Marketing with Mitch Alverson, a Daily Podcast: Recent Episodes
Mitch Alverson
For almost every stage of life, you've likely had a coach or a trusted advisor. Why is it that when it comes to marketing, most people don't have a coach? I know you want to be successful. In order to do that you need marketing that is clear and that works. Listen daily to get practical and proven advice about marketing, messaging, websites, web strategy, and so much more.
We're all busy. Sometimes our marketing gets forgotten. Use these tips to get back on track.
- My Business Report
- Strategy Call with Mitch
The short answer is YES! And yesterday we talked about blogging for local content.
The team at Moz has some great content to help you with your local content. Check this article out.
- My Business Report
- Strategy Call with Mitch
Just last week Google rebranded Google My Business. It’s now known as Google Business Profile. I talked about GMB a few episodes ago, and with the rebrand, I thought I’d talk about it again… because it’s very important for your local business or non-profit.
My Business Report
Strategy Session with Mitch
It's hard enough to tell a good joke in person. It's even hard digitally. We get into whether or not and how you might use humor in your marketing.
VTA = Your brand's voice, tone, and archetype. Here's a great resource.
My Business ReportDiscover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable.
Take the My Business Report Assessment here.
Is email marketing dead? I don't think so. I get into it in this episode.
My Business Report
Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable.
Take the My Business Report Assessment here.
Strategy Session with Mitchhttps://tidycal.com/mitch1/60-minute-strategy-session-mitch-alverson
In today's episode, I walk you through the new My Business Report from Business Made Simple.
Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable.
Take the My Business Report Assessment here.
Schedule a Strategy Session with Mitch here.
As leaders, we’re known for always starting something new. Sometimes it’s simply an idea you’re mulling over, and other times it’s a full-fledged launch. In this episode, I get into some suggestions for starting new things.
StoryBrand Framework
Maslow's Hierarchy of Needs
Bain's Elements of Value
Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable.
Take the My Business Report Assessment here.
Schedule a Strategy Session with Mitch here.
Take the My Business Report Assessment here.
Schedule a Strategy Session with Mitch here.
Email is the most essential marketing tool in your arsenal. (Nope, it’s not social media) Here’s why: Your email list is something you own. Your website likely is too. But channels like social media demand that you play by their rules, and if something were to change tomorrow, you might be limited on what you can do.
Email Mitch at mitch@b3advisors.org
Visit the website at https://b3advisors.org/
If you're familiar with the StoryBrand framework, the concept of a clear message is nothing new. It’s an approach that positions your reader as the hero and your company as the guide. Instead of talking about an illustrious career or a multitude of product features, you remind the reader that you exist to solve their biggest problem.
Email Mitch at mitch@b3advisors.org
Visit the website at https://b3advisors.org
There’s a ton of confusion around the difference between taglines and one-liners. They’re often used interchangeably (and understandably so). Here is a helpful way to differentiate between them.
Email Mitch at Mitch@b3adivors.org
Visit the website at https://b3advisors.org
Google My Business is often the forgotten channel of digital marketing, which is unfortunate. GMB has so much to offer as you market your business, product, or even nonprofit. You should be using Google My Business.
Take the My Business Report Assessment here. Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable.
Schedule a Strategy Call with Mitch below.
https://tidycal.com/mitch1/60-minute-strategy-session-mitch-alverson
Too many websites fail because they focus on being trendy or only focus on design. Don't do that.
Free giveaway at the end of the pod.
Are you talking about how your clients or potential clients will succeed if they use your product or service? Are you reminding them what the consequences are if they don't use your products and services? If not, why not?
Register for the Business Made Simple giveaway here.
Buy Business Made Simple
Register for the upcoming Marketing Livestream
Take the My Business Report Assessment here. Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable.
Schedule a Strategy Call with Mitch below. https://tidycal.com/mitch1/60-minute-strategy-session-mitch-alverson
Register for the Business Made Simple Giveaway here. https://b3advisors.org/book/
Buy Business Made Simple here.
