Barefoot Business: Recent Episodes
Club Ichi Caregivers
Barefoot Business conversations with event professionals and segments from the Club Ichi Telethon Membership Drive, held December 12th, 2024!
What if every conversation at your event didn’t just happen… but actually worked for you afterward? In this episode of Barefoot Business, Liz sits down with Vamshi of Snapsight to unpack how AI is transforming live event content into actionable insights, shareable moments, and strategic intelligence. From spontaneous think tanks to massive conferences, they dig into how capturing real conversations, not just presentations, can fuel marketing, deepen attendee value, and finally answer the question: what did we actually get out of this event?
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
What happens when AI gets smarter… and events get more human? In this episode of Barefoot Business, Liz sits down with Darcy Gabriel from BW Events Tech to explore the tension between automation and authentic connection. They dive into AI copilots, vibe coding, data overload, and the rising pressure on event professionals to do more, faster. But at the core, this conversation is about something bigger: how we design events that prioritize real conversations, psychological safety, and meaningful outcomes in a world obsessed with efficiency.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
What do mimeograph machines, floppy disks, and early HTML have to do with modern event registration? Everything. In this episode of Barefoot Business, Liz and Jill Rasco of Attendee Management trace the evolution of event tech from literal cut-and-paste newspapers to today’s complex, integrated registration ecosystems. They unpack why registration strategy should start with the end in mind, how early decisions shape everything from reporting to attendee experience, and why the real value isn’t the platform, it’s the people who know how to use it. Plus, a few unforgettable onsite horror stories that prove why experience still beats software every time.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
What if your biggest event headache, lead capture, didn’t have to be a headache at all? In this episode of Barefoot Business, Liz talks with Bryce from Popl to unpack how AI is reshaping in-person go-to-market, from ditching outdated badge scanners to turning real conversations into real pipeline. They get into the messy reality of event data, the rise of “in-person GTM” as a category, and the tension between automation and human connection.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz and Steph dive into the messy, honest reality of getting laid off, rebuilding confidence, and turning freelancing into a sustainable, joyful career. They talk boundaries, rest, client juggling, and rediscovering your spark, proof that a sudden stop can launch a better chapter.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz and Marissa unpack designing for real connection, why “be present” beats “network,” how to build white space into agendas, and using micro-retreats, mindful facilitation, and digital wellness to help entrepreneurs align to their North Star.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz and Dax get real about event measurement: why attribution is shaky, how to prove behavior change and brand lift, the one survey question that matters, and replacing “dwell time” with right-time throughput, plus honest reporting that wins trust.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz and Anca go from women-in-AV war stories to practical AI you can use today, think Slack task bots, Atlas-powered workflows, and “vibe coding” without writing code. They also dismantle performative “wellness,” swap pizza-for-crew for real fuel, and unpack Anca’s Fit for Events framework and bodybuilding journey to build resilience that actually shows up on show day.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz and executive coach/author Regan Walsh unpack how event pros and aspiring speakers can ditch people-pleasing, shed the “shoulds,” and trust their gut on stage. They get tactical on rehearsal reps, cutting a talk on the fly, simple slides, and staying human in an AI-noisy world, so your keynote actually lands.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz and Heather swap war stories on production, mentorship, and why attention isn’t the problem, distraction is. From AI’s “good enough” graphics to a Wicked-inspired opening that electrified the room, they make the case for intentional entertainment, phone-free focus, and reviving true corporate theater to drive real learning and ROE.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz kicks off a new season with David Childs (SWX Global) on why exhibits still deliver ROI, and why modern sales is “consultant, not closer.” They cover 2025 floor trends, budget realities, good/better/best proposals, in-person outreach, backup plans when things break, and using your exhibit partner as an ROI insurance policy across the show calendar.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz talks with Pedro Góes, founder of InEvent, to trace how a scrappy college idea became one of the most innovative event platforms in the world. From Y Combinator beginnings and pandemic pivots to AI-powered registration and photo matching, they explore what’s next for event technology, the future of virtual, and why details matter more than ever.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz and Angela Gargano, former biochemist, six-time American Ninja Warrior, and keynote speaker, unpack her ACL-on-TV setback, the comeback, and how she turned resilience into a stage-ready message. They dig into attention-grabbing storytelling, building a speaking career, vision boards that actually guide action, and why human connection beats algorithms. Cameos: pickleball losses, AI hackathons, and practical tips for event pros booking speakers.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz chats with photographer and former event planner Brooke Bryand about what it really takes to translate the magic of an event into images that drive marketing and sponsorship ROI. They dive into the power of planning content early, how to brief your creative team for maximum value, the myth of “we’ll just use phone pics,” and the difference between photos that document and photos that feel. Bonus: Brooke’s tips on turning same-day edits into momentum and how to make videography work harder for next year’s sales.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz sits down with Matthew Petmecky of Nunify to unpack how an 11-year-old platform is winning over small-to-midsize teams (and agencies) with unlimited-events subscriptions, true white-label branding, easy badge printing, and plug-and-play integrations. They swap stories on scavenger hunts, AI matchmaking, and why human connection, not just features, decides which tools stick.
