Content Marketing Explained: Recent Episodes
Souki Fournier
What is content marketing? What is the difference between content marketing and copywriting? How will it help my business? Can content marketing drive sales? How can it make me a better marketer? Welcome to Content Marketing Explained where we will answer all of your questions and so much more! Every week, your host Souki Fournier will walk you through it all and bring you real value and tangible field expertise. Souki is a writer, content creator, and digital marketing expert, and has spent more than a decade helping brands build their digital presence and position themselves as experts in their fields. From blogging to SEO, social media, email marketing, and more, we will cover every topic and help you leverage the power of content marketing and unleash your full potential. Whether you are a business owner, a content creator, or an aspiring marketer, this podcast is for you.See you in Episode1!
Following our previous SEO 101 episode, today we will be discussing why SEO is all about content marketing and how they can both help you create a powerhouse strategy.
Whether you are a business owner, a freelancer, a consultant, a coach, an aspiring marketer, or hoping to turn your side hustle into a business, this episode is for you.
So we’ve all heard of the acronym SEO, right? That super important thing that your website needs but it seems like no one really knows what it is.
No matter where you are in your content marketing journey, it is necessary for you to understand what SEO is, how to use it, and make it work for you.
The name is on everyone's lips, the "room" invitations are on your LinkedIn timeline, and the conversation screenshots are all over your Instagram story feed.
Say hello to Clubhouse.
If you've been wondering what this app really is and if you should join, this podcast episode is for you.
With Valentine’s Day right around the corner, the opportunity presents itself to you yet again to launch some quick holiday marketing campaigns. As a business owner, you need to always be on top of holidays, special events, and meaningful dates in general.
Although Valentine’s Day looks a bit different this year, people around the world are still making an effort to celebrate it in their own way. So to make sure your marketing is not left behind, here are 10 content ideas for your small business to leverage Valentine’s Day marketing.
Understanding the importance of content marketing for your business is not enough. Your next move is to create a strategy for your content creation process.
I know it can get overwhelming sometimes, wanting to talk about so many things and be present on all social platforms, but not knowing where to start.
Well, my friend, I got you!
In today's podcast episode we discuss the process of developing a content marketing strategy for your business. You will learn:
- The 10 steps to follow to create your very own content strategy blueprint
- How to find out who your target audience is and where to reach them
- And what resources to use to get your SEO on point!
In this episode of Content Marketing Explained, we discuss how content marketing can actually help your business.
Whether you are a small business owner, a freelancer, an aspiring marketer, or hoping to turn your side hustle into a business, this episode is for you.
We will be learning all about
- Building a meaningful relationship with your customers
- Turning your website visitors into actual leads
- And capitalizing on SEO
Did you know that implementing a content marketing strategy in your business can increase your traffic 5 times?
And that customers are more likely to do business with you after consuming your content?
There are a lot of things that people still don't know about this bulletproof marketing strategy, so it only made sense that the very first episode of my podcast would be about all the things no one told you about content marketing.
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In this episode you will learn:
➡ What content marketing is about
➡ How to evaluate the content you're creating
➡ And the benefit of content marketing for your business
**Hello and welcome to Content Marketing Explained. I am your host Souki Fournier, and this a podcast for all creators, business owners, and aspiring marketers looking to elevate their brand and grow their business.
Through this podcast, I intend to walk you through it all, answer all your questions, and bring you real value and tangible field expertise.**
**From blogging to SEO, social media, email marketing, and more, we will cover every topic and help you leverage the power of content marketing to thrive online and reach your business goals.
See you in episode 1!**