Founders Only: Recent Episodes

Creative Analytics

Here at the Founders Only Podcast, we uncover the pivotal triumphs and trials in the stories of great founders, delivering actionable advice on how to be the leader of the pack. It’s not just a podcast; it’s like catching up with friends who happen to be incredible entrepreneurs. Tune in, soak up the wisdom, and boss up with the Founders Only Podcast.

Picture this: every other Wednesday, we’re dropping an episode from our six-episode season, giving you a front-row seat to Mia’s masterclass on leadership, overcoming growth challenges, and scaling your business.

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In this episode of "Founders Only," we chat with Marcel Petitpas, the mastermind behind Parakeeto, to uncover the secrets of scaling SaaS startups with precision. Dive deep into the metrics and strategies every founder needs to know to optimize profitability and efficiency.

Marcel shares his journey from launching MVPs to achieving Product-Market Fit, providing invaluable insights into the processes that have helped him and countless others transform their startups into thriving businesses. His hands-on experience and practical advice will resonate with founders at every stage, whether you're just starting or looking to scale your operations without sacrificing quality.

In this engaging conversation, Marcel breaks down the key profitability metrics that are often overlooked but are crucial for sustained growth. Learn how to navigate the financial challenges of scaling a business and discover the tools and techniques that can help you manage resources effectively, boost your bottom line, and keep your team motivated.

Don't miss this episode packed with actionable tips and inspiring stories from one of the leading voices in the SaaS world. If you're serious about taking your startup to the next level and mastering the art of scaling smartly, this conversation with Marcel Petitpas is one you can't afford to skip. Tune in now and get ready to transform your approach to SaaS profitability!

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In this profoundly inspiring episode of "Founders Only," we sit down with Libby Delucien, the dynamic founder behind WootRecruit and Organize It. We get a front-row seat to Libby's incredible journey from raising elephants and overcoming adversity to becoming a powerhouse in the business world. With a knack for efficiency and a deep understanding of the hiring process, Libby shares her secrets to mastering time management and achieving business success.

Libby's story is a testament to resilience. Starting with virtually no resources, she launched Organize It, a professional organizing and cleaning service, to support herself and her children. Faced with scaling challenges, she identified a critical need in her business: efficient hiring. This realization led to the creation of WootRecruit, a revolutionary SaaS tool that automates and has propelled over 500 companies worldwide to streamline their hiring.

In this episode, Libby opens up about her unique upbringing in a small town in Oklahoma, her entrepreneurial spirit nurtured from a young age, and her family's fascinating legacy with the largest herd of Asian elephants in North America. She shares how these experiences shaped her approach to business and life. We explore her strategic time management tips that allow her to balance multiple ventures and personal responsibilities effectively, providing listeners with actionable insights to implement in their own lives.

Join us as we uncover the layers of motivation, innovation, and sheer determination that define Libby Delucien's entrepreneurial journey. This episode is packed with valuable lessons on resilience, efficient business operations, and the art of hiring, making it a must-listen for founders and aspiring entrepreneurs looking to turn their challenges into opportunities.

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In this compelling episode of "Founders Only," we sit down with Kyle Vamvouris, the mastermind behind creating data-driven sales strategies that transform how startups achieve their goals. "Developing a Data-Driven Sales Strategy with Kyle Vamvouris" dives deep into the metrics and methodologies that can turn your sales team into a high-performing machine. Kyle shares his expert insights on leveraging data to pinpoint areas of improvement, optimize performance, and ultimately drive revenue growth.

Don't miss this episode if you want to gain actionable insights and practical tips on developing a robust, data-driven sales strategy. Whether you're a startup founder or a seasoned sales leader, Kyle's expertise will help you refine your approach, achieve product-market fit, and scale your business effectively. Tune in now to unlock the secrets to building a sales strategy that meets and exceeds your revenue targets.

