The Peanut Podcast: Recent Episodes
National Peanut Board
The Peanut Podcast, created by the National Peanut Board, delves into issues that are important to peanut growers and the industry. Join NPB staff hosts Lauren Highfill Williams and Lindsay Stevens once a month as they explore hot topics and future trends impacting the industry, including agriculture, sustainability, nutrition, allergies, culture, consumers and more.
Experiencing flavors from around the world is a priority for many consumers. Peanuts are a staple ingredient in traditional cuisines yet also find their way into new dishes with fresh takes on flavor pairings. Enjoying peanut foods is an easy way to pair familiar foods with the unfamiliar, ultimately allowing for more diverse palettes and opening the door to adventurous eating. Parents are also eager to raise more adventurous eaters. Diversifying a young palette can begin early with starting solids and including peanut foods in their diet. In this episode, we’ll explore exciting ways that consumers, restaurants and new parents are being adventurous with peanuts through interviews with Jennifer Anderson of Kids Eat In Color, Amanda Lemein of Golin, and content creator, chef, and cookbook author Jon Kung.
In the U.S., we call them peanuts, but these tasty legumes are enjoyed in cuisines around the world. In Africa, peanuts go by many names like groundnuts, gerte, and nguba—the origin of the nickname "goober." In this episode, culinary experts and passionate food lovers reveal how peanuts are a key ingredient that connects diverse regions and plays a role in bringing vibrant flavors to African dishes. Explore how exciting, delicious and interconnected African food culture is through the lens of peanuts. We speak with chef Michael Twitty, Nina Oduro of Dine Diaspora, Catherine Karanja of NPB and chef Grace Odogbili.
With the average American enjoying 7.7 pounds of peanuts a year, our country sure has a thing for peanuts. But we don’t just eat them quietly and call it a day. Nope. Instead, peanuts and peanut butter are loud and proud parts of pop culture. From Peanut Butter Baby to Peanut Butter Jelly Time, these legendary legumes are the stuff of art, movies, songs, sports, celebrity love, beauty, accessories and more. In this episode, we’ll scratch the surface of peanuts omnipresence in pop culture through interviews with jewelry maker Mini Hay Avant and sports dietitian nutritionist Leslie Bonci.
We’re a quarter of the way through 2024 and exciting things in marketing are already happening. At NPB, we’re launching a long-term creative campaign called We the Peanut and we have a new chief marketing officer on board. Also state groups are finding fresh ways to connect with consumers. In this episode, we’ll delve into 2024 marketing trends and speak with Ginny Lewis of Golin, Dena Malsom of NPB and Ashley Collins of North Carolina Peanut Growers Association.
As unique as each crop year, every peanut grower has a noteworthy story to tell about their journey to farming and agriculture. Back by popular demand, we’re sharing a second round of our How I Got Here series. In this episode, we hear from Florida peanut farmer Mikaela Massey about her family’s support of her involvement and learning on the farm; Executive Director of the Virginia Peanut Growers Association Caitlin Joyner on navigating to agricultural leadership through Future Farmers of America; and National Peanut Board member from Oklahoma Mark DeLeon on his remarkable journey as a first-generation farmer and youngest of 14.
Sources
- 2022 Census of Agriculture Highlights: Farm Producers
- Family-Owned Farms Account for 96% of U.S. Farms, According to the Census of Agriculture Technology Report: Small Family Farms Make Up 88% of All U.S. Farms
The National Peanut Board is in new yet familiar leadership hands. Former senior vice president and chief marketing officer Ryan Lepicier is the new president and CEO of the National Peanut Board as of January 1, 2024. In this episode, Lepicier shares his vision for the future of NPB and his passion for the industry. We talk with guests involved in the hiring process and industry members excited about what Lepicier will bring at the helm of NPB, including NPB Chairman Greg Baltz, Georgia board member Casey Cox Kerr, executive search consultant Garland West, and Crazy Richards owner Kimmi Wernli.
