Change of Altitude Podcast: Recent Episodes
Greg Adams, Impact Maker
Entrepreneurs are the lifeblood of our society. These impact makers put it all on the line to drive innovations that change the way we live and work, create jobs so our economy can grow, pay taxes to fund government services, and give back through charitable donations when they achieve success.
Unfortunately, half of all startups will fail in their first five years of existence.
Greg Adams is a serial intra- and entrepreneur who turned his knowledge and experiences gained over the last 40 years into leading the digital transformation of one of N. America’s most iconic travel brands. Today he works with thousands of small business owners to grow their bottom lines and oversees a global distribution network that generates billions of dollars every year.
Join Greg on his journey to discover the real reasons some entrepreneurs succeed and others fail. You will not want to miss an episode as he shares what he’s learned that works, his own successes and failures as he launches and grows his latest startup adventure, and interviews other results driven entrepreneurs to discover how they overcame their biggest challenges to eventually achieve success.
Volume of data mind boggling
Beginning of 2020 … global data created est. 44 zettabytes
If this number is correct, it will mean there are 40 times more bytes than there are stars in the observable universe.
By 2025, it’s estimated that 463 exabytes of data will be created each day globally – that’s the equivalent of 212,765,957 DVDs per day!
Key daily statistics:
- 500 million tweets are sent
- 294 billion emails are sent
- 4 petabytes of data are created on Facebook
- 4 terabytes of data are created from each connected car
- 65 billion messages are sent on WhatsApp
- 5 billion searches are made
Need to understand:
- Architecture
- Relevance vs. clutter
What to do?
- Take the lead
- Educate yourself
- Right Internal and external partnerships
- Numbers not words … diligently measure
- Sales contribution
- Revenue
- Business
- Balance data with creativity
Marketing’s 4 Ps:
- Price
- Product
- Promotion
- Place
Impact of New Technologies:
- artificial intelligence
- augmented reality
- 5G connectivity
- Internet of Things
- Smart speakers
- Wearables
- Blockchains
Leading to increased levels of:
- Consumer insights
- Real-time interactions
- Hyper-targeted, hyper-relevant consumer engagement
Marketing’s History
- Better product … tell consumers
- Consumer psychology
- Relationship
- Affinity
- Status
- Attractiveness
- Joy
- Success
- Internet & data driven
- Not just online
- Direct mail
- Direct response ads
- One-to-one … individualized messaging
- Not just online
- Social Media & mobile
- New technologies
- Exponential increase in data
- Real-time interactions
- Decline of sales funnels
- Expectation of great products and experiences
- Positive impact on society
Success factors
- Authenticity
- Immersive
- Real-time
- Sensible and sensitive
- Remote delivery and management
- Logistics
- Experiences
- Demos
- Training
Marketers’ needs
- Open-minded
- Technology savvy
Content
Messaging
Imaging
New devices
Complexity
Collect, analyze, and leverage data
Mission
- Brand building
- Reputation management
- Drive business growth
- Create platforms for sustained competitive advantage
- Platform
- Partnerships
- intellectual property
It is important to understand who you are in a business because it tells you what you are capable of, and which positions you need to fill. In this episode of Change of Altitude Podcast, we are joined by Shital Patel, host of The Upside Down Perspective Podcast. Shital shares some insights on why he started the podcast and what he wishes he knew before being a podcaster, the experience of his family being three-time immigrants, his biggest failure, and what he learned from it. He also shares some tools and resources that can be helpful in the entrepreneurial journey, advises people wanting to start a business, and shares his first experience in public speaking. Tune in to learn more about the things you can do to be a successful businessperson.
Timestamps
[01:30] Shital Patel’s background and why he started The Upside Down Perspective Podcast
[04:06] The experience of his family as three-time immigrants
[06:55] One thing Shital wishes he knew before being a podcaster
[08:33] Shital’s biggest failure and what he learned from it
[10:21] Advice to people wanting to start a business
[12:53] Tools and resources that have been helpful in his entrepreneurial journey
[14:25] Three most influential people in Shital’s entrepreneurial journey
[19:14] The story about Shital’s first public speaking experience
[24:42] Entrepreneurial myths that should be set straight
[26:04] The question Shital would wish to answer
[32:03] The meaning of being an impact maker
Notable quotes
● The traits that it takes to be an actual immigrant to this country are the same traits to be a successful entrepreneur. (Greg Adams)
● When you have the mind of an entrepreneur, sometimes it is easy to imagine the perfect outcome and assume the negatives. (Shital Patel)
● If you have been in business, you know it never goes according to plan. (Shital Patel)
● When things go wrong, and you fail. Remember the people that told you what was possible. Not the people that told you what was not possible. (Shital Patel)
● If you don’t know something, ask questions. Don’t pretend that you have to know everything. (Shital Patel)
● As human beings, there is no such thing as perfection. We are going to have situations that things don’t just go right. (Greg Adams)
Connect with Shital Patel:LinkedIn: https://www.linkedin.com/in/shital-patel-372062b3/
Podcast: Apple podcasts
LISTEN NOTES
Audible
Hotel: Best Western Corpus Christi
Life is the education you need to be an entrepreneur. In this episode of Change of Altitude Podcast, for the first time, we are joined by a guest, Pankaj Lad, the podcast host of CheckIn With a Greek podcast who talks about the daily struggles local businesses are having every day.
Being multifaceted is considered a rare commodity in today's world, yet Pankaj has demonstrated that adaptable people exist. He shares his journey from being a hotel operator to becoming the host of his podcast, and the challenges he faced along the way to becoming a successful entrepreneur.
Pankaj offers insights on why he started the podcast, what he wishes he knew before starting as a podcaster, his biggest failure, and what he learned from it. He also mentions the three most influential people in his entrepreneurial journey, myths that should be set straight, and advises people wanting to start a business things to consider. Tune in to learn these things along with his recommendations for tools and resources essential in your entrepreneurial journey.
Timestamps
[01:15] Pankaj Lad’s background and why he started the CheckIn With a Greekpodcast
[02:17] Where is Duncanville?
[03:05] One thing Pankaj wishes to have known before being a podcaster
[04:01] The picture of a young girl staring at the first step of a long concrete staircase
[05:46] Pankaj’s biggest failure and what he learned from it
[09:21] Trust your Ideas and Take the First Step
[10:13] Advice to people wanting to start a business
[11:05] Tools and resources that are helpful in the entrepreneurial journey
[13:07] Three most influential people in Pankaj’s entrepreneurial journey
[17:14] Biggest myths that should be set straight
[19:53] The question Pankaj would wish to answer
[20:11] What education you need to become an entrepreneur
[22:56] The meaning of being an Impact Maker
Notable quotes● If you want to do something, don’t fear taking the first step. It gets easier. (Pankaj Lad)
● Be aware of the risks. Be aware of what success should look like and what drives that success. (Pankaj Lad)
● Business always has risks. You just have to learn to mitigate those risks. (Greg Adams)
● None of us do this on our own. It is so important to have people in our lives that can help us and push us. (Greg Adams)
● No matter what business you are in, You have to make sure that you are saving capital for things you don’t anticipate. (Pankaj Lad)Connect with Pankaj Lad:
LinkedIn: https://www.linkedin.com/in/pankajlad/
Podcast: Apple podcasts
LISTEN NOTES
Audible
Website: https://www.geekbusinesstools.com/
Hotel: Best Western Plus Duncanville Dallas