Register for the next Marketing Livestream here.
Business Made Simple Free Giveaway - details in the pod.
Are you giving your customers or potential customers an easy three-step plan on how to move forward with you and your business? If not, it's most likely they won't do anything. Listen in to learn more.
Get Business Made Simple
Register for Free Business Made Simple
Register for the upcoming marketing Livestream
GIVEAWAY information at the end of the podcast.
No one, absolutely no one wants to be around someone who talks about themselves all the time. It's annoying!! So, why do so many companies and solopreneurs think they should do it in their marketing? Stop it! It's not helping, it's hurting. Your customers and potential customers wake every day as THE hero in their own story. So don't go competing with them for who is going to be the hero. In this episode, I'll show you how you can still talk about yourself in a way that makes your client the hero.
Check out Business Made Simple here.
Mitch's website is https://b3advisors.org/
StoryBrand Principle #2: If you stop talking about our customer's problems, they stop paying attention to your brand.
- Go to mystorybrand.com and get a free account to create your BrandScript.
- Register for the upcoming StoryBrand Livestream Marketing Workshop
- Get access to Business Made Simple where you can take some of the best business courses in the world. It includes courses on Marketing, Messaging, and Communication... plus so much more.
StoryBrand Marketing Principle #1: When you agitate a customer's desire, they enter into the story your brand is telling.
Have you defined really what your clients and prospective clients want?
Here are some practical ways you can improve your marketing right away:
- Get a free account at https://www.mystorybrand.com/ and work on your BrandScript
- Register for the upcoming StoryBrand Livestream Marketing Workshop
- Get access to Business Made Simplewhere you can take some of the best business courses in the world. It includes courses on Marketing, Messaging, and Communication... plus so much more.
See you tomorrow.
Hey There! We're pivoting to Marketing with Mitch. In today's episode, we talk about why your marketing messaging may be making prospective clients bounce. Here are some practical things you can do to improve your marketing right away.
- Go to mystorybrand.com and get a free account to create your BrandScript.
- Register for the upcoming StoryBrand Livestream Marketing Workshop
- Get access to Business Made Simple where you can take some of the best business courses in the world. It includes courses on Marketing, Messaging, and Communication... plus so much more.
- Get coaching from me! I'd love to help you one-on-one with your Messaging, Marketing, and Website. Email me at mitch@b3advisor.org
See you tomorrow.
Hey There! We're pivoting to Marketing with Mitch. In today's episode, we talk about how Story is a Sense-Making Device, and that you should be using it in your marketing. Here are some practical ways you can improve your marketing right away:
- Go to mystorybrand.com and get a free account to create your BrandScript.
- Register for the upcoming StoryBrand Livestream Marketing Workshop
- Get access to Business Made Simple where you can take some of the best business courses in the world. It includes courses on Marketing, Messaging, and Communication... plus so much more.
- Get coaching from me! I'd love to help you one-on-one with your Messaging, Marketing, and Website. Email me at mitch@b3advisor.org
See you tomorrow.
Hey'O! We're pivoting to Marketing with Mitch.
In today's episode, we talk about why you're wasting your marketing dollars and what to do about it.
Here are some practical ways you can improve your marketing right way:
- Register for the upcoming StoryBrand Livestream Marketing Workshop
- Get access to Business Made Simple where you can take some of the best business courses in the world. It includes courses on Marketing, Messaging, and Communication... plus so much more.
- Get coaching from me! I'd love to help you one-on-one with your Messaging, Marketing, and Website. Email me at mitch@b3advisor.org
Hey hey hey! We finished Don's book! Great job everybody! So, where is this thing going? Well, I'm going to continue to do a daily podcast. I'm going to focus on Marketing, Messaging, Communication, and Coaching. Stay tuned!
Register for the Live Marketing Workshop here https://live.mitchalverson.com/
You can sign up for Business Made Simple here.https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here.https://bit.ly/planner-mitch
We did it!! We made it through the book Business Made Simple by Donald Miller.
