Social Takeoff with Kelli Hayes Smith: Recent Episodes
Kelli Hayes Smith
Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence.
On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.
Let’s be honest — square footage and brochure stats won’t sell your services. If you’ve ever left a supplier meeting with a bunch of generic info and zero clarity on how to use it in your marketing… this episode is for you.
In episode 2 of the Don’t Market Like a Supplier series, we’re talking about the five questions to ask your BDM (or supplier contact) that actually matter — and how their answers can shape your content, boost your bottom line, and keep your brand message clear.
You’ll learn:
✅ What booking window data can teach you about your funnel
✅ How to identify hidden add-ons to increase commissions
✅ How to use supplier trends and spotlight promos to ride the wave
✅ Why general info ≠ strong strategy
✅ The difference between selling a trip vs. selling your service
Whether you’re new to working with BDMs or ready to level up your conversations, this one will change the way you prep for every supplier interaction moving forward.
🔗 Bonus: Listen to last week’s episode first if you haven’t already — it's the perfect setup for this conversation.
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Welcome to the first episode of our brand-new 5-part series: Stop Marketing Like a Supplier
In this powerful episode, Kelli Hayes Smith shares the truth behind why so many travel advisors struggle to stand out in a saturated space — and it's not because of lack of effort, it's because of supplier-style marketing.
What you'll learn in this episode:
- Why supplier content doesn't work for building YOUR brand
- The big shift you need to make if you want to sell transformation, not transactions
- How you're competing with online booking tools — not other advisors
- Why loud marketing isn’t better marketing (and what to do instead)
- The skincare analogy you’ll never forget
Whether you’re still using supplier content or wondering why your posts aren’t converting, this episode will help you see your business in a whole new light.
Don’t miss next week’s episode: 5 Questions to Ask Your BDM That Actually Matter
🎧 Listen now and take your seat as the main character in your marketing story.
✈️ Episode Summary:
In this episode of Social Takeoff, Kelli dives into the top 5 red flags she’s seeing in the travel advisor marketing world—and what to do instead if you want your content to convert, build trust, and grow your business.
These aren’t just industry rants. Kelli brings real solutions to the table—like what to do when you’re tempted to copy-paste content, how to stay connected without being glued to your phone, and why showing up as yourself is your greatest marketing advantage.
You’ll also hear updates on what’s happening at Wanderlust Campus, including exciting things in the works with our partner network, Marketing Mondays, and what to expect at this year’s Wander Beyond conference!
🚩 In This Episode, We Cover:
- [00:00] Intro & life update (surviving Maymageddon 😅)
- [02:00] What’s new: Bliss to Abundance weekly podcast + Marketing Mondays
- [04:00] Why this episode matters: red flags popping up all over your feed
- [05:00] Red Flag #1: Copy/paste content is "good enough"
- [08:30] What to do instead: personalizing content with AI and brand voice
- [10:55] Red Flag #2: Set it and forget it strategy
- [13:00] Showing up beyond the content calendar
- [15:30] Red Flag #3: Original content is optional
- [17:45] Why your unique voice must be part of your strategy
- [21:00] Real example: The Disney Dream overboard story + your perspective
- [22:40] Red Flag #4: You’re not part of your marketing
- [24:00] People buy you—not your supplier’s graphics
- [26:30] Red Flag #5: Focusing on trends over trust
- [28:15] Why visibility without clarity doesn’t convert
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[29:45] Final thoughts + what’s next for July and beyond
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[31:00] 💥 Homework: Show up as you in your marketing once a week
📌 Episode Homework:
Yep, there’s always homework with Kelli 😉
✅ Your challenge: Show up once a week as yourself in your marketing.
That could be a story, a live, a voice memo, or a behind-the-scenes photo—whatever feels authentic to you.
🔗 Resources & Mentions:
* 🎧 Bliss to Abundance Podcast
* 💻 Free Wanderlust Campus Account – Includes global calendar + mini courses
* 📸 Abby Grace Photography – Wander Beyond photographer
* 🌴 Wander Beyond Retreat Info – Don’t miss this if you’re an alum or experienced agent🎉 Connect with Kelli:
* Instagram: @kellihayessmith
* Join the conversation in our Wanderlust Campus Community**Enjoyed this episode?**
Leave a review, share with your team, or tag us in your stories—we love seeing how you take off with your marketing. 🚀
Host: Kelli Hayes Smith
Podcast: Social Takeoff
Keywords: travel marketing, ideal client, social media, client transformation, travel agents, marketing strategy, audience targeting, emotional connection, travel planning, content creation
✈️ Episode Summary :
Raise your hand if your content calendar feels more like a game of “throw spaghetti at the wall and hope it sticks.” 🙋♀️ In this episode of Social Takeoff, Kelli Hayes Smith helps you clean up the marketing chaos and zoom in on what really matters: knowing exactly who you’re talking to.
Forget trying to talk to “everyone who wants a vacation.” That’s not a strategy—it’s a one-way ticket to being invisible online. Kelli is here with the questions you didn’t know you needed to ask, so you can define your dream client, tell their transformation story, and finally create content that connects (and converts!).
