The Schift & Co Podcast: Recent Episodes
Charlotte Mahy
The Schift & Co Podcast is a show for wedding pros looking to create scalable, profitable, and meaningful wedding businesses. Your host, Charlotte Mahy is a marketing-obsessed strategy queen and lover of all things love. Her goal is to empower wedding pros to create a successful wedding business that fuels your creativity has a greater purpose, all while finding a balance between what matters to you most outside your business. Trust me, it's totally possible! So whether you're listening in while creating wedding mood boards, editing gorgeous photos, designing florals, or just taking that much-deserved rest after a busy wedding weekend, this podcast is set to inspire, empower and educate you on how to tell the love stories of your clients in the way only you can!
Do you want to step out from behind the makeup desk? Are you looking for ways to market and promote your wedding makeup artist business on Instagram without wasting too much time and effort?
Perhaps the best strategy is to be intentional. But how can you be sure that you are resonating with the right wedding clients if you are not effectively connecting your intentions? How can you be certain that you are serving and helping them in the best way possible if you do not take the time to get to know your potential wedding clients?
In this episode, I speak with Brianna Michelle, a CEO and an Award-Winning Make-up Artist who owns a six-figure mobile hair and make-up business, Brianna Michelle Beauty, catering to clients in the wedding capital of the world, Las Vegas. She is also a business coach and a mentor for wedding pros, helping them with strategies, marketing, and mindset for their business to help them scale to six figures. She is also the host of The Millionaire Babe Podcast.
For Brianna, when you fully commit yourself to something, you automatically start making things happen. Promoting your business is not just putting up pictures on your feed, wall, or stories, it’s really being intentional with how we are communicating our services and connecting with our potential clients on a much deeper level.
We hope that this episode will not just help you stand out and market your wedding make-up artist business, but also open your eyes to new approaches, and hopefully inspire you to build a six-figure wedding business soon!
In this classy and wonderful episode, we discuss:
- How did Brianna get to where she is now today?
- Instagram as core Business Strategy of a Wedding Make-up Artist: Simple tips on how to do it Right
- Authenticity and Trust on Instagram: How to Use Voice Messages to Establish your Authentic Voice
- A way to take out sales conversations from a DM without feeling weird about it
- Instagram Marketing and How Wedding Pros can make the most out of this platform
- 4 Things Brianna wished she had known before becoming a Wedding Makeup Artist business owner
- Brianna’s “Six Secrets to Six Figures” free mini-course and learn the 6 fundamental elements every business needs to make your dream your reality!
Connect with Brianna Michelle
Website: https://briannamichellebeauty.com/
Instagram: @briannamichellebeauty
Connect with Charlotte Steinschifter
Website: https://schiftandco.com
Instagram: @schiftandco
Are you wondering if there is a better way to be ahead of the game in your wedding DJ business than what you’re currently doing?
Maybe you feel like honing your wedding DJ skills, flexing your creativity, and rethinking your ways to grow your wedding DJ business?
Do you want to be part of a wedding business community that fosters an environment of fresh ideas and collaboration so you can attract the type of wedding clients that fits you best?
A wedding isn’t just a touch-and-go event, it is a whole package. It's all about the atmosphere, the food, the ambiance, and, of course, the music. But when it comes to a successful wedding party, the majority of great weddings end in the most joyful manner imaginable, with everyone dancing to the music and having a good time.
It takes a lot of effort to make sure a wedding party is going to be a smooth, special, and unforgettable one. The wedding DJ is at the center and the life of a great wedding dance party, so how can you be the top wedding DJ that you want to be and give your wedding DJ business a sure boost?
In this episode, I speak with Neil Lariviere, the Owner & DJ of Nitro Music, the ultimate destination for DJ services and Live Music in Southwestern Ontario. Nitro Music is committed to helping make dreams become a reality. They have been recognized as the top Wedding DJ company in the region since 2013 by the Ontario Wedding Association. Neil’s vision is to connect the wedding industry in Ontario to help create better weddings and events for all couples and clients.
For Neil, being adaptable and having a sense of community would be vital in growing your business, building a culture of innovation, and in making sure that slow days don’t have to result in wasted time.
If you’re ready to commit and get back to the beat so you can amplify your wedding DJ business like your music, then this episode is for you!
In this phenomenal episode, we discuss:
- All about Neil Lariviere and the work he does
- The story behind how Neil Lariviere started as a DJ
- What is the best part of being a wedding DJ based on Neil's experiences?
- How Neil adapted to thrive in the new normal of the wedding industry
- How Neil helped the Ontario Wedding Association transition into a Successful Networking Platform strengthened by Wedding Professionals
- Neil’s advice to wedding businesses who are feeling a little left behind despite being in the wedding industry for years
- How to Grow your Wedding Business to the next level with the help of the Ontario Wedding Association
Connect with Neil Lariviere
Website: https://www.nitromusic.ca/
Instagram: @nitromusicpro
Connect with Charlotte Steinschifter
Website: https://schiftandco.com
Instagram: @schiftandco
Have you ever wondered what makes a wedding service provider the top-of-mind choice?
