You Inc. Podcast: Recent Episodes
Saikat Pyne
Every week, Saikat Pyne and his guests offer sharp, distilled and actionable insights into how to build your own brand, your voice, your way. We host the most badass startup founders, business leaders, marketers and content creators from around the world, and chew over inspiring thoughts, stories and ideas at the intersection of business, influence and design.Show us love at theyouinc.co.
Join us in this compelling episode as we delve into the world of bootstrapping with Rajesh Jain, the founder and managing director of Netcore Cloud. This one is a masterclass on running lean while aiming for big success in the tech industry.Rajesh Jain shares his journey and strategies on how to make minimal investments yield maximum returns. Learn the critical steps for bootstrapping a SaaS venture, managing limited resources, and acquiring customers with minimal spend. Discover the importance of financial discipline, avoiding common pitfalls, and maintaining a lean team without compromising growth.Whether you're just starting out or looking to refine your business operations, Rajesh’s insights are invaluable. Tune in to understand how cutting costs isn't just about saving money but fostering smart, scalable innovation. Perfect for early founders, marketers, and professionals eager to make a big impact with limited resources.Show us love! Know more: thriftytitans.comShare your thoughts: team@thriftytitans.comAre you on Insta?: https://www.instagram.com/thrifty.titans/Maybe LinkedIn?: https://linkedin.com/company/thriftytitansYouTube? Come on!: https://www.youtube.com/@thrifty.titansShare your feedback: https://forms.gle/4eSnbyMXQeWXAgc68
Get ready to dive deep into the nuances of Lifetime Deals (LTDs). Learn how they can be a game-changer for your SaaS business. Meenank Minnu, a seasoned SaaS marketing expert and the former CMO of Pitchground reveals the art of striking the perfect balance in pricing tactics and how to build an unshakeable trust with your audience.
This episode is more than a learning journey; it's a transformational experience that will empower startup founders and marketers alike. Discover the key elements that make LTDs a powerful tool for skyrocketing growth and ensuring long-term success in the competitive world of SaaS.
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Join us for a journey into the Creator Economy of 2024 with host Saikat Pyne and Vipasha Joshi, ex-head of Jellysmack. This episode is a deep dive into the transformative world of digital content.
Discover how today's creators are evolving into innovative entrepreneurs. We're not just talking about creating content; we're exploring the creation of a legacy in the digital realm. Witness the intersection of creativity and technology, where advanced tools and platforms are reshaping the narrative of content creation and consumption.
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This is not your average branding episode. Omar Farook, a leading multi-disciplinary Designer-turned-Serial Entrepreneur (Founder - Glorify, Blitzit, Collabify) strips away the fluff to deliver pure, unadulterated personal branding wisdom.
In a world brimming with personal branding gimmicks, this episode is a treasure trove of practical, no-nonsense strategies and innovative ideas directly from the branding frontlines. Omar gives you the insider scoop on 2024's hottest branding trends and how to leverage them. Whether you're building a brand from scratch or refining your existing identity, these insights are gold. We're talking real talk, real strategies, real results.
Tune in and transform your approach to personal branding; let Omar guide you through the noise to a place of genuine, impactful personal branding success.
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Get ready to ride the wave of podcasting's future in our electrifying new episode! We're taking you on an exhilarating journey through 2024's most groundbreaking podcasting trends, right at the heart of India's vibrant podcasting scene. It's time to experience the audio content revolution like never before.
Our guest, Gautam Raj Anand, the Founder & CEO of Hubhopper reveals insider secrets in an exclusive interview. Prepare to be blown away by his insights into the podcasting technology that's transforming our world. We're unpacking the hottest content creation strategies for 2024, tailor-made for the Indian audience.
This isn't just a podcast – it's your gateway to mastering the art of podcast marketing and audience growth. Discover the emerging podcast genres captivating India, and get ahead of the curve with our deep dive into the latest digital media trends. From podcast monetization to the innovative tech shaping the industry, we're leaving no stone unturned. This episode is a goldmine for podcasters and marketers alike, brimming with practical tips, and a glimpse into the exciting future of Indian digital audio content. Don't just listen to the future – be a part of it. Tune in now and transform your podcasting game in 2024!
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Join us for an conversation on the art of mastering SaaS side hustles while maintaining a full-time role. In this episode, Vatsal Sanghvi, the brains behind 1811 Labs, shares invaluable insights into the world of SaaS side hustles.
Discover the benefits of rapid prototyping, explore success stories of entrepreneurs who harnessed the power of no-code tools, and gain insights into overcoming common misconceptions. Whether you're a founder, marketer, or content creator, this episode is packed with practical tips to elevate your MVP game. Tune in and learn how to craft MVPs that steal the spotlight and turn your passion into profit.
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In this episode, we delve into the world of SaaS designed exclusively for creators. Our guest is Devdatta Potnis, the CEO of Animeta, and he shares his valuable insights on crafting SaaS solutions that empower creators to thrive in the 2024 Creator Economy.
From smart scaling tactics to staying ahead of industry trends, this episode is a treasure trove of knowledge for early-stage founders, marketers, and content creators.
If you're eager to navigate the fast-evolving world of SaaS in the creator economy, this episode is your guide. Tune in and discover the smartest strategies to scale your SaaS solutions for creators.
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Discover the ultimate growth hacking strategies for the privacy-conscious digital era in this power-packed episode of the Thrifty Titans Podcast. As we navigate the dynamic landscape of data privacy regulations, join us to uncover Growth Hacking 2.0 — a realm where innovation meets responsibility.
Our guest, Abhinay Bhasin, the former Vice President - Data Sciences(Asia Pacific) at Dentsu International, takes the stage to reveal insider insights on how businesses can achieve explosive growth while respecting user privacy. From leveraging AI and machine learning to mastering ethical data collection, Abhinay's expertise shines a light on the path to sustainable growth in the modern digital world.
