The Art Of Social Media podcast is a series of interviews with some of the world's most influential and innovative social marketing experts and thought leaders who can help you in growing your business through social media.
Welcome to the eagerly awaited second part of the season finale of The Art of Social Media. Join us as we delve into an adventure through a collection of enlightening moments presented by our esteemed guests. In their conversations, these experts have graciously shared priceless wisdom on conquering the ever-evolving realm of social media.
Meet Mark Schaefer, Executive Director at Schaefer Marketing Solutions; Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence; Neal Schaffer, Fractional CMO and Author of The Age of Influence; Latasha James, Founder and Creative Director of James + Park Creative; and Christoph Trappe, an accomplished Author, Storyteller, and Content Strategist.The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
If you are interested in joining The Art of Social Media as a guest, please complete this form: fame.so/scp-guest
Welcome to the highly anticipated season finale of "The Art of Social Media." Join us as we embark on a captivating journey through a series of enlightening moments shared by our honorable guests. Throughout their engaging discussions, these experts have generously imparted invaluable insights on mastering the social media landscape.
Prepare to unlock the secrets of winning the social media game in this epic episode, featuring Justin Levy, Director of Social and Influencer Marketing at Demandbase, Sujan Patel, Co-founder at Mailshake and MD at Ramp Ventures, Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, Houston Golden, Founder and CEO of BAMF.com, and Melinda F. Emerson, President of SmallBiz Lady Enterprise.The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
If you are interested in joining The Art of Social Media as a guest, please complete this form: fame.so/scp-guest
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Jeremy Goldman:* Jeremy Goldman on LinkedIn
Episode Resources:* Insider Intelligence Website * Jeremy Goldman on Twitter
If you enjoyed this episode, then please either:* Subscribe, rate, and review on Apple Podcasts * Follow on Spotify
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
If you are interested in joining The Art of Social Media as a guest, please complete this form: fame.so/scp-guest
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Jeremy Goldman:* Jeremy Goldman on LinkedIn
Episode Resources:* Insider Intelligence Website * Jeremy Goldman on Twitter
If you enjoyed this episode, then please either:* Subscribe, rate, and review on Apple Podcasts * Follow on Spotify
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
If you are interested in joining The Art of Social Media as a guest, please complete this form: fame.so/scp-guest
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Justin Rowe* Justin Rowe on LinkedIn
Episode Resources:* Impactable Website * Impactable on LinkedIn * Impactable on Facebook * Impactable on YouTube * Linkedin Paid Ads - From A to Z Podcast
If you enjoyed this episode, then please either:* Subscribe, rate, and review on Apple Podcasts
Follow on SpotifyThe Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
If you are interested in joining The Art of Social Media as a guest, please complete this form: fame.so/scp-guest
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Justin Rowe* Justin Rowe on LinkedIn
Episode Resources:* Impactable Website * Impactable on LinkedIn * Impactable on Facebook * Impactable on YouTube * Linkedin Paid Ads - From A to Z Podcast
If you enjoyed this episode, then please either:* Subscribe, rate, and review on Apple Podcasts
Follow on SpotifyThe Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
If you are interested in joining The Art of Social Media as a guest, please complete this form: fame.so/scp-guest
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Mark Schaefer:* Mark Schaefer on LinkedIn * Mark Schaefer on Twitter * Mark Schaefer on Facebook * Mark Schaefer on Instagram * Mark Schaefer on YouTube
Episode Resources:* Mark Schaefer’s Books * The Marketing Companion Podcast * Schaefer Marketing Solutions on LinkedIn * Rutgers University Website * HARBOUR.SPACE Website * Mark Schaefer’s Website
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
If you are interested in joining The Art of Social Media as a guest, please complete this form: fame.so/scp-guest
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Mark Schaefer:* Mark Schaefer on LinkedIn * Mark Schaefer on Twitter * Mark Schaefer on Facebook * Mark Schaefer on Instagram * Mark Schaefer on YouTube