In 2012, the National Peanut Board hired Bob Parker to become the Board’s second president and CEO. Parker grew up on a peanut farm, worked for Golden Peanut Company and had close to 40 years of experience. While some may have initially been hesitant that a former sheller could have the best interests of farmers at heart, Bob’s integrity and strong relationships across sectors showed that he absolutely did. As we approach the end of Bob's 11 year-tenure at NPB, we highlight his key accomplishments and future thoughts, talk to colleagues who have become true friends and share insights into choosing a successor. This episode features interviews with Parker; food allergy advocate Mary Jane Marchisotto; American Peanut Council Vice President and European Marketing Director Louise McKercher; NPB Chairman and Virginia peanut grower Paul Rogers; and executive search consultant Garland West.
Episode 23 of the Peanut Podcast will be released on Tuesday, December 12. This episode is all about celebrating NPB’s success under Bob Parker’s leadership and setting the course for the future of NPB after his retirement at the end of the year.
Mexico is known for its rich cultural heritage, vibrant traditions and delicious cuisine. The country has also recently established itself as the top export market for U.S. peanuts. In this episode, we explore the work the American Peanut Council has done to nurture this market, the popularity and uses of the peanut in Mexico (and the potential for peanut butter) and what characteristics of peanuts matter to Mexican buyers and consumers. Guests are the American Peanut Council’s (APC) Peter Vlazakis, Mónica Moreno Arellano from Grupo PM, dietitian Esther Schiffman and Evelyn Lopez from Hormel.
Peanut production in the US is skyrocketing. Ten years ago, US peanut farmers produced a two-million-ton crop. Today it’s three million. In ten more years, it will likely be four million. Putting future peanut crops to good use will take innovative approaches and requires attention now to set farmers and the industry up for success. In this episode, we’ll learn about promising areas of innovation—like peanuts’ benefits for poultry and egg production, high-oleic and high oil content peanuts and even peanuts as alternatives for gluten and dairy in food products—to push this crop into new frontiers and keep peanut farming profitable. We speak with Dr. Nino Brown of the University of Georgia, Dr. Marshall Lamb from the National Peanut Research Lab, Texas peanut grower Larry Don Womack and Stephen Richards of Better Body Foods.
Show Notes
- The American Pecan Council is the marketing order that authorizes data collection; research and promotion activities; and regulation of grade, size, quality, pack and containers for pecans.
- Pecans have 3g of plant-based protein
- You can find the nutrition label for PBFit here and PB Fit Peanut Flour Baking Blend here.
- See more about Peanut Nutrition here.
Whether today’s farmers come from a multi-generational line of growers or they're the first generation to be called to agriculture, those paths are filled with twists and turns, challenges, redemption and kindness. In this episode, we’re sharing compelling stories from the peanut grower community that open up new opportunities, possibilities and appreciation in agriculture. Featured peanut farmer guests on this episode are Karla Thompson of Georgia, Jan Jones of Georgia and Lonnie Fortner of Mississippi.
Sources:
Whitt, C., Todd, J. E., & MacDonald, J. M. (2020, December). America’s diverse family farms: 2020 edition. USDA ERS. https://www.ers.usda.gov/publications/pub-details/?pubid=100011
Description: PB&Js have been a school lunch staple for generations—and at most schools they still are. The star ingredient, peanut butter, is nutritious, affordable, shelf stable and tasty. But food allergy concerns are a barrier to schools using more peanuts. Tapping into our recent Summer School Nutrition Summit, we’ll discuss the latest trends, what's on the minds of school nutrition leaders and how schools can serve peanuts while keeping students with allergies safe. We’ll hear from Amy Carroll of Lee County, FL Schools whose district brought peanut butter back to the menu after almost 20 years, Marlon Gordon of Nxt Gen Network, child nutrition chef Rebecca Polson, Leslie Wagner of Southern Peanut Growers and Texas peanut grower Lexi Floyd.
