The Launch Plan Podcast: Recent Episodes
Karthik Vijayakumar / Design Your Thinking Labs
The podcast is all about online product launches for creators, small business owners, and entrepreneurs. On the show, we discuss and deconstruct online product launches with guests that are launching online courses, podcasts, masterminds, coaching, and all kinds of services from copywriting to fashion. The podcast comes out in seasons with each season focused on a specific topic. In Season 1 of the podcast we focus on online courses, diving into topics like cohort-based courses, email marketing, audience segmentation, creating irresistible offers, pricing strategies, traffic generation, mindset, course video creation, and more. You'll learn about launching businesses from scratch, growing your business, and scaling your product or service business. Every episode is accompanied with worksheets, transcripts, and you don't want to miss this. Hit the Follow button and get ready to level-up your launches. To continue the conversation, download the two-part ebook "Thirty Minute Launch". Use the first part of the ebook to pick a market, define your audience, and define your product or service. In the second part of the book, you'll find nuggets from every episode on The Launch Plan podcast. As a bonus, the ebook also gives you access to our customizable Podcast Launch Plan tool, go to designyourthinking.com/launch.
Struggling to sell your info products?
One of the biggest reasons why many solopreneurs don't sell enough is because they hit a wall. They think that it's hard to sell (or that their products are not good enough). Many creators give up. The wall feels overwhelming. But the wall is not made of concrete.
You can break the wall (If you know how).
Because the wall is made up of exactly what we discussed in the previous episode -- the four-letter F-Word, and if you understand this, you can dismantle this seemingly mighty wall just like a tent. And then, you will unlock the secret that will help you sell more and bigger info products and courses.
How to break the wall (and sell your online courses)?
It turns out that you don't need to break this wall. If you do exactly what you learn in this episode, you will see the wall magically disappear. And your clients will do that themselves. Here's what you'll learn in this episode:
- The five-step process to remove fear
- How to handle clients like an eight-year-old (and help your clients buy)
- Learn the different kinds of proof you can use (and how they will impact your sale)
Grab the Irresistible Offer Playbook Freebies:designyourthinking.com/iopfreebies
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Download the Launch Plan Workbook:designyourthinking.com/launch
Why do clients NOT buy?
Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we sell them on our websites.
Yet, we shoo them away when they come.
No way! I don't chase away my clients. I do everything so that I can keep their attention. Maybe you are. As it turns out, many websites and sales pages chase away clients more than attract them. And entrepreneurs do that unknowingly.
So, how can I stop chasing away clients?
It turns out that the answer is simpler than you imagined. Just stop doing this - the four-letter F-Word. No, it's not what you think. In this episode, you'll learn how to stop chasing away clients. Specifically, you'll learn the following:
- What is the F-Word that we unknowingly use all the time?
- The three specific ways we send away clients (even those that came to you looking for help)
- The psychology behind the F-Word (and how you can avoid them)
Grab the Irresistible Offer Playbook Freebies:designyourthinking.com/iopfreebies
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Download the Launch Plan Workbook:designyourthinking.com/launch
Have you ever wondered why some YouTube Ads work (and many don't)?
The holiday season is closing in, and every business wants to make the most of it. Facebook and YouTube are littered with Ads. You want to make the most of this season as a course creator, freelancer, or infopreneur. Somewhere in the corner of your mind, you are asking yourself this question:
Should I run ads on YouTube and scale my course sales?
And in no time, you are filled with an avalanche of questions. What kind of ad should I run? How long should the ad be? What kind of content should my ad have? How to get started writing the copy for my YouTube ad? If even one of these questions has been inside your head, wait no more.
Learn exactly why ads succeed (and why they fail).
In this episode, our guest Shoden, Dennis Abad, discusses why Ads fail and succeed. He's a Marketing and Online Business Growth Coach who runs ads for several well-known course creators. In this episode, you'll learn:
- Crucial sections of a profitable YouTube Ad.
- The 30-second rule can save you thousands (or tens of thousands) of dollars.