Episode Resources:* Mark Schaefer’s Books * The Marketing Companion Podcast * Schaefer Marketing Solutions on LinkedIn * Rutgers University Website * HARBOUR.SPACE Website * Mark Schaefer’s Website
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
If you are interested in joining The Art of Social Media as a guest, please complete this form: fame.so/scp-guest
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Erik Huberman:* Erik Huberman on LinkedIn * Erik Huberman on Instagram * Erik Huberman on Twitter
Episode Resources:* Hawke Media Website * Hawke Media on Facebook * Hawke Media on Twitter * Hawke Media on Instagram * Hawke Media on LinkedIn * Hawke Media on YouTube * HawkeTalk Podcast * The Hawke Method Book
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Erik Huberman:* Erik Huberman on LinkedIn * Erik Huberman on Instagram * Erik Huberman on Twitter
Episode Resources:* Hawke Media Website * Hawke Media on Facebook * Hawke Media on Twitter * Hawke Media on Instagram * Hawke Media on LinkedIn * Hawke Media on YouTube * HawkeTalk Podcast * The Hawke Method Book
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Justin Levy:* Justin Levy’s Website * Justin Levy on LinkedIn * Justin Levy on Instagram * Justin Levy on Twitter
Episode Resources:* Demandbase's Website * M2 Community's Website * Revenue Era's LinkedIn * Revenue Circle's LinkedIn * Pavilion's Website * RevOps Co-op's Website * RevGenius' Website
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Justin Levy:* Justin Levy’s Website * Justin Levy on LinkedIn * Justin Levy on Instagram * Justin Levy on Twitter
Episode Resources:* Demandbase's Website * M2 Community's Website * Revenue Era's LinkedIn * Revenue Circle's LinkedIn * Pavilion's Website * RevOps Co-op's Website * RevGenius' Website
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Dain Walker:* Dain Walker's Website
* Dain Walker on LinkedIn
* Dain Walker on Facebook
* Dain Walker on Instagram
* Dain Walker on YouTube
Episode Resources:* rivyl Website * rivyl Instagram
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Dain Walker:* Dain Walker's Website
* Dain Walker on LinkedIn
* Dain Walker on Facebook
* Dain Walker on Instagram
* Dain Walker on YouTube
Episode Resources:* rivyl Website * rivyl Instagram
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Timothy Hughes:* Timothy Hughes on LinkedIn * Timothy Hughes on Twitter
Episode resources:* Timothy Hughes’ Books * DLA ignite's Website
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Timothy Hughes:* Timothy Hughes on LinkedIn * Timothy Hughes on Twitter
Episode resources:* Timothy Hughes’ Books * DLA ignite's Website
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Melinda F. Emerson:* Melinda F. Emerson on LinkedIn * Melinda F. Emerson on Instagram * Melinda F. Emerson on Twitter * Melinda F. Emerson on TikTok * Melinda F. Emerson on Pinterest * Melinda F. Emerson on YouTube
Episode Resouces:* Melinda F. Emerson’s Website * The SmallBizChat Podcast * Top 50 Lead Magnet Ideas Ebook * Become Your Own Boss in 12 Months Book
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Melinda F. Emerson:* Melinda F. Emerson’s Website * Melinda F. Emerson on LinkedIn * Melinda F. Emerson on Instagram * Melinda F. Emerson on Twitter * Melinda F. Emerson on TikTok * Melinda F. Emerson on Pinterest * Melinda F. Emerson on YouTube
Episode Resouces:* Melinda F. Emerson’s Website * The SmallBizChat Podcast * Top 50 Lead Magnet Ideas Ebook * Become Your Own Boss in 12 Months Book
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Cassie Petrey:* Cassie Petrey on LinkedIn
Episode Resources:* Crowd Surf's Website * Crowd Surf on LinkedIn * Crowd Surf on Twitter
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Cassie Petrey:* Cassie Petrey on LinkedIn
Episode Resources:* Crowd Surf's Website * Crowd Surf on LinkedIn * Crowd Surf on Twitter
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:
Don't forget to follow us so you never miss an episode!
Learn more about Christoph Trappe:* Christoph Trappe on LinkedIn * Christoph Trappe on Twitter
Episode Resources* Christoph Trappe’s Website * Christoph Trappe’s Books
Subscribe, rate, and review on Apple Podcasts* Follow on Spotify * RSS Feed
The Art of Social Media is hand crafted by our friends over at: fame.so
Previous guests include: Rand Fishkin of SparkToro, Sujan Patel of Mailshake, Neal Schaffer of nealschaffer.com, Mark Schaefer of Schaefer Marketing Solutions, Joe Pulizzi of The Tilt, Houston Golden of BAMF.com and Latasha James of James + Park Creative.
Check out our three most downloaded episodes:
Christoph Trappe, a leading live streamer and content strategist, joins Tejas Mehta to outline and discuss the fundamental elements of creating a winning content strategy that captures the audience’s attention and builds brand engagement.
Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to share how B2B brands can leverage influencer and community marketing, the influence of metaverse on social media, and the importance of storytelling for your social media strategy.
Michael Brito, Global Head of Analytics at Zeno Group, joins Tejas Mehta to discuss present and future social media trends, how brands can build meaningful online communities and the role of research and data analytics in creating winning marketing strategies.
Gary Bizzo, a business startup, marketing, and branding specialist, and CEO of Bizzo Management Group, joins Tejas Mehta to discuss the importance of empathy, storytelling, and community engagement in marketing and future marketing trends.
Gary Bizzo, a business startup, marketing, and branding specialist, and CEO of Bizzo Management Group, joins Tejas Mehta to discuss the evolution of digital and influencer marketing and how to become a Social Media Rock Star.
Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi, joins Tejas Mehta to share her thoughts on LinkedIn's underused features, how to build an email list from social media, and the future of social media.
Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi, joins Tejas Mehta to discuss LinkedIn winning strategies and trends, how to build an engaging and supportive network, and how brands can leverage organic content.
In Part 2 of this episode, Houston Golden joins Tejas Mehta to discuss growth hacks on LinkedIn, how small businesses can leverage the platform's capabilities to build a successful business, and how LinkedIn helps grow your owned audience.
Houston is the Founder and CEO of BAMF.com, also known as the world's leading LinkedIn marketing agency. He has authored five books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications, and was recognized as one of Forbes’ Top 12 Innovative Founders.
In Part 1 of this episode, Houston Golden joins Tejas Mehta to share his LinkedIn growth hacks, what type of content works on the platform, and how to become a successful LinkedIn influencer. Houston is the Founder and CEO of BAMF.com, also known as the world's leading LinkedIn marketing agency. He has authored five books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications, and was recognized as one of Forbes’ Top 12 Innovative Founders.
Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, joins us to discuss how to adapt your content and style for various social media platforms, the future and opportunities of the creator economy, and what content creators you should follow in 2022.
Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, joins us to discuss how brands can win at content marketing in 2022, why you should focus on one specific niche to build your audience, and how to approach social media channels.
Latasha James, Founder and Creative Director of James + Park Creative, joins us to discuss current and future social media trends, strategies for growth, the rise of TikTok, and how brands should approach social media to build strong communities.
Latasha James, Founder and Creative Director of James + Park Creative, joins us to discuss how to build a thriving online community, current social media trends, why you should create YouTube content, and how to find the right influencers for your business.
In Part 2 of this episode, Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions, joins us to discuss how brands can leverage changing trends in social media marketing as a result of disruptive innovations such as TikTok marketing, the metaverse, and cryptocurrencies, which is leading to more community-based marketing.
In part one of this two-part episode, we’re joined by Mark Schaefer, Executive Director of Schaefer Marketing Solutions. Mark talks about how the pandemic changed the consumers' behavior and its impact on marketing and business. He also discusses the importance of user-generated content, emerging marketing trends, and building community through marketing.
In part two of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses influencer marketing as a powerful approach for a new brand to compete effectively on social media. He further highlights the numerous opportunities for influencers to monetize their content creation expertise while assisting brands in their growth and social media's favorable inclination toward short-form video.
In part one of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses the change in the digital marketing landscape, how it’s shaping the trajectory of social media marketing, and how companies and agencies can now engage with disruption.
In the second part of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake and MD at Ramp Ventures. Sujan explains how to leverage content for social media marketing, and discusses how to achieve repeated success with marketing strategy by recognizing the differences between various marketing channels.
He shares the significance of personal branding in acquiring prospects and talent for brand growth. Finally, Sujan emphasizes the importance of repetition in developing long-term brand influence.
In part one of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake, and MD at Ramp Ventures. Sujan talks about how much has changed in digital marketing over the last two decades. He explains how the introduction of new advertising channels such as social media, influencer marketing, and remarketing have saturated the market and made it more competitive, and why a cohesive approach, such as laser targeting, is vital for a new brand to succeed.
Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part two of this two part interview, Rand discusses what he sees as the future of social media, how this is going to influence companies marketing strategies, and how a company implements its ethos and culture can influence the way people view their brand.
Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part one of this two part interview, Rand tells us about the advantages small businesses and brands have over their larger competitors, the ways in which they can optimize their approach to social media marketing, and how to make your target audience resonate with your product or brand.
Welcome to The Art of Social Media, a podcast by SocialPilot. We host in-depth discussions with world-leading, social media marketing experts to help you discover the techniques, strategies and skills you need to grow your business with social media.