For more resources on Peanuts in Schools:
- PeanutsinSchools.org
- Bringing Back the Peanut: Peanut Allergy Community Guide
- https://peanutbutterlovers.com/about-spg/
- National Peanut Board School Recipes
- Instead of Peanut Free Be Allergen Aware
- Guidelines on Managing Food Allergies in Schools
- School Nutrition Association Food Allergy Resource Center
For articles on peanuts in schools:
- School Nutrition Pros Now Have a Peanut Power Toolkit
- Plan, Don’t Ban article from School Nutrition Magazine
- How to be Fearless About Food Allergies in Schools
- Making School Breakfast Cool (and Safer): Adopting Top Trends & Managing Food Allergens
- Peanuts in Schools: How Peanuts Can Help Meet Today’s Challenges and Why They Belong on K-12 Menus
- How Peanuts can fit in School Nutrition
- Making Healthy Choices in the School Lunch Line
- School Recipes that Deliver on Taste and Nutrition
Sources:
- Wang J., B. T. (2018). The Allergist's Role in Anaphylaxis and Food Allergy Management in the School and Childcare Setting. JACI-In Practice, 427-435.
- CDC: Managing Food Allergies in School
Farmers put their livelihoods on the line with each crop they plant, tend to and harvest. Now imagine 40% of that crop going into the trash instead of feeding hungry people. That’s the unfortunate situation we’re in with food waste in the US. But there’s a push from multiple sectors including agriculture, government, consumers, restaurants and retail to get the most out of every ounce of nutritious food American farmers grow. We’ll explore the issue of food waste, how different sectors are combating it and how peanuts are part of the solution on the farm and on the plate through conversations with Valeri Lea of Sherman Moritz, Daniel Kurzrock of Upcycled Foods, Joanne Gendrano of Unilever Food Solutions and Alabama peanut farmer Thomas Adams.
Show Notes:
To learn more about food waste and what we’ve talked about on today’s episode:
Upcycled Foods Inc.: upcycledfoods.com
USDA Food Waste FAQ’s: usda.gov
5 Tips to Go Further with Food: Reduce Food Waste: 5 Tips
3 Creative Ideas to Tackle Food Waste: 3 Creative Ideas
Naming Matters: Prompting Smaller Portions in an Online RCT: ajpmonline.org
To learn more about peanuts and sustainability:
Peanuts and Sustainability FAQs: FAQ
The Peanut Podcast Episode 2: The New Frontier of Sustainability: Episode 2
Sustainable Snack Swaps: Snack Swaps
Even Mother Earth Loves Peanuts: Mother Earth
3 Fast Facts About Peanuts and the Environment: Fast Facts
Peanuts Are the Crop of Now: Crop of Now
Plastic Straws and Peanut Seeds: Think Small for Big Impact: Straws & Seeds
New Data Confirms Peanuts are More Water Efficient Than Ever: Peanuts and water
Sources:
Feeding America – Food Waste and Food Rescue: feedingamerica.org
Feed The Future’s Commitment to Reducing Food Loss and Waste: feedingamerica.org
Datassential – 2022 Trends Part I | 01.06.22: datassential.com
EPA – 2019 Wasted Food Report: epa.gov
Whole Foods Market Forecasts Top 10 Food Trends for 2021: media.wholefoodsmarket.com
7 Food Waste Statistics Every Chef Should Know: blog.cambro.com
With the few months of 2023 behind us, it’s time to look into what’s working and what’s on the horizon in marketing. Are Gen Z and millennials still the darlings of marketing? How are brands and organizations reaching them, and what can the peanut industry learn? How do exports play into marketing trends? We’ll find these answers with perspectives from Caroline Coyle from Golin, Radhika Murari from OmMade peanut butter, Shelly Nutt from the Texas Peanut Producers Board and food trend expert Skye Estroff.
Music Attribution:
It Looks Like The Future, But It Feels Like The Past by Doctor Turtle is licensed under a Attribution License.
It’s a hot time for health. For the first time in almost 30 years, the FDA is planning to update its definition of healthy. In the nutrition community, there’s a movement to consider more factors, like age, lifestyle and culture, when recommending food choices. Consumers are considering health more holistically—not just as the food we eat but also our physical and mental wellbeing. We’ll explore how our thinking about “healthy” has evolved and what it means for peanuts and peanut butter through conversations with NPB dietitians Markita Lewis, Sherry Coleman Collins and foodservice dietitian Ann Dunaway Teh.
