The Marketing Accelerator Podcast: Recent Episodes
Drew Dinkelacker
3 INSIGHTS IN ABOUT 3 MINUTES. Empowering marketing and business leaders with real-world insights via guest interviews. Simplify to accelerate growth. MarketingAccelerator.com
There is an unseen problem between marketing and business leadership. After 100 informational interviews for this podcast, I found that there is clearly a chasm in understanding between business and marketing leaders: The Marketing Gap. If you lead a business, here are three red flags you should be aware of...check it out. MarketingAccelerator.com
TikTok. Short-form video. Don't blink or you'll miss it! Short-form video offers a lot of opportunity to connect with the consumer. Matt Mroczek, Chief Strategy Officer of digital agency Steel Croissant, explains why short-form video just under two minutes is an effective format in today's market. MarketingAccelerator.com
Do you and your Chief Financial Officer ever butt heads? On today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - let’s dive into the dynamics between Marketing Leaders and CFOs, and how understanding each other's roles can lead to better collaboration. MarketingAccelerator.com
People analytics. Now that was a new term to me! Shwetha Pai, head of operations and marketing at Worklytics, shares how getting a true pulse of your remote workforce can be a valuable asset in managing your teams. MarketingAccelerator.com
The pandemic changed everything. Businesses had to adapt and pivot along the way. Some shifted dynamically. Today, Courtney Cantor, the director of marketing at Hamilton, an event marketing agency that creates immersive brand experiences, advises that getting clarity is the first step that leads to alignment and unity. She discusses Hamilton's success in making a dynamic shift. MarketingAccelerator.com
Every business has a story on why they got started. Valerie Hoffman, chief evil genius at mySmartMedia, chats about the path that led her to starting her own consultancy. MarketingAccelerator.com
Where do your marketing emails land? In your prospect's primary inbox? Social media inbox? Promotional inbox? Or does it just go straight to spam? Yanna-Torry (YT) Aspraki of EmailConsul talks about solutions to email deliverability problems. MarketingAccelerator.com
Creating impactful video content can be a challenge. With over 500 videos on their company YouTube channel, Mark Stiles, Director of Marketing and Events at Orthopaedic Rehab Specialists, knows the secret sauce to really connect with his ideal customer profile. MarketingAccelerator.com
Trust. In my career, I found that to be one of the most difficult concepts to market. Steve LaChance, the CMO of Tenacity, believes that trust comes down to authenticity, accessibility and respect. MarketingAccelerator.com
There are way more satellites flying overhead than you think. What are they doing up there? Andrew Mullin, VP of Marketing at EarthDaily Agro, discusses space age data and analytics and a big decision his company made to focus on purpose over profit in support of the farming and agro business community in Ukraine. MarketingAccelerator.com
Maybe the rise or resurrection of the QR code is the next big thing. Pamela Girardin, VP of Marketing at LeadingResponse, discusses being prepared to receive information from the consumer in multiple ways. MarketingAccelerator.com
Boats stuck in ports, microchips in short supply, production backlogs. Supply chain issues seem to get the blame every time a product is out of supply. Mark Derks, CMO of BlueGrace Logistics, explains how this has impacted supply chain marketing. MarketingAccelerator.com
The strength of the two-minute rule - Emily Hopkins, Director of Integrated Marketing at CDI, discusses the importance of engaging content that's easy to digest. MarketingAccelerator.com
As a marketing leader, if your company acquired four other companies in three years, you would likely have some lessons to share. Isabelle Papoulias, CMO at Mediafly, lived that scenario through the pandemic, and she gives insight on one of the key learnings from her experience.
MarketingAccelerator.com
How do marketers leverage your brain wiring? Ellza Malok, Fractional Head of Marketing at Ambiance iQ, explains how neuroscience and marketing come together. MarketingAccelerator.com
Every once in a while in a marketing leader's life, a major rebrand occurs. Today, Roy Sexton, Director of Marketing at Clark Hill Law, is fresh off a rebrand launch, so I hit him up for the inside scoop. MarketingAccelerator.com.
