Lucentlands Podcast | Harvesting Agriculture Knowledge: Recent Episodes
Lucentlands
Welcome to the Lucentlands Podcast, your go-to source for all things related to agriculture. Our Agriculture podcast is dedicated to bringing you the latest news, trends, and insights on the agriculture industry from around the world. Hosted by Dewald Kirsten and Louise Brodie, two passionate professionals with years of experience in the media production industry, the Lucentlands Agriculture Podcast is the perfect platform for anyone interested in learning about the latest developments in agriculture.
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In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Elmé Coertzer-Boersma, CEO of Agriya (formerly FoodPLUS, the company behind the GlobalG.A.P. standards).
Elmé shares her journey from South Africa to leading a global organization, explaining why GlobalG.A.P. remains the world’s benchmark in Good Agricultural Practices, and what the transition to Agriya means for the industry.
From the pressures farmers face during audits to the role of sustainability, risk management, and consumer trust, this conversation unpacks the realities of modern agriculture, food safety, and certification. We also touch on technology, AI, and how collaboration can build resilience for both commercial and smallholder farmers worldwide.
Key Takeaways:
•The difference between GlobalG.A.P. (standards) and Agriya (company)
•Why audits matter: ensuring trust, safety, and market access
•The balance between food safety, sustainability, and farmer realities
•How global standards adapt to local conditions and regulations
•The future of certification: AI, collaboration, and consumer transparency
Connect with Elmé on LinkedIn: https://www.linkedin.com/in/elmecoetzer/
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In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Darci Vetter, internationally renowned Food & Agriculture Policy Expert and former U.S. Chief Agricultural Negotiator, to unpack the realities behind trade tariffs, global food security, and the shifting role of agriculture in U.S. and global policy.
Darci shares insights from her career in the U.S. Senate, USDA, and the Office of the U.S. Trade Representative, where she led agricultural negotiations for the Trans-Pacific Partnership. She explains in plain language how tariffs really work, who pays for them, and what this means for producers, exporters, and consumers around the world.
From South Africa’s citrus and blueberry industries to U.S. consumers’ grocery bills, Darci highlights how interconnected global food systems are — and what might come next as court cases, political negotiations, and shifting consumer pressures reshape trade policy.
The conversation also touches on:
•The impact of broad U.S. tariffs on farmers, exporters, and consumers
•Why tariffs are essentially “taxes on food” and hit low-income families hardest
•The future of U.S. agricultural research and its global role
•How bilateral deals affect countries like South Africa•The tension between trade policy and public health goals
•Opportunities for regenerative agriculture and supply chain transformation
Key Takeaways:
•Tariffs are not paid by foreign governments — they raise costs for importers and consumers.
•U.S. trade policy is shaping not just economics, but also access to healthy food worldwide.
•South Africa’s citrus and fruit industries are deeply exposed to U.S. tariff shifts.
•Reduced U.S. investment in agricultural research could have global ripple effects.
•Trade negotiations are increasingly linked to health, environment, and investment agendas.
Connect with Darci on LinkedIn: https://www.linkedin.com/in/darci-vetter/
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In this episode, hosts Dewald Kirsten and Louise Brodie speak with Ilse Trautmann, Deputy Director-General of Agricultural Research and Regulatory Services at the Western Cape Department of Agriculture, as she reflects on her extraordinary career and the challenges and opportunities facing agriculture today.
From her beginnings in plant physiology to leading diverse teams in research, veterinary services, and agricultural economics, Ilse shares insights into the transformation of South African agriculture, the state of the ARC, and why building capacity and partnerships are crucial for the future. As she prepares for retirement, she discusses her legacy, leadership lessons, and hopes for the next generation entering agriculture.
Key Takeaways:
•Why research funding and capacity building are essential for South Africa’s farmers
•Lessons from Ilse’s leadership journey and management philosophy
•The role of soil reform, agritourism, and youth programs in securing the future of food
•Behind-the-scenes challenges in government and the importance of partnerships
•Ilse’s vision for agriculture beyond her official career
Connect with Ilse on LinkedIn: https://www.linkedin.com/in/ilse-trautmann-14250b17/
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Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Hugh Campbell, former Hortgro Science General Manager, to reflect on his remarkable career and the evolution of South Africa’s deciduous fruit industry.
Hugh shares his journey from farming and international experience in the U.S. and U.K. to decades of leadership in Hortgro, where he played a pivotal role in shaping research, grower support, and technical innovation. He discusses the importance of building research capacity, the role of statutory levies, how science underpins market access, and why mentorship and bursaries are vital for the next generation of agricultural leaders.
From cherries in Michigan to managing Vergelegen Estate, to guiding Hortgro Science through transformation and strategy, Hugh’s story is one of vision, collaboration, and commitment to growers.
Key Takeaways:
•Why research funding is the foundation of a sustainable fruit industry
•How Hortgro Science built world-class systems linking growers, researchers, and markets
•The importance of bursaries and mentorship in developing future agricultural talent
•Challenges of balancing commercial vs. grower interests in industry structures
•How science and innovation continue to transform fruit quality, yields, and market access
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In this episode, hosts Dewald Kirsten and Louise Brodie speak with Nitasha Baijnath-Pillay, Resource & Sustainability Manager at Hortgro, about the complex challenges and opportunities facing South Africa’s deciduous fruit sector.
Nitasha shares insights from her 20+ years in environmental and resource management, now applied directly in agriculture. She discusses how climate change, plastic alternatives, carbon credits, ESG compliance, and smart agriculture are shaping the future of fruit farming.
From soil health to packaging innovations, and from EU regulations to carbon tax, this conversation dives deep into what it means to build a resilient, sustainable industry.
Key Takeaways:
•Why plastics aren’t the enemy—but poor management is
•How global regulations like the EU’s Farm-to-Fork strategy impact South African farmers
•The role of carbon footprinting, credits, and taxes in agriculture’s future
•Smart agriculture tools: climate apps, soil health practices, and precision farming
•ESG compliance as the gateway to market access in 86 countries
Whether you’re a grower, exporter, policymaker, or consumer, this episode reveals the realities and innovations shaping fruit farming in a climate-conscious world.
Connect with Nitasha on LinkedIn: https://www.linkedin.com/in/nitasha-baijnath-pillay-a17690154/
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Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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In this episode, hosts Dewald Kirsten and Louise Brodie speak with Brent Walsh, CEO of Berries ZA, about the rapid rise of the blueberry industry, shifting consumer demands, and South Africa’s growing role in global berry supply.
Brent shares insights on:
•How the South African blueberry industry has matured in just a decade.
•The importance of genetics, quality, and consistency in staying competitive.
•Market access negotiations with India, China, and Thailand.
•The role of neighbouring countries like Zimbabwe and Namibia in regional production.
•Why hosting the International Blueberry Organization (IBO) Summit in Cape Town is a milestone moment.
•Opportunities for raspberries and blackberries alongside blueberries.
•Lessons from Peru and Morocco’s massive berry industries – and what’s possible for Africa.
This is a must-listen for anyone interested in fresh produce, exports, trade access, and the future of berries in South Africa and beyond.
Key Takeaways:
•Blueberry production is expanding rapidly across Southern Africa, with microclimates driving variety choices.
•Export logistics are shifting between air freight and sea freight depending on global demand.
•New markets like India and China could double opportunities for South African producers.
•The berry sector is diversifying, but blueberries remain the cornerstone.
•Global collaboration and trade negotiations will shape the next decade of berry farming.
Connect with Brent on LinkedIn: https://www.linkedin.com/in/brent-walsh-642a7513/
More on Berries South Africa: https://www.berriesza.co.za/
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In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Zander Ernst, Director of Marketing and Production at Allesbeste Boerdery in Tzaneen, Limpopo. From pioneering avocado varieties like Maluma to experimenting with trellising, planting densities, and even speciality coffee production, Zander shares an unfiltered look into how Allesbeste is pushing the boundaries of South African agriculture.
We explore the family farm’s fascinating history, its unique “triangle” integration of breeding, nursery, and marketing, and why experimentation—despite costly failures—is essential for long-term industry growth. Zander also explains how Maluma has become South Africa’s most planted avocado variety, its advantages for farmers and consumers, and how cold chain discipline can make or break quality.
The conversation then pivots to coffee—how a chance discovery in the garden led to a thriving speciality coffee brand, and why microclimates, altitude, and patience are as critical for coffee as they are for avocados.
Key Takeaways:
•How Allesbeste’s integrated business model gives it a unique edge in avocado innovation
•The real story behind the Maluma avocado and why it thrives in warm climates
•Why experimentation and knowledge-sharing are vital for industry progress
•Lessons on cold chain management for maintaining fruit quality
•How South Africa can produce high-altitude–quality coffee outside the “coffee belt”
Connect with Zander on LinkedIn: https://www.linkedin.com/in/zander-ernst-116905135/
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Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Hendri Truter, Group CEO of Deli Co Meat Wholesalers, to uncover the real story behind South Africa’s meat industry—from supply shortages and pricing to exports, offal, salami sticks, and rural job creation.
From its humble beginnings on a kitchen table in Riebeek-Kasteel to one of SA’s top meat facilities, Delico’s story is one of resilience, innovation, and community empowerment.
Key Takeaways:
•Why South Africa ran out of lamb in December—and what it means for food security
•How a side hustle making salami sticks paid for a house and built a national product
•What "fifth quarter" products like skins and offal mean for meat prices and farmers
•Why rural business matters—and how Delico supports 700+ jobs in a small town
•The truth about foot-and-mouth disease and its impact on the meat supply chain
•Why Hendri believes meat is still a “happy sell” despite the vegan backlash
•How full traceability from farm to fork is changing the meat industry
Connect with Hendri on LinkedIn: https://www.linkedin.com/in/hendri-truter-03b42b232/
More on Delico: https://delico.co.za/
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Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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In this episode, hosts Dewald Kirsten and Louise Brodie speak with Stephanie Midgley, Specialist Scientist: Climate Change at the Department of Agriculture in the Western Cape, about what climate change really means for agriculture in South Africa.
Stephanie draws on over 30 years of experience in plant physiology, policy, and climate adaptation to explain the science behind shifting rainfall patterns, extreme weather, and long-term temperature rise. From sunburn on fruit to the politics of dam-building, she breaks down how farmers – and the rest of us – can adapt to what’s coming.
This conversation goes far beyond theory, offering a grounded, systems-level view of climate risks and resilience, especially in the uniquely Mediterranean climate of the Western Cape.
Key Takeaways:
•Climate change isn’t just about weather – it’s about long-term shifts in entire climate systems
•Western Cape is already experiencing a hotter, drier trend – with real impacts on fruit, livestock, and water supply
•The SmartAgri plan is a world-leading example of a science-based, farmer-driven adaptation strategy
•Practical on-farm adaptations like netting and breed choices can build resilience – but affordability remains a key challenge
•International collaboration with Mediterranean regions (via MCAP) is enabling shared learning on drought, fire, and heat
•Climate adaptation must happen across all sectors – from government policy to everyday water use
Find Stephanie on LinkedIn: https://www.linkedin.com/in/stephanie-midgley-6a01a732/
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Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Uzair Essack, entrepreneur, Managing Director of Riyp Exports, and 2020 Forbes Africa 30 Under 30 inductee.
Uzair shares his remarkable journey from a financially struggling university student to founding one of South Africa’s most dynamic fruit export businesses. With zero agricultural background but an unstoppable entrepreneurial spirit, Uzair built Riyp from scratch — bootstrapping his way into global markets, navigating 50-degree heat in Dubai on a broken leg, and even closing a million-dollar deal with a Qatari sheikh in a hotel lobby.
This episode is packed with lessons on:
•Seizing opportunities and turning hardship into hustle
•How Africa is emerging as a major player in global fruit demand
•The power of lean operations and building strong personal relationships in agribusiness
•Why breaking with tradition is sometimes the best thing a farmer can do
Key Takeaways:
•“Chance favors the bold” — Uzair’s story is a masterclass in calculated risk-taking
•Africa offers massive untapped buying power in fresh produce markets
•Relationships matter more than ever in an increasingly tech-driven world
•Keeping overheads low can lead to better margins and returns for farmers
Connect with Uzair on LinkedIn: https://www.linkedin.com/in/uzairessack/
Visit the Riyp website: https://www.riyp.co/
Connect with us:Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
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LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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In this episode, hosts Dewald Kirsten and Louise Brodie speak with Bake Huang, fruit trade specialist from China and representative of Riverking, about the evolving dynamics of China’s fresh produce market.
From the collapse of a cherry shipment worth millions to the rising popularity of avocados and lemons in bubble tea shops, Bake offers fascinating insights into what Chinese consumers want—and what South African growers need to know to succeed in this critical export market.
With years of experience sourcing fruit for major Chinese retailers, Bake breaks down the biggest opportunities for South African exporters, key quality issues, market access protocols, and the quirks of fruit preferences in China.
Key Takeaways:
•Why South African citrus and avocados are gaining ground in China
•The cherry shipping disaster that rocked the market—and what it reveals about postharvest challenges
•How bubble tea culture is shaping demand for lemons and avocados•Why variety, ripeness, and shipping time matter more than ever in Chinese imports
•The importance of dry matter and fumigation in avocado success
•What China’s durian and pear preferences can teach us about premium fruit marketing
Connect with Bake on LinkedIn: https://www.linkedin.com/in/bake-huang-a7813297/
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In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Riël Mallan, a trailblazer in South Africa’s agricultural transformation and now founder of Nurture Brands, to discuss the bold decisions, upheavals, and innovations that shaped the modern fruit export industry.
From his days as a young table grape farmer during South Africa’s post-apartheid deregulation era to building Fruits Unlimited and investing in genetic IP, Riël shares an unfiltered and reflective view of the industry’s evolution—and its future.
•What happens when a farmer goes rogue to take on a powerful board?
•Why did South Africa’s fruit brand legacy fall apart?
•And what can today’s agri-leaders learn from private equity and preemptive health?
Key Takeaways:
•The story behind fruit industry deregulation and how it reshaped exports•Why brands—not just products—are the key to long-term farming success
•Lessons from a private equity investor: why food, health, and purpose are inseparable
•The birth of SATI and efforts to bring order to a deregulated “Wild West”
•Why future agri-success lies in sustainability, transparency, and storytelling
Find Riël on LinkedIn: https://www.linkedin.com/in/rielmalan/
Connect with us:
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In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with Christine van Zyl, attorney at TGB Attorneys and specialist in intellectual property law, about one of the most misunderstood and fast-evolving areas in agriculture: plant breeders' rights and IP protection.
Christine unpacks South Africa’s new Plant Breeders’ Rights Act of 2018, the implications of "farmers' privilege", how local and foreign breeders can protect (or lose) their IP, and what exporters, smallholder farmers, and marketers should know about using and sharing protected plant material.
The discussion dives deep into how the law intersects with science, innovation, and the future of agriculture in South Africa—raising key points on investment, legislation, enforcement, and public participation in regulatory processes.
Key Takeaways:
•The new Plant Breeders’ Rights Act is now in effect (as of June), aligning South Africa with international IP standards.
•"Farmers’ privilege" allows small-scale farmers to reuse protected seed under certain conditions—but this remains controversial and narrowly defined.
•IP protection attracts foreign investment, supports local innovation, and ensures royalties reach the rightful breeders.
•Penalties for infringement are steep—up to 10 years—emphasizing the need for awareness and compliance.
•Trademarks and plant breeders’ rights are distinct forms of protection—understanding both is critical for growers and marketers.
Christine on LinkedIn: https://www.linkedin.com/in/christine-van-zyl-b2a17652/
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In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Marco Bertolazzi, Director of Research & Development at global fresh produce brand SanLucar, for a deep and inspiring conversation about fruit innovation, global agriculture, and building a premium brand that’s reshaping how consumers experience fruit.
From his humble roots in Italy and a life-changing international horticulture degree, to managing cutting-edge varietal development across multiple continents, Marco shares his unique journey into agriculture and his passion for creating more sustainable and flavorful produce. He opens up about how SanLucar works across the globe—from breeding strategies and master grower partnerships, to the ambitious branding vision of “premium across all fruits.”
They also explore why SanLucar is investing in South Africa’s strawberry and kiwi potential, and how the company is aligning sustainability with commercial success.
🎧 Whether you're in farming, retail, branding or just love good fruit—this is a masterclass in fresh produce innovation.
Key Takeaways:
•How Marco’s international education and passion for agriculture shaped his career
•The inner workings of SanLucar’s global varietal strategy and grower partnerships
•Why strawberries are one of the most technical and versatile crops in the world
•How SanLucar plans to expand its premium fresh produce brand into retail corners globally
•The role of sustainability—economic, environmental, and social—in modern fruit production
•What brought SanLucar to explore South Africa’s production opportunities
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In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Faith Brown, General Manager of the Waitrose Foundation Southern Africa, to reflect on the Foundation’s 20-year journey of transformation, community empowerment, and sustainable development across Southern Africa’s fruit farms.
Faith shares her personal story—starting as the very first person appointed to the Waitrose Foundation’s South African office in 2006, taking a break to raise her family, and returning to lead the organization once more. Together, they explore how this pioneering supply chain initiative has grown from 6 farms to over 360, with a mission to invest directly in the people who grow and pack the produce that ends up on UK shelves.
From early childhood education centres and youth development programs to water security, healthcare access, and bursaries, the Waitrose Foundation has created grassroots change in farm communities. Faith opens up about the structure of the Foundation, its governance, how funds are allocated, and the real-life stories of individuals who’ve flourished thanks to these investments—including a bursary recipient now pursuing a PhD in climate resilience.
This episode provides an inspiring, behind-the-scenes look at what makes the Waitrose Foundation unique in the global retail landscape—and why it matters now more than ever.
Key Takeaways:
•The Waitrose Foundation is a UK retail-led initiative supporting farming communities across Southern Africa.
•Faith Brown was the Foundation’s first appointment in South Africa and now leads it as General Manager.
•Over 20 years, the Foundation has expanded to over 360 farms and returns around £1 million annually to support community-driven projects.
•Projects include early childhood centres, youth skills development, health clinics, water security, internet access, bursaries, and more.
•Governance includes growers, importers, exporters, and Waitrose representatives, ensuring transparency and accountability.
•Empowerment is central: farm workers help decide how funds are used, creating ownership and long-term impact.
•The Foundation operates in South Africa, Zimbabwe, Zambia, and Namibia, with similar models now replicated in 9 countries globally.
•The initiative is distinct from Fairtrade—consumers do not pay extra; instead, supply chain stakeholders reinvest profits.
Connect with Faith: https://www.linkedin.com/in/faith-brown-831b0246/?originalSubdomain=za
More about The Waitrose Foundation: https://www.waitrosefoundation.org.za/
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In this episode, hosts Dewald Kirsten and Louise Brodie speak with Jon Roberts, General Manager of the Citrus Growers Association Cultivar Company (CGACC), about the fascinating evolution of cultivar management in the South African citrus industry and what it means for growers, marketers, and consumers.
From royalty systems and open-source varieties to pink oranges and low-lemonin navels fit for juicing, Jon shares rare insight into the future of cultivar strategy—and how CGACC’s work is making citrus production more competitive and sustainable.
We also explore the juice price boom, the genetic breakthroughs that could redefine what fruit goes into your glass, and the health science behind red-fleshed citrus. It's an essential listen for anyone tracking the commercial direction of citrus.
Key Takeaways:
•South Africa’s cultivar landscape has shifted from free, open varieties to protected, royalty-based systems.
•Pink oranges (like red Lina and Molar Red) are not only visually appealing—they’re nutrient-dense and ripe for consumer and juice market potential.
•Valencia oranges are preferred for juicing due to low limonin levels; new discoveries may expand this to certain navels.
•Open varieties like Eureka lemons and Washington navels still play a critical role in the industry.•CGACC now manages over 60 cultivars and is helping commercialize elite citrus types with a transparent, grower-beneficial approach.
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In this episode, hosts Dewald Kirsten and Louise Brodie speak with Nicci Stewart, Specialist Marketing Strategist at Stardust, about one of the most ambitious citrus marketing campaigns in recent years: repositioning South Africa’s Star Ruby grapefruit for success in European markets under the new “Summer Star Ruby” brand.