- How to design your first YouTube Ad even if you are just getting started with videos (and a "formula" if you are comfortable with videos)
Connect with Dennis Abad
- Website
- Facebook Profile
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Download the Launch Plan Workbook:designyourthinking.com/launch
How many times have you bought something that’s not on your shopping list?That lipstick or that sneaker that you bought last week. Perhaps it was a chocolate that you snagged while standing in the queue to buy groceries. Or maybe it's something else you bought. Apparently, impulse buying accounts for between 40 and 80% of purchases.
But that's what humans do.We are emotional beings. We tend to do a lot emotionally and later justify rationally. I’m sure you have a reason why you purchased that sneaker or lipstick last week. But I know why you “really” did that. No, not because you were excited, or sad, or angry. It’s because you were made an irresistible offer.
Common, that's not true.It is. And that's what we cover in this episode of The Launch Plan podcast. You will learn:
- Why we buy stuff that are not on our shopping list (even if they are expensive).
- The six factors that you can use to infuse irresistibility into your offers.
- Learn how to use these factors in your offers with the tips we share inside the Launch Plan Workbook.
Grab the Irresistible Offer Playbook Freebies:designyourthinking.com/iopfreebies
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Download the Launch Plan Workbook:designyourthinking.com/launch
Why do clients buy?The biggest question on any entrepreneur's mind is this. What makes people buy? The answer is pretty straight forward today, as opposed to a few years back. They buy something to fix a problem. Even iPhone buyers but their expensive Apple gadgets to fix problems. Sometimes the problem could be a functional one (like, "safe from spam ware"), a personal one, or a social one (like, "feel good when I'm with my peers").
Can you scan your clients' brains?If you are creating an online course or an information product, you want to know if your clients will buy your course or not. You will definitely know it when you present them your offer. But that's too late. What if they don't buy? Is there a way to know what clients want before you make them an offer?
You need to listen to their stories.And that's what we cover in this episode of The Launch Plan podcast. You will learn:
- The idea of "Jobs to Be Done" and how McDonald's used it to create a successful line of milkshakes
- How to listen to "Job Stories" (and the three key elements you need to look for)
- What are the exact questions you need to use to learn what your clients will spend money on
Grab the Irresistible Offer Playbook Freebies:designyourthinking.com/iopfreebies
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Download the Launch Plan Workbook:designyourthinking.com/launch
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Download the Launch Plan Workbook:designyourthinking.com/launch
Are your Optin Pages converting enough?Optin pages are the lifeblood of businesses. Okay, I agree traffic is king. But how does that matte if the sentries don't open the gates to the castle? The highway is bustling with traffic. But if you don't have proper exits and giant signboards to your megastore, your store is a haunted place.
You ain't gonna make sales.There's no history of a business that survived with window shoppers. If your email list is filled with squatters then you don't have leads. You've got squatters aka window shoppers. And squatters are like leeches. The only way you can fix this is not by purging your email list, but by building a better optin page.
And you can start building one in exactly ten minutes.Well, that is if you click the play button and start listening to this episode. Because in this episode of The Launch Plan Podcast, we show you how to fix your optin page in three steps. You will learn:
- The three cornerstones of a good optin page
- Why more leads is not good, and how to improve the quality of leads by just fixing your optin page
- Why your optin page is failing despite having good copy
Download the Launch Plan Workbook:designyourthinking.com/launch
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Is your podcast guesting strategy not working?Podcast guesting is one of the most effective strategies to generate leads and build a brand. Depending on the podcast, this strategy can help you generate short term leads and benefit from the long tail too. If you've not had a great experience so far, this episode is for you.
Generating leads as a podcast guest is not just about the quantity.This is more a quality game. If you don't have a solid plan with your content, podcast guesting can soon turn out to be one of the most expensive strategies. What makes the same strategy go from the most effective marketing strategies to the least? What aspect of the content can make such a huge difference?
Creating actionable content is your answer.You heard it right. It's not just the content. It's not about how big the show is. It all comes down to how well you were able to transfer listeners from listening to your email list. And that's what we focus in this episode. In this episode, you'll learn:
- Nine steps to creating actionable podcast content as a podcast guest
- How "spilling the beans" is a good strategy when it comes to podcast guesting
- What should be your singular focus when going on any podcast as a guest.