Collect registrations, manage guest list RSVP, sell tickets, launch your branded event app and event website , speed up onsite checkin, gamify your event, and more. It’s everything you need, all from one platform. Get started at https://www.nunify.com/
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
In this episode of Barefoot Business, Liz Lathan and Nicola Kastner, CEO of Event Leaders Exchange, talk about the journey from event logistics to boardroom strategy. Nicola shares how trusting her instincts, embracing data, and building community helped her navigate career pivots, lead through uncertainty, and empower the next generation.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Jenny Blaschke, a live event calligrapher and engraving artist, and Liz Lathan discuss the high-stakes world of personalizing luxury gifts, from engraving $300 cameras to hot foiling leather goods. Jenny shares how she transitioned from wedding invitations to high-volume corporate and incentive events, creating interactive experiences that engage attendees. They discuss the power of personalization in networking, the challenges of on-site engraving, and creative ways to make any event unforgettable.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz Lathan and Tamar Beck, CEO of Gleanin, talk about her journey from trade show organizer to tech entrepreneur. Tamar shares how Gleanin helps event marketers scale audience acquisition through advocacy and network effects, plus insights on the evolution of their Activate event and podcast. They discuss the challenges of being a non-technical founder, the role of AI in event marketing, and how building community drives success.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz Lathan is joined by Mark Mohammadpour, founder of Chasing the Sun, to discuss creating a culture of wellbeing in events. Mark shares his journey from PR executive to wellness advocate, offering actionable tips on reducing burnout, setting boundaries, and improving both personal and team health. They cover managing meetings, using multiple workspaces, supporting global teams, and thriving as a solopreneur.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Today's Barefoot Business episode is full of laughter, wild stories, and incredible event adventures with not one, but two Nicoles! Liz Lathan is joined by Nicole Matthews of The Henley Company and Nicole Osibodu. From Bedouin camps in Dubai to Prosecco-fueled moments in Tuscany, the trio relives their most chaotic and joyful travel and event stories.
Nicole Matthews dives into how she built her career, including starting The Henley Company, working at multiple Olympics and Super Bowls, and even writing a book, Permission: Stop Competing and Start Creating Your Own Opportunities. Nicole Osibodu recounts the madness of a secret truffle-hunting think tank trip and a camel disaster!
You'll also hear about dream destinations for future trips (castles in Scotland, New Zealand adventures, and Egyptian safaris, anyone?), the power of creating your own opportunities, and the importance of finding the right people to share the journey with.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
In this episode of Barefoot Business, Liz Lathan chats with MK Granados, the brilliant mind leading sponsorship innovation at Informa Markets. From orchestrating trade shows and brand activations to finding new ways to create meaningful attendee experiences, MK shares stories and strategies that elevate events beyond the basics.
They dive into wild activations, including Samsung battery swaps at SXSW, Deadpool-branded toilet seat covers at Comic-Con, and corgi traffic stoppers in New York City. Liz and MK discuss the importance of breaking free from boring metal-tier sponsorships and embracing creative approaches that are win-win-win: good for the sponsor, the event, and most importantly, the attendees.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Liz Lathan and with Heidi Hiller, founder of Innovative Party Planners, discuss building a successful event business from the ground up. Heidi shares her journey from graphic designer to event mogul, covering topics like scaling a business, managing a team, and the power of networking. They dive into lessons learned through the Goldman Sachs 10,000 Small Businesses program and how to balance passion for creativity with strategic business growth.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
In this episode of Barefoot Business, Liz Lathan welcomes Paul Tramonte, principal designer of Paul Tremonti Events. Paul's journey in events began with a family tradition of gathering around the table, which evolved into a thriving career rooted in hospitality. Paul shares how his early roles in food service and hotel operations shaped his approach to event design and management, emphasizing the importance of personal connections and creating memorable experiences.
