The Daily Scott Scheper: Recent Episodes
Scott Scheper
The Daily Scott Scheper is hands-down "The Best Podcast You Will Ever Listen To" (if you are committed to growth and learning, and if you don't take life too seriously).
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Start thinking about ways you can use the same amount of content you create to double your output.
If you enjoy "off the cuff" podcasts like this, then let me know by emailing me here: scott@scottscheper.com
For more on Hans-Georg Moeller, check out his YouTube channel here: https://www.youtube.com/@carefreewandering
In this interview, Bob Doto shares his love of Zettelkasten, his thoughts on writing, thoughts on creative expression in Zettelkasten, anarcho-marxism, categories in Zettelkasten, and more.
Check out Bob's upcoming course "Zettelkasten for Creative Expression": https://bobdoto.computer/zettelkasten-101-2
If you like the idea of using analog tools for knowledge development, then you'll love the Antinet Zettelkasten Getting Started Guide! It's a beautiful 63-page PDF that details how to build your own analog Zettelkasten and the 9 mistakes to avoid. Grab your free copy here: https://www.antinet.org/getting-started
In this interview, Nick Milo of Linking Your Thinking details his background before Linking Your Thinking (which most people don't know about). We discuss how Linking Your Thinking came to be, and how its core concepts like "Maps of Content" were developed. How the universal principles of Linking Your Thinking can be applied to analog. Plus a whole lot more.
To learn more about Linking Your Thinking, visit: https://www.linkingyourthinking.com/
If you like the idea of using analog tools for knowledge development, then you'll love the Antinet Zettelkasten Getting Started Guide! It's a beautiful 63-page PDF that details how to build your own analog Zettelkasten and the 9 mistakes to avoid. Grab your free copy here: https://www.antinet.org/getting-started
See also:
Kahana, Michael Jacob. Foundations of Human Memory. New York: Oxford University Press, 2014. See page 12.
For those interested in dataism, zettelkasten, yuval noah harari, philosophy, dialectical monism, and thinking.
References:
Lyth, David. “How Einstein’s General Theory of Relativity Killed off Common-Sense Physics.” The Conversation. Accessed September 13, 2021. http://theconversation.com/how-einsteins-general-theory-of-relativity-killed-off-common-sense-physics-50042.
Why Note-taking Is NOT a Hot, Sexy Topic... and How the Antinet Zettelkasten Changes This
Disclaimer: I'm not a Financial Advisor, and the crypto talk at the very end of this episode... well, it is not financial advice. Do your own research. I eat crayons and hate money. I like lighting it on fire, with the purchase of stupid things, actually (but only if the color is green). Don't listen to me for financial advice. Me ape, me stoopid.
The Thing PKM People, and Sönke Ahrens, and Roam Research, and Obsidian Get Wrong About Niklas Luhmann's Antinet Zettelkasten
The #1 Mistake Made by Personal Knowledge Management Advocates as It Relates to Digital Notes vs. Analog Notes
The Fundamental Error People Make When Trying to Understand Niklas Luhmann's Antinet (Zettelkasten)
Zettelkasten's Creator, Niklas Luhmann, Was Either a Troll, or a Genius. (At the End, I Share My Take)
According to the Creator of Zettelkasten, It Morphed into Something Completely Unexpected, and Completely Different than from What It Was Created to Do
The Most Important Thing People Skip When Building a Zettelkasten... and The One Thing I Regret
Luhmann's Antinet (Zettelkasten) Was NOT a Network of Links. It Was a Network of Links That Were Also Something Else...
A Second Brain is Not About Relations Between Notes... It's About a Specific Type of Relations
Personal Knowledge Management: "Wikilinks" are Nearly Useless. What You Want are Hard Links.
The Four Properties Separating the Antinet (Zettelkasten) from Every Other Note Taking System
Benjamin Franklin: "Religion has always suffered when orthodoxy is more regarded than virtue." (Same principle applies to Zettelkasten)
Scott's Very Own "Theory of Everything" for How Society Works (plus Whether or Not You Should Digitize Your Zettelkasten's Index)
Here’s the Truth on Whether the Creator of Zettelkasten Would Use Digital or Analog (If Alive Today)
Why You Must Abandon Perfectionism If You Wish to Build a Second Mind (Zettelkasten / Antinet)
The Daily Scott Scheper600 West Broadway, Suite 700
San Diego, CA 92101
Issue No. 199
(Also available in podcast format)
TITLE:
What You're Building When You Choose to Build a Second Mind (Zettelkasten) FROM:
Scott P. Scheper
Downtown San Diego, CA
TO:
You——but only if this page I wrote about You is true.
START TIME:
Friday, 4:48 pm
Dear Friend,
OK, so I'm finally going to pick up where I left off in Issue No. 194. In Issue No. 194, I revealed how Luhmann warned against the most common practice most people make when trying to organize information——that of categorizing things into Topics and Subtopics.
The way one does this centers on architecting a tree-like structure. Each card is essentially a leafon a tree, with a fixed place. It's essential, Luhmann warns, that one never changes this number.[1]
By eliminating the complexity and stress caused by adopting a pre-planned category (like the Dewey Decimal System), one frees up mental energy. You worry less about the proper classification of things. Instead, your time is spent thinking, and reading your old thoughts. Exploring your mind, and evolving it.