Nicci shares the behind-the-scenes strategy that is turning a declining global grapefruit market into an exciting opportunity—starting with Germany. From developing a new identity and logo to navigating perceptions around bitterness and health risks, Nicci explains how collaborative marketing, influencer science, and category-wide branding are reshaping the future for South African grapefruit exports.She also dives into how Star Ruby is being positioned as a lifestyle fruit for summer cocktails, salads, and leisure—not just a health remedy. The discussion includes insights into marketing psychology, consumer behavior, and the challenges of aligning industry-wide strategy with growers’ expectations.
Key Takeaways:
•South Africa’s grapefruit growers are uniting behind a single brand: Summer Star Ruby
•The campaign positions grapefruit as a vibrant, sweet, and tangy summer lifestyle product—not a bitter health food
•Germany was strategically chosen as the campaign launchpad based on health awareness and market readiness
•Influencer strategy focuses on micro- and nano-influencers with high engagement, not mass reach
•Marketing grapefruit requires consistency, storytelling, and category-wide collaboration to shift perceptions
🎧 Whether you're in citrus, branding, or just curious about the future of fruit marketing—this is a must-listen.
Connect with Nicci on LinkedIn: https://www.linkedin.com/in/niccistewart/
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In this episode, hosts Dewald Kirsten and Louise Brodie sit down in-person at the Citrus Summit with Mitchell Brooke, Logistics Development Manager at the Citrus Growers’ Association of Southern Africa (CGA).
They discuss the harsh realities and forward-thinking solutions around port logistics, export capacity, and South Africa’s citrus supply chain. With mounting pressure on Transnet, port congestion, rising container volumes, and climate impacts, Mitchell unpacks CGA’s proposed national coordination model for port logistics — a game-changing shift towards industry-wide collaboration, on-site port presence, and private-sector driven planning systems.
Key Takeaways:
•South Africa's ports face deep systemic challenges — from equipment failure to weather delays — and it won’t improve dramatically in the next 3–5 years.
•CGA is proposing a new operational logistics structure with representatives on the ground in each port, aligning exporter plans with terminal capabilities.
•Windbound disruptions are a major issue in ports like Cape Town and Ngqura, and current mitigation strategies are insufficient.•CGA is exploring public-private partnerships, localized systems development via ESIT, and even alternate port usage to handle increasing citrus volumes.
•The Maputo model and the Hapag-Lloyd contract show what’s possible when exporters collaborate on logistics and shipping.
•Rail remains a major hurdle due to capital intensity; funding and coordination are key barriers to revitalization.
Connect with Mitchell: https://www.linkedin.com/in/mitchell-brooke-81463547/
More about the CGA: https://www.cga.co.za/
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In this episode, hosts Dewald Kirsten and Louise Brodie speak with Rocco Renaldi, Chair for Public Affairs and Government Relations at Edelman, about the critical role of policy, public perception, and lobbying in the battle to keep South African citrus flowing into Europe.
With nearly 20 years representing the Citrus Growers Association (CGA) in Brussels, Rocco offers a behind-the-scenes look at the European Union’s complex regulatory environment, the persistent threat of phytosanitary barriers like Citrus Black Spot and False Codling Moth, and the strategic decision to take the fight to the World Trade Organization.
Beyond trade, this conversation explores branding, global consumer psychology, political fragmentation, and how perceptions of agriculture can either help or hinder market access. Rocco also reveals why South African citrus is his "favourite client" and reflects on how this industry has grown in strength, unity, and global significance.
Key Takeaways:
•South African citrus growers have faced escalating EU trade challenges for decades, but exports have grown due to persistent lobbying.
•Many EU phytosanitary regulations are being used as non-tariff trade barriers, often influenced by protectionist agendas in Spain.
•The WTO case launched by South Africa is a milestone move aimed at impartial adjudication—not a declaration of war.
•Consumer awareness campaigns and branding could be better leveraged by agriculture, but they require long-term investment.
•There is a widening perception gap between European policymakers and African producers—direct exposure and diplomacy are key to bridging it.
•Year-round citrus trade strengthens European logistics and packhouse infrastructure, even as parts of Europe lobby against imports.
•The CGA's unified levy-funded model is a global example of industry collaboration and advocacy success.
Find Rocco on LinkedIn: https://www.linkedin.com/in/rocco-renaldi-9479088/
More about Edelman: https://www.edelman.com/
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In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with José Antonio García Fernández, CEO of AILIMPO in Spain and co-founder of the World Citrus Organization (WCO), to explore how global collaboration is changing the future of citrus.
José discusses how WCO was born from a long-standing partnership with South Africa's Citrus Growers' Association and why building a unified, global citrus community was necessary in a fragmented, often competitive industry. He unpacks how the WCO has united citrus-producing nations—including Spain, South Africa, Egypt, Argentina, Turkey, USA, and more—under one roof to share knowledge, manage global market access issues, and build trust through open dialogue.He also provides a first-hand look at citrus sector challenges in Europe, the impact of the Green Deal, and why Spain continues to lead in exports. Looking ahead, he reveals the WCO’s ambition to launch global citrus marketing campaigns—taking a page from the success of the avocado industry.
Key Takeaways:
•WCO now represents virtually every citrus-producing country in the world
•Trust, transparency, and dialogue are core to solving global issues in citrus trade
•European citrus faces rising labor costs and policy restrictions under the Green Deal
•Spain dominates EU citrus exports thanks to proximity and rapid delivery logistics
•A key goal for WCO is to fund and run international campaigns to grow citrus consumption
•Citrus growers worldwide face similar challenges—and benefit from shared solutions
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In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with Rob Meihuizen, CEO of TopFruit, and Nick Steyn, Business Manager at KiwiKo, about the massive momentum behind the global kiwifruit industry—and why South Africa is poised to play a leading role.KiwiKo, a global joint venture between TopFruit and key partners from New Zealand and China, is pioneering the next generation of kiwifruit varieties: red, gold, sweet green, and traditional green. But this isn’t just about better fruit—it’s about brand-building, early-season supply, and giving growers access to protected genetics suited for hot climates and long shelf life.
Rob and Nick break down how they’re reshaping the perception of kiwifruit, the science behind the breeding, the opportunity for pollen production in PSA-free South Africa, and why timing is everything when entering a global market hungry for premium alternatives.
Key Takeaways:
•South Africa’s climate, logistics, and PSA-free status give it a global advantage in kiwifruit
•KiwiKo is developing a global brand to unify quality and boost visibility in retail
•The kiwifruit category has exploded with consumer demand for sweet, colorful varieties
•Early South African harvest timing allows fruit to hit shelves before traditional suppliers
•The industry has untapped potential with less than 1,000 ha planted—but room for thousands more
•New growers, including non-traditional farmers, are exploring kiwifruit for its scalability and ROI
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In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Marcos Fava Neves, one of the world’s leading experts in strategic agribusiness planning. As a professor at the University of São Paulo and founder of Harven Agribusiness School, Marcos shares how Brazil became a global food powerhouse—and what South Africa and other nations can learn from its success.
From soybean expansion to citrus innovation, and from rural revitalization to climate-smart biofuels, Marcos lays out a blueprint for how to feed a growing global population without destroying the planet. He dives into Brazil’s transformation into the leading supplier of orange juice, soybeans, sugar, beef, and coffee—while also debunking myths about deforestation and sustainability.This wide-ranging conversation explores policy, innovation, trade, social impact, and communication—plus, Marcos shares his 10-point competitive strategy for farmers in an unpredictable global economy.
Key Takeaways:
•Brazil feeds over 1 billion people globally and leads the world in several key agricultural exports
•Brazil’s growth is largely from reclaimed pasture—not forest destruction—due to strict environmental laws
•Strategic communication is key: Brazil’s agribusiness suffers from a global PR problem, not a product problem•Biofuels and circular agriculture are not threats to food—they’re powerful complements to it
•South Africa has massive potential to expand citrus and bio-based industries through technology, labor, and logistics investment
•Farmers must think like CEOs: manage finances, costs, innovation, people, and politics
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In this inspiring episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Bahle Kweba and Siphokuhle Nohamba, two young professionals helping shape the future of agriculture through their work at Sundays River Citrus Company (SRCC).Bahle and Siphokuhle share their personal journeys from the Eastern Cape to becoming trusted advisors to some of the country's largest citrus growers. With roots in family farms and a deep respect for legacy, they speak candidly about their experiences in a still-transforming industry—where success is driven not by background, but by hard work, relationships, and adding value.
From discussing mentorship and transformation, to breaking stereotypes and addressing misconceptions in agriculture, this episode offers a powerful glimpse into the real South African farming landscape today.
Key Topics Covered:
•Their personal journeys into the citrus industry
•The role of SRCC and transformation projects like Ikamva Lethu
•Challenges and rewards of advising both black and white commercial farmers
•Cultural dynamics, mutual respect, and breaking industry stereotypes
•Building trust and adding value in the agri-business value chain
•The importance of exposing youth to agriculture as a viable and rewarding caree
rKey Takeaways:
•Agriculture is not just about tractors and fields—it’s a thriving business full of opportunity
•Transformation is happening on the ground, led by driven individuals—not political slogans
•True inclusion comes from knowledge, skill, and consistent relationship-building
•Respect, communication, and performance are more powerful than background or race
•There’s enormous potential for youth in agriculture—if they are willing to learn and put in the work
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In Episode 76 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie welcome Justin Chadwick, outgoing CEO of the Citrus Growers' Association (CGA), and Dr. Boitshoko Ntshabele, incoming CEO of CGA.
This episode provides insight into the leadership transition at CGA, the ongoing global trade challenges facing the citrus industry, and what lies ahead for citrus growers in South Africa. With logistics delays, market access disputes, and the WTO case against the EU, the citrus sector is facing a defining moment. Justin and Dr. Boitshoko discuss strategies to navigate these challenges, expand exports, and sustain growth under Vision 260.
Key Topics Covered:
•Leadership transition at CGA and what it means for the industry
•South Africa’s WTO trade dispute with the EU and its impact on citrus exports
•The growing challenges of logistics bottlenecks and port inefficiencies
•Market expansion into the United States, India, and Vietnam
•Vision 260 and the plan to increase citrus production and exports
Key Takeaways:
•The citrus industry is experiencing record growth, but logistics and infrastructure must improve
•Trade agreements and market access negotiations will determine future export success
•The WTO case against the EU is South Africa’s first trade dispute at this level and could set a global precedent
•Private sector involvement in port operations is essential for efficient citrus exports
This episode is essential listening for those in agriculture, exports, and international trade, offering expert insights into one of South Africa’s most significant industries.
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In Episode 75 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Professor Andre Jooste, Head of Agricultural Economics at Stellenbosch University, to explore how economics shapes the future of farming.
From climate change and market volatility to trade agreements and innovation, Andre explains why financial sustainability and economic insight are just as critical to agriculture as soil health and crop yields.
The episode also highlights the 100-year anniversary of the Agricultural Economics Department at Stellenbosch University and its impact on shaping leaders, policies, and research in the industry.
Key Topics Covered:
📊 Why agricultural economics is vital for farmers, policymakers, and businesses
🌍 How global market trends impact South African agriculture
💡 The role of innovation and sustainability in the future of farming
🌱 Why climate change is reshaping farming decisions worldwide
🎓 How agricultural economics provides diverse career opportunities
Key Takeaways:
•Agriculture is a major economic driver, contributing up to 14% of South Africa’s GDP.
•Sustainability in farming requires financial resilience, risk management, and innovation.
•Economic and trade policies have long-term effects on food security and profitability.
•Young professionals in agricultural economics have opportunities across multiple industries.
If you're in agriculture, agribusiness, or policy development, this episode is a must-listen!
Connect with Andre Jooste:
Website: https://agricultural-economics.sun.ac.za/
Email: vdmm@sun.ac.za
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In Episode 74 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Najwah Allie-Edries, Head of The Jobs Fund at the National Treasury of South Africa, to explore how this groundbreaking initiative is tackling unemployment, driving economic growth, and supporting businesses and entrepreneurs.
Najwah shares her journey in public finance, development, and labor research, offering a deep dive into how The Jobs Fund was created, how it operates, and its long-term impact on job creation across multiple industries. She discusses how public-private partnerships and matching grant funding are unlocking new employment opportunities, particularly in agriculture, small businesses, and youth employment programs.
Key Topics Covered:
💼 What is The Jobs Fund, and how does it work?
🤝 How partnerships between government, business, and NGOs drive job creation
📈 Success stories: From small business support to large-scale agricultural projects
🌱 The role of The Jobs Fund in supporting farmers and agribusinesses
🔑 How businesses and organizations can access funding to expand employment opportunities
Key Takeaways:
•The Jobs Fund is designed as a challenge fund to encourage innovative employment solutions.
•Matched funding ensures accountability and long-term sustainability.
•Agriculture is a key focus area, with investments in emerging farmers, mechanization, and sustainability.
•Successful programs have scaled from local projects to national job creation initiatives.
If you’re interested in economic development, entrepreneurship, or securing funding for job creation projects, this episode is a must-listen!
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In Episode 73 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Debbie Matteucci, Chairperson of the South African Bioproducts Organisation (SABO), to discuss the rapid rise of bioproducts in agriculture and what it means for the future of farming.
Debbie provides a deep dive into biological control, biostimulants, and sustainable farming practices, explaining how bioproducts can reduce chemical use, enhance soil health, and improve crop resilience. She also addresses the regulatory landscape, the challenges of educating consumers, and why retailers like Woolworths are championing bioproduct adoption.
Key Topics Covered:
🌱 What are bioproducts, and how do they fit into modern agriculture?
🐞 Biocontrol vs. Biostimulants – What’s the difference?
💡 How retailers are driving demand for biological alternatives
⚖️ Regulatory challenges and the need for industry standards
🌍 How South African farmers can transition toward more sustainable practices
Key Takeaways:
•Bioproducts are rapidly gaining traction, but misinformation still exists
•Biological solutions can enhance traditional farming, not replace it entirely
•Retailers and consumers are pushing for more sustainable, low-residue farming
•Regulatory frameworks need to adapt to accommodate biological innovations
If you’re a farmer, agronomist, retailer, or just curious about the future of food production, this episode is a must-listen!
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In Ep. 72 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Dimi Spanos, Managing Director of Grape Evolution Limited, to explore the cutting-edge world of table grape variety development.
Dimi shares insights into the breeding process, evaluation challenges, and the importance of adaptability when introducing new grape cultivars to different climates. As the master license holder for the Volcani Institute’s breeding program, he explains how his team works to develop high-performing, climate-resilient, and market-ready grape varieties.
From super early black grapes to high-flavor red varieties, this episode dives into the next generation of table grapes that could transform the industry.
Key Topics Covered:
🍇 How new grape varieties are developed and tested worldwide
🌱 Why selecting the right rootstock is crucial for sustainability and climate adaptation
⏳ The challenges of bringing a new grape variety to market (it takes years!)
🚀 Game-changing innovations in early-season and late-season grape varieties
🌍 Why global markets are shifting, and what’s driving demand for better grapes
Key Takeaways:
•Why it takes 8–12 years to develop a successful new grape variety
•How table grapes are tailored for different climates and global markets
•What supermarkets look for in premium grape varieties
•The science behind breeding grapes with improved flavor, shelf life, and resilience
If you're in fruit farming, table grape production, or just curious about how new grape varieties make it to your local store, this episode is packed with insights you won’t want to miss!
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In Ep. 71 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie welcome Gert Breet, Head of Business Development for FNB Agriculture. Gert shares his journey from banking into agriculture and explains how FNB is empowering farmers through innovative financial solutions tailored to their unique challenges and opportunities.
This episode offers a fascinating look at how financial institutions like FNB are shaping the future of agriculture in South Africa by focusing on transformation, sustainability, and partnerships.
Key Topics Covered:
•Tailored Financial Solutions: Gert discusses how FNB Agriculture designs products like the AgriSustainability Loan to help farmers navigate challenges like climate change and rising costs.
•Empowering Emerging Farmers: Learn how FNB’s collaborative models, like partnerships with the Citrus Growers Association and the Jobs Fund, are unlocking opportunities for new-era farmers.
•Sustainability in Agriculture: Gert highlights the importance of financial and environmental sustainability, sharing insights on how farmers can future-proof their operations.
•Leveraging Technology: Explore how FNB Agriculture uses AI, big data, and predictive modeling to support farmers in making informed decisions about growth and resilience.
Key Takeaways:
•Financial innovation is key to driving growth and resilience in agriculture.
•FNB’s commitment to transformation is helping new farmers overcome barriers to entry and thrive.
•Sustainability isn’t just about the environment—it’s about ensuring long-term financial health for farmers.
•Technology and data are revolutionizing agriculture, creating new opportunities for efficiency and growth.
This episode is essential listening for farmers, agribusiness professionals, and anyone interested in the intersection of finance, agriculture, and technology.
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In Episode 70 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie are joined by Wendy Petersen, CEO of the SA Olive Association. Wendy brings her extensive experience in the olive industry to discuss the current state of olive oil production in South Africa and the exciting potential for future growth. Having transitioned from a successful career in the wine industry, Wendy explains how she’s helping to lead the charge in making South African olive oil a world-class product.
The conversation explores:
•South African Olive Oil Quality: Wendy breaks down why South African olive oil is not only on par with international standards but often superior, and how local consumers are beginning to appreciate this.
•Challenges and Opportunities: Discover how Wendy is working to grow the industry, the need to support emerging farmers, and how overcoming local supply shortages could create new economic opportunities.
•Health Benefits of Olive Oil: Wendy shares the powerful health benefits of olive oil, touching on its role in the Mediterranean diet and how it can improve overall well-being.
•Olive Oil’s Future in South Africa: Learn about the exciting plans for expanding the industry, from new farming models to the introduction of olive oil into tourism experiences across the country.
Key Takeaways:
•How the South African olive oil industry has grown and continues to win international awards.
•The steps needed to increase local production and reduce reliance on imported olive oil.
•The health benefits of olive oil and its potential to boost wellness in South African communities.
•The role of emerging farmers and government in scaling the industry for global success.
Whether you're interested in agriculture, health, or business opportunities, this episode provides a comprehensive look into how olive oil could play a key role in South Africa’s future.
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n Ep. 69 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie are joined by Charl du Bois, Managing Director at Capespan, to discuss Capespan’s landmark 20-year partnership agreement with the Namibian Grape Company (NGC). This partnership not only secures long-term investment in Namibian agriculture but also redefines the collaborative model between a private South African company and the Namibian government.
Charl provides insights into how this agreement will impact job creation, improve infrastructure, and enhance agricultural output in Namibia. From securing water resources to navigating logistical challenges, Charl shares the story of how Capespan’s dedication to sustainable farming and innovation is paving the way for the region's agricultural success.
Key Topics Covered:
•The 20-Year Partnership with NGC: Charl explains the significance of Capespan’s transition from a lease agreement to a profit-sharing cooperation with the Namibian Grape Company, ensuring that local stakeholders benefit directly from the operation’s success.
•Economic Impact and Job Creation: Discover how this agreement will drive economic growth, create jobs in the Karas region, and support local communities through increased agricultural activity.
•Improving Yields Through Innovation: Charl discusses how Capespan’s commitment to innovation has led to a 71% increase in grape production yields and highlights new varieties from international breeding programs that enhance output and resilience.
•Logistical Solutions for Exporting Grapes: Learn about the pioneering logistics solutions, including shipping grapes through the Walvis Bay port to avoid Cape Town’s congestion, ensuring that Namibian produce reaches international markets with maximum freshness.
Key Takeaways:
•How Capespan’s cooperation with NGC strengthens Namibian agriculture through a model of shared growth.
•The challenges and opportunities of expanding agricultural infrastructure in desert regions.
•The importance of innovation and variety selection to increase crop resilience and market appeal.
•Capespan’s strategic efforts to overcome logistical delays and optimize export routes for Namibian produce.
Whether you're interested in agricultural partnerships, sustainable farming practices, or the logistics of international fruit trade, this episode provides a fascinating look at how Capespan and the Namibian government are transforming the region’s agricultural future.