Liz and Paul dive into the distinction between hospitality and service, how to make large corporate events feel intimate, and strategies for managing both the logistics and creative elements of events. Paul also talks about his experience starting his own business during the pandemic, the importance of feedback and reflection after events, and his vision for the future of his company.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
In this Barefoot Business episode, Liz Lathan chats with Ronnie Anderson, a Philly-based event producer with roots in broadcasting and videography. Ronnie shares her journey from high school party planner to seasoned event pro, creating immersive experiences that engage all five senses. They discuss the balance between freelancing and running your own business, managing feast-or-famine cycles, and setting boundaries to maintain profitability. Ronnie also opens up about her plans to earn her CIS certification and break into the incentive travel industry. Whether it's crafting award-winning team-building activities or embracing adrenaline-fueled live productions, Ronnie’s passion for transforming spaces and minds shines through.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
In this episode of Barefoot Business, Liz Lathan welcomes event veteran and production specialist Sean Schuette. From his accidental start in events at Target to orchestrating large-scale productions like Firehouse Expo and Disney's California Adventure experiences, Sean shares his journey of creating events that truly change people and environments. Hear his insights on partnering with speakers, navigating high-pressure situations, and finding joy in the chaos of event production. Sean also opens up about freelancing since 2016, offering advice on balancing multiple clients, building collaborative relationships, and setting boundaries to sustain success.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
In this episode of Barefoot Business, Liz Lathan is joined by Tess Vismale, a powerhouse in on-site event execution and event tech facilitation. Tess shares her journey from ballet performances to managing high-profile events like Disney Upfronts and the DNC. Hear how her early experiences behind the scenes at trade shows shaped her career, why she thrives on organized chaos, and how she’s become a trusted name for seamless event operations. Tess also reveals her secret to being calm under pressure (even with celebrities like Kerry Washington!) and discusses the importance of community, trust, and scaling businesses with strategic facilitation.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
In this episode of the Barefoot Business Podcast, Liz Lathan chats with Katie Sacco about her journey from nonprofit leadership to high-tech event strategy and running her consulting firm. They explore topics like sustainable event practices, building effective RFPs, and advancing careers through understanding data, cross-department collaboration, and strategic mentorship. Katie shares the value of community, citing the transformative connections she made at Liz's Secret Family Reunion. Liz highlights the role of suppliers as career allies and announces her upcoming 7-Minute Demo series for event tech. They emphasize staying open to new experiences, leveraging networks, and fostering innovation in the event industry.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
This episode of the Barefoot Business Podcast features Liz Lathan in conversation with Kyle Morris, diving deep into the intersection of technology, relationships, and community in the event industry. Kyle shares his journey from starting an AV business at 17 to becoming a creative technologist and expert in experiential marketing. They explore how AI can revolutionize event planning by cutting through noise, enhancing engagement, and streamlining processes, while still preserving spontaneity and human connection. Kyle emphasizes the value of community for fostering authentic relationships that lead to business opportunities and mentorship. Liz highlights the importance of peer-to-peer learning in Club Ichi and discusses the future of events as a balance of innovative tech and human interaction. Both underscore how technology can free event professionals to focus on creativity, quality of life, and meaningful connections.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
In this episode of Barefoot Business, Liz Lathan chats with Dana Ellis, the first Club Ichi insider and founder of Ellis International, about her journey from airport meet-and-greets to running her own event planning and production business. Dana shares insights on thriving as a freelancer, maintaining calm under pressure, and continually delivering value to clients. They discuss the cyclical nature of corporate planning layoffs, the rise of independent planners, and the need for events to rethink engagement and objectives. Dana emphasizes the importance of adaptability, innovation, and building value-driven communities, while also reflecting on the challenges and rewards of evolving with industry trends and generational shifts.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
Master the art of creativity and Ai as we explore the boundless possibilities in our interview with Steve Mudd, the visionary CEO of Talentless. Join Anca Trifan as she delves into the fascinating world where artificial intelligence and human innovation collide. Discover how Ai tools like ChatGPT, Bard, Claude, and Midjourney are revolutionizing the creative landscape, pushing our creative boundaries further than ever before. Get ready to unlock your own creative potential with Ai as we discuss the ethical implications, biases, and future of Ai in the creative process. Don't miss out on this captivating conversation that will inspire you to embrace the limitless power of Ai in your own creative endeavors.
Get ready to unleash your creativity with the help of Ai in this engaging episode featuring the innovative CEO of Talentless, Steve Mudd. Explore the exciting intersection of artificial intelligence and creativity as we showcase the remarkable capabilities of Ai tools like DALL-E, GPT-4, and Synthesia. Hear personal experiences and anecdotes that demonstrate how Ai can enhance content creation and serve as a collaborative partner in the creative process. Join us as we dive into the playful world of Ai, where even those with marginal creative skills can produce extraordinary work. Don't miss out on this thought-provoking conversation about the future of creativity with Ai and the incredible possibilities that lie ahead.
Are you prepared for a deep and meaningful conversation that could reshape your perspective on mental well-being in the workplace? Venture with us as Janice Cardinale from Event Minds Matter joins the show to shed light on the critical yet often neglected issue of mental health in the event industry. With her expert guidance, we traverse the landscape of emotional intelligence, the transformative power of open dialogue, and the We Care program's mission to train industry professionals in mental health awareness. Janice's passion for creating a culture of care that values candid discussions about mental well-being is both inspiring and a much-needed change, especially in the post-pandemic era.
Grasping the significance of mental health support within our professional environments has never been more imperative. This episode not only highlights Janice's journey and the award-winning We Care initiative but also delves into the importance of language, empathy, and the creation of brave spaces for authentic self-expression in our daily work lives. By embracing these practices and championing mental health training, we aim to forge a legacy of well-being that will empower current and future generations in the event industry. Join us for this critical discussion that promises to enlighten, motivate, and challenge how we engage with mental health in the workplace.
