Purpose 'n Clarity with Petri Kajander: Recent Episodes
Petri Kajander
We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies.
We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.
You can find more information at www.purposenclarity.com.
Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?
What to do when you feel that you cannot move forward or even black pilled with your decisions?
The things that make going further pointless and waste of time. What are your opportunity costs?
How's your case looking vis-a-vis other investment options at the moment? Brutally honest overview may save you time and effort, and you can make corrections accordingly.
When is a crowdfunding campaign a good choice for fundraising? What are the options, ways and important aspects to keep in mind?
How to avoid getting scammed or avoiding bad actors that are really convincing and highly recommended by others?
When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?
Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.
How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?
How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?
Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.
The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing something else instead?
How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.
When was the last time you checked your company website or contacted as a potential buyer via your marketing channels?
Actions speak louder than words. How far are you aiming at and how do you consider the consequences of your actions?
The qualities and skills that you can observe in successful startup founders.
I also mentioned this thread in the episode: https://twitter.com/jarridvtingle/status/1574785414623264769.
Does the total user experience reflect company values, product quality and service level?
Storytelling is part of any good presentation. How should you approach the investor presentation material?
Why you should shop around, establish criteria and consider carefully who qualifies as your investor.
How's your company's moral stance? Can you be the leader and make hard decisions when needed?
When do you need to drop everything and move fast? Your moral stance and proactive actions are tested in exceptional times. The last days have demonstrated that our assumptions can change in a few hours.
How do you cope with all the ups and downs of startup life? Ideas about balancing your entrepreneurial life.
What happens when you do a large marketing campaign and spend most of your budget on it? There are alternative ways to get your traction.
What to do when there’s more work to be done than the budget for high-profile recruits? Changing the way you recruit and task your workflows can unlock new possibilities.
When your company grows, you need different methods, skills and people to make it happen. Your leadership style and focus need to change, too.
What do you do when your high hopes are not materialising in business relationships and negotiations? How to cope with unfair situations?
Why it’s easier to fine-tune your product than start delivering to customers? The dilemma of feeling uncomfortable but still shipping your product.
The path of building your company is full of obstacles. Most of them are challenges, even though it may feel like you’re facing the impossible.
Who is Petri? He explains how he works with startups and what is his method of building growth companies. You can find more about him in his website: www.petrikajander.com.
What is clarity and how does it help in your business? Petri talks about how to get better with your decision-making.
Why does your company exist? What are the advantages of having a clearly defined purpose? What’s the difference between mercenary and missionary founders?
This episode is jam-packed with meaningfulness, but it may also tickle you to dive deeper into the topic.