Authorpreneurs Unleashed: Recent Episodes

Kathryn McClatchy

Demystifying the Business of Writing. This weekly podcast will discuss all aspects of the entrepreneurial side of writing and being a published author. Interviews with other authors will discuss marketing, productivity, building an author platform, and much more.

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Join podcast host Kathryn McClatchy and her guest, Elaine Canyon, as they discuss what authors need to know about Cover Designs, whether they are DIY or working with a graphic designer. Elaine also shares how she leverages her complex neurodivergency to become her secret weapon as an author and graphic designer.

Elaine Canyon lives in Central Utah, as close to the Mountains as she can with her husband and family. A Graphic Designer by trade, she took her hobby for Fanfic writing to working on her own original novel series, the first [published in February, 2024. She now has her own Youtube channel where she talks about her writing, and another where she focuses on designs.

Elaine Canyon's website

InstagramElaine Canyon Author YouTube Channel Elaine Canyon Audiobooks YouTube Channel

Resources mentioned in this episode: GetCovers

Draft2Digital

“The Redemption of Athalus” by Eddie Eddings, Leigh Eddings

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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With ListenNotes.com reporting there are currently approx. 3.3 million podcasts, there is a huge market for authors to tap into to find new readers. In this conversation, host Kathryn interviews author and podcast PR agency owner Michelle Glogovac about podcast PR for authors. Michelle talks about what to do before pitching yourself as a podcast guest, she provides practical tips on crafting an effective pitch and how it differs compared to traditional PR. Michelle gives insights on how to approach the interview and how to maximize ROI.

Michelle Glogovac-The Podcast Matchmaker- hasn’t always been in podcasting. She only discovered it in 2018, but she dived right in! Using her experience in the corporate world, she has created an award-winning podcast PR firm “The MLG Collective'' where she matched clients with podcasts for mutually beneficial interviews. Her podcast “My Simplified Life” podcast, where she focuses on the career & entrepreneurial experiences of her and her guests isan award winning Top 100 list podcast. Her first book “How to get on Podcasts” launching February 2024. Her book covers her unique approach to podcasts and practical tips for guesting.

Takeaways

  • Establish your brand and online presence before pitching yourself as a podcast guest.
  • Create a pitch that shows the unique variety you can bring to the show with a list of topics.
  • Understand the differences between traditional PR and podcast PR.
  • Increase the ROI in podcast PR by consistently sharing and repurposing your interviews.
  • Be a good podcast guest by being present, engaging, and prepared.
  • Fast Fave Three

Michelle Glogovac onlineThe MLG Collective michelle@themlgcollective.com

InstagramFacebookLinkedInThreads

Resources: ListenNotes

Cooking for Mr. Latte- a Food Lover’s Courtship, with Recipes by Amanda Hesser

In the Shadow of a Mountain by Silvia Vasquez-Lavado

The Last Love Note by Emma Grey

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Grab a cup of tea (or coffee) and listen to Kathryn McClatchy's interview with Quentin Irey, where they delve into the world of web design, especially when it comes to the needs of solopreneurs like authors.

Quentin, a writer who shifted from words to web design magic, shares his personal journey and unpacks the different flavors of popular DIY platforms like WordPress.com, Wix, and Squarespace. Feeling lost in the techy woods? No worries! Quentin acts as your friendly guide, helping you find the platform that perfectly fits your budget and tech comfort zone.

Pinching pennies? Fear not! Quentin dives into practical tips for crafting a website that's kind to your wallet and built to last. And finding a web designer doesn't have to be a mystery – he even shares his unique tiered service model that caters to different needs.

Want to keep your creative spark alive? Kathryn chimes in with her experience of collaborating with a designer while staying true to her vision. Together, they emphasize the importance of having a website that truly reflects your unique voice and brand.

Think of your author website as your online sanctuary, a place where your stories and you can shine. So, settle in, soak up their conversation about the power of storytelling and finding connections, and let it inspire you to create a website that truly sings your praises.

Find Quentin online:

email: quentin@comforttech.org

Comforttech.org

Resources mentioned:

Les Miserables by Victor Hugo

All About Love: New Visions by bell hooks

The Last Day of a Condemned Man by Victor Hugo

Website ID tool BuiltWith

Yogi Vanilla Spice Perfect Energy (a personal favorite of editor JoLynn!)

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Join podcast host Kathryn McClatchy and her guest, Sarah Gamez, as they discuss how authors and writers can use current skills and tools to diversify their income while working toward the goal of supporting themselves with their writing.

Where to find Sarah Gamez and Romancing the Story online:
Linktree

Resources mentioned in this episode:
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

Romancing the Story Ep 59 - Creating Compelling External Conflict for a Captivating Story with Susan Sheehey

Ikigai: The Japanese Secret to a Joyful LifeAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Join podcast host Kathryn McClatchy and her guest, Ynes Freeman, as they discuss how authors and writers can use mindset shifts to manage their time better in order to build a successful business. Learn the power of play, creativity, and priority for creative entrepreneurs.

With her background in traditional publishing, including editing, audience marketing, and management, Ynes has guided numerous authors on the path to publishing with kindness and encouragement.

Ynes is the founder of several successful small independent presses over her career, and her authors' books have won more than 20 awards, hit #1 Amazon bestseller three times, and she is recognized as the publisher of the first novel in history written by an Armenian-American lesbian.

Ynes is a Distinguished Toastmaster (DTM) who has held numerous leadership roles, and she is a board member and instructor at Writespace Houston. Ynes is a three-time award-winning short story author. Under a variety of pen names, her work has appeared in Everyday Fiction ezine, Primal Elements (a poetry collection), The Order of Us (a Moms Who Write anthology), Dragons Within, Winter Whimsy, and other anthologies. Ynes’s debut novel (Beautiful Serpent, Restless Embers) will be published in Spring 2024 through her new press, Memento Vivere.

Where to find Ynes Freeman online:

Beautiful Serpent website

WriteSpaceHouston

Ynes Freeman on X (formerly Twitter)

Resources mentioned in this episode:

  • 'I know how She Does it' by Laura Vanderkam
  • Shannon McRoberts
  • Julia Cameron
  • ire’ne lara silva
  • 'The Scarlet Letter' by Nathaniel Hawthorne
  • Asana
  • Monday
  • Notion

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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**Kathryn and JoLynn talk about how to face restarting a project after life interrupts, changes in the podcast and it’s future, how AI is affecting the creative world and digital media marketing updates.

