The Legendary Lender: Recent Episodes
Doren Aldana, Al Rodriguez, Jed Barker
If you've been in the mortgage business for more than a day, chances are, you've come to realize that being a "successful" loan officer isn't just about how many deals you close, the volume you fund or how fat your bank account is (although all of those are important). Let's be real: creating your BEST LIFE and achieving true "success", both personally and professionally, requires an "X Factor" beyond just your bottom line. What's the secret to creating sustainable growth that has you fired up and fulfilled, instead of bored or burnt out? How do you build a business that sets you free, instead of one that enslaves you? How do you create a healthy balance between work and family? How can you finally break free from Stress Prison, and unlock your power to live your BEST LIFE, full of fun, flow and fulfillment? If those questions sound meaningful to you, you've come to the right place. The Legendary Lender Podcast will inspire you to stop settling for second best, and live your BEST LIFE now!
“Discipline is your best friend.” – Al Rodriguez
To get champion-level results, you have to put in champion-level work! If you implement the advice that we share with you in today’s podcast, you’ll see a major difference in your life and in your business in just 90 days!
Sound too good to be true? It’s not! We’ve tried and tested these strategies and they’ve taken us -- and the LOs we coach -- to stratospheric levels of success, and now we want to help you do the same.
Let’s get this party started…
“Once you own the habit, it owns you, and then it’s easier to do than not do. But until you own the habit, it’s called discipline.” – Doren Aldana
Timestamps:
[02:35] How we can change your life in 90 days!
[05:38] The difference between discipline and habits.
[08:34] A great definition of commitment.
[10:31] How to develop a new habit, and the mindset that is detrimental to your development.
[15:57] An example of how to break a big commitment down into manageable chunks.
[20:47] The three components to forming a habit; queue, ritual, and reward!
[22:48] Why we strongly believe in the value of a Magic Morning Routine.
[24:58] What Al’s morning routine consists of.
[27:24] Doren’s morning routine, and the flexibility that he allows himself.
[30:31] The positive knock-on effect of daily affirmations and visualizations.
[33:44] Al explains what an Hour of Power is, and why it will benefit your business.
[35:00] A problem that is commonly experienced by mortgage loan officers.
[36:51] Why there’s never an excuse for not carving out the time for an Hour of Power.
[41:55] The benefits of adding value to VIP realtors.
[43:25] Examples of how to add value to VIP realtors.
[50:58] Why it is essential to put systems in place in your business.
[54:31] The offer that is available to you if you reside in the ‘blessed zone.’
“We’re all about winning your morning, because when you win your morning, you win your day.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“If you’re hiding, you’re not moving forward.” – Jed Barker
If you feel like you have a tendency to stay in your comfort zone, welcome to being human! Although the desire to play it safe is innate, that doesn’t mean you can’t get rid of it...
If you want to stay in your comfortable bubble and you’re happy to stay at the same level, then keep doing what you're doing. But if you’re sick and tired of spinning your wheels and you're defiantly committed to step up your game, know this: reaching higher ground requires you to rise up and take massive action, in spite of your fear or discomfort. Anything less is hiding, and hiding always hinders our growth.
Tune in to today's episode where you'll learn how to stop hiding and start living your BEST LIFE! Let's get this party started...
“Every master was once a disaster.” – Doren Aldana
Timestamps:
[01:54] How my relationship with Jed began, and how it has evolved since.
[03:27] What you can expect from today’s episode.
[05:08] Why we, as humans, have a tendency to hide within our comfort zones.
[07:41] Methods we use to protect our inner-child.
[09:48] Examples of the ways that hiding hinders us.
[10:53] The value that lies in learning to ask for help.
[11:15] How the tendency to hide away can manifest in your everyday life.
[14:08] Hiding place number 1: “I don’t know enough,” and Jed’s personal experience of this feeling.
[16:21] Earning activities versus learning activities.
[19:12] Why courage is a universal virtue.
[20:59] Hiding place number 2: Working in your business, rather than on your business.
[23:29] Your success is up to YOU.
[24:41] How to continuously grow as a loan officer.
[28:11] The amount of time you should be spending on prospecting.
[29:29] Hiding place number 3: Softening the problem with our coping stories (and some of the lies that we tell ourselves).
[32:15] The main activity that produces results in the mortgage loan industry.
[33:57] How the way Jed spends his time has changed since he first became a loan officer.
[35:03] The two most common complaints I hear from loan officers, and the advice I always give them.
[40:26] Personal development work that you have to do in order to reach your full potential.
[46:06] What to do if you want to hear more!
“You need to ask for help. If you feel like you want to hide, one of the best ways out of it is to reach your hand out there and get someone to pull you up.” – Jed Barker
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“The stress life is powered by fear, doubt, indecision.” – Al Rodriguez
Life is never going to be perfect, and the path to success is a squiggly line full of curveballs, so the most important thing you can learn is how to deal with them in PEACE and POWER!
If you’re living in a state of fear and victimhood rather than faith and victorhood, you need to listen to this episode, because you were born for greater things and we are here to help you become the GREATNESS you are called to be!
Let's get this party started…
“All fear can go away with proper action and planning and faith.” – Jed Barker
Timestamps:
[01:10] The potentially stress-inducing elements of the mortgage loan industry.
[02:43] How the root of our motivation impacts how we experience life.
[04:53] Internal and external factors which result in stress.
[08:35] What Jed has learned about stress through personal experience.
[12:03] Examples of the many factors which can cause people to feel stressed.
[14:00] Empowering/faith energy versus disempowering/fear energy
[15:35] How Al rid himself of his tendency to over-worry.
[20:05] Comparing the experiences of dealing with faith based and fear based people.
[23:03] Jed shares how he maintains faith in his own life.
[25:12] The victim versus victor mentality.
[29:30] What we want you to take away from this episode.
[31:36] How to get your ‘but’ out of the way so you can move from stress life to best life!
[35:15] Life will never be free from curveballs; what matters is how you handle them.
[37:05] Choices that you make on a daily basis which will determine the kind of life you live.
[39:44] The dangers of becoming stagnant.
[41:10] Doren explains the concept of “breaking down to break through.”
[42:50] Things that allow Al to live his Best Life.
[45:59] The power of being at peace.
[48:06] Doren shares a story which highlights what the biggest blessing of the Best Life looks like for him.
[53:13] The kind of life that we are all called to live.
[54:08] What to do if you’re ready to take your business and your life to the next level!
“The goal is to get out of fear into a much more empowering state.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“We can’t have our life changed until we change. Our outer world is always going to be a reflection of our inner world.” – Doren Aldana
There’s no better time to take your business to the next level than the start of a new year! Here at Best Life, we are fully committed to helping you prosper in 2022 and beyond.
You’ve got lives to change and a life to live; don’t waste any more time on mediocre goals and chump-style routines! Instead, tune in to hear how you can 10x your business, develop the daily disciplines of a champion, and stretch your goals to heights you never thought possible! Let's get this party started...
“You can be a champion working 35 to 40 hours a week.” – Al Rodriguez
Timestamps:
[00:40] Welcome to 2022, Legendary Lenders!
[02:38] Why focusing on your inner world is a prerequisite for making 2022 your best year yet.
[04:08] Stretch goals; what they are and why you should be setting them.
[06:15] Examples of factors that you can and cannot control.
[08:12] The life that you can enjoy as a loan officer, if you start putting the effort in now.
[11:31] Why this year is going to be a completely different year than the last for loan officers.
[14:40] What it means to 10x your business and your life.
[17:43] A champion level routine versus a chump level routine.
[20:28] Some of the daily disciplines that make up a champion level routine.
[22:56] Why marketing is essential to your success as a mortgage loan professional.
[25:25] The average amount of time that most loan officers spend on prospecting, and why this is so problematic.
[27:58] Value that lies in getting your day started early, and with a meaningful activity.
[31:41] The difference between thinking from your goals and thinking of your goals.
[34:03] Questions to ask yourself which will help you reach new heights.
[37:55] If you’re living and working as a loan officer in the ‘blessed zone,’ get in touch with us!
“If you’re not setting a goal that scares you and excites you at the same time, you’re not playing a big enough game.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“Price is what you pay. Value is what you get.” - Doren Aldana
There’s the banking world. There’s the retail lending world. Then, there's the broker channel world. You should know not all channels are created equal. Get a grasp on the systems and training you can use to leverage the BEST LIFE advantage.
You don't know what you don’t know, but you can change that...
Which channel gives you the greatest opportunity to maximize your FREEDOM, INCOME, and IMPACT? How can you take money out of your trash can (from deals you normally wouldn't be able to close), and transfer them into your CA$H can? How can you give your clients and partners more power of CHOICE to boost your unique value proposition?
In today's episode, we answer all those questions and more. Let's get this party started...
“Safe is the new risky.” - Al Rodriguez
Timestamps:
[01:54] - This is why this conversation is so timely.
[03:55] - Margin Compression shifts rates and compensation in the market.
[05:35] - Pricing is a key part of being a broker, but the value is what’s important.
[08:09] - Broker prices have an edge on retail prices.
[09:27] - Use speed in the front-end and back-end of processes as an advantage.
[11:47] - Brokers can speed up the workflow to match their capacity to handle increasing demand.