Step into the visionary world of Mark Warren, the mastermind behind the Happy Company and the enchanting children's tale, "Charlie's Thinking Cheese." As we unravel the threads of Mark's latest initiative, you'll be transported to Dunesmere Visionary Village, an innovation oasis nestled in the historic heart of Northern California. Here, a grand hotel from a bygone era is reawakening, its storied walls infused with revolutionary tech and unseen marvels. Imagine attending a conference where the very journey there is as transformative as the ideas shared within—this episode promises a glimpse into a future where storytelling, technology, and human resources intersect in the most unexpected and delightful ways.
With Mark at the helm, we share our exhilaration for the collaboration that's been stirring our spirits and reshaping our perspectives. The partnership is a testament to the magic that happens when creativity and vision collide, and as we recount the milestones and the road ahead, you'll feel the infectious energy that's propelling us forward. Tune in for an episode that's more than a conversation; it's a celebration of innovation, historic preservation, and the boundless potential of what can be achieved when we dare to dream and do.
Get ready to transform your travel wardrobe from ordinary to extraordinary with style sage Natalie from New York, who graced us with her presence on our latest podcast episode. She'll have you leveraging your closet as a superpower, perfect for those who want to nail that event planning attire or simply look polished while jet-setting. At Spice Video Studios in Scottsdale, Arizona, my co-hosts Nicole Ashibodu, Nick Capose, and I, Liz Leithin, threw on our pajamas with a hint of holiday glitz and comfy jeans to ring in the festivities. Together, we're weaving a tapestry of style and comfort insights, all while celebrating the event industry's vibrant community.
Ever wonder what footwear can effortlessly carry you from an early morning flight to a sunset dinner on a yacht in Croatia? The answer lies in this laughter-filled exploration of style and practicality, where loafers trump sneakers and foot care becomes a priority. From the underrated benefit of a small heel to the chic no-sock loafer look, we're uncovering the secrets to all-day comfort and style. Plus, Natalie's pearls of wisdom will guide you through visualizing your day for smarter outfit choices and embracing the pandemic-induced trend of stretchy yet stylish ensembles. Don't miss out on this festive medley of fashion advice and heartfelt celebration of our industry's camaraderie.
Unlock the secrets to mastering your emotions and guarding against the invisible pull of others' feelings with Dr. Jess Garza, our distinguished guest and performance psychologist. As we navigate through the turbulent waves of emotional contagion, Dr. Garza's expertise sheds light on the often-overlooked impact that others' emotions have on our behavior and performance. In a fascinating exploration, we dissect the theories of cognitive appraisal and physiological perception, unraveling how our individual experiences and expectations shape our emotional reactions. Immerse yourself in a conversation that not only probes the depths of emotional regulation but offers tangible strategies to combat imposter syndrome, withstand toxic leadership, and maneuver through the challenging dynamics with coworkers.
As we wrap up this episode, our hearts are full of gratitude for the team's unwavering dedication and the audience's fervent engagement. Dr. Garza leaves us with a trove of wisdom, which each listen promises to augment. Nicole and Liz stand ready to bridge the dialogue further, fostering a community where questions are encouraged, and insights are shared. While we pause the conversation here, rest assured, the journey into the art of emotional resilience is just gathering momentum. The exchange of perspectives will resume shortly, equipping you with even more strategies to thrive in both personal and professional spheres.
Dive headfirst into the strategic labyrinth of field marketing budgets for the coming year with Mara, Kelly, and Felicia, industry stalwarts who know the ropes of throwing a great event without breaking the bank. They're bringing their A-game to help us navigate the tightrope walk of allocating funds amidst recession fears, crafting events that resonate in a hybrid work culture, and turning every attendee into a promising lead. It's a treasure trove of nuggets for marketing pros who are juggling the demands of customer delight and internal morale, all while keeping one eye on the bottom line.
But wait—there's more to this marketing rodeo than just number crunching. We're tipping our hats to the unsung heroes at Better Productions and Excel events teams who turn wild ideas into flawless executions. Their stories of agility and triumph, amidst the backstage hustle, are nothing short of a masterclass in event production. So, buckle up for a ride through the strategies that are revolutionizing enterprise selling and the heartfelt appreciation for the teams that make it all possible. Our guests peel back the curtain on creating those unforgettable experiences that bridge the gap between business transactions and human connections.
Ever felt like networking events are a gauntlet only the extroverted can survive? Stephanie Toma's here to change that narrative. In our enlightening discussion, she unveils the 'solitude sandwich'—a game-changing strategy to help introverts manage their energy and engage in social settings without feeling the urge to bolt. We also unravel the Daily 321 method, a trifecta of reading, writing, and meditation that promises to bolster your energy reserves for whatever the day throws at you. As we dissect these tools, Stephanie offers a roadmap for introverts to navigate networking with confidence and grace, ensuring they leave a lasting, positive impression.