Resources Mentioned:
AU ep*Substack with Alex HollandBoost Creativity through Mindfulness & Journaling with Walter Mason*Mindset and Imposter Syndrome with Stacy Brookman

Other ResourcesNeverwhere by Neil GaimanCoaching with Stacy BrookmanThe Long March Home by Tosca Lee

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Hear how two authors, Kathryn McClatchy and Lynne Golodner, have navigated the often-tricky path of career pivots and learn their tips for branding yourself as an author. Plus some great advice on incorporating brand marketing into your author platform!

Where to find Lynne:lynnegolodner.comYour People Marketing& Messaging for AuthorsMake Meaning PodcastScotia Road Books Resources from today's episode:Outlander Series by Diana GabaldonWilderness Series by Sara DonatiLove at 350° by Lisa Peers

What You Do to Me by Rochelle B. Weinstein

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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**Learn how your writing style and preference towards discovery drafting or outlining can influence other areas of your life - from the latest episode of Authorpreneurs Unleashed podcast.

Find Kathleen Baldwin online:*kathleenbaldwin.comTwitterGoodReadsResources mentioned*

  • The Pilot's Pen, Night Writer
  • Story: Style, Structure, Substance, and the Principles of Screenwriting by Robert McKee
  • Kathleen’s online class: Scene and Sequel, Super Powered Writing Tool
  • Save the Cat! Writes a Novel by Jessica Brody
  • Breathless by Dean Koontz
  • How to Write Best-Selling Fiction by Dean Koontz
  • From the Corner of His Eye by Dean Koontz

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Around here, Community is a big deal. We are constantly talking about how to grow, enrich and serve author and writer communities. There are many benefits to being part of a community, with Accountability being one we haven’t explored yet. Whether it is to keep your goals on track or to make sure you are exercising self-care, Accountability can be a crucial tool in the Authorpreneur's tool belt.

In this episode, Kathryn talks with USA Today best-selling author Danika Bloom as she explains how she uses accountability in both the communities she mentors and the one she is mentored in.

Danika Bloom online:
DanikaBloom.com
Facebook
Instagram @authordanikabloom
Email :danika@danikabloom.com

Resources mentionedStory OriginBook FunnelSendFoxCircleBinaural BeatsWater LlamaBrandon Sanderson LecturesA.J. JacobsWhat is Gonzo Journalism?

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Kathryn has often said that Email newsletters should be your #1 tool in your marketing toolbelt and that it has the best ROI. In this episode Alex Holland teaches her the basics of a newer, hybrid platform that is not only a fantastic email newsletter client, but also allows for your content to be repurposed into a blog- without doing twice the work.

Alex Holland is a former journalist who covered stories on location in both South America and India, founded the first Tea Pub and is the founder of SolarPunk Stories- a society aimed at affecting the positive change they want to see in the world by telling thrilling stories of a better future.
Find Alex Holland Online:solarpunkstories.comInstagram @solarpunkstoriesFacebookBuy SolarPunk Detective 1 Resources mentioned in this episode:"Sell the Sizzle" report by FuterraSubstackServant Leadership- Robert GreenleafThe Hero with a Thousand Faces by Joseph CampbellThe Obstacle in the Way by Ryan Holiday

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Learning how to leverage email marketing tactics and build a meaningful community is an essential part of being an author. Gain insight into the process from podcast host Kathryn McClatchy's conversation with author and marketer, Liana George, owner of The Author’s Write Hand. Get actionable ideas for what to write in your newsletters!

About our guest
Liana George is a sought-after speaker, blogger, podcaster, and author with deep Texas roots. The three books in her Hopeful Heart Series, Perfectly Arranged, Perfectly Placed, and Perfectly Matched (Scrivenings Press), are all based on her experiences as a professional organizer and her time living abroad in China. In addition to penning novels, she is also the Co-founder and Creative Director at The Author’s Write Hand, a marketing/platform building/virtual assistance agency for Christian authors as well as the co-host of the Uncluttered podcast, based on her July 2024 devotional Uncluttered: Shaping Your Heart & Home for What Matters Most. When she’s not putting things in order or scribbling away, you can find her reading, traveling, watching tennis, or keeping up her small farm outside of Houston.

Facebook
Instagram
Pinterest

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Kathryn and Carolyn Choates discuss how authors can create and nurture fan bases and run successful sales campaigns by using email funnel sequences.

Find Carolyn Online:

Marketing Services
Financially Free Author
Facebook financiallyfreeauthors
YouTube

Author Page:
Robin Madison Books
Twitter
GoodReads

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Kathryn and Dominick Rolandelli discuss what authors can learn from filmmakers about storytelling and editing. Join this late-night conversation to unlock the secrets of becoming an authorpreneur.

As a follow up to the conversation, Kathryn interviews Authorpreneurs Unleashed Audio Editor and producer JoLynn Elkins to get the podcasting perspective on storytelling within the confines of a medium.

Dominick Rolandelli on IMDb

Resources mentioned:

Calvin and Hobbs

Based on a true story: A Memoir by Norm MacDonald

On Writing: A Memoir of the Craft

Sweetwater Sound Podcasting section

GearSpace.com

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Join digital marketing specialist, Kathryn McClatchy, as we discuss the power of email marketing for authors. Learn the strategies to better engage your readers and increase sales - let's get started unleashing the perfect email strategy!

David Gaughran Email Marketing Secret Weapon

Email Tool Tester

The Creative Penn

MailerLite Academy

Email Marketing Laws

The Fundamentals of GDPR

UK Legislation

Bryan Sanderson book list

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Discover the power of adding subplots to your stories. Join Authorpreneurs Unleashed as author Amanda Arista, SMU Creative Writing Program Graduate & Instructor shares her writing strategy for a captivating and vibrant story. Tune in now and make your characters more dimensional!