[13:37] - Experience a bump in repeat and referral business for your services.
[14:42] - Brokers have an open path to autonomy.
[17:03] - Safe is the new risky.
[19:23] - Al talks about freedom, and aligning with the life you want.
[22:07] - Brokers can bring individualized options to clients.
[24:46] - The power of choice brings you to the maximum impact of living your BEST LIFE.
[27:44] - Here is the ripple that occurs when brokers take full advantage of creating flexible options.
[30:16] - Here is the BEST LIFE advantage.
[32:26] - Doren and Al discuss ways to maximize freedom, income, and impact.
[34:50] - Training is not as casual as most people think.
[37:16] - Here is the problem with mortgage brokers.
[38:32] - Leverage the systems of the BEST LIFE advantage.
[40:31] - Doren shares why you don’t need to do things the hard way.
[42:56] - Learn an attraction method for promoting a unique value proposition.
[45:20] - Take your career to another level.
[48:00] - Book a discovery call, and have a real conversation about where you’re going.
[49:23] - Explore the extra potential you have.
“If you want autonomy, if you want freedom, you can’t afford to settle for faux freedom.” - Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“It’s so easy to get caught up in trying to get to the next milestone, and conquer the next mountain, and get to that next level, and yet if you’re not savoring the journey....well, what is your life if you don’t savor the journey? You don’t really have a life, do you?” - Doren Aldana
A career in the mortgage loan industry can induce stress, but that doesn’t mean that serenity and peace are nonexistent in this work. Learn to let go of stress and move into a much more fulfilling vibration.
You have the power to shift out of fear and into faith and flow as you show up to be your BEST SELF. The problem is, we have stress triggers that keep sucking us into the vortex of drama and trauma. How do we stay anchored to peace in the eye of the storm? How can we enjoy more serenity? That's precisely what we'll be covering on today's podcast!
Are you ready to claim FUN, FLOW & FULFILLMENT? Let's get this party started...
“Only thing worse than bad news is bad news coming too late.” - Jed Barker
Timestamps:
[02:06] - This is the source of stress.
[03:42] - Stress can differ as a cause or a trigger. Here is stress as a cause.
[05:35] - Stress can differ as a cause or a trigger. Here is stress as a trigger.
[06:24] - Jed shares what type of stress triggers are common for mortgage professionals.
[09:14] - Stress can grow into more stress in other parts of life.
[11:45] - Stress takes a biological toll on the body.
[13:14] - People around us can sense our stress, especially loved ones.
[15:19] - Don’t leave stress to fester, no matter how small.
[17:54] - Focus on where you actually want to go instead of worrying.
[20:03] - Jed describes the top 3 coping mechanisms seen in mortgage professionals.
[22:00] - This is what Jed learned over the years about dealing with the stress of relaying ‘bad news’.
[24:30] - How people can switch from stress to flow.
[27:50] - Jed shares his thoughts on acknowledging and navigating moments of stress.
[30:21] - Options for when faced with a tough problem.
[31:50] - Shift your physiology to recenter yourself.
[33:44] - Use this perspective to shift into the attitude of gratitude.
[35:49] - The quality of life is linked to the quality of conditioning.
[38:01] - Doren describes why ‘faith’ and ‘flow’ makes people unstoppable.
[40:15] - A bigger vision is calling you forward.
[42:31] - Noticing what needs a new solution is a sign of intelligence.
[44:03] - Bring the best version of yourself.
“Get your physiology right because when your physiology is right, your emotions will be right. If your emotions are right, your resourcefulness will be right. When your resourcefulness is right, you’ll make the right decisions.” - Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“If you want to be average, then good is good enough.” – Al Rodriguez
Why are you accepting "good" when GREATNESS is well within your reach?
"Good" is only a state that is comfortable for those who are comparing themselves to the mediocre masses, but if you’re listening to this, chances are you know that you were made by greatness for greatness. If you are going to achieve greatness, you're going to have to leave the comfort zone of "good" behind you!
Let's get this party started...
“Good is comfortable to a lot of people, but to the winners, the performers, the ones who are doing the mindset training, the ones who want to succeed, good is actually very uncomfortable.” – Jed Barker
Timestamps:
[01:17] A warm welcome back to Al!
[02:12] Why there are numerous different definitions of ‘good’ and ‘great,’
[04:51] The importance of getting out of your comfort zone.
[08:27] Jed shares his thoughts on what being ‘good’ really means.
[10:39] Motivational resources related to today’s topic.
[11:40] What separates the top achievers from the rest.
[14:31] Doren explains the concept of ‘softening the problem.’
[17:28] Al shares the story of a loan officer who gets between 10 and 30 leads a week through social media.
[18:55] The mamba mentality that will get you to the top if you embrace it.
[21:31] The very important question that you should be asking yourself.
[22:15] How our fear of failure holds us back from achieving greatness.
[24:31] What Jed attributes his success to.
[26:52] A powerful quote about embracing greatness.
[27:25] Who we should and shouldn't be comparing ourselves to.
[29:50] Negative mindsets that plague many people.
[30:31] The meeting which had a profound impact on Al’s life.
[32:55] How ‘good’ compares to ‘average.’
[35:04] Healthy versus unhealthy comparisons.
[36:49] What ‘great’ goals look like, and how they differ from ‘good’ goals.
[39:03] Praise for Jed and his way of working.
[39:50] A different perspective on what constitutes hard work.
[41:27] The slippery slope that starts with stagnation, and how to avoid it.
[42:30] How greatness is achieved.
[44:12] What to do if you feel that ‘good’ is no longer good enough.
“It should be worse not to try than to try and fail, because trying and failing will lead you to success but by not trying you fail before you start.” – Jed Barker
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“The most successful people in life are healthy.” – Jed Barker
If you’re new to the mortgage loan industry, or a veteran who hasn’t managed to reach the heights you know you are capable of, this episode is essential listening!
Here on Planet Prosper, we’re all about helping you build your BEST LIFE, where you are thriving in your business and personal lives equally.
We know how it feels to be stagnant, and we know how it feels to experience stratospheric growth, and as long as you’re willing to put in the effort and get comfortable with being uncomfortable, the latter is within your reach!
“Sometimes we have to postpone the good so we can embrace the best.” – Doren Aldana
Timestamps:
[00:44] An introduction to today’s very important topic.
[03:06] The problem of not having champion routines.
[05:11] Jed shares some of the routines which help him live his Best Life.
[07:40] How a lack of sleep negatively affects us as human beings.
[09:53] The importance of considering the timing of your actions.
[10:45] An example of how you can combine your mental health and physical health routines.
[12:35] Areas that mortgage professionals too often neglect, and the negative impact that this will have on your business.
[15:34] How Jed’s life changed when he joined me on Planet Prosper.
[16:53] Why perseverance is a key to success.
[21:00] What Best Life marketing entails.
[22:43] Marketing advice for mortgage professionals who are new to the industry.
[23:36] An endeavor of Jed’s which had a huge positive impact on his business.
[26:55] Value that lies in education-based marketing.
[29:21] The difference between being a pie-expander and a piece-of-pie beggar.
[31:29] Consistent income that Jed makes from connections he made during one class that he held.
[34:11] Benefits of having operations support.
[35:50] How a poor operations team will affect you and your business.
[38:23] Examples of operations support systems.
[39:11] Elements of your business that are more important than the speed at which you achieve something.
[40:31] Common things that go wrong when new mortgage professionals enter the industry.
[43:29] Best Life’s ever growing library of resources, and where you can access it.
[44:07] Why you need to incorporate a daily Hour of Power into your routine.
[46:16] Hear if you should get in touch with us at Best Life, and how to do it.
“You could be the best person at this job, but if no one knows you, no one will do anything with you.” – Jed Barker
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“If you don’t have a plan, you’re going to fail.” – Jed Barker
Are you a mortgage professional who wants to increase income but continue to spin your wheels in the same spot? Is your comfort zone stopping you from achieving your full potential? Does lack of know-how got you banging your head against a glass ceiling?
You know that you’re capable of more than this, and we know it too! In today's episode, you'll discover the 4 BIG pitfalls that are holding you back from reaching your true full potential, and more importantly, how to fix it. Let's get started...
“The shortest path to the cash is, and always will be, attracting top producing realtors to make you their exclusive.” – Doren Aldana
Timestamps:
[00:44] What you can expect to learn from today's episode.
[02:16] Weak or flawed processing systems; reason number 1 that most loan officers don’t reach their full potential.
[03:08] Some of the unsystematic ways that loan officers conduct business.
[04:57] The importance of prospecting your current clients.
[06:11] Qualities that Jed looks for in realtors.
[06:47] What an efficient prospecting system consists of, and how it will benefit you.
[08:49] A very simple way to tell if your prospecting system isn’t working.
[10:23] The shortest path to the cash.
[10:49] Why most mortgage professionals hate working with realtors.
[11:50] Call reluctance; what it is and why you need to eliminate it from your life.
[14:49] Jed’s personal experience with call reluctance, and his technique for working through it.
[18:20] Advice for what to do after a bad call.
[21:47] Leading metrics versus logging metrics.
[22:40] The danger of expecting to be a master of anything on your first try.
[24:45] Examples of limiting beliefs that hold loan officers back from reaching their full potential.