The most important aspect of the structure, in the beginning, is simply this: there is no structure in the beginning! This, according to Luhmann, makes possible the creation of highly complex thoughts.[2]It's what enables one to create something so unique that only you can build, and that only you can understand well enough to communicate with. What you are building is the physical version of your mind. Actually, it's even better. What you're building is the physical representation of your mind's evolution through time.
Yet, something else happens when you create your own physical tree-structured mind crafted entirely from pen and notecards. It's something unexpected yet results in the biggest transformation you'll experience in life. You'll even start to notice others begin wondering how the hell you know so much; you'll begin to be labeled a genius by others.
I'll share with you what this is... in tomorrow's issue——but only if:
You...
Always remember...
To stay crispy, my friend.
END TIME:
Friday, 5:18 pm
The Daily Scott Scheper600 West Broadway, Suite 700
San Diego, CA 92101
Issue No. 197
(Also available in podcast format)
FROM:
Scott P. Scheper
Downtown San Diego, CA
TO:
You——but only if this page I wrote about You is true.
START TIME:
Wednesday, at hell-if-I-know pm
Dear Friend,
OK, back at it. Yet before I pick up where I left off in Issue No. 194, I need to tell you something.
Here's the deal. I'm jumping around a lot, and quite frankly, I have no idea what the hell the podcast version of The Daily Scott Scheper will turn into.
How I'm able to do it lately (without going crazy) is by writing out early versions of the work that I've written out by hand. What you have been hearing from me lately, well, up until the last few episodes, have centered around my work in my latest fascination——being my undertaking to encapsulate the system for reading and writing and creating genius-level work. The system I'm talking about is called Zettelkasten, as you may be aware. I prefer the term Second Mind (or "2mnd" as an abbreviation).
2mnd has never been written about in a straightforward manner; but perhaps more importantly, it's never been written about in a simple manner!
What you've been reading (or hearing) are snippets. Fragments. They're like the Greek fragments of Biblical text that turn up in random ass caves every now and then. Like the one recently which surfaced Matthew 21:34.[1]
If you picked that up, you'd find this:
34 And when the time of the fruit drew near, he sent his servants to the husbandmen, that they might receive the fruits of it.
The hell? Fruits and husbandmen. Hell I'd think I was reading Lil Nas X lyrics; not The Holy Fricken Bible.
So keep this in mind.
If you want to hang around and catch gems and wisdom that I drop on a daily basis, then you're welcome to hang out friend.
Otherwise, you'll need to wait for the fully formed and fully published work.
What I'd recommend, however, is that you stick around. Unlik other podcasts, this one isn't daily info-tainment, which sells stuff shamelessly. It's not a boring ass one that interviews whoever's people trying to hype their latest ball-sack of a book (you know, the one's that regurgitate biographies).
Nay, you'll hear actual, real, live, valuable info.
So stick around.
Always remember...
To stay crispy, my friend.
END TIME:
Thursday, 4:28 am
Footnotes:
- Windle, Bryan. “The Earliest New Testament Manuscripts.” Bible Archaeology Report(blog), February 15, 2019. https://biblearchaeologyreport.com/2019/02/15/the-earliest-new-testament-manuscripts/. ↩︎
Sincerely,
Scott P. Scheper
« No. 196
HOME
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All Rights Reserved.
Dear Friend,
In front of me on my desk sit eighteen hand-written notecards of writing with the very best material you'll ever read if you are anyone looking to create genius-level work made to last 200 years.
The most interesting thing I'd like to share with you today; however, centers around an ironic occurrence arising within your typical social injustice warrior crowd.
It centers on the existence of what they're labeling, digital divide. It refers to the digital injustice present in the world. It decries the fact that low-income areas only have access to internet connections of only 12mbps download speed.
I know the feeling. I was in such shoes at one point, years ago. I lived in an area wherein my download speed was only 5mbps. I was even lower than what they refer to as an underprivileged individual living in a rural area.
A year prior, at age 27, I was living month-to-month practically dead broke. I was burnt out. I had been chasing business success by means of the startup life——starting work early, and finishing late——opposed to starting late, and working late like I apparently prefer.
My download speeds were of the lowest tier in my area. Nothing special. I had no idea what they were until I started doing internet download speed tests. It was maybe 20-25mbps on a good day.
After nearly a decade working hard, my hard work finally paid off.
A year later, I had moved to a rural area though. I was now living on St. Thomas in the Virgin Islands (U.S.). However, according to the digital injustice warriors, I was now part of the digital divide. My internet speed was less than half of 12mbps, which is proclaimed as an inequitable injustice! If I had read such propaganda, I'd think I was doomed. But at least I was living on the most beautiful part of the island, overlooking Magen's Bay. But still, a 5mbps download speed? Oh, and a generator that didn't even work half the time?——and yes, the island's electricity died a lot. Like at least once a week because it was a very hot summer.
If you've read about the digital divide, you'd think my business's performance would decline. I was doing performance marketing (affiliate) full-time during that period. I had programmed and automated nearly everything. For almost a year, I had been breaking my monthly revenue records.
Yet, I was the one and only employee. A one man wolfpack, if you will. In other words, even more was at stake if my performance and internet speed was impacted!
How did I do immediately after moving to a rural area that subjected me to the strictures and constraints of those in the digital divide?
I did OK...
I blew away my previous monthly revenue record with $627,936.10 in revenue. But I'm not done yet.
The next month I did $918,521.42 in revenue. Next month, $1,011,483.20, and the one after that, I apparently wasn't pushing myself hard enough, because my revenue didn't grow by much. It was a mere $1,024,787.27.
