Behind the Fluff: Recent Episodes
internationalbunch
How often have you heard marketing referred to as fluffy? If only they knew what was really behind the fluff! We're here to keep marketing connected and power progression. Join us for hot topical discussions in the scholarly and academic communications community. You'll also find it home of our #Donein60Seconds podcast series. Have an idea for what we should cover - get in touch! team@internationalbunch.com
We're so excited to have a new team member joining The International Bunch (IB) to cover maternity leave to ensure continued support. Davina is our new Marketing Specialist and will be covering Pamela and Emma while they are on maternity leave. She brings a fantastic wealth of experience - find out more about her following her first week in her new role.
Explore full transcript and links: https://www.internationalbunch.com/post/davina-bhanabhai-joins-the-international-bunch
Like most industries, ours moves fast, and it’s not just trends marketers need to keep up with. To stay relevant and competitive, it’s essential that we invest in ourselves by learning new and enhancing existing skills, regardless of career stage.
Join Hannah as she dives into the importance of upskilling and reskilling in our dynamic industry.
Explore full transcript and links: https://www.internationalbunch.com/post/upskilling-reskilling-to-stay-relevant-in-a-dynamic-world
Discover the latest in scholarly publishing and marketing with our monthly industry news update.
Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-may-2024-a-look-back-at-the-latest-news
Join Hannah as she explores some of the highlights of University Press Redux 2024.
Explore full transcript and links: https://www.internationalbunch.com/post/embracing-collaboration-at-university-press-redux-2024
How does a brand continue to engage and position itself to such a diverse user base?
Join Lou as she explores the post-digital world, generative vs regenerative AI, and how you can stay agile in a constantly changing technology landscape.
Explore full transcript and links: https://www.internationalbunch.com/post/staying-relevant-while-living-in-a-post-digital-world
What's been happening in marketing and schol comms over the past month? Join Emma for the latest news across our ever changing industry!
Explore transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-april-2024-a-look-back-at-the-latest-news
Hannah's coming to her first event as Director of Marketing Success at The International Bunch.
Make sure you say hi!
Explore full transcript and links: https://www.internationalbunch.com/post/meet-hannah-at-redux2024
You read that right - Hannah Baldwin is joining our team!
Learn all about our new Director of Marketing Success in her blog post.
Explore links and transcript: https://www.internationalbunch.com/post/hannah-baldwin-joins-the-international-bunch
What's been happening in marketing and scholcomms over the past month? Discover the latest news from Megan in this month's news update.
Explore full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-march-2024
Join data and accessibility expert Will Awad in this guest post to learn more about the European Accessibility Act (EAA).
Explore full transcript and links: https://www.internationalbunch.com/post/are-you-compliant-with-the-european-accessibility-act-the-2025-deadline-is-fast-approaching
Audio credited to Irina Kara.
More accessible content means improved engagement - a no-brainer, right?
So why do we have poor adoption of ALT text across the publishing industry - specifically in social media?How can you write high quality ALT text? Join Lou for a deep dive in this episode.
Explore full transcript and links: https://www.internationalbunch.com/post/only-25-of-publishers-use-alt-text-in-social-media
Learn from the experts. Discover the people behind marketing in our industry.
Christina Emery joins us in discussing what being a marketer at Springer Nature is like.
Explore full transcript and links: https://www.internationalbunch.com/post/a-day-in-the-life-of-a-marketer-christina-emery
There are many great things about our industry, but the most incredible part is the people in it. We’re so lucky to work with so many exceptional people in our industry every day.
Join some of the great women in our industry as they share insights on lessons learned, career advice, who inspires them and top tips.
Explore full episode and transcripts: https://www.internationalbunch.com/post/celebrating-international-women-s-day-from-across-our-industry
Discover the latest in marketing and scholarly communications from February 2024 including:
- the international journal Early Warning List
- changes to Clarivate Impact Factor category rankings
- sign ups for Bluesky opening to the general public
- the latest news on marketing team skills gaps
...and more.
Explore full transcript and links: https://www.internationalbunch.com/post/what-was-hot-in-february-2024-a-look-back-at-the-latest-news
Market segmentation is, for many marketers, an essential part of marketing success. But is it truly ethical?
Guest writer Tamilore Adeoye shares some insights into the ethics of market segmentation. Our CEO Lou mentors Tamilore through The Freelance Coalition for Developing Countries. Tamilore is based in Lagos, Nigeria and is a budding copywriter and student.
Explore full transcript and links: https://www.internationalbunch.com/post/the-ethics-of-market-segmentation
Your time is precious - we know you love to stay up to date and get all the important news and resources - all in one place. Replacing our weekly round-up, our new monthly update brings you the best from across the industry. Explore the full transcript and links: https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-january-2024
Find out in Sharnie’s own words about her new role as Inclusivity and Operations Manager, her experiences with a bilateral cleft lip and palate and the importance of DEIA.
Explore the full transcript and links: https://www.internationalbunch.com/post/howiamprioritizingdeiaatworkandimplementingitacrossasmallorganization
Discover the latest news in marketing and scholarly communications, including:
- Website owners have been reporting a bug where Google has been de-ranking websites from search results throughout the weekend, only to be restored to normal on Monday
- TikTok has been spotted testing 30 minute long uploads.
...and more.
Explore full transcript and links: https://www.internationalbunch.com/post/12-26-january-marketing-and-scholcomms-news-round-up
How can you stay up to date with ever evolving industry trends, while catching up with industry colleagues? Check out some of the key scholarly publishing events we might be attending and following throughout 2024 in this podcast episode.
Explore transcript and links: https://www.internationalbunch.com/post/8-exciting-scholarly-publishing-events-to-look-forward-to-in-2024
Is AI the key to worker productivity? OpenAI has announced a new product, ChatGPT Team, designed to be a collaborative workspace designed to improve worker productivity; A recent study has shown that 75% of consumers are concerned about fake reviews; Third-party cookies are being restricted in 2024. Right now, Google is offering reduced depreciation trials for sites that have functionality problems. Search Engine Journal shares more.
Discover news like this and more in this week's marketing and scholcomms news round up.
Explore the full transcript on our website.
We keep up to date with developments and make sure we are experts in our industry, so we can help you to stay informed. We’re helping you to stay up to date this year through regular blog posts, and today, with a deep dive into the trends likely to play a huge role in marketing this year.
Explore some of the key trends in 2024 to elevate your marketing over the next 12 months.
The LSE Impact Blog explores how interactive dashboards may be key to improving quantitative research accessibility and impact; Hubspot shares how you can harness search engine marketing in 2024; The Scholarly Kitchen shares its highlights from 2023 in a blog post.
Discover news like this and more in this week's marketing and scholcomms news round up.
Explore the transcript on our website.
What good is an idea if it can't be shared? Sharing knowledge, experience and practices means we can help to shape and support the community we work in. Find out how this approach informs the way we work with the scholarly community, and will shape our plans for 2024.
Explore the full transcript and links: https://www.internationalbunch.com/post/be-empowered-in-2024-inspiring-meaningful-support-for-the-scholarly-communications-industry
Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
Explore the full transcript and links: https://www.internationalbunch.com/post/22-29decembermarketingandscholcommsnewsroundup
Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
Explore the full transcript and links: https://www.internationalbunch.com/post/15-22-december-marketing-and-scholcomms-news-round-up
It’s hard to believe another year is almost over. 2023 has shot by almost in the blink of an eye, and has certainly been one to remember for us. We’ve had new hires, team meetups and more. We’ve also had the pleasure of working with our wonderful existing and returning clients throughout this year.
Explore the full transcript and links: https://www.internationalbunch.com/post/another-year-another-lesson-what-have-we-learned-in-2023-our-year-in-review
Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
Explore the full transcript and links: https://www.internationalbunch.com/post/8-15-december-marketing-and-scholcomms-news-round-up
How can you enrich your scholarly publishing knowledge? Discover our comprehensive list of scholarly publishing terms to stay in the know with industry terminology.
Explore the full transcript and links: https://www.internationalbunch.com/post/key-scholarly-publishing-terms-your-ultimate-guide
Welcome to our handpicked selection of marketing and scholcomms news from the past week.
Explore the full transcript and links: https://www.internationalbunch.com/post/1-8-december-marketing-and-scholcomms-news-round-up
How can you make your content more accessible? Discover our top tips and hints for making your content accessible and inclusive to your entire audience.
Explore the full transcript and links: https://www.internationalbunch.com/post/top-tips-for-creating-accessible-content
The Open Science Charter has been launched by the Frontiers Research Foundation, urging worldwide adoption of open access; research from ITV and System1 has unveiled that environmental messaging does not impact how effective an advertisement is; Writefull, an ‘AI-based academic language service,’ has been acquired by Digital Science.
Explore news like this and more in our latest marketing and scholcomms news round up.
Discover the full transcript and links: https://www.internationalbunch.com/post/22-november-1-december-marketing-and-scholcomms-news-round-up
Paper mills create opportunities for falsified and plagiarised research on an industrial scale. Over the past two decades, more than 400,000 research articles have been published with strong textual similarities to known studies produced by paper mills.
Join us to learn how paper mills are utilizing language models and what is being done to combat this.
Explore the full transcript and links: https://www.internationalbunch.com/post/understanding-and-combatting-false-research-how-are-language-models-featuring-in-the-fight-against
Bing has recently implemented AI to help write custom search snippets; Jisc is hosting a webinar to explore AI in libraries; the LIBER Annual Conference has now opened Call for Proposals for the 53rd edition taking place next year.
Explore this and other marketing and scholcomms news in this week's news round up.
Discover the whole transcript on our website.
As a remote team, we always cherish the moments we get to spend together. In September 2023, we met as a whole team in person at the ALPSP conference for the first time.
This time, we joined our CEO Lou Peck on the beautiful Gower Peninsula to enjoy some food, a good catch up, the wonderful rainy weather of South Wales and the chance to take some fun new photos for our website.
Discover what we got up to in our Wales trip!
Explore full transcript and links: https://www.internationalbunch.com/post/the-international-bunch-team-explore-the-sea-and-sights-of-swansea
Whether you are a marketer, researcher, or librarian, understanding the ROI of events can help determine the effectiveness of your marketing campaigns and justify event spend.
Explore the full transcript and links: Measuring the ROI of events: an ultimate guide (internationalbunch.com)
91% of consumers refuse to buy from brands who have intrusive ads; Hubspot shares its tips on how to start your podcast on Spotify for free; Waitrose explains the thought process behind its 2023 Christmas ad.
Discover more news like this in our latest marketing and scholcomms news round up.
Explore the full transcript and links on our website: https://www.internationalbunch.com/post/27-october-3-november-marketing-and-scholcomms-news-round-up
We’re so excited to announce a new member to The International Bunch Team. Rowan has joined us as our new in house Copyeditor and Sensitivity Specialist. We catch up with Rowan following their first week in their role in this podcast.