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"From Military Setbacks to Startup Success" charts Benjamin Donhardt’s incredible journey from the disciplined world of the military to the fast-paced, high-stakes realm of SaaS entrepreneurship. His story is a testament to the power of perseverance, strategic thinking, and the relentless pursuit of Product-Market Fit.

Benjamin's transition from military life was anything but smooth. After facing significant setbacks, he found himself at a crossroads, contemplating his future outside the regimented structure he had known for so long. Instead of succumbing to defeat, Benjamin leveraged the leadership skills and resilience he had honed in the military to dive headfirst into the world of startups. His journey is a vivid illustration of how the principles of discipline, strategy, and adaptability can be repurposed to achieve success in the competitive startup ecosystem.

Join us for a conversation that goes beyond the surface, revealing the grit, determination, and innovative thinking that propelled Benjamin Donhardt to success. Whether you're a seasoned entrepreneur or just starting your journey, this episode will leave you inspired and equipped with practical advice to tackle your own challenges.

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In this groundbreaking episode of "Founders Only," we sit down with Adam Robinson, the visionary founder of Retention.com and RB2B. Hear the story of Adam’s remarkable rise from Wall Street to the tech world, where he bootstrapped his way to $22 million in ARR. Adam’s story is a masterclass in resilience, innovation, and the relentless pursuit of Product-Market Fit.

Learn the defining moments that led him to pivot from his early career in credit default swaps trading at Lehman Brothers to founding a startup, including his initial failures and the hard-earned lessons that came with them. Discover the strategies and growth hacks Adam used to bootstrap Retention.com, and how he leveraged his expertise to launch RB2B, helping SaaS companies thrive by identifying anonymous website visitors. Adam even explains the rationale behind his long-term plan to remain bootstrapped rather than seek venture capital or private equity, emphasizing the importance of maintaining control and independence.

But this episode is about personal growth and branding not just business tactics. Adam shares his journey of building a powerful personal brand on LinkedIn, turning it into a key driver for his business success. He talks about the importance of having a compelling value proposition and how being a business influencer on LinkedIn has amplified his reach and impact. His insights on effective LinkedIn strategies, from authentic storytelling to consistent engagement, are invaluable for any founder looking to establish a strong online presence.

Join us as we uncover the layers of motivation, strategic thinking, and sheer determination that define Adam Robinson’s entrepreneurial journey. Adam's humility and candid reflections on his failures provide a refreshing perspective on the path to success. This episode is packed with gold nuggets and actionable tips on bootstrapping, achieving Product-Market Fit, and mastering LinkedIn personal branding — making it a must-listen for anyone serious about scaling their B2B SaaS business. Don’t miss out on these invaluable lessons from one of the industry’s most innovative and humble founders.

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"From Restoration to Revolution - SaaS Growth and Burnout Prevention" peels back the layers of Alex's journey, unveiling the highs, lows, and invaluable lessons learned along the way.

Step into Alex's world as he recounts the pivotal moments that transformed Albiware Inc. from a mere concept to a powerhouse in the SaaS realm. We'll explore the trials and triumphs, from the adrenaline-fueled MVP phase to the euphoria of achieving Product-Market Fit and the relentless pursuit of innovation that kept the momentum soaring. This episode goes beyond the tech success story, candidly exploring the toll entrepreneurship can take on mental well-being. Alex opens up about the challenges of navigating rapid growth while safeguarding against burnout, offering invaluable insights and strategies for fellow founders in the trenches.

Not only has Alex excelled in SaaS, but he has also achieved remarkable success in a niche market, showcasing his versatility and strategic prowess. Whether you're a seasoned entrepreneur or a budding SaaS enthusiast, this episode is a must-listen. Prepare to be inspired, informed, and empowered as we journey from restoration to revolution with Alex Duta, proving that with resilience, determination, and a dash of self-care, anything is possible in the ever-evolving landscape of SaaS innovation.