What can you do to make people raving about your service? How do you get inbound referrals from the wedding couple to their parents or from wedding guests?
It is all about the consistency of delivering an extraordinary customer experience that differentiates your wedding business from other service providers.
The question is, what is the best way to ensure that you are providing a memorable customer experience?
In this episode, I speak with Ali Petitti, the girl behind the lens at Alicia Petitti Photography. Ali is a Worcester, Massachusets based wedding and family portrait photographer, serving those who put their relationships first & see the value and importance of capturing the little moments.
For Ali, it is very important to do it right the first time and every time so as to give not just the couple but all the wedding guests an exceptional experience that they will never forget up to the very last moment. Ali enjoys taking photos of her wedding clients while having fun with their loved ones in bright, colorful, romantic, and joyous photographs.
We hope this episode resonates with you like how Ali treats client referrals as the gold dust that makes her wedding photography service a top preference of wedding clients!
In this exceptional episode, we discuss:
- How did Ali get to be where she is today?
- The importance of creating an exceptional experience for your wedding photography clients
- A simple guide to a Wedding Photography Process to book your next wedding clients
- The biggest thing Ali has learned is that she wishes she knew when she first started
Get Ali’s resource: 8 Must-Have Wedding Timeline Questions, questions that you probably haven’t thought of asking but you’re going to wish you had! Download Here: https://view.flodesk.com/pages/62a77a90d8805abaef3d66cb
Connect with Ali Petitti
Website: https://www.aliciapetitti.com/
Instagram: @aliciapetittiphotography
Connect with Charlotte Steinschifter
Website: https://schiftandco.com
Instagram: @schiftandco
Have you been struggling with staying organized with the day-to-day essential administrative tasks?
Do you find it difficult to use social media or technology in general? Do you dread going through your inbox or responding to client emails?
Most of us in the wedding industry have never seen a busier season than 2022, and 2023 appears to be even busier. In order for you to achieve your goals this year and scale up your wedding business for the next, you want to make sure things will run more smoothly.
Perhaps you simply don't have the time to catch up on administrative tasks or get your to-do lists started. If you're constantly juggling tasks and trying to wear all of the hats, and you're frequently overwhelmed and overloaded, this is where a Virtual Assistant can help a lot.
In this episode, I speak with Ashley Hughes, owner of Free Up Virtual. A company that helps you free up your time by offering exceptional, efficient, and personalized virtual assistant services including administrative & managerial support for your business.
Ashley understands the demands of busy wedding pros, and knows the daily struggle, especially what it’s like to be stuck. The thought of having someone, like a Virtual Assistant, support you by taking on some of those time-consuming administrative tasks, is definitely a superb way to let you focus on what’s important – running your business.
In this packed and superb episode, we discuss:
- What is a Virtual Assistant and what are the tasks can they do for you?
- How Ashley became a Virtual Assistant & Landed her First Job
- How A Virtual Assistant Can Help Your Wedding Business
- What are the Steps for Hiring Your Next Virtual Assistant?
- 6 Questions to Ask When Interviewing your next Virtual Assistant
- When is the right time to hire a Virtual Assistant?
Connect with Ashley Hughes
Website: https://www.freeupvirtual.com/
Instagram: @freeupvirtual
Connect with Charlotte Steinschifter
Website: https://schiftandco.com
Instagram: @schiftandco
Watching a blank canvas transform in real-time to reflect your awe-inspiring wedding scenes is both an intriguing and delightful way to create your first family heirloom. From scene selection to your wedding day, the live painting experience is all about celebrating you, your love, and your loved ones.
But have you ever wondered what is live painting? When was the last time you saw someone do a live painting at a wedding?
Do you want to know the process of how a live wedding painter creates masterpieces for weddings?
A wedding is a glorious event, and couples who go through it dream of one day being able to complete the blending of two lives into one. When it comes to the world of painting, blending is the gentle transition between two colors.
To create the smoothest transition, it would be better to blend paints when both colors are still fresh. Like how couples start fresh and new as they look forward to the beginning of their new lives together.
In this episode, I speak with Emily Bransfield, an Ontario-based artist and the owner of Emily Paints Events. She provides a unique experience by creating a live painting during the couple’s wedding day. Paintings are completed almost entirely on-site at the wedding, combining a live entertainment experience with the sentiment of your first family heirloom.
From Emily’s colorful experiences, we talked about the life behind the curtains of a Live Wedding Painter, how she goes through the process with so much passion, and how she shows her love for her craft by working well so she can get her dream wedding client every time.
In this colorful and one of a kind episode, we unveil:
- How Emily started as a Live Wedding Painter
- What is the process of preparing for a live wedding painting?
- How long does the whole live wedding painting process take from start to finish?
- How to deal with anxiety when creating a live wedding painting in front of the wedding guests?
- Who is Emily’s dream client and how does she work with them?
- Emily’s Styling mats and take your flat lay photography to a whole other level!