Show Notes:
Plan It, Don’t Ban It: https://schoolnutrition.org/wp-content/uploads/2023/03/MA23-Main4.pdf
To learn more about the FDA’s Rule Change:
A Fresh Take on What “Healthy” Means on Food Packages
Use of the Term Healthy on Food Labeling
To learn more about how peanuts can fit in a healthy lifestyle:
Peanut Nutrition 101
All About Heart Health
Why Peanut Fit in Your Healthy Diet
Fight Hunger with Powerful Nutrition
Any Exercise is Better Than Nothing: The Power of a Little Movement
What Does Being "Healthy" Mean?
Snacking on Peanuts Everyday linked to Lower Risk of Stoke, Other Diseases, Study Show
Magnificent Magnesium
The Scoop on Hydrogenated Fat in Peanut Butter
The Peanut Institute
Sources:
Shake-Up in the Diet Industry: Washington Post Article
Center for Disease Control and Prevention: Health Equity: https://www.cdc.gov/nchhstp/healthequity/index.html
Peanut Nutrition 101: NPB: peanut-nutrition.htm
KF Provkök launches the idea of basic food: https://web.archive.org/web/20110929023533/http://www.coop.se/Globala-sidor/OmKF/Kooperativ-samverkan/Var-historia1/Tidslinjen/1960-19901/1973/KF-Provkok-lanserar-iden-om-basmat/
Peanut oil may be best known as the oil of choice for frying that delicious Thanksgiving turkey or the classic Chick-fil-A sandwich. But changes in the marketplace, climate and economy are leading industry stakeholders to explore the possibility and opportunity of producing more peanut oil in the U.S. In this episode, we talk with National Peanut Board President & CEO Bob Parker, Texas A&M researcher Dr. John Cason and Executive Director of the Georgia Peanut Commission Don Koehler.
Show Notes:
To learn more about Texas A&M’s work with Chevron: https://today.tamu.edu/2022/07/19/texas-am-agrilife-chevron-to-develop-diesel-nut/
Sources:
FACT SHEET: Biden Administration Advances the Future of Sustainable Fuels in American Aviation: https://www.whitehouse.gov/briefing-room/statements-releases/2021/09/09/fact-sheet-biden-administration-advances-the-future-of-sustainable-fuels-in-american-aviation/
Delta, DG Fuels partner in pivotal expansion of sustainable fuel market: https://news.delta.com/delta-dg-fuels-partner-pivotal-expansion-sustainable-fuel-market
Working for peanuts: collaboration aims to increase renewables, help farmers: https://www.chevron.com/newsroom/2022/q3/working-for-peanuts-collaboration-aims-to-increase-renewables-help-farmers
George Washington Carver is known as the father of the peanut industry. He brought a new understanding of sustainable agriculture to the Southern U.S. to help farmers support their families and have a better life. In this episode, we go beyond the basics and explore Carver as a dynamic person who was a scientist, educator, artist, humanitarian and inspiration. This episode includes perspectives from Curtis Gregory from the George Washington Carver National Monument; Dr. John Beasley from Auburn University; and Dr. Olga Bolden-Tiller from Tuskegee University.
