retailers must develop strategies to retain consumers while maintaining profitability. This includes integrating new technologies to address consumer needs and adapt to a shifting market. What strategies do retail giants concoct behind the scenes, and what can you learn from their efforts?
With hands-on experience driving profitability for Amazon’s grocery and apparel arms, Blake Lawson discloses the operational secrets of AmazonFresh and Prime Now, including their banana alarm strategy that alerted the retailer to critical stock shortages. This inventory management approach drives sales consistency and customer retention. Retailers can also integrate AI and augmented reality into their operations to personalize the shopping experience and lower costs. Additionally, while offering free returns is considered a fundamental customer service strategy, they’re often costly, so finding a balance by incorporating limits is crucial to long-term sustainability.
Join Rolando Rosas in this episode of What The Teck? as he sits down with Blake Lawson, the Fractional COO at FullViz, to talk about the winning strategies of prominent retailers. Blake shares the positive impacts of inflation on retailers, how to leverage data to understand customer motives, and the future of cashier-less shopping.
Steven Pope is the Founder of My Amazon Guy (MAG), a full-service marketing agency known as the “Wikipedia of Amazon knowledge” that serves 300-plus brands. MAG provides over 1,500 tutorial videos on YouTube, educating hopefuls on how to grow sales on Amazon. Steven helps clients grow through onsite and offsite channels, including SEO, SEM, and social media. With over a decade of experience in corporate marketing and e-commerce, he’s worked for multiple product brands, including serving as the Digital Marketing Manager for APMEX, Inc., which achieved 10 million additional website visits under his direction.
In this episode… According to a study conducted by Marketplace Pulse, only 0.003% of the top 50 Amazon sellers reach $100 million in sales, and only 23% of the platform’s bottom sellers achieve $100,000. These astoundingly unfavorable statistics are often influenced by Amazon’s shifting logistics landscape in response to competition. How can you achieve profitability without exhausting your resources?
Having sold an Amazon brand after experimenting with various product categories, Steven Pope says that while Amazon is still the industry giant, platforms like TikTok and Walmart are rising in consumer popularity. Amazon sellers must diversify their portfolios and sell on multiple e-commerce platforms. However, as competition thickens, Amazon will raise its fees, so you should respond by identifying new products and categories to remain nimble and innovative. Additionally, while Steven once disputed retail arbitrage, he now maintains that you can make hundreds and thousands of dollars a month by buying and selling profitable products from other retailers.
Join Rolando Rosas in the latest episode of What The Teck? as he sits down with Steven Pope, the Founder of My Amazon Guy, to talk about selling on Amazon in a shifting landscape. Steven addresses the future of the platform, the importance of embracing and learning from strategic failures, and the characteristics of successful Amazon sellers.
CJ Rosenbaum is an Attorney and Partner at Rosenbaum & Segall, PC, which helps Amazon sellers protect their accounts from suspensions and trademark, patent, and copyright infringements. With over 25 years of experience representing entrepreneurs, he has written six books on Amazon product sales and account suspensions and has participated in dozens of global Amazon speaking events. Before venturing into the Amazon space, CJ was a trial lawyer. He has been quoted about Amazon suspensions and appeals in publications and media outlets, including Forbes, CNBC, FOX Business, The Wall Street Journal, Bloomberg, Huffington Post, International Business Times, Daily Journal, and The Seattle Times.
In this episode… Losing money to an unauthorized Amazon seller can be infuriating, and going head-to-head with them in court may seem enticing. While brands that take this route may win in the end, it’s an arduous process that’s rarely profitable. How can you protect your brand against third-party sellers and adapt to the changing landscape?
Having spent his career in the trenches of the Amazon legal space, CJ Rosenbaum recognizes the risks and hidden stipulations behind legal proceedings. Before filing a lawsuit, he says to conduct asset searches to ensure you can receive payment upon winning the case. After evaluating the assets, you may find that the third-party seller lacks the funds to compensate you appropriately. In this case, rather than fighting it out in court, include your exclusive distribution rights in your warranty, denying third-party sellers delivery rights. This gives you the legal right to remove these sellers from your listing.
In the latest episode of What The Teck?, Rolando Rosas interviews CJ Rosenbaum, an Attorney and Partner at Rosenbaum & Segall, PC, about Amazon legal regulations. CJ explains Amazon’s algorithm changes, the ramifications of the FTC lawsuit against Amazon, and the challenges of becoming profitable on Amazon.
Adriana Rangel is an Amazon Seller and the host of the Serious Sellers Podcast at Helium 10, which empowers entrepreneurs to start and scale businesses on Amazon. She became the first Latina to represent Helium 10 as a brand evangelist. As an Amazon seller and marketer, Adriana leverages branding and technology to grow her brand internationally across Amazon, Walmart, and her e-commerce site. She has spoken at multiple e-commerce events and offers coaching and consulting services to professionals interested in launching an Amazon brand.
In this episode… Amazon is gaining rapid popularity in Mexico, overtaking the country’s main media channels. Additionally, the NAFTA Treaty has reduced the barrier to entry for brands in the US. How can sellers break into this emerging market?
Mexico is a less competitive and more cost-effective market, making it attractive to companies in North America and beyond. With deep involvement in Mexican market trends, Adriana Rangel says you can create global product listings on Amazon. Yet to scale a brand in this market, you must develop inventory warehouses and fulfillment centers in Mexico. Adriana also notes that consumer cultures vary between countries. For instance, purchasing habits differ between Spanish speakers in the US and native Spanish speakers in Mexico, so your branding, messaging, and marketing must target each market appropriately. When starting out, Adriana recommends leveraging a Mexican agency to help you navigate the regulations.
In this episode of What The Teck?, Rolando Rosas speaks with Adriana Rengel, an Amazon Seller and podcast host at Helium 10, who shares insights into the Amazon market in Mexico. Adriana explains how selling in this market differs from selling in the US, the cultural significance of Mexico’s nearshoring boom, and how to break into the market without paying additional taxes.
Jason Friedman is the Founder and CEO of CXFormula, which specializes in helping fast-growing entrepreneurial companies gain a competitive edge by enhancing customer experiences. Recognized as Ernst and Young's New Jersey Entrepreneur of the Year in Business Services, his portfolio includes work with prestigious brands like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, and Disney. Before diving into the world of customer experience, Jason built various business ventures, including shoveling snow and building elevated beds for fellow college students, which he grew into a million-dollar business.
In this episode… The entertainment industry has gained a reputation for crafting memorable encounters through shared experiences. From tailgating at concerts to capturing moments in photos and videos, everyone’s journey is unique. What can brands learn about the customer experience from the entertainment industry?
Having worked alongside Fortune 500 brands, celebrities, and artists, customer experience entrepreneur Jason Friedman maintains that it’s not about creating an interesting product or service. Instead, you must demonstrate interest in your customers’ wants and needs to personalize their experiences. When positioning your product or service in front of your target customers, guide their journeys by focusing on the desired end results and the feelings associated with those objectives. Jason equates customer personas with fictional characters, stating that you must learn about your customers the way actors study their characters.
In the latest episode of What The Teck? Rolando Rosas invites Jason Friedman, the Founder and CEO of CXFormula, to speak about creating next-level customer experiences. Jason shares how to convey a compelling brand story, why the customer experience is a collaborative process, and how to generate customer loyalty.
Jason Mandel is the Founder and CEO of Mandel Family Office, a firm dedicated to providing comprehensive financial services to high-net-worth individuals and families. As a Wall Street insider and private financial advisor, he has held senior positions at the LeFrak Organization, D.E. Shaw, and Cantor Fitzgerald. Jason has over 25 years of entrepreneurial experience in financial services and risk management. Additionally, he is the President of Caretrust Financial and the author of DEMAND TRANSPARENCY: Stop Wall Street Greed and Rising Taxes From Destroying Your Wealth.
In this episode… Traditional investment vehicles are primarily controlled by Wall Street and overseen by corporate entities that levy a charge to administer your equity and bond portfolios. These corporate entities derive profits from your investments even in a bear market, and they advocate a wait-and-watch approach while you continue to experience losses. How can you build and maintain wealth without relying on Wall Street?
Former Wall Street executive Jason Mandel realized there had to be a way to invest without losing considerable amounts of money in the process. After leaving the Wall Street scene, he discovered absolute return investments. This alternative investment stream involves purchasing untaxed products like life insurance, allowing you to invest and borrow funds with limited loss and risk. These assets generate a higher return and are protected against creditors. By investing in life insurance rather than a traditional 401k, you can receive tax-free income in retirement and leave a monetary legacy for your family.
In today’s episode of What The Teck?, Jason Mandel, the Founder and CEO of Mandel Family Office, joins Rolando Rosas and Dave Kelly to share Wall Street insights and how to invest without risk. Jason reveals the investor secrets Wall Street won’t tell you, the importance of transparency and honesty on Wall Street, and why he left Wall Street after becoming diabetic.
Dr. Randy Ross is the Founder and CEO of Remarkable!, a consulting and advisory firm specializing in team development and organizational health. He is also a speaker, consultant, coach, and the best-selling author of Remarkable!, a leadership parable guiding organizations toward a compelling and collaborative culture. As a former Chief People and Culture Officer, Randy has worked with renowned brands like Chick-fil-A and Keller Williams to inspire and enable people to find passion and purpose in their work, work together, and maximize their impact and influence.
In this episode… With the US social and economic environment in disarray, companies are either laying off or losing their employees. Yet amid the turmoil, nationally celebrated brands like Chick-fil-A and Southwest continue to deliver first-class customer service while retaining their top talent. The solution is company culture. What are the nuances of a robust culture, and how can you apply them to your business?
Having studied applied axiology — the philosophy of value creation — culture driver Dr. Randy Ross maintains that people don’t quit jobs, they quit managers. He defines culture as an expression of values, beliefs, and behaviors each individual must embody to drive transformational change within an organization. Businesses exist to solve problems and improve the human condition, and exceptionally skilled people drive success, so rather than cutting back your talent base, eliminate the processes that hinder your team’s growth. However, sometimes employee layoffs are unavoidable, so Randy advises educating them about the circumstances and providing them with resources to make a smooth transition. When you cultivate employee trust and align your goals, values, and incentives, your team will provide unparalleled customer service in return.
Welcome back to another episode of What The Teck? as Rolando Rosas and Dave Kelly host Dr. Randy Ross, the Founder and CEO of Remarkable!, who talks about building an intentional company culture. Randy shares examples of well-known brands with exceptional employee experiences, his predictions for the future of work culture, and how to navigate competing values.
Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations, including healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society.
In this episode… Companies are inundated with data, and the rapid adoption of AI has allowed them to extract insights. However, as businesses struggle to trace the origin of their data, attribution remains a challenge. Additionally, AI is still in its infancy and requires human input to be utilized effectively. How can you optimize AI to unravel your data for informed decision-making?
As an expert in decoding data, Luke Komiskey imparts the value of AI in writing code and analyzing data sets to identify insights and trends and make the appropriate recommendations. Yet before AI can perform these analytics, you must gather end-to-end data by tracking the customer journey to connect individual touch points. Making impactful decisions to drive business growth requires integrating sound AI and data strategies. Luke recommends transitioning from performing analytics through spreadsheets and other manual work to leveraging AI reporting platforms that allow you to ask insightful, data-driven questions.
In today’s What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Luke Komiskey, the Founder and CEO of DataDrive, to talk about decoding data using AI. Luke shares how Amazon’s use of AI impacts vendors, the meaning of machine learning, and the risks of not investing in AI.
James (Jim) Keyes is a business and social change agent and the Senior Consultant at Back to Space, which promotes STEM education and enrichment. He previously served as the CEO of 7-Eleven and Blockbuster and created a strategic consumer product in collaboration with Walmart. Passionate about aerospace and aviation, Jim has been a pilot for 40 years and is involved in new tech initiatives, including the Hyperspace startup through Lockheed Martin.
As a seasoned board member, he continues to serve on the board of organizations like Rithem, the Dallas Symphony Association, and Education is Freedom, a nationally recognized college, career, and life readiness provider he founded. James is also the author of Education is Freedom, which outlines the importance of education for all.
In this episode… Blockbuster’s demise caused a national uproar. Many people assumed the company’s bankruptcy arose from a failure to keep up with competitors like Netflix, which had adopted streaming services. However, Blockbuster’s collapse stemmed from poor cash flow management during the 2008 recession. How can entrepreneurs persevere through financial hardships?
Having grown up in poverty, progressed to the CEO of two Fortune 500 companies, and managed debt and an economic crisis, adaptable entrepreneur James (Jim) Keyes has seen it all. Entrepreneurs and company executives often don’t recognize that debt occurs in many forms, including failing to return money borrowed from banks and investors and violating credit terms from suppliers. Jim recommends managing cash flow thoroughly and establishing emergency funds to afford interest rate increases. Additionally, education creates business opportunities, so by investing in your education, you’re more likely to raise money for your startup.
Welcome back to the latest episode of What The Teck? as Rolando Rosas and Dave Kelly host James (Jim) Keyes, the former CEO of Blockbuster and 7-Eleven, who shares his experience managing Fortune 500 brands. Jim explains how he gained strength through adversity, the inner workings of the investment market, and how his father influenced his career.