Amanda Online:
amandaarista.com
GoodReads
Twitter @Pantherista
Facebook
Pinterest

Resources Mentioned:
The Better-Faster Academy with Becca Syme
SMU Creative Writer Program
Neil Gaiman

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Tune in to this week's episode of the podcast, as we hear from New York Times Bestselling author Tosca Lee about her success across multiple genres, and discover how you can apply her writing strategies to build your own writing career.

Tosca Lee is the New York Times bestselling author of 12 novels, including The Line Between, The Progeny, The Legend of Sheba, and Iscariot. Lee's work has been praised across genres as diverse as Historical Fiction, Christian Suspense, Dystopian, Medical Thriller, and Epic Fantasy.

Find Tosca Online:

https://toscalee.com/BookBub

GoodReads

Pintrest

Instagram @toscalee

Facebook

Twitter @ToscaLee

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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In this episode, Jennifer Hilt, author of 24 novels in multiple genres, AND the author of the Tropes Thesaurus series explains what tropes are and demonstrates how they are used in some of Kathryn’s favorite books. Jennifer and Kathryn then discuss how you can use tropes to improve your plotting, pacing, and marketing.

Where to Find Jennifer Hilt Online:
https://www.jenniferhilt.com/
Amazon Author Page
GoodReads
Twitter
Instagram
Facebook

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Kathryn delves into Vella with fantasy author Nikolai Wisekal who was an early adopter of Vella and is active in the Vella writing community. Join them as they discuss serialized writing & publishing, including best practices ***for using Vella as part of your writing and marketing strategy.

Find Nikolai Wisekal online:**nikolaiwisekal.com*LinkTreeGoodReadsAmazon Author PageFacebookTikTokInstagram Resources mentioned in this episode:Kindle VellaPro Writing AidSudowriteLinktreeMetricoolHootsuiteCanvaLaterPressBalance of Seven PressBrandon Sanderson

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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This episode starts a six-part series on marketing and writing strategies.

Kathryn McClatchy and producer JoLynn Elkins discuss market research, engaging your VIP fans and email list, and using your community as a focus group to get actionable insights for creating (or refreshing) your marketing plan, and more.

While Kathryn is the primary host, every month or so Producer JoLynn Elkins switches out her editing chair for the role of interviewer to delve into Kathryn’s knowledge as a Digital Media Marketing Strategist and the owner of Unleashing the Next Chapter.

Resources mentioned:

Mailerlite

ConvertKit

MailChimp

Record Town

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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In this episode, Kathryn talks with author and creative writing teacher, Amber Royer, about her experiences and lessons learned participating in blog tours. She provides strategies to make the most of networking and blogging to give your books a larger audience.

Amber has taught creative writing for over 14 years. She’s the author of The Chocoverse Science Fiction Series and The Bean to Bar Cozy Mystery novels, as well as two nonfiction books: Story Like a Journalist, and There Are Herbs in My Chocolate.

Amber Royer online:

  • Website Amberroyer.com
  • Facebook
  • Twitter @amber_royer
  • Instagram @amberroyerauthor
  • Linked In
  • Youtube @AmberRoyer
  • GoodReads

Resources mentioned in this episode:

  • Lone Star Literary Life
  • Janet Rudolf blog Dying For Chocolate
  • Great Escapes Book Tours

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Through her experience as both a speculative fiction author and occupational therapist, Tiffany understands our challenges. Today she shares how to make adjustments to your environment and body to minimize the potential risks.. Unlock the key to staying energized while honing in on healthy practices!

Tiffany (T.A.) Seitz has decades of experience as an occupational therapist, and has been publishing her stories since 2015.

Find Tiffany Seitz online:
Website https://taseitz.com/
Twitter @taseitz15
Facebook taseitz92
Instagram @taseitz92
BookBub Account T.A. Seitz

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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In this episode of Authorpreneurs Unleashed, Kathryn interviews writer and editor Kathleen Foxx about Mood Boards and #MoodPitch. Learn how to use mood boards to help you write your stories, and find out more about this exciting new event that can get agents and editors interested in your work.

Kathleen Foxx is an author, editor, book reviewer, and podcaster. She, Jaimie Hunter, and Lula Lockwood are the founders and organizers of #MoodPitch.

#Mood Pitchmoodpitch.orgLinktreeTwitter @moodpitchers
Instagram @moodpitchers

Find Kathleen Foxx online:
Linktree
Twitter @kfoxx_writes
Instagram @kathleenfoxxwrites
Facebook Kathleen Foxx Writes
LinkedIn Kathleen Foxx

Foxx Editorial.comTwitter @FoxxEditorial
Instagram @foxxeditorial
Podcast @_badasswriters

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Learn how to boost your creativity by using mindfulness and journaling techniques from author, Walter Mason.

Walter Mason has spoken at festivals and conferences around the world, and teaches writing and journaling across Australia.

Walter teaches Cambodian, Vietnamese and Buddhist history. This summer he will be leading another literary tour in Vietnam, focusing on mindful creativity.

Find Walter Mason online:

https://twitter.com/walterm

http://www.waltermason.com/

Better Read Tours:

https://www.betterreadtours.com/

https://twitter.com/betterreadtours

Resources Mentioned in this Episode:

  1. Concept of the “Beginner’s Mind”
  2. Barbara Pym
  3. ‘A course in Miracles” by The Foundation for Inner Peace
  4. Samuel Johnson
  5. Louise Hay

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Learn how to create a platform that will help you engage with your audience, grow your brand, and sell more books. Kathryn offers tips and strategies that are easy to follow and implement.

Want to reach as many people as possible with your message or story, but don't know how to start? In this episode, Kathryn shares some of the current best practices, tips, and strategies to help you build your author platform.

**I’m JoLynn Elkins, the producer of Authorpreneurs Unleashed. Today I'm interviewing Kathryn McClatchy – an experienced marketing strategist who's been helping authors, from emerging writers to international bestsellers, find success for over 10 years!