Connect with Charl and Capespan:
Charl on LinkedIn: https://www.linkedin.com/in/charldubois/
Capespan on LinkedIn: https://www.linkedin.com/company/capespan/
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In Episode 68 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie welcome Christo van der Rheede, the former Executive Director of AgriSA. Christo shares his unique perspective on leadership in South Africa’s agricultural sector, the challenges the industry faces, and his experiences working at the helm of one of South Africa's most influential agricultural organizations.
This episode dives into the most pressing issues in South African agriculture, from rural development to land reform and sustainability. Christo’s deep involvement in policy development and his interactions with government leaders offer listeners invaluable insights into how the agricultural sector can navigate the complex political and economic landscape.
Key Topics Covered:
•Leadership in Agriculture: Christo reflects on his time leading AgriSA, his role in shaping agricultural policy, and the ongoing challenges facing farmers in South Africa.
•Land Reform and its Impact: Christo delves into the complex issue of land reform, the potential risks, and what can be done to create equitable solutions without destabilizing the economy.
•The Role of Farmers in Food Security: Christo discusses the critical role of South African farmers in ensuring the country’s food security and the importance of supporting both commercial and small-scale farmers.
•Rural Development and Community Engagement: Learn how Christo emphasizes the importance of rural development and involving communities in shaping their own futures through education and participation in local initiatives.
Christo’s experience and dedication to the agricultural sector provide a powerful lens through which to view the future of South African agriculture, the need for professional governance, and the importance of collaboration across sectors.
Key Takeaways:
•Leadership and policy are crucial in the future success of South African agriculture.
•The impact of land reform on both commercial and small-scale farmers.
•How rural communities can play an active role in shaping their futures through development initiatives.
•The importance of sustainability and financial support for farmers.This episode offers valuable insights into the challenges and opportunities within the agricultural sector, providing guidance for farmers, policymakers, and those interested in the future of food security in South Africa.
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In Episode 67 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie are joined by Peter Dall, a highly respected horticultural consultant with decades of experience in the deciduous fruit industry. Peter shares his journey, from growing up in a family that influenced his love for agriculture to his involvement in devel
oping key fruit varieties like Pink Lady apples.Peter’s consultancy has helped countless farmers improve their operations and maximize their fruit production. He reflects on his career, highlighting the major changes in the agricultural landscape over the years, and offers advice to the next generation of growers.
Key Topics Covered:
•Early Beginnings and Passion for Farming: Peter talks about his childhood influences and how he developed a deep passion for agriculture.
•Deciduous Fruit Industry Leadership: He shares stories about his work in the apple industry and the role he played in developing Pink Lady apples and other successful fruit varieties.
•Innovation in Horticulture: Peter discusses the importance of innovation in fruit farming, particularly in plant breeding and new variety development.
•Challenges in the Agricultural Sector: From managing water resources to navigating market changes, Peter offers insights on the biggest challenges facing today’s farmers.
•Mentoring and Knowledge Sharing: Peter shares his philosophy on mentoring and the importance of passing on knowledge to younger generations of farmers.
This episode is packed with valuable lessons for those in the agricultural industry and beyond, as Peter Dall’s wealth of experience shines through his engaging stories and insights.
Key Takeaways:
•The role of innovation and variety development in modern horticulture.
•Peter’s involvement in the global success of fruit varieties like Pink Lady.
•His advice for young farmers entering the industry.
•The challenges and opportunities within the deciduous fruit sector.
Whether you're in agriculture or simply interested in how fruit varieties are developed and managed, this episode provides a comprehensive look at the role of horticultural consultants in driving the industry forward.
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In Episode 66 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Earle van der Watt, CEO of EVDW and a seasoned agri-finance expert. Earle shares his journey in the agri-finance sector and explains the crucial role financial management plays in the success of farming operations. His company provides customized CFO services to farmers across South Africa and beyond, helping them navigate the complexities of financial management in an ever-evolving agricultural landscape.
Earle’s company, EVDW, offers bespoke financial solutions for a wide range of farming operations, from fruit and wine farms in the Western Cape to grain and livestock farms across Africa. He discusses how his team tailors financial strategies for each client, ensuring that farmers have the tools they need to make informed decisions about their businesses.
Key Topics Covered:
•Customized Financial Solutions for Farmers: Earle explains how his team at EVDW provides financial forecasting, budgeting, and accounting services that are specifically designed for the agricultural industry.
•The Importance of Financial Discipline in Farming: Earle emphasizes the need for strong financial governance in family-run and medium-sized farms, particularly in an unpredictable market.
•Expanding Beyond South Africa: Earle shares his experiences working with farmers across Africa, from managing citrus farms to supporting livestock operations in challenging environments.
•The Role of Agri-Finance in Sustainable Growth: Earle talks about the importance of long-term financial planning for farmers and how his team helps clients navigate growth opportunities without overextending themselves.
•Partnerships with Equity Investors: Earle also touches on how his company works with equity investors to fund the expansion of farming businesses, creating opportunities for sustainable growth.
This episode is packed with valuable insights for farmers, agribusiness professionals, and anyone interested in the financial side of agriculture. Earle’s expertise offers a fresh perspective on how financial planning and discipline can empower farmers to thrive in a competitive market.
Key Takeaways:
•The critical role financial management plays in the success of agricultural businesses.
•How customized financial services can help farmers make better decisions and improve profitability.
•Earle’s insights on partnering with equity investors for sustainable business growth.
•Lessons learned from working with farmers across South Africa and the African continent.
Whether you're in farming or finance, this episode provides a wealth of knowledge on how financial strategies can unlock opportunities in agriculture.
Earle on LinkedIn:
https://www.linkedin.com/in/earle-van-der-watt-56a11624?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Bp9vmILwUQwKu6QGC53w7vw%3D%3D
EVDW Website: evdw.co.za
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In Episode 65 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie are joined by Jaime Zacarias from the Spanish National Research Council. Jaime shares his fascinating research on pigmented oranges, specifically pink oranges, and their remarkable health benefits. As one of the leading researchers in this field, Jaime sheds light on how these special varieties of oranges contain high concentrations of carotenoids, making them a potential game-changer in improving human health and nutrition.The conversation covers:•Pink Oranges vs. Traditional Oranges: Jaime explains the genetic differences between pink oranges and traditional varieties, particularly how pink oranges contain significantly higher levels of beneficial carotenoids like phytoin and phytophilin.•Health Benefits of Pink Oranges: Discover the incredible potential of pink oranges to reduce the risk of chronic diseases, improve microbiota, and help fight childhood obesity based on Jaime’s clinical trials.•The Role of Pink Oranges in Nutraceuticals: Jaime discusses the potential for extracting these compounds from pink oranges for use in supplements and even sunscreens, thanks to their ability to absorb ultraviolet radiation.•Future of Pink Orange Research: As a leading researcher, Jaime provides insights into the next steps in pink orange research, including how genomics might help breeders develop new varieties with even higher levels of carotenoids.Jaime’s research offers exciting possibilities for both the citrus industry and consumers, as pink oranges could play a key role in improving global health. Whether you are interested in agriculture, health, or innovation, this episode provides a wealth of knowledge on the potential of citrus to improve nutrition.Key Takeaways:•The genetic and nutritional differences between pink oranges and traditional citrus varieties.•The potential health benefits of pink oranges, including their ability to improve microbiota and reduce triglyceride levels.•How carotenoids in red oranges might be used in nutraceuticals and skincare products for UV protection.•Future research goals for increasing carotenoid levels in other citrus varieties.Connect with Us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Don't forget to like, share, and subscribe for more informative episodes.
In Episode 64 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Zylon McGaffin, Executive Director at Du Roi Nurseries, part of ANB Investments (Pty) Ltd. Zylon discusses Du Roi's long-standing presence in the agricultural sector, from being a key player in the citrus industry to expanding into new crops like blueberries, avocados, and macadamias.This episode delves into the innovative strategies Du Roi is implementing to meet the changing demands of the agricultural industry. Zylon shares insights into their approach to plant propagation, the future of blueberry farming, and how Du Roi is helping South African farmers access high-quality plants to stay competitive on a global scale.Key Topics Covered:•Diversification in Agriculture: Learn about Du Roi’s journey from citrus to avocados, macadamias, and their latest venture into blueberry farming.•Citrus Leadership: With 35 years in the citrus industry, Zylon explains Du Roi’s role as a cornerstone of the industry and their commitment to providing high-quality plants to local and international farmers.•Banana Industry Insights: Discover how Du Roi plays a key role in banana production in Southern Africa, supplying millions of plants each year to farmers across the region.•Innovation in Plant Propagation: Zylon sheds light on Du Roi’s cutting-edge tissue culture techniques and how the company’s incubation center is at the forefront of developing new protocols and IP for diverse crops like mangoes, dragon fruit, and passion fruit.Zylon also touches on the future of the company, including their upcoming projects and plans to grow their presence in the agricultural market. This episode offers a fascinating glimpse into the future of South African agriculture and how innovation is driving the success of Du Roi and ANB Investments.Key Takeaways:•The significance of Du Roi in South Africa’s citrus and banana industries.•How diversification and innovation are shaping the future of farming in South Africa.•Zylon’s vision for expanding Du Roi into new markets and crops like blueberries and passion fruit.•The importance of plant propagation and tissue culture in modern agriculture.Whether you’re a farmer, agribusiness leader, or simply interested in the agricultural sector, this episode provides valuable insights into the evolving landscape of farming in Southern Africa.
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In Episode 63 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie are joined by Justin Chadwick, CEO of the Citrus Growers' Association (CGA). With more than two decades at the helm of the CGA, Justin shares his deep insights into the citrus industry, from trade agreements and market access to the future of citrus farming in Southern Africa.This episode covers a broad range of key topics impacting the citrus industry, including:•Global Trade Dynamics: Justin discusses his experience attending high-level trade delegations, such as the Forum on China-Africa Cooperation (FOCAC). He highlights the importance of market access for citrus growers in South Africa and neighboring countries like Zimbabwe, Namibia, and Mozambique.•Market Access in China: With China being a critical market for South African citrus, Justin explores the growth of citrus exports to the region and the challenges posed by import duties, tariffs, and competition from countries like Australia.•The Future of Citrus Farming: As the world of agriculture evolves, Justin offers his perspective on where citrus farming is headed, especially in the face of challenges like changing climate conditions, new pests, and global competition. He also touches on the growing demand for citrus in new markets like India.•Diversification in the Citrus Industry: Justin highlights the importance of diversifying citrus products, including the rise of processed products like orange juice, which has seen a surge in demand due to a decline in production in major markets like Brazil.•CGA’s Strategic Vision: Learn more about CGA’s Vision 260 initiative and how the association is preparing for higher production volumes, improved logistics, and a stronger global presence in the coming years.With his vast experience and in-depth knowledge, Justin provides listeners with an inspiring look into the challenges and opportunities facing the citrus industry today and in the future.Key Takeaways:•The importance of free trade agreements and reducing tariffs for South African citrus exports.•Insights into emerging markets like China and India and their growing appetite for South African produce.•The potential for citrus juice as a diversification strategy for growers.•How the CGA is planning to support citrus farmers through future challenges and market developments.•Whether you're in the agricultural sector or simply interested in the future of global trade and farming, this episode offers invaluable insights from one of the leading figures in the citrus industry.Connect with Us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/feed/Don't forget to like, share, and subscribe for more informative episodes!
In Episode 62 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Robynne Oosthuizen, the visionary behind Luna Hounds. Robynne shares her fascinating journey into the world of canine detection, specifically using dogs to help combat a major issue in citrus farming: the false codling moth (FCM). In this engaging episode, Robynne explains how her passion for wildlife conservation led to the development of a groundbreaking solution that could revolutionize pest detection in agriculture.
Robynne’s unique approach involves training dogs to detect pests in citrus fruits with remarkable accuracy. From her early days working with anti-poaching dogs to collaborating with the Citrus Research International (CRI) to detect FCM, Robynne discusses the challenges and triumphs of applying canine detection to agriculture. She offers insights into the training process, the role of dogs in pest management, and the broader implications of her work for the future of farming.
Key Highlights:
•The Birth of Luna Hounds: Learn how Robynne transitioned from training anti-poaching dogs to working with CRI to detect FCM in citrus fruits.
•Why Dogs for Pest Detection? Robynne explains how dogs, with over 200 million scent receptors, are uniquely equipped to detect pests like false codling moth, providing a 99% assurance rate in detecting infested fruit.
•Expanding Beyond Citrus: Robynne touches on the potential to use dogs to detect other pests, such as black spot and fruit fly, and how this can improve overall agricultural practices across various industries.
•The Future of Canine Detection in Agriculture: Robynne discusses her hopes for expanding the use of trained dogs in pest management and envisions a future where South Africa becomes a global leader in pest detection technology.
This episode is not only an inspiring look into innovation but also a powerful example of how nature and technology can work hand in hand to solve critical agricultural challenges. Robynne’s story will captivate you as she discusses her passion for canine training and her hope to see this method integrated into mainstream pest management systems.As always, the episode wraps up with a fun tradition where the guest answers a random question from the previous guest and leaves a question for the next. Robynne shares her thoughts on how dogs can be the game-changer in ensuring pest-free produce, ultimately benefiting farmers, exporters, and consumers alike.
Key Takeaways:
•Robynne’s journey from wildlife conservation to pest detection in agriculture.
•The science behind canine scent detection and its effectiveness in identifying pests.
•The potential for canine detection to expand beyond citrus and into other fruit industries.
•The future of pest management using dogs and how this could enhance South Africa’s agricultural reputation worldwide.
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In this insightful episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Kallie Schoeman, the CEO of Schoeman Group and a third-generation farmer with 50 years of experience in agriculture. Kallie shares his unique perspective on what it takes to run a multi-generational farming business, the importance of diversification, and the future of farming in South Africa.Kallie opens up about the Schoeman Group's wide-reaching agricultural ventures, including farming soybeans and maize in Delmas, a citrus operation in Groblersdal, and pecan nuts and export lucerne farming along the Orange River. He explains how diversification has been key to the business's resilience, especially in an unpredictable market. Kallie highlights his company's involvement in supplying baked beans for two famous brands through contract farming, which also supports 150 farmers across four provinces.One of the most important aspects of this episode is Kallie's discussion on empowering new-era farmers. Through his "Zamukele" program, Kallie and his team work closely with small-scale farmers to help them grow small white beans, offering market access, training, and resources to ensure these farmers thrive in the agricultural sector. The program is not only a story of transformation but also an example of how agriculture can uplift communities.In addition to diversification, Kallie discusses the increasing demand for plant-based proteins, such as pecan nuts, and how Schoeman Group has embraced this trend by focusing on sustainable farming practices with minimal chemical intervention. He also touches on the global demand for lucerne, particularly from China, where it plays a crucial role in the dairy industry.Throughout the episode, Kallie emphasizes the role of family and the importance of mentoring the next generation of farmers. He reflects on the challenges and opportunities in South African agriculture, offering insights into how farmers can adapt to a rapidly changing environment, including technological advancements and market shifts.Kallie's optimism about the future of agriculture in South Africa is inspiring. He shares his thoughts on the recent political landscape changes and how these shifts are opening up new opportunities for collaboration and growth in the sector. His belief that farmers can be the architects of their own environments resonates throughout the episode.If you're interested in agriculture, sustainability, and community empowerment, this episode offers a wealth of knowledge from one of South Africa’s most experienced farmers. Kallie’s reflections on his half-century journey in farming, his approach to diversification, and his vision for the future are both insightful and motivating.
Key Topics Discussed:
•Kallie Schoeman's 50 years in farming and his multi-generational family business
•The importance of diversification in agriculture, including citrus, grains, pecan nuts, and export lucerne
•The "Zamukele" program: empowering new-era farmers and transforming communities
•The growing global demand for plant-based proteins and sustainable farming practices•The challenges and opportunities in South African agriculture, including market access and technological innovations
•The future of agriculture and the role of the next generation of farmers
Whether you're a farmer, entrepreneur, or just curious about the future of food production, this episode is packed with valuable insights.
Find Schoeman Group here:https://www.schoemangroup.co.za/
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The Lucentlands Team, Louise and Dewald, attended the 2024 IFPA Southern Africa Conference, held from 5-6 August 2024 Century City Conference Centre, Cape Town.
Here they took the opportunity to have insightful short podcast interviews with very interesting people within the agricultural and fresh produce community.
The set of nine interviews include:•Charl du Bois – Capespan•Matome Ramokgopa – Enza Zaden•Travis Coppin – Food Lovers Market•Anton Kruger – FPEF•Miriam Miller Wolk – IFPA•Shubha Rawal – IG International•Brendan Jacobs – Standard Bank•Jacky Buys – Wauko•Clive Garrett – ZZ2
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In this insightful episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Abs van Rooyen, Independent Director at ANB Investments, to explore the journey of one of South Africa’s most influential agricultural leaders. Abs shares his experiences and insights from over 35 years in the industry, highlighting the evolution of agriculture, the challenges, and the innovations that have shaped the sector.
Abs delves into his early life growing up on a citrus and vegetable farm in the northern Transvaal (now Limpopo Province), providing a unique perspective on how these humble beginnings influenced his approach to business and leadership. From his time working in gold mining to becoming a pivotal figure at Outspan, Abs' story is one of perseverance, innovation, and strategic thinking.
The conversation covers the following key topics:
•The Formation of ANB Investments: Abs discusses the origins of ANB Investments, its growth, and how it became a key player in the global agricultural landscape.
•Clemengold Success Story: Learn about the development and success of the Clemengold brand, including the challenges of managing a variety and the importance of innovation in citrus farming.
•Empowerment and Legacy: Abs reflects on his commitment to empowerment and how he has fostered growth in South Africa’s agricultural communities. He shares his thoughts on legacy building, both personally and within the industry.
•Future of Agriculture: Abs shares his vision for the future, emphasizing the importance of adopting technology and rethinking business models to ensure sustainable growth in the agricultural sector.
Throughout the episode, Abs offers valuable advice for aspiring entrepreneurs and business leaders, particularly in the agricultural sector. His emphasis on innovation, empowerment, and the importance of legacy makes this episode a must-listen for anyone interested in the future of farming.
As always, the episode concludes with our traditional segment, where the guest answers a random question left by the previous guest and leaves one for the next. Abs shares his thoughts on the benefits of road trips for reflection and planning, offering a glimpse into his personal approach to leadership and decision-making.Join us for this engaging episode as we explore the past, present, and future of South African agriculture through the eyes of one of its most respected leaders.
Key Takeaways:
•Abs van Rooyen’s journey from a farm in Transvaal to becoming an industry leader.
•The story behind the success of the Clemengold brand.
•Insights into the formation and growth of ANB Investments.
•The role of innovation and technology in the future of agriculture.
•Empowerment and legacy building in the South African agricultural sector.
Find Abs on LinkedIn: https://www.linkedin.com/in/abs-van-rooyen-b5184617/
Find more information on ANB Investments:https ://www.anbinvestments.co.za/
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In this captivating episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Liaan Janse van Vuuren, the Head Agronomist at Aerobotics, an innovative South African AgTech company. Liaan shares his inspiring journey from a childhood in Nelspruit, close to the Kruger National Park, to leading agricultural technology advancements on a global scale.
Liaan delves into Aerobotics' mission to revolutionize agriculture through technology. From utilizing drones and iPhones to analyze tree health and fruit sizes to providing growers with precise yield estimations, Aerobotics is at the forefront of transforming farming practices. Liaan explains how their technology helps farmers identify risks early, optimize their operations, and improve overall productivity.
Listeners will gain valuable insights into the challenges and triumphs of integrating advanced technology into traditional farming. Liaan discusses the importance of accuracy in fruit sizing, the impact of climate on crop growth, and the need for proactive data use to mitigate risks before they become stress factors.
Highlights of this episode include:
- Aerobotics' Global Reach: Liaan shares the company's journey from its humble beginnings in Cape Town to its expansion into major agricultural regions worldwide, including the USA, Australia, and Europe.
- Technological Advancements: Discover how Aerobotics' platform combines drone imagery, multispectral analysis, and real-time data collection to provide growers with actionable insights.