[27:04] What differentiates Best Life coaching from other coaching services.
[28:30] Celebrate your wins!
[30:48] A new way to think about a “no” response.
[33:50] Why a prospecting “hour of power” needs to become a part of your daily routine.
[35:18] The difference between activity and productivity.
[36:55] Advice on how to plan for prospecting.
[39:14] Why it is essential to cultivate patience when you are beginning your journey as a loan officer.
[42:31] Hear where you can take the first step towards your Best Life.
“We win on every call. We either earn or we learn, but either way we win.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“The best way to help others around you, your friends, your community, your family, the world, is for you to be living in abundance.” – Doren Aldana
Wherever you are on your journey as a mortgage professional, if you’re driven and inspired to grow your business to stratospheric levels, you’ve come to the right place! We’re not exaggerating when we say that you can turn your annual income into your monthly income; we’ve helped countless clients do it already.
In today’s episode, you’ll hear about the strategies that will help you differentiate yourself from the crowd and attract your ideal realtors, which will lead you to your Best Life, where you can work to live rather than living to work!
“You don’t know what you don’t know.” – Al Rodriguez
Timestamps:
[00:53] The conversation which inspired today’s topic.
[02:11] How you can be most effective in helping people around you.
[03:18] A story of a client who completely turned her life around after working with us.
[08:50] Al shares examples of more clients who have seen huge success through Best Life.
[13:50] Realtor Recon; step one on the journey of turning your annual income into your monthly income.
[15:17] Laser targeting; what it is and why you should be using this strategy.
[18:35] Jed’s experience of not knowing which realtors to contact, and the impact it had on him.
[21:00] The types of people that Jed looks for when doing his realtor recon.
[25:00] Why it is so beneficial to have ‘skin in the game.’
[28:03] How the Best Life system enacts the power of attraction.
[28:50] The three options you have as a loan officer when it comes to connecting with realtors.
[34:00] A comparison between Jed’s previous job and his current one.
[36:19] Benefits of using an automated system.
[40:10] Best Life’s “diagnose first, prescribe second” formula.
[43:12] How you can stand out as a loan officer.
[45:35] Advice from Jed around how to handle a meeting with a crowd of realtors.
[50:39] Hear whether you should get in touch with us at Best Life.
“It doesn’t matter how seductive your value proposition, if you’re using the wrong bait on your hook, you’re going to catch the wrong fish .” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“The rollercoaster is no fun to be on in this business.” – Jed Barker
Stress, strife and struggle; three things that you want to eliminate from your life. But do you feel that you are equipped with the tools to do that? If not, this episode is for you!
There are three ways that we know for certain will expand your peace, productivity, and power, and rid you of the negative emotions and lower-level frequencies that come about when you are stuck in a fixed mindset.
If you’re ready to align yourself with the laws of the universe and reach your optimal state of being, there’s no need to look any further than right here! Let's get this party started...
“The more successful you get, the more time you should have for yourself.” – Jed Barker
Timestamps:
[01:05] Introducing today’s topic, and the story that inspired me to discuss it.
[04:50] When Jed feels the most stressed.
[05:19] Habits that loan officers tend to let go of when they take on more work, and why this is so problematic.
[07:07] The rollercoaster that you don’t want to be on.
[08:47] What the “champagne problem” is.
[09:43] Why you shouldn’t be working late into the night, using a client’s experience as an example.
[13:26] Jed shares his personal experience of late night working.
[16:27] The importance of establishing good habits and boundaries as early on in your life as possible.
[18:08] Why delegation is one of the key elements that will lead you to your Best Life.
[18:50] Exceptions to the “don’t work late at night” rule.
[19:43] What research tell us about sleep.
[22:00] The Magic Morning Routine; what it is and why you should be doing it.
[24:40] How your body and your mind are linked.
[26:53] Impact that the Magic Morning Routine has had on Jed’s life.
[28:03] The vibrational frequency of the life that you want to be living.
[30:56] Ways that the first two topics we’ve discussed today negatively affect a mortgage loan officer’s ability to prospect successfully.
[31:59] Why momentum is so important in the mortgage loan industry.
[35:21] How your business will change if you spend 2 hours on proactive prospecting every day.
[37:18] The way you should be measuring your success.
[38:13] What a fixed mindset looks like in comparison to a growth mindset.
[43:44] Where you can learn more about Best Life, and whether we are the right fit for you.
“When you feel powerful, when you feel resourceful, ain’t nothing going to stop you.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“Systems are the key to your Best Life.” – Al Rodriguez
Making money is great, but it’s not the only factor that enables you to live your Best Life. You also need time. Time for your family, time for your friends, time for the fitness, time for fun. And guess what? You can have it all... IF you don't settle!
Your mortgage business can provide you with the money you need to create the life you want, and the time you need to enjoy it. And we’re here to help get you on the path to achieving this by letting you in on the three secrets that separate the "interested" from the defiantly committed.
Don’t settle for second best! Working 80 hours a week for half a million dollars doesn’t have to be the limit of your success; we’ve got a better way of doing things...
“If you think working 80 hours a week to make half a million dollars is success, check yourself.” – Al Rodriguez
Timestamps:
[01:02] An introduction to today’s topic (it’s possible, we promise!).
[03:07] The power of decision.
[05:05] Differences between a systems-based business and a you-based business.
[08:35] Reasons that we want to work less hours.
[09:12] Technology and people; the two factors which are vital to a systems-based business.
[11:34] Why speed is king in the mortgage loan industry.
[12:52] Two stories which highlight how not to do business.
[17:43] Focus on marketing rather than minutiae!
[20:00] How being a Best Life loan officer allows you to focus on what you should be doing.
[21:19] Examples of what good marketing does and doesn’t look like.
[22:11] Comparing active and passive marketing campaigns.
[23:00] The problem with how the majority of mortgage loan officers spend their time.
[24:26] How to become a high performing loan officer.
[27:41] Benefits of an Hour of Power.
[31:10] What separates the interested from the decidedly committed.
[32:46] Attracting talent takes skill.
[33:55] How not to do business, using real world examples.
[36:01] What goes into building a winning team.
[39:29] If you can’t build a winning team right now, join one!
[40:49] The difference between “a should” and “a must.”
[44:35] Hear if Best Life Mortgage is for you.
“Speed is king.” – Jed Barker
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“There’s a million and one ways to skin the cat when it comes to growing your business, but not all methods are created equal.” – Doren Aldana
As a mortgage pro, there are so many ways that you can conduct your business. But be careful; not all methods are created equal. Some will lead you to your Best Life, and others will keep you in the passenger seat of somebody else’s car.
To become the author of your own story, the first ingredients you need are intention and clarity. Decide what YOU want to create, who YOUR best clients are, and what quality leads look like to YOU, and then bless and release everything else!
If you’re not sure how to do that, we’ve got you covered. Tune in today to hear about 3 changes you can make in your business that will set you down the path to your BEST LIFE....
“We can all be authors of our own book if we want to be. Everybody else wants to write our story for us too, but we don’t have to let them.” – Jed Barker
Timestamps:
[01:41] Why people so often overthink and over complicate things.
[03:55] The quality over quantity rule; never forget it!
[06:21] Jed explains the main reason that he chose to work in the mortgage loan industry.
[07:52] How Jed initially approached the process of finding leads, and why this didn’t work out for him.
[08:37] Two realizations which changed the way Jed looked for business leads.
[10:53] The philosophy that we live by at Best Life.
[11:33] Fears which can lead you down the wrong path in your business.
[13:49] Growth that Jed experienced in his business when we started working together.
[15:34] Intentionality is the key to building your ideal business.
[17:17] A downside of not working with realtors.
[18:08] What it means if you’ve never found a realtor you like working with.
[20:23] The most reliable source of business.
[21:42] Jed’s experience of working with realtors.
[22:59] An example of a loan officer who doesn’t work with realtors, and the strategy he uses instead.
[24:50] How responses to the questions we ask on our Facebook group highlight the pervasiveness of overthinking in our field.
[26:13] The most profitable way of doing business as a loan officer.
[30:10] Refi’s versus purchases.
[34:10] Why you should stop trying to reinvent the wheel.
[38:15] Jed explains the value of using systems, from his personal experience.
[40:50] People who will benefit from working with us at Best Life.
“Realtors don’t suck, you just suck at cultivating fruitful, fulfilling relationships with realtors.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“It’s not so much about what you are doing, but the mindset behind it.” – Doren Aldana
If you’re tired of sifting through hundreds of poor quality leads, missing out on time with your family because you’re stuck in the office, and doing things you hate because you’re too worried to pass the work on to anyone else - this episode is for YOU!
As a mortgage loan professional, your potential is LIMITLESS, but if you’re earning less than half a million dollars a year and you’re working more than 50 hours a week, you’re putting limits on yourself that are preventing you from reaching your true potential.
Do you believe you’re capable and worthy of your BEST LIFE? We believe you are, and today we’re going to tell you the reasons that you’re working too much and earning too little, and how to change that! Let’s get this party started...
“It’s a mindset of lack and scarcity that holds us back from becoming business builders.” – Jed Barker
Show Notes:
[01:49] How to tell if you are working too much and earning too little.