The moral of the story is those who decry the inequities of low-income families having worse internet speeds, are going to end up taking away the biggest advantage they have——the advantage of working in a way wherein your focus is on developing your brain, not Google's. This comes from analog; this comes from unplugging, and it also comes from... being a badass who cares about making a legacy, not a living.
See you tomorrow.
Until then,
Always remember...
To stay crispy, my friend.
P.S. Oh, but P.S. Even though I was not given a penny in the business activities I outlined above, I must disclaim that I am... someone who grew up in a loving, sorta-middle-class American family. Which is another way of saying I won the ovarian lottery compared to the rest of the world. Therefore you should partially discard my results.
listen.... for
The Daily Scott Scheper600 West Broadway, Suite 700
San Diego, CA 92101
Issue No. 193
(Also available in podcast format)
TITLE:
FROM:
Scott P. Scheper
Downtown San Diego, CA
TO:
You——but only if this page I wrote about You is true.
START TIME:
Saturday, 7:44 pm
Dear Friend,
With the slip and note terminology cleared up, let's now return to what Luhmann deemed the most important aspect of the Notebox, or what Luhmann called its key "stellordung" (i.e. its primary functionality). Note that the key phrase in the paper's title[1] is communication and notebox. The most important ability it provides, according to Luhmann, is structuring it in such a way that it communicates.[2] Indeed, an inanimate object containing the precise representations of one's thinking, creates something powerful and "accidental" even. Its structure becomes completely unique for every single person who implements it.[3] How? Because it turns structure on its head. The only person pissed off by this notion is Mr. Melvil Dewie and his decimal system! Who cares, he was probably the type of guy who wore slacks way too tight.
Anyway, how does one build a system in which the structure becomes what Luhmann calls a communication partner?
It's surprisingly simple, however... It requires you resist doing one critical thing that every single person who's every tried organizing anything falls in the trap of. It's a thing that is so simple, in fact, that most people can't resist screwing it up——especially the digital diva's and PKM-junkies and other hotkey heroes.
What is this simple factor, I speak of?
You'll find out tomorrow!
Until then,
Always remember...
To stay crispy, my friend.
END TIME:
Saturday, 8:41 pm
Footnotes:
- https://daily.scottscheper.com/zettelkasten/ ↩︎
- "Communicating with Slip Boxes" by Niklas Luhmann. "This decision about structure is that reduction of the complexity of possible arrangements, which makes possible the creation of high complexity in the card file and thus makes possible its ability to communicate in the first place." ↩︎
- "Communicating with Slip Boxes by Niklas Luhmann." Accessed May 4, 2021. https://luhmann.surge.sh/communicating-with-slip-boxes. ↩︎
Sincerely,
Scott P. Scheper
« No. 192
HOME
Copr. © 2021, Greenlamp, LLC.
All Rights Reserved.
TITLE:
The One Thing You Must Avoid Doing When Organizing Your Notes FROM:
Scott P. Scheper
Downtown San Diego, CA
TO:
You——but only if this page I wrote about You is true.
START TIME:
Sunday, 11:31 pm
Dear Friend,
Alright, where were we?
Ah, yes, a second mind emerges by creating what Luhmann calls an inner life of the notebox——a mental history of your mind's thoughts evolving through time.[1]
Now, you may be familiar with the emerging popularity of a certain type of notetaking app. These apps have the ability to link notes.[2] They do so by way of things called wikilinks (a sexed up term for linking notes). You'll find such software present itself as a personal knowledge management system,[3] or by its sexed up marketing term, second brain.[4] Hold this thought.
Recall, we left off yesterday at yet another glorious instance of Scott teasing you with a cliffhanger. This one revolves around a common practice that will destroy your notebox from ever becoming a second mind. Seriously.
So, what is this common practice I speak of? The thing that will destroy your notes ever becoming a second mind? It is simply this: you must decide, according to Luhmann, against organizing your notes by topics and subtopics.
Now, here's another interesting thing: you'll rarely, if ever, find digital notetaking apps that abide by this requirement. This is but one of many reasons why digital notetaking apps are such ineffective alternatives for the real thing.
If you ever come across the term second brain, you should know that you're looking at an app that perhaps builds a second brain, but at the expense of decaying your primary one.
A brain is physical; it's not magical in itself. You'll find out soon why you don't want a second brain; you want a second mind.
To learn how to do this, stay tuned.
Until then,
Always remember...
To stay crispy, my friend.
END TIME:
Monday, 12:34 am
Issue No. 192
(Also available in podcast format)
TITLE:
Communication with a Second Mind (aka, a Notebox) FROM:
Scott P. Scheper
Downtown San Diego, CA
TO:
You——but only if this page I wrote about You is true.
START TIME:
Friday, 11:59 pm
Dear Friend,
I realize you've been distracted by the hilarious bio I shared with you in yesterday's issue (Issue No. 191). That said, I must remind you of what I promised you in Issue No. 190. Oh, you don't remember? I'll refresh your memory.
In Issue No. 190 I took you down the most enjoyable etymological rabbit hole of all time. It centered on the word zettel. I told you I'd share with you Niklas Luhmann's famous paper on Zettelkasten.
Well, I'm here to deliver on that promise.
Below I provide you with a link to the Revised version of the said paper——the version of which includes revisions, much of which is outlined in Issue No. 190.
As mentioned in Issue No. 189, the writing style is, indeed, academic. It is, indeed, challenging. But for those who wish to grow and create genius-level work built to last, it is a reading requirement. Period.