GIVE AWAY DETAILS! ENDS FEBRUARY 28th, Winner Announced March 1st!*Each action is an entry:*

  • Follow IG & Twitter
    • @romancethestory
    • @authorpreneursunleashed
  • Tag a Friend on a Post (as many as you would like!)
  • Leave a review on your favorite episode on whichever podcast platform you use

The Prize:

  • Shayla Raquel from episode 23- The Ultimate Author Website’s ‘Building Your Central Hub to Connect with Readers’ course $97 value
  • Kathryn McClatchy-Live Online Platform Audit and Recommendations $250 value

Resources mentioned:Author Rosemary Sutcliff's online page

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Kathryn interviews Jodi Thompson to dispel myths and give correct advice on publishing your book. Get invaluable tips to streamline your journey to publication.

Jodi has decades of experience in various aspects of writing, author coaching, and publishing. She is the founder of Fawkes Press and the author mentor behind TerribleAuthor.com.

Find More from Jodi Thompson:

  • Terrible Author
  • Fawkes Press
  • Fawkes Press on Facebook

Other Resources Mentioned:

  • Preditors and Editors
  • Plottr App
  • All Writers Online Worshop (AWOW)

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Learn about mindset, imposter syndrome, productivity, and more from authors and entrepreneurs. Hosted by Kathryn McClatchy, with guest Stacy Brookman. Stacy is an entrepreneur, coach, and speaker who has helped female executives, entrepreneurs, and creatives create the lives they want to live.

Find out more at Stacy's website https://www.realliferesilience.com/ or find Real Life Resilience on youtube. Resources for this episode:

  • Stacy Brookman's Remarkable Resilience Guide
  • 'The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever' by Michael Bungay Stanier

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Learn how to set the right writing mindset for avoiding burnout and achieving your goals. Nicole Janz, PhD, has a background in journalism, was a university professor, and is now a writing coach and founder of The Write Habit.

Find out more at https://nicolejanz.com/ or come hang out with her on Twitter and LinkedIn.

Topics Discussed in the EpisodeSee the tab above “Chapter Markers” for a more complete list of Timestamps.

Highlights include:

  • Coaching for Writer's Block and Burnout
  • The Flow Cycle
  • Writing Your Truth
  • Fast Fave 3

Resources mentioned in this episode: Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

  • 'The Art of Impossible' by Steven Kotler
  • Free 2023 Planner for Entrepreneurs who write to grow their business
  • 2023 Writing Planner for Academics
  • 'Animal Joy: A Book of Laughter and Resuscitation' by Nuar Alsadir
  • 'Chemistry' by Weike Wang
  • 'Big Magic: Creative Living Beyond Fear' by Elizabeth Gilbert
  • 'Artist's Way: A Spiritual Path to Higher Creativity' by Julia Cameron

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Learn how to take your author brand and business to new heights with expert advice from Kathryn McClatchy. In this episode of Authorpreneurs Unleashed, she discusses branding for authors.Kathryn tackles questions unique to authors and helps define the steps to refine your brand voice, rebranding as your work evolves and branding for multi-genre authors.

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Sarah Gamez joins Kathryn for the second part of their New Year colloboration to talk about branding and how it applies to authors. Kathryn announces a GIVEAWAY, listen for details, deadline is February 28, 2023.

You can listen to part 1 of their collaboration on Sarah's podcast Romancing the Story.

Sarah Gamez is a gaming industry marketer by trade, but her passion lies with romance stories that she reads, writes and podcasts about.

Find Sarah online

Resources mentioned:
Clockwork by Mike

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Have you ever noticed how some brands seem to draw in customers and create a buzz without relying solely on likes, shares, or follows? Recent studies have shown that an emphasis on community-building is the secret sauce for success!

To help us better understand this concept, Shayla - who's been part of the writing world for 10+ years with her own successful social media presence – joined me in discussing key principles as well as platform specific tips. As if that wasn't enough we even delved into mindset and limiting beliefs along our author journey.

About Our Guest:A self-publishing mentor, best-selling author, and public speaker, Shayla Raquel works one-on-one with writers every day. A lifelong lover of books, she has been in the publishing industry for twelve years and teaches on author branding, indie publishing, book marketing, and the craft of writing.

Her award-winning blog teaches new and established authors how to write, publish, and market their books.

She is the author of the Pre-Publishing Checklist, “The Rotting” (in Shivers in the Night), The Suicide Tree, The 10 Commandments of Author Branding, All the Things I Should’ve Told You, and “Savage Indulgence.” In her not-so-free time, she studies all things true crime and obsesses over squirrels. She lives in Oklahoma with her husband and three fur babies.

Connect with Shayla onInstagram,TikTok, and Twitter, or at ShaylaRaquel.com.

Resources mentioned in this episode: Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

  • Columbine by Dave Cullen
  • Scrub Daddy
  • Savage Indulgence by Shayla Raquel
  • A Tree Grows in Brooklyn by Betty Smith
  • Dracula by Bram Stoker
  • The Circle by Da

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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‘Tis the Season of hustle, bustle and laughter. It’s also the end of our 2022 season here on Authorpreneurs Unleashed. To wrap up the season so we can start wrapping up gifts, here’s something special for you, our listeners -- 3 stories from interviews that didn’t quite make the episode cut, but are insightful, humorous and just helpful.

In this 10-minute sampler, we share a few new clips that were of value, but not necessarily on topic with their original episode.

  • From Episode 8, "Connection through Storytelling," Kathryn shares an immersive reading experience.
  • From Episode 9 with Sarah Gamez, @RomanceTheStory, "Networking within Genre," Sarah shares how she made a valuable connection at a rather unexpected place.
  • From episode 21, "Prepping for the New Year," we chat about the emerging world of decentralized social media and the #Fediverse.

In 2023, we will be sharing more about the podcast, guests, and community on our new @AuthorpreneursUnleashed Facebook and Instagram feeds, and @author_unleash on Twitter. In the meantime, we are busy scheduling guests, planning a new year, and redoing the look of Authorpreneurs Unleashed.

Remember, Authorpreneurs Unleashed is going on hiatus from December 15, 2022 - January 15, 2023. We will be back with the New Year, new episodes, new guests, and as always, demystifying the business of writing. Here’s wishing you all Happy Holidays and a Merry Christmas.
~~ JoLynn & Kathryn

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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We talk about Kathryn’s framework for approaching your 2023 year to maximize your time to make your goals as both a writer and a business, and walk through how to apply it.