[02:27] The difference between being a practice builder and a business builder.
[05:45] Why we put limits on our own success.
[07:08] Jed shares some of the steps that he has taken and the important learnings he has had on his growth journey.
[09:39] The danger of stagnation.
[11:44] How to fuel your evolution towards being a business builder.
[14:21] Weak marketing; how this prevents mortgage professionals from reaching their potential.
[16:05] Growth Jed experienced in his business when he started working smart.
[19:01] Something you need to figure out in order to build a successful business.
[24:00] How not to do marketing.
[27:01] Best Life’s approach to attracting realtors.
[30:01] Why weak systems and delegation will lead to working too much and earning too little.
[32:17] Reasons that people don’t delegate work to others, and the importance of learning how to do this.
[34:58] Jed explains how he decides when it is the right time to delegate.
[36:39] The two different elements that make up systems and delegation.
[39:20] Why we decided to launch Best Life, and the services and systems we offer to our clients.
[42:31] Our philosophy at Best Life: Everyone is all in!
[44:40] Hear if you are the kind of mortgage loan professional we are looking to work with.
“If we’re not growing, we’re dying. If we’re not taking steps towards growth and expansion of our business, we’re actually taking steps towards stagnation.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“If you want to have a legendary vision, you have to have a legendary purpose.” – Jed Barker
You were made for greatness. But are you living your life to its full potential, or are you shackled by your limited vision and your "realistic" goals?
There are several key habits that lead to success, and in today’s episode we’re going to teach you about three of the most important ones.
Do you know which qualities make for a legendary leader? Do you understand the importance of knowing when to lead and when to be led? If not, you’re about to find out!
Let's get this party started...
“What unleashes our superpower, our God given calling, is when we start to connect to purpose beyond ourselves.” – Doren Aldana
Show Notes:
[02:17] Hear what it means to be a Legendary Lender.
[02:54] Legendary vision; habit number one that leads to success.
[05:09] Mediocrity is easy.
[06:20] A milestone that Al is celebrating today.
[07:09] How your legendary vision should make you, and others, feel.
[08:02] Parallels between Al, Doren, and Jed’s love stories, and some relationship advice.
[10:09] Questions to ask yourself which will help you figure out your vision.
[12:10] Why your purpose should be about more than just money.
[14:15] The problem with realistic goals.
[16:05] The purpose that drives the work we do at Best Life Mortgage.
[18:46] Habit number two; Legendary faith.
[20:24] How living in faith compares to living in fear.
[22:55] What it means to be a servant leader.
[24:50] The benefits of swagger, and an example of someone who has it.
[26:00] Faith is a life principle.
[29:13] Doren shares a story from his most recent family vacation which highlights the importance of faith.
[33:41] The science of building muscle, and how this applies to faith.
[34:57] Legendary leadership; the third habit that breeds success.
[36:06] Value that comes with knowing when to lead and when to allow ourselves to be led.
[38:26] Characteristics of a legendary leader.
[42:23] A lesson that Al learned from a mentor about the power of being led.
[44:01] Why humility is a key to success as a leader.
[47:03] Divine revelation; a manual for life.
[48:28] Our vision at Best Life, and how you can get involved.
[51:47] The only thing worse than going in the wrong direction.
“If you want to create a legendary legacy, a legendary life, you have to shift out of fear and into faith.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“You’ve got to fortify your mindset.” – Al Rodriguez
Can you imagine living a life where you earn FREEDOM MONEY, with the freedom to do what you want, when you want, with whom you want, any time you want?
If this seems "pie in the sky" and "unrealistic" then you’re trapped in a prison of your own making. As Henry Ford once said, "Whether you believe you can or you can't, you're right."
Too often, we hear mortgage pros complain about Realtors, but what they don’t realize is that the reason they hate realtors is because they are approaching the relationship the wrong way.
Partnership with Realtors is kind of like sex... if you don't like it, you're probably doing it wrong! LOL.
Stop chasing the Realtors and start ATTRACTING... so you are in the driver's seat!
You can have it the way YOU want it... IF you don't settle and if you learn to work SMART, instead of just working hard.
Tune into today's episode, if you’re ready to get out of the passenger seat and get into the driver’s seat of your own life! Let's get this party started...
“The reason why you’re hating working with realtors, if indeed you do, is because you’re doing it wrong.” – Doren Aldana
Show Notes:
[01:15] – Chasing versus attracting.
[02:49] – Something that saddens Al about people’s perception of the mortgage loan industry.
[04:28] – How chasing realtors is likely to affect your mental state.
[07:14] – The reason that mortgage professionals so often complain about realtors.
[09:37] – Strategies which lead mortgage loan officers down the wrong paths.
[12:22] – Keys to attracting the right realtors, using examples from other industries.
[14:40] – A dangerous myth that mortgage loan officers have bought into.
[17:32] – The power of owning your identity as the leader of your own life.
[20:02] – What your life will look like when you live on your own terms.
[22:59] – Why most mortgage professionals will never escape the prison of chasing.
[23:43] – The average income for a mortgage loan officer.
[24:45] – Benefits of a personal growth mindset.
[26:07] – How the mortgage loan environment is going to change when rates go up.
[27:17] – What it means if you are overworking yourself.
[29:33] – The mission behind this podcast.
[30:07] – Characteristics that you need to cultivate in order to live a life of freedom.
[33:16] – A recap of the main points we covered in today’s episode.
[36:08] – Best Life’s Realtor Attraction Plan.
[37:15] – Commitment required to build your life of freedom.
[39:13] – Hear if you are the type of person who should get in touch with us at Best Life.
“You are made to win, you are made by greatness for greatness, the problem is that you don’t have a great strategy.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
"Quality leads come from quality relationships" -Al Rodriguez
Everyone wants to make FREEDOM MONEY, but few ever achieve it. In this episode, we are going to go through three of the most common barriers that prevent LOs from finding true freedom in their business and give you some valuable advice on how to work around these.
Our conversation today centers around leads, systems, and delegation:
Leads are the lifeblood of a business, and all leads are not created equal. We'll reveal the secret to sourcing the best quality leads, so you can earn more while working less! The right scheduling system is not an easy code to crack, but once you do crack it, it will unlock the vault to freedom like never before. Empowering others to handle the minutia can be scary, but if you don’t want to be a slave to your business, you have to take a leap of faith and delegate effectively.
Whatever your best life looks like, this episode will get you one step closer to it!
"The quality of your leads is inextricably linked to the quality of your life" -Doren Aldana
Show Notes:
[01:34] – Why we’ve chosen the topic we have for today.
[04:07] – Al explains why quality leads are vital in achieving success.
[06:01] – A false belief that Al held for many years.
[09:04] – Jed shares what his journey of finding quality leads looked like.
[12:05] – What a quality lead consists of, and how it will impact your life.
[14:51] – The Oprah Winfrey factor, and how to leverage this power.
[15:15] – Reasons that mortgage professionals choose to align themselves with Best Life.
[16:28] – Lack of effective systems; how this issue prevents people from entering the promised land of freedom.
[18:09] – Examples of effective and non-effective systems.
[22:00] – Systems that have been key to the huge success Jed has experienced.
[24:30] – The many different types of systems that you should be utilizing in your mortgage loan business.
[28:05] – What is likely to happen to your business if you don’t put systems in place.
[28:59] – Why you shouldn’t be doing everything in your business.
[31:44] – The only four things that you should be doing as a loan officer.
[35:57] – What Jed has learned about delegation through his experience as a loan officer.
[37:45] – A story of a client Doren had recently which highlights the importance of delegation.
[38:44] – Fear that many people feel about delegating work to others.
[41:50] – The definition of insanity, and how to stop acting insane.
[44:48] – What to do if you’re ready to find freedom.
"If you want to step up and make freedom money, you need systems." -Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
"People don't know what they don't know." -Al Rodriguez
Where there is clarity, there is power, and our goal as coaches is to help you gain the power of clarity. You don’t know what you don’t know, we're here to open your eyes to the potential landmines that you could be standing on without even realizing.
In today’s episode, we focus on three major hindrances to the optimal growth of your mortgage business; stinking thinking, stinking selling, and stinking scheduling. We share a number of examples of what these harmful practices look like, and how you can get far away from them!
"Everything starts in your mind." -Jed Barker
Show Notes:
[01:00] – The topic we are going to be covering in today’s episode.
[03:07] – Value of high-performance coaches.
[03:34] – An explanation of landmine number one; stinking thinking.
[05:01] – Al delves into some examples of stinking thinking, and where the dangers of stinking thinking lie.
[08:20] – What the mortgage loan industry looked like when Al became involved.
[09:01] – Your best life starts with your mindset.
[11:55] – What it means to “be humaning.”
[12:49] – Doren shares three real-world examples of stinking thinking that he has witnessed in his clients.
[16:21] – Stinking Selling; landmine number two.
[17:56] – Being a mortgage professional means being a professional salesperson.
[21:19] – An astounding statistic about the follow up percentage on leads.
[22:18] – A major reason that Jed has experienced such immense growth in his business.
[24:40] – Why market conditions don’t matter as much as people think they do (and what matters more).
[25:13] – Jed explains why, at 25 with 4 kids, he left his well-paying job to pursue a career as a salesman.