Register for the Live Marketing Workshop here https://live.mitchalverson.com/
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
The next few episodes will be about execution. I promise if you put into practice the things you here over the next 4 or 5 episodes, you'll get more done and have more successful projects. Here's what we're talking about:
Holding Launch Meetings 8/24/21 The one-pager 8/25/21 Weekly Speed Checks 8/26/21 Keep Score and Measure Success 8/27/21 Celebrate! 8/30/21
Register for the Live Marketing Workshop here https://live.mitchalverson.com/
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
The next few episodes will be about execution. I promise if you put into practice the things you here over the next 4 or 5 episodes, you'll get more done and have more successful projects. Here's what we're talking about:
Holding Launch Meetings 8/24/21 The one-pager 8/25/21 Weekly Speed Checks 8/26/21 Keep Score and Measure Success 8/27/21 Celebrate! 8/30/21
Register for the Live Marketing Workshop here https://live.mitchalverson.com/
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
The next few episodes will be about execution. I promise if you put into practice the things you here over the next 4 or 5 episodes, you'll get more done and have more successful projects. Here's what we're talking about:
Holding Launch Meetings 8/24/21 The one-pager 8/25/21 Weekly Speed Checks 8/26/21 Keep Score and Measure Success 8/27/21 Celebrate! 8/30/21
Register for the Live Marketing Workshop here https://live.mitchalverson.com/
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
The next few episodes will be about execution. I promise if you put into practice the things you here over the next 4 or 5 episodes, you'll get more done and have more successful projects. Here's what we're talking about:
- Holding Launch Meetings 8/24/21
- The one-pager 8/25/21
- Weekly Speed Checks 8/26/21
- Keep Score and Measure Success 8/27/21
- Celebrate! 8/30/21
Get a great website atClearSiteWP.com
You can sign up for Business Made Simple here.https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here.https://bit.ly/planner-mitch
Get thedaily videosthat go with each day.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:
Establishing Clear Priorities Identifying KPIs Creating Streamlined Processes Giving Valuable Feedback Be a Coach, not a Cheerleader
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:
Establishing Clear Priorities Identifying KPIs Creating Streamlined Processes Giving Valuable Feedback Be a Coach, not a Cheerleader
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:
Establishing Clear Priorities Identifying KPIs Creating Streamlined Processes Giving Valuable Feedback Be a Coach, not a Cheerleader
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:
Establishing Clear Priorities Identifying KPIs Creating Streamlined Processes Giving Valuable Feedback Be a Coach, not a Cheerleader
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:
Establishing Clear Priorities Identifying KPIs Creating Streamlined Processes Giving Valuable Feedback Be a Coach, not a Cheerleader
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:
- Establishing Clear Priorities
- Identifying KPIs
- Creating Streamlined Processes
- Giving Valuable Feedback
- Be a Coach, not a Cheerleader
Get a great website atClearSiteWP.com
You can sign up for Business Made Simple here.https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here.https://bit.ly/planner-mitch
Get thedaily videosthat go with each day.
Sign up for the Business Made Simple Live Cast Here.
We're all negotiating pretty much all the time. Salary, schedules, where to eat... it's happening. You better have a framework to negotiate from or you're gonna get out-negotiated.
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Listen in as we recap this week's sales answers.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Sign up for the Business Made Simple Live Cast Here.
We're all negotiating pretty much all the time. Salary, schedules, where to eat... it's happening. You better have a framework to negotiate from or you're gonna get out-negotiated.
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Sign up for the Business Made Simple Live Cast Here.
We're all negotiating pretty much all the time. Salary, schedules, where to eat... it's happening. You better have a framework to negotiate from or you're gonna get out-negotiated.
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
We're all negotiating pretty much all the time. Salary, schedules, where to eat... it's happening. You better have a framework to negotiate from or you're gonna get out-negotiated.
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
We're all negotiating pretty much all the time. Salary, schedules, where to eat... it's happening. You better have a framework to negotiate from or you're gonna get out-negotiated.