Here's the link where you can read Niklas Luhmann's paper about Zettelkasten online:
Click here to read the Zettelkasten paper by Niklas Luhmann in its truest form
See you back here tomorrow,
Until then,
Always remember...
To stay crispy, my friend.
END TIME:
Saturday, 2:18 am
Sincerely,
Scott P. Scheper
« No. 191
HOME
Copr. © 2021, Greenlamp, LLC.
All Rights Reserved.
Dear Friend,
Not going to lie. I'm tired. It's 4:16 am at the time I'm writing this. I have at least twenty or so handwritten beautiful notecards I need to install into my second mind, my anti-net, my Zettelkasten right after I finish this episode.
Here's what I'm going to do, however.
I'm going to share with you a bio I spent the past two hours writing. It's for a massive performance marketing conference I've been invited to speak at. It takes place in the beginning of 2022, and is being held in Dubai.
Here's the bio I wrote for myself. Please enjoy reading it, but not more than the joy I had writing it!
Scott's Bio Below
Sir Scheper de la Mancha is, The World's Biggest Affiliate You've Never Heard Of With The Smallest Dong.
Here are some stats from his most recent eight years as a performance marketing knight: Scott spent $28,647,277.36 on display advertising. Personally. This generated $73,174,656.96 in revenue, and $44,527,379.60 gross profit. Nearly 80% of ad spend derives from GDN (Google Display Network). He looks forward to sharing every single detail with those who attend his talk.
Other accomplishments procured by this knight errant include most revenue generated by an affiliate for GlobalWide Media (Neverblue)——both daily and monthly records set in 2014. Sir Scheper achieved said records with little armor, and zero employees. His one and only compadre? A brilliant affiliate manager—more brilliant than Sancho, they say! I speak of Lord Chad Wilton, who you may recognize today as the ingenious COO of The Affiliate World Conference.
After Scott's spectacular adventures in performance marketing, he founded the cryptocurrency, $XYO, in 2017. The project is still run by an active team, and reached an all-time peak market cap of ~$180 Million.
Today, Scott splits time between three hobbies: the first being his true love—the craft of writing copy and non-fiction. His second hobby is building his own "personal knowledge internet" (comprised entirely of handwritten notecards). Last, but not least, is his hobby inventing personalities and storylines for his two cats (he's not gay).
Hope you enjoyed.
See you tomorrow.
Until then,
Always remember...
To stay crispy, my friend.
END TIME:
Friday, 4:20 am
Sincerely,
Scott P. Scheper
« No. 190
HOME
Copr. © 2021, Greenlamp, LLC.
All Rights Reserved.
The Term "Zettelkasten" Does Not Mean What You Think It Does
FROM:
Scott P. Scheper
Downtown San Diego, CA
TO:
You (If this page I wrote About You is true).
START TIME:
Wednesday, 10:13 pm
Dear Friend,
OK, where did we leave off?
Oh, yes, I needed to tell you about a glaring issue in Niklas Luhmann's paper on the Zettelkasten. It's not an issue with Luhmann's writing, but his paper's most popular English translation.
OK, so why are we even discussing a translation error?
Trust me. I wouldn't be writing about this unless it was necessary. However, the translation error concerns the most important word. The word is... Zettel!
Yes, there's an issue with how Zettel is translated into the American English version of the paper.
See, the term zettel was translated to the English word "slip." This translation is a type of error known as a * "faux ami." Assuming you're not a linguistic nerd (like I secretly yearn to be), you probably aren't familiar with that term. Or perhaps you are, and regardless you could probably guess. A faux ami* is when a word of similar form but the dissimilar meaning is paired.[1]
In the most popular translation of Luhmann's paper, "slip" falls into such a category. This translation is certainly not a member of the faux ami hall of fame. However, it's less fitting than the translation I will introduce soon. But before I do, I want you to understand even why it was translated to "slip" in the first place.
The reason "slip" is sometimes translated from "zettel" is because some translation dictionaries include multiple entries. And older entries for zettel define it as a "slip of paper." One such English-German dictionary consists of this entry.[2] However, "slip of paper" doesn't appear to be the preferred entry (or main entry).
The most widely used translation source, and arguably the best among all,[3] does not hold "slip" as the correct translation for zettel.[4] This source prefers the term "note" as the translation for zettel.
Great, but we're only getting started. We ain't done yet. No, Sah!
Although * "note" is more fitting than "slip," it is not perfect. The reason centers on the original definition of "zettel." Recall, the definition was a "slip of paper,"; not its slang usage of "slip."[2:1] Hence, the appropriate translation wouldn't necessarily be "note" because it's too broad. A "note" could be anything——even a metaphorical thing, like "I'm making a mental note of how much of a linguistic nerd Scott is." A "slip of paper" isn't used in such a way. You can't say, "I'm making a slip of paper* of how much of a linguistic genius Scott is." Therefore, it's not a perfect translation.
Yet, a "note of paper" doesn't work perfectly either. It's a mouthful. "Zettel" is a single concise word. In the context Luhmann was using it, the purest definition is "slip of paper." We need to find an English translation for such a concept——without it being a mouthful!
If we look into the etymology of "zettel," we find something odd. The term traces back to the same root of the English word, schedule.[5]. Yes, I know, schedule?! That's not a promising start. Quite the predicament, eh?
Listen for full thing.