If your marketing feels like a mess, this episode is your deep breath, your clarity check, and your permission to niche all the way down.
💡 What You’ll Learn:
- Why early-stage marketing chaos is normal—but not forever
- The real reason your posts aren’t hitting (hint: you're too vague)
- How to define your ideal client beyond “likes Disney and beaches”
- The power of emotional connection in content that converts
- How to tell your client’s “before and after” transformation story
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Where your dream clients hang out—and how to meet them there
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- The first step in attracting the right audience to your brand vibe
- 🧭 Episode Breakdown:
00:00 – Finding Clarity in Travel Marketing
02:53 – Understanding Your Ideal Client
06:00 – The Importance of Targeted Messaging
08:46 – Defining Your Ideal Client: Key Questions
12:01 – Transformations Through Travel
15:10 – Emotional Drivers in Travel Planning
17:50 – Crafting Your Client's Before and After Story
21:02 – What’s Next: Your Vibe, Your Tribe
🎙️ Mic-Drop Sound Bites:
"Your clear message cuts through the noise.""Your ideal client isn’t 'everyone who breathes and likes margaritas.'""Travel isn’t just a trip—it’s a transformation.""You can’t connect deeply when your message is surface-level."
📣 Kelli’s Challenge for You:
Take 15 minutes today and map out your ideal client’s before and after story. What are they struggling with before they find you? And how are they transformed by the experience you deliver?
Then meet us back here next episode—we’re diving into building your brand vibe so your people feel like they’ve found their travel soulmate (spoiler: it’s you).
Host: Kelli Hayes Smith
Podcast: Social Takeoff
Episode Length: ~24 minutes
Keywords: travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building
🎧 Episode Summary:
In this empowering episode, Kelli Hayes Smith dives headfirst into one of the biggest mistakes travel professionals make in their marketing: chasing views over results. With an honest and refreshing perspective, Kelli breaks down the truth behind social media metrics, explains how algorithms really work, and guides travel advisors toward what actually moves the needle—connection, conversions, and consistency.
Whether you're a new travel advisor or a seasoned pro trying to scale, this episode will reframe how you look at your content. Get ready to move beyond vanity metrics and into marketing that builds trust, reaches your ideal client, and drives real business growth.
🔑 What You’ll Learn
- Why views and likes don’t equal income
- How to work with the algorithm (instead of fighting it)
- The crucial difference between going viral and getting clients
- Why consistent content for your ideal client beats trending audio every time
- How engagement fuels visibility and trust fuels conversions
- Why SEO still matters in 2025—and how to use it to be found online
- Kelli’s favorite strategies for content that connects and converts
📌 Episode Chapters:
00:00 – Debunking Travel Marketing Myths
03:03 – The Dangers of Chasing Views
05:52 – Understanding Social Media Algorithms
09:07 – The Importance of Engagement Over Views
11:57 – Creating Content for Your Ideal Client
14:51 – Building Trust and Conversions
18:01 – The Role of SEO in Travel Marketing
21:09 – Strategies for Effective Marketing
24:02 – Final Thoughts and Call to Action
🔥 Sound Bites:
"It's all about the views? I'm calling BS."
"Engagement breeds more views."
"Your audience is listening—talk to them."
"Be really, really good at what you do."
"It's not about being seen by everyone—it’s about being seen by the right ones."
🎯 Perfect For:
- Travel agents who are tired of the content hamster wheel
- Advisors trying to build a brand, not just a feed
- Anyone looking to turn followers into paying clients
- Travel pros who want to create smarter, more strategic marketing plans
📣 Call to Action:
If you’re ready to stop chasing views and start building trust that leads to conversions, this episode is your spark. Need help building a content plan that connects? Check out our free resources at WanderlustCampus.com and join our community of marketing-savvy travel pros.
Host: Kelli Hayes Smith
Podcast: Social Takeoff
Episode Length: ~24 minutes
Keywords: travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building
🎧 Episode Summary:
In this empowering episode, Kelli Hayes Smith dives headfirst into one of the biggest mistakes travel professionals make in their marketing: chasing views over results. With an honest and refreshing perspective, Kelli breaks down the truth behind social media metrics, explains how algorithms really work, and guides travel advisors toward what actually moves the needle—connection, conversions, and consistency.
Whether you're a new travel advisor or a seasoned pro trying to scale, this episode will reframe how you look at your content. Get ready to move beyond vanity metrics and into marketing that builds trust, reaches your ideal client, and drives real business growth.
🔑 What You’ll Learn:
- Why views and likes don’t equal income
- How to work with the algorithm (instead of fighting it)
- The crucial difference between going viral and getting clients
- Why consistent content for your ideal client beats trending audio every time
- How engagement fuels visibility and trust fuels conversions
- Why SEO still matters in 2025—and how to use it to be found online
- Kelli’s favorite strategies for content that connects and converts 📌 Episode Chapters:
00:00 – Debunking Travel Marketing Myths
03:03 – The Dangers of Chasing Views
05:52 – Understanding Social Media Algorithms
09:07 – The Importance of Engagement Over Views
11:57 – Creating Content for Your Ideal Client
14:51 – Building Trust and Conversions
18:01 – The Role of SEO in Travel Marketing
21:09 – Strategies for Effective Marketing
24:02 – Final Thoughts and Call to Action
🔥 Sound Bites:
"It's all about the views? I'm calling BS."