- Agricultural Challenges: Learn about the common misconceptions regarding agriculture and the significant strides being made in technology adoption, even among traditionally conservative farmers.
- Proactive Farming: Liaan emphasizes the importance of identifying risks early, using data to make informed decisions, and staying ahead of potential issues to ensure optimal crop growth and yield.
Liaan's passion for agriculture and his dedication to improving farming practices through technology are evident throughout the conversation. He shares personal anecdotes from his travels around the world, highlighting the cultural exchanges and the universal challenges faced by growers.
As always, the episode concludes with our traditional fun segment where the guest answers a random question from the previous guest and leaves a question for the next interviewee. This time, Liaan reveals his thoughts on whether he would ever consider going vegan, adding a touch of humor and personality to the discussion.
Join us for this enlightening episode to learn more about how Aerobotics is pushing the boundaries of agricultural technology and helping farmers worldwide achieve greater efficiency and sustainability.
Key Takeaways:
- Liaan Janse van Vuuren's background and journey into agricultural technology.
- The mission and vision of Aerobotics in transforming agriculture.
- The impact of climate on crop growth and the importance of early risk identification.
- Technological innovations in fruit sizing, yield estimation, and data analytics.
- Insights into the global agricultural industry and the future of farming with advanced technology.
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In this exclusive podcast, we sit down with David Marguleas, CEO of Sun World International, the California-based fruit breeding and licensing company, to discuss the groundbreaking acquisition of Biogold and Citrogold. This merger marks a significant milestone in the fruit industry, combining Sun World International's expertise in deciduous fruits with Biogold's and Citrogold’s strengths in citrus and subtropical crops. David shares insights on how this union has the potential to create a powerhouse of genetics and innovation, benefiting fruit producers worldwide.
David Marguleas, at the helm of Sun World International, a company renowned for pioneering seedless grape varieties, provides a comprehensive view of this strategic move. Sun World International, with over 35 years in the industry, has been instrumental in developing and licensing new fruit varieties globally. The acquisition of Biogold, a leader in commercializing citrus and subtropical crops, and Citrogold, known for its protected fruit varieties, aims to enhance genetic offerings and streamline operations across continents.
Key highlights from the podcast include:•The vision behind merging Sun World International’s deciduous fruit capabilities with Biogold’s and Citrogold’s citrus and subtropical expertise.
•How the acquisition will retain and expand Biogold’s mango breeding program, making South Africa a central hub for Sun World International's operations.
•Strategic branding initiatives to simplify retail variety confusion, drawing from successful models like RUBY RUSH® and MIDNIGHT BEAUTY® for table grapes.
•The significant role of Sun World International’s first international office in South Africa, established in 2001, and its ongoing commitment to the region.
•Future plans to leverage the combined strengths of Sun World International, Biogold and Citrogold to innovate and introduce new fruit varieties, benefiting growers and consumers alike.Tune in to hear David's perspective on the future of fruit genetics and the exciting opportunities this merger brings to the global agricultural landscape.Find out more about the companies involved:• Sun World International: https://www.sun-world.com/• Biogold: https://www.biogold.co.za/• Citrogold: https://www.citrogold.co.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/feed/
In this insightful episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Sam Louw, the newly minted engagement manager at the Citrus Academy. Join us as Sam delves into the Citrus Academy's pivotal role in the citrus industry's skills development and stakeholder engagement.Sam shares his journey and responsibilities within the Citrus Academy, highlighting the organization's mission to bridge gaps in skills development within the citrus industry. He discusses the Academy's various programs designed to support citrus enterprises, packhouses, and nurseries by providing essential learning materials and training resources.One of the key highlights of this episode is the Citrus Academy's "Train the Trainer" program. Sam explains how this initiative aims to certify specialist trainers who, in turn, provide on-site training to growers, ensuring that the knowledge and skills needed for effective citrus production are disseminated throughout the industry.The conversation also touches on the Academy's efforts to develop a career pathway for young individuals interested in the citrus sector. Sam elaborates on the supervisor training course, the bursary fund available for students, and the industry exposure programs that offer practical insights into citrus production. He emphasizes the importance of creating an environment where the next generation of agricultural professionals can thrive.Sam recounts the history of the Citrus Academy, detailing its inception and growth under the guidance of Yakomin Declac. He highlights the Academy's early work in standardizing learning materials and developing audiovisual content to make education more accessible. These resources have played a crucial role in training new entrants and enhancing the skills of those already in the industry.In addition to discussing current programs, Sam provides a glimpse into future initiatives aimed at further supporting the citrus sector. The Citrus Academy's commitment to continuous professional development and best practices ensures that all levels of the industry, from workers to middle management, benefit from their comprehensive training programs.The episode also covers the Academy's secondary school program, which introduces grade 10 and 11 students to the citrus industry through practical experiences and learning opportunities. Sam explains how this program helps students understand the various career paths available in agriculture and encourages them to consider futures in the citrus sector.Towards the end of the podcast, Sam shares some personal anecdotes and reflects on the impact of the Citrus Academy's programs. He highlights the importance of building a skilled workforce that is passionate about agriculture and committed to the industry's growth.Don't miss this engaging conversation with Sam Louw as he sheds light on the vital work being done by the Citrus Academy to nurture talent and drive innovation in the citrus industry. Tune in to learn more about the Academy's initiatives and how they are shaping the future of agriculture.
In this insightful episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Adam Formica, the Chief Science Officer at Sensonomic, a leading Norwegian AgTech company. Adam shares his unique journey from studying geography at the University of Oxford to becoming a pivotal figure in agricultural technology.
Adam provides a comprehensive overview of Sensonomic's mission to help growers achieve operational excellence through innovative software solutions. He discusses the importance of integrating weather data, ground stations, and satellite information to create more accurate models for predicting crop yields and harvest times. Adam also delves into the impact of climate phenomena like El Niño on agriculture, using recent examples from the table grape industry in Peru.
Listeners will gain valuable insights into the challenges and opportunities within the agricultural sector, particularly concerning high-value, perishable crops such as table grapes, olives, and avocados. Adam explains how Sensonomic's platform is designed to support growers by providing real-time data collection through a mobile app and detailed analytics via a web dashboard. This technology enables growers to make informed decisions, improve efficiency, and reduce environmental impacts.
Adam also addresses common misconceptions about agriculture, emphasizing the complexity and scale of modern commercial farming. He shares anecdotes from his experiences in Peru, Chile, and Malaysia, highlighting the advanced technology and meticulous attention to detail required to manage large-scale agricultural operations successfully.
The conversation touches on the trends and future directions of the agricultural industry, including the increasing role of private equity, the professionalization of farming, and the importance of transparency and data sharing among growers and other stakeholders. Adam discusses the potential benefits of growers sharing limited operational data to coordinate market activities better and reduce price volatility.
Adam's passion for agriculture and technology shines through as he discusses Sensonomic's ongoing efforts to deepen their knowledge of crop systems and broaden their platform's relevance across the food system. He highlights the company's focus on fresh fruit and the potential for expanding their technology to other crops.
As always, the episode concludes with a fun tradition where the guest answers a question from the previous guest and leaves a question for the next interviewee. This time, Adam reveals his preference for reading physical books over tablets, much to the delight of print media enthusiasts.
Join us for this engaging and informative episode to learn more about the exciting advancements in agricultural technology and how Sensonomic is helping to shape the future of farming.
Key Takeaways:
- Adam Formica's background and journey into agricultural technology.
- The mission and vision of Sensonomic in transforming agriculture.
- The impact of climate phenomena like El Niño on crop yields.
- The importance of integrating weather data and real-time analytics for operational excellence.
- Misconceptions about modern agriculture and insights from large-scale commercial farming.
- Future trends in agriculture, including private equity involvement and data transparency.
- Sensonomic's focus on fresh fruit and potential for technology expansion.
Tune in to discover how technology is revolutionizing agriculture and helping growers worldwide achieve greater efficiency and sustainability.
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Website: https://lucentlands.co.za/
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In Episode 54 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Jeanne de Waal, a passionate entomologist and author of the acclaimed field guide series "Scout." Jeanne shares her inspiring journey from aspiring human doctor to a renowned expert in agricultural pest management.Jeanne de Waal's love for entomology began at Stellenbosch University, where she transitioned from a city background to the world of agriculture. Her fascination with pests and disease management led her to pursue a PhD in entomology. With her vast knowledge and dedication, Jeanne recognized the need to make scientific information accessible and practical for farmers and industry professionals.In this episode, Jeanne delves into the creation of her "Scout" field guides, which have become indispensable tools for those working in orchards and vineyards. These guides, designed to be as user-friendly as bird-watching manuals, help farmers identify and manage pests with ease. Jeanne explains how these guides combine detailed photographs, illustrations, and comprehensive descriptions to assist users in recognizing pest symptoms and understanding their biology.Jeanne discusses the challenges she faced in creating these guides, such as securing funding and ensuring the content was both accurate and accessible. She emphasizes the importance of making the guides durable and practical, considering the rugged environments in which they are used.The "Scout" guides have been widely praised and translated into multiple languages, making them valuable resources for a broad audience. Jeanne highlights the collaborative efforts with industry experts and partners that contributed to the guides' high-quality content and photographs.Looking ahead, Jeanne shares her plans to expand the "Scout" series to cover more crops, including tomatoes, apples, pears, and stone fruits, with potential future guides for macadamias and other crops. Her commitment to supporting the agricultural community through her work in entomology and writing remains unwavering.Jeanne also offers personal insights into her experiences as a woman in agriculture, encouraging young people to explore various career paths in the field. She underscores the importance of embracing one's unique skills and not being intimidated by challenges.In her closing thoughts, Jeanne expresses gratitude for the platform provided by the @lucentlands Podcast and the opportunity to share her work and insights with a wider audience.Join us for an engaging and informative conversation with Jeanne de Waal as we explore the world of agricultural pest management and the impact of her innovative "Scout" field guides.Key Discussion Points:•Jeanne's journey from aspiring human doctor to entomologist•The creation and impact of the "Scout" field guides•Challenges and achievements in making scientific information accessible•Future plans for expanding the "Scout" series•Personal insights into being a woman in agriculture•Encouragement for young people to explore careers in agriculture
Find Jeanne at Laeveld Agrochem
https://laeveld.co.za/
https://www.linkedin.com/in/jeanne-de-waal-3184908/Listen and Subscribe:Stay updated with the latest episodes of the Lucentland Podcast by subscribing on YouTube and Spotify. Don't forget to leave a comment and share your thoughts on this episode!Follow Us:LinkedIn: https://www.linkedin.com/company/65533609/admin/feed/posts/Facebook: https://www.facebook.com/lucentlandsmedia Instagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/Tune in now for an enlightening episode with Jeanne de Waal and discover how her field guides are transforming pest management in agriculture!
Welcome to Episode 53 of the @lucentlands Podcast! In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Elsa Muller, the Variety Development Manager at SAPO Trust. Elsa shares her extensive journey in agriculture, starting from her early days as a technician to her current role at SAPO Trust.SAPO Trust is a plant improvement organization in South Africa that focuses on the production of plant material and variety management. Elsa delves into the intricate world of plant improvement, explaining the processes involved in managing more than 70 IP owners' genetics, which include stone fruit, pome fruit, table grapes, wine grapes, and strawberries.Key topics discussed in this episode include:Elsa's career journey and her experience in agriculture.The role and mission of SAPO Trust in plant improvement and variety management.The importance of IP management and working with local and international breeders.The process of importing and evaluating new plant varieties in South Africa.Industry challenges, including climate adaptation, drought, and market trends.Exciting new developments in fruit varieties, such as low-chill stone fruit and extended season cherries.The significance of educating the market about plant breeding and the value of royalties in supporting breeders' efforts.Elsa also touches on the evolving trends in the agricultural industry, the importance of low-chill varieties, and the impact of climate change on fruit production. She emphasizes the need for continued education and awareness about the intricate processes behind the fruit we enjoy daily.Join us for this insightful conversation as Elsa Muller provides a behind-the-scenes look at the vital work being done at SAPO Trust and the future of plant improvement in South Africa.Find SAPO Trust HERE:Website: https://www.saplant.co.za/LinkedIn: https://www.linkedin.com/company/sapo-trust/Elsa Muller on LinkedIn: https://www.linkedin.com/in/elsa-muller-9b957315b/ Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/65533609/admin/feed/posts/ Facebook: https://www.facebook.com/lucentlandsmediaInstagram: https://www.instagram.com/lucentlandsmedia/ TikTok: https://www.tiktok.com/@lucentlands Website: http://lucentlands.co.za/
Welcome to Episode 52 of the Lucentlands Podcast! In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Linda Nielsen, the Chief Executive Officer of the Horticultural Development Council (HDC) of Zimbabwe. Join us as Linda shares insights into the exciting developments and challenges within Zimbabwe's horticultural sector.Linda begins by introducing herself and the mission of the HDC, which was operationalized in 2020. Despite being a relatively young organization, the HDC is making significant strides in representing export horticulture farmers and creating a more conducive business environment in Zimbabwe. Linda discusses the council's efforts to attract foreign investment and promote Zimbabwe's horticultural potential on the global stage.One of the key topics covered in this episode is the rapid growth of Zimbabwe's blueberry sector, which has become one of the fastest-growing industries in the country. Linda highlights the opportunities and challenges faced by blueberry farmers and emphasizes the importance of collaboration and knowledge sharing among Southern African countries.The conversation also touches on other major horticultural crops in Zimbabwe, including tea, citrus, flowers, and avocados. Linda provides valuable insights into the export markets for these crops, the logistical challenges of being a landlocked country, and the efforts to find alternative routes to market.Linda also sheds light on the innovative "Hub and Spoke" model promoted by the HDC, which aims to support new exporters by linking them to experienced exporters. This model helps reduce costs and leverage existing quality management systems, making it easier for smaller and medium-sized growers to enter the export market.Throughout the episode, Linda's passion for horticulture and her dedication to supporting Zimbabwean farmers shine through. She discusses the importance of building a passionate and engaged team at the HDC and the critical role of collaboration with the government to navigate the complexities of the industry.Whether you're interested in the specifics of Zimbabwe's horticultural export industry, the challenges and opportunities within the sector, or the broader implications of regional collaboration in Southern Africa, this episode offers a wealth of information and insights.Tune in to learn more about the dynamic world of horticulture in Zimbabwe and the efforts being made to enhance its global competitiveness. Don't miss this engaging and informative conversation with Linda Nielsen, a key figure in Zimbabwe's horticultural development.Subscribe to the Lucentlands Podcast on YouTube and Spotify to stay updated with our latest episodes, featuring in-depth discussions with industry leaders and experts. If you enjoyed this episode, please like, share, and leave a comment with your thoughts!Key Highlights:Introduction to Linda Nielsen and the Horticultural Development Council (HDC) of Zimbabwe.
Growth and potential of Zimbabwe's blueberry sector.Overview of major horticultural crops in Zimbabwe and their export markets.
Logistical challenges and innovative solutions for Zimbabwean exporters.
The "Hub and Spoke" model for supporting new exporters.
The importance of regional collaboration in Southern Africa.
