Intent Modern Mortgage Marketing: Recent Episodes
Intent Marketing
Our free mortgage marketing podcast is here! Be sure to listen to our new episodes for inspiration and ideas on how to best tackle your mortgage marketing strategy.
Managing your time helps balance the urgent with the important, forces you to be realistic with time and prevents procrastination. No matter the reason, you want to start and end your day on your own terms, with clear expectations of taking time for yourself without resentment. Time blocking can be an effective tool.
Database marketing is the future of lending. Knowing how to build a database and then market to that database is an infallible way to generate your own leads.
The best mortgage goals are SMART. The acronym stands for specific, measurable, attainable, relevant, and time-bound. Learn how to set and keep track of your sales, relationships, and marketing goals!
When it comes to building and supporting your team, there are a number of steps you can take. In this video, you will learn how to identify and organize your team, understand the file flow and difference between operations and support staff, find tools for success, choosing the right LOA, and reward hard-working team members.
If you are looking to increase your exposure and add new tactics to your marketing campaigns to put more leads into your pipeline, mortgage podcasting offer a wealth of opportunities for you to do just that.
Many businesses struggle with asking for mortgage testimonials. But the power of positive mortgage reviews cannot be overstated. Online ratings, reviews, and testimonials lend credibility and build trust. But they also help your business rank higher on the search engines and drive conversions.
Mortgage videos don't have to be a bore! We rounded up the best practices and social media video trends to help you get your foot in the door when it comes to video marketing.
TikTok for loan officers has seen significant growth in the past few months with more people being home and using the platform. The app currently has over 14 million active users a month in the U.S. who spend an average time of 47 minutes on the app during each use.
Yelp has been around since 2004 and their primary goal is to connect people to local business. The service is free and easy to set up and helps keep you connected to your local community.
Mortgage technology is constantly evolving. While there is no single, all-inclusive piece of mortgage tech that can handle every component of a loan officer's workflow, there are many components that can work together to ensure your success.
Clubhouse is a great resource for loan officers to learn about what other industry leaders are doing in real estate and network with other industry professionals.
Personalized mortgage marketing is when mortgage companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology. It improves customer experience, increases brand loyalty, and creates consistent messaging across all platforms.
With all the features available today, mortgage planners have the opportunity to showcase every aspect of their business creatively on Instagram. Learn how you can benefit from Instagram for your mortgage marketing strategy.
For more on mortgage marketing, check out our website at intentmarketing.com