Tune in to this episode for game-changing strategies that will empower founders, marketers, and content creators to propel their brands forward, all while adhering to the privacy-conscious ethos of the digital age. Don't miss out on Growth Hacking 2.0 — your key to success in the privacy-first era!
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Are you an aspiring AI entrepreneur eager to ride the AI startup funding wave in 2024?
In this episode, we bring you Shashank Randev, Founder VC and Co-Founder of 100X.VC, who unveils the coveted secrets to secure funding for AI startups in 2024. From decoding investor preferences to fine-tuning your pitch, Shashank shares actionable insights that can make your AI startup stand out. Don't miss out on this opportunity to get ahead in the AI gold rush of 2024.
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Are you a startup founder or marketer aiming to grow your business without splurging on marketing? Our guest, Kaushal Thakkar, the Founder & MD of Infidigit, is here to guide you.
Join us as we delve into the world of scrappy, near-zero cost growth hacking tactics that have the potential to skyrocket your startup's success. Kaushal, with his 20 years of experience in SEO and digital marketing, spills the beans on cost-effective strategies that work wonders.
Get ready to explore innovative marketing approaches, prioritize your spending smartly, and build a growth-focused mindset that thrives on efficiency. If you're a young founder, marketer, or content creator, this episode is your ticket to achieving remarkable growth without the big bills. Don't miss this opportunity to master the art of thrifty growth – hit that play button now and embark on a budget-friendly journey to success!
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In this episode featuring Ajay Bulusu, the Founder & CEO of NextBillion.ai, we dive into the realm of SaaS international growth. We explore the essential strategies Indian SaaS companies must adopt to establish a robust global customer base. This episode is a treasure trove for startups and established firms alike, offering a roadmap to scaling beyond borders.
Ajay also shares his expert insights on the most effective channels for Indian B2B SaaS companies to acquire global customers and discusses the challenges Indian SaaS companies face in their journey to global expansion. Learn how these challenges were overcome and gain an understanding of the future trends in the global market for Indian SaaS. This episode is not only a guide to global success but also a lens into the future of Indian SaaS on the world stage. Subscribe for more valuable insights, and hit the bell icon to stay updated on our latest episodes, as we bring you the forefront of SaaS innovation and global business strategies.
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In a landscape where startup funding seems as scarce as warmth in winter, join us for a chat with Bhavik Vasa, the founder & CEO of GetVantage.
In this episode, we delve into the strategies and insights that can help early-stage founders navigate the challenges of the 2024 funding winter. Discover actionable tips to thrive amidst uncertainty, fine-tune your pitch to stand out, and understand the changing dynamics of investor behavior. If you're a founder seeking to turn the funding frost into a fruitful journey, this episode is your guide to achieving success against all odds.
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Dive into the world of early stage venture investing with Nandini Mansinghka, the CEO of Mumbai Angels as we uncover the key factors to consider when choosing the right company to invest in.
Discover the value angel investors bring to founders and explore different approaches to startup investments. Nandini shares valuable insights on the criteria for investing and the financial commitments required. But remember, investing isn't without risks. Be prepared to potentially lose capital.
Learn about the advantages of investing through platforms like ours, and gain insights into the world of crypto investments. Tune in now and build a diversified startup portfolio that sets you up for success!
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On this episode, we delve into the world of web app development and how you can create a successful platform without a background in tech.
Our guest, Pratham Agarwal, the co-founder of Canonic.dev explains how you can use low-code solutions, UI kits and boilerplates to speed up the process, We also discuss the choice of programming languages and how to avoid adding extra features that may distract from your core proposition. Tune in for practical tips on creating a successful web app without a tech background.
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On this episode of You Inc., we dive into the world of content debt and UX writing with special guest Yuval Keshtcher, the founder of the UX Writing Hub, a leading UX Writing Training Program.
Yuval shares his insights on how good content design and writing can lead to product-led growth and increased revenue. He also shares his experiences in researching and adapting products or services to local markets, drawing from his work with Uber's team in India.
Join us as we uncover the importance of creating a better user experience and the impact of quality writing in the digital landscape.
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On this episode of You Inc., we discuss the intricacies of an angel investment with Padmaja Ruparel, the co-founder of Indian Angel Network, the country's first and now possibly one of the world's largest group of angel investors with all 500 investors across 10 countries.
Padmaja explains the angel investing process, from evaluating the entrepreneur's deck to issuing shares to investors. She also share valuable insights for aspiring founders, including the importance of managing cash flow and being truthful and open with investors.
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On this episode, we are hosting Arman Sood, the Co-Founder of Sleepy Owl Coffee, a pioneer in the cold brew coffee segment in India. We learn about the importance of catchy brand names and how the founders of Sleepy Owl took inspiration from Blue Bottle's packaging.
We also discuss the power of targeted and specific marketing to attract the right consumers with a limited budget. We explore the company's evolution in branding, logo, and mascots, and how offline retail marketing can be both expensive and crucial to reaching the right consumers. Plus, we get an inside look at how Sleepy Owl started as an online-only business, its performance marketing strategy, and its expansion into the offline world.
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On this episode of You Inc., we explore the world of publishing business books. We discuss the two approaches to writing a book and why storytelling skills are necessary for founders. We also dive into the process of publishing, from literary agents and traditional publishing to self-publishing.
Our guest, Anish Chandy is the founder of the renowned Labyrinth Literary Agency. Whether you're an aspiring business book author or just curious about the book publishing industry, this episode has everything you need to know!
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On this episode of You Inc., we dive into the world of affiliate marketing with Parul Tarang Bhargava, Co-Founder & CEO of vCommission.