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.
Proposify
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.
Proposify
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.
Proposify
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
Don't leave the end of your presentation to chance. Figure out the theme of your presentation and make that the last thing your audience hears.
Get a great website at ClearSiteWP.com
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
People need to know what you want them to do. Tell them with a strong call to action.
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day.
If you'll foreshadow what success looks like or could be, you'll inspire the audience and they'll keep listening.
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos that go with each day here.
Email Mitch at Mitch@B3Advisors.org
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
All great movies have the main plot and that main plot has a bunch of subplots that come and go throughout the story. Well, your presentation should have great subplots too. Listen and see.
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Email Mitch at mitch@b3advisors.org
Get the daily videos to go with each podcast here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Every great story has a lot of things in common, but the one thing that is really important is that they all start with the problem. Why? It's the hook! It's the thing that makes you want to stick around and know more. So, you should start your presentations with the problem.
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Email Mitch at mitch@B3advisors.org
Get the daily videos to go with each podcast here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
We're starting to talk about the Communication Made Simple Framework from Don Miller's book Business Made Simple.
You can sign up for Business Made Simple here. https://bit.ly/bmsu-mitch
You can get the Full Focus Planner here. https://bit.ly/planner-mitch
Get the daily videos to go with each podcast episode here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
What tools should you use to build your funnel? Listen, I talk about the best way to build a funnel.
Great Web Hosting with Wordify https://bit.ly/wordify-mitch
Great Web Hosting with Flywheel https://bit.ly/mitch-flywheel
Divi Theme and Builder https://bit.ly/mitch-divi
Free 14 Day Trial with ClickFunnels http://bit.ly/cf-mitch
Get the daily videos to go with each podcast episode here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Once you've got the email address what do you do next? Send them emails!!
If you want my 6 email template that you can change and use for your business, email me at mitch@b3advisors.org.
Business Made Simple
Full Focus Planner
Get the daily videos to go with each podcast episode here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
The element of your marketing plan and sales funnel is to create a lead generator that captures email addresses. If you want my free email nurture campaign template, simply email me at mitch@b3advisors.org.
Business Made Simple
Full Focus Planner
Get the daily videos to go with each podcast episode here.
We're creating a winning sales funnel and today we're talking about the grunt test. Does you're website pass it? Could a caveman land on your website and know:
- What it is you offer?
- How it will make his life better?
- What he needs to do to get it?
If not, you're losing money.
Business Made Simple
Full Focus Planner
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How do we pique their curiosity? With a One-Liner!
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos to go with each podcast episode here.
All sales are relational which means you better understand how relationships work. All relationships go through three stages: Curiosity, Enlightenment, and Commitment. Sales funnels are no different. Listen in to learn how we do this with our sales funnel.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos to go with each podcast episode here.
In 2020 a Sales Funnel equaled survival. So, why wouldn't you implement a sales funnel in 2021? If you haven't... you should! We're gonna talk all about sales funnels over the next 5 or 6 episodes.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos to go with each podcast episode here.
When clarifying your marketing message, define what can be won or lost if people don't engage in the story you're inviting them into.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos to go with each podcast episode here.
Are you calling your people to action? If not, why not? People will go where you tell them to, so why not be giving them clear and consistent calls to action.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos to go with each podcast episode here.
In stories, the hero is always the weakest character. They're insecure, they won't take action, and generally pretty hard-headed. So, why would you want to position yourself as the hero in your marketing? You wouldn't. You want to be the guide! The one who is pointing the hero in the right direction through empathy and authority.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos to go with each episode here.
The average person spends 30 percent of their time daydreaming. Yep, if something isn't interesting your mind will put you into daydream mode to conserve calories. This can happen with your marketing message unless you know how to make people pay attention. Check out this episode to learn the formula that will help you grab people's attention.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos to go with each podcast episode here.