[26:31] – What Jed learned through his experience doing door-to-door sales.
[28:22] – One of the main reasons Jed loves being a mortgage loan professional.
[30:31] – The surest way to repel success.
[32:40] – Landmine number three; Stinking Scheduling.
[34:12] – Advice from Al for people who, like him, are not naturally organized.
[35:12] – How a lack of scheduling will impact your business.
[37:02] – Problems with overbooking your schedule.
[38:18] – The practice which results in Jed’s most productive, happiest days.
[41:03] – How activity and productivity differ.
[43:17] – Why self-respect is a crucial factor in building your schedule.
[44:14] – In order to succeed, you need to eliminate fear.
[45:44] – Lessons we teach at Best Life.
[47:40] – Who should reach out to us.
[50:38] – How to get in touch with us and find out more about what we do.
"If you want to be the victor in life you have to choose to claim the power to be the creator and the source of your life." -Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“Don’t take yourself too seriously, life is too short to be serious all the time.” –Jed Barker
More often than not, the thing that stands in the way of us achieving our full potential is ourselves, and because human beings are prone to self-delusion, we are usually the last to realize that the source of our problems lies within. That’s about to change; in today’s episode we’re going to reveal 3 of the common self-sabotage snares that hinder success, so you can avoid them!
If you haven't noticed by now, we're all about helping you create a thriving mortgage business without sacrificing your family, fulfillment, faith, fitness, or whatever else is important to you. If this is the life you want, and you’re not quite sure how to get there, this episode will get you on the right track!
“Being human, we have an infinite capacity for self-delusion. We have an infinite capacity for being the last person to notice how we self-sabotage ourselves, because when you’re inside the bottle it’s hard to see the label.” –Doren Aldana
Show Notes:
[0:51] – The importance of the topic we are going to be discussing today.
[03:31] – Delusional optimism; one major way that people self-sabotage.
[04:54] – Advice from Al about how to get away from the dangerous habit of delusional optimism.
[06:24] – Al shares some stories which highlights what delusional optimism can look like.
[08:03] – Jed explains the difference between optimism and delusional optimism.
[09:22] – A classic case of delusional optimism in the mortgage loan industry.
[12:16] – How to tell if you are suffering from delusional optimism.
[13:32] – “I already know that” – why this phrase is a form of self-sabotage.
[15:05] – Al’s personal experience of allowing his ego to take control, and what everyone else can learn from this.
[17:49] – The value of having a strong support team.
[19:09] – Doren shares a story which embodies the concept that “the teacher learns more than the student.”
[22:06] – Why we recommend that our clients track and measure their time.
[23:33] – Self-sabotage practice number 3: Working on your job to the neglect of yourself.
[26:31] – The Best Life Mortgage Philosophy.
[27:32] – Achieving a good work-life balance is key to success.
[30:18] – Where, other than work, you should be focusing your energy.
[32:00] – The number of hours you should be working per week, and examples of other activities which should take up the rest of your time.
[35:29] – Doren shares a story about two lumberjacks, which highlights the importance of focusing on things outside of work.
[38:29] – What is your definition of success?
[40:24] – Mistakes that Doren made early on in his career.
[41:47] – The simple (but not easy) strategy to achieving success.
[43:47] – Hear if Best Life coaching is for you.
[45:15] – Where you can learn about our value proposition, and what to do if it resonates with you.
“If we have a plan, we won’t be delusional, we’ll be optimistic. You’ve gotta drop the delusion out of there altogether; optimism is the way to go.” –Jed Barker
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“It’s not that realtors are the problem. It’s that you are messing up the process so that it is problematic for you.” -Doren Aldana
Today we’re going to dive into a perennial hot topic: how to attract the Realtor Partners. Many mortgage pros gag at the mere thought of working with Realtors. Why? Because they’re doing it the hard way! Sure, cold calling can lead to some connections and profitable interactions, but frankly, that's the caveman method from the Dark Ages.
In today’s episode, we outline the three keys to attracting top-producing realtors as exclusive partners, without the hell of cold calling. I know it sounds too good to be true, but listen as we reveal the secrets for attracting profitable partnerships with top real estate agents.
“I don’t want to spend 80% of my time on something that isn’t going to get me a return on my investment.” -Al Rodriguez
Show Notes:
[01:03] - An introduction to today’s topic.
[02:34] - Realtors are not the problem. If there is a problem, you’re doing it wrong.
[03:37] - Why do you want to go after the top-producing realtors?
[05:25] - There are varying degrees for Al. Al doesn’t want to kick anyone to the curb but he confirms that he only wants to work with top-producing realtors.
[06:45] - If you’re going to work, you should be getting a return on your investment.
[08:44] - Jed shares why he got into the mortgage industry and the immediate realization that building a relationship with realtors was critical.
[10:32] - If you don’t like working with realtors, you’re working with the wrong ones.
[11:10] - Jed describes his method of ranking the realtors on his list.
[13:01] - Be intentional in your decisions and have that champion mindset.
[15:53] - Exclusive partners means that real estate agents send you all their business.
[16:25] - The first key is a compelling unique value proposition.
[17:12] - What is the opposite of this proposition? Al describes what doesn’t work.
[18:16] - Flip the script for realtors to think they need you more than you need them.
[20:35] - Setting up an initial discovery meeting in person with someone you want to work with is something that works well for Jed.
[22:01] - How does Jed build relationships with real estate agents?
[24:18] - A compelling unique value proposition is only valuable if you know what is valuable to realtors.
[25:08] - Doren describes the second key as an automated attraction system.
[27:34] - Al describes a smart and efficient system that develops leverage.
[30:04] - Not understanding leverage can create unnecessary challenges.
[32:11] - You’re not being interviewed by real estate agents. You are interviewing them.
[33:16] - Jed shares what made the difference between his first 6 months and the spike in his success.
[36:01] - At Best Life Mortgage, Doren explains how they take away a lot of the common barriers.
[36:40] - The third key is to diagnose first and prescribe second.
[39:24] - If you prescribe first, you don’t know what to offer that they need.
[41:03] - Talk to the realtor and get to know them before you prescribe anything.
[42:56] - If you diagnose first, you come with the intention to connect.
[44:01] - Without the scarcity mindset, you will be able to better choose who to work with.
[45:20] - Jed shares a strategy he uses to better connect in discovery meetings.
[48:14] - Working together after making a real connection creates exclusivity.
[50:15] - Always lead with value and avoid commission breath.
[52:26] - Best Life Mortgage has amazing support for building your business.
“If you do not like working with realtors, then you’re choosing the wrong realtors. There are so many top-producing realtors that are absolutely amazing to work with.” -Jed Barker
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“Freedom comes from structure.” –Jed Barker
It may sound counterintuitive, but in order to find freedom, you have to first have structure. At Best Life, we don’t live to work, we work to live, and today’s episode is dedicated to giving you tips that will help you create structure in your business so that you can live the life you deserve!
To start off, we explain why you should work less. We know from experience that being available to your clients 24/7 may be a path to success in business (although we argue that it’s more likely to cause burnout than anything else), but it’s certainly not a path to success in life. Our discussion then shifts to the importance of a Magic Morning Routine (and what our morning rituals look like) and incorporating an Hour of Power into your day (if you don’t know what this is, you need this episode more than you think!). We end the show by sharing the OQP rule with you, as well as the many reasons why you should be embracing systems automation delegation.
If your goal is to reach a point of emotional and financial freedom (and let’s be honest, why wouldn’t it be?), this episode will help you on your way, so be sure not to miss it!
“You want to think of structure as a habit. Once you own it, it owns you.” –Doren Aldana
Show Notes:
[0:46] – An introduction to today’s topic.
[03:58] – Al explains how structure provides freedom.
[05:17] – Having structure is not the same as having a to-do list.
[08:00] – Jed shares a common mistake that people make when running their own businesses.
[09:28] – A profound moment from Doren’s high school days that taught him about structure.
[11:44] – How to make a habit out of being structured.
[12:42] – Why you should work less!
[13:20] – An explanation of Parkinson’s Law.
[15:16] – Boundaries that Jed puts in place to ensure he has enough time off, and what he does in his free time.
[17:28] – Responses that Jed usually receives when he says no to weekend work.
[19:27] – How Al’s feelings about being available to work at all hours have changed over time.
[22:07] – A vice that Al sees people turn to when they are burnt out.
[23:09] – Why Al is happy to have lost some of the realtor partners he worked with at the beginning of his career.
[23:55] – The importance of making the most of your mornings.
[25:45] – Examples of things to do in the mornings which will bring magic into your day.
[27:25] – Jed’s take on exercising in the morning.
[29:43] – Work that Al has done to enhance his spiritual growth and personal development.
[30:48] – How Al has designed his home to cater to his morning routine, and what this routine consists of.
[33:00] – Confidence that Al feels in his ability to help others live their best lives.
[34:23] – The link between the Magic Morning Routine and the Hour of Power.
[35:41] – Types of clients who you should be working with.
[36:31] – What your Hour of Power should consist of.
[37:24] – When you should hold your Hour of Power, and why this is such an important part of your business.
[40:52] – Respect that you need to show yourself.
[43:02] – The industry professionals with who mortgage brokers need to form relationships.