We get valuable insights into different pricing models, including rep sharing and pay per acquisition for affiliate marketing. Parul also emphasizes the importance of retaining customers and understanding consumer behavior when starting affiliate marketing. We also cover topics like integrating the product being sold subtly into the content and the importance of being honest with the audience. Tune in to hear the dos and don'ts of affiliate marketing and how experimentation can lead to successful affiliate campaigns.
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On this episode of You Inc., we have special guest Christina Furtado, aka Potato Face (https://www.instagram.com/potatoface), who talks about her love for illustrative art and how a viral animated video changed her life forever.
Christina draws inspiration from her childhood and enjoys creating content that is relatable to everyone, not just her large Instagram following. During our episode, we discuss Christina's shift from focusing on numbers to focusing on her growth as an artist.
The episode includes an inspiring story about how a small experiment with animating audio led to the creation of the viral video that changed Christina's career. Tune in to hear about Christina's journey to balancing creativity and brand collaborations.
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On this episode of You Inc., we explore the process of creating and launching a new product in the D2C personal care space with Mohit Goel, Co-Founder and Director of Vedic Cosmeceuticals.
We touch upon the challenges of launching a D2C personal care brand and the process of creating a product from ideation to launch. We also discover that being frugal in the early stages can be an advantage for future success, and the importance of staying true to brand ethos when creating products to appeal to the online consumer market. We also identify gaps in the market and the potential segments Vedic has identified, from probiotics to postmenopausal skincare ranges and niche sexual wellness products.
Tune in to this episode to learn about the process of creating and launching a new product in the personal care space.
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On this episode of You Inc., we dive deep into how to build an audience and market a startup product from anywhere in the world. Our guest is Paul Daniel, Head of Growth at oSlash, a Bengaluru-based startup that offers an enterprise URL manager to help teams manage and share information.
We explore oSlash's ideal customer profile, and how they prioritize productivity in their marketing and product decisions. From analyzing user data to using reference loops, Paul offers actionable insights for community marketing and referral marketing. We also discuss the importance of understanding regional user behavior and tailoring content accordingly.
Join us to learn how oSlash captured an important use case among teams worldwide while managing a low-cost, high-impact marketing & growth strategy with a focus on productivity.
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On this episode of You Inc., we explore the current state of the job market and its impact on the future of work with Anshuman Das, co-founder and CEO - Careernet.
We discuss how startups and MNCs have been affected and the importance of building a meaningful business. We also dive into the rise of the hybrid workforce and how companies need to discover their own specific hybrid method. Our guest shares insights on the cyclical pattern of the job market, the impact of AI on job creation and elimination, and the changes in compensation and pay raises.
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On this episode of You Inc., we dive into the world of email marketing and AMP emails. We deep-dive into how traditional email marketing often misses the mark and how AMP email marketing platforms like MailModo are changing the game.
Our guest, the co-founder & CEO of Mailmodo, Aquibur Rahman shares his story about how he discovered the untapped potential of AMP emails. We also explore the importance of building trust with potential customers, the interdependence of marketing and sales and discuss the different tactics and channels used to build a strong lead pipeline.
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On this episode, we explore the complex world of influencer marketing.
From the importance of audience engagement to the challenge of identifying fake followers, we delve into the various factors that impact the effectiveness of influencer partnerships. Our guest, Kalyan Kumar, founder & CEO of Klug Klug, an AI-ML-led data platform for influencer marketing discovery and insights highlights the role of technology in streamlining the process and discuss why influencer marketing should be a continuous strategy, rather than a one-time campaign.
We also explore the differences between B2C and B2B marketing, debate the role of big vs. micro influencers, and examine the importance of emotional appeal in product endorsement.
Join us as we uncover the secrets of successful influencer marketing and discover how brands can leverage this powerful tool to drive engagement, awareness, and ultimately, sales.
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In today's world, creating share-worthy content is essential for brands and businesses to stand out in the digital space.
In this episode of the You Inc. Podcast, we sit down with India's OG content marketer, Aashish Chopra, to gain insights into creating content that resonates with audiences. Aashish is a seasoned professional with years of experience in the content marketing space. He shares his expertise on how to create content that is not only engaging but also shareable.
From understanding your target audience to creating content that truly resonates, Aashish's insights are invaluable for any founder or marketer looking to improve their content marketing strategy. In this interview, we discuss the importance of storytelling and how it can drive engagement and conversions for your brand. Aashish also shares his thoughts on the evolution of content marketing and how technology is shaping the industry. If you're looking to improve your content marketing efforts or simply want to learn from one of the industry's best, this video is a must-watch. Join us as we dive deep into the world of digital content with Aashish Chopra.
Most SMB & MSME founders around the world feel that business process automation is meant exclusively for large enterprises & MNCs, and that can’t be further from the truth. Enter Pabbly, an Indian startup that offers automation and integration solutions to small & medium businesses (SMEs), solopreneurs & freelancers around the world.
Founded in 2015 by Neeraj Agarwal and Vivek Lodhi, Pabbly helps SMBs streamline their business processes by connecting various cloud apps and automating repetitive tasks. Their products include Pabbly Subscriptions, Pabbly Connect and Pabbly Email Verification API.
This week, we had Neeraj on our show to discuss Pabbly’s journey, its pricing strategy, marketing mix and vision for the future.
Artificial Intelligence is no longer a fringe technology in India, or around the world. The rising tide has led to a massive surge in AI-led startups globally.
Founded in 2021 by Samanyou Garg, Writesonic is a SaaS startup that primarily offers AI-powered content generation services. Writesonic’s products include ChatSonic and Photosonic, which are AI-powered tools to generate written and image content, respectively.