Connect with Emily Bransfield
- Website: https://www.emilypaintsevents.com/
- Instagram: @emilypaintsevents
Connect with Charlotte Steinschifter
- Website: https://schiftandco.com
- Instagram: @schiftandco
Have you ever felt too pushy or get the icky feeling when selling your services to your potential clients?
Do you want to discover ways how to be more intentional while finding out strategies to achieve successful sales results?
Like a wedding vow, delivering a strong and tailored-fit sales offer shows just how much you understand and resonate with the needs of your client. It also shows how committed you are in providing the best of your wedding services for the most special day of their lives. All of this without sacrificing the value of what you do while also achieving your sales goals.
In this episode, I speak to Nicole Heylmun, the owner of Nicole Renee Coaching, which helps wedding-industry entrepreneurs master the ins and outs of growing their business without stress or overwhelm... so they can live in abundance, not get burnt out, and can continue doing what they love.
Nicole and I discussed ways how to improve your mindset so you can take your business to the next level. Showcasing the value of your brand’s services, talk about pricing, and connect with clients in a meaningful way. If you are looking to learn more while achieving success in your sales, then this is for you!
In this very inspiring episode, we will reveal:
- How to cultivate Innate vs. Acquired selling skills
- What are your ways to create the right mindset for a business to be successful
- How to close more sales and get the clients you want without being pushy
- How to handle difficult pricing conversations without losing the client
- Nicole Renee’s 5 key tips to structure a successful sales call that you don't want to miss
Connect with Nicole Heylmun
Website: https://www.nicolereneecoaching.com
Instagram: @nicolereneecoaching
Connect with Charlotte Steinschifter
Website: https://schiftandco.com
Instagram: @schiftandco
It's no secret, wedding pros love the 'gram but are you using it to attract your ideal couple. This week's episode features award-winning wedding photographer, Ariana Del Mundo. We discuss the 3 most important things to include in your Instagram Bio.
The 3 things that you must include in your bio for your wedding business are:
- Your name
- Where you're located / the locations you serve
- Who your ideal couple is
Connect with ArianaWebsite: https://arianadelmundo.com/
Instagram: @arianadelmundo
Connect with CharlotteWebsite: https://schiftandco.com/
Instagram: @schiftandco
Running and growing a wedding business can be hard and time-consuming. It’d be pretty great to get some of your time back, right? Maybe even make your work easier? What wedding business owner wouldn’t want that?
That’s why in this episode, I speak to Kendra Coons. Kendra is the owner and head planner at Confetti and Co. - a wedding planning company specializing in designing and planning exceptional and intentional events. Kendra uses Dubsado to save her time, energy, and effort, and she spills it all out during our interview!
In a nutshell, we speak about:
- What made Kendra decide that she needed to invest in a CRM tool.
- Why Kendra really loves Dubsado.
- How Dubsado has helped Kendra automate certain elements of her business.
- How to avoid losing personalization in your business when using a CRM tool.
- Why you should consider using Dubsado in your wedding business.
- The first step to getting started on Dubsado.
… and so much more!
Connect with Kendra:
Website: https://confettiand.co
Instagram: @confettiand.co
Check out Schift and Co.:
Website: https://schiftandco.com/
Instagram: @schiftandco
We’ve all heard about the importance of creating a great brand (and keeping it consistent). Your brand is your promise to your customer. It sets expectations for your prospective clients, and differentiates your offering from your competitors. It is derived from who you are, who you want to be and who people perceive you to be.
In this episode, I speak to Karleigh from Karleigh June Studio. Karleigh is an incredible brand designer who was responsible for the Schift & Co rebrand which was just recently launched. Her quality of service and attention to detail is what made us feel aligned when working with her. Karleigh and I chat about the importance of branding and some of the things you should be thinking about when rebranding your wedding business. If you are looking to rebrand, launch a new brand or strengthen the one you currently have, this episode is for you!
In a nutshell, we speak about:
- Karleigh’s background and why she decided to get into branding.
- What branding is, and what it’s not.
- The importance of having your branding figured out from the start of your wedding business.
- The right time to invest in branding over doing it yourself.
- Why branding should be about your ideal client and not about you.
- What you should know before investing in branding for your wedding business.
… and so much more!
Connect with Karleigh:
Website: www.karleighjunestudio.com
Instagram: @karleighjunestudio
Facebook: Karleigh June Studio
Check out Schift and Co.:
Website: https://schiftandco.com/
Instagram: @schiftandco
Welcome to the Schift and Co. podcast! A podcast for wedding pros looking to create scalable, profitable and meaningful wedding businesses. My goal is to empower wedding pros to create a successful wedding business that fuels your creativity, has a greater purpose, all while finding balance between what matters to you most outside your business.
In this episode, I share with you the top three things that successful wedding businesses have in common. By the end of this episode, you will realize that there is no secret sauce to growing a successful wedding business. It takes consistency and continuing to move in the right direction. I hope you are encouraged to look into your business, be patient with yourself and focus on these three areas. I can't wait to share more tips and tricks with you in the future!
Check out Schift and Co.:
Website: https://schiftandco.com/
Instagram: @schiftandco