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Join us on Founders Only, where we chat with Justin Gerena, the brains behind SiteSwan, and unpack how he turned a college side hustle into a SaaS sensation. This episode, "Feedback Finesse," zooms in on his ride from the dorm room to the boardroom, revealing how tapping into customer feedback and MVPs led SiteSwan to its sweet spot—true product-market fit. Justin spills the beans on why starting scrappy with an MVP isn't just okay—it's the secret sauce for SaaS success. He opens up about the learning curves of a non-tech founder and the game-changing shift from just selling websites to empowering entrepreneurs.

So, if you're itching for the insider tips on acing customer retention, crafting a recurring revenue model, and making every piece of customer feedback count, you won't want to miss this. Tune in and get fired up to transform your own "aha" moments into a thriving business that hits the market right where it needs. Because, as Justin shows us, launching with an MVP isn't the endgame—it's just the beginning.

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In this enlightening episode of Founders Only Podcast, we explore the story of Weston Zimmerman, who transitioned from an industry expert in landscaping to the co-founder of SynkedUp.

Embark with us as Weston narrates his evolution from working on high-end design projects to identifying a critical market gap: the lack of an integrated project management solution tailored for landscapers. This episode illuminates the journey of spotting intricate industry-specific challenges and ingeniously crafting SynkedUp to bridge these gaps, offering a firsthand look at the process of transforming sector-specific expertise into a viable tech venture. Zimmerman sheds light on the hurdles of building and scaling a SaaS product from the ground up. Dive into his experience of navigating technical challenges without a tech background, assembling a strong development team, and steering the company toward profitability. This conversation offers invaluable insights into the essence of technical leadership, the strategies to mitigate technical debt, and the relentless pursuit of product-market fit.

Join us for an episode that goes beyond the narrative of starting a SaaS company — filled with lessons on innovation, the power of industry insight in tech entrepreneurship, and the resilience required to transform a sector through technology. Discover how Weston Zimmerman's journey from non-technical landscaper to tech founder encapsulates the essence of identifying needs, building solutions, and scaling them to cash-positive success in SaaS.

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In this riveting episode of Founders Only Podcast, we hear the story of Tariq Elkhatib, the mastermind behind Event Hawk. "Niche Domination and Community Building with Tariq Elkhatib" unveils the transformative journey of a former college instructor who leaped into the niche market of party rentals, revolutionizing it with his savvy digital marketing skills and a keen sense of community engagement.Embark on a voyage from Tariq's initial struggles in the party rental domain to his groundbreaking epiphany that led to tripling his business revenue through self-taught digital marketing prowess. Witness the birth of Event Hawk, a platform that not only soared in the party rental industry but also became a beacon for those striving to carve out their niche in SaaS.This episode is a testament to the power of identifying a niche, mastering it, and fostering a community that thrives on mutual growth and support. Learn how Tariq's approach to 'supergluing' various digital tools and his passion for teaching and sharing knowledge propelled him from a non-technical background to a celebrated figure in the SaaS community.Join us as we get front-row seats to a masterclass on building a successful niche SaaS from the ground up, the importance of community in scaling a business, and how Tariq Elkhatib's unique journey offers invaluable insights for every founder looking to make their mark.

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In this compelling episode of Founders Only Podcast, we dive deep with Amber Milks, the dynamic co-founder of BILLIONS CRM, a platform transforming how real estate teams operate. "Building BILLIONS: Amber Milks on Reinventing Real Estate Workflows" takes you on a journey through Amber's transition from large enterprise technology roles to revolutionizing the real estate industry with a visionary SaaS product.Discover how Amber's background in customer success and operations fueled her passion for efficiency and scalability, leading to the inception of BILLIONS CRM. Learn about the pros and cons of building a SaaS exclusively for an existing SaaS platform's ecosystem — in this case, Salesforce — the strategic decisions behind product development and the focus on customer-centric features that truly make a difference.Amber shares invaluable insights into the importance of aligning product offerings with customer needs, the critical role of a well-matched co-founder, and how to navigate the complex landscape of real estate technology. Whether you're an aspiring entrepreneur, a tech enthusiast, or someone fascinated by the real estate sector's digital transformation, this episode offers a unique glimpse into the mind of a founder who's making waves in a competitive industry. Join us for an inspiring session about innovation, resilience, and the relentless pursuit of success.