In this episode of the You Inc. Podcast, we sat down with Writesonic’s Growth Lead, CVS Chaitanya to discuss and dissect the brand’s lean marketing funnel, its data-first marketing approach, the equation between its content & data teams, along with actionable marketing tips for early-stage founders.
Imagine building 11 MVPs in 10 short weeks. You then pick 2 out of these 11 ideas, go from zero to millions of dollars in ARR within 18 months, and sell both for close to $10M.
That’s the batshit crazy story of Tibo Louis-Lucas & Tom Jacquesson, the two young founders of Tweethunter & Taplio, (probably) two of the most consequential creator tools for Twitter & LinkedIn respectively.
In this episode of the You Inc. Podcast, we sat down with Tibo to decode his and Tom's early stage strategies for finding product-market fit, their strategy with product evangelists & early adopters, how they leveraged their own personal brands & organic content to grow their businesses effectively and so much more.
This episode is ripe with real-world insights on brand-building, growth hacking and entrepreneurship. So dig right in!
In Season 2 Episode 3, we are joined by Arjun Vaidya, the co-founder of V3 Ventures & Dr. Vaidya's, India's largest Ayurveda brand online. Arjun is one of the country’s most well-recognised D2C experts.
With Arjun, we dig into into the role of content, brand, community-building & performance marketing in D2C. We also deep-dive into the common brand-building mistakes early D2C founders make, and ways to do discounting & customer delight right.
If you are an aspiring or current D2C founder or marketer, this episode is a goldmine of insights.
Are you ready to take your creative agency business to the next level? In this episode, Ayush Wadhwa, Founder & Creative Director of a multi-million dollar marketing agency, OWLED Media shares his step-by-step process for creating a successful service-based business. He'll share his top strategies and tips, including how to scale and grow your agency quickly and efficiently. Get ready to take your business to the next level with Ayush's expert advice!
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Digital marketing expert Neil Patel has built an incredible empire in the digital space.
In Season 2 Episode 1 of the You Inc. Podcast, Neil shares his top tips on digital marketing and how to grow your personal brand in 2023. From building relationships to leveraging social media and SEO, Neil will provide you with the know-how to elevate your business to the next level. Get ready to take your digital marketing strategy to the next level with this insightful guide from Neil Patel.
Out of the 100 fastest-growing U.S. companies from 2009 to 2011, the 13 companies that were instrumental in creating categories accounted for 53% of incremental revenue growth and 74% incremental market capitalization growth over those three years.
The message is clear - category creators experience much faster growth and receive much higher valuations from investors than companies bringing only incremental innovations to market. Unfortunately, category creation is the exception for large companies, not the rule. According to data in Nielsen’s Breakthrough Innovation Report, only 13% of the world’s leading consumer product companies introduced a breakthrough innovation from 2008 to 2010—and even fewer created a breakthrough business model as well. That has to change, and soon.
So how do come up with ideas for category-creating products as an entreprenuer? What is the role of product vs. marketing in category creation, how do you build trust and a community of repeat users? We dig into all this, and more with Vishal Gondal, the founder and CEO of GOQii Smart Healthcare.
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Digitalization in retail has led to the democratization of the Indian consumer markets where all micro-consumer segments are now being recognized and served better than ever before by a plethora of D2C brands. With its total addressable market projected to go upwards of $100 Billion by 2025 in India alone, there is plenty of room for existing players to grow and more new players to join the D2C revolution. Some of these brands are founder-led, some have creators as the face of the brand.
To decode what the future of D2C retail and creator commerce segments look like, we sat down with Bharati Balakrishnan, the Country Head & Director at Shopify India & SEA to dig into the potential of the Indian creator economy to drive retail opportunities, the untapped D2C opportunity in India, the future of D2C vs established brands play in India. Bharati also shared some helpful tips for aspiring D2C founders, and a sneak peek into emerging D2C categories in India.
Whether you’re a solopreneur, creator or existing business-owner, if you are planning to launch a D2C brand in 2023, this episode is a gold mine for you.
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Every day, countless new memes, videos and blogs are uploaded to the Internet. Most of these languish in (relative) obscurity. But a few go viral: they explode across the web, attracting the attention of hundreds of thousands (sometimes millions) of people.
Content that goes viral may remain in the public consciousness for days, weeks, or longer. So for those who want to reach a large audience—whether it’s for a corporate marketing campaign or to promote a personal cause or to show the world your cat’s amazing abilities—the question of what makes content go viral online is important.
To answer this, we have Vivekanand Kilari, co-founder of Wubba Lubba Dub Dub, India’s fastest- growing meme marketing company that worked on campaigns like Mirzapur and Scam 1992, among others.
Whether you’re a marketer or a creator, this episode is a gold mine for you. So dig in!
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The phrase ‘content is king’ goes back as far as digital marketing itself. Most CMOs and Business Heads understand the power of content by now (hopefully). But that doesn’t mean they’re always aware of the crucial role content plays in their business.
Today, business content is not just blog posts and white papers. Voice, Video, Artificial Intelligence (AI), machine learning, and the increase in ‘smart’ devices in the internet of things (IoT) are all creating new content search & consumption habits. In this environment, its high time content gets its due as a tool to build credibility & drive commerce.
To dissect the role of content in marketing & business, we sat down with Aashutosh Katre, the Director & founder at Yellow Seed, a team of content & brand building experts who have helped some of the biggest brands on the planet level up their content marketing game. With Aashutosh, we decode why content still doesn’t get its due as a marketing tool, how to come up with a kickass content strategy for a brand that impacts business, and so much more.
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2023 is here, and it’s exciting to ponder on what’s to come!
Whether you’re a small business owner, a creator or a marketer, you’re probably curious about trends that will impact the marketing field in 2023. So in this episode of the You Inc. Podcast, we did just that!