Explore full transcript and links: https://www.internationalbunch.com/post/rowan-pierce-joins-the-international-bunch
Read on to discover a whirlwind tour of our top tips for building authentic connections and marketing an academic journal in a way that is sustainable.
Explore the full transcript and links: Marketing an academic journal – quick top tips for new or small presses (internationalbunch.com)
Wider access to trusted, quality research is essential for a more open, inclusive future. Open access publishing, part of the wider open research and open scholarship movements, ensures research can be discovered, read, and acted upon globally.
Explore the full transcript and links: Busting open access publishing myths for Open Access Week 2023: discover the truth about OA (internationalbunch.com)
The urgency of the climate crisis has not gone unnoticed by marketing companies worldwide. Across the globe, marketers are finding innovative and impactful ways to reduce their carbon footprint and have a positive impact on the environment. Join us to explore the strategies adopted by various marketing companies to lower their carbon emissions, with real-world examples.
Explore full transcript and links: https://www.internationalbunch.com/post/a-green-revolution-discover-the-marketing-companies-pioneering-sustainable-practices
Join us in this podcast for Mental Health Day 2023 to discover more about statistics on mental health in the workplace and how sharing your story can play a significant role in helping combat mental health troubles.
(Trigger warning: this podcast contains a discussion of mental health and references to death and suicide.)
Discover the full transcript on our website.
Read on to discover our round-up of some of the great libraries that are crushing it on social media.
Explore the full transcript and links: https://www.internationalbunch.com/post/social-media-superstars-check-out-these-library-accounts-during-libraries-week
Is the scholarly publishing ecosystem equipped for open peer review? How are publishers embracing open peer review? Discover the basics of open peer review, its evolution and our key insights in this blog for Peer Review Week 2023.
Explore the full transcript and links: Peer Review Week 2023: Is scholarly publishing prepared for open peer review? (internationalbunch.com)
Does the rebrand of Twitter to X mark the end of the platform as we know it? Discover insights from Sian Harris in this podcast episode.
Explore transcript and links: https://www.internationalbunch.com/post/x-marks-the-spot-or-does-it-mark-the-end
It’s that time of the year again – the ALPSP conference has just finished. What did we learn from the conference?
Explore the full transcript and links: ALPSP 2023 - discover our highlights (internationalbunch.com)
How does sensitivity reading impact inclusivity and diversity in research?
Explore top tips in this post from Director of Content and Research, Megan Taylor.
Explore the full transcript and links: The role of sensitivity readers in academic publishing (internationalbunch.com)
We are excited to be attending ALPSP 2023 and looking forward to seeing lots of our clients, partners and industry colleagues.
Explore the full transcript: Join us for a fun Manchester walking tour at ALPSP 2023 (internationalbunch.com)
Artificial intelligence (AI) has accelerated at light speed in recent years. It has won at a state fair, is being trialled in courts of law and has even assisted with writing academic papers - though not all academics approve.
If you look at social media now, AI is everywhere. People are discussing AI's impact on creating marketing content.
So, how are AI content creation tools affecting marketing and scholarly communications? Let's find out.
Explore the full transcript and links: AI generated content: what does it mean for marketers? (internationalbunch.com)
A diverse and inclusive workforce is vital to creating a thriving scholarly communications community. Is the scholarly communications community where it should be regarding Diversity, Equity, Inclusion and Accessibility (DEIA)?
Explore the full transcript and links: #PrideMonth2023: LGBTQ+ DEIA - the current scholarly communications landscape (internationalbunch.com)
Jude, who is part of Gen Z, shares his insights into the language differences between Gen Zs and Millennials.
Explore the full transcript and links: From fleek to lit: a look at the lexicon of the next generation (internationalbunch.com)
We were thrilled to attend the research and scholarly publishing forum at London Book Fair this year, which provided rich exploration into several hot topics in academic publishing.
Explore the full transcript and links: London Book Fair 2023: scholarly publishing highlights (internationalbunch.com)
Want to find the best marketing event for your budget? T&E slashed, and you're just looking at how you can upskill and be inspired without leaving the office? Well, aside from checking out all our fab resources, we've pulled together a list of marketing events to look out for in 2023.
Explore the full transcript and links: https://www.internationalbunch.com/post/top-marketing-events-to-watch-out-for-in-2023
Regardless of what you do, you should always be thinking about accessibility and inclusive practices. This post gives you insight into the legal landscape and which leading legal experts are inspiring change.
The digital realm has transformed the world in immeasurable ways since the dawn of the world wide web. Digital platforms and their content play a significant part in daily lives. To not have access is akin to a lack of food and water. It starves the very essence of one’s being and results in a technological famine.
Despite the rapid innovations that continue to transform digital realms, the majority of these platforms, and their respective digital content, are not accessible to a significant demographic: people with disabilities.
Explore the full transcript and links: Disability rights are human rights: improving digital accessibility in law (internationalbunch.com)
Our clients have been asking us about Mastodon, so we thought we would share some research. Join Lou and help decide whether you need to include Mastodon in your social strategy to connect with researchers.
All research sources, transcription and additional reading are available on our blog post:
https://www.internationalbunch.com/post/mastodon-versus-twitter-is-this-the-research-community-s-new-digital-town-square
Join Lou in conversation with the excellent Nicola Ramsey, senior publishing executive in the industry. Nicola talks with us about:
- her favourite word ‘serendipity’
- her childhood dream of becoming an author and where her career path took her
- ensuring authors’ work receives the impact it deserves
- challenges of balancing work life with home life
- the best advice she has been given
- her favourite reads and podcasts
Links from the session (Amazon affiliate links may be used)
Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Serendipity
- Sweet Dreams (romance novels)
- John Kotter – Leading Change - https://www.amazon.co.uk/Leading-Change/dp/B004YQ843Q/ref=sr_1_1?crid=17Y6QIMFX0R0F&keywords=john+kotter+leading+change&qid=1664203647&sprefix=john+kotter+%2Caps%2C108&sr=8-1
- John Kotter – The 8 Steps for Leading Change - https://www.kotterinc.com/methodology/8-steps/
- John Kotter – Our Iceberg Is Melting - https://www.amazon.co.uk/Our-Iceberg-Melting-Succeeding-Conditions/dp/0230014208
- Kate Atkinson – A God in Ruins - https://www.amazon.co.uk/God-Ruins-Kate-Atkinson/dp/0316176508
- Kate Atkinson – Life After Life - https://www.amazon.co.uk/Life-After-global-bestseller-major/dp/1529177189/ref=sr_1_1?keywords=kate+atkinson+life+after+life&qid=1664204556&s=books&sprefix=kate+atkinson+life%2Cstripbooks%2C65&sr=1-1
- Meg Mason – Sorrow and Bliss - https://www.amazon.co.uk/Sorrow-Bliss-Meg-Mason/dp/1474622976
- Chris Warburton – The Staircase: The Real Story podcast - https://www.bbc.co.uk/sounds/brand/p0ccgwwn
- BBC – Obsessed With… podcast - https://www.bbc.co.uk/programmes/p0742833
- Kermode and Mayo’s Film Review podcast - https://podcasts.apple.com/gb/podcast/kermode-and-mayos-film-review/id73802698
First things first, as marketers we need to constantly adjust and change our marketing strategy specific to our audience. Join Lou in South Wales, with the office dogs mooching around the office, talking about the importance of storytelling in your tone of voice, and using approaches like Simon Sinek's Golden Circle and talking through industry examples from the Royal Society of Chemistry, Frontiers and Clarivate.
Explore the full transcript and links - https://www.internationalbunch.com/post/create-an-authentic-connection-with-your-target-audience
- Training courses - https://www.internationalbunch.com/training
- Check out our Incorporating inclusion blog post (https://www.internationalbunch.com/post/incorporate-inclusion-into-your-communications-strategy)
- The open marketing podcast with Katy Alexander and Simon Holt of Publishing Enabled - https://www.internationalbunch.com/post/openmarketing-podcast-in-conversation-with-katy-alexander-and-simon-holt-from-publishing-enabled
- Boost your copywriting skills with these formulas - https://www.internationalbunch.com/post/boost-your-copywriting-skills-with-these-formul
- How great leaders inspire action, Simon Sinek TED talk - https://youtu.be/qp0HIF3SfI4
- How can your localized marketing strategy help you connect with customers? Check out our blog post - https://www.internationalbunch.com/post/how-can-your-localized-marketing-strategy-help-you-connect-with-customers
- Fundamental Questions Elemental Answers - https://www.rsc.org/campaigns/m/m19/fundamental-questions-elemental-answers/
Join Lou in conversation with Sab Samuel, AKA storytelling drag queen Aida H Dee. Sab founded Drag Queen Story Hour UK to inspire children to be whoever they want to be, in a safe space - the library. Sab tours with other drag queens, providing fun and interactive kids shows in libraries across the UK reading stories to children while teaching inclusivity.
Sab talks with us for #PrideMonth about:
- the importance of having diverse role models
- examples of drag throughout history and culture
- identity loss and respecting the way others identify
- the challenges of being a storytelling drag queen including dealing with trolling
- an inspiring story showing the impact of the storytelling
Resources
- Drag Queen Story Hour UK - https://www.dragqueenstoryhour.co.uk/
- Safeguarding policy - https://www.dragqueenstoryhour.co.uk/_files/ugd/45d42a_1fdf094b952d412e9718928dcdc3b9fc.pdf
- Drag Queen Story Hour Isn’t Going Anywhere — But It’s Getting Serious About Safety - https://www.rollingstone.com/culture/culture-news/drag-queen-story-hour-proud-boy-safety-1368900/
- Bristol library service defends hosting Drag Queen Story Hour UK - https://www.bristolworld.com/news/drag-queen-story-hour-bristol-library-service-defends-hosting-summer-tour-3703172
- Drag queen doxxed and threatened with crucifixion by Mumsnet users all because she wanted to read books to children - https://www.pinknews.co.uk/2020/06/23/drag-queen-story-hour-uk-aida-h-dee-sab-samuel-leeds-city-council-sarah-field-mumsnet/
- BBC News Story - Drag queen act for kids goes on despite hate mail - https://www.bbc.co.uk/news/uk-england-oxfordshire-60939344
- BBC News Story - Children's Drag Queen Story Hour UK event cancelled 'over' hate comments - https://www.bbc.co.uk/news/uk-england-leeds-53164255
Join Lou, with her husky tones, outside in South Wales with tractors going past as she talks through insights we have learnt along the way about China. We are no experts, but we hope this will at least be useful.
Explore the full transcript and links - https://www.internationalbunch.com/post/how-well-do-you-understand-researchers-in-china
How successful has your marketing strategy been in China? Discover tips and hints on what you can do to break into the market, improve your processes and expand your reach with Andrew Smith, Global Product and Marketing Director at The Charlesworth Group.