Amina Moreau is the Co-founder and CEO of Radious, an online marketplace that converts houses, apartments, and other residential properties into collaborative workspaces, rentable by the day. As a self-described chronic entrepreneur, she has built numerous companies, including Stillmotion, a five-time Emmy award-winning filmmaking company, Sway Storytelling, and Float Small Business.
In this episode… Research shows that leading organizations have claimed remote work decreases workplace communication, collaboration, productivity, culture, and innovation. However, most of these companies equate remote work with working from home, generalizing the pain points specific to a single definition. While working from home may cause isolation and burnout from an inadequate work-life separation, remote work allows employees to work in accessible locations independent from a traditional corporate office. Learn how monetizing and outsourcing residential homes transforms standard notions of remote work.
With a finger on the pulse of modern-day work trends and demands, Amina Moreau understands that vibrant and optimized workspaces are crucial for employee productivity and creativity. With some residential homes serving as alternative office spaces, employees can select and rent environments that suit their working needs. This solution reduces commute times and carbon emissions, makes work tools accessible in quiet neighborhoods, and allows families to subsidize their rent or mortgages. Additionally, outsourcing homes to remote workers is more profitable than listing them on Airbnb since the demand is consistent. Rather than enforcing return-to-work mandates, organizations should adapt their management styles to these demands and recognize the increased profitability of underutilized office spaces.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly welcome Amina Moreau, the Co-founder and CEO of Radious, to discuss how her platform accelerates remote work. Amina addresses the surge in remote work in response to return-to-office mandates, how Radious generates customer loyalty, and the failures that have shaped her entrepreneurial path.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… During the pandemic, online sales skyrocketed, and brands pivoted rapidly to meet demand influxes. Conversely, when the pandemic ended and people returned to the office, brick-and-mortar retail resurged, leading companies to juggle omnichannel sales simultaneously. Tune in to discover how some retailers doubled profits with strategic systems while others declared bankruptcy after failing to conform to shifting buying patterns.
According to online retail experts Rolando Rosas and Dave Kelly, purchasing habits evolve with consumer behaviors, so companies must adapt to these market changes. For instance, individuals working remotely may shop online at specific times of the day and frequent physical retail stores on weekends. Without adequate insight into your consumers’ buying patterns, you may encounter inventory shortages and shipping delays, ultimately diminishing revenue and profits. This occurred with the once-popular online brand Zulily, which declared bankruptcy after relying heavily on email marketing to spam customers with seemingly endless flash sales. In contrast, leading retailers like TJ Maxx and Marshalls experienced slight profit drops during the pandemic before escalating by aligning inventory with demand changes.
In today’s episode of What The Teck? Rolando Rosas and Dave Kelly converse about the changes in consumer shopping habits. Together, they share how to adapt to consumer demands, the ideal times to target consumers online, and the dangers of offering too many discounts.
James Orsini is the President of The Sasha Group, a VaynerX company helping businesses execute brand-building strategies. He works alongside Gary Vaynerchuk and was the Chief Operating Officer at VaynerMedia, one of the largest independent social media and digital advertising agencies. With 30 years of experience in social media, advertising, brand management, public relations, and Wall Street businesses, James has served as a CEO and CPA.
In this episode… With the digital media industry advancing faster than businesses can manage, many enter a hyper-growth phase to keep pace, scaling revenue while sacrificing profits. This occurs when companies build unsustainable operational models and leverage too many trends simultaneously. Learn the secret to healthy scaling from Gary Vaynerchuk’s (aka Gary Vee) trusted executive.
As the integrator behind some of Gary Vee’s most profitable business models, James Orsini asserts that businesses can either swell — where excess resources cause them to collapse — or establish an incremental year-over-year growth framework. Meeting demand challenges and capitalizing on profitable trends requires navigating the integration of e-commerce and social media. Having observed Gary, James notes that creating consistent content on your customers’ most frequented channels is crucial. To avoid inventory surpluses or shortages, consider pre-selling your products to assess orders for manufacturing.
In this installment of What The Teck? Rolando Rosas and Dave Kelly welcome special guest James Orsini, the President of The Sasha Group, to chat about incremental growth in a fluctuating digital landscape. James shares the benefits and drawbacks of AI for businesses, Gary Vee’s approach to hybrid and remote work, and how social media and e-commerce drive consumerism.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… AI and advancements in e-commerce and digital shopping have emerged seemingly overnight, taking the tech ecosystem by storm faster than many businesses can adapt. Yet these developments took decades to materialize. So how has the internet evolved to its current state, and where is it headed in the coming years?
From dial-up internet and the dot-com bubble burst to the first smartphone, early innovators and adopters rushed to gain market share in the emerging tech space. Companies like IBM, Dell, Lucent Technologies, and Nortel Networks revolutionized crucial infrastructure for PCs and online communication devices, allowing business professionals to work outside of the office. Yet it wasn’t until Blackberry launched the first smartphone that people could connect to the internet from anywhere. This led to Apple, Google, and Microsoft launching disruptive software and devices, making communication and shopping seamless. Now, with AI and TikTok Shop becoming universal, businesses must prioritize the customer experience to stay abreast of these trends.
Join Rolando Rosas and Dave Kelly in today’s What The Teck? episode as they talk about the evolution of technology and the internet. Together, they explain how to leverage AI for data analytics, how leading companies are improving the worker experience, and the demise of early tech innovators.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… Labor structures have evolved and improved significantly over the past 100 years. In 1914, progressive historical figure Henry Ford instilled an eight-hour work week at 62 cents per hour. While the US federal minimum wage wasn’t established until 1924, and national standards surrounding equitable wages and labor hours weren’t widely adopted until 1938, this set the stage for worker standards today. However, some antiquated criteria persist, leading many to demand radical change.
With inflation at a record high and the federal minimum wage remaining at $7.25 an hour, workers receive less value for their dollar today than they did during the inception of the Fair Labor Standards Act. Although early labor demands like unsafe working conditions and difficult commutes have been addressed, employees today still request meaningful work and more free time. The introduction of technology has made in-office work settings unnecessary in many cases, and progressive labor advocates Rolando Rosas and Dave Kelly maintain that remote work reduces inflationary costs for employees. Additionally, remote work allows for a four-day workweek without compromising productivity.
Join Rolando Rosas and Dave Kelly in today’s installment of What The Teck? as they address the evolution of labor market trends. Together, they talk about why you shouldn’t force employees to return to the office, how to refine the traditional work week, and how to customize work structures for the employee.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… Technology and other digital trends can disrupt even the most renowned brands’ retail strategies. Household names like Compaq, Sunbeam, and Digital Equipment Corporation collapsed from increased competition, demand, and innovation. Why couldn’t these companies remain in business, and what can you learn from their failures?
According to research conducted by tech authorities Rolando Rosas and Dave Kelly, formerly acclaimed businesses couldn’t rebound after struggling to innovate efficiently. For instance, Digital Equipment Corporation refused to transition from its proprietary mainframe to the modems required to adopt PCs. Similarly, after competing steadily with other computer companies like HP and Dell, Compaq failed to maintain effective channel distribution and met its demise after Microsoft pioneered software. For home appliance company Sunbeam, quality control issues and a lack of investments in innovation led to bankruptcy. Rolando and Dave maintain that unified communication and solid manufacturing, distribution, and innovation strategies are key to outperforming the competition.
In this episode of What The Teck? Rolando Rosas and Dave Kelly analyze companies’ failed comebacks. Together, they share how modern companies innovate to adapt to digital trends, how to navigate the competitive digital market, and the Toys-R-Us resurgence model.
Nick Bloom is the Co-founder of WFH Research, a platform providing insights and best practices on working from home. He is also a Professor of Economics at Stanford University. Having studied remote work for over two decades, Nick has contributed to the policy and public discourse on the subject by meeting President Obama, speaking at the 2014 Working Families’ Summit, and delivering a TEDx talk. As the Co-director of the Productivity, Innovation, and Entrepreneurship program at the National Bureau of Economic Research, he focuses on management practices and uncertainty.
In this episode… With work-from-home trends accelerating exponentially in a post-pandemic environment, CNN reports that the value of office space will decline by $800 billion in major cities by 2030. In response, CEOs of major companies have developed return-to-work mandates. However, remote work is more than just a trend, as businesses lose revenue as a result of these mandates. How do remote and hybrid work benefit key stakeholders?
As a seasoned researcher of work-from-home models, Nick Bloom asserts that the shift to hybrid work is the most radical office change since the emergence of the computer. Aside from reducing commuter strain, innovative work styles allow employees to develop flexible schedules to accommodate their preferences. For instance, younger professionals can use in-office days for mentorship opportunities, gaining the benefits of in-person learning while accommodating freedom. Hybrid work increases profitability by reducing recruitment and retention costs by 35%. Similarly, remote work eliminates the cost of office space and boosts productivity rates by 90%.
In the latest episode of What The Teck? Rolando Rosas and Dave Kelly host Nick Bloom, the Co-founder of WFH Research, who shares how work-from-home policies impact key business stakeholders. Nick addresses the ideal hybrid work structure, the oppressive nature of the traditional 9-5 work schedule, and how to accommodate employees in your work policies.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads the firm to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups, and he hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… Having laid the groundwork for starting an Amazon business, the next big question emerges: How can sellers evolve from foundational knowledge to mastering Amazon’s complex ecosystem? What advanced strategies mark the difference between a novice and a seasoned Amazon entrepreneur?
Addressing these questions, Rolando Rosas and Dave Kelly draw from their extensive experience. They emphasize that mastering Amazon goes beyond understanding basic concepts; it involves diving into sophisticated strategies like maximizing the Brand Registry and identifying untapped market opportunities. They illustrate that the true mastery of Amazon is about adapting to its dynamic nature, innovating continually, and staying ahead of the curve. It's a journey from foundational knowledge to strategic expertise, where understanding customer trends and leveraging data becomes crucial for success.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly guide listeners through advanced Amazon strategies, discussing the shift from basic dropshipping to nuanced, high-level selling techniques. They share insights on sustainable practices, the importance of building a specialized team, and smart decision-making based on data analysis. This episode is perfect for those who’ve got the basics down and are ready to take their business to new heights, and climb up the Amazon ladder.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads the firm to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… Starting an Amazon business can seem like a puzzle with too many pieces. With so many rules, terms, and strategies, where does one begin? How can newcomers to Amazon decode this complex system to start their selling journey successfully?
Rolando Rosas and Dave Kelly tackle this question head-on. They stress that the secret to Amazon success lies in understanding the basics first. Knowing the ins and outs of terms like FBA, dropshipping, and retail arbitrage is essential. They argue that building a strong foundation in these areas sets the stage for long-term success, rather than relying on quick, risky strategies that often lead to failure. It's about smart, steady growth, where knowledge becomes the most powerful tool in your arsenal.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly break down the crucial steps to getting started on Amazon. They offer insights into the fundamental aspects of Amazon selling, from understanding key terms to navigating the platform’s unique challenges. This episode is a must-listen for anyone ready to dive into the Amazon marketplace, providing the guidance needed to start off on the right foot.
Ophelie Harbonnier is the Business Solutions and Briefing Manager at Poly, an audio and video product company that merged with HP’s portfolio of hybrid work solutions. As a user experience specialist, she redefines technology interactions by fostering accessible and enjoyable experiences. As a seasoned presenter, coach, and trainer, Ophelie works with organizations to deploy technology devices within platforms like Zoom and Microsoft Teams.
In this episode… According to a study conducted by the Harvard Business Review, employees alternate between 22 separate apps up to 1,200 times daily, undermining focus, increasing stress, and lowering productivity. This is exacerbated by stringent return-to-work mandates in uncomfortable and distracting office spaces. As work standards adapt to accommodate flexibility, how can you foster inviting employee experiences?
With deep knowledge in the technology experience, Ophelie Harbonnier advocates for adaptive hardware like noise-canceling or hands-free headphones that integrate seamlessly with various apps and software. This reduces interruptions and strain from context-switching. When it comes to enhancing office spaces to entice workers, many employees feel guilty for utilizing available relaxation spaces equipped with amenities. Instead, Ophelie recommends integrating lounge areas with snacks and drinks to encourage intentional conversations without disrupting workflow.
In today’s What The Teck? episode, Rolando Rosas and Dave Kelly invite Poly’s Business Solutions and Briefing Manager, Ophelie Harbonnier, who shares technology solutions for modern workspace challenges. She talks about business bankruptcy caused by strict return-to-office policies, the difficult transition from remote to in-person work, and how to leverage hardware to increase productivity.
Sandeep Chennakeshu is the Chief Operating Officer of Uhnder, Inc., which designs and builds state-of-the-art digital imaging radar chips for industrial and automotive applications. He is also the author of Your Company Is Your Castle, where he compares building a company to a medieval castle. Upon entering the electronics industry, Sandeep led the development and launches of global technology. He is a fellow of the IEEE (Institute of Electrical and Electronics Engineers) and a named inventor of 180 patents.
In this episode… In the early 2000s, companies like Motorola, Nokia, and BlackBerry released the first smartphone models, labeling them the leading cell phone manufacturers. However, Apple and Samsung soon replaced these businesses after they failed to innovate to meet customer expectations and distribution demands. How can you differentiate your value proposition from competitors to build an acclaimed technology company?