[45:04] – How to turn the tables so that realtors need you, instead of the other way around
[45:26] – Doren explains what the OQP rule is.
[47:22] – Why you shouldn’t spend time with toxic, negative people.
[48:25] – How to attract the right kind of people into your life.
[50:40] – Systems automation delegation; the final structures that lead to maximum fun, freedom, fulfilment, and flow.
[52:38] – The value of working backwards from your ultimate goal.
[53:30] – An example of how to utilize technology to your advantage in the mortgage loan industry.
[54:41] – Complexities that exist within the mortgage loan industry, and how loan officers simplify these for our clients.
[57:06] – What we, at Best Life, offer our clients in terms of systems automatic delegation.
“We work for the good things in our life, so we should have the good things in our life or else we’re just working for nothing.” –Jed Barker
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
If you feel like your best life is just out of reach, that may be because you have been duped by some common myths which are preventing you from shedding the stressed, overworked version of yourself, and replacing him or her with the joyous, and fulfilled version. In today’s episode, we’re going to bust five of these debilitating myths, and carve out a pathway for you to create the life you desire and deserve.
Our conversation begins with a discussion about the importance that people attribute to brand names, when in fact, your own personal brand is what really matters! We then shift to a discussion about why buying leads isn’t a good idea, and how approach is likely to cause more harm than good. Myth number 3 is one that Al himself knows all too well; the dangerous trap of thinking that in order to be successful you need to spend all your time working. In reality, there is no badge for doing things the hard way, and no nobility in answering work calls when you should be spending time with your family.
Another belief which we disprove on the show today is that customer service is the number one key to success. This is very far from the truth, and if you tune in today, we’ll let you in on what the most profitable activity in your mortgage loan business really is, and the relatively simple solution to getting it right!
“You’re the magic. And until and unless you embrace that truth, you’re going to forever hold yourself back from creating your best life.” – Doren Aldana
Show Notes:
[1:38] – Myth 1: My Company’s Logo and Brand Name is the Secret to My Success.
[4:01] – Elements that are much more important than your brand name, from Jed’s personal experience.
[05:31] – Doren uses real world examples to show why a big brand name isn’t a make or break for success.
[07:35] – What strategic pre-eminence means.
[09:18] – How your mindset influences your reality.
[10:53] – Myth 2: Paid Advertising or Buying Leads is Smart as Long as They Make a Profit.
[11:30] – The important factor that people leave out of the equation when they consider Myth 2 to be true.
[12:42] – Why Al wouldn’t wish the job of buying leads onto his enemies (if he had any).
[13:38] – Reasons that bought leads are often of low quality.
[15:53] – Jed’s experience of buying leads, and why he moved away from leads and onto referrals.
[16:39] – Key aspects of Jed’s success with organic referrals.
[19:56] – What your best life should and shouldn’t consist of.
[20:32] – Myth 3: It Takes Years of Experience, Hustle, and Constant Grinding to See Success.
[21:14] – Why Myth 3 is such a common belief, and the danger of allowing this erroneous mentality to govern your life.
[23:19] – Jed shares another false mindset that often traps people who are new to the mortgage loan industry.
[25:39] – The difference between working hard and working smart, and society’s unhealthy admiration of the former.
[27:20] – Two key learnings Al took from a seminar he recently attended.
[29:03] – Respect for your time starts with you.
[32:07] – How Al justified the crazy hours he used to work, and the realization that made him change his ways.
[33:32] – Myth 4: Being Good at Customer Service is the Key to Success.
[34:04] – Why attracting clients is as important as your proficiency at doing loans.
[36:34] – Customer service is just one element of a much broader scope of work that needs to be done in order to achieve success.
[38:08] – Jed’s opinion on the value of customer service.
[38:46] – The problem with starting out slow in your mortgage loan career.
[41:25] – Why you need to understand that if you are in the mortgage loan industry, you are also in the marketing industry.
[43:37] – The single most profitable activity in your mortgage loan business.
[44:13] – Skills that Al recommends anyone in the mortgage loan industry acquires.
[47:06] – Jed offers his take on the best way of marketing your business.
[49:34] – The value of building great relationships, to you and those around you.
[52:26] – Reasons that people often don’t get what they want.
[53:57] – How Best Life Mortgage can help you create your best life!
“You can always make more money, but you can’t get your time back.” – Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
Choosing the mortgage company that you are going to hang you license with is not a decision to be taken lightly. There is such a wide range of mortgage companies out there, and there are a multitude of factors which should have a bearing on your decision. In this episode of The Legendary Lender, we talk you through the five essential elements which we think you should take into consideration before jumping into anything.
Despite what many people may think, the comp plan is not the main factor that determines whether a company will offer you the satisfaction that you are looking for. What matters more is the leadership, the company culture, the marketing strategy that they utilize, and the operation support that they offer. Today you will hear about why these factors matter, and how Best Life differentiates itself from standard mortgage brokers in all these categories.
Your best life doesn’t just happen by chance, it happens because of how proactive you are in designing it. That starts with making choices about where you put your time and energy, and we are here to guide you in the direction of a life that not only offers you financial freedom, but fulfilment in all other areas as well.
“Without a doubt, everything rises and falls on leadership.” – Al Rodriguez
Show Notes:
[1:00] – What you can expect to learn about in today’s episode.
[3:18] – A common mistake that Al notices people make when choosing a mortgage company to hang their license.
[7:10] – Leadership is the first factor that you need to take into consideration before choosing a company to hang your license with.
[8:34] – The experience Al had working under someone who was ill-equipped to be a leader.
[10:54] – How a good leader can completely change your life.
[13:22] – Qualities that you should be looking for in a leader.
[15:54] – The importance of marketing in the mortgage business.
[18:00] – What your marketing strategy should not consist of.
[20:03] – Doren explains where the most valuable asset of your business lies.
[23:00] – How to strategically attract referral partners.
[25:25] – The limited power of internal reviews.
[28:40] – Structure is essential when it comes to good marketing.
[29:43] – Operation support is key factor number three.
[30:50] – Why Al believes in the mortgage brokerage model.
[32:58] – How Best Life differentiates itself from other mortgage broker services.
[35:16] – The link between operation support and marketing.
[36:40] – Why you need to start with the end in mind.
[38:53] – “Punching-a-clock support” versus entrepreneurial support.
[41:08] – Meaning behind the idea of culture.
[41:44] – The culture that defines Best Life.
[44:44] – The types of people who will not be a good fit for Best Life.
[46:08] – Values that are integral to Best Life.
[48:30] – A question to ask to determine whether a company is culturally a good fit for you.
[50:16] – What you can expect from a discovery call with Best Life.
[51:26] – Al explains what Best Life’s reward program consists of.
[52:16] – How recognition is built into the Best Life culture.
[55:08] – What it means to “give trophy’s the size of men.”
[55:38] – The average basis point comp plans that Doren is aware of, and how Best Life compares.
[57:53] – A recap of what you should be looking for when deciding which mortgage company to hang your license with.
[58:44] – Trust you gut!
[59:50] – What Best Life can offer you.
[01:02:22] – Where you can find more information about Best Life, or get in touch.
“Leadership is not just leadership in business, it’s leadership in life.” - Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
The Richest Man in Babylon by George S. Clason
Have you reached your fed-up threshold? Are you tired of settling for good, rather than aiming for great? Are you ready to leave your comfort zone? If you answered yes to any of these questions, then this episode will inspire you to make use of those feelings and take the leap from a good life to Best Life.
Although it sounds like a simple thing, the skill of decision-making is what differentiates champions from the rest of the population, in business and in life. In today’s episode, we discuss how champions make decisions, the mindset that guides their decision-making process, and how you can become one of them.
The power lies entirely within you to stop worrying about what you can’t change, focus on what you can, and change your life, and the lives of those around you, for the better.
“When you make a decision to win, you’re cutting off from any other possibility other than winning. Period. End of story.” - Doren Aldana
Show Notes:
[1:02] – An introduction to today’s topic: How to harness the power of decision.
[2:01] – Doren, Al, and Jed share their definitions of decision.
[5:06] – What Al expects to happen in the mortgage industry if people do not become more decisive.
[6:19] - Al shares the “dog and the nail story” to highlight how pain and decisions are inextricably linked.
[8:50] – The human tendency to avoid dealing with difficult truths and stay in our comfort zones.
[10:36] – Doren explains what the fed-up threshold is.
[12:08] – Realization’s that people need to have in order to get the most out of coaching.
[14:36] – Jed opens up about the low point of his career, and what he learned from The Richest Man in Babylon.
[17:25] – Parallels between Jed’s story and Doren and Al’s stories.
[19:43] – For most people, good is good enough, but those aren’t the people who will benefit from Best Life Mortgage.
[22:30] – How champions make decisions differently from the rest of the population.
[23:57] – One of the most frustrating things that Al sees in coaching sessions.
[26:47] – The value of being able to make decisions quickly.
[31:01] – Why people join Best Life.
[31:59] – Doren explains the biggest learning people have when they join Best Life.
[34:06] – Don’t let the current of average pull you in.
[35:54] – Where “Best Life country” is, and why you are likely if you live there.
[37:06] – How Best Life is making the world a better place.
[39:17] – A guarantee that whoever you are, you will learn something from Best Life.