"Engagement breeds more views."
"Your audience is listening—talk to them."
"Be really, really good at what you do."
"It's not about being seen by everyone—it’s about being seen by the right ones."
🎯 Perfect For:
- Travel agents who are tired of the content hamster wheel
- Advisors trying to build a brand, not just a feed
- Anyone looking to turn followers into paying clients
- Travel pros who want to create smarter, more strategic marketing plans
📣 Call to Action:
If you’re ready to stop chasing views and start building trust that leads to conversions, this episode is your spark. Need help building a content plan that connects? Check out our free resources at WanderlustCampus.com and join our community of marketing-savvy travel pros.
In this episode of the Social Takeoff Podcast, Kelli Hayes Smith dives into the latest social media trends, with a particular focus on Instagram and its updates.
Kelli explores the growing phenomenon of lurkers—those passive users who consume content without actively engaging.
She explains why it's essential for content creators to understand this behavior and adjust their strategies to cater to these viewers. Kelli offers insightful advice on how to make content that stops the scroll, and why storytelling and educational content are critical in connecting with both active and passive audiences.
Additionally, Kelli answers listener questions and provides valuable tips to help you improve your social media engagement.Takeaways:
- January felt like the longest month ever, but we made it!
- Instagram's new Reels cover update enhances user engagement, making it easier to capture attention.
- A staggering 58% of Instagram users never post content, indicating a shift towards passive consumption.
- 94% of interactions on Instagram are passive, reinforcing the importance of content that speaks to lurkers.
- Just because engagement seems low, doesn't mean your content isn't resonating.
- Stopping the scroll is crucial to grab attention in a saturated feed.
- Behind-the-scenes content has a unique appeal and is widely appreciated by passive viewers.
- Crafting your content through the lens of storytelling will build stronger emotional connections with your audience.
- Use soft calls to action (CTAs) to gently encourage interaction without feeling too sales-driven.
- Consistency is key—posting regularly helps set audience
Listen to the Social Takeoff Podcast:🎙️ Social Takeoff Podcast on Spotify
Visit Wanderlust Campus for more educational resources:🌐 Wanderlust Campus Website
In this episode, Kelli Hayes Smith dives into the common misconceptions about travel agents and the pressing need to shift the industry's narrative.
She challenges the outdated perception that travel agents are unnecessary due to online booking platforms, emphasizing the transformative value they provide to clients.
Kelli shares practical strategies for travel agents to communicate their unique value proposition, focusing on the experience and transformation they create for clients rather than just the logistics of booking trips.
This episode offers actionable insights for building a compelling client experience, changing industry perception, and positioning travel agents as trusted advisors.What You’ll Learn in This Episode:
- Why travel agents are often misunderstood in today’s travel landscape
- How to effectively shift the narrative around the role of travel agents
- The importance of focusing on client transformation over transactions
- Why you should stop using the word “book” in your marketing
- How to highlight potential challenges clients face without an agent
- Tips for creating content that showcases the client experience
- How awareness content can lead to deeper client engagement
- Strategies to position yourself as a travel advisor, not just a booking agent
Links & Resources Mentioned in This Episode:
- 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
- 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/
- 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith
- ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/
In this episode, Kelli Hayes Smith explores the critical awareness phase of the buyer journey, the first and most essential step in attracting new clients.
She breaks down the four buyer phases—awareness, consideration, conversion, and loyalty—and focuses on how travel agents can increase their visibility.
Kelli shares actionable insights on leveraging social media, SEO, networking, and in-person events to build awareness.
She also explains why understanding your ideal client is the cornerstone of effective marketing and emphasizes the importance of investing time or money into awareness strategies that work for your business.
What You’ll Learn in This Episode:
- Why the awareness phase is critical to your business growth
- How to leverage social media for visibility without relying solely on it
- Tips for creating engaging content to attract attention
- The role of SEO and search sites like Google and YouTube in lead generation
- How networking groups can lead to faster client conversions
- The power of in-person events for building trust and credibility
- Why referrals and repeat clients are essential for long-term success
- How to identify and market effectively to your ideal client
Links & Resources Mentioned in This Episode:
- 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
- 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/
- 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith
- ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/
Episode Summary:
In this episode, Kelli Hayes Smith unpacks the critical differences between social media tactics and strategy for travel agents. She shares why chasing viral trends can harm your business and how focusing on your ideal audience leads to sustainable success.
Learn why vanity metrics can mislead your strategy, how to shift your content from destinations to services, and the importance of building authentic content that connects with your audience.
Kelli also dives into the long game of marketing, explaining why time and patience are essential for business growth. Plus, get actionable homework to evaluate your social media approach and start implementing strategies that resonate with your dream clients.