As one of the early pioneers of smartphones and BlueTooth technologies, Sandeep Chennakeshu has experienced industry disruption, fluctuating trends, and rising business costs. He maintains that you must capture trends in hypercompetitive markets and innovate continuously to retain consumers and outperform the competition. Leaders should exhibit five characteristics to initiate new technology and build revolutionary businesses. Developing a clear vision, displaying managerial courage, leading with conviction, communicating clearly, and possessing the curiosity to evolve rapidly ensures you can prevail in competitive and uncertain markets.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly meet with Sandeep Chennakeshu, the COO of Uhnder, Inc., to talk about technology disruption in the competitive smartphone market. Sandeep shares how to avoid technology burnout, the origin of BlueTooth, and his experience as BlackBerry’s president during the company’s peak.
Ellen Frank-Miller, PhD, is the Founder and CEO of WORC (Workforce & Organizational Research Center), an applied research and evaluation consultancy creating an inclusive economy for worthwhile jobs. She has spent her 30-year career collaborating with employers, investors, national advocates, and community-based organizations to enhance jobs and make them more accessible.
As an organizational scholar, Ellen spent 15 years in human resource consulting, creating evidence-based programs and policies. Before launching WORC, she founded and led the Workforce Financial Stability Initiative at Washington University’s Social Policy Institute.
In this episode… When it comes to structuring work policies, businesses often make decisions from a profit perspective without consulting their employees. For instance, companies that invest heavily in commercial real estate may oblige workers to return to the office. This leads to high turnover rates and decreased sales and customer satisfaction, inadvertently impacting profit. How can you improve job quality to boost your bottom line?
According to job market researcher Ellen Frank-Miller, businesses regard their workforce as an expense rather than an asset that can increase profit and deliver value. Rather than minimizing labor costs and investing in assets for tax and accounting benefits, Ellen advises enhancing the quality of lower-level jobs to strengthen productivity and raise business production. This entails reducing operational errors and adjusting work schedules to boost employee morale and performance. By focusing on your frontline workers’ satisfaction, you can mitigate the churn rate.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly interview Ellen Frank-Miller, PhD, about how job quality impacts profit. Ellen explains corporate citizenship behavior, how to structure your work policy, and how to gather employee input.
Helen Polise is the Owner, Director, and Executive Producer of Muthership Productions, a company specializing in storytelling, lifestyle, healthcare, fashion, and testimonials. She is also the Founder and CEO of Socialize, a community for social media creators. As a professional director and interviewer, Helen has worked with notable brands like Blistex, Conair, and NFL Alumni to create engaging, cross-channel videos. As a video content creator and self-proclaimed social media guru, she is known as the TikTok Teacher, sharing her learnings via tutorials on TikTok.
In this episode… With TikTok being a coveted platform among brands, influencers, and content creators alike, anyone can capture audiences with engaging videos. Learn content creation techniques from a 60-year-old video director who has mastered the art of social media connection.
Renowned TikTok teacher Helen Polise didn’t amass nearly one million followers by monetizing her videos. Instead, she gained notoriety and cultivated a lasting impact by documenting the most vulnerable moment of her life — her cancer journey. When advertising on TikTok, rather than marketing specific products, create content that connects and builds trust with your target audience. This requires sharing your expertise with authenticity, credibility, and consistency. Additionally, you should produce original content that diverts from standard trends and outperforms the competition.
In today’s What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Helen Polise of Muthership Productions and Socialize to discuss the intricacies of TikTok content creation. Helen shares the genesis of her TikTok handle, how to audit your content, and the dilemma of passive income.
Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode… With Amazon a staple in e-commerce sales, brands must prioritize profitability to achieve success on the platform. Since 90% of customers never venture beyond the first results page, this requires maintaining product visibility. How can you accelerate growth on Amazon?
As margins tighten and Amazon places customers before brands, consultant Nick Gezzar says profit obsession is a must. Profit-focused businesses must position products directly in front of consumers and align with their preferences. Launching Amazon ads like sponsored products or brands improves discoverability and enhances ratings by directing customers to a specific PDP or website page. Additionally, you should analyze your catalog data thoroughly to ensure your products appear in the correct categories and target your ideal consumers. When evaluating metrics to maximize profit, study beyond traditional ROAS benchmarks to incorporate additional cost factors.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly speak with independent consultant Nick Gezzar about increasing profitability on Amazon. Nick explains when to outsource an Amazon agency, Amazon’s customer-centric landscape, and the benefits of launching new businesses on the platform.
Ritu Java is the Co-founder and CEO of PPC Ninja, which provides Amazon PPC software and management services to agencies and brands. She specializes in helping six, seven, and eight-figure sellers maximize profits on Amazon through strategic advertising. With more than 12 years of experience in the e-commerce space, Ritu has guided hundreds of sellers on the intricacies of Amazon advertising.
In this episode… As sponsored listings dominate the first page of Amazon’s search results, brands compete for visibility on the platform. Organic rankings take time to build awareness and generate conversions, whereas advertisements boost product positionings. Yet this requires identifying relevant keywords for each product. How can you leverage PPC and other Amazon advertising methods to drive sales?
According to Amazon ad maven Ritu Java, brands' most frequent mistake when strategizing campaigns is tightening their budgets on top-performing ads. Rather than exhausting your ad spend by launching campaigns with underperforming keywords, Ritu advises allocating your budget to high-engagement campaigns that generate sales. To measure performance levels and optimize your budget, consider employing a dayparting strategy to schedule campaigns during peak business hours. You can also analyze search query reports to determine the highest-ranking keywords for your brand. This requires identifying data trends over time to influence campaign creation.
In this episode of What The Teck? Rolando Rosas and Dave Kelly host Ritu Java, the Co-founder and CEO of PPC Ninja, who shares leading hacks for Amazon advertising. Ritu discusses best practices for keyword bidding, the key data points involved in business decision-making, and ChatGPT’s potential to create ad campaigns.
Dr. Mike Perko is a Professor of Public Health Education at the University of North Carolina at Greensboro (UNCG). He served as the Associate Director of Alabama Power’s Good Health Makes Sense worksite health promotion program, recognized as one of the top 10 programs in America. In 1994, Dr. Perko developed the Survey to Predict Adolescent Athlete Dietary Supplement Use, which is used by researchers worldwide. As a high-rated speaker and authority figure in public health, he has authored nearly 50 peer-reviewed articles, has presented 100 national papers, and is the author of two books.
In this episode… As new generations of students enter college post-pandemic, they must transition from online instruction to in-person learning in unfamiliar environments. This difficult adjustment translates to the workforce, where companies’ demands contradict the social behaviors acquired from remote instruction. As a society, how can we prepare the next generation of students for the workforce?
As a pioneer of worksite well-being, Dr. Mike Perko observes students’ demands for convenient education and advocates for remote work policies that deliver similar valuable experiences. With mental health struggles rising among students and next-generation employees, Dr. Perko urges educators to shift from an environment that rewards participation to one that encourages active engagement. This involves fostering a sense of community, acknowledgment, and acceptance to build trust and security.
On this episode of What The Teck?, UNCG’s Professor of Public Health Education, Dr. Mike Perko, joins Rolando Rosas and Dave Kelly for a discussion about cultivating worksite wellness among students. Dr. Perko addresses the evolving perceptions about the workforce, why educators should prepare programs for the long-term, and the value of the 500 fist bump experience.
Steve Cadigan is a Talent Advisor at Cadigan Talent Ventures, which helps top organizations and leaders build compelling talent solutions for the digital era. As a keynote speaker on the future of work, he has been at the forefront of global talent strategy and company culture for the past 30 years. Steve was LinkedIn’s first Chief HR Officer, scaling the company's talent from 400 to 4,000 in 3.5 years.
He is the author of Workquake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working. Steve has been recognized by publications, including The Wall Street Journal and Fortune, as a world-class developer of teams and cultures for some of the biggest names in business. In 2021, Steve was recognized as being among the top 200 Global Thought Leaders in the world of people and talent.
In this episode… Many employers have taken a stern stance in recent months, requiring employees to return to the office. Claiming a negative impact on productivity and profitability, these companies aren't willing to adjust to a remote or hybrid workforce. What are the implications for companies that want to be competitive in a post-pandemic world but won't yield to the changed environment?
As a talent strategist and company culture expert, Steve Cadigan says agility and adaptability are the superpowers of the future. Companies and leaders willing to adapt to the changing work environment will thrive. Many employable people will not return to the office since they reexamined their lives when the pandemic hit. They cite mental and physical health improvements and a better work-life balance. These quality-of-life changes make for a more productive and engaged employee. Worker recruitment and retention are critical to driving the bottom line and having a profitable company. So, to stay competitive and attract and keep top talent, organizations and leaders must take bold steps and develop reenergized playbooks for tackling a tidal wave of changes due to the pandemic.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly sit down with Steve Cadigan, a Talent Advisor at Cadigan Talent Ventures, to discuss strategies for empowering companies to retain their employees and improve their bottom line. They examine the evolution of the work environment, the growing disconnect between employer and employee work expectations, and why companies should adapt to the new work environment.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… With global remote teams becoming universal, businesses must integrate cross-functional departments to streamline operational efficiency. Learn how to leverage Global Teck Worldwide’s most essential software to position your company at the top of its industry.
With a host of versatile tools in their tech stack, Rolando Rosas and Dave Kelly cite the three pillars of operational success as communication and collaboration, project management, and content creation. Collaboration and communication are fundamental for seamless organizational interactions and should include real-time messaging, video conferencing, and document sharing using cutting-edge platforms like Google Workspace, Loom, and RingCentral. The constant influx of tasks requires management tools like ClickUp, Airtable, and Zapier to unify projects, automate workflows, and organize assignments. StreamYard and Descript enable you to edit interactive videos with text and sound effects, whereas Canva helps create infographics, thumbnails, and other digital assets. With ChatGPT, you can brainstorm, analyze, and summarize effective web content.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly share tools of the trade for a high-functioning remote team. Together, they detail best practices for using ClickUp forms, how RingCentral has evolved, and how to select an optimal project management software.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… As online and in-store retail becomes more centralized, businesses have experienced higher product return rates, increased customer complaints, and disordered inventory. These issues can impact companies’ reputations and ratings, reducing profitability and leading to potential bankruptcy. How can you identify hidden signals of inefficiency to improve operations?
With a business system dedicated to effective communication and collaboration, Rolando Rosas and Dave Kelly affirm every signal is a data point used to diagnose and rectify operational issues. While customer complaints are often viewed as detrimental to businesses, this form of communication is a hidden signal providing insight into product returns and deficiencies and supply chain disturbances. Rather than confining complaints to customer support, Dave and Rolando recommend integrating and collaborating with internal stakeholders and channel partners to disseminate information and develop a quality control system that mitigates future returns.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly discuss how to identify hidden signals to boost operational efficiency. Together, they explain AI’s role in the sales process, why Sports Authority filed for bankruptcy, and how to streamline customer support and communication.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… With the rapid adoption of e-commerce retail, many once-popular stores like Toys R Us, Radio Shack, and Circuit City ceased operations after failing to pivot efficiently and meet evolving demands. Warehouses overflowed with discontinued and returned merchandise as these shops’ profit margins plummeted. As you break into the online retail space, how can you manage inventory and reverse logistics?
Between frequent product returns and expenses, even the top-performing Amazon businesses only attain a 20% profit margin. Without proper visibility into data, inventory often consumes a hefty percentage of businesses’ profits. Amazon veterans Rolando Rosas and Dave Kelly advise developing elaborate systems to identify return reasons and manage SKUs. 3PL facilities manage your inventory through qualified staff, automation, and precise technology, allowing you to scale effectively. Additionally, you can reduce your annual return rate by answering consumers’ questions and solving their problems promptly.
Join Rolando Rosas and Dave Kelly in today’s episode of What The Teck? as they discuss how to streamline your supply chain and logistics operations. Together, they address their experience transitioning from drop shipping to 3PL, merging online and in-store retail, and the role of social media in the supply chain.
Philipp Eggebrecht is the Technical Marketing Manager at Elgato, a leading provider of audio/visual technology for content creators. Having been with Elgato for 10 years, he has held various roles, including Technical Marketing Specialist and Community Coordinator. As a digital native, Philipp has experience in social media and software and hardware engineering.
Neil Fluester is the Global Director of Technology Alliances at Crestron Electronics, the world’s leading innovator and manufacturer of advanced control and automation systems. In his role, he works with partners to uncover new use cases and technical integrations, creating value for joint customers and driving revenue through integrated marketing and sales alignment. As a thought leader and keynote speaker, Neil analyzes customer challenges and educates them on increasing efficiency and productivity.
In this episode… As a content creator, generating quality, compelling videos is key for audience engagement. But even with modernized technology, some creators have poor audio or video quality and lack the knowledge to implement tactics for enhancement. It doesn’t take an AV expert to facilitate experiences, even for executives hosting virtual meetings. How can you boost authority and impact through high-caliber videos? Today’s digitally-savvy guests weigh in.