Claire Concowich, Director of Marketing for Letco Medical, discusses how really listening to the needs of their clients helped them pivot to being a partner rather than just selling product. Claire's experience proves that it's vital to listen to our customers, but you can't stop there, you have to take action on your findings. MarketingAccelerator.com
Who knew there was so much going on behind a simple swipe, dip or tap? Scott Farace of Celero Commerce discusses how the pandemic forced businesses to evolve and decide what types of technology they needed to take a payment - from in-person to online to delivery service to curbside. MarketingAccelerator.com
When you're perusing a website and the little screen pops up in the bottom right-hand corner that says, "Hi, can I help you?" is your response positive or negative? Amy Sitnick, VP of Marketing at Greenphire, discusses chatbot evolution and how Greenphire has used chatbot to extend the brand and make it fun for the customer. MarketingAccelerator.com
Marketing in a school environment has its unique challenges. Josephine McKenrick, Director of Strategic Marketing and Communications at Cincinnati Country Day School, elaborates on these challenges and gives a great example of the feedback loop. MarketingAccelerator.com
It's one thing to catch the next wave, but it's another thing to ride it when it's never been ridden before. Matt Rea, Director of Marketing at GreenLancer, discusses delivering value to the prospect before they need your service. MarketingAccelerator.com
Is your website delivering optimal results? I know few marketers that are thrilled with the results they're getting from their website. For some impactful tips, I've turned to Andy Crestodina, CMO at Orbit Media. MarketingAccelerator.com
Does your prospect value what you're putting out in the marketplace? Jon Hay, Vice President of Marketing at CIC Plus, shares how there are all kinds of ways to deliver value to the customer. MarketingAccelerator.com
The arms race is building, and I'm not talking about nuclear. It's the digital arms race. I turn to Andrew Rupert, Senior Director of Marketing and Communications at Aspirant, to give us some insight on the digital arms race. MarketingAccelerator.com
Chef Jim Lombardi discusses creating special moments and how marketing and culinary work intersect. MarketingAccelerator.com
Dayna Neumann, Chief Sales and Marketing Officer of United Mail, discusses the conundrum that challenges most business and marketing leaders: bridging the gap between marketing and sales. MarketingAccelerator.com
Is traditional marketing dead? Paul Owens, Marketing Director at AutosDLVRD, doesn't think so, and, frankly, neither do I. But things have certainly changed. MarketingAccelerator.com
The pandemic has driven the increased use of video in marketing efforts across the board. Jacob Baldwin, Director of Corporate Marketing at United Grinding North America, talks about the importance of authenticity in video. MarketingAccelerator.com
I've spoken to many marketers over my career and, well, I've asked them many questions, but I've never heard of the structure of a marketing department quite like this. MarketingAccelerator.com
In my six decades, I found the line between brilliance and idiocy can be, well, rather thin. And that leads us to the creator of PickleFarts.com. Yes, you heard that correctly. Nick Packard of NP Connect shares his success with an attention-getting concept. MarketingAcclerator.com
Expect success! Greg Herring, who's logged nearly 20 years of experience in collegiate sports marketing, shares how expecting success and taking risks are a winning combination in this marketing arena. MarketingAcclerator.com
Entrepreneur Anthony Jones, founder of LinkedIn One Percent Club, discusses strategies for non-profits (or anyone!) on LinkedIn. MarketingAcclerator.com
My life experience has shown me that finding professional fulfillment requires a unique combination of elements. Today, Steve Alexander, Head of Marketing for Anagram, shares how he combined personal interest with a tangible impact for the vision care marketplace. MarketingAcclerator.com
After watching all 65 Super Bowl spots, I see some trends emerging. I’ll show you examples. You decide if they are good or bad trends. MarketingAcclerator.com
Did you see that QR code bouncing around your screen during the Super Bowl? I break down my response to that spot and share the impact on the 112M viewing audience. MarketingAcclerator.com