What do you say when people ask, "What does your company do?" Well if you haven't clarified your message you're going to struggle to answer and you'll probably bore your audience to sleep. Stop doing that. Listen to this and the next few episodes as I guide you into how to clarify your message.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos to go with each podcast episode here.
How much cash do you have right now? How much cash is going to move through your company this month? If you don't know, you need to.
I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos to go with each podcast here.
Do you have a sales system? Are you measuring where people are in the sale process? If not, why not? If you want to grow sales you need some kind of system you can measure.
I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner Use the code USA5 at checkout to get $5 off of single planners.
Get the daily videos to go with each podcast episode here.
How to use test marketing to see if a product will actually fly or not.
I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner Use the code USA5 at checkout to get $5 off of single planners.
Get the daily videos for each podcast episode here.
To continue using the analogy of the commercial airliner, today we're talking about the wings. Which in the analogy are Services and Products. Are you making and selling stuff that people or businesses want at a good margin? If you don't know then go find out by getting the data together, analyzing it, and then make some hard decisions.
I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner Use the code USA5 at checkout to get $5 off of single planners.
Get the daily videos to go with each podcast episode here.
You better check yourself, before you wreck yourself! I love that saying and it applies to business as well. If you let overhead get too big, you won't have enough lift from sales and marketing to keep the plane off the ground.
I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos for each podcast episode here.
In this new series on Business 101, I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
Get the daily videos for each podcast episode here.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
A value-driven professional knows how to block their time and create a rhythm of productivity. Check out Michael Hyatt's book Free to Focus to learn more about Front Stage Activities, Back Stage Activities, and Off-Stage Activities.
Get the daily videos for each podcast episode here.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
A value-driven professional knows how to say no to distractions so they can say yes to priorities. It's easy to say yes to exciting opportunities, but do those opportunities support the bigger picture of where you're headed? If not, then it's probably a no.
Get the daily videos for each podcast episode here.
StoryBrand Live Marketing Workshop Jul 19-20
Business Made Simple
Full Focus Planner
A value-driven professional knows how to prioritize their important work for the day. As a VDP, you need to know when your best and most powerful time to do important work is. This episode is all about it. Give it a listen.
See you tomorrow!
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What is the most important thing you're going to work on today? If you don't know then you'll work on anything, answer any call, do the easiest things. You need to plan this.
Get the book: Business Made Simple on Amazon.
Get the Full Focus Planner by Michael Hyatt (I use this one!)
Get Business Made Simple
Sign Up for the Livestream Marketing Workshop on Jul19-20
Get the daily videos for each podcast episode here.
Is there a question you answer at the beginning of each day that causes you to pause and reflect? If not, why not? This pause will help us design our day in a way where we make awesome decisions.
Get the book: Business Made Simple on Amazon.
Get the Full Focus Planner by Michael Hyatt (I use this one!)
Get Business Made Simple
Sign Up for the Livestream Marketing Workshop on Jul19-20
Get the daily videos to go with each podcast episode here.
A value-driven professional knows how to manage themselves. Over the next few days were going to be looking at Productivity.
- Making Wise Decisions
- Prioritizing Primary Tasks
- Maximize Your Power Hours
- Say No to Distractions
- Block Your Time and Get More Done
To get Business Made Simple courses, go here.
To go to the StoryBrand Live Marketing Workshop, go here.
Get the daily videos for each podcast episode here.
Now that you've got your Mission Statement, Key Characteristics, Critical Actions, and your Story Pitch... you need a theme. Think of the theme as your "why" or your "controlling idea". If you're going to get people on board you need a theme.
Check out Business Made Simple
Check out the Live Marketing Workshop on July 19-20
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Now that you have your mission statement, key characteristics, and critical actions, we need to tell the story well. Being able to tell a great story garners resources, people, and everything you need to move the mission forward. We're using the Business Made Simple book by Donald Miller to talk Leadership.
If you don't have the book yet, get it here.
StoryBrand Livestream Workshop - Register Here.
Business Made Simple University - Sign Up Here.
Get the daily videos to go with each podcast here.