The transformative power of networking unfolds through the unexpected journey of a runner turned user researcher, all thanks to a pivotal book launch encounter. This episode isn't just about the 'who you know' but how you harness those connections to catapult your career forward. Drawing from these real-life insights, we dissect the importance of seizing opportunities and knowing your worth—with a little help from my book "Confident Introvert" and coaching services. Listen in for an infusion of inspiration and practical guidance that will equip you to seek out and thrive in environments that resonate with your skills and passions, whether you're an introvert or just someone hungry for personal and professional growth.
Vanessa Correa, a visionary tax strategist, joins us to flip the script on what you thought you knew about taxes, especially if you're clocking in nine-to-five. She's on a mission to bust the myth that corporate employees can coast through tax season without a second thought. The truth is, there's a whole world of savings that most are missing out on, and Vanessa is here to guide us through the maze. From the significance of year-end planning to the unexplored advantages of side gigs and LLCs, this episode is a goldmine for anyone looking to keep a bit more of their hard-earned cash come April.
Expect to walk away from this conversation with a suite of actionable tips that can help transform tax time from a source of stress into a strategic opportunity. Vanessa's enlightening advice not only sheds light on common oversights but also illuminates the potential refunds lying in wait for the well-informed taxpayer. Whether you've been making payments for years or you're just starting to navigate the complexities of the tax code, this episode promises to equip you with the knowledge and confidence to approach tax season in a whole new way.
Dive fork-first into a world where event registration precision meets the whimsical twirls of cake icing with our guest, Leanne Velke. She's the aficionado who will transform your approach to orchestrating events and your perspective on cake decoration. This episode is a smorgasbord of savory advice and sweet stories, as Leanne draws from her vast repertoire of event technology and decorating delights to enhance your next gathering or baking adventure. Whether you're a professional planner or an amateur baker, Leanne's tips will ensure that your guests are both efficiently checked in and dazzled by dessert.
Whisked away by the narrative of Leanne's 'Leanne Bakes Cakes' project, we uncover the warmth of community and the joy of crafting for those close to our hearts. Her journey from tech-savvy event planner to beloved local baker in Vermont is a testament to the magic that happens when we embrace new challenges with open arms. Through anecdotes of meticulous event tech exploration and tales of fondant finesse, we're reminded of the power of preparation and passion. So, tune in and treat yourself to a serving of insights that are as beneficial as they are delightful—your next event or cake may just be the talk of the town.
Unlock the secrets to a sharper mind and a more energized body with Tracy Stuckrath from the Eating at a Meeting podcast, who joins us to reveal how smart snacking can revolutionize your well-being. From the boardroom to your living room, Tracy lays out the roadmap to maintaining focus and vitality through food choices that cater to your mental and physical health. Amidst our engaging conversation, we uncover the transformative effects of carrying along hard-boiled eggs and carrots, and how a trusty portable blender can whip up wellness in a flash.
As we navigate the aisles of healthy snacking, I get personal about my mornings punctuated by the simplicity of oatmeal, and my penchant for Ithaca hummus's clean ingredients. Tracy and I also highlight an array of convenient snack options that keep diet diversity in mind, perfect for those with an on-the-go lifestyle or anyone seeking to please a crowd with varied dietary needs. And for a sweet bonus, we share an irresistible homemade no-bake date balls recipe, proving that nutritious can also be delicious. Follow along for this palate-pleasing journey and be inspired to join the movement advocating for more wholesome choices, wherever your appetite takes you.
Ever wonder how to carve a niche in the crowded marketplace and forge stronger bonds with your community? Our chat with Adrian unveils the magic behind branding specificity and the transformative role of soft skills, once commonplace, now a rare gem in the digital era. We take a stroll down memory lane, reflecting on how jobs in hospitality have become unexpected training grounds for these crucial interpersonal abilities, and how they can be the differentiator in both personal and professional landscapes. In an age where small talk is becoming a forgotten art, this episode offers a compass to navigate the evolving terrain of human connections.
As we share our gratitude towards the mavericks of meeting design, like Liz, Nicole, and Adrian Seeger, we acknowledge the genius behind the scenes that makes every event memorable. Laughter ensues with an impromptu emergency alert, but we quickly return to the heart of our narrative, celebrating the creativity, dedication, and partnerships that fuel our success. The episode culminates with a peek into upcoming adventures, including a highly-anticipated jaunt to Croatia, teasing the promise of new friendships and unforgettable experiences. Join us as we raise a glass to the people who make it all happen and roll the credits with love and thanks.
Join industry insider Marie and the godfather of spontaneous think tanks, Adrian, as we traverse the rich history and dynamic future of professional meetings. Prepare to be whisked back to a time where fax machines beeped and ideas flowed freely on paper, all while peeking into the crystal ball of tomorrow's corporate engagements. Nostalgia meets innovation in this electric conversation that promises to leave you with a fresh perspective on how we connect, collaborate, and consume content across the generational divide.
Feel the pulse of an evolving workplace as we dissect the art of crafting meetings that resonate with everyone from eager Gen Z innovators to seasoned Boomers. Learn the secrets to engaging a diverse workforce and why sometimes, a pen in hand can be as powerful as a screen at your fingertips. With Marie's keen insights and Adrian's pioneering experiences, this episode is a treasure trove for anyone passionate about shaping the future of work, communication, and community in an age where your career path is limited only by your imagination.