Download the Launch Plan Workbook:designyourthinking.com/launch
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Do you want to attract unlimited leads as a podcast guest?Small business owners and solopreneurs oftentimes run their businesses with limited resources. Be it traffic, lead generation, marketing funnels, or sales, you do it all yourself. But if podcast guesting is one of the strategies you've used to build your brand and grow your audience, you have probably encountered a challenge.
You don't get enough engagement or leads as a podcast guest.Have you ever felt like podcast guesting is not working for you? Have you felt like your appearances as a podcast guest have not generated enough engagement or leads? Have you always wanted listeners to see you as the expert on your topic?
You need to focus on One thing.Oftentimes, the host of a podcast does a great job of shining the spotlight on you. Yet, the episode falls through the cracks. In this episode, you'll see how you can create very good podcast episodes as guest on other podcasts. You'll see how by focusing on just four critical elements, you can position yourself as the expert that listeners should listen to (and want to follow). In this episode, you'll learn:
- The biggest mistake a lot of people make as a guest on others' podcast
- The four elements you should focus on when you are a podcast guest
- What you need to do today to make your next podcast guesting appearance a hit
Download the Launch Plan Workbook:designyourthinking.com/launch
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Do you want to start a podcast for business?If you are a small business owner or solopreneur that's interested in podcasting, read this carefully. It could be that you already have a podcast, or maybe you are thinking of starting a podcast for business. You like podcasting and you are interested in using it to grow your business.
You should stop thinking of creating a random show.Instead, you need to ask the hard questions upfront. Who is this show for? How will it align with my business? How can I have fun creating the podcast while making it extremely useful for my clients and listeners? You are a business owner and you are in business for a reason. A bad podcast can ruin the image of your business. How do you make sure the podcast and your business are in perfect alignment?
You need to position the podcast for your business.And that's what we discuss in this episode of The Launch Plan podcast. You'll learn:
- Five ways to position a podcast for your business
- The exact questions to help you monetize your business with a podcast
- How to attract and engage with the right listeners that will help your business grow
Download the Launch Plan Workbook:designyourthinking.com/launch
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Website Messaging Mastery Course:designyourthinking.com/wmmprelaunch
Do you want to start a podcast?You perhaps know that there are over 5.2 million podcasts today. Yet you want to start a podcast. You have decided to put in the work to do what it takes to start a podcast. Perhaps that what got you here. Or maybe you've been listening to this podcast and decided to start a podcast for your business, just like we do here.
But you worry about not getting enough downloads or listeners.Or is that the right way to measure your podcast? Just because everyone talks about download numbers doesn't mean that's the right yardstick to measure a podcast. When I started my first podcast, the show made over quarter million downloads, and yet it made negligible impact to my business (until I fixed it). Today, we don't focus on numbers. Because we have something better to measure. Dollars.
So what is the right way to start a podcast today?The answer is the same as what it used to be even a decade ago. Focus on serving one specific audience and over-deliver. In this episode of the podcast, you will learn:
- The four key levers of a successful podcast (and how you can use them)
- How to create a hyper-targeted podcast by answering simple questions for each lever
- A better way to measure growth and success of your podcast (and that's not number of listeners)
Download the Launch Plan Workbook:designyourthinking.com/launch
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Website Messaging Mastery Course:designyourthinking.com/wmmprelaunch
Do you struggle sending emails that get responses?Businesses need leads. But if you just focus on lead generation, you can end up with a heap of useless email addresses or phone numbers. It's not just about leads. You need high-quality leads. Your need people that are highly likely to do business with you. But how do you find high-quality leads?
Find people in the market.Traditionally when you have to sell or buy something, you go to the market. People you find in the market are there to do business. They are not trying to window-shop with shopping bags. How can you find such people when you run an online business selling courses or freelancing services or info products? You find businesses that your prospective customers are already going to. And you get them to introduce you to their audience. But why would they do that? And even if they did, how do I reach out to them?
You need to pitch yourself.You will need to craft an email pitch. But who answers unsolicited emails anyway? Even if they did, how do I get past the initial objections and get them to say a 'yes'? Well that's exactly what you'll learn in today's episode of podcast. You will learn:
- How to use partnerships to grow your business
- The structure of a winning email pitch
- How to get people to respond with a 'yes' by reducing the number of variables
Download the Launch Plan Workbook:designyourthinking.com/launch
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Website Messaging Mastery Course:designyourthinking.com/wmmprelaunch
Are you struggling with traffic or customers?Leads and clients are the lifeline of a business. When you have enough of them, you are good. And when there is a consistent flow of leads and clients, your business is healthy. But where do you get leads from in the first place? You need traffic. For an offline business, we use the term footfall. What if you don't have enough traffic or footfall?