Kathryn McClatchy is a digital media marketing strategist, content marketer, and social media manager, focused on serving the writing community. She is also a six-time stroke survivor and service dog partner. After stroke rehab, Kathryn became involved in the North Texas writers community, and is passionate about helping writers and writing organizations learn how to use digital media to build their brands and serve their communities.

Kathryn is happily addicted to books, tea, chocolate, and houseplants, not consistently in that order.

JoLynn Elkins is the producer behind Authorpreneurs Unleashed and has a background in Radio.

Highlights:

  • Reevaluate the foundation of your business and goals
  • Aligning brand, platform, and actions with mission, purpose, & goals
  • S.M.A.R.T. goal setting
  • S.W.O.T. Analysis to plan strategy
  • scheduling projects and action plans
  • Updates for the podcast and UtNC

Resources:Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. * Building a Story Brand by Donald Miller * Hero on a Missionby Donald Miller * The Power of When by Michael Breus, PhD * 12-Week Yearby Brian P. Moran and Michael Lennington * The 12 Week Year for Writers: A Comprehensive Guide to Getting Your Writing Done by A. Trevor Thrall, Brian P. Moran, and Michael Lennington. * Clockwork, Revised and Expanded: Design Your Business to Run Itselfby Mike Michalowicz All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

  • Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn atUnleashingTheNextChapter.com.
  • Find all our social media links HERE.
  • UtNC Writers Community on Discord
  • Subscribe to the Unleashing email newsletter HERE
  • Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

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Cybersecurity with Dan Greenig

With the internet landscape in flux and social media applications poised for change, keeping up with security tactics is more relevant than ever. But with so many moving parts, new applications and sudden privacy policy rewrites, how can one be sure they are staying up-to-date with their personal and business security online?

Kathryn poses this question to professional White-Hat Hacker Dan Greenig as he delves into his 7 Principles of Cybersecurity plus guidelines for evaluating applications and platforms. He offers advice uniquely tailored to the needs of Authorpreneurs who use a broad array of applications in their writing careers.

About Our Guest:Dan Greenig is a Cybersecurity professional, specializing in corporate cybersecurity and mitigating hacking risks by finding the vulnerabilities first- as a White-Hat Hacker. He calls on his experience as both writer and husband of a writer to give insights on the needs of the Authorpreneur.

You can find him online at his personal website here.

Topics Discussed in the Episode See the tab above “Chapter Markers” for a list of Timestamps.

Highlights include:

  • Hacking as a career- what is a White-Hat?
  • Why do hackers come from and why do they do it?
  • Everyone is Hacking Everyone- How individuals get around State snooping
  • Dan’s 7 Principles of Cybersecurity
  • 3 Security Guidelines
  • DefCon and the Internet of Things
  • Back ups and Encryption
  • Messaging Apps and Encryption
  • How to apply the Principles
  • Social Engineering- Phishing on Social Media, emails and phone calls
  • Children and Security
  • Resources for Writers
  • Fast Fave Three
  • Different isn’t always Better, but Better is Always Different

Resources mentioned in this episode: Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

  • DefCon Hacking Conference
  • The Art of Intrusion: The Real Stories Behind the Exploits of Hackers, Intruders and Deceivers by Kevin D. Mitnick
  • Social Engineering by Christopher Hadnagy
  • Dan Greenig’s personal website

Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player. We are now on 18 podcast directories, and would love for you to rate or review us where you listen.

Subscribe to the Unleashing email newsletter HERE

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Gratitude is so much more than just saying “Thank You.” It’s about the attitude, mindset, and practice of not only looking for the things we are thankful for, but taking the time to slow down, acknowledge what is good, and to find the good in what might appear to be not so good. A multitude of studies show that gratitude is essential for both physical and mental health.

In this short holiday episode, Kathryn is going to share some of what she has learned in her five decades, and how we as writers can specifically apply that knowledge to improve our productivity and creativity. Although we are thinking of Thanksgiving here in the US this week, an attitude of Gratitude is imperative to our daily lives all year long, wherever you live.

Kathryn McClatchy is a digital media marketing strategist, content marketer, and social media manager, focused on serving the writing community. She is also a six-time stroke survivor and service dog partner. After stroke rehab, Kathryn became involved in the North Texas writers community, and is passionate about helping writers and writing organizations learn how to use digital media to build their brands and serve their communities.

She has been writing since childhood, blogging as Unleashing the Next Chapter since 2012, and in 2019 founded Unleashing the Next Chapter as a digital media marketing business. Kathryn is also the founder and facilitator of the annual Writers Guild of Texas Flash Fiction Contest, and host of the free UtNC Writers Community on Discord. She coaches writers more intensively and intentionally in the annual membership Authorpreneurs Community. Kathryn is a Toastmaster and enjoys public speaking and conducting workshops and writers retreats. In 2022 she started hosting the Authorpreneurs Unleashed podcast to demystify the business of writing.

Kathryn is happily addicted to books, tea, chocolate, and houseplants, not consistently in that order.

You can learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com.

Find all her social media links HERE.

See the tab above “Chapter Markers” for a list of Timestamps.

Highlights include:

  • Improved well-being
  • Increase productivity
  • Connect with others
  • Examples and suggestions
  • How to cultivate an attitude of gratitude
  • What Kathryn is grateful for
  • Fast Fave Three

Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

  • Giving thanks can make you happier” by Harvard Medical School
  • UtNC Writers Community on Discord
  • UtNC Authorpreneurs Community (annual paid membership)

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Authors often cite “creative freedom” and “increased control” when asked why they choose to self-publish. But then they often don’t realize there are other options besides Kindle Direct Publishing, don’t know how to access those options, or they simply get cold feet when it comes to publishing wide.

If this describes you, then this episode is here to help. One of the best parts of publishing wide is being able to reach the largest possible international audience with your books.

Kathryn connected with her friend, Clarissa Gosling, to discuss the whys and wherefores of publishing wide.

About Our Guest:Clarissa Gosling has always lived more in the world of daydream and fiction than in reality. In her writing she explores purpose and belonging across worlds. Having never found an actual portal to fairyland, she creates her own fantastical worlds where dragons, fae and other magical creatures rule. She now lives in the Netherlands with her family, where she writes as much as they will let her.