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Chris Keifer, founder of Boolean Review, shares the strategies that made it the top Google review software for home service companies. Gain insights for your B2B SaaS marketing strategy from his entrepreneurial journey.In this profoundly inspiring episode of Founders Only Podcast, we sit down with Chris Keifer, the visionary behind the groundbreaking Boolean Review platform. "From Loss to Legacy" delves into Chris's remarkable journey from experiencing personal tragedy to pioneering in the tech world with his AI-driven solution that's reshaping how customer feedback is harnessed and displayed across home services marketplaces. Discover how Chris's path took a pivotal turn following the loss of his father during his college years, a moment that propelled him from the confines of a conventional 9-5 to the exhilarating, unpredictable world of entrepreneurship. We'll explore the resilience and determination it took for Chris to find his footing, trying and failing in several service businesses, before finally striking gold with Boolean Review. Chris reveals the key to Boolean Review's success in the world of B2B SaaS clients. He also shares the impactful resources that shaped his mindset as an entrepreneur and what the future holds for lead generation in 2024. Discover Chris's insights on the challenges he's faced as an entrepreneur. Learn how his insights and vision shaped Boolean Review's success and how you can apply them to your B2B SaaS marketing strategy.This episode isn't just about the trials and tribulations of starting a business; it's a deeper look into how Chris harnessed his personal experiences and the power of AI not only to revolutionize customer reviews but also to enhance his personal life. Join us as we uncover the layers of motivation, innovation, and sheer grit that define Chris Keifer's entrepreneurial spirit and how he's using technology to create a legacy from loss.

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Season 3 of our Founders Only Podcast is finally here, and we're kicking it off with an expert guest: Jason Hamilton from TestLauncher!

In this episode, we unravel the top challenges facing organizations in B2B SaaS and Jason's expert advice to conquer them. Discover the resources that have shaped his entrepreneurial mindset and the tactics that propelled TestLauncher to success. We also explore what's on the horizon for lead generation in 2024 and Jason's number one challenge as a founder.

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Episode 6, the grand finale of Season 2 on our Founders Only Podcast, is here, featuring a phenomenal guest: Jonathan Tate, DC Firefighter and the visionary Founder of Food on the Stove. 🚒🍲

In this episode, Jonathan dives into his extraordinary journey, revealing how he's revolutionizing the fire service through his 501c3 nonprofit. Discover how he balances social impact with a demanding career, insights on brand awareness and strategic partnerships, and a glimpse into his challenges as a founder.

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Join us in this sizzling episode as we delve into the art of B2B sales with the maestro himself, Chris Caton. Founder of Growthsmith and trailblazer in the sales consultancy domain, Chris brings over a decade of hard-won wisdom to the table. From founding Chicago's largest multifamily leasing agency, Trudo Realty, to revolutionizing sales strategies for a host of small businesses, his journey is nothing short of remarkable.

With the grit of a seasoned entrepreneur and the charm of a sales virtuoso, Chris has sculpted over 400 salespeople into masters of their craft. This episode isn't just a conversation; it's a masterclass from a man who doesn't just talk the talk but walks the walk. Tune in and transform your B2B sales game with insights from the man who knows it best.

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In this episode of Founders Only Podcast Season 2, we had the incredible Danny Diaz, the visionary founder of Peak Life Now and creator of UPX, sharing his transformative journey and insights on peak performance and holistic health.