Borrow traffic from someone else.It can sound crazy. But imagine this. Your friend has a business that caters to a clientele similar to yours. Let's say they had a decent traffic or footfall. Could you borrow them? In simple words, can you ask your friend to send his clients your way? Sure. But what if you don't a friend like this?
You need to make some friends.And that's the topic we discuss today on the podcast. How to find people who you can build alliances and partnerships with. But isn't that scary? What if you are an introvert (like me)? What if you don't know them in person? Well, that's what we discuss today. You will learn how to spot potential partners for your business, and what you can give them.
Visit Brian at the Launch Coalition:launchcoalition.com
Download the Launch Plan Workbook:designyourthinking.com/launch
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Website Messaging Mastery Course:designyourthinking.com/wmmprelaunch
Are your lead magnets working well?Lead magnets are the reason why people get on to your email list. Businesses of all sizes have used lead magnets as an entry point for newer clients. At least, that's what they hope to see. Leads in, clients out. But does it work well in your business? Or, are your lead magnets being ignored by your website visitors? Maybe you are having the opposite problem - too many people download your lead magnets but not converting to clients. Are you having a list of buyers or squatters?
You are having a positioning problem.If your email list is filled with low-quality leads or you don't see enough leads come through, you likely have a positioning problem with your lead magnet. What does that mean? How can I position my lead magnets such that it attracts the right clients and repel the wrong ones? In this episode, we share three key elements you can include when you present your lead magnets. Just doing this will help you see significant results.
Complete your learning with our workbook.We highly recommend you don't waste time taking notes. That's because what you're about to listen to is a nuanced topic. And you need to make sure you don't miss out on the details. Listen closely, and sometimes it helps when you read between the lines.
Intro to the MMMA Framework™:https://designyourthinking.com/small-business-marketing-plan
Download the Launch Plan Workbook:designyourthinking.com/launch
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Website Messaging Mastery Course:designyourthinking.com/wmmprelaunch
Are you giving your clients what they want?Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract only iron filings. Your clients are not iron filings. They are gold. And magnets don't attract gold.
Yet, businesses have wasted priceless resources creating resources that attract the wrong clients. If you have created lead magnets and yet struggled attracting the right clients, this episode is for you.
Six elements are all you need.Small businesses and solopreneurs spend valuable time asking the wrong question about lead magnets. What lead magnet works best? Should I create a checklist? Or, should I create an ebook? Or, should it be a course? These are the wrong questions. Because any of these lead magnets could work.
The question you should be asking is this: what elements should a good lead magnet be based on? If you're asking this question, this episode is for you. Because in this episode, you'll learn six steps that will help you infuse six vital elements into your lead magnets. This cocktail is powerful, and will instantly turn your lead magnets into client-attracting-machines.
Complete your learning with our workbook.We highly recommend you don't waste time taking notes. That's because what you're about to listen to is a nuanced topic. And you need to make sure you don't miss out on the details. Listen closely, and sometimes it helps when you read between the lines.
Download the Launch Plan Workbook:designyourthinking.com/launch
Get your 90-Day Marketing Plan:designyourthinking.com/plan
Website Messaging Mastery Course:https://designyourthinking.com/wmmprelaunch
What is the cost of not nailing your message?
Millions, if not billions, if you're a big business. If you're a small business like ours, it could be devastating. That's because the wrong message doesn't just hurt a small business but kills it. Because the price you pay is not just losing new clients but finding and managing the wrong clients.
Not nailing your message can lead to a swelling email list of "squatters," managing disgruntled clients, and spending more time processing returns, and they are just the tip of the iceberg for a small business.
Six elements is all you need.
The good news is that you can save yourself from all that pain and tragedy of landing yourself in a business with the wrong clients. All you need to do is listen to this episode. You'll learn the six elements most likely missing in your message.
