The Alignment Advantage: Sales and Marketing Edition: Recent Episodes
Benjamin Ard
We interview the best sales and marketing leaders in tech to share their unique insights from years of experience. While we focus on all aspects of marketing and sales, we emphasize how alignment between the two departments can be a superpower for your business.
Jen Gray is one of the best marketing leaders that I know. She brings years of tech experience to the table and has worked with her fair share of sales leaders. If you're a sales leader and want to learn how to get along with marketing better - this is the podcast episode for you.
For more information on Masset - visit Masset.ai
In this episode we interviewed Storyy.co's co-founder, Connor Snyder. As always, we discussed marketing and sales alignment, but also dove into how AI is going to change the future of marketing.
This podcast is brought to you by Masset. The tech business content/asset hub built to align your whole organization. For more information about Masset, visit Masset.ai.
On this episode of the podcast we interview Jake and Miles, the vp of marketing and vp of sales of Bola.ai. We dive into what it takes to have a great relationship with each department. It's always lot's of fun to have both leaders on the same time and we are so grateful for the insights they brought to the podcast.
Click here to learn more about Bola.ai.
As always, this podcast was brought to you by Masset. The ultimate marketing asset hub for your tech business. To learn more, visit Masset.ai
Ryan Van Wagoner talks about if an MBA is right for someone who would like to be in marketing leadership. We also discuss the differences between working at a startup vs. working at a larger cooperation and how sometimes the right path is to work at both.
Mike White scaled the sales leadership ladder in record time by taking on challenges that no one else wanted. Mike also shares how storytelling can be a benefit for anyone in sales and get you some unique opportunities that otherwise wouldn't be there.
Jake has seen success at multiple startups where he was on of the first employees in the business. He has some great lessons on how to start and scale a sales team at a startup.
This is our first episode!
Josh Brannan, sales leader extraordinaire, joined us on today's podcast to discuss sales leadership and what sales can do to better align with marketing to better achieve your goals.