In this episode, we discuss Danny's personal story, from overcoming adversity to becoming a performance coach, strategies for generating brand awareness and leads for his coaching business, advice on preventing burnout while striving for success, and more!

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In this episode, we are joined by the brilliant Tyler Ryan, founder of LTV Numbers!

Join us in this illuminating conversation as Tyler shares his incredible journey from NASA software engineer to pioneering the groundbreaking LTV Numbers. Uncover the secrets behind customer lifetime value (LTV); metrics businesses should prioritize and those they may be overlooking, expert insights into effective data-driven decision-making, and more!

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In this enlightening episode, we welcome Chris Stevens, a seasoned cybersecurity expert with more than 18 years in the field, to share his wealth of knowledge specifically tailored for small businesses. Chris, the founder of Cyberfinders, Inc., brings his experience from working with major government agencies and his passion for bridging the workforce gap in cybersecurity. He will provide essential tips and strategies to safeguard your business in the digital world. From understanding the latest cyber threats to implementing effective security measures, this episode is a must-listen for any small business looking to enhance their cybersecurity posture. Join us and take a significant step towards a safer digital future for your business.

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  • Welcome to Season 2 of the Founders Only podcast! In this episode, your host, Mia Horm, sits down with real estate developer and powerhouse REALTORⓇ, Russ Brown, for an enlightening conversation on the art of networking for lead generation. Russ is not only the Founder and CEO of RFB List , a real estate development agency with locations in Chicago and Washington, D.C., but also the President of Sales at Modern District Realty. No stranger to the property game, Russ has mastered the power of combining story-focused brand-building with effective strategic direction to create a network of tycoons and moguls. Join us as he and Mia explore the significance of networking in a relationship-based market where connections can make or break your success. They delve into the nuances of building and nurturing relationships with fellow agents, industry experts, and potential clients, and how these connections can lead to a steady stream of high-quality leads.

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This week’s Founders Only Podcast topic is, “How to Budget and Plan an Effective Marketing Strategy”. In this episode, our CEO and Founder, Mia Horm, will show you how to identify an appropriate marketing budget and plan an effective marketing strategy for your small business. This brief discussion will help you get the most bang for your buck when planning your next marketing strategy. If you are launching a new product, service, brand, or company, you need to listen!

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Mia will share three canons to unlock the confidence within yourself that is required to be a successful business owner and entrepreneur. Use these three canons to improve your feelings of self-worth and unlock the confidence you need to achieve your dreams.🎯

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Ever wondered if running a business is worth the headache? Join us for this week’s episode, “Is Being a CEO Worth the Stress?”. Millionaire CEO Mia Horm shares her honest opinions on what it’s REALLY like to run a company- is freedom and money an accurate trade-off for the pressures and difficulties that come with having your own organization? Tune in to find out! Founders, you don’t want to miss this!

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Are you ready to take your business to the next level? Here’s “How to Scale Your Business - Part 2”! Millionaire CEO Mia Horm shares the top insights and aspects that are integral to massive success and growth. Tune in to listen to how Mia scaled her company, Creative Analytics, from a side hustle to a 7-figure organization and the key steps you need to take to do the same. Founders, you don’t want to miss this!

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Find us on social!

https://www.instagram.com/creativeanalyticsdc/

https://twitter.com/districtweb

https://www.linkedin.com/company/creativeanalytics

Get a free 15-minute consultation today:

https://creativeanalyticsdc.com/

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Are you ready to take your business to the next level? Millionaire CEO Mia Horm shares the top insights and aspects that are integral to massive success and growth. Tune in to listen to how Mia scaled her company, Creative Analytics, from a side hustle to a 7-figure organization and the key steps you need to take to do the same. Founders, you don’t want to miss this!

_____________

Find us on social!

https://www.instagram.com/creativeanalyticsdc/

https://twitter.com/districtweb

https://www.linkedin.com/company/creativeanalytics

Get a free 15-minute consultation today:

https://creativeanalyticsdc.com/