What You’ll Learn in This Episode:
- The difference between tactics and strategy for travel agents
- Why chasing viral trends can hurt long-term growth
- How to focus on your target audience, not just views
- The hidden dangers of vanity metrics
- Why selling services, not just destinations, is key
- The power of authenticity in content creation
- How to avoid cookie-cutter content and stand out
- Tips for evaluating your social media follows for better inspiration
Links & Resources Mentioned in This Episode:
- 💡 Explore the Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
- 🌟 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/
- 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith
- ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/
Episode Summary:
In this episode of The Social Takeoff, Kelli Hayes Smith explores the secrets to boosting social media engagement and why your posts might be getting overlooked.
She shares actionable strategies to make your content stand out, emphasizing the importance of specificity, authenticity, and connecting with your ideal clients—not just your peers.
Kelli also breaks down the dangers of cookie-cutter content, industry jargon, and airing grievances on social platforms. Whether you’re a travel agent or a small business owner, this episode offers practical tips to level up your social media game.
- What You’ll Learn in This Episode:
- How to stay consistent through engagement fluctuations.
- Why narrowing your focus and being specific resonates more with audiences.
- The power of authentic, imperfect content in building trust.
- How to connect with your ideal client by speaking their language.
- Avoiding common pitfalls like cookie-cutter posts and shop talk.
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Why your social media should reflect your expertise and provide value.
-
Takeaways:
- Engagement dips happen—don’t let them discourage you.
- Broad, generic content can cause you to be overlooked.
- Specificity and authenticity are key to social media success.
- Speak in relatable terms, avoiding industry-specific jargon.
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Focus on serving your audience with valuable, relevant content.
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Memorable Sound Bites:
- "Engagement isn’t personal—it’s just data to tweak your strategy."
- "Your ideal client doesn’t want perfection; they want connection."
- "Cookie-cutter content is the fastest way to blend in, not stand out."
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"Speak your client’s language; not your industry’s."
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Resources & Links:
- 🌐 Explore more resources and tools: www.wanderlustcampus.com
- 📸 Follow Kelli for daily tips and insights: www.instagram.com/kellihayessmith
- ✨ Join our free Wanderlust Campus account for resources: https://wanderlust-ceo.com/
- 🚀 Level up with our Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
Ready to bring some serious main character energy ✨ to your travel business? In this episode, Kelli Hayes Smith dives into how travel agents like you can elevate your content creation and marketing by making your clients the star of the show 🌟.
It’s all about positioning your clients as the main characters in their travel adventures 🌍. Kelli shares practical tips on crafting content that resonates with your clients’ dreams, goals, and the common challenges they face in planning trips ✈️.
Plus, she highlights the importance of weaving in your personal brand and those little connection points that make your clients feel truly seen and understood ❤️.
By putting your clients in the spotlight, you’re not just selling trips—you’re building trust, loyalty, and a community that keeps coming back 🛳️.Key Points:
- Make Clients the Star 🌟: Position your clients as the main characters in their travel experiences to create a deeper connection.
- Speak to Their Dreams 💭: Craft content that addresses their travel desires, goals, and the challenges they face.
- Show Your Personality 😄: Incorporate your personal brand and connection points to make your clients feel valued and understood.
- Build Trust 🤝: By focusing on your clients' needs, you’re building a loyal community around your travel agency.
Memorable Quotes:
- "Your content has to be all about your clients and their travel dreams." ✨
- "Connection points are how you start building those lasting relationships." 🤝
- "Good marketing in travel makes clients feel seen, heard, and excited about their next adventure." 🌍Chapters:
00:00 – Introduction: Main Character Energy for Travel Agents 🌟
04:15 – Crafting Client-Centered Content ✨
13:46 – Personal Branding and Connection Points in Travel 🌍
21:33 – Eliciting Emotion and Building Trust with Your Clients 🤝
LINKS
www.instagram.com/kellihayessmith
www.instagram.com/careersonvacation
www.facebook.com/groups/careersonvacation
www.wanderlustceo.com/readynow
🎙 The Social Takeoff Podcast: Mastering Travel Marketing 🚀
In this episode, Kelli Hayes Smith, Director of Marketing and Partner Relationships at Wanderlust Campus, reveals the secrets to crushing your travel marketing goals. Discover how to leverage each platform to boost your travel business, focusing on the four key stages of the traveler’s journey: awareness, consideration, conversion, and loyalty.
Key Topics:
- Setting Smart Goals: Learn the essential goals and metrics for each stage of the travel booking process.
- Powerful Marketing Strategies: From social media that pops to email campaigns that convert, plus SEO and search ads that deliver real results.
- Client Loyalty: Turn one-time clients into loyal fans, score referrals, and build a travel brand that stands out.
SEO Keywords:
Travel agent marketing, travel agency tips, buyer journey, travel booking phases, social media tips, email marketing, SEO for travel agents, lead generation, client engagement, conversion rates, client referrals, travel brand building
Sound Bites:
- "Planning without goals is like a trip without a map."