Show Notes:
To learn more about the institutions mentioned in this show:
- George Washington Carver Monument: https://www.nps.gov/gwca/index.htm
- Tuskegee University: https://www.tuskegee.edu/support-tu/george-washington-carver
To learn more about George Washington Carver or the topics mentioned:
- What You Didn’t Learn in School: George Washington Carver Wrote the Book on Sustainability: https://www.nationalpeanutboard.org/news/what-you-didnt-learn-in-school-george-washington-carver-wrote-book-on-sustainability.htm
- 16 Surprising Facts about George Washington Carver: https://www.nationalpeanutboard.org/news/16-surprising-facts-about-george-washington-carver.htm
- George Washington Carver: A World-Famous Scientist, Inventor and Educator: https://www.nationalpeanutboard.org/news/george-washington-carver.htm
To read the full release on Bob Parker’s Retirement: https://www.nationalpeanutboard.org/news/national-peanut-board-president-and-ceo-bob-parker-announces-retirement-1.htm
Sources:
George Washington Carver National Monument: https://www.nps.gov/places/george-washington-carver-national-monument.htm
George Washington Carver Arts and Crafts: https://www.nps.gov/museum/exhibits/tuskegee/gwcarts.htm
The Jesup Wagon: Rooted in History, Still Used Today: https://www.aces.edu/blog/topics/business-community-urban/the-jesup-wagon-rooted-in-history-still-used-today/
Show Notes:
For resources mentioned in the show:
· AgriSafe Resource Page
· National Suicide Prevention Lifeline
For more resources on mental health:
· MentalHealth.gov
· Suicide Prevention Resource Center
· National Alliance on Mental Illness
Sources:
· Maintaining Mental Health During the Holiday Season (And A Pandemic)
· The National Institute for Occupational Safety and Health (NIOSH) on Agricultural Safety
America's mental health care deserts: Where is it hard to access care?
Show Notes:
To learn more about Virginia Carolinas Peanut Promotions, click here.
For more info on peanuts during the holidays:
- The Ultimate Halloween Guide for Peanut & PB Lovers
- Peanut Butter Lover’s Guide to the Holidays
- 5 Gifts for Peanut Butter Lovers
- 9 Gifts for the Peanut/Peanut Butter Lover in Your Life
- 3 DIY Holiday Décor Ideas with Peanuts
- Budget Friendly, DIY Holiday Décor with Peanuts
For some delicious holiday recipes:
- The Cromley’s Peanut Pie
- Holiday Peanut Butter Cup Pie
- Peanut Brittle in the Microwave
- Smoky Peanut Brittle
- 7 New Holiday Recipes that are Sure to be a Hit
- Here’s How to Feed a Crowd for the Holidays
- Thanksgiving Sides and Sweets
- Tastes of the World to Share this Holiday Season
Sources:
- 2022 Favorite Halloween Candy
- Shifting Holiday Plans: Desire for Food Gifting, Bigger Gatherings and Robust Food Spending Despite Food Inflation
- 7 Chinese New Year Snacks and Symbolism
Attributions:
- Credit to https://www.FesliyanStudios.com for the background music Dark Fog
- Auld Lang Syne by United States Marine Band is licensed under a Public Domain Mark 1.0 License.
Show Notes:
To learn more about the organizations mentioned on today’s podcast:
· Project Peanut Butter
· Peanut Butter for the Hungry
· Peanut Proud
· Edesia
To learn more about peanuts humanitarian relief and aid:
· Stock the Shelves with Peanut Butter at Your Local Food Bank this Summer
· Here's a Unique and Fun Way to Help Your Local Food Bank
· Journey of a Peanut Butter Jar: Fighting Hunger and Saving Lives
Sources:
· RUTF study 2004 https://adc.bmj.com/content/89/6/557.full
· RUTF study 2007 https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1740-8709.2007.00095.x
Most of us know the basics of how peanuts grow—and that there’s no such thing as a peanut tree! But unless you’ve been able to spend a good amount of time with peanut growers across the U.S., you may not know much about the different challenges and practices growers face throughout the Peanut Belt. Diverse soil types, equipment, diseases, weather and more can impact peanut production.
Show Notes:
To learn more about production across regions:
- Peanut County, U.S.A.
- Did You Know That There Are 4 Different Types of Peanuts?
For more information about KMC, visit a local KMC dealer or www.kelleymfg.com
Innovation lights the fire for change and growth, and the peanut industry is ablaze! Today we highlight a few movers and shakers in the industry including a young farmer who’s growing organic peanuts and trying his hand at hemp; a Southwestern grower whose diversified operation won her family a peanut efficiency award; a third-generation family peanut business that’s exploring avenues like single-origin peanuts; a researcher who puts the peanut genome to work to make rapid improvements for growers; and a family who started a baby snack company to help prevent food allergies.
Featured in this episode are Sedrick Rowe, Georgia peanut grower; Lexi Floyd, Texas peanut grower; Marshall Rabil, director of sales and marketing at Hubs Peanuts; Peggy Ozias Akins of UGA Tifton; and JJ Jaxon, founder of Mission Mighty Me.