We sat down with Rajni Daswani, the director of digital marketing at SoCheers, an independent digital-first full-service advertising agency to decode digital marketing trends you must not ignore in 2023. We unravel everything from the future of Indian consumer behavior, the pandemic hangover, key learnings from 2022, likely ad spend split for 2023, the projected biggest ad spenders in 2023, and much more!
Whether you’re a small business owner, or a snr. marketer in the industry, there’s something in this episode for everybody. So dig right in.
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Digital music streaming services have transformed the music industry globally. In India, indie music creators are among the best-selling artists on streaming services.
Today independent singer-songwriters are making world turn and take a note of fresh unheard tunes & lyrics, leaving behind the attribute of working as merely playback singers. But what does it take to get started as an indie musician?
In this episode with Gaurav Dagaonkar, the co-founder at Hoopr.ai, we unravel how to distribute your music for free as a budding musician, discuss cost-effective music production setups & new monetisation avenues for indie music creators, how to stop IP misuse as a music artist and so much more!
Whether you’re a budding indie musician, or a hobbyist, there’s a lot of insightful information in this episode for you!
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The Indian creator economy is off to achieve new heights in 2023!
If you’re an aspiring creator, you’re in the right place. We have grabbed two of the hottest big-wigs within the country’s influencer marketing industry - Himani Agrawal & Rishabh Nahar from Only Much Louder (OML) to unravel a blueprint for success as an aspiring content creator.
In the course of the episode, we decode what the average Indian creator looks like, top platforms, what separates the truly great creators from the good ones, how to come up with associated products as a micro creator, upcoming creator niches in 2023 and the present & future of brand deals for micro creators.
In short, anything and everything you’ll ever need to kickstart your creator journey in 2023.
You’re welcome.
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It seems ideal, doesn’t it? You set up a website, add a few affiliate links, and start earning the passive income you’ve always dreamed of.
Many bloggers are earning top dollar this way. For example, Sandeep Mallya at 99signals.com makes $12K every month as affiliate income. With him we unravel how he scaled his affiliate marketing efforts, the best SEO tool for any affiliate marketer, tools he’ll recommend to aspiring bloggers and much more.
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Every successful creator is an entrepreneur.
Their content serves as a customer acquisition tool, as they direct their fans (i.e. customers) to other income-generating avenues - be it courses, experiences, products or services. To decode the ever-changing model of creator commerce, we sat down with Jag Chima, the co-founder of IPLIX Media, one of India’s fastest-growing influencer marketing and talent management agencies that represents the likes of Tech Burner and Saloni Gaur among others.
We dissect the creator vs. creative entrepreneur mindset, the right time to monetise an audience, the modes of monetisation for creators in emerging economies, hacks to monetise sub 10K followership, income inequality in the country’s creator economy, and much more.
If you aspire to be a content creator in 2023, miss this one at your own risk!
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Imagine a content creator. Until recently, the odds were slim you thought about a doctor.
However, as more of us turn towards healthier & more active lifestyles, a new crop of health influencers are taking social media by storm! Dr. Manan Vora, aka The Sports Ortho is one of them. He is a young orthopaedic & sports medicine expert with a cool 185K followers on Instagram, where he shares insights on fitness and well-being.
We sat down with Manan to unravel how he stumbled into content creation, his creator setup, the changing landscape of patient-doc relationships, the ethics of endorsing products as a medical practitioner and much more!
Don’t miss this one.
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Big dreams aren’t only for big people.
If you’re a dorm developer, a rookie founder, a relentless growth hacker with a product idea, you’re in the right place. In this show-defining episode of the You Inc. Podcast, we have Meenank Minnu, the former Head Of Marketing of Pitchground advising you on the best growth hacks for early stage startups.
I ask Meenank about how to figure out your marketing mix, how to figure out SaaS pricing without leaving money on the table, performance vs brand marketing for bootstrapped startups, how to validate a product idea with marketing and build brand trust for cheap, how to go about investing an annual marketing budget of $0.0, and so much more!
If you are a go-getter, a hustler and/or a scrap looking to build an enduring brand, I dare you to miss this one at your own cost!
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Over 600M out of 1.9B websites worldwide are blogs. A whopping 2.5B blogs are published every year - that’s 6M blog posts every single day!
With such numbers, blogging is (quite naturally) not a secret. But does it even make sense to launch a new blog in 2023? How has the concept of business blogging evolved over time? What are the fundamental differences between a YouTuber/Instagrammer vs. a blogger? What can a marketer expect out of a blogger-brand partnership?
We answer these, and more with Richa Singh, the co-founder and CEO of Blogchatter, India’s largest and most active blogging community. If you’re a marketer, founder or creator planning to dip your toes into (business) blogging, this episode is for you!
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India's Media & Entertainment industry is expected to grow to $55-70B by 2030 at 10-12% CAGR, led by OTT, Gaming, Animation and VFX. Our creator economy alone grew from $1.7B in 2016 to a whopping $9.7B in 2020. This has led to a parallel explosion in creator economy startups, which raised around $2.5B between 2018 and 2022.
So what does the investment landscape for media ventures look like right now? What are the unique quirks of this sector? What’s so special about the US market in terms of media consumption & production? What are some of the blue ocean opportunities for aspiring media founders? What’s with this new trend of top creators like Ranveer Allahbadia, Tanmay Bhat & Bhuvan Bam bankrolling media startups?
We answers all these and more with Kabir Kochhar, the founder and managing partner of Audacity Venture Capital, Asia’s first early-stage media-tech investment fund. We dig deep into the future of the global media landscape and creator economy.
If you are an investor, creator or founder of a media venture, you’d find this useful.