Whether a content creator, news anchor, or meeting director, indistinct or garbled audio is tedious, compromises engagement, and sometimes leads to Zoom fatigue. Software experts Philipp Eggebrecht and Neil Fluester say that exceptional audio is the fundamental baseline for effective meetings and video content, so investing in technology like stream decks is ideal. These control boards enhance audio quality and create engaging video displays through graphics and sound effects, allowing you to convey experiential stories and streamline the creative process for optimal participation.
Join Rolando Rosas and Dave Kelly on this episode of What The Teck? as they host Philipp Eggebrecht of Elgato and Neil Fluester of Crestron Electronics to talk about facilitating engaging meetings and creating captivating content through audio and video technology. Together, they share tips for building confidence on camera, the future of audio and video technology for content creators, and how to maximize meeting impact.
Rachel Cottam is the Senior Content Marketing Manager at Lexion, an AI-powered contract management system. She is also the Founder and Co-leader of Women’s ERG at Divvy and Clearlink. As a high school English teacher turned marketing director, Rachel went from a female-led career to being the only woman in the office. She created the “Allies at Work Playbook,” which shares tactics to level the playing field for women and other minorities.
In this episode… As the labor market tightens, businesses must reconsider their work models. By enforcing a return-to-work policy, some companies have lost 40-50% of their workforce. Today’s guest challenges opposing views of remote work, shares its positive impact on employees, and provides practical methods for adoption.
Public figures like Elon Musk maintain remote work discriminates against service industry employees. As the only female digital marketer in her office, Rachel Cottam advocates for restructuring work environments and hiring methods. She argues with equitable remote work policies, companies can promote diversity by hiring from marginalized communities and providing support to caregivers requiring flexibility. This work style also allows working mothers to structure a productive schedule around their responsibilities. When implementing unbiased recruiting and remote work practices, acquiring input from employees is vital to build trust and maximize impact.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly invite Rachel Cottam, the Senior Content Marketing Manager at Lexium, to speak about equitable remote work practices. Rachel addresses the challenges women face returning to the office, how to design advantageous remote work policies, and how to maintain a remote work-life balance.
Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.
In this episode… Are your product listings optimized for the customer experience? As competition in the Amazon landscape intensifies, sellers must devise new methods to secure conversions. Learn the secrets of crafting a data-driven approach to build a lucrative Amazon business.
With duplicate products on the market, seven-figure business owner and Amazon master Colin Raja stresses personalizing your products to outperform the competition. This extends beyond unique designs and niche products. Instead, you must identify and structure your products around the most relevant problems faced in daily business operations. Colin also recommends tracking the impact of purchasing trends on Amazon sales data to inform product development. To optimize your listings for higher conversions, leverage AI tools to distinguish top-performing keywords and collect insights from product reviews.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly host Colin Raja, the Owner of RIMSports, who shares his product launch and listing optimization methods. Colin describes how to benchmark conversion rates against competitors, considerations for relaunching products, and why you shouldn’t launch generic products.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… Do you feel overburdened when receiving an influx of notifications on multiple devices? Context-switching occurs when allocating your attention between various tasks simultaneously. In today’s remote work environment, research shows that 52% of people multitask during virtual meetings, and 56% feel they need to respond to notifications immediately. This increases stress and frustration and lowers productivity significantly. How can you minimize distractions and interruptions to boost efficiency?
As passionate experts in remote work strategies and software, Rolando Rosas and Dave Kelly recommend constructive in-house strategies to limit burnout, decrease interruptions, and enhance team collaboration. During meetings or after work hours, silence notifications on all your devices to ensure an adequate work-life balance. Another suggestion is integrating data from multiple apps to consolidate, organize, and unify information and software. For instance, Zoom offers the capability to make business phone calls, reducing the number of daily meetings on numerous platforms. You can also manage your time effectively by aligning daily activities with your work goals and delegating unproductive tasks.
Tune in to another episode of What The Teck? as Rolando Rosas and Dave Kelly talk about context-switching and share proven strategies to mitigate associated interruptions. Together, they explain how multitasking has increased among younger generations and context-switching statistics and consequences.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… Before the pandemic, a survey of Japanese employees revealed that 74% preferred to work in the office. This consensus declined to a staggering 15% during and after the pandemic. As employees begin to appreciate the benefits of remote work and the evolution of technology to accommodate this shift, how can this phenomenon boost your company’s bottom line?
Remote work advocates Rolando Rosas and Dave Kelly compiled the leading statistics on remote work trends and advantages. They discovered productivity and performance increased by 5% as employees nurtured an adequate work-life balance by elevating sleep, mental health, and physical activity. Additionally, underutilized workspaces can be modified to repair infrastructure, reduce carbon footprints, and enhance business development, revitalizing underserved communities. With less road traffic and unused infrastructure, businesses can deploy these resources for further growth.
Join Rolando Rosas and Dave Kelly in this episode of What The Teck? as they chat about remote work trends and benefits for companies and their employees. Together, they explain how remote work promotes job satisfaction, improves work-life balance, and enhances employee morale.
Jon Morgenstern is the EVP and Head of Investment at VaynerMedia, a contemporary global creative and media agency. In his role, he leads the agency’s media buying practice across international channels. As a media buying leader, Jon has experience in the digital and auction-based ads ecosystem. He has executed brand and direct-response media programs for Fortune 500 brands across major verticals.
In this episode… With short-form video content’s surge in popularity, creative media is gaining rapid traction, and brands are competing for audience engagement on social platforms. Additionally, generative AI is revolutionizing social media, making it a valuable asset for brands. With so many trends and industry advancements, how can you curate your creative strategy to build a rapport with new and existing audiences?
Creative media expert Jon Morgenstern has worked alongside Gary Vaynerchuk for nearly 10 years, so he understands the importance of building brand equity and remaining top-of-mind with consumers. Many brands have an older target demographic, yet social platforms are geared toward younger audiences. To develop effective creative strategies, Jon recommends creating algorithm and demographic-specific content, leveraging generative AI and deepfakes, and advertising on multiple platforms to reach many audiences.
Join Rolando Rosas and Dave Kelly on this episode of What The Teck? for a conversation with Jon Morgenstern, EVP and Head of Investments at VaynerMedia, about creative social media strategies. Jon explains how to measure success on social media, how small brands can leverage trends to compete with leading companies, and how to enhance the creative process with generative AI.
Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode… When the pandemic hit, businesses were forced to send their employees home, creating apprehension around daily business operations, technology integrations, and client communications. One accounting firm closed its offices permanently and transitioned to a fully remote work environment. What can you learn from this company’s shift?
Like many customer-focused organizations, Berg Advisors struggled to maintain client communications in a virtual space, worrying its employees would have to use their personal cell phones to answer customer calls. As Berg Advisors’ technology consultants, Rolando Rosas and Dave Kelly helped the firm transition to a cloud-based phone system for secure and seamless communication. Consequently, Berg Advisors boosted revenue in multiple business areas. When transitioning to remote work, establishing a technology roadmap for consistent updates and consolidation is crucial for adapting to the developing landscape.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly sit down to discuss a remote work case study. Together, they share how the pandemic impacted business operations, strategies for consolidating technology, and how to leverage software to streamline client communications.
Leslie Pierson is the President of Hot Taco Inc, a card game development company started by her son when he was just seven and created the popular strategic card game Taco vs Burrito. As an inventor, serial entrepreneur, and partner of Shark Tank'sLori Greiner, she launched her product GoodHangups through Kickstarter and grew the product’s exposure on TV shows such as The View and Good Morning America. Leslie has received three issued utility patents and has experience in e-commerce, advertising, entrepreneurship, and graphic design.
In this episode… In Amazon’s competitive landscape, sellers often employ various hacks and shortcuts like buying reviews to accelerate growth quickly. These methods not only risk account suspension but compromise long-term profitability on the platform. Instead, brands should utilize Amazon’s tools and programs. How can you optimize Amazon’s systems to build a reputable brand?
Shark Tank veteran Leslie Pierson urges sellers to cultivate a strong business partnership with Amazon. This begins by registering your brand through the IP accelerator in Seller Central to gain access to Amazon’s growth tools. For instance, you can harness brand analytics to deliver personalized customer experiences and targeted products and listings. Another feature involves listing transparency, which prevents unauthorized users from selling counterfeit versions of your product. To maximize your brand’s potential, Leslie says to develop user-generated content like photos and videos to emphasize a product feature that appeals to your target audience.
Join Rolando Rosas and Dave Kelly on this episode of What The Teck? as they sit down with Leslie Pierson, President of Hot Taco Inc, to discuss partnering with Amazon to build your brand on the platform. Leslie also talks about her appearance on Shark Tank, her predictions for Amazon’s seller support panel, and how to connect with other Amazon sellers.
Yoni Kozminski is the Co-founder and CEO of Escala, a digital transformation consultancy for e-commerce brands. He is also the Founding Partner of South Col, an e-commerce accelerator company, and the Co-founder and CEO of MultiplyMii, an offshore staffing agency helping global businesses reduce operating costs, increase profitability, and find leading talent. Previously, Yoni was an Amazon private label seller and spent 10 years in digital marketing and creative advertising in various countries. He is also the host of the podcast Successful Scales.
In this episode… In Amazon’s costly and competitive landscape, sellers struggle to accelerate their businesses. Generating adequate revenue and profit requires cultivating a team of knowledgeable professionals to coordinate product launches and develop innovative new ideas. How can you build and manage a team to promote future prosperity?
Seasoned e-commerce business owner and Amazon expert Yoni Kozminski affirms that Amazon sellers should establish multiple growth avenues. Early-stage business owners often spend too much time on one task, like managing customer support, while neglecting other profitable ventures. Yoni recommends identifying your company’s most necessary endeavors, allocating hours, and delegating tasks to develop a functional business model. One valuable method for optimizing this model is to conduct level 10 (L10) meetings to evaluate departmental business metrics and encourage team collaboration by identifying, discussing, and resolving pertinent issues.
Join Rolando Rosas and Dave Kelly in this episode of What The Teck? as they welcome Yoni Kozminski, Co-founder and CEO of Escala, who shares Amazon growth tips. Yoni also discusses hero product syndrome, the future of profitability for Amazon sellers, and how to integrate processes for new product launches.
Michael J. Fleming, CMI, is the Founder and President of Sales Tax and More (STM), a consulting and solutions firm specializing in state and local taxes. Before STM, he was the Director at Peisner Johnson, where he became one of the country’s leading authorities on state tax issues, including nexus, drop-shipping, e-commerce, and business licensing. As an industry thought leader, Michael has spoken at national events and is frequently interviewed and quoted by major publications.
In this episode… When it comes to tax payments, Amazon and other online sellers must navigate increasingly complex regulations that vary by state. In the South Dakota v. Wayfair case, the supreme court ruled that states may collect sales tax from sellers without a physical presence in the area. How can you comply with these regulations to avoid penalties?
Although Amazon sellers aren’t required to pay sales taxes, sellers on other platforms storing inventory in Amazon warehouses must comply. The Wayfair decision initiated discrepancies surrounding the sales tax nexus, which requires sellers to register with states to collect and remit sales tax. For instance, each sale processed and shipped in Texas requires a sales tax collection. According to state sales tax expert Michael Fleming, many retailers avoid these payments and face penalties plus interest. Decreasing risk requires registering with the state through VDAs (voluntary disclosure agreements) and conducting regular audits to ensure compliance.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly welcome Michael Fleming, the Founder and President of Sales Tax and More, who shares insights about sales tax requirements for e-commerce businesses. Michael explains how to determine tax payments, why sellers should remain proactive when assessing and paying state sales tax, and the intricacies of sales tax nexus.
Josh Hadley is the Founder and CEO of Hadley Designs, an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough Consulting, Josh honed his business, marketing, and project management skills as an executive for American Airlines.
In this episode… Amazon has augmented its ad listings, with up to 60% of sponsored products displayed on the top-of-search page for generic keywords. How can you launch and sustain relevant products in this competitive landscape?
According to e-commerce master Josh Hadley, launching a consistent stream of new products boosts market share. Directing traffic to these products requires creating promotional messaging on your Amazon storefront and advertising on your product detail pages (PDPs) with defensive campaigns. This eliminates competition and allows you to cross-promote relevant products. When running ads on your PDPs, you should leverage PPC campaigns through sponsored displays to support organic rankings.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly welcome Josh Hadley, Founder and CEO of Hadley Designs, to discuss elevating product conversions on Amazon. Josh explains how to build brand loyalty on Amazon, the importance of launching original products, and how to harness defensive campaigns.
Kevin Sanderson is the Founder of Maximizing Ecommerce, which helps people launch and grow an e-commerce business. He is also the Vice President of Marketing at My Amazon Guy, a full-service Amazon agency increasing sales through traffic and conversion improvements. Kevin has been selling on Amazon since 2015 and has worked for two Fortune 500 companies and a rapidly growing insurance agency. As a self-proclaimed Amazon, e-commerce, and marketing nerd, he hosts the Maximizing Ecommerce podcast to help entrepreneurs optimize their Amazon businesses.
In this episode… When it comes to selling and advertising on Amazon, there are numerous strategies and tools to optimize sales growth, so it can be tricky to determine the best path forward. Today’s guest offers valuable tips and shares what to avoid when maximizing growth on the platform.