Join us in the next entry to our #OpenMarketing episode from our Behind the Fluff podcast as we discuss:
- The importance of developing a localized and bespoke strategy for China
- The push to increase the size of the domestic Chinese STM publishing market and publish more papers in domestic journals
- WeChat as a prerequisite to being in the Chinese market and raising your brand profile
- The success of short videos and live streaming in China
- Creating an authentic brand presence within China and linking it back to great content
OpenMarketing
- Transcription - https://www.internationalbunch.com/blog/categories/open-marketing
- Be inspired - https://www.internationalbunch.com/beinspired
- Andrew Smith on LinkedIn – https://www.linkedin.com/in/andrew-smith-081a2412/
- The Charlesworth Group WeChat Gateway – https://cwbot.com.cn/
- The Charlesworth Group WeChat Account Management Services – https://www.cwrepresentation.com/WeChat
- ALPSP Blog: “Spotlight on the Charlesworth WeChat Gateway” – https://blog.alpsp.org/2020/08/spotlight-on-charlesworth-wechat.html
What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast).
Join Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant. Suzanne talks with us about:
- her favourite (two!) words ‘summer afternoon’
- life since retiring and focusing on internal growth
- her career path in book publishing and how she got to where she is today
- the challenges of moving from a product role to a general management role
- the importance of spending time with your customer or client
- the best advice she has been given
- her favourite reads and podcast
Links from the session (Amazon affiliate links may be used)
Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Summer Afternoon
- Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown – https://www.amazon.co.uk/Dare-Lead-Brave-Conversations-Hearts/dp/1785042149
- How To Be an Antiracist by Ibram X. Kendi – https://www.amazon.co.uk/How-Be-Antiracist-Ibram-Kendi/dp/1847925995
- Lean In: Women, Work, and the Will to Lead by Sherly Sandberg – https://www.amazon.co.uk/Lean-Women-Work-Will-Lead/dp/0753541629
- On Being podcast by Krista Tippett – https://onbeing.org/series/podcast/
Join Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions for the publishing industry. Paula talks with us about:
- her favourite word 'myriad' and how it inspires positivity for her
- how she has discovered podcasts and the breadth of knowledge they can cover
- the small joys in life – running and cake!
- Inspirational leaders who focus on helping junior staff find their voice
- how her early career in psychology shaped her experiences and skills
- taking skills she had developed in internal roles and applying them to the challenge of becoming a CEO
- the challenges and opportunities of being a female leader in the technology industry
Links from the session (Amazon affiliate links may be used)
Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Myriad
- Today in Focus podcast by The Guardian – https://www.theguardian.com/news/series/todayinfocus
- Subtract: The Untapped Science of Less by Leidy Klotz – https://www.amazon.co.uk/Subtract-Untapped-Science-Leidy-Klotz/dp/1250249864
- The Idiot by Fyodor Dostoyevsky – https://www.amazon.co.uk/Idiot-Penguin-Classics-Fyodor-Dostoyevsky/dp/014044792X
- Girl, Woman, Other by Bernardine Evaristo – https://www.amazon.co.uk/Girl-Woman-Other-WINNER-BOOKER/dp/0241984998
- Mr Loverman by Bernardine Evaristo – https://www.amazon.co.uk/Mr-Loverman-Bernardine-Evaristo/dp/0241145783
- Blonde Roots by Bernardine Evaristo – https://www.amazon.co.uk/Blonde-Roots-Bernardine-Evaristo/dp/0141031522
- Soul Tourists by Bernardine Evaristo – https://www.amazon.co.uk/Soul-Tourists-Bernardine-Evaristo/dp/0140297820
Join Lou in a conversation with Pat Malone, a senior marketing lead in strategic marketing, including market planning, brand strategy, digital marketing, and demand generation. Pat Malone talks about:
- her favourite word 'imagination' and of it in challenging circumstances
- the benefits of reducing ‘busyness’ and appreciating a slower pace
- her favourite creative inspirations – including Dr. Seuss and Shrek!
- how living during a pandemic has brought home the significance of resilience in many forms
- marketing as a way to use creative skills but also practice analytical thinking
- how sometimes what you project on the outside is different to the self-doubt you might feel on the inside
Links from the session (Amazon affiliate links may be used)
Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Imagination
- Start with Why, Simon Sinek - https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/B09J5FTXCS/ref=sr_1_1?adgrpid=120341255739&gclid=Cj0KCQiA9OiPBhCOARIsAI0y71DPfCsChomM2YgdtjyCjK4XreoIRZn7jIE2NXpjOg1vWnT4ttNhCvoaAkTKEALw_wcB&hvadid=510722158070&hvdev=c&hvlocphy=1007460&hvnetw=g&hvqmt=e&hvrand=4143831796350564001&hvtargid=kwd-296960221096&hydadcr=18496_1817308&keywords=start+with+why+by+simon+sinek&qid=1643832201&sr=8-1
- The Five Dysfunctions of a Team, Patrick Lencioni - https://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Fable/dp/B002SQ2ZFC/ref=sr_1_1?crid=1SJ9LTX2EC5GD&keywords=The+Five+Dysfunctions+of+a+Team&qid=1643832294&s=audible&sprefix=the+five+dysfunctions+of+a+team%2Caudible%2C60&sr=1-1
- This Is Marketing, Seth Godin - https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/B07JZCTC78/ref=sr_1_1?crid=1J8EPZ5E2AEU1&keywords=This+Is+Marketing%2C+Seth+Godin&qid=1643832446&s=audible&sprefix=this+is+marketing+seth+godin+%2Caudible%2C54&sr=1-1
- Arianna Huffington, Thrive Global - https://thriveglobal.com/authors/arianna-huffington/
- Huffington Post - https://www.nytimes.com/topic/organization/the-huffington-post
- Josh Linkner - https://joshlinkner.com/
- French and Saunders - Titting About - https://www.audible.co.uk/pd/French-Saunders-Titting-About-Podcast/B08JHCBZXB
Join Lou in a conversation with Rachel Fadlon, an excellent marketing industry director. Rachel talks with us about:
- her favourite word 'shenanigans'
- taking a rare advantage of family time that the pandemic created
- her career working through different cultures and countries
- the importance of transferable marketing skills across sectors
- inspirational leaders in marketing
- being brave and trying something new
- the best advice she has ever been given
- marketing hints and tips
Links from the session (Amazon affiliate links may be used)
Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Shenanigans
The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson https://www.amazon.co.uk/Medici-Effect-Preface-Discussion-Guide/dp/1633692949/ref=sr_1_1?crid=1LYPA35FAKW3H&keywords=The+Medici+Effect+by+Frans+Johansson&qid=1642757927&sprefix=the+medici+effect+by+frans+johansson%2Caps%2C47&sr=8-1
Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo https://jayacunzo.com/break-the-wheel
Unthinkable podcast by Jay Acunzo https://jayacunzo.com/unthinkable-podcast
Jay Acunzo Newsletter - https://jayacunzo.com/newsletter
Join Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology, product brand, and digital marketing.
Santa talks with us about:
- her favourite word 'serendipity'
- her love of family and how her parents have inspired her
- her career with the likes of Thomson and British Standards Institution
- the importance of two way clear communication
- progressing and nurturing talent in teams
- understanding the needs of your stakeholders and managing expectations - focus on the people
- marketing technology (MarTech)
- the best advice she has been given
- her favourite reads and podcasts
Links from the session (Amazon affiliate links may be used)
- Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
- Be inspired - https://www.internationalbunch.com/beinspired
-
IntBunchWordOfTheDay - Serendipity
- Smart Insights - https://www.smartinsights.com/blog/
- Digital Doughnut - https://www.digitaldoughnut.com/resources
- Jakob Nielsen blog posts - https://www.nngroup.com/articles/
- Zoe Loveland podcast - https://youtu.be/SHgQ5zxOx7A
- Write to Sell, Andy Maslen - https://www.amazon.co.uk/Write-Sell-Ultimate-Guide-Copywriting-ebook/dp/B081PPBGDH/ref=sr_1_1?crid=22JUZ11073ACY&keywords=Write+to+Sell%22+by+Andy+Maslen&qid=1642596759&sprefix=write+to+sell+by+andy+maslen%2Caps%2C58&sr=8-1
- Digital Leadership, Sofie Sandell - https://www.amazon.co.uk/Digital-Leadership-Creativity-Business-Results/dp/1780356943/ref=sr_1_1?crid=1HGPIWIY2J7Q5&keywords=Digital+Leadership+sofie&qid=1642596831&sprefix=digital+leadership+sofie%2Caps%2C44&sr=8-1
- Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, David Meerman Scott - https://www.amazon.co.uk/Cashing-Content-Innovative-Marketers-Information-ebook/dp/B00I54CPV0/ref=sr_1_1?crid=1YP6NG1IYX59O&keywords=Cashing+in+with+Content&qid=1642596895&sprefix=cashing+in+with+content%2Caps%2C61&sr=8-1
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series), Alexander Osterwalder and Yves Pigneur - https://www.amazon.co.uk/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?crid=121BNX3FCJQRR&keywords=Business+Model+Generation&qid=1642596975&sprefix=business+model+generation%2Caps%2C51&sr=8-1
Join Lou in a conversation with Juliet Harrison, a senior industry publishing professional. Juliet talks with us about:
- her favourite word 'schadenfreude'
- her love of theatre
- being resilient and juggling work-life with family
- her career path in academic publishing and how she got to where she is today
- tips about continuing to develop and adapt to changing environments
- the best advice she has been given
- a little bit of Yorkshire thrown in for good measure
- her favourite reads and podcasts
Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Schadenfreude
Louis Theroux and Jon Ronson - https://www.bbc.co.uk/sounds/play/m000hw0b
The Secret History by Donna Tartt - https://www.amazon.co.uk/Secret-History-Donna-Tartt/dp/0140167773/ref=sr_1_1?crid=1YJ1CFNCEVHD7&keywords=The+Secret+History+by+Donna+Tartt&qid=1640169877&sprefix=the+secret+history+by+donna+tartt%2Caps%2C118&sr=8-1
A Little Life by Hanya Yanagihara - https://www.amazon.co.uk/Little-Life-Shortlisted-Booker-Prize-ebook/dp/B00UXKJ1HK/ref=sr_1_1?crid=1GDNMYZ0MYUEX&keywords=A+Little+Life+by+Hanya+Yanagihara&qid=1640170076&sprefix=a+little+life+by+hanya+yanagihara%2Caps%2C78&sr=8-1
High Sobriety by Alice King - https://www.amazon.co.uk/High-Sobriety-Confessions-Alice-King/dp/0752889559
A Million Little Pieces by James Frey - https://www.amazon.co.uk/Million-Little-Pieces-exploration-addiction-ebook/dp/B002VHI8T0/ref=sr_1_1?crid=36PYMIJ7XS9WI&keywords=A+Million+Little+Pieces+by+James+Frey&qid=1640170228&s=books&sprefix=a+million+little+pieces+by+james+frey%2Cstripbooks%2C52&sr=1-1
This American Life - https://www.thisamericanlife.org/
A Marriage Story - https://www.imdb.com/title/tt7653254/
Comfort Eating podcast with Grace Dent - https://www.theguardian.com/lifeandstyle/series/comforteatingwithgracedent
What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).
