bdisocialhealthcare2010: Recent Episodes
bdisocialhealthcare
10:10 AM - 10:30 AM Case Study: Going Social for Health Impact. Presented by: Ann Aikin, Health Communications Specialist, Center for Disease Control (CDC)
10:30 AM - 10:50 AM Case Study: Establishing Pharma’s Digital Footprint: Lessons from the Consumer Health World. Presented by: Tim Weinheimer, Vice President / Digital Strategist, Ketchum Washington DC
10:50 AM - 11:10 AM Case Study: Social Media – Getting Started in a Heavily Regulated Environment Presented by: Gigi Peterkin, Associate Director of Interactive Media, AstraZeneca
11:10 AM - 11:30 AM The Dosie Awards: The Best in Healthcare Social Media Presented by: Jonathan Richman, Director of Strategic Planning, Bridge Worldwide & Author, Dose of Digital
8:30 AM - 8:50 AM Case Study: Contributing in a Meaningful Way. Presentation by: Marc Monseau, Director, Corporate Communications & Social Media, Johnson & Johnson
8:50 AM - 9:10 AM Case Study: How to Use Social Media to Engage with Physicians Online. Presented by: Louise Clemens, VP, Business Development, Within3
9:10 AM - 9:30 AM Case Study: Pfizer 2.0 – Living and Learning. Presented by: Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
9:30 AM - 9:50 AM Case Study: Johnson & Johnson Diabetes Institute® Community: Social and Safe through Focused Community Management and Moderation Presented by: Rebecca Goberstein, Associate Marketing Manager, Johnson & Johnson Diabetes Institute & Jenna Woodul, EVP, Chief Community Officer, LiveWorld