ThinkTribe - Talking Performance: Recent Episodes
ThinkTribe
Welcome to our talking performance podcast series where we speak to our partner network to share insights to ensure fast and error-free journeys.
In this episode, we are joined by Murat Co-Founder of Segmentify – who helps unlock new levels of eCommerce growth through personalisation.
Discover what personalisation can do if implemented effectively, and the different levels of personalisation, and what they mean.
- What is personalisation
- Who owns personalisation in an organisation?
- What is the future structure of enterprises that embrace personalisation?
In our latest talking performance episode we are joined by Rob Thomas from Styla to discuss how to enhance customers experience in this rapidly changing environment.
Many businesses were forced to rethink their channels last year, especially those relying on stores and face-to-face sales teams. Some smaller, agile businesses were quick to exploit the opportunity of selling on third-party marketplaces, such as eBay and Amazon, not only to serve their existing B2B customers, but to reach new markets for their products. The B2B ecommerce space is growing fast and buyers have high expectations how can the B2B market evolve to keep up?
In this episode we look at:
- What is the future state of B2B
- How has the B2B marketing landscape changed in the last 18 months
- What needs to happen in B2B over the next few years?
- What are the barriers to change?
In our latest episode of the C-Suite Sessions, we are joined by Philipp Rogge, Founder and CEO of Styla.
Styla is a next generation content management technology that enables brands and retailers to create inspirational omni-channel experiences that are seamlessly shoppable.
During this informative C-Suite Session, we discuss:
- Looking at how technology is driving customer experience
- How to create the best experience for your online customers
- Power of rich content
- The need for speed
- Challenges of managing a growing team
CEO and founder of ThinkTribe, Deri Jones, has joined forces with Andreas Pouros, CEO and founder of Greenlight Digital to co-chair a forum inviting C-Suite leaders to explore the biggest digital challenges of the day and to share their insights on navigating a rapidly changing business and commercial landscape.
We are joined by Joe Bush CEO of The Chat Shop, a full-service provider dedicated to managing onsite chat adding value throughout the online customer journey, leveraging the latest AI chat technologies.
During the session we discuss:
- How to grow an online business through the power of conversation
- How to stand out in a commoditised market
- Why investing in customer experience is more important than ever
- And how optimisation and constant improvement are key factors in the wake of the pandemic
In this episode, we are joined by CEO of Linnworks Callum Campbell. Linnworks is a leading SaaS commerce platform that works with brands like Ford, Casio, Belkin and Ten Thousand - empowering brands to grow their business online.
We chat to Callum about how both COVID-19 and Brexit have affected his business, from managing remote teams and what the 'new normal' looks like, to the issues that clients are experiencing with product distribution post-Brexit.
We also discuss the key trends that are emerging around digital transformation, the rise of the effortless economy, and brands looking to transition to D2C.
With the rapid shifts that took place last year, consumers have flocked to online shopping more than they have since the dawn of digital – and they also haven’t let go of their increasingly high expectations for digital experiences.
In this podcast we look into:
- How has lockdown affected traffic and traffic profiles
- How are online customers behaviours changing and are they here to stay
- How is the customer journey changing
- How are channels changing
With over 50% of traffic is made up of bots on eCommerce sites we look into how that can affect the performance of your site and how to mitigate against the risk.
With the new lockdown bringing a new shape of peak trading with Black Friday inevitably a fully online adding to the peak strains to eCommerce sites - we talk to Greenlight Digital, a full-service digital and commerce agency. Today we are joined by Director of Paid Media and insights Hannah, and Head of Paid Search and Social Mark.
Welcome to the latest in our talking performance video series - in which we discuss performance in the lead up to peak with our partner network - this week we are joined by Astound Commerce and Sophie, Digital Consultant at Astound Commerce UK.
With lockdown measures easing but consumer confidence still shaky – the most effective way of trading is still online and forever growing, with 17.2million consumers – now pledging to now shop solely online. Pressures are now on retailers to get as much done before their peak periods as possible – with new functionality and friction-less checkouts.
Sr. Director, Global Service Delivery at Tacit Knowledge, Ed Perchick, discusses what eCommerce businesses can do to get ready for peak.
ThinkTribe invited Julien Maingard, Sales Engineer Manager from edge cloud platform Fastly, to discuss how to plan for success when preparing for peak.