[41:34] – Why the grass appears to be greener on the other side of the fence.
“When you have the combination of resolve and disgust, that’s a powerful combination for transformation.” - Doren Aldana
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
The Richest Man in Babylon by George S. Clason
Before we can talk about growth, we can’t afford to be breeding stagnation. Many of us are unwittingly breeding stagnation and we just don’t realize that we are the source of it. This stagnation can be something you aren’t even aware of at first. But how does this stagnation start? Is it the loss of control that Jed describes? Is it the muck and mire that Al describes? The truth is, it can show up in different ways for everyone, but it all boils down to experiencing the same old thing with the same results with the same fear.
We are here to tell you today that there’s more out there and you are not even scratching the surface of what is possible. In today’s episode, we discuss the signs and symptoms of stagnation and how it not only affects your business success but also your mental health and wellbeing. A combination of complacency, delusional optimism, and fear are hurting your success and causing the “suck of stagnation.”
Well then what can you do about this? Listen on to find out how finding a commitment to a higher purpose, surrounding yourself with winners, and developing a growth mindset are the keys to consistent growth.
“Before we can talk about growth, we can’t afford to be breeding stagnation. Many of us are unwittingly breeding stagnation and we just don’t realize that we are the source of it.” -Doren Aldana
Show Notes: [2:24] - Doren, Al, and Jed are all very familiar with stagnation on all fronts.
[3:35] - Jed describes stagnation as a loss of control. The pressure and anxiety is overwhelming.
[4:48] - When there’s hope for the future, there’s power in the present. If you switch this, what does it mean if there’s no hope for the future?
[5:45] - The suck of stagnation does not just apply to the mortgage business.
[6:48] - Al creates an analogy to bodies of water. There’s muck in the stagnant water but moving water creates life.
[9:02] - We can see the symptoms of stagnation but might not see the solution.
[10:46] - Many of us are unwittingly the source of stagnation.
[11:23] - One of the symptoms of stagnation is complacency. Al explains this as giving up without realizing that you’re giving up.
[12:32] - “Complacency first starts by comparing yourself to the masses or the average. Why would you do that? You’ve given yourself your own self-imposed ceiling.” - Al Rodriguez
[14:20] - What is holding you back from success? Complacency happens in all aspects of life.
[17:36] - Part of the goal for Best Life Mortgage is to help people create their best lives but each person needs to internally discover this.
[20:01] - There’s a purpose that is aligned with love. A symptom of complacency is missing this piece.
[20:57] - We have to have a little bit of delusional optimism in this business, but what is too much and how can it breed stagnation?
[22:56 ] - Jed explains that optimism can be a superpower. But when it can go awry is when we don’t have a plan to go with optimism.
[24:41] - Delusional optimism is hard to admit when you realize it.
[25:38] - Al considers delusional optimism a virus in this industry.
[27:20] - Al gives examples of things people think that indicate they are delusionally optimistic.
[29:01] - Playing inside our comfort zone will not let us accomplish our dream.
[30:00] - You need to be willing to embrace the truth. Don’t let the truth upset you. You can’t change your reality unless you embrace it.
[31:09] - Fear has a multitude of faces. How does fear have anything to do with stagnation?
[33:09] - There is even a fear of being too busy. Don’t wait till fear is over. Feel the fear and do it anyway.
[34:19] - Al describes the type of fear that he experienced at 19 years old starting in this business.
[35:45] - When you are fearful of something, the more practice helps eliminate the fear. It may come back, but it is helpful to overcome.
[37:04] - Jed shares how he sacrificed fear as a way to get closer to God and the experience was impactful.
[38:45] - Doren describes the fear barrier that people tend to struggle getting past.
[40:38] - What contributes to growth? One is the commitment to a higher purpose.
[41:39] - What is Jed’s commitment to a higher purpose? He shares a relatable story and blessing.
[43:19] - Another huge purpose that Jed is passionate to work for is Best Life’s Mortgage giving back.
[45:10] - What is the goal of Best Life Mortgage? For every 7 closed loans, money is donated to rescue children from sex and human trafficking.
[46:34] - You have to be in the right environment and culture. Are you with the right people?
[48:42] - Al explains what happens when fear holds you back from your higher purpose.
[50:23] - Doren shares a story about a new mortgage professional working with Best Life.
[51:58] - Doren’s story demonstrates the power of a commitment to a higher purpose.
[52:27] - Growth mindset is another contributing factor to consistent growth.
[54:10] - Al connects growth mindset to culture. Our environment has an effect on your mindset.
[56:02] - Growth mindset is a community event as well as an internalized practice.
[58:07] - In the past, Jed admits that he hasn’t invested in himself and worked on his own growth. He demonstrates the impact the investments have had on him.
[60:08] - Outward growth starts with inner growth.
[61:51] - Fear and insecurity has a domino effect on our mindset and cultivating culture.
[64:33] - Make sure you are not the highest producer in your group of people. It is so easy to fall into stagnation and nothing you can look up to or aspire to be.
[67:02] - It’s okay to copy the people who are successful. There is no plagiarism here.
“Complacency first starts by comparing yourself to the masses or the average. Why would you do that? You’ve given yourself your own self-imposed ceiling.” -Al Rodriguez
Links and Resources: The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
This episode may strike a nerve. We hope it does! As Al points out in this conversation, society tends to cheer us on when we work too many hours, even though we know it leads to stress and burnout. Not only that, but you’re spending too many hours away from your loved ones and your best life. So many mortgage professionals never attain true freedom and stay spinning their wheels in the same old spot year after year. Sound familiar?
In today’s episode, we are serving up the keys on a silver platter. These are keys to crack the freedom code and this is where we think we may strike that nerve. Many times we hear mortgage pros say they know these things already. But are you living by this or are you still pushing paper? Your time is better spent on the shortest path to the cash and you know you are capable of greatness.
Listen on as we describe true financial freedom and freedom of time, the latter being the most life-changing. It’s all a balance of upleveling your income but using resources to create more time for yourself and your loved ones. Best Life Mortgage has all the strategies and automation to make this freedom attainable.
“Freedom isn’t just financial freedom. What I have found through the years is that freedom with money does not mean success. Freedom is a balance of upleveling your income but using the resources to create time freedom.” -Al Rodriguez
Show Notes: [2:18] - 20 years of experience can be the same thing each year. Or it can be year after year of growth.
[5:07] - Freedom isn’t just financial freedom. Freedom is a balance of upleveling your income but using the resources to create time freedom.
[7:11] - Al shares a personal story about having all the things he wanted and the money to do it with, but didn’t take a single vacation in over 7 years.
[8:15] - There are two types of people in this business: the practice builder and the business builder.
[10:01] - When you “wear all the hats,” you can’t be present on your off time, vacations, or time with your family.
[11:05] - Working this way leads to stress and burnout.
[12:28] - What if your whole day is doing what you love?
[13:43] - Al explains what is at stake if you don’t take this shift seriously. If you are the type to do everything, even the paper pushing, you will be spinning your wheels.
[15:41] - Instead of spending two solid days building a database, Al delegated the task to an assistant and saved 6-10 hours of work but the task gets done.
[16:35] - Al shares the story of a loan officer in Texas whose work-life balance is not where it should be.
[17:55] - From the outside looking in on social media, you don’t see the inner turmoil and unhappiness of those who work too much.
[19:23] - It is not just time stolen from you, but you are not living life for your purpose.
[20:11] - The first key in cracking the freedom code is: making freedom a priority.
[21:47] - Begin with the end in mind. If you can’t see it, you’re not going to achieve it.
[23:26] - Don’t do what the masses are doing. Make a to-do list and a not to-do list.
[24:39] - People tend to hire too late and when they do, they hire out of burnout.
[27:10] - Having a priority around freedom means setting yourself up to support your freedom. Hire a virtual assistant and get used to delegating.
[29:51] - Leverage is so liberating, even if you just dial it in a little bit.
[30:46] - Cold-calling is okay, but if there’s no freedom or leverage there.
[32:32] - With Al’s strategy for marketing, you only spend the time working with the ones that respond and want to work with you.
[34:11] - Doren shares a case-study about using campaign automation by someone new to the business. He generated 3 million in 3 months.
[36:25] - Lead conversion is the next key to cracking the freedom code.
[38:38] - Al shares how automation creates lead conversion.
[40:14] - With Best Life Mortgage, all you have to do is strike the match. The automation aspect is a game-changer.
[41:22] - The best quality leads to focus on and are the easiest to convert are referrals and repeats.
[42:22] - The next key is “Leverage Your Time.” This has a lot of different facets.
[43:01] - Doren gives examples of how to leverage your time.
[43:58] - Best Life is designed to help loan officers earn 6 figures and work fewer than 35 hours a week.
[45:10] - What you should be spending your time on are the activities that create income.
[46:10] - Al explains how you can leverage your time with Best Life Mortgage’s program and automation. Why reinvent the wheel?
[47:25] - When we look at social media and see how much time someone has spent to earn money, society cheers them on.
[48:41] - When you are a slave to your business, it causes so much distress when you miss a call. You need to leverage your time.
[50:24] - There are a lot of little things that make the difference between average and champion.
[51:47] - Why would you keep banging your head on the wall when you could have the formula handed to you?