Building a passionate and engaged team at the HDC.Find the Horticultural Development Council HERE:Website: https://www.hdczim.com/LinkedIn: https://www.linkedin.com/company/horticultural-development-council/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In this solo episode of the Lucentlands Podcast, host Dewald Kirsten takes you on a captivating journey through Zimbabwe, sharing his experiences and insights from his recent trip. Join Dewald as he reflects on the vibrant landscapes, warm hospitality, and unique challenges he encountered while exploring this remarkable country.Episode Highlights:Arrival and First Impressions:Dewald recounts his arrival in Zimbabwe, navigating through Harare International Airport, and the friendly reception from the HTC office.He shares his initial observations of Harare, highlighting the blend of urban and rural landscapes and the city's rich history.Travel Adventures and Scenic Views:Experience Zimbabwe from above as Dewald describes the breathtaking aerial views while descending into Harare.Discover the beauty of Zimbabwe's countryside, from lush tea plantations to majestic granite hills, reminiscent of California's Yosemite Park.Cultural Insights and Local Interactions:Gain a deeper understanding of Zimbabwe's diverse communities as Dewald explores medium-density areas and historical segregations.Listen to his reflections on the vibrant informal markets, the warmth of the local people, and the traditional practices that shape their daily lives.Agricultural Expertise and Market Access:Learn about Dewald's role in assisting Zimbabwean farmers with market access to China, focusing on avocados and other crops.He provides valuable insights into the inspection processes and the meticulous preparations required to meet international standards.Historical and Modern Contrasts:Explore the juxtaposition of Zimbabwe's historical sites and modern infrastructure projects, such as the new parliament building and the major highways under construction for the SADC convention in 2025.Dewald shares intriguing stories of Zimbabwe's past, including visits to old colonial clubs and cricket trophies from the country's golden era.Challenges and Observations:Understand the logistical challenges and infrastructure issues that make traveling in Zimbabwe a unique experience.Dewald offers practical advice for travelers, emphasizing the importance of preparedness, especially when navigating rural areas and dealing with local customs.Natural Wonders and Conservation Efforts:Immerse yourself in the stunning natural beauty of Zimbabwe, urban city of Harare to the tropical Honde Valley.Discover the conservation efforts in places like Chirinda Forest, home to the second oldest tree in Zimbabwe, and the thriving biodiversity in the region.Final Reflections and Recommendations:Dewald concludes the episode with his heartfelt reflections on Zimbabwe's potential as a travel destination, praising the resilience and spirit of its people.He encourages listeners to explore Zimbabwe, whether for work, leisure, or simply to experience its unique charm and hospitality.Tune in to this enlightening episode as Dewald Kirsten takes you on a visual and narrative tour of Zimbabwe, capturing the essence of a country rich in history, culture, and natural beauty. Whether you're an avid traveler, an agriculture enthusiast, or simply curious about Zimbabwe, this episode promises to leave you inspired and informed.Don't forget to subscribe, like, and leave your feedback on our podcast. Stay tuned for more exciting episodes from Lucentlands!Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Episode 50: Leadership in Agriculture - A Conversation with Alk BrandIn this landmark 50th episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Alk Brand, who recently stepped down from his role as Group CEO of Westfalia Fruit. With a career spanning decades and continents, Alk Brand's journey through the agricultural sector offers invaluable insights into leadership, innovation, and global markets.Alk Brand grew up in Paarl, Western Cape, South Africa. Despite his grandfather’s advice to avoid agriculture, Alk pursued a B.Com and honors degree in industrial psychology at Stellenbosch University. His career began at Pioneer Foods, where he rose through various divisions. His initial foray into agriculture came with Massey Ferguson South Africa, where he developed a keen interest in global markets.After returning to Pioneer Foods, Alk moved to the UK and later transitioned to Richardson International, managing their European operations. In 2012, he joined Westfalia Fruit, leading its global expansion. Under his leadership, Westfalia became a powerhouse in the avocado market, ensuring year-round availability of avocados.Alk emphasizes the importance of authenticity, passion, and continuous self-improvement in leadership. He believes in servant leadership and credits mentors for his growth. Alk candidly discusses the challenges of balancing work and personal life, especially when living abroad. Despite these challenges, his career provided opportunities to travel, meet diverse people, and impact the agricultural sector.As a South African abroad, Alk offers a unique perspective on the country’s resilience and potential. He speaks about common challenges faced by developing countries but remains optimistic about South Africa's future through innovation and determination.Having recently stepped down from Westfalia, Alk seeks new purposeful endeavors. He is passionate about corporate governance and involved with the Institute of Directors. Alk’s future plans are guided by a desire to make a meaningful difference through business, community involvement, or mentorship.Tune in to Episode 50 of the Lucentlands Podcast to hear Alk Brand’s story and discover the lessons he has gained over a remarkable career.Find Alk Brand HERELinkedIn: https://www.linkedin.com/in/alk-brand/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Welcome to Episode 49 of the Lucentlands podcast! In this episode, host Dewald Kirsten sits down with Nick De Swardt, the CEO of CICADA, an innovative agricultural corporation in Zimbabwe. Join us for an enlightening conversation about sustainable farming practices, the challenges and opportunities in Zimbabwe's agricultural sector, and the intersection of finance and farming.Nick shares his journey from studying mathematics in Edinburgh to working as a quantitative analyst in London, and eventually returning to his roots in Zimbabwe to pursue a career in agriculture. He discusses the impact of Zimbabwe's land reform, the complexities of land ownership, and how these factors influence farming and investment in the country.Throughout the episode, Nick delves into the transformation of Rift Valley Corporation into a Zimbabwe-focused business and the critical role sustainability plays in their strategy. Learn about the successful initiatives CICADA has undertaken, such as indigenous reforestation programs and small-scale farming schemes, which emphasize the importance of balancing financial goals with environmental stewardship.Nick also explores the evolving carbon market, explaining how carbon credits work and their potential to finance environmental projects in Zimbabwe. He highlights the challenges and opportunities in this space, including the need for a clear legal framework and the delicate balance between environmental impact and investment incentives.As the conversation unfolds, Nick provides valuable insights into the future of agriculture in Zimbabwe, the potential for external investment, and the role of local and international expertise in building a sustainable and prosperous agricultural sector.Don't miss this engaging and informative episode as we uncover the intricacies of farming and finance in Zimbabwe, and how innovative approaches can drive positive change in the agricultural landscape.Key Topics Covered:Nick De Swardt's background and career journeyThe impact of Zimbabwe's land reform and land ownership complexitiesTransitioning Rift Valley Corporation to a Zimbabwe-focused businessSustainability initiatives at CICADAThe carbon market and its potential in financing environmental projectsChallenges and opportunities for external investment in Zimbabwean agricultureThe future of sustainable farming in ZimbabweTune in to gain a deeper understanding of the dynamic world of agriculture in Zimbabwe and the innovative strategies being implemented to ensure a sustainable future.Learn more about CICADA and their initiatives on their official website.https://www.cicada.africa/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Join hosts Dewald Kirsten and Louise Brodie as they welcome special guest Julian May on an enlightening journey exploring the evolution of food systems. Dive deep into discussions about sustainable agriculture, urban planning, and international collaborations. Discover the impact of their research on community resilience and economic development. From innovative urban design concepts to leveraging AI for sustainability, this episode offers valuable insights into reshaping food systems for a brighter future. Gain inspiration and actionable strategies for transforming communities and fostering sustainable growth. Tune in to explore the intersection of academia, research, and real-world impact with Julian May, Dewald Kirsten, and Louise Brodie.Find Julian May HERE:LinkedIn: https://www.linkedin.com/in/julian-may-99753167/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Stephan Nel is a South African Table Grape specialist who emigrated to Australia a couple of years ago. Stephan now heads up the Grapa/ARRA Varieties team in Australia.At the 10th ITGS Symposium, we sat down with Stephan to catch up and we were keen to learn about the emigration process as many South Africans are emigrating to the land down under.It was a great conversation and please join us again for this one.Find Stephan HERE:Grapa Varieties: https://grapaes.com/LinkedIn: https://www.linkedin.com/in/stephan-nel-77ba96164/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Join Dewald Kirsten and Louise Brodie from Lucentlands as they delve deep into the world of citrus with Suhanra Conradie from the Summer Citrus project in this insightful episode of the Lucentlands Podcast. From the intricate logistics of production and shipping to the challenges and opportunities in the US market, Suhanra shares valuable insights into the citrus industry. Learn about the importance of planning, communication, and collaboration throughout the supply chain, as well as the significance of sustainable growth and market responsiveness. Discover how the Summer Citrus project navigates market dynamics, maintains quality standards, and fosters industry relationships to ensure the success and sustainability of South African citrus exports. Don't miss this fascinating conversation about the citrus industry's past, present, and future!Find Suhanra and the Summer Citrus from South Africa Project HERE:Sunhanra Conradie - LinkedIn: https://www.linkedin.com/in/suhanraconradie/Website: https://www.summercitrus.com/
LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In episode 45 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Alistair Moody, the second-generation leader of Fruitways, a prominent agricultural company in South Africa. The conversation delves into the rich legacy of Fruitways, spanning generations and now poised for transition to the third generation under Alistair's son. Alistair shares insights into the challenges and opportunities faced by the fruit farming industry, discussing topics such as sustainability goals, weather pattern changes, and the evolving landscape of global trade agreements. The interview sheds light on the resilience of South African agriculture amidst various challenges, including infrastructure issues and market dynamics. Join the discussion as Alistair reflects on the past, navigates the present, and looks toward the future of Fruitways and the agricultural sector in South Africa.Find Fruitways HERE:Website: https://www.fruitways.com/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
We are conducting a series of interviews with the Citrus Growers Association of Southern Africa, specifically regarding their Vision260 plan. In the upcoming interviews, we will be speaking with key stakeholders from the organization about the strategies they have in place for handling a large citrus crop. Our first interview is with Deon Joubert, Special Envoy for Market Access & EU Matters. Deon will be sharing his knowledge and insights about the importance of market access for the industry.Find Deon HERE:Website: https://www.cga.co.za/Page.aspx?ID=3160CGA Whatsapp Channel: https://whatsapp.com/channel/0029VaGQ2pn84OmFd7T6203fFind Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In keeping with CGA's Vision 260 for the next decade, the Grower Development Company has aligned its goals to achieve 50 million cartons produced by majority black-owned farms by 2032.Come and join us for another exciting installment in this series.Find Lukhanyo HERE:Website: https://www.cga.co.za/Page.aspx?ID=3160CGA Whatsapp Channel: https://whatsapp.com/channel/0029VaGQ2pn84OmFd7T6203fFind Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In this series with the Citrus Growers Association of Southern Africa (CGA) Justin Chadwick, the CEO, will be joining us, we will discuss the issues facing the South African Citrus industry and their plan to solve these issues for the next 10 years as citrus production in South Africa increases. This plan is called the Vision260 Plan.We will be discussing how the CGA plans to increase the market share for South African Citrus for the CGA Vision260.Come and join us for another exciting installment in this series.Find Justin HERE:Website: https://www.cga.co.za/Page.aspx?ID=3160CGA Whatsapp Channel: https://whatsapp.com/channel/0029VaGQ2pn84OmFd7T6203fFind Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In Episode 44 of Lucentlands, hosts Dewald Kirsten and Louise Brodie dive deep into the world of grapes with a special focus on Sun World International's groundbreaking grape variety, AUTUMNCRISP®. Joined by Dané Joubert, the Senior Marketing Manager at Sun World, this episode unveils the intricacies of the newly launched brand and the innovative campaign surrounding it.The journey begins with a picturesque backdrop of the Hex River Valley, where Dané hails from, setting the stage for a discussion that transcends geographical boundaries. AUTUMNCRISP®, a distinctive grape variety, takes center stage as Dané shares insights into Sun World's global marketing strategy, emphasizing the importance of creating a recognized brand in the grape category. The hosts explore the challenges and triumphs in the grape industry, shedding light on the complexities of building a brand around a specific grape variety rather than focusing on the conventional color-based categorization.The AUTUMNCRISP® campaign, launched in August, marks a significant milestone as the first global grape campaign in the industry. Dané articulates the uniqueness of AUTUMNCRISP® and Sun World's dedication to pushing boundaries. The hosts delve into the meticulous process of developing a brand identity for a grape variety, drawing parallels with successful branding in other categories.The conversation unfolds to discuss the timeline of AUTUMNCRISP®, its journey from conception to launch, and the challenges faced in building global recognition. Insightful anecdotes reveal the importance of time and strategic planning in bringing this exceptional grape variety to the forefront.As the podcast progresses, the hosts touch upon the global reach of Sun World International, exploring the multicultural dynamics within the company's team. Dané shares experiences of working with diverse cultures and languages, highlighting the enriching collaboration that arises from such diversity.The discussion extends to Sun World's broader portfolio, including stone fruit and the recent addition of mangoes. The hosts probe into the company's branding strategies across different fruit categories and the cohesive approach in establishing a strong brand identity.In a delightful segment, Dewald and Louise explore the challenges faced by the South African market in embracing a premium grape variety like AUTUMNCRISP®. The hosts speculate on the potential reception and adoption by local consumers, emphasizing the importance of quality and culture in reshaping market perceptions.The episode concludes with a glimpse into Sun World's plans for the future, particularly the retail pilots scheduled for 2024. The hosts express anticipation for the continued success of AUTUMNCRISP® and Sun World's dedication to transforming the grape industry.Tune in to Episode 44 of Lucentlands for an engaging conversation that uncorks the secrets behind Sun World International's pioneering AUTUMNCRISP® campaign.
Find Dané HERE:
LinkedIn: https://www.linkedin.com/in/dan%C3%A9-joubert/
Sun World Website: https://www.sun-world.com/Find
Lucentlands HERE:
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia
Facebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/
TikTok: https://www.tiktok.com/@lucentlands
Website: http://lucentlands.co.za/
In this insightful episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie engage in a fascinating conversation with Paola Barba, the new Table Grape Breeder at Sun World International. Sun World International stands as one of the leading table grape breeding companies globally, and Paola shares her experiences and expertise in the field.The hosts kick off the episode by welcoming Paola to the International Table Grape Symposium in Somerset West, South Africa, where the conversation unfolds. Paola, hailing from Chile, brings a rich background in biotechnology engineering and a specialization in grape breeding from her time at Cornell University in the United States. She shares her journey, starting with her studies in engineering and the shift to her passion for working with plants.Paola details her significant role as the table grape breeder at the National Institute of Agriculture in Chile before joining Sun World International in December 2022. She sheds light on the intricacies of table grape breeding, emphasizing the lengthy and meticulous process that involves multiple cycles spanning over a decade. Paola highlights the collaborative nature of the research team at Sun World, emphasizing the importance of teamwork in their endeavors.The conversation delves into the specifics of grape breeding, including the selection process, the importance of perfect flowers for table grapes, and the distinct characteristics separating wine grapes from table grapes. Paola discusses the challenges and rewards of her role, expressing excitement about Sun World's latest variety, Ruby Rush, and the future of table grape breeding.As the hosts inquire about the major trends in table grape preferences, Paola addresses consumer demands, sustainability, and the importance of grower-friendly varieties. The podcast concludes with Paola expressing her passion for the grape industry, emphasizing its role in sustaining a way of life, promoting job creation, and contributing to a diverse and interesting array of grape varieties.Find Paola HERE:LinkedIn: https://www.linkedin.com/in/paola-barba-bb860628/Sun World Website: https://www.sun-world.com/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In this new series with CGA Logistics manager, Mitchell Brooke, we will discuss the issues facing the South African Citrus industry and their plan to solve these issues for the next 10 years as citrus production in South Africa increases. This plan is called the Vision260 Plan.We will also discuss what is happening at our South African ports. In this episode, we will be discussing the following: Container, Part Capacity, and Shipping trends for the CGA Vision260.Come and join us for another exciting installment in this series.Find Mitchell HERE:Website: https://www.cga.co.za/Page.aspx?ID=3160LinkedIn: https://www.linkedin.com/in/mitchell-brooke-81463547/CGA Whatsapp Channel: https://whatsapp.com/channel/0029VaGQ2pn84OmFd7T6203fFind Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In this new series with CGA Logistics manager, Mitchell Brooke, we will discuss the issues facing the South African Citrus industry and their plan to solve these issues for the next 10 years as citrus production in South Africa increases. This plan is called the Vision260 Plan.We will also discuss what is happening at our South African ports and what the fruit industry of South Africa is doing to mitigate these challenges.Come and join us for another exciting installment in this series.Find Mitchell HERE:Website: https://www.cga.co.za/Page.aspx?ID=3160LinkedIn: https://www.linkedin.com/in/mitchell-brooke-81463547/CGA Whatsapp Channel: https://whatsapp.com/channel/0029VaGQ2pn84OmFd7T6203fFind Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In this new series with CGA Logistics manager, Mitchell Brooke, we will discuss the issues facing the South African Citrus industry and their plan to solve these issues for the next 10 years as citrus production in South Africa increases. This plan is called the Vision260 Plan.We will also discuss what is happening at our South African ports and what the fruit industry of South Africa is doing to mitigate these challenges. In this episode, we discuss the massive demand for road transport and how the railway system and Transnet are set to change in the near future.Find Mitchell HERE:Website: https://www.cga.co.za/Page.aspx?ID=3160LinkedIn: https://www.linkedin.com/in/mitchell-brooke-81463547/CGA Whatsapp Channel: https://whatsapp.com/channel/0029VaGQ2pn84OmFd7T6203fFind Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In this new series with CGA Logistics manager, Mitchell Brooke, we will discuss the issues facing the South African Citrus industry and their plan to solve these issues for the next 10 years as citrus production in South Africa increases.
We will also discuss what is happening at our South African ports and what the fruit industry of South Africa is doing to mitigate these challenges.
Find Mitchell HERE:
Website: https://www.cga.co.za/Page.aspx?ID=3160
LinkedIn: https://www.linkedin.com/in/mitchell-brooke-81463547/
CGA Whatsapp Channel: https://whatsapp.com/channel/0029VaGQ2pn84OmFd7T6203f
Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Embark on a fascinating journey through the heart of South African Apple and Pear industry with Lucentlands in Episode 42 of our podcast series. Host Dewald Kirsten and co-host Louise Brodie engage in a riveting discussion with two distinguished guests from True Cape, Buks Nel and Henk Griessel.Delve into the rich tapestry of Buks Nel's experiences, from his early days in the industry to the profound impact of the environment on fruit trees. The conversation weaves through the challenges faced in the agriculture sector, and the intricate dance between nature and cultivation and how and what the story is of the Big Buks Gala apple variety.Henk Griessel takes the stage, unraveling the secrets of agriculture and science. With insights into the dynamic nature of the field, Griessel shares anecdotes from his extensive career. Discover the hidden talents and intelligence found within the individuals working in agriculture and the perpetual quest for something new.Lucentlands explores the human side of agriculture, revealing stories about old pear trees and the people who planted them. The hosts unravel tales of a bygone era, touching upon everything from pear trees with handcuffs to the enchanting mysteries of Beaufort West.In this captivating episode, Lucentlands invites you to witness the magic that lies beyond the orchards. Gain profound insights into the lives of those who nurture the land and the remarkable stories encapsulated in each tree. Whether you're a seasoned agriculturist or simply curious about the world behind the fruits we enjoy, this podcast promises a journey through time, culture, and the ever-evolving landscape of South African agriculture.Tune in to Episode 42, 'Roots of Wisdom,' and let Lucentlands be your guide through the orchards of knowledge and the fields of history. Join us on Spotify and YouTube as we uncover the untold tales of Buks Nel and Henk Griessel and the vibrant spirit of South African agriculture. 🌿🍐🎙️ #LucentlandsPodcast #SouthAfricanAgriculture #TrueCapePioneers #RootsOfWisdom"True-Cape: https://tru-cape.com/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/Spotify: https://open.spotify.com/show/4j7ziljOnYRh05P5zfhjtcApple Podcasts: https://podcasts.apple.com/us/channel/lucentlands-podcast/id6444663167Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jOWIzYWJhNC9wb2RjYXN0L3Jzcw
John Pandol is a prominent figure in California's agricultural landscape, recognized for his contributions to the table grape industry. As a key member of Pandol Brothers, a renowned family-owned agricultural business, John has played a vital role in shaping the success and innovation of the company.Known for his forward-thinking approach, John Pandol has been instrumental in bringing new ideas and technologies to the family's farming practices. With a deep understanding of the agricultural sector, he has not only embraced traditional methods but has also welcomed advancements, ensuring that Pandol Brothers remains at the forefront of the industry.In addition to his dedication to farming, John Pandol has actively participated in discussions about the evolving nature of agriculture, as evident in his insightful contributions to podcasts such as Lucentlands. His engagement reflects a passion for sharing knowledge and bridging the gap between the farming community and the broader public.As a forward-looking leader, John Pandol continues to navigate the challenges and opportunities within California's agricultural sector. His commitment to sustainable practices and incorporation of modern techniques showcases a commitment to excellence that has become synonymous with Pandol Brothers.Join the conversation with John Pandol as he shares his experiences, insights, and vision for the future of agriculture on Episode 41 of the Lucentlands Podcast.Find John and Pandol Brothers HERE:LinkedIn: https://www.linkedin.com/in/john-pandol-b5450b6/Website: https://pandol.com/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Embark on a captivating journey through Episode 40 of the Lucentlands Podcast as Dewald Kirsten and Louise Brodie engage in a profound conversation with Leon Louw, founder of Why Africa. In this episode, they delve into the uncharted territories of African development, exploring key sectors like agriculture, technology, and energy.Leon Louw shares invaluable insights drawn from his extensive travels across the continent, unraveling the complex tapestry of Africa's evolving landscape. From the challenges to the triumphs, this episode paints a vivid picture of the dynamic opportunities present in Africa, often overlooked by the global community.Listeners will gain a unique perspective on the role of China in African development, the impact of compliance on international projects, and the importance of fostering sustainable practices. Leon's first-hand experiences and encounters shed light on the real Africa, dispelling myths and fostering a deeper understanding of the continent's potential.Discover the untold stories of African innovation, resilience, and progress, as Leon Louw shares his vision for Why Africa. This episode serves as an eye-opener, challenging preconceived notions and inviting the audience to witness the genuine transformation happening on the African continent.Whether you're an investor seeking untapped markets, a global citizen curious about Africa's true narrative, or someone passionate about sustainable development, this episode is a must-listen. Join us in unpacking the rich tapestry of Why Africa and explore the endless possibilities that lie within the heart of the African continent.Find Why Africa and Leon HERE:LinkedIn: https://www.linkedin.com/in/leon-louw-b4354653/LinkedIn Page: https://www.linkedin.com/company/whyafrica/Website: https://www.whyafrica.co.za/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Welcome to Episode 39 of the Lucentlands Podcast! In this episode, hosts Dewald Kirsten and Louise Brodie dive deep into the world of agriculture, specifically the grape industry, with Kenny Avery, representing Bloom Fresh. Kenny shares his remarkable 33-year journey in and around agriculture, offering insights into the intricacies of breeding companies and the recent combination of Bloom Fresh.
The conversation unfolds as they discuss the challenges and triumphs of merging two competitors and the bold goal of doubling global grape consumption in the next decade. Kenny sheds light on the complexities of the grape industry, emphasizing the importance of consistent quality and flavor diversity. From cotton candy grapes to groundbreaking antioxidant-rich varieties, Bloom Fresh is on a mission to redefine the grape-eating experience.
Learn about the surprising benefits of freezing grapes, a novel approach that captured the attention of millions on TikTok. The discussion extends to the nutritional aspects of grapes and their potential as a superfood, challenging the perception of sweetness in grapes and exploring innovative ways to integrate grapes into daily life.
Kenny's unique perspective, from freezing grapes to the fusion of wine and table grapes, offers a fascinating journey through the grape industry's innovations. Discover the untold stories of resilience among growers facing climate challenges and the role of disease-resistant grapes in shaping a sustainable and environmentally friendly future.
As the conversation unfolds, the hosts and Kenny explore the crucial role of communication and public speaking in the agriculture industry. Kenny shares valuable insights into the dynamics of boardrooms and the unexpected importance of small group communications. The episode concludes with a look at the future of Bloom Fresh, aiming not just to deliver grapes but to educate and excite consumers about the journey from the vineyard to the table.
Whether you're a grape enthusiast, an agriculture aficionado, or simply curious about the complexities behind your favorite fruit, Episode 39 promises an engaging exploration into the world of grapes with Kenny Avery from Bloom Fresh.
Find BLOOM FRESH here:https://bloomfreshglobal.com/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In Episode 38 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie delve into the world of agricultural export excellence with Lucien Jansen from the Perishable Products Export Control Board (PPECB).
Lucien shares invaluable insights into the intricacies of ensuring the quality and safety of South African perishable products for international markets. From technological advancements in inspections to the challenges and opportunities in agriculture, the conversation unfolds to reveal the dedication behind PPECB's role in global trade.
Join the dialogue on innovation, growth, and the future of agricultural exports in this enlightening episode.
Don't miss this engaging conversation that brings the worlds of agriculture, technology, and export together.