There are winners and losers in the Super Bowl, and I’m not talking about the Bengals or the Rams. I'm talking about the battle that happened when the clock was NOT ticking…the Super Bowl commercials. These commercials come from the best minds in marketing, are executed at an extremely high level and sometimes set the standard for the coming year. Today, we’ll focus on a head-to-head battle between Vroom and Carvana. MarketingAcclerator.com
I offer a solution to the FEAR experienced by marketing leaders. MarketingAcclerator.com
I offer a solution to the FRUSTRATIONS experienced by marketing leaders. MarketingAcclerator.com
I offer a solution to the unending DEMANDS put upon marketing leaders. MarketingAcclerator.com
Marketers face an OVERLOAD of data, decisions and daily tasks. I share one approach that helps keep marketers sane in the crazy, ever-changing, always-exhilarating world of marketing. MarketingAcclerator.com
In marketing, there is a fine line between assumption and knowing when to ask for help. Gillian Sweny, Director of Marketing for AgileBlue, shares her insight on knowing when to ask for that help. MarketingAcclerator.com
Global Director of Digital Marketing at SightCall Peter Geisheker - who's been in the B2B digital marketing world since 1996 - gives insight on common mistakes in B2B digital marketing these days. MarketingAcclerator.com
“The effects of this pandemic are far from being over,” says Michael Klozotsky, the Chief Marketing Officer at IMO where they standardize medical vocabularies to support meaningful insights across the healthcare system. Find out why Michael thinks the effects of this pandemic are not over. MarketingAcclerator.com
One of the most challenging obstacles that face startups and established businesses is addressed by author Jolien Demeyer. She discusses the mindset of a ready-to-scale leader from her book Think Big Scale Fast. MarketingAcclerator.com
Marketing drag can take a lot of forms. Cody Ward, VP of Demand Generation Marketing at Sequoia, shares how marketers try to justify their efforts and frequently undermine themselves. MarketingAcclerator.com
What is the most important aspect of the Ideal Customer Profile? Jim Lillig, Digital Marketing Director at Remke Industries, shares career tips - as a seasoned marketer - about the ICP. MarketingAcclerator.com
Never forget that your customers are human! Ian Fardy, the CMO of NDC, reveals an actual business case (not theory!) that proves humanity really does matter in marketing. MarketingAcclerator.com
David Mundy, head of marketing at Accurics, gives valuable perspective from his two startup experiences in the cloud security market - all during the pandemic. MarketingAcclerator.com
Bob McCollins AKA Bald Guy Bob, Chief Sales and Marketing Officer at Pulse Health Solutions, shares his insight that you CAN teach an old dog new tricks! MarketingAcclerator.com
Tim Steele, Chief Strategy Officer at CORT Group, shares his insight on finding underground influencers. MarketingAcclerator.com
Mark Bode, a highly experienced CFO, shares his unique perspective of being the CFO of FIVE different companies during the pandemic. MarketingAcclerator.com
I share a new beach advertising tactic, how important “fit” is, and the four different kinds of “time” I experienced while on vacation. MarketingAcclerator.com
Jacob Meyer, Director of Marketing for OMS Photo, shares insights on how the emotion of validation is what sells. MarketingAcclerator.com
Ali Sina Danesh, owner of Ruby's Chocolates in Oakley (a suburb of Cincinnati, OH), shares insights on eCommerce, listening to the customer, and humbleness. MarketingAcclerator.com
Carolyn Gilbert, CEO of NuVoodoo, describes the traits of adaptability that have been critical to surviving the pandemic. In her own words, you have to “Face Facts!” and much more. MarketingAcclerator.com
A couple of marketers talking “shop” about how clients don’t get how unique they truly are: Couple of Marketers = Dennis Rutherford and Drew Dinkelacker. Learn the creative process behind “Turtles Don’t Floss.” It’s one of many successful campaigns in Dennis’ 30 years of creative services work. MarketingAcclerator.com
Joe Hinson, President and CEO of the West Chester Liberty Chamber Alliance, shares insights on adapting in order to thrive during a pandemic. MarketingAcclerator.com
Bob Olds, President and Chairman of Triple Impact, shares the opportunity that the pandemic presented to this call center operation that leverages the talent of military spouses. MarketingAcclerator.com