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In a day and age where most aspiring founders get swayed by million dollar valuations, and the ‘glamor’ of startup events & media conferences that come with it, there’s something to be said about good ole’ bootstrapping. Some may even say that’s the OG idea of entrepreneurship before a global army of VC & PE Funds took over the game.
This week’s guest is a fellow LinkedIn Creator Accelerator Program member and friend - Udit Goenka, who happens to be the founder of Pitchground, an online marketplace that bridges the gap between early-stage SaaS companies and early adopters & small & medium businesses. Having launched PitchGround in September 2018, Udit has led it to over $20M in sales as a bootstrapped company - quite a feat!
Udit’s journey is testimony to the fact that you don’t need truckloads of cash to launch a successful startup. You only need a kickass idea, and badass execution.
So dig into this truly juicy episode about Udit’s journey of bootstrapping to $20M!
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Maybe you have a startup idea. Maybe you're wondering if it's a good one.
How do you test freshly sprouted startup ideas so that they don't turn into solutions looking for problems? How closely should you guard your startup idea? What are some of the biggest pitfalls for pre-seed founders? How do you judge if your startup is better off bootstrapped or VC funded, and how do you understand the optics of an investor?
To answer these fundamental questions that make or break budding startups, we have K N Karthikeyan, the founder of Arthhaa in the house. Arthhaa is an investment bank for early-stage startups, and works closely with founders to help them get funding through full-stack investor engagement, from strategy design and pitch deck creation all the way until term sheet closure.
If you are a to-be or first-time founder, miss this one at your own risk!
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Ready to raise a round of funding for your startup? Well, you'll need a Pitch Deck.
But did you know, 1000+ pitch decks are believed to be created just in San Francisco, California each day? With other major cities like New York, Bengaluru and Beijing catching up with Silicon Valley as tech hubs, and new startup ecosystems thriving around the world, there are many, many more decks being created. Now pair that with the fact that 9 out of 10 startups fail according to Startup Genome.
Now more than ever, you need to bring your A game while creating your Pitch Deck, and to help you in that journey, we have Dilnawaz Khan, the founder of Codesign Labs and Power Deck. He is also a Subject Matter Expert on Pitch Decks, Startup Fundraising and Lean Startups. With Dilnawaz, we discuss when to create a pitch deck, the role of narrative vs data, the investor's lens, the common trait between the best pitch decks in the world, how to approach an angel investor, and much more!
If you are a to-be or first-time founder, miss this one at your own risk!
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Last week was Diwali, so we've taken the week off.
But that doesn't mean we were sitting on our bums (no no no, my friend!). We've reinvented our FREE You Inc. Newsletter! There couldn't have been a better time to sign up, honestly.
We have also been reflecting on our whirlwind ride. To put it mildly, it's been BATSHIT CRAZY ride since our launch in May '22. We are now India’s #1 Marketing Podcast according to Apple Podcasts. We were also featured on Apple's 'New & Noteworthy' list alongside the likes of Antony Bourdain's ‘Parts Unknown’, Varun Duggirala's 'Advertising is Dead' and Kalki Koechlin's 'My Indian Life'. It's bonkers.
None of this would have been possible without your love and support. So thank you. Thank you a million times over!
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India's super rich are buying one-way tickets out of the country. According to a recent report by Henley & Partners (H&P), a UK-based global citizenship and residence advisory firm, over 8,000 HNIs are expected to leave India in 2022. This ranks us among the top three countries globally in terms of HNI migration after Russia & China.
Strict tax rules, the appeal of a higher standard of living, including better educational & health facilities for the family and the need for stronger passports are key drivers for this mass exodus of wealth & value, even more so in the wake of COVID.
In order to unravel the value proposition of top global startup & golden visas, we host Paresh Karia, the CEO of Acquest Advisors, a Mumbai-based immigration advisory firm specialising in global business immigration. We discuss the requirements for the US EB5 Visa, the Canada Startup Visa, the Portugal & UAE Golden Visas, and why thousands of Indian CXOs, industrialists & startup founders are signing up for them every single year.
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On this episode, we are dissecting India - not from a nationalistic or anthropological lens, but as a business opportunity. What makes India's business landscape unique? Why are global tech giants flocking to an emerging economy in Asia with pitfalls like low LTVs, poor infra, low per capita income, etc? Can you even build a business serving the bottom 50% of the Indian population?
We answer these questions, and more in our chat with Viral Jani, the EVP and India Country Head, at Times Bridge, an arm of the Times Group that has helped leading global businesses like Uber, AirBnB, Canva & Coursera to set up operations in India.
This episode will help you see India in a new light.
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On this episode, we are going all out with the 'born on Insta' generation, i.e. the Gen Z. To misquote Bane from 'The Dark Knight Rises (2012)' for theatricality, "you merely adopted the internet; I was born in it, moulded by it".
To have this truly special chat about what separates Gen Z audiences and creators from the pack, we are excited to have Shreyas Hegde, the co-founder & CEO of Viral Fission, an agency that bridges the gap between India's most capable youth and the brands they love. Viral Fission devotes its energy first to make sure they are adding to the experiences and skill sets of India's Gen Z, and partners with brands to deliver the same, in innovative and creative ways that solve otherwise complex marketing issues for them as well.
This was a truly insightful chat. Take a listen!
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On this episode, we are going all out with the 'born on Insta' generation, i.e. the Gen Z. To misquote Bane from 'The Dark Knight Rises (2012)' for theatricality, "you merely adopted the internet; I was born in it, moulded by it".
To have this truly special chat about what separates Gen Z audiences and creators from the pack, we are excited to have Shreyas Hegde, the co-founder & CEO of Viral Fission, an agency that bridges the gap between India's most capable youth and the brands they love. Viral Fission devotes its energy first to make sure they are adding to the experiences and skill sets of India's Gen Z, and partners with brands to deliver the same, in innovative and creative ways that solve otherwise complex marketing issues for them as well.