But what is a message? Well, that's what we start with inside this episode. Grab your earphones and listen closely to the episode where we help you attract the right clients for your business and repel the wrong ones. You heard that right. When you find the perfect message, it acts as the doorkeeper to your business, refusing the right to entry to the wrong people.
Don't forget the workbook
We highly recommend you don't waste time taking notes. That's because what you're about to listen to is a nuanced topic. And you need to make sure you don't miss out on the details. Listen closely, and sometimes it helps when you read between the lines.
Download the Launch Plan Workbook:https://designyourthinking.com/launch
Get your 90-Day Marketing Plan:https://designyourthinking.com/plan
Have you been struggling with your marketing?
You've learned about the different marketing frameworks, looked at marketing case studies from big and small companies. Maybe you even think that your marketing plan is good enough. Even if none of these resonate with you, answer one question - do you want to make more sales?
If your answers to any of the above questions is a YES, this episode is for you. Because in this episode, you'll learn a framework that will help you fix your marketing plan (if you have one). If you don't have a marketing plan, you're in luck; because by the time you finish listening to this episode, you'll have one. At least, you'll understand what to do in order to get more marketing qualified leads, make more sales, or increase revenue or profit.
It's like turning a knob
In this episode, you'll see how Steve Jobs turned around Apple from a failing business into one of the most valuable companies. No, you are not going to learn ten things to do, but just pick four areas of your marketing. If you've turned a knob to increase or reduce the speed of a ceiling fan, this is not too different.
Don't forget to subscribe to the podcast with your email and download The Launch Plan Workbook (plus more goodies!). Click the play button above to get started.
Download the Launch Plan Workbook:https://designyourthinking.com/launch
Get your 90-Day Marketing Plan:https://designyourthinking.com/plan
Signup as a beta reader for my book:https://designyourthinking.com/book
On The Launch Plan podcast, we help solopreneurs, small businesses, and creators launch successful online courses, memberships, and other info products. How?
It turns out that ‘quitting the hamster wheel’ was wrong.
You see it was never about the wheel (or getting off of it). It was always about the hamster.
A cute little hamster running inside a wheel is unforgettable. And if these rodents could see anything beyond the wheel, they would surely jump off it. But they don’t. Why?
Hamsters can’t see.
A hamster can only see a few inches past its nose. To make things worse, they are colorblind too. And that’s the reason why hamsters don’t get off the wheel. Even if they want, they don’t know they can.
We are like hamsters too.
Whether launching a personal brand, an online course, or a business, we knowingly start running the ‘hamster wheel of launch.’ And once we are in, we keep running (like Tom Cruise), creating an online course, creating content with a podcast or blog, posting on social media, rinse, and repeating.
And then kicks in the Sunk Cost Fallacy.
After months of running the ‘hamster wheel of launch,’ we aren’t ready to abandon the ‘strategy.’ Strategy? Or did you have a plan in the first place?
Because the formula for failure is to have a strategy without a plan.
And when you have a plan, you are no longer a hamster.
For one, you can now see well beyond a few inches past your nose! But more importantly, a plan allows you to visualize the exact steps to your goal.
The Launch Plan podcast is about the plan and strategy.
Sure, we do talk about tactics too. But even the tactics are in the context of the plan and strategy. Every episode is designed to be actionable and hence covers one crucial idea or topic.
Zero fluff
This podcast is not an interview-fest. We bring on experts only when required. But most time, it’s just you and me (and my undivided attention to help you).
The podcast is not a pitch-fest either. You’ll only hear me talking about my business in the last 2-3 minutes. The Launch Plan podcast is a marketing podcast, and I do this because it helps me grow my business. You will hear me share updates on my business, and I promise to keep this extremely useful to you.
Tiny bites
Eating a giant Big Mac can sure be satisfying and full. But a full stomach is a good recipe for a nice siesta. But that’s not why you’re here. Every episode is actionable and hovers around the 20-minute mark. Think of each episode as one bite of a Big Mac. Just enough to get you acting on the next step of your plan.
Follow the podcast
So you can get tiny bites delivered to your favorite device automatically. Click here.
Get your goodies (your Happy Meal)
We will hate to see you go with just a bite. That’s why we’ve put together some goodies. First, you get The Launch Plan Workbook, a compilation of all worksheets from all the episodes on the show.