FROM:
Scott P. Scheper
Downtown San Diego, CA
TO:
You (If this page I wrote About You is true).
START TIME:
Tuesday, 4:54 pm
Dear Friend,
Zettelkasten is the ultimate tool for producing prodigious amounts of genius-level work. It's what turned one of the most revered social scientists of the past twentieth century into a "publication machine." [1] Drawn to Zettelkasten are those desiring similar results——primarily writers, researchers, and an assortment of knowledge workers.
If you've been following me lately, you're starting to become aware of a problem afoot in this space. The issue centers on the critical misconceptions surrounding what Zettelkasten is.
Those who wish to understand what Zettelkasten is can start with the paper Luhmann himself wrote about it, which I will share with you soon. Yet, there's a few things you must first know before you even make the attempt to read it.
First, as an academic, Luhmann is not unique in his writing style. The paper he wrote on Zettelkasten appears relatively straightforward. It's an article, nothing intimidating. The sentences are short, its paragraphs are not unusual. Yet once you begin reading, you'll find deep concepts packed into almost every sentence. To really understand it, you'll need to spend time cogitating on each idea before moving on. You'll need to go through it with a pen in hand. Expect it to take a while. I'd advise one to break it apart over several days. Don't rush it.
The second thing you should know pertains to the nature of academic writing. The writing style of researchers tend to avoid polarizing claims (anything close to sounding dogmatic). Its style is not one of fashion, but of objectivity, formality, and precise language.[2] Many of those who write in this style belong to the Guild of CYA ("Cover Your Ass"). Such characters are wordsmiths of the hedge. You should expect this style before reading Luhmann's article on Zettelkasten.
Now, with those two things in mind, there's one more thing that must be cleared up before you attempt to read Luhmann's paper on Zettelkasten. It concerns the most crucial term in the paper. This term must be pointed out because it's also the recipient of its most glaring translation error.
And the word is...
...something I shall tell you all about tomorrow!
God I love doing that!
So check back here then.
But please,
Always remember...
To stay crispy, my friend.
END TIME:
Tuesday, 6:14 pm
Footnotes:
- Schmidt, Johannes. "Niklas Luhmann's Card Index: Thinking Tool, Communication Partner, Publication Machine." Forgetting Machines. Knowledge Management Evolution in Early Modern Europe 53 (2016). https://pub.uni-bielefeld.de/record/2942475. ↩︎
- Miller, Nick. "Four Key Features of Academic Style." Students, March 2, 2020. https://students.unimelb.edu.au/academic-skills/explore-our-resources/developing-an-academic-writing-style/key-features-of-academic-style. ↩︎
Sincerely,
Scott P. Scheper
« No. 188
HOME
Copr. © 2021, Greenlamp, LLC.
All Rights Reserved.
Issue No. 188
FROM:
Scott P. Scheper
One American Plaza
Downtown San Diego, CA
START TIME:
Monday, 3:16 pm
Dear Friend,
Today I'll be picking up where I left off in Issue No. 186.
As you may recall, I switched from digital notes to analog notes. Obsidian stood as the fantastic piece of digital software I was using at the time. Notecards took Obsidian's place. Yet, I continued to use Obsidian for my daily writings.
A few weeks went by. Then one day, I decided to explore the idea of switching to analog for my daily writings. I decided to list out the pros and cons of analog vs. digital. Here they are below:
My Pros and Cons of Analog for Writing:[1]
Cons of Analog (for writing)
- Cannot quickly search all files for keywords. Yet, to be fair... I very rarely even do this now with Obsidian. Maybe once per week, and in that case, it's not even that valuable. Note: If I didn't have search functionality, it'd force me to review material I've already written. Not a bad thing at all for some of my lazy-ass tendencies!
- Misses out on training me to write quickly and freely via keyword; (though to be fair, is this a bad thing? It may be good to slow down. Writing by hand takes more time. Writing by hand makes you think before you write) (Because it takes so much more time to write).
- Cannot share and publish easily online (though, who even wants half-developed info? It's better to publish publicly a work that has already been deeply processed and structured). What I mean by this centers on the nature of notes you typically find published online. It's primarily gibberish for anyone other than its creator.[2] Just information, not knowledge. Knowledge is processed and structured information. People desire knowledge.
Pros of Analog (for writing)
- Simple.
- Less distractions.
- Makes use of my beautiful pens (lol)
- More freedom and creativity (can draw quickly freehand)
- Past success (in college where I wrote by hand)
- Academic research backing the improved understanding and learning by writing by hand.[3]
- Constraints breed creativity (principle)
- Feynman: "Thinking is Writing" principle[4]
These were the pros and cons I wrote a short time after switching to analog. The pros list now is more extensive. I now realize the cons are not even cons.
You will be learning more about this soon.
If you care to create genius-level work built to last 200 years, you're going to want to hang around.
Until then,
Always remember...
To stay crispy, my friend.
END TIME:
Monday, 4:39 pm
Footnotes:
- Mind you, I've copied this from my private notes (on actual paper). The italic text is straight from my writings at the time. The other regularly styled content is some context I'm providing now. ↩︎
- See: This example. It's interesting, but... yeah. However, there are very good note-based websites that have useful information.
For more... listen to episode
Fleeting Notes, Literature Notes, and Permanent Notes are Complete Fabrications (Zettelkasten)
FOR FIRST TIMERS:
If you are a writer of anything——be it copy, novels, academic papers, whatever——then this website is the best thing you could check every day. However...