Embark on a journey to redefine success and innovation with the incomparable Dahlia Elgazar, the vanguard of Dahlia Plus Agency and the vivacious voice behind "Cut the Shit, cue the Genius." As we leave the constraints of the pandemic in the dust, we're diving headfirst into a conversation about personal creativity, the judicious spending of 'decision calories', and the art of self-celebration. Dahlia's electric insights challenge you to embrace reciprocal kindness, protect your energy fiercely, and shout your accomplishments from the rooftops, because if you don't, who will? The events industry is poised for a renaissance, and you’re invited to be part of the vanguard leading the charge.
As the calendar pages turn to 2024, it's time to close the book on outdated resolutions and embrace a year of collaboration, 'micro dosing' projects for balance, and cutting the negativity that weighs us down. With Dahlia's guidance, we uncover the power of positive 'glimmers', the strength found in co-opetition, and the infectious joy of surrounding oneself with laughter and passion. Forget the fad diets and empty promises; this is your invitation to a revolution of meaningful self-improvement and the cultivation of a community that thrives on shared success. If you're ready to laugh, live, and love your way to a happier you, this episode is your starting line.
Embark on a journey through the dynamic realm of trade shows with us, where the unparalleled expertise of Glinda Brungart, Jim Sirmac, and Marlissus Arnold transforms challenges into triumphs. This episode is a treasure trove for anyone keen on understanding how to navigate the competitive landscape, manage costs effectively, and foster robust connections that go beyond the conventional trade show experience. Our guests peel back the curtain on creating memorable interactions, achieving a measurable return on investment, and why embracing sustainability might just be your secret weapon in the exhibition arena.
As we dissect the art of exhibition networking and the pivotal role of education in the industry, our conversation pivots to a crucial cautionary tale – aligning exhibitor objectives with attendee interests. We take pride in the vibrant discussions sparked amongst our club members and invite you to immerse yourself in this episode that celebrates the fusion of strategy, innovation, and the power of community. Don't miss out on this opportunity to elevate your trade show expertise; join us in exploring the strategies that shape the very landscape of the industry we all thrive in.
Navigating the stormy seas of event planning, we're reminded that adaptability isn't just a buzzword—it's our survival kit. Our latest episode brings you along for a wild ride with Sarah, who shares the mayhem of Star Wars Celebration 2017, where even a galaxy far, far away isn't immune to the unpredictability of fan excitement. We trade tales of professional hiccups, like a high-powered CEO's unexpected restroom rendezvous, proving that every misstep has its silver lining. And with laughter as our backdrop, we uncover the transformative power hidden within the chaos.
In the trenches of event management, we're all human, and that's a thread that connects each of us in this high-stakes industry. Katie's furniture pilfering predicament and Hong's autopilot warning serve as a beacon for professionals seeking camaraderie in the face of blunders. As we weave through these narratives, Liz and Nicole elevate the discourse, championing mental health and the cathartic release found in sharing 'fuckup stories' with peers. So, pull up a chair and get cozy; this episode is more than just a conversation—it's a celebration of our collective resilience and the unspoken bond that bolsters us through every unexpected twist.
Embark on a comical journey through the highs and lows of event planning as we chuckle over a camel ride in Dubai that was every bit as begrudgingly amusing as you'd imagine. But it's not just about the laughs; we peel back the curtain to reveal the real chaos that ensues behind the scenes, sharing true stories of unexpected blunders and hard-learned lessons from seasoned event pros who've braved the storm.
Strap in for an episode filled with candid confessions and last-minute saves, like the nail-biting tale of a CEO's allergic reaction aboard a yacht that put our emergency response skills to the ultimate test. Then, we'll recount the tale of a trade show booth fiasco that almost faced disaster, if not for some swift problem-solving. Join us and our guest experts as we celebrate the unsung art of bouncing back with grace, proving that a sense of humor might just be the most critical tool in any event planner's arsenal.
Embark with us on an odyssey through the ever-evolving world of virtual events and witness my own transformation from navigating simple Zoom calls to orchestrating sophisticated webinar-style broadcasts— a testament to the industry's vibrant growth. Today's live news desk at Club Eichi brims with excitement as we raise a toast to the technical maestros like Jonathan Cazarian and the Excel events team, whose wizardry weaves together the fabric of these digital gatherings. We'll unravel the complexities of technology bundling and shine a spotlight on creating user-friendly software that makes event organizing a breeze. The talk steers towards the integration of diverse tech to ensure that error margins are minimized, and attention remains riveted on what truly matters—the attendees' captivating journey.