How accessible is your marketing? Discover real-life hints, tips and links from this insightful conversation with Katy and Simon from the community initiative Publishing Enabled. Explore as we discuss:
- Providing a safe space for people with a disability in the publishing industry
- Highlighting the positives that having a disability can have e.g. adaptable thinking
- Improving how we do marketing and how we think about communications
- Opportunities arising from COVID-19 – flexibility, acceptance and adaptability
- The need for buy-in at a senior leadership level for culture to change within an organization
- Tools to measure accessibility and what you should be thinking about and trying out for yourself
- The importance of providing information in different ways as people access and consume content in a variety of ways
- Digital marketing that lets us constantly test, tweak and improve what we’re doing
- Normalizing disability – the key to creating an inclusive culture
Links from the session (Amazon affiliate links may be used below)
- Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
- Be inspired - https://www.internationalbunch.com/beinspired
-
IntBunchWordOfTheDay - Laughter and Serendipity
- Incorporate inclusion into your communications masterclass and blog post - https://www.internationalbunch.com/post/incorporate-inclusion-into-your-communications-strategy
- The problem solvers you don't know about yet: valuing disability in the publishing industry - https://scholarlykitchen.sspnet.org/2019/07/29/guest-post-the-problem-solvers-you-dont-know-about-yet-valuing-disability-in-the-publishing-industry/
- Publishing Enabled LinkedIn page - https://www.linkedin.com/company/publishing-enabled/
- Web Accessibility Evaluation Tool - https://wave.webaim.org/
- UK Black Tech - https://ukblacktech.com/stock-photos/
- Data Wrappers - https://www.datawrapper.de/
- Read Aloud - https://chrome.google.com/webstore/detail/read-aloud-a-text-to-spee/hdhinadidafjejdhmfkjgnolgimiaplp?hl=en
- Reader View - https://chrome.google.com/webstore/detail/reader-view/ecabifbgmdmgdllomnfinbmaellmclnh/related?hl=en
What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together.
Explore our Behind the Fluff podcast (https://www.internationalbunch.com/podcast).
Join Lou in a conversation with Lisa Spicko, an industry VP of marketing. Lisa Spicko. Lisa is an industry VP and Lisa’s going to talk with us:
- about her love of all things awkward
- how rummaging through microfiche and microfilm planted the seed to her future career with libraries
- she’ll also talk with us about advice that she’d give to her earlier career-self about not taking things too seriously. “The older you get…you know the sun is going to rise tomorrow…everything’s going to be okay”
- that the giving of your time to mentor others is the greatest gift that you can give, the greatest currency
- how the pandemic has left her in awe of people’s ability to overcome all obstacles in order to put their families first
- and what words she will be taking back with her to the US from her time in Australia!
Links from the session (Amazon affiliate links may be used below)
Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Awkward
The Five Dysfunctions of Team by Patrick Lencioni - https://amzn.to/3xowCaq
The First 90 Days; Critical Success Strategies - https://amzn.to/3rUBKlr
How Women Rise - https://amzn.to/3CeCTZY
Adapt Lead Succeed blog - https://adaptleadsucceed.com/blog
Tignum Thoughts blog - https://tignum.com/tignum-thoughts.html
Missing colleagues' shoes blog post - https://adaptleadsucceed.com/blog/f/i-miss-3-d-colleagues-especially-their-feet
The STRAYAN Dictionary - https://amzn.to/2VimjrC
What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).
Join Lou in a conversation with Catherine Williams, an industry COO and past CMO. Catherine talks with us about:
- How a two-week internship at Penguin launched her career
- How she progressed through smaller societies to much larger organizations
- All about managing the team at Altmetrics that brings essential data to librarians and information managers that allows them to make smart decisions
- Why taking your time and learning from others is a more valuable experience than worrying that people think
- Why it is important to make sure you don't take on too much, professionally
- A love of historical podcasts
- The joys of a good travel guide collection
- How it's possible to spark inspiration in your team members
- The importance of adding value, being authentic and telling your company’s story
Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Snooze
You're Dead To Me podcast - https://www.bbc.co.uk/programmes/p07mdbhg/episodes/downloads
It Doesn't Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson - https://amzn.to/3d86hpI
Act Like a Leader, Think Like a Leader, Herminia Ibarra - https://amzn.to/3gS6AY3
Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds, Carmine Gallo - https://amzn.to/3zS2Wot
What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).
Join Lou in a conversation with Nathan Farrugia, an industry CEO, entrepreneur, business coach, author record-breaking athlete, TEDx speaker, Vistage owner, NED, and philanthropist. Nathan talks with us about:
- Working from a rooftop garden in lockdown
- Being inspired by children and their parents overcoming their challenges
- His incredible family and how they inspire him
- Looking for inspiration in the non-profit sector
- Having pride in your own achievements
- Driving forwards inclusive employment in Malta
- Accepting the good and the bad about being in a position of responsibility
- The importance of focusing your time to get the most out of it
- 27 marathons in 27 consecutive days in 27 countries
- Marketing is about connecting with people
- Asking for forgiveness rather than permission
Links from the session (Amazon affiliate links may be used below)
Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Aubergine
Xterra - https://www.xterraplanet.com/malta
Alonement podcast - https://www.alonement.com/alonement-podcast
A Million Steps, Nathan Farrugia - https://amzn.to/3iyDU7Q
The 7 Habits of Highly Effective People, Stephen Covey - https://amzn.to/3itAxio
The Miracle of Mindfulness, John Sackville, Thích Nhất Hạnh, et al - https://amzn.to/2RFi33m
Who Moved My Cheese, Dr Spencer Johnson - https://amzn.to/3pDwGRs
Conversational Intelligence, Judith Glaser - https://amzn.to/3zqLMOP
Thinking Fast and Slow, Daniel Kahneman - https://amzn.to/2TYrtb7
The Patterning Instinct, Jeremy Lent - https://amzn.to/3vd6vlN
Survival of the Fittest, Mike Stroud - https://amzn.to/3zgDyIF
Explorers: Tales of Endurance and Exploration - https://amzn.to/3czd1wB
Nathan Farrugia, LinkedIn - https://www.linkedin.com/in/nathanfarrugia/
What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).
Transcript including all the links to resources and tools - https://www.internationalbunch.com/post/new-google-page-experience-update-is-your-website-ready
Transcript with all links and quotes - https://www.internationalbunch.com/post/tiktok-tap-into-a-growing-community-with-our-top-tips-for-meaningful-marketing
Social Media Masterclass - https://www.youtube.com/watch?v=R_gn_82zcpg
Join Lou in a conversation with Mary Sauer-Games, an industry VP of Product Management. Discover all about the podcasts Mary has been enjoying on daily walks during lockdown, the inspirational frontlines of healthcare – including their determination and providing hope, progressive change in attitudes and working practices over the years, Michelle Obama’s amazing balancing skills and hatred of public speaking, Mary's passion for problem-solving and the importance of understanding your customers’ needs, and Jane Goodall and the power of persuasion.
Links from the session (Amazon affiliate links may be used below)
Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Awesome
Sheryl Sandberg, Lean In - https://amzn.to/3utptnz
Simon Sinek, Start With Why - https://amzn.to/2QYlB0q
Simon Sinek, TED Talk - https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/up-next?language=en
Jason Dorsey and Denise Villa, Zconomy - https://amzn.to/3yGbfmY Become an
Email Marketing Superhero - https://youtu.be/0sw_WfLLTnw
Kara Swisher, Sway - https://www.nytimes.com/column/sway
Jane Goodall, Sway - https://www.nytimes.com/2020/11/23/opinion/sway-kara-swisher-jane-goodall.html
What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).
Transcript - https://www.internationalbunch.com/post/html-vs-plain-text-emails-a-new-look-at-why-you-need-to-know-the-differences
Become an email marketing superhero masterclass - https://youtu.be/0sw_WfLLTnw
A no-no in email marketing - just one simple tip to improve your email engagement -
https://www.internationalbunch.com/post/a-no-no-in-email-marketing
33% open an email based on the email subject alone - https://www.internationalbunch.com/post/33-open-an-email-based-on-the-subject-line-alone
https://www.internationalbunch.com/resources
Join Lou in a conversation with Zoe Loveland, an industry senior director in marketing. Discover all about the audiobooks and podcasts Zoe loves, the exploding kitten's card game, the importance of surrounding yourself with different generations for inspiration, forging a career path in publishing, mentoring in third world countries and faking it till you make it – balancing family life and a career.
Links from the session (Amazon affiliate links may be used below)
Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired
IntBunchWordOfTheDay - Petrichor - https://www.linkedin.com/feed/update/urn:li:activity:6759470176346882048
Exploding Kittens Card Game - https://amzn.to/2RMNuZs
Caitlin Moran - https://amzn.to/3uLbfQb
Catlin Moran - How to be a woman (2012) - https://amzn.to/2SNTMIL
Caitlin Moran - More than a woman (2020) - https://amzn.to/3tH8bmH
Alan Titchmarsh - https://amzn.to/2RMNKHU
Dr Sam Collins - third world country mentoring - https://aspireforequality.com/
David McCandless - http://davidmccandless.com/
Information is Beautiful website - https://informationisbeautiful.net/
David McCandless - Information is Beautiful - https://amzn.to/3tCXode
Billion Dollar Gram - https://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/
Michael Watkins - The First 90 Days - https://amzn.to/3w1QuQj
Inc - https://www.inc.com/
Wired - https://www.wired.co.uk/
HBR - https://hbr.org/
EIU - https://www.eiu.com/n/
Spencer Johnson, Who Moved My Cheese - https://amzn.to/3boqs1U
How to be awesome at your job - https://awesomeatyourjob.com/podcast/
Gold Nugget - https://awesomeatyourjob.com/home/every-gold-nugget/
Podcasts from the midlife - https://www.postcardsfrommidlife.com/
Feel better, live more - https://drchatterjee.com/blog/category/podcast/
Zoe Loveland - Linked - https://www.linkedin.com/in/zo%C3%AB-loveland-3386a04/
Zoe Loveland - Twitter - https://twitter.com/zoe2302
What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).
Brian Halligan, Hubspot CEO says it's dead and Seth Godin only last week at AdWorld said to lay it on its side and use it as a megaphone. What are funnels and flywheels and how can you use them for sustainable growth where you work? Check out our latest podcast. Also available as a webinar recording and a blog post.