Clarissa is the author of theDragons of Kaitstud' and Lost Princess of StarlightYA fantasy series, and theExpat Lifeseries of non-fiction guides for families moving, and living, abroad. She is an admin for the 365 Writing Challenge, an international group that supports people to build the habit of writing. And she is one of the co-hosts of theReading Queenspodcast, which discusses young adult fantasy books and their major tropes.

Find out more about Clarissa at clarissagosling.com, or connect with her onInstagramand TikTok.

Topics Discussed in the Episode

See the tab above, “Chapter Markers,” for a list of Topics & Timestamps.

Resources mentioned in this episode:

Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

    • Kindle Vella
    • Radish, serialized fiction
    • Wattpad
    • 20 Books to 50k Facebook Group
    • Wide for the Win Facebook Group
    • Wide for the Win: Strategies to Sell Globally via Multiple Platforms and Forge Your Own Path to Success by Mark Leslie Lefebvre
    • The Creative Penn
    • Draft2Digital
    • This is How You Lose the Time War by Amal El-Mohtar and Max Gladstone

Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

Subscribe to the Unleashing email newsletter HERE

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Episode Summary/Introduction

Do you ever feel like it's just you and your imaginary friends on this writing journey? Or that you have used up your writing inspiration, and your muse has abandoned you? Perhaps it's time to get involved in the writers community.

Speculative fiction author William R. “Bud” Humble is no stranger to writer’s groups. He advocates for increased connection between authors– no matter where they are in their writing journey. Bud shares his thoughts on the hows and whys of author events.

About Our Guest:William R. Humble is a native Texan who’s been writing for longer than he feels comfortable admitting. Though he’s dabbled in other literary areas, his love of speculative fiction keeps drawing him back. He currently has three novels and a number of short stories available on Amazon.

Bud is a founding member and current president ofW.O.R.D.–Writers Organizations ‘Round Dallas, and he is also one-third of the brains behindWriters in the Field, an annual weekend outdoor, hands-on event where writers meet experts in the areas they write about to learn and get inspiration and accurate depictions for their stories.

Learn more about William R. Humble at CastleHumble.com and onFacebook.

Topics Discussed in the Episode

See the tab above “Chapter Markers” for a list of Timestamps.

Highlights include:

  • Writing Process
  • Local Writing Groups
  • WORDfest
  • Behind the scenes of events
  • Writers in the Field
  • Benefits of Conferences & Conventions
  • Bud wishes he had known…
  • Fast Fave Three

Resources mentioned in this episode: Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

  • Books by Roger Zelazny
  • Books by Andre Norton
  • Lord of the Rings series, The Hobbit, and others by J. R. R. Tolkien
  • The Barrington Jobby William R. Humble
  • Strange & Sweet: Stories from the Granbury Writers’ Bloc
  • WORD–Writers Organizations ‘Round Dallas
  • Writers in the Field
  • Roanoke Writers Conference 2022
  • WGT Flash Fiction Contest
  • Quarter Shareby Nathan Lowel

Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player. We are now on 18 podcast directories, and would love for you to rate or review us where you listen.

Subscribe to the Unleashing email newsletter HERE

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Ever feel overwhelmed in the writing community and lost in a sea of social media accounts? If you aren’t getting the results you need, it's time for a new strategy. According to Forbes magazine, "Niching Down" can make a big difference.

In today’s episode, Kathryn talks with Sarah Gamez about networking within your genre, collaborating with other authors, and building your ideal audience. By day, Sarah works in marketing for a gaming company, but after hours she is a romance author, filmmaker, and host of the Romancing the Story podcast.

About Our Guest:Sarah Gamez may live in Texas, but her head has always been in the clouds. Even now, you could often find her daydreaming all sorts of fun characters and strange ideas - mostly the kissing kind. Her ever expanding passion for writing detailed plots along with a limited attention span has resulted in taking far too long to complete a novel, but she is working to remedy that!

As a romantic optimist, she created a writing-geared podcast where she talks to other writers about their expertise and journeys. By day, she works in the video game industry and by night, she's writing, podcasting, or hanging out with her husband and two doggos.

Learn more about Sarah and Romancing the Story Podcast on herFacebook, Instagram, and Twitter.

Topics Discussed in the Episode See the tab above “Chapter Markers” for a list of Timestamps.

Highlights include:

  • Networking Within Genre
  • Subgenres to bring the ideal audience
  • Ethics of collaboration
  • Cross-promoting suggestions
  • Find collaborators
  • Marketing within genre
  • Collabs- find a buddy to experiment with
  • Best practices for becoming a podcast or blog guest
  • What are you reading?
  • Fast Fave Three

Resources mentioned in this episode: Note: Authorpreneurs Unleashed is listener-supported. When you buy through links below or on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

  • Romancing the Storypodcast
  • Instagram Collabs– useful article by Influencer Marketing Hub
  • All I Really Need to Know I Learned in Kindergartenby Robert Fulghum
  • Atomic Habits by James Clear
  • How to Win Friends and Influence People: Updated for the Next Generation of Leadersby Dale Carnegie (originally published in 1936. In 2022, his daughter, Donna, oversaw this updated version.)
  • The Book Thiefby Markus Zusak

Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player. We are now on 18 podcast directories, and would love for you to rate or review us where you listen.

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Did you know that in 2022 there are over 2.4 MILLION podcasts?

We are grateful you are choosing to listen to Authorpreneurs Unleashed, and think you might want to know a little more about Kathryn and why she does what she does.

In this episode, Authorpreneurs Unleashed’s producer, JoLynn Elkins, takes over host duties and interviews Kathryn.

From her early days in Marketing to her experiences as a young stroke survivor to her passion for giving a voice to the voiceless, Kathryn takes us on a journey of triumph and joy that gives her the desire for reaching people through the power of stories.

About Our Guest:Kathryn McClatchy is a​n eclectic reader and writer. She's a stroke survivor with decades of marketing and teaching experience. She serves on the Board of Directors for W.O.R.D., is the creator and facilitator of the Writers Guild of Texas’ Fall Flash Fiction Contest​, and an active member of the Granbury Writers Bloc​.