As we tread further, Jonathan and I confront the tech stack intricacies and the intricacies of email delivery in an era where seconds count, discussing the paramount importance of responsive partners in the high-stakes event industry. We delve into the challenges laid forth by Google's new email regulations and share golden nuggets on fostering a robust email list that distinguishes between transactional and promotional content. Our narrative takes a turn, exploring the intersection of AI and the indomitable spirit of human creativity within the event space. Culminating with words from Donovan, a special guest who echoes the sentiment of community and connection, we close with a celebration of the warmth and authenticity that only real-life interactions can bring, leaving you with a sense of harmony and a community to belong to this holiday season.
As I regale you with the rollercoaster ride of job hunting in the startup world, you'll discover that the path to employment is anything but straight. For four long months, I've been on the hunt, and in this heartfelt exchange, you'll hear from the likes of Becca, who skillfully turned a layoff into her dream role, and Rebecca, an events maven with a revolutionary approach to the elevator pitch, leveraging AI like ChatGPT. We delve into the contentious topic of interview work assignments, their fairness, and the debate around unpaid tasks. Alongside these discussions, we share an array of anecdotes from our virtual interview experiences, where dressing 'business on top, party on the bottom' has become the unofficial uniform, and we confess to the resume entries we adore too much to erase.
The camaraderie of the Job Hunting Club, with Sarah, Rebecca, Becca, and Bina, provides a backbone of support that's as strong as it is necessary during these trying times. In this segment, the spirit of collaboration comes alive, with our Slack channel dripping with job leads, resources, and pep talks. The anticipation for our forthcoming book-inspired meetups is palpable, promising to be the launchpad for resume polishing, interview rehearsals, and an endless stream of morale boosts. So, if you're ready to join a tribe where pursuing your next career chapter becomes a collective conquest, tune in and let's navigate these job-seeking jungles together.
Revolutionizing the way we experience events and conferences isn't just a dream; it's a full-blown strategy, and you'll find out exactly how right here. Prepare to be captivated as I, your host, take you on a journey alongside Michael Jackson and Beth Hagenhagen from the Meeting and Event Suppliers Association to discover the thrill of interactive gatherings. We're not talking about snooze-worthy lectures here; we're diving into the 'fuel, ignite, and accelerate' approach that promises to eradicate delegate fatigue and spark an inferno of participation. If you've been longing for a way to truly connect and create moments that matter at your events, this is the playbook you've been waiting for.
As we bid a fond farewell to our UK studio for their stellar work, we can hardly contain our excitement over Mentimeter's potential to turn the tides on audience interaction. No more passive listeners—instead, envision a crowd that's hooked on every word, throwing themselves into the mix with the zest of a Meatloaf anthem. And don't touch that dial, because after a short break, we'll be back with the Age of Conversation reunion. This isn't your run-of-the-mill chit-chat; it's a chance to be part of conversations that resonate long after the mic goes off. So, stay with us, and let's make every minute count!
When the world went into lockdown, our industry faced a tidal wave of change, shifting from the familiarity of physical spaces to the uncharted waters of virtual events. I had the pleasure of sitting down with Heidi and John, the trailblazing 'room parents' from the Age of Conversation Summit, to relive our collective leap into the digital realm. We swap stories of early Zoom fumbles and unexpected triumphs, embracing each twist in the road with a spirit of camaraderie. Heidi, who never imagined a career in conference planning, reveals the pivotal moments that reshaped her professional journey, and together we toast to the indomitable spirit that sparked drive-by parties and tech-powered togetherness.
Fast forward to today, where webinars are the new front-runners, serving as tantalizing appetizers or reflective postscripts to live events, while the anticipated surge in hybrid events has simmered down. My own adventure with Club EG, fueled by dreams of Croatian coastlines and the pioneering work of Liz and Nicole, underscores how personal landmarks can weave into the fabric of our professional lives. Their inventive approaches to events—like merging nuptials with networking—have not only redefined industry norms but also deepened the bonds within our network. Tune in for an exploration of how past lessons continue to illuminate our paths and why embracing innovation is the heartbeat of event planning's future.
Unlock the power of community-driven growth with Rachel and Stefan from Snöball, the trailblazers in event marketing. Amidst a snow-kissed Montreal scene, we explore the game-changing strategies that Snöball brings to the table, transforming Club Ichi Telethon's membership drives and event promotions into a bustling hub of over 450 enthusiastic registrants. It's not just about reaching out—it's about creating a movement that everyone wants to be a part of before they even know they do, encapsulating the essence of 'preemptive FOMO'.
In this lively discussion, our guests share their passion for the boundless potential that Snöball's platform offers, from tracking referrals to stoking the flames of excitement for Club EG's exclusive insider opportunities. They also unveil the charming origins of Snowball's name, a fortuitous twist of fate that perfectly mirrors their vision. By harnessing the inherent trust within our own circles, Rachel and Stefan reveal how any community can witness profound growth and unshakeable engagement—all thanks to the magic of Snöball's referral mechanics. Join us for an episode packed with innovative ideas and infectious energy that promises to leave you inspired and ready to set your own community ablaze with excitement.