Amazon selling and advertising expert Kevin Sanderson warns against capitalizing on every recommendation you receive from others, as it can lead to contradictions and impede business growth. Instead, he advises specializing in one strategy, such as PPC or ChatGPT, to control business outcomes and provide exceptional shopping experiences. Additionally, if you want to diversify your product offerings, it’s essential to understand Amazon’s rules and regulations to avoid account deactivation. For instance, instead of incentivizing reviews or manipulating Amazon’s algorithms, you should place customers on an email list and leverage Amazon-sanctioned support to ensure your products reach your audience and entice satisfied shoppers to leave positive reviews.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly talk with Kevin Sanderson, the Founder of Maximizing Ecommerce, about how to optimize your Amazon business. Kevin explains why Amazon sellers should specialize in one area, when to send external traffic to Amazon, and his thoughts on influencer product marketing.
Kevin King hosts the AM/PM Podcast, which helps entrepreneurs sell on Amazon FBA and create and market private-label products. Since his start on Amazon in 1999, he has created, developed, and guided hundreds of products from inception to market. Kevin started five private label brands on Amazon, grossing over $2.4 million in product revenue. He was also named by Target Marketing magazine as one of the Top 40 Direct Marketers Under 40, and his e-commerce insights have been featured in The New York Times, USA Today, and The Wall Street Journal.
In this episode… When contemplating selling on Amazon, some people leave their corporate jobs to become full-time sellers, believing that starting an Amazon business will bring in more revenue and additional freedom. But Amazon is a competitive and rapidly expanding landscape, so developing a profitable business takes years and precise strategies. Today’s guest reveals some best-kept secrets for selling on Amazon.
Amazon FBA provides promising opportunities for emerging brands, but it’s critical to consider factors such as profit margins, pricing, and product rankings. When launching your business, Amazon guru Kevin King says to begin by registering your brand. Applying for a trademark allows you to optimize your listing and capitalize on exclusive data like search terms and category searches. To enhance listings and search term indexes, you can leverage the Q&A section and utilize AI chatbots to analyze reviews. Running out of stock can undermine product rankings, and raising prices to avoid this impedes sales momentum, so Kevin suggests decreasing costs or closing the listing to secure profit margins.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly converse with Kevin King, the host of the AM/PM Podcast, about launching, managing, and scaling a fruitful Amazon business. Kevin explains how Amazon businesses can optimize ChatGPT, why you shouldn’t rely on hacks to structure your seller account, and how sellers can preserve sales.
Steven Pope is the Founder of My Amazon Guy (MAG), a full-service marketing agency known as the “Wikipedia of Amazon knowledge” that serves 300-plus brands. MAG provides over 1,500 tutorial videos on YouTube, educating hopefuls on how to grow sales on Amazon. Steven helps clients grow through onsite and offsite channels, including SEO, SEM, and social media. With over a decade of experience in corporate marketing and e-commerce, he’s worked for multiple product brands, including serving as the Digital Marketing Manager for APMEX, Inc., which achieved 10 million additional website visits under his direction.
In this episode… Operating as an Amazon seller is increasingly complex, and merchant support on the platform is difficult to find. However, in the current e-commerce space, selling on Amazon is one of the primary ways to be successful.
While countless people shop on Amazon, there is also an incredible amount of competition, making discovering your product in the sea of competitors challenging. Many evolutions are going on at Amazon, and the landscape is constantly changing, making it even more difficult for sellers. As an expert in all things e-commerce and Amazon, Steven Pope shares his insights and predictions of even more changes on the horizon with talk of mergers and acquisitions and how TikTok may become a chief player in the selling space. Steven explains why finding reputable guidance to help you navigate the e-commerce seller space is crucial.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly are joined by Steven Pope, Founder of My Amazon Guy (MAG), to discuss the current landscape of selling on Amazon and how it’s changing. They talk about emerging technology, how to navigate seller support, why Amazon Prime no longer works as before, and training the next generation of Amazon experts. They also touch on the potential competition for the platform and what the future might look like.
Ronnell Richards is an award-winning entrepreneur, author, host, business consultant, and the Founder of Business & Bourbon, a podcast turned platform helping business professionals network and build relationships. As a serial entrepreneur and sales leader, he has helped build and scale companies through fractional leadership and coaching. Ronnell is the author of Shut The Hell Up And Sell and has been featured in publications, including Inc., Forbes, Gwinnett Business Journal, and numerous others.
In this episode… The widespread use of CRMs and other management software has diverted from foundational business models and practices like relationship building and communication. Consequently, many sales professionals rush through the funnel to meet their quotas and satisfy company requirements, surrendering ownership of the customer relationship. How can you optimize the sales process to build and maintain valuable customer relationships?
Sales veteran and relationship cultivator Ronnell Richards advises developing a sales business separate from your assigned organization by prioritizing and aligning with customer needs. This value exchange approach allows you to establish yourself as a trusted advisor, encouraging customers to pursue your services and advocate for you beyond your current organization. When structuring your sales funnel, identifying your target audience and tailoring your messaging to address their needs is crucial in nurturing lasting partnerships.
In today’s episode of What The Teck? Rolando Rosas and Dave Kelly sit down with the Founder of Business & Bourbon, Ronnell Richards, to discuss creating a customer-focused sales business. Ronnell explains how to utilize technology effectively by leveraging business fundamentals, how to establish authority as a young minority sales manager, and the crucial elements of the sales funnel.
Steve Cadigan is a Talent Advisor at Cadigan Talent Ventures, which helps top organizations and leaders build compelling talent solutions for the digital era. As a keynote speaker on the future of work, he has been at the forefront of global talent strategy and company culture for the past 30 years. Steve was LinkedIn’s first Chief HR Officer, having scaled the company's talent from 400 to 4,000 in 3.5 years.
He is the author of Workquake and has been recognized as an exceptional world-class performer in culture by the Wall Street Journal, Fortune magazine, and other publications. In 2021, Steve was recognized as being among the top 200 Global Thought Leaders in the world of people and talent.
In this episode… The pandemic has altered corporate America as employees shift from being work-focused to seeking freedom and balance. But many company owners and senior executives lack the knowledge to build consistent, scalable businesses in remote and hybrid work environments. What can you observe from recent workforce developments, and how can you create an attractive culture?
Elon Musk’s decision to require 80-hour on-site work weeks has deterred employees, with many leaving to pursue flexible remote opportunities or hybrid environments offering child care, fitness centers, and restaurants. Future of work advocate and culture expert Steve Cadigan helps middle management teams communicate the value of remote work to their senior executives. He maintains that leaders should adapt their departments to manage uncertainty and adversity by making current and future decisions and generating trust and confidence among team members.
Join Rolando Rosas and Dave Kelly in this episode of What The Teck? as Steve Cadigan returns to share strategies for adapting to the evolving work world. Steve explains how to create a culture in hybrid and remote work environments, the dilemma of corporate America, and leadership’s impact on company culture.
Brandon Knight is the Head of Global Channel Customer Experience at Zoom, where he cultivates a world-class customer experience on various channels. As a contact center and channel expert, he served as the VP of Contact Center Practice at Telarus, one of Zoom’s leading partners. Brandon is a DEI advocate and serves on various boards, including EmployBridge, Channel Futures, and Xposure Inclusion & Diversity Council, which he co-founded.
In this episode… Many organizations have embraced new technology like AI and automation, but contact centers are less savvy. This is because companies hesitate to provide consultants with the tools and information they need to resolve pressing concerns, consequently diminishing the customer experience. How can external stakeholders empower businesses to improve their services?
Customer service and call center veteran Brandon Knight says corporations must recognize the value proposition of new technology and upgraded customer experiences. Accordingly, technology providers should share data-driven reports comparing customer feedback against competitors. As a stakeholder, you can also evaluate contact center service levels by posing as customers and offering constructive criticism. Brandon advises companies to adopt video capabilities for their contact centers to resolve customer issues effectively.
Join Rolando Rosas and Dave Kelly in today’s episode of What The Teck? as they sit down with Brandon Knight, Zoom’s Head of Global Channel Customer Experience, to discuss enhancing the contact center experience. Brandon explains the importance of providing call center agents with data and technology, Zoom’s customer interaction efforts, and how businesses can maintain exceptional customer service in remote work environments.
Craig “CJ” Settles is an industry analyst, speaker, and author. Saved from a stroke by telehealth, he now unites community broadband teams and healthcare stakeholders through telehealth projects that transform healthcare delivery. CJ conducts industry needs analyses to improve economic development, healthcare, education, and local government. He has provided community broadband consulting services since authoring Fighting the Good Fight for Municipal Wireless in 2005.
In this episode… With the healthcare industry adopting digital technology, the demand for telehealth to address long-term care management has increased. This requires widespread access to reliable broadband connections. But insufficient funding hinders deployment for underserved communities. So how are governments addressing these concerns, and how can you facilitate their efforts?
At the end of 2021, a congressional bill was passed to permit spending for broadband networks and establish infrastructure in major cities. But this has raised practical concerns regarding implementation and allocation to support and prioritize needs. As technology continues to innovate and evolve, industry analyst CJ Settles observes that governments must anticipate trends and adapt broadband capabilities to ensure efficiency and sustainability. Cities including Chattanooga, Long Beach, and Santa Monica have developed broadband community action councils to assess demands, facilitate decision-making, and initiate structured funding and deployment approaches.
Join Rolando Rosas and Dave Kelly on this episode of What The Teck? as they interview telehealth and broadband activist Craig “CJ” Settles about deploying broadband networks in communities. CJ talks about AI’s adoption in healthcare, community efforts to establish broadband action teams, and how to educate communities about broadband technologies.
John Lee is the Co-founder and CEO of Work From Anywhere, a platform that helps companies execute a compliant global hiring strategy. He also founded CultureMee, an intercultural communications platform that won “Best Travel Technology Product” at the Global Youth Travel Awards in 2018. Before Work From Anywhere and CultureMee, John held senior finance roles and traveled to over 150 locations in a 10-year period, where he witnessed the challenges of managing complex corporate and individual taxes and employment law across multiple jurisdictions.
In this episode… Remote work is becoming mainstream, initiating a demand for digital nomad work styles, where employees work remotely from various global locations. But these policies have legal implications that can be costly for uninformed companies. So how can you navigate tax and immigration laws to develop work-from-anywhere policies that boost talent acquisition and retention?
Many businesses believe that countries waive tax requirements after 183 days of residence. But according to digital nomad John Lee, this is a myth, and violating an employment visa can subject your company to fines, preventing you from hiring globally. Developing a global work program requires evaluating each country’s laws to remain compliant. Some countries, including Portugal and Barbados, offer two types of digital nomad visas: work from anywhere, allowing employees to work temporarily in another country, and hire from anywhere, permitting businesses to hire within a given country. By comprehensively assessing work abroad prerequisites, you can decrease employee attrition.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly host Co-founder and CEO of Work From Anywhere, John Lee, to discuss working abroad. John shares the leading countries for remote work, the risks companies face when adopting work abroad policies, and advice for adapting to a digital nomad lifestyle.
Dan Smolen is the Executive Producer and host of the What’s Your Work Fit? podcast, an engagement platform bringing together today’s business and workplace thought leaders, hiring managers, and career seekers. As a skilled communicator and thought leader, he is nationally recognized as an advocate for the future of work and employees doing meaningful work.
Dan began his career in advertising and marketing, earning a US patent for his digital marketing and targeting methodology. After founding The Green Suits, a nationally respected talent recruitment firm, Dan published his first book, Tailoring the Green Suit.
In this episode… The traditional work model entails measuring productivity based on hours, and the transition to remote work has initiated surveillance technology that monitors activity such as keystrokes. But the pandemic’s economic implications have engendered a substantial cultural shift, increasing demands for autonomy. So how can you cultivate meaningful work styles?
Future of work advocate Dan Smolen emphasizes evaluating the work produced and outcomes achieved to assess productivity. This provides employees the freedom to focus on personal matters during their work day. But a conventional work-life balance is not sufficient enough in that it implies a definitive split between the two. Instead, Dan proposes discovering your work fit to connect with purposeful work and customize it to adhere to your lifestyle.
Join Rolando Rosas and Dave Kelly in this episode of What The Teck? as they talk with Executive Producer and host of What’s Your Work Fit?, Dan Smolen, about structuring your career around your life. Dan describes productivity paranoia, the benefits of meaningful work, and how American work culture differs from European cultures.
Felecia Freely is a Senior Software Engineer at Capital One, a designer, writer, and content creator interested in social constructionism, sociology, philosophy, and technology. As a mid-tier influencer, she has 600K followers on TikTok. Felecia creates educational and entertaining content, focusing on complex topics by referencing famous thought experiments, theories, and awe-inspiring stories that encourage a deeper understanding of society.
In this episode… TikTok is the leading social media platform, and brands are creating compelling content to market their products. But the platform’s algorithm is often randomized, with videos appearing intermittently, so not everyone succeeds in audience engagement. So what strategies can you leverage to build brand awareness?
According to influencer Felecia Freely, TikTok’s unconventional search algorithm makes the platform optimal for experimentation, allowing you to develop and hone a storytelling style that aligns with your brand values. Since most videos are viewed by users outside your network, it’s crucial to optimize content for a diverse audience by providing context into your brand and practical uses for your products. Felecia also recommends experimenting with various content creators and influencers to master TikTok’s algorithm and help you develop meaningful videos that engage audiences and expose your brand.