When you download this workbook, you’ll know this is priceless. Since we update this workbook with every episode, you’ll continue to get an updated version of the workbook every month.
You’ll also get invited to join us LIVE for upcoming guest interviews. Plus, you’ll have the chance to access some invaluable templates and short pieces of training that I create for my small business and startup clients (they pay me thousands of dollars to work with).
Subscribe to the podcast with your email using the form below. I can’t wait to see you inside your inbox (You won’t get more than one email per week)
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https://designyourthinking.com/launch
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Signup as a beta reader for my book:https://designyourthinking.com/book
How well do you understand your market?How much time did it take for you to get a grasp of your market? In this episode of The Launch Plan podcast, we help you understand your market FAST without having to do extensive market research. We don't intend to suggest you skip market research completely. But if you are a solopreneur or small business, the chances are that you don't have the resources to do expansive market research.
To understand your market fast, you need to be clear what you're looking for (and why). I'll outline some instant benefits of using this approach, including using it to create better products and services.
Avoid losing sales in the last minuteThere are times when customers or clients are very interested in your offer, but they back-off in the last minute without buying your product or service. Ever experienced that? You'll learn how to avoid this completely by learning a very important data-point about your clients.
To listen to the episode, click the play button above. Please subscribe to the podcast with your email and get a copy of The Launch Plan Workbook. Inside the workbook, you'll find the exact strategy we share in this episode (plus all other strategies from the previous episodes).
Download the Launch Plan Workbook:https://designyourthinking.com/launch
Get your 90-Day Marketing Plan:https://designyourthinking.com/plan
Signup as a beta reader for my book:https://designyourthinking.com/book
Businesses have changed so much over the years, back in the 19th and 20th centuries, it took a village to start a business. The 21st century has been a lot different today. All it takes is a computer connected to the internet. Well, that statement can put me in trouble because you'll say, hey, the computer and the internet are just the tools and you're right.
That's why we decided to make this the topic for today's episode - how can you start a profitable business online with just a computer, the internet in a couple of tools. So I invited someone to help us with this today. He's not started A business, but he started SEVEN of them.
He failed a couple of them, and recently he sold off one of these. For an enviable song, especially given that he did all of this while working a nine to five job, or know the secret. Sorry, I hate to do this, but, spoiler alert, his secret is niching down. So I invited him to literally teach us how to start a new business from scratch by niching down, if you've been creating and selling online.
A big "thank you" to Jake Lang for joining us for this episode. And "thank you" to you for taking the time to listen. Please leave the show a rating and review on Apple Podcasts.
Full Show Notes
Visit designyourthinking.com/lp009 for the complete show notes and worksheet.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
How to create effective and engaging online courses? That's our focus today in this episode of The Launch Plan. When I was a kid going to school, I remember my mother sitting down with me every evening, asking me to recollect everything I learned that day. It was fun. But hardly did I know that it was a part of the learning process.
I never imagined that one day I would be talking about this on a podcast. But here we are doing just that in the context of learning how to make our online courses more effective and engaging. Today I have arguably the best person to talk about this with us in The Green Room, Dr. Barbi Honeycutt.
She creates professional development courses and events to bring educators together, to talk about teaching and learning. She works with educators and entrepreneurs who want to learn how to teach and design, engaging, learning experiences. She's a creator and host of The Lecture Breakers podcast and virtual conference.
A big "thank you" to Dr. Barbi for joining us for this episode. And "thank you" to you for taking the time to listen. Please leave the show a rating and review on Apple Podcasts.
Full Show Notes
Visit designyourthinking.com/lp008 for the complete show notes and worksheet.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
In this episode of The Launch Plan, we will learn how our guest expanded her physical business by creating online courses.
Do you have a physical business? Maybe you are a crafter, or you make handmade toys or run a food business. Can you leverage the power of the internet to expand our business? Specifically, can you create online courses to grow your business?
We have someone with us that decided to add an online element to her existing sewing business by teaching courses online. In this episode, we take a look at how she generates traffic and how she's approached growing her online courses with memberships and a community. We'll find out how she did all of this in the middle of a global pandemic.