This was a truly insightful chat. Take a listen!
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On this episode, we get chatty about all things memes. You love 'em, we love 'em, everybody loves 'em. And that's the point of it all.
We are hyped to host Kyle Fernandes, the co-founder & CEO of MemeChat, a first-of-its-kind app where you can earn by creating memes. We chat about how meme marketing began, how some brands are doing it all wrong, how to engineer content virality, and most importantly - how to achieve meme virality singularity.
This conversation is so insightful, it feels wrong to publish it for FREE.
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On this episode, we get chatty about all things memes. You love 'em, we love 'em, everybody loves 'em. And that's the point of it all.
We are hyped to host Kyle Fernandes, the co-founder & CEO of MemeChat, a first-of-its-kind app where you can earn by creating memes. We chat about how meme marketing began, how some brands are doing it all wrong, how to engineer content virality, and most importantly - how to achieve meme virality singularity.
This conversation is so insightful, it feels wrong to publish it for FREE.
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This week on the You Inc. Podcast, we are SaaS-ing It up!
We are excited to have the founder of one of OG Indian media SaaS tools - Animaker. Raghav co-founded Animaker in the early 2010s with his college classmate. The company has since grown to be one of the world's fastest-growing SaaS companies in the visual content creation space, enabling tens of millions of users around the world create gorgeous visual content.
We sat down with Raghav to dissect major opportunities for new products in the media SaaS space, ways to market and monetise a newly founded SaaS tool and mistakes to steer clear as a SaaS founder.
This episode is a goldmine for SaaS founders across the world. So dig in.
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This week on the You Inc. Podcast, we’re speaking about the Brahmastra of modern marketing - branded content! And we have one of the OGs in the house - Tusharr Kumar, the Executive Vice President of OML, the man behind some of the most successful branded content campaigns on the planet.
We ask Tusharr about OML’s tryst with branded content, the DNA of great branded content, how to come up with kickass branded content ideas, the future of the creator universe and so much more.
We dare you to miss this gem of an episode. We double dare you.
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This week, we discuss the prospect of automating creativity!
On this episode of the You Inc. Podcast, we've called upon Advait Gupt, the co-founder & CEO of Kulfi Collective, and got chatty about how to automate content production, how AI can augment human creativity, how to supervise marketing automation and much more.
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This week on the You Inc. Podcast, we have Venugopal Ganganna, the CEO of Langoor, a leading digital agency brimming with creative technologists. On the show, we chat about the future of advertising in web 3.0, brand safety in the Metaverse, IP challenges in a borderless 3D internet and so much more!
Welcome to the future of creativity and influence.
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On this episode of the You Inc. Podcast, we sat down with Harnish Shah, the Founder & CEO of 3 Minds Digital.
A designer at heart, Harnish's agency is among the few funded digital agencies in India, having grown from a co-working space with a team of three to a 100+ member team within 6 years.
We discuss the creative freelancer vs creative entrepreneur mindset, pricing for creative work, talent management as a creative entrepreneur and much more!
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On this episode of the You Inc. Podcast, we sat down with Krish Advani, the co-founder and CTO of QuickWork, a Mumbai-based startup that offers no-code, real-time, enterprise automation solutions with 1,000+ pre-integrated apps.
We discussed how business automation can empower a single-person company to scale, the basic things every solopreneur or freelancer must automate, how marketing automation helps improve customer retention, and so much more.
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On this episode of the You Inc. Podcast, we sat down with Avinash Shekhar, the CEO of ZebPay, India’s oldest and most widely-used crypto asset exchange to decipher the future of the crypto market in India, what the mass exodus of crypto exchanges means for our country's job market, what crypto trading going underground would mean for the Indian economy, and much more!
Whether you're a crypto noob, a crypto pro, or aspire to work for a crypto-related brand, you'll find this episode useful!
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On this episode of the You Inc. Podcast, we sat down with Aman Dhall, a PR and media veteran and the founder of CommsCredible, an award-winning integrated communications consultancy that partners with leading brands like Grant Thornton and ICICI Prudential Life Insurance, as well as series A funded startups like Onsurity and Basic Home Loan to tell their stories in a way that matters to their stakeholders. On the show, we discuss how to craft a brand narrative, the different aspects of storytelling for brands, when to hire a PR officer, what PR can do for a budding brand, the onus of storytelling from a marketing vs PR lens, and much more! If you're a first-time founder who aspires to build a brand that lasts, don't miss this episode.
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On this episode of the You Inc. Podcast, we catch up with Kavita Parikh, the founder-director of Disha Consultants, a leading overseas education counselling firm that has helped over 10,000 students secure admission to top universities, such as Stanford, Harvard and Columbia University among others.
On the show, we discuss the right time to consider upskilling, how to calculate ROI on university admits, how to finance your education abroad, and much more.
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On this episode of the You Inc. Podcast, we catch up with Sarbojit Mallick, the co-founder and CBO of Instahyre, an advanced AI-led hiring platform that has enabled recruiters from over 10,000 companies including the likes of Google, Amazon, Flipkart, Microsoft and Swiggy to hire top talent effortlessly.
On the show, we discuss the value of an ivy league education in today's job market, what brands look for in top candidates, compensation trends, and the perpetual generalist vs specialist debate for a mid-career professional. If you're among the millions working in the modern workforce, you'll appreciate this sneak peek into an employer's mind more than anybody else.
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India ranks #2 globally for video consumption. Our rock-bottom data rates (among the cheapest in the world) are attributed as the primary driver behind this recent trend. But the best is yet to come. Digital content consumption is expected to double in the next decade, with over a billion Indians expected to own a smartphone.