- "Make your marketing channels work for you, not against you!"
- "Client loyalty is your travel squad—low-key effort, high-key results."
Chapters:
- 00:00 Setting Marketing Goals for Travel Agents
- 13:10 Awareness & Engagement: Get on Your Client’s Radar
- 16:02 Nurturing Leads: The Consideration Phase
- 23:10 Measuring Conversions & Closing Deals
- 30:22 Building Loyalty: Referrals & Repeat Bookings
🎧 Hit Like, Subscribe, and the Notification Bell to stay updated on the latest strategies to elevate your travel business! Let’s make your marketing as unforgettable as your best vacation!
🎙 Welcome Back to The Social Takeoff Podcast! 🚀
Hey, Travel Pros! Kelli Hayes Smith here, your navigator in the ever-changing world of social media marketing for the travel industry. After a short break, I’m back to help you boost your travel business and revamp your online presence! 🌍✈️
In this episode, we’ll cover:
- Profile & Bio Overhaul: Discover how to update your social media profiles and bios to make your travel business stand out in a crowded market. 🌟
- Digital Detox for Engagement: Learn why taking a week off from posting could be the key to resetting your social media engagement and coming back stronger with a content plan that works.
- Creating Shareable Content: Get tips on crafting shareable and relatable content that will resonate with your travel-loving audience and keep them coming back for more.
🎧 Don’t miss the sneak peek: We’re diving into goal setting and buyer journey marketing in upcoming episodes—perfect for travel agents looking to elevate their marketing strategy! 🎯
🛑 Like, Subscribe, and Hit the Bell to stay updated on all things social media for travel agents. Let’s take your travel business to the next level together!
LINKS
www.instagram.com/kellihayessmith
www.wanderlustceo.com
www.instagram.com/careersonvacation
https://www.facebook.com/groups/careersonvacation
So, in this chat, Kelli Hayes Smith dives into why some travel agents aren't raking in those dreamy bookings they're after, all tied up with their marketing strategies. First off, many folks out there don't quite grasp what travel agents actually do, so it's vital to spell out the perks of their services nice and clear. Then there's the dance with objections; gotta face 'em head-on, like dealing with concerns about costs or who's steering the vacation ship. Lastly, it's all about knowing your ideal client inside and out, their quirks and woes, so you can whip up content that speaks right to their wanderlusting souls.
Keywords:Travel agents, bookings, marketing, potential clients, objections, ideal client, relatable content
Key Takeaways:
- Don't be shy about flaunting the perks of travel agent services to clueless potential clients.
- Dive straight into those objections, whether it's about costs or control, and show them who's boss.
- Get cozy with your ideal client's quirks and worries to whip up content that feels like a chat with an old friend.
Episode Titles:
- "Cracking the Code: Tackling Objections in Travel Agent Marketing"
- "Know Thy Client: The Key to Killer Marketing"
- "From Doubt to Dream: Crafting Irresistible Travel Agent Offers"
- "Diving Deep: Unraveling the Mysteries of Client Desires"
- "Behind the Scenes: The Secret Sauce of Travel Agent Success"
- "Navigating No's: How to Turn Objections into Opportunities"
- "Client Whisperer: Understanding and Conquering Common Traveler Woes"
- "Beyond Brochures: Crafting Content That Speaks to Souls"
- "Unmasking Misconceptions: What Travel Agents Really Do"
- "Sailing Smooth: Mastering the Art of Client Connection"
Get ready to shake off the negativity and embrace the bright side as we dive into recent challenges faced by travel agents and how they're flipping the script with transparency and flair.
Chapters:
00:00 - Navigating Stormy Seas: Recent Negative Incidents Involving Travel Agents
03:18 - The Traveler's Tale: The Perception of Travel Agents as Non-Essential
08:10 - Facing the Music: Addressing Concerns and Objections in Marketing
11:09 - Content Carnival: Creating Content to Combat Negative Perceptions
13:44 - Behind the Scenes: Explaining Payment Processing, Booking, and Planning Processes
15:21 - Owner's Oasis: Addressing Concerns for Travel Agency Owners
Takeaways:
- Riding the Wave of Transparency: Showcasing processes and value is key for travel agents.
- Straight Talk, No Fluff: Addressing concerns head-on builds trust and loyalty.
- Content is King: From blog posts to reels, engaging content educates and inspires.
- Series Power: Dive deep with a series of content to combat negative perceptions.
- Support for All: Travel agency owners with independent contractors need special attention.
Titles:
- Addressing Concerns: A Guide for Travel Agency Owners
- Flipping the Script: Creating Captivating Content for Travel Agents
Sound Bites:
- "People see us as a, I don't have to have that. I can do this on my own."
- "Understanding that some of these things are in people's minds and creating content that's going to hit those objections head-on could be really crucial."
- "Understanding what they need to learn from it. The, now the other."