Join Lou in a conversation with Hannah Baldwin, an industry global head of marketing. It's certainly full of giggles, heels, horses, dogs, her inspirational Grandad, reminiscing, delis, key takeaways from Hannah's marketing career and her team she is incredibly proud of. There are even more surprises but we'll leave that for you to find out!
Links from the session (Amazon affiliate links may be used below)
Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo
Be inspired - https://www.internationalbunch.com/beinspired Simon Sinek - The Golden Circle - https://simonsinek.com/commit/the-golden-circle
RSC TikTok - https://www.tiktok.com/@royalsocietyofchemistry?lang=en
Our Place - Mark Cocker - https://amzn.to/3t2a5Ok
Alonement podcast - https://www.alonement.com/alonement-podcast
Gilead series, Marilynne Robinson - https://amzn.to/3vs7m2t
Jack, Marilynne Robinson - https://amzn.to/3uegzLm
What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).
What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/inspiringthenextcmo) and are bringing you our FIRST EVER podcast for the Inspiring the Next CMO series.
Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs, Wayne talks about how he went up the ranks from starting in IT to libraries to then a professional member body, Captain Sir Tom Moore, his love of Terry Pratchett, key takeaways and even a history lesson about Henry VIII! Discover helpful insights to help you progress your career.
Links from the session (Amazon affiliate links may be used below)
Full transcription - https://www.internationalbunch.com/post/in-conversation-with-wayne-sime-episode-1-inspiring-the-next-cmo
IntBunchWordofTheDay - Gadabout - https://www.linkedin.com/feed/update/urn:li:activity:6768167550464360450/
Terry Pratchett, Discworld novels - https://amzn.to/2PXJd4U
Terry Pratchett, Night Watch - https://amzn.to/3dmUNPU
Terry Pratchett, Eric - https://amzn.to/3gdPjJ8 (though not recommended by Wayne to read!)
Dan Brown, An Open Letter To Educators - https://youtu.be/-P2PGGeTOA4
Dr Nancy Roberts - https://blog.alpsp.org/2021/01/what-does-good-look-like-diversity-inclusion.html
Dr Spencer Johnson, Who Moved My Cheese - https://amzn.to/2Q93ZhL
Micky Flanagan, Going 'Out Out' - https://youtu.be/Q5k8Su_ek2k
Lou discusses the top tips and best times for posting across Facebook, Twitter, Instagram and Linked.
Discover the accompanying blog post with all the information, images and links mentioned in the podcast - https://www.internationalbunch.com/post/raise-your-game-with-social-media
Join Lou as she looks back over the key trends in 2020 - full script is available here - https://www.internationalbunch.com/post/looking-back-on-2020-in-marketing-and-forward-to-2021
Join Lou as she talks about her new Chair role with the ALPSP Membership and Marketing Committee - discover the full script here - https://www.internationalbunch.com/post/a-new-year-a-new-chair-role-alpsp-membership-and-marketing-committee
Join Lou as she talks through why she has become Chair of CILIP Cymru Wales Committee, the script and all links are available in the blog - https://www.internationalbunch.com/post/chair-of-cilip-cymru-wales-committee
If you're paying attention to what's going on in marketing over the past week, you may well have heard of 'humaning'. Firstly, let me explain what this is.
Mondelēz International, the global snack food company with brands like Cadbury, Oreo and Philadelphia, have crafted a new concept aligned to their diversity and inclusion strategy called 'humaning'.
Here's the definition in their words:
"Humaning is a unique, consumer-centric approach to marketing that creates real, human connections with purpose, moving Mondelēz International beyond cautious, data-driven tactics, and uncovering what unites us all. We are no longer marketing to consumers, but creating connections with humans."
Now that to me is a mouthful and could do with an extra full stop/period to make more of an impact.
You can read more on their website, however, the content has since disappeared due to the uproar it has caused. But those in the know can go to Wayback Archive - The Internet Archive and see the page that was archived. (Just to note, this is a free service like Wikipedia that is always looking for funding.) Here is the page for your reference: https://web.archive.org/web/20201112102335/https://www.mondelezinternational.com/News/New-Approach-to-Marketing-Humaning
Why has it caused such an uproar?
Since its launch, this new marketing strategy 'humaning' has been heavily criticized. While their intentions clearly came from a good place, it has gone down like a lead balloon facing criticism from the media, PR and marketing professionals and many on social media. I feel sorry for the people that bought into this new concept - we're all human and we've all had moments where we have a failed campaign or sent something out with an error etc. So, should we cut them some slack, or is 'humaning' just another failed buzzword fuelling the 'marketing is fluff' fire?
Mondelēz International chief marketing officer Martin Renaud has defended this new strategy. Ultimately he said that he expected some criticism but hoped people would look at what has been achieved so far and where can they accelerate the journey. He welcomes the criticism as a form of feedback, though they will continue to adopt this strategy and hope people will start to concentrate on 'why' they created the word - not what the word is.
He goes on to say: "Humaning is when storytelling becomes storydoing." Now, I have a problem with this. Why take such a great concept like storytelling and try to spin into something new called 'storydoing'? I get what they are trying to achieve, with one being telling the story to someone and the other being those individuals actually taking action. But if they really understood storytelling, they'd know it was more than about action - it's about that feeling you get inside, the connection you feel, what resonates and what you do because of that. If anything, storydoing is just a part of storytelling. It's like saying when marketing becomes events. Events sits under the umbrella of marketing: events is part of the ideology of marketing.
When I first saw 'humaning' last week, it didn't resonate with me. I understood what it was trying to achieve in the grand scheme of things, but it just doesn't work for me and it left me feeling confused. I applaud them moving from a financially driven mindset to a consumer-centric one with human connection at their core. I like that their marketing team has four key areas of focus now: leading with purpose; making each product "right"; mastering creativity, and being digital-first. But humaning and storydoing.... no, not for me. Only yesterday someone mentioned to me that idea of marketing being fluffy - clearly as marketers, we know it's not, but how can we move away from that when we're creating buzzwords like this?
If you are interested in reading more, here are some additional sources:
- https://www.marketingweek.com/ritson-humaning-mondelez-marketing-rubbish/
- https://www.campaignlive.co.uk/article/mondelez-cmo-defends-calling-marketing-strategy-humaning/1700239
Let us know what you think...Facebook Twitter LinkedIn with #humaning
Join Lou as she discusses our top 5 tips to remove barriers for authentic video, and kit recommendations - all links and script can be found here - https://www.internationalbunch.com/post/5_top_tips_authentic_video
Launching a new journal is an exciting yet hectic time for all involved. Added to this is the pressure of creating an effective, agile and measured marketing plan to ensure the journal launch is a success. When you’re not an experienced marketer, this can sound daunting. That's where we come in to help. A marketing plan doesn’t have to be pages and pages of text, it can be as brief and basic as you want it to be - but what it needs to be, is strategic.
In this podcast, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.
Check out our recent masterclass on 'Journal Marketing - Covering The Basics' where we talk further about strategy, marketing planning, journal lifecycle, stakeholders, hints and tips and next steps. Or simply get in touch with us for bespoke training for editorial and marketing colleagues - team@internationalbunch.com.
Why do I need to think about marketing when launching a journal?
There are many definitions of marketing, but HubSpot sum it up nicely – ‘marketing is the process of getting people interested in your company’s product or service’. So for your new journal, its success depends on its visibility, reach and position in your specific subject area. Having a carefully considered agile marketing approach is a smart way to help you achieve your journal goals. Ultimately, you can:
- improve the journal's impact in your subject niche
- disseminate key messages with your audience aligned to your strategy
- improve the visibility of your journal and it’s articles
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encourage conversations around your journal/articles/topics
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Be clear on your strategy
Before doing anything, it’s important you define your strategy and have clear objectives where you want the journal to be in a specific time period e.g. one year, three-five year vision etc. Whether it’s to maximize awareness or gain high-quality submissions, you can then use these overarching goals to formulate your journal's objectives. There aren't enough hours in the day so you need to prioritize say your top three objectives for that year you are planning. What is most important - reach, impact, discoverability, quality or accessibility? Maybe a mixture of a few.
Your objectives should be SMART – specific, measurable, achievable, realistic and timely – to ensure you can track the effectiveness of your marketing and adapt and change to the current landscape. What does this even mean?
I'll give you a mix of examples for a journal launch and beyond - you need them to be specific enough with a deadline and a way that you can measure them:
- Launch xx [journal] on 1st March 2021 to the global chemistry research community - the journal needs to launch by a certain date to meet the objective and to a specific community - that is how it is measured as a success
- Reach an audience of over one million across social media through the 2021 launch campaign on Facebook, Twitter and LinkedIn - here we have given the specific campaign, social channels and our key performance indicator (KPI) one million
- Launch [journal] email sent out 1st March 2021 to existing institution relevant contacts to have a unique click to open rate above industry average at 15% and a call to action to submit - this is specific to an email campaign and rather than focusing on click-through rate, this focuses on those that are engaged and opened the email that have then actually then gone on to click through
- XX submissions to [the journal] in March 2021 - we are giving a KPI here and by the launch month of the journal
- Increase submissions from the US by 10% in 2021 - this one relates to regional growth and will have specific objectives about how to achieve - this could be a high-level objective that filters down through marketing, sales and editorial to have their own department-level objectives to support the journal
- Publish 20% more articles in [journal] in 2021 than 2020 - this is using a previous year as a benchmark and using growth as a key strategy
Whether you are a small society or a large global publisher, you can only market your journal effectively with the resources you have available. Keep that in mind so what you are setting out to do is achievable and realistic.
- Identify your key messaging points and who your audience is
Thinking about the following points will guide your messaging and help you target your specific audience:
- Identify what the journal’s scope is and which niche it will resonate most with
- What is the most important pain point or challenge your journal is addressing?
- Think about all the stakeholders - not just the researchers, authors and readers - but the advocates - librarians, funders, internal staff and colleagues, and finally the public who are more engaged in research than ever before
- Align your key messaging with your defined strategy to ensure you achieve what you set out to do, and don't get sidetracked - keep focused
- Tell the story of your journal - engage, inspire and motivate your community to get involved
- Communicate to a global audience - think about simple clear communications
- Help your journal stand out from the crowd and be UNforgettable
- Identify the best tools/platforms to effectively reach your target audience
When creating your copy, it’s important you focus on the ‘why’ – why are you doing what you are doing? For more advice on copywriting including what writing formulas you can use to create an emotional connection with your audience, visit our previous blog post, explore our storytelling masterclass or get in touch for bespoke training at team@internationalbunch.com.