Kathryn is the owner of Unleashing the Next Chapter, a digital media marketing business that specializes in working with authors and writing organizations. Kathryn is a digital media strategist, specializing in social media and content marketing. She loves teaching authors the business of writing, through public speaking, workshops, and individual and group coaching. Unleashing the Next Chapter also hosts an international online writing community and the podcast, Authorpreneurs Unleashed.

Learn more about Kathryn and UtNC atwww.UnleashingTheNextChapter.com and find all hersocial media links here.

Topics Discussed in the Episode See the tab above “Chapter Markers” for a list of Timestamps.

Highlights include:

  • Business First- Entrepreneurship with the Heart of an Author
  • Why Writers? Every Story Matters
  • Democracy of Online storytelling
  • Social Media to Connect Authors’ stories to Audiences
  • Influence of personal fandom- Victorian Crime novels
  • Personal Brand- Unleashing the Next Chapter
  • Cross-Creative Application
  • Many stories, many forms, many opportunities to learn
  • Fast Fave Three

Resources mentioned in this episode: Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

  • “1,000 True Fans” article, https://kk.org/thetechnium/1000-true-fans/
  • Jane Eyre by Charlotte Brontë
  • Next Chapters Unleashed: A Beachy Anthology by the Unleashing the Next Chapter Writers Community
  • Numi Organic Tea Chocolate Pu-erh

Subscribe to theAuthorpreneurs Unleashedpodcast HERE or through your favorite podcast player.

Subscribe to theUnleashing email newsletter HERE

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Episode Summary/Introduction:In order to figure out where we are going, it always helps to know where we have been. As working writers are adjusting to algorithms and A.I, Kathryn called on one of her favorite professors, and went back to class to get her questions answered. Hugh Burns was one of the pioneers who literally wrote the book, and the code, 45 years ago.

Hugh Burns’ dissertation (PhD in Rhetoric, University of Texas) broke ground when he combined composition instruction with artificial intelligence research. His work created a program that led to the award-winning education platform Daedalus Integrated Writing Environment (DIWE).

In this episode, Kathryn discusses the history, current applications, and future of artificial intelligence as it applies to writers with Dr. Hugh Burns.

About Our Guest:Hugh Burns, Professor Emeritus, Texas Woman’s University, is best known for his career of encouraging writers across all disciplines, pioneering exploratory research in rhetoric and technology.

A retired Air Force Lieutenant Colonel, he served the majority of his military career investigating how artificial intelligence may improve education and training. He’s taught writing and digital humanities courses at The University of Texas at Austin, Smith College, Texas Woman's University, and the Air Force Academy. He has served as a Fulbright Senior Specialist in the Kingdom of Saudi Arabia, a Visiting Scholar of Digital Media and Composition at The Ohio State University, and as Chairman of the Board of the Daedalus Group.

Since 1990, the Hugh Burns Dissertation Award has been given annually to the best dissertation in the field of computers and composition. In 2011, he was appointed as the Holland H. Coors Endowed Chair at the Air Force Academy.

He and his wife, Mary, live in Colorado Springs; they have three daughters, seven grandchildren, and one great granddaughter.

Connect with Dr. Burns on Facebook and Twitter.

Topics Discussed in the Episode:See the tab above “Chapter Markers” for a list of timestamps.

Highlights include:

  • Currently reading
  • Reading journal practice
  • Rhetorical principles apply to everything
  • About Kathryn’s grad school research
  • From interesting to necessary, from artificial to authentic
  • From drama & speech to the Air Force
  • Writing code for A.I. in 1977
  • Current A.I. applications
  • A.I. Research Lab – Air Force
  • Internet Security
  • Deep A.I. management of distribution
  • Back to teaching English

Resources mentioned in this episode:Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

  • The Last Rose of Shanghaiby Weina Dai Randel
  • Quagmire: Personal Stories from Iraq and Afghanistan, edited by Donald Anderson
  • The Carrying by Ada Limon
  • The Best American Essays 2021, edited by Kathryn Schulz
  • Native Guardby Natasha Trethewey
  • “Intimate Machines,” chapter by Hugh Burns, PhD. Edited by: Horning, Alice S., and Norbert Elliot. Talking Back: Senior Scholars and Their Colleagues Deliberate the Past, Present, and Future of Writing Studies. Logan: Utah State University Press, 2020.

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According to Business Insider dot com, “In the United States alone, over 200 million people dream of writing a book. Yet, the number of writers who go on to actually finish their manuscript is estimated to be just 3%. Of those, only 20% will go on to become published.”

Jessica White is both a traditionally and independently published romance author, a ghost writer, and the brains behind the 365 Writing Challenge. In addition to being among the 3%, she has coached and mentored many writers over the last seven years.

In this episode, Kathryn discusses COACHING with Jessica White.

About Our Guest:Jessica White Author, mentor, and curator of all things llamas and labyrinths. She believes love is the fire that burns away the dross of life and allows us to see the soul threads between everything and everyone that allow us to cross thresholds into the liminal where the physical and spiritual worlds entwine. She helps authors connect with their core values and create authentic and attainable goals.

Find out more at AuthorJessicaWhite.com or come hang out with her on Facebook, Instagram, or Twitter.

Topics Discussed in the Episode See the tab above “Chapter Markers” for a list of Timestamps.

Highlights include:

  • 10-Minute Novelists & 356 Writing Challenge
  • Mentoring to Coaching
  • Full novel & theme Song in the Dark
  • Healing Themes
  • “Forever Home” Next Chapters Unleashed
  • Working with other writers & community
  • Book coaching & Author Coaching
  • Useful tools
  • Enneagram & MBTI influence
  • Coaching relationship

Resources mentioned in this episode: Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

  • 365 Writers ChallengeJoin the “waiting list” as sign-ups don’t start until November
  • Song in the Darkby Jessica Whte
  • Next Chapters Unleashed: A Beachy Anthologyby members ofUnleashing the Next Chapter Writers Community
  • The Enchanted Lifeby Sharon Blackie
  • Useful Tools Jessica Mentioned:
    • Scrivener
    • Otter dictation & transcription app
    • Pomodoro Method & Timer

Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.
Subscribe to the
Unleashing email newsletter HERE.