The marketing science about repeating yourself- and how to create your 5 key messages in your business. www.wanderlustceo.com/sail
Hey there, fellow travel enthusiasts! Did you hear the buzz? Disney just dropped the bombshell of early 2025 packages, catching everyone off guard. But fear not, we've got you covered on how to seamlessly blend this surprise into your content strategy without leaving 2024 in the dust.
Key Takeaways:
- Craft a content plan that gently guides clients from awareness to consideration, paving the way for conversions.
- Don't let those ghosted clients slip through the cracks; shoot them targeted emails spotlighting the early release of 2025 packages.
- Spice up your Facebook group with polls and virtual shindigs, catering to both 2024 and 2025 bookings.
- Sprinkle hints of 2025 excitement in your social media stories, while keeping the spotlight on the current year's bookings.
- Show off the perks of price monitoring and top-notch service to nudge clients towards locking in their 2025 plans pronto.
- Dive into threads and chats, stoking the flames of curiosity and anticipation for those 2025 bookings.
- Blend 2025 seamlessly into your content mix, giving it a cozy spot alongside 2024 without stealing the show.
- Keep that waitlist warm and fuzzy, staying in touch with potential 2025 clients until it's time to crank up the marketing machine.
Episode Chapters:
00:00 - Disney Drops the Bomb: Early 2025 Packages
03:18 - Crafting Content Pillars and Initiatives
08:57 - Navigating the Marketing Maze for 2025 and 2024
13:14 - Rekindling Relationships: Email Marketing for Ghosted Clients
15:53 - Facebook Fun: Engaging Groups and Virtual Hangouts
19:12 - Price Patrol: Monitoring and Service Spotlight
21:06 - Chatting it Up: Threads and Conversations
23:25 - Mixing 2025 into Your Content Cocktail
24:15 - Amping Up the Excitement and Building That Waitlist
25:52 - Wrapping Up: Conclusion and Your Call to Action
Hey there, fellow travel agents! Get ready to dive into some juicy marketing tips with Kelli Hayes Smith on this episode. She's here to help us navigate the wild world of social media content creation and engagement.
First up, Kelli tackles the beast of perfectionism head-on, giving us some killer strategies to squash it and actually get stuff done. Then, she spills the beans on how to brainstorm content ideas like a pro – think asking your audience, jotting down FAQs, and networking with other industry peeps.
But wait, there's more! Kelli drops wisdom bombs on boosting engagement (hint: it's all about interaction), teaching beginner-friendly content to cast a wider net, and using sneaky strategic content to upsell your awesome services.
Oh, and don't even get us started on timing and post types – Kelli's got the inside scoop on that too. Plus, she'll help you conquer your fear of the camera and nail that on-screen presence.
And hey, forget just promoting destinations – Kelli's all about highlighting the value of your services, baby. Wrap it all up with some tips on writing killer captions and keeping it real on social media.
So sit back, relax, and soak in the goodness. Let's rock this marketing game together! 🚀
Takeaways
- Set a time limit for content creation to overcome perfectionism and ensure completion.
- Engage with your audience and ask for their input to generate ideas for content.
- Teach beginner-level content to cater to a wider audience.
- Use strategic content to upsell and highlight the value of additional services.
- Engage with other professionals in your field to learn and share knowledge.
- Experiment with different types of posts and find the best timing for engagement.
- Practice getting on camera by recording practice videos and gradually increasing comfort.
- Focus on advertising your services rather than just destinations.
- Write captions in a conversational tone and maintain authenticity in social media.
Kelli is taking a deep dive into solution based content and how you can relate to your ideal client.
Y'all it is time to get serious about selling travel this year! Listen in for great strategies to use now!
Wave season is upon us - listen in as Kelli helps you create marketing for Awareness and Consideration buyer phases that will increase those wave season bookings.
LINKS :
Content Creation Workshop
Today Kelli is taking a deep dive into 5 of the social myths that have recently been in her inbox. Listen in as she breaks it all down.
LINKS
Sales Summit
Today Kelli takes a deep dive into educational content and how to use it to stop the scroll!
In this episode, Kelli dives into the crucial aspects of marketing during the awareness and consideration phases to boost sales for next year's wave season. Join her as we share expert strategies and insights to help travel agents chart a course towards success in the pre-wave season.
LINKS :
Planner : Code KELLI15
Wanderlust Campus : Code khsCEO
Content Creation Workshop : Code marketing50
Today Kelli dives deep into the 5 things driving her bananas on travel advisors socials - BUT she gives you alternatives! Let’s listen in.
Today Kelli shares how Travis Kelce and Taylor Swift are teaching us what it’s like to build fans instead of followers.
So WHY do you wanna forget the follower count - and start turning people into fans of your business?? Today, Kelli answers just that!
LINKS
Wanderlust Campus use code kellihs at Check Out
Learn how to recap and reuse that content you gathered all summer long to create lasting marketing that will fill up your books!
Hey there, travel pros and content creators, get ready to put on your party hats because we're about to throw a Content Carnival like no other on this episode of The Social Takeoff Podcast! 🎈🎉
I'm your host Kelli Hayes Smith, the ultimate travel geek and marketing whiz, and I'm here to spill the beans on how you can whip up content that takes your followers on a wild ride through every step of their buying adventure.