- Select your marketing mix
Now it’s time to select your marketing activities. Remember, the magic ingredient of marketing is tailoring campaigns to suit your audience so copying what you’ve done previously for another journal might not work. Consider how you can best reach them – what social channels do they use? Do they attend any events? We recommend justifying why you want to use each tactic in relation to your audience(s) and goal(s) to keep you on track. Here are a select few to think about:
- Discoverability – being search friendly is important in today’s digital world so make sure the journal homepage and articles contain up-to-date information and is search engine optimized. For example, Wiley states that more than 50% of traffic to Wiley’s Online Library comes from online searches so getting this right can make a massive difference to your impact. Also, think about where is your journal content indexed and which directories is your journal on - how accessible is your content? Is your content aggregated?
- Printed collateral – traditional marketing tactics like printed promotional materials such as posters, business cards and flyers can be key to raising the visibility of your journal at events and conferences, but they can be hard to measure the effectiveness of. Many publishers are now looking to reduce their costs and environmental impact by hugely cutting back what they print
- Online media – digital marketing is becoming increasingly important and can result in better response times, improved customer interaction and provide clearly measurable results. Having journal-specific social media accounts can be an effective way of disseminating key messages and published content - or having subject level social accounts so you can share the responsibility of populating social channels with colleagues. Don’t forget to include links to the journal homepage or individual articles within your posts to make it easy for your audience to access. Once you decide on a social media channel, you need to be committed to it and have a strategy in place. Social advertising gives you greater flexibility and more targetted approaches and may be worth considering. We've got a series of hints and tips for YouTube, Instagram, Twitter, Facebook, LinkedIn, Reddit and WeChat for you to check out - https://www.youtube.com/playlist?list=PLzZ3BrpL2eGso7yhy-x-Aiq6Th6mQ5Vny
- Promotions – dependent on your strategy, you could be looking to have exciting and sought after promotional items at events, encourage opt-ins to TOC alerts and journal newsletters through competitions, and have giveaways - just be mindful of the legalities around
- Email campaign – sending out a series of emails to your existing audience is an easy way to spread the message of your new journal amongst your list of already relevant and engaged contacts. Do not send out an email to everyone in your list - you'll end up spamming people not interested, increase the likelihood of opt-outs and have poor engagement metrics. Carefully consider who really wants to know, and how engaged have they been in emails over the last year as a couple of examples
- Digital banners – whether you have budget available for digital advertising like MPU banners or are just creating social banners, these can be an effective way to target your audience. The content of the banner needs to clearly inform the end-user and contain a specific call-to-action, e.g. submit to the journal. It’s important to select a site that is both relevant to your subject and is a place your target audience visit regularly. Of course, banners don't have to be just for websites and social channels but can be used as email signatures too. Animate your banners, include videos and GIFs rather than just static text for better engagement. We found this handy Google doc listing up-to-date social media image specifications for a number of social channels - https://www.internationalbunch.com/social-media-specifications
- Email signatures – including links to your social media profiles and journal homepage on your email signature is an easy win to help widen your reach, as well as create an email signature banner - though be aware that images in emails like in signatures can cause your email to be flagged to sensitive spam filters
- Press release – create a press release to alert the media of the launch. Make sure the story will be of interest to the wider public. Check out Class PR for guidance on how to write a press release
There are lots of other exciting activities you can do beyond launch - all, of course, dependent on your journal strategy and position in the lifecycle - but you need to carefully consider and be aware of legislation like GDPR. Think about keeping the conversation open with surveys, and help the community with funding and grants to attend events.
- Track results and return on investment (ROI)
We can’t emphasize how important it is to measure the results of your activity. You need to stop doing what isn't working and carry on doing what is. Be brave, and agile with your approach - the landscape will change over time - you only have to have a global pandemic to see that! Measuring what you do will inform and guide your strategy going forward.
Discover our agile marketing masterclass to explore how you can adapt to your landscape:
Receive specialist help
If you would like more expert help or advice with journal marketing, please do get in touch with us at team@internationalbunch.com. We’d love the opportunity to share our knowledge with you.
Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about Pay Per Click in under 60 seconds.
Pay Per Click (also known as PPC) is an online advertising model where the advertiser pays each time their advert is clicked. Search engine advertising is one of the most popular types of PPC. Keywords form the foundation of a PPC campaign.
Advertisers bid to place their ad in a search engine’s sponsored links section when someone searches a related keyword with real-time bidding. Ultimately the person clicks on the link to complete the call to action.
There are several tools available to help research and select the right keywords. Ensure that PPC campaigns are carefully targeted and relevant (e.g. be niche). Search engines reward efficient campaigns by charging less per click.
Successful PPC campaigns share – campaigns, ad groups, keywords, ad text and landing pages
Discover more helpful resources at www.internationalbunch.com/resources
Social media is a powerful platform that can help you build brand awareness and generate leads. It’s also one of the most effective tools to help you maintain and build relationships with your customers.
Nowadays, consumers live on social media. In fact in the UK in 2019, it was reported that people spend nearly 2 full hours every day on social platforms (1 hour 50 to be precise). Over the past decade, social media has quickly become one of the most important aspects of digital marketing.
However, the world of social media can be daunting.
Many small businesses shy away from social media because they don’t know where to start or think there’s a high cost involved. Luckily for, us it’s completely free! This means you aren’t limited and have the same opportunity as every other brand, including your competition.
So what is the key to success on social? It’s all about creating, executing and monitoring your social media marketing strategy. This may not mean much to you now, but continue reading and you’ll set yourself up for success.
Below are our top tips to help you create a strategy and succeed:
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Define your goals – first of all it’s important to identify what you want social media to help your business achieve. Examples of goals are to increase awareness amongst your audience or generate new business sales/enquiries. Also think about how you can measure these to make sure what you're doing works and you're not wasting your time.
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Identify your target audience – identifying your customers and understanding who they are is an essential aspect of marketing. Think about their interests, their online activity (when they go online and why) and how they use social media. It’s important to always have this information in mind, particularly when planning your content. Most importantly you need to identify your niche and resonate with them - by concentrating on your niche you can focus on those that are most important to what you are offering and have better engagement.
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Decide which platforms are right for you – recent statistics show that there are over 75 live social media platforms. It’s not an effective use of your time or money to manage an account on every network. Instead, you should consider the platforms which allow you to engage with your target audience the best. As a starting point, we recommend launching two or three platforms and once these are more established, then look at expanding onto other networks if it will help you achieve your goal(s).
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Keep personal and business accounts separate – your family might enjoy receiving updates of your child/pet however clients probably don’t, and vice versa. Keep your accounts separate to avoid your customers becoming less engaged with you.
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Choose suitable account names – when choosing your account names, consider how easy the handle (account name) is for your customers to find. Make sure the name is clearly associated with your brand and even consider the spelling. If your spelling is unusual will it restrict who can find your account?
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Conduct competitor analysis – keeping an eye on what your competitors are doing on social media is a great way to identify what does and doesn’t go down well with your audience. It can also help you highlight any gaps in your own strategy or give you inspiration.
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Find inspiration from other accounts that you admire – this is a great way to find inspiration and use as a benchmark. Look at what accounts you engage with regularly personally and if you can, find out what accounts your audience admire.
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Consistently share a range of content – whilst it might be important to share your products/services/brand, don’t make this all you post about. Share anything your audience will be interested in. In marketing it’s called the 80-20 rule – use 80% of your content to inform, educate or entertain your audience, and the other 20% to promote your product/service/brand. No one likes a robot, be human and post great content.
Check out our Storytelling Masterclass for inspiration.
- And finally, be yourself – make sure your content shows off your personality, after all, you is what makes your brand/business unique!
If you follow all of our advice, it will take your social media strategy to the next level!
Develop your skills
If you want to learn more about social media marketing:
- we have a range of hints and tips videos, recorded webinars and live webinars
- check out Google's range of Digital Garage online courses - a set of excellent short videos that cover the basics of digital marketing and are completely free. Upon completion of the full set, you'll also receive a nice certificate!
- alternatively, if you're short on time, check out this tutorial on YouTube - How to start social media marketing (4 essential tips for beginners).
Get in touch
Please get in touch if you would want to find out about our services and how we can help your organization grow.
Authentic communication has the capacity to forge connections and build relationships. Inclusion and diversity are high on the agenda for many organizations but the language in communications can still fall short.
Ensuring your intended audience feels a sense of belonging helps improve retention and customer satisfaction.
- Have you considered The Social Model of Disability when you are writing?
- Are you writing person-first language?
- Are you including scripts with videos and podcasts?
These are just some of the things you need to think about. We have a super helpful Masterclass on 'Incorporate Inclusion Into Your Communications Strategy' to discover more about how you can improve your communications.
We also have a web accessibility checklist to think about/use when looking at your content platform and how you can improve the accessibility of your content.
Here are some hints and tips when thinking about producing documents which weren't covered in the masterclass:
- use meaningful heading, bullet points, structure – using styles for bullets and tables helps a screen reader read content
- use heading structured hierarchy ‘heading 1’, ‘heading 2’ etc instead of bolding headings
- minimum of 12pt font size
- sans serif font e.g. Arial or Helvetica
- sentence case – avoid capital letters and italics
- left aligned more favourable then justified
- avoid underlining except for hyperlinks
- single continuous columns easier to read than complex layouts
- keep tables simple – avoid splitting or merging cells – use for data
- avoid using colour as a sole meaning e.g. click on the green button – how would someone who is blind easily know which button is green
- avoid footnotes and add explanations inline
Make sure you check out the range of our free marketing resources.
Are you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place. This blog contains our 12 top tips to help you nail your media interviews.
But first, what exactly is public relations and why is it important?
Public relations (PR) is about managing your organization's brand and communications, by using media channels (e.g. broadcast, print and online), relationships and activities. It is used to drive awareness, foster positive positioning, and counter negativity - especially in times of crisis. Introducing a PR strategy for you/your organization/brand can help you increase awareness, help manage your reputation and strengthen community relations.
Our top tips to help you succeed:
- Decide the best format
Before even deciding who is right to represent your organization/brand, you need to be thinking about which format of the response is appropriate. Is it a live interview or a written statement? It needs to align with your existing communications strategy, and you may want to reduce any reputational damage surrounding the story.
If for example, you need to defend a negative story that attacks your brand/organization; you're dealing with a reputation issue where you are already depicted as the villain; or crisis communication, you may want to issue a written statement rather than an interview and avoid attention-grabbing headlines by saying something you later regret.
- Match the spokesperson to the format
Dependent on the format of the interview, you need to select the best person for the job. Consider whether they are quick on their feet to answer a question in a live interview, or whether they are better suited to respond to media queries in writing. You'll need to prepare the spokesperson for different kinds of reporters.
- Research your interviewer and the medium
Discover a bit more about the person who is interviewing you. Look at their previous interviews to get a sense about what questions they may ask you. You can do this simply by popping their name into an online search engine like Google or Bing. They may even send over their questions in advance if you ask. It's vital to understand the motivations of the interviewer, you may discover through the research that the interviewer likes to delve into private/personal issues and so you need to be prepared for how to answer these. Also do confirm their correspondence email address matches that of the media outlet they say they represent. Many media outlets do commission freelancer writers - you just need to be sure they are credible individuals.