Find the PPECB HERE:https://ppecb.com/
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Welcome to Episode 37 of the Lucentlands Podcast, where Dewald Kirsten and Louise Brodie engage in a captivating discussion with the Western Cape Beekeeping Industry. In this episode, they delve into the intricacies of beekeeping, shedding light on the vital relationship between agriculture and bees.The conversation unfolds the world of beekeeping beyond the stereotypical imagery, emphasizing its significance in maintaining ecological balance. The hosts, Louise and Dewald, draw on their expertise to provide insights into sustainable practices, the crucial role of pollination in agriculture, and the unique challenges faced by beekeepers in the Western Cape.Listeners will gain a comprehensive understanding of hive management, honey production, and the delicate equilibrium that ensures the well-being of bee populations. The hosts go beyond mere facts, sharing stories of passion, dedication, and the tangible rewards that accompany responsible beekeeping practices.This episode transcends the niche interest of beekeeping; it resonates with anyone concerned about the environment, sustainable agriculture, and the delicate interdependence of ecosystems. From seasoned beekeepers to those new to the subject, the podcast offers valuable perspectives on bee conservation and highlights Lucentlands Media's collaborative efforts with the beekeeping community.Episode 37 serves as a platform to explore the intersection of nature, agriculture, and responsible stewardship. Listeners will gain insights into how Lucentlands Media contributes to raising awareness and fostering collaboration within the beekeeping community, extending the impact beyond the hive.Tune in to discover the symphony of nature, the wonders of beekeeping, and why Lucentlands Podcast Episode 37 is a source of profound insights and inspiration for those interested in sustainable practices, environmental responsibility, and the intricate connections that sustain our world.Find the WCBA HERE:https://wcba.co.za/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
In Episode 36 of the Lucentlands Podcast, we delve into the captivating world of agriculture and beyond. Join our insightful conversation with special guests as we uncover the complexities, innovations, and sustainability in the agriculture industry. From game-changing deals and investments to the journey of South African ostrich leather, this episode is brimming with exciting stories and industry insights.We begin with a discussion about an incredible multi-million-dollar deal that encompasses acquisitions, investments, and a compliant approach to Sharia law. Our guests share their journey, taking almost three years to materialize the CAPESPAN deal, involving various stakeholders and highlighting the intricacies behind such a significant venture. Discover how this investment provides an opportunity for people to efficiently invest in agriculture through a unique financial instrument.As we dive deeper into this captivating world, you'll gain an appreciation for the meticulous craftsmanship that goes into producing South African ostrich leather. Learn how the South African ostrich industry rose to prominence, powered by a unique combination of local expertise and a global network. The history of ostrich trading and the critical role South Africa played in its domestication is an intriguing tale of ingenuity and collaboration.Our conversation also addresses the impact of avian flu on the industry, where you'll explore how the South African ostrich industry overcame these challenges. We uncover how South African ostriches became the go-to source for high-end leather used in fashion, boots, and even cuisine.The podcast further highlights the extensive product range that comes from a single ostrich, revealing the impressive efficiency of this sustainable industry. Explore the economic, ecological, and sustainable advantages that ostrich farming offers, making it a unique contributor to South Africa's economy.In our discussion, we emphasize the importance of accountability and collaboration in the political sphere post-election, predicting that more coalitions could encourage politicians to remain committed and transparent. As our guests delve into their hopes for the future of their homeland South Africa, they share how a focused and united approach can work hand-in-hand with business initiatives to resolve the country's challenges.Join us for a fascinating journey through agriculture, international expansion, and an extraordinary peek behind the scenes of the South African ostrich industry in Episode 36 of the Lucentlands Podcast.For more info on Agrarius:Website: https://www.27four.com/investorcentre/Werner Opperman: https://www.linkedin.com/in/oppermanwerner/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Welcome to Episode 35 of the Lucentlands Podcast, where we delve deep into the complexities of workers' compensation, shedding light on an essential but often overlooked aspect of employment. If you're a farmer, an employer, or an employee, this episode is a must-listen. We'll explore the intricacies of the South African Compensation for Occupational Injuries and Diseases Act (COIDA), and its impact on the agricultural industry.In this comprehensive discussion, our expert, Stephan, provides invaluable insights into workers' compensation, making it accessible and understandable for all. We navigate the intricate path of work-related injuries, medical treatment, and the compensation process, which is crucial for those who are often at the mercy of Mother Nature.If you're an employer, you'll learn how to navigate the regulatory landscape, understand your obligations, and avoid potential pitfalls. Stephan breaks down the process of registering your workers with the compensation fund and highlights the critical role of reporting accidents within seven days to ensure the well-being of your employees.For employees, this episode offers a glimpse into the safety nets in place to protect you in the unfortunate event of a workplace accident. Discover the steps to claim benefits, receive medical treatment, and potentially qualify for permanent disability compensation.Learn about recent amendments to the COIDA and their potential impact on the agricultural industry. From administrative penalties to the online reporting system, we unveil the changes that could significantly affect employers and employees alike.Furthermore, Stephan addresses the vital role of agricultural business owners and directors, explaining the circumstances under which they should register for workers' compensation. Don't miss the opportunity to safeguard your livelihood and protect your employees.Overall, this episode seeks to bridge the information gap and empower listeners with essential knowledge. The agricultural sector is fraught with uncertainties, and understanding workers' compensation can be a lifeline for both employers and employees. We aim to demystify the process and provide valuable guidance.Why should you listen? Because being informed is the first step in safeguarding your financial future and the well-being of those who work for you. The Lucentlands Podcast Episode 35 offers a comprehensive look at workers' compensation, helping you navigate the regulations and potential pitfalls. Knowledge is power, and in this episode, you'll gain a powerful understanding of a topic that impacts countless lives.Join us for this enlightening discussion, and equip yourself with the knowledge you need to protect your agricultural business, your employees, and your family. Don't wait until it's too late – tune in now and gain a clearer understanding of the world of workers' compensation.Find Stephan HERE:Website: https://www.workaccident.co.za/LinkedIn: https://www.linkedin.com/in/stephanpietersen/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Welcome to Episode 34 of the Lucentlands Podcast, where we delve into the heart of South Africa's journey towards sustainability, ethical practices, and the crucial role played by organizations like SIZA (Sustainability Initiative of South Africa,). In this episode, we bring you an insightful conversation with Retha Louw, CEO of SIZA, who shares her experiences and expertise in the field of sustainable agriculture and social accountability.South Africa, a country known for its rich agricultural heritage, has faced numerous challenges in recent years. Climate change, environmental concerns, labor practices, and ethical considerations have taken center stage in the agriculture industry. SIZA, a unique South African organization, stands as a cornerstone in this ever-evolving landscape. They have successfully implemented a program that helps farms meet the growing international standards in sustainability and labor practices, all while increasing global awareness of their commendable efforts.In our conversation with Retha Louw, we explore the incredible journey of SIZA. She discusses the organization's remarkable growth and its pivotal role in shaping South Africa's fresh produce industry. You'll learn about the challenges faced by local farmers and the demands from global markets for improved practices. SIZA has become a beacon of hope in a world that demands higher ethical and environmental standards in agriculture.Retha shares her vision for the future and outlines the areas of focus for SIZA. She delves into their innovative approach to digital record-keeping and how it enables the measurement of sustainability's impact. This forward-thinking approach, combined with technological advancements, promises a future where AI plays a vital role in driving sustainability.The podcast offers a unique perspective on the role of auditors in the industry, highlighting the rigorous process involved in becoming an auditor and the critical importance of their role in maintaining high standards.Retha emphasizes that achieving true sustainability isn't just about passing an annual audit. It's about making it a lifestyle, a core philosophy, and a part of your everyday business. She explains how farms that embrace this approach find continuous improvement and long-term success.In the discussion, Retha raises the point that SIZA isn't just about improving ethical standards; it's about creating a sustainable business model that benefits everyone involved. By enhancing the organization's standards and embracing continuous improvement, workers and farms thrive, and the market receives top-quality produce.In our rapidly changing world, sustainability isn't a choice; it's a necessity. As we wrap up our conversation, Retha offers an inspiring message to the listeners. She encourages you to embrace SIZA's program and implement it in a way that truly drives continuous improvement in your business. With SIZA's guidance, businesses can thrive, making a positive impact on both people and the environment.So, if you're passionate about sustainability, agricultural ethics, or making a difference in South Africa's agriculture industry, this episode of the Lucentlands Podcast is a must-listen. Discover how organizations like SIZA are paving the way for a more sustainable and ethically conscious future.Find SIZA HERE: https://siza.co.za/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/Spotify: https://open.spotify.com/show/4j7ziljOnYRh05P5zfhjtcApple Podcasts: https://podcasts.apple.com/us/channel/lucentlands-podcast/id6444663167Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jOWIzYWJhNC9wb2RjYXN0L3Jzcw
The Lucentlands Podcast Episode 33 features an insightful interview with Dr. Paul Cluver, a prominent figure in the South African wine industry and the owner of Cluver Wines. The interview is conducted by Dewald Kirsten and Louise Brodie from Lucentlands, who explore Dr. Cluver's life, career, and his deep-rooted connection to the Cluver family's legacy in the Elgin Valley.
Dr. Paul Cluver's family has a rich history in the Elgin Valley, spanning generations of agricultural involvement. They initially began as apple farmers and later diversified into winemaking, building the foundation for what would become Cluver Wines. Their transition into winemaking has earned them a strong reputation for producing exceptional wines, especially notable for their cool-climate varieties such as Chardonnay and Riesling. Dr. Cluver has been a key player in elevating the South African wine industry on the global stage.
One of the defining aspects of Cluver Wines is their commitment to sustainability and environmentally responsible farming practices. Dr. Cluver and his team have made significant strides in this area, and they have been recognized with various awards and certifications. They have also contributed to conserving the indigenous forests of the Elgin Valley, reflecting their dedication to preserving the environment.
During the interview, Dr. Cluver reflects on the significant changes he has witnessed in the world, particularly during his lifetime, as well as the transformation of the wine industry. The conversation takes a historical perspective, looking back to 1989 when the Berlin Wall fell and the Cold War came to an end and the optimism that prevailed in the early 1990s about the world's direction. Dr. Cluver emphasizes the importance of global trade, democracy, and the seemingly positive changes that occurred during this time.
However, he acknowledges the current challenges the world faces, including political polarization and concerns about nuclear conflict. Despite these challenges, he remains hopeful that humanity will overcome these difficulties, highlighting the resilience and positive actions of people worldwide.
The interview also explores the incredible progress in technology and the role of the younger generation in driving innovation. Dr. Cluver's own grandson is involved in developing cameras for satellites, reflecting the boundless potential that technology offers.
The podcast episode provides an in-depth look into the life and career of Dr. Paul Cluver, showcasing his dedication to sustainable agriculture, his contributions to the South African wine industry, and his unwavering optimism about the world's future. It is a testament to the Cluver family's legacy, the evolution of Cluver Wines, and the role they continue to play in shaping the future of wine production in South Africa.
Find Cluver Wines HERE:
https://www.cluver.com/Find Lucentlands HERE:
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In episode 32 of the Lucentlands Podcast, host Louise Brodie engages in a groundbreaking conversation with regenerative agriculture pioneer Angus McIntosh from Farmer Angus. Together with co-host Dewald Kirsten, they unveil the untold story of regenerative agriculture and why it's more than just a buzzword.
Angus McIntosh makes a compelling case, explaining why the term "sustainability" is obsolete and how regenerative agriculture holds the key to overcoming some of the most critical challenges we face today. Discover how regenerative agriculture redefines farming practices, from the way we raise livestock to our approach to soil health, all while creating a healthier and more sustainable future for our planet.
Join us for an eye-opening discussion about the regenerative farming movement and its potential to reshape the agricultural landscape. If you're curious about the future of food, the impact on health and the environment, and the importance of supporting regenerative practices, this episode is a must-listen.
Find Farmer Angus HERE:
https://www.farmerangus.co.za/
Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Welcome to Episode 31 of the Lucentlands Podcast! In this fascinating episode, hosts Dewald Kirsten and Louise Brodie sit down with Grant and Natalie McMurray from Soil Organic Aromatherapy to delve into the world of sustainable agriculture and organic aromatherapy. Join us as we uncover the secrets behind essential oils, the challenges of organic farming, and the innovative future of agriculture.
Grant and Natalie McMurray, experts in the field, share their journey of pioneering organic farming in South Africa. They provide unique insights into the world of essential oils and how these aromatic compounds are not only transforming the wellness industry but also making strides in sustainable agriculture. Discover the complex science behind essential oils and how they play a vital role in organic farming practices.
In this eye-opening conversation, we explore the intricacies of organic certification and the rigorous standards that Soil Organic Aromatherapy adheres to. You'll gain a deeper understanding of the challenges organic farmers face and the dedication required to maintain high-quality, eco-friendly products.
The McMurrays also discuss the need for increased research and education in the field of organic agriculture. Discover how they navigate the complexities of international trade and overcome non-tariff trade barriers to ensure their products meet global standards.
Join us on this enlightening journey into the world of organic aromatherapy and agriculture. Whether you're an aspiring farmer, a lover of essential oils, or simply curious about the sustainable practices that shape our world, this episode offers a wealth of knowledge and inspiration.
Why listen:
- Gain insights into the world of organic aromatherapy and sustainable agriculture.
- Learn about the science behind essential oils and their impact on farming.
- Understand the challenges and standards of organic certification.
- Explore the innovative future of agriculture and essential oil production.
- Discover how Soil Organic Aromatherapy overcomes international trade barriers.
Join us in this thought-provoking conversation that bridges the gap between agriculture and wellness, only on the Lucentlands Podcast!
Find Soil HERE:
https://soil.co.za/
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Website: http://lucentlands.co.za/
In Episode 30 of the Lucentlands Podcast, join hosts Dewald Kirsten and Louise Brodie as they dive deep into the fascinating world of agricultural insurance. Their guest, Ebbe Rabie from Price Forbes Insurance, sheds light on the unique challenges faced by farmers and how innovative insurance solutions are making a significant impact on the industry.
Discover why agriculture is often referred to as a "factory without a roof" and why protecting crops is crucial for both individual farmers and the broader economy. Ebbe shares stories from his 32 years of experience in crop insurance, highlighting the stark difference between farmers who invest in insurance and those who don't.
One of the key innovations discussed in this episode is parametric insurance. Learn how this data-driven approach is transforming the agricultural insurance landscape. Ebbe demonstrates a live example of soil moisture insurance, showing how farmers can proactively manage risk based on historical weather data and statistics. Find out how this technology is not only effective but also cost-efficient.
The conversation delves into the importance of information and data in risk assessment. Louise and Ebbe explore how readily available data, such as historical weather events and climate change forecasts, can help farmers, insurers, and even re-insurers make more informed decisions. Discover the impact of communication on the global perception of agricultural regions during adverse weather events.
Don't miss this insightful episode that brings together the worlds of agriculture and insurance. Whether you're a farmer looking to protect your crops, an insurance professional seeking innovative solutions, or simply curious about the complexities of insuring a vital industry, this podcast offers valuable insights that you won't want to miss.
Tune in to Episode 30 of the Lucentlands Podcast to gain a deeper understanding of the challenges and innovations in agricultural insurance, and how these factors influence the food on your table.
Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Welcome to Episode 29 of the Lucentlands Podcast! In this engaging episode, we sit down with Angelo Petersen, a visionary leader and trailblazer in the world of agriculture. Join us as we delve deep into the captivating journey of this seasoned agricultural expert who has not only cultivated success but is also sowing the seeds of positive change.
Angelo Petersen's story is a testament to the power of determination, passion, and unwavering belief in the potential of agriculture to transform lives and communities. Growing up as a black South African, Angelo faced numerous challenges, including limited access to resources and information. Yet, he emerged as a prominent figure in the agricultural landscape, proving that with dedication and vision, one can overcome even the most formidable obstacles.
In this episode, Angelo shares his insights into the dynamic world of agriculture, revealing how innovation and technology are shaping the future of farming. Discover how he envisions Africa becoming a significant player in global food production and distribution. Gain valuable perspectives on sustainability, mentorship, and the importance of giving back to the community.
Angelo's passion for agriculture extends beyond his professional career. He's actively involved in initiatives aimed at promoting education, skills development, and scientific research within the industry. Learn about his endeavors to make the world a better place, not through handouts, but by empowering individuals with skills and opportunities.
Join us in this thought-provoking conversation that transcends the boundaries of agriculture and explores the broader themes of leadership, mentorship, and the boundless potential that lies within each of us. Whether you're a seasoned farmer, an aspiring entrepreneur, or simply curious about the future of agriculture, this episode is packed with wisdom and inspiration.
Why should you listen?
- Gain unique insights into the world of agriculture from a seasoned expert.
- Discover how innovation and technology are shaping the future of farming.
- Explore the transformative power of mentorship and community engagement.
- Be inspired by Angelo Petersen's journey from adversity to success.
- Learn about initiatives aimed at making the world a better place through education and skill development.
Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Join us in this engaging episode of the Lucentlands Podcast, where hosts Dewald Kirsten and Louise Brodie delve deep into the world of science and agriculture with the remarkable Xolelwa Zulu-Magwenyane. Xolelwa, an accomplished professional with a PhD in Chemistry and extensive experience in strategic research, development, and innovation, shares her incredible journey and insights.Discover how Xolelwa's career has been shaped by her passion for innovation, technology, and management. Explore her fascinating background, from her educational pursuits at the University of KwaZulu-Natal and the University of Pretoria, where she earned her M.Sc. in Technology and Innovation Management, to her impactful roles at prestigious organizations.Xolelwa's career highlights include her role as Acting Group Manager for Strategic Research, Development, and Innovation at the Council for Scientific and Industrial Research (CSIR) in South Africa. She has overseen the development and implementation of CSIR's RD&I strategy, managed substantial investment funding, and fostered strategic RD&I partnerships. Her achievements in the fields of agriculture, health, manufacturing, and more make her a true trailblazer in the world of science and innovation.In addition to her contributions at CSIR, Xolelwa served as the Science and Innovation Attaché at the British High Commission in Pretoria, where she played a pivotal role in promoting collaboration between the UK and South Africa in various sectors, including health, agriculture, and manufacturing.Learn about Xolelwa's involvement in the Beef Genomics Program at the University of Pretoria, where she successfully managed a multi-million rand animal genetics program and attracted substantial third-party funding. Her work in coordinating program activities, managing resources, and fostering collaborations with international partners from Australia and Ireland has left a lasting impact on the field of agriculture.Throughout the episode, Xolelwa emphasizes the importance of innovation, creativity, and technology in driving scientific advancements and industrial development. Her dedication to nurturing young talent and promoting research excellence is truly inspiring.Don't miss this enlightening conversation that delves into the intersection of science, agriculture, and innovation. Whether you're a budding scientist, a seasoned professional, or simply curious about the future of agriculture, this episode offers valuable insights and a dose of inspiration.Stay connected with Lucentlands for more thought-provoking discussions with industry leaders, innovators, and experts. Subscribe now and hit the notification bell to never miss an episode.Find Xolelwa HERE:LinkedIn: https://www.linkedin.com/in/xolelwa-zulu-magwenyane-phd-cand-msc-technology-and-innovation-management-98211b4b/Find Lucentlands HERE:https://linktr.ee/lucentlandsFind the Lucentlands Podcast on your favorite player HERE:https://linktr.ee/lucentlands.podcast
Tune in to Episode 27 of Lucentlands, where hosts Dewald Kirsten and Louise Brodie engage in a captivating dialogue with Jacomien De Klerk, the driving force behind the Citrus Academy of South Africa. Delve into the dynamic world of agriculture and agri-education as they discuss the academy's impactful journey, adapting to generational shifts, harnessing the power of technology, and envisioning a thriving citrus industry. Gain insights into nurturing new talent, facing challenges head-on, and fostering sustainable practices. Whether you're an industry enthusiast, a budding farmer, or just curious about the changing agri-landscape, this episode is ripe with inspiration and knowledge.
