The Lindsey Wilkins Show: Recent Episodes
Lindsey Wilkins
This podcast was created to help you with all things branding! I love Seth Godin's definition of branding which is; “..the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.” I want to help you understand how you can set yourself apart from the noise online so you can position yourself as an expert and create a memorable brand that allows you to make more money and create a long term impact!
Welcome back! Things look.. well, a bit different. I decided to completely rebrand the podcast and start new so I can fully be excited to show up here every week and do it in a way that feels best to me. I also want to touch on how I've been able to be so much more productive this week and what's been contributing to helping me see my value!
Hope you enjoy.
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
Let's talk about how to attract more opportunities! I hear people say all the time (and even catch myself doing it..) "I wish I had more opportunity to do xyz" or "I wish I could work more with this type of client".. whatever it is. It can often feel like finding opportunity is so hard or that it's even limited or only for specific people.
But no. We are literally surrounded by it!
In this episode, I hope to change your perspective on how to attract more opportunity in your life.
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
There are things your photographer wants you to know.. (but aren't telling you!) and today Brian and I spill all the tea. In this episode we'll talk about brand photography from many different angles including what you need to know before hiring a photographer for your business, what to do when you receive your gallery of photos, the importance of investing in high quality photos, when to use them/when not to.. and so much more.
Brian Knox of B Knox Photography really is a master of his craft and is an intelligent entrepreneur! I can't wait for you to hear what he has to say.
Connect with him here:
Website
Instagram
Facebook
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
Building a brand is hard. Entrepreneurship is hard. And for those who are new, starting the journey is hard. It will never be easy. So today, I want to extend some words of encouragement to you no matter where you are on this journey.
Just like you, I sometimes get scared. I sometimes get overwhelmed. I even experience the anxiety that one feels with putting themselves out there on this journey of growing a brand because the fear of judgement can stop anyone in their tracks.
Not today.
Today I want to encourage you to take a step (big or small) toward the life and business that you want.
Memento Vivere
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
Today I want to talk about the importance of building your brand OFFline. In a digital world, it can be easy to forget that we can benefit (sometimes even more) from interacting with humans in the real world.
I feel like there's potential for a part 2 after this one so if you want to learn specific ways you can meet more people and grow your network in real life, let me know and I'm happy to record a more detailed part 2.
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
I'm so excited for you to meet Sarah Martin! We dive into so much good stuff in today's episode. Sarah Martin, Personal Trainer and Online Fitness Coach, talks about how she got started in her career helping women with their health and fitness. She also shares with us how she has been able to confidently and consistently show up on social media to grow her business.
Have you ever wondered what the "return on investment" is for social media? Well we talk about that, too!
I hope you enjoy this one as much as we enjoyed recording it for you!
Connect with Sarah on social media:
Instagram - @sarahtmwellness
Listen to her Podcast here:
The Growth Over Fear Podcast
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
This episode is the epitome of why I started this podcast. It's also a part of my own "social media strategy". And look.. spoiler; social media isn't a place for selling. It's a place for serving!
Today I will talk about how you can take the stress off your social media strategy and I will give an example of a client who's social media is working really well for his business!
I hope you enjoy this one!
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
A good brand starts with good messaging. If you're not using this word enough.. it's time to start. It's such a simple (yet impactful) word that will make your social media content, emails, website, podcast, etc.. so much more effective!
Don't skip the homework in this episode :)
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
Sit back and relax because today I'm talking with Maurisa Jones, social media and website expert, all about ways that business owners can leverage social media for brand awareness. But our conversation didn't stop there. We'll dive into hashtags, using AI for content, how to write killer website copy and more!
Want to connect with Maurisa? (of course you do!)
www.maurisajones.com
and follow her on social media!
Instagram: @mjonessocialmedia
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
Business owners and entrepreneurs collectively struggle to really understand the difference between branding and marketing. Many think they're the same thing. While they are both important to a business.. they are completely different.
While branding and marketing have the same end goal.. they are not the same in their approach. They're different players on the same team.
My goal is for you to have a much clearer understanding of the difference between the 2 so you can start to use both of them to your advantage and create more clarity in your messaging!
Follow me on instagram
DM me if you have questions or want to have a further conversation for some help!
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
Ok, today we're getting science-y. Just kidding! Kind of. We are definitely learning about the brain in this episode but don't worry, we're keeping it simple. I really feel like if we truly understand how the brain works, it will allow us to take a second or third look at our messaging and find ways that we can create more clarity and simplicity in what we're saying so we give our audience the best opportunity to truly connect with us!
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com
Branding is the heart and soul of your business. Truly! It's part of your long term growth strategy but one worth putting time and effort into. I stand so firmly behind that statement because it has done wonders for me and my business as well as my clients.
In this episode I have 2 objectives. The first is to give you a quick back story on what I do and why I'm here so you have some context moving forward. The second to help you understand what branding is. Don't worry - we keep it pretty simple in this episode. I'm just aiming to set the foundation for all that's to come on this podcast.
Welcome to episode 1 and thank you for going on this journey with me. My goal is to help you build a strong brand for your business using social media so you can make more money and make a bigger impact!
Instagram: https://www.instagram.com/lindseybrookemedia/
Website: www.lindseybrookemedia.com