Also, look at the credibility of their platform and better understand who their audience is to ensure the answers resonate, and for you to get a better sense of what they might ask you.
- Be prepared and consistent
Think about what questions you will be asked and prepare rough answers/list out summary points to discuss, and have a clear focus about the story you intend to tell. We recommend making a list of anything you want to cover. Don’t write a full script, keep your answers natural and tailored to the question. By developing go-to phrases to ensure a consistent 'to brand' message.
You may also want to think about how you can illustrate any points you make with examples. Where possible, undertake media training or get a real-life interview under your belt as soon as possible.
- Display control and clear communication
To ensure you resonate in a multi-global environment, talk slowly and clearly during the interview and pause to emphasise certain points. This can be really helpful for those with stronger regional accents. By simplifying your language you'll have a clear more impactful message.
When answering a question, incorporate the question within the start of your answer to help keep your answers succinct. Do get your message across early and give examples - you don't have to wait to be asked - just make sure it fits with your responses and doesn't sound out of place. It's your story so use 'bridging' to help you get where you need to be.
Regardless of how much preparation you do, there may be someone that throws you a curveball. Stay composed and don't rise to the bait in an interview to keep the audience with you. Stick to the facts and don't speculate - remember it becomes public record - but avoid saying no comment. Some example answers to pivot or rephrase where appropriate are:
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I don't know about that, but what I can tell you is...
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the real issue is...
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what really matters is…
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that’s an interesting point however I think the real issue here is...
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I'm focused on [2020 and the challenges facing us right now]
Listen closely to what is being said, acknowledge what is being asked and decide how you want to answer.
When interviewing on the phone, if you stand up and smile as you speak (looking into a mirror helps), you'll project better and appear to have more energy. For a print interview - that starts the moment you walk in a room or answer the call.
- Know the facts
When speaking to an authoritative figure, the interviewer will expect you to have a grasp of the facts and figures related to what you are discussing. Anything that needs to be clarified should be sent soon after the interview to avoid delays in dissemination. Ensure they are correct when stating them as they may become public record.
They are also great for combating challenging questions.
- Beware of fake news
As part of your research, you will have looked into the interviewer and their platform to check the authenticity to minimize being part of a fake news outlet/story. If you see any errors or misquotes from the interviewer - make sure you reach out to the reporter, cite any errors and ask for them to be corrected before print. If printed, they may need to send out an amendment. Where possible, ask to approve the final piece to ensure the accuracy of information.
- Concentrate on the flow
Practice doing interviews with a friend or colleague, record yourself on a device like a mobile and replay to see how you come across. Try to breathe and be more relaxed and natural, rather than robotic. When you bring in personal experience, you demonstrate more empathy which resonates well which can also be done with storytelling. Think of it more like a performance and inject some enthusiasm into it (but not too much so you don't want to go over the top!).
Most people feel daunted and on-edge when being filmed – if this is you, it’s important you practice. Discover examples of good interviews on YouTube.
Don't talk over the interviewer - always make sure you listen to their question and then give your considered response. It can make you look defensive, rushed and unprofessional if you answer before they finish.
- What is your body saying?
When being filmed, use eye contact where possible with the interviewer to reinforce confidence. By using facial expressions you can easily portray your emotions – if it’s a positive story, remember to smile! Do use your hands to help you express your message but don't over-using them, and try not to fidget.
Telling you to relax is easier said than done, but if you prepare well, it will help you make the most of the opportunity. Remember to breathe!
- Thank the interviewer
Be sure to thank the interviewer for their time and the opportunity.
- Be the one asked to be quoted
When you demonstrate your authentic expertise in a smart, accessible way and provide interesting quotes, you'll become more attractive to the media to reach out to for quotes.
- Dealing with trolls
Sadly we live in a world that has created an environment for trolls and trolling. These are individuals (anonymous or fake accounts, or true individuals) who post abusive, harsh, irrelevant and hurtful comments. They are looking to create a stir, cause a reaction and provoke a response. Regardless of your story or what is being trolled, you need to be prepared for this and have a strategy in place to minimize the impact:
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check they are actually a troll before taking any immediate action
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establish a community policy if managing a page or group and remind people of the rules with a link. Most social platforms have their own
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ignore them, don't feed the fire - be mindful your followers and fans may not ignore them but they will be watching how you might respond
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don't be baited
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if you've made a mistake, correct it and own it
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respond to them with facts to disprove their argument and misinformation
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make light of the situation and diffuse with humour
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don't delete their posts as it can escalate their behaviour
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either you or someone should be in control of blocking or banning them
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if you have a blog, make sure you approve comments so you can disregard trolling comments
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by having a loyal community, you may find that the community does some of the work for you
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submit a report to the social platform if they are in violation of the language policies
Check out Hootsuite's social media etiquette.
It’s also important to look after your own mental health – try not to let any negativity get to you and remember the reason behind your story.
We hope you’ve found our tips useful. If you would like further advice or one-on-one media coaching, please get in touch with us. We’re happy to help.
We're delighted to bring you our seventh instalment of our series covering scholarly communications hints and tips. This podcast looks at how to communicate and engage with academics in China on WeChat.
Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next in this series will be about Reddit. These are useful for those in academic and scholarly marketing.
Discover our helpful resources:
• Blog - https://www.internationalbunch.com/blog
• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds
• Podcast - https://www.internationalbunch.com/podcast
• Marketing Resources - https://www.internationalbunch.com/marketing-resources
• Website - https://www.internationalbunch.com
We're delighted to bring you our fifth instalment of our series covering scholarly communications hints and tips. This podcast looks at how to create organic reach on LinkedIn.
Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next in this series will be about Reddit. These are useful for those in academic and scholarly marketing.
Discover our helpful resources:
• Blog - https://www.internationalbunch.com/blog
• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds
• Podcast - https://www.internationalbunch.com/podcast
• Marketing Resources - https://www.internationalbunch.com/marketing-resources
• Website - https://www.internationalbunch.com
We're delighted to bring you our sixth instalment of our series covering scholarly communications and academic marketing hints and tips. This recording looks at how to build trust through authentic discussion. Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover. The next in this series will be about WeChat. These podcasts are useful for those in academic and scholarly marketing.
Discover our helpful resources:
• Blog - https://www.internationalbunch.com/blog
• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds
• Podcast - https://www.internationalbunch.com/podcast
• Marketing Resources - https://www.internationalbunch.com/marketing-resources
• Website - https://www.internationalbunch.com
Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about Return on Investment or ROI in under 60 seconds.
ROI is the ratio between gain, so profit over a set time period or positive results like the number of sales leads from a conference, and the cost of investment like staff time and effort, event and paid social costs etc.
A high ROI is positive as it shows little effort with high impact or big costs with even bigger gain.
You want to deep dive into statistics to measure your campaigns and analyze their effectiveness ultimately resulting in what you should change, keep and stop doing. Establish benchmarks to measure ROI for more informed decisions. Think about it as what we do versus what we gain.
A simple example is:
(Sales Growth - Marketing Cost) / Marketing Cost x 100 = ROI %
Discover more helpful resources at internationalbunch.com/resources
The International Bunch was commissioned to carry out in-depth market research looking at a range of publishing organizations from across the industry. We explored how marketing departments are structured and the challenges they face. In addition to focusing on structure and how that changes, we also looked at the current trends in scholarly marketing and explored some of the key themes which emerged from the research. We’d like to thank those involved in this research project for their support and we have summarized the findings.
Read the blog post - https://bit.ly/2R2rC8Y
We're delighted to bring you our fourth instalment in our series covering scholarly communications and academic marketing hints and tips.
This fourth podcast covers Facebook algorithms and top tips for posting engaging content. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover. Our content is useful for those in academic and scholarly marketing, and beyond.
Discover our helpful resources:
• Blog - https://www.internationalbunch.com/blog
• Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds
• Podcast - https://www.internationalbunch.com/podcast
• Marketing Resources - https://www.internationalbunch.com/marketing-resources
• Website - https://www.internationalbunch.com
Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about TikTok in under 60 seconds.
Beijing-based company ByteDance created the video social network Douyin for the Chinese market in 2016. They then launched TikTok in 2017 for those outside of China.
Users create short lip-sync, comedy and talent videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. Made by young people for young people it is now seeing worldwide adoption across the age ranges.
TikTok is having phenomenal success, challenging YouTube in the video space. In 2019 it was declared the 7th most downloaded app of the decade.
There are four primary ad formats:
- in-feed vertical video
- branded filters
- full-screen takeovers
- and hashtag campaigns
If you're looking to engage with digital adopters and early career researchers, this is a great tool.
Discover more helpful resources at internationalbunch.com/resources
We're delighted to bring you our third instalment in the new series covering academic marketing hints and tips. This third podcast looks at key themes and optimizing your account for Twitter. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next podcast in this series will be about LinkedIn. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources:
- Blog - https://www.internationalbunch.com/blog
- Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds
- Podcast - https://www.internationalbunch.com/podcast
- Marketing Resources - https://www.internationalbunch.com/marketing-resources
- Website - https://www.internationalbunch.com
We're delighted to bring you our second instalment in the new series covering academic marketing hints and tips. This second instalment looks at optimizing your bio and activity.
Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos and podcasts. The next in this series will be about Twitter. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources:
- Blog - https://www.internationalbunch.com/blog
- Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds
- Podcast - https://www.internationalbunch.com/podcast
- Marketing Resources - https://www.internationalbunch.com/marketing-resources
- Website - https://www.internationalbunch.com/
We're delighted to bring you our new series covering academic marketing hints and tips. This first instalment looks at three key strategies and common mistakes to avoid with YouTube. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos and podcasts. The next in this series will be about Instagram. Useful for those in academic and scholarly marketing.
Discover our helpful resources:
- Blog - https://www.internationalbunch.com/blog
- Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds
- Podcast - https://www.internationalbunch.com/podcast
- Marketing Resources - https://www.internationalbunch.com/marketing-resources
- Website - https://www.internationalbunch.com/
Hi, this is Lou Peck from The International Bunch and I’m going to talk to you about DORA – The Declaration on Research Assessment in under 60 seconds.
DORA recognises the need to improve how we evaluate scholarly research outputs like removing such heavy reliance on impact factor as a key measure. It acknowledges that the evaluation of scholarly and research outputs should be based on the accomplishments of those individual outputs, rather than on journal-level metrics.
It was developed in 2012 during the Annual Meeting of the American Society for Cell Biology in San Francisco, then published on the 13th May 2013.
DORA has become a worldwide initiative covering all scholarly disciplines and all key stakeholders including publishers, funders, professional societies, researchers and institutions.