That statement is true IF, AND ONLY IF you're interested in producing genius-level work. That means the pursuit of challenging growth.
You won't find that in The Lazy Man's Guide to Getting Rich, and you won't find riches, either. Here, you'll learn things the right way. The old way. The hard way. The only way.
If this interests you, great! But one more thing: I'm only for people who enjoy shows like Family Guy. Here's why: "Life's too important to be taken too seriously," as Oscar Wild put. I'm for people like that.
If that's not you, no big deal! Let's part ways before things get serious.
[Now's the time to get up and leave...]
...(awkward silence)...
OK, for the person still here, here's the deal: My name is Scott Scheper. I write every day specifically for you.
Why am I doing this? For one reason...
I do this because...
I actually fricken' like you!
And, why shouldn't I? It means you're a writer committed to mastery——without——being a buzz-killington!. That's why I consider you a friend. Therefore, I will address you as Friend.
This website is where I share early versions of my work. I welcome you on the quest for growth in the craft. The route we're taking is the hard way. The objective? Simple...
WORLD DOMINATION!
In the name of Stewie Griffin!
Let's go.
Dear Friend,
OK, so where did we leave off yesterday?
Ah, that's right, I was revealing how much of a pssy I was. Yes, indeed. It was in regards to my decision of how to organize my life. I was resisting the idea of switching from digital to analog. The thing holding me back was not the atomic workflow[^1] distraction. It was even more of a waste of time. It was the custom theme I had spent an entire weekend designing for my note-taking app, Obsidian.[^2] I was majoring in the minor, as they say. This is what I call, productivity junk food*.
The decision rested between the comforts of productivity junk food vs. creating genius-level work that I otherwise wouldn't be able to.
Thankfully, I made a wise decision. I had the self-awareness to know why I was resisting the switch to analog.
In the end, I made the switch. I decided to switch to analog for organizing my thoughts. Each day I became more convinced by analog's superiority to digital. I discovered hidden advantages of analog. These were things I had overlooked initially.
Yet, I still continued to use Obsidian for my daily writings. A few weeks went by. Then one day, I decided to explore the idea of switching to analog for my daily writings. I decided to list out the pros and cons of analog vs. digital.
But since it's a Saturday evening right now (and it's gonna take some time to convert from the notecards they're written down on), I'm going to save them for tomorrow.
Plus, it seems like a perfect place to stop and tease you to force you to show up tomorrow!
So until then,
Always remember...
To stay crispy, my friend.
P.S. One last thing! It's regarding the subject of how analog requires more time and effort to share content online. There's an extra step. It forces one to convert text written on paper to digital format. You can't just copy and paste... Now here's the question: Do you think this is an advantage or a disadvantage?
P.P.S. (For digital degenerates, workflow warriors, and *hotkey junkies....
For the rest listen to podcast*
FROM:
One American Plaza
Downtown San Diego, CA
START TIME:
Friday, 5:58 pm
Dear Friend,
Alright, fine, here's the embarrassing thing I didn't dare to admit. I didn't have the courage yesterday...
I was struggling to admit how effective analog note-taking was.
In my notes to myself at the time, I wrote:
"I [can't] help but feel like it may be best to move towards analog completely."
Yet, there was one thing holding me back.
Here's the next thing I wrote:
"I must say, also, to be honest, the primary thing that makes me want to stick with Obsidian is the beautiful font and layout and style I spent this weekend creating."
Yes. That's me being honest.
What a pussy, right?!
I mean, seriously, to spend your time and energy on... creating a beautiful theme for writing?!... On a theme that fits the style and aura of great copywriters?... A theme that is inspired by the style of Gary Halbert's legendary newsletter?!
A theme, though... Yes, really... That's what was holding me back from moving from digital to analog?!
The reality is this: No matter how excellent the software is, digital notes do not result in producing the genius-level work you're capable of. It does not increase your chances of creating work that helps people, even 200 years after you exit the planet. It means to unlock creative genius, even sexy themes in the Obsidian app, would have to come second.
Thankfully, this was a relatively manageable decision.
I went analog.
Good news, though: despite this decision, I've Obsidian continues to experience an active role in my life. It's my preferred piece of software for one thing: writing content.
Obsidian is NOT best for thinking, or developing ideas. Nor is it best for note-taking or linking ideas.
Obsidian is for writing short-to-medium-form content. If you're a software developer, it's like switching from Notepad or TextEdit to a badass code editor.
Obsidian is perfect for the writer who doesn't need all the bells and whistles of Scrivener[^1].
Anyway...
I was planning on sharing more today, but I spent over an hour writing and rewriting the message, "The First Time Visitors."
I'm going to head off now.
I shall continue cranking on more content to help you shift to a system where you can unleash genius-level work... an analog system.
Until tomorrow,
Always remember...
To stay crispy, my friend.
END TIME:
Friday, 8:33 pm
Footnotes:
[^1]: Scrivener seems primarily useful for long-form content projects (like books).
Sincerely,
Scott P. Scheper
Dear Friend,
There I was, fearful that I would once again overcomplicate my life. I thought I would destroy my productive writing streak because I was burnt out. I was worried about taking proper reading notes, and by "proper," I meant "atomic." I became just a customization junkie for a piece of software called Obsidian[^1].
Mind you, this was after I took a course on digital note-taking. It focused on helping writers and knowledge workers.[^2] It cost me $1,322.00, and I learned much, but something just seemed off. It seemed as if I was on a track to doing more and getting less done.