Ryan Berg of the ARUNA PROJECT shares insights on leading a non-profit through a pandemic and making critical decisions based on core values. Do your core values drive critical decision making? MarketingAcclerator.com
Things that tick me off about marketers today…and I’ve got Doordash and Jeep in my sights. I’m a normally pleasant guy to be around but these issues get under my skin. You’ve been warned! MarketingAcclerator.com
We explore the reason why a certain spot failed and another that had a surprising twist for me. MarketingAcclerator.com
There were a lot of famous faces at the commercial breaks of Super Bowl 55. Were they winners or losers? MarketingAcclerator.com
Head to Head to Head - comparison of 3 NEWBIE advertisers to the Big Game. MarketingAcclerator.com
What business and marketing leaders can learn from this year's Big Game commercials. MarketingAcclerator.com
Which is better…telling four stories at once or telling one story at a time? We examine a 2020 Big Game commercial that tackled this topic. The result will give you clarity for how to apply this lesson to your business. MarketingAcclerator.com
So often, business leaders want their marketing to focus on their product. However, the marketplace is much more interested in themselves, rather than businesses products. Look at how Budweiser's Typical American spot puts the customer first. MarketingAcclerator.com
I put the spotlight on Budweiser’s “Typical Americans” spot from the 2020 Big Game. It is an excellent example of how to focus on the customer. MarketingAcclerator.com
Craig Roberts of Capitol Real Estate Partners, LLC, shares his sage wisdom on the pandemic and how to find opportunity within the bio-rhythms of business. MarketingAcclerator.com
Matt Fischer, CEO of Curiosity, plays the Silver Lining Game to find opportunity in the midst of COVID obstacles. MarketingAcclerator.com
Carla Eng of Abstract Displays shares the results of her exhibition company's pivot from in person to virtual events and what she learned along the way. MarketingAcclerator.com
Peter Wimberg of Wimberg Landscaping shares that his Marketing Flywheel™ is a well-oiled machine and his business appears to be pandemic proof! MarketingAcclerator.com
Justin Danford of HealthWarehouse.com shares the wild ride of being in the online Rx/OTC business during a pandemic in the Trump era. That's why the title is Rx+Pandemic+Trump! MarketingAcclerator.com
Erin Ruef of UES, Inc. shares how impact (for employees and community) continues in spite of a pandemic. MarketingAcclerator.com
Sarah Ehrnschwender shares what she discovered during this pandemic that really apply to life as well. MarketingAcclerator.com
From Catastrophe to Opportunity - Norm Orlowski, President of OnStage Publications, had to terminate 110 contracts when CV19 hit. That sounds rather catastrophic to me. Learn how his previous experience and entrepreneurial attitude uncovered major opportunity. MarketingAcclerator.com
How a Marketing Leader, Penny Diersing at Walt Sweeney Ford, fought to stay open during the early days of CV19. MarketingAcclerator.com
Michael Betz, Director of Marketing at Divisions Maintenance Group, explains how they accelerated and "pumped the brakes" during CV19. MarketingAcclerator.com
LUCK+CHALLENGE+OPPORTUNITY. How a Marketing Leader, Erica Schwegman at Allied Construction Industries, has found luck, challenge and opportunity all while responding to CV19. MarketingAcclerator.com
How a Marketing Director, Ashley McNamara at Apex Supply Chain Technologies, responds when a major exposition gets cancelled. MarketingAcclerator.com
Kendra Ramirez, CEO of the Kendra Ramirez Digital Agency, shares her experience and insight when a prospect asks her to do something she doesn't do...but does. MarketingAcclerator.com
Mimi Rasor from GoRasor.com and a new consumer survey just completed during CV19: Find out what consumers want. MarketingAcclerator.com
Bryan Hogan, CEO of Afidence, shares about the benefits of loading up your tool box during uncertain times. MarketingAcclerator.com
We discuss 3 predictions that are in the process of being fulfilled through this COVID-19 season. Recorded on May 20, 2020, this content is especially relevant to the re-opening phase. MarketingAcclerator.com
We review how three companies are moving to where their customers are and giving them what they want. MarketingAcclerator.com