The Business Rundown: Recent Episodes
Imphasis
Have you ever wanted to start a business or grow your current business but have no idea where to start? The Business Rundown hosted by Chad Kraft helps you get the tools and tricks you need to build and grow a successful business.
Join Chad as he discusses the 7 marketing myths plaguing business owners and keeping them from success.
Join Chad Kraft and Ernesto Mandowsky on the Founders Taking Flight podcast as they discuss the 5 recipes for success in your business.
Learn how to open your mind to wonderful opportunities.
Learn more about Mytrille at https://illuminaeinstitution.com/
Matt talks about taxes and some ways to decrease your tax liability as an entrepreneur.
Tune in to the Business Rundown with Chad Kraft and Matthew Sanchez as we talk about how to make your website an asset and become a marketing expert.
When starting a business, it's important to think about the future. Join hosts Matt Sanchez and Chad Kraft as they discuss starting with the end in mind.
The Business Rundown is back and better than ever. Join hosts Chad Kraft and Matt Sanchez as they talk about all you need to know to build a valuable, scalable, and profitable business.
Learn how to grow your business's reach with professional branding photography from Certified Craftsman Photographer Rinat Halon-Neal of Rinat Halon Photography Communication.
Learn more about Rinat at:
www.rinathalon.com
Learn how to build and monetize your personal brand with Chad Kraft and Seth Parmenter.
Learn what you can do to win on social media with special guest Seth Parmenter with Imphasis.
We are now doing 5 Minute Friday to give you more of The Business Rundown. This week, Chad Kraft talks about being courageous in business.
Join Chad Kraft with Thommy Sandvick as they talk about how to go from daily prospecting to daily referrals! Visit RMS21.com and use promo code CHAD to save $400 on your Referral Mastery Summit ticket!
As a business owner or salesperson, you know marketing is important if you’re going to get clients through your door.
Marketing is the avenue most businesses take to generate leads that turn into customers but there are a lot of myths regarding marketing. So today, let’s put these myths to the test to find out what is real and what is fake, let’s dive in!
MYTH #1 – having a pretty website alone is good enough…
-You can build a website on your own or have a friend build it but if you don’t know how to generate leads, your stunning website is useless
-Social media…
-Print marketing…
-Ads
-Referrals…
MYTH #2 – digital marketing is an expense, not an investment
-All marketing should be an investment. If you are not getting a return on your marketing activities, stop spending money on it ASAP!
MYTH #3 – I’m good at sales, I don’t need to know marketing
-How are you getting your leads?
-Your marketing should fill your pipeline and fuel your sales
MYTH #4 – everyone is your customer
-If you’re trying to sell to anybody and everybody, you will end up selling to nobody
-Get clear on who you serve and how you help them…
MYTH #5 – I don’t need a marketing plan
-Would you go on a road trip without a map (or GPS)
-You need to know where you’re going to find true success
MYTH #6 – I can copy what my competitors are doing and have the same results
-Look, your competitors may have good ideas but they’ve tested what’s going to work with their audience – their ideal customer may not be exactly the same as yours and you have no way of knowing that.
-Do your own planning, testing, and strategizing
MYTH #7 – inbound marketing is just a fancy word people use and isn’t relevant for growing my business
-Inbound marketing is my favorite form of marketing. It’s all about providing value to your audience to get them to sign up for your email list.
-Lead generating PDF + funnel… email sequence customer
For business owners, entrepreneurs, and salespeople, generating leads is the lifeblood of your business. If you don’t generate leads, you don’t have clients, and you don’t have money in the bank.
Chances are that your website isn’t generating as many leads and converting as many customers as it can be. We’re going to fix that together right now.
I’m going to share 5 things you can do this week to get more leads on your website. Here they are…
1.Clarify your message
a.Donald Miller says, “if you confuse, you’ll lose”
b.Too many businesses are losing to inferior businesses because their message isn’t clear – also be clear on who you’re serving…
c.We use the StoryBrand brandscript to position ourselves as the guide and not the hero of the story
2.Create valuable content
a.Do you have a blog link on your website with only one or 2 posts published?
b.Creating regular content not only positions you as an industry expert and looks great to potential customers but is also helpful for people to be able to find you on search engines like Google. Google loves fresh content.
c.So create, create, create. You’re an expert in your field. Share your expertise.
3.Capture emails with a lead generating PDF
a.One of the best ways to communicate with potential customers is via email
b.People hold their email tight, it’s sacred
c.You need to give a good reason for someone to share their email – that’s where the PDF comes in… FUNNELS….