As of January 2020, 1,800 institutions have signed the declaration and 15,500 individuals.
Discover more helpful resources at internationalbunch.com/resources
Hi, this is Lou Peck from The International Bunch and I’m going to talk to you about the six most common types of peer review in under 60 seconds.
- Single-blind peer review – reviewers know who the authors are, but the authors do not know who the reviewers are
- Double-blind peer review – authors and reviewers remain anonymous to each other
- Open/transparent peer review – authors and reviewers are aware of who each other are
- Post-publication peer review – peer review happens after the work is published – e.g. preprints, papers on F1000
- Collaborative peer review – peer reviewers can view each other's interactions and produce a final report
- Interactive peer review – peer reviewers interact with authors providing real-time feedback and collaborate with fellow peer reviewers. Once the final version is agreed, it is published!
Discover more helpful resources at internationalbunch.com/resources
Hi this is Lou Peck from The International Bunch and I’m going to talk to you about why peer review is important in under 60 seconds.
Peer review has played an essential role since ancient Greece, and is the backbone to the article publishing process, and ensures high-quality research is published.
Upon submission, the paper is reviewed by the editorial office to assess originality, validity, and significance. If the editorial team is satisfied, industry peers (or assigned experts) review the paper, and decide whether to accept or reject it – generally there is feedback to make modifications as part of acceptance. It is quite common for peer reviewers to do this work voluntarily.
Here are six common types of peer review:
- Single-blind
- Double-blind
- Post-publication
- Collaborative
- Interactive
Discover more helpful resources at internationalbunch.com/resources
Hi this is Lou Peck from The International Bunch and I’m going to talk to you about what is a DOI in under 60 seconds.
DOI stands for digital object identifier and is a unique number assigned by a registration agency (for example doi.org) to a range of different content. It provides a persistent URL to online content.
Like ORCID provides researchers with a unique ID, DOIs provide a unique ID for published content.
Publishers assign DOIs to content as part of the publishing process and they do this through services like CrossRef.
DOIs start with a 10 and contain a prefix and suffix. The prefix is unique to the organization assigning it (for example the publisher or repositories like figshare).
You’ll find DOIs used in citations and by a number of services like Kudos and Altmetric to expose article metadata and show altmetrics relating to the article to demonstrate impact.
Discover more helpful resources at internationalbunch.com/resources
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about open research in under 60 seconds.
Open research is purely and simply opening up knowledge to the benefit of all - and the earlier on in the process we make the information accessible, the better. Also know as open science, there are five key areas of open research:
- open access
- open collaboration
- open data
- open practices, and
- open recognition and research
The research community has made significant progress in open research adoption though there are still challenges for example time and effort taken to share outputs can put researchers at a competitive disadvantage, and concern about being scooped.
Key stakeholders like funders and publishers are really embracing open research and have lots of great support available.
Discover more helpful resources at internationalbunch.com/resources
Join The International Bunch Founder Lou Peck for our first ever podcast interview:
Daniel Himmelstein, Biodata Scientist, University of Pennsylvanian, USA discusses Realtime Open Research and the future of publishers. He also has a little request for better metadata - something close to Lou's heart!
Thanks so much to Daniel for taking the time to speak to us.
Released under a CC BY 4.0 License.
Hi this is Lou Peck and I’m going to talk to you about copyright in under 60 seconds.
As the author you are the first copyright owner of your work unless commissioned by your institution or funder.
For subscription journals you sign a publisher copyright transfer agreement (CTA) for all versions of that work. You MIGHT have additional rights like reusing parts of the article; distributing a limited free copy; and/or self-archiving in a repository.
For open access (OA) journals you, the institution or funder pay the publisher an Article Processing Charge (APC) and sign an open licence like Creative Commons – e.g. Attribution Only or CC BY. The publisher still edits, prints and distributes the article for commercial means but you retain the other rights.
For hybrid journals you will EITHER sign a CTA or pay the APC and sign an open licence.
Before submitting, check what is available to ensure you understand your rights.
Discover more at internationalbunch.com/resources
Image sourced from - https://creativecommons.org/licenses/
What is Library Publishing and how is it different from a University Press?
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about library publishing in under 60 seconds.
Library publishing (also known as campus-based publishing) is where an academic library provides publishing services like electronic open access content.
Library publishing services can complement a university press and though both at the same institution may have different objectives, but they are mostly aligned under the institutions vision.
A library publishing service could concentrate on pioneering publishing innovatives e.g. open source publishing platform DPubS (Cornell University) and the press publishes books and journals, or the press could publish open access books and the library publishes peer-reviewed journals (University of Pittsburgh).
Check out SPARC and the Library Publishing Coalition for more in-depth information.
Discover more helpful resources at internationalbunch.com/resources
Image taken from - https://www.hastac.org/news/library-publishing-coalition
What is the problem with predatory publishers?
Hi, this is Claire Sewell from the Office of Scholarly Communication in Cambridge and I’m going to talk about the problem of predatory publishers. These are publishers which take advantage of a lack of knowledge about how Open Access works in order to dupe researchers into publishing with them. They do this by charging a fee to make work available but without providing the services this would normally cover like copyediting and peer review. This results in substandard work being published as legitimate research.
These publishers often solicit content directly from researchers which can be very flattering. Authors should always check potential publishers carefully to ensure that they provide the services they claim to and offer high quality research. Problems to watch out for include overly flattering emails offering to publish, peer review times which seem too good to be true and a poor quality website. If in doubt, researchers should use a website like Think. Check. Submit to help them assess the title.
To find out more, go to internationalbunch.com/resources
Learn more about altmetrics from Andy Tattersall, Information Specialist at The University of Sheffield.
Hi, this is Andy Tattersall from The School of Health and Related Research at The University of Sheffield and I’m going to talk about Altmetrics in under 60 seconds.
Altmetrics first appeared in 2010 and are in essence alternative indicators of scholarly interest. They provide additional information in addition to traditional metrics such as citations and impact factor scores. They can measure traditional and social media attention, Wikipedia and policy document citations, downloads, views and how many times an article has been saved to a reference management tool such as Mendeley.
Not only can they measure traditional outputs such as journal articles but other artefacts such as datasets, posters and figures, anything that has a trackable ID such as a Pubmed ID, ISBN or DOI. There are several platforms out there that track or make sense of such attention so its worth looking at Altmetric.com, Growkudos, ImpactStory, Figshare, Dimensions and Plum Analytics.
To find out more, go to internationalbunch.com/resources
Hear Founder Lou Peck cover her editorial 'Rogue Peer Review - a polysemy in the making' in Research Information - if you would like to read the piece in full, simply log in or register for Research Information where you will find lots of other interesting editorial pieces - http://bit.ly/2SRG8Dp
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Projekt DEAL in under 60 seconds.
Projekt DEAL represents nearly 700 academic institutions in Germany and announced in January 2019 a countrywide partnership with Wiley. This three year agreement gives Projekt DEAL access to Wiley’s academic content back to 1997 for an annual fee – and Projekt DEAL can publish articles open access in Wiley’s journals.
It encompasses three new initiatives:
- A new flagship OA interdisciplinary journal
- An open science and author services development group focused on innovating and accelerating new publishing approaches
- An annual symposium for early career German researchers focused on cutting-edge ideas on the future of research communications
This is the first major transformative deal of its kind.
To find out more, go to internationalbunch.com/resources
Discover Founder Lou Peck talk about her experience of the recent RLUK and Arcadia Fund event and a summary of the discussions.
Learn more about what a University Press is in under 60 seconds from Lou Peck, The International Bunch Founder:
Hi this is Lou Peck from the International Bunch and I’m going to describe a University Press in under 60 seconds.
So what is a university press? Well it’s an extension to an academic institution that simply publishes content. They are different to commercial publisher as they are not-for-profit and often subsidized by their institution to compensate the shortfall. They’ll publish scholarly content like books and journals and target a smaller audience with a regional or subject focus and most offer open access content. They support publishing efforts of their own institution’s researchers or the wider researcher community. They are aligned to the institution’s mission and objectives as well as work closely with or even in the university library.
To find out more, go to internationalbunch.com/resources
Learn more about what Plan S is in under 60 seconds from Lou Peck, The International Bunch Founder:
What is Plan S?
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Plan S in under 60 seconds.
Launched in September 2018 by Science Europe, Plan S requires that scientists and researchers who benefit from public funded research institutions and organizations have to publish their work in compliant open access journals or platforms by 1st January 2020. This open access science is supported by a consortium called cOAlition S which was launched by 13 national research funding organizations, 3 charitable foundations from 13 countries, together with the European Commission and the European Research Council. Funders are still being invited to join.
To find out more, go to www.internationalbunch.com/resources
Learn more about writing a good title for your journal article in under 60 seconds from Lou Peck, The International Bunch Founder:
How do I write a good title for my journal article?
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about writing a discoverable article title in under 60 seconds.
With over 2.5 million journal articles published each year, you need to ensure your work is discoverable, read and cited. To help with this, writing a good title will showcase your research so here are some title tips:
- Be clear and concise – people need to understand exactly what the article is about and why it is important to them
- Use keywords which are indexed with search engines like Google Scholar, Microsoft Academic, Scopus and Web of Science
- Declare a key finding from your research
- Position the title as a question
- Keep it short – up to 15 words
- Use punctuation to break up the title structure like a full stop or colon
- And finally use a subtitle if appropriate
To find out more, go to www.internationalbunch.com/resources
Learn more about what Open Access Publishing is in under 60 seconds from Lou Peck, The International Bunch Founder:
What is Open Access?
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Open Access in under 60 seconds.
What is Open Access Publishing?
If you are looking to publish a book, article or other type of publication with immediate free access to everyone electronically – you use OA. Publishers recoup costs through examples like Article Processing Charges (AKA APCs), donations, advertising etc. Your work could have a Creative Commons license to help promote reuse.
There are different types of OA like:
- Platinum – also referred to as Diamond or Universal, where you are not charged to publish OA
- Gold – your processing charges are funded by organizations, institutions or funders
- Green – you place a self-archived copy of the publication in your own repository for sharing
- Delayed – it has an embargo – e.g. 6 or 12 months
To find out more, go to internationalbunch.com/resources
Learn more about what Agile Marketing is in under 60 seconds from Lou Peck, The International Bunch Founder:
What is Agile Marketing?
Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Agile Marketing in under 60 seconds.
Agile Marketing helps you work smarter and be efficient. It’s a flexible way of working that supports you in prioritizing project and campaign work aligned to business objectives. It supports changes in business needs and market landscape. It ensures collective efforts are focused so basically you are not doing unnecessary work that you shouldn’t be doing. It’s very much a team effort, helping individuals work collaboratively and increases their skill set.
It measures impact and continuously improves delivering the best value to customers whether they are external or internal. It basically provides high performing marketing teams.
Find out more at www.internationalbunch.com/agile