Our guest today is a Puerto Rican fashion designer. She studied fashion at fit in New York, and for 17 years had a boutique-atelier where she made custom clothing and swimwear, her lines were sold to prestigious boutiques and department stores like JC Penny in the U S. Four years ago, she decided to teach people around the world, everything she knew about design and entrepreneurship by founding her online fashion academy and the only Puerto Rican sewing pattern company, Sirena Patterns.
A big "thank you" to Tommie for joining us for this episode. And "thank you" to you for taking the time to listen. Please leave the show a rating and review on Apple Podcasts.
Full Show Notes
Visit designyourthinking.com/lp007 for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
No matter how good your online courses or info products are, if your business is not backed by a strong set of values and purpose, the party may not last long. In the sixth episode of The Launch Plan podcast, we focus on helping you create a purpose driven business.
You started a business online. You teach online through courses and other info products. And now it's time for you to make a decision. Perhaps it's about a partnership. Maybe it's about how much you want to teach in a certain course. What topics should I include in my course? What market should I focus on?
Oftentimes the answers to these questions are more a factor of why you are in the business on the first place. Let's assume you are a Home Cooking Expert. You are good at cooking vegetarian food and non-vegetarian food. Yet, you decide to teach vegan cooking for your target market because you believe that meat consumption is not good for a sustainable future.
Today, we have an outstanding guest who is arguably the best person to talk about this topic. He's built and led businesses of over $1 billion and has worked in 65 countries. He and his wife Beth are the co-founders and creators of the College Flight Plan where they help students navigate the dreaded college applications essay process.
You can reach out to Greg at greg at collegeflightplan.com if you have any questions.
Greg and I met inside SPI Pro. It's a community of entrepreneurs and creators. If you are interested in joining a community of entrepreneurs and creators, join SPI Pro with this special link to get on the waitlist.
A big "thank you" to Greg for joining us for this episode. And "thank you" to you for taking the time to listen. Please leave the show a rating and review on Apple Podcasts.
Full Show Notes
Visit designyourthinking.com/lp006 for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
In the fifth episode of The Launch Plan podcast, we continue the lead generation trail from the previous episode with how to use quizzes for lead segmentation and course retention.
What happens when you have a lead? How can you learn more about your leads? How do use that intelligence to create new courses or other info products? How can you use quizzes to help you with segmenting your leads and how can you use quizzes to improve course retention and completion?
These are what we discuss inside this episode specifically for online course creators. Everyone talks about segmenting your audience. The question however is HOW can I do it? What if the tool you use for segmenting your audience can also help your students complete their courses (and give you shining testimonials)?
We have someone that's been practicing the art of using quizzes for segmentation and leveling-up her online courses. She is an ex-CIO turned entrepreneur that is building a program and a community. Join Karthik in this conversation with Trudy Rankin.
Full Show Notes
Visit designyourthinking.com/lp005 for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
In the fourth episode of The Launch Plan podcast, we're exploring a topic that many entrepreneurs struggle with - Email Autoresponders.
What is a good email? What if people unsubscribe? How to create email autoresponders such that you don't have to send emails every week? What is a good lead magnet to get people to opt-in to my email list?
These are what we discuss inside this episode specifically for online course creators. A popular advice you will receive from every experienced entrepreneur or marketer is to have an email list. But the challenge is always with the HOW. The internet is overflowing with answers. This episode attempts at giving course creators like you, a definitive answer.
We have (yes, again) arguably the best person to talk about this today. He is a independent consultant, email marketing expert, course creator, and entrepreneur. Join Karthik in this conversation with Brad Hussey.
Full Show Notes
Visit designyourthinking.com/lp004 for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
In the second episode of The Launch Plan podcast, we're exploring a topic that's become even more popular in the recent times - Community Building.
What are communities? Are your 1000 True Fans your community? Is the converse true? How to NOT build a community right? What are the three things you MUST have in a community you create?
These are what we discuss inside this episode. A popular advice is to create a community with the best interests of your community in mind. And another one is to find a good platform for building your community. But how do you go about doing them?
We have (again) arguably the best person to talk about this today. He is a creator (listen to how defines this term), podcaster, community builder, and entrepreneur. Join Karthik in this conversation with Jay Clouse.