Find more info about The Citrus Academy HERE: https://citrusacademy.org.za/
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Join hosts Dewald Kirsten and Louise Brodie in Episode 26 of Lucentlands Podcast as they delve into Morocco's agricultural journey with special guest Stephanie De Wit. From her unexpected move to Morocco to establishing Agri-Bianco, Stephanie shares her insights on the thriving food industry, supply chains, cultural integration, and the fascinating challenges and triumphs she's experienced. Discover how Morocco's unique climate and geographical location make it a hidden gem in the global food market. This captivating conversation uncovers the stories behind Moroccan agriculture's growth, its harmonious blend of cultures, and Stephanie's vision for the future of sustainable and integrated farming. Tune in for a taste of Morocco's rich flavors and inspiring ventures.
MoroccoFoodFrontier #Agri-biancoJourney #AgriculturalInnovation #CulturalIntegration #sustainablefarming
Fine Stephanie HERE: LinkedIn: https://www.linkedin.com/in/stephanie-de-wit/
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In this groundbreaking episode 25 of the Lucentlands Podcast, we delve into the fascinating world of agriculture and drone technology. Join hosts Dewald Kirsten and Louise Brodie as they sit down with the visionary Ken Treloar, co-founder of Aerobotics, a leading agri-tech company revolutionizing the farming landscape.
Ken takes us on a captivating journey, sharing his insights and experiences in utilizing drone technology to optimize farming practices. From precision agriculture to fruit sizing demos, he reveals how Aerobotics is transforming the industry with innovative solutions.
Discover the behind-the-scenes challenges faced by drone pilots, the cutting-edge methods for crop analysis, and the incredible impact on yields and sustainability. Gain invaluable knowledge as Ken discusses working with farmers, resellers, and even delves into insurance applications.
This episode is a treasure trove for agriculture enthusiasts and tech aficionados alike. Prepare to be inspired and enlightened as we explore the power of drones in shaping the future of farming.
Find Ken and Aerobotics HERE:
Ken on LinkedIn: https://www.linkedin.com/in/ken-treloar/
Aerobotics: https://www.aerobotics.com/
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In Episode 24 of the Lucentlands podcast, hosts Dewald Kirsten and Louise Brodie delve into the world of grape growing with their special guest, Andre Vermaak. Join them as they uncover the secrets to maximizing income and flavor in grape production. From the evolution of grape varieties to the impact of pruning techniques and market demands, Andre shares his extensive knowledge and experiences from his career as a grape grower. Discover the importance of adapting to new varieties, the challenges of consumer preferences, and the fascinating stories behind the growth of the industry. Whether you're a grape enthusiast, a farmer, or simply curious about the intricate world of fruit breeding, this episode will captivate your interest and leave you with a newfound appreciation for the art of grape cultivation.
Find Andre Here: LinkedIn: https://www.linkedin.com/in/andre-vermaak-0678bb147/ Grapa Varieties Website: https://grapaes.com/
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Welcome to episode 23 of the Lucentlands podcast, where we delve into the fascinating world of agricultural research and innovation. In this episode, we explore the groundbreaking partnership between CenGen and the John Innes Centre, two leading institutions at the forefront of wheat research and genetics.
Join us as we uncover the synergistic collaboration between CenGen, a South African research institute, and the renowned John Innes Centre in the UK. Discover how these two powerhouses combine their expertise to revolutionize wheat production and tackle the challenges posed by diseases and climate change.
With a focus on cutting-edge genetic technologies and the utilization of big data, our guests from CenGen and the John Innes Centre, share their insights and experiences in developing innovative solutions for the agricultural industry.
Learn about the vital role genetics plays in enhancing crop traits, including disease resistance and yield potential. Explore how the integration of big data and advanced computing empowers scientists to analyze vast amounts of information, accelerating discoveries and shaping the future of agriculture.
Discover the practical applications of their research, from developing disease diagnostics to monitoring pathogen strains and resistance to fungicides. Gain valuable insights into the global impact of agriculture, the importance of international collaboration, and the significance of scientific advancements in feeding the world's growing population.
Whether you're a farmer, a science enthusiast, or simply curious about the transformative potential of genetics and big data in agriculture, this episode will captivate and inspire you. Tune in to explore the remarkable partnership between CenGen and the John Innes Centre as they pave the way for a sustainable and resilient future in wheat production.
Find them HERE: CenGen: https://cengen.co.za/ John Innes Centre: https://www.jic.ac.uk/
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Join us in episode 22 of the Lucentlands podcast as we delve into the fascinating world of fruit automation with MED Automation. In this captivating episode, we have the pleasure of speaking with the brilliant minds behind MED Automation, as they unravel the secrets of their innovative machines and designs.
Prepare to be amazed as John and Wiekus take us on a journey through the intricate processes involved in fruit sorting, highlighting the vital role of their state-of-the-art sorting tables. Discover how these advanced machines efficiently sort and separate fruits based on various criteria, ensuring optimal quality and uniformity.
But the innovation doesn't stop there! We explore MED Automation's box fillers, a revolutionary addition to their lineup. Learn how these ingenious devices streamline the packing process by automatically filling boxes with precisely weighed fruits, all while seamlessly transitioning between boxes. It's a game-changer for fruit growers and packers, saving time and enhancing productivity.
Beyond the technical marvels, we uncover the driving force behind MED Automation's mission. John and Wiekus share their passion for building and creating, emphasizing the satisfaction that comes with transforming concepts into tangible realities. Their love for designing and constructing buildings seamlessly translates into the world of fruit automation, where each project becomes a cherished endeavor, bringing a sense of pride and accomplishment.
In this thought-provoking conversation, we also address the importance of generating interest in the agricultural sector among young people. John and Wicus express their concern about the limited exposure that many youngsters have to the vast opportunities available in agriculture. They discuss the need to create awareness and inspire aspiring engineers, accountants, quality control experts, and IT professionals to explore the possibilities within the fruit industry. The dynamic nature of the sector, with its diverse career paths spanning engineering, finance, quality control, and more, offers abundant opportunities for growth and fulfillment.
Lucentlands podcast aims to bridge this awareness gap, shedding light on the multifaceted world of agriculture and showcasing the innovative minds and companies like MED Automation that contribute to its advancement. By sharing captivating stories and insights, Lucentlands ignites curiosity and inspires the younger generation to consider pursuing careers in this dynamic field.
So, whether you're an industry professional seeking to learn about the latest fruit automation technologies or a student pondering career choices, this episode is for you. Join us as we unravel the engineering magic behind MED Automation's mission to make fruit processing easier and more accessible. Get ready for an engaging and enlightening discussion that will leave you with a deeper appreciation for the intricate processes behind every apple, orange, or berry that reaches your plate.
Tune in to Lucentlands podcast and be inspired by the extraordinary work of Dewald Kirsten, Louise Brodie, and the dedicated team at MED Automation. Together, we'll uncover the untold stories shaping the future of agriculture.
Find MED Automation HERE: LinkedIn: https://www.linkedin.com/in/med-automation-b37766161/ Website: https://www.med-automation.co.za/
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In Episode 21 of the Lucentlands Podcast, join hosts Dewald Kirsten and Louise Brodie as they dive into the world of agricultural finance and agribusiness with the renowned agri-finance expert, Earle Van der Watt. With over 17 years of experience, including a background at KPMG and extensive work with fruit export and farming companies, Earle brings a wealth of knowledge to the table.
Discover how Earle's journey led him to become the Chief Executive Officer of EVDW, a boutique accounting, tax, and strategy advisory firm specializing in farming businesses. Gain insights into Earle's expertise in financial modeling for various agricultural projects, helping farmers secure debt funding, grant funding, and refinance transactions. Explore his deep understanding of the Southern African agri-finance and agribusiness landscape.
Delve into the importance of proactive financial management in agribusiness, with Earle's focus on providing in-depth monthly management accounts, budgets, and forecasting. Learn how he acts as a trusted CFO, offering guidance tailored to the specific financial needs of his clients. Discover how EVDW's accounting services, facilitated through cloud-based platforms like Xero, bridge the gap for remote farmers in need of professional accounting expertise.
Join Dewald and Louise as they engage in a captivating conversation with Earle Van der Watt, unraveling the intricacies of agricultural finance and gaining valuable insights into the world of agribusiness.
Find Earle HERE: Website: http://evdw.co.za/ LinkedIn: https://www.linkedin.com/in/earle-van-der-watt-56a11624/
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Welcome to the Lucentlands Podcast, where we delve into fascinating topics and invite experts to shed light on various fields. In this episode, your hosts Dewald Kirsten and Louise Brodie have the pleasure of interviewing Katlego Ngwane, a distinguished lawyer specializing in agriculture within the legal framework of South Africa.
Katlego Ngwane is a legal powerhouse, holding both an LLB (Bachelor of Laws) degree and a Postgraduate Diploma in Business Administration. With her extensive knowledge and experience, she runs her own agricultural legal consulting firm called Katika Consult, based in Paarl, Western Cape.
Join us as we uncover the complexities of legal and state compliance in farming, a significant challenge faced by farmers and agricultural corporates across South Africa. Katlego's firm, Katika Consult, focuses on providing tailored solutions to these entities, allowing them to focus on what they do best—farming—while leaving the legal intricacies to her capable hands.
As an expert in the field, Katlego specializes in a range of critical areas within agriculture, including Water Rights legislation, Environmental Law, Sustainable Development, and the Drafting of Regulatory Proposals and Contracts. Her firm's mission is to ensure that agricultural entities are well-equipped to navigate the ever-evolving legal landscape.
One of the remarkable aspects of Katlego's work is her ability to build and maintain strong relationships with various governmental stakeholders. She engages with key departments on a daily basis, including the Department of Agriculture, Land Reform and Rural Development, the Department of Water and Sanitation, and the Department of Environment, Forestry and Fisheries. These relationships enable her to advocate for her clients effectively and stay ahead of the curve in terms of policy changes and legal developments.
In this engaging conversation, Dewald Kirsten and Louise Brodie will dive deep into Katlego's career journey, discussing her motivation to specialize in agricultural law and the challenges she has faced along the way. They will explore the crucial role that legal expertise plays in fostering sustainable agricultural practices, ensuring compliance with regulatory frameworks, and promoting responsible land and water use.
Furthermore, the podcast will address the recent controversial bill proposed by the government regarding water rights for farmers. This bill has garnered significant attention and debate within the agricultural community. Dewald, Louise, and Katlego will provide valuable insights and analysis on the potential implications of this bill, its impact on farmers, and the legal considerations surrounding it.
Whether you're a farmer, an agriculture enthusiast, or simply curious about the intersection of law and farming, this episode of the Lucentlands Podcast is a must-listen. Gain valuable insights from Katlego Ngwane as she shares her expertise, anecdotes, and vision for the future of agriculture in South Africa, including the discussion on the controversial water rights bill.
Tune in to the Lucentlands Podcast and join us on this enlightening journey with Katlego Ngwane, the legal powerhouse shaping the agricultural landscape in South Africa. Engage in a thoughtful conversation about the challenges and opportunities that lie ahead, and gain a deeper understanding of the legal aspects impacting farmers and the agricultural sector.
Find Katlego HERE: Instagram: https://www.instagram.com/legalboeremeisie/
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Welcome to Episode 19 of the Lucentlands Podcast! In this episode, we delve into the fascinating world of blueberry genetics, plants, and grower support with our special guest, Wian Mouton. Join us as we uncover the revolutionary efforts of Fall Creek®, a US-based company that has become a global leader in the blueberry industry.
Fall Creek® is more than just a company; it's a deeply rooted link in a global chain, serving premier blueberry growers worldwide. From their humble beginnings in Lowell, Oregon over four decades ago, Fall Creek® has expanded its operations to include nursery and R&D facilities in multiple countries, including the United States, Mexico, Peru, Spain, The Netherlands, South Africa, and now Chile.
With a global team comprising breeders, researchers, nursery professionals, sales experts, and more, Fall Creek® is dedicated to supporting blueberry growers and the industry as a whole. Their mission is to ensure growers' success by providing the best genetics and plants, technical know-how, and global market intelligence. By delivering exceptional varieties and plants, offering unrivaled technical support, fostering strong relationships, and providing responsive customer service, Fall Creek® is actively contributing to building a world with better blueberries™.
Since its founding in 1978 by Dave and Barbara Brazelton, Fall Creek® has been committed to propagating and growing high-quality blueberry plants to meet the ever-increasing consumer demand for blueberries. From their early days of farm-stand and wholesale blueberry fruit sales to their current status as a wholesale supplier of genetics and blueberry nursery stock, Fall Creek® has immersed itself in every aspect of blueberry farming, industry trends, and the global marketplace.
One key part of Fall Creek®'s remarkable story is their pioneering work in blueberry breeding. Since the early 1990s, Fall Creek® has been involved in their private breeding program as well as collaborations and partnerships with leading public and private breeding programs worldwide. Their goal is simple yet profound: to bring the absolute best blueberry genetics to growers, ensuring improved taste, texture, machine-harvestability, long-distance shipping, storage, and quality.
As blueberries continue to gain significance in human health and the global diet, Fall Creek® has conducted extensive research in growing regions and market dynamics across the Americas, Europe, and Africa. Their thorough understanding of the industry has positioned them for advanced varietal development, exceptional cultivation practices, and farming techniques that elevate grower success and improve fruit quality.
No matter where you farm or wish to farm blueberries, Fall Creek®'s global team is well-versed in the challenges and opportunities specific to your region. They provide valuable grower insight and guidance to help you maximize your crop potential. With their unparalleled ability to supply the best blueberry varieties and healthy plants tailored to your growing area, Fall Creek® sets a new standard in the industry.
Looking ahead, Fall Creek® remains dedicated to their mission of continually building a world with better blueberries™. As the demand for diverse flavors and characteristics grows, their focus on genetics, premium plants, market insights, and customer support becomes increasingly important to growers worldwide. By staying at the forefront of innovation, collaborating with top breeding programs, and utilizing industry insights for selection decisions, Fall Creek® is committed to ensuring your success is their measure of achievement.
In this episode, we have the privilege of diving deep into the journey of Fall Creek® with our esteemed guest, Wian Mouton. As a representative of Fall Creek®, Wian brings his wealth of knowledge and experience to the table.
Find Fall Creek HERE:
Website: https://www.fallcreeknursery.com/
Welcome to Episode 18 of Lucentlands, where hosts Dewald Kirsten and Louise Brodie dive into the fascinating world of high-tech bee projects. In this episode, they had the privilege of interviewing Bee-Tech, a company dedicated to bee research, pollination services, and honey production.
Bee-Tech understands the critical role bees play in our ecosystem and the challenges they face due to pesticides and changing environments. They have evolved from a beekeeping business into a specialized research and pollination service, striving to optimize pollination methods to better serve their clients.
Jaimee Harris, Bee-Tech's expert researcher, brings a wealth of knowledge to the team with her degrees in Botany and Entomology from Rhodes University, South Africa. Her expertise contributes to the company's commitment to excellence in service, science, research, and quality bee management. One of Bee-Tech's core services is pollination, wherein they provide hives to farmers during critical blossoming seasons. With a hassle-free approach, their team strategically places, manages, and collects the hives, ensuring successful pollination. Crops such as blueberries, almonds, macadamia, canola, carrot, onion, and kiwi benefit from Bee-Tech's expert bees each year.
Recognizing the importance of research, Bee-Tech focuses on building a comprehensive database of information through crop-specific trials. Different regions and crops have unique challenges, necessitating adapted pollination strategies. Their research activities encompass pollination practices, bee vectoring, and biocontrol services, all aimed at furthering our understanding of the vital role bees play in agriculture and ecology.Through their Queen Rearing Project, Bee-Tech has achieved sustainable and consistent hive production, eliminating the need to trap swarms. This innovative approach ensures a reliable supply of hives for their pollination services. Bee-Tech specializes in managing two sub-species of honeybees in South Africa: Apis Mellifera Scutellata, also known as the African Honey Bee, in the northern regions, and Apis Mellifera Capensis, or the Cape Honey Bee, in the southern regions.
In addition to their research and pollination endeavors, Bee-Tech is involved in honey production. Their hives are strategically moved between flowering crops to maximize honey production. The result is a range of delicious polyflora, citrus, and canola honey, each harvested seasonally.
Join Dewald Kirsten and Louise Brodie as they unravel the world of Bee-Tech, exploring the intersection of technology, bees, and the future of sustainable agriculture. Discover the fascinating projects and initiatives undertaken by Bee-Tech and gain valuable insights into the importance of bees for our food supply and the overall survival of mankind.
Tune in to Episode 18 of Lucentlands and be inspired by the innovative work being done at Bee-Tech to safeguard our planet's crucial pollinators. Don't miss this captivating conversation about high-tech bee projects on YouTube's most engaging podcast!
Find Bee-Tech Group HERE:
Website: http://bee-techgroup.com/
Facebook: https://www.facebook.com/UrbanBeekeeperPE/
LinkedIn: https://www.linkedin.com/in/michiel-bruggeman/
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In episode 17 of the Lucentlands podcast, hosts Dewald Kirsten and Louise Brodie sit down with the dynamic and ambitious Shandini Naidoo, a highly motivated professional making waves in the agricultural industry. Shandini holds a Bachelor's degree in International Relations, an LLB Law degree, and an LLM Masters in International Economic Law, making her a well-trained legal and business-minded individual.Shandini's passion for wildlife conservation, coupled with her love for the agriculture sector, has driven her to make a significant impact on the organizations she works with. As a strong advocate for women and youth empowerment, Shandini firmly believes in their pivotal role in South Africa's future development and prosperity.In this captivating episode, Shandini shares her journey, from being a farm girl with a deep passion for agriculture to becoming a visionary in her own right. She envisions an inspiring and astounding future for the agriculture sector in South Africa and the African continent as a whole.As the representative of AVOPORT PTY LTD, an international trade and development company specializing in the export management and trade of agricultural produce, Shandini sheds light on their mission to create a gateway into Africa's Agriculture Value Chains. AVOPORT aims to boost efficiency, transparency, development, and growth for all stakeholders in the agricultural supply chain, and Shandini explains how they achieve this through innovative strategies and collaboration.Throughout the episode, Shandini's enthusiasm, resourcefulness, and optimistic attitude for achieving excellence shine through. Her assertive communication style and effective interpersonal skills have earned her the respect and admiration of her peers, colleagues, mentors, and associates.Join us as we dive deep into the world of agriculture, trade, business, and law with Shandini Naidoo from AVOPORT. Discover the challenges and opportunities in the industry, gain insights into the importance of integration and collaboration in the supply chain, and be inspired by Shandini's unwavering dedication to making a positive impact in the agricultural sector.Tune in to this episode of the Lucentlands podcast and be part of the conversation that's shaping the future of food production. Subscribe to our channel to stay updated on the latest episodes as we continue to explore the fascinating world of farming and agriculture.You can Follow Shandini HERE:LinkedIn: https://www.linkedin.com/company/avoport-pty-ltd/LinkedIn: https://www.linkedin.com/in/shandini-naidoo/Website: https://www.avoport.co.za/Find Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Lucentlands podcast episode 16 features an interview with Kaitlin Thornton, a fourth-generation apple and pear grower from North Central Washington who is currently studying marketing at Washington State University. Kaitlyn is also a TikTok sensation with her informative videos that she shares about Apple Farming and other farm activities in general. With close to 350K followers on TikTok, she has a huge influence on the public and is doing a fantastic job of it.