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In case you don't already know Tex Thompson, I'm thrilled to introduce the writing community to my friend, author, literary locksmith, and networker extraordinaire. This conversation is for the benefit of those of us who are introverted writers and need some skills and encouragement to venture out into the Writing Community, as well as for those who do not have a local community of writers, but would like to create one.

About Our Guest:Arianne "Tex" Thompson is a licensed locksmith, egregiously enthusiastic editor, and professional ruckus-raiser. She is the author of Children of the Drought, an internationally-published epic fantasy Western trilogy from Solaris, as well as an instructor for Writing Workshops Dallas and ‘chief instigator’ of WORD – Writers Organizations ‘Round Dallas. Now she’s blazing a trail through conferences, workshops, and conventions around the country – as an endlessly energetic, catastrophically cheerful one-woman stampede.

Find Tex on her website, or connect with her on Twitter or Facebook.

Topics Discussed in the EpisodeSee the tab above, “Chapter Markers,” for a complete list of topics and timestamps.

Resources mentioned in this episode: * Children of the Drought by Arianne “Tex” Thompson * A Burglar's Guide to the City by Geoff Manaugh * WORD – Writers Organizations ‘Round Dallas * NaNoWriMo National Novel Writing Month (every November) * The Pedestriennes: America's Forgotten Superstars by Harry Hall * Ozarks Writing Conference * Willamette Writers Conference * Oklahoma Writers Federation, Inc. * Writer’s League of Texas * DFW Writers Convention * Writer’s in the Field Annually, the second weekend of October in Mansfield, TX

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Internationally acclaimed, bestselling author, Australian Kate Forsyth, PhD joins Authorpreneurs Unleashed to discuss book launches. With over 25 years of experience and 48 launches across the globe and multiple genres, Kate is definitely an expert on this topic. Listen to Kate to be entertained, encouraged, and enlightened about both the author’s life and this specific aspect of being an authorpreneur.

About Our Guest:Dr. Kate Forsyth is an award-winning author, poet, and storyteller. Her most recent novel isThe Crimson Thread, a reimagining of ‘The Minotaur in the Labyrinth’ myth set in Crete during the Nazi invasion and occupation of World War II.

Other historical novels include Beauty in Thorns, a reimagining of ‘Sleeping Beauty’ told in the voices of four women of the Pre-Raphaelite circle of artists and poets; The Wild Girl, the story of the forbidden romance behind the Grimm brothers’ fairy tales which was named Most Memorable Love Story of 2013; and Bitter Greens, a retelling of ‘Rapunzel’ which won the 2015 American Library Association award for Best Historical Fiction.

Kate’s non-fiction books include Searching for Charlotte: The Fascinating Story of Australia’s First Children’s Author, co-written by her sister Belinda Murrell, with the assistance of the Nancy Keesing Fellowship. It was longlisted for the 2021 Readings Non-Fiction Prize and the Indie Book Awards. Her collection of essays, The Rebirth of Rapunzel: A Mythic Biography of the Maiden in the Tower, won the Aurealis Convenors’ Award for Excellence in 2016 and the William Atheling Jr Award for Criticism in 2017.

Books for children include the Long-Lost Fairy-Tales collection, illustrated by Lorena Carrington. The first in the series, Vasilisa the Wise & Other Tales of Brave Young Women, won a silver medal in the 2018 US Readers Favorite Book awards.

Kate is working on a book of art & poetry in collaboration with the Archibald-Prize-winning artist Wendy Sharpe, which will be released in October 2022. Other collaborations include The Silver Well, co-written with Kim Wilkins, which received a starred review in Publishers’ Weekly & won the 2017 Aurealis Award for Best Collection. One of Kate’s stories, ‘The Cunning Woman’s Daughter’ also won the 2017 Aurealis Award for Best Fantasy Novella.

Kate has a BA in literature, a MA in creative writing and a Doctorate of Creative Arts in fairy tale studies, and is also an accredited master storyteller with the Australian Guild of Storytellers. She has taught writing retreats in Australia, Fiji, Greece, and the United Kingdom.

Learn more about Kate on her website, or connect with her on Twitter, Instagram, or Facebook.

Episode transcript:Transcript for Ep02: Book Launches with Kate Forsyth

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If you are wondering where to begin branding yourself as an author, or what you should focus on first, this episode is for you! So many marketing experts have experience branding products and companies, but their information doesn’t always apply to the authorpreneur. Kathryn called in her trusted branding photographer, who also happens to be a writer. In this debut episode, Kathryn and Kat discuss all things branding for authors.

Topics Discussed in the Episode
Intro

  • Storytelling [1:04]
  • Photography [2:19]

Branding for Authors

  • Misconceptions about branding [3:38]
  • Describe your brand [4:19]
  • Is branding dependent on industry or genre? [6:42]
  • Ideal readers [8:09]
  • Branding advice [9:36]

Branding Photography for Authors

  • Why do I need a branding photographer [11:15]
  • What to look for in a branding photographer [14:04]
  • Tips for a great photoshoot [17:53]
  • When to update brand photos [19:34]
  • Licensing questions [21:30]
  • How to look more natural in photos [25:16]
  • Write hard and clear about what hurts [34:57]

Closing

  • About Kat’s current WIP [39:23]
  • Last Fast Three [41:47]

Big Takeaway:“I would say show up online and show your face and then show us where it is that you write, show us where it is that you're doing the thing that you love to do… little points of connection, and then just show up and be yourself. They want to see you.” ~~ Kat Calaway

About Kat Calaway:Kat is a storytelling photographer & educator south of Fort Worth, Texas. She helps sentimental moms feel beautiful, while capturing home + work life in heartfelt photos during a family or personal brand photo session. Her soulful black-and-white imagery paired with her Christian faith and a willingness to share everything she knows about motherhood, photography, and business, are what distinguish her as both artist & entrepreneur. She's currently curating a collection of poetic words + images for her first book, coming soon!

Learn more about Kat at https://KatCalaway.com, or connect with her on Instagram, Facebook, or LinkedIn.

Kat’s free resource: Branding guide https://katcalaway.com/branding

Episode transcript:Ep 01 Transcript

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