Full Show Notes
Visit designyourthinking.com/lp003 for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
We're excited to be back with the second episode of the series where we are discussing online course launches. Today. We're going to explore a topic that's been talked about so much in the interwebs irresistible offers. Essentially. When you make an offer to your prospective customer, our client, that they cannot say no to it's termed irresistible.
But what makes these offers irresistible, how to create irresistible offers for online courses and how do you create irresistible offers on online courses, such that people keep coming back for more to discuss this? I have arguably the best person with me today. I followed him for. He's a fellow Indian lives in the land of the Hobbit New Zealand.
He's a cartoonist and copywriter. He runs a very popular business called Psychotactics and he hosts the three month vacation podcast. Please welcome Sean D'Souza
Full Show Notes
Visit designyourthinking.com/lp002 for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
“Who else is loving this podcast? Or is it just me?”
If this thought has ever crossed your mind after listening to your favorite podcast, you’re not alone. And that’s why we created The Green Room. It’s a virtual space that’s reserved only for the listeners of The Launch Plan podcast.
But what exactly is The Green Room? Why should I care? What do I get?
If these are questions that pop inside your head, listen to this episode.
Full Show Notes
Visit the website for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
Welcome to the very first episode on the launch plan. I'm your host Karthik, and I'm excited to be with you right now. There's no better time than now to teach. And there's no better way to do that than online courses.
Most people like you and me were educated in physical classrooms. On the other hand, we've been students of online courses in some form with either free videos on YouTube or paid online courses. And we've had mixed experiences.
So the question is how can I create online courses that my students will fall into? Well, that's someone that's been creating online courses for the last three years. I see my job, as, not just a teacher, but a designer, because it's not only about the content I teach that matters, but also how my students experience it.
So today I have a special guest with us inside the green room. She's designed and experimented with a form of online courses that she refers to as cohort-based courses or CBCs. Her name is Wes Kao.
Full Show Notes
Visit designyourthinking.com/lp001 for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
“Email marketing is dead” is a popular meme that goes around every year. But it surprises why not everyone talks about “how to do email marketing the right way.”
While email marketing never died, it definitely continues to change. Thanks to tools like ConvertKit it’s definitely not the tool that’s stopping us from leveling up our email marketing.
In this episode of The Launch Plan podcast, our guest Brad Hussey shares three unique perspectives on email marketing. Watch out for the third point as he literally blows away your mind with an example you recognize – house parties!
Full Show Notes
Visit the website for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
Communities have played a big role in our lives. We are social animals. And in an increasingly digital world, many creators and entrepreneurs (me included) are in the pursuit of creating online communities.
But creating communities online is not about the tool.
In this episode of The Launch Plan podcast, our guest Jay Clouse shares three tips that will stop you and make you re-think.
Full Show Notes
Visit the website for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
There are more creators in the world than there were 1o years ago. There are more consumers too. So how do you pick a viable market for your business today? It turns out, the answer is pretty straight forward.
In this episode of The Launch Plan podcast, our guest Sean D’Souza shares two tips that will change the way you look at starting a business with online courses.
Full Show Notes
Visit the website for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
Online courses have become popular. So popular that the market is flooded with a wide range of courses on almost every topic you can imagine. Are they good?
Well, let’s flip that question. How can they be made better?
In this episode of The Launch Plan podcast, our guest Wes Kao gives three very important tips. These tips don’t just help you create better online courses, but create an even more significant change in your perspective.
Full Show Notes
Visit the website for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!
Introducing The Launch Plan from Design Your Thinking Labs. Where creators and entrepreneurs discuss and deconstruct product launches. All episodes are available for free on Apple Podcasts, Spotify or wherever you get your favorite podcasts from. New episodes come out on Wednesdays. See you on The Launch Plan!
Full Show Notes
Visit the website for the complete show notes and worksheets.
The Green Room
You can attend our podcast interviews live and ask questions by joining us inside The Green Room. You also get access to the listener community. This is only for a limited time. Just visit designyourthinking.com/launch to learn more.
For a limited time, we are giving away lifetime access to our best podcasting course.To get that, leave a rating and review for this show on Apple Podcasts. Send a screenshot of your review to support at designyourthinking.com. That's it!