4.Place clear call to actions on your website
a.Put a direct call to action on the far right of the navigation bar
i.Make sure it’s bold and stands out
b.Place a CTA above the fold in the middle of the page
c.Place CTAs all throughout the page all they way down
d.People need to be told what to do
The last thing you can do to get more leads from your website is…
5.Track your visitors’ behavior
a.Make sure Google Analytics is installed
b.Access the reports weekly and adjust accordingly
c.Websites aren’t set and forget.
There are a lot of ways to get referrals… and I’m not going to share the best strategy until we get to the end.
Appreciation is an excellent tool because what you appreciate appreciates… think of it like appreciation in your house, it goes up in value over time… what that means for referrals is that by appreciating your clients, friends, and referral partners, their value will go up – they will want to refer more business to you…
Some great ways to show appreciation…
- Send thank-you notes
- have events
NOW, the best strategy for getting referrals… TALKING ABOUT REFERRALS
WHAT? Yes, by teaching on referrals, you become an authority on referrals and that makes you referrable
That’s one of the reasons I began working with REFERCO and happily endorse them…
If you are interested in referral coaching, I want to introduce you to my friends at REFERCO, when you visit businessrundown.com, click the button that says “Sign up for Referral Training” and you can learn more about CATALYST referral coaching… you’ll even get to read my success story!
There are 4 types of people. You’re either an employee, self-employed, a business owner, or an investor.
If you’re an employee, you have a job. If you’re self-employed, you own your job. If you’re a business owner, you own a system and have employees… people who work for you. If you’re an investor, you put your money to work for you.
What kind of person are you? Where are you headed? If you’re an employee, work to being self-employed. If you’re self-employed, create systems, hire employees, and become a business owner. If you’re a business owner, invest in assets that can make money for you passively.
If you’re just joining us, this is The Business Rundown on Florida Man Radio.
Let’s say you’re an employee right now looking to become self-employed, let’s talk about some businesses you can starts for less than $2,000… yes, it’s possible to be a business owner for less that 2 grand - a lot of these can even be started for $100 or less…
Some businesses are…
-Digital marketing
-Music lessons
-Personal training
-Bike repair service
-Wedding or even planning
-Photography
-Video production
-Website flipping
-Travel planning and life coaching
-And vending machines
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Here are 22 lessons I wish I knew earlier in life…
1.No one has it all figured out. You don’t need to either.
2.Being nice is overrated. Be kind, fair, and understanding… not necessarily nice…
3.Let your guard down from time to time, but make sure it’s with the right people
4.Good or bad, you can learn from everybody
5.Embrace all of your emotions… Don’t mask them, embrace them.
6.Travelling alone is better than traveling with bad company.
7.Unlearning is just as important as learning.
8.Own up to your mistakes. And do what you say you’re going to do.
9.Maturity is accepting you won’t get answers to the things that hurt you most. You must heal anyway.
10.You don’t have to learn everything the hard way. Learn from the mistakes of others.
11.One day you’re going to need to be forgiven. Learn to forgive others.
12.Never let your inner child die. Have fun!
13.No one is a mind reader. Voice your opinions.
14.Never feel bad about promoting yourself
15.If you value your time, protect it. Say no to anything you don’t want to do or to anything that doesn’t bring you joy or energy.
16.Spending time alone is one of the best things you can do
17.Celebrate your accomplishments.
18.If you care too much about what other people think, they’re in control of you. Don’t let that happen.
19.Be so busy improving your life that you don’t have time to criticize others.
20.Listen to understand, not to respond.
21.Hang out with people from different walks of life. You’ll find you can learn a lot.
22.You can’t pour from an empty cup. Take care of yourself first.
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So, if you’re able to, grab a pen an paper and write the answers to these 11 questions… Let’s go!
1.There’s never going to be a good time to start. Now is the time. So my question is, What are you waiting for?
2.Stop thinking and start doing. What can you implement today?
3.Give away your best material for free. You will attract more customers this way. Would you rather be SCARED or SHARED?
4.Stop blaming others. It’s nobody’s fault except for yourself. Will you move on?
5.I found that I get in my own way from time to time and I’m sure you’re similar. Are you willing to get out of your own way?
6.Some are wishing for you to fail. More are rooting for you to succeed. Who are you listening to?
7.Life isn’t what you think it is. It’s much bigger. Are you willing to embrace it?
8.Being a visionary is important. What do you see in your future?
9.A twist in the road isn’t the end. Unless you miss your turn, of course. Where do you need to make a turn?
10.You’re not aiming high enough. Aim higher! How can you elevate your goals, your fees, and your value?
11.There are no one-size-fits-all plans, magic beans, or secret sauces. What is your plan?
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Thank you for listening to The Business Rundown!