In this episode, we sat down with Vinayak Shrivastav, the co-founder and CEO of VideoVerse for a quick insight into the existing video media landscape, and gaze into the future of video creation & consumption globally.
If you're an aspiring or existing video content creator, or a marketer looking to stay ahead of the curve, this episode is gold for you.
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In this episode of the You Inc. podcast, we catch up with LegalWiz.in founder Shrijay Sheth to demystify the legalities of being an entrepreneur or content creator - how to register a venture, must-have legal documents for every startup founder, whether an employee can be a part-time entrepreneur, and much more. We also discuss when to consider registering an IP, the distinctions between trademarks, patents and copyrights, ways to report IP abuse and the meteoric rise of NFTs!
Toying with the idea of launching a venture of your own, or a creative project that you might want to monetise later? Don't miss this episode.
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On this episode of the You Inc. podcast, we catch up with Chris Lu, the regional head for Marketing & Communications with the AnyMind group, a global technology company that enables brands, publishers and creators with next-generation production, e-commerce, marketing and logistics solutions in over 13 markets around the world.
In our long winding chat, we dissect startup branding, why branding is more important than ever for modern-day startups, decoding the brand-building vs performance marketing debate, how to maintain authenticity in brand positioning for your enterprise over time, and much more.
If you are a startup founder, or a brand builder at a budding brand, don't miss this episode!
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On this episode of the You Inc. podcast, we catch up with Ankit Agarwal, the founder of Do Your Thng (DYT) - a creator-first tech platform that aims to disrupt the influencer marketing industry. Ankit is also an experienced digital marketer, and has spent over a decade in digital marketing, advertising & social media management in brands like National Geographic, Sony, BMW, Microsoft & Maruti Suzuki among others.
On the episode, we talk about monetisation opportunities for micro influencers, importance of creator marketing for budding brands, a marketer’s checklist before they partner with a creator, the future of influencer marketing in APAC, and much more!
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On this episode of the You Inc. podcast, we catch up with Anshuman Das, the co-founder & CEO of Careernet, a leading talent solutions firm that has a two decade long track record of sourcing talent for 500+ high-growth startups, Fortune 500 companies and multiple MNCs including the likes of Walmart, Intel, Amazon, Samsung, Myntra, Coca Cola, Reliance and many others.
We discuss the why and how of the Great Resignation, income disparity in emerging economies, the future of remote work, the changing dynamics of talent acquisition, and other burning topics relevant for the modern worker, entrepreneur and HR personnel.
If you are a first-time entrepreneur, a creative, or just somebody looking forward to building their own personal brand, subscribe to our FREE newsletter! The first ten subscribers would get a FREE subscription to Instoried, an AI content creation tool that uses sentiment analysis, plagiarism detection, and a grammar checker to make your writing emotionally engaging content: https://blog.saikatpyne.com/#/portal/signup/free
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This episode of the You Inc. podcast features Gayatri Patel, the co-founder of G Story, a Mumbai-based creative agency that offers product photography and product styling solutions. Gayatri has worked with the likes of Gucci, MAC, L'Oréal among others, helping these brands create gorgeous visual content.
During our conversation, we discuss why and when it’s important for founders to consider product photoshoots, how to come up with photogenic products, the future of product videos and the global trend of minimalism in visual marketing content.
If you are a first-time entrepreneur, a creative, or just somebody looking forward to building their own personal brand, subscribe to our FREE newsletter! The first ten subscribers would get a FREE subscription to Instoried: https://blog.saikatpyne.com/#/portal/signup/free
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On this episode of the You Inc. podcast, we catch up with Araminta Robertson, the founder and managing director of Mint Studios, a UK-based full service content marketing agency that helps companies turn their content into a customer acquisition channel. We discuss how to crack organic content distribution, conversion tracking and attribution, the potential of content marketing over advertising, the relevance of blogging in 2022, and so much much more.
If you are a first-time entrepreneur, a creative, or just somebody looking forward to building their own personal brand, subscribe to our FREE newsletter! The first ten subscribers would get a FREE subscription to Instoried, an AI content creation tool that uses sentiment analysis, plagiarism detection, and a grammar checker to make your writing emotionally engaging content: https://blog.saikatpyne.com/#/portal/signup/free
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This episode of the You Inc. podcast features Sharmin Ali, the founder & CEO at Instoried, a deep-tech content optimisation platform that promises to drive higher content engagement to individual creators and brands. We catch up with Sharmin to discuss how AI analyses and measures emotion, the artistic and scientific frontiers of content creation and the future of entry-level advertising and content jobs.
If you are a first-time entrepreneur, a creative, or just somebody looking forward to building their own personal brand, subscribe to our FREE newsletter! The first ten subscribers would get a FREE subscription to Instoried: https://blog.saikatpyne.com/#/portal/signup/free
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The first episode of the You Inc. podcast features Marcella Risye, the founder of The Growth Room (thegrowthroom.co), a truly unique open-source platform that appreciates and celebrates growth journeys, regardless of designations and brand names.
We discuss what led Marcella to launch an online platform to celebrate the growth journeys of entry and mid-career professionals, the dire need for recognition across age groups, income and experience levels, and how employers celebrating small wins at work can go a long way in fostering a more inclusive and progressive work culture for one and all.
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Welcome to the You Incorporated podcast! On this show, I catch up with badass entrepreneurs, marketers, storytellers & content creators to understand how they built their personal brands, their voices, their way. This is also a show where I take deep-dives into everything you need to know to build and nurture an audience for yourself.
Whether you’re in a corporate, a startup, own a legacy brand, a scrappy side-hustle, or you’re simply a student - if you want to carve out an individual agenda with your work, and take charge of your own narrative, you’re in the right place.
Watch out for our new episodes, and show us love at backyouinc.com.
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