Picture this: You're strolling through the vibrant Awareness Phase, where imagination runs wild and passports practically jump out of pockets. We'll spill the secrets on crafting eye-popping visuals and stories that'll have your audience feeling like they're already sipping coconut water on a tropical beach.
But wait, there's more! As we roll into the Consideration Carousel, we're breaking down the art of keeping those potential travelers on the edge of their seats. We're talking blog posts that read like page-turners, videos that have them reaching for the popcorn, and social media magic that keeps 'em hitting that heart button.
Hold onto your sunhats, because the Decision Drama (conversion phase) is where things get seriously thrilling! Learn how to sprinkle in urgency, throw in a dash of FOMO, and serve up offers so irresistible, your followers will be booking before they even realize it. 🚀
And guess what? The party doesn't stop once the tickets are booked. In the Booking Bonanza (Loyalty Phase), we're spilling the beans on how to keep that pre-trip excitement alive and kickin'! From countdown posts that'll have them feeling like kids waiting for Christmas, to personalized surprises that show them you're just as excited for their trip as they are.
So grab your favorite fruity drink, pop in those earbuds, and get ready to turn your content into the ultimate Content Carnival! This episode is your all-access pass to creating content that's so captivating, your followers will be lining up for tickets to your next adventure. Let's get this fun-filled fiesta started! 🎧🌎🎡
LINKS
Careers on Vacation : Use code khscov
Reels Crash Course
If growth on social media is important to you - listen up! These 10 practical ways to help grow your brand are tailor made for YOU the travel advisor!
Kelli is diving in to the things you'd do differently if she could start over. Take a listen!
Today Kelli takes you into the lead magnet world to help you create freebies that will bring you the right client and start the conversion process! Listen in and let us know what you think!
LINKS :
Lead Magnet Idea List
Today Kelli is taking a deep dive thru the buyer phases to help you create a marketing strategy to meet your audience in all phases. Listen in as she shares her favorite marketing tactics for each phase and gives practical tips for Travel Advisors!
SUBSCRIBE :
Go to Kelli's Instagram account and click 'subscribe now' under her bio.
Kelli gets real about struggles in her life and how she’s learning to handle business, mom, and frustration.
Today we are diving deep into Instagram and breaking down how to best use all of the features it has to offer. If you've never thought about Instagram as your store front, today that will all change.
From posts to bio to reels to stories, I'm breaking down how to change your thinking about the features of this platform to give you a better grasp on how to use it!
LINKS
Optimize Your Instagram : A guide for travel professionals.
Reels Crash Course
Become a subscriber
Y'all, buckle up for a wild ride on this episode of Social Takeoff because we've got a lot to unpack. Grab your favorite snack, get comfy, and prepare for some mind-boggling revelations about the recent chaos with Meta, Instagram, Facebook, and Threads. Trust us, you won't even know where to begin!
In this jam-packed episode, we'll dive deep into the notifications and warnings that have been popping up, leaving us scratching our heads and questioning our sanity. We'll spill the tea on the reach limitations, mysterious reposts, and the audacity of some posting apps. Seriously, who thought it was a good idea to let someone else handle our precious social media accounts? The insanity knows no bounds!
But hold on, that's not all. We'll also discuss the mind-numbing concept of mass-produced content and its impact on our online presence. From non-engaging sales pitches to the dangers of blending in with the crowd, we'll expose the dark side of these services that promise to make our lives easier but end up making us question everything.
As we unravel the secrets behind these questionable practices, we'll share our theories on why Instagram and Facebook are cracking down on this cookie-cutter content. Get ready for a crash course on watch time, profile visits, and how it all ties back to those precious advertising dollars. It's a wild ride, folks!
So, grab a pen and paper because we're dishing out some serious advice on how to stand out in the sea of mediocrity. We'll help you rediscover your brand voice, redefine your strategy, and reclaim your social media presence. It's time to break free from the chains of mass-produced madness and make your mark in the digital world.
Get ready for a rollercoaster of laughter, mind-boggling revelations, and some much-needed facepalms. Join us on "Social Shenanigans" as we navigate the crazy world of Meta, unravel the mysteries of reach limitations, and expose the truth behind mass-produced content. It's time to reclaim our online identities and leave the chaos behind. Let's dive in!
LINKS
Reels Crash Course
Kelli's Instagram
Today I'm joined by 3 Travel Advisors all at different stages of their businesses to give feedback on content creation, planning and strategy! Listen in!!
Join me in the subscriber chat and share your engagement strategy and insights from this podcast episode. We'll discuss the importance of having an engagement strategy and how it can significantly impact your account growth. Remember, engagement goes beyond simply replying to comments and messages. It involves actively connecting with your followers, understanding your ideal client, and creating meaningful conversations. I'll provide practical tips on engaging with your followers, finding ideal clients, and leveraging engagement stickers in your stories. Let's optimize your social media presence together and see the powerful results of a well-executed engagement strategy.