In this episode of What The Teck? Rolando Rosas and Dave Kelly welcome Felecia Freely back to the show to talk about developing and promoting your brand on TikTok. Felecia shares her strategy for social engagement, how to evaluate content creators and influencers, and how to discover your storytelling style.
Dr. Arshia Khan, PhD is a Professor of Computer Science and the Director of Graduate Studies at the University of Minnesota Duluth (UMD). Her academic research involves deploying wearable sensors and assistive robotics to help maintain quality of life in individuals affected with Alzheimer’s, bipolar disorder, and pressure sores and to facilitate recovery after open heart surgery. Passionate about encouraging women in computing, Dr. Khan started UMD’s Circle of Computing Women group. Her developments have been featured in numerous publications and news outlets, including the New York Times, Science Times, and NPR.
In this episode… AI and robotics are rapidly advancing sectors with unique potential in the healthcare industry, specifically elderly and dementia care. One professor is pioneering these technologies to facilitate patient engagement and memory loss treatment. So what can you learn from her efforts?
Since the pandemic, nursing home residents have been largely isolated. Dr. Arshia Khan has developed AI-powered robots embedded with various applications that can gather patient information to hold meaningful conversations, assist with exercise routines, and provide entertainment. The robots offer residents social interaction and engagement while relieving staff members of their tasks. Additionally, Dr. Khan is developing robots that can diagnose and reduce the effects of advanced-stage dementia.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly talk with Dr. Arshia Khan about how she’s developing robots to assist with elderly and dementia care. Dr. Khan also shares her vision for women in computer science and affordable robotics, the networking and data collection process in robots, and how these technologies have pioneered the healthcare industry.
Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform enabling brands to predict the optimum price for every product. He has built several successful companies, including Deep and Sassy, Think Crucial, and Skubana, which was acquired by 3PL Central. As a speaker and world-class Amazon expert, Chad gives presentations about e-commerce, SaaS, and Amazon at global conferences and webinars. He is also the co-author of the Amazon bestseller Cheaper Easier Direct.
In this episode… Amazon’s seller marketplace is advancing daily, and there are numerous factors impacting product pricing, including competition, keyword rankings, and inflation. So how can you stay ahead in this competitive landscape?
According to Amazon expert Chad Rubin, brands must leverage algorithms and data to make informed pricing decisions. This requires utilizing AI to forecast EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and net profit. To outperform your competitors, it’s crucial to build and invest in an original product that maximizes ROI. Profasee is an AI-driven platform that helps sellers develop specific and dynamic product pricing to optimize profitability.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly interview Chad Rubin, Founder and CEO of Profasee, about product pricing on Amazon. Chad also talks about shifting your perspective after a business sale, his experience promoting multiple startups to investors, and advice for managing Amazon’s seller landscape.
Chad Franzen is a podcast host, writer, and Project Manager at Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. As an experienced journalist, broadcaster, and storyteller, he has worked in news writing, sports broadcasting, and video and podcast production. Chad has also done play-by-play sports broadcasting at state championship games for high school basketball and football.
In this episode… Traditionally, broadcasting has been a competitive industry to enter. But the widespread adoption of remote work has uncovered modern media avenues that anyone can break into, such as podcasting. This media form allows entrepreneurs to establish themselves as thought leaders in their industries. Today’s guest shares best practices for running and promoting a podcast.
New media expert Chad Franzen says to consider podcasting as an opportunity to build and nurture valuable business relationships. Instead of selling your product or service to a prospect, you can invite them as a guest on your podcast and cross-promote each others’ businesses. By refining your interview strategy and asking industry-specific questions, you demonstrate your experience while highlighting your guest. Rise25 conducts outreach efforts and helps you develop a consistent referral strategy to turn guests into clients.
In today’s episode of What The Teck? Rolando Rosas and Dave Kelly interview Chad Franzen about the value of podcasting for relationship building. Chad explains how to break into podcasting and promote your show, remote work trends in podcasting and broadcasting, and the key storytelling aspects of a podcast.
Dan Maccarone is the Co-founder and CEO of Charming Robot, a product design company creating digital experiences. For the past 20 years, he has been helping startups and media companies shape their online product strategies, including creating Hulu’s original strategy and user experience. Dan also has experience in television, music, and print media, having worked with Late Night with Jimmy Fallon, Saturday Night Live, Universal Music Group, and The Wall Street Journal. He also hosts the weekly podcast Story In a Bottle, where he speaks to tech industry experts, including founders, VCs, and user experience and visual designers.
In this episode… Digital technology and business practices are constantly evolving. Those who resist change may remain static and struggle to scale, so innovating is essential to improve user experiences. How are the top companies adapting to the modern digital world, and what can you learn from their efforts?
Amazon has evolved its product navigation features to meet consumer demands. Similarly, Bloomingdale’s integrates multiple UX designs to separate its brands and ensure a consistent experience across all channels. Dan Maccarone says you can modify designs and strategies from TikTok and other social media platforms to innovate digital experiences and reach diverse audiences.
In this episode of What The Teck? Rolando Rosas and Dave Kelly invite Dan Maccarone, Co-founder and CEO of Charming Robot, to speak about enhancing user experiences in the evolving digital landscape. Dan also talks about how he innovated his business model during COVID, how data-sharing impacts the user experience, and the common mistakes businesses make today.
Charinna Kushnir is the Executive Vice President of Sales at Data Canopy, a company that offers infrastructure as a service to deliver data center solutions for the new economy. In her role, she has increased Data Canopy’s sales productivity and improved vendor and client relationships. With more than 20 years of experience in channel sales, Charinna specializes in helping clients architect customized solutions focused on each company’s individual needs, budget, and future goals. Before Data Canopy, she was the Director of Channel Sales at Momentum Telecom.
In this episode… As remote work becomes mainstream, traditional hardware systems and antiquated servers are struggling to handle the demand. Cloud environments provide viable solutions to organize workflow, yet many businesses have preconceived notions about them and often fail to consider data security, costs, and servers. So what should you know about migrating to the cloud, and how can you maximize its full potential?
According to Charinna Kushnir, the average lifespan of a conventional server is three to four years. The cloud offers more resiliency and efficiency since you don’t have to handle equipment failure. But it’s critical to consider the overhead maintenance associated with cloud environments. For instance, many companies struggle to disseminate their data upon migration. So Charinna recommends allocating your workload to both public and private cloud environments to reduce egress fees. Additionally, while cloud servers provide greater security than on-premises systems, you must invest in disaster recovery plans to avoid costly data breaches. By optimizing your cloud environment, you can boost ROI and focus on scaling your business.
In this episode of What The Teck? Rolando Rosas and Dave Kelly sit down with Charinna Kushnir, Executive Vice President of Sales at Data Canopy, to discuss key considerations for migrating to the cloud. Charinna also talks about providing top-notch customer service, how social media promotes brand recognition, and the importance of a disaster recovery plan.
Nicole Middendorf is the CEO and Wealth Advisor at Prosperwell Financial, a woman-owned financial practice that provides wealth management advice to help individuals and companies develop financial independence. She is also the author of five books, a world traveler, a philanthropist, and a public speaker. As Prosperwell Financial’s wealth advisor and certified divorce financial analyst, Nicole helps people find happiness in life and feel comfortable with their money through one-on-one client meetings, writing books, presenting at conferences, and appearing on TV, radio, and other media.
In this episode… Financial literacy is vital to leading a fulfilling and prosperous life. Yet many people struggle to break their poor spending habits, which impacts their relationships and lifestyle. So how can you develop a secure budget to live the life you want?
As a domestic violence survivor, Nicole Middendorf recognized a disproportion in financial allotments among divorced women. She established a foundation to provide these women with financial support and resources to help them recover. As a wealth advisor, Nicole also focuses on creating enjoyable activities to educate children and partners on the value of money management. If you want to develop healthier spending habits, Nicole says to determine your reason for saving money and discover what you value most in your journey.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly invite Nicole Middendorf, CEO and Wealth Advisor at Prosperwell Financial, to speak about how she encourages people to develop intelligent spending habits. Nicole explains how her foundation gives back to the community, the obstacles to financial literacy in public schools, and her advice for developing a healthy relationship with money.
Tyler Jefcoat is the Founder and CEO of Seller Accountant, a company that helps Amazon sellers achieve maximum profitability through bookkeeping and strategy services. He provides financial coaching for sellers exceeding $100 million per year in e-commerce sales. Tyler also leads the Sellers Roundtable, an exclusive mastermind for seven and eight-figure sellers. Before founding Seller Accountant, he was the Co-founder and Managing Partner at Care to Continue, a home healthcare company that grew from zero to 100 employees within four years.
In this episode… Is Amazon a profitable platform for sellers? In 2022, the website’s traffic declined by 40-50%, while ad costs increased by 20-40%. So how can you maximize your business’ value to succeed in that marketplace?
According to Tyler Jefcoat, success in a volatile market is not about generating sales but maximizing profitability. Three factors drive enterprise brand value on Amazon: business financials, profit margins, and target customers. Invest in QuickBooks Online or similar software to optimize accounting and understand your expenses and investments. Next, Tyler says to analyze your profit margins by focusing on PAG (post-advertising gross) profit to determine your total generated revenue and its sources. It’s also critical to develop long-term relationships with your customers by focusing on a specific product category that targets their needs, solves their problems, and produces a desired outcome.
In this episode of What The Teck? Rolando Rosas and Dave Kelly sit down with Tyler Jefcoat, Founder and CEO of Seller Accountant, to discuss top tips for optimizing your Amazon seller account. Tyler addresses developments in the Amazon aggregator space, profitable Amazon seller strategies, and how specialized seller accounts impact purchasing decisions.
Richard Blank is the CEO, President, and Bilingual Telemarketing Trainer for Costa Rica’s Call Center, a state-of-the-art BPO telemarketing outsourcing company. Through his motivational public speaking style and appropriate rhetoric, Richard has been a proven bilingual trainer for 12 years.
He also manages a school for advanced telemarketing and soft skills and is often sought-after for private training sessions and consultations. To expand Costa Rica’s telecommunications and business appeal, Richard became a strategic partner of the Pacific Rim Chamber of Commerce and Solo Telecommunications.
In this episode… In the past, telemarketing call centers were restricted to offshore countries and were compared to Hollywood boiler rooms. When modernized for today’s social conditions, these centers can provide employee agents with learning and professional growth opportunities. So how can you facilitate a positive experience for both agents and clients?
Telecommunications expert Richard Blank regards the work performed in modern call centers as an art form. These centers are social environments that differ from virtual interactions, so it’s crucial to equip your agents with the verbal communication, active listening, and soft skills needed to engage with clients. Richard is empathetic toward his agents’ needs and work styles and encourages them to embody the same level of empathy when speaking to clients. When you cultivate a socially enriching company culture, your agents are more likely to perform their tasks with passion rather than complacency.
CEO of Costa Rica’s Call Center Richard Blank joins Rolando Rosas in this episode of What The Teck? to talk about optimizing call centers for the modern work environment. Richard addresses call center stereotypes and modern call center trends, how call centers maximize productivity and encourage professional growth, and how to train employees in telecommunications and soft skills.
Seneca Hampton is the Founder of Hampton Adams, Amazon’s leading athletic tape brand. Hampton Adams serves over 600,000 customers and has produced over $15 million in revenue. As an entrepreneur and Amazon expert, Seneca has built multiple seven and eight-figure businesses in e-commerce, logistics, consulting, and speaking. He gained notoriety by appearing on Shark Tank, where he demonstrated how he scaled Hampton Adams.
In this episode… What does it take to launch a business on Amazon? The seller’s landscape is cutthroat and volatile, with failure just as common as success. So what makes an Amazon business profitable?
Learn from the founder of Amazon’s most successful athletic tape brand. After missing out on a $250,000 business deal, Seneca Hampton read, attended, and consumed countless commerce books, courses, seminars, podcasts, and webinars to gain comprehensive sales knowledge. He discovered that when it comes to Amazon, the most important aspects to consider are pricing, rankings, and product and seller reviews. Instead of lowering your prices, Seneca recommends boosting your rankings by offering product discounts. This ensures positive reviews and converts buyers away from competitors.
Join Rolando Rosas and Dave Kelly in this episode of What The Teck? as they learn from Seneca Hampton, Founder of Hampton Adams, about selling on Amazon to turn a profit. Seneca explains the common mistakes sellers make on Amazon, the secrets to a profitable Amazon business, and the importance of competitive pricing.
Stephen G. Pope is the Founder and CEO of SGP Labs, which helps businesses create, scale, and distribute persuasive video content to build an audience. He helps busy people and organizations build automated content systems through coaching, consulting, and done-for-you solutions. Before SGP Labs, Steven founded and sold Project Ricochet, where he helped startups, mid-sized, and large companies create custom software to innovate, streamline, and grow their companies.
In this episode… Video content creation is necessary for audience retention, yet many people feel insecure on camera, while others don’t have time to put in the effort. With so many content forms and mediums and seemingly a lot to learn, what are some best practices for creating engaging content?