If you’d like to read more about these innovators:
· Marshall Rabil - How a Third-Generation Entrepreneur Is Helping his Family’s Peanut Business Grow and Adapt for the Future
· Lexi Floyd - These 3 Young Women are Redefining What It Means to be a Farmer, and Shaping the Future of the Industry
· Mission MightyMe: Taking Aim at Peanut Allergy Prevention, Mission MightyMe Launches New Infant Food
· Peggy Ozias-Akins - In the Southeast, Public Breeding Program Supports Development of Diverse Cultivars to Benefit Growers & Protect Industry
· Peggy Ozias-Akins - Peanut Genomics Bring the Future Closer: Q&A with Dr. Corley Holbrook
· Sedrick Rowe – Part of Georgia’s inaugural group of licensed hemp growers, Sedrick Rowe hopes to inspire a new generation of young Black farmers
Everyone has their favorite food they like to pick up at the grocery store or order at a restaurant. There’s a lot to be said for the benefits of “the usual.” But for the food industry to stay primed for growth, it pays to keep a pulse on trends in dining out and eating at home. We’re talking about innovation in Mexican comfort foods like quesadillas, more hands-on experimentation in college dining, healthy eating in grocery stores and the demand for brands to share their “why.” Inspired by our 2022 Next Gen Food Summit, in this episode, we explore what’s happening and what’s next in food service and food at retail—and how peanuts can take advantage— through conversations with Cathy Nash Holley, publisher and editor-in-chief of Flavor and the Menu magazine; Lisa Zehr, director of organizational excellence at Cornell University Dining; Carol Podolak, co-founder of BNutty peanut butter company; Don Ladhoff, president of Fresh Smart Solutions; and peanut farmer Lonnie Fortner.
If you’d like to read a recap of the Next Gen Food Summit:
- Top Trends from the Next Gen Food Summit
- Product Trend Watch: Consumers Embracing Store Brands
For more resources on food trends:
- Consumer Research Highlights America’s Love of Peanuts and Peanut Butter
- Focus on Flavor and Experience: Here are the Top Trends that Appeal to Gen Z Diners
- Food Trends: Peanuts and the Gen Z POV
Sources:
- Study: Most U.S. consumers to stick with eating at home post-pandemic
- Food & Grocery Retail Market Size, Share & Trends Analysis Report By Product (Food Cupboard, Beverages), By Distribution Channel (Supermarkets & Hypermarkets, Online), By Region (APAC, Europe), And Segment Forecasts, 2022 - 2030
Music attribution: Lake Victoria by Podington Bear
https://creativecommons.org/licenses/by-nc/3.0/
Nutritionalist. Food police. Dietician. Registered dietitian nutritionists endure a lot of misunderstandings about their job title and what they do. In this episode, we make it easy to understand the roles RDNs play in our daily lives, including working with patients in hospitals, engaging shoppers at the grocery store level, building the school lunch menu, influencing menus at chain restaurants and more. We discuss how the National Peanut Board promotes peanuts to this important group through exciting programs like Certified Peanut Pro, ambassadors, harvest tours, retail outreach, and what the future of the profession looks like. Our episode features RDNs Sherry Coleman Collins of NPB, Lyndi Wieand of Weis Markets and Rhea Napeek Bartlett from agency Fleishman Hillard, and chef Patrick McDonnell and Virginia peanut farmers Jeffrey and Stephanie Pope.
Music attribution: Dream Allegory by One Man Book
https://creativecommons.org/licenses/by-nc-nd/4.0/
Spring is in the air and opening day of baseball is just around the corner. Peanuts and baseball became a pair as early as the 1890s and is still a classic ballpark snack. We’ll highlight the history of peanuts and baseball, how in-shells are rebounding from the pandemic and how other sports are making new connections with peanuts and peanut butter. Our episode features Jeanne Cashman from Hampton Farms, Virginia peanut farmer Westley Drake, Joy Crosby from the Georgia Peanut Commission, and Matt Jenkins of The18.