After we define our mission statement and key characteristics, we must move our team and mission forward by defining the critical actions our people need to take every day. We're using the Business Made Simple book by Donald Miller to talk Leadership. If you don't have the book yet, get it here.
StoryBrand Livestream Workshop - Register Here.
Business Made Simple University - Sign Up Here.
Get the daily videos to go with each podcast episode here.
Most Mission Statements are completely forgettable. Have you thought about yours lately? Do you even know it? We're using the Business Made Simple book by Donald Miller to talk Leadership. If you don't have the book yet, get it here.
This episode is about your Key Characteristics and how they help you and your team know exactly what kind of person they need to be to accomplish the mission.
StoryBrand Livestream Workshop - Register Here.
Business Made Simple University - Sign Up Here.
Get the daily videos to go with each podcast episode here.
Most Mission Statements are completely forgettable. Have you thought about yours lately? Do you even know it? We're using the Business Made Simple book by Donald Miller to talk Leadership. If you don't have the book yet, get it here.
StoryBrand Livestream Workshop - Register Here.
Business Made Simple University - Sign Up Here.
Get the daily videos to go with each podcast episode here.
In this episode, I go back over the Value-Driven Professional series. If you don't have the book yet, get it here.
StoryBrand Livestream Workshop - Register Here.
Business Made Simple University - Sign Up Here.
Get the daily videos for each podcast episode here.
In this episode, I go back over the Value-Driven Professional series. If you don't have the book yet, get it here.
StoryBrand Livestream Workshop - Register Here.
Get the daily videos to go with each podcast episode here.
Do you think you're as smart as you're going to get? Be careful how you answer... it could reveal whether or not you have a fixed mindset or a growth mindset. Today in the VDP series we're back in the book Business Made Simple by Donald Miller talking about mindset.
I mention and read from Carol S. Dweck's book on Mindset as well. You can get her book here. I HIGHLY RECOMMEND it for Value-Driven Pros.
More about Mitch Alverson
- He's a Business Made Simple Coach
- He's a StoryBrand Certified Guide
- He's on LinkedIn
- He's a business owner
If you don't already have a subscription to Business Made Simple, you need one. It's amazingly value-packed for only $275 a year. This is the business education you didn't get in Business School. I know, cause I went to Business School. Get yours today by clicking here.
Get the daily videos to go with each podcast episode here.
Most of the time when we say, "I'm confused" we really aren't confused. We're just afraid of doing the thing that needs to be done.
In today's episode, we talk about killing confusion and how to do it. We're working through the book Business Made Simple by Donald Miller. You can pick it up here.
Register for the Live Coaching with Don Miller on Sales here.
Get your subscription to Business Made Simple here.
More about Mitch Alverson
- He's a Business Made Simple Coach
- He's a StoryBrand Certified Guide
- He's on LinkedIn
- He's a business owner
Get the daily videos to go with each podcast episode here.
Get stuff done! If you've got great ideas, don't let them die on the vine. Get to work and execute. Action will always give you an unfair advantage; because most people won't do the work.
Get the book Business Made Simple and follow along with us.
Join me on June 10th for free live coaching with Don Miller. Register here. We'll be covering clear sales pitches using the power of story.
More about Mitch Alverson
- He's a Business Made Simple Coach
- He's a StoryBrand Certified Guide
- He's on LinkedIn
- He's a business owner
Get the daily videos to go with each podcast episode here.
We all want to be liked, but when it comes to leading you need to be trusted and respected. There are three things leaders do to earn trust and respect. In this episode, I go into what Don Miller says in his book Business Made Simple about this.
If you want to register for a free Live Coaching on Sales and how to create a clear sales pitch using the power of story, you need to register with me. You can do it here. If you don't, you'll need a subscription to Business Made Simple. To get one of those, go here.
More about Mitch Alverson
- He's a Business Made Simple Coach
- He's a StoryBrand Certified Guide
- He's on LinkedIn
- He's a business owner
Get the daily videos to go with each podcast episode here.