But I held out hope. For, as I wrote in yesterday's issue, a new book had just arrived in my mail. It is a book written by a man named Sönke Ahrens. The title is, How to Take Smart Notes. Its subtitle is, "One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers."
I like to refer to this book by Sönke Ahrens by a different title, however. I refer to it as The Ahrensian Note-taking Bible.
One thing must be made clear, at this point:
I Had Zero Intention of Switching from Digital Note-Taking to Analog at That Time.
When I began reading The Ahrensian Note-taking Bible, my plan was to build out the note-taking method he was teaching in an analog form first. After this step, I would adopt the principles into my digital note-taking software.
I remember the realization I had shortly after trying out the analog method. It was not much different than what I had already been taught in the 6-week course. However, there were some very critical subtleties. These are things one completely overlooks unless you do one thing. And that is this:
That you try to implement the analog method. But correctly and honestly!
Shortly after doing so, I remember the thought of, "Ohhhh, so this is what it's truly supposed to be."
At this moment, I thought I was learning something known as Zettelkasten. Later I found out I was learning a different version of it. It was months later I discovered just how different the Ahrensian interpretation of Zettelkasten is compared with what the creator of the method really did. I'll touch on that in the future.
When reflecting on my first encounter with The Ahrensian Note Bible, I primarily remember one thing: the unsettling feeling of knowingthe analog version was the magical component.
I recall this realization happening very quick--meaning, say, a week into reading the book. Looking at my writings of this period now, I realize it was even quicker than a week.
From reading my writings of this time, I also learned that I knew analog was better... not by a little... but by a lot. Granted, it needed to be better by a lot! Why? Because I had spent months of work and my time committed to the digital version. Still, I couldn't just delude myself!
It was tough to admit because I had spent the better part of the year learning Obsidian. In doing so, I built a sizeable repository of digital notes.
Two days after my foray into The Ahrensian Bible, I wrote down the following thought:
"I [can't] help but feel like it may be best to move towards analog completely."
Yet... I also wrote something in addition to this.
I wrote about the one thing holding me back from switching from digital to analog.
It's pretty stupid and embarrassing...
It takes balls and courage to admit...
But writing completely depletes my courage. And I'm pretty damn depleted right now...
... (listen for rest)
The Trap I Recently Felt Scared of Falling Back IntoFOR FIRST TIME VISITORS:
If you are a copywriter, or heck even a writer of anything——be it novels, academic papers, or whatever——the number one question is this:
"How do I produce genius-level work WITHOUT getting burnt out——or even worse——getting fricken' bored!"
The answer is deliberate, challenging growth in your craft.
You won't find that in The Lazy Man's Guide to Getting Rich, and you won't find riches, either.
I'm fascinated with things that challenge me to learn the right way, the only way... the hard way.
If this intrigues you, then what you're reading is the best thing you could be doing with your time... if you have a Family Guy sense of humor, that is.
If that's you, then I like you!!! If not, then bye Felicia.
If you're still here, my name is Scott Scheper. Here's where I share my early work, and writing pieces I'm in the middle of. Join me on my quest for growth and... world domination!
Now begins today's daily piece...
FROM:
Scott P. Scheper
One American Plaza
Downtown San Diego, CA
START TIME:
Wednesday, 8:43 pm
Dear Friend,
I'm going to pick up where I left off yesterday in No. 182.
To catch you up, I found myself a few months ago sucked into the world of something called "PKM". Or "Personal Knowledge Management".
The tool that took up my time is called "Obsidian".
The same exact ideology of Atomic Workflow seems to have gripped the imaginations of those enthralled with the world of personal knowledge management, aka "PKM".
And, simply put, I found myself taking the whole Atomic Design methodology and taking it into over-drive in applying it to PKM.
Yet after much time spent, I felt the same feeling I had about the so-called productivity niche. The productivity and life hacker crowd plagues the PKM crowd. They end up spending so much time working on workflows to better their work, which yields the paradoxical result of guess what? Correct! Doing less actual work!
Well on that Sunday afternoon I wrote the passage I outlined yesterday.
I felt myself falling into the complexity trap for the hundredth time——heck, probably millionth time!
I was worried and fearful all of my recent hard work and progress getting out of my depression and into a productive lifestyle of consistently crushing it, and writing every single day, was now at risk.
Why?
One word: complexity.
Yet I held out hope that the "solution", as I put it, "may be achieved this week [after] reading the new book that recently arrived, called..."
...called something I'll give you the title of tomorrow! Reason being, I need more time to tell you what happened soon after that.
OK, now for the real reason... I get a kick out of teasing you with cliffhangers. (Yes, I'm literally laughing at you). I feel no shame! But really, I want to make sure you show up tomorrow and keep me company!
So until then, my friend,
Always remember...
To stay crispy, my friend.
END TIME:
Wednesday, 9:07 pm
If you are a copywriter, or heck even a writer of anything——be it novels or academic papers——well then, the number one question you need to ask yourself is this:
How do I consistently produce genius-level work WITHOUT getting burnt out——or worse——getting fricken' bored!
The answer is this: fascination and challenging growth.
If you're looking for content like, The Lazy Copywriters Guide to Getting Rich Working 15-Minutes a Day, then you can stop reading now. I'm focused on things that actually work. This means things that challenge you to learn the right way, the only way... the hard way.
If this intrigues you, then what you're reading right now is the best thing you could be doing with your time... that is, only if you have the sense of humor to enjoy references to Family Guy! If so, then you're a rare breed——so rare, in fact, that I'd even consider you a friend. If not then, well, bye Felicia.