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In this episode, we explore the question of when the marketing process stops. We challenge the idea that marketing only happens before a client books and emphasize the importance of continuous marketing. We discuss the marriage of sales and marketing and debunk the misconception of being "salesy." Instead, we highlight the significance of focusing on the client's needs and offering personalized service. We delve into post-booking or backend marketing, which involves building relationships, having conversations, and targeting specific clients with upsells that enhance their vacation experience. We emphasize the need for individualized, conversational, and relational marketing strategies, rather than relying solely on email sequences. We use examples from Disney and Universal to illustrate the concept of backend marketing and offer tips for creating a backend marketing strategy. Ultimately, we emphasize that marketing should never stop and that continuous marketing efforts contribute to increased sales, client satisfaction, and business growth.
In this episode, we dive into the mindset shift needed for travel professionals to position themselves as problem solvers, rather than simply trip bookers. Join us as we explore the power of creating content that addresses the concerns, desires, and needs of clients, guiding them towards personalized and unforgettable travel experiences. Discover how to identify the problems your clients face, understand the value of your service, and craft engaging content that takes them on a transformative journey from before to after. Learn practical strategies and storytelling techniques to showcase your expertise and differentiate yourself in the travel industry. If you're ready to elevate your marketing and position yourself as a valuable problem-solving resource, this podcast is for you. Get ready to solve travel challenges and create extraordinary vacations for your clients!
LINKS
Donald Miller's Building a Story Brand
Join Instagram Subscriptions
Join Kelli and 3 amazing travel professionals as they ask Kelli what a content strategy really is. They dive deep into their business goals and how they can use content to push them towards those goals.
Follow These Agents on Instagram :
Sarah
Erin
Patti
We all got a shock when Disney released details and dates for their 2024 packages.. but have no fear, there's a plan for this! Dig into this with Kelli today!
Today Kelli is diving into 6 common blunders she’s seeing made on social media and how to fix them.
Today Kelli is diving into two infamous, and content crashing words - BOOK NOW. Learn more about how to warm up your leads so that you are creating content that converts!
If promotions send you over the edge in overwhelm you need to listen to this! Today Kelli helps you understand how to stop reacting & be proactive in your marketing strategy!
Dig in with Kelli as she breaks down the 4 main pieces of a content strategy and how you can use your marketing to support the strategy.
Today you’re gonna hear about utilizing events for marketing and how to market that in your content plan!
Why do you need a niche? How do you market it? And what if you specialize in something? All that is in this episode! Let's Dig In!
Check out this week’s five things Friday where we talk about DM conversations, new IG features.. and more!
If you want to keep riding the WAVE from wave season - you need to listen to this episode! We are breaking down some questions to answer from Q1 that you can use in your marketing next quarter!
Let's Dig In!
Today we are looking hard at the 'viral' mentality - and how it may become a virus in your business! Listen up as we really break down what your goals should be with social media for your travel business.
Take a dive into 5 things you need to know about marketing your travel business this week!
On today's episode Kelli is helping you stand out against booking engines by changing the vocabulary you're using to market your business! Join the conversation and drop into Kelli's DMs on Instagram!
This was a hot topic in Kelli's Instagram comments recently - how far out do you plan your content?
Today, Kelli is diving into the content planning issue and giving you the top secret formula for batching your content, and I promise you it is NOT what you think! Make sure to listen, leave a review, and then head to Kelli's DMs to continue the conversation!
In this episode Kelli takes a deep dive into one of the biggest trends for social platforms this year - ENGAGEMENT! Listen in to help your social accounts grow during this crucial time in the travel industry - WAVE SEASON!
Today on 5 things Friday, Kelli is breaking down the overwhelming number of Disney promotions, a few things her team is seeing when it comes to reach on socials, and a hot topic that happened in her IG Comments this week! Take a listen!
And don't forget to leave a review!
As a travel professional - you aren't a content creator.. what do I mean by that!? Your business is so much more than content creation - you're working on client vacations, creating quotes, and so much more! However content creation is also essential to growing your business and showcasing your authority and value -
If you want the content you are creating to give you a big return - avoid these content mistakes!
Make sure to like, subscribe, and leave us a review.
This Friday we are diving head first into the 5 things that dominated the week for travel professionals and how you can market them! In today's episode you're getting content creation tips and how to market these 'crisis' that seem to keep happening! Make sure to hit follow or subscribe, and leave us a review!
If you are a travel agent who is stuck posting run of the mill content that seems so fact based and bland - you need to listen to this!
Today we are talking about how to create insightful content that will showcase your expertise in your business! As travel professionals, you are so much more than Expedia, and highlighting the first hand knowledge and insight into travel that you provide is how clients will be drawn to you!
Make sure to like, subscribe, and leave us a review!
Here’s you’re 5 things that you need to know about marketing your travel business this week!
I'm going to blow your mind today, it is time to stop thinking about your offer as a destination - and start marketing your service as your offer! Today we are talking about 3 unique ways to talk about your service, and what you do as a travel professional.
Don't forget to like, subscribe, and leave a review!