In this episode, Dewald Kirsten and Louise Brodie talk to Kaitlin about her passion for the fruit industry and the family history of farming that led her to pursue this career. Kaitlin shares the story of her great grandfather who had a hundred acres of apples and cattle, and how the family survived through the Great Depression and World War II. She also talks about her decision to study abroad in Switzerland, and how this experience has broadened her perspective on life and the industry. This episode is a must-listen for anyone interested in farming, marketing, and the fruit industry.Follow Kaitlyn HERE:https://linktr.ee/KatythorntonFind Lucentlands HERE:LinkedIn: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Welcome to episode 15 of the Lucentlands Podcast! In this episode, Dewald Kirsten and Louise Brodie sit down with Jaco Engelbrecht and Casper Brink from Voor-Groenberg Nurseries in Wellington, South Africa.Voor-Groenberg Nurseries has been producing constantly improving grafted vine plants for over 55 years, originating as a group of small family operations and growing into one of South Africa's foremost nurseries. Their passion for producing a variety of wine-, table-, and raisin grapes grafted on numerous rootstock cultivars is evident in the more than 4 million grafted plants they produce annually.The soils, climatic, and irrigation water conditions around Wellington are ideally suited for their system of grafting, and their team of experienced viticulturists provides technical support, selection, and evaluation of scion and rootstock material, as well as exclusive breeding programs.In addition to their production, Voor-Groenberg Nurseries also provides consulting services to clients for rootstock and cultivar selection, soil surveys, farm planning, and viticultural consulting. They also offer regular field days for clients to share new and up-to-date information regarding new varieties, rootstocks, and market trends.Join us as we learn more about Voor-Groenberg Nurseries and their contributions to the wine, raisin, and table grape industries. Don't miss this exciting episode!Find out more about Voor-Groenberg HERE:Website: https://www.vgnurseries.co.za/LinkedIn: https://www.linkedin.com/company/voor-groenberg-kwekery-nursery/
In this episode of the Dewald Kirsten and Louise Brodie show, we sit down with Mike Allsopp, or Mr Bee as he is commonly referred to in South Africa, to discuss the pressing challenges facing bees in the country.
Throughout the conversation, we explore the various obstacles that bees face, including the lack of support from the South African government, which has left many beekeepers struggling to make ends meet. Additionally, we examine the destruction of natural fodder, which is essential to the survival of bees and their ability to pollinate local crops.
Vandalism is another major issue that we delve into, as many beekeepers have reported incidents of hives being tampered with or stolen altogether. This not only results in a loss of income for the beekeepers but also threatens the overall health and sustainability of bee populations in the region.
Furthermore, the increasing number of beekeepers in South Africa, from household beekeepers to commercial operations, has put a strain on the available food sources for bees. This has led to many bees being underfed and malnourished, which can ultimately lead to a decline in their numbers and ability to pollinate. Join us as we discuss these pressing issues and shed light on the important role that bees play in our ecosystem and food supply.
With Mr Bee's expert insights, we hope to inspire greater awareness and action toward protecting these vital pollinators.
To get in contact with Mike, please contact the Agricultural research council of South Africa. Website: https://www.arc.agric.za/Pages/Home.aspx
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More will be added soon.
Welcome to the Lucentlands podcast! In this episode, we sit down with Rico Basson, the CEO of Vinpro, a non-profit company that represents nearly 2,600 South African wine grape producers, cellars, and industry stakeholders.Join us as we delve into the fascinating world of the South African wine industry and discover how Vinpro is breaking the mold and shaping its future. Rico shares his insights into the challenges and opportunities facing the industry, including the impact of government regulations, climate change, and changing consumer preferences.As a need-driven organization, Vinpro provides specialized services ranging from soil science to viticulture, agricultural economics, and transformation and development. Rico explains how these services help members improve productivity and profitability through tailor-made services, products, information, and training.We also explore Vinpro's advocacy efforts, including liaising closely with government and industry stakeholders to address key matters affecting the profitability and sustainability of its members and the industry as a whole. Vinpro is also involved in sustainable transformation, career development programs, land reform initiatives, and supporting BEE businesses.Furthermore, Rico provides insights into Vinpro's organizational design and the various divisions and affiliates that make up the Vinpro family. We learn how Vinpro collaborates with the South African Liquor Brandowners' Association, SAWIS, WINETECH, WoSA, and the SA Wine Industry Transformation Unit to advocate for the industry and provide specialized products and services.Finally, Rico shares Vinpro's values, including integrity, client orientation, effective communication, innovation, adaptability, and sustainability. We learn how these values drive Vinpro's mission and help it provide the highest quality of services and products to its members.So, whether you're a wine enthusiast or curious about the world of agriculture, agribusiness, and the wine industry, this episode is a must-listen. Join us as we explore how Vinpro is shaping the future of the South African wine industry!Learn more about Vinpro HERE:Website: https://vinpro.co.za/LinkedIn: https://www.linkedin.com/company/vinpro-south-africa/Facebook: https://www.facebook.com/vinprozaLinkedin: https://www.linkedin.com/company/lucentlandsmediaFacebook: https://www.facebook.com/lucentlandsInstagram: https://www.instagram.com/lucentlandsmedia/TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
Lucentlands recently conducted a podcast with Werner Opperman, CEO of Agrarius, where they discussed investing in agriculture and how Agrarius works for people who need investments. Werner is an investment professional with a multi-hat intellectual approach, using paradigm-shifting thinking to evaluate, engineer, and optimize financial solutions. He has logged over 7000 hours of modeling experience, performed macro analysis for strategic and tactical forecasting, audited financial models as part of due diligence, and designed quantitative portfolio optimization models.Werner's expertise is not limited to investment management, as he has extensive engagement across banking, insurance, capital markets, and compulsory/discretionary savings industries. He also has in-depth knowledge of alternative investments, actively engaging with thought leaders in this field and managing alternative investment portfolios in combination with traditional strategies to efficiently farm beta and hunt alpha.Agrarius is a R10 billion Shari’ah compliant asset-backed Sukuk listed on the debt market of the JSE’s Sustainability Segment. Agrarius invests primarily in transactions in the social, green, and sustainable sectors, providing unique access to high-quality investment opportunities in the agriculture value chain. All transactions are based on Shari’ah law and are independently verified for sustainability against the requirements of the JSE’s sustainability segment.Investing in Agrarius offers several advantages, including the opportunity to earn regular income and capital growth, trade in a regulated, transparent, and secure environment, invest in assets that are not easily accessible to investors, and invest for impact. The Agrarius Sukuk has an aggregate principle amount of ZAR500,000,000, with a senior secured status, floating rate, and sustainability-linked asset-backed notes. The proceeds from this Tranche of Notes will be used to undertake investments in terms of the Master Investment Agreement, within five business days of receipt by the Company of proceeds for the relevant Tranche of Notes by paying the amount of the Investment into a South African bank account nominated by Agrarius OpCo for purposes of concluding the Underlying Transactions. The proceeds raised from the issue of the Sukuk Notes will be further applied in accordance with the Sustainability-linked Sukuk Framework 1, as signed off by the Independent Sustainability Advisor.We how that you enjoyed listening to this podcast and please feel free to share it with everyone.For more info on Agrarius:Website: https://www.27four.com/investorcentre/Werner Opperman: https://www.linkedin.com/in/oppermanwerner/
Welcome to the Lucentlands podcast where we discuss the latest trends and insights in the fruit industry. In this episode, we are thrilled to have Rob Meihuizen and Hein Coetzee from TopFruit as our guests. TopFruit is a leading company in the importation, evaluation, and marketing of commercialized fruit brands in Southern Africa.
With over 38 years of experience, TopFruit provides a comprehensive service in plant material management, breeder relations, grower company management, licensing, quality control, royalty management, and marketing and merchandising. Their services include compliance with the Plant Improvement Act, of 1976, and the Deciduous Fruit Plant Certification Scheme, which ensures that all imported plant material is of the highest quality.
TopFruit's success story began with the management of the Cripps Pink apple variety, also known as the Pink Lady®, which became a turning point in the company's history. Since then, TopFruit has continued to introduce new possibilities into the fruit industry, especially in the branding of fresh produce.
In this podcast, Rob and Hein share their expertise on the challenges and opportunities in the fruit industry, including the importance of branding and marketing in driving market share for fruit varieties in retail environments. They also discuss the latest trends in fruit consumption and production, and the innovative strategies that TopFruit is employing to meet consumer demand while ensuring sustainable and environmentally friendly practices.
If you are a fruit enthusiast or a professional in the fruit industry, then this podcast is a must-listen. Tune in now to gain valuable insights from TopFruit's experts and stay up-to-date with the latest developments in the world of fruit. Don't forget to like, subscribe, and share this video with your friends and colleagues. Thank you for watching!
Please follow Topfruit here:
Topfruit Website: https://www.topfruit.co.za/
Topfruit LinkedIn: https://www.linkedin.com/company/topfruit-pty-ltd/
Topfruit Facebook: https://www.facebook.com/TopfruitSA
Topfruit Instagram: https://www.instagram.com/topfruit_sa/
Breaking Barriers in Plant Genetics: Dr. Renee Prins’ Journey to Founding CenGen
In the latest episode of the Lucentlands Podcast, we sit down with Dr. Renee Prins, founder of CenGen, a plant genetics platform based in the small town of Worcester, South Africa. Despite facing many challenges as a woman alone in the business world, Dr. Prins has created a successful enterprise that provides specialized R&D services to plant breeders and the agricultural industry.
Dr. Prins obtained her Ph.D. in Genetics from Stellenbosch University and has a key interest in working with plant and pathogen species that are important to agriculture. Her passion for this field led her to establish CenGen in 2003, with the goal of creating a plant genetics platform and providing skilled personnel with the opportunity to continue their careers in science, despite being based far from major academic centers.
From a humble beginning as an owner-managed business, CenGen has developed into a fully-fledged enterprise that implements new strategic and business processes on a continuous basis, in order to be fit for the future in an environment of ongoing technology innovation. A primary focus at CenGen is to provide services on par with international standards and to maintain strong links with international peers and collaborators.
In the podcast, Dr. Prins talks about the challenges she faced as a woman alone in the business world, especially in a small town like Worcester. She discusses how she overcame these challenges and managed to build a successful enterprise, providing skilled personnel with the opportunity to continue their careers in science.
Dr. Prins also talks about the exciting endeavors CenGen is currently undertaking, including an attempt to clone a number of wheat disease resistance genes in collaboration with an expert team at the King Abdullah University of Science and Technology (KAUST) in Saudi Arabia. Should the project be successful, this will be the first result of its kind in South Africa for wheat, which has a very complex genome.
Apart from the value of having the actual gene sequence, the knowledge transfer in advanced genomics approaches to South African scientists will be invaluable. Similarly, CenGen strives to establish a basic foundation of bioinformatics knowledge, and a sound understanding of how to implement bioinformatics tools in agri-research, within South Africa.
Dr. Prins’ journey to founding CenGen is truly inspiring and a testament to her passion for plant genetics and her determination to break barriers in the business world. We hope you enjoy this episode of the Lucentlands Podcast and find it as inspiring as we did.
Join us as we delve into the fascinating world of plant genetics and the inspiring journey of Dr. Renee Prins in founding CenGen.
Learn more about CenGen HERE:
Website: https://cengen.co.za/
LinkedIn: https://www.linkedin.com/in/renee-prins-386a498/
Diplomics:
Website: https://www.diplomics.org.za/
LinkedIn: https://www.linkedin.com/company/diplomics/
Are you interested in learning about the booming kiwi fruit industry in South Africa? Look no further than the Lucentlands Podcast, where we recently had the pleasure of chatting with Roelof Du Toit from the Kiwi Connection.
In this captivating episode, we dive deep into the world of kiwi fruit farming, discussing everything from growing techniques to market trends and beyond.
Join us as we explore the secrets to successful kiwi fruit farming and the bright future it holds for South Africa's agriculture industry. With Roelof's expert insights and real-world experience, you'll gain valuable knowledge and inspiration for your own farming endeavors. Throughout the podcast, we'll touch on the benefits of kiwi fruit farming, including the high demand for this superfood and the favorable growing conditions in South Africa.
You'll learn about the kiwi's unique characteristics, its growing cycle, and how to maximize your yield for optimal profitability. We'll also cover the challenges of kiwi fruit farming, including disease and pest management, climate considerations, and other factors that can impact your crop.
Roelof shares his strategies for mitigating these challenges, and his experience provides a wealth of valuable knowledge for both new and experienced farmers alike. With a focus on practical, actionable advice, this podcast is a must-listen for anyone interested in kiwi fruit farming in South Africa.
Don't miss out on this opportunity to learn from one of the industry's leading experts and take your farming business to the next level.
Tune in to the Lucentlands Podcast with Roelof Du Toit from the Kiwi Connection and discover the secrets to successful kiwi fruit farming in South Africa!
Find out more about them here:
Topfruit: https://www.topfruit.co.za/
Roelof Du Toit on LinkedIn: https://www.linkedin.com/in/roelof-du-toit-3254791a9/
In this episode of the Lucentlands Podcast, we sit down with Justin Chadwick, CEO of the Citrus Growers Association of South Africa.
During our conversation, we delve into the exciting future of South African agriculture and the role that the citrus industry is set to play. With Project260, the Citrus Growers Association is committed to ensuring that South Africa will be exporting 260 million boxes of citrus in the next 10 years. This ambitious goal requires collaboration and engagement with stakeholders across the industry, and Justin shares how they are working towards making this vision a reality.
Agriculture is the future of South Africa, and this podcast is a must-listen for anyone interested in learning more about the exciting opportunities and challenges that lie ahead. From discussing the latest developments in the citrus industry to exploring the ways in which technology and innovation are shaping the future of agriculture, this podcast is a valuable resource for anyone who wants to stay informed about the future of this important sector.
Don't miss this engaging conversation with Justin Chadwick as he shares his insights and expertise on the future of South African agriculture.
Listen now and be part of the conversation!
Find out more about CGA here: https://www.cga.co.za/
In this episode of Lucentlands Podcast, we had the pleasure of interviewing Marianna van der Laarse, the founder of Agrijobs, a company dedicated to connecting young people with career opportunities in the agriculture industry. We discussed the challenges of attracting youth to the field and the importance of inspiring stories in encouraging them to pursue careers in agriculture.
Marianna shared with us her own personal journey, and how she was inspired to start Agrijobs after realizing the potential for growth and innovation in the industry, but also the lack of young people getting involved. She spoke about the many misconceptions about the industry and how her company is working to change that by highlighting the diverse and exciting career paths available in agriculture.
We also discussed the importance of highlighting the role of technology and sustainability in modern agriculture, and how these factors can attract young people who are passionate about making a positive impact on the world.
Overall, it was a fascinating conversation that highlighted the importance of inspiring and connecting young people with opportunities in the agriculture industry. We hope that our listeners will be inspired to learn more about the industry and consider a career in agriculture. With companies like Agrijobs, the future of agriculture is bright and diverse, and we are excited to see the impact that the next generation will have on the industry.
Please find more info on Agrijobs HERE:
https://www.agrijob.co.za/
Please follow Lucentlands here:
Linkedin: https://www.linkedin.com/company/lucentlandsmedia
Facebook: https://www.facebook.com/lucentlands
Instagram: https://www.instagram.com/lucentlandsmedia/
TikTok: https://www.tiktok.com/@lucentlands
Website: http://lucentlands.co.za/
We recently visited Zimbabwe on a project for the South African Citrus Growers Association together with the Zimbabwe Citrus Growers Association.
We were blown away by what Zimbabwe has to offer! We reached out to Linda Nielsen, the CEO of the Horticultural Development Council in Zimbabwe.
Not only is Zimbabwe booming in the sector, but it's, literally, ripe for investments! Not only in just producing and exporting fresh produce but also in the value-added services that go with the fresh produce.
Juicing, puree and dried products are in huge demand globally, and Zimbabwe could be the next place to bring that to the world.
It's a fascinating podcast.
To connect with Linda and her team, please follow the links below.
Linda Nielsen LinkedIn: https://www.linkedin.com/in/lindanielsen5/
Horticultural Development Council: https://www.linkedin.com/company/horticultural-development-council/
Website: https://www.hdczim.com/
Please follow Lucentlands here:
Linkedin: https://www.linkedin.com/company/lucentlandsmedia
Facebook: https://www.facebook.com/lucentlands
Instagram: https://www.instagram.com/lucentlandsmedia/
TikTok: https://www.tiktok.com/@lucentlands
Website: http://lucentlands.co.za/
AnchorFM: https://anchor.fm/lucentlands
Spotify: https://open.spotify.com/show/4j7ziljOnYRh05P5zfhjtc
Apple Podcasts: https://podcasts.apple.com/us/channel/lucentlands-podcast/id6444663167
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jOWIzYWJhNC9wb2RjYXN0L3Jzcw
More will be added soon.
We meet up with Ebbe Rabie, Managing Director for Price Forbes(South Africa).
Ebbe and his team specialize in insurance for the agriculture sector and they are currently the insurer to some of the biggest agriculture companies in South Africa. Everyone thinks it's just an insurance policy, but it's way more than that.
With the modern use of the technology available, insurance can even be done of possibilities of what the future could hold.
It was a lot more fascinating than we thought it would be.
Please listen and share it with everyone.
Learn more about Price Forbes here:
Website: http://priceforbes.co.za/
Ebbe Rabie on LinkedIn: https://www.linkedin.com/in/ebberabie/
Please follow Lucentlands here:
Linkedin: https://www.linkedin.com/company/lucentlandsmedia
Facebook: https://www.facebook.com/lucentlands
Instagram: https://www.instagram.com/lucentlandsmedia/
TikTok: https://www.tiktok.com/@lucentlands
Website: http://lucentlands.co.za/
We sat down with Dané Joubert.
She is the current Senior Marketing Manager at Sunworld International. Dane is one of those inspirational women in Agriculture. She moved to the USA at a young age to pursue a career as a tennis star.
From a small town in South Africa to an international job in agriculture.
Please listen and share it with the young people to expose them to the possibilities in Agriculture.
Follow Dane here: https://www.linkedin.com/in/dan%C3%A9-joubert-a52263112/
More about Sunworld International here: https://www.sun-world.com/
Please follow Lucentlands here:
Linkedin: https://www.linkedin.com/company/lucentlandsmedia
Facebook: https://www.facebook.com/lucentlands
Instagram: https://www.instagram.com/lucentlandsmedia/
TikTok: https://www.tiktok.com/@lucentlandsWebsite: http://lucentlands.co.za/
The Dicey family in South Africa can be called one of the forefathers of the South African fruit industry. We speak with Nic Dicey, a pome and stone fruit farmer in the Western Cape. Nic is also the current chairman for Hortgro, the industry body representing the Deciduous fruit industry in South Africa. Nic is also the current chairman for SIZA, The Sustainability Initiative of South Africa. We discuss some history, what does Hortgro do and also what does SIZA do. Another great interview, we hope that you enjoy it and please feel free to subscribe.
Learn More about Hortgro here: https://www.hortgro.co.za/
Learn more about Siza here: https://siza.co.za/
Please follow Lucentlands here:
Linkedin: https://www.linkedin.com/company/lucentlandsmedia
Facebook: https://www.facebook.com/lucentlands
Instagram: https://www.instagram.com/lucentlandsmedia/
TikTok: https://www.tiktok.com/@lucentlands
Website: http://lucentlands.co.za/
Episode 2 of the Lucentlands Podcast is out now and it's another good one.
We chat with Anton Viljoen from ASV Farms in the Hexriver Valley and he is also the current Chairman of The South African Table Grape Industry (SATI).
We talk about challenges with the current Table Grape market, how economic sustainability is vital for business survival and as important as environmental sustainability.
We talk about what SATI is doing for the industry and also about some other interesting things.
Please take the time to listen, leave a comment and please feel free to share with everyone.
More info on ASV Farms: https://asvfarms.co.za/
More info on SATI: https://www.satgi.co.za/
We kick off our podcast with Justin Mudge, who is the current Chairman for BerryZA, the Berry industry body of South Africa.
He is also at the helm of Chiltern Farms in the Vyeboom district just outside Villiersdorp in South Africa.
It was a rocky start to the 2022 Blueberry season and Justin has truly championed the cause of the growers during these challenging times.
We thought that by starting with Justin, we would set the bar for the podcast.
Please listen and we will value your feedback.
Please follow Justin here on LinkedIn. https://www.linkedin.com/in/justin-mudge-6583642/
Chiltern Farms https://chiltern.co.za/
Please follow Lucentlands here:
Linkedin: https://www.linkedin.com/company/lucentlandsmedia
Facebook: https://www.facebook.com/lucentlands
Instagram: https://www.instagram.com/lucentlandsmedia/
TikTok: https://www.tiktok.com/@lucentlands
Website: http://lucentlands.co.za/
This is an intro into what this channel is all about.
We love agriculture, and we love to showcase it, follow our journey with this new venture.