If you’re short on time, Stephen G. Pope suggests appearing on podcasts. If you spend between two and three hours a week recording video interviews, you can repurpose the content for short-form TikTok videos. Even though longer podcasts may not receive many views, the condensed versions you share on social media will engage audiences on multiple platforms. The more videos you create and share, the more confidence you’ll gain. Eventually, you can generate fresh content that showcases your personality and conveys a meaningful story.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly speak with Stephen G. Pope, Founder and CEO of SGP Labs, about modern-day content creation. Stephen explains the importance of storytelling in content creation, how social media content creation encourages confidence, and tips for generating and optimizing short-form content.
Aron Sogi is a TikTok content creator sharing daily video and smartphone content creation tips. He has 13 years of experience in the film industry, having worked on prominent films, including The Dark Knight Rises, Murder on the Orient Express, and Star Wars: The Last Jedi.
In this episode… Do you have what it takes to be a professional content creator? 50% of TikTok users exit a video within the first two to three seconds. So, how can you optimize content to maximize engagement?
According to TikTok content creator Aron Sogi, you have to meet your audience where they are and customize content for different platforms. Instagram is an aesthetic-focused platform, so users expect artistic photos and videos. Conversely, TikTok users are interested in the process rather than the results so, to retain them, it’s crucial to implement three attention-grabbing hooks within the first few seconds of each video. These entail establishing the ideal audience, communicating the problem, and creating curiosity. Aron says that framing these hooks with a negative connotation can encourage audiences to keep watching and take action.
In today’s episode of What The Teck?, join Rolando Rosas and Dave Kelly as they chat with content creator Aron Sogi about optimizing video content for various audiences. Aron shares the challenges of creating video messages in different mediums, how to use TikTok Promote and analytics tools, and three attention-grabbers for boosting engagement on TikTok.
Will Christensen is the Co-founder and President of DataAutomation, a software company that automates data-heavy processes and builds custom integrations. He is also the Interim Product Manager for SellerLabs, which he manages through his holding company, EquityHammer. SellerLabs enables Amazon sellers to automate their manual processes around messaging, advertising, and data. As a go-to-market specialist, Will takes product iterations from zero to 100 customers.
In this episode… Data and other forms of automation can be a substantial time saver for businesses. Yet, many companies are hesitant to adopt this technology based on the stigma that it replaces jobs. So, how can you leverage automation to enhance innovation, streamline operations, and maximize ROI?
Before initiating any automation practices, Will Christensen stresses embracing an automation culture to educate your team on the process and ensure they’re on board with the idea. He has created a strategic method to identify which processes to automate. The 15-1-1-5 approach allows you to determine the time spent on mundane tasks. To begin automating these processes, it’s essential to recognize your data’s current and future locations, what needs to happen to transfer the data, and how each task originated. The result is greater revenue and time spent on productive operations.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly consult with Will Christensen, Co-Founder and President of DataAutomation, about automating business systems. Will also addresses automation’s impact on the workforce, the best data automation solutions, and how to calculate automation value and ROI.
Todd Miller is the VP of Technology Solutions at Nitel, a next-generation technology services provider. Nitel simplifies enterprise organizations’ complex technology challenges to create seamless and integrated managed network solutions. Todd has held various roles at Nitel, including VP of Product and Sales Engineering and VP of Information Technology and Product Engineering. Before Nitel, he was the Chief Technology Officer at John Drake & Associates and the Network Services and Security Practice Leader at CIBER.
In this episode… As businesses shift to remote work, employees are experiencing sluggish network connections resulting from bandwidth constraints. So, how can you adapt to these limitations and optimize contemporary work styles?
According to telecommunications expert Todd Miller, the major internet providers have taken steps to upgrade their networks and increase broadband capacities to accommodate greater demand. For the time being, Todd recommends adopting an SD-WAN (software-defined wide area network) solution. This comprehensive infrastructure combines multiple technologies into a single capability to conserve bandwidth. Implementing this software into your home improves the consistency, predictability, and overall quality of your remote work experience.
In this episode of What The Teck? Rolando Rosas and Dave Kelly welcome Todd Miller, VP of Technology Solutions at Nitel, to discuss leveraging modern technology solutions to adapt to remote work. Todd addresses remote work efficiency, how remote work has impacted technology deployments, and the common causes of slow network connections.
Sascha Segan is the Senior Public Relation Manager at Qualcomm, the world’s leading wireless technology innovator. Previously, he was the Lead Mobile Analyst for PCMag at Ziff Davis. PCMag covers the latest technology, product reviews, news, tips, and deals. During his time at PCMag, Sascha wrote and directed coverage of mobile phones, tablets, wireless carriers, wrote opinion columns, developed new editorial products, and reviewed over a thousand products. He also appeared in national and international media discussing wireless industry topics.
In this episode… With the widespread adoption of remote work, one concern remains top of mind for people: finding an area where they can live and work simultaneously. So, what are the top-rated locations for remote work?
Sascha Segan compiled economic, cultural, and demographic factors and internet speed measurements to compose an article detailing the best work-from-home cities in the US and Canada. He discovered that Philadelphia offers affordable living for city-goers, while the suburbs of Detroit, Michigan, Baltimore and Maryland are known for their diverse populations. Sascha ranked Chattanooga, Tennessee, as the #1 place to live while working remotely due to its affordable real estate, business-friendly administrations, and widely available broadband internet. Whether you prefer cityscapes or quiet country living, Sascha’s article has all the information you need to accommodate individual work styles and preferences.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly welcome Sascha Segan, former Lead Mobile Analyst for PCMag, to discuss the top places to live while working from home. Sascha explains his research process and testing methodologies for writing his article, the key factors and data points influencing the best remote work cities, and the future of 5G and its role in remote work.
CJ Rosenbaum is an Attorney and Partner at Rosenbaum & Segall, PC, which helps Amazon sellers protect their accounts from suspensions and trademark, patent, and copyright infringements. With over 25 years of experience representing entrepreneurs, he has written six books on Amazon product sales and account suspensions and has participated in dozens of global Amazon speaking events.
CJ started the firm so that Amazon Sellers have someone to turn to for help. Before venturing into the Amazon space, he was a trial lawyer. CJ was quoted in the following media about Amazon suspensions & appeals: Forbes, CNBC, FOX Business, The Wall Street Journal, Bloomberg, Huffington Post, International Business Times, Daily Journal, and The Seattle Times.
In this episode… The Amazon ecosystem is complex, with various seller regulations and challenges, including account suspension, unauthorized resellers and listings, and legal contracts. So, what mistakes should you avoid when protecting your brand?
According to Amazon expert CJ Rosenbaum, the five most common mistakes brands make when selling on Amazon involve product reviews, copyright and trademark infringements, unauthorized listings, contract enforcement, and seller rights. When navigating the seller network, it’s crucial to avoid manipulating reviews and misappropriating logos and other intellectual property. On brand protection, CJ advises strategizing and planning for potential listing hijacks and consulting an attorney to help with legal disputes, authorized agreements, and false claims.
In this episode of What The Teck? Rolando Rosas and Dave Kelly chat with CJ Rosenbaum, Attorney and Partner at Rosenbaum & Segall, PC, about the common seller mistakes on Amazon. CJ addresses product review manipulation, Amazon’s copyright and trademark regulations, and sellers’ rights when taking legal action against the platform.
Adam Mastrelli is a Partner at Woodstock Fund, a Web 3.0 investment fund. In this role, he focuses on business development and investor relations for DeFi, Web 3.0, gaming, and the metaverse. Adam is also the Founding Partner of Deal.Game and held various roles at IBM, including Digital Assets and Banking, Blockchain Lab Services, Global Client Executive, and Account Services.
In this episode… With cryptocurrency gaining traction in the stock market, many people want to capitalize on its financial benefits. So, what does this digital currency entail, and what should you consider before investing?
Crypto is a decentralized form of currency that does not rely on third-party mediation from banks or other government entities. It uses automation to process multiple transactions almost instantly and can be traded digitally. NFTs also transfer value, but unlike crypto, they are individually verified intellectual property and can’t be exchanged. Both digital assets exist within the blockchain, a secure distributed database that stores a record of transactions. While cryptocurrency and NFTs allow for financial freedom, they can also be regulated and banned by individual governments.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly sit down with Adam Mastrelli, Partner at Woodstock Fund, to discuss cryptocurrency, NFTs, and blockchain. Adam talks about the evolution of the internet, tokenizing and decentralized finance, and the capabilities, benefits, and risks of smart contracts and automated transactions.
Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. Dr. Weisz also founded a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.
In this episode… Podcasting is an excellent source of revenue for businesses looking to expand their reach. So, what are the benefits of this type of content, and how can you host prominent guests to acquire new clients and grow your business?
According to podcasting expert Dr. Jeremy Weisz, launching a podcast saves time on networking and client acquisitions. By publishing one episode a week, you can build relationships with referral and strategic partners both inside and outside of your industry. When it comes to finding great guests to feature on your podcast, Dr. Weisz says to focus on social proof. Most guests pay little attention to a podcast’s views or popularity, so by delivering value, you can find noteworthy guests that may eventually become clients.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly chat with Dr. Jeremy Weisz, Co-founder of Rise25, about launching and running a B2B podcast. Dr. Weisz explains how he helps clients manage podcasting technology, tips for acquiring and building relationships with guests and clients, and how to boost your company’s success by working with Rise25.
Scott Houston is the Field Sales Engineer at EPOS, a company that delivers high-end audio solutions designed for enterprise and gaming. In his role, he provides experience in telecom peripherals, including headsets, speakerphones, video collaborations, and asset management software. He also assists with troubleshooting and communicating with a global support team to resolve customer issues and communicates with product management and development teams to keep up with market trends. Before EPOS, Scott was a Product Specialist in Consumer Electronics at Sennheiser Electronic Corp.
In this episode… The pandemic created a shift in technology trends as businesses require automated and collaborative software to succeed in remote work environments. So, how can you update your technology to accommodate modern work styles?
Scott Houston asserts the importance of integrating team capabilities into your products and devices. This setting improves functionality during virtual business meetings by allowing you to access calls and connect with your teams quickly and efficiently. It’s also necessary to convert from desk phones to softphones so you can communicate over the internet to enhance collaboration in any environment.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly interview Scott Houston, Field Sales Engineer at EPOS, about adapting to evolving technology in the workplace. Scott shares the benefits of team capabilities in communication technology, EPOS’ efforts to redesign its products, and how companies are transitioning back to the office.
Charinna Kushnir is the Executive Vice President of Sales at Data Canopy, a company that offers infrastructure as a service to deliver data center solutions for the new economy. In her role, she has increased Data Canopy’s sales productivity and improved vendor and client relationships. With more than 20 years of experience in channel sales, Charinna specializes in helping clients architect customized solutions focused on each company’s individual needs, budget, and future goals. Before Data Canopy, she was the Director of Channel Sales at Momentum Telecom.
In this episode… The pandemic has forced businesses to shift to remote and hybrid work models, creating a need for streamlined communication, collaborative work environments, and accessible data centers. With so many new platforms to learn and acquire, how can you determine the best path forward?
According to Charinna Kushnir, it’s crucial to leverage Microsoft Teams to increase workplace productivity and optimize collaboration. Additionally, transitioning from an on-premise solution to a cloud-based environment enhances workflow, secures data, and categorizes applications. Data Canopy works with businesses to manage the voice component of Microsoft Teams and evaluate cloud providers and environments to develop a solution that suits their goals.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly talk with Charinna Kushnir, Executive Vice President of Sales at Data Canopy, about developing modern infrastructure solutions for flexible work environments. Charinna explains the benefits of remote collaboration tools, the different types of cloud environments, and the future of infrastructure as a service.
DeLaine Clifford is the President of Communication Ace, where she helps businesses transition from an on-premise phone system to the cloud. As the most wanted woman in telecom, she has spent more than 16 years educating and navigating her clients’ communications. DeLaine consults companies on evaluating multiple providers, identifying the best price, mapping out the deployment, and planning for employee adoption. Before Communication Ace, she was the Senior Communications Consultant at Gsolutionz.
In this episode… With the widespread adoption of remote work and the evolution of new technology, businesses are facing a major shift in communication. Given the nature of this work environment and the integration of emergency communication laws, on-premise phone systems are no longer effective. So, what are some solutions you can implement to streamline remote work and stay compliant?
Business communications expert DeLaine Clifford advises transitioning to the cloud to accommodate workplace flexibility. This allows for effective communication with customers and employees and gives you the opportunity to measure performance. Cloud platforms also have the ability to store data so you can access important information and contact emergency personnel during a crisis.
In today’s episode of What The Teck? Rolando Rosas and Dave Kelly sit down with DeLaine Clifford, President of Communication Ace, to discuss shifting to the cloud. DeLaine shares the communication trends businesses should consider, the benefits of converting to the cloud, and how to comply with Kari’s Law and RAY BAUM’s Act.
Aqeel Shahid is the Vice President of Global Strategic Partners at Vonage, a company that delivers communication devices and platforms to businesses. In his role, he works with and supports key strategic channel partners and distributors globally to develop and implement a successful distribution channel. With over 20 years of experience building sales channels and programs for business cloud solutions, Aqeel maximizes sales volumes through relationship building, coaching, planning, negotiating favorable deals, and securing strategic alliances.