[53:03] - What is your freedom money? What amount is it and how can you get there in fewer than 35 hours a week?
“Activity doesn’t equal productivity.” -Doren Aldana
Links and Resources: The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“Start thinking less like an operator and more like an entrepreneur. Focus on setting up a business that sets you free and not a business that enslaves you.” - Doren Aldana
Welcome back to The Legendary Lender Podcast! Today we are discussing a very compelling and valuable topic to anyone in this business and that is the fastest way to break the ten deals a month barrier. So often, we meet mortgage professionals who just don’t see how it is possible, but it is attainable with some game-changing shifts in mindset.
Using a memorable analogy, we’ve got three brakes to release in your business and three throttles to accelerate. That means that there are many common things loan officers are doing that are actually holding them back. Let’s release the brakes on those and focus our attention on the things that will push your business forward: the throttles. In this episode, we discuss what the brakes and throttles are, why they have an impact, and real-life personal stories that exemplify each strategy.
Remember that the goal is to always work smarter and not harder. Unfortunately, many mortgage professionals are doing things the hard way and it is causing them to sacrifice time with their loved ones to pay the bills. That’s not living your best life. So listen on to find out the areas to focus your time and energy on and where you can make changes in your strategies to find the shortest path to the cash.
“If doing loans paid you $200 to $500 an hour to do discovery calls with realtors and to treat your customers right and close loans, why would you do $10 an hour quality work?” - Al Rodriguez
Show Notes: [2:12] - There are three throttles and three ways to release the brakes.
[2:52] - The first brake to release is: Working in your business rather than working on your business.
[4:21] - Al shares how no matter how many years of experience he has, working on the business with Doren and Jed has been a completely different experience.
[6:09] - Working in your business is a stepping stone to working on your business. Jed admits that his struggle is when to give things up and delegate.
[7:30] - Jed is an active loan officer and averages between 10-20 deals per month. He is a control freak, but recognizes that delegating tasks will help him keep those numbers up.
[9:22] - Doren recommends the book The E-Myth Revisited by Michael Gerber for that entrepreneurial mindset.
[10:29] - What is the difference between an operator mindset and the entrepreneurial mindset? To get to 10+ deals per month, we need to shift our mindset.
[11:38] - The second brake to release yourself from is inconspicuous. That is “stepping over dollars to pick up dimes.” Doren gives some examples.
[13:05] - Al shares a story of a mortgage professional spending time on tasks that could have been done by someone else so he could focus on more important things.
[16:01] - Jed worked with Doren to boost his 2 deals per month to 20. He was able to do this by narrowing his focus.
[17:19] - Jed’s strategy in the beginning was all over the place and he explains how that was not worth his time and money.
[18:01] - By taking the time to create a relationship with realtors, Jed has proven to them that he wants to help and is driven to provide the best service.
[19:23] - The next brake to release is “waiting for the phone to ring.” How many hours of your work week are dedicated to lead generation?
[20:43] - You’re not in the mortgage business. You’re in the marketing business.
[22:49] - Sometimes you have to step out of your comfort zone.
[23:40] - Jed shares that the fear of failure is the main thing that
[24:18] - Jed lists some ideas on how to make this automated and easier. His automatic campaigns took the reluctance of cold calling out of the picture.
[26:11] - It doesn’t take much to make a game-changing shift to your lifestyle.
[27:34] - Something to “throttle” or accelerate is to attract without cold calling.
[29:02] - Al explains what they do at Best Life Mortgage to provide coaching and training by working fewer than 35 hours a week.
[30:42] - Al also recommends the automation strategy but also emphasizes the importance of following through.
[33:04] - Doren explains what he calls “elegant simplicity” and the shortest path to the cash.
[34:40] - It’s not just one thing that you can do. You should be using social media to attract people and befriending realtors.
[37:07] - There’s only so much help you can get with attracting others. You have to attract others with your relationship building and mindset.
[37:40] - Another throttle is “less paper pushing and more rain making.”
[38:58] - If you don’t have great processing, you are the processor.
[39:43] - Al shares the stories of loan officers who are doing more than they should.
[41:29] - Many mortgage professionals seem to be assisting the processor instead of the other way around.
[43:18] - Jed shares a personal story of having an issue with his processor and decided to do everything himself. He admits that he is happy that he did that but is very glad to be stepping out of that responsibility.
[45:34] - Everyone needs a series of technologies and people to process loans.
[47:06] - The third throttle is mastery mentors. Not all mentors are created equally.
[47:59] - Look for a mentor that is relevant and cutting edge. Is your mentor equipped to help you maximize your income and worthy of emulation?
[49:47] - It’s not all about technique. Mentors should be all around what you want to emulate. Work with the people who help you get there.
[51:36] - Having a mentor is Al’s number one recommendation for everyone to have for their business.
[52:21] - If you are licensed in Texas, South Carolina, or Florida and are ambitious to make a lot more money with a growth mindset, the team invites you to take the next step with Best Life Mortgage to see if you are the best fit.
“Working in your business is a stepping stone to working on your business.” - Jed Barker
Links and Resources: The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook
“Before you can have your best life, you need to have clarity on what that life looks like.” - Doren Aldana
Welcome to the inaugural episode of The Legendary Lender powered by Best Life Mortgage. We are Doren Aldana, Jed Barker, and Al Rodriguez and together we have a mission to elevate this industry and community. We want to bring light and leadership to this industry and what better way to start than connecting with you through The Legendary Lender Podcast?
In today’s episode we start with a very compelling topic. We have found that most mortgage pros never achieve their best life. There are a lot of different reasons this could happen, but today we’ve narrowed it down to the top five reasons why. Listen on as we unpack why so many mortgage professionals feel unfulfilled, overworked, burnt out, and wind up leaving the profession in 2 years or less. Don’t let that be you. Through a clear vision, the right mentorship, and aligning your beliefs to your dream, you can achieve your best life.
“We want to bring light and leadership to this industry with high-level thinking and strategic thinking that helps you live your best life.” - Doren Aldana
Show Notes:
[1:29] - Welcome to the inaugural episode of The Legendary Lender! Doren introduces the mission of the podcast.
[3:04] - Doren shares how he, Jed, and Al became business partners and started this journey together.
[5:14] - With Jed’s idea to create a national mortgage company, he and Doren decided that it would be mission-minded from the start by creating a tithing company.
[5:54] - Al became part of the picture as well. His articulation, kind-heartedness, and energy brought a lot to the team.
[7:40] - Jed introduces himself and explains his background and vision for the Best Life Mortgage company.
[12:12] - Al takes the mic to share his experience in this field and his passion to help others through Best Life Mortgage.
[14:20] - “We want you to do more than okay. We want you to do more than just business. The Best Life comes down to experience, growth, and contributions.” - Al Rodriguez
[16:10] - Through The Legendary Lender Podcast, the team will bring proven strategies to avoid burnout and can increase your production but without increasing the number of hours.
[18:01] - The first reason most lenders do not reach their best life is because they are lacking vision.
[19:41] - How can lack of vision impact the quality of life and the potential that people can step into as they move forward in their mortgage career?
[22:24] - Some people are afraid to be successful.
[24:08] - There’s different grades and degrees of vision. Your results will be on par with the level of your vision.
[25:58] - The next reason Doren shares as one that prevents mortgage pros from ever achieving their best life is limiting beliefs.
[28:41] - Al explains how limiting beliefs happen at all levels.
[32:06] - Jed has stopped thinking about selling as something he does to earn money and has shifted into thinking about how he can bless others.
[33:21] - Selling is serving when you have the right belief.
[34:43] - The third reason people don’t achieve their best life is weak marketing.
[35:46] - Loan officers need to realize they’re in the marketing business rather than the mortgage business
[37:53] - Jed compares the clarity needed in a loan officer’s marketing to his experience in the alarm sales business. Clarity provides a foundation for success.
[39:42] - When moving to this career, Jed was lost and he sought knowledge and training. He had to quiet the noise and through Doren’s help, he was able to develop relationships and focus on one thing at a time.
[40:51] - Jed admits that he is simple. He wants one way that works over multiple ways that spread out his focus.
[42:09] - What is the shortest path to the cash?
[43:49] - “Working hard is how most mortgage loan officers do it. Working smart is how we teach.” - Al Rodriguez
[45:45] - The fifth reason most mortgage pros don’t reach their best life is that they are mentored by people who mean well but are overworked and not demonstrating the smart way to level up. We can’t give what we don’t have.
[46:33] - “We can’t give what we don’t have. Is the leadership living their best life themselves and can they help me do likewise?” - Doren Aldana
[48:05] - This is one of the most overlooked aspects to success in this business. Al shares a personal story about one of his first mentors that opened his eyes to this.
[50:51] - There might come a time where you become the most successful in your circle and this stunts your growth. You need to always look around and seek coaching.
[54:05] - There is value in making strategic investments in yourself.
[56:00] - You can book a discovery call by going to The Legendary Lender website.
“We want you to do more than okay. We want you to do more than just business. The Best Life comes down to experience, growth, and contributions.” - Al Rodriguez
Links and Resources:
The Legendary Lender Home Page
Best Life Mortgage Home Page
Mortgage Marketing Coach on Facebook