Step into the arena of affection and ambition with us, Claire Forestier, as we orchestrate an unparalleled matchup of the heart and hustle in 'The Data Game.' Ever wondered what happens when the art of event marketing collides with the thrill of a dating show? That's exactly what unfolds when Courtney, the sharp-witted event manager, quizzes three dashing marketing maestros, each vying to become her ultimate business beau. With John's zest for marketing flair, Richard's unshakable business vows, and David's lead generation wizardry, sparks fly in this playful quest for corporate-courtship perfection.
Hang onto your headsets for the grand finale that's as suspenseful as it is charming. One bachelor's blend of business acumen and possibly a touch of romance sweeps Courtney off her feet, signaling the start of a promising partnership that could very well lead to a merger of hearts and strategies. As confetti cannons of congratulations go off, join us in cheering on the winning pitch that captivated our event manager's professional (and maybe personal) heart. Don't forget to pencil us in for next year's update; after all, every great campaign deserves a sequel. Will there be boardroom bliss or marketing mishaps? Tune in to find out if our prognostications of productivity—and perhaps passion—come to pass.
Discover the art of crafting a successful event as corporate event planning mavens Nicola, Richard, and Alexandra reveal their playbook for flawless execution and attendee engagement. Step inside the strategic minds that orchestrate proprietary events, aligning sales teams without overshadowing the guest experience. From precise budgeting moves that guarantee impact with every dollar to fostering connections that buzz with potential, this episode is your backstage pass to innovative event design. And if you think you've heard it all, our guests toss in their personal stories from the trenches, sharing the wisdom only years of experience can buy.
We're flipping the script on traditional success metrics, as real-time feedback and attendee joy become the new gold standard in the event industry. Learn how AI is transforming the game, giving professionals like us the power to tweak event narratives on the spot. Moreover, get the inside scoop on cost-cutting tactics that don't skimp on quality – think vegetarian spreads and a hard pass on forgettable swag. Wrapping up, you won't want to miss the good-natured ribbing over Richard's gift-wrapping escapades. Tune in for a session of insights and laughter that promises to shape the way you think about corporate events.
A conversation with corporate event professionals about the state of attendance in industry events and how we're replacing the top of funnel losses that came from pulling back on 3rd party trade shows. What's the new demand gen plan?
We've all had that comedian or entertainer that just didn't jive with our clients. In this continuing conversation with Liz and Mike Duseberg they discuss ensuring that the business purpose comes first when hiring corporate entertainment.
Shared experiences drive trust and connection and keep the environment business-ready. The right talent can make the right connections count.
Join Liz as she chats with professional magician and corporate entertainer Mike Duseberg to explore how to use magic and entertainment as top-of-funnel engagement at tradeshows, and how to use comedy and entertainment as bottom-of-the-funnel relationship-building at hospitality events.
Mike is living proof that entertainment is strategic!
We're joined by Dave Stevens, author of the white paper "Increase ROI by Increasing Wellness" to discuss how wellness impacts your event program's ROI.
White Paper written in collaboration by:
Ariadni Pereira and Tanya Andrade, Olympian Meetings
Rachelle Soper, M.D., Nutrition by Physician
David T Stevens, Alation
Read the whole report here:
https://www.prevuemeetings.com/wp-content/uploads/2022/03/Wellness_WhitePaper_2022.pdf
We chat with Dave Stevens about his newly-released White Paper "Increase ROI by Increasing Wellness," which we dubbed in the podcast as "Return on Wellness."
White Paper written in collaboration by:
Ariadni Pereira and Tanya Andrade, Olympian Meetings
Rachelle Soper, M.D., Nutrition by Physician
David T Stevens, Alation
Read the whole report here:
https://www.prevuemeetings.com/wp-content/uploads/2022/03/Wellness_WhitePaper_2022.pdf
We're joined by Dave Stevens, author of the white paper "Increase ROI by Increasing Wellness" to discuss how wellness impacts your event program's ROI. Dave leads us through the quickest way to get your attendees up and moving for more brainflow that leads to better content retention.
White Paper written in collaboration by:
Ariadni Pereira and Tanya Andrade, Olympian Meetings
Rachelle Soper, M.D., Nutrition by Physician
David T Stevens, Alation
Read the whole report here:
https://www.prevuemeetings.com/wp-content/uploads/2022/03/Wellness_WhitePaper_2022.pdf
We're joined by Dave Stevens, author of the white paper "Increase ROI by Increasing Wellness" to discuss how wellness impacts your event program's ROI. Dave explains the third pillar of meeting wellness: Meals.
White Paper written in collaboration by:
Ariadni Pereira and Tanya Andrade, Olympian Meetings
Rachelle Soper, M.D., Nutrition by Physician
David T Stevens, Alation
Read the whole report here:
https://www.prevuemeetings.com/wp-content/uploads/2022/03/Wellness_WhitePaper_2022.pdf
What is needed to drive community on social media? An attractive character? Community Factory Co-Founder, Liz Lathan, sits down with a brand marketer and gets the inside scoop of one of the elements required to grow your community online and in person.