In this episode… As technology continues to evolve, businesses face new challenges in communication and culture. Executives must adapt their leadership style to reflect this change. Yet, studies show that only 47% of managers are prepared for this future role. So, how can you conform to business needs and foster engagement?
Leadership expert Aqeel Shahid maintains the value of leading with empathy to promote effective communication. Validating your team and customers’ demands encourages transparency, streamlines operations, and builds a thriving company culture. When solving customer challenges, it’s also necessary to build relationships and understand their business environment to generate trust and create beneficial solutions.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly interview Aqeel Shahid, Vice President of Global Strategic Partners at Vonage, to talk about inspiring success in developing workplace cultures. Aqeel shares how remote work improves talent acquisition, the importance of leading with empathy, and strategies for building customer relationships.
Tara Campbell Lussier is the Founder and Realtor at Pearson Smith Realty, a full-service residential real estate brokerage firm. As a serial entrepreneur, she is the former Founder and CEO of Arrow, an employer-sponsored family benefits platform she built from ideation through scaling. Tara has been named both a Loudoun 40 Under 40 honoree and a DC Power Woman of Tech by DCA. Her accomplishments have been featured in several local publications, including the Washington Business Journal, Northern Virginia Magazine, and Loudoun Now.
In this episode… The pandemic has created a greater demand for family benefits in the workplace. Employers must accommodate the need for child and family care to maximize team productivity and retain talent. So, what services can you provide to increase your ROI on top talent?
Former doula and family leave advocate Tara Campbell Lussier observes that caregivers experience burnout from working long hours and caring for their families. To mitigate this burnout, she advises employers to add or expand care benefits to include cash subsidies, remote work, and mental health and family leave. By fostering a family-friendly culture that focuses on the integration of DEI (diversity, equity, and inclusion), you can increase employee productivity and attract and retain talent.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly welcome Tara Campbell Lussier, former Founder and CEO of Arrow and the Founder and Realtor of Pearson Smith Realty, to discuss the importance of family care and benefits in the workplace. Tara explains FamTech, how remote work benefits women seeking fertility treatments, and the need for paid family leave.
Sally Thornton is the Founder and CEO of Forshay, a firm that offers executive recruiting, interim consulting, and diversity and inclusion consulting. The company was awarded #290 on the Inc. 5000 “Fastest-Growing Private Companies” list for 2015. Before founding Forshay, Sally was the Co-founder and CEO of Flexperience, which — under her leadership — grew into a nationally-acclaimed firm and was awarded the “Top 100 Fastest-Growing Companies” in 2010 by the San Francisco Business Times.;
She is a frequent keynote speaker on various topics, including the future of work, women in leadership, diversity and inclusion, the science of work-life balance, and talent recruitment and engagement strategies. Sally has been featured in the Wall Street Journal, BBC, Forbes, Harvard Business Review, and Huffington Post, among numerous other publications.
In this episode… With the transition to remote work, the hiring process has also shifted to virtual, with many organizations utilizing video technology to conduct interviews. So, what are employers looking for in a candidate, and how can you prepare for an online interview?
According to recruitment specialist Sally Thornton, hiring managers seek demonstrated performance and role progressions from previous positions. These employers also want candidates who can adapt to remote, hybrid, and innovative work styles. When participating in a video-conducted interview, it’s beneficial to display your skills through a personal story that exemplifies your ability to perform and adapt effectively. Sally asserts the importance of thoroughly preparing for an interview to mitigate possible distractions that may occur during a video call.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly talk with Sally Thornton, Founder and CEO of Forshay, about acclimating to changes in the job market. Sally discusses COVID’s impact on employees’ workplace demands, the importance of adapting to change as a leader, and technology’s role in the recruiting process.
Eva Reid is the Owner of Eva Reid Consulting, where she provides professional life and career coaching to women in STEM and other fields where they are underrepresented. She is also the IT Data Manager at the DC Department of Health. With over 25 years of experience in information technology, project management, and training, Eva has been recognized for the caliber and creativity of her work as a technical workshop presenter and facilitator in professional, corporate, and government settings. She provides leadership and oversight for the DC Area Women in GIS Group and the DC Government Women in Technology Group. Eva is also the Chapter Coordinator for the international organization of Women in GIS.
In this episode… During public safety concerns, health crises, or industrialization, officials employ a GIS (geographic information system) to collect and analyze data. So, how is this data utilized, and what are some ways executives can safeguard it to protect citizens?
Government officials collect data to track diseases, assess geographic regions for infrastructure, and analyze crime patterns. When conducting contact tracing or population analyses, IT expert and consultant Eva Reid emphasizes the importance of organizational collaboration. This includes assisting other organizations in data collection, developing training programs to ensure public safety, and anonymizing datasets to maintain privacy. By networking and connecting to solve widespread issues, leaders can build and sustain a thriving community.
Join Rolando Rosas and Dave Kelly in this episode of What The Teck?, as they sit down with Eva Reid, Owner of Eva Reid Consulting, to talk about connecting with the community using data and technology. Eva shares key considerations for building infrastructure, the role of contact tracing in public health and policy, and how to protect privacy during GIS data collection.
Barbie Brewer is the Global Executive of People and Culture at LG Ads Solutions, a TV data company with the industry’s largest TV viewership footprint. As a passionate and resilient leader in the HR space, she has pioneered, nurtured, and grown some of the most innovative and successful workforces around the globe while becoming an industry thought leader in remote and hybrid work.
With over 20 years of HR experience holding management, vice president, and C-suite positions worldwide, Barbie has played an integral part in some of the world's most well-known brands, including Cisco, Netflix, and ClickUp. She speaks at conference keynotes, serves on corporate boards, and engages leaders at internal company events to help aspiring leadership teams and HR departments build programs and cultures.
In this episode… Following the pandemic, remote work environments have become increasingly common. Contrary to the beliefs of managers and company leaders, this work style encourages connections and employee relationships through video meetings in personal residences. So, what are some of the widespread benefits of remote work?
According to remote work advocate Barbie Brewer, working from home fosters stronger communities by retaining employees in a given region. These flexible work locations provide a wealth of opportunities for minorities and disadvantaged people who otherwise lack the resources to commute. Employees can then give back to their community and invest in the local economy. Focusing the future of work around communities instead of companies creates greater living conditions for all populations.
In this episode of What The Teck?, Rolando Rosas and Dave Kelly sit down with Barbie Brewer, the Global Executive of People and Culture at LG Ads Solutions, to dismantle misconceptions about remote work and advocate for its widespread adoption. Barbie shares her thoughts on social connections in the workplace, the discrepancies in regional employee compensation, and how organizations can ensure success in a remote work environment.
Shane Howard is the Founder of Vision154, a full-service brand and talent management agency helping clients with social and digital marketing campaigns. As an internationally-recognized entrepreneur and talent agent, Shane consults, advises, and represents global thought leaders that speak and consult on the future of work, remote work, innovation, and company culture. Before Vision154, he built an international sports company spanning 53 countries helping teen athletes access university scholarships.
In this episode… With the evolution of work styles, many leaders struggle to adapt to employees’ demands for flexibility and deny these requests in favor of traditional systems. As a result, workers are shifting to more accommodating positions. So, how can you conform to the future of work and create a fair environment?
Amid concerns that remote work promotes carelessness, Shane Howard advises leaders to shift their focus from employees’ personal lives to their job performance. In today’s labor market, work styles are not universal, and many people perform better in a hybrid or remote work environment that allows them the flexibility to prioritize their needs. By striving to overcome your own biases and misconceptions about remote work, you can establish an equitable culture that accommodates each person’s unique work approach.
Join Rolando Rosas and Dave Kelly on today’s episode of What The Teck? as they talk with Shane Howard, Founder of Vision154, about adapting to remote work styles. Shane explains how leaders can assess remote work options to foster an equitable environment, how industries can adapt to remote work styles to retain talent, and advice for people wanting to work abroad.
Verne Harnish is the Owner of Scaling Up, a company that provides education, coaching, and technology services to help mid-market companies worldwide build and execute a strategic plan. Scaling Up has over 180 partners on six continents. Verne chairs the annual ScaleUp Summits and serves on several boards, including Chair of The Riordan Clinic, Co-founder and Chair of Geoversity, and Board Member of the Million Dollar Women community.
As a world-leading expert, keynote speaker, author, and entrepreneur in the business growth field, Verne has spent more than 30 years educating entrepreneurial teams. Verne is the Founder of the Entrepreneurs’ Organization (EO), which has over 16,000 members worldwide. He served for 15 years as Chair of EO’s premiere CEO program held at MIT. Verne is the author of multiple best-sellers, including Mastering the Rockefeller Habits, The Greatest Business Decisions of All Time, and Scaling Up, which has been translated into 22 languages and won eight major international book awards.
In this episode… In today’s volatile labor market, companies like Google are deciding to cut pay for remote workers. As a result, these employees are going to work for businesses with higher compensation. So, how can you attract and retain talent to scale your company?
World-renowned business growth expert Verne Harnish advises organizations to regard compensation and price from equal perspectives. This involves assessing employees’ demands for higher pay and your company’s need for top talent. By increasing wages and offering incentives, leadership training, and workforce development, you can hold onto skilled workers and reduce labor costs to grow your business.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly interview Verne Harnish, Owner of Scaling Up, about employee compensation. Verne discusses how businesses can attract and retain employees, how leaders can adapt to the shift in employee culture, and how remote work has changed the business landscape.
Steve Cadigan is a Talent Advisor at Cadigan Talent Ventures, which helps top organizations and leaders build compelling talent solutions for the digital era. As a keynote speaker on the future of work, he has been at the forefront of global talent strategy and company culture for the past 30 years. Steve was LinkedIn’s first Chief HR Officer, having scaled the company talent from 400 to 4,000 in 3.5 years.
He is the author of Workquake and has been recognized as an exceptional world-class performer in culture by The Wall Street Journal, Fortune magazine, and other publications. In 2021, Steve was recognized as being among the top 200 Global Thought Leaders in the world of people and talent.
In this episode… In a remote work environment, a survey of 1,000 US adults found that 39% would consider leaving if they were obligated to return to the office. So, what does this entail for future work models, and how can you adapt to them?
According to highly sought-after talent expert Steve Cadigan, employers should restructure company culture to accommodate team members’ requests for work flexibility. Employees want the ability to prioritize their personal lives, so working to establish value is crucial in retaining talent. By experimenting with remote and hybrid models, you can offer your team the freedom to determine a method suitable for their lifestyle and work approaches.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly talk with Steve Cadigan, Talent Advisor at Cadigan Talent Ventures, about building a valuable company culture around remote work styles. Steve addresses the misconceptions about remote work, the great career migration and its effects on businesses, and how to create value and build community in a remote work environment.
Tim Ash is an international keynote speaker on evolutionary psychology and digital marketing, an author, and a marketing advisor. He is the author of Unleash The Primal Brain and the bestselling author of Landing Page Optimization. Tim is also the Founder of SiteTuners, a strategic conversion rate optimization agency.
As a thought leader, he has been mentioned by Forbes as a Top-10 Online Marketing Expert and by Entrepreneur Magazine as one of the Top-15 Online Marketing Influencers To Watch. Tim is the Founder and former Chairperson of the worldwide Digital Growth Unleashed conference series and the former online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm.
In this episode… When it comes to digital marketing, B2B and B2C companies often need more effective engagement tactics and struggle to influence their target audience. So, how can you create a marketing campaign that empathizes with your ideal consumers?
Digital marketing expert Tim Ash affirms that there are no rational decisions regarding customers’ buying habits. When creating a campaign, it’s crucial to identify and leverage the emotional component of each decision to reach your audience successfully. Once you understand specific motivations, you can structure your service or product around a key problem exclusive to a particular demographic, communicate the resulting adverse consequences, and present a viable solution.
In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly host Tim Ash, author of Unleash Your Primal Brain, to discuss leveraging primal instincts to enhance your marketing campaign. Tim explains the big lie of decision-making, the importance of understanding your audience when developing marketing campaigns, and the power and purpose of storytelling.
Felecia Dunmore is a Senior Software Engineer at Capital One, a designer, writer, and content creator interested in social constructionism, sociology, philosophy, and technology. As a mid-tier influencer, she has over 400K followers on TikTok. Felecia creates educational and entertaining content, focusing on complex topics by referencing famous thought experiments, theories, and awe-inspiring stories that encourage a deeper understanding of society.
In this episode… When creating content on TikTok, many users don’t understand its unique algorithm and, as a result, struggle to engage audiences. So, how can you effectively leverage this social platform to produce compelling content?
According to influencer Felecia Dunmore, TikTok’s algorithm differs from other platforms. Instead of displaying content from followers, it curates videos based on the content you’ve previously encountered. To ensure your videos reach new audiences and optimize engagement rates, it’s essential to post multiple topics and themes per day. By structuring your content, you can compare statistics on each video to determine an effective strategy.
In today’s episode of What The Teck? Rolando Rosas and Dave Kelly talk with Felecia Dunmore about programming TikTok’s algorithm to maximize audience engagement. Felecia explains the ripple effect, how TikTok is revolutionizing content on social media, and shares tips for structuring content to affect audience psychology and maximize views.