For more information on sports and peanuts:
- The Story Behind Peanuts and Baseball
- Don’t Strike Out with Snacks at the Ballpark. Peanuts are a Home Run
- Without Fans in the Stands, Ballpark Peanuts Are Sidelined
- Not Your Mama’s Ballpark Food
NPB with The18
- Two Generations, One Team: Quotes from Two of America’s Best
- PB&Japan with Weston McKinnie
- PB&Japan with Sydney Leroux
Past Sports Marketing Activations:
- We’re Celebrating that Baseball is Back with America’s Favorite Snack
- Don’t Sell Out -- “Shell Out” and Show Your Love for Peanuts
To find out more information about the sports nutrition of peanuts:
- How Peanuts Can Help Athletes Level Up Their Performance
- Peanut Power for Athletes
- Peanuts Can Fuel Your Fitness, Sports & Fitness Nutrition, Expert Says
- 5 Reasons Athletes Can’t Get Enough PB&J
- How PB Can Help You PR This Summer
- The Power of Peanut Protein
- Peanut Butter Sets this Sports RD’s Heart Aflutter
- How Peanuts Power Athletes
Just when we were getting settled in with the target of millennials, a new generation has entered the scene—Gen Z! Young people born between 1997-2012 are included in this latest demographic. They are entering the workforce, increasing their buying power and have behaviors and values that both complement and conflict with their millennial elders. We'll explore the key attributes of Gen Z, why they’re important to marketers and how a common love of peanut butter will bring the two youngest generations together. Our conversation features Ginny Lewis from Golin, Brendan Brannock a Gen Zer, Jeanne Cashman from Hampton Farms, and Arkansas peanut farmer Greg Baltz.
Since its inception, NPB has continued to stay on top of up-to-date trends in marketing to put farmer’s money to work. This week, we explore marketing trends for 2022 by talking to NPB senior vice president and chief marketing officer, Ryan Lepicier; Nichole Bigley from Golin; Les Crall, 2022 chairman of the National Peanut Board; and Kimmi Wernli, president and owner of Crazy Richard’s Peanut Butter Company.
New data shows per capita peanut consumption continued to reach new heights in 2021. What’s behind this growth and what’s on the horizon? We explore how changes in marketing, product innovation and on the farm have driven peanut consumption to record levels by talking with National Peanut Board’s Bob Parker, Peanut Butter & Company’s Lee Zalben and Texas peanut farmer Peter Froese, Jr.
Show Notes:
National Peanut Board Website
Peanut Per Capita Consumption Breaks New Record for Second Year in a Row
USDA Peanut Stocks and Processing Numbers
Sustainability has been in industry conversation for years, and it’s starting to grow as a driving force in consumer behavior. In this episode, we talk with an industry leader, researcher, farmer and corporate executive about what sustainability means today and for the future of the peanut industry.
Show Notes:
PeanutVision.org
Song attribution: "Solo Acoustic Guitar" by Jason Shaw
In part 2 of our peanut allergy journey, Lindsay and Lauren do a deep dive into peanut allergy treatment and early introduction of peanut foods to infants, as well as the study that changed what we know about peanut allergy prevention. Join us as we speak with NPB CEO Bob Parker, NPB consultant and registered dietitian Sherry Coleman Collins, and NPB agency partner marketing expert Mark Dvorak.
For more information on early introduction and federal guidelines, see the Dietary Guidelines for Americans.
In the inaugural episode of The Peanut Podcast, hosts Lauren and Lindsay dive into the National Peanut Board’s peanut allergy journey. Interviews with NPB CEO Bob Parker, NPB consultant and registered dietitian Sherry Coleman Collins, NPB Chairman Andy Bell and NPB inaugural Virginia Board Member Dee Dee Darden shed light on the early dark days of peanut allergies, challenges with diagnosing peanut allergies and our commitment to peanut allergy research.
For more information on early introduction and federal guidelines, see the Dietary Guidelines for Americans.
In this introductory episode, we discuss why NPB decided to start a podcast and what you can expect coming up. Make sure to subscribe to our channel so you’ll stay up to date on episodes to come.