To the person still here, my name is Scott Scheper. My friend, I Welcome to The Daily Scott Scheper, where I share the most fascinating things for writers and copywriters interested in the pursuit of challenging growth... and world domination.
Let's begin.
FROM:
Scott P. Scheper
One American Plaza
Downtown San Diego, CA
START TIME:
Tuesday, 7:14 pm
Dear Friend,
So I'm going to pick up right where I left off yesterday. And that is the note I wrote to myself some time ago.
At the time, I felt a sense of fear that the fantastic streak I was on, in terms of writing and producing every single day, was about to be derailed.
It was a Sunday in early March at 2:16 pm.
I was at my office in downtown San Diego. Before getting down to work, I wrote the following note:
"One thing I will say is this: I had the thought today that I really wish and hope that I [do] not make [my daily writing practice] a chore by going insane using...
...
an atomic workflow."
Atomic Workflow refers to an idea, which sprouted up in web development and UI/UX design.[^1]
The idea aims to simplify components of websites by creating a representation of different parts by using an analogy related to chemistry concepts (atoms, molecules, organisms, etc.). For instance, think of a button on a website as an atom. Another atom, for example, could be an input box for entering text. When both atoms combine, they create functionality for searching a website. The two atoms form a molecule, a search molecule.
Novel though this idea may first seem, it adds yet another layer of abstraction. That is, it adds unnecessary complexity to a field already filled with such.
Well, the same principle of atomic design seems to have gripped the imaginations of those enthralled with the world of personal knowledge management.
And if you're not aware of this ideology, you may waste months, or years of your life learning some technique or app for taking notes, or who knows, as you become enchanted by such an idea.
Tomorrow I'll share with you what ended up happening to me so that you can avoid it happening to you.
I shall run and get to work on writing the most badass, game-changing material to ensure more people do not get sucked into traps like these and create genius-level work built to last.
Until then,
Always remember...
To stay crispy, my friend.
Scott P. Scheper
END TIME:
*Tuesday, 8:28 pm
[^1]: "Atomic Design Methodology | Atomic Design by Brad Frost." Accessed July 15, 2021. http://atomicdesign.bradfrost.com/chapter-2/.
My decision to switch how I manage my life and knowledge from digital to analog was not easy.
In fact, it was very recent....
Debunking the Myth That You Shouldn’t Write Down Quotes from Books You Read (Zettelkasten)
Stop Rehearsing.
Plus Why Zettelkasten is Important.
And Choosing a Business Model. The objection counter for "why do you charge money if you believe in something so much?"
Scott discusses the truth about Niklas Luhmann's Zettelkasten, and why the inventor of Systems Theory did not choose Systems Theory to explain the magic behind Zettelkasten.
Scott discusses the book he feels compelled to write (even though he would rather not).
A simple two-word phrase that will change your life, guaranteed (100% lifetime guarantee or double-your-money back). Seriously, though.
Alternate Title: "My Cat is a Dick and Ruined The End (Because He Caused Me to Have an Outburst)"
Scott discusses one thing he finally did a few months ago, which he couldn't get himself to do... for 7 years.
Scott discusses various topics including Candor & Feedback.
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers topics including Writing/Copywriting to an Actual Person (Not an Archetype), and Authenticity
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers Copywriting and The Anti Hero's Journey (Inversion).
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers topics including Zettelkasten and Analog Note Taking vs. Digital.
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers topics including Copywriting, The Hero's Journey, Tree's & Death
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers topics including Perception vs. Perspective (Serious Copywriters Must Know The Difference).
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers The Gordian Knot Fallacy.
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely,
Scott P. Scheper
Scott covers How to Get Feedback from Others
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers topics including Authenticity, Transparency, and Speaking Your Truth.
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers topics including Russell Brunson's Expert Secrets 1st Edition vs. 2nd Edition.
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers topics The Deep Elements of The Hero's Journey (For Copywriters)
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers topics in copywriting and marketing while Driving, Brodus Whining, Mormon Bashing (Didn't Mean To, Promise).
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott outlines the philosophy one should adopt when setting goals, and the pro's/con's of emergence vs. output-driven goals.
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott discusses the different ways of processing and learning from mistakes; the primary one being branching your mistakes and failures.
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott talks about an important principle all copywriters must understand relating to the Hero's Journey, and creating Villains for your hero's journey story.
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper
Scott covers Zettelkasten, Analog notecard systems, and touches on his fanny pack... or should we call it, a "manny pack?"...
First-Time Listener?
Read a message Scott has written for you below:
WRITTEN FROM:
One American Plaza
Downtown San Diego, CA
BY:
Scott P. Scheper
Dear Reader,
If you are committed to growth and learning in the field of copywriting and marketing, then this podcast is the very best thing you could spend your time listening to. Period.
HOWEVER:
That is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. You see, I treat marketing and copywriting as the most sacred and beautiful craft there is. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead.
Look, I take the craft of marketing very seriously. Yet Oscar Wilde said it best, life's too important to be taken too seriously.
I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I EVEN FRICKEN LIKE YOU!
I mean, why not?!
The type of person I described above is quite an unconventional character!
Those who are deeply committed to growth and learning without also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why I consider you a friend!
Please enjoy this podcast and whatever the heck I end up talking about.
Sincerely, Scott P. Scheper