Conflict is inevitable. It's all about how we approach and engage conflict. This episode gets into the right way to engage conflict as seen in Don Miller's book Business Made Simple. This episode is being promoted by the Live Coaching Series with Don Miller. These live coaching sessions are only available to Business Made Simple University subscribers; however, because I'm a Business Made Simple Coach I can get you in. Go here to register.
More about Mitch Alverson
- He's a Business Made Simple Coach
- He's a StoryBrand Certified Guide
- He's on LinkedIn
- He's a business owner
Get the daily videos to go with each podcast episode here.
When is the last time you asked someone for feedback? Well, that's too long. The truth is, accepting feedback improves our social and professional abilities. This podcast talks about the need for feedback, the inner lawyer that always seems to want to stand up and defend us, and some practical tips from Business Made Simple. This episode is promoting the Live Coaching that will happen on June 10th with Donald Miller from StoryBrand and Business Made Simple. Click here to register and receive feedback from me in my zoom room. Have you heard of Business Made Simple University? No!?! You have to get it. It's a no-brainer... seriously!
More about Mitch Alverson
- He's a Business Made Simple Coach
- He's a StoryBrand Certified Guide
- He's on LinkedIn
- He's a business owner
Get the daily videos to go with each episode here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Save the drama fo' yo' mama!! Don't be the one bringing the drama to work. Value-Driven Professionals know how to de-escalate drama. Do a good self-assessment and see if you need some work here. We're going through the book Business Made Simple by Donald Miller. You can buy the book here. I'm also promoting LIve Coaching with Donald Miller. This live coaching is only available to Business Made Simple University subscribers, but because I'm a coach I can offer it to you. Register here for the live coaching.
More about Mitch Alverson
- He's a Business Made Simple Coach
- He's a StoryBrand Certified Guide
- He's on LinkedIn
- He's a business owner
Get the daily videos to go with each episode here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
A great predictor of success is whether or not you play the hero or the victim. Each day we wake up we get to decide which role we'll play. Sometimes throughout the day, we may slip into the victim role, but if we're wise we ask for help and get back into our Hero role. This episode is being promoted by Live Coaching with Donald Miller. On June 10th, Don is going to teach live on sales and creating a clear sales pitch using the power of story. You can register here https://b3advisors.org/live-coaching/ as my special guest. This is a closed training for those who are not Business Made Simple Subscribers. But because I'm a coach, you can get access through me.
More about Mitch Alverson
- He's a Business Made Simple Coach
- He's a StoryBrand Certified Guide
- He's on LinkedIn
- He's a business owner
Get the daily videos to go with each episode here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
What kind of ROI is your employer getting on you? Is it 1X, 5X, 10X? Have you ever thought about this? In this episode, we talk about what it might look like to see yourself as an economic product on the open market and whether or not someone would invest in you. If you want to follow along, buy this book and subscribe to this podcast. It's a daily business coaching podcast. Today's episode is being promoted by the Live Coaching Series. You can register here.
More about Mitch Alverson
- He's a Business Made Simple Coach
- He's a StoryBrand Certified Guide
- He's on LinkedIn
- He's a business owner
Get the daily videos to go with each episode here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Welcome to the new daily business coaching podcast from Mitch Alverson. Here you'll receive daily doses of business coaching designed to make you more valuable personally and professionally. It's true... when you have a business coach, you get better results. In episode one, Mitch goes through what to expect from this podcast and talks through the 10 Characteristics of Value-Driven Professionals as it's found in the book Business Made Simple, by Don Miller. You can purchase Don's book on Amazon. Today's episode is brought to by Live Coaching with Don Miller, via Mitch Alverson. On June 10th, Don will teach live on how to create a clear sales pitch based on the power of story. To get access, you should go to b3advisors.org/live-coaching and register.
More about Mitch Alverson
- He's a Business Made Simple Coach
- He's a StoryBrand Certified Guide
- He's on LinkedIn
- He's a